Truelogic DX Podcast: Recent Episodes
Truelogic DX
Truelogic DX series is your weekly dose of digital marketing business food-for-thought.
A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.
Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level.
The Philippine tourism industry is a vibrant sector that has significantly contributed to the country's economy. With its stunning beaches, rich cultural heritage, and diverse natural landscapes, the Philippines attracts millions of tourists from around the world. On this episode, let’s explore the role of digital marketing in the Philippine tourism industry, current trends, practical applications, and the challenges and opportunities it presents for businesses
Is it better to open an account and sell at a popular online marketplace like Facebook Marketplace, Shopee, Lazada, or Carousell? Or are you better off investing in an ecommerce website of your own?
In this episode, we will compare and contrast e-commerce platform and online marketplace to help you decide which one is for your business.
There’s been a lot of news in the AI space. There’s nVIDIA’s stock soaring by 240% in 2023 and another 60% in 2024. There’s OpenAI's GPT-4o and Google's Gemini Live. We got SORA. And while all of this is exciting, we will talk about AI adoption in the Philippines.
The e-commerce industry in the Philippines is experiencing significant growth, driven by increasing internet penetration and changing consumer behaviors. Let's explore the current e-commerce landscape in the Philippines, diving into weekly online shopping activities, key drivers of purchases, top consumer goods, and some tips on how you can leverage this for your business.
In 2023, the Philippines stole the spotlight as the fastest-growing economy in Southeast Asia with a growth rate of 5.6 percent—a strong contrast to other countries like Singapore, Thailand, and Malaysia. Let's dive into the key industries driving growth in the Philippines alongside projected expansion, current trends, and business opportunities.
Join host Ibarra Villaseran as he talks with Tanya Deakin, Vice President and Head, Corp Comms and Brand of Security Bank Corporation on Digital Primer. From reminiscing about initial encounters with digital marketing to discussing current challenges and opportunities in the Philippines, Tanya provides invaluable insights and practical advice for businesses striving to keep pace with the digital rush.
We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising.
So, how do we make sense of generational terms within the Philippine setting? Join us as we define each generation, explore their key behaviors, discuss their preferred digital channels, and offer valuable tips for businesses aiming to connect with diverse age groups.
In this episode you would be learning:
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:02:13] - Understanding the Baby Boomer generation
[00:08:21] - Rise of Millennial financial independence
[00:14:20] - Targeting generational behaviors in marketing
[00:17:16] - Generational differences in online habits
[00:19:50] - Generational perspectives on mental health
[00:26:54] - Millennials’ pivotal role in the digital landscape
[00:30:06] - Communicating effectively with Baby Boomers
[00:33:35] - Consumer behavior can vary across generations
Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode!
Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing to branding, and share our excitement about what's to come.
Filipinos are a nation of animal lovers with two-thirds owning a dog and over 40% of households having at least one cat. Interest in pets rose significantly during the pandemic and, as a result of the larger number of pet owners in the country, it is expected that the pet food market will increase in the coming years. Who won the internet and what does it mean for your business?
Did you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing great with Google Ads, and who needs help with the costs and getting people interested?
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
- AD SPEND - Ad spend is the cost of acquiring users using paid advertising sources. It’s the amount of money an app’s marketing team spends on digital advertising and traditional advertising campaigns.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:00:42] - Increase in digital advertising spending, particularly on Google Ads
[00:02:47] - Comparison of the cost per clicks for various industries in international benchmarks
[00:06:53] - Analysis of the cost per clicks for different industries in the Philippines
[00:12:28] - Engagement rates and click-through rates for different industries
[00:17:25] - Summary of the digital advertising landscape
"That's nuts, that's almost $400 per one click – a click, not a conversion, not a lead."
“Great click through rates on search, but not great conversions. Low click through rates on display, but easy conversions.”
Join host Ibarra Villaseran for an insightful discussion on Digital Primer with Cecille Mariño, the General Manager of Lionsgate Play Philippines. With over 25 years of expertise in telecommunication and fast-paced consumer industries, Cecille offers a unique perspective on the transformative power of mobile-first strategies in today's rapidly evolving market.
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO?
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
- KEYWORDS - In terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:01:25] - Comparing Website Authority
[00:07:25] - Comparing PAL and Cebu Pac SEO
[00:09:39] - Brand Preference and Target Markets
[00:15:40] - Comparison of PAL and Cebu Pacific
[00:22:47] - Page Ratio Impact on Traffic
[00:24:58] - Comparing Pal and Cebu Pacific
“Well, I would say they both had things that they did well and things that they did poorly in. But if we're looking at the numbers, we're looking at traffic, we're looking at what kind of traffic they drive, I'd say PAL kind of takes the lead here. “
In this episode, we delve into the intricate world of social media advertising and explore how users engage with ads online. From scrolling through feeds to clicking on sponsored content, we uncover the various ways people interact with social media ads and the underlying motivations driving their actions. Join us as we dissect the psychology behind user behavior and uncover strategies for creating more effective and engaging ad campaigns in the digital landscape. Whether you're a marketer looking to optimize your ad strategy or simply curious about the dynamics of online advertising, this episode offers valuable insights into how people respond to social media ads.
