Lash Biz Babes: Recent Episodes

View Details

One of the most common questions lash artists face is: "Is my client having an allergy, or is it just irritation?"

In this episode, I break down the key differences between lash extension allergies and irritations, why it's important to know the signs of each, and how to confidently troubleshoot client concerns while staying within your scope of practice.

Drawing on nearly 12 years of experience as a lash artist and educator, I also shared why continuing your education is one of the best investments you can make in your career and why it's okay to question outdated industry advice as new research, products, and techniques continue to evolve.

In this episode, we cover:

💖 Why the lash industry is constantly evolving and why continuing education matters.

🦋 The importance of questioning outdated information and staying current with industry best practices.

✨ The differences between a true adhesive allergy and an irritation including the common signs and symptoms of each type of reaction.

💖 Why lash artists should never diagnose or recommend medications for clients.

🦋 When it's time to refer a client to an optometrist or other medical professional.

✨ Practical troubleshooting tips to help keep your clients safe, comfortable, and coming back to you again and again.

Whether you're a new lash artist or have years of experience behind the tweezers, this episode will help you better understand how to identify common issues, improve the client experience, and continue growing as a knowledgeable beauty professional!

Let's Be Friends!

I'd love to connect with you outside the podcast!

✨ My Instagram:
www.instagram.com/xoericaschramm

✨ Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

If this episode helped you, send me a DM and let me know! I always love hearing what you're learning and what topics you'd like to hear on future episodes!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

If social media feels like a freaking full-time job, you're not alone! Between algorithm changes, endless trends, and trying to figure out what actually leads to bookings, it's easy to feel overwhelmed.

In this episode, I shared three content strategies that are currently getting better engagement, reaching more local people, and helping you turn social media into real business growth! These strategies are directly from what I am currently seeing across our social media clients results recently. These are practical, easy-to-implement ideas you can start using today.

In this episode, you'll learn:

💖 Why before-and-after content still converts and how to make it perform even better.

🦋 How storytelling can increase engagement on your posts.

✨ The simple changes that can dramatically improve your Reels and TikTok watch time.

💖 Why the first few seconds of your videos matter more than ever.

🦋 How giveaways, partnerships, and community connections can grow your local audience.

✨ Why consistency matters more than perfection when it comes to social media.

Whether you're a lash artist, esthetician, or beauty entrepreneur, this episode will give you strategies you can start using today to build a stronger online presence and attract more local clients! Because I think it's about time we make social media easier again🙈

Let's Be Friends!

Come hang out with me over on Instagram!

✨ My Page
www.instagram.com/xoericaschramm

✨ Lash Biz Babes
www.instagram.com/lashbizbabes

I'd love to hear what you're taking away from this episode and answer any questions you have! Feel free to DM me and tag @lashbizbabes in your IG stories when you listen to the episode!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build?

In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her life, eventually leading her to open The Dollhouse Salon Suites, launch a board-accredited lash academy, and open her town's first lash supply store.

We talked about one of the biggest struggles beauty professionals face: making your business financially sustainable without burning yourself out. Val explains her "working backwards" pricing method, why every lash artist's pricing should be different, and how understanding your income goals can completely change the way you run your business.

We also have an honest conversation about social media, why likes don't always equal bookings, and how showing up consistently (even when you don't feel like it) is one of the most powerful forms of marketing available to beauty professionals!

In this episode, we cover:

💖 Val's journey from brand-new lash artist to salon owner, educator, and lash supplier

🦋 Why conferences and networking accelerated her business growth

✨ How to price your services based on your income goals instead of your competitors

💖 Common pricing mistakes that keep beauty professionals underpaid

🦋 The truth about social media marketing and what actually converts followers into paying clients

✨ Why viral content isn't always the goal

💖 Building confidence as a business owner (and why therapy became one of Val's biggest business investments)

Here's a little about Val:

"Valerie Ochoa is the owner of The Dollhouse, which she has grown over the past 3.5+ years into a thriving lash business, board-accredited academy, and her town's first lash supply store. She has trained and licensed 44 students through her academy and is passionate about helping beauty professionals create financial freedom and build a life they love through the lash industry. When she's not working, you'll usually find her at the movies or scrapbooking."

Connect with Valerie:

Instagram:

• www.instagram.com/valthelashgal
• www.instagram.com/thedollhouseaz

Websites:

• ValerieOchoa.com
• thedollhouseaz.com

Let's Be Friends!

I'd love to connect with you outside the podcast!

Erica's Instagram:
www.instagram.com/xoericaschramm

Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another lash artist or beauty business owner who could use the encouragement! Your support helps us continue bringing free education and inspiring conversations to the beauty industry every week💖

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional?

In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can't be replicated through social media alone!

We talked about:

💖 Why networking is about building relationships, not just collecting business cards.

🦋 The different types of events worth attending, from local meetups to industry conferences and trade shows.

✨ How to start networking when you don't know anyone in your area.

🫶🏼 Tips for attending events by yourself (yes, you can absolutely do it!).

☁️ How to navigate networking if you're naturally shy or introverted.

🦋 Simple ways to step outside of your comfort zone without feeling awkward or salesy.

💖 The unexpected business opportunities, friendships, collaborations, and mentorships that networking can create.

✨ Why investing in your community often leads to long-term growth for your business.

Whether you're just starting your lash career or you've been in the industry for years, this episode will encourage you to get out from behind your phone, introduce yourself, and start building meaningful connections. You never know which conversation could lead to your next client or opportunity!

Let's Be Friends!

I'd love to connect with you outside the podcast!

✨ My Instagram: www.instagram.com/xoericaschramm

✨ Lash Biz Babes Instagram: www.instagram.com/lashbizbabes

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

In this episode, I broke down one of the most important (and often overlooked) parts of building a successful beauty business: client retention.

Because let’s be real...your lash business isn’t built on one-time appointments. It’s built on repeat clients who trust you, come back consistently, and create stable, predictable income.

In this episode, I share exactly what to say (and how to say it) to first-time clients so they feel confident, comfortable, and excited to rebook, even if something doesn’t go perfectly during their first appointment with you.

In This Episode You'll Learn:

💖 Why repeat clients are the foundation of a sustainable beauty business
✨ How communication directly impacts client retention
🫧 What to say to first-time clients to ease nerves and build trust
🌈 How to set clear expectations during consultations
🪐 The importance of educating every client (even experienced ones)
🩷 How to handle feedback or dissatisfaction without losing the client
⚡️ Simple ways to open the door for honest communication
🫶🏼 Why follow-up and rebooking are key to long-term success

Let’s Be Friends!

Come hang out with me on Instagram:
💖 www.instagram.com/xoericaschramm

💖 www.instagram.com/lashbizbabes

Loved This Episode? Make sure you’re subscribed so you never miss a new episode! And if this episode helped you, share it with a fellow lash artist or beauty pro!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

In this episode I’m giving you a behind-the-scenes recap of my experience at the International Lash Expo (ILE) on March 1st, 2026!

This year I had the opportunity to attend as both a speaker and a vendor, which gave me a unique perspective on the event from multiple sides of the industry. I’m sharing what the experience was like, what the energy of the event felt like, and some of the biggest takeaways I had from being surrounded by so many passionate beauty professionals.

We also dive into a bigger question many lash artists and beauty pros ask: "Are in-person industry events actually worth attending?"

If you’ve ever wondered whether conferences, expos, or beauty industry events are a good investment for your time and money, this episode will help you think through how to decide if one is right for you.

In this episode we talk about:

✨ What it was like speaking and vending at International Lash Expo
✨ What attending an event like ILE is really like from the inside
✨ How to decide if an industry event is worth attending for you
✨ What to look for when choosing events in the beauty industry
✨ The networking, inspiration, and opportunities that come from being in the room

Whether you're a new artist or a seasoned pro, getting out from behind your treatment bed and into spaces with other beauty professionals can completely shift your perspective on what’s possible for your career and business.

If attending an event like this has been on your mind, this episode will give you a clearer picture of what to expect and how to make the most of the experience.

Interested in attending International Lash Expo?
ILE is planning an event in Dallas this fall. You can follow them on Instagram for updates and event details as they’re released:
👉 https://www.instagram.com/internationallashexpo

Let’s Connect:

💗 Let’s be friends:
www.instagram.com/xoericaschramm

✨ Interested in social media management for your beauty brand?
Learn more about what I offer:
www.beautycorpro.com

If you loved this episode, don’t forget to subscribe, leave a review, and share it with another lash artist or beauty pro who could benefit from hearing it!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Do you feel like the lash and beauty industry is ready for fresh voices? Maybe that fresh voice is yours! In this episode, I share why I believe the lash world is craving fresh perspectives and real, hands-on experience from artists who’ve built their businesses from the ground up. There’s room for growth, and it starts with more of us speaking up.

I also open up about what it’s like to grow as a solo artist, the mindset blocks that keep talented professionals quiet, and how podcasting became a powerful way for me to expand my reach and impact. If you feel called to more than working behind the chair, this conversation will challenge you to think bigger.

In this episode, you’ll hear:

• Why does the industry feel repetitive right now?
• What fresh leadership in the lash space could look like
• The unique perspective solo artists bring
• The fear that keeps many professionals from using their voice
• How podcasting builds long-term authority and trust
• Start and launch your podcast with Mic’d Up - my new 8 week program!

You’re sitting on stories, experience, and leadership the industry needs. The conversations you have behind the chair, the lessons you’ve learned the hard way, the perspective you’ve gained from working hands-on with clients...it all matters.

And deep down, you know you’re meant for more. You’re meant to teach, to influence, to shape the future of the beauty industry. The only thing missing is the platform and the confidence to share it. That's where podcasting comes in!

Mic’d Up is an 8-week small group coaching experience for beauty professionals who feel called to lead, educate, and expand beyond the service chair...and are ready to launch a podcast that builds authority, trust, and long-term impact❤️‍🔥🎙️

This is especially for you if you are ready to step outside your comfort zone and claim your voice in the industry!

Whether you’re an esthetician, lash artist, stylist, educator, or service provider, this program is designed for those who feel called to do more than just work behind the chair. It's for those who want to serve, educate, and lead within the beauty community.

Learn more + reserve your seat: https://stan.store/xoericaschramm/p/micd-up

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available.

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Are you posting and posting online and still not booking enough new clients? In this episode, I share the key to booking NEW clients in your area — and spoiler, it’s not about going viral or chasing huge follower counts. I walk you through the biggest shift that helped me grow my own books faster and why focusing on the right people matters more than impressing the internet.

I also break down the simple strategies that have helped me build momentum from scratch and that work for my social media management clients, too. Think practical, doable actions you can start using this week to get seen locally, build real trust online, and turn curious followers into paying clients without overcomplicating your marketing.

What you’ll hear in this episode:

• Why don’t viral posts automatically turn into real bookings?
• What does “local visibility” actually mean for service providers?
• How do you move people from cold audience to ready-to-book clients?
• Simple actions can you take daily to grow a local following
• Platforms and strategies are working right now to attract new clients

Want to learn the strategies we talked about in today's episode in-depth?

My online course, Audience Growth Accelerator, teaches you step-by-step how to build your local following on social media, so you can get booked and get paid! Learn step-by-step outbound engagement strategies, how to leverage local Facebook groups the right way, and even a little about audience growth on TIkTok and Threads. This course is on sale for only $99! (Normally $222) 💖🦋⚡️🌈

Join AGA Here: https://stan.store/xoericaschramm/p/audience-growth-accelerator

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available.

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Why do some lash artists charge premium prices and attract dream clients while others struggle to stand out even with amazing skills? In this episode, I sit down with Sydnee McGee, an educator and business coach, to talk all about branding for beauty professionals. We dive into why visual branding matters beyond just pretty Instagram feeds, and Sydnee shares the exact strategies she uses to help lash artists differentiate themselves in a saturated market.

Sydnee breaks down the practical steps you can take right now to elevate your brand, common mistakes most of us make when starting out and why copying your favorite lash influencer's aesthetic is actually hiding you instead of helping you shine. This episode is packed with actionable tips that'll help you position yourself as the go-to expert in your area.

What you'll learn in this episode:

• What are the three non-negotiable components every beauty business needs for a cohesive visual brand kit?
• Why branding matters long-term (even if you've built a successful business without it)
• What are brand archetypes and how can they help you attract your ideal clients instead of just more clients?
• The biggest branding mistake that's secretly making your life harder instead of easier
• How you can stand out visually in a saturated market without reinventing the wheel

Connect with Sydnee:

Instagram

Website

Brand It Like A Pro: Guide to Iconic Branding

Sydnee’s Pinterest Boards:

Canva Graphics

Color palette

Fonts

Sydnee’s Book Recommendations:

• “Hero and the Outlaw” by Margaret Mark and Carol S. Pearson
• “Zag” by Marty Neumeier
• “Influence: Science and Practice” by Rober Cialdini
• “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available. Get your ticket HERE!

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to learn the hard way like I did.

I also talk about the bigger picture behind all of it - choosing tools that support you instead of stressing you out or costing you too much money. You don’t need every trending platform or fancy system. I promise.

Whether you’re running a solo beauty business, building digital offers, or just trying to get more organized, this episode is here to help you streamline and feel more confident about the tech you use.

In this episode, you’ll learn:

• Which content creation platforms are easiest to use?
• Popular and easy to use booking system options
• Which post schedulers save the most time?
• What online course platforms are worth the cost?
• Project management tools that can keep you organized
• What photo storage systems make content easier to reuse?
• Which podcast and recording platforms are most reliable?
• Email marketing platforms that support business growth
• What tech tools help reduce overwhelm instead of adding to it?

Don’t forget to check out the links to a few of my favorite apps below!

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available.

Get your ticket HERE!

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online!www.beautycorpro.com
• Metricool: For easily scheduling your social media posts: https://f.mtr.cool/WRLGLA
• Stan Store: Online course, digital products, and ebooks hosting: https://join.stan.store/xoericaschramm
• Honeybook: CRM platform with contracts, invoices, lead capturing, and more - Try it for 30% off: https://share.honeybook.com/erica8954726
• Buzzsprout: For podcast hosting - Get $20 credit: https://www.buzzsprout.com/?referrer_id=2345767

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck.

If you’ve been overthinking, second-guessing yourself or feel frozen by the fear of doing it wrong, hit play right now.

In this episode, you’ll hear:

• Why consistency beats perfection every single time
• How does perfectionism quietly keep you stuck and how can you break free?
• What showing up imperfectly actually looks like in real life

This is your permission slip to show up even if everything isn’t perfect. You’ve got this! I’m rooting for you.

Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available.

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn’t the fix we want it to be.

I get into boundaries, structure, and the behind-the-scenes habits that actually make a business feel sustainable. If you want to reset your mindset and protect your energy going into the new year, this episode will hit home.

In this episode, you’ll hear:

• Why breaks don’t always cure burnout
• How do loose boundaries create resentment?
• What does a sustainable schedule really look like?
• When pushing harder backfires
• How to reset your mindset without burning it all down

Let’s make those adjustments and channel new energy to have a successful 2026!

Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available.

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that changed everything, and why community might be the most underrated business strategy we have.

Broox shares what sparked her to create Montana’s first aesthetics conference, how continued education can reignite your passion, and why you don’t need to do everything or be everything to everyone to succeed. If you’ve ever felt isolated or stuck, this episode is for you!

In this episode, you’ll hear:

• Why rural estheticians actually have more opportunity than they think
• How Broox built a loyal clientele without fancy marketing or trends
• Is competition in the beauty industry actually bad?
• How social media really functions as modern-day word of mouth
• The mindset shift that makes burnout harder to ignore (in a good way)
• What can you change when your business starts draining you instead of lighting you up?
• Why community and continued education can be career-saving

Hit play if you’re craving real talk along with practical insight. Check out the Montana Esthetics Conference details below!

More about Broox:
Broox Chandler has been a practicing esthetician in Billings Montana for over nine years. The lack of educational and networking opportunities for our industry in the area was a real problem in her eyes. Finding community and continuing education not only makes us better at our craft but re-lights that spark and passion for our careers. Three years ago Broox started Montana's first annual trade show for the beauty industry - Montana Esthetics Conference.

Montana Esthetics Conference:

Instagram

Website

*Promo: month of January licensed professional & student tickets are $25 off.

Connect with Broox:

Instagram

Website

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Tickets are on sale now for only $199. Payment plans are available.

Get your ticket HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

What does it really take to go all in on your business this year, especially when life is already a lot? In this first episode of the year, I get real about what it truly takes to commit to your business when motivation fades and life keeps lifing. Spoiler alert: this is exactly what we’ll be diving into at the Lash Biz Babes Experience, because dreaming big is the easy part. Building the discipline, mindset, and structure to support those dreams is where the real work begins.

I share real moments from my own journey as a solo beauty business owner, including the doubts, the drive-thru spirals, and the decisions that changed everything. If you want a year that feels more intentional and way less exhausting, this one’s for you.

In this episode, you’ll hear:

• What does “going all in” actually looks like behind the scenes?
• Why taking care of your clients is a non-negotiable growth strategy
• The skill that will carry you when motivation checks out
• Choose your hard - this changes everything!
• How mindset and strategy have to work together
• The self-awareness most business owners avoid (but desperately need)

This episode is like a preview to the deeper work we will do at the Lash Biz Babes Experience in May. Check out all the details below!

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️

We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what’s worth carrying into the new year, and what can stay right where it is.

Grab a pen and notebook, hit play, and let the inspiration flow for 2026!

What you’ll hear in this episode:

• How to reflect on your year without spiraling
• How to determine what worked, what didn’t, and why that’s okay
• A realistic way to think about goals for the new year
• Why do mindset and strategy both matter?
• How to recognize growth, even if the year felt messy
• A note of thanks to YOU

A big THANK YOU for listening to Lash Biz Babes. I’m so excited to head into 2026 with you and many more episodes to come!

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

$99 ticket presale is live❤️‍🔥 First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery!

Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while raising kids, and why so many moms are quietly carrying way more than anyone sees.

I talk honestly about the pressure, the guilt, and the constant juggling that comes with being a mom and a beauty business owner, along with what’s helped me stay grounded through different seasons. From setting boundaries to building a schedule that supports your family, this episode is a reminder that you’re allowed to create a business that fits your life, not the other way around.

In this episode, you’ll hear:

• Why is motherhood still a quiet topic in the lash and aesthetics industry?
• The pressure moms feel that often goes unspoken
• How I’ve built my business to work around my family
• How can you structure your schedule around your kids?
• How to protect your energy and your business with one simple word
• Simple planning habits that make busy seasons feel more manageable

If you’ve ever wondered whether anyone else feels this way, you’re not alone. Hit play, listen in, and let this be your reminder that you’re doing the best you can, and that truly counts.

LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️

We are back for year 4! 2026 is the year of going ALL IN.

Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!

$99 ticket presale is live❤️‍🔥 First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery!

Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you.

What you'll learn in this episode:

• Why one tiny detail on your website could be costing you bookings
• The hidden mistake in your follower list that stalls your growth
• The uncomfortable thing you're avoiding online (that actually speeds up client growth)
• The surprisingly simple way to stand out from every artist down the street

Hit play and get inspired to tighten up your strategy going into 2026.

Want to create content that actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body.

If you’ve been a little hard on yourself lately, consider this your permission to soften and remember what’s still possible. Take a breath, hit play, and let’s walk into the new year with a whole new energy.

In this episode, you’ll hear:

• What questions I ask myself when business feels “off”?
• How do I anchor back into my why when everything feels overwhelming?
• The mindset shift helps me move through slow seasons without spiraling
• Where do I still have more control than I think?

Let this episode be your reminder that you are capable of more than you think. XOXO

Want to create content that actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass here.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure.

I share the truth about waiting for the “perfect time,” the mindset traps that keep so many artists stuck, and the moments that changed everything in my own business. Going all in is about bold decisions, belief, and tiny bravery that compounds into something massive - not just hustling till you burn out.

Hit play then get your ticket to the Lash Biz Babes Experience below!

What you’ll hear in this episode:

• How the new Lash Biz Babes Experience will create deeper transformation
• Why solo beauty pros need different support than artists with teams
• The mindset blocks that keep you playing small (plus how to break out of them)
• One decision that completely changed the direction of my business

The Lash Biz Babes Experience is BACK for its 4th year on May 2nd, 2026! And this year’s theme is all about Going ALL IN on your beauty business! This 1-day, online experience is deeper, more interactive, and more transformative than ever before.

If you’re a solo lash artist, esthetician, or beauty pro who is wanting to feel confidence, clarity, and momentum in 2026, this is for you! You’ll get access to every speaker, training, giveaway, and the full replay library afterwards. And the best part? It's all online. No added travel costs. You can participate from home!

✨ Presale is officially OPEN now through December 31st! Get your ticket for only $99. Prices will go up in 2026. Let's make this the year we go ALL IN together!💖

Get your TICKETS HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

View Details

Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.

I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses!

What you’ll learn in this episode:

• How can retail sales feel natural instead of pushy?
• What are the best products to pair with your services for easy sales?
• How to boost holiday sales with gift baskets
• What profitable service add-ons require little extra time or cost
• How can you talk about retail and add-ons in a way that feels authentic to you?
• Expert tips for using your social media to promote these extras

Lash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season!

Want to create content that actually books clients?

My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy
☁️ Simplify your content planning so posting feels easier
🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.com

Where We Can Connect:

• Let's Be Friends on IG! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

View Details

Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and following it is actually holding you back.

I break down the four things that actually matter for local service-based businesses, and spoiler alert—engagement rates aren't on the list. If you've been posting and praying without a real strategy, or wondering why you're putting in all this effort with nothing to show for it, this episode is going to be a total game-changer for how you approach social media.

In this episode, you'll learn:

• Why follower counts and engagement rates won't actually grow your beauty business (and what to focus on instead)
• The 4-step framework to build consistent clientele and raving fans
• Is your booking process costing you clients?

Ready to ditch the fluff and focus on what actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

View Details

What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again.

I know you might be thinking "ugh, not another platform to learn," but hear me out on this one. I share the super simple formula we use with our clients that's getting them thousands of local followers and consistent bookings without needing to go viral or spend hours creating content. Plus, I get real about the mindset stuff that might be holding you back from showing up online, because let's be honest, we've all been there.

In this episode, you'll learn:

• Why TikTok is absolutely crushing it for local beauty businesses right now (and how the algorithm actually works in your favor)
• The exact opening line formula I use that gets videos in front of YOUR ideal clients in YOUR area
• How to create talking videos that feel natural and authentic even when you're terrified of being on camera
• The shift in perspective about social media you need to hear

Hit play and let's go!

Are you ready to create content that actually books clients?

My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

View Details

What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. This one’s honest, eye-opening, and full of perspective we all need to hear.

Jazmin shares her journey from the military to aesthetics, how she discovered her voice for advocacy, and why she believes representation is essential. Together, we unpack what beauty professionals can do (and stop doing) to build a more inclusive, connected community. You’ll leave this episode inspired to reflect and take action.

Hit play now and let’s be the ones who do better because we can.

In this episode, you’ll hear:

• What inspired Jazmin to speak up about diversity in the lash industry
• How her military background shaped her leadership and resilience
• What are the biggest visibility gaps for BlPOC beauty pros?
• What language and habits unintentionally make clients feel excluded?
• How can lash artists make their spaces more inclusive right now?
• The mission behind the Melanated Lash Network?
• How giving (and receiving) grace can move the entire industry forward

Follow @beautynartistry and @melanatedlashnetwork to connect with Jazmin and learn more.

More about Jazmin:
Jazmin has been lashing for 8 years and has owned Beauty N Artistry for the last 5 years. She started in the beauty industry 13 years ago doing makeup and after leaving the military went to esthetics school. She has a passion for helping to diversify the beauty industry to make all people feel seen and loved!

Connect with Jazmin:
Jazmin’s Instagram: https://www.instagram.com/beautynartistry/

Melanated Lash Network Instagram: https://www.instagram.com/melanatedlashnetwork/

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

View Details

Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.

I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace.

What you’ll learn in this episode:

• How far in advance to start your Black Friday planning (and what to prep first)
• What questions to ask yourself before deciding on your promo
• The secret to choosing a sale that aligns with your goals (not random discounts)
• How to map out your “hype,” “awareness,” and “sale” phases so people actually buy
• Tips for automating your posts and emails so you’re not glued to your phone all weekend
• Why patience (and cookie metaphors 🍪) will make or break your sale success

Tune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those gorgeous lashes stay put.

We’ll talk technique, adhesive, and how to educate your clients on aftercare. If you’ve ever blamed your glue or felt defeated by poor retention, this episode will get you back in control and confident behind the chair.

In this episode, you’ll learn:

• Why most retention issues actually start with the artist not the client?
• The real deal with “bad adhesive batches”?
• How do you prep, prime, and fan like a pro for seamless bonds?
• Small adhesive mistakes that secretly sabotage your sets
• How much does client education actually affect retention results?
• What’s one habit that guarantees you’ll keep improving long-term?

Tune in and take your retention skills from “hit or miss” to consistently flawless.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast.

We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady’s perspective will make you want to slow down, tune in, and remember - you are the energy behind your business.

What you’ll hear in this episode:

• How can you start shifting your mindset when self-doubt creeps in?
• Why do we compare ourselves to others and how can we stop?
• The connection between your thoughts and your business results
• What’s one mindset shift to make when you feel “behind”?
• How to trust that your small steps are actually adding up

Tune in for an uplifting conversation that’ll help you see mindset as your most powerful beauty business tool.

More about Cady:

Cady Hannah is a life coach, NLP practitioner, and host of The Happiness Hangout podcast. She helps women in their 20s build confidence, clarity, and self-love so they can create lives that truly feel aligned. Through her podcast, content, and coaching, she shares mindset shifts and tools that make personal growth simple, fun, and empowering.

Connect with Cady:

Website: Happinessbycady.com

Instagram: https://www.instagram.com/happinessbycady/

TikTok: https://www.tiktok.com/@happinessbycady

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you.

I walk you through how to structure full sets and fills, step by step, plus the little time-saving habits that make a big difference. My goal is to help you feel less rushed and more confident during appointments so you can give your clients the best experience without burning yourself out.

What you’ll learn in this episode:

• How you can map out each step of your appointments to stay on track
• Why beginners should focus on technique before worrying about speed
• What does a realistic timeline for a full volume set actually look like?
• How can you split your time evenly during a hybrid fill?
• Which parts of the lash line should always be top priority?
• The easiest way to rebook clients without it feeling awkward

Tune in and learn how to manage your appointment timing like a pro so you can breathe easier and focus on the fun part: lashing!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket).

We’ll talk about everything from simple ways to show up locally to easy tweaks that make you more findable online, plus a few scrappy strategies that create instant momentum. If you’ve been feeling the stress of empty appointment spots or just want to boost your visibility heading into busy season, this episode will give you fresh ideas and a little pep talk too.

What you’ll learn in this episode:

• The local goldmine of clients you might be sleeping on
• A super low-key way to get your current clients spreading the word
• How to boost your Google visibility without spending a dime
• A simple social media trick that actually leads to bookings
• Why showing your face on video is worth the nerves
• The easiest way to create FOMO around your openings
• The mindset shift that keeps clients flowing in

Hit play and let’s go those empty spots filled!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you.

I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window. By the end, you’ll know how to reset, show up with way more confidence, and actually start turning your social media into a tool that works for you not against you.

What you’ll learn in this episode:

• Are you setting the right goals for your social media?
• How to stop chasing likes and start chasing results
• The three marketing must-haves that keep things simple
• A quick daily habit that builds momentum without burnout
• How can you make sure clients know why they should book you?
• What simple fixes to make your booking process crystal clear? (and a no brainer for a clients to book with you)
• The mindset shift that makes showing up online way less scary

Open up your notes app or grab a pen and paper for this one - you’ll be inspired to take action right away!

I’m teaching a social media class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business.

I share pieces of a social media class I recently taught (that had every seat filled, by the way!) because the concepts really resonated with beauty pros just like you. Content creation doesn’t have to feel like pulling teeth! Hit play for a fresh perspective and some doable strategies you can put into place right away.

What you’ll learn in this episode:

• What’s the reason content feels harder than it should?
• How knowing who you really are as a brand makes posting effortless
• Why fear of judgment and imposter syndrome aren’t the roadblocks you think they are
• The simple shift that turns social media from overwhelming to manageable
• The surprising metrics that actually bring in clients (hint: it’s not likes or followers)
• What beats going viral?

Join me for a live class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to turn strangers into loyal clients!

I also share examples from my real life - from networking dinners that turned into thousands in revenue to simple daily actions that keep your business visible. Whether you’re brand new or just feeling stuck, you’ll walk away knowing exactly what to focus on to get more local eyes on your business and more clients through your door.

What you’ll learn in this episode:

• What does it actually mean to “become known” in your local area?
• How you move people from cold audience to hot lead
• Focus on THIS, not on going viral
• 14 ways you can start getting your name out there today
• What role does client experience play in repeat and referral business?
• How networking in real life can completely change your opportunities!

Want to dive deeper into the exact strategies I used to build a local clientele from scratch? Check out my Audience Growth Accelerator course! Because what if the missing piece isn’t more content, but the right connections? Here’s the step-by-step strategy you’ve been looking for: https://www.ericaschramm.com/audience-growth-accelerator

Join me in person -> I’m teaching a class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots.

This is one of those conversations that will make you rethink the way you see your own fears. If you’ve ever felt paralyzed by the “what ifs,” hit play! This is your reminder that growth only happens on the other side of that discomfort.

What you’ll take away from this episode:

• Why does fear feel louder when you’re on the edge of something big?
• How your comfort zone tricks you into staying small
• What really happens when you put yourself out there and no one claps?
• Is fear a sign you should stop or that you’re on the right path?
• How to move forward even when your stomach is in knots

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session

Class is in session - Join me at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this social media class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout. Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane.

If you’ve been dreaming about building something bigger than your current service menu, this conversation will provide clarity and the permission slip you’ve been waiting for. I walk you through the branding questions, social media transitions (with real life examples) and the practical moves you need to make if you’re serious about growing your business in a new direction.

What you’ll learn in this episode:

• Do you really need a separate Instagram page when branching out?
• How to figure out who your target audience is
• The key difference between marketing to clients vs. other professionals (plus real examples)
• How can you avoid confusing your audience when you’re juggling services and education?
• What brand values should you nail down before launching something new?
• Why is “point A to point B” thinking a game-changer for your offers?
• Consider THIS before you create your offers (I wish I’d done this differently!)

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment.

I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselves, the way to reframe them, and why no one else can (or will) do this for you.

What you’ll hear in this episode:

• What’s the one mindset shift that has to happen before any real change sticks?
• How do you know if it’s time for self-reflection or a bigger life shake-up?
• The surprising tiny habit that kick-started my transformation
• How can you reframe negative self-talk so it stops running your life?
• Your future self is literally cheering you on right now

Hit play and let’s talk about how to start creating the life you actually want one small, doable step at a time.

I’m teaching a social media class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online!www.beautycorpro.com
• “Badass Habits” by Jen Sincero

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to turning clicks into clients without having to do the Instagram hustle 24/7.

I share why it converts faster than social media, what details you absolutely cannot forget on your profile, and how to make your page irresistible to local searchers. Plus, I spill the tea on real results from my own business and clients who went from “is this working?” to “we’re booked out!” This is the long game that pays off big time, and it’s easier than you think.

What you’ll learn in this episode:

• What makes Google Business Profile way more high-converting than Instagram?
• Why “just being on the map” isn’t enough and what to do instead
• What are keywords and how can they boost your visibility?
• How to ask your clients for reviews without being awkward or pushy
• What kind of content should you post to your Google Business Profile?
• What to look for in your analytics to know what’s working and what’s not

Want to finally get found by the clients already searching for you? Start setting up (or optimizing!) your Google Business Profile today. And if you need a little extra support, I’m just a DM away on Instagramat xoericaschramm.

Resources:

• Metricool: The content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go live on multiple platforms at once. Work smarter, not harder🫶🏼 Check it out here: https://f.mtr.cool/WRLGLA
• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services.

We dive into the eye-opening truth (literally) behind lash safety, the habits clients don’t always admit to, and how educating yourself - and your clients - will only continue to help you in your business. Hit play for the answers to the questions you’ve been dying to ask an optometrist.

What you’ll learn in this episode:

• Why lash artists are often the first line of defense for their clients’ eye health
• What are the most common eye conditions linked to lash extensions? (and what to watch for)
• Red flags that mean it’s time to refer a client to an optometrist
• How to start those “awkward” but essential aftercare conversations
• Surprising truths about lash cleansers, adhesives, and what’s actually safe
• Why over-cleansing lashes might be causing more harm than good
• Simple hygiene practices to elevate your services and client trust
• How can partnering with local optometrists set you apart in the industry?

Ready to level up and learn more about ocular hygiene and lash safety? EYEsthetics’ masterclass launches this Fall for your all-in-one destination for Ocular Hygiene and Lash Safety Education. For early bird sign up and to receive 15% off with code: ERICA15, please visit www.eyestheticsofficial.com and navigate to the Masterclass page to sign up with your email today or email us directly at info@eyestheticsofficial.com.

Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry are eye care professionals and founders of a brand that advocates for safe lash practices. Their mission is to support the industry’s growth through science-backed practices, client safety, and education. They believe that when artists are equipped with the right tools and knowledge, they can elevate their craft, earn deeper client trust, and protect the future of their profession.

Connect with EYEsthetics:
TikTok and IG: @eyestheticsofficial

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts but the actionable steps to carve out your reputation and do it with confidence, even if you're just getting started.

I talk about how to position yourself like the expert you know you are (or want to become), how to build a reference sheet that makes content creation and marketing feel easier, and why consistency is non-negotiable even if you feel like you're shouting into the void. If you’ve been waiting for a sign to go all-in on what lights you up…this is it.

What you'll learn in this episode:

• What’s the first step to becoming known for a specific service?
• Why your social media bio matters way more than you think
• How can you stand out in saturated local markets (without dragging others down)?
• The type of content that actually builds your brand over time
• How do you fight off imposter syndrome when you're just starting out?
• What messaging points should you be pulling into every client touchpoint?

Hit play if you’re ready to be the one clients recommend in local Facebook groups and to their friends. And if this episode resonates, come say hey on Instagram @lashbizbabes or @xoericaschram!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you.

We go beyond aesthetics here. You’ll hear why branding isn’t just your cute Canva palette and how the way you talk about your business can shift everything from who books with you to how easy content creation becomes. Whether you’re a solo lash artist or running a full team, hit play for the steps that will help you finally get clear, confident, and consistent in how you show up online.

What you’ll learn in this episode:

• The sneaky reason your captions feel stiff, awkward, or like you're just rambling into the void
• Why “aesthetic” branding is only half the story (and what you’re likely skipping over)
• How a simple “brand reference sheet” can become your new content cheat code
• What is the real difference between being seen as just another lash artist vs. being chosen?
• A breakdown of brand messaging using airline seats, recliners, and skincare
• How can you talk about what makes your biz amazing without sounding braggy or basic?
• What ChatGPT can actually do for your content plus how to make it sound more like you
• How repeating yourself (strategically) is actually the key to standing out, not annoying your audience

Ready to make content feel less like a chore and more like it’s actually working for you? Hit play now and let’s dig in!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry and how she’s helping fill them.

We chat about everything from attracting high-end clients and money mindset to navigating pregnancy while lashing. Brittany also shares how the ALA can support you through educational resources, “lash therapy” chats, and even affordable insurance for solo lash artists. Tune in for wisdom, laughs and plenty of real talk.

What you’ll hear in this episode:

• What exactly is the American Lash Association and how does it support solo lash artists?
• THIS is what keeps your clients coming back (spoiler alert: It’s not just your technique)
• What’s it really like to lash through pregnancy?
• What shift in your money mindset could take you to the next level of growth?
• What’s included in ALA membership? (There’s so much!)
• Why does showing your personality online matter more than a perfect lash map?
• How can you use local networking and influencer collabs to build a strong client base?
• The real impact of pricing too low and what to do instead
• How many clients you actually need to make the money you want-it might not be what you think!

Hit play and get fired up. Then grab your spot for the upcoming ALA webinar with Erica and use the code below to save your seat!

Join the American Lash Association → Use code LASHBIZBABE40 to get $40 off the year membership - making it only $105 for a year!

This includes exclusive discounts on your favorite brands, courses, and events. Digital downloads, money worksheets, and form templates. Get protection with discounted liability & disability insurance. Access to weekly webinars & free business education from industry leaders. Private Members-Only Facebook Group + Networking Opportunities. A free subscription to the ONLY Lash Industry Magazine. Group “Lash Therapy” for lash-life support, tax & money management resources.

Connect with the American Lash Association:

• Website: https://americanlashassociation.org
• Instagram: https://www.instagram.com/americanlashassociation/

Mentioned in this episode:
The Big Leap by Gay Hendricks
Secrets of the Millionaire Mind by T. Harv Ecker

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next - whether that’s expanding into education, launching a product line, or simply reimagining how to make your schedule work for you.

This is the heart-to-heart you didn’t know you needed if you’ve been quietly craving more freedom, flexibility, or purpose beyond the chair. I offer questions to ask yourself to get clear on what you actually want and how to build it with intention minus burnout.

