What Do You Do Next?: Recent Episodes
Martin Zerrudo
Ever wonder what your next step is in your direct-to-consumer e-commerce journey? Learn from sellers, SaaS providers, and strategic partners on what you do next to grow your business.
Jen Kruk, VP of M&A at Forum, talks to us about how important it is in eCommerce to surround yourself with the right kind of people.
Brandon Bastin, Senior Enterprise Onboarding and Training Specialist at Jungle Scout (Cobalt) talks to us about how the power of Jungle Scout can change the course of brands and give a real insight into your business.
Katherine Bakotic, Director of Brand Marketing at Branded, joins the show and shares with us how aggregators are adjusting to market headwinds in 2023.
Mark Simon, VP of Strategy at Celigo tells us about the power of automation and how Celigo can create pathways for true interconnected scalability and efficiency.
Divya Gugnani, CEO and Co-Founder of Wander Beauty and 5 SENS talks to us about what it takes to be a successful entrepreneur and what kind of mindset you need to be the "king" in your category.
Josh Hoffman, BDE from Moonshot, tells us about the stages of growth for online brands and explores the milestones from launch to growth to acquisition.
Ben Fletcher, CEO and Co-Founder of The Mothership, joins our show and expands on the concept of successful brand building online.
Fabricio Miranda is the CEO & Co-Founder of Flieber, Inc. He has been an entrepreneur since he was 26 years old. Flieber is the 7th company that he founded or joined in the very early stage.
Fabricio loves building businesses from the ground up. He is obsessed with the revolution that retail is undergoing, especially in the supply-chain space. He is an eternal optimist and I can't wait for the amazing future ahead!
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
**Fabricio Miranda is the CEO & Co-Founder of Flieber, Inc. He has been an entrepreneur since he was 26 years old. Flieber is the 7th company that he founded or joined in the very early stage.
Fabricio loves building businesses from the ground up. He is obsessed with the revolution that retail is undergoing, especially in the supply-chain space. He is an eternal optimist and I can't wait for the amazing future ahead!
Here’s a glimpse of what you’ll learn:**
- Fabricio Miranda talks about relocating to the US as a business decision
- Fabricio explains how he entered the online retail industry as an entrepreneur
- The preset and future vision of Fabricio for the Ecomm space
- Fabricio shares the lesson he learned from his biggest mistake
- Tool versus people to operate, grow and scale a business
In this episode…
Fabricio Miranda shares his journey as an entrepreneur since age 26. He talks about the difference of a business that is boostrapped from one where he had to consider his investors. Her further shares some views on your persona as an entrepreneur and his take on technology helping people focus on what matters instead of them replacing their jobs.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Fabricio Miranda, Founder and CEO of Flieber to discuss how they were able to make available the sophisticated tools big companies are using to small and medium sized businesses.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Fabricio Miranda on LinkedIn
- Flieber
- Darron Burke on What Do You Do Next?
- Misha Beatty on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
Sponsor for this episode:
This episode is brought to you by Seller Universe Ecommerce Group.
We provide essential Amazon and NetSuite service solutions for brand growth.
Seller Universe Ecommerce Group provides essential service solutions for brand growth and scale. We position brands for success through cost-effective growth initiatives and operational efficiencies. Our synchronized approach allows brands to dominate in today's complex, multiplatform ecommerce marketplace and ecosystem.
Our team at Seller Universe not only helps your brand on Amazon but we also do Netsuite implementation and anything that gives you a headache around inventory management.
To learn more about what we can do for you and your brand, visit
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
**James Dihardjo is a hands-on entrepreneur who personally connects and onboards clients for Merchant Spring.
A living example that there are no prerequisite to success but hardwork, determination, focus and planning.
His passion for their tool springs from his passion to give back to the customers who has been so supportive of their tool even early on.
Here’s a glimpse of what you’ll learn:**
- James Dihadjo talks about the life of a Saas founder
- Scaling the Saas business over the service provider business
- Jame explains the process over turning a concept into an actual viable product
- Insights on combating attrition
- James talks about what Merchant Spring can help business owners with
- What makes Merchant Spring standout
- James acknowledges the role customers played to Merhcant Springs continuous growth
In this episode…
If you have the idea and a good partner then nothing is impossible.
James Dihardjo has always been fascinated by softwares. Being in a service industry opened his eyes to the opportunity of a Saas venture that will help Ecommerce business owners manage their stores without hassle.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with James Dihardjo, Co-founder of Merchant Spring, to discuss how a tool can grant you access to multiple Ecommerce business in the easiest way possible.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- James Dihardjo on LinkedIn
- Merchant Spring
- Cory Pinegar of LinkedIn
- Teem
- Reach
- Misha Beatty on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
- Darron Burke on What Do You Do Next?