Artificial intelligence (AI) is a rapidly evolving field that has changed how businesses operate across various industries, including content marketing. But how do you effectively integrate it into your marketing mix?
Join host Ibarra Villaseran as he talks with Patrick Marcelo, Marketing Manager & PR for IKEA Philippines, on Digital Primer. Explore the evolution of social media, the rise of mobile-first approaches, and the changing dynamics of digital marketing. Gain insights into IKEA's journey in the Philippines and the power of real-time analytics in shaping marketing strategies.
Discover the pivotal role of integrating local languages, notably Filipino in building authentic audience connections in your digital marketing campaign.
Explore the evolving landscape of Filipino digital consumers in 2024, exploring their demographics, online behaviors, e-commerce trends, and the impact of culture on their digital interactions.
Over the years, we've probably seen dozens of “Site Migrations” from big brands. Except for a handful, the site migration usually ends with “and they all moved from one crisis to another.” That being said, we're going to talk about the process of site migration, but we'll do it using a house-moving analogy.
In 2024, a big change is coming– the start of Google’s third-party cookies phase-out which marks a major shift in digital advertising and website tracking. Google has already testing this since January 4th, so the time without cookies is getting closer. What does this bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies?
TRUELOGIC SHOW NOTES
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
- Internet Cookies - An HTTP cookie stores information in a user's web browser. Web servers generate cookies and send them to browsers, which then include the cookies in future HTTP requests.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:03:00] - Evolution of cookies from user experience tools to comprehensive trackers of personal information
[00:09:15] - The rise of online scams and identity theft and underreported financial losses due to these crimes
[00:12:30] - Importance of privacy and how regulations
[00:15:16] - Changes with third-party cookies being phased out and how it will force a shift in digital marketing strategies.
[00:18:00] - Strategies for marketers to adapt to the removal of third-party cookies
“If you have been relying on third-party data and third-party cookies, be ready to see less precise targeting. So that means your ROI is probably going to go down a bit. You will lose the ability to track individuals across websites.”
Conversion Rate Optimization is used to increase the percentage of visitors who take a desired action on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. Let’s take a look at things that you can control to influence your users when it comes to your website.
It's that time again when we close out one year and we enter another. So in today’s episode, let’s take a deep look at how the Philippine Digital e-Conomy has progressed over the years, especially in 2023.
Last September, Google announced backlinks as not one of the biggest factors for ranking anymore. Gary Illyes, an Analyst on the Google Search team and one of the best sources of insider Google information, suggested SEOs may be overestimating the importance of backlinks by saying that he no longer believes that they are a top 3 ranking signal. In today’s episode, let’s explore how Google’s perspective on the importance of backlinks has evolved, as shared by key figures within the company, and what this means for modern SEO strategies.
Did you know that Meta has launched its first smart glasses with a display? Have you heard that Mastercard has harnessed the power of Natural Language Processing to create a Facebook messenger bot that can decipher customer needs and automate payments? And, would you believe that Netflix has saved a staggering $ 1 billion in annual revenue by leveraging AI to enhance its personalized recommendation system? If you want your brand to be in the same light and make those profits, we keep an eye on the social media trends for 2024 and see how you can use them to your advantage.
With great power comes great responsibility, and businesses must be prepared for the unexpected: a social media crisis. A social media crisis doesn’t have to mean the end of your brand’s reputation because the actions you take to get ready for and address them are within your control. So, regardless of the size or type of your business, it's always beneficial to have a crisis management plan on hand. In this podcast, we’ll discuss the effects of a social media crisis and the actions you can take to prevent and effectively handle such scenarios.
Join me as we set off on an intriguing exploration of the digital marketing landscape with the remarkable Bobby Simborio. We’ll navigate through his compelling journey across varied terrains of advertising, from a dynamic full-service Filipino agency to the challenging realm of publishing and the brand side. Bobby candidly shares how his career trajectory intersected with the advent of digital technology, transforming not only his work but also the entire marketing and communication industry. Fasten your seat belts as we switch gears to the evolution of digital advertising, a realm where Bobby and I have braved immense challenges and tasted sweet victories. From persuading skeptical clients to trust in the power of digital advertising to creating memorable campaigns, we’ve seen it all. Bobby, known for his knack of crafting impactful campaigns, sheds light on his secret sauce and the importance of truly understanding your target audience.
Ever wondered how the digital marketing landscape in the Philippines is shifting? Join me, Bern San Juan, as I shed light on the fascinating changes that occurred in 2023 and what’s on the horizon for 2024. This episode is teeming with data, trends and strategies from 73% of Filipinos expressing concerns about online privacy to the growing relevance of email marketing. Yes, you read that right, email marketing is still in the game. YouTube is another key player with an astonishing 88% of online Filipinos tuning in. But that’s not all. We discuss the strong influence of word of mouth, the rise of social commerce and why podcasts are capturing more ears across the archipelago. So whether you’re a marketing professional or just curious about digital trends, don’t miss out!
