Shift Forward Health: Recent Episodes
Shift Forward Health
Shift Forward Health gives you provocative thought leadership to help you build the Healthcare of Tomorrow. If healthcare innovation excites you, this is the channel for you.
Jared previews the upcoming Healthcare Interactive Conference (HCIC) with organizers/hosts Kathy Divis and Mike Schneider, new attendee Erica Rasmussen, and keynote speaker Jake Poore.
All that, plus the Flava of the Week about the wide release of Health in ChatGPT. How is this latest version different than what OpenAI announced at the beginning of the year, and how should the high volume of health-related searches on their platform help us prioritize how we show up in those moments?
REGISTER FOR HCIC:
https://web.cvent.com/event/52f6b374-606b-43e1-96b4-694b53d0df53/regProcessStep1?RefId=Attendee%2C+Speaker&rp=9388a95c-996b-415a-8610-74d10b3daf16
MORE INFO:
https://www.hcic.net/
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Jane Wang, Ceo and Co-Founder of Optimity, shares what her team has learned from engaging millions of users, that most healthcare organizations still don't understand about motivating healthy behaviors.
All that, plus a Shout Out to LinusBio for its launch of Traced, the first-of-its-kind test that uses a single strand of hair to provide a day-by-day view of exposure to elements in the environment.
JOIN THE COMMUNITY (IT'S FREE)
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.
Visit healthcarerapcommunity.com to create your account.
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Angie Nelson, VP of Pharmacy at Hy-Vee, shares how retail, pharmacy and providers work together to shift from sick care to prevention, how grocery retailers see themselves as the front door of healthcare, and how they’re moving the needle with Food For Health initiatives.
All that, plus the Flava of the Week about Withings launching its clinical care service. How can it benefit someone who owns a Body Scan or blood pressure cuff, and what is it indicating in the market as we see more companies move from health monitoring to medical care?
JOIN THE COMMUNITY (IT'S FREE)
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.
Visit healthcarerapcommunity.com to create your account.
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Adam Cherrington returns to point out examples where he’s seeing the voice of patients and consumers being included in healthcare and other trends he’s spotting in his recent advisory work.
All that, plus a recap of the July Think Tank chat about the one-year anniversary of the CMS Health Tech Ecosystem.
RESOURCE
250 Ways to Improve Patient Experience All 250 Ideas, Organized by Stage of the Patient Journey: https://www.linkedin.com/pulse/250-ways-improve-patient-experience-all-ideas-pgasc/
JOIN THE COMMUNITY (IT'S FREE)
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.
Visit healthcarerapcommunity.com to create your account.
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Jared and Zain host their first Consumer Panel speaking about personal experiences with wearables.
Thank you to panelists Ellen Brown, Founder, Healthcare Actually; Andy Beckman, Director, Garmin Health; Hailey Minter, Marketing Manager, Reperio Health; and James Yurkovich, Research Assistant Professor, Buck Institute for Research on Aging.
All that, plus the Flava of the Week about the one-year anniversary of the CMS Health Tech Ecosystem. What have the 800 participating organizations pledged to do to transform the patient experience, and what hope does it give us for a future where these innovations are implemented and normalized?
JOIN THE COMMUNITY (IT'S FREE)
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.
Visit healthcarerapcommunity.com to create your account.
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Halima Ahmadi-Montecalvo, VP Research and Evaluation at UniteUs, dives deep on the data connectivity that’s required for health systems that truly plan to move from sick care to prevention.
All that, plus we give a Shout Out to previous guest Dr. Erica Armstrong, who recently announced that HealthX Ventures has invested in her functional medicine company, Root.
JOIN THE COMMUNITY (IT'S FREE)
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.
Visit healthcarerapcommunity.com to create your account.
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Carrie Foote breaks down the Rural Health Transformation Program in plain English and shares how rural health clinics should be thinking about partnerships with hospitals, tech vendors, and state agencies.
All that, plus the Flava of the Week about Cityblock’s rumored acquisition of Homeward. How are the two primary care startups reportedly considering joining forces, and how can building within existing payment models lead to expanding access to those who need it the most?
JOIN THE COMMUNITY (IT'S FREE)
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.
Visit healthcarerapcommunity.com to create your account.
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Chris McGhee, CEO & Co-Founder of Current Health, returns to share how the national dialogue about health at home programs, drug therapies, and empowered consumers has changed since he reacquired his company from Best Buy Health.
All that, plus the Flava of the Week about the launch of the CMS ACCESS Model. Is CMS creating a framework for treating chronic conditions rather than just a short-term payment structure, and how does the model open up new partnerships that can help make preventive health a reality?
JOIN THE COMMUNITY (IT'S FREE)
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.
Visit healthcarerapcommunity.com to create your account.
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Mary Varghese Presti, Corporate VP of Microsoft Health and Life Sciences, discusses where consumer experience, nursing, and AI are colliding to create some interesting tailwinds for patients and clinicians.
All that, plus the Flava of the Week about Reach3’s new consumer health survey. What does the survey say about the use of digital health and wellness tools, and how does it help us to look at the data through the consumer lens?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Reach out on LinkedIn to learn more.
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Dr. Sarah Matt discusses themes from her book The Borderless Healthcare Revolution, what consumer-centered health means from a surgeon’s point of view, and why we can’t burn down the system even when we see so many flaws.
All that, plus a recap of the Rap Community's June Think Tank chat about the ongoing move to preventive health. Join the free community at https://healthcarerapcommunity.com to attend our monthly chats.
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Reach out on LinkedIn to learn more.
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Nathan Shatz, founder of SuperBiome, reveals the results of Jared's skin microbiome test live on the air, explains how germs are good, and shares how it motivated him when people told him he was too young to be a founder.
All that, plus the Flava of the Week about whether GLP-1’s will be more disruptive than AI. Does it mean that we can sometimes get lost in the current ways that healthcare grows its profits and forget that society’s better off with less chronic disease?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Reach out on LinkedIn to learn more.
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Jared and Adam Cherrington started cooking up the idea for this episode while sitting in the back of a shuttle bus at Swaay.Health Live. The two discuss how to keep the voice of the patient a priority, where patient experience and consumer centricity overlap, and what they’re both seeing in these areas that give them hope … and frustration.
All that, plus the Flava of the Week about whole-body scans. How do they work, who are the main players, and what’s their true value in a consumer’s constellation of care?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Reach out on LinkedIn to learn more.
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SiPhox Health Co-Founder and CEO Michael Dubrovsky joins Jared at Nourishing Change to discuss the future of at-home blood testing, preventative health, and how AI is transforming health analysis. They explore how accessible testing can empower individuals to live longer, healthier lives and the innovations driving this movement.
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Dr. Payam Zamani, CEO and Founder of MY DR NOW, shares how you don’t need urgent care if you do primary care right, how outcomes improve when you make it easy for patients to be compliant, and whether he thinks patients using LLMs are good for business.
All that, plus the Flava of the Week about the Nourishing Change conference. How did the conference’s attendee mix reflect the collaboration that needs to happen to make healthcare more preventive, and how much progress is possible if you and I join the Movement?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Reach out on LinkedIn to learn more.
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Kroger Health's Jim Kirby recaps the Nourishing Change Conference's biggest year yet, highlights what stood out from sessions and exhibitors, and gives a preview of what to expect as the Movement continues into 2027 and beyond.
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Mike Roaldi, President of Cityblock Health, discusses the economics of care delivery while working to better engage consumers, what’s behind Cityblock’s recent growth, and how patients are using ChatGPT for their health.
All that, plus the Flava of the Week about the new Samsung Health app features. How is Samsung positioning the upcoming Galaxy Watch as a proactive health partner, and how can we lead the charge to bridge the gap between healthcare and prevention?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Reach out on LinkedIn to learn more.
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Kristy Roldan, VP of Growth at MDRG, joins Jared to talk about the newest ways that healthcare is happening outside of hospitals, why outlier thinking is important in consumer research, and how AI is and isn’t helping us better understand consumers’ health behavior.
All that, plus the Flava of the Week about Noom’s new at-home biomarker testing. How can this latest move from correction to detection impact the quickly changing direct-to-consumer preventive space, and are we witnessing the digital front door and new patient consult transform right before our eyes?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Contact jared@ulteradigital.com.
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Shannon Werb, CEO of Array Behavioral Care, describes what the digital entry points for mental health look like today, the downsides of investing so heavily in digital access, and what it takes to make virtual mental health actually feel personalized and trustworthy for patients.
All that, plus the Flava of the Week about Oura and Resmed’s new partnership. How are they creating a "wearables to care" strategy, and how can health become more preventive as more consumer devices become entry points to care?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Contact jared@ulteradigital.com.
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Lynne Nowak, Chief Data and Analytics Officer, at Surescripts, shares highlights from their research on how clinicians feel about prior authorization, her point of view on responsible AI, and how it all ties back to better experiences for patients and clinicians.
All that, plus the Flava of the Week about Whoop partnering with HealthEx to offer clinician access. How does this signal the move from performance wearable to health intelligence platform, and and should we offer wearables a bigger seat at the table when building the consumer constellation of care?
ANNOUNCING RAP COLLABORATIVES
Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Contact jared@ulteradigital.com.
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Aasim Saeed, Founder of Amenities Health, joins Jared for real talk about building in the direct to consumer health space, why he doesn't consider the current U.S. healthcare system to be patient-centric at all, and his pivot to powering health system-based concierge and premium offerings.
All that, plus the Flava of the Week about the new Google Health App and Fitbit Air. Do Google’s latest health products signal a battle for the consumer health operating system, and will they make good on the promise to make health and wellness personalized, preventive, and proactive?
ANNOUNCING THE RAP COLLABORATIVE
Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Contact jared@ulteradigital.com.
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Rom Cohen, Co-Founder of Hyro, talks about the state of patient communication, Hyro’s new research on the topic, and how an unsophisticated approach to AI means lots of patients don’t get treated.
All that, plus the Flava of the Week about Walmart’s new Clinical Trial Centers. What is the goal of the new centers, and what happens when we continue to underestimate how retail reinvents itself?
ANNOUNCING THE RAP COLLABORATIVE
Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Contact jared@ulteradigital.com.
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Wei-Li Shao returns to talk about Omada Health’s IPO, the rapidly evolving landscape of GLP-1 therapies, market complexities associated with AI-driven innovation, and what it all tells us about consumer behaviors.
All that, plus the Flava of the Week comparing funding trends from Rock Health and Fitt Insider’s latest reports. Where are checks being written for digital health, and what parallels are we seeing in the greater wellness landscape?
ANNOUNCING THE RAP COLLABORATIVE
Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Contact jared@ulteradigital.com.
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Join the celebration of reaching 500 episodes! Jared and Zain point to insights that have stood out as consumer-centric healthcare has evolved, and connect the dots for what’s coming next, from how perceptions have shifted over the years, to how preventive health has moved from the margins to the middle, what role the health tech ecosystem is playing, and what it all means for everyday people engaging in their health.
All that, plus the Flava of the Week about the Movement of Consumer Health. What’s driving the greatest momentum that we’ve ever seen in this space, and how are we influencing the industry to grow its adoption?
ANNOUNCING THE RAP COLLABORATIVE
Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Let’s talk.
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Ron Books, CEO of Net Health, talks about how he believes that AI is the only thing that can save the human element in healthcare, examples from the wound care and rehab therapy spaces, and how Arizona is becoming a health tech hub.
All that, plus the Flava of the Week about the CMS Health Tech Ecosystem’s First Wave event. How significant was it to see demos from more than 50 companies that are making good on their pledge to create a fully digital, patient-centered health system, and what’s your part in helping consumers understand and trust what’s possible now?
ANNOUNCING THE RAP COLLABORATIVE
Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Let’s talk.
Reach out to jared@ulteradigital.com.
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Frank McGillin returns to share key lessons for digital health founders to partner with academic medical centers, curated from his time leading The Clinic by Cleveland Clinic.
All that, plus the Flava of the Week about Rock Health’s newly minted research on consumers’ use of AI chatbots. How quickly are health-related AI searches growing, and what actions tend to come next?
ANNOUNCING THE RAP COLLABORATIVE
Exciting news! We’re launching the Rap Collaborative, a curated group of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.
Interested in being part of it? Let’s talk.
Reach out to jared@ulteradigital.com.
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Live from ViVE '26, we wrap up our coverage from Las Vegas with a full lineup of health IT and health tech thought leaders on solving some of healthcare’s legacy data challenges with emerging tech.
Anurag Mehta, CEO and Co-Founder of Omega Healthcare, cuts through the challenges of having too many tools in revenue cycle and not enough clarity on what actually works.
Shawn Fichter, CEO of Legacy Data Access, describes how to reframe the way that we collect more data than ever … and then make clinicians hunt for it.
Elton Tavenner, Chief Technology Officer at Certilytics, shares how to flip the narrative from How to use AI to how to get better answers from data we can trust.
Vik Sheshadri, CTO at Med Tech Solutions, discusses how access in the workflow is still the real issue.
John Tonthat, Chief Revenue Officer at Cellhub Enterprises, and Wes Rhodes, Strategist & CTO at Freeman Health System, tell the benefits of Hospitals Without Walls, Isolated Recovery Environments, and Strategic Cost Optimization.
Dan McDonald, Co-Founder and CEO of 86Borders, shares what actually drives meaningful member engagement, especially for vulnerable populations.
Mikhail Golovnya, Senior Advisor Data Scientist at Minitab, offers a much-needed reality check on where we actually are with AI today.
And to wrap up the episode, we learn what it take operationally to make AI successful on the ground from Solventum's Hari Bala, Chief Technology Officer, Health Information Systems, and Thea Campbell, Global Business Director, Revenue Cycle - Revenue Integrity.
All interviews are available on the Healthcare Rap and Healthcare Now Radio YouTube channels.
All that, plus our latest shout out to consultants who are helping to guide conversations and bring clarity.
USE OUR PLATFORM TO CONNECT WITH HEALTHCARE INNOVATORS
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.
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Reza Amin, CEO of Bastion Health, talks about founding the first nationwide virtual men’s health clinic, access gaps that may surprise you, and the scope of outcomes that can be improved when more men are willing to be part of the health conversation.
All that, plus the Flava of the Week about the launch of Perplexity Health. How is Perplexity staking its claim to being the most trusted AI engine for health answers, and how can we make an unbiased effort to evaluate new health AI tools from the consumer's point of view?
USE OUR PLATFORM TO CONNECT WITH INNOVATORS IN CONSUMER HEALTH
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Reach out to jared@ulteradigital.com.
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Live from the Healthcare Now Radio studio at HIMSS, Jared speaks with Ryan Howells, Principal at Leavitt Partners. Ryan recaps a series of recent announcement from CMS about their Health Tech Ecosystem, what’s coming next, and why it’s significant for anyone paying attention to the consumer experience space.
All that, plus our newest shout out to consumer and retail brands working in healthcare.
USE OUR PLATFORM TO CONNECT WITH HEALTHCARE INNOVATORS
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.
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Andy Grove, Founder of Pose Fitness, talks about how the need to cut through the hype in the fitness industry, where clinicians turn for fitness data, and the impact of exiting the Comfort Phase of Humanity.
All that, plus the Flava of the Week about Google Health’s Checkup event. What did their Chief Medical Officer announce during the livestream, and how might it contribute to the democratization of personal health insights?
USE OUR PLATFORM TO CONNECT WITH HEALTHCARE INNOVATORS
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.
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Live from ViVE '26, we wrap up our coverage from Los Angeles with a full lineup of health IT and health tech thought leaders. John Kirkman, VP of Government, Healthcare, and Education at Island, shares how the AI conversation is becoming more operational. Charlie Harp, CEO and Founder of Clinical Architecture, encourages health data suppliers to get out there and improve the quality of their data.
Dr. Nancy Cibotti, CMIO at Heidi Health, discusses how the company has hit the ground running in 2026. Ovatient CEO and Founder Michael Dalton discussed trends in self-pay and virtual first care. The team at DexCare discussing the real challenges for health system when they look at access and capacity: CEO Matt Blosl, Regional Directors Tim Collins and Michael Murphy, VP of Commercial Operations Bryce McGee, and Kory Booher, Southeast Director of Partnerships.
All that, plus our newest shout out to healthcare marketing and digital teams.
USE OUR PLATFORM TO CONNECT WITH HEALTHCARE INNOVATORS
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.
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What will it take for ChatGPT, Claude, Copilot and others to adopt industry standards that preserve consumer safety? Aaron Patzer, Founder of Vital and Mint.com, dives deep into the need for a standard in patient-facing health AI, the effects of not having one, and his advice for consumers when using AI applications to answer health questions.
All that, plus the Flava of the Week about Microsoft launching Copilot Health last week. How are Big Tech's investments in healthcare AI platforms changing the game for patients and providers, as well as showing us the need for guardrails and a shared understanding of how they work?
USE OUR PLATFORM TO TELL YOUR STORY
Healthcare Rap is a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.
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Live from ViVE '26, John Beadle, Managing Partner and Co-Founder of Aegis Ventures, helps Jared understand the economics of consumer-driven health. Jon discusses the shift to consumer health through the eyes of an investor, where the money’s going in 2026, and how several solutions in the Aegis portfolio are reframing what "patient-centric" really means.
USE OUR PLATFORM TO TELL YOUR STORY
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.
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Dr. Wendy Sue Swanson offers an inside look at her journey founding Skinmetal, why she believes that for-profit consumer product companies CAN be public health entities, and what has and hasn’t changed since her days as an early pioneer of social media in medicine.
All that, plus the Flava of the Week about the launch of Lilly Employer Connect. Is the platform a signal that the direct-to-employer space is heating up for preventive care, and will it ultimately give consumers better priced access to name-brand obesity treatments?
REQUEST OUR MEDIA KIT
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.
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Live from ViVE '26, Jared speaks with Muse Capital Co-Founder and General Partner Rachel Springate about the economics of consumer health, how she evaluates investment opportunities, and her top advice for founders building in the space, then they celebrate how far Muse has come in 10 years by overcoming historic funding gaps for women’s health.
All that, plus our newest shout-out to venture capital firms working in consumer health.
REQUEST OUR MEDIA KIT
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.
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Dr. Josh Umbehr, Founder of Atlas.MD, shares the financial benefits of direct primary care to both patients and providers, how Atlas’ insurance product works, and why he believes healthcare should be too inexpensive to insure in the first place.
All that, plus the Flava of the Week about Nourish offerings free lab work. What’s behind them now integrating lab work into their digital nutrition services, and is this a signal of where preventive care is headed?
REQUEST OUR MEDIA KIT
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.
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Stephen Rouse shares the gap in the market that led him to found Savva AI, why screenings play such a large role in engagement, and what’s possible when you unleash AI on your medical records.
All that, plus the Flava of the Week about Garmin’s meal tracking feature. What can we learn from the way that meal tracking has evolved, and why is it now considered an essential feature of wellness apps?
REQUEST OUR MEDIA KIT
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.
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Frequent contributor Paul Schrimpf returns to highlight trends he’s uncovering between workforce reconfiguration, primary care, and the "platformification" of care delivery.
Healthcare has to get better at connecting the dots.
All that, plus the Flava of the Week about Amazon One Medical’s first partnership in the at-home preventive screening space. How is their newly announced partnership with Reperio Health a signal of growth for preventive care, and what attributes of their solution can appeal to the masses?
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Dr. Michael Botta, President and Co-founder of Sesame, shares details of their newly announced partnership to offer the Wegovy pill, their continued relationship with Costco, how their clinicians approach patients who are loading their medical records to ChatGPT, and more insights from the quickly expanding cash pay side of healthcare.
All that, plus the Flava of the Week about the health at home waiver being extended for five more years. Now that these programs have the certainty they’ve been fighting for, how can we advocate for the innovations that leaders have been asking for all along?
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Ro Huntriss, Chief Nutrition Officer for Simple Life, shares how their AI weight loss coach complements clinical care, what they’ve learned about driving personal health behaviors, and why they continue to see success across every age group, gender, and BMI class.
All that, plus the Flava of the Week about CVS’ intention to launch a new consumer engagement app. How do they describe the platform they’re building and its benefits, and does this signal a renewed interest in consumer engagement as a top priority?
