The B2B CEO Show: Recent Episodes
Moby
After a BS in Electrical Engineering and MBA, he chose not to go the deep technical route, but start his career in Product Marketing at Texas Instruments. Since then, he’s been in Product Marketing for multiple organizations, such as Smart Modular, Vyopta, Convey, Kronos and Wyng, where he serves as the Director of Product Marketing.
In this conversation we go deep into what Product Marketing is, how the message of a product is built from the understanding of the customer, and what he’s seen in the evolution of Product Marketing.
Enjoy.
As always, if you want to learn more about Jacob, you can connect with him over LinkedIn, and his entire guest profile is also on theb2bceo.com
Podcaster, podcast enthusiast and on TikTok as @podcastcoach. In this episode, we talk about podcasting as a medium for personal creativity, networking, and business growth.
Enjoy.
CEO of Intelligent Contacts,
Jeff has an absolutely killer history helping B2B SaaS and professionals services entrepreneurs scale their revenue from $1M to $20M.
He has lead 4 companies to successful acquisitions, he’s an author, speaker, and podcast host. Not only that, he’s won CEO of the year from CEO Monthly.
Enjoy.
Chief Operating Officer of The American Genius, Founder at Austin Digital Jobs, and former Texas Woman Entrepreneur of he Year.
She was one of the first ever interviewees when I started my first podcast in 2016, and we talked about strategy, community building, and the job market.
Almost 6 years later, she returns to one of my shows, and talks about the current state of the job market, the issues and changes faced by both employees and employers, what it means for leadership in hiring companies, and how to actually attract the talent you want.
Enjoy.
Josh Harnagel is currently VP of Marketing at Redbird Flight Solutions, an Austin company designing innovative and affordable flight training devices and software for both businesses, educational institutions dnt eh aviation enthusiast.
What’s interesting about Josh is that he actually started his career as a Flight Instructor before Redbird, and then as a Installation Manager going on-site to customers for Redbird. In this episode, he shares his journey through the company, how he got interested in marketing and taught himself what he needed to do, and the current strategies RedBird uses to generate quality leads and build word-of-mouth.
As always, if you want to learn more about Josh, you can connect with him over LinkedIn, and his entire guest profile is also on theb2bceo.com
Welcome back to the B2B Show!
I want to introduce you to our guest today, Anna Kostroun, CMO and NewRocket. As soon as Anna and I jumped on a call, we instantly connected.
She started her career in marketing at Dell, a company I was also at. After leaving Dell serving in CMO operations, she moved on to another Austin tech powerhouse, Rackspace, where she served in Field Marketing and as Head of Performance Marketing.
In this episode, we talk about the nuances of marketing, what really goes into marketing strategy, and the challenges of business marketing must overcome today.
Enjoy
We all know people who jump jobs every 1-2 years. You might have done as well. My longest job was 5.5 years, and shorted was 5 months. It’s fairly common.
What’s less common is staying at the company for a long time.
What’s even less common, and I would even say rare, is joining a company, staying there for a while, and eventually becoming a CEO.
In this episode, we talk to Astrid Domenico, CEO of OpFocus. She started at OpFocus as a Sr. Implementation Manager, then moved onto Director and VP roles in Sales, Business Development at Strategy. It’s super cool to have a conversation with someone who’s seen a lot of the company they now lead, and the depth of understanding is unparalleled.
I gotta say, when I connected with our guest today, his thoughtfulness and kindness jumped out at me instantly.
I want to introduce you to Paul Daniels JR, CRO of Intelligent Contacts, and the creator of Peripheral Thinking. He’s built revenue teams from the ground up, has deep expertise in Revenue Generation, and I absolutely love his philosophy that everyone ina company is a contributor to revenue generation.
In this episode, he shares stories from his long career in revenue generation, sales, demand generation… and the story of the absolutely biggest deal I’ve personally ever heard on the show. I highly recommend Paul as someone to connect with.
Welcome to the kick-off of Season 2!
In this episode, I'm answering 4 questions I got before a podcasting webinar:
- What podcasts inspired you early on when you started?
- Any business advice to build a solid foundation for monetizing your podcast?
- How do I seek out Sponsorships?
- Any particular equipment that you prefer?
Joseph Kopser is a speaker, author, serial entrepreneur, investor, and startup enthusiast. Currently, he’s the Chief Growth and Strategy Officer of The Mentor Method, Founder of Grayline Group, and Mentor / Advisor / Chairman at Capital Factory, SpaceFund, CleanTX.
Previously, he co-founded Ridescout and sold to Mercedes Benz, served in in the U.S. Army for 20 years earning the Combat Action Badge, Army Ranger Tab and Bronze Star. He is a graduate of West Point with a BS in Aerospace Engineering and also received a Masters from the Harvard Kennedy School in 2002. In 2013, he was recognized as a White House Champion of Change for his efforts in Energy and Transportation.
Let’s talk about PR.