Did you know that ransomware and extortion cases in the Philippines increased by 57.4% in 2022 with 11 reported cases across key sectors? Threat actors are utilizing more aggressive tactics to pressure organizations, with harassment being involved 20 times more often than in 2021, according to Palo Alto Networks. The 2023 Unit 42 Ransomware and Extortion Report showed the Philippines took up the 4th spot in Southeast Asia, alongside Malaysia. Learn more about the state of cybersecurity in the Philippines and how to protect your business from this kind of ransomware attack.
Savvy businesses know that it’s absolutely essential to have a presence on social media, but to have and maintain a strong presence on sites such as Facebook, Twitter, and Instagram is all about the right approach. Having a strong social media content strategy is important for figuring out what you want to say, but what’s just as important is how you say it in order to make the biggest impression on users. To know more about the elements of effective social media ad, listen in.
In this episode of Digital Primer, industry expert Ibarra Villaseran interviews JP Paglinawan, the General Manager of ANTA Philippines. With over 20 years of experience in the retail industry, JP shares his insights on digital marketing and his encounters with digital in his profession. He discusses the early days of digital in the early 2000s and how it was treated in his career. Tune in to learn more about JP's wealth of experience and his perspective on digital marketing in the retail industry.
TRUELOGIC SHOW NOTES
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
00:02:03 - Digital in the early 2000s
00:07:43 – Changing the mindset internally
00:11:33 - Frustrations with digital in the Philippine
00:15:06 - High internet penetration rate
00:18:05 - Be ambitious with your goals
“You need to be very ambitious about your goals in doing the online business. If you don't set a high target, then you won't be investing to reach that target.”
The Philippines has one of the longest Christmas holiday celebrations in the world. In some houses, trees are up, lights are on, and stuff is piling ready for gift wrapping. While most brick-and-mortar stores are opening up, online shopping is still dominant—as a channel for both purchase and discovery. For context, 81% of year-end shoppers made online purchases in 2021, while just 62% shopped in-store. So to prepare for the holiday shopping rush this year, here are five trends that brands can use to maximize MSD moments, according to Meta.
TRUELOGIC SHOW NOTES
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
- Conversion Rate Optimization - is the practice of increasing the percentage of users who perform desired actions on e-commerce websites, such as ‘adding to cart,’ purchasing a product, etc.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode Timeline:
00:02:47 - Holiday Spendings Double
00:04:49 - Stage One: Holiday Preparation
00:06:53 - Stage Two: Execution of SEO Bases
00:10:56 - Stage Three: Create Collaterals (Google Ads, Ads Copy, Banner Ads)
00:14:07 - Stage Four: The Calm (Baseline Execution, Test Strategies and Audiences)
00:18:08 - Stage Five: Address the Lagging Market
“The best advice I can give you is be decisive about what you double down on and what you back down on. Social behavior does not need weeks of baseline during holiday inventory movement. So especially during holidays, your message will work or it won't.”
Join us for the final episode of our three-part series on Google Analytics 4 (GA4), hosted by SEO expert Bernard San Juan III, this episode explores the significant changes GA4 brings to data tracking. Discover how GA4 differs from Universal Analytics, from its interface to its metrics. Whether you've already migrated or are considering the switch, gain insights to stay competitive in the digital world.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, YouTube, and LinkedIn pages.
Just a couple of weeks after Google celebrated its 25th birthday, the tech giant will face hard questions from the US government about how it orchestrated its dominance of internet search. It's the government's first major monopoly case to make it to trial in decades and the first in the modern internet age. The outcome of the landmark case could bring significant changes to Google and the future of the Internet. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. So to know more about this, tune in to this podcast.
On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics 4.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
"And so the questions for you ought to be, or at least for me, when I'm in analytics, what I'm trying to take a look at is channel performance, meaning how is the overall performance of my brand online?"
On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics 4.
TRUELOGIC SHOW NOTES
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
- Google Analytics 4 - is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:01:58] - Why Google moved to GA4?
[00:05:42] - Meaningful action and audience.
[00:09:36] - Audience reports in GA4.
[00:13:29] - Traffic data and user interpretation.
[00:18:11] - All traffic data.
"And so the questions for you ought to be, or at least for me, when I'm in analytics, what I'm trying to take a look at is channel performance, meaning how is the overall performance of my brand online?"
Join Ibarra Villaseran, Client Service Director of Truelogic, and special guest Princeton Tan, General Manager of Consumer Care Products Inc., as they explore the fascinating world of "Micro-Moments." Discover how these small, yet impactful chances are shaping the consumer journey in the digital landscape and how brands are capitalizing on these fleeting opportunities to drive engagement and increase ROI. Whether you're a seasoned marketer or new to the digital game, this conversation provides practical insights that will revolutionize your approach to digital marketing without overwhelming you with tech jargon. Tune in and unlock the power of micro-moments for marketing success.