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Dr. Momo Vuyisich, cofounder of Viome, shares how the concept of systems biology helps us understand prevention, how chronic disease and cancer start years before any symptoms emerge, and where precision health is making some pretty incredible new strides.
All that, plus the Flava of the Week about Amazon One Medical’s new Health AI agent. How does this tool stack up against ChatGPT and Claude’s latest healthcare tools, and what does it signal to us to have a third major consumer health AI announcement in the last two weeks?
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Dr. Heidi Jannenga, co-founder and chief clinical officer at WebPT, shares lessons and trends from the forefront of outpatient rehab therapy, including the latest AI-based clinical decision support tools, successes from digitizing home exercise programs, and the shift back to clinician-centered models.
All that, plus our latest Shout Out to those working on digital front doors.
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The founders of Forevity Health, Taylor Wright and Josh Hall, discuss their mission to make preventive health more obtainable, the evolution of health coaching and longevity, and what they’re learning about consumer health behaviors that might surprise you.
All that, plus the Flava of the Week about the launch of Claude for Healthcare. As the counterpart to ChatGPT’s announcement just days prior, how is Anthropic’s tool positioning itself to help health consumers, and what should we be paying attention to as the GenAI healthcare wars are at a fever pitch?
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New wearables and connected personal health devices dominated the digital health hall at CES '26. Jared gives you a tour of what caught his eye, including news from Bhuvan Srinivasan, Chief Business Officer at Ultrahuman, Bruno Carreel, Head of Product Development at Withings, and Jonathon Baggia, Global Marketing Manager for Renpho.
All that, plus our Shout Out to listeners in the GLP-1 space.
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OnMed CEO Karthik Ganesh joins Alan Washington, President and CEO of 22Beacon, and Earl Martin Phalen, Founder and CEO of Phalen Leadership Academies, for an inspiring exploration of the connection between healthcare access, academic performance, and success in life.
All that, plus the Flava of the Week about the announcement of ChatGPT Health. Why is the consumer point of view underrepresented in how the provider community is responding, and why is it important to lead with optimism as we learn how it works?
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Praia Health CEO Justin Dearborn and VP of Strategy & Operations Doug Grapski discuss the greatest opportunities for health systems to lead out in orchestrating consumer experiences. Don't know what that means? Doug describes it at a 3rd-grade level.
All that, plus a rapid fire round and the first of our new Shout Out segments.
Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at jared@ulteradigital.com to learn how your organization can be part of it today.
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Dr. Farzad Mostashari, Co-Founder and CEO of Aledade, shares how they prevented 267,000 hospital and ED visits in 2024, other real results for value-based care, and why blood pressure control is one of his favorite KPIs.
All that, plus the the Flava of the Week about the Rap Remix in ’26. Why does our show keep evolving, and how do we hope our new Rap intro encourages you to champion the consumer POV?
Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at jared@ulteradigital.com to learn how your organization can be part of it today.
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Jared and Zain wrap up 2025 and the annual Predictions Series with O.G. guest co-host James Gardner. They keep themselves accountable to last year’s predictions and share seven new trends they're watching heading into 2026.
All that, plus the Flava of the Week about the two opposing perspectives of digital health. How did Ryan Howells recently describe the dichotomy of digital health’s current state, and how can we join the side that feels optimistic and energized by the work that’s being done?
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The annual Predictions Series continues with popular returning guests Jane Sarasohn-Kahn and Amy Heymans sharing where they see consumer health heading in the coming months and years, including some pretty big trends that may surprise you.
All that, plus the Flava of the Week about CMS’ new ACCESS model. What chronic conditions is it targeting, and could this be a pivotal moment for digital health?
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Our annual Predictions Series kicks off with Ryan Howells, Principal at Leavitt Partners, and Kristen Valdes, Founder and CEO of b.well Connected Health, as they have fun and offer predictions about consumer health in 2026 and beyond. Stay tuned as they share a vision of how today’s health IT policies and investments can make tomorrow’s consumer-centered ecosystem a reality. Spoiler alert: it’s about implementing open standards.
All that, plus the Flava of the Week about CMS’ health tech ecosystem. What progress did their latest health tech event represent, and how important is the vision of interoperability that they’re creating?
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Scott Schuster and Therese Lockemy join Jared for his latest candid conversation about careers and leadership at the intersection of healthcare, marketing, and technology. Even in one of the industry’s most challenging times, they find encouragement and acknowledgement while getting very real about how to navigate unexpected twists and turns.
All that, plus the Flava of the Week about GoodRx disrupting the GLP-1 marketplace. What could be the ripple effects of their new low-price offerings on consumer health behaviors, and where else might GoodRx take their formula of telehealth and discount prescriptions?
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Jim Murray, Managing Director of the BDO Center for Healthcare Excellence and Innovation, shares how leaders can balance the excitement of AI innovation with the discipline of proper planning, how he helps organizations decide where to invest first, and why adoption might be the only metric that really matters.
All that, plus the Flava of the Week about the Pharma Direct-To-Patient (DTP) trend. Where are Pharma giants placing their bets, and how aggressively are they pushing to own more of the consumer relationship?
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Live from HLTH '25: Manuel Hoyer, Head of Industry for Health & Wellness for North America at TikTok, shares what’s driving health & wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok.
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Sam Faycurry shares how Fay Nutrition became Amazon’s first nutrition partner, what it means for consumers, and how to make dieticians be a part of more everyday moments.
All that, plus the Flava of the Week about doctors still resenting patients for doing their own research. Why did the co-founder of Open Evidence say that informing patients makes physicians’ lives harder, and what have we learned about where consumers actually look for health information in the Age of ChatGPT?
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Live from HLTH '25: Dr. Muthu Alagappan, Founder and CEO of Counsel Health, Ryan Jacobs, SVP of Strategy & Partnerships at Marathon Health, and Lior Rauchberger, CEO of Gene By Gene, discuss the latest opportunities for consumers to get answers from preventive care and genomics.
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Andrea Corleto shares how her own lack of answers led to founding Lyv Health, how to know when it’s time to dig deeper into your personal health, and why women’s longevity has been a blind spot but is now a substantial opportunity in the space.
All that, plus the Flava of the Week about Peloton’s new research study exploring how targeted exercise can alleviate menopause symptoms. What is their goal of teaming up with ReSpin Health, and how does it transcend a traditional brand partnership?
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Live from HLTH '25: Welldoc’s Chief AI Officer Anand Iyer, Health Gorilla CEO Bob Watson, and Komodo Health President and Co-Founder Web Sun and Head of Revenue Strategy John Wollman discuss the latest advancements in personal health data.
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Matt Blosl joins us to share some of his observations from his first few months as CEO of DexCare, how the concept of care orchestration helps health systems see care journeys from the consumer’s POV, and the tsunami of innovation that’s already washing ashore.
All that, plus the Flava of the Week about Best Buy Health’s senior care products. Why is their new digital shopping experience a good reminder to focus on products that don’t get a lot of fanfare, and how can we each play a bigger role in accelerating the adoption of consumer health?
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Live from HLTH '25: Anika Gardenhire, Chief Digital and Transformation Officer at Ardent Health, Michael Dalton, CEO and Founder of Ovatient, and Dr. Vindell Washington, Chief Clinical Officer at Verily Life Sciences, discuss the latest advancements in consumer experience, particularly engagement in between healthcare episodes.
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Live from HLTH '25: Dr. Jon Van Der Veer, Founder of Hy-Vee Health Exemplar Care, Dr. Erica Armstrong, Founder of Root Functional Medicine, and Jason Campana, CEO of LifeSpeak, discuss the latest advancements in employee benefits, wellness, and primary care.
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Israel Krush, CEO & Co-Founder of Hyro, dives deep into taking shared responsibility for consumer engagement, the significance of proactive patient care, and he does an admirable job when asked to explain agentic AI to a 3rd grader!
All that, plus the Flava of the Week about Amazon Pharmacy Kiosks. Can such a simple solution meaningfully bridge care gaps, and can the rest of the industry turn this kind of convenience into better outcomes?
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Live from HLTH '25: Jim Kirby, Chief Commercial Officer at Kroger Health, Dr. Christina Valentine, Chief Medical Officer at Kate Farms, and Dr. Carlos Nunez, Chief Medical Officer at Resmed, discuss how nutrition and sleep innovations are using the consumer POV to bridge the gap between traditional sick care and consumer-based well care.
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Live from HLTH '25: Oren Nissim, Founder of remote care company Brook Health, Dr. David Buchanan, Founder of the recently launched value-based multispecialty practice Town Square Health, and Dr. Ricky Choi, Head of Digital Health at Samsung, discuss how they’re seeing the consumer POV being incorporated to bridge the gap between traditional sick care and consumer-based well care.
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Hold on tight, folks. Max Marchione, Co-Founder of Superpower, gives us a vision of the future of health as more people understand the difference between prevention and enhancing life.
All that, plus the Flava of the Week about the annual HLTH conference. What trends did Jared synthesize from the official media announcements, and how do we push for progress long after the lights turn out at the convention center?
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Mindy Grantham shares insights from her experience as a marketing leader for some of the most well-known cancer centers in the country. You’ll finish this episode feeling hopeful that we can make cancer journeys consumer-centered, and you’ll have a little more empathy for patients who struggle navigating a system that wasn’t built for them.
All that, plus the Flava of the Week about rebuilding consumer trust in healthcare. What lessons did the MDRG team share with our Community, and just how much has trust dropped since the pandemic?
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Keaton Wright, Founder of Target Continuum, tells us about changes in the air for healthcare marketers, his framework for where to focus with AI, and why he’s more bullish than ever about what’s coming around the corner for those who are working to connect people with care.
All that, plus the Flava of the Week about taking professional risks. How does author and former guest shark Matt Higgins encourage us to approach risks, and how can his words impact our individual journeys?
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Jannine Versi, Founder and CEO of Elektra Health, gives a behind-the-scenes look at the gap in women’s health that her startup is addressing, how she uses consumer insights to drive differentiation, and how she’s overcoming historical funding and awareness challenges in the space.
All that, plus the Flava of the Week about using ChatGPT for health advice. What does Time Magazine say about it, and what’s the reality of how health journeys are starting as a result?
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Al Woo, Chief Product Officer at AliveCor, describes how to design personal health devices when consumers seem to expect everything on demand, how to keep clinical integrity without sacrificing consumer usability, and how the future vision of people centric care is going from fixing illness to prevention.
All that, plus the Flava of the Week about Amazon teaming up with nutrition care startup Fay. How can this partnership improve access to digital dietician services, and what obstacles could stand in the way of adoption?
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Dr. J. Nwando Olayiwola is President of the Advocate Health National Center for Clinical & Community Impact, and earlier this year was named President of The Beacon, a new health and wellness center being built in Milwaukee. Dr. O will inspire you with her vision for bringing clinical care together with other services that aren’t always included in the equation to address physical, mental, and social wellness.
All that, plus the Flava of the Week about how states can apply for their share of CMS’ $50B Rural Health Transformation Program. What are the funds for, and why can this being considered a major turning point for 60 million Americans?
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Noom CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler highlight early results from the company’s microdosing program, the changes that happen as GLP-1's continue to dominate much of the public conversation about weight loss, and what physicians think about it all.
All that, plus the Flava of the Week about leadership changes at CVS Health. Who is in, who is out, and what do the changes signal about the retail giant’s direction in the near term?
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Jared shares 5 trends that he expects to see at fall healthcare conferences including HLTH, SHSMD, HCIC, and CHIME Fall Forum.
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Antoine Pivron, Head of Health Solutions at Withings, gives us an inside look at the world of connected health devices, including how their company has evolved from making the world’s first connected weight scale to becoming a B2B partner for healthcare organizations, and how to successfully make consumers AND clinicians happy at the same time.
All that, plus the Flava of the Week about FoodHealth and Soda Health joining forces. How will their collaboration raise the bar for Food As Medicine offerings, and will it ultimately improve nutrition offerings for consumers?
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Jared gives 8 examples of what Consumer-Centered Health looks like: Hospital-At-Home Programs, Direct Primary Care, Retail Health, Food As Medicine, Connected Fitness & Wearables, Functional Medicine, Experience Orchestration, and Metabolic Health Programs.
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Maz Brumand, VP of Product at Oura, gives us a first-hand look at how Oura’s Glucose and Meals features work, how they change the game when viewed with other personal health data, and whether wearables are the new digital front door.
All that, plus the Flava of the Week about the start of Season 12, and the launch of our free new online community. How will these two things help bridge the gap between sick care and well care, and how can you become part of it?
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(Originally aired in February 2022) Re-live our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to realistically get it done. In between, listen to several previous guests give a shout out to a favorite moment from our first 200 episodes.
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Karthik Ganesh, CEO of OnMed, talks about how their “Clinic in a Box” is addressing care gaps in underserved areas, why they pivoted to a B2B play, and how consumers and patients seem to have split personalities.
All that, plus the Flava of the Week about the launch of Town Square Health. When will we learn more details about this startup, and can their model deliver on providing consumer-driven care?
SPOTLIGHT: FRIDAYS
Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print.
Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
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(Originally aired in December 2022) Ben Dillon guides us through Geonetric’s Consumer Health Survey and shares what the data says about consumers' preferences for engaging with providers. You’ll want to hear Ben’s takeaways from the research, what he would do as a marketing leader, and the need for consumer-centered strategy to become more mainstream.
The majority of these insights are just as relevant today, so it’s worth another listen!
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Tanay Tandon, CEO of Commure, shares the value of giving providers back time in their day, the difference between augmenting providers and automating care, and how to simplify aspects of the patient experience that seem invisible.
All that, plus the Flava of the Week about a new research paper on the Apple Watch. How far away are we from fitness devices actually detecting diseases at scale, and could the Apple Watch actually have a Check Engine Light for your health?
SPOTLIGHT: FRIDAYS
Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print.
Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, bridging the gap between sick care and well care. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#446)
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(Originally aired in November 2022) Justin Wartell, Managing Principal at Monigle, walks through his agency's Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences.
These personas are just as relevant today, so it’s worth another listen!
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#445)
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You heard it here: Dr. Tim Church, Chief Medical Director at Wondr Health, believes that the popularity of GLP-1's will surge much higher once pill offerings are approved in the coming months. He also shares the current state of preventive health, why it’s easy for everyday people to feel confused about new weight loss options, and what he recommends to do when you feel like your personal health is stuck.
All that, plus the Flava of the Week about the White House health tech event that’s dominated our feeds for the last couple of weeks. Just what was it again, who was there, and what commitments did they actually make?
SPOTLIGHT: FRIDAYS
Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print.
Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, bridging the gap between those designing and marketing healthcare, and healthcare consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#444)
Join today for free: healthcarerapcommunity.com
See omnystudio.com/listener for privacy information.
(Originally aired in August 2022) Rob Klein shares key findings from his firm’s omnibus research report that illustrate how consumers are thinking differently about healthcare and how it impacts everything from attention spans to brand recall.
These consumer insights continue to shape service design today, so anyone who is championing consumer experience will want to pay attention to what this research tells us about changing attitudes and behaviors.
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#443)
Join today for free: healthcarerapcommunity.com
See omnystudio.com/listener for privacy information.
Michael Dalton, Founder and CEO of Ovatient, shares how we should be talking about digital front doors in 2025, how to move from a patient portal to a patient journey, and the tech that’s needed to connect beyond episodes of care.
All that, plus the Flava of the Week about the Whoop’s warning letter from the FDA. What are both sides claiming about Whoop’s Blood Pressure Insights feature, and what could be the implications for the broader wearables market?
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, bridging the gap between those designing and marketing healthcare, and healthcare consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#442)
Join today for free: healthcarerapcommunity.com
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(Originally aired in August 2023) Dr. Justin Norden, now CEO of Qualified Health was an adjunct professor at Stanford Medicine and a partner at GSR Ventures.
He shares highlights from the first-ever collaborate state of healthcare generative AI report.
We thought it would be interesting now that Justin returned as a guest earlier this week (#440) and generative AI has progressed so quickly, so let us know what you think about this one!
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#441)
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In the next 12-24 months, most patient journeys will start with an AI-powered question about their health information, says Dr. Justin Norden, CEO of Qualified Health. He also shares highlights from the company’s launch, where he is seeing generative AI deliver real ROI right now, and how leaders should be thinking about governance and safety, especially as policy is constantly changing.
All that, plus the Flava of the Week about the launch of Amazon Diagnostics in India. How will this new offering impact the home testing space when it launches in the U.S., and how can diagnostics and the broader longevity space alter the starting points of health journeys?
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, where healthcare leaders and consumers come together to inspire change at the intersection of traditional sick care and consumer-based well care. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#440)
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(Originally aired in October 2023) Dr. Creagh Milford was Senior Vice President of Retail Health at CVS Health and is now President of Oak Street Health, the CVS subsidiary. His vision for the role of retail health clinics still serves as a true north for consumer-driven collaboration and reducing fragmentation of care.
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#439)
Join today for free: healthcarerapcommunity.com
See omnystudio.com/listener for privacy information.
Sina Arham, Co-Founder of Fridays Health, describes the success stories that come when we humanize weight management. He shares how living with obesity in our country feels like living as a second-class citizen, how metabolic health is about more than just prescriptions, and why Fridays blends coaching, community, and habit design in their approach.
All that, plus the Flava of the Week about Samsung acquiring Xealth. Will the move help bridge the gap between wellness and medical care, and is it a signal that consumer companies are investing again in truly connected care?
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, where healthcare leaders and consumers come together to inspire change at the intersection of traditional sick care and consumer-based well care. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#438)
See omnystudio.com/listener for privacy information.
(Originally airing in January and May 2023) This double episode is a compilation of two of the first interviews with Sam Seering, offering exclusive looks at Epic Cheers shortly after it was first announced.
We can all probably use a refresher of where Cheers fits in enabling consumer experiences!
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#437)
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Neel Bhargava, Partner at NB Group, shares why his firm is investing in fitness and consumer wellness and why their targets also include OnePeak Medical, hospice, and direct primary care.
All that, plus the Flava of the Week about Woebot Health pivoting away from its direct-to-consumer mental health app. Why is Jared focusing on different lessons from the app’s shutdown, and how can we all pivot to build something better for the future?
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#436)
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(Originally airing in march 2022) Dr. Bon Ku discusses providing spaces for healthcare teams to exercise their creative muscles. Dr. Bon is the co-author of Health Design Thinking, and we apply his thinking to scaling human-centered innovations in healthcare design.
These insights serve as the foundation for consumer-centered healthcare design and marketing, so a refresher can benefit everyone!
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#435)
See omnystudio.com/listener for privacy information.
Kurt Knight, CEO of Foodsmart, helps us understand food-as-medicine beyond the buzzwords, what "eating well made simple" actually looks like, and where he sees GLP-1’s fitting into the nutrition conversation.
All that, plus the Flava of the Week about Walmart and Soda Health’s new personalized nutritional guidance program. What leads us to believe that the program can gain traction, and what can healthcare leaders learn about converging AI, benefits, and behavior change?
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#434)
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(Originally airing in August 2023) Executive recruiter David Clark shares keys for approaching staffing, tips for job seekers, and traits that make a good healthcare executive in today’s up-and-down environment.
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#433)
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In one of the most candid conversations ever on the show, Aaron Watkins and Chris Pace join Jared to discuss careers and leadership at the intersection of healthcare, marketing and technology. As the three of them recently found themselves in career transitions at the same time, they don't hold back as they talk stages of grief, how to evaluate new opportunities, encouraging and discouraging aspects of career transitions, the unique formula for leadership in this field, and what they think the future holds.
All that, plus the Flava of the Week about Current Health being reacquired by its original co-founder. What do we know about Best Buy Health’s restructuring, and is this an isolated incident or will reacquisition of digital health players gain traction?
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#432)
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(Originally airing in August 2023) Executive recruiter Kelly Gill from August 2023 shares the high stakes of healthcare organizations hiring for new positions as they strive to become more consumer-oriented, and how it’s more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions.
As this week’s main episode with Aaron Watkins and Chris Pace dives deep into careers and leadership, it’s interesting to hear how Kelly’s approach to staffing is just as relevant two years later.
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#431)
See omnystudio.com/listener for privacy information.