Sponsor for this episode:
This episode is brought to you by Seller Universe Ecommerce Group.
We provide essential Amazon and NetSuite service solutions for brand growth.
Seller Universe Ecommerce Group provides essential service solutions for brand growth and scale. We position brands for success through cost-effective growth initiatives and operational efficiencies. Our synchronized approach allows brands to dominate in today's complex, multiplatform ecommerce marketplace and ecosystem.
Our team at Seller Universe not only helps your brand on Am
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
**His exposure to the world of business and enterpreneurship at a very young age helped Cory see and cease business opportunities presented to him.
Taking his chance on a $1 business despite his dad’s unfavorable forecast of it’s success led to the growth of two businesses, both believing in the power of giving chances and evolution to remain current and relevant.
A degree from BYU, his dad’s entrepreneurial expertise and his natural hunger to find something to grow and meet a current need made the man Cory is now.**
Here’s a glimpse of what you’ll learn:
- Cory Pinegar shares his journey as a solopreneur and what he learned along the way
- What does it mean to lead from the front
- Why is empathy an important skill to have as an entrepreneur
- Cory explains Call Force and Teem
- What are the top 3 industries his company services
- Cory believes that location is not the basis of someone’s efficiency
In this episode…
Is there a one size fit all kind of leadership that will scale a brand to success?
Cory Pinegar was inspired by his dad’s emphasis on empathy in leading people. Though he was not directly taught by him, Cory picked up on his style and made it his own. Though there were some tough decisions to make in order to pursue growing a business, Cory kept at it and never once forgetting that it takes a team.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Cory Pinegar, Chief Executive Officer of Call Force (Reach) and Teem, to discuss how authenticity will drive the growth of a company and how it can open new perspectives in deciding for the right hire to fill a seat.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Cory Pinegar on LinkedIn
- Brett Pinegar on LinkedIn
- Conner Ludlow on LinkedIn
- Pam Keys on LinkedIn
- Teem
- Reach
- Darron Burke on What Do You Do Next?
- Misha Beatty on What Do You Do Next?
- Darron Burke on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
Sponsor for this episode:
This episode is brought to you by Seller Universe Ecommerce Group.
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
Emmet was influenced by his dad to get into the numbers and data industry. His experience in banking, tech and startup helped in building the Fortia Group.
**He moved to become Eagle Alpha’s executive chairman to focus on Fortia Group’s growth.
His refreshing view on the M&A industry is will help a lot of buyer and sellers alike have the best possible exit on the the eCommerce space.
Here’s a glimpse of what you’ll learn:**
- Emmet Kilduff shares what made him passionate in pursuing his carreer.
- He compares the difference in perspective between North America and Europe when it comes to business failure
- The origin and growth of Fortia Group
- Emmet gives an advice to help brands position themselves for acquisition in the current market condition
- What makes Fortia different and where it is headed in the future
In this episode…
**Preparation is the key to have a successful exit.
Emmet Kilduff as someone who has seen failure in one of his ventures, the wisdom he has gained helped in his view on the challenges in the Ecommerce and the M&A industry. He also gives some outstanding advise on how to thrive despite the market conditions.**
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Emmet Kilduff, Co-Founder & CEO at The Fortia Group, to discuss how to increases the chances of being acquired as a brand. Along with this he will explain Fortia Group’s exit strategy that allows them to be a step ahead from their competitors. He will also try to give a forecast of the economy and how it will relate to brands.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Emmet Kilduff on LinkedIn
- Paul Hanley on LinkedIn
- Fortia Group
- Exit Guide for Amazon FBAs
- Eagle Alpha
- The single biggest reason why start-ups succeed (Bill Gross)
- Misha Beatty on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
- Darron Burke on What Do You Do Next?
Sponsor for this episode:
This episode is brought to you by Seller Universe Ecommerce Group.
We provide essential Amazon and NetSuite service solutions for brand growth.
Seller Universe E
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
Jon is a successful entrepreneur, Amazon thought leader and also a realist. Before starting his own business, he spent 15 years working as an account director & strategist for some of the top digital agencies in ohannesburg, London, and Los Angeles.
He began his entrepreneurial journey in 2014 when he launched multiple private label brands on Amazon--all successfully.
Inspired by this success and the new flexible, restriction-free, and limitless lifestyle that came with it, he co-founded ZonGuru with Adam Hudson of Reliable Education. ZonGuru is an Amazon FBA tool suite to help more sellers achieve the same.