What you’ll hear in this episode:

• What if you love lashing yet want something more?
• Should you raise your prices, reduce hours, or expand in a new direction?
• Is education or coaching the right next step for you?
• The real cost (and reward) of hiring help or building a team
• The social media tip you need if you plan to pivot
• How do you build confidence as an educator before launching anything?
• The real low-down on starting a product line and you need to consider
• How can you align your business with the life you want, not just the income?

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next. Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-call

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between charging your worth and staying rooted in service.

Have you ever taken or taught a lash class and thought, “There has to be a better way?” Ashley shares the behind-the-scenes of her journey from barely getting 10 lashes on a model (relatable, right?) to helping build a national network of high-integrity trainers who are raising the bar. This convo is packed with real talk, big dreams, and a-ha moments about money, legacy, and what it really means to build something that lasts.

• The wild story of Ashley’s first lash class and how it shaped her mission
• Why the “industry standard” for education is way too low
• Why did charging higher prices for lash classes make Ashley feel guilty?
• How free education became Ashley’s north star and the business model that made it possible
• What makes a truly great trainer? (spoiler: it’s not just about lashes)
• Why creating legacy might matter more than chasing applause
• What are the real differences between being a lash artist and running a lash education business
• How will the PLA Power Trainer program change the future of the lash world?

Ready to rethink what’s possible in beauty education and feel wildly inspired while you’re at it?! Hit play, then come hang out with us on Instagram and let us know what resonated most.

About Ashley:
Ashley Gonzalez is a lash artist and educator known for her honest approach… no gatekeeping, no judgment, just support and guidance to help you grow. With over a decade in the industry, she’s passionate about educating others not just to level up their skills, but to move the entire industry forward. Ashley believes artistry isn’t about chasing trends to fit in, it’s about finding your voice and building something that people will remember you by.

Connect with Ashley:
Instagram

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beautiful in-between moments that came with it.

Whether you're feeling burnt out or just wondering if it’s okay to want something different, this episode is for you. I peel back the curtain on my decision-making process, how I knew it was time to move on, and the fears (and freedom) that came with it. Grab your coffee, take a breath, and let’s talk about what happens when your dream stops feeling like the dream.

What you’ll hear in this episode:

• The moment I knew I hit my “max” as a lash artist
• Why resentment can be a flashing neon sign
• The mindset shift that helped me let go without guilt
• How can you tell when your business no longer fits your lifestyle or goals?
• What starting over really felt like (hint: not cute, but worth it)
• Why changing your mind doesn’t mean you’ve failed

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at now, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next.
Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-call

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.

I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what’s getting clicks, and what you can start doing today without burning out or going into content overload.

If you want to make TikTok work for your beauty biz—this one’s for you.

What you’ll learn in this episode:

• Why the viral chase is killing your momentum (and what to do instead)
• The mistake most beauty pros make with hashtags (it’s costing you $$$)
• Why “boring” videos might secretly be your best performers
• How to get TikTok’s creepy-smart algorithm to actually work for you
• Why putting your face—and your opinions—on camera is game-changing
• How to start posting on TikTok without doubling your workload
• How storytelling can turn casual viewers into obsessed, loyal clients
• The pros and cons to controversial posts that reach beyond your audience

There are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one’s gonna light a fire!

Resources:

• Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder!
  Check it out here: https://f.mtr.cool/WRLGLA
• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down to earth.

Shelby shares insights behind running events like Lash Boss Summit, how she avoids burnout between business and motherhood, and why knowing your body might be the biggest business hack you’re not using yet. We also chat about the future of the lash industry, why continued education can make or break your future client base and more!

Tune in to be inspired (and take notes) from Shelby’s incredible business growth and personal journey along the way.

What you’ll hear in the episode:

• What inspires Shelby to keep expanding her lash empire?
• How motherhood cracked open a whole new way of managing time
• Shelby’s must-do routines for getting ahead and staying sane
• How does cycle syncing help with productivity, launches, and conflict resolution?
• How to spot a valuable industry event vs. one that’s just trying to sell you stuff
• Tips for introverts who want to make real connections at events (without the small talk hangover)
• Why the lash industry is thriving because of women who give freely
• The advice every ambitious mama needs to hear (especially when guilt tries to creep in)

Hit play then share your favorite takeaway! Screenshot and share what you loved about the episode or send me a DM - I’d love to hear from you.

About Shelby:
Shelby is a salon owner and educator in Austin, Texas with two brick and mortar locations - Pink Lady Lash and Lash Boss University. She's the organizer of Lash Boss Summit and Lash Boss Retreats and also hosts Lash Boss Radio.

Connect with Shelby:

https://www.instagram.com/shelbythelashboss

Lash Boss Summit: www.lashbosssummit.com

Lash Boss Retreats: www.lashbossretreats.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life.

From personal loss to unexpected life changes, I share what grief has looked like for me as a beauty business owner and how I’ve made space for both mourning and momentum. You’ll hear about the small habits that helped me get out of bed, the boundaries I had to draw, and the power of asking for help even when it's uncomfortable. If you're in a season of heartache and still holding everything together, this one’s for you.

In this episode, you’ll hear:

• How do you keep going when it feels impossible to get out of bed?
• Why is it important to let yourself actually feel your feelings — and how do you even do that?
• How can you care for your body when your mind and heart are in survival mode?
• When it’s okay to scale back, and how to do it without guilt
• Why might putting your phone down be one of the best things you can do for your healing?
• What support can look like even if you don’t have a village nearby
• The wellness practices that help shift my day and help re-center.

If you’re in the thick of it or supporting someone who is, I hope this episode brings you some comfort, practical support, and a reminder that you’re not alone.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career.

We dive into the behind-the-scenes truth of how she went from barely scraping by with part-time jobs to being recognized by the lash industry’s
biggest names. Spoiler alert: her journey involved burnout, a few thrown tweezers (so relatable!), and a whole lot of figuring it out the hard way.

Tune in for our convo on industry innovation, modern lash education, and why consistency and community are so key to lash artists’ growth and success.

In this episode, you’ll hear:

• How Sandra went from survival mode to building a lash empire
• The unexpected way she became Lash Trainer of the Year (plus bts of applying for the Lashie Awards!)
• Why throwing her tweezers (almost) led to her signature technique
• What do most lash trainings miss and how do we fix it?
• How she built a 16-person team and why she scaled back
• Real-talk about burnout, boundaries, and building better, not bigger
• What was the mindset shift that transformed her confidence and business?
• Her top tips for consistent client retention that solo artists can use

More about Sandra:
Sandra Lee is the 2024 Lash Trainer of the Year and a PLA Powered Trainer within the Trainer Pro Network. As a 2x Lashie Award-winning educator and founder of Lashfullee Academy & Studio, she has spent the past six years developing innovative techniques like the Lashfullee 3-Second Fanning Method to help lash artists improve speed, consistency, and quality. Sandra is known for her personalized, hands-on training and mentorship that empowers others to thrive in the lash industry. Her mission is to help artists become consistent and efficient by sharing real solutions to the struggles she once faced—so they don’t have to.

Connect with Sandra:

• Instagram: www.instagram.com/lashfullee

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn’t sugar-coat the hard stuff but also reminds you why you started? That’s exactly what this episode is. For our 100th episode (still can’t believe it!), I bring it back to where it all began - just me, my mic, and sharing from my heart to you.

I share 33 lessons I’ve learned through building businesses, raising a family and figuring things out as I go. Some are personal, some are practical, all from the heart. If you’ve ever felt like you’re doing this alone, I hope this reminds you: you’re not.

What you’ll hear in this episode:

• The hard truth about chasing goals and still enjoying the present
• How can you handle bad reviews without spiraling?
• Where do you draw the line between having boundaries vs being flexible?
• Why giving grace (to others and myself) has changed everything
• What daily habits actually move the needle (hint: not constant hustle)
• Why surrounding yourself with the right people is so important
• Life is short - be cringe!

THANK YOU for listening to Lash Biz Babes! This podcast wouldn’t be the same without you. While I celebrate 100 episodes, I’m also celebrating you and cheering for you every step of the way.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!

This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays and learn how to grow, scale, and thrive in your lash or beauty business.

💻 Get lifetime access to the full conference replays for just $128

✨ Or split it up - 2 monthly payments of $68

Tap the links below to choose your option and start learning today!

Pay in Full: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247394

Payment Plan: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247396

Connect with the speakers + panelists:

Erica: https://www.instagram.com/xoericaschramm/

Linda:https://www.instagram.com/littlelindaslashes/

Jasmine:https://www.instagram.com/jazzysglambar_/

Deb:https://www.instagram.com/debbazzle/

Brenda:https://www.instagram.com/beautybybibillc_/

Tee the Brand:https://www.instagram.com/iamteethebrand/

Rebecca:https://www.instagram.com/msbeelashed/

Sydnee:https://www.instagram.com/pacificbeautycove/

Michelle:https://www.instagram.com/imperfectionisbeautylashes/

Mo:https://www.instagram.com/lashluva/

Kaitlyn: https://www.instagram.com/she_beauty.and.education/

Jenna:https://www.instagram.com/jennacarrollcoaching/

Crystal:https://www.instagram.com/bkeyelashes/

Francesca:https://www.instagram.com/itsfrancescarmz/

Cecilia:https://www.instagram.com/ceciliawiscomb/

Jennica:https://www.instagram.com/jennicaminer_fnp/

Cristina:https://www.instagram.com/itscristinafard/

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ready to ditch the 9-5 and go all-in on your beauty biz but also kinda sweating over health insurance, savings, and whether this whole “being your own boss” thing will actually pay the bills? You’re not alone, friend. In this episode, I pull back the curtain and get real about what it looked like when I left my 9-5 job in 2018 to go full-time in my lash business - as a brand new mom with big dreams and a tiny human who wouldn’t sleep.

I also share how my husband and I are prepping as he gears up to go full-time in his electrical business. Yep…two self-employed parents, three kids, one mortgage, and a whole lotta spreadsheets. We’ll talk financial prep, mindset shifts, and what it actually takes to make the leap.

If you’re in the thick of planning your exit strategy or already made the leap but need to find your footing, this episode is your permission slip, pep talk, and practical guide all in one!

In this episode, you’ll learn:

• What I wish I knew before leaving my 8-5 job to go full-time in my lash business
• How having a partner with a steady income impacted my journey (we need to talk about this more!
• What are the money planning moves we’re making as a two-entrepreneur household?
• Why consistency is the key to predictable income
• Tips for buying a home when you’re self-employed (from my personal experience)
• How to create a marketing and visibility plan that doesn’t rely on hope and hashtags

Hit play and let’s talk about what it really looks like to make your beauty business your full-time gig.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Is continuing education actually worth it... or just another thing beauty pros feel pressured to invest in? In this episode, I share my own real-world journey through lash trainings, trial-and-error, and that moment I realized, years in, that there were skills I desperately needed but never got in school. (Spoiler: It wasn’t more lash maps.)

I also open up about what I wish I’d done differently, how to know when it’s time to invest in a course (and when it’s not), and what kind of education really helps you stand out - not just in your skills, but in your income, freedom, and confidence as a solo beauty business owner. Plus, I give you a peek into the Lash Biz Babes Conference and why it’s become such a full-circle moment for me.

What you’ll learn in this episode:

• What’s missing from most beauty school curriculums?
• How to figure out what kind of education you need next
• Can the right course actually fast-track your income?
• What should you ask before signing up for any class or coaching?
• How bad habits (in biz or technique) holding you back
• What’s one mindset shift that could change everything?

If you’ve been debating whether that next training or business course is worth the money (or just feeling overwhelmed by all the options), this one’s for you.

Speaking of continuing education, have you gotten your ticket to Lash Biz Babes Online Conference 2025?! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Use code “LBB2025” to get $50 of your ticket. (Available for the pay-in-full option only) Learn more and grab your ticket atwww.lashbizbabesconference.com.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Are you in a business rut and secretly wondering if you should just start applying for jobs again? In this episode, I dive headfirst into the mindset spiral so many beauty business owners find themselves in when things slow down. Whether your books are looking sparse, the algorithm’s being shady, or your inner critic is louder than your kid during a tantrum, I’ve been there - and I share what’s helped me flip the script.

This one is a heart-to-heart (with a little tough love) for anyone who's ever felt like throwing in the towel. Building a business isn't just strategy. It's energy, mindset, and believing you still have something to offer, even when the bookings aren’t flooding in. I also share a few personal stories, including the very real, sometimes hard, conversations that helped me triple my business last year. Hit play for a mindset reset!

What you’ll hear in this episode:

• The mindset pattern that quietly sabotages growth
• How to flip the script on the “market is saturated” fear
• Why your daily actions might not be matching your big goals (and how to fix it)
• The surprising connection between your messy house and your business success
• My favorite non-toxic way to deal with negative self-talk (without stuffing it down)

If this hit home, come hang out with us at the Lash Biz Babes Online Conference May 3rd & 4th for two days of real talk, strategy, and connection with beauty pros who get it. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Lash Biz Babes Online Conference tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket atwww.lashbizbabesconference.com

Ready to learn more about the Lash Biz Babes Online Conference and hear all about this year’s incredible speaker lineup? Then hit play now! I share all the details about this unique conference in this episode.

From client building to websites to managing burnout, our speakers are ready to deliver impactful information, tips and advice every beauty business owner needs in 2025 - and beyond.

In this episode, you’ll hear:

• What sets Lash Biz Babes Online Conference apart from other conferences?
• Who is the Lash Biz Babes Conference for?
• All of the perks you get with your Conference ticket
• How this Conference will help you grow personally and professionally
• The incredible speaker lineup chosen specifically to help you in your business and life
• Plus, you won’t want to miss the speakers on our panels and extended Q&A time

The goal of the Lash Biz Babes Online Conference is to help you learn, grow and feel truly supported in the beauty pro community all from the comfort of your own home! I’m pumped and can’t wait to see you there!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Do you want to stand out as a lash artist in your area or blend in? In this episode, I dive into the latest trends shaping the lash world and, more importantly, how you can use them to set yourself apart.

Whether you're in a packed city or a tiny town, staying on top of education, techniques, and client preferences is what separates a good lash artist from a go-to expert. Let’s talk about what’s hot, what’s fading, and how you can position yourself for long-term success.

What you’ll hear in this episode:

• Are you unknowingly blending in with every other lash artist?
• What are the biggest lash styling trends right now—and should you follow them?
• How brown lashes and color matching are revolutionizing client customization
• Is the technique you learned a decade ago holding you back?
• The lash industry is in it’s in-person events era! (why that matters for you)
• Lash artists who are thriving prioritize THIS

These aren’t just “here today, gone tomorrow” trends. This is how you build a long-term career in the lash industry with clients who see you as the only option - and how you keep yourself having fun and thriving in your business!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever feel like you’re doing everything right, but clients still aren’t coming back consistently? You’re delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up.

From the first time they find you online to the moment they (hopefully) rebook, every client interaction matters. And if your books aren’t as full as you’d like, it’s time to take a closer look. I’m talking about the small shifts you could implement today that make a huge difference. This episode is full of lightbulb moments and easy fixes - hit play and boost your client retention asap!

What you’ll hear in this episode:

• Are there sneaky red flags that your client experience needs work?
• Why some clients disappear without a word - and how to keep them coming back
• This key process could be confusing people (and costing you clients)
• The subtle signs during an appointment that a client isn’t totally loving it
• How can you get more referrals without feeling pushy or awkward?
• What’s one simple tweak you can make this week to boost retention and client loyalty?

Grab your pen and notebook. You’re sure to be inspired after listening. It’s time to turn those one-time appointments into loyal, raving fans and keep your current clients returning happily!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth.

As a social media manager for beauty professionals, I’ve seen what converts and what’s just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.

What you'll learn in this episode:

• Why a large following and going viral don’t always mean more bookings
• How to tell if your social media audience is actually local (and why it matters)
• What type of content brings in the most website clicks and bookings?
• The difference between visibility and conversion content
• How can you use data and insights to fine-tune your social media strategy?
• The easiest way to create engaging content without overcomplicating things
• How one spa gained 50+ local followers overnight - could you try this?

After listening you’ll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!

Come see me at Nails and Lash Expo where I’ll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.com

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again.

No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you’ve ever felt like you’re juggling a million things and still dropping the ball, this one’s for you.

What you’ll hear in this episode:

• The warning signs of burnout I ignored
• How my “leaky boundaries” made everything harder (and how I’m fixing them)
• Why taking a break or vacation usually isn’t enough
• The small daily habits that are actually making the biggest impact
• How I’m redefining success to prioritize joy, peace, and sustainability

This episode is all about giving yourself permission to slow down, reassess, and make changes that truly serve you. I challenge you to take a closer look at where you’re overextending yourself, identify what’s draining your energy, and start setting boundaries that actually stick. Business building doesn’t equal you having to be stretched thin. Hit play and let’s dive in!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

How do you juggle time between your kids, your business, and everything else life throws your way? In this episode, I share the time management lessons I’ve learned as a busy mom and business owner. Let’s be real: it’s not always easy, and I’m definitely not perfect, but I’ve figured out a few key strategies that help me stay on track, even on the most chaotic days.

I’ll walk you through the questions to ask yourself to help you figure out what truly matters to manage your time more intentionally and create systems that make your day smoother. If you're feeling overwhelmed, this episode is packed with tips and real-life examples to help you feel more in control of your schedule and less stressed.

What you’ll learn in this episode:

• How do you decide what truly matters when time feels scarce?
• Simple strategies that can help you manage your time more effectively as a busy parent
• Are you stuck in "busy work" that doesn’t move your business forward?
• How small, consistent habits will help you avoid feeling overwhelmed
• How do you balance deadlines and clients with family life without losing your mind?

Tune in for some practical, actionable advice on making time work for you so you can be a present parent AND keep your business growing!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Have you ever looked at someone’s gorgeous branding photos and thought, “Ugh, I wish I had pictures like that for my business”? The good news is you can have amazing branding photos, no matter your budget. In this episode, I share how I went from iPhone pics in my sister’s living room to professional shoots that truly showcase my brand.

Whether you’re ready to invest or need a budget-friendly option, I’ve got you covered with tips to help you plan a shoot that feels authentic, fun, and totally you. Hit play to get hype (and fully prepared) for your next branding photoshoot!

What you’ll learn in the episode:

• How can branding photos help you stand out and attract your dream clients?
• No budget for a professional shoot? Do THIS instead!
• Why you should not settle for just any photographer
• How to plan a branding photoshoot that actually fits your business vibe
• What’s the one thing I wish I had done differently in my early shoots?
• Is there a limiting belief holding you back from taking the leap?