Jessica Holton, Co-Founder of Ours Privacy, gives us hope as she describes how to approach performance marketing in a privacy-first world. She gives a State of the State of developments in privacy over the last couple of years and why we as consumers not only expect personalization in healthcare outreach, but why hospitals and patients need it, too.
All that, plus the Flava of the Week about NOOM’s gamification elements. Can they achieve their vision of being the "Duolingo of health," and what are the benefits to society as more people manage their metabolic health effectively?
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#430)
See omnystudio.com/listener for privacy information.
In the 3rd part of his bonus series of top advice, Jared shares his top 5 insights for nontraditional entrants coming into healthcare.
- Don’t overestimate what your brand means in healthcare.
- Don’t underestimate the resistance from traditional healthcare.
- Don’t confuse the relationship aspects of healthcare with the transactional aspects.
- Understand health consumers' buying behavior.
- Consumers need you to continue to innovate on their behalf.
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#429)
See omnystudio.com/listener for privacy information.
Jared and Zain and review their experiences test driving the Reperio Health At-Home Screening Kit and discuss the benefits of being able to get results from the comfort of your home within a matter of minutes.
All that, plus the Flava of the Week about Amazon Pharmacy’s latest new features. How significant is their new caregiver feature and their making PillPack available to Medicare Part D members, and is anyone paying attention to these iterative updates from one of the biggest brands in the space?
VIDEO
Watch Jared's experience with the kit on our brand new YouTube channel:
https://youtube.com/shorts/Gy5O1DlEOdo?feature=share
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#428)
See omnystudio.com/listener for privacy information.
In the 2nd of a 3-part bonus series, Jared shares his top 5 insights for B2B2C digital health companies to understand their role in making healthcare consumer-centered.
The role of digital health companies:
- Understand consumers more deeply than anyone else.
- Create a product or service so good that consumers demand it.
- Educate consumers so they see you as a solution.
- Educate health systems / employers / health plans so they understand your value.
- Use your brand “for good” (obligatory Wicked reference).
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#427)
See omnystudio.com/listener for privacy information.
Ryan Howells, Program Manager of the CARIN Alliance and Partner at Leavitt Partners, shares how to kill the clipboard in healthcare once and for all. Ryan is reported to be a finalist to lead the ONC, and he recently co-authored a 17-page roadmap for federal policy and the industry to accelerate innovation and cut administrative waste. As an advocate for scaling open data standards at the federal level, his point of view on interoperability is important to understand as federal policy is being written as we speak.
All that, plus the Flava of the Week about LillyDirect adding Alzheimer's care to its platform. Who’s really in charge of the journey when pharma becomes a care coordinator, and what role can Pharma platforms play in the continual evolution of healthcare becoming direct to consumer?
Paper: Kill the Clipboard!: https://leavittpartners.com/wp-content/uploads/2025/03/NEW-Ideas-for-the-Trump-Department-of-HHS_FINAL.pdf
RFI: https://www.federalregister.gov/documents/2025/05/16/2025-08701/request-for-information-health-technology-ecosystem.
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#426)
See omnystudio.com/listener for privacy information.
In the 1st of a 3-part bonus series, Jared shares his top takes on the impact and value for health systems to make healthcare consumer-centered:
- Growth Strategy: Consumer experience is a differentiator, not a distraction.
- Digital Transformation: Consumer expectations aren’t an obstacle — they’re the accelerator for change management.
- Team Development: Every marketer is now in the experience business.
- Business Model Innovation: The momentum behind the move to prevention and wellness dwarfs anything that we saw at the peak of retail health.
- Personal Development: Being a source of trusted information is a moral imperative, and one of the quickest paths to fulfillment in this field.
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#425)
See omnystudio.com/listener for privacy information.
Shweta Maniar, Global Director of Health and Life Sciences at Google, shares how investing in the foundations of healthcare delivery and life sciences innovation will power the evolution from sick care to well care in the years ahead.
All that, plus the Flava of the Week about the launch of General Medicine. What should you know about the new venture from former Amazon and PillPack leaders, and how could their consumer transformation architecture lead to a more "shoppable" consumer experience?
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#424)
See omnystudio.com/listener for privacy information.
(Originally airing in February 2023) Chris McGhee, the Co-Founder and former CEO of Current Health, shares the backstory of their health-at-home platform being acquired by Best Buy for $400 Million and offers insights on how care at home plays an important part in creating amazing consumer experiences.
With news last week that Best Buy Health is restructuring, it’s interesting to go back and hear the company’s vision now and the consumer behavior insights on which that vision is based.
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#423)
See omnystudio.com/listener for privacy information.
David Kamenir, Vice President of US Enterprise Strategy for Novo Nordisk, reflects on lessons in leadership, strategy, and the accelerated pace of change in healthcare and life sciences, and he shares how he has learned to understand and even predict consumerization trends during more than two decades as a Pharma leader.
All that, plus the Flava of the Week about employee wellness trends. What does WellHub’s latest report tell us from millions of wellbeing data points, and where do employee wellness and digital fitness collide?
SPOTLIGHT: SHED
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.
Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#422)
See omnystudio.com/listener for privacy information.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #160 and originally aired in May 2021.
On this one, Jill McCormick shared some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#370)
See omnystudio.com/listener for privacy information.
We compare notes on two recent events they attended: Jared at HLTH, and Zain at Sanford Health’s Future of Rural Health event.
All that, plus the Flava of the Week about more new research on consumers’ healthcare perceptions, this time from PWC. As we add this newest research to volumes of data over the years, and that data confirms trends that we’ve known all along, what will be the compelling event to convince health systems to do something about it?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#369)
See omnystudio.com/listener for privacy information.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021.
Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368)
See omnystudio.com/listener for privacy information.
In the second episode recorded live at HLTH in Las Vegas, Jared speaks with Dr. Noura Abul-Husn, VP of Genomic Health at 23andMe. Noura shares an impressive list of ways that genetic profiles can lead consumers to a more preventive state of health, including many that you might not be aware of.
All that, plus the Flava of the Week about the changing dynamics between physicians and patients. How should we process new research from YouGov about doctor-patient relationships, and how can those insights inform the way we design and build consumer experiences?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#367)
See omnystudio.com/listener for privacy information.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #227 and it originally aired in August 2022.
Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#366)
See omnystudio.com/listener for privacy information.
In the first episode of their special series recorded live at HLTH 2024 in Las Vegas, Jared speaks with NOOM CEO Geoff Cook, their Chief Commercial Officer Cody Fair, and David Schwartz, Vice President of Strategic Alliances and Business Development at ASU Health. Both organizations are committed to consumer-driven innovation and have a vision for a healthier society.
All that, plus the Flava of the Week about the evolution of direct-to-consumer health offerings. What household brands were new at HLTH this year, and how can their presence influence consumer health innovation?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#365)
See omnystudio.com/listener for privacy information.
Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #176 and it originally aired in August 2021.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#364)
See omnystudio.com/listener for privacy information.
Imagine the difference if we can change our product environment so that it creates health, not disease. The impact can be enormous if we make our everyday environment healthy by design, rather than letting life be unhealthy and then challenging people to overcome it with health behaviors and interventions.
Join Steve Downs, Co-Founder at Building H, and host Ann Somers Hogg, as they discuss the need to align innovation to our values and the design challenge of optimizing for community building.
See omnystudio.com/listener for privacy information.
Irina Pelphrey, VP of Health and Managed Care for Albertsons, discusses how grocery retail can become a health and wellness destination. If you thought you knew what grocery retailers were capable of when it comes to health and wellness, you’re going to get a lot out of this conversation as Irina connects the dots between food as medicine, prevention, medication adherence, behavior change, and ultimately lifestyle modification.
All that, plus the Flava of the Week about Amazon Pharmacy expanding same-day delivery of medications. What can we learn from their expansion, and how can we double down on simple consumer insights in other areas of health and wellness journeys?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#363)
See omnystudio.com/listener for privacy information.
Jared and Zain share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the near future.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #202, and it originally aired in February 2022.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#362)
See omnystudio.com/listener for privacy information.
Jared welcomes Jason Wolf, Founder of the Beryl Institute, a luminary in the patient experience field, and recent author of Transforming the Future of Healthcare. Pay attention to what Jason has to say about the current and future state of the patient experience, and the aspects of consumer experience that have been instrumental in pushing the industry forward as he looks back at 15 years of the Beryl Institute.
All that, plus the Flava of the Week about four major health systems forming Longitude Health. Is it like a rock supergroup, a Power 4 conference, or neither, and what can we deduce from the limited information available so far?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#361)
See omnystudio.com/listener for privacy information.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #183, and it originally aired in October 2021.
Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They dive deep into the patriarchal origins of traditional medicine, how to create an internal culture of innovation, and how to gain consensus for new ideas.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#360)
See omnystudio.com/listener for privacy information.
It’s an AVIA party! Jared and Zain welcome Jen Melby and Sara Samson from AVIA to discuss their newest benchmarking report and some of the surprises that came up along the way. Spoiler alert: there’s a lot of innovation going on when it comes to addressing consumers’ needs, but health systems overall aren’t quite as sophisticated in their approaches as some might expect at this point.
All that, plus the Flava of the Week about recent movement by Congress to extend coverage for telehealth and health at home. Does this give us more hope for more convenience, and how could it affect innovation efforts for these important aspects of consumer-focused care?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#359)
See omnystudio.com/listener for privacy information.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #232, and it originally aired in September 2022.
Dr. Gordon Chen, who at the time served as Chief Medical Officer at ChenMed, discusses the company's vision of transformative care and disruptive physician leadership. A key to transformative healthcare is equipping primary care providers to lead the charge, and that requires training them to lead clinically, lead emotionally, and lead the business.
This was interesting after hearing from Dr. Sanjay Shetty earlier this week about senior-focused care. Take a listen for the similarities in their approaches towards value-based care for our aging population, as well as the outcomes!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#358)
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Dr. Sanjay Shetty, President of CenterWell at Humana, covers a lot of ground, from the little things that make a big difference in patient engagement, to the big announcement about Centerwell leasing space in former Walmart Health clinics.
All that, plus the Flava of the Week about Humana’s new research on senior-focused primary care. What does the study tell us about the benefits of senior-focused care, and how can it inspire us as we design consumer-centered healthcare services?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-centered healthcare services. (#357)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #174, and it originally aired in August 2021.
Jared and Zain discuss how hard it is to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? They share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives.
This is an interesting take after hearing from the team at Oura and their vision for connected fitness in episode #355.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#356)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #252, and it originally aired in February 2023.
Michael Hasselberg, Chief Digital Health Officer at University of Rochester Medical Center, gives insights into the ecosystem where digital health startups, consumers, and academic medicine intersect for the good of a population. Join him as he discusses using technology to increase access to care and how he gave up his clinical practice in pursuit of building new innovative care delivery models.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#354)
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It's a jam-packed conversation with the Oura team! Holly Shelton, Chief Product Officer, and Jason Oberfest, VP of Health Partnerships, dive into the design process behind the Oura Ring’s newest heart health features. By the time you finish hearing from Holly and Jason, you’ll have a whole new sense of what’s possible with next-generation wearables and health data.
All that, plus the Flava of the Week about the FDA authorizing Apple’s Hearing Aid Feature as the first over-the-counter hearing aid software device. Now that AirPods Pro can assist in treating a common ailment for millions of people, how should we keep their announcement in mind as we design and build consumer-centered services?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-centered healthcare services. (#355)
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Ryan McPherson from Cedar helps us benchmark the patient financial experience. If you feel like your well-being has been negatively impacted by a medical bill, you’re not alone – you’ll hear all about that and other metrics from Cedar’s new PFX benchmark report.
All that, plus the Flava of the Week about Pfizer’s new online direct to consumer play. What did our test drive of PfizerForAll teach us, and what does the platform’s launch tell us about digital health partnerships?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-centered healthcare services. (#353)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #249, and it originally aired in January 2023.
Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.
Take a listen and let us know your thoughts about retail-inspired healthcare leadership today!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#352)
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Darren Sabo, CEO of Primefocus Health, gives an inside look at the company’s launch in partnership with LG. He covers a lot of ground about health at home and educating consumers on this quickly evolving space.
All that, plus the Flava of the Week about what Rock Health is saying about wearables. What can we learn from their data about wearable usage, and how should we remember mature technologies as we design and build consumer-centered services?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#351)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #237, and it originally aired in October 2022.
Eric Steinberger, Chief Marketing Officer at Atlantic Health, shared his thoughts as a retail-inspired marketing leader. He was the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers’ needs, and how they focus on access, affordability, and quality.
Take a listen and let us know your thoughts about retail-inspired healthcare leadership today!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#350)
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When we think about how to best leverage AI in support of making health outcomes better, we should think about how to support humans, not replace them.
Join Blake Madden, Founder of Hospitalogy, and host Ann Somers Hogg as they explore how generative AI supports or hinders human health and some of the promising offerings that serve humans' desires for relationships, accountability, and community.
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Ryan Thurlwell, the VA Health and Benefits Mobile App Design Lead, recognizes a milestone: the app has been downloaded more than 2 million times, ranking it among the most popular digital health apps. Ryan shares the app's most popular features, insights about connecting digital aspects of a Veteran’s healthcare experience, and what it all tells us about digital engagement.
All that, plus the Flava of the Week about Rock Health’s new research about consumers and weight care. What opportunities does the research show for virtual coaching, and what other insights does it highlight about what consumers want?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#349)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in May 2022.
Craig Kartchner shares some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience.
It’s easy to see why Craig is one of our most invited guests!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#348)
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Craig Kartchner, Chief Marketing and Customer Engagement Officer at HonorHealth, returns to share how more marketers are taking on consumer experience responsibilities, yet widespread progress is still slow. He shares why at some point, the industry will have to have a paradigm shift, why companies that excel at consumer experience seem to flounder when they wade into healthcare, and how health systems will never differentiate on an EHR-first strategy.
All that, plus the Flava of the Week about the stunning price tag of having a seat at the table. You’ll want to hold on tight for this one! A lot of revolutionary ideas are stuck behind pay walls, membership tiers, and walled gardens. So what are we going to do about it?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#347)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in September 2021.
Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers.
It’s a double dose of DPC after Dr. Thomas appeared in episode #345!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#346)
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Dr. Paul Thomas returns to highlight the momentum behind the Direct Primary Care movement and the revolutionary opportunities to break out of the insurance-based primary care model.
All that, plus the Flava of the Week about CVS Health’s new plans to locate Oak Street Health centers side-by-side with pharmacies. Does this latest announcement by a payvider signal that there is a new opportunity for profitable, consumer-first care, and how could it impact the rest of the ecosystem along the way?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#345)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in May 2023.
Deborah Di Sanzo, President of Best Buy Health, detailed the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers.
After speaking with Best Buy’s Chief Medical Officer Dr. Z on our most recent episode, it’s an interesting tandem to hear this one again and see how their vision has expanded in the last 18 months.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#344)
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Dr. Ben Zaniello, chief medical officer at Best Buy Health, gives an update about health at home from the consumer’s point of view and dives into some of Best Buy’s highlights in healthcare this year.
All that, plus the Flava of the Week about CenterWell leasing clinical space and opening senior-focused primary care centers at Walmart Supercenters. What will this next chapter of retail health look like, and have we been missing the boat by not including payviders more prominently in the discussion?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#343)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in November 2022.
Jared and guest co-host James Gardner spoke with Tim Barry, CEO and Chair of VillageMD, shortly after they announced their $9 billion acquisition of Summit Health. Tim shared how he expect the acquisition would accelerate VillageMD’s vision for improving the consumer experience and clinician experience. It’s fascinating now to revisit this episode following Walgreens' markdown of VillageMD and the scaling back of their investment in the primary care clinics.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#342)
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Privia Health is on an upward trajectory, and Dr. Bartley Bryt and Mark Foulke discuss some of the reasons why — including how they are engaging modern health consumers and reducing the administrative burdens of value-based care.
All that, plus the Flava of the Week about The Vitamin Shoppe offering weight management services through a telehealth partnership. What do we need to know about nontraditional players in the wellness space, and how are they making fast inroads with digital health services?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#341)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in June 2023.
Jared and guest co-host James Gardner spoke with Dr. Chinni Pulluru, who at the time was Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. Dr. Pulluru dove deep into Walmart Health’s vision, goals, and day to day operations, as well as her perspective on the role that retail health plays in creating a healthier society.
It’s fascinating now to revisit this episode given the shutdown of their health clinics earlier this year, and it’s quite interesting to look back at her response when asked what she would say to people who are skeptical about retail’s place in providing quality care.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#340)
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As longevity care soars in popularity, health consumers still have to connect the dots across various market offerings to gain benefits.
Join host Ann Somers Hogg and Max Marchione, co-founder of Superpower, as they explore how Jobs To Be Done Theory can be leveraged to make preventive, longevity-focused medicine accessible to millions of people.
Resources:
- Are Forward’s Carepods “competing against luck”?
- Forward’s Secret Masterplan (and will CarePods work)
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Ryan Killgallon, Director of Digital from Overit, shares how putting CX first means putting UX first. There’s still a lot of work that goes into making a website the core of consumer experiences, so Ryan goes back to the basics as he walks us through how his team prioritized engagement and what we can all learn from that process.
All that, plus the Flava of the Week about Kroger’s new weight management program. How are Kroger and other out of the box brands innovating in the space, and how is weight loss continuing to blur the lines between health and wellness?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#339)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.
Jared and Zain talked about health systems taking the lead in helping people stay healthier. Then they went deep on why now is the time to move beyond sick care models and explore wellness and functional medicine offerings.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#338)
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YY from SignalFire dives deep on what the health tech landscape looks like from the venture capital world, including the current and future road map for using tech to improve legacy consumer experiences.
All that, plus the Flava of the Week about Accenture’s recent report on patient loyalty. How does their latest research strengthen the business case for digital engagement, and why should we get better at explaining its value?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#337)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.
Jared and Zain talked about whether it’s possible to deliver healthcare in a way that's good for the patient and for business. Then they went deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#336)
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Come for weight loss, stay for care. Michael Botta, President and Co-Founder of Sesame, discusses Sesame’s partnership with Costco, some details about their recently announced weight loss program, and what it all tells us about how consumers view their health and wellness as well as where digital health fits in.
All that, plus the Flava of the Week about Walgreens scaling back its investment in VillageMD and healthcare. Will the future of retail health trend towards partnerships, and will scaling up quickly makes sense for anyone after their latest earnings call?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#335)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.
Jared and Zain discussed about how it’s challenging to design effective customer experiences when no one owns the process. Then they went deep on why digital teams have struggled to adopt service design standards and how to evolve, and dropped knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#334)
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Michelle Davey, founder and CEO of Wheel, shares how Wheel is trying to change engagement behaviors, and how they take a partnership approach to reinventing how virtual care is delivered.
All that, plus the Flava of the Week about Equinox’s new longevity-based gym membership. What does it say about opportunities for fitness and healthcare to meet, and how can concierge-level services connect parts of the health and wellness journey?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#333)
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.
This was Zain’s first episode to co-host, and he and Jared embarked on a quest to discover whether it’s possible for healthcare organizations to provide the experiences that consumers demand. They talk about how culture and organizational structures keep getting in the way, the effects of hierarchical silos, and the benefits of widening our aperture to see more opportunities.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#332)
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Season 11 kicks off with GoodRx Co-Founder Doug Hirsch. Doug is candid about the intentional and unintentional effects of rising drug costs, the downstream effects when consumers don’t fill their prescriptions, and how GoodRx simplifies decisions by reducing the amount of information that’s presented.
All that, plus the Flava of the Week about Season 11’s theme of engaging the modern health consumer. How do we make the total healthcare experience what it was always meant to be, and what’s our destination as we redefine what engagement means?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#331)
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This bonus episode highlights trends in the physician relations space and the digital tools that are being used to modernize providers’ business growth. It’s a “greatest hits” collection from Season 2 of the Actionable Insights Podcast hosted by Doctivity Health. Providers have to address the bottom line before they can prioritize things like consumer experience, so these are important conversations that you’ll want to hear.
