The Art of Selling Online Courses: Recent Episodes
John
The Art of Selling Online Courses is all about online courses.The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry.We are interviewing successful business owners, asking them questions on how they got to the point where they are right now and checking how their ideas can help you improve your online course!
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Victor Damasio grew up selling newspapers on the Rio subway and working pub crawls to pay his way through law school.
Today he has 729,000 Instagram followers in Brazil, nearly a quarter of a million YouTube subscribers, and a mastermind he charges $20,000 to join. This conversation is about what he figured out in between.
I sat down with Victor to talk about one specific idea: why course creators who already have an audience and existing clients are leaving serious money on the table by not having a high-ticket offer. Victor's argument is simple and hard to argue with. If someone in your audience would pay ten times more to get closer access to you, and you never give them the chance to do that, you're treating all your clients the same when they're not.
Victor walks through his four-question application process, what he calls the Spartan method, which flips the usual sales dynamic. Instead of you pitching someone, they apply to work with you. He explains exactly what to ask, what good answers look like, how to run a 20-minute vetting call, and why saying no to the wrong clients is something they'll actually thank you for.
There's also a genuinely useful analogy involving Qatar Airways business class that I haven't been able to stop thinking about since we recorded this.
Victor is just starting to build his English-language audience, so if you want to reach him while he's still responding personally to messages, now's the time.
Hope you enjoy this one as much as I did.
Check out Victor's work:
🌐 https://www.victordamasio.com/eng-us
📸 https://www.instagram.com/victordamasio/
▶️ https://www.youtube.com/channel/UCEF03nN_kI6RKznPRw9x7MQ
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Mark Wales has had a career that is genuinely hard to believe. Sixteen years in the Australian Army, four tours of Afghanistan with the SAS, an MBA from Wharton, a stint at McKinsey, and then he won Australian Survivor. Now he is building an online course business around leadership and resilience, and he emailed John to say he had been studying the podcast and was ready to build his funnel.
What made this conversation so good is that Mark is right in the middle of it. The course is built, the YouTube channel has 1.8 million lifetime views, and the goal is $5,000 AUD a month in revenue. But the email list is at 1,300. So John walks through exactly what needs to change, from where to place lead magnet CTAs in videos, to the 1% opt-in benchmark Mark should be hitting, to how many offers he needs to make consistent monthly revenue.
There is also a genuinely fun stretch where they figure out how to turn Mark's keynote speaking appearances into a lead generation machine, including an idea involving shipping his new book to every attendee who signs up that Mark reckons could hit a ninety percent conversion rate.
Mark saw the potential of online courses back in 2017 when he was project managing course builds at McKinsey. It took him a few more years to put all the pieces together. You can feel in this conversation that the pieces are finally there.
I think you'll enjoy this one.
Check out Mark's work:
📖 Mark's New Book, Mission Ready: https://www.panmacmillan.com.au/9781761902796/
🌐 LinkedIn: https://www.linkedin.com/in/mark-wales/
📸 Instagram: https://www.instagram.com/mark.a.wales/?hl=en
▶️ YouTube: https://www.youtube.com/@mark-wales
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Alicia Katz Pollock built something most course creators never think to build. She took QuickBooks training, a topic most people assume is dry and functional, and turned it into a tiered membership with over 50 courses, live community calls, a coaching program, five books, a podcast, and CPE accreditation that accounting firms actually require their staff to complete.
Dominik sat down with Alicia to trace how that happened. She started with a single beginner bootcamp, then kept adding courses every time a client asked about something new. Banking feeds, reconciliation, payroll, sales tax. Eventually she had enough that selling them one at a time felt expensive for the buyer, so she built a membership instead.
One thing Alicia said that stuck with Dominik: she fully expected members to stay one year and then leave once they'd worked through the curriculum. That didn't happen. People have been in the community for years, and when she asked why, the answer wasn't the 50 courses. It was the twice-monthly round-robin calls where members bring their real client problems and work through them together.
There's also a fascinating section on the four years she spent earning NASBA accreditation for CPE credits, what it took, and how it eventually opened the door to selling seats directly to accounting firms.
Alicia is honest, specific, and genuinely fun to listen to. I think you'll enjoy this one.
Check out Alicia's work:
🌐 https://royalwise.com/
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Milo Andreo built one of the biggest piano teaching businesses on the internet in Portuguese. Over a million subscribers, 26,000 students, a full course platform with a community, a music library, the works. Then he decided to do it all again, in English, from scratch.
Two years in, his English channel Easy Fast Piano is already past 170,000 subscribers and 10,000 students. And he's running both at the same time, producing videos in two languages every single week.
I had a great conversation with Milo about what that actually looks like. We got into his lead magnet system, where he creates a free PDF for every single video he publishes, which is now bringing in around 10,000 new email subscribers every month. We also talked about the difference between translating a business and actually adapting it, because Milo learned the hard way that the Brazilian market and the English-speaking market are not the same thing, even if the teaching content is identical.
Milo also shared how he's using AI across pretty much every part of his business and personal life right now. His answer when I asked where he'd found it helpful was just, "Everything. You name it, I'm using."
We also got into survey strategy, segmenting email lists by musical goals, and why long-form YouTube content converts to course buyers in a way that nothing else really matches.
I think you'll enjoy this one.
Check out Milo's work:
🌐 http://www.miloandreo.com
📸 http://instagram.com/@miloandreo
▶️ http://youtube.com/@miloandreo
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Lauren Bateman has 650,000 YouTube subscribers, nearly 900 videos, and over 58 million views teaching guitar to older beginners. She also survived cancer at 16, quit a pharmaceutical job in her twenties, opened a brick-and-mortar music school, and now runs the online side of her business with a small team of VAs and an editor. There is a lot going on.
What I loved about this conversation was how clearly Lauren has thought about the trade-offs in her business. She knows exactly why she will not do high-ticket coaching, exactly what kind of life she is trying to protect, and exactly what kind of teaching lights her up. Not many course creators at her level are this honest about what they want and what they are willing to give up to get it.