FREE BONUS! Ready to map out your next photoshoot? I made you a cute little checklist to make your planning super easy. Grab yours here: https://ericaschramm.kit.com/photoshoot-guide

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beatycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Does social media feel like a full-time job you didn’t sign up for? You’re not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it’s worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I’ve got you covered.

I pull back the curtain on how my team runs social media for beauty businesses in our unique way, so you can see what we do and exactly how we help our clients. Hit play to discover if this could be the missing piece in your business growth.

What you’ll hear in this episode:

• What exactly does a social media manager do (and is it worth hiring one)?
• How do we create and manage content for beauty businesses across different platforms?
• What results can you realistically expect from social media marketing?
• Why “going viral” isn’t the goal—and what actually matters for growing your business online.
• How do we adjust social media strategies when engagement drops?
• The red flags to watch out for when hiring a social media manager.

If you're ready to get social media off your plate and start seeing real growth in your business, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! Visit www.beautycorpro.com to schedule a free call with me.

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Are you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others’ opinions. I’ve been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible.

If you can relate, hit play to hear how I’ve learned to break through those barriers and the mindset shifts that help me keep moving forward even on the tough days.

What you’ll hear in this episode:

• How have limiting beliefs shaped your actions without you even realizing it?
• Are you letting one bad post or negative comment stop you from showing up online?
• One small mindset shift you can make today to reframe your self-doubt
• Why is building your business (and social media) more like laying bricks than expecting instant results?
• What you can do when the opinions of others make you second-guess your big goals
• How focusing on what you can control helps you make consistent progress

I hope this real and raw episode inspires you to look at what’s holding you back, believe in yourself a little harder, and keep going - because you were born to do great things!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

View Details

Do you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business.

Whether you’re tired of the social media guessing game or just starting with local networking, this conversation will open your eyes to smart, effective ways to grow. Visibility isn’t just about posting more; it’s about showing up where it counts.

What you’ll learn in this episode:

• Why is visibility the most important and first step in your marketing strategy?
• The difference between a target audience and your ideal client (and why it matters!)
• Creative, low-pressure ways to network and build relationships in your local community
• Unique ideas for collaborations that can boost your visibility and grow your clientele
• Why are Facebook groups an underrated goldmine for getting in front of new clients?
• How to ditch the “post and pray” method and take control of your marketing
• How you can easily and simply implement your visibility strategy today!

You don’t have to be everywhere, doing everything, to grow your beauty business. Hit play to hear fresh ideas and actionable strategies that won’t feel overwhelming. Let’s make this the year you get seen and grow like never before!

Don’t Forget! Lash Biz Babes Online Conference is happening in May. Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

View Details

This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.

We’re covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I’ll also share some personal stories (like the time bookkeeping almost broke me!) and lessons learned along the way. This episode is packed with real talk to help you level up your beauty business.

Questions answered in this episode:

• Is the Nextdoor app worth using to attract local clients?
• What’s the best way to track expenses for a small beauty business?
• What’s your top piece of advice for posting on social media and in general? (This is a two-part answer!)
• How do you determine your target audience?
• Is collaborating with other businesses a smart move?
• What types of networking would you do in person?
• What’s been the biggest factor in growing your beauty business?

Hit play to get inspired, learn something new, and feel supported on your entrepreneurial journey. If you love this episode, don’t forget to subscribe, share with your lash besties, and DM me on Instagram with your own questions for a future Q&A episode!

Don’t Forget! Lash Biz Babes Online Conference is happening in May and Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

View Details

What if becoming the best version of yourself isn’t about doing more, but about living by your own standards?

In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make it happen.

This isn’t about adding more to your plate; it’s about making small changes that feel good and move you closer to your goals without the overwhelm. Grab a cozy spot along with your journal and tune in for a fresh take on personal growth and success!

What you’ll hear in this episode:

• Feeling stuck? This one question could change everything
• How does your personal growth directly fuel your business success?
• Why I’m ditching resolutions and living by standards instead
• My go-to rule for making decisions that actually add peace to my life
• How baby steps (and less guilt) can help you move forward without burnout
• Why giving yourself grace might be the best thing you do this year

Use this episode as a starting point to be the best (and ever-evolving) version of yourself and have an incredible 2025. Let’s do this!

Lash Biz Babes Online Conference is happening in May! Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

View Details

Are you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you’re a lash artist, educator, or beauty biz owner, I’ll help you map out a plan so you can avoid burnout while hitting your biggest goals.

You can apply this process to gaining new clients, selling more retail, enrolling more students and more! Plus, I include breakdowns and examples to help inspire you. Throwing spaghetti at the wall or winging it isn’t cutting it anymore. Grab a pen and notebook, press play (feel free to pause throughout and jot down notes and goals!), and let's create your roadmap to success in 2025.

What you’ll hear in this episode:

• The step-by-step framework to reverse-engineer ambitious goals into manageable steps
• Why traditional goal setting fails most beauty professionals - and what to do instead
• The one metric you MUST know (this is the key to business growth!)
• How to create a marketing plan that aligns with your goals
• One surprising way to avoid burnout in the new year
• Proven strategies to get more clients booking with you

You’ve got big dreams, and with the right plan, there’s nothing stopping you! After this episode, you'll have a clear strategy to implement immediately. Plus, get instant access to my companion Social Media Content Guide - your blueprint for converting followers into paying clients: https://ericaschramm.kit.com/c85536608c

Lash Biz Babes Online Conference is happening in May! Tickets will go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

View Details

How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of growth, and why it’s okay to not have everything figured out.

As we prepare to step boldly into 2025, it’s time to start thinking bigger for your life and business. If growing your beauty business on social media is part of your goals, let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online. Learn more at www.beautycorpro.com.

What You’ll Hear in this Episode:

• What lessons can we learn from the hardest and most rewarding moments of the year?
• How do you keep moving forward when life feels unbearably heavy?
• Why is asking for help so hard, and how can we get better at it? (I definitely have to keep working on this!)
• How anchoring into your “why” can pull you through the toughest seasons
• When it’s time to let go and how - from toxic relationships to services you don’t like providing
• Are you embracing systems and support in your business—or doing it all the hard way?
• How focusing on gratitude (even for the smallest things) can shift your mindset and help you through hard times
• What if you started thinking bigger for your life and business in 2025?!

This episode is filled with personal stories, hard-won lessons, and encouragement to push forward no matter what the past year has thrown your way. Let’s close out 2024 together and step boldly into the new year, stronger and more inspired than ever. You’ve got this, and I’m here to support you!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets real about what it takes to grow and thrive in the lash industry.

We talk about everything from how to stay relevant when the market feels oversaturated to why betting on yourself (even when you feel imposter syndrome creeping in) is a must. You won’t want to miss Becca’s creative take on diversifying your income with products and ideas that make you memorable. Plus, you’ll hear about the fun accessories she’s creating for lash artists!

What You’ll Hear in this Episode:

• How did Becca become a successful business owner and build a loyal clientele?
• What lessons did working at McDonald’s teach her about customer service?
• Why consistency is more important than perfection in building a lasting clientele
• What “sticking to your policies” says about you as a business owner
• Becca’s thoughts on navigating imposter syndrome (take notes, friend!)
• How to build a unique identity in a saturated industry
• Why Becca believes beauty services are recession-proof, and how she plans to stay relevant
• Why Becca is shifting away from selling lash application products to lash artist accessories and apparel
• How will AI impact the beauty industry?

This is a perfect year-end episode packed with laughs, real talk, and actionable advice for building a business you truly love. Press play now and get inspired!

About Becca:
Becca is a 9+ year veteran in the lash industry based in Arizona. She just opened up her own salon suites and sells lash supplies from glue to lash trays. Currently, she is transitioning into developing her own apparel, accessory, and jewelry line for the lash industry. In 2025, she’ll host group events, such as Thirsty Thursdays, where the girls can get together and practice lash fanning to help build more lash community across the Arizona valley.

Where You Can Connect with Becca:
Instagram: instagram.com/msbeelashed
Website: www.bombini-spa.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’ve been dreaming of!

As someone who’s had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it feels to finally show up for yourself. This episode is about encouraging you to do the same—because you deserve a life full of joy, presence, and growth.

What you’ll hear in this episode:

• A challenge to show up for yourself and make the most of the final weeks of 2024
• Are fear and limiting beliefs secretly holding you back—and how can you overcome them?
• Lessons you can learn from my personal healing journey to reclaim peace and joy in your life
• Why it’s okay to be grateful for where you are while still wanting more
• What mindset shifts can help you take up space and fully embrace your goals in 2025?

This is your sign to stop playing small. Tune in for all the feels, motivation, and a little nudge to take the next step toward your goals in 2025!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Feeling overwhelmed with keeping up on social media? Let’s fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn’t have to be hard!

Whether you’re juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to-follow strategy to streamline your content creation and free up your time. It’s time to stop posting on the fly and start posting with purpose - because your business deserves more than just winging it.

What you’ll learn in this episode:

• How can planning your content in advance save your sanity (and time)?
• The secret to standing out online—even in a saturated market
• Why is your brand messaging the game-changer you’re probably skipping?
• How do you build a ‘content vault’ that makes posting a breeze?
• What’s better: showing up every day or staying consistent?
• How can the right hashtags and keywords help local clients find you?
• The five content types every beauty biz owner needs to post
• How small daily habits lead to big-time results with content creation
• What’s one thing you can change today to get more organized for 2024?

If you’re ready to show up online confidently, wow your dream clients, and make social media work for you, this episode is for you. Hit play now, and don’t forget to download your FREE Social Media Content Guide. It contains 27 content ideas to get clients booking with you!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Wouldn’t it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.

I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses!

What you’ll learn in this episode:

• How can retail sales feel natural instead of pushy?
• What are the best products to pair with your services for easy sales?
• How to boost holiday sales with gift baskets
• What profitable service add-ons require little extra time or cost
• How can you talk about retail and add-ons in a way that feels authentic to you?
• Expert tips for using your social media to promote these extras

Lash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season! If you’re looking to get help with promoting these revenue-boosting services for your salon or beauty business' social media pages, we’d love to support you! Head here to set up a time to talk: www.beautycorpro.com

Resources:

• Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.com

Where We Can Connect:

• Let's Be Friends on IG! www.instagram.com/xoericaschramm

View Details

Have you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry.

We dive into why brow services are a perfect complement to existing beauty services like lash extensions, lash lifts, and facials. Megs shares how offering brows—such as threading, lamination, and tinting—can fill gaps in your schedule, create upsell opportunities, and boost client retention. Plus, she explains why adding brow services doesn’t have to be complicated or expensive, making it a smart move for beauty professionals looking to diversify their income.

What You’ll Learn in This Episode:

• How did Megs become a booked solid brow artist?
• Should you niche down or try to “do it all” fresh out of esthetics school?
• Why Megs chose threading over waxing or sugaring
• How adding brow services to your menu can boost your income
• Megs’ advice for getting over the fear of losing income when niching down
• Why staying up-to-date on trends and education helps you stand out from the competition
• Why are lash artists an ideal service provider for threading?

If you’re looking for a new service to offer your current clients, attract new ones and overall boost your income, tune into this episode!

Where to Connect With Megs:
Website: www.theeyebrowgoddess.com
Instagram: www.instagram.com/the.eyebrow.goddess
Podcast Instagram: www.instagram.com/browducation

LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!

The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!

Get on the Presale Access List:

https://ericaschramm.kit.com/09cf3d7175

Presale Tickets once they are live:

www.lashbizbabesconference.com

Where We Can Connect:

• Let's be friends on IG! www.instagram.com/xoericaschramm

View Details

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring.

From choosing deals your clients can’t resist to boosting visibility, you’ll hear the strategies I’ve honed while helping beauty businesses like yours pull in thousands during this high-demand weekend. But wait—this episode isn’t just a checklist; I share stories and insights from clients who’ve crushed their holiday sales goals.

What You’ll Learn in the Episode:

• What’s the secret to planning a Black Friday sale that actually boosts revenue without discounting your worth?
• Make money on Black Friday without feeling glued to your phone or computer
• What’s the best way to create hype for your sale so clients are ready to buy before it even starts?
• Should you offer package deals, discounts, or something totally different?
• How do you turn holiday sales into long-term loyalty instead of one-time buys?
• The common mistake businesses make when launching a sale, and how can you avoid it (You’ll remember this forever!)
• How you can use email and social media to keep your sale visible—without feeling like you’re annoying your followers
• What back-end systems can you set up in advance so you can truly relax and enjoy the holiday?

Whether you’re a solo lash artist or a spa with multiple locations, tune in to make sure your Black Friday isn’t just profitable but smooth and stress-free!

LASH BIZ BABES ONLINE CONFERENCE 2025 PRESALE LIST! We are coming back for year 3 on May 17th and 18th, 2025! This is our two-day virtual conference to empower solo beauty business owners to physically, mentally, emotionally, strategically, and financially thrive in your beauty business. You'll learn from industry experts, ask your questions during the Q+As and panels, and make new online friends in the industry! Plus, you can do it all from the comfort of your own home!

The $99 ticket presale is from 11/29-12/2. These are the lowest tickets available! Prices will go up next year as the online conference gets closer. Get on our presale list to be the first to know when presale tickets are live!

Get on the Presale Access List:
https://ericaschramm.kit.com/09cf3d7175

Presale Tickets once they are live:
www.lashbizbabesconference.com

Resources:
Metricool Social Media Post Scheduling

View Details

CONTENT WARNING: Before proceeding, please be aware this episode contains discussions of sexual assault and trauma throughout.

This week, I sat down with Bryce Sechler, the innovative creator behind the Un-Stripped Method, and had a conversation that I know you’re going to be inspired by. Bryce’s journey is more than entrepreneurial; it’s a powerful story of overcoming personal trauma, building resilience, and finding purpose through creativity and leadership.

We get personal and deep as she opens up about surviving some incredibly tough experiences, including her healing journey and how she channeled that energy into redefining her career and leadership in her salon. Bryce also shares how she came up with the unique Un-Stripped Method, a unique fanning technique that is changing lash artists’ lives, and how it can improve your application time and volume lash sets!

What You’ll Learn:

• How a less-than-stellar job experience at a franchise lash salon led to the creation of the Un-Stripped Method
• What exactly is the Un-Stripped Method, and why is it gaining traction in the industry?
• How can creative outlets serve as a form of healing?
• Strategies for building a positive, inclusive work environment
• What boundaries do successful salon owners set between themselves and their teams?
• Bryce’s personal story of trauma, healing and resilience and how she’s giving back to help others
• How can lash artists support one another in building a strong community?
• The benefits of the Un-Stripped Method to your business and body!

This conversation is all about creating safe, supportive spaces (for clients and for ourselves) and serves as a raw and real reminder of the power of perseverance.

About Bryce:
Bryce Sechler is the founder and creator of the newest industry fanning method, The Un-Stripped Method. Her story is one we are sure a lot of women can resonate with and is a true testament of strength, growth and not letting the past define you. She also just launched the start of her official new tweezer line, The Strip Tweeze Collection Tease Tweezer!

Connect with Bryce Online:
Instagram: www.instagram.com/un_stripped.academy
Website: https://un-strippedlbb.com/
Un-Stripped Method Masterclass: https://un-strippedlbb.com/products/the-un-stripped-method

Use code "LASHBIZBABES" for $50 off her course! 10% of all sales are donated to a Women's Domestic Violence and Homeless Shelter❤️

Where We Can Connect:

• Find Erica on Instagram: www.instagram.com/xoericaschramm

View Details

Are you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this one

This episode is filled with gems for anyone looking to build connections, become more business savvy, or find inspiration from a like-minded community. Lisandra shares the vision behind her event, what makes it unique, and how she and her team are creating an event that prioritizes both learning and genuine networking. Plus, there’s a special giveaway you won’t want to miss!

What you’ll hear in this episode:

• What surprising moment made Lisandra pivot into lash artistry?
• Why Lisandra wanted to host an event for nail and lash artists
• The hidden challenges solo beauty professionals face that Lisandra wants to solve
• Why this expo emphasizes quality time with vendors over packed classes
• How the Nail and Lash Expo is different from other events (you’ll love this part!)
• How can attending a beauty industry event recharge you and your business

Tune in to find out why this expo could be the perfect event to get fired up about your business and meet new friends!

About Lisandra:
With 15+ years in the beauty industry, Lisandra Ajazi leveraged her makeup expertise as an Executive to launch Lash Luks and become co-owner of Nail & Lash Expo.

Connect with Lisandra:
www.nailslashexpo.com
www.lashluks.com
www.instagram.com/lashluks
www.instagram.com/nails.lash.expo

Head over to Erica's Instagram to enter our ticket giveaway! One winner will receive a free ticket to Nails and Lash Expo in Fort Lauderdale, FL on April 6-7, 2025. Giveaway closes on November 12, 2024.

Where We Can Connect:
www.instagram.com/xoericaschramm

View Details

Have you been curious what lash industry events and conferences are like and how to have the best time when you’re there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you.

From meeting your new lash bestie and making meaningful connections to must-have self-care items and leveraging social media content, this episode is jam-packed with insights to truly make the most of your Lash Conference experience. You’ll also hear some tips for networking that you can use immediately in your area!

What you’ll learn in this episode:

• What are the pro’s and con’s of virtual and in-person events?
• The investment of attending events - what to consider as you plan ahead!
• Setting goals to make the most of your time at conferences (while still having fun)
• How to prioritize what classes to attend at The Lash Conference
• Practical networking tips to connect with speakers and brand owners
• Should you share your content from the event for your clients?
• All the behind-the-scenes fun of The Lash Conference parties!
• Essential self-care tips to balance all the fun, learning and networking (and be comfy!)

Lash events can seriously elevate your business and your personal life. Tune in and keep this one saved for the next event you attend!

Resources:

• The Lash Conference Details

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm
• Ready to finally get some help with your social media? Let's talk! www.beautycorpro.com

View Details

Are you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share with you!

We explore the challenges and rewards of salon ownership, the importance of good leadership in salon management, and the mindset shifts necessary for success as a beauty business owner. Jenna also shares her insights on transitioning from behind the chair to running a thriving salon, and ultimately, her decision to pivot into coaching.

What You’ll Hear in this Episode:

• The unexpected challenges of transitioning from solo artist to salon owner
• The numbers and metrics you need to know in your business if you want to expand
• How to handle the emotional aspect of stepping back from taking clients
• Balancing entrepreneurship with motherhood and personal life
• Signs that it might be time to pivot in your beauty business
• Book recommendations that can help beauty entrepreneurs level up their mindset
• How coaching can support your growth as a beauty business owner

Whether you're considering salon ownership or want to give your existing beauty business a boost, this episode is packed with practical advice and inspiration that will help you navigate your entrepreneurial journey.