I’ve talked to a lot of CEOs in the last few months, and two things come up fairly regularly; B2B Marketing and PR are not fully understood, i.e, CEOs are familiar with the activities that go into execution, reaching out to press, executing marketing activities, but there are removed from the strategy that dictates which marketing and PR activities are focused on.
To shed light on the world of PR, in this episode, I’m talking to Sarah Snyder, founder, and CEO of Connection Enthusiast, a strategic public relations firm.
Media placements for her clients have included numerous local and national media outlets, including Forbes, Huffington Post, Cheddar TV, Dr. Oz, and so on.
2 of the unique things about Sarah are
She focuses on the front-end of PR. What’s the positioning of the client? What’s the goal? What’s their personality?
Sarah is a licensed professional counselor and has helped develop a nationally recognized 25+ million dollar pilot program involving emergency crisis response teams and managed residential treatment programs for trauma survivors. These traits help drive her creativity and unique style, as does her sense of humor under pressure
David Hughen brings over 25 years experience as a leadership coach as well as driving creative HR strategies and solutions. He has the rare advantage of being a business leader, partnering with a number of early to mid-stage technology companies in a consulting capacity as well as overseeing human resource operations of prestigious companies in a variety of industries --- semiconductors, SaaS and clean technology.
He holds Bachelors and Masters of Science degrees in Human Resources and Organization Development from the University of San Francisco, advanced leadership coaching education from Columbia University and has a variety of professional certifications.
He loves HR, and sold an HR firm before.
I'm going to share the biggest insight, I have learned in the last six years when it comes to connecting with people.
Today, I’m having a conversation with the President and CEO of Austin Young Chamber of Commerce (AYC), Alyssia Palacios-Woods.
In this conversation, we cover:
- Alyssia’s journey from a non-profit to CEO of AYC
- The mission of AYC and how it changed over the course of COVID
- Stories of impact that community has on the ecosystem
- How Alyssia operates in her role of CEO, leader, and mom
- P.S. AYC is hosting it’s Annual Lead Summit. I’ll be there. If you can, drop by. Here’s a link: https://austinyc.org/signature-events/lead-summit/
Today, I’m excited to talk to someone I admire and call a friend, Nathan “Nate” Ryan.
He’s the co-founder and CEO of Blue Sky Partners, an executive operations consulting firm in Austin which helps growing companies navigate their problems around growth.
Nate is also the founder of Good Politics, Director at LBJ Presidential Library Future Forum, Appointed Commissioner for the City of Austin.
Links:
- Blue Sky Partners
- Nate's LinkedIn
- Nate's Instagram
- My LinkedIn
- Fireshow Media
- B2B CEO Show
In this quick episode, I share a mistake that people make when trying to build a community around their business or personal brand.
That mistake is to force the people into a Facebook group, LinkedIn group, Mighty Networks Group, or any sort of forum.
That is too much to ask for in today's environment, because people are overwhelmed already.
The MVP of your community should be a simple recurring meetup, in-person or virtually.
Do that 2, 3, 4, 5, and more times before even thinking of boxing people into a group.
P.S. Connect with me on LinkedIn.
Today, I am talking to Louise Brogan from Belfast, Ireland.
She's an award-winning LinkedIn Trainer, Social media Consultant, Podcaster, Writer, and Small Business Champion from Britain.
In this episode, Louise shares her story of niching down through her 10+ year journey as an entrepreneur, the work she does with clients on LinkedIn, and the 4 pillars she recommends for solopreneurs and service companies when it comes to LinkedIn.
Enjoy.
Links:
- Louise's LinkedIn
- Louise's Website
- Louise's Podcast
- Louise's Newsletter
- My LinkedIn
- Fireshow Media
- The B2B CEO Show
Hi!
Today, I am talking about the power of trust and relationships with Dan Kryzanowski, Capital Raise, CRE Investor, Mentor at Capital Factory, and Advisory Partner at BV.
In his career, he's been in Sales, Business development and Marketing.
We talk about: How do you build relationships with your target audience? How do you get people to trust you? How do you take somebody from a stranger to somebody who actually wants to invest with you?
Enjoy.
Links:
- Dan's LinkedIn
- Rocket Dollar (DKRYZANOWSKI for $50)
- SDIRA/Solo 401(k) Knowledge Base
- My LinkedIn
- Fireshow Media
- The B2B CEO Show
In this episode, I break down the strategy that has helped our clients and us to get connected with CEOs, CMOs, CROS, and VPs at our target accounts (such as Microsoft, Dell, GM, SAP and more).
I could not add referenced images in shownotes, but they're available here: Fireshow Media.
This is a summary to a webinar that we did on 2.24. If you'd like to get this information in a live format, check out Fireshow Media's upcoming events.
To connect with me, here's my LinkedIn and website.
Today, I am talking to Randy Murphy, CEO of FourBurner Technologies and CEO of OrderB4.
In this episode, we cover the growing trends of ghost kitchens and virtual brands in the restaurant industry (especially post-COVID), how restaurants are innovating by making food for other brands in their own kitchens, how he and his team got his first few customers, and the role of Thought Leadership in B2B Sales.