We also got into some real tactical detail. Lauren has two different sales pages with different headlines for different traffic sources, and she has the A/B testing data to explain why. I walked through what I think she could do to significantly increase revenue from her YouTube traffic, and she was genuinely open to testing it. The back-and-forth on email list strategy, lead magnets, and conversion rates was one of the more practical exchanges we have had on the show in a while.
And then there is the personal side, which surprised me a bit. Lauren said she has spent 20 years working toward a specific goal, and she has reached it. Now she is working with a coach to figure out what comes next. That part of the conversation stuck with me.
I think you will enjoy this one.
Check out Lauren's work:
🌐 https://www.laurenbateman.com/
📸 https://www.instagram.com/thelaurenbateman/
▶️ https://www.youtube.com/LaurenBateman
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Gabriel lost his job. While applying for new ones and getting rejected, he started teaching Spanish online and writing short stories for his students. The feedback was so good he thought, why not share this with the world?
Eighteen months later, his site Fluent with Stories is pulling in 250,000 visitors a month through SEO, adding close to 2,000 new email subscribers every month, and his debut A1 Spanish course launched to testimonials most creators would genuinely envy. And he's been taking it seriously for all of five months.
I sat down with Gabriel to talk through how he built all of this, what's driving the SEO traffic, how Amazon KDP became an unexpected lead generation engine, and where the gaps still are in his funnel. We also got into the tripwire conversation, single vs double opt-in, and why his sales page is missing the one section that could make a real difference to conversions.
Gabriel is one of those guests where you're just rooting for him the whole way through. He's humble, he listens to his audience, he builds what they ask for, and he has a genuinely different product in a very crowded niche. The bit where he talks about his readers begging to support him before the course even existed, that one stuck with me.
If you're early in building your course business and wondering whether the fundamentals actually work, this one is for you. I think you'll really enjoy it.
Check out Gabriel's work:
🌐 http://www.fluentwithstories.com
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Jeff Alipio had 170 followers when he launched his first course. Most of them were friends and family. He sold to nearly 500 students anyway, almost all of them complete strangers.
Dominik sat down with Jeff, a Philippines-based video editor and course creator with over 15 years in the industry, to talk about how he pulled that off, and why he thinks the obsession with follower count is one of the biggest traps course creators fall into.
What came through clearly in this conversation is how simply Jeff thinks about audience quality versus audience size. He makes the point that a million followers who came to you for prank videos are not going to buy your video editing course, and he built his entire growth strategy around that idea. Facebook ads, targeted tightly, finding the specific people who actually wanted what he was selling.
Jeff also talked through what he teaches inside Video Made Easy, his course for Filipino freelancers starting from zero. It goes well beyond editing basics. There are modules on storytelling, personal branding, profile optimization, and a freelancer mindset section about building a career that AI cannot easily displace.
The end of the conversation got practical. Jeff's advice for anyone who has the skills but hasn't launched yet: stop waiting for the perfect course and start with what you already know. The overthinking is the thing that's actually slowing you down.
Check out Jeff's work:
🌐 https://jefalipio.com/
📸 https://www.instagram.com/jef_alipio/
▶️ https://www.youtube.com/@jeffreyfernandoalipio7209
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I sat down with Dan Lee, a self-taught wooden boat builder based in the Cotswolds, who turned a lifelong obsession into a full-time business, funded almost entirely by online courses he runs from a farm workshop. It's a genuinely great story.
Dan started building model boats at eight and full-size ones at seventeen. When COVID hit and his previous business, making tree-shaped bookcases, looked like it was going to collapse overnight, he decided to go all in on something he'd always wanted to do. He built a website, started modernising old wooden boat plans using CAD and CNC technology, created his first online course on varnishing, and never really looked back.
What I found fascinating talking to Dan is how clearly he's thought about why online teaching actually works better than in-person for hands-on crafts. The camera angles, the controlled lighting, the ability to overlay animations showing wet edges drying in real time. It's not a compromise on the in-person experience, it's genuinely better for teaching the foundations.
We also got pretty honest about where Dan's business has room to grow. He's doing well with Facebook ads and his courses are covering his workshop overheads, but his email list is sitting mostly untouched. We talked through what that could mean if he actually started using it properly, and the numbers are exciting.
If you're building a course business around a physical craft or a niche skill, I think you'll get a lot from this one.
Check out Dan's work:
🌐 http://www.danleeboatbuilding.co.uk
📸 https://www.instagram.com/danleeboatbuilding
▶️ https://www.instagram.com/danleeboatbuilding
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Brad Yates has 425,000 YouTube subscribers and 60 million views, built over nearly two decades. He has never once sat down to plan a content strategy.
I had a genuinely fun conversation with Brad for this episode. He started out as an actor, trained as a hypnotherapist when his first child was on the way, stumbled into EFT tapping through a workshop, and then one day thought it would be cool to put a guided tapping video on YouTube. He uploaded it, figured he was done, and came back six months later with another idea. That's basically how the whole channel was built.
What struck me most was how clearly Brad has thought about what he actually wants from his life and business, and how little he's willing to compromise on that. He talked about limiting the number of emails his marketing team sends, refusing to redo popular videos just because they performed well, and turning down tactics he knows would probably make him more money because they don't feel right. He quoted Bowie on why the mid-80s were the worst period of his career. It all hung together in a way that felt unusually honest for a business conversation.
We also got into his product lineup, his two memberships, his evergreen programs, and a new platinum lifetime membership he recently launched. If you're curious how someone builds a real business almost entirely on free content and genuine purpose, Brad is a great example.
I think you'll enjoy this one.