Here’s a glimpse of what you’ll learn:
- Jon talks about his introduction to the world of advertising, marketing, and eCommerce
- Jon explains what Zonguru’s origin
- How to create a scalable business on Amazon
- The turning point of Zonguru that lead to its growth
- Jon shares how he onboarded Stefan
- Strong belief on incentivizing employees
- Lightning round with Jon on some of Zonguru’s key features
- Jon shares his biggest mistake and proudest moments as an entrepreneur
In this episode…
Are you trying to find some inspiration to scale your Amazon business or get your start up on it’s legs?
Jon Tilley started out in the advertising world, but with the right connections found himself being drawn to the world of Amazon. In an industry where leading softwares has been utilized by Amazon sellers to scale their business Jon pushed forward and found Zonguru a spot to shine in the sun.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Jon Tilley, CEO of Zonguru, to discuss scaling an Amazon business and learning from mistakes to give their brand a better leverage for brand awareness and how being positive will always lead you to achieve your goals.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Jon Tilley on LinkedIn
- Zonguru
- Amazon Seller Insight Podcast
The Future Is Freelance
This show is for freelancers, sole traders, solopreneurs, digital nomads, consultants,...
Listen on: Apple Podcasts Spotify
The Digital Distillery - A Travel Guide to Digital Media & Marketing
The Digital Distillery takes place all across Europe, bringing together some of the...
Listen on: Apple Podcasts Spotify
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
Oleh Pylyp is an excellent business development manager at Inverita. He understands the needs of software development and works very well. He joined the Eprenz.com conference for entrepreneurs and asked good questions that led to one of the best solutions possible. Oleh lived in Ukraine for 22 years and helped people who are in need, especially during the war in Ukraine. Now he is in the US with his fiance whom he dated for two years, to pursue education and become a good businessman, as he believes that when you build a good company, you share a big impact in the society.
Here’s a glimpse of what you’ll learn:
- Oleh Pylyp talks about how communication in a company is very important
- What are the options when you want to develop software?
- Oleh explained the things people did not consider when developing an app
- How long does it take to develop an app and what are the costs that are involved and when can you typically start seeing a return on your investment?
- How fulfilling to create a software that will help for betterment of the world, especially helping child obesity
- Oleh shared his testimony on how he overcame the struggles during the war of Ukraine
- How Oleh established a connection even with start up companies
In this episode…
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Inverita
- Inverita on LinkedIn
- Oleh Pylyp on LinkedIn
- Book Face
- Nick Penev on LinkedIn
- Hello Tax
- Grant Cardone
- Grant Cardone on YouTube
- Misha Beatty on What Do You Do Next?
- Brian Nwokedi on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
Sponsor for this episode:
This episode is brought to you by Seller Universe Ecommerce Group.
We provide essential Amazon and NetSuite service solutions for brand growth.
Seller Universe Ecommerce Group provides essential service solutions for brand growth and scale. We position brands for success through cost-effective growth initiatives and operational efficiencies. Our synchronized approach allows brands to dominate in today's complex, multiplatform ecomm
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
Emma is a Masters Grad from The New School and NYU alum. She is a believer in the power of people, the written word, and the corny pun.
She is currently the head of marketing at 8fig.
**Founded in 2020, 8fig’s team consists of veteran e-comm, finance, and supply chain experts in Los Angeles, California, Austin, Texas and Tel Aviv, Israel. Together, we’re committed to our mission of propelling 10,000 sellers to 8-figure revenue by 2025.
Here’s a glimpse of what you’ll learn:**
- What is a growth planning tool?
- How to strategize cash flow?
- Emma discussed where the funding of 8fig will be spent
- How much funding is needed to be qualified? Or What is the maximum amount of funding to be prequalified?
- Emma explained the payment plan of 8fig
- Emma shared the strategic partners that provide supplementary support to 8fig
In this episode…
Do you want to know how to create a new way for ecommerce sellers to obtain financing as you go for more inventory purchases?
Emma Borochoff explained that the technology of 8fig claims to make financing up to 70% less expensive than a standard loan by optimizing a seller's cash flow strategy and injecting capital as necessary. Additionally, 8fig offers flexibility, enabling merchants to modify their plans based on demand and inventory requirements in order to add or cancel shipments before the initial batch sells out and prevent stock outs.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Emma Borochoff, Head Marketing of 8fig, to discuss producing and scaling a brand with quality service. Emma talks about how a growth plan infuses uncapped, continuous, and flexible capital based on the supply chain stages you plan using the platform's tool. 8fig walks you through building your Growth Plan, starting with selecting the product you want to grow.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Emma Borochoff on LinkedIn
- 8fig
- Airwallex
- Gong
- Udi Ledergor CMO of Gong on LinkedIn
- Liran Hirschkorn of Incrementum Digital
- Misha Beatty on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
- Darron Burke on What Do You Do Next?
Sponsor for this episode:
This episode is brought to you by Seller Universe Ecommerce Group.