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Episode Description: As marketers looking to craft effective web content, we're always striving to get the most out of our efforts, and that's where content repurposing comes in. But how do you execute it effectively? Well, that's what we're here to explore today. Here’s what you need to know to get more mileage out of your available material.
TRUELOGIC SHOW NOTES
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
- REPURPOSING - Repurposing is the use of something for a purpose other than its original intended use. Repurposing an item can be done by modifying it to fit a new use, or by using the item as is in a new way.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:02:39] - Understanding content repurposing
[00:04:58] - Repurposing content for engagement
[00:10:56] - Content repurposing and SEO
[00:13:23] - User behavior metrics
[00:19:37] - Utilizing tools for insights
[00:23:42] - Leveraging multilingual content
"So for us to deliver true value always starts with knowing who you're talking to first and providing relevant content in the process."
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Just last year, the Philippines' GDP surged to $400 billion, outpacing ASEAN and global averages with this booming GDP, vehicle sales, real estate, and reduced poverty. With the rise of online shopping and a projected $600 billion economy by 2028, we'll help you understand how you can make the most of this economic boom.
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Hosted by Ibarra Villaseran, Client Service Director of Truelogic, gain practical strategies to leverage micro-moments for marketing success. He is joined by Yoj Vestudio, a senior portal and digital UX officer with over 10 years of experience, who reveals the critical role context and communication play in Google's micro-moments.
Without the tech nosebleed, tune in for a dynamic conversation that will reshape your approach to digital marketing.
- Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
- SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
- Micro-Moments - Occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:01:26] - 20 years in digital space
[00:06:02] - Evolution of digital media
[00:09:39] - Micro moments and customer journeys
[00:16:41] - Crafting the customer journey
[00:18:55] - Redesigning mobile data display
[00:23:54] - Excitement about generative AI
[00:28:39] - Never lose the human side
“So you should always take into consideration how exactly at the fundamental level, how should you be connecting to your intended customers, to your users. And in order for you to be able to truly do that, it's not enough that you tap into anything digital or you tap into the technology. You will always need to find time and effort to know your customers better.” - Yoj Vestudio
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After months of speculation and secrecy, Mark Zuckerberg’s long-rumored competitor app to X is here. Threads were unveiled as a companion to Instagram, the popular photo-sharing network that Mr. Zuckerberg’s company, Meta, bought more than a decade ago. To learn more about how to use it and what features are available in this app, keep on listening.
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Are you ready to revolutionize your real estate marketing game? Join us on the Digital Primer Podcast, where we're breaking new ground in the world of digital marketing. In this episode, Ibarra Villaseran, Client Services Director at Truelogic, sits down with Jayme Uy, a real estate marketing professional. With an innovative and resourceful approach, Jayme bridges the gap between academia, advocacy, and the corporate world, bringing together the best communication practices to revolutionize how we perceive and engage with real estate.
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On a scale of 1 to 10, can you gauge your level of understanding when it comes to paid advertising? Despite the fact that 45% of small businesses engage in some form of online advertising, the concept of pay-per-click (PPC) remains elusive for some. As a digital marketer, it is essential to possess PPC skills in your arsenal or, at the very least, have a basic comprehension of it. Let's talk about the fundamentals of PPC and how to integrate it into your marketing.
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The question of when to rebrand your business is one that arises for almost every company at some stage, particularly if you have been operating for several years and encounter challenges with your current branding or if you simply feel that your logo needs a fresh look. And while rebranding can be extremely beneficial in certain situations, it’s not a decision to take lightly. After all, rebranding is an investment of both time and resources. So before embarking on this effort, you want to make sure that rebranding will be worth it.
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Embark on a digital journey like no other with the Digital Primer Podcast, hosted by industry expert Ibarra Villaseran, Client Services Director at Truelogic. Join Ibarra and marketing veteran Ruby Rodriguez as they dive deep into real-world digital conversations without the tech nosebleed. From their combined expertise and experiences, gain actionable tips and practical advice to thrive in the digital realm.
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Discover why platforms change their algorithms, how algorithms work on popular platforms like Facebook, Twitter, Instagram, and TikTok, and the effects on content visibility, relevance, engagement, format, quality, and discoverability. Gain valuable tips for adapting to algorithm changes and maximizing content visibility. Whether you're a marketer or curious about social media algorithms, this episode offers insights to thrive in the evolving digital landscape.
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Backlinks serve as an endorsement of your content and show search engines that other websites consider your content valuable and worth linking to. However, not all backlinks are created equally, as search engines such as Google evaluate the quality, relevance, and authority of the linking website while assessing your website's backlinks. In this episode, we'll review the basics of link building and provide you with the tools and knowledge you need to build high-quality backlinks for your website.