This episode features interviews with five senior marketing and physician liaison leaders who voice the health system’s perspective: Jean Hitchcock, Melissa Fors Shackleford, Molly Luton, Chris Pace, and Amy Comeau. Interviews were recorded at HMPS 2024 with guest host James Gardner.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#330)
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We wrap up Season 10 with Ted Moser, Senior Partner at Prophet and author of Winning With Platforms. Ted gives a clinic about the quickly-evolving Platform Era and how healthcare organizations should and shouldn’t leverage platforms to grow their influence and improve consumer experiences.
All that, plus the Flava of the Week about Peleton’s most recent consumer health report. What do attitudes about fitness reveal about healthcare behaviors, and what’s the value in bringing connected fitness and other preventive aspects of health and wellness into the forefront of the consumer experience discussion?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#329)
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For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare.
All that, plus the Flava of the Week about Costco’s new weight loss program. How is Costco’s partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#328)
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In his work at KLAS, Adam Cherrington speaks with a lot of digital health companies as well as the provider organizations that they serve and partner with. Adam shares his point of view on trends that he’s seeing when it comes to patient experience and consumer engagement, as well as the categories of digital health solutions that are out there addressing these priorities.
All that, plus the Flava of the Week about Oura Rings’ new heart health features. Where do smart rings and other wearables fit in the modern consumer’s health and wellness conversation today, and what they do tell us about making holistic health more accessible?
Highlights:
- 11:22 – Health systems see the need to move from point solutions to platforms
- 20:31 – Categorizing the patient engagement ecosystem is challenging
- 24:41 – Care redesign and tech stack consolidation is the right time to ask patients what they want in their experience
- 28:32 – Adam hopes we'll see more personalized communication in the future
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#327)
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Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets.
All that, plus the Flava of the Week about Best Buy’s Q1 performance. What are the latest accomplishments with their slow-and-steady approach to innovation, and what does it tell us about consumer products when we consider their enterprise quarterly earnings?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#326)
See omnystudio.com/listener for privacy information.
Acute stressors aren't what makes us sick; it's the constant, modern-day "lions" that are creating chronic stress, and thus the short-term and long-term health issues that stress creates.
Join Dr. Molly Dickens and host Ann Somers Hogg as they discuss how child care in the U.S. is a big modern-day "lion" for parents — especially mothers — and how fixing the child care crisis will help diminish the mental health crisis.
Resources:
- Publication: If health is wealth, America’s working mothers are living in extreme poverty: A framework for proper diagnosis and effective treatment
- Article: What the Child Care Crisis Does to Parents
- The Maternal Stress Project
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Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insights on what’s coming around the corner for consumer experience, and how sharing our own healthcare encounters leads us to build a better system for tomorrow.
All that, plus the Flava of the Week about the third and final trend in McKinsey’s latest consumer insights report. Are consumers still shopping their healthcare, and how can we orchestrate experiences by connecting to a holistic health ecosystem?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#325)
See omnystudio.com/listener for privacy information.
Evan Richardson, CEO and Founder of Form Health, dives into the current state of metabolic health in America, GLP-1’s, Form Health’s newly announced partnership with Eli Lilly, and how it all impacts everyday people on their health and wellness journeys.
All that, plus the Flava of the Week about the second trend in McKinsey’s latest consumer insights report. Knowing that consumers are more willing to trust us with their data than we once thought, can we use that data to improve their experience before, during AND after patient encounters? And what does that require from provider organizations and the health tech partners that serve them?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#324)
See omnystudio.com/listener for privacy information.
In health care, trust is paramount because patients seek care in some of their most vulnerable moments. So can AI ever be as trustworthy as a provider with whom a patient has a relationship?
Join innovation executive Todd Dunn and host Ann Somers Hogg as they discuss challenges and opportunities for generative AI in health care. Topics include the disconnect between the money makers and clinical decision makers, the role of Jobs to Be Done in addressing issues surrounding AI, the process for establishing trust criteria at the service line level, and more.
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Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and other key initiatives.
All that, plus the Flava of the Week about McKinsey’s latest consumer insights report. What opportunities does the report highlight for healthcare organizations to better engage consumers digitally, and how can this drive market leadership and differentiation for health systems that take it seriously?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#323)
See omnystudio.com/listener for privacy information.
Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health.
All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we move through our stages of grief, can we take a moment and acknowledge how conversations about consumer health have changed as a result of having Walmart in the healthcare business? And how will health systems respond?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#322)
See omnystudio.com/listener for privacy information.
Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast.
All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Amazon’s acquisition, is there still a growth path for care models that are designed for humans, and can we double down on solving for access?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#321)
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Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it.
All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320)
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Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.
All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#319)
See omnystudio.com/listener for privacy information.
Despite recent progress in women’s health and wellness services, significant gaps still exist between what women are seeking and available solutions.
Join Roma Van der Walt, CEO and Co-founder of Vitelle, and host Ann Somers Hogg as they explore how to address the struggling moments of new life phases such as postpartum, perimenopause, and menopause. They discuss how lessons from coaching athletes can be applied to women's wellness, and how better outcomes are achieved through personalization, adaptation, empowerment, and fulfillment.
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In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy Mills and Nick Vass, the CEO and president of J29.
This series serves as a reminder of the breadth and depth of how HIMSS is truly creating tomorrow’s health before, during, and after its annual conference. Thanks to the team at HIMSS for providing access to such high-quality guests throughout the week!
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#318)
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Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.
All that, plus the Flava of the Week about increased pediatric use of retail and urgent care clinics. Why is it worth doubling down on pediatric "moments that matter," and how can we remove more friction for parents in distress?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#317)
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In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.
This episode focuses on technologies that you likely already know about or have in your daily life. From video chats to chat bots to home appliances and more, when technology does its job right, it’s usually invisible. You’ll want to listen for some of the themes such as what it takes for innovators to come from outside of healthcare and succeed, why consumer electronics companies are helping hospitals do more with less, and how automating conversations with the latest advancements in AI is improving clinical operations and patient access.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#316)
See omnystudio.com/listener for privacy information.
Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't — fit along consumers' healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-centric setting. He also uncovers what he refers to as "the stranger problem" and reflects on the technologies that are needed to scale and enable quality care in this setting.
All that, plus the Flava of the Week about the theme from this year’s HIMSS conference. What does "tomorrow’s health" look like, and how do we create it with partnerships and ecosystems?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#315)
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In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.
The theme of this year’s conference was "Creating Tomorrow’s Health," and Jared and Zain wanted to know what that means from as many perspectives as possible. You’ll want to listen for themes such as determining the right problems to solve, balancing the needs and capabilities of clinicians and consumers, and designing and building in a way that’s pushing the envelope yet still realistically achievable for today’s health systems as they continue to face some historic challenges.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#314)
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Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.
All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to offering healthcare benefits that rival Amazon and Walmart, and is it showing us more about the value of customer loyalty?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#313)
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Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors.
All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellness products lead consumer health journeys to new destinations, and will more health systems partner up for something besides sick care?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312)
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Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!
All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer experiences come from?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#311)
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Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on.
All that, plus the Flava of the Week about University of Rochester Medical Center’s innovative way to bring healthcare to bank branches. How is URMC using unconventional partnerships to improve access in rural communities, and what other solutions can we discover as we follow their lead with more collective problem solving?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#310)
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Jhaymee Tynan, Principal, Healthcare Services at Korn Ferry, and Founder of 100x2030, shares how the Schools of Experience throughout her life and career have positioned her to lead as a founder, principal, author, and more. Join Jhaymee and host Ann Somers Hogg as they discuss how sponsorship is more than mentorship, why leadership is about connecting with people, and the importance of creating your own community and investing in your personal wellness.
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Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy,Robinbrings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voice-enabled technologies, to wearables having another moment, all combining to lead people to better health.
All that, plus the Flava of the Week about McKinsey’s new research on the global wellness market. Is the wellness market peaking at a time when it could be more directly influencing consumers’ behavior, and how can we consider the desire for wellness more prominently as we design and build around consumers' needs?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#309)
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Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable for clinicians, and you have new possibilities for the consumer/clinician team to drive better health and wellness.
All that, plus the Flava of the Week about keeping Consumer Transformation from remaining an “elusive concept.” How will more consumer-centered conversations lead to more consumer-centered innovation, and how do we get that ball rolling even faster?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#308)
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Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today.
All that, plus the Flava of the Week about new wellness offerings from Eli Lilly and Mayo Clinic. Is direct-to-consumer digital health changing course, changing shape, or both, and what can we learn from some of these latest product launches?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#307)
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The theory of Schools of Experience highlights that one is not born a leader, but rather a leader’s abilities are developed through their work and life experiences. Join Dr. Jean Wright and host Ann Somers Hogg as they discuss lessons from Jean’s Schools of Experience, including her current role as CEO of the COPD Foundation and her prior role as Chief Innovation Officer at Atrium Health (now Advocate Health), and how these “courses” have taught her the need for speed, the importance of analogous learning, and the reason to go broad, not just deep.
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Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care.
All that, plus the Flava of the Week about Target rolling out a thousand new wellness products. Does Target see wellness journeys differently than the sick care industry, and how do we pay more attention to the merchandising aspects of healthcare?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#306)
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Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.
All that, plus the Flava of the Week about the Empowerment Zone. Can this concept help to evolve the conversation around whether people are patients or consumers, and can this mindset help us keep our focus where it should be — on better health and wellness? Thanks to Lonnie Hirsch for this thought-provoking post.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#305)
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Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to real behavior change at scale.
All that, plus the Flava of the Week about Best Buy Health’s year in review. Which of their highlights slipped under the radar in 2023, and what are they showing us by doubling down on home health and consumer wellness products?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#304)
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Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership.
All that, plus the Flava of the Week about Amazon’s new Health Condition programs. How does their partnership with Omada Health help everyday people connect with chronic health benefits that they already have, and how can we get better at integrating digital health solutions into consumers’ health journeys?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#303)
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Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part of the building.
All that, plus the Flava of the Week about Kroger piloting new primary care clinics for seniors. What’s Kroger’s formula for success among underserved Medicare populations, and how can grocery brands play a greater role in consumers’ health and wellness?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#302)
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We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.
All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn’t going away, so why should we double down on these macro- and micro-innovations, and how can we stay at the forefront of the next wave that’s coming?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#301)
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Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Marketing With Soul #10 | Rap Bonus #300)
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Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers.
All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond the hot takes and view them through a consumer’s lens?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#300)
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Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Marketing With Soul #9 | Rap Bonus #299)
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The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next?
All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more emphasis on integrating their services, can we open our minds to a world where traditional and nontraditional players coexist for the benefit of consumers?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#299)
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For a whole health approach to take root in the US, an ecosystem must support its existence. Join Walter Harris, President and CEO of Whole Health Institute, and host Ann Somers Hogg, as they discuss the partnership ecosystem and new types of training required to improve health outcomes and lower the total cost of care.
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Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Marketing With Soul #8 | Rap Bonus #298)
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Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving.
All that, plus the Flava of the Week about how Mark Cuban appears to have influenced CVS’s drug pricing model. What will come next for the billionaire who has ripped up every playbook along the way, and can he continue to have an influence on making an aspect of healthcare more transparent and affordable?
Resources:
- Life-Centered Health Care Podcast: What If Health Care Goes Beyond the Walls? - Zeev and Ann Somers
- Life-Centered Health Care Podcast: There Are No More Swim Lanes - Zeev and Ann Somers
- Subscribe to Creating a New Healthcare Podcast
- Subscribe to Life-Centered Health Care Podcast
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#298)
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With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketing With Soul #7 | Rap Bonus #297)
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Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road.
All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers’ needs, and can they challenge traditional sick care to find more value in wellness and nutrition?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#297)
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Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work?
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #6 | Rap Bonus #296)
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Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model.
All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 million in 2022, and how can we better focus on the financial models that provide opportunities to be more consumer-centered?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#296)
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Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)
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Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery.
All that, plus the Flava of the Week about Amazon’s new $9/month One Medical deal for Prime members. What framework can we use to determine if this is a consumer-first service, and how can it accelerate our ability to create more like it?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#295)
Subscribe to Sanford Health's Reimagining Rural Podcast
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To shift from a reactive sick care system to one that is proactive and preventive, we need an interdependent approach to medical education — or should we say health education?
Join Dr. Sherine Gabriel, Executive Vice President for Health at Arizona State University, and host Ann Somers Hogg, as they discuss a new model for medical education that improves health through an interdependent approach.
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UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4 | Rap Bonus Series #294)
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Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alleviating workforce burden.
All that, plus the Flava of the Week about Walmart Health’s first partnership with a health system. Will the status quo prevail, or can other health systems see the value of taking the leap and exploring retail partnerships?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#294)
- Interview with Walmart Health's Dr. Chinni Pulluru
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Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)
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Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen.
All that, plus the Flava of the Week about CVS’s latest Health Trends Report. What can the rest of the industry learn from retailers’ approach to preventive care, and can it lead more providers to innovate around consumers’ true health needs?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#293)
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Continuing their conversation, bestselling author and health care executive Dr. Zeev Neuwirth joins Ann Somers Hogg to discuss how retail giants are playing water polo instead of staying in swim lanes, how venture capital groups are partnering with health systems to offer a launching pad for creating autonomous business units, and why provider organizations have to stop thinking of themselves solely as a producer of a service.
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Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.
Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)
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As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines.
All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healthcare to health, and can health systems see enough value in food-as-medicine programs to play a part in scaling them?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#292)
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Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #291)
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Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation.
He recently spoke on this topic at the inaugural Healthcare Sessions conference in Nashville, hosted by the Nashville Health Care Council.
All that, plus the Flava of the Week about Optum and Uber’s new partnership. Does Consumer Innovation mean the same thing to different types of organizations, and are partnerships a viable means of designing consumer first services and benefits?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#291)
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In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #10 | Rap Bonus #290)
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Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery anymore.
All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships with virtual care platforms and pharmacy tech providers deliver not just on continuous glucose monitors, but on simplifying the process for other devices down the road?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#290)
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In this first of two parts, join bestselling author and health care executive Dr. Zeev Neuwirth and host Ann Somers Hogg as they tackle drivers of health, the concept of contextual care, the theory of disruptive innovation and much more.
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If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience.
In this classic interview from 2020, you’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #9 | Rap Bonus #289)
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We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients.
All that, plus the Flava of the Week about the primary care formula. While Costco is the latest retailer to announce a primary care offering built on easier access and cash pay pricing, does the business model and consumer experience have a place in the modern ecosystem of options?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#289)
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Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession.
In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire Content Marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #8 | Rap Bonus #288)
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Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who are historically left behind.
All that, plus the Flava of the Week about Costco’s new $29 primary care visits. Are we getting to the point where just about any consumer brand can follow the model of same-day visits + low prices, and will it bridge gaps in accessibility and affordability?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#288)
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John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be.
In this candid look back at his career, John shares how marketing leadership has evolved and how you gain value by fixing things and solving problems.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #7 | Rap Bonus #287)
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Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to?
All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)
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Rule #10 is to keep it real. Just be you! Feel empowered to speak personally and with authority when posting on social media. Every little interaction helps people know and trust you as a person, which helps them buy from you down the road.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #20)
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Rule #9 is to value patience. Because buying cycles are so long in tech and services, client education and industry relationships are more valuable for B2B organizations. Often the tech evolves more quickly than hospital leaders' ability to understand its value, so it's even more important to see yourself as a resource to help the evangelists influence decision makers, rather than forcing them down a funnel.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #19)
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Rule #8 is to lead with curiosity. Curiosity is necessary in this pivotal time in marketing because of emerging technologies such as generative AI. Successful marketing leaders don't wait for all of the answers before taking the first step.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #18)
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Rule #7 is to ungate your funnel ... OK, well most of it. If you force every buyer down the same road, they often won't make it to your destination. Considering the benefits of opening up some of your content rather than gating it can help you simplify your sequences and improve your overall win rate.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #17)
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Rule #6 is to meet buyers where they are, and that means to evolve your content strategy. For effective B2B marketers, the days of expecting your public-facing content to do the heavy lifting are gone. Buyers want more social proof than ever, and that means they're looking for recommendations in more "dark" channels -- Slack channels, Discord communities, and other private groups of their peers.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #16)
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Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them.
In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #6 | Rap Bonus #286)
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Rule #5 is to educate your buyers at scale in order to reduce the buying cycle. Healthcare leaders are flooded with noise everyday, so you can expedite the road to a sale by focusing on the buyer's journey as opposed to your selling journey. When you see your role as educating rather than forcing someone down a funnel, you create moments of trust that lead to faster results.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #15)
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Rule #4 is to modernize your value proposition. Healthcare and health tech brands tend to tout their solutions as the answer to lots of problems, but that's hard to convey to a busy buyer who might just care about one thing. It’s one thing to tell yourselves that you’re seeing the problem from the customer’s point of view; it’s another thing if the customer agrees!
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #14)
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Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #13)
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Rule #2 is to understand the full ecosystem of buying choices that healthcare organizations are making and challenges that they are trying to address.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in!
(Relevant #12)
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It's here! The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing.
Marketing to healthcare organizations is hard, and a lot of current marketing strategies no longer reflect buyers’ preferences. This is why it’s harder than ever for brands to be relevant to modern healthcare buyers. And THAT’s why we’ve created these New Rules of Relevance – to give you a roadmap to navigate these changes and set you up for success.
It all starts with Rule #1: Put yourself in your buyer's shoes. Let's dig in!
(Relevant #11)
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Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Relevant #10)
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Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Relevant #9)
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Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Relevant #8)
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With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Relevant #7)
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Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work?
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #6)
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Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #5)
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UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #4)
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Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Relevant #3)
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Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.
Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Relevant #2)
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Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Relevant #1)
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In this episode of Healthcare Changemakers, we speak with Emily Fry, Vice President of Innovation Operations at Geisinger. Join host Paul Schrimpf as we discuss with Emily how ease and innovation intersect at Geisinger, and her biggest lessons learned in driving change in healthcare.
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James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more.
All that, plus the Flava of the Week about Walmart’s reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#286)
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The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly changing trends and technologies.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #5 | Rap Bonus #285)
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Derek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the importance of understanding the limitations of Consumerism and not over-indexing on it at the detriment of others in the ecosystem.
All that, plus the Flava of the Week about new senior leaders at One Medical, Walgreens, and Aetna. When leadership changes at some of the biggest names in the game, does that mean their playbooks are wrong, and what does it mean when retail health's vision doesn’t always align with shareholders' expectations?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#285)
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Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #4 | Rap Bonus #284)
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Too often, we accept data at face value without drilling down into the nuance. This leads to strategic decisions that may not be right for your population. Dr. Sanjula Jain is the Chief Research Officer at Trilliant Health and the author of Trends Shaping the Health Economy: Behavioral Health. She explains how to question the numbers to ensure that data — not anecdotes or headlines — drives your strategy.
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Sara Vaezy, Chief Strategy & Digital Officer at Providence, lays out the critical role that digital innovation and strategy play in driving sustainable growth.
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Woebot Founder & President Alison Darcy, PhD, sat down with Eric Topol, MD, a leading expert in A.I. and medicine, to discuss large language models (LLMs) and their opportunities for medicine. Topol is the author of Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again, among other books. He is also a cardiologist and the Founder & Director of Scripps Research.
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Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#284)
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Ed Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory — for the second time.
Ed is a role model for every healthcare leader who wants to make an impact.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #3 | Rap Bonus #283)
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Dr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthcare generative AI report, and he helps us understand what’s possible from this emerging tech class to help consumers in their health journeys.
All that, plus the Flava of the Week about Amazon’s new insulin coupons. What does this latest battle in the War for Drug Pricing signal about Amazon’s healthcare roadmap, and how can we come together to increase the consumer-minded innovation that happens in other steps of the consumer journey?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#283)
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Jean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. Earlier in her career, Jean had to leave a job that she enjoyed when she was asked to do something that she knew was wrong.
Her insights on careers and leadership are invaluable, not just for healthcare marketers, but for professionals at all levels.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #2)
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Executive recruiter Kelly Gill returns to discuss hiring leaders to drive the Consumer Revolution. As organizations work to become more consumer-minded, they are hiring for new positions that can make or break their success. So it's more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions.
All that, plus the Flava of the Week about the AMA’s new Health at Home framework. What does it say about the medical industry’s adoption of home-based care, and how can their guide help us overcome our resistance to change?
Learn more about Flywheel Search Group and tell Kelly that you listened to this episode!