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
**Omar Angri, founded Margin Business last 2014, with Emilie. As the travel that came along his former profession took his time away from his family.
With Margin Business, Omar was able to build partnerships that helped brands get into the Amazon EU market.
They have a set of team who specializes in the different languages of the 7 countries that Amazon EU operates in.
Here’s a glimpse of what you’ll learn:**
- Omar Angri shares how the idea behind Margin Business started
- Common challenges that sellers encounter when entering the Amazon EU market
- The Margin Business’ way of optimizing your listings
- Omar sees growth for Amazon and the eCommerce space in the next 10 years
- The opportunities Margin Business can help sellers take advantage of in the Amazon EU market
- Omar says learning is never ending and there is always something good to learn fromn others
In this episode…
If you’re thinking of expanding into the Amazon EU market, then Omar’s advices will surely be helpful in setting your brand up in the marketplace.
Omar Angri, is multilingual and this opened the door for him to build Margin Business. They specialize in listing optimization for brands that want to get into the Amazon EU Market. He keeps his team close and does not believe in doing hire on demand to get the job done in his business.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Omar Angri, Founder of Margin Business, to discuss the opportunities of US sellers into making in big in the Amazon EU Market and how partnerships and continuous learning help build brand awareness and success.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Omar Angri on LinkedIn
- Emilie G. on LinkedIn
- Nick Penev on LinkedIn
- Hai Mag on LinkedIn
- Stefano Puddu on LinkedIn
- Margin Business
- Hello Tax
- Zon Guru
- Helium 10
- EcomPartners
- Misha Beatty on What Do You Do
This Is The Day
A podcast about moving forward with your dreams, being brave and making big things...
Listen on: Apple Podcasts Spotify
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
**Nick Penev owns a partnership agency that was birthed by Hello Tax.
With an extensive experience of being an eCommerce seller himself, he helps connect brands and help them thrive in the eCommerce space, mainly focusing in Amazon.
Here’s a glimpse of what you’ll learn:**
- Nick Penev talks about how he came across Hello Tax while he was an eCommerce seller
- Usual brand owner mistakes when it comes to tax
- Amazon Sellers option to go to Amazon EU
- Hello Tax onboarding process
- Nick shares what differentiates Hello Tax from their competitors
- The importance of partnerships
- How Darron established a connection with big-brand retailers to market his company
- Nick paints a picture of the eCommerce industry in the midst of inflation and recession
In this episode…
Nick Penev, emphasizes the power of connection in replacing paid marketing.
Nick began his partnership agency to officially help connect brands, sellers, aggregator and agencies to grow the eCommerce space. It was not a popular idea back then but what he has created benefited a lot of people, not only his clients.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Nick Penev, Partnership Manager of Hello Tax, to discuss scaling your brand in Amazon, especially in Amazon Europe and the processes that needs to be done in order to successfully do this.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Nick Penev on LinkedIn
- Xtreme Power Brands
- Hello Tax
- Zon Guru
- Merchant Spring
- intelliRANK
- Mayan
- Lunch With Norm Podcast
- Wizards of Ecom Podcast
- Daron Burke on What Do You Do Next?
- Misha Beatty on What Do You Do Next?
- Brian Nwokedi on What Do You Do Next?
Your Future in Sales & Marketing
A podcast that can help you make great decisions to get the most out of your Sales &...
Listen on: Apple Podcasts Spotify
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
**Mark spent the past 6 years at WeWork focusing on Growth and International Expansion. During his tenure at WeWork, Mark held a variety of senior roles concentrating on opening new markets, growing and hiring sales teams, building out processes in existing markets, and helping troubleshoot priority markets.
Unybrands operate globally, with their headquarters located in Miami and additional teams based in Berlin, London, New York and Seattle. Their team is backed by successful growth and VC investors as well as European family offices allowing them to deploy their capital fast.
They are technology and data-driven, and operate and scale brands globally. Once they acquire your brand, it’s their turn to further develop and build it on their multi channel platform.
Here’s a glimpse of what you’ll learn:**
- Mark Goldfinger explains what FBA aggregators are
- How a strategic buyer help a founder make the decision about their brand’s growth
- Four big things that differentiates Unybrands from other aggregators
- Mark shares some wisdom on how to be a success in FBA
- The looming recession and inflation and how it is affecting the FBA space
- Mark shares how Unybrands vet for a potential acquisition
- The moments that made him the success that he is now
In this episode…
**Mark Goldfinger will walk us through the considerations in acquiring a brand and how to handle founders who are in doubt when it comes to exiting.
