Heads In Beds Show: Recent Episodes
Conrad O'Connell
The Heads In Beds Show is your vacation rental & accommodations marketing podcast hosted by Conrad O'Connell. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
In this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business.
Want a copy of the growth activation audit for yourself? Email conrad@buildupbookings.com with "Audit" in the subject line!
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two.
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one.
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a DUD.
Enjoy!
PLEASE CLICK THIS - Coconut Condos Ohana Relief
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Airbnb offering full refunds to guests with Maui bookings
- Optmyzr
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs.
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Google releases Responsive Search Ads guide
- Booking.com owner hails marketing efficiency in driving topline growth
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad debut "Dud Or Stud" and dive into vacation rental websites. What features or tools make them STUDS (so they can convert) or DUDS (ones that fail to get enough bookings).Β
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad break down some of the most common "why not" marketing tactics that they do not often see in the real-world with vacation rental managers, but in fact can work quite well to get more bookings AND get more homeowners.Β
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google.Β
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition.Β
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Nick Gerli False Tweet
- Jamie Lane's Correct Tweet
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks.
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Clearscope
- Semrush KW Tools
- Ahrefs KW Tools
- Keyword Sheeter
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency.Β
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- EVERYTHING You Need To Know About Google Search Console
- Hello, My Name Is Awesome: How to Create Brand Names That Stick
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted.
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Supercharging Search with generative AI
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
In this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF.
Enjoy!
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Meta ordered to suspend Facebook EU data flows as itβs hit with record β¬1.2BN privacy fine under GDPR
- New button in the Explore Funnel reports in GA4
- 7 GA4 Features That Will (Hopefully) Make You Hate It Less
- Killed By Google
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- BuildUp Bookings PPC Guide
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Facebook (Meta) Ads
- The BuildUp Bookings guide to Facebook Ads
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Vintory (homeowner marketing)
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- VRMA
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- The metaverse is failing...
- Google Ads display updates
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Clearscope
- Ahrefs
- Semrush
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
βοΈ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
π Connect With BuildUp Bookings
- Website
- Facebook Page
π About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
We explore the basics of paid search: terms, budgets, tracking and results from running ads.Β
- Guide to vacation rental paid search ads
- BuildUp Bookings
- View this in video format
In this episode, we dive into how long it takes (days/months) to see results + page 1 rankings with organic search traffic for a brand-new vacation rental website.
- Full video with slides - YouTube
- BuildUp Bookings
- Vacation Rental SEO Guide
There's a single metric: branded search volume, that shows the strength of your micro-brand in the vacation rental world.
Resources
- BuildUp Bookings
- Google Trends
In this episode, we cover the top tools we use at BuildUp Bookings for paid search, SEO, content, social media management & more.
Tools:
- Google Search Console
- Google Analytics
- Optmyzr
- Ahrefs
- Semrush
- Copy.ai
- Clearscope
- Basecamp
- Buzzstream
In this episode, Conrad covers the most common questions that vacation rental management pros have when deciding between running Google Ads (mostly search) and Facebook/Instagram ads.Β
Resources on BuildUp Bookings:
- PPC ads guide
- Facebook ads guide
See how you can find hundreds of content ideas by focusing on the core audience you're targeting, your properties and more! Focus on long-tail search traffic and high-intent guest keywords to build website traffic and direct bookings.Β
Resources
- BuildUp Bookings
- Generating content ideas
- Ahrefs Content Explorer
Drive more bookings to your properties last-minute with these marketing tactics! Leverage rate, email, social, and ads to drive demand.
Articles & links
- https://rentalsunited.com/blog/last-minute-booking-channels/
- https://seetransparent.com/blog/2021/02/08/the-future-of-travel-2021-reports-hometogo/
- https://www.buildupbookings.com/
In this episode, you will learn what valuable things you can implement right now that will benefit your vacation rental marketing forever. Using email marketing to build a solid database of potential and returning guests.Β
In this episode, I will discuss how to find high-value direct booking sources. By implementing certain tools and tactics on your website and within your marketing strategy, you will be able to attract high-value bookings from multiple channels.Β
Introducing the Heads In Beds Show, actionable vacation rental marketing advice. Sharing the best tips and strategies on how to grow your direct bookings.Β