More about Jenna:
Jenna is a lash and brow salon owner turned beauty business consultant and mindset coach. She helps beauty business owners build profitable and sustainable businesses. The beauty industry is exciting and ever evolving and with her decade of entrepreneurship and salon owner experience, Jenna offers dynamic and customized support with elements of mindset and personal development work along with business strategies to achieve your version of success.

Connect with Jenna:
Instagram

Resources:
“Relentless” by Tim Grover
“Winning” by Tim Grover

Connect with Erica:

• Let’s be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Ready to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the pandemic and how she's redefining success in our industry.

We also get into a candid discussion on the nitty-gritty of lash education and the changing landscape of licensing across states. We unpack the critical importance of proper training, the power of building a strong lash community, and Cre's mission to elevate both newcomers and seasoned pros in the field. Cre also gives us an exclusive inside look at the Elite Lash Convention she organized and her plans for future events. We chat about the significance of community support in the beauty industry and how events like these can be game-changers for lash artists at all levels, especially since many of us work solo!

What You’ll Learn:

• The unexpected ways lash artistry can transform your life and patience
• How to navigate the challenges of starting a lash business during uncertain times
• The inside scoop on lash licensing requirements and why they matter
• Tips for building a supportive community in the beauty industry
• The secret to retaining clients, even when you're still perfecting your craft
• What to expect at lash conventions and why they're crucial for your growth
• How the lash industry evolves every few years and ways to stay ahead
• The importance of setting boundaries as a beauty professional

From behind-the-scenes insights on hosting the Elite Lash Convention to advocating for higher industry standards, this episode is a goldmine for any lash artist looking to level up.

More about Cre:
From warehouse worker to lash educator, I empower others to embrace a life of freedom through the art of lash extensions. I believe that lashing is more than just a career; it's a lifestyle that opens doors to new possibilities. My mission is to inspire and teach others how to achieve not only professional success but also personal liberation through their craft.

Connect with Cre:

Facebook: https://www.facebook.com/lifestylelashacademy

Instagram: instagram.com/lifestylelashacademytx

instagram.com/lifestylelashacademyftworth

www.instagran.com/lash_artisan_

TikTok: tiktok.com/@lacrecialasheducator

Mark your calendar for Elite Lash Convention 2025! July 12-13, 2025 Oklahoma City, OK

Where We Can Connect:

• Let's be friends on IG! www.instagram.com/xoericaschramm

View Details

Are you struggling to create perfect volume lash fans or looking for ways to speed up your lash sets and fills? In this episode, I sit down with Crystal, the creator of the Fangirl Lash Tile, to discuss the groundbreaking product she developed. Find out how her frustrations with learning mega volume led her to invent the tool that’s changing the game for lash artists everywhere.

We dive into how the Fangirl Lash Tile can help lash artists of all skill levels create consistent, beautiful fans with ease. Plus, Crystal offers valuable insights on lash product selection and technique adjustments.

What You’ll Learn in the Episode:

• How did Crystal's background working at a lash salon franchise influence her journey as a lash artist?
• What inspired the creation of the Fangirl Lash Tile
• The many benefits of using the Fangirl Lash Tile and how it’s unique (every lash artist needs this!)
• Is the Tile easy to use even for lash artists set in their ways?
• Tips and advice for lash artists struggling to perfect their mega volume fans
• The perks of in-person lash events and conferences

Whether you're a seasoned pro or just starting out, this episode is packed with tips, encouragement, and inspiration to take your lashing skills to the next level!

About Krystal:
She began her career in the lash industry in 2015 managing products for a national lash franchise. She became a lash artist herself in 2020, and has recently released the groundbreaking new FanGirl Lash Tile which allows lash artists to create handmade lash fans easily and effortlessly. The FanGirl Lash Tile is an ergonomically designed masterpiece that reinvents lash artist's lives. Krystal’s deep understanding of the daily challenges faced by lash artists helped her craft a lash tile that ensures comfort throughout the day, eliminates wrist pain, and allows lash artists to see every detail and work with precision.

Where to Connect with Krystal:
Website: https://www.fangirllashcompany.com/
Instagram: www.instagram.com/fangirllash.co

Resources:
Get 15% off your FanGirl Lash Tile with discount code: FanGirl15

Where to Connect with Erica:
Let's be friends on IG! www.instagram.com/xoericaschramm

Lash Biz Babes has weekly episodes every Tuesday! Make sure to subscribe wherever you're listening to get notified when new episodes go live!

View Details

Do you want to level up how you run your beauty business? Or maybe you’re thinking about pivoting. Either way, in this episode, I share the biggest and most important lessons I’ve learned in my first year of rapid growth as a social media manager.

I’ll give you a real look at the ups and downs of owning a business and what you can do to grow, scale or even change it up! From spotting red flag clients and learning how to outsource to keeping your mindset healthy, even when life gets messy, I share tips and advice you can revisit on repeat.

What you’ll hear in this episode:

• One skill we can all learn to improve our business and client/team relationships
• How do you spot red flag clients?
• Do you know your numbers? (This is SO important!)
• How do you show up in your business when real life gets messy and hard?
• Is it time to stop doing it all yourself?
• The mindset shift that has truly helped me
• How one single action can change your life

This is an episode packed with reflections and insights that truly helped grow my business to where it is today and can do the same for you. Tune in then take action!

Resources:

• My Fav Platform for Scheduling Social Media Content and Getting In-Depth Reports - Metricool: https://i.mtr.cool/WRLGLA
• Ready to get some help with your social media? Let's talk! www.beautycorpro.com

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

View Details

In this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner.

Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again?

Tune in to hear my strategy and tips for creating a loyal customer base. We’re covering how to appeal to all five senses in your studio, how to handle challenging situations gracefully, and even simple ways to show your VIP clients extra love, without spending a lot of money.

What you’ll hear in this episode:

• The secret ingredient to client loyalty that most beauty professionals overlook
• Surprising ways to enhance your clients' experience before they even step into your studio
• A simple, low-cost gesture that can make your clients feel incredibly valued
• The delicate balance between friendliness and professionalism that keeps clients coming back

Where We Can Connect:

Let's be friends on IG! www.instagram.com/xoericaschramm

Are you looking to get help with your social media? Let's talk! We offer Facebook, Instagram, Google Business Profile, and TikTok management for salons and beauty businesses! We would love to help you get back to doing what you love and leave growing your social media to us instead :) www.beautycorpro.com

View Details

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.

We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students’ lives that have been changed because she stuck with her dreams.

What you’ll hear in this episode:

• How to stop caring what others think and do what’s best for you
• How do you turn not-so-great life experiences into a superpower?
• Why working with big beauty brands can help you in your solo business
• How can you build true self-confidence?
• Building a beauty business that makes bank AND makes a difference
• How do you stay true to your vision when other people don’t support it?
• Changing your business as your life changes
• What to do right now if you’re feeling stuck on the next step to take

Whether you’re new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.

Resources:
50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabe

Link: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpja

Where to connect with Kaitlyn:
Website: shesalonlash.com
Instagram: instagram.com/lash_madame_she
instagram.com/she_lash_university
Blog: sheisfree.substack.com

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

View Details

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs!

I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.

I'm talking about irresistible offers, finding your perfect audience, and why you need the right business foundation to be profitable. Join me and let’s get into the nitty-gritty of creating a business that actually makes money online!

What you’ll hear in this episode:

• A quick life update (and some exciting podcast news!)
• The hidden pitfall that catches most lash artists off guard when going online
• Why your "affordable" offer might be sabotaging your success
• What is an offer suite and what should you include to maximize your earning potential?
• Why a high-ticket offer is so crucial, and how can you develop one
• Are you promoting your new offer to the right audience?
• Master Resell Rights courses: Golden opportunity or potential trap?
• How to avoid imposter syndrome and hit your goals
• Strategies and examples for earning consistent monthly income online
• How I cracked the code on work-life balance (and how you can, too)

Whether you’re coming into this episode looking to diversify your income or craving the freedom to work from anywhere, you’ll walk away with a head full of ideas and inspiration.

And if you're ready to really accelerate your growth, check out my social media management services - We'd love to help you build a powerful online presence without the stress.

Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm

Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

View Details

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!

In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive into the story behind ILE, exploring Crystal's vision for creating inclusive, accessible events that truly serve the lash artist community.

We also cover building strong client relationships, the power of community support, and the importance of continuous learning. As a mom and business owner, Crystal also gets real about balancing it all.

Whether you're just starting out or looking to level up your lash business, this episode is full of inspiration and actionable tips. Trust me, you won't want to miss Crystal's behind-the-scenes look at organizing industry-changing events and her perspective on collaboration in the beauty world!

Key Takeaways:

• The unexpected skill from Crystal's past career that became her secret weapon in the lash industry
• The "aha" moment that birthed an international expo - and it's not what you think!
• Crystal's unconventional approach to balancing motherhood and empire-building
• This counterintuitive strategy that keeps Crystal's clients coming back for more
• A game-changing perspective shift for lash artists feeling stuck in their business
• The surprising way networking can transform your lash career overnight
• Sneak peek: The next big thing Crystal's planning for ILE

Hit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!

Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/

Connect with Crystal:
instagram.com/bkeyelashes

instagram.com/beautymobclothing

instagram.com/internationallashexpo

Where to Find Erica Online:

Let's be friends on IG! instagram.com/xoericaschramm

View Details

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.

This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them!

Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com

Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com

Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!)

And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned.

Let's be friends on IG: www.instagram.com/xoericaschramm

Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

View Details

You all have been asking so many questions about LBB Conference, so this is a quick & easy listen to help you learn all about it! I shared who this year’s speakers are, what you’ll learn, how it’ll work, a couple things we are doing differently this year, and a few tidbits in between. And most especially how this will help you grow your lash or beauty business this year! Use code LBB to get $50 off your ticket here: https://sso.teachable.com/secure/1259281/checkout/5537059/lash-biz-babes-online-conference-2024Learn more about the event, see the schedule, and more: https://www.lashbizbabesconference.comLet’s be friends on IG:My Page: www.instagram.com/xoericaschrammLash Biz Babes Page: www.instagram.com/lashbizbabes

View Details

In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more!

Her successful transition into going solo is a real life example of what can happen when you go all in, work hard, invest in your education and growth, and keep believing in yourself no matter what.

It brings up this question: What can happen for you if you had 6 months of self-discipline and sticking to your goals no matter what? A lot can happen with just one decision!

Here is where you can find Jazzy online:

Instagram: www.instagram.com/jazzysglambar_

TikTok: https://www.tiktok.com/@jazzysglambar_

Are you ready to grow and thrive in your lash/beauty business this year? Join us online on May 18th and 19th for Lash Biz Babes Conference! 2-days of speakers, huge giveaways, online networking, and more! You will learn on topics like clientele building, content creation, using AI as a personal assistant, website building, SEO (how to get found in searches), self-development, overcoming burnout, bookkeeping, and way more!

GET $50 OFF YOUR TICKET WITH CODE 'LBB' - Only for my listeners, because you're the best! Code only valid for pay in full option

Get your ticket here: https://www.lashbizbabesconference.com/

Let's be friends on IG! www.instagram.com/xoericaschramm

Social Media Management: www.beautycorpro.com

View Details

This week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more!I’m curious on your thoughts about the episode! DM me on IG and let me know what you think -> instagram.com/xoericaschramm Find Denys Online: Instagram.com/denydiva https://www.tiktok.com/@denydivaLash Biz Babes Online Conference tickets go on sale on March 16th! This is a 2-day, all online conference happening on May 18th + 19th for solo lash artists & beauty business owners who want to step into their empowered era. You will learn how to better support yourself physically, mentally, emotionally, financially, + strategically as a solo business owner this year🦋 learn more + get your ticket for $149 here - payment plan available! (prices will go up the closer the conference gets!): www.lashbizbabesconference.com

View Details

On this week’s episode, you get to listen in as Abby O’Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love.Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them feeling their best physically and mentally so they can avoid burnout and love their careers for a long time. She is the creator of Free Your Body Strength and Mobility Classes for Beauty Pros and the host of the Beauty Pro Wellness Podcast. Abby is also the co-founder of Wonder Podcast Productions, a podcast management agency.If you are struggling with burnout or wanting to have more balance in your life/business, then this episode is for you!Find Abby Online:Instagram: www.instagram.com/coachabbyoWebsite: www.coachabbyo.comPodcast Management: www.wonderpodcastproductions.com Mobility Class: https://freeyourbody.coachabbyo.com/Find Erica Online: Instagram: www.instagram.com/xoericaschrammThis week’s sponsor, Piper Rose Select Skincare: Ready to make more money without taking more clients? Piper Rose has created an eye serum roller bottle that is eyelash extension safe to retail to our clients! I have been using it for the last few months and LOVE it! Sign up for a wholesale account to get 50% off your orders & if you put, “Erica says Piper Rose Eye Serum Roller is the bomb x2!” in the notes box at checkout, they will send you 2 rollers for FREE with your order! Find all things Piper Rose Select Skincare here: https://piperroseselect.com

View Details

For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get better with creating content, or you're looking to find tangible ways to tap into your creativity in life and business this year, then this is the episode for you!

Find Kayla Online:

Website: www.kkartistry.com

www.educatedartistry.com

https://www.instagram.com/kkartistry_/

Let's be friends on IG! Find Erica here: www.instagram.com/xoericaschramm

Be My Lashentine Mix and Mingle event in Vancouver, WA on February 18th, 2024! Kayla is giving you 15% off your ticket with code: ERICA

https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477?aff=oddtdtcreator

Thank you to this week's sponsor of Lash Biz Babes, Piper Rose Select Skincare! As a master esthetician and lash artist myself, I was always on the lookout for high quality skincare products that are effective for my clients' skin while also safe to use with eyelash extensions. And that is exactly what this line is! Their eyelash extension safe eye serum roller bottle, Reviva Bright, is the perfect item to add as retail to your clients this year to keep your clients, their skin, their lashes, and their retention happy and healthy all at the same time! Use code 'eyes14' at checkout to get 14% off your order of eye serum rollers (you can sign up for wholesale too!) until Valentine's Day! And make sure to put that Erica sent you in the notes box :)

https://piperroseselect.com/

Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February!

⁠https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

View Details

As we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desire I have to make the most of it. If that is you too, this is the episode for you.

I hope you have the best year in 2024 full of fun, happiness, fulfillment, success, resilience, dedication, and rest. Obsess over the things that make you happy, don't wait to take action on your dreams and goals, and truly live life to it's fullest. I'm always cheering you on! Happy New Year, my friend!

Let's be friends on IG! www.instagram.com/xoericaschramm

Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February!

https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

View Details

As a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what helped along the way, and insight into making big decisions for your own beauty business, too. Let’s be friends on IG! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2024! A 2-day, all online conference for the solo beauty business owner who wants to step into her empowered era. Learn marketing, mindset, business strategy, and more from industry experts who have walked in your shoes before. Happening on May 18th + 19th, 2024. Watch from wherever. Win prizes. Meet new industry friends. We would love to virtually meet you there! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

View Details

Paid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let’s talk about it!

This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most realize, and I learned so much from talking with Deirdre! She is a wealth of knowledge and you’re sure to learn something new today.

Here is where you can find Deirdre online:

Instagram: www.instagram.com/definemarketingblog

Website: www.definemarketing.ca

The Booked Blueprint for $27: Her 1-hour strategy class where she’ll take you behind the scenes of a real life paid ads campaign and show you how she and her client booked 42 new lash clients in just 12 weeks👏🏼 https://www.definemarketing.ca/masterclass/

Let’s be friends on Insta! Here’s where you can find your host, Erica: www.instagram.com/xoericaschramm

LASH BIZ BABES ONLINE CONFERENCE 2024: Our year 2 dates have been announced! May 18th + 19th, 2024. This 2-day virtual event is for solo beauty business owners who are ready to step into their empowered era🦋 You will be empowered with support to physically, mentally, emotionally, strategically, + financially thrive in the world of beauty business. This is the lowest that ticket prices will be and the ONLY link currently available to get a ticket. I’ll be closing this $99 presale link on December 31st at 11:59pm mountain time! Tickets won’t go back on sale until February and the prices will go up❤️‍🔥 I’d love to virtually meet you in May!

Learn more about the event and get your ticket for only $99 here: www.lashbizbabesconference.com

View Details

You all have been asking this question this year, so I wanted to do a deep dive into what it's like to find a space to rent as a lash artist or beauty business owner! In my 9 years in the industry, I have worked in several different capacities including as a receptionist, booth rent, a salon suite, a w2 employee, from home, etc. And I've also rented from a few different landlords as well as toured several spaces. There are so many details that go into finding the right, long-term home for your beauty business, so my hope with this episode is that it helps you be thorough in your search and really understand what to be looking out for. Especially if it's your first time renting a space for your business, that can feel pretty exciting and nerve wracking, so I hope this helps you feel more prepared as you start your search!

Thank you to Prolong Lash™ for sponsoring this week's episode of Lash Biz Babes! Here is where you can shop all things Prolong: ⁠www.prolonglash.com⁠A bit more about the company: "Since it's inception in 2009, Prolong Lash™ has committed its efforts and expertise to providing the best aftercare products for the lash industry. From its humble beginnings in the front room of a house to taking the brand to a global scale, Prolong Lash has consistently listened to its customers and provided them with the solution they have longed for. It's no wonder they are the world's most loved eyelash extension aftercare specialists. Their mission is to provide business solutions to lash professional to become successful entrepreneurs. They educate and share their knowledge to create a thriving lash community supporting and helping each other grow."

Let's be friends on IG! www.instagram.com/xoericaschramm

Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Looking for some mentorship to really grow your beauty business? Here are all the current ways we can work together: https://www.ericaschramm.com/links#jCYuoq

View Details

You may know her from her viral reels on Instagram about lash extensions & eyes - now Dr. Janice Luk, OD, a Canadian based Optometrist who has been practicing for 7 years, is sharing SO much knowledge with us about eye health & lashes during this episode. Eye health is one of the most important parts of lash extensions that we can be prioritizing so that clients can have healthy eyes, continue getting extensions done, & for the longevity of our careers as lash artists. It is our job as the professional to ensure that we are continuing our education & expanding our knowledge on eye health to keep up with an ever evolving industry not just with products & techniques, but what is being learned about the eyes themselves over the years. In this episode, Janice shares with us what to look out for with client's eyes, when to refer a lash client to an eye doctor, a deep dive into allergic reactions to eyelash extensions & what causes them, the effects of extending lash lengths to the eyes, whether or not you should use Flonase on client's eyes, her take on UV curing lash adhesive, & more. This episode is literally PACKED with knowledge for you that every lash artist should hear!Make sure to share this episode with your lash friends, so they can increase their knowledge on eye health & lashes as well!Thank you to Prolong Lash™ for sponsoring this week's episode of Lash Biz Babes! Here is where you can shop all things Prolong: www.prolonglash.comA bit more about the company: "Since it's inception in 2009, Prolong Lash™ has committed its efforts and expertise to providing the best aftercare products for the lash industry. From its humble beginnings in the front room of a house to taking the brand to a global scale, Prolong Lash has consistently listened to its customers and provided them with the solution they have longed for. It's no wonder they are the world's most loved eyelash extension aftercare specialists. Their mission is to provide business solutions to lash professional to become successful entrepreneurs. They educate and share their knowledge to create a thriving lash community supporting and helping each other grow."Connect with Janice online:Instagram: www.instagram.com/ilukateyesLet's be friends on IG! Follow me here: www.instagram.com/xoericaschramm

View Details

This week's episode features one of my favorite people in the world - my lash bestie - Janessa Neves. Janessa is a master esthetician and lash artist of 13 years, an instructor since 2016, a mom, & a pro fitness athlete. She loves to share her passion and knowledge in the industry with other and loves helping others start their careers! She offers lash trainings & esthetician apprenticeships in Southern Utah.