His experience in sales backed by a wonderful team at Unybrands makes him a good resource for brand owners who are in the FBA space or are wanting to be in the space and are looking into scaling their business.**
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Mark B. Goldfinger, Senior Director of Growth at Unybrands, to discuss what makes a strategic buyer diferent from most aggregators and how to grow a brand in general. He’s also excited to share the expansion they’ve recently done in the Asian Market with their first branch in Shanghai, China.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Mark Goldfinger on LinkedIn
- Eugen Miropolski on LinkedIn
- Unybrands
- Farnam Street Podcast
- Misha Beatty on What Do You Do Next?
- Brian Nwokedi on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
- Darron Burk
At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That’s why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.
Email: ronnie@hireteam.co Website: https://hireteam.co/
California-based cognitive scientist Leo Trottier is a unique blend of cognitive scientist, software engineer, product designer, and entrepreneur.
His knowledge and connection led to creating a software that helps dogs and cats communicate through sound buttons to express themselves.
He is founder and CEO of CleverPet, that launched Fluent Pet, a now becoming popular pet kit in the marketplace.
Here’s a glimpse of what you’ll learn:
- Leo shares his background that stirred his interest to the pet tech space
- Tips on how to launch a brand from a great idea
- Leo explains how he was able to bring FluentPet into the market
- COVID’s positive effect to the brand’s growth
- Branching out and joining the Amazon game for brand awareness and governance
- Leo advises to follow your gut to avoid any issues in the future
- Insight into the pet tech industry from a pioneer
In this episode…
Your expertise in a certain subject matter can lead you to innovate something that will make a difference in a space not yet explored by a lot of people.
Leo Trottier began got his interest when a speech pathologist trained her dog to talk. Though he wasn’t able to collaborate with her, TikTok and Facebook helped him connect to the right people that skyrocketed the popularity and success of his automated mass produced, dog and cat interaction and training software.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Leo Trottieer, Founder of CleverPet/FluentPet, to discuss how to become a successful start up in the pet tech space and their new program that aims to train kids in become junior teachers for dogs and cats.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Leo Trottier on LinkedIn
- Christina Hunger on LinkedIn
- An Interview with Alexis Devine
- FluentPet Junior Teacher Program
- Misha Beatty on What Do You Do Next?
- Brian Nwokedi on What Do You Do Next?
- Mike Jackness on
Grow Your Audience
How do I start a business online? Grow my email list & social media? Make sales & build...
Listen on: Apple Podcasts Spotify
Ad To The Bone
Your digital advertising, AdTech & programmatic advertising podcast
Listen on: Apple Podcasts Spotify
**Rachel Lambo is a Toronto native who was motivated to start Sade Baron because of her mother and having a passion to be an entrepreneur.
Rachel is extremely knowledgeable, versatile and detail-oriented, always coming up with out-of-the-box ideas that help her client’s businesses stand out.
Having worked for various small and medium sized companies, she took all that she learned and improved her skill set to establish her mom’s dream business.
Here’s a glimpse of what you’ll learn:**
- Rachel Lambo talks about how she started with her marketing career and the work she did for Shoppers Drug Mart, Subaru and Kellogs
- Rachel shares how Sade Baron was birthed through her mom
- What are the three things to do in starting your own brand
- Rachel explains the milestones and pitfalls in scaling a skin care business
- Rachel shares how her mentors helped the progress of Sade Baron
- To rebrand, the right angel investor is essential
In this episode…
**Are you a skincare brand wanting to find your spot in the Amazon marketplace? Or Have you been running your business as a one man show lately?
Rachel Lambo, started Sade Baron to encourage the entrepreneurial fire in her mom. In a world were race and color can be a factor for your business’ success, Sade Baron pushed through. With the desire to come up with a d to c brand that will give customers nothing but the best, Sade Baron has niched down to target skin conditions to let people know it’s okay to not have sexy skin while going through these conditions and Sade Baron is here to help..**
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Rachel Lambo, Co-founder of Sade Baron, to discuss producing and scaling a brand with a quality product. Sade talks about her mom’s passion and how it led to the birth of the brand.
Resources mentioned in this episode:
- Seller Universe Ecommerce Group
- Martin Zerrudo on LinkedIn
- Rachel Lambo on LinkedIn
- Sade Baron
- Shoppers Drug Mart
- Scott Sassa on LinkedIn
- Misha Beatty on What Do You Do Next?
- Brian Nwokedi on What Do You Do Next?
- Mike Jackness on What Do You Do Next?
- Darron Burke on What Do You Do Next?
Sponsor for this episode:
This episode is brought to you by Seller Universe Ecommerce Group.
We provide essential Amazon and NetSuite service solutions for brand growth.