Check out Brad's work:
🌐 https:///www.tapwithbrad.com
▶️ https://www.youtube.com/@UCiHZMZejDS4RIxDdBwoie9A
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Dr. Andrea Furlan is one of Canada's top pain physicians, a full professor at the University of Toronto, and a senior scientist at the country's largest hospital. She's also a YouTuber with over 830,000 subscribers and 78 million views, which her colleagues definitely did not see coming.
When Andrea started her channel in 2019, she wasn't chasing subscribers. She just didn't have enough time in appointments to teach her patients everything they needed to know. So she started recording it. Her colleagues thought it was a strange move for a serious physician. She did it anyway.
In this conversation, John sits down with Andrea to talk about how she built that audience, what she's learned about YouTube after 240 long-form videos, and where her business is headed. One shoulder exercise video she filmed in her home during the pandemic, hair a mess by the end of a full day of recording, has now crossed ten million views and generated over $60,000 in ad revenue on its own.
They also get into the practical side of things: how Andrea runs two separate email lists for patients and healthcare professionals, how she uses AI to help develop scripts and thumbnail ideas, and the funnel advice John shares live on camera for growing her healthcare professional list faster.
Andrea is thoughtful, generous with what she's learned, and genuinely funny. If you're a course creator who came from a professional background and wondered whether your credentials could translate into an audience, this one is worth your time.
Hope you enjoy it as much as I did.
Check out Andrea's work:
🌐 https://www.doctorandreafurlan.com/
📸 https://www.instagram.com/dr.andrea.furlan
▶️ https://www.youtube.com/@DrAndreaFurlan
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Timotej Bonifer grew up in Slovenia, never studied English formally, and now coaches entrepreneurs around the world to sound like native speakers. His secret? Twelve years on a microphone playing video games. The same habit that probably worried his parents turned out to be the thing that built his entire career.
Dominik sat down with Timotej to talk about how he built Flip English, what it actually takes to turn an obsession into a business, and why he genuinely believes non-native speakers make better English teachers than the natives do. That last one tends to annoy people. Timotej makes a pretty good case for it.
They also get into the real stuff, the Facebook ads that do the heavy lifting, a Black Friday email disaster that tanked his deliverability for a year, why his School community experiments mostly flopped, how he went from doing every sales call himself to building a team of ten coaches, and the moment he raised his price to seven and a half thousand euros and a client just said yes without blinking.
There's a lot of honesty in this one. Timotej doesn't sugarcoat what went wrong, and his advice to his younger self, the kid with the headset on streaming to a few hundred people on Twitch, is just two words: sell earlier.
If you're building a course or coaching business and thinking about where to focus your energy, I think you'll find something useful here.
Check out Timotej's work:
🌐 https://timotejbonifer.com/
📸 https://www.instagram.com/timotejbonifer/
▶️ https://www.youtube.com/@timotejbonifer
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📨 Get your lead magnet ideas here: https://funnels.datadrivenmarketing.co/8-highest-converting-lead-magnets-a
Most people who build a 122,000-subscriber YouTube channel and help over 20,000 students learn an instrument have figured out marketing. Beth Blackerby hasn't. And somehow it still worked.
Beth is the founder of Violin Lab, one of the very first structured online violin curricula on the internet, launched before "online course" was even a phrase people used. She started in 2007 because she noticed that adults learn the violin completely differently from children, and almost nobody was teaching to them. So she built something from scratch with no playbook, no subscription model to copy, and no real marketing strategy.
In this conversation with John, they talk through how her tiered membership works, from $35 a month for full curriculum access to $95 a month for weekly personal video feedback. They get into why she built loyalty pricing that dropped members down to $10 a month over time, what made her vibrato video the one that changed everything, and why she hid a marketing trick inside one of her most popular videos that had people emailing her every single day.
John also walks Beth through what an email funnel could look like built on top of everything she's already created, and it's one of those conversations where you can hear someone seeing a whole new layer of possibility for the first time.
Beth also talks about the in-person workshops she's been running since 2012, including one at a music retreat outside London, and why playing together in a room is something no online forum can replace.
She's warm, honest, and genuinely funny. I think you'll enjoy this one.
Check out Beth's work:
🌐 https://violinlab.com/
▶️ https://www.youtube.com/@violinlab
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Scott Gardiner does around $100K a month and has never taken a single sales call. No closers, no discovery Zooms, no objection handling. Every offer is evergreen, bought at whatever hour suits the buyer, while Scott is somewhere else entirely.
He helps men whose marriages are falling apart, guys whose partners have already said they're done. And he got into it the hard way. Six years ago his own wife told him she was done.
Dominik sat down with Scott to hear the full story, from being made redundant during COVID, spending $15,000 on a mentor he could barely afford, grinding through a fitness offer with four offshore setters and $2,000 a week in ads, to the moment his wife said she couldn't do it anymore, and how that sent him in a completely different direction.
They got into a lot of the practical stuff too. Why Scott thinks sales calls are only necessary if your offer is unconvincing. How he uses a $7 sprint course to feed his weekly subscription. The difference between problem-aware and solution-aware buyers, and why so many creators are building audiences full of the wrong one. What his email strategy actually looks like, three to five times a week, workshops, loom videos, and a document with payment at the end of a survey. And his kitchen table test for anyone thinking about launching something new.
Scott is one of those guests who has clearly thought hard about all of this, and is honest about the mistakes along the way. I think you'll get a lot out of this one.
Check out Scott's work:
🌐 https://elevatedman.com.au/q
📸 https://www.instagram.com/iamscottgardiner/
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Most productivity coaches tell you to do more. Carl Pullein built a business teaching people to do less, and better. And it's working to the tune of around $300,000 a year.
I sat down with Carl recently and really enjoyed this one. He's a British productivity coach based in Seoul, South Korea, with over 150,000 YouTube subscribers, 17 million views, and an email list of 25,000 to 30,000 people. He built all of it over ten years, one video a week, around two proprietary frameworks he developed himself.