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#282)
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In the first show of season 2, the Healthusiasm panel debates:
- The value of providing rewards in health management
- The opportunities Barbie could bring in health & self-care
On top of that, the panel also briefly touches upon:
- How King Charles helps 40 women with natural fertility treatments on World IVF day
- Apple’s new patent to turn Airpods into health devices
- Hims & Hers launching mints as erectile disfunction medication
- Patients on Medicare Advantage having claims denied based on AI
- The World Health Organisation launching “Human Functioning” as a new way of thinking about health
- The Paris Syndrome
- Sweatcoin being the most downloaded health & self-care app.
- Tiny surgical robots transforming detection and treatment of cancers
- GoodRx rewarding patients to increase adherence
- Mayo Clinic testing Google’s Med-PaLM 2 AI chat technology
- Start-up Alba Health providing digital gut health support for children
- South Koreans turning one year younger on the 28th of June
- Amazon ramping up their healthcare strategy with Clinic and HealthScribe
- Whether AI can be combined with fax machines to unburden hospitals
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Kinetic is a Healthcare Rap Bonus Series about careers and leadership in healthcare marketing and related fields including digital, strategy, and consumerism. The modern world of work is constantly moving, so in this series, we bring you musings on careers and leadership from well-known friends. Our goal is to highlight the journeys that some of our friends have taken to reach their work goals, and some of the insights that they’ve learned along the way.
To kick off this series, we present a montage from previous guests. Each of these guests was asked to share a piece of career advice that has stuck with them. These are their responses.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #1 | Rap #282)
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Join host Paul Schrimpf in his conversation with Mary Lantin, General Manager at Availity. Mary is responsible for leading strategy, operations, management, and development of Availity’s clinical data offerings. In this episode, we discuss the many chapters of Mary’s career and the mindsets she brings to her role today.
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Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to evangelize for consumer transformation and highlights ways that he sees hospitals innovating in their marketing.
All that, plus the Flava of the Week about Amazon Clinic’s nationwide rollout. What does Amazon's moves signal to us about opportunities for more consumer-centered health experiences, and should we be rooting for anyone who makes it easier, less scary, and less costly to have our health and wellness needs met?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#281)
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Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts.
All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#280)
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Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare executive in today’s up-and-down environment.
All that, plus the Flava of the Week about AWS HealthScribe, the new clinical documentation service featuring generative AI. In what ways can improving the clinician experience lead to a better consumer experience, and how can we look more often from the outside in?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#279)
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We welcome the Cured Dream Team! Ashmer Aslam and Brooke Vogelsmeier discuss bringing care full circle while ensuring that providers and patients are protected. It’s an intriguing time as new tech platforms are opening doors to new types of digital consumer health experiences, and Ashmer and Brooke help us explore some of the possibilities.
All that, plus the Flava of the Week about GNC’s new healthcare subscription service. As the list of nontraditional retail primary care subscriptions continues to grow, how will these new services affect not only consumers' choices, but their expectations?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#278)
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On this episode of Healthcare Changemakers, we are joined by Ben Andrew, VP of Strategy at Intuitive, a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery. Tune in as Ben shares his thoughts on how to define transformation, why so many transformations fail, and some of the biggest lessons he’s learned in his career.
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The U.S. has highly integrated prenatal care but a huge lack of integrated postpartum care. We go from providing birthing people with an integrated set of solutions that they’re supposed to pursue while they’re pregnant, to saying, “Good luck! See you in six weeks.” The chasm between the departure from the hospital and that really brief check-in six weeks later is substandard for many, and dangerous and deadly for others.
Join Mandy Major, Founder and CEO of Major Care, and host Ann Somers Hogg as they discuss the need for disruptive innovation in postpartum care, making doula care mainstream, and the benefits of making care as affordable and accessible as possible.
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Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case that one reason health systems have been slow to adopt consumer innovation is because they have struggled to understand the ROI. He offers tips for healthcare leaders to take control of their value narrative and build their business growth around it.
All that, plus the Flava of the Week about Hy-Vee’s new health and wellness subscription service. Why do grocery wellness programs have such potential, and how can provider organizations partner with them for a healthier America?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#277)
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In this show, the Healthusiasm panel debates:
- Whether healthcare marketplaces are a trillion-dollar opportunity
- How Neurotechnology could be a blessing and a curse
- If we pay enough attention to "living with a disease”
On top of that, the panel also briefly touches upon:
- Apple's latest health innovations
- Better survival rates for women with breast cancer
- Bayer's new focus on precision health for consumer health
- Uber Health delivering physician-prescribed grocery
- Nike's strategic transformation from a sports brand to a holistic health brand
- Health warnings on individual cigarettes in Canada
- "Learning how to smile" classes in Japan
- The first breathing, sweating and shivering robot
- Mum communes as a global trend
- Instacart conducting clinical studies together with leading health systems
- Imran Chaudri’s innovative technology with which you remain present and available
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Sabrina Low started as an environmental consultant prior to attending law school. Now she serves as General Counsel at NOCD, the #1 telehealth provider for the treatment of obsessive-compulsive disorder (OCD).
Join Sabrina and host Shiva Mirhosseini as they discuss how digital behavioral health is impacting consumers at scale.
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The MDRG team explores mental health and its increasingly important role to consumers. Sondra Brown speaks with Chris Hemphill, Sr. Director, Commercial Intelligence at Woebot, as they dig into the role of empathy in providing consumers with better mental health solutions and experiences.
Outside the Echo Chamber explores mental health as a critical issue that affects millions and challenges the traditional healthcare system.
And of course, we hear from our consumers. This month, we asked consumers, "Where do you go for support during tough times?"
For more on mental wellness in healthcare, download MDRG’s four-part series, The Business Case for Empathy.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does success look like, and where do data and technology fit in?
All that, plus the Flava of the Week about predictions for the 2nd half of the year. What trends might we see in consumer health between now and the end of the year, and what consumer brand might be next to make a splash in primary care?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#276)
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Don Stanziano, Chief Marketing & Communications Officer at Geisinger, shares what value-based care means for consumers and how it relates to their brand promise in the midst of exciting announcements for the health system.
All that, plus the Flava of the Week about Optum’s acquisition of another major home health organization. What does the Amedisys deal tell us about momentum in the home health space, and how can we keep exploring ways to bring healthcare to places that offer a more desirable experience?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#275)
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Aaron Patzer is Founder and CEO of Vital, a modern emergency department software for patients and providers that uses artificial intelligence to significantly reduce wait times, identify high-risk patients, and predict admits hours before they occur. If his name sounds familiar, it’s because he’s the founder of Mint.com, and was instrumental in making nearly all of Intuit’s products hyper-intuitive in the heavily regulated environment of financial services.
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Matt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the potholes along the way.
All that, plus the Flava of the Week about Uber’s new healthcare offerings. What do you need to know about Uber’s new pickup services, and how do we make more room for everyone who’s contributing to a healthier America?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#274)
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In this show, the Healthusiasm panel is joined by China expert Pascal Coppens. Together they debate:
- How artificial intelligence can have a negative impact on healthcare and on our health & well-being
- Whether algorithms can beat humans at empathy
- What we should learn from healthcare in China.
On top of that, the panel also briefly touches upon:
- A new study investigating the link between money and happiness
- A toilet seat to monitor congestive heart failure
- Dove’s emotional campaign to keep children safe online
- Nutrition coach app Noom providing prescription medicines
- ASICS' efforts to help AI learn what exercise really looks like (no muscles needed)
- The Artificial Intelligence show by comedian Lieven Scherre
- Hy-Vee supermarket starting with health & wellness subscription programs
- Apple’s AI coach project called Quartz Amazon’s ambition to detect and identify sentiment via Alexa
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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How are we seeing health care in the home and virtual care grow, and what are the propellers for that growth?
Join Zayna Khayat, Health Futurist – Health Care and Life Sciences (Canada) at Deloitte, and host Ann Somers Hogg as they discuss the future state of care anywhere, integrated approaches to disease management, and the benefits for consumers.
References:
- Zayna Khayat
- Christensen Institute
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We continue our series with leaders in retail health by welcoming Dr. Mohamed Diab, CEO of CVS Accountable Care. Dr. Diab dives into CVS Accountable Care’s recently announced partnership with Catholic Health, how it fits into CVS Health’s overarching care delivery strategy, and the role of ACO REACH and other value-based solutions in accelerating progress.
All that, plus the Flava of the Week about H-E-B opening more primary care clinics in their grocery stores. What’s the endgame for grocery chains, and how can we see the value of care that’s being offered in nontraditional settings?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#273)
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Join Jessica Zeaske, Managing Partner at Echo Health Ventures, and host Shiva Mirhosseini as they discuss the role of purpose-driven, strategic investing in creating systemic healthcare transformation.
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Our series with retail health leaders continues with Dr. Chinni Pulluru, Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. In this exclusive interview, she details what’s driving the renewed growth of Walmart Health clinics as they expand their footprint to new states, what role retail health plays in creating a healthier society, and what she would say to people who are skeptical about retail's ability to provide quality care.
All that, plus the Flava of the Week about the internal consumer conversation. Innovating around consumers’ needs can still be seen as an "experiment," so how do we help the conversation gain traction, and what story will you tell?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#272)
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Blake Madden, founder of Hospitalogy, shares some of his observations about the impacts of major deals on consumers’ health choices and which mergers and acquisitions excite him, then we wrap up with a rapid-fire round where he shares hot takes on some of the big players.
All that, plus the Flava of the Week about the collective power of revolutions. How will the movements that are happening in retail, free market medicine, and hospital board rooms impact the health choices of everyday consumers, and what’s your part?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#271)
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Guest contributor Paul Fahey was on site in Boston for NESHCo’s annual conference and had a chance to catch up with several guests. First, Ahava Leibtag shares what patient-centered language really means, then Jason Smith, Jim Dalglish, and Terri Robinson discuss how Hebrew SeniorLife is reimagining home, health, and community for older adults.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#270)
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Consumers want equitable healthcare, and in this episode, we explore the visionary leaders and grassroots start-ups leading the change:
- Hear from Karen Ashley of Providence about their strategic plan for Diversity, Equity, and Inclusion
- Learn about healthcare startups advocating for better outcomes for all
- Gain insights from consumers on what makes them feel heard in their healthcare experiences
For more on DE&I in healthcare, download MDRG’s four-part series, The Business Case for Empathy.
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Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer view to get ahead of what people want and need in the years and decades ahead.
All that, plus the Flava of the Week about driving growth through consumer centricity. It's time to push the conversation from "kind of important" to "strategic driver." How will you champion the strategic business value of consumer centricity in YOUR organization?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#269)
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Jared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers.
All that, plus the Flava of the Week about CVS’ Healthy Aging report. Life after age 65 represents a new chapter for many. Will it also represent a new chapter for consumer-centered care, and what is retail’s role in caring for aging Americans?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#268)
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Dr. Jennifer Schneider is co-founder and CEO of Homeward, a company focused on rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Having grown up in a small town and being diagnosed with Type 1 diabetes at a young age, she experienced firsthand the challenges of accessing convenient care that millions of families across rural America deal with everyday.
Join Dr. Schneider and host Shiva Mirhosseini as they discuss developing women in leadership, opportunities for purpose-driven health organizations, and what makes Homeward different.
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Join Ann Somers Hogg for part 2 of this series as she speaks with Scott Powder, President of Advocate Aurora Enterprises and an incumbent health care leader who's transforming their business to better address drivers of health.
The drivers of health (DOH) play a significant role in health outcomes, yet most existing health care business models are not equipped to address them. In these episodes, we explain why a health care entity would, and should, tackle the drivers of health, and how they can go about doing so effectively and sustainably.
Resources:
- Improve or transform: Choosing the right business model to deliver health
- President of Advocate Aurora Enterprises
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Fred Turner is the Chief Executive Officer of Curative, a healthcare start-up that made a splash scaling COVID-19 testing and vaccinations during the pandemic. In this episode, join Fred and host Jeff Gourdji as they discuss Curative’s journey and some of the biggest issues in healthcare that “Curative 2.0” aims to address.
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Zain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision for providing quality care amidst a challenging landscape including how Henry Ford is playing a leading role in revitalizing communities in and around downtown Detroit, and what has to happen for the hospital-centric business model to remain sustainable.
All that, plus the Flava of the Week about the value systems underlying care. What can we learn from the Free Market Medical Association and other micro-revolutions that are daring to improve the experience for patients and providers?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#267)
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In this show, the Healthusiasm panel debates:
- The recent evolutions and expectations in mental health
- A Wellness Lab on Problematic Media use, sponsored by social media companies
- The potential and perspectives of luxury brands moving into healthcare
On top of that, the panel also briefly touches upon:
- Whoop partnering with Andrew Huberman on stress monitoring
- Virtual couples counseling
- ChatGPT helping with speech therapy and understanding early childhood language
- DeepMind discovering a new liver cancer treatment
- DeepMind and Google’s Brain team partnering up for increased focus
- ChatGPT passing the US Medical Licensing Exam
- Ukrainian refugees treated for PTSD in a Metaverse version of Kyiv
- Uber Health providing same-day delivery of Rx medication
- Neuro-aesthetics in the spaces around us to trigger happiness
- Labeling social media content based on the chemicals triggered in your brain
- and… only having to take 8000 steps twice a week for better health.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Guest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare.
Let us know what you think about this format and whether you’d like to see more bonus episodes like this one in the future!
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#266)
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Consumers are looking for wellness solutions that are accessible and simple. They are ditching complex systems of treatment in favor of easy tools for prevention. What’s more, they expect these health tools to fits seamlessly into their day and are delighted when they exist outside of traditional healthcare facilities. So, imagine taking a preventive diagnostic test at a laundromat while waiting for your clothes to dry ... that reality is not too far away.
Resources:
- The Business Case for Empathy white paper
- Emilia Morano-Williams
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Sam Seering returns to dive deep on Epic’s recent announcement about working with Microsoft to integrate generative AI into its EHR for the first time. In this exclusive interview, Sam dives deep into what this development could mean for consumers, as well as some use cases that could make healthcare marketers very happy.
All that, plus the Flava of the Week about Apple’s reported new health coaching service. How does their new service work, and can we change the narrative to encourage more innovation that includes prevention?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#265)
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Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company.
All that, plus the Flava of the Week about Kaiser Permanente acquiring Geisinger Health. What does their new platform mean for consumers, and will other systems expedite their plans to explore value-based agreements at scale?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#264)
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As Sofia Guerra was growing up in Guatemala, her mother was a dentist serving her local community and putting smiles on faces. Now as an Investor with Bessemer Venture Partners, Sofia partners with entrepreneurs who are trying to solve big problems in the world of healthcare. Join Sofia and host Shiva Mirhosseini as they discuss how to overcome financial headwinds and find the right opportunities to build and scale health tech businesses.
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Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently.
All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What does his healthcare vision include, and how can our organizations’ visions better align for the benefit of consumers and society?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#263)
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The drivers of health (DOH) play a significant role in health outcomes, yet most existing health care business models are not equipped to address them. In these episodes, we explain why a health care entity would, and should, tackle the drivers of health, and how they can go about doing so effectively and sustainably.
Join Ann Somers Hogg for part 1 of this series as she speaks with Mini Kahlon, an innovator who has built a new business model to address the DOH.
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Kathleen Ellmore from Engagys joins the show to continue the theme of building up the consumer muscles within healthcare organizations. Kathleen shares where providers and health plans are succeeding when it comes to consumer-focused innovation, and where they’re struggling. She also calls out the role of data as we assess how to engage with consumers.
All that, plus the Flava of the Week about CVS completing its acquisition of Signify Health. Why is now a good time to revisit their $8 billion bet on home health, and how can we use this moment develop a Disruptor’s mindset?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#262)
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It’s a double-dose of awesome as Jared welcomes two guests: Alex Gray, Founder at Adapt Innovation Group, and Paul Backett, Co-Founder at Evolve Collaborative. Alex and Paul share in’s and out’s from the trenches about how to codesign consumer experiences, build the consumer muscles in your organizations, and coalesce as an industry to elevate that work for your benefit, as well as the benefit of the people that your organizations ultimately serve.
All that, plus the Flava of the Week about the Consumer-First Health Manifesto. The Manifesto was published 6 months ago, so what progress are we making in accomplishing the changes that it outlines, and how can we continue building momentum in those areas?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#261)
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In this show, the Healthusiasm panel is joined by two digital health experts:
- Tjaša Zajc, podcast host of Faces of Digital Health and internationally recognized digital health speaker
- Thomas Hagemeijer, digital transformation and health tech strategist
Together with the Healthusiasm Panel, they debate:
- The looming need for Super GPs
- The mega-popularity of weight loss injections
- The most promising health & self-care solutions by Google
On top of that, the panel also briefly touches upon:
- Pokemon sleep and other health initiatives by Nintendo
- Bill Gates’ view on AI in healthcare
- Some learnings from the NextMed Health conference
- The use of ChatGPT4 in Microsoft-owned medical software Nuance
- The World Happiness report
- Michelin Guide following up with star chefs’ mental health
- A new potential treatment for endometriosis
- Maven Clinic entering the European market with the acquisition of Naytal
- The growth of Doctolib, the biggest digital health scale-up in Europe
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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The next in our greatest hits playlist is an episode from Inside: the Digital Health & Sales Locker Room, hosted by Josh Pappas. Josh has a fun sports theme for his segments, and he invited Jared and Zain Ismail to join him on a recent episode to discuss consumer healthcare. They talk about the need for everyone in healthcare to better understand the needs of consumers, as well as their predictions for innovation around those needs.
Subscribe to Inside: the Digital Health & Sales Locker Room on your favorite platform.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#13)
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In this episode of Healthcare Changemakers, our guest is Jodi Rosen, VP of Innovation and Digital Strategy at City of Hope. Join Jodi and host Jeff Gourdji as they discuss the foundations of City of Hope, and how innovation and human-centered design are practiced at the organization today.
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Amy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approaches in treating patients, and she dives deep on how she’s seeing this in Pharma and digital therapeutics.
All that, plus the Flava of the Week about VIVE. The tech and data infrastructure is an important part of consumer transformation, so how can we make sure that we keep up with where digital health leaders are spending their time?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#260)
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Talking about the climate crisis is like taking our planet to the doctor for a checkup. Ignoring the symptoms puts our health and well-being at risk and leads to even heftier healthcare bills that we cannot afford to ignore.
Join Nazish Riaz, Partner at Engagys, and host Shiva Mirhosseini as they discuss the healthcare impacts of the climate crisis and its disproportionate impact on marginalized communities around the globe.
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Dr. Thomas Lee, Chief Medical Officer at Press Ganey, discusses reducing suffering by removing friction from the online experience. Press Ganey’s data show that when consumers have friction in their process of care, they question how much the provider cares about them. Dr. Lee also shares insights from his new book Healthcare's Path Forward and what to do now that society has a new understanding of what suffering means.
All that, plus the Flava of the Week about Best Buy and Atrium Health’s new hospital-at-home partnership. Is health-at-home is having a moment, and should we be waiting for innovators to fail?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#259)
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Jobs to Be Done is a framework to better understand consumer behavior, and it can be used to explain patient behavior when it comes to engaging with the medical system.
Join Jay Gerhart, Vice President, Innovation Engine at Atrium Health, and host Ann Somers Hogg as they discuss the power of Jobs to Be Done to help us see what the patient really wants.
References:
- Competing Against Luck
- Christensen Institute resources:
- https://www.christenseninstitute.org/jobs-to-be-done/
- https://www.christenseninstitute.org/blog/new-entrants-in-womens-health-are-changing-the-rules-of-the-game/
-
https://www.christenseninstitute.org/blog/abortion-imperative/
-
Scott Burleson: https://www.statueinthestone.com/
- Jim Kalbach: https://www.jtbdtoolkit.com/
- Jay's writing on Jobs: https://medium.com/things-jay-writes/jobs-to-be-done/home
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Andy Auerbach shares how SafeRide Health partners with Lyft and other rideshare services to provide non-emergency transportation to health plan members, and how it decreases no-show rates and call center volumes. Join Andy and host Jared Johnson as they discuss how access, availability, and reliability all play a role in the member experience.