The first decade of Randy's career was in consulting, sales engineering, and project management, after which he went in the service industry for 10 years. In 2019, he used his love of tech and the restaurant industry to start Four Burner Technologies, the holding company for OrderB4.
Links:
- Randy's LinkedIn
- OrderB4
- FourBurner Technologies
- My LinkedIn
- Fireshow Media
- The B2B CEO Show
In this episode, I am talking to David French, CEO of David French & Associates, an accounting firm with one of the best and most trusted brands in Austin tech and startups.
We’re going deep into how to build trust with your potential customers, educating them about the problems you solve for them, creating content to help even before they buy from you, and owning the fact that you are the expert, not the client.
Enjoy.
Links:
- David's LinkedIn
- David French & Associates
- My LinkedIn
- Fireshow Media
- The B2B CEO Show
Today, Sam Kuehnle, VP of Demand Generation joins us on the B2B CEO Show.
He's someone I connected with on LinkedIn recently after reading his thoughtful and insightful posts about marketing in today’s age, what works today vs. what doesn't, and strategies on intentionally building demand as a company.
Demand Generation may be a term you’ve heard before, maybe not. Demand Gen is defined as playing the long game of creating brand awareness, establishing trust with potential buyers, and educating the market in the area that your product serves.
The focus isn't on completing a CTA with these, but having the content be consumed.
This leads to those prospects coming to you when they're ready to buy, CHOOSING to talk to your company instead of being relentlessly pursued by SDRs.
The result? Shorter sales cycles + higher win rates.
If that’s something you want to lean into, enjoy.
Links:
- Sam's LinkedIn
- My LinkedIn
- Refine Labs
- Fireshow Media
- The B2B CEO
Today on the show, I’m talking to the CEO of Austin Technology Council, Amber Gunst.
Austin Technology Council (ATC) is one of the most prominent tech communities in Austin, the fastest growing city in the US.
It’s been in operation in Austin since 1992, and plays a huge part in developing connections between CEOs, Executive, and Founders in the Austin technology and entrepreneurship community.
Amber moved to Austin in 2009, and since then she’s been involved the in business and tech ecosystem of the city, through organizations such as Austin Chamber of Commerce and Founder’s Institute.
In this conversation, we discuss how communities help founders and CEOs, the shift in ATC since March 2020, and how ATC is helping shape the conversation around female funding in TX.
Enjoy.
Links:
- Austin Technology Council
- Amber’s LinkedIn
- ATC Gateway Event
- Moby's LinkedIn
- The B2B CEO Show
- Fireshow Media
Today, I am talking to Performance Marketer, Entrepreneur, Investor, and Startup Advisor Faheem Siddiqui.
He shares his journey of building SocialWithin, a performance marketing agency for DTC brands (acquired by Lamark Media in 2019).
Faheem started building SocialWithin from his bedroom, and grew it to manage $400mm+ in ad spend, and $1B+ in online and offline revenue.
Some highlights from the conversation:
1 When you start, there's no grand plan. Strategy develops with execution.
2 Client experience is the most important thing in professional services firms.
3 There is no achievement without hard work.
Faheem’s LinkedIn: https://www.linkedin.com/in/faheemsiddiqi/
Faheem’s Twitter: https://twitter.com/FaheemSiddiqi
Faheem’s website: https://faheemsiddiqi.com/
P.S. Faheem is a phenomenal and thoughtful writer on entrepreneurship, marketing, and macro-economic. I’m subscribed to his work, you should be too.
As a follow-up to the last episode, I want to share some marketing solutions for the following:
Desired Outcomes:
- Consistent, Warm, and Qualified Leads from Outbound
- More Inbound Leads & Referrals to consistently generate revenue
- "We want a brand that makes people come to us
- “Make people believe we are the best solution for them and can solve their problem”
- Connect with specific Decision-makers
- Community around our Brand
Problems in the way:
- Inconsistent Outbound Results in the past
- Decision-makers are hard to reach and connect with
- Takes time and effort to build brand
- Know what you’re “supposed to” do for marketing, but unsure of how to execute
In this episode, I want to share the common desires and problems I've seen in B2B companies when it comes to customer acquisition:
Desired Outcomes:
- Consistent, Warm, and Qualified Leads from Outbound
- More Inbound Leads & Referrals to consistently generate revenue
- "We want a brand that makes people come to us
- “Make people believe we are the best solution for them and can solve their problem”
- Connect with specific Decision-makers
- Community around our Brand
Problems in the way:
- Inconsistent Outbound Results in the past
- Decision-makers are hard to reach and connect with
- Takes time and effort to build brand
- Know what you’re “supposed to” do for marketing, but unsure of how to execute
Thank you for listening to the first episode of the show. This is my 3rd podcast, but first around a very specific question:
How can I add more value to B2B CEOs?
I can’t say I have all the answers, but I’m looking forward to finding it out. Thank you for being a part of this journey.
It would mean the world to me if you connected with me on LinkedIn: My Profile
❤️