We talked about who he's actually helping, how his business breaks down between courses and coaching, and what's driven his growth. But honestly the most interesting part of the conversation was watching Carl work through some things in real time. He knew he was leaving money on the table with his YouTube promotions and his email list growth, and we got into the specifics of what he could change and why it would make such a difference.
He's also thinking bigger. He wants $500,000 this year and $10 million by 2030, and he's got a clear idea of how corporate training fits into that picture.
Carl's a thoughtful guy who's built something real, and he's genuinely honest about where he's been too relaxed and what he's going to do about it. That combination makes for a great conversation.
Hope you enjoy it as much as I did.
Check out Carl's work:
🌐 http://www.carlpullein.com
▶️ https://www.youtube.com/@Carl_Pullein
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Alex Dunitz has built one of the top Italian language learning channels on YouTube. 266,000 subscribers, nearly 30 million views, a custom app with gamification, private lessons, group courses, books, webinars, trips to Italy. The whole thing.
And yet, when I sat down with him, the first thing that struck me was how much opportunity he was sitting on without fully realising it.
Alex is brilliant at what he does. His co-host Marta Cappellini spends around eight hours preparing a single ten-minute video. They have a genuine teaching philosophy, a real community, students who argue with them about lost points on the app. The product is genuinely good. But like so many course creators I talk to, the gap between what they've built and what they're earning is bigger than it needs to be.
We talk about how Passione Italiana grew from a local adult college side hustle into a global brand, why Marta was such a turning point for the channel, and what Alex calls the "euro drop" moment, his version of the penny dropping when a student finally gets it. We also get into the gamification system he's built on his website, including a points and ranking structure where students can rise from peasant all the way to emperor using Roman coins called Sesterzi. Genuinely fun stuff.
Then I put on my consultant hat for a bit and we have an honest conversation about funnels, email lists, and why pointing YouTube viewers at every product at once might be the thing holding the revenue back. Alex takes it well. Better than well, actually.
I think you'll enjoy this one.
Check out Alex's work:
🌐 https://www.passione-italiana.com/
📸 https://www.instagram.com/passioneitaliana.official/
▶️ https://www.youtube.com/@UC8gGkW17A_kbDCVNGvzGMrw
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Derek Callan has been coaching business English for over 22 years, has clocked more than 10,000 hours of in-company training, and has built a YouTube channel with 250,000 subscribers and nearly 10 million views. He is, by any measure, someone who knows his stuff. So what I really wanted to get into with him was the messier side of the journey, figuring out who your real customer is, what they actually want to buy, and how to build a funnel that lines up from first click to paid client.
Derek recently launched a high-ticket one-to-one coaching programme targeting professionals who freeze under pressure, presentations, meetings, the calls that matter. He sold out his founding five spots from a small segment of his email list. We talked through where to go from there, how to price it, and a specific idea around selling a paid assessment as a tripwire that leads cleanly into the main programme.
We also got into what he learned from our Instant Course Sales programme, why mindset is the biggest barrier in language learning, and what it actually looks like to try to align your YouTube content, your lead magnets, and your offers when you have several courses running at once.
Derek is genuinely great to talk to. Warm, thoughtful, honest about what is and isn't working. And the bit near the end about asking his wife to summarise the podcast for him... I will say no more. You will enjoy that part.
Check out Derek's work:
🌐 https://www.derekcallan.com/
▶️ https://www.youtube.com/@derekcallan-englishforpros
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There's a guitar teacher in Colombia who has nearly 600,000 YouTube subscribers, has taught over 70,000 students, and is personally answering WhatsApp messages from every new student himself. And that last part is completely intentional.
I sat down with Miguel Martinez, founder of ClasesDeGuitarra.com.co, to talk about what's actually happening to online course businesses right now, especially in the education space. Miguel has been doing this since 2012 and he's seen a lot change, but nothing like the last 12 months. YouTube reach for his channel has dropped to around 500 views in the first 48 hours of posting. The same video on Facebook? 20,000 to 30,000 views. So he adapted.
What I found really refreshing about Miguel is his philosophy around AI. Instead of trying to automate everything, he's doing the opposite. Weekly live classes, personal WhatsApp replies, a lean email list he cleans every three months so only engaged readers stay on it. He genuinely believes the answer to AI is to be more human, and he's building his entire business around that idea.
We also got into TikTok, which is working for him in ways most course creators never figure out, including a smart insight about why you won't see TikTok showing up in your referral analytics even when it's driving real traffic.
Miguel's market is Latin America, his courses top out at $79, and he's making this work on his own terms. It's a really different perspective from most guests we have on, and I think that's exactly why it's worth your time.
Hope you enjoy it.
Check out Miguel's work:
🌐 https://clasesdeguitarra.com.co/
📸 https://www.instagram.com/clasesdeguitarracomco/
▶️ https://www.youtube.com/clasesdeguitarracomco
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Natalia Rethmeyer had 80,000 YouTube subscribers and not a single person on her email list. No tripwire, no funnel, no strategy. Just videos going out every week into what felt like a void.
That's where Dominik sat down with her for this one, and what came out of it was one of the more honest conversations we've had on the show about what it actually takes to build something that lasts.
Natalia moved to Germany from Ukraine 12 years ago, couldn't speak the language despite three years of studying it, worked as a waitress while trying to get her masters, and eventually built Learn German Fast into a proper online course business with a team, a feedback system, and a list that grows by around 4,000 subscribers every month.
She doesn't chase trends. She hasn't launched a new product in years. And her revenue keeps growing anyway.
They get into how her email promotions actually work, why she sends around 20 emails in a two-week window and why it works, where her funnel has real gaps (Dominik is pretty direct about that), how she built a course with live teacher feedback that nobody else in her space was doing, and what she'd go back and tell herself if she could.
Her answer to that last one is not what you'd expect.
Dominik also pushes her on surveys, tripwires, order bumps, and the stuff most course creators avoid thinking about. She takes all of it in good spirit and it makes for a genuinely useful conversation.