Seller Universe Ecommerce Group provides essential service solutions for brand growth and scale. We position brands for success through cost-effective growth initiatives and operational efficiencies. Our synchronized approach allows brands to dominate in today's complex, multiplatform ecommerce marketplace and
Nathan Hirsch is the CEO of EcomBalance, a monthly bookkeeping service for ecommerce stores and other online businesses. He is also the Co-founder of Outsource School and is committed to helping business owners in the ecommerce and online space succeed. In 2009, Nathan started a business buying and selling textbooks on Amazon. Over the next five years, he expanded the business to offer additional products and grew his revenue to over 25 million by 2021. Before EcomBalance and Outsource School, Nathan was the Founder and CEO of FreeeUp, which he sold in 2020.
In this episode…
As an entrepreneur, it can be challenging to get your business off the ground as you encounter hardships and failures. With so many factors impacting entrepreneurial success, how can you build a profitable and efficient business?
Life-long entrepreneur Nathan Hirsch says that mastering the hiring process is crucial for sustaining your ecommerce business. Understanding how to find great talent allows you to focus on scaling your company without having to worry about managing your daily workflow. Bookkeeping is another essential skill for business success. According to Nathan, entrepreneurs should not handle their own bookkeeping since it takes time away from profitable endeavors like sales and marketing. With EcomBalance’s accounting services, you can make informed decisions regarding spending to maximize your revenue.
In today’s episode of What Do You Do Next?, join Martin Zerrudo as he sits down with Nathan Hirsch, CEO of EcomBalance and the Co-founder of Outsource School, to discuss how entrepreneurs can streamline their business processes to achieve long-term success. Nathan reveals the major business decisions that helped him advance his career, his biggest pitfall and his recovery process, and financial tips for entrepreneurs.
Darron J. Burke is the Founder and CEO of Burke Brands and Don Pablo Coffee, a world-class grower of specialty grade, small-batch, roasted-to-order coffees sourced from the world’s best coffee growing regions and delivered throughout the world. Darron moved to South Florida in 1989, met the love of his life, and traveled to Colombia where he recognized an opportunity to grow and sell coffee. Since then, his brand has been actively sourcing the best quality specialty grade beans from the top 2% of the world’s coffee production.
In this episode…
Are you curious about what goes into brewing a delicious cup of coffee from a quality brand? In an industry that is immersed in high-profile brands, how can your business gain a foothold?
Darron J. Burke began his enthusiasm for growing coffee when he visited Colombia and started growing his own coffee beans. But establishing his brand was not without its challenges. Darron knew that scaling a brand isn’t based on wishes, but on hard work, faith, and a “never give up” attitude. To compete with the bigger brands, Darron took marketing his coffee beans to a personal level.
Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Darron J. Burke, Founder and CEO of Burke Brands and Don Pablo Coffee, to discuss producing and scaling a brand with a quality product. Darron talks about overcoming some of the obstacles that come with growing a brand, why a little customer service can go a long way, and crafting a bourbon-infused coffee bean without any alcohol content.
Zach Mitchem is a YouTube SEO Specialist, Content Creator, and Social Media Consultant at We Are Video Makers, a one-stop shop for growing your YouTube channel through content strategy and SEO. He is also the Chief Social Media Officer at Seller Universe Ecommerce Group and the YouTube SEO & Monetization Specialist at The Kavalier Inc. Zach graduated from Lindenwood University with a Bachelor’s in health services and from Weber State University with a Bachelor’s in integrated studies, psychology, nutrition, and pathophysiology.
In this episode…
In a world inundated by advertisements, people want videos that bring quality and value to their lives. How can you create content that gives you the best chance to succeed in selling your products and growing your brand?
Zach Mitchem has some advice for brands seeking to engage with their audience through content creation: find people who are passionate about the message they bring. It can be difficult to understand which platform to use to engage with your audience, but it doesn’t have to be. Zach recommends using a social media funnel to gauge the customer journey, so you can discover the best methods to market your brand.
In this episode of What Do You Do Next?, join Martin Zerrudo as he sits down with Zach Mitchem, Content Creator at We Are Video Makers, to discuss using video content to sell your products. Zach talks about how video content creators can bring value to their audience, the professional process and tools for creating high-quality content, and unique ways to build brand awareness across multiple platforms.
Robert Ferreira is the Co-founder and Business Development at Seller Investigators, a company that provides global FBA auditing and reimbursement services. An entrepreneur since 1998, Robert created his first ecommerce business in 2001 and was an early adopter of bringing products to market on the Amazon platform.
Robert is the President at Atlantic Horizon Inc., Chief Revenue Officer at Evotech Software Solutions Inc., Co-founder at Food For Thought Philippines, and the VP of Sales at Verseo Inc. Robert splits time between Asia and New York and is happiest when his wife and four kids are all together.
In this episode…
Are you finding and tracking your reimbursements from your FBA Amazon account? To better position yourself for reimbursements, you must advocate on behalf of your brand. What if there was an easier way to find out if Amazon owes you money?
