The Brand Brigade with Jodie & Em: Recent Episodes
Jodie de Vries & Emma Scott
All the branding goodness you need to take the leap from side hustle to dream business. Join Jodie & Em who have built their own multi million dollar branding agency, and created hundreds of successful brands, as they unpack everything you need to know about building a powerful brand that attracts your ideal customers, increases sales and takes your business to the next level. All in tasty, bite sized, actionable episodes!
As anyone out there that has their own website would know, there is a lot that goes into making a good one! It’s a mix of strategy, design, development, seo and copywriting – which means in a perfect world you would have a whole team. But as small business owners we know that is rarely practical so let’s dig into the key things you need to know to have a high performing website.
– why you need to have a high performing site
– the key factors that make for a high performing site
– where to start as a small business owner
– DIY versus professional help
– search engines and keywords
– nailing copy and imagery
– plug and play platforms versus custom
\ For more information visit thebrandbrigade.com or email hello@thebrandbrigade.com
Often it’s equal parts exciting and overwhelming when you are launching a new business, and a crucial part of that is thinking about marketing and sales. No marketing, no sales and no sales, no revenue. So let’s explore where to focus your efforts first.
– where to start with marketing your business
– balancing quick wins vs long term tactics
– the importance of building your database
– tapping into emotion to connect with your audience
– using the customer journey to plan your activity
\ For more information visit thebrandbrigade.com or email hello@thebrandbrigade.com
Have you ever heard someone mention company values and you roll your eyes and yawn? Not another poster with the words INTEGRITY, RESPECT, TEAMWORK. Here, we drill down into values. Why they are important and how you can work with them in a way that doesn’t make people fall asleep
– what exactly are brand values?
– why are they important?
– how can you make them meaningful and unique?
– what part of your business do they most influence?
– things to avoid when it comes to your values
– how to get started with defining your brand values?
\ For more information visit thebrandbrigade.com or email hello@thebrandbrigade.com
Have you ever looked at other brands and admired how sophisticated they are? Or how witty? Or how fun? Well that all comes down to brand personality. So let’s dig a little deeper into what brand personality is, but also how it impacts your business. – what exactly is brand personality – how many personality attributes should you have – what parts of your brand does your personality most influence – as a solopreneur does your own personality influence your brand personality – how to get started with defining your brand personality
\ For more information visit thebrandbrigade.com or email hello@thebrandbrigade.com
Have you ever looked around at what other brands are doing and felt jealous? Their product offering looks better, their look and feel is more sophisticated… Their insta feed looks amazing… And it has made you question what you are doing? No doubt you have, it’s hard not to in a world where we are bombarded with competition. Don’t do that. It just ends up creating a muddled brand. We cover why you must avoid copycat marketing syndrome, and how to go about it: – what are the core elements of your brand – why it is essential to stick to your core positioning – what happens when you veer off track and start copying other brands – how to evolve your brand without being a copycat – tools and tips for keeping your brand and marketing on track \ For more information visit thebrandbrigade.com or email hello@thebrandbrigade.com
Thankfully in business we seem to be past the ‘do I need to be on social media’ conversation. So that’s a plus. But now it’s much more about the when, what and how. Keeping up with social media, along with the bazillion of other demands when running a business can seem, well, bloody hard.
In this episode we unpack what to think about before getting your business on social, what you do and don’t need to do and how you can make it effortless so it’s not the first thing to drop off your to do list.
We cover all the social media business essentials like
– the importance of understanding your audience
– choosing social channels
– how often you should post on social media
– showing up as your authentic self
– how personal do you really need to get
– creating the right framework using content themes
– making life easier by batching and scheduling
\ For more information visit thebrandbrigade.com or email hello@thebrandbrigade.com
Differentiate or die. Sounds harsh we know. But so is spending years and all your savings on a launching and working on a business that just doesn’t make it. One of the key threads of all successful businesses is their ability to define a meaningful point of difference – and win the customer’s choice. Here we dig into what differentiation means exactly, and how to go about defining your own so your business can fly
Many businesses make their product and service the centre of their whole world but forget to look at their business from the perspective of their customers. We believe business success is tightly wrapped up in your ability to solve your customers’ problems. Here we explore what it takes to become customer-centric but also how to maintain that perspective over time.
Brand is such an important part of building a thriving business – and as a business owner is something you need to understand. Join us as we chat through the different parts of a strong brand from strategy through to brand identity and also language. Plus tips on how to source a designer to work on your brand, no matter what your budget is.
Creating a good business name is so important – and it's equal parts fun and tricky. Here we unpack what makes a good business name, and what process you can go through to come up with one that ticks all the boxes.
SHOW NOTES A handy resource for checking availability as discussed in this episode is https://www.namecheckr.com/
Got a shiny new business idea and wondering whether it will fly or fail? Trying to decide whether to take that leap into entrepreneurship? Join us as we discuss the exact questions you need to answer so you can assess your idea now – and know whether to go from musing to action.
The Brand Brigade Podcast has been created by Jodie and Em. Serial entrepreneurs who have taken everything they have learnt building multi-million dollar businesses and are bringing it to you – the entrepreneurial, get sh#t done type who is ready to take their side hustle and turn it into the business of their dreams. In starting a business you are expected to wear a lot of hats, and the skills or knowledge required to build a strong brand may not be in your remit (and fair enough really). But don’t worry, we are here to help you on the path to success.