She shares about burnout, imposter syndrome, practical ways to take care of your body even while busy, how she's managed to make lashing a sustainable career for herself, her thoughts on mom life as a beauty business owner, & more. I truly believe that everyone can use a little Janessa magic in their lives as she is just such a light to be around! If you are wanting to have a long-term career as a lash artist, this episode is a must-listen.

Are you a beauty business mom who is ready to put your health & taking care of yourself as a priority? Janessa will be doing an in-depth masterclass on September 27th 2023 inside the Beauty Mamas Community Membership! Come learn more from the expert herself on balancing business, babies, & exercise/wellness in your life! There will be a Q+A portion, so you can ask her all your questions! Join BMC & enjoy all the perks of being a member including monthly masterclasses from guest expert speakers like Janessa here: https://www.ericaschramm.com/beauty-mamas-community

Connect with Janessa Online!

Business IG: https://www.instagram.com/sassylash7/

Personal IG: https://www.instagram.com/lashesandlunges7/

Website with Trainings + Apprenticeship Info: https://www.sassylashandesthetics.com/

Let's be Friends on IG! https://www.instagram.com/xoericaschramm/

Ready to grow your beauty business? Find all the current ways to work with Erica here: https://www.ericaschramm.com/links#jCYuoq

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

You voted to hear about this on my IG stories, so here it is! On today's episode I told you the story of when a monsoon came through & flooded our lash studio while I was 7.5 months pregnant. It involves fires, floods, sinkholes, OSHA, the health department, & how the situation helped pull me out of burnout.

When we don't listen to our bodies & slow down when needed, we get put into situations where we are forced to take a break...and this situation was that for me. Although it was highly stressful, especially since I was so pregnant, I really learned a lot from it that helped shape my lash business to be more sustainable moving forward. If you are dealing with burnout right now or you just simply wanna hear some drama from back in the day (haha), then this is the episode for you to learn how to navigate it better!

Let's be friends on IG! www.instagram.com/xoericaschramm

Big announcement! The evolution of beauty business & motherhood is here! Welcome to Beauty Mamas Community: The Membership

For the mom who is ready to thrive in business AND motherhood.

Because you don't have to do it all on your own anymore <<
In this community of mamas, you will find support, strategy, friendships, & celebration as you grow your beauty business and navigate motherhood. There is NOTHING else like this in the lash or beauty industry!

Learn More + Join in Today <<

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

Welcome! In this week's episode, we're diving deep into the world of bookkeeping and tax preparation for beauty business owners. Our guest, Cassandra Galan, a seasoned expert in bookkeeping and tax preparation for lash artists and beauty business owners, is here to share her wealth of knowledge and insider tips.

Running a successful beauty business goes beyond just creating stunning looks – it's also about managing your finances effectively. Join us as Cassandra unveils common bookkeeping and tax mistakes that beauty business owners often make and, more importantly, how to rectify them. From confusing bookkeeping processes to tax preparation nightmares, Cassandra has seen it all and is here to guide us through the maze.

Ever wondered about the distinction between bookkeeping and filing taxes? Cassandra breaks it down for us, making it super simple to understand and offering actionable advice.

Feeling overwhelmed by the thought of sorting out your bookkeeping? Cassandra shares her expert strategies to help you organize your financial records and get your ducks in row before tax time rolls around again. You'll walk away with a newfound sense of confidence in handling your business's financial data.

But that's not all – we explore the often-overlooked aspect of choosing the right professionals to handle your tax filing. Cassandra shares red flags to watch out for when selecting a tax preparer, ensuring you don't fall victim to unscrupulous practices that could harm your business.

Tune in to this episode of Lash Biz Babes and get ready to transform your approach to beauty business finances. Cassandra Galan's insights are a treasure trove for lash artists and beauty entrepreneurs alike. Whether you're a lash veteran or just starting, there's something invaluable here for everyone. Get ready to take your bookkeeping game to the next level!

Remember to subscribe, rate, and review the podcast – your feedback fuels our passion to bring you the best insights and strategies to rock your beauty business! And it helps us to reach more beauty business owners just like you who are working on growing & thriving in our industry :)

About Cassandra: "I am a tax professional and bookkeeper with 5 years' of experience. I thrive in helping Beauty Professionals with their business accounting by helping them set themselves up correctly for taxes, organizing their books, and streamlining their processes. Being a mama of two and a small business owner myself, I can understand the frustration it is doing this on your own, and it doesn’t have to be that way. I take a lot of pride in my work and focus on trying to save you as much as I legally can with taxes and doing things the right way."

Where You Can Find Cassandra Online:

Instagram: @galanconsulting

Facebook: https://www.facebook.com/casigalan?mibextid=LQQJ4d

Website: https://cassandragalan.com/

FREE Guide! 75+ Tax Write Offs: https://ericaschramm.ck.page/d06f19b4a3

Let's be friends on Instagram! https://www.instagram.com/xoericaschramm/

Lash Biz Babes Meetup at LashCon in October! Are you going to LashCon this year? We are getting together for brunch before all the festivities start on Saturday, October 14th in Anaheim, CA! Come meet me & fellow listeners and have some yummy food! Please RSVP here if you'd like to come: https://www.ericaschramm.com/lbb-meetup

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

Ever thought about becoming an educator and sharing your knowledge with others in the lash industry? Today we're diving deep into the world of lash artistry education with none other than the incredible Liz Bussey, the founder of Glow Lashes and the ingenious mind behind the POLA (Principles of Lash Artistry) Retreat in the serene landscapes of Canada.

Listen into Liz's remarkable journey from lash artist to celebrated educator. She shares the pivotal moments that inspired her to take the leap into teaching, driven by a passion to elevate the standards of the lash industry. Unveiling the secrets to her success, Liz opens up about what she believes most lash education programs are missing and her unwavering vision of what comprehensive training should encompass.

With contagious enthusiasm (literally - she has the BEST energy!), Liz envisions the future of lash education and discloses what she wants to see integrated into training curriculums across the board. With her vast experience as an educator, her insights are a goldmine for both aspiring and seasoned lash artists.

She also shares all about her new POLA Retreat and how it's going to transform lash artists into educator's who are prepared to bring the best of the best to their students. Liz's dedication to enriching the lash industry through knowledge and artistry is palpable, and her story will inspire you to pursue your passions relentlessly.

Whether you're a lash artist, educator, or simply curious about the world of beauty and education, this episode promises to expand your horizons and leave you empowered to chase your dreams of being an educator!

Find Liz Online!

Instagram: https://www.instagram.com/lizbussey_lashcoach/

Website: https://www.glowlashes.ca/pola

Let's be Friends on Instagram!

https://www.instagram.com/xoericaschramm

Join the Lash Biz Babes Email List to be the first to know about everything LBB! Sales. tips + tricks, new episodes, & more: https://www.ericaschramm.com/links#KaIMUk

RSVP for the Lash Biz Babes Meetup in Anaheim, CA on October 14th 2023! If you're coming to LashCon (or even if you're not haha) I want to meet you!

https://www.ericaschramm.com/lbb-meetup

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

In this week's episode of Lash Biz Babes Podcast, I am joined by April Pahayahay owner of Lash Meka which is based in Kapolei, Hawaii. April takes us on an insightful journey into her world, where she has not only conquered the challenges of establishing a lash business but has also thrived in the beautiful yet costly paradise of Hawaii.

Tackling the high cost of living in Hawaii head-on, April shares her invaluable wisdom on knowing your numbers. She shares how she has found success by setting up her lash business for low expenses without compromising on quality - which is something we can all learn from regardless of where you're located.

But that's not all – April spills the beans on how to market yourself and your team effectively to stay consistently busy. And how she brings loyal clients in from the start. She also shares her insights and experiences with organic marketing versus paid ads. With a candid comparison of the two approaches, she unveils the tactics that have yielded the best results for her lash business.

And of course we had to chat about mom life! April lets us peek into how she manages the role of a thriving beauty business owner with the joys and challenges of motherhood. She opens up about her recent transition to mom life and what has helped her the most as she has navigated this new journey.

Whether you're a seasoned lashpreneur or an aspiring beauty business owner, you will definitely be able to takeaway tips & guidance from this episode. Tune in and get ready to elevate your lash business, no matter the hurdles you face!

Connect with April Online:

Website: https://lashmeka.net/

Instagram: https://www.instagram.com/lash.meka/

Let's be friends on Insta! https://www.instagram.com/xoericaschramm/

Lash Biz Babes Meetup at LashCon in October in Anaheim, CA! We are doing an in-person meetup! Come meet me, other listeners, & former guests while we have brunch together! It will be on Saturday, October 14th. More details to come. RSVP at this link so I can get a headcount :) https://www.ericaschramm.com/lbb-meetup

Ready to Grow Your Lash or Beauty Business? Here are all the current ways to work with me! https://www.ericaschramm.com/links#jCYuoq

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

On today's episode join us for an inspiring and insightful guest episode featuring Amanda Wagner, owner of Pretty Little Lash Co, as she shares her journey to success in the lash industry. During our chat, Amanda unveils her secrets to building a thriving clientele in a small town, attracting high-end clients, and gracefully navigating the challenges of mom life while running a successful business.

Episode Highlights:

1. From Passion to Success: Amanda takes us back to her beginnings and reveals how her passion for lashing and dedication paved the way for "Pretty Little Lash Co" to become the go-to destination for beauty services in their small town.
2. Mastering Client Attraction: Building a clientele is no easy feat, especially in a small community. Amanda shared her tried-and-tested strategies for attracting and retaining loyal customers. Learn the art of word-of-mouth marketing and creating exceptional customer experiences that keep clients coming back for more.
3. Standing Out in Your Area: Discover how Amanda managed to position her business as a premium service provider, catering to clients who are willing to pay full price - no questions asked. She shares her tips for elevating your brand, pricing your services, and offering unique experiences that set you apart from others in your area.
4. The Balancing Act: As a mom and a business owner, Amanda knows firsthand the challenges of juggling personal and professional responsibilities. Tune in as she shares valuable insights into how she grows and runs her business as a mom and how she retired her husband from his job.

Whether you're an aspiring lash artist, a seasoned business owner, or a mom looking to make her mark in the beauty industry, this episode will leave you inspired, motivated, and armed with actionable tips to build your clientele, attract high-end customers, and be a present mom in the process of it all!

So, grab your headphones and get ready to be empowered by Amanda Wagner's amazing story and insights!

Find Amanda Online:

IG: https://www.instagram.com/prettylittlelashco/

Website: https://www.prettylittlelashco.com/

Pretty Little Lash Academy: https://prettylittlelashacademy.mykajabi.com/

Let's Be Friends! Find Erica on Instagram: https://www.instagram.com/xoericaschramm/

Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Lash Biz Babes Meetup @ LashCon! We are doing an LBB get together on Saturday, October 14th in Anaheim, CA! Come meet fellow listeners & myself while we have brunch together. More details to come, but please RSVP at this link, so I can get a head count! https://www.ericaschramm.com/lbb-meetup

Ready to take the next step in growing your beauty business? Here are all the current ways to work with Erica including 1:1 coaching or online courses: https://www.ericaschramm.com/links#jCYuoq

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

For this week's solo episode, I'm answering a question I got asked in a lash Facebook group this week: "I'm curious to know how it looked differently in your business from lashing with babies at home to doing education with babies at home." So, in this episode I shared the behind the scenes of how I structured my business to be able to keep it running and growing smoothly while also being a present parent over the years.

I shared my experiences and insights behind how to pick your schedule, prioritizing tasks, why you shouldn't just be available to clients or flexible for them whenever, & the "balance" I have for business life and mom life. If you're feeling pulled in every direction with your business and feeling the mom guilt of not being around as much as you'd like to be with your kids, this will be a good listen for you!

Let's be friends on IG! www.instagram.com/xoericaschramm

Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Work with Me - See all my current options for coaching or online courses: https://www.ericaschramm.com/links#jCYuoq

Lash Biz Babes Meetup @ LashCon! We are getting together to do brunch on Saturday, October 14th in Anaheim, CA! Come meet other listeners, beauty business owners, & of course me and have some yummy food :) RSVP Here so I can get a headcount: https://www.ericaschramm.com/lbb-meetup

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

Guest episodes are back! This week we have the honor of hearing from Chris Bible, CEO of SheLuvsLashes.

She shared about being authentic in your journey, creating content that helps you to stand out, self-growth as you build your empire, & more. She is such a great example of this in her own business & social media presence.

If you have aspirations of growing your service based business, starting a product line, or being a lash educator, you will love listening to her share more of her story today.

Here is a bit about her:

“My name is Chris Bible (yup Bible like the book). I’m a free spirited entrepreneur who makes things beautiful for a living. Honestly, it feels like I’ve escaped the matrix. I help women gain confidence and financial freedom by enhancing natural beauty. Think Martha Stewart meets Beyonce!

I’ve mentored over 400 women on how to build a beauty empire from scratch. After launching SheLuvsLashes in 2015, it blossomed into a beauty bar, product line and training academy. Being able to curate multiple streams of income allows me to be excited when I wake up everyday! 

SheLuvsLashes goal is to help women escape the matrix and unapologetically create their own path to success through the beauty industry.”

Find Chris on Socials: IG: https://instagram.com/sheluvslashes

Website, Products, & Trainings: https://sheluvslashes.com

Find Erica on Socials: IG: https://www.instagram.com/xoericaschramm/

Lash Biz Babes Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources

Ready to Get Your Learn On? Check out these online courses designed to help you build your clientele, establish your personal brand, grow your audience, & more.

https://www.ericaschramm.com/online-courses

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

Get ready for some vulnerability, laughs, tears, real talk, & tangible takeaways that will help you to grow as a person, a business owner, & a mom in your journey of life!

It's wild to me how many moms are in the lash & beauty industries yet being a mom & beauty business owner is talked about very little. There isn't much support specifically for us, so its always been my goal with Lash Biz Babes to have this discussion more & to provide that support in our industry. I am leaning into this a lot more with the podcast & my business moving forward, so today I shared some of my experiences, struggles, & stories of motherhood & entrepreneurship. I also answered some questions from you that were submitted on IG & Threads!

I feel like my thoughts were a little jumbled & I just vulnerably shared from the heart here. So, I hope my messages come across clear enough. And I hope this can start more conversations about motherhood in the lash/beauty industries. If you are craving support as a mom & beauty business owner, I'm your girl! Let's talk!

Let's be friends on IG! @xoericaschramm

Free Resources for Beauty Business Owners: https://www.ericaschramm.com/biz-resources

Let's Work Together: Find all the options I have to work with me to grow your beauty business currently at: https://www.ericaschramm.com/links#jCYuoq

Lash Biz Babes Meetup @ LashCon in October 2023! If you are interested in coming, please fill out this form so I can get a headcount! We'll be doing a brunch together the morning of Saturday, October 14th :) https://www.ericaschramm.com/lbb-meetup

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

If you are a lash artist, hairstylist, esthetician, or a service provider in the beauty industry who is going to be rebuilding your clientele in a new area, this is the episode for you! Back in 2020, I had just moved to a new area where I didn't know anyone, & I rebuilt my lash clientele in less than 6 months. So, in this episode I shared some of the top strategies and tips that helped me to be able to do that, so that you can quickly grow your clientele in your new area! Some of these strategies can also be applicable even if you're just getting your clientele started for the first time ever.

Get your note pad out, because you're going to want to take notes on this one!

Links from today's episode:

• Lash Biz Babes Conference 2023 Replays: https://www.lashbizbabesconference.com/
• Audience Growth Accelerator Course: https://www.ericaschramm.com/audience-growth-accelerator
• Google My Business Masterclass: https://www.ericaschramm.com/gmb-masterclass
• Free Social Media Content Guide for Beauty Business Owners: https://www.ericaschramm.com/content-guide

Let's be friends on IG! www.instagram.com/xoericaschramm

Free Resources to Grow Your Lash or Beauty Business: https://www.ericaschramm.com/biz-resources

Support this podcast: https://podcasters.spotify.com/pod/show/lashbizbabes/support

View Details

Everyone talks about the things they did that got them clients or made them money…but what about the things that didn’t?😬

This week I shared with you 5 mistakes I made along the way in my beauty business that either made me lose clients or income, so that you can learn from these lessons as well!

Part of growing our beauty businesses is being able to objectively look at our business & pinpoint what went well & what can be improved. Not because we need to focus on our mistakes, but because recognizing these moments are how we are able to grow & continue making our businesses better & better! Lash Biz Babes Online Conference Official Event Replay is now available! If you missed out on the best online conference this year, you can now watch it wherever & whenever you’d like to! Get instant, lifetime access to 20+ presentations & the full conference workbook that will teach you in-depth on topics like client attraction, branding, transitioning past the service chair, building a successful home based business, transitioning into a suite & more! If you’re serious about growth in your solo biz this year, this is for you. This will only be available until the first week of July 2023!

Get yours for 50% off here: www.lashbizbabesconference.com

Let’s work together! I have private coaching spots now open along with a couple other ways to work together to grow your lash or beauty business. Find the best option for you here: https://www.ericaschramm.com/links#jCYuoq Free Resources to Grow Your Beauty Business: https://www.ericaschramm.com/biz-resources Lash Biz Babes Meetup! I will be going to LashCon in October & am planning a Lash Biz Babes meet up! If you’re going, I’d love to meet you there. More details to come! Reach out to me on IG if you’re interested, so I can get a rough headcount!