Robert Ferreira and his team at Seller Investigators have helped recover over $15 million on behalf of their clients. Keeping up with the grind of running a business can be challenging — organizing spreadsheets, receipts, shipping, and skews. But Robert suggests that with appropriate account management, it’s an attainable goal for brands to get back what they earned. So, how can you start your Amazon FBA claims process?
In this episode of What Do You Do Next?, Martin Zerrudo sits down with Robert Ferreira, Co-founder and Business Development at Seller Investigators, to discuss unlocking your brand’s reimbursement potential. Robert talks about why you need to advocate for your own reimbursements, ways to improve your audits, and the importance of inventory management to improve your reimbursement recovery.
Malte Karstan is the Head of Acquisition in Europe for Berlin Brands Group, where they create, build, buy, and scale ecommerce brands across the globe. Malte has over 20 years of experience in marketplace sales optimization and helping companies expand their businesses worldwide. He is a hands-on leader who has worked in corporate, international, and regional ecommerce roles.
In this episode…
Whether you’re a brand that sells consumer packaged goods or retail, how can you leverage your brand to compete in international channels? What are the ingredients to make sure your brand is prepared for a profitable exit?
With two decades of marketplace sales optimization experience in international markets, Malte Karstan says there isn’t one solution for every brand. But taking quick action to maintain a high KPI (Key Performance Indicator) is crucial to your brand’s success. When preparing the recipe to exit your brand, Malte recommends you have a clear vision of your exit strategy to attract probing aggregators. This means aligning your infrastructure in terms of logistics to run unaccompanied so the transition during your exit is smooth.
In this episode of What Do You Do Next?, join Martin Zerrudo as he sits down with Malte Karstan, the Head of Acquisition in Europe for Berlin Brands Group, to discuss the steps to grow and benefit your brand for a higher acquisition. Malte talks about how to examine the long-term growth of your brand for greater success, meeting the demands of aggregators by providing a quality brand environment, and making your brand appealing to aggregators across the globe. Stay tuned!
Martin Zerrudo is the CEO of Seller Universe Ecommerce Group, an agency of Amazonauts focused on growing sales and audience with sponsored ads and DSP. He has over six years of digital marketing experience and is passionate about looking out for the latest data, trends, and research relevant to the industry. Martin uses his knowledge to create and manage strategies, campaigns, platform projects, and to implement marketing efforts to meet the current needs of his client’s brand. Beyond marketing, he has mastered the art of project management and interpersonal collaboration and believes in honesty and transparency in the workplace.
In this episode…
In an oversaturated market, how can you increase awareness and leverage your brand on and off of Amazon? Managing your brand across multiple platforms can be challenging, but is there a way to generate data to manage your inventory?
Increasing awareness begins with a first impression. It does take time to understand and optimize key phrases that resonate with your audience, but Marin Zerrudo has experience developing working strategies that help increase ROI and stabilize a steady revenue. He says that once you have a solid strategy in place, you can track and manage your brand's revenue for long-term growth and scale. Martin and his team have helped clients increase their revenues by almost 1300%. But scaling your brand at this magnitude requires more than a marketing strategy — it requires a healthy inventory account. Join Martin in this episode to level up your Amazon operations.
In this episode of What Do You Do Next?, join Dr. Jeremy Weisz of Rise25 as he sits down with Martin Zerrudo, CEO of Seller Universe Ecommerce Group, to talk about strategies to increase sales. Martin discusses the importance of managing your ad campaign, why focusing on a budget can help you scale, and SEO tips to reach a wider audience with your product.
Daniel Calleja is the Head of UK Investments at SellerX, the largest European Amazon FBA operator in buying and growing Amazon businesses. SellerX helps entrepreneurs realize the next stage of their businesses and their lives.
He was a Venture Capital Investor for Bambino Capital, an Investment Banking Senior Associate for Citi, and the Co-founder of an Amazon FBA private label retailer. Daniel graduated from the University of Bath with a degree in business administration and the University of Western Australia with a degree in finance and financial management services.
In this episode…
In a saturated marketplace, how can you have confidence in your aggregators? Are you looking for expert tips and fortifying inspiration to guide you through the brand-building and selling process? If so, you’re in the right place.
Selling your brand is no easy task, especially if you’re a novice to the process. As an expert in this endeavor, Daniel Calleja has some advice for sellers working with aggregators or new brand builders: financially prepare your brand for the sale now. When the market is full of copycat sellers, Daniel says that while it may be difficult to compete on Amazon as an emerging brand, you can rely and focus on your strengths and not be afraid of launching on outside marketplaces.