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Have your performance metrics on conversion landing pages plateaued? Organic results in search generating the same ol’ click-through rate? Well, it’s clear it’s time to shake things up. Conducting a well-organized content audit with the goal of enhancing specific metrics sheds light on where your existing content is falling flat and how it can be improved. In this podcast episode, we’ll talk about how you can perform a content audit for your own business, and discover high-quality tools to help you streamline the process.
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In today's world, likes and follows are not enough to sustain a brand's online presence. To be successful in the digital landscape, companies need to understand how to leverage the power of social media to build brand legitimacy and drive lead generation. Let’s dive into the importance of inbound marketing and lead generation marketing, and how social media ads can help promote your brand.
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Have you heard the news about Google’s latest update? Codenamed Project Magi, it is expected that this will develop into a new search engine replacing the traditional Google search engine that we are all familiar with. A lot of the details of Project Magi are still being kept under wraps but with approximately 160 engineers working on this, we are expecting big things. But the question is: Will it give the tech giant an edge?
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Given that Google has a search history of over 20 years and conducts more than two trillion searches each year, it's not unexpected that the search engine updates its algorithm regularly. In fact, in the last year alone, Google Search has undergone more than 3000 changes. Learn what you need to do to improve your website so it won't just survive a Google core update – but maybe even thrive.
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With the digital marketing market expected to grow at a CAGR of 32.1% by 2028 and over 6 billion internet users projected by 2027, the demand for skilled digital marketers soaring. In this episode, we'll explore the top digital marketing careers, technical and soft skills required, and tips to kickstart your digital marketing career.
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In this episode, we explore TD Consulting PH founder and industry expert, Dennis De Silva, a.k.a Tser Dennis' journey from a graduate of business management and accountancy to becoming a successful digital marketer and renowned writer. He also shares his expertise on content marketing and the latest changes in the digital marketing landscape and how he has adapted his strategies to stay ahead of the curve.
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Online reviews are an effective word-of-mouth marketing strategy in the digital age, providing outside perspectives on products and services. Consumers also rely on reviews to make virtually every purchase: Amazon for a new coffee maker, Trip Advisor for an upcoming vacation to Costa Rica, Google to find a good handyman, and Yelp for a fun tapas restaurant. Getting people to leave reviews is hard, but it’s essential to giving customers the information they need exactly when they need it and improving your marketing strategy.
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Discover the transformative power of brand storytelling and how it can help you connect with your audience on a deeper level. Whether you're a startup looking to establish your brand identity or an established business looking to refresh your brand, this episode will provide valuable insights into the power of brand storytelling and how you can leverage it to connect with your audience.
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Did you know that millennials make up nearly 80% of all shoppers, and 72% of Filipino online shoppers are female? With the pandemic accelerating the shift towards e-commerce, let’s uncover the latest insights into Filipino online shopping habits and how businesses can adapt to stay ahead of the competition.
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This is our 9th episode on ChatGPT, because we don’t think we can continue to talk about it and not talk about its impact on the profession we see when we look in the mirror - an SEO. So, let’s clarify something… this is not a conversation about how ChatGPT with Bing is going to Kill Google. In this episode, we are going to talk about how ChatGPT can power your SEO and help you up your game.
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In a world dominated by modern technology, it's surprising to see the resurgence of analog phones, particularly flip phones from the mid-1990s. From the iconic flip phone to other vintage devices, people are ditching their smartphones for simpler, more affordable options. Recently, young people have shared their unboxing videos and tutorials on achieving a vintage aesthetic with these phones on TikTok. Join us as we discuss the resurgence of analog phones and what it means for the future of communication.
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Are your website performance dipping? Are visitors complaining about their experience on your site? Has it been a few years since the last update? Then it may be time for a website audit. A website audit may feel overwhelming at first glance. But don’t let that stop you. Once you’ve run it once, managing your assets in the future becomes a breeze. Let’s take a look at what website analysis is like and how it can help improve your website’s search engine ranking, visibility, and user experience.
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Short-form content’s popularity is rapidly rising. Many people, especially younger generations, are watching videos that are less than one minute long. Major social media platforms are now offering opportunities to create short content. This can make video content more accessible for viewers and content creators. In this episode, we’ll talk about some of these popular short video formats and how you can use them to your advantage.
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Alphabet, the parent company of Google, and Microsoft are in a race to become the dominant player in the AI chatbot market with the recent launch of Google’s “Bard” and Microsoft’s announcement of a forthcoming AI product which is the inclusion of ChatGPT 4 on Bing and Microsoft Office. Both companies aim to use AI technology to improve their respective search services, Bing and Google Search, which are significant sources of revenue for each company. While both Bard and OpenAI’s ChatGPT offer similar services, enabling users to receive human-like responses by inputting questions, requests, or prompts, let’s see what are the critical differences between the two.
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New artificial intelligence chatbot ChatGPT has taken the internet by storm. Having such a high-quality general-purpose chatbot available to anyone has sparked the wildest imaginations, and there have been crazy applications. Is ChatGPT the revolutionary AI we’ve all been waiting for? Or is it just another fad that’s raced to the finish line before technology could keep up?