Let’s be friends on IG! I’m a follow back kinda person🥰 www.instagram.com/xoericaschramm

View Details

In this week’s episode, I shared a story with you that I’ve been gatekeeping for a long while as it’s pretty personal. But I wanted to share it with you today to encourage you in your journey to fully, fully go for your dreams. No more half assing it🩷I hope you can walk away from this episode feeling more inspired & motivated to do the work to grow & thrive in life & business.Let’s be friend on IG! www.instagram.com/xoericaschrammLooking to grow your beauty business? Check out all my free resources for you here: https://www.ericaschramm.com/biz-resourcesOr if you’re like nah I’m ready to learnnnn, here’s how we can currently work together🩷 https://www.ericaschramm.com/links#jCYuoq

View Details

With there being so many options for continued education these days, in today’s episode I shared with you how to decide what courses, conferences, coaching, trainings, etc. will actually help you grow your business. These are the actual questions I ask myself when I’m deciding whether or not to take a training or attend an event. I also answered the frequently asked questions we’ve been getting about Lash Biz Babes Online Conference this weekend - May 26th + 27th. Also, one question I forgot to answer: you don’t have to live in the US to attend! It’s online & you can have access from anywhere :) the time zones will just obviously be different for the live portions! Here is where to find all the details for the conference: www.lashbizbabesconference.comHere is a discount link to get $100 off your ticket: https://lashbizbabesacademy.teachable.com/purchase?product_id=4756121Let’s be friends on IG! www.instagram.com/xoericaschramm

View Details

I realized recently that I have not really shared my full story of how I got into the lash industry & all my ups & downs from the last 8.5 years of being a lash artist. So today, I got real, raw, & vulnerable. I’m telling you it all in hopes that you’ll be able to see yourself in parts of my story & won’t feel alone in your struggles. I also shared several mindset + business strategy growth tips throughout that you can takeaway to help you grow your beauty/lash business today. Let’s be friends on IG! www.instagram.com/xoericaschrammLash Biz Babes Online Conference is right around the corner! Come learn business skills like marketing, branding, client attraction, sales, mental health support, etc. that will help you grow your clientele, make more money, step up your social media game, own your expertise, become an authority, & truly get to live life on your own terms because of it. I can’t wait to see you there!Tickets are normally $399 right now, but here’s an exclusive link to get yours for $299 because ily & thank you for being a listener🩷 https://lashbizbabesacademy.teachable.com/purchase?product_id=4756121

View Details

ICYMI: the first ever Lash Biz Babes Virtual Conference is happening next month on May 26th + 27th! This 2-day event was created specifically for you - a solo beauty business owner - to help you overcome the unique struggles that you face as a solo owner to grow your business, make more money, make friends in the industry, & expand past the service chair. With topics such as personal branding, efficient backend systems, transitioning into a suite, building a successful home based biz, getting into offering e-books or online courses, becoming a salon owner, becoming an educator, and more, this conference is catered specifically to solo beauty business owners who have big goals and are ready to gain the clarity and knowledge needed to achieve them. In today’s episode I’m giving you the down low on who your speakers are, what you’re going to learn, & who this event is for! For all the details + to grab your ticket go to www.lashbizbabesconference.com

View Details

A lot of beauty business owners experience times of burnout and overwhelm when it comes to marketing and building your clientele. In today's episode, I'm going to share things you can do to streamline the process of building your clientele, so that you don't always have to play an active role in the process. AKA how to make it to where you can take breaks from social media, not have to post everyday, and still be filling your books because clients are consistently finding you. This is what I like to call marketing momentum & it's what helped me keep our books full with just 1-2 hours a week of maintaining our marketing strategy. When you build your marketing momentum, it does get to be easier, clients find you on their own, & you get to spend more time making money or doing things outside of you biz!

Google My Business Mini Masterclass: https://www.ericaschramm.com/gmb-masterclass

LASH BIZ BABES VIRTUAL CONFERENCE: A 2-day online event on May 26th + 27th for solo beauty business owners who want to grow their businesses, build their clienteles, make more money, get organized, up their social media game, gain more business skills + knowledge, make some internet friends in the industry, and expand past the service chair whether that's now or at some point in the future. Tickets are on sale now! Payment plan available :)

www.lashbizbabesconference.com

Let's be friends on IG! @xoericaschramm

View Details

In this episode, I shared some of the things I’ve been working through in 2023 so far, talked about mindset + mental health, & how working on those is a vital part of being able to grow our beauty businesses. Also, announced about LASH BIZ BABES VIRTUAL CONFERENCE🩷 A 2-day online event for solo beauty business owners who want to grow, thrive, & expand in the world of beauty business. This event will have over 13 speakers to help you grow your solo business. Happening on May 26th + 27th, 2023, come: Strengthen Your Service-Based Business. Explore Ways to Expand. Cultivate Your Business Skills. Make Industry Friends. Live Life on Your Terms. Tickets are on sale now at www.lashbizbabesconference.com !

View Details

I'm back from maternity leave, yay! In this episode I'm sharing my thoughts on how to get better engagement on Instagram for solo lash artists, hairstylists, estheticians, nail techs, etc. I've been having a lot of conversations about this topic recently and hear often about how the algorithm is to blame for low views and engagement. And while sometimes that could be the case, a majority of the time we can actually take a look at our content and pinpoint some reasons why it might not be performing as well.

Tune in to hear about how to increase your social media engagement and get more bookings from social media because of it!

If you're struggling with turning your followers into full paying clients or you're not sure how to incorporate connection and community into your social media content, my free Attraction Masterclass is for you!

DURING THIS FREE TRAINING YOU WILL LEARN:

• Who your ideal clients are
• What to post on IG to book clients
• How to stand out in your area online
• How to design a simple & effective content strategy
• How to ditch burnout & make posting on IG easy to keep up with

Get instant access to watch here: https://www.ericaschramm.com/attraction-masterclass

Let's be friends on Insta! Follow me here: www.instagram.com/xoericaschramm

Ready to grow your beauty business? Check out all my free resources here: https://www.ericaschramm.com/biz-resources

View Details

One topic that I do not see talked about enough in the beauty industry is taking maternity leave! This can be a nerve wracking thing to take an extended period of time off as a self-employed person. In this episode I shared my experiences with lashing while pregnant, taking maternity leave, ways to get clients back in the door when you come back to work, and just overall how to plan and be prepared for it effectively, so that you can enjoy your time off with your sweet new babe. 

Whether you are currently pregnant or thinking about starting a family, this will be a great episode for you to start thinking ahead and being proactive about it! If any of your beauty biz friends are expecting or wondering about this topic, please share this one with them :)

Let's Be Friends on IG! www.instagram.com/xoericaschramm

Free Business Resources for Beauty Business Owners: https://www.ericaschramm.com/biz-resources

Ready to Hit Your Clientele Goals This Year? Clientele Building Queen is for you! The 2-online course bundle for the beauty biz owner who is ready to break free of limiting beliefs + imposter syndrome, so they can build their loyal, dream clientele. >> Get the details + instant access here <<

View Details

For our first episode of 2023, let's talk about energy as a beauty business owner! Where we have so much on our plates at any given time, this can lead to feelings of burnout, overwhelm, and feeling stuck in our businesses and growth. If you are feeling this way or have ever felt this way, this mini-episode will give you some tangible ways to reset your energy inside and outside of your lash or beauty business to keep the energy fresh and be able to keep moving forward to grow your business.

Let's Be Friends on IG!

www.instagram.com/xoericaschramm

Ready to leave behind the imposter syndrome and limiting beliefs to build your dream clientele? Become a clientele building queen in my new, 2-course bundle available now through January 31st 2023.

Inside Clientele Building Queen you get access to TWO of my online courses: Booked Out Blueprint and The Breakthrough Event.

These courses will walk you through exactly what steps to take to kick your limiting beliefs + imposter syndrome to the curb, stand out in your area as THE go-to beauty service provider, and get clients booking and rebooking with you again and again.

Get more details + get started today: https://www.ericaschramm.com/clientele-building-queen

View Details

In this final episode of 2022, I shared 3 of the lessons I learned from my first year of being a full-time trainer and educator in the beauty industry, and what you can learn from them to continue growing your beauty business smoothly and sustainably in 2023.

Each phase of growth in our businesses comes with it's own set of ups, downs, challenges, & hurdles and being able to learn from those and evolve as a business owner is an important part of stepping into our next phases and growing our businesses. Tune in to hear a raw, behind the scenes look of how the year went for me. These will be valuable lessons for anyone no matter where you are at in your beauty business journey!

NEW Lash Business Policies Guide: Protect Your Time, Energy, & Income as a Solo Lash Business Owner. In this 30-page guide you will be able to evaluate your policies, update them, and learn how to effectively enforce them to help you grow your lash business sustainably in 2023!

Grab Your Copy for $8 <<

Lets be friends on Insta! Follow me here: www.instagram.com/xoericaschramm

View Details

If you want to consistently build your clientele without the burnout or overwhelm, this is the episode for you👌 This episode is a replay of an Instagram Live video free training I did this week. I had so many clientele building questions this week, so here's what you need to know about it!

In this episode I share what no other coach is talking about: the difference between short-term & long-term clientele building strategies, examples of each, & when to utilize them, so that you can keep your books full, not worry about where your next client is going to come from, and build your clientele sustainably without the burnout and overwhelm.

If you’re struggling with clientele building, I pinky promise this episode is going to help you🙌💓

Booked Out Blueprint Online Course: Master your social media strategy, so you can book clients faster with less time + effort on your part!

https://www.lashedbyericas.com/booked-out-blueprint

Let's be friends on IG! (+ catch my free video trainings like this while I'm live!)

https://www.instagram.com/xoericaschramm/

View Details

As we are winding down the 2022 year, tax season is right around the corner! In this episode, I brought on Michelle Cook, a certified public accountant, to share tips, tricks, & guidance for beauty business owners and first-time business owners about how to get organized for tax time, common mistakes that she sees beauty biz owners making on their taxes, how to cut down on the overwhelm that tax time can bring, what type of expenses actually count as a write-off, how to find a CPA to hire, and more!

One of the reasons I brought on Michelle specifically to the show is because she & her team cater specifically to beauty business owners' taxes and bookkeeping! They are such a great resource for our industry and truly understand the ins & outs of taxes as a solo beauty provider.

Here is where you can find her online: (highly recommend following her on IG! She shares so much good information there!)

Website: https://www.cartercookcpas.com/

Instagram: https://www.instagram.com/smallbusinesscpa/

TikTok: https://www.tiktok.com/@smallbusinesscpa

Let's Be Friends on Instagram!

www.instagram.com/xoericaschramm

Announcements: Lash Biz Babes Membership kicks off this month!

Are you a solo beauty business owner who wants to reach big goals in 2023?

Whether it is clientele building, increasing your monthly income, creating more sustainability in your biz, simple + effective marketing, or maybe smaller milestones in between, the Lash Biz Babes Membership is here to support you in reaching those goals.

The LBB Membership is a monthly commitment to growing your business in a group of like-minded solo beauty business owners who are all-in on creating thriving, successful, sustainable businesses that allow us to live our lives and achieve our dreams to the fullest.

Inside this membership you will have access to monthly support in the form of:

• Bonus Episodes
• Live Masterclasses
• Guest Speakers
• Lash Biz Babes VIP Support Group
• Q+A Sessions
• And more

Get more details & become a member here: https://www.lashedbyericas.com/lbb-membership

View Details

In today's episode a past student of mine, Khadijah, shares her journey in the lash and beauty industry of how she got started, building her clientele, opening a suite, & doing it all as a mama! She has inspired me so much this year with how dedicated she is to her biz, how much she's grown since opening her suite in February, and just her overall talent as a beauty provider and solo biz owner.

If you are considering opening a suite, working on building your clientele, trying to figure out the mom-business owner life, or just generally want to hear some guidance and inspiration from a fellow solo beauty business owner, then this is the episode for you!

Where You Can Find Her Online:

Instagram: https://www.instagram.com/shanl_beauty/

Website: https://www.shanlbeauty.com/

Facebook: https://www.facebook.com/shanlbeauty

Let's be friends on IG! https://www.instagram.com/xoericaschramm/

BIG ANNOUNCEMENT: Lash Biz Babes has launched a membership option! (& it's currently on presale!)

Lash Biz Babes Podcast has been helping listeners worldwide in 33+ countries build their clienteles, evolve their mindsets, & up level their businesses this year.And now we are taking the support to the next level!

I would love to introduce you to: The Lash Biz Babes Membership.

The LBB Membership is a monthly commitment to growing your business in a group of like-minded solo beauty business owners who are all-in on creating thriving, successful, sustainable businesses that allow us to live our lives and achieve our dreams to the fullest.

Inside this membership you will have access to monthly support in the form of:

• Bonus Episodes
• Live Masterclasses
• Guest Speakers
• Lash Biz Babes VIP Support Group
• Q+A Sessions
• And more

Each month will have a different focus topic and a minimum of 1-2 of the above listed events.

If you're ready to reach your big goals in 2023, whether it is clientele building, increasing your monthly income, creating more sustainability in your biz, simple + effective marketing, or maybe smaller milestones in between, the Lash Biz Babes Membership is here to support you in reaching those goals.

Presale is on now & goes until December 7th! This will be the lowest cost option to join the membership.

Get more details, see the upcoming schedule of events, & join today during presale: https://www.lashedbyericas.com/lbb-membership

View Details

In this week's episode, I broke down the 4 pieces of marketing strategy that you need to have in place to consistently book beauty clients to build a full loyal clientele. So often we get too caught up spending all our time & energy on things that aren't actually moving the needle forward in our beauty businesses and these are not actually helping us book clients. My intention with this episode is to help you simplify your clientele building efforts & get intentional with your action steps, so you can build your clientele faster than you ever thought possible! Whether you are new to the industry and just starting out, you've got some clients but want to fill in those empty spots, or whether you have a pretty solid clientele already but want to build more consistency into your bookings, this is the episode for you!

Big Announcement! Booked Out Blueprint is HERE! And its on pre-sale this week only! This online course is for solo beauty business owners who want to go from crickets to consistent clients by mastering your social media strategy, so you can spend less time online, book more clients, & make more money in your beauty business.

It is designed to walk you through exactly what steps to take to stand out in your area and get clients booking and rebooking with you again and again! Presale ends on Thursday, so now is the time to jump in & join us inside Booked Out Blueprint.

Here is the link for the full course details & to get access to the presale happening now: https://www.lashedbyericas.com/booked-out-blueprint

Let's be friends on Instagram! www.instagram.com/xoericaschramm

View Details

Are you a lash artist or beauty biz owner who struggles with showing your face online for your business? Are you ready to kick those limiting beliefs to the curb, so you can grow your business? Or do you want to learn some methods for dealing with criticism online and in-person? Then this is the episode for you!

In this week's episode, I brought back my friend, Emily Lywood, from one of the previous lash retention episodes to talk all things mindset! We covered so much during this episode such as money mindset, manifestation, limiting beliefs, dealing with criticism, comparison, showing up online, breaking through mindset blocks to grow your business, and so much more!

After having such good conversations about these topics ourselves in DM's to each other, we decided that it was about time we brought the conversation over to the podcast. I can't wait for you to listen in and hope you find it as beneficial and refreshing as we did!

Links From This Week's Episode:

Booked Out Blueprint Waitlist: https://astounding-inventor-3889.ck.page/72b2b68720

Retention Fix Online Course: https://emily-lywood-s-school1.teachable.com/p/retention-fix

Emily's Webinar Link Coming Soon! Will update when it's ready :)

Here's Where You Can Find Us Online:

Emily on IG: https://www.instagram.com/lashed_withemily/

Emily on TikTok: https://www.tiktok.com/@lashedwithemily

Erica on IG: https://www.instagram.com/xoericaschramm/

Erica on TikTok: https://www.tiktok.com/@xoericaschramm

View Details

Are you struggling to book beauty clients on social media? Do you post, promote, offer specials, & do alllll the things you can think of to attract clients online & it just doesn't seem to be working?

In today's episode, I'm going to help you troubleshoot what you can shift to start seeing results with booking clients online. I share the top 6 reasons why you're not booking clients from social media right now. These are applicable to anyone in the beauty industry - lash artists, nail tech, spray tan artists, hairstylists, etc! All 6 reasons are things I have personally struggled with in the past and obstacles that I've now been able to help my students overcome in their marketing online to build their clienteles.

So, if you want to use social media to get booked out, build your clientele, or go full-time in your beauty business, this is the episode for you!

Links from today's episode:

Free Content Guide: www.lashedbyericas.com/content-guide

Booked Out Blueprint - An online course coming at the end of October 2022 for solo beauty business owners who want to master using social media to book beauty clients, so you can build a full return clientele, spend less time online, & make more money! Join the waitlist here

Let's be friends on IG! www.instagram.com/xoericaschramm

View Details

We hear a lot about the negative side effects that using social media can have - the burnout, the time consumption, the comparison, etc. - but what about how to navigate those issues to keep growing our beauty businesses online?

In today's episode, I shared 6 boundaries that you can set with social media for you to create a healthier relationship with it, have the ability to consistently show up online to grow your biz, & cut out the burnout, comparison, and time consumption that many solo beauty biz owners deal with on social media. This isn't a conversation that I've ever heard of being had in the beauty industry, but as the world goes more digital, I believe its about time we start talking about it!

Free Beauty Pro Content Guide: https://www.lashedbyericas.com/content-guide

Let's be Friends on Insta! www.instagram.com/xoericaschramm

View Details

I asked on IG and TikTok over the weekend what your biggest struggle is when it comes to building your beauty clientele on social media & the overwhelming consensus was content creation! Today's episode is a short & sweet one where I share my top 10 performing social media posts that helped me turn Instagram and Facebook followers into full paying lash/beauty clients. 

If you ever get stuck with what to post, not knowing what to write about in caption, or just generally want some new content ideas, tips, & tricks for your solo lash and beauty biz, this is the episode for you! 

Get my full FREE Beauty Pro Social Media Content Guide with 26 social media content ideas for solo beauty business owners here: https://www.lashedbyericas.com/content-guide

Are we friends on IG yet?! Let's follow each other! www.instagram.com/xoericaschramm

Want to share about your products or services on Lash Biz Babes Podcast? If you offer products or services that would benefit solo beauty business owners, here is where you can find more information about advertising opportunities on LBB: https://www.lashedbyericas.com/lash-biz-babes-podcast#YPZKgy

View Details

If you are a solo beauty business owner who wants to:

• attract clients who are willing to pay full price/higher prices

• build a loyal af clientele

• have clients who refer all their friends & family to you

• take less clients & make more money

• be a go-to, highly in demand service provider in your area

• have a thriving, successful beauty business

Then this episode is for you! On today's episode, I share the 6 pieces that you need to have, do, & believe in order to book loyal, high paying clients, so you can take less clients, make more money, & truly get to enjoy life more fully outside of business.

This is for the solo beauty business owner who is ready to anchor into their next level self & create their dream clientele!

Introducing...Luxury Beauty Business:

Take less clients. Make more money. Book loyal, high paying clients. Create a beauty business & clientele that you freaking love. So you can FULLY enjoy life outside of business✨

From working a 9-5 & doing lashes as a side hustle...to thriving beauty business full of loyal, high paying clients.