I think you'll like this one.
Check out Natalia's work:
🌐 https://learngermanfast.de/
📸 https://www.instagram.com/learn.german.fast/
▶️ https://www.youtube.com/c/LearnGermanFast
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Abbie Emmons built a YouTube channel closing in on 600,000 subscribers, 7,000 students across her courses, a Patreon membership she 10x'd in six months, and a traditionally published book on the way. And she teaches people how to write novels.
In this episode, I sit down with Abbie to pull apart how she actually built and runs her business. We get into the move from Patreon to her own membership site, why she prices and sells courses both inside and outside the membership, and how she turned $3 templates into a surprisingly meaningful revenue stream by simply deciding to stop giving them away for free.
One moment that really stood out was Abbie describing how a single quiz video brought in around a THOUSAND new email subscribers.
We also get honest about something a lot of creators struggle with. Abbie openly says her courses "kind of sit dormant" when she isn't actively promoting them, and the two of them dig into why that happens and what to do about it. I walk through the problem-agitation-solution email framework we use to give creators a real reason to talk about their courses, not just when something new launches.
If you're building a creator-led course business and you've ever felt weird about promoting what you've made, this one's for you.
Check out Abbie's work:
🌐 http://www.abbieemmonsauthor.com
📸 http://www.instagram.com/makeyourstorymatter
▶️ http://www.youtube.com/abbieemmons
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Ross Rosenberg has 38 million YouTube views, over 200,000 books sold in 12 languages, and a podcast in the top 2% globally.
Ross is one of the world's leading voices on codependency and narcissistic abuse. He founded the Self-Love Recovery Institute back in 2013 and has been building his audience online ever since, mostly by figuring things out as he went, which is both the charm and the challenge of his story.
We talked about how a throwaway tip at a dinner party got him onto YouTube before almost anyone else in his field. We got into why the shift from long-form to short-form content nearly crushed his business model, and what he's doing differently now to rebuild. He was refreshingly candid about a marketing company he hired that sent him clickbait scripts he flatly refused to follow, why his curated 10,000-person email list carries a 30 to 40 percent open rate, and what he's trying to get in place before he steps back at 67.
Ross isn't your typical "here's the funnel that made me a million dollars" guest. He's someone who built something genuinely significant, navigated a slowdown with honesty, and is still pushing forward on his own terms. I found his perspective really refreshing.
Hope you enjoy it as much as I did.
Check out Ross's work:
🌐 https://www.selfloverecovery.com
📸 https://www.instagram.com/rossrosenberg_slri/
▶️ https://www.youtube.com/rossrosenberg
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Eddie van Dongen spent years doing what most musicians dream of. Touring Europe, playing 200-show theater runs, recording, performing. And then COVID hit, and overnight there was nothing. No gigs, no income, no plan.
That moment forced him to ask a question he'd never had to ask before: what would it look like to actually build a business, not just be a freelancer hoping the phone rings?
Eddie is a professional drummer from Rotterdam, endorsed by major brands and featured on Dutch national TV. But what makes his story genuinely interesting is how he got from that COVID wake-up call to running Eddie's Drum Academy, an online platform built around a completely different way of teaching drums. Not fill packs, not lick libraries, but a creative framework that teaches drummers how to think.
In this conversation, Eddie and I got into a lot. His burnout at music college and how studying meditation changed not just his playing but his whole approach to business. Why he believes you have to be okay with being ignored if you're building something real. His Meta ads funnel selling a 37-euro ebook with a 2.5 to 3.5 ROAS. How his order bumps are converting around 40%. And what he's working toward next.
He's honest, thoughtful, and clearly someone who built this from scratch with no marketing background. I think you'll really enjoy this one.
Check out Eddie's work:
🌐 https://eddiesdrumacademy.com/
📸 https://www.instagram.com/eddievandongendrums/
▶️ https://www.youtube.com/ @eddievandongendrums
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Gillian Perkins runs a multi-six-figure online business, has over 700,000 YouTube subscribers, and works fewer than 20 hours a week. She's also a homeschool mum of six. If you've ever wondered whether that kind of setup is actually possible, this episode is a pretty good answer.
John sat down with Gillian to talk through how she structures her courses and cohorts, why she's stopped running tripwire funnels with her organic audience, and why she actually leads with her most expensive product first. That last one goes against most funnel advice you'll hear, and her reasoning for it is worth listening to carefully.
They also get into webinars, which Gillian is pretty blunt about. She says 10% conversion is her standard, and anything under that feels like a flop to her. She breaks down exactly which price points make sense for webinars and which ones don't, which is genuinely useful if you're trying to figure out where they fit in your own business.
There's also a great section on how she found and hired her integrator, how she thinks about building a small team without losing her lifestyle, and why shrinking her team actually made the business more enjoyable and sometimes more profitable.
Gillian has been making videos about online business since 2017 and has clearly thought carefully about how to build something sustainable. A lot of what she shares here is quietly counterintuitive. I think you'll get a lot out of this one.
Check out Gillian's work:
🌐 https://gillianperkins.com
🌐 https://creatorfasttrack.com
🌐 https://startupsociety.com
📸 https://instagram.com/gillianperkinsonline/
▶️ https://youtube.com/gillianperkinsonline/
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Kim Foster spent 20 years as a family doctor before walking away to build a global platform around identity transformation. She now has over 250,000 YouTube subscribers, a TEDx talk under her belt, and a book coming out in 2026. But what made this conversation really interesting wasn't the credentials — it was how honest she was about what's working, what isn't, and where she's still figuring things out.
We got into her YouTube content strategy, specifically this idea of bringing people in with what they think they want, but giving them what they actually need. She talked about how she found her real niche through trial and error, not planning, and what the analytics told her that she never would have guessed on her own.
Then things got practical. John pulled up Kim's funnel live on screen and they walked through her opt-in rates, her confirmation page, her tripwire offers, and where the gaps are. It's a rare moment where you get to watch a real funnel audit happen in real time, with someone who's genuinely open about where she's leaving money on the table.