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In today's world, you can't afford to be static. With so many social media channels available at our fingertips, reaching out to other platforms can help you connect with new customers and keep your business running. Laszlo Lim, one of the managing partners of Invictus PH, a business strategy and communications solution company, talks about the importance of diversifying your social media channels to ensure your brand’s long-term digital success.
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Just as countries embarked on a return to pre-pandemic normality, global headwinds started to blow, threatening to derail a full economic recovery. Despite these macroeconomic headwinds, the Philippines remains on course with e-commerce seen to drive its digital economy surge to $35 billion.
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What’s all the hype around Web 3.0? Talk to most people that write or cover tech, and you’ll get a lot of buzzwords: decentralized, blockchain, privacy, and artificial intelligence. But what do these mean? In this episode, we’re going to dip our toes (we’re not going to deep dive) into Web 3.0 and help you understand what’s coming and why you should care.
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Vince Golangco, CEO of the top online magazine in the country, When in Manila, joins us in this Truelogic DX episode to share how his company has stayed on top of its game for over a decade. He also shares its humble start, how he grew the team, and some of the growing pains they encountered in the beginning. With close to 200 social media platforms to choose from, Vince also shares tips on how to choose the right social platforms for your business and how to grow your brand through storytelling.
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The web offers a wide array of technologies and it’s easy to get lost in all the choices. Some are straightforward and they tend to be open-sourced. Some are sophisticated and can do anything from simple scheduling to training natural language AI. But with all the technology available to us today, how do you know which technology is for you?
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S&R and Landers are the two fastest-growing membership shopping stores in the Philippines today. These online grocery stores have been popular over the past few years, as more Filipinos have embraced online shopping. But the question is: Which is the better online grocery store in terms of SEO?
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It’s been a fast year so if you’re into digital, we thought we’d help make sense of how it’s fared. Continuing our conversation on the 2022 wrap-up, here’s a quick overview of digital advertising performance for 2022.
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Driven by the release of pent-up demand from consumers, the Philippine economy is projected to surge to a 7.2% growth in 2022 and will average 5.7% percent growth in 2023, according to the Philippines Economic Update (PEU) released by the World Bank. As 2022 is about to close, how did the Philippines do in terms of progress?
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If you think real estate SEO is just like any other business’s SEO, then think again. Studies have shown that 95% of home buyers begin their home-buying journey online. This means that you should be positioned well enough to capture these leads. That’s where real estate SEO comes into play. In today’s Truelogic DX Podcast, we will share some helpful tips to make sure you’re more competitive in search engines and attracting buyers and sellers
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For SEO to be successful in the financial services industry, it is crucial to follow Google's algorithm updates and best practices. Around 90% of users click on the first results that appear on SERP, which makes SEO for banks very important. The competition is always high in the finance and banking sectors, especially with the rise of fintech but SEO can help financial brands stay on top. Let’s take a look at some effective SEO strategies without breaking the bank.
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In the digital marketing world, change is always constant. So, it’s no surprise that 2023 is shaping up to be a year of big changes.
Do you want to know which digital marketing trends will dominate in 2023 and which you should apply to your business? In today’s episode, we keep an eye on them and see how you can use them to your advantage.
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If you want to scale up your marketing, you will need talented people who can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Shell’s Head of Global Content Strategy Jason Cruz joins us in today's episode to find out which decision is better for you.
If you want to scale up your marketing, you will need talented people who can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Shell’s Head of Global Content Strategy Jason Cruz joins us in today's episode to find out which decision is better for you.
We’ve said it before and we’ll say it again: content is king. Businesses that use content marketing see 6 times more conversions than companies that don’t. But if you want to have an effective content marketing strategy, you need to keep it up to date with the latest trends. Luckily, we’ve penned down some content marketing trends that will be applicable in the next year, and that will help you meet and exceed your marketing goals.
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Understanding how web development vs SEO stack up against one another and how they work together is a crucial part of any digital marketing approach. The success of your website isn’t about web development vs SEO. It’s about using web development and SEO in harmony together.
In today’s Truelogic DX Podcast, let’s go over some of the essential things digital-age business owners and marketers need to know about SEO for web development.
When looking for a product or service online, you’re more likely to choose a business near you. This is where local SEO comes in handy.
Local SEO helps increase awareness in new markets by ensuring that your content includes the top search terms in your specific target area. In this episode, we share the latest local SEO trends that are essential for the growth of your business within a targeted locality.
Did you know that 65% of digital marketers state that link building is the hardest part of SEO?
In today’s episode, we decided to change things up and make things easier for you as we share some of the effective ways to find new link opportunities that can help improve your website’s ranking.
The evolution of shopping from conventional stores shifted to online shopping, paving the way for the growth of the e-commerce industry. One can now explore almost all types of products online, from electronics to home essentials, from groceries to fashion.