All that, plus the Flava of the Week about Transcarent acquiring 98point6’s virtual care platform and customer base. What does it say for the self-insured employer market, and what can we learn from how these two digital-first startups are approaching primary care?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#258)
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For this episode, the Healthusiasm Podcast invited László Puczkó, an experience engineer and a well-being intelligence expert who has been active in every aspect and domain of the health, well-being and travel spectrum.
Here’s what the panel discussed about:
- The popularity of Wellness Travel & Medical Tourism
- The looming desire for Human Enhancement
- The need for Health Equity
On top of that, the Healthusiasm Panel also talked about:
- the Vaginal microbiome-host interactions that can be modeled in a human vagina-on-a-chip
- the sensorial quality of Digital Lavender
- the body scanner business Neko Health by Spotify founder Daniel Ek
- Telemedicine as the preferred channel for prescription refills and minor illnesses
- the world’s largest four-day workweek trial
- HIV at-home tests in the UK
- shopping loyalty cards used for diagnosing women with ovarian cancer and
- a debit card provided by healthcare teams to offer people of underprivileged communities with access to better and healthier food
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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In this episode, we speak with David Grandy, FACHE, CMPE, who leads Kaiser Permanente’s Delivery System Design and Innovation practice. Join David and host Jeff Gourdji as they discuss the benefits – and complexities – of expanding an integrated model of care, growing care outside the four walls of the hospital, and…roller coasters!
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Paul Fahey from Smith & Jones discusses the evolution of healthcare brands as they strive to be competitive in a consumer-first marketplace. Join Paul and host Jared Johnson as they share opportunities for healthcare leaders to evolve the strategy conversation, because we weren’t the ones who created the siloed business systems, we’re still responsible for removing friction and improving those experiences.
All that, plus the Flava of the Week about Walmart Health’s expansion plans. As they accelerate their growth and enter new states in the coming year, how will it impact consumers’ demands for convenience and price transparency, and why is it drawing resistance?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#257)
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Join host Stephanie Douglass as she speaks with former CMO of Bed Bath & Beyond and current CMO at Atlantic Health System, Eric Steinberger. We also hear from consumers on what empathy means to them as we gear up to launch MDRG's 4-part empathy series: Elevate Your Brand with Empathy.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Guest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space.
All that, plus the Flava of the Week about Dispatch Health’s ED-to-Home program. Can their transition program ease hospital overcrowding, and how can we encourage more partnerships between traditional and nontraditional healthcare?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#256)
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Chris McCann, CEO and Co-Founder of Current Health, dives into Best Buy’s healthcare strategy and how care at home plays an important part in creating amazing consumer experiences. Current Health was acquired by Best Buy in November 2021 for $400 million. What does that mean for consumers?
All that, plus the Flava of the Week about all of the headlines that have happened from the time that Amazon announced it was acquiring One Medical until closing the deal seven months later. Can traditional healthcare keep up and adjust in real time?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#255)
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Oma Fertility is a new type of fertility clinic whose mission revolves around improving access, affordability, and outcomes of in vitro fertilization (IVF). Disruptive innovations are not breakthrough technologies that make good products better. Instead, they make products and services more accessible and affordable, thereby making them available to a larger population.
Join Oma founder Gurjeet Singh and host Ann Somers Hogg as they discuss the disruptive potential of Oma's model and why it's an innovator worth watching.
References:
- https://www.christenseninstitute.org/disruptive-innovations/
- https://www.christenseninstitute.org/blog/innovators-worth-watching-oma-fertility/
- https://omafertility.com
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Ashley Conger gives us a roadmap for designing consumer experiences that address real people. Professionals involved with consumer-centered design seem to have many different titles and live in many different departments, so we need to prop the door open and set a big table in order to build up the community.
All that, plus the Flava of the Week about Albertson’s new health and wellness app, Sincerely Health. Can grocery chains influence consumers’ health by leveraging their strong brand affinity, and should you pay attention?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#254)
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In this show, the Healthusiasm panel discusses about:
- The most impactful health trends and evolutions for the upcoming years
- The roles and responsibilities of medical influencers on social media
- The hidden value of entertainment for health & self-care
On top of that, the panel also briefly touches upon Discord paying teens to give compliments online, Microsoft Xbox partnering up with meditation app Calm, ChatGPT listed as author on research papers, GPT-3 diagnosing Alzheimer’s through speech patterns, a consumer device for toilets analysing biomarkers in your urine, the UK menopause policy being rejected by UK Ministers, CVS betting on behavioural health and Canada recommending no more than 2 alcoholic units per week.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Amanda Goltz's path through different industry sectors has brought her to her current role as US Healthcare Lead for Worldwide Public Sector Healthcare Venture Capital and Startups at Amazon Web Services (AWS). Each day, she's driven by the fact that there is seemingly no end to the problems that need to be solved in healthcare. Learn why Amanda says that this is still a tremendous time for digital health even amidst a drawback in venture funding, and how there's room for everybody who wants to solve problems in this industry.
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Guest host Mitch Holdwick joins Jared to profile Aledade, the physician-led ACO that has saved independent primary care providers more than a billion dollars.
All that, plus the Flava of the Week about the bigger picture that’s being revealed by CVS’ acquisition of Oak Street Health. What could happen if hospitals and health systems finally take a chapter out of the retail playbook and invest in making their consumer experience a competitive advantage?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#253)
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Darrell Johnson is Chief Strategy and Marketing Officer at RLDatix, a healthcare technology company on a mission to help organizations deliver safer care. In this episode, join Darrell and host Jeff Gourdji as they discuss Darrell’s history as a self-proclaimed data geek, the process of reproduceable change in a highly change-resistant space, and some exciting developments Darrell is most looking forward to in the industry.
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Michael Hasselberg, Chief Digital Health Officer at University of Rochester Medical Center, gives insights into the ecosystem where digital health startups, consumers, and academic medicine intersect for the good of a population. Join him as he discusses using technology to increase access to care and how he gave up his clinical practice in pursuit of building new innovative care delivery models.
All that, plus the Flava of the Week about new prescription offerings from Amazon and Optum. How will RxPass and Price Edge provide a higher level of consumer-first health, and how can we shine a brighter spotlight on parts of the experiences that can be easy to overlook from a hospital-centric lens?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#252)
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Sam Seering gives an inside look at Epic Cheers, Epic’s CRM platform. He gives a tour of how technology enables better consumer experiences and provides the groundwork for personalizing health journeys. Go beyond the buzzwords and hear straight from the source.
All that, plus the Flava of the Week about Harvard Medical School withdrawing from U.S. News rankings. What are the real benefits of rankings for consumers, and where else could hospitals invest in their place if felt like they had the choice?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#251)
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Austin Chiang, MD, is Chief Medical Officer for Medtronic Gastrointestinal, an assistant professor at Jefferson Health, and a social media trailblazer. Social media can add a human touch and reduce the distance between providers and patients – like how Dr. Chiang’s TikTok videos educate patients about procedures and lead them to take control of their health. Join Austin and host Lindsey Mosby as they discuss his advice for the next wave of healthcare practitioners, what he’s seeing in medtech innovation, and how we can bridge the gap between academia and the medical industry.
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Celebrate the 250th episode as Jared and Zain give a "State of the State" of Consumer Transformation. They start off by the numbers, sharing some figures from research across the industry about what consumers want and how healthcare organizations are meeting those demands (or not). Then they discuss who’s trending up and down and wrap up by creating a consumer cocktail.
All that, plus the Flava of the Week about the rumors that CVS is exploring an acquisition of Oak Street Health. Can retailers, hospitals, and value-based primary care coexist, and can a less-hospital-centric version of healthcare benefit everyone?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#250)
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Amy Heymans is one of the pioneers of human-centered design, from her early days founding digital design consultancy Mad*Pow, to joining UnitedHealthcare as their Chief Design Officer. In healthcare, human psychology and behavior drive a lot of outcomes. Join Amy and host Shiva Mirhosseini as they discuss what’s possible using human-centered design and related disciplines to design programs that help people change their behavior and their lives.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.
All that, plus the Flava of the Week about Walgreens’ latest earnings call. How are Walgreens and VillageMD investing, scaling, and partnering, and what can we learn from their upward trajectory?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#248)
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In this show, the Healthusiasm panel discusses about:
- The influence of the longevity industry on healthcare and society at large
- The potential of "The Line" as the world's healthiest new megacity
- The impact of ChatGPT on the way we provide health information
On top of that, the panel also briefly touches upon the first microbiome drug, car manufacturer Renault providing health services in the car, the Spotify CEO building a primary care clinic, the Netflix documentary about psychotherapists, telehealth companies sharing sensitive information, new compounds for pain relief, and New Zealand banning cigarettes for life for people born after January 2009.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Dr. Prakash Patel, CEO of MaxHealth, has made big leaps in his career, from orthopedic surgery residency to the business side, and from a large, well-established organization to an entrepreneurial leadership role. Along the way, he has pushed through burnout and stayed the course while keeping in pursuit of improving access to care. Join Prakash as he shares what needs to change for transformation to happen and how MaxHealth is taking value-based care to the next level.
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Disruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies.
- We go out to the public and ask them what they think about when they hear the term "brand engagement"
- MDRG’s Maggie Conley goes Outside the Echo Chamber to discuss how health systems can push the envelope and differentiate themselves
- Marshall Schoenthal and Jason Hamrick from Phase2 give their take on engagement in digital channels
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Samia Brown, Director of Senior Markets and Product Development at Priority Health, discusses a new partnership with Kroger Health that’s making it easier to access healthy food. Priority Health recently announced the program that’s using food-as-medicine to transform healthy lives in southeast Michigan.
All that, plus the Flava of the Week about Current Health’s State of Care at Home report. What does it say about the opportunities and challenges for health system leaders to explore the frontier of care at home, and how can it provide a better experience for consumers?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#248)
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The next in our Greatest Hits collection is an encore of the Healthcare Rap that originally aired in April 2022. Our guest was Alan Shoebridge, Chief Communication Officer for Providence Oregon and well-known advocate for healthcare marketers and communicators. Alan and Jared had a playful back-and-forth conversation about the who, when, and how of innovation. We wanted to demonstrate how to find common ground while representing different views.
And it turns out that we believe a lot of the same things, such as:
- Valuing innovation doesn’t devalue operations.
- Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.
- Innovation requires dedicated resources. You can’t just assign it to someone on top of everyone else that they’re doing.
This episode is on our greatest hits playlist because it represented the types of conversations that happen in a lot of organizations, and we wanted to model a path forward.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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The 2023 Predictions Series wraps up with Jared, Zain, and James offering their top 6 predictions for consumer transformation in the new year and beyond, followed by a lightning round of movers and shakers. Which trends are capturing their attention, which players do they think will make big moves, and will the sky keep falling?
All that, plus the Flava of the Week about the breakthrough for real change. How will we bury the age-old excuses and have a more productive dialogue about improving the consumer experience?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#247)
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The next in our Greatest Hits collection is an encore of the Healthcare Rap that originally aired in April 2022. Our guest was Ann Somers Hogg, Senior Research Fellow at the Clayton Christensen Institute, and she dove deep into the benefits and challenging of disrupting ourselves today in order to better position ourselves for tomorrow.
This episode is on our greatest hits playlist because Ann Somers provides an important, research-based view for hospitals and health systems to address affordability and accessibility while repositioning their business strategy for the future.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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The next in our Greatest Hits collection is the 200th episode of the Healthcare Rap. It originally aired in February 2022 and was one of our biggest to date as we welcomed an all-star panel of guests – Victor Reiss from UNC Health, Jill McCormick from Baystate Health, and Teri Sun from White Rhino. The panel provided a preview of the Consumer-First Health Manifesto, an open letter to the healthcare industry outlining what needs to change to make healthcare easier, and how to realistically get it done.
Since this episode originally aired, the Manifesto has been published and is making a big impact.
Read the Manifesto here:
https://www.linkedin.com/pulse/consumer-first-health-manifesto-jared-johnson/
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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The 2023 Predictions Series continues with Paul Keckley, Managing Editor of the Keckley Report, and Chris Hemphill, Sr. Director of Commercial Intelligence at Woebot Health. Paul and Chris take us all across the landscape to discuss how they expect hospitals and health systems to respond to financial pressures and calls to become more consumer-centric. How can we be more courageous with tackling public policy, bias in healthcare data, and the mental health of our nation?
All that, plus the Flava of the Week about looking back and sharing gratitude. How do we break away from the day-to-day demands on our time to be grateful for how far we’ve come?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#246)
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Andrea Ippolito envisions a world where every parent feels good about feeding their family. Change doesn’t happen overnight and that’s OK, but it’s important to respect the bureaucracy and design with the system. Learn how Andrea’s background in biomechanical engineering helped her understand the complexities of healthcare, and how her experience as Director of the VA Innovators Network at the Department of Veterans Affairs continues to inspire her.
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The 2023 Predictions Series continues with health economist Jane Sarasohn-Kahn, and Amy Heymans, chief design officer for UnitedHealthcare. How are health systems, health plans, and disruptors addressing the calls to become more consumer-centric, and where should YOU be looking next?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#245)
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Alyssa Jaffee, Partner at 7wire Ventures, sees that digital health is here to stay. Healthcare is resilient and tends to be less affected by broader market dynamics. Learn how 7wire Ventures helps its portfolio companies bridge the gap between health and care, and how they approach consumers that are increasingly connected and engaged.
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Sara Vaezy from Providence and Barbara Casey from Pixel Health kick off the 2023 Predictions Series to share their perspectives on what's coming for consumer transformation. They share how both traditional providers and disruptors are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving.
All that, plus the Flava of the Week about Almond, a startup that’s looking to modernize the OB/GYN experience. What does their membership-based model include, and can it improve access for this important aspect of healthcare?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#244)
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In this show, the Healthusiasm panel is joined by Eugene Borukhovich, serial intra & entrepreneur, host of the DTx Podcast and co-founder of YourCoach. Together they debate:
- The necessity of aligning healthcare and self-care
- The potential of synthetic biology, more specifically lab-grown blood
- The status of Human-Centered Design in healthcare
On top of that, the panel also briefly touches upon Amazon Clinic, YouTube health certificates, no-more-white clothing for women during Wimbledon, the role of epigenetic in longevity, how purpose in life decreases the risk of death, and menopause-friendly symbols on products and services.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Ben Dillon guides us through Geonetric’s Consumer Health Survey and shares what the data says about consumers' preferences for engaging with providers. You’ll want to hear Ben’s takeaways from the research, what he would do as a marketing leader, and where he expects consumer transformation to be in the next 24 months. Spoiler alert: A lot of exciting thing are happening when it comes to digital consumer health, but they’re still happening at the bleeding edge and need to become more mainstream.
All that, plus the Flava of the Week about a recent #HITsm tweet chat on the topic of whether healthcare has become a consumer industry. How do we engage with the various entities in our healthcare journeys, and what’s coming next when it comes to addressing consumers’ needs?
Download Geonetric's Consumer Health Survey at: https://www.geonetric.com/healthcare-rap-22
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#243)
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The next episode in our greatest hits playlist comes from the Innovation Accelerator Podcast by Innovaccer. Host Steve Ambrose facilitates a panel discussion with Gary Druckenmiller, Beth Bierbower, and Jared Johnson about where consumerism has been, where it is now, and most importantly, where it’s headed and how to thrive in an industry that’s changing faster than ever.
Learn more about Innovaccer at https://bit.ly/3TuJYOk.
Subscribe to the Innovation Accelerator Podcast on your favorite platform, or find previous episodes at https://innovaccer.com/resources?filter=podcast#resourceSection.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Jim Rogers, Chief Business Development Officer and Interim Chief Strategy Officer for Mayo Clinic, shares highlights from the first three years of the Mayo Clinic Platform. The pipeline of physical, location-based care is ultimately not scalable for an organization that leads the world in innovation. Learn how running a platform business is different than running a medical center, and how it helps Mayo Clinic achieve its mission of inspiring hope and promoting health through integrated clinical practice, education and research.
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Dr. Daniel Guerra, Chief Medical Information Officer at ChenMed, describes how technology enables ChenMed’s vision for transformative care. He gives a behind-the-scenes look at InTuneHealth, a tech-forward value based care model that focuses on helping older adults who are on the go to stay healthy.
All that, plus the Flava of the Week about Best Buy’s Geek Squad taking its talents into the home to connect remote patient monitoring devices with hospitals. What might happen as retailers roll out new ways to bring customer service to the homes of patients?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#242)
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Jared goes behind the scenes with leaders from three organizations that recently launched podcasts to find out what they hope listeners will get out of tuning into their shows. First up is Sondra Brown, President and Founder of MDRG, which hosts the new show What Consumers Want. Second is Cathy Connolley, Founder and Chief Operating Officer at Doctivity Health, which hosts the show Actionable Insights. And third, we wrap up with none other than Mitch Holdwick, who hosts DeliverHealth’s podcast, Healthcare Simplified.
All that, plus the Flava of the Week about the launch of Amazon Clinic. What does the initial digital experience look like, and is there anything the rest of us can learn about how they’re approaching their new direct to consumer offering?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#241)
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Dr. Faisel Syed, National Director of Primary Care for ChenMed, feels empowered to help some of the most vulnerable patients thanks to ChenMed's full-risk model for seniors. Most people in emergency rooms are stable; they just don’t have access to primary care. Learn how ChenMed's approach — which they call transformative care — not only improves the health of patients with multiple chronic conditions, but also fights financial waste in the system.
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Emily Gallo didn't always know that she'd be in a key leadership role at one of the largest and most well-respected healthcare organizations in the world. Early in her career, she faced a fork in the road: either move to Colorado to coach high school soccer and teach physics, or move to Boston and try her hand at consulting. She chose the latter, and it has led to a highly satisfying career in healthcare.
Join Emily and host Shiva Mirhosseini as they discuss how to keep things moving during periods of disruption, as well as where Cardinal Health is headed in the next 12 months.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Tim Barry, CEO and Chair of VillageMD, goes behind the headlines of their $9 billion acquisition of Summit Health. Tim shares how the acquisition can accelerate VillageMD’s vision for improving the consumer experience and clinician experience. And he shares where their in-store partnership with Walgreens is headed going into 2023.
All that, plus the Flava of the Week about Walgreen’s most recent retail roadmap. What might we learn from their last earnings call, and why do they refer to consumer-centric healthcare as their next growth engine?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#240)
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Paul, Jeff, Lindsey, Priya, and senior editor Anna Kuno look back at 2022 and look ahead at what's next, including a new name for the podcast. The hosts reflect on topics that have stood out, lessons they have learned, and things that have surprised them, as well as why the show is now called Healthcare Changemakers.
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Justin Wartell walks us through Monigle’s newest Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences.
All that, plus the Flava of the Week about Walmart Health’s announcement that they’re opening 16 clinics in Florida in 2023. Is their strategy coming off life support at the right time, and will this move revive their ambitions to set a new standard for consumer experience?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#239)
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In this show, the Healthusiasm panel debate:
- How financial wellness is evolving into an essential aspect of holistic health
- What the outlook of Digital Twins is in healthcare
- What healthcare could learn from the eco-friendly world tour by Coldplay
On top of that, the panel also briefly touches upon Asics’s mental health campaign, Axa’s mission to normalise "me time", a wearable digital health sensor that can track the size of a tumor, WHO’s digital human called Florence, Snapchat’s new filter to demonstrate CPR, the book Dopamine Nation by Dr. Anna Lembke and dogs that can smell stress.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Dr. Thomas Cornwell, National Medical Director of Village Medical at Home, has made more than 34,000 house calls. That’s astounding considering that home-based visits haven't traditionally been considered to be a profitable service line. Nothing has been shown to reduce hospitalizations on the sickest patients in society as much as home-based primary care, but the economics haven’t added up until players like Village Medical have found a place for it in their value-based care models. Take a detailed look at the economic engine behind “doing the right thing” and how aligning incentives has transformed the state of home-based care.
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Stericycle Communication Solutions' latest patient engagement research includes some surprises, such as the phone is not dead as the channel of choice after all. Matt Dickson and Sarah Bennight discuss this and other insights from the survey, hot off the press. Learn what consumers say about delayed care, multilingual access, activation, convenience, and more.