They also talked about her push into in-person speaking, the challenge of getting booked when you're known as a YouTuber, and why she's on the hunt for an integrator to help rein in her visionary side.
Warm, specific, and genuinely useful. I think you'll enjoy this one.
Check out Kim's work:
🌐 https://drkimfoster.com/
📸 https://www.instagram.com/drkimfoster/
▶️ https://www.youtube.com/KimFosterMD
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Most course creators build a course, put it online, and hope people stick around. Adam Morgan did something completely different.
Adam is a UK-based architect with over a decade of real practice experience, and the founder of Arcademia, a platform that's grown to over 4,500 members globally. Dominik sat down with him to find out how he got there, and honestly, the story is not what you'd expect.
It started with a small set of screen-recorded training videos made for new staff at his architecture practice. No grand plan, just a way to stop repeating himself. Then Brexit hit, the practice started struggling, and Adam picked the project back up with a lot more intention. He renamed it, rebranded it, and started building something much bigger.
When a provider quoted him £120,000 to build a custom platform, he learned Claude Code and built it himself over three to four months. What he ended up with is not just a course library. It's got gamification, a leaderboard, AI-generated contracts, portfolio hosting, CV builders, project trackers, and an AI assistant. All built by an architect who had never coded before.
He also talks about why his most valuable members never cancel, how he grew to over 150,000 Instagram followers starting with £10–15 boosts per post, and what he tells course creators whose revenue has flatlined.
Adam is a genuinely straight-talking guy and this one had a lot of good stuff in it.
Check out Adam's work:
🌐 https://www.archademia.com
📸 https://www.instagram.com/archademia_/
▶️ https://www.youtube.com/c/archademia
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David Duffy is an Irish musician and bassist who co-founded Secrets of Solo, the biggest online school for solo swing dancing, with his wife Ksenia, a dance artist with over 200 million views online. One of their videos alone has 14 million views on YouTube. And yet, when those viral moments happen, the sales spike they expect... doesn't really come.
That's where this conversation gets really interesting.
John sat down with David to dig into the gap between attention and revenue, something a lot of creators feel but rarely talk about this honestly. David runs the marketing and business side of the school while Ksenia teaches, and he's refreshingly open about what's working, what isn't, and where they've been getting in their own way.
They get into the tension between being an artist and running a business, why Ksenia only wants one sale a year and what that's costing them, the €12 choreography challenge that brought in 70 new members at Christmas, and how to use analytics to figure out which part of your funnel actually needs fixing.
John also walks David through how to think about conversion benchmarks, monthly promotions, and why urgency works even when it doesn't feel like "you."
If you've ever felt like you're creating great content but not seeing it turn into consistent revenue, this one will resonate.
Hope you enjoy it as much as I did.
Check out David's work:
🌐 https://kseniaparkhatskaya.com/
🌐 https://secretsofsolo.com/
📸 https://www.instagram.com/ksenia_parkhatskaya/
▶️ https://www.youtube.com/ @secretsofsolo
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Jayne Havens never planned to build a business. She just wanted to help her kids sleep.
But after one year of running a sleep consulting practice and feeling maxed out, she made a decision that changed everything. She stopped taking more clients and started teaching other people to do what she did. That was 2019. Today, roughly 75% of her income comes from a single $2,700 certification course, and she's still running it all from her kitchen table.
Dominik sat down with Jayne to dig into exactly how she built this, and honestly, it's one of the more refreshing conversations we've had on the show. No complicated funnels, no big ad spend, no content machine. Just Jayne showing up in Facebook groups, having real conversations, and being, as she puts it, the most helpful person in the room.
She also talks about how she uses her podcast not to attract new leads, but to close them. How she keeps a personal list of warm prospects on her phone. Why her affiliate partners outperform paid ads by a wide margin. And why she thinks copying someone else's funnel is a trap most course creators fall into.
If you're building something in a specific niche and wondering whether you really need ads or a massive audience to make it work, Jayne's answer is pretty clear.
I think you'll find this one genuinely useful.
Check out Jayne's work:
🌐 https://thecpsm.com/
📸 https://www.instagram.com/snoozefestbyjaynehavens/
▶️ https://www.youtube.com/@Becomingasleepconsultant
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Bethany McBride started her business because she needed to make a thousand dollars to cover some bills. That was it. No grand plan, no marketing strategy, just a Facebook group and a love for teaching worship music. A few months later, she and her husband had replaced his income entirely.
This week I sat down with Bethany, the creator behind Simplified Piano, an online piano education community helping beginners, mostly people in their 60s and beyond, learn to play worship songs using a simple chord-based method. She built the whole thing around four chords: C, F, G, and A minor. That's genuinely it.
What I loved about this conversation is how much of Bethany's business was shaped by constraints. Health challenges that made a 9-to-5 impossible. A toxic mold situation that forced her family into her parents' basement. Five kids. And yet she and her husband built something with 450,000 monthly YouTube views, around 160,000 email subscribers, and a model that's mostly evergreen and automated.
We talked about how she gets 4,300 new email subscribers a month from a lead magnet so simple it's almost obvious in hindsight, why she switched a one-time offer to a recurring membership almost overnight and barely noticed a dip, and what she wishes she'd known earlier about getting in front of real students and listening to them properly.
Bethany is warm, honest, and genuinely funny. I think you'll like this one.
Check out Bethany's work:
🌐 https://www.simplifiedpiano.com
▶️ https://www.youtube.com/c/simplifiedpiano
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Nicole Hullihen runs a full-time VP role in pharmaceuticals, leads a family, and still finds 25 hours a week to build a course business on the side. I honestly wasn't sure how that was possible, but listening to her talk about it, it starts to make sense.