Zalora and Shein are the top online fashion destinations in the Philippines. But which of the two performs better in terms of SEO and other digital marketing strategies?
Check out who will win the Truelogic DX Podcast's Battle of the Online Fashion Stores!
In the first part, we talked about the demand for digital marketers, the advantages of choosing a career in this field, and most notably the skills needed to be a digital marketer.
This time, we’ll talk about some tips on landing a job in this industry and how you can improve and transform your skills in digital marketing.
Are you wondering if digital marketing is the right career for you?
According to LinkedIn, the Digital Marketing Specialist role is among the top 10 most in-demand jobs with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.
With so many opportunities for professionals from creative to technical, now is the perfect time to kickstart your career in digital marketing.
From research, review, all the way to purchase, the Philippine audience quickly transitioned to digital. With 12 million new digital users during the pandemic, adoption to digital channels grew from websites, Facebook pages, YouTube channels and even TikTok. To help marketers and digital leaders navigate this new landscape, we pulled together the 2021 Annual Reports on digital and the developments coming down in the online space this year.
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Do you remember the time of having to set up separate admins for Facebook business pages? Are you still managing your pages and ad accounts for your brand through your personal account?
Facebook Business Manager is going to be your best friend. It is a one-stop shop that keeps your Facebook business assets centralized, safe, and organized.
In today’s Truelogic DX Podcast, we will learn more about Facebook Business Manager and how it can help you to optimize your ads and deliver successful campaigns.
When people go to find a product or service online, it all starts with a search. In fact, at least 68% of online experiences start with a search engine. This proves how vital SEO is to your business and ensuring your brand is at the top of the search results.
While achieving great SEO results does take time, it’s an investment worth making. Learn more about the importance of this digital marketing strategy to your overall business success in today’s Truelogic podcast.
With the continuous and fast growth of the digital marketing industry, it is a no-brainer that the demand for digital and social media marketers will rise. In fact, data from LinkedIn shows that the demand increased by 116.4%.
But the question is: do you have what it takes to be a good social and community manager?
Are you using social media for your brands the right way? What are your reasons for having social media brand accounts in the first place? How often do you review your social media accounts and campaigns?
Join the Truelogic Social Media Team as they shed light on businesses’ social media practices and how it affects – both positively and negatively – their brand and customers behavior.
Does the shirt you like on one website keep popping up when you are randomly surfing the net? Is it following you? That’s the power of remarketing.
Remarketing is the practice of serving ads across the internet to people who have already visited your website and it has the potential to rocket your conversion rates to new heights. It might represent a complex strategy that’s new to your marketing, but around 71% of businesses use this powerful tool for optimizing their advertising.
Join us as we take a look at some remarketing strategies you can use in your marketing campaigns.
Who would win the fight in Carousell vs Ebay?
Carousell and Ebay are now the most successful and popular marketplaces in the world. While there are a growing number of alternative marketplaces available to sellers, these two titans of online shopping still stand head and shoulders above the rest.
To help you make the right call to determine which marketplace is the best fit for your brand, we’ve conducted the ultimate comparison between them. Let’s see how the battle plays out!
The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend.
In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your business.
For any small or large-sized business, SEO is an aspect of marketing that simply cannot be ignored. Marketers say 89% SEO is effective for their business. It is where your customers are, and it is there that you need to stand out to them and stand apart from the competitors. However, SEO for small business versus for an enterprise are two completely different things.
In today’s Truelogic DX Podcast, let’s differentiate enterprise SEO and small business SEO!
Join one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass.
In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world.
Join one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass.
In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world.
How do you know what to write about?
What topics should you cover in your niche to effectively pull traffic, leads and customers?
How do you stand out from your competitors?
The answer is simple: conduct a content gap analysis. If done right, you will know how to provide the best value possible to your target audience.
In today’s Truelogic DX Podcast, we will help you find holes in your content so you can fill them and improve your website’s SEO.
Content marketing can help you attract leads, win more sales, and grow your business. At least 47% of buyers view three to five contents before engaging with a sales representative. Seventy-two percent of B2B marketers say content marketing increases engagement and the number of leads they generate.
In today’s Truelogic DX Podcast, we will guide you through the best content marketing planning process and will teach you how to create the most effective kinds of content to engage your target audience.
Google AdWords is one of the best ways to generate traffic for your business online. With everything being sold and bought through the Internet on websites, using mobile phones and laptops, there is no product that doesn’t go through online transactions.
The fact that Google had generated a revenue of almost $210 billion in 2021 indicates that nearly all businesses worldwide are using their services to advertise their products.
Google AdWords is replacing traditional marketing ways and it looks like there is no going back.
Three strikes and you’re out!
In September 2021, Google Ads began testing its three-strikes pilot program for accounts that repeatedly violate ad policies. Recently, Google has updated its violation policies where strict penalties will be given for violations, including the third strike resulting in account suspension.This new three-strike rule will be implemented in June 2022.