All that, plus the Flava of the Week about Apple possibly offering health insurance. What could a consumer-first insurance plan look like, and is Apple the right player to offer it?
Download Stericycle Communication Solutions' Patient Engagement Report here.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#238)
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The next in our greatest hits playlist is an encore episode of the B Time Podcast with Beth Bierbower. Beth is a sought-after thought leader on consumerism who has served for more than 30 years for many of the top payers across the country. Beth and Jared discuss consumer transformation – what it means, why it matters and which companies are embracing this concept as a means to transform their businesses.
Subscribe to B Time here.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience.
- We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences.
- We go in depth with a provider organization and a disruptor organization side by side. Jennifer Bollinger, Senior Vice President and Chief Consumer Officer of Ochsner Health and Andrea Pearson, Chief Growth Officer for Dispatch Health, join MDRG President and Founder Sondra Brown to discuss how they are prioritizing the consumer throughout their organizations.
- MDRG’s Lauren McCabe discusses how Baby Boomers are not who we thought they were, and their behavior in the consumer marketplace is worth a second look.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health System and the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers’ needs, and how they focus on access, affordability, and quality.
All that, plus the Flava of the Week about the launch of Instacart Health. What role can Instacart and other service technologies play as we look to re-center the business systems that serve as the foundation of healthcare?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#237)
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As Chief Strategy and Digital Officer at Providence, Sara Vaezy leads one of the most well-respected organizations that continues to push the envelope of what’s possible with healthcare digital innovation. Consistently innovating at such a high level requires a keen sense of where healthcare is going and how to develop solutions that will benefit your organization and the consumers, patients, and providers that you serve.
Join Sara and host Shiva Mirhosseini as they discuss the 3 D’s that guide Providence Innovation Group: Deconstruction, Diversification, and Digitization.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Dan Liljenquist, Senior Vice President and Chief Strategy Officer for Intermountain Healthcare, discusses physician shortages, the economics of drug development and distribution, and his career path with and before Intermountain Healthcare. Value-based care isn't a destination; it's an evolution. Learn where Dan sees that evolution going next and how it has led to the creation of the nonprofit generic drug manufacturing company Civica Rx.
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We are honored to welcome the President of Village Medical, Dr. David Hatfield, as he shares an exclusive look at the cornerstones of the company's vision for value-based care, and how they're centered on a better consumer experience. From their integration with Walgreens stores, to taking responsibility for patients who aren’t engaged, to eliminating the word noncompliant, Dr. Hatfield gives a formula for value-based care in an age where the interests of providers, patients, and businesses are finally aligning.
All that, plus the Flava of the Week about Stericycle’s Client Symposium and its theme of "the art of patient engagement." How can we improve the experience for consumers and the bottom line all at once?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#236)
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This episode continues our Greatest Hits collection, where we replay some of the top episodes from Healthcare Rap and other podcasts.
This episode originally aired in February 2021. It was the 150th episode of the Healthcare Rap and featured Ben Tingey, Innovation Manager at Atrium Health and host of A Sherpa's Guide to Innovation Podcast. Ben gives the lowdown on digital health innovations that health systems need to provide a better consumer experience, and how to choose whether to build, buy, or partner to make these solutions happen.
This was one of our earlier episodes to focus on the vision of a better consumer experience and the digital tools and infrastructure that are needed to execute on that vision.
Subscribe to A Sherpa's Guide to Innovation on your favorite podcast app.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Scott Andrews drops knowledge from Kyruus' Provider Perspectives on Digital Access report and what it tells us about consumers’ access needs. Spoiler alert: Doctors want a bigger role in their online presence and scheduling!
All that, plus the Flava of the Week about the Consumer-First Health Manifesto. Why is this document significant, and how can it accelerate the industry towards consumer transformation?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#235)
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In this show, the Healthusiasm panel debate:
- Whether or not disease will become irrelevant
- What the potential of psychedelics is for healthcare
- What the healthcare system, hospital institutions, and pharma can learn from Netflix
On top of that, the panel also briefly touches upon the positive evolution of clinical trials in digital health, turning laundromats into doctor's offices, providing access to telemedicine services, using zeppelins as flexible hospitals, prescribing visits to museums, and reading pain levels of someone’s faces with technology.
The healthusiasm panel invited Paul Simms as a guest for this episode. He’s the former CEO of Reuters Events Pharma and now founder of Impatient Health. Paul is a pharma provocateur who wants the healthcare industry to become more creative and ambitious. Paul is a very rich injection to this panel discussion.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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A. J. Loiacono, CEO of Capital Rx, believes in unlocking the power of the pharmacist in the healthcare value equation. If we can stop fighting over drug pricing and just let buyers and sellers freely communicate, it would free up pharmacists to be more innovative. Learn how Capital Rx is challenging the traditional PBM (pharmacy benefit manager) space and transform drug pricing once and for all.
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John Young sheds light on Nice Healthcare and their fast-growing direct-to-employer model. John gives us an inside look at how Nice seems to take the best parts of digital-first and subscription-based primary care, and how they convey their value proposition to consumers.
All that, plus the Flava of the Week about Providence’s approach to bringing together digital innovation and business strategy. How does digital transformation drive health systems' growth, for real?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#234)
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Best Buy, Rite Aid, and Dollar General are three retail brands that might not be getting the same headlines as the big players, but they are each planting their flags in the ground in their own ways. Jared, Zain, and James Gardner profile their moves in the space, discuss their appeal to consumers (or lack thereof), and grade their potential for disruption.
All that, plus the Flava of the Week about CVS’ acquisition of Signify Health. Where does home-based care fit in the Disruption Equation, and can it cause convenience to be the ultimate competitive advantage?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#233)
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Naseem Sayani is Co-founder and Managing Director of Emmeline Ventures, a female-founded early stage fund investing in ambitious female founders who are building businesses that are helping women to manage their health, build their wealth, and live in a cleaner, safer world. Join host Shiva Mirhosseini as she chats with Naseem about making strategic investments to change the game and create an ecosystem around female founders.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Jamey Edwards, Chief Platform Officer at StartUp Health, sees transformation through the eyes of hundreds of entrepreneurs that he supports. Their collective efforts are making progress in key areas such as improving access, reducing bias, and addressing health equity. Learn how StartUp Health’s portfolio companies are gaining traction and overcoming blockers of innovation that have limited the industry’s progress until now.
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We welcome Dr. Gordon Chen, Chief Medical Officer at ChenMed, to discuss the company's vision of transformative care and disruptive physician leadership. A key to transformative healthcare is equipping primary care providers to lead the charge, and that requires training them to lead clinically, lead emotionally, and lead the business. Learn how ChenMed strives to do this, as well as other insights from The Calling, the memoir that Dr. Chen recently co-authored with his brother Christopher.
All that, plus the Flava of the Week about Walmart and UnitedHealth’s new Medicare Advantage partnership. Can they truly compete on cost and access, and what impact might this have on the Retail Wars?
Buy The Calling here.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#232)
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The next episode in our Greatest Hits collection is an encore episode of Microdosing, hosted by Paul Schrimpf, partner at Prophet and a leader of their healthcare team. In this episode, Paul talks about Merative, the new brand that emerged from the ashes of Watson Health. Paul gets bonus points for giving an abbreviated history of the data companies that Watson Health acquired in the early days, followed by well-informed perspectives about their trajectory that you likely haven’t heard anywhere else.
Subscribe to Microdosing on your favorite podcast app.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Ed Marx, CEO of Divurgent, shares how to make the transition from legacy IT leadership to what he refers to as the “postmodern CIO.” Some people in organizations pursue growth and disruption, while others are comfortable doing the same job day in and day out. Learn how remarkable leaders provide opportunities for both types of works to move up — not just in IT and digital roles, but across their organizations.
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Stephen Moegling from Hailey Sault shares what consumers really want and how it can make healthcare brands relevant or irrelevant. We have to overcome the tendency to market ourselves from the providers’ standpoint, and Stephen dives deep on how marketers can play a leading role in consumer transformation.
All that, plus the Flava of the Week about Dollar General taking one more small step toward competing in healthcare. Will their methodical approach pay off?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#231)
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In this show, the Healthusiasm panel debate:
- How and why metabolic health will become increasingly important
- Whether YouTube's feature to find credible health information is something
- How Soulbound NFTs can change the way we manage our health data
On top of that, the panel also briefly touches upon Bytedance (TikTok) buying up hospitals, Google making one of the biggest breakthroughs in healthcare, Hyundai accelerating their health car ambitions, the focus on women’s health at Linkedin and in Spain, Tomorrowland's focus on health, and Amazon’s healthcare strategy.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Meet the hosts of 3 new shows on the Shift Forward Health podcast channel and get the inside scoop on why you should tune in:
- Christophe Jauquet, international keynote speaker on health business, hosts the Healthusiasm Podcast, a panel discussion on the positive changes that are happening in health and self-care
- Shiva Mirhosseini, customer experience champion and digital leader at Fortune 50 companies, hosts Paving the Path, where she explores the digital renaissance shaping healthcare today with women game changers, thought leaders, and executives
- Erica Olenski Johansen hosts Trauma-Informed Life, where she shares her perspective on improving the U.S. healthcare system as a trauma-informed caregiver, industry insider, mother, woman, and human being
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#230)
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In this bonus episode, get to know our expert panelists and their perspectives on the positive changes that are happening in health and self-care.
Find out which panelist aspired to be a fashion designer, who reads as fast backward as forward, who sold spare parts for trucks, who is a teacher, and who wants to make health as sexy as the luxury industry.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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This episode continues our Greatest Hits collection, where we replay some of the top episodes from Healthcare Rap and other podcasts.
This episode originally aired in August 2021, and it was one of the most popular episodes last year. Zain Ismail and Jared Johnson issued a challenge to the industry. They talk about why it’s been so hard historically to create consumer-first healthcare services and experiences. Then they dive deep into the patriarchal origins of traditional medicine and look at how to create an internal culture of innovation to gain consensus for new ideas.
A lot of these challenges still hold true, so we wanted to replay this one and keep the discussion alive in the industry.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Jason Considine discusses key findings from Experian Health’s recent research that the “digital divide” in healthcare is also a generational and economic divide. 61% of patients that they surveyed would consider switching providers if they offered a better digital experience for accessing care and paying for it. Jason dives into the role of finances in consumers' health decisions and how healthcare organizations can use this information to design better consumer experiences.
All that, plus the Flava of the Week about the stunning news that Amazon will not be offering Amazon Care after the end of the year. If Amazon Care really wasn’t a "complete enough offering," does that say anything about employers being the brokers of healthcare benefits?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#229)
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Geoffrey Roche, the SVP of National Health Care Practice & Workforce Partnerships at Core Education, shares how to address transformation in risk-averse cultures. There’s a belief that you have to be a large, integrated delivery system to undergo true transformation, but Geoffrey has seen it at all sizes of organizations when they stay focused on the patient. Learn the importance of creating a sense of belonging, becoming an anchor institution in your community, and testing transformational ideas with those who will be impacted by it.
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Julie Skaff sees a lot of similarities between her time as a legislative correspondent for the U.S. Senate and her current role as chief operating officer for Viz.ai, an intelligent care coordination platform. In these roles and throughout her career, Julie has followed her desire to address big societal challenges head-on. Join Julie and host Shiva Mirhosseini as they discuss what care coordination can look like with AI and other emerging tools that are helping clinical teams identify and treat diseases more effectively.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Rob Klein is in the house to share key findings from the latest omnibus research report that tells us how consumers are thinking differently about healthcare and how it’s impacting everything from attention spans to brand recall. Anyone who is championing consumer experience will want to pay attention to what this research tells us about changing attitudes and behaviors.
All that, plus the Flava of the Week about Best Buy offering over-the-counter hearing devices. As one of the middle children, how might Best Buy’s playbook impact consumer health offerings in the long term, and how will people know to go to their local consumer electronics store?
Download the report for free from Klein & Partners and Core Health at https://corecreative.health/insights/core-health-research-updated-consumer-insights-on-healthcare/
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When her young son's well visit escalated to a sick visit and then an inpatient stay, Erica's clinical team scrambled to coordinate his care. As she attempted to communicate the nuances of how to care for him, the team questioned her input and acted without a sense of urgency.
In sharing this encounter, Erica offers suggestions for care coordination that can help address common disconnects in meeting the needs of chronic, complex patients and their caregivers.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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The next in our Greatest Hits playlist comes from a video narrated by Andrew King at True North Custom. Andrew has made a name for himself by producing video montages on pertinent subjects for healthcare digital and marketing professionals. This one addresses the narrative around consumerism in healthcare, from its history to its current state.
You’ll hear Andrew, followed by 5 guests that he interviewed: Craig Kartchner from HonorHealth, Sara Saldoff from OhioHealth, Jared Johnson from Shift Forward Health, Matt Gove from Summit Health, and Ben Tingey from Atrium Health. And pay attention to how the changing competitive landscape can be related to ice cream.
Watch the video here, and follow Andrew and True North Custom for more valuable content like this.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy.
All that, plus the Flava of the Week about TikTok’s parent company acquiring a chain of hospitals. Is this a countermove to Amazon’s acquisition of One Medical, and do we have any indication that it will benefit consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#227)
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In this show, the Healthusiasm panel debate:
- The potential of digital humans as healthcare providers
- The national strategy for women’s health in the UK
- What healthcare can learn from Tesla’s approach to not pursue patent infringers who want to use them for the good of society
On top of that, the panel also briefly touches upon advertisements and health behaviours on Pinterest, Amazon’s purchase of One Medical, epigenetic data collection by health insurance companies, and the Apple health strategy.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Snezana Mahon, Chief Operating Officer at Transcarent, shares how transparency, care, and empowerment are vital components of a transformation. An empowered healthcare consumer understands the choices that they need to make and has the right information at their fingertips to make those choices. Learn how Transcarent is focusing on the longitudinal experience of care in oncology, behavioral health, and more.
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Ann Somers Hogg helps us look at Amazon’s moves through a theoretical lens. Is primary care the endgame, or a means to an end? And learn why she refers to the term Drivers of Health rather than Social Determinants of Health.
All that, plus the Flava of the Week about reducing the cost of insulin. UnitedHealth Group is eliminating out-of-pocket costs for insulin for eligible members, and Optum is making insulin available at a low cost to the uninsured. How much can this impact the consumer experience?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#226)
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The next episode in our Greatest Hits collection is an encore episode that originally appeared on the DGTL Voices podcast hosted by Ed Marx. Ed is the CEO of Divurgent, and DGTL Voices is the first podcast for Chief Digital Officers across healthcare and life sciences.
Ed and Jared chat about a future that is more patient oriented and experience driven. They talk about how patients will have fewer reasons to go to hospitals, especially while we continue to fight the culture war.
Subscribe to DGTL Voices on your favorite podcast app.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Jared, Zain, and regular contributor James Gardner dive deep on the Amazon-One Medical merger from the consumer’s point of view and what it could say about the future presence of retail brands … or lack thereof. If Amazon strives to be Earth’s Most Customer-Centric Company, what’s their play in an industry that’s still looking to find its footing in that area? And will the announcement act as a catalyst for health systems to prioritize a better consumer experience?
All that, plus the Flava of the Week about health at home. VillageMD has a vision for reducing the costs of primary care through house calls. Are they having a moment, and will they keep growing?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#225)
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From her days at athenahealth to her current role as co-founder and chief product officer at Zus Health, Ada Glover has been at the forefront of digital health product management. As patients have more specialized digital choices for their care, it’s important for providers to have access to data, derive meaning from it, and act on it. Join Ada and host Shiva Mirhosseini as they discuss product management’s role in connecting the healthcare experience, what inspires them, and where Zus Health is headed in the next 6-12 months.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Dr. Shoshana Ungerleider, founder and president of End Well, shares how the practice of medicine is changing to better serve end-of-life needs. Without the proper training and education, it can be challenging for healthcare professionals to know where palliative care fits in their patients’ treatment. Learn how End Well is working to transform the dialogue about end-of-life care and honor the needs of patients and their loves ones.
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Brian Kalis dives into Accenture’s newest research about the Metaverse in healthcare. There’s a lot more going on in the Metaverse than you might realize, and Brian is here to guide us through some of the key business opportunities that are emerging right now, as well as what’s on the horizon in the next few years.
All that, plus the Flava of the Week about, you guessed, it, Amazon’s acquisition of One Medical. Amazon’s leadership says they see a lot of potential to ‘both improve the quality of the experience and give people back valuable time in their days.” Can they deliver on that promise now?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#224)
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This episode is the start of our Greatest Hits collection, where we replay some of the top episodes from Healthcare Rap and other podcasts.
This episode was originally titled Our 5 Biggest Questions for 2022, and it originally aired in December 2021. Zain Ismail and Jared Johnson ask 5 questions for the healthcare industry in 2022, from connected fitness to staffing shortages, care models that bypass the hospital, and more.
We're halfway through 2022. What progress have we made in the last 6 months?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors.
All that, plus the Flava of the Week about hospitals’ Plan B. How is Paul Keckley urging hospital boards and C suites to change course, and how does it impact the critical business components of Consumer Transformation?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#223)
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In the spring of 2018, Erica Olenski Johansen was expecting her second child and thriving in her healthcare marketing career. A year later, she found herself out of work and her young son dying of a brain tumor. The lessons that she has learned since that time offer inspiration to patients and caregivers everywhere, especially those who, like her, didn’t realize what using healthcare was like until walking the path herself.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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Tony Ambrozie, Senior Vice President and Chief Digital and Information Officer at Baptist Health South Florida, shares how he represents consumers’ digital needs in their personal health journeys. Clinicians are heroes for the most important part of a patient’s journey – providing their care – but it isn’t the only part of the journey. Learn how Tony employs lessons he learned from his time at The Walt Disney Company, why communications preference are considered table stakes, and how empathy for the operations team goes a long way.
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Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all.
All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report.
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#222)
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Alex Maiersperger, Antwan Williams and Cachet Colvard tell us why the Advancement League was formed and what to expect at the Young Health Leader Summit August 3-5. Then stay tuned for a replay of a Q&A from a recent live session where the crew answered questions about the summit and other awesomeness that they’re cooking up.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner.
All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoption of Consumer Transformation?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#221)
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Dr. Joneigh Khaldun, Vice President and Chief Health Equity Officer at CVS Health, shares the impact when organizations move beyond buzzwords and embark on a health equity transformation. Disparities aren’t inevitable, and there’s no gene that says that you should have a lower quality of life because of the color of your skin. Learn how to recognize the existence of implicit bias, collect data at scale, and use that data to address disparities in care.
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Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready for your minds to be blown!
All that, plus the Flava of the Week about settling on the term Consumer Transformation. How do we build up the Consumer Transformation function across roles, seniority levels, and types of organizations?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#220)
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Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care.
All that, plus the Flava of the Week about finger pointing. Physicians say they’re unhappy being a part of an industry that they didn’t choose to join, but how can we improve the system if no one owns the problems?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#219)
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Dr. Alistair Erskine, Chief Digital Health Officer at Mass General Brigham, breaks down what’s coming next as major medical institutions embrace the next phase of their digital transformation. While data is currency in managing patient care, it hasn’t been fully unlocked at scale yet. Learn how Mass General Brigham is aligning key digital components of their business model, operations, clinical workforce, and more, to provide a more satisfying patient experience.
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David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations.
All that, plus the Flava of the Week about the evolving role of the CMO in healthcare. Will the trend of marketing leaders being responsible for the digital experience continue to grow?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#218)
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Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples of amazing innovation through nontraditional partnerships.
All that, plus the Flava of the Week about the partnership between Homeward and Rite Aid. What can we infer by seeing another retail chain enter the space, and what does it tell us about the way in which they partnered?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#217)
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Tamara Ward, SVP of Insurance Business Operations at Oscar Health, shares what happens when you put empathy at the center of the transformation equation. Sometimes starting and failing at transformation is still better than never trying it at all because of what you learn along the way. Learn how Tam has learned to align transformation with the core competencies of the business and not get distracted by the hot topics of the moment.
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Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience.
All that, plus the Flava of the Week about simplicity. What can we learn from CVS Health’s announcement of their new Virtual Primary Care service?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#216)
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Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to keep people out of the hospital, and then translate that message so consumers understand their options?