Nicole is the founder of Execute The Vision, where she teaches Excel and business operations skills through courses, done-for-you templates, and a work management software she built herself from scratch after deciding to learn to code a couple of years ago. She's got around 365,000 followers on TikTok and has sold to roughly 800 course customers in just over a year, all while keeping her prices deliberately low because, as she puts it, she just wants to get the information out there.
We talked about how she drives traffic from TikTok and YouTube to her site, the frustrations of linking off social platforms, why templates have actually outsold her courses, what shifted in organic reach after the TikTok ban situation in the US, and her thinking on content format and hooks for educational video.
There's something refreshing about someone who isn't trying to squeeze every dollar out of their audience and is just genuinely passionate about helping people work smarter. She's got a clear point of view and a lot of hard-won experience to back it up.
Hope you enjoy this one.
Check out Nicole's work:
🌐 https://xecutethevision.com/home
📸 https://www.instagram.com/xecutethevision/
▶️ https://www.youtube.com/@XecuteTheVision
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Pete Matthew runs one of the UK's most trusted personal finance brands, a podcast with over 8 million downloads, a YouTube channel approaching 150,000 subscribers, and an online academy that did £140,000 in a single Black Friday weekend. And he still considers it a side project.
I sat down with Pete to talk about how Meaningful Money actually works as a business, the honest gaps he knows exist, and the philosophy that's kept him going for 15 years without burning the trust of his audience.
We got into the structure of his three-course academy, how a software reseller deal quietly generates £50–60K a year in near-passive recurring revenue, and why his email list of 18,500 people opens his weekly digest at 60% but almost never gets asked to buy anything. Pete knows he's leaving money on the table. He's remarkably candid about it.
And Pete built all of this without a plan to monetise at all. He picked up a video camera in 2009, started answering basic finance questions in the Cornish countryside, and after 150 videos got his first client completely out of nowhere. That foundation of just genuinely trying to help people is, I think, a big part of why his audience defends him when anyone questions his sales emails.
Pete is thoughtful, funny, and completely honest about the gaps between where his business is and where it could be. I think you'll enjoy this one.
Check out Pete's work:
🌐 meaningfulmoney.tv
🌐 meaningfulacademy.com
🌐 jacksons.life
📸 https://www.instagram.com/meaningfulmoney.tv
▶️ https://youtube.com/@UC39PLqUmy-AKK5HGYYfwFYw
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Leah Bolden built a YouTube channel with over a million subscribers and nearly 200 million views by teaching one thing really well: how to fix your home. And she did it by speaking to people exactly like a friend would, not like a tradesperson trying to impress anyone.
Dominik sat down with Leah to talk about how See Jane Drill went from a classroom suggestion to a full course business, and the conversation ended up being one of the more grounded and honest ones we've had on this show.
Leah talks about how a video on tape measures quietly racked up 18 million views and got Good Morning America calling. She explains why her audience turned out to be 78% men when she expected mostly women. And she gets into the real engine behind her course sales, which is soft mentions in YouTube videos and a newsletter, not complicated funnels or big launches.
What really stood out was her take on community. She meets with her course students once a month on Zoom, takes their questions, and says that single hour is probably the most valuable thing she offers. She also gets honest about what she would do differently if she started over, and her answer on the membership model is worth the listen on its own.
There is a book coming, some thoughts on AI that she is genuinely uncertain about, and a clear through-line across the whole conversation: authority and trust come before anything else.
I think you'll enjoy this one.
Check out Leah's work:
🌐 https://seejanedrill.com
▶️ https://www.youtube.com/@UCraGaDLfWec67xl9FEPndtw
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Arnel Nisbet has 1.3 million YouTube subscribers, 700,000 monthly views, and runs her entire business completely on her own, no team, no editor, no outsourcing. She's also a full-time mother of three. And when Dominik sat down with her for this episode, she openly admitted her biggest blind spot: "My email list is my weakness."
That kind of honesty is rare, and it's what makes this conversation so good.
Arnel started her channel out of pure necessity. She had three tiny kids at home, limited work options locally, and thought if she could earn enough to buy herself one cup of coffee a month from YouTube, that would be a win. Now she's built Gravotion, a growing international learning platform, and she's thinking about where it'll be in ten years, not ten months.
Dominik walks her through exactly what a funnel could look like for her business, lead magnets, welcome email sequences, repeat buyer strategy, all of it. Arnel is taking notes in real time. It's one of those episodes where the guest gets genuine value on air, not just in theory.
They also get into why passive income is mostly a myth, why you don't need to outsource to build something real, and why "you are your own niche" is actually useful advice and not just a cliché.
Dominik hosted this one, and it's a really warm, honest conversation.
Check out Arnel's work:
🌐 https://arnelseverydayenglish.com/
📸 https://www.instagram.com/arnelseverydayenglish/
▶️ https://www.youtube.com/channel/UC_XZoWueXyWuwVG4B_AEmmg?view_as=subscriber
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What happens when a digital artist with 1.1 million YouTube subscribers decides she wants to work less, not more? That's exactly where this conversation went.
I sat down with Flo Visser, the founder of Art with Flo, one of the most popular Procreate tutorial channels on YouTube. Flo started the whole thing almost by accident, after a friendly Instagram competition with her boyfriend spiralled into a viral post, a Patreon membership, and eventually a full creative business built around teaching people to draw.
We talked about how she structures her Patreon, why she's been on the platform for seven years and still has a love-hate relationship with it, and how she's built a library of over 250 tutorials across multiple subscription tiers. But honestly, some of the most interesting parts of our chat were about everything else.
Flo is training to become a yoga teacher, planning creativity retreats that combine drawing, improv, yoga, and real human connection, and she recently became the only person in her voice acting class invited to continue to the next level. She's also figured out that her elbow is her early warning sign for burnout, which I thought was brilliant.
This one was different from most episodes. Less funnel talk, more about what it actually looks like to build a business around the life you want rather than the other way around. Flo's got a clarity about what she enjoys and what she's moving toward that I found genuinely refreshing.