Uniqlo and Bench battle fiercely to win the hunger games in the Philippines! But how do these clothing brands compare on SEO and marketing?
It's a GAME ON Truelogic DX Podcast!
Today, nearly six in 10 people worldwide use social media. As social media continues to evolve, new trends are coming up at a harrowing pace. In order to remain competitive, businesses continue to look for ways to battle for consumer attention while staying true to their brand values.
Don’t get left behind and stay up-to-date on these biggest social media trends for marketers in 2022.
The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend.
In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your business.
Reputation matters. Becoming a well–known and established brand requires a solid reputation. Nearly every element of running a business is tied to how your customers perceive you and what they think of your brand. By implementing online reputation management strategies, you can ensure that your business is being noticed and talked about for all the right reasons.
Learn how to use the power of ORM to strengthen your positive brand identity to outrank the competition in this newest episode of Truelogic DX Podcast.
The ability to build and nurture high-quality client-agency relationships is one of the most significant factors contributing to long-term success as a business.
With strong communication, clear expectations, and trust between both parties, your agency can build a reputation for total client satisfaction.
Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!
Definition of terms:
- Account managers- maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.
- KPIs- Key Performance Indicators
- POC- Point of Coordination/Contact
Get to know more about digital marketing by visiting https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages to stay updated!
- I think that's what's important for a client is they know that their agency is actually working.
- Just make sure that if you commit to a certain cadence in terms of communication, you have to follow through.
- Every single client that we have, because each client is unique, they have their own challenges.
- We're agile enough to accommodate quests if it's fine, but we're also honest enough and straightforward to let them know that, okay, we might not be able to work this, but this is what we can do.
- Report what happened and the most important thing is what are you going to do about it?
- It's just to be creative, always have that initiative to think outside the box.
- We need to not just be responsive, but we also need to have initiative.
- So I'm like, how can I help you? I want to help you, but you're not helping me.
- If the agency is making it about you, instead of making it about themselves, I think you're in the right agency.
Episode timeline:
[0:44-1:25] Introduction of Dale and Andy
[2:28-4:07] Back to basics: Communication is key
[6:22-7:03] Have separate communication channels for work
[10:11-14:46] Securing the content approval process
[15:01-16:42] On building mutual trust and strategy
[17:06-21:18] Set the right KPIs
[22:44-26:06] Report honestly (even the ugly ones)
[27:47-32:43] Trust your agency.
[32:59-35:09] On the importance of honest feedback
[39-41-41:36] Trust the tedious process
[41:48-46:17] Choosing a good agency
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Facebook, Google and others.
Introduced on Jan. 18 by Reps. Anna Eshoo and Jan Schakowsky and Sen. Cory Booker, 'The Banning Surveillance Advertising Act', seeks to limit the ways that Big Tech serve ads to their users, banning the use of personal data altogether.
Will this bill be a huge game changer for every digital marketer? How will this affect PH and local businesses** targeting US markets?
**Real Estate companies like Ortigas, who advertises International Sales
Shopee and Lazada are now the biggest e-commerce platforms in the Philippines. Due to the pandemic, the digital acceleration in the country increased exponentially and with that, we’re here to dissect the two giants’ performance in terms of performance gaps, usability and design.
To get the creative insights from Truelogic, Gab and Ant also joined the episode as they shared their personal and professional views on Lazada and Shopee.
Learn more about the web designs of Shopee and Lazada in the current Digital Landscape in our Truelogic DX – The Podcast Edition
Did you know that the Philippines is ranked 6th as the fastest-growing country by podcast listening? Since the start of the pandemic, there’s an unprecedented growth of over 42% increase in podcast consumption globally while 100% in the Philippines alone with 31 million active and regular listeners.
Founder and CEO of Podcast Network Asia Ron Baetiong gives an overview of how podcasting transcends in the Philippines, and how it’s becoming the new word of mouth. And is it good for your business too?
In a nutshell, white hat vs black hat technique in SEO is ethical vs unethical SEO. One of them isn’t very illegal, but it might not also be the best for your website.
What are the things you have to know before doing either of these techniques? Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!
As the successor to Universal Analytics, Google Analytics 4 (GA4) was released in late 2020 and it’s only now that people have started to take notice.
It’s not meant to be a controversial change, but given how invested businesses have been in universal analytics the change is making waves.
Let’s talk about Strategy!
A lot of brands either don’t have solid digital roadmaps, take their strategies on the fly or at best have siloed approaches to their marketing and even their digital campaigns.
Let’s get these ideas married and learn how you can have one seamless marketing experience for your customers across multiple channels.
If there’s a behavior that the pandemic has forced onto us - apart from wearing masks, spritzing alcohol every few seconds, and keeping each other at a distance - it is to be reliant on digital for almost everything that we need.
But what does it really mean for businesses to be on digital? Definitely not just about having a Facebook page for sure! It’s a whole new ball game!
Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!
What does it really mean for businesses to be on digital? Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.
Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level.