All that, plus the Flava of the Week about the affordability crisis. Can the Disruptors do more than transform the consumer experience; can they also make a dent in the cost?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#215)
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Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of the Week about the lessons that Jared learned from the Creator Economy Expo. What can healthcare learn from content entrepreneurs?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#214)
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Michelle Lockyer knows that the pace of transformation can affect the ultimate result in large, established organizations. The longer that a transformation continues, the more challenging it can become for leaders to keep up the momentum and for team members to stay engaged. Learn the myths and realities of transformation in the biotech space, including the three steps on Michelle’s 90-day checklist, her tips for constructing a strong purpose statement, and the attributes she looks for in leaders to drive long-term change.
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Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health.
All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use industry knowledge as a competitive advantage during transformation, rather than an excuse not to do it?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#213)
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Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience.
All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today’s healthcare consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212)
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Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what’s drawing him to this new form of primary care, how he’s using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution.
All that, plus the Flava of the Week about copycat strategies.
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#211)
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Myoung Cha, President of Omnichannel Care & Chief Strategy Officer at Carbon Health, knows that behavior change takes more than just sharing information. Human beings are wired to act on short-term outcomes rather than longer-term habits where behavior problems often occur. Learn how Carbon Health is creating a new kind of primary care by filling care gaps, creating tighter feedback loops, and leaning into ambiguity.
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Hold on to your meta-hats! Michael Kaldasch and Ben El Idrissi are in the house to share some provocative thinking about Web 3 in healthcare. They’re the founders of Aimedis, a novel healthcare ecosystem that includes the world’s first healthcare metaverse. Learn what that means, how it works, and why consumers should care about it.
All that, plus the Flava of the Week about "heads in beds." What would it be like if we eliminate this phrase from hospitals’ business strategies?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#210)
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Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’spoint of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow.
All that, plus the Flava of the Week about a false dichotomy that’s holding us back. If consumers win in the Healthcare of Tomorrow, does that mean that providers have to lose?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#209)
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Dr. Nick Patel, Chief Digital Officer at Prisma Health, shares what the 2025 version of a holistic experience strategy looks like, and what he’s working on today to get there. Shifting from fragmented care to connected ecosystems requires governance and alignment so that IT, informatics, and medical groups can all look in the same direction. Learn the types of personas and data sources that Dr. Patel’s team uses to complete the patient picture and help physicians to provide more personalized, effective care.
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Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as:
-Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.
-Innovation requires dedicated resources. You can’t just assign it to someone on top of everything else they’re already doing.
-The challenge is how to connect everything once you get past primary care – how to funnel into specialists, etc.
-Valuing innovation doesn’t devalue operations.
All that, plus the Flava of the Week about what the CEO of Whole Foods recently said about whole-person health. John Mackey delivered a scathing review of the US healthcare system at HIMSS, so what did he say we should do instead, and why is it important?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#208)
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Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innovation space. This is the third in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Logan shares his journey as an early career professional: what excites him about the fields of healthcare and technology, and what he sees as the biggest challenges in these fields, and what he would tell his younger self if he was back at the beginning of his career journey.
All that, plus the Flava of the Week about Aaron Martin’s return to Amazon after eight years leading Providence’s digital health group. Many digital innovators that health systems need are going to leave, so how do we attract and retail digital talent?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#207)
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Executive recruiter Kelly Gill is back in the house to share some provocative thinking about career planning in the healthcare innovation space. This is the second in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Kelly shares powerful ways to better understand career choices at the intersection of healthcare, tech, and innovation, as well as a firsthand look at how the Great Resignation is impacting the Digital Health talent wars.
All that, plus the Flava of the Week about a new video from Andrew King on Healthcare Consumerism. It’s an uphill battle to get different entities and stakeholders on the same page to prioritize consumer initiatives, so how can we tell the story of the consumer shift and why it matters?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#206)
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Stella Sanchez, VP of Consumer Marketing at Teladoc Health, shares how building loyalty with consumers makes it easier to drive behavior change. Transformation requires inspiration, and that inspiration needs to come from a clear vision. Learn how Stella's team uses a B2B2C marketing model to clearly articulate their vision not just for their client partners, but for the consumers whom they serve.
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Zain and Jared offer their advice for early career professionals in healthcare innovation – those with a few years of experience who are looking at what’s ahead. Learn some of the unconventional insights about advancing careers, including starting small, building your brand, networking outside of your current employer, demonstrating that you’re solution-oriented, and developing your curiosity.
All that, plus the Flava of the Week about Forward Health’s tech-enabled patient experience. It’s unusual for primary care clinics to tout cool new tech, so how does Forward explain it so that it matters to consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#205)
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Matt Gove, Chief Marketing Officer at Summit Health, shares what health system leaders can learn from the transformation story of merging brands and growing relentlessly during the pandemic. Matt shares lessons about providing access to all the right care, developing the right type of relationships with consumers, and the need to bring operations into patient experience work much earlier in the process. Learn more about Summit Health’s ongoing transformation work that has continued since their merger with CityMD, the leading urgent care provider in New York.
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Paul Schrimpf, Jeff Gourdji, and Priya Aneja, hosts of Prophet’s brand new Healthcare Transformers podcast, are in the house to share some provocative predictions about pretty much everything: from the “usual suspects” of rising consumer and patient expectations, to ever-advancing technology and intensifying perennial pressure to reduce costs and increase access. They dig deep into areas that we might not typically associate with digital transformation, and explain how they can have a big impact. All that, plus the Flava of the Week about the big picture. How do we see financial and staffing shortages differently when we zoom out and ask why we should be more consumer first?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#204)
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Mary Varghese Presti, SVP & GM of Dragon Medical, shares her experience setting the pace and direction for innovation at the same time. She explains the need for having not just a vision and inspiration for transformation, but also the execution and sweat equity to drive it to the destination.
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Dr. Bon Ku is in the house to share some provocative thinking about providing spaces for healthcare teams to exercise their creative muscles. Bon, the co-author of Health Design Thinking, dives deep into whether he thinks the pandemic has led to more human-centered design in healthcare, how to scale innovation, and why he has hope for the future of medicine. All that, plus the Flava of the Week about the fervor over funding. Why are some doctors frustrated by the talk about digital health funding, and what does it say about attitudes in the industry?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#203)
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Nishi Rawat MD, Chief Clinical Officer of Bamboo Health, shares her experience in addressing whole-person health by attacking the twin epidemics of opioid abuse and mental health. There is an expectation for transformation in healthcare to happen quickly, but Nishi sees it happening incrementally, and almost unnoticeably at times. Learn more about the work that their team at Bamboo Health is doing to make a difference.
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Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the next 2-3 years. Zain and Jared share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. All that, plus the Flava of the Week about the Revolution of Thought that’s already happening in pockets across the industry. If it's still so painful to schedule, visit, and pay for seeing the doctor, should that experience be the main focus of healthcare?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#202)
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Chris Bevolo shares some provocative thinking from the year 2030! Chris’ new book, Joe Public 2030, offers five potent predictions reshaping how consumers engage healthcare. In this landmark episode, Chris and Jared speak as if they’re in the year 2030 looking back at how many of those predictions were right, and where consumer health ended up. All that, plus the Flava of the Week about Amazon Care’s nationwide rollout. What does their expansion mean for health systems, other new entrants, and, ultimately, consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#201)
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Celebrate our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to realistically get it done. In between, listen to several previous guests give a shout out to a favorite moment from our first 200 episodes.
All that, plus the Flava of the Week about how to shift forward. If the answers are in front of us, how do we overcome the tendency to search for answers by looking in the past?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#200)
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Strategies, tactics, targets, engagements, war rooms … the standard language of war has a cost in our business and marketing strategy, as well as in our day-to-day culture. We wrap up season 6 with Dan Dunlop for the final episode in our three-part series about how words can transform healthcare. Dan shares some provocative thinking about the language of love vs. the language of war, and the effect it has on how we see opportunities to build a more consumer-first healthcare experience.
All that, plus the Flava of the Week about how the desire to build a better experience is often overshadowed by the economics of how to do it.
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives.
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Sarah Coles is in the house for the second of a three-episode series about how words can transform healthcare. Sarah shares some provocative thinking about how we can look to retailers to understand how they use journey-based content to create relationships. She dives deep into the investments that are needed to create those relationships as we head into this new unknown era of healthcare.
All that, plus the Flava of the Week about the implications of Mark Cuban’s Cost Plus Drug company opening its online pharmacy in an attempt to disrupt high-cost medications.
Thanks to Persado for spreading the awesome, yo! Visit Persado.com to learn more about their pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives.
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Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers’ lives before they even seek care.
All that, plus the Flava of the Week about choosing to be part of making healthcare better. What can we learn from the speakers at the recent DGTL Voices virtual conference?
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Women make the majority of healthcare choices, so it’s important to design and build systems with their needs at the center. Sonia Millsom is in the house to share some provocative thinking about opportunities to reimagine the maternal care experience. We dive deep into designing health services around improved access and how to better understand consumers’ healthcare choices so we can design better products and services.
All that, plus the Flava of the Week about the No Surprises Act. Is forced innovation better than no innovation at all?
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Zain and Jared offer their advice to consumer brands that are trying to break into the healthcare industry. They dig deep into what these brands have working in their favor, as well as the challenges that lie ahead for them. (Spoiler alert: it’s all about consumer relationships!) All that, plus the Flava of the Week about why they recently changed the intro of the podcast. How has their focus changed over the years, and what does it say about the evolving needs of our industry?
Shout-out to the Shift.Health Network for spreading the awesome, yo!
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Jared and Zain run through their 5 biggest questions heading into 2022. Join them as they share some provocative thinking about the impact of connected fitness, staffing shortages, care models that bypass the hospital, and more. All that, plus the Flava of the Week about the two paths that are leading us to where healthcare could be, and an introduction to the new Consumer-First Health Society. How can you be part of these amazing conversations that are happening with this community of big thinkers?
Shout-out to the Shift.Health Network for spreading the awesome, yo!
Check out these amazing podcasts from some of our friends:
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
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Food. Sleep. Self-care. Protecting against guilt and shame. Health looks different than waiting to enter the sick care system. Scott E. Burgess is in the house to share some provocative thinking about influences on our health and wellness that we often don’t address. We’ll dig deep into why Scott believes so strongly that consumers should be aware of all of their choices in their wellness journeys. All that, plus the Flava of the Week about the possible implications of moving away from Web 2.0. When the founder of Reddit calls Web 2.0 a “weird mistake,” does that mean that it’s time to start reimagining digital engagement?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
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Dr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health. We dive deep into the “X factors” of human behavior that impact digital health adoption, such as community, habits, and the fear of failure. All that, plus the Flava of the Week about how the gloves are coming off from Big Retailers. With Walgreens’ CEO publicly stating that their goal is to keep you away from the healthcare system, and CVS Health claiming to be "uniquely positioned," is it finally time to invest the human capital into understanding their battle plan?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Craig Allan Ahrens is in the house to share some provocative thinking about how addressing staffing shortages and burnout can improve the patient experience. We dive deep into how technology is effectively addressing the “people problems” in healthcare, from the constraints of a 40-hour work week, to the flexibility of different shifts, to digitizing onboarding. All that, plus the Flava of the Week about Carbon Health’s new pre-diabetes program. What does it say about prevention as a new model of primary care, and how can it benefit consumers?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Justin Knott from Intrepy Healthcare Marketing is in the house to share some provocative thinking about how better marketing can lead to a better healthcare experience. We dive deep into the front lines of digital engagement and how to have those conversations with providers who still don’t understand why they need to be addressing consumers at all. All that, plus the Flava of the Week about turning up the heat on uninspired healthcare branding. How do providers seize the opportunity to show that they understand consumers?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Chris Gervais is in the house to share some provocative thinking about how consumers are feeling based on Kyruus’ Fifth Annual Patient Access Journey Report. Chris dives deep into whether we should be surprised that consumers value digitally enabled access to their healthcare. All that, plus the Flava of the Week about why leaders should be overinvesting in their consumer strategy heading into 2022.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Nate Treloar from Orbita is in the house to share some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience. Nate dives deep into why we should be actively working to reduce friction, as well as the limitations of these technologies while their adoption is still evolving. All that, plus the Flava of the Week about what happens when healthcare organizations admit that they haven’t been bold enough in their thinking.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Jason Considine from Experian Health is in the house to share some provocative thinking about how we should be striving to use technology and data-driven insights to connect and simplify healthcare for everyone. Jason shares how healthcare expectations have been redefined, particularly for younger healthcare consumers, then he dives deep into Experian Health’s research study on the gap between care that’s expected and care that’s received, and how providers are attempting to close that gap. All that, plus the Flava of the Week about how the vision of consumer-first health is becoming clearer for those who are looking. What company’s CEO recently described their vision for becoming a hybrid of a healthcare provider and a consumer brand, and what will it mean for the industry?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Download Experian Health’s The State of Patient Access: 2021 report here.
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
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Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is coming from everywhere. How quickly are expectations changing, and where are those expectations coming from?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- Better Experiences with Amy Heymans,
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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How did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week’s show dives into CrossFit’s announcement of their Precision Care service, Best Buy’s acquisition of home health company Current Health, and Walmart partnering with Transcarent to address healthcare needs for the direct employer market. Along the way, Zain and Jared share some provocative thinking about what these headlines tell us about consumers’ health needs, and what might come next. All that, plus the Flava of the Week about learning to distinguish Reliability people from Validity people. What happens when we say the right thing to the wrong crowd?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
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Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding’s role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts:
- The Health Innovators Show with Dr. Roxie Mooney,
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
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Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Greg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they identified the right challenge to solve, and how they landed on a venture studio as the solution. Learn how Greg’s team uses service blueprints in their design process and how to challenge the notion that healthcare is too complex for consumers to understand. All that, plus the Flava of the Week about CVS Health’s brand new vision of remaking hundreds of their stores to be 100% devoted to healthcare.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Jared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand their vision, and disrupt back.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Dr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that they end up in the hands of those who need them. How do we learn to design around those who may not want to engage? All that, plus the Flava of the Week about how healthcare decision making is often irrational, non-conscious, and emotion-based.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers.
All that, plus the Flava of the Week about heeding the call for health systems to lean into digital and drive change.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Resources mentioned in this episode:
- Startup DPC
- Plum Health
- Book: Startup DPC: How to Start and Grow Your Direct Primary Care Practice
- Book: Direct Primary Care: the Cure for Our Broken Healthcare System
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess,
- Healthcare IT Today with John Lynn and Colin Hung, and
- Hello Healthcare with Chris Hemphill
See acast.com/privacy for privacy and opt-out information.
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Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess, and
- Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imaging, ChenMed, Oak Street, Iora Health, DiRx Health, and more, to learn how to design around the financial needs of consumers.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess, and
- Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava of the Week about taking professional development to the next level. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess, and
- Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences that are consumer-first.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx
- Healthcare 360 with Scott Burgess
- Healthcare IT Today with John Lynn and Colin Hung
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It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about designing a greater experience together than any of us can on our own.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx,
- Healthcare 360 with Scott Burgess
- Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity.
All that, plus the Flava of the Week about Human Centered Design. As an industry, we’re suffering from not knowing what we NEED to solve problems. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Check out Twelve North Agency
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx
- Healthcare 360 with Scott Burgess
- Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that happen whenever innovative ideas come up in large organizations. If you bring the same people to the table, you’re going to end up with the same result.
All that, plus the Flava of the Week about what a world with fewer hospital beds would look like.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts:
- DGTL Voices with Ed Marx
- Healthcare 360 with Scott Burgess
- Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master change in all parts of their organization. All that, plus the Flava of the Week about how consumers have a lot more choices than we might realize.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their sleeves and dig in. All that, plus the Flava of the Week about how the new toolset helps us build 21st century businesses and experiences.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
· Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Todd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid of one-size-fits-all marketing techniques. All that, plus the Flava of the Week about how healthcare is at a crossroads.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Get ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a two-part crossover episode. In part 1, Carol and Jared cover their top ten tips for starting a podcast. If you build a podcast, will they come? What are the three key ingredients of a successful podcast? How do you measure it? Tune in for answers to these and many more questions.
All that, plus the Flava of the Week about inviting all the right players to the table. Hospitals and health systems own a smaller and smaller portion of a consumer's healthcare journey, so why haven’t they been interested in establishing better consumer relationships?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Carol’s podcast, What’s My Tagline, and subscribe to catch part two of the crossover series, where Carol and Jared discuss their top ten tips for those who already host a podcast and want more out of it.
- Check out all of the shows at HealthcareNOW Radio.
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
- Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Jared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, they highlight 5 themes that will impact how quickly we can build tomorrow’s healthcare consumer experience together, and how they are setting up the next phase of the journey. All that, plus the Flava of the Week about what the demand for telehealth really tells us. Have telehealth visits leveled off because consumers don't want them as much, or is it because so many of them don't yet provide a good enough experience?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case.
All that, plus the Flava of the Week about finding a better way to do healthcare marketing. How do we engage leaders who still think that consumers think, act, and buy in the same ways as they used to?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Connect with Stefan Behrens on LinkedIn
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
- Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement.
All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for us to finally stop doing things that we know aren't effective?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
- Connect with Matt Hummel on LinkedIn.
- Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
- Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Chris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen anymore. After more than a year of having to take things one day at a time, how do we intentionally create opportunities to transfer knowledge, connect as teams, and solve the problems that we’re hired to solve? All that, plus winning as an AirBnb superhost and the Flava of the Week about where to look for revenue recovery.
Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Shereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technologies is Shereese keeping her eye on? From medical education to healthcare NFT’s, progress in health IT comes down to an open mind and a willingness to communicate better. All that, plus the Flava of the Week about how to train the doctors of tomorrow.
If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess. Follow the HIT the Trails cross-country tour featuring the HIT Like a Girl Podcast hosts Shereese Maynard and Joy Rios. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise.
If you like Healthcare Rap, check out Healthcare 360 with Scott Burgess and DGTL Voices with Ed Marx.
Check out Irrational Labs’ Behavioral Design for Health Boot Camp.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Shawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right reason. Jared and Zain have a lot to share along the way on how retail can respond and what comes next. All that, plus the Flava of the Week about the lack of action among legacy health systems.
Check out the Combustion Chronicles Podcast and Shawn’s book Kiss Your Dragons.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Jill McCormick, Director of Design and Innovation at Baystate Health and TechSpring, is in the house to share some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. All that, plus the Flava of the Week about getting our curiosity back. Are we conditioning ourselves to only value content and ideas from people who have the exact same job as us?
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Ed Marx, chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation, is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together without a lot of knowledge of the data that flows between them. So how do we reimagine and invest properly? All that, plus the Flava of the Week about trade media blind spots.
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Ed’s podcast, DGTL Voices, one of the newest shows on Shift.Health.
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Health systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executive recruiter Kelly Gill is in the house to share some provocative thinking about how to recruit the high quality of talent needed to success in the next stage of digital health, and how to create a culture that retains them. All that, plus the Flava of the Week about competing on digital consumer experience rather than on quality.
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health.
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Gina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disruptive ideas of how to do things better. It’s a whole other thing to truly distribute and operationalize those ideas, and that typically comes down to communication. All that, plus the Flava of the Week about half-baked content marketing and kale cake.
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health.
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health.
All that, plus the Flava of the Week about the difference between brand identity and brand engagement. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence.
All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
Stop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.
All that, plus the Flava of the Week about the consequences if we don’t invest in Digital Transformation right now. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
An essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez, Director of Strategic Innovation at Fresh Consulting, is in the house this week to drop some knowledge about how to discover the business value and start prototyping when new consumer tech emerges. Also, in a Healthcare Rap exclusive collaboration, Johnny drops some world-class beatboxing that you don’t want to miss!
All that, plus the Flava of the Week about how we can measure Digital Transformation. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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See omnystudio.com/listener for privacy information.
Is Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky, host of the Voice of Healthcare Podcast, is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jared and Zain drop knowledge about how hospitals and health systems can be building a foundation on voice for use as they create digital healthcare experiences for the future.
All that, plus the Flava of the Week about keeping old mindsets from blocking your view. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Listen to the Voice of Healthcare Podcast.
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See omnystudio.com/listener for privacy information.