If I did it, so can you🔥

Get all the details & join us in Luxury Beauty Business here: https://www.lashedbyericas.com/luxury-beauty-business

The live version of LBB kicks off on Monday, September 19th. The online course version will be available in December 2022, and I will update the show notes will a link to the online course version when it is available :)

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Interested in advertising your product or service on Lash Biz Babes Podcast? Get more information here: https://www.lashedbyericas.com/lash-biz-babes-podcast#YPZKgy

View Details

Are you a solo lash artist, hairstylist, nail tech, or beauty business owner who wants to use social media to build your clientele and grow your beauty business? Then this episode is for you!

This week I interviewed Jessica Paul, who is the owner of JP Beauty. She shares with us so many tips & tricks for using social media to grow your beauty biz, the power of connecting with your potential clients on social media, and how to get comfortable showing up on it for your business. 

Connect with Jess online:

https://www.instagram.com/jpbeautyx/

Take her Socials Masterclass: https://jpbeautyx.teachable.com/p/socials-masterclass

Let's be friends on Instagram!

www.instagram.com/xoericaschramm

& be on the lookout for a special announcement coming soon for a FREE masterclass coming up hosted by Erica! Be sure to follow me on Instagram to get all the details when it launches next week.

View Details

Have you ever wondered what it takes to build your lash or beauty clientele on TikTok? Or maybe you're using TikTok and not seeing many clients booking from it yet? If so, this is the episode for you! 

In this episode, I brought on Frøya Langengen, who has used TikTok to build a full clientele, become highly in demand in her area, get clients traveling to see her, and is now considering a price raise because of it all. She shares tips & tricks that you can use on TikTok to attract local followers and viewers, get them engaging with your content, and of course how to get them booking with you. 

This episode is a must listen for anyone who is ready working on building their clientele or if you want to learn more about the TikTok platform for your lash or beauty business.

Here is where you can find Frøya online & connect with her:

TikTok: https://www.tiktok.com/@froyalashes

Instagram: https://www.instagram.com/froyalashes/

Let's be friends on Instagram! Here is where you can find me: www.instagram.com/xoericaschramm

View Details

I've recently gotten a few messages and seen comments online from solo beauty business owners who are struggling with their appointment books and sales slowing down and not knowing what to do to increase them again. So, on today's episode, I share a whole list of tangible action steps that you can do even right after you listen to increase your bookings & sales in your lash or beauty business. This is probably one of my favorite episodes so far, because it has so many tips, tricks, & advice for you if you want to get more people booking and make more money in your biz.

This applies to lash artists, hairstylists, nail techs, spray tan artists, or anyone else within the beauty industry! I hope you are able to walk away from today's episode with some new ideas, fresh perspectives, & feeling empowered to take the driver's seat in your business again. Because we don't want fear and scarcity to be our driving factors any longer! If you loved this episode, please share it with your beauty industry friends, so we can continue to help solo beauty biz owners and continue to grow the podcast :)

If we aren't already friends on IG, you can follow me here: www.instagram.com/xoericaschramm

Course Links from Today's Episode:

Audience Growth Accelerator - Explode your local following and get seen online by local potential clients daily, so you can get seen, get booked, & get paid! This course teaches you everything you need to know to grow your local online following, get found in client searches, connect with your audience, all things content creation, & so much more! It's by far my fav course that I teach. Learn more about AGA & get instant access to it here: https://www.lashedbyericas.com/audience-growth-accelerator

Google My Business Masterclass - Build your clientele on autopilot with a Google My Business page. This masterclass teaches you everything you need to know to start, grow, and get bookings from GMB while spending less time online and more time with clients making money. If you don't have a GMB page yet or if your current one isn't getting you many bookings or inquiries, this is THE masterclass for you! Learn more about the Google My Business Masterclass & get instant access to it here: https://www.lashedbyericas.com/gmb-masterclass

View Details

Recently there's been a big push in the lash and beauty industries to "charge your worth" for your services. I don't agree with the sentiment, and today I am telling you all about why. If you've ever had a potential client tell you that you are "too expensive" or that you "charge too much" or anything else like it, and it made you feel bad about yourself, this episode is a must listen for you!

I hope you walk away from listening to this episode feeling uplifted and empowered to make price setting decisions in your beauty business that will allow you to be profitable and stand confident in your pricing. And I hope you know just how valuable, worthy, and deserving you are!

Let's be friends on Insta! www.instagram.com/xoericaschramm

Do you want to work less and make more by attracting loyal, high paying clients into your beauty business? If yes, then my online course, Luxury Beauty Business, is for you! LBB helps you master your marketing, align your biz with your ideal clients, and breakdown all your numbers, so that you can create your dream clientele and beauty business. To learn more about Luxury Beauty Business and to get instant access to the course, click here: lashbizbabesacademy.teachable.com/p/luxury-beauty-business1

View Details

If you've listened to the news or read articles online recently, you know that a potential upcoming recession is a big topic of conversation. As a small business owner, this can be a scary topic and bring up feelings of fear and nervousness. In today's episode, I talk about 4 ways to strengthen your lash or beauty business to continue to thrive and grow regardless of the state of the economy. Ensuring that your business has a strong foundation is so important if you want to have a full-time, thriving, career and business in the beauty industry.

My intent with this episode is two-fold:

1. To help you feel more confident and prepared moving forward with all the recession talk happening.

2. To help you be able to lead and make decisions in your business from a mindset of abundance, confidence, and growth instead of fear based decision making and leadership.

If this episode resonated with you or was helpful at all, I'd love for you to take a screenshot of it, share it on your IG stories, and tag me @xoericaschramm so that we can reach more solo beauty business owners with it! And of course, if we aren't already friends on IG, you can follow me here :)

Want to be a guest on Lash Biz Babes or advertise your product or service on the show? Find more info here!

Beauty Business Resources:

Lash Biz Babes Academy - Online Courses for Solo Beauty Business Owners Who Want to Build a Full Clientele: https://www.lashedbyericas.com/online-courses

Free Attraction Masterclass - Turn Your Instagram Followers Into Full Paying Beauty Clients: https://www.lashedbyericas.com/attraction-masterclass

View Details

One of the biggest problems that solo business owners in the beauty industry face is burnout. In today's episode I share 7 causes of burnout in your lash/beauty business and what you can do to either avoid it altogether or what you can do to navigate through it.

In this episode you will learn a lot about why setting up a sustainable business is so important, hear some of my own personal experiences with burnout and feeling resentment inside my business, what I did to navigate through those moments, and truly a more in-depth look at what it really means to create a business and life that you truly love.

If you are currently experiencing burnout inside your beauty business, please know that you don't have to navigate through it alone! And if you are looking for support with it, I do offer mentorship calls to help you kick burnout to the curb and truly get back to loving life & biz again. You can find more information and book a mentorship call with me here under the Mentorship Call option: https://www.lashedbyericas.com/s/appointments

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Academy: Online Courses to help you build a full clientele and make social media your client attraction machine! https://www.lashedbyericas.com/online-courses

View Details

In today's episode, I took a little bit of a different spin on one of my most commonly asked questions, "how did you build your clientele so fast?" I normally talk a lot about how I did it and what I did, but today I'm telling you all about 5 things that I didn't do or that weren't effective/beneficial to build my clientele quickly.

My hope with this episode is to be more transparent on the process, give a fresh perspective, & to help you remember that this is YOUR business. You get to build your clientele YOUR way & in ways that feel aligned for you. What works for someone else may not be the best option for you and vice versa.

So often we feel like we have to utilize certain marketing methods to book clients & it just truly is not always the case! I hope this episode helps open your eyes to the world of possibilities that you have in front of you to build your clientele and gives you permission to market your business how you actually want to.

If we aren't already friends on Instagram, you can find me here: @xoericaschramm

Luxury Beauty Business - The Online Course for solo beauty pros who want to attract high paying clients so they can work less & make more. This program is your elite blueprint to elevating your beauty biz and calling in your dream clients.

Inside Luxury Beauty Biz, you focus on mastering 3 steps:

• refining your client experience

• designing your intentional marketing strategy

• breaking down your numbers for success

For full course details & to get instant access today go to: https://lashbizbabesacademy.teachable.com/p/luxury-beauty-business1

View Details

In this week's episode, I talked with Emily Lywood all about retention tips, retention myths and misconceptions in the lash industry, how to get confident on camera, using Tiktok vs. Instagram to grow your beauty biz, & so much more! Emily and I originally connected on TikTok where she shares alllll the retention tips and tricks to help you master retention and make more money in your lash biz! This episode is for you if you want to learn more about lash retention or how to get confident making videos for your beauty business.

Here's where you can find Emily on socials:

IG: @lashed_withemily

TikTok: @lashedwithemily

Emily's Retention Fix Course Waitlist

Let's Be Friends on IG! You can find Erica here: instagram.com/xoericaschramm

View Details

In this week's episode, Claire Hooper talks to us all about using email marketing to grow your beauty business! Claire is a beauty biz educator who helps you develop systems in your business, so you can scale, make more money, & have more time.

Many solo beauty biz owners get overwhelmed at the thought of email marketing, but Claire broke it down for us and showed us just how simple & effective it can be! If you are wanting to grow your beauty biz and clientele off of social media, this episode is a must listen!

Here is where you can find & connect with Claire online: Website: www.vivienclaire.com IG: www.instagram.com/_clairehooper Email Marketing Course: https://www.vivienclaireacademy.com/courses/email-marketing-for-beauty-professionals

And if we aren't already friends on IG, let's change that! You can find me here: www.instagram.com/xoericaschramm

View Details

Today I went live on Instagram talking all about how to create the results you desire in your beauty business (aka the full clientele, the full paying clients, the thriving biz you're working towards). Now, its on the podcast for my multi-taskers who like to listen and work/clean/do other things haha.

In this episode, I talk about difficult situations that arise as solo beauty business owners, the root cause of these difficulties that we face, how to keep moving forward when those happen, how to create the results you're working towards in your business, & all about the upcoming Breakthrough Event⚡

The Breakthrough Event is a 1-day LIVE online event for solo beauty business owners who want to kick imposter syndrome and limiting beliefs to the curb, so they can show up & dominate the everyday growth of their beauty businesses.

This event is for you if you want to master:

• Stepping into your power as a biz owner
• Recognizing & navigating through self-doubt and limiting beliefs
• Breaking free from imposter syndrome as it arises
• Structuring your solo beauty business to avoid mindset blocks
• Giving yourself grace along the way & the ability to keep moving forward no matter what

I want to help you feel empowered, supported, and confident and give you the tools necessary to navigate imposter syndrome and limiting beliefs as a solo owner, so that you can continue to grow your business day after day even when your brain tries to tell you otherwise.

For all the details & to register visit: www.lashedbyericas.com/breakthrough

If you are listening after the live event has already happened, you can still jump in through the online course version! Here is the link: www.lashedbyericas.com/breakthrough

If you have any questions on the Breakthrough Event or want more tips & tricks on growing your solo beauty business, you can find me on Instagram here: www.instagram.com/xoericaschramm

View Details

In this week's episode, Gretchen & I talk all about community in the industry, using it to grow your biz, ways that the lash industry has changed over the years, how she and her husband, David, bought My Brand Lashes, & lash trainings.

My Brand Lashes is an eyelash extension supply and lash training company based out of Boise, ID. They offer quality and consistent products and game changing trainings and mentorship. Gretchen is a gem in the industry and truly a queen at connection and community. Come listen in to her stories, experience, & tips!

Here's where you can find My Brand Lashes online:

IG: www.instagram.com/mybrandlashes

Website: www.mybrandlashes.com

Let's be friends on Insta!

Here's where you can find me (Erica): www.instagram.com/xoericaschramm

LASH BIZ BABES ANNOUNCEMENTS:

Lash Biz Babes Academy is LIVE! If you are a solo beauty business owner who is ready to build a full clientele, grow your local following on social media, & attract high paying clients, these are the online courses for you! Check them out here :) If you have any questions or need help deciding which course would be the best for you, feel free to send me a DM on Instagram and let's chat!

View Details

Last week on Instagram I went live with Mo Hamil from Lash Out Texas & Lash Bash Texas talking allll about how to navigate slow books and slow weeks in your lash business, building your lash clientele, why learning marketing will change everything for you, mindset, & a few other topics in between!

Now, you get to listen to our live on the podcast! If you are working on getting lash and beauty clients, if you're running into burnout, or if you are feeling overwhelmed/stuck in your beauty biz, this episode is for you!

For more lash & beauty biz tips & tricks or to watch lives as they happen, find us on IG!

Erica: www.instagram.com/xoericaschramm

Mo: www.instagram.com/lashluva2

Check out Mo's Lash Bash eBook! The Ultimate Guide to Throwing Your Own Lash Bash Party:

https://www.lashouttx.com/store-1/p/lash-bash-e-book

View Details

One of the hardest pieces to navigate as a solo beauty business owner is the mindset part of growing your business. The ups & downs are challenging, and if you aren't able to navigate those, it can be really hard to grow your lash and beauty business. In today's episode I talked about 6 things I had to let go of in order to grow my lash business. I truly believe that mindset/energetics and strategy are BOTH required in order to grow your business sustainably, especially as solo owners.

So, in today's episode I deep dived into each of these 6 mindset blocks that I've worked through time & time again. And tips on how to overcome them yourself, so that you can build a full clientele and create a life that you truly love.

Let's be friends on IG! You can follow me here :)

Announcements:

Lash Biz Babes is an official sponsor of Lash Bash Utah! I will be at the event at EBL Lashes Headquarters on July 23rd in Lindon, UT. I can't wait to meet everyone! Lash Bash is a lash party for lash artists - essentially a networking event to come together as a lash community! There will be amazing swag bags & lots of fun to be had. And I am currently curating a special course just for Lash Bash Utah attendees that will be included in the swag bags! The event is SOLD OUT! & I am so excited to see you there!

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

If you want to use social media to build your clientele OR attract local students for your lash trainings, then this is the episode for you!

Today's episode is a surprise solo episode, because I wanted to talk to you today! Haha. In today’s episode I talk about finding a client attraction method that feels good to you, the biggest piece you need to be able to build your lash clientele on social media, tips for getting seen online by local potential clients, & a few random tangents here & there😂

If we aren’t already friends on Instagram, let's change that! You can find me here :)

Audience Growth Accelerator: If you are a solo beauty business owner who is ready to be seen online by local potential clients & explode your local following, so you can get booked & get paid, then this is the program for you! 

AGA Online Course: Here is the link for the online course version!

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

On this week's episode of Lash Biz Babes, I had the honor of interviewing the founder and CEO of Untamed Artistry, Cheryl Peng! She is a true gem, and shares so much knowledge with us today about products in relation to growing your lash business, insight into the manufacturing side of the lash industry, her expectation for the quality of lash products within the next 3-5 years, her take on pricing services, how to use storytelling in your marketing to attract dream clients, and speaks on truly being authentically yourself in all aspects of your business. Whether you are a solo artist, an educator, or a brand owner, this will be a great listen for you!

A little about Untamed Artistry: UA is a lash brand based in Canada. They are all about quality products, accessible education, and creating a community of lash artists who are their authentic selves.

Here is where you can find & connect with them online:

Website: www.untamedartistry.com

IG: instagram.com/untamed.artistry

Cheryl's IG: instagram.com/agoodenoughhuman

Pricing Webinar on YouTube: https://youtu.be/2mlPyGuIKyY

Lash Biz Babes Announcements:

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

Coming in hot with our second guest episode this week! Today we have Kari Bristow from Kari Designs on the show sharing her expertise with retention, clientele building, lash trainings, & mom life. She has been in the industry for over 11 years with 10+ of them being an educator. Kari is the retention queen of the lash industry, and brings so much knowledge, retention tips, & experience to the show today.

I can personally attest to how amazing of an educator that Kari is after taking her Retention Mastery Workshop back in 2020. It made such a difference in my lash retention, and I am excited for you to get to listen to her on the podcast today! To connect with Kari online, you can find her at:

IG: www.instagram.com/thekaribristow

Website: https://www.karidesigns.com/

Ready to build your clientele? I, Erica, built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

Today is our very first guest episode! It features Morgan McGrath of Ida Jane Lashes who shares her lash journey and experience with clientele building, word of mouth marketing, restarting her clientele 3 times, outsourcing, being a lash mama, & so much more! She shares a lot of relatable stories and gives some great advice for those who are wanting to grow their lash businesses!

Here is where you can find Morgan online & shop her amazing products!

Instagram: https://www.instagram.com/idajanelashes/

Amazon Store: https://www.amazon.com/s?me=A1CVOEGI4KGS3M&ref=sf_seller_app_share_new

Website: https://www.idajaneeyelashextensions.com/store/p151/Ebook-_How_To_Become_A_Booked_Lash_Artist.html

Ready to build your clientele? I, Erica, built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

Ever get scared to take risks in your biz, or scared to put yourself out there and what others will think? This is the episode for you! We talked all about the most powerful tool you can use to build your lash clientele and create a beauty business that you love. That tool being - You! Leveraging the power of being yourself, shifting your mindset, & truly loving who you are to be able to attract like-minded clients and create a biz that feels good to you. If we aren’t already friends on IG, let’s change that! You can find me here :)

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

No matter where you're at in your lash journey, the lesson shared in today's episode is one that we all can learn from and implement as we are working on growing our lash and beauty businesses! This episode is short & sweet, but teaches a powerful lesson in mindset with a dash of strategy.

Let's be friends on IG! You can find me here :)

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

On today’s episode I talk in-depth about the most important skill you need as a business owner to build and retain a full lash clientele. And how it applies to the entire process of a client’s experience start to finish. This podcast is applicable to lash artist, spray tan artists, nail artist, or anyone in the beauty industry! If we aren’t already friends on IG, let’s change that! You can find me here 💕

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

In today’s episode, I break down the who & the what of content creation and how to plan out your content in a way that feels aligned to you. Let’s make showing up online sustainable for you as a solo beauty business owner! If we aren’t already friends on IG, you can follow me here 💕

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

Balancing lash biz & babies is a topic that is not talked about enough in the las industry. So, today I’m sharing my top 6 tips for how to build your lash clientele as a mom. This episode is short, sweet, & to the point! If we’re not already friends on Instagram, you can find me here💓 and if you found this episode helpful, I would love for you to share it with your lash mama friends!

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕

View Details

A big welcome to the Lash Biz Babes Podcast! This is a community for lash artists to come together, network, & build your lash businesses together. This episode is all about how I got into lashes, how I built my clientele in less than 6 months, & the three daily needle moving activities you can do to build your clientele & business. If we aren’t already friends over on IG, you can find me here💓

Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