In this episode of What Do You Do Next?, host Martin Zerrudo sits down with Daniel Calleja, Head of UK Investments at SellerX, to discuss the successes and value of partnering with an aggregator. Daniel talks about the advantages of becoming an Amazon FBA seller, scaling your brand through ratings and reviews, and why clean financials are crucial for exiting your brand with the highest valuation.
Mario Simonyan is the Founder and an Attorney at ESQgo, where he and his team bring modern legal solutions to the problems brands face in the global marketplace. Before founding ESQgo, Mario built and sold two seven-figure brands on Amazon. As a result, he has a deep understanding of the unique challenges modern businesses face, particularly when it comes to ecommerce. His knowledge and experience as both a lawyer and an entrepreneur are woven into the very fabric of the firm. He is a graduate of the Thomas Jefferson School of Law and is an experienced and knowledgeable intellectual property lawyer.
In this episode…
Being stuck in a dispute with Amazon can be a long, drawn-out process that can cost you a lot of money. How can you take control and advocate for your brand? Can you protect your Amazon brand from unnecessary situations of counterfeit products or other problems?
When it comes to protecting your brand, Mario Simonyan has the experience and the tools to help Amazon sellers get back on track after difficult circumstances. Sometimes a consultant or an advisor is enough to solve problems, but he recommends a specialty practice lawyer for any situation Amazon might throw at you. Mario created synthetic arbitration for that exact challenge. SynArb, or synthetic arbitration, helps brands dispute sales issues internally, saving you time and money. And your options do not need to be limited to just an advocate for your brand. Listen to this episode to hear more from Mario and his solutions for clients dealing with Amazon.
In this episode of What Do You Do Next?, host Martin Zerrudo sits down with Mario Simonyan, Attorney at ESQgo, to discuss solutions to the obstacles Amazon may throw at entrepreneurs. Mario talks about his innovative thought process for scaling brands, counterfeit imposters and trademarks, why it is crucial for an entrepreneur to evolve, and what it looks like to be in a dispute with Amazon.
Hai Mag is the CEO and Co-founder of Eva, a company providing AI-powered repricing, restocking, and reimbursement platforms to Amazon sellers. Hai is an e-commerce entrepreneur, growth leader, and investor, having provided services in North America, Europe, Asia, and Africa.
Before developing Eva, Hai was the Vice President of Oracle, responsible for one billion dollars in sales in recurring revenue each year. Hai’s expertise in the tech world dates back more than two decades, with career experience as an executive in Silicon Valley at different startup companies. He has an educational background in computer science, information engineering, business administration and management, and business and managerial economics.
In this episode…
Are you an Amazon seller struggling to price your products? Are you feeling overwhelmed by the many data points surrounding Amazon pricing? Should you consider using AI to solve your pricing problems?
Hai Mag uses AI software that provides pricing and reimbursement for Amazon sellers. In this episode, Hai shares insight into how his company, Eva, leverages Amazon data to ensure your price points stay competitive and appropriate. He’ll help you understand which aspects of pricing, restocking, and reimbursement Eva covers so you can figure out your business needs.
In this episode of What Do You Do Next?, host Martin Zerrudo talks with Hai Mag, CEO and Co-founder of Eva, to discuss utilizing AI to price your products on Amazon. Hai reveals the demand for AI in Amazon’s competitive market, how Eva uses AI to price your products effectively, and how AI can help you stay ahead of your competition.
Edward Wiley (Director of Strategic Partnerships) from OFX talks about the future of currency exchange and the profitable effects of OFX can bring to eCommerce brands.
Will Bagnall (CEO and Founder of SUSO Digital) and Rafid Nassir (Commercial Director) explain why every brand needs to invest in SEO for their website. Organic ranking doesn't happen overnight, but in this episode we discuss how you can position your online brand for long term ranking success.
Brian Nwokedi (Chief Operating Officer of Elements Brands) talks to us about knowing the difference between NetSuite and Ecommerce NetSuite. He expands on the importance of data and knowing what you're looking at and looking for.
Kyle Kirkwood (Director of Learning at Pacvue) explained why every single Amazon seller who is serious about growth and scale needs to be working towards DSP.
Kip Gillenwater, owner of toy brand 3 Bees and Me explains shares her journey from idea to inventory. She explores her history as an FBA Seller and tells us what she would have done sooner to make money faster.
The one and only Mike Jackness from EcomCrew sits down and talks to us about what you need to do to succeed in entering the market in 2022.
2022 is all about how you can start automating your daily actions so you can focus on strategy. Misha Beatty (Account Executive at Pacvue) tells us how you can leverage Pacvue to increase sales, optimize operations while lowering costs.
Alex Kozij (CEO of Bright Ideas Supply Chain Solutions) provides the best solutions sellers have in navigating the current supply chain challenges brought about by COVID-19.