Hope you enjoy it as much as I did.
Check out Flo's work:
🌐 http://artwithflo.com
📸 http://instagram.com/@floortjesart
▶️ http://youtube.com/artwithflo
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Mark Smith has been teaching bass guitar online since 2013. He has 450,000 YouTube subscribers, 150,000 people on his free membership, and a back catalogue of courses that includes one with 25 hours of video content. By any measure, he has built something real.
And yet, sitting down for this conversation, Mark is the first to say he's left an enormous amount of money on the table. No tripwire funnel. Email campaigns with one email at the start and one at the end. About three minutes spent writing each one.
Mark talks about the first two or three years when the business made nothing and his wife's gigs kept them afloat. He talks about sitting in the bath hearing PayPal pings for the very first time after launching an ebook, and thinking, we're making money. He talks about watching his friend Scott Devine pull ahead and knowing exactly why.
We also get into why retirement-age students dominate music course audiences, why being relatable on YouTube matters more than projecting authority, and how Mark scripts his videos using a teleprompter while going off script the moment he picks up the bass.
He's currently working through a funnel audit with our team, and it was great to have him on before that process really gets going.
I think you'll enjoy this one.
Check out Mark's work:
🌐 https://www.talkingbass.net/
📸 https://www.instagram.com/talkingbasslessons/
▶️ https://www.youtube.com/ @talkingbasslessons
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Jason Kleinberg was trying to become a rock star. That's genuinely how this whole thing started.
He played in bands, toured the world, recorded music. Sounds great until he tells you it mostly meant sleeping on floors covered in dog hair. At some point he started teaching fiddle, put some videos on YouTube for one student who kept asking him to film everything at 9pm when Jason was starving and just wanted to go home.. and somehow that turned into Fiddlehead, a full-time business doing just north of $200k a year.
He didn't plan any of it. He'll be the first to tell you that.
We had a really good conversation about how he built it, what makes his teaching approach different, community, AI, and what it felt like to finally get an app idea made that he'd been trying to get built for ten years. Developers kept flaking on him. He got it done with Claude Code in an hour.
Jason's just a genuinely interesting person to talk to. He's honest about what he knows, honest about what he doesn't, and he's clearly still really enjoying what he does. That comes through.
I think you'll like this one.
Check out Jason's business:
🌐 https://fiddlehed.com
📸 https://www.instagram.com/fiddlehed/
▶️ https://www.youtube.com/@fiddl3hed
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The job market is changing fast. My guest today thinks we've got about 6 months before it looks very different to what it does now.
Hemanand Vadivel is the co-founder of Code Basics, an EdTech platform out of India with 650,000 registered learners and over 6,000 five-star reviews for their courses and bootcamps in AI and data. They're doing about $2 million a year in course revenue... bootstrapped from day one, no outside funding, and no sales team.
What I love about Hem's approach is how straightforward it is. 80% of everything they put out is completely free. The idea is simple... if people genuinely love what you're teaching them, they'll come back and buy the paid stuff. And it works.
We got into how his whole team has shifted in the last few weeks, with everyone vibe coding and shipping products at a pace that would've seemed impossible not long ago. Development time that used to take six weeks now takes three days. They've built over 30 internal products recently with 12 already in production.
We also talked about why institutional education is struggling to keep up with the rate of change in the job market right now, and what course creators should be thinking about to stay ahead of what's coming.
Hem is a genuinely thoughtful guy and this ended up being one of the more interesting conversations I've had on the show in a while. Hope you enjoy it.
🔗 https://www.codebasics.io
📺 https://youtube.com/ @codebasics
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What would you do if someone told you to put your entire best-selling online course on YouTube... for free?
Most course creators would say no way. Emma McAdam said yes. And it took her from 100,000 subscribers to nearly a million.
In this episode, my new co-host Dominik Dragun sits down with Emma McAdam, a licensed therapist and the creator behind Therapy in a Nutshell, a YouTube channel with over 2 million subscribers. They talk about how Emma built a thriving membership business while giving away her best content for free, how she sells online courses to people who could watch them on YouTube at no cost, and what her email marketing, sales funnel and evergreen promotions actually look like behind the scenes.
If you're a course creator wondering how to grow your online course business without feeling salesy or holding back your best stuff... this one's for you.
🎙️ Hosted by Dominik Dragun, co-host of The Art of Selling Online Courses
📺 Therapy in a Nutshell: https://therapyinanutshell.com/
📺 Emma's YouTube channel: https://www.youtube.com/c/TherapyinaNutshell
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Joseph Hoffman was halfway through a conducting degree when he started teaching neighbourhood kids piano to pay the bills. He fell in love with it, pivoted his whole career, and eventually moved online with a pretty unconventional idea... give every single lesson away for free.
That decision led to Hoffman Academy reaching over 200,000 students across 115 countries, $2M a year in revenue, and a team of 15 people building one of the most recognised online piano schools in the world.
In this episode Joseph shares how the freemium model actually works in practice, what he's learned about converting free users into paying members, why a 30-day free trial completely flopped for them and what they did instead, and how he's thinking about growing the business in 2026.
Really enjoyed this conversation. Joseph has built something genuinely special and there's a lot here for anyone running or thinking about running a subscription-based online course.
🔗 Check out Hoffman Academy: https://www.HoffmanAcademy.com
🔗 Find Joseph on social media: @Hoffmanacademy
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Josh Wright is a classical pianist who's performed at Carnegie Hall, the Kennedy Center, and on America's Got Talent. He's grown a YouTube channel to over 200,000 subscribers and 20 million views, and built a whole online course business teaching piano students all over the world.
And yeah, that's all pretty cool. But maybe the more interesting part is how he actually built it.
His whole channel is built around sharing his weaknesses. Not in some cringe, overly vulnerable way... just honestly. "Here's what I struggle with, here's how I fixed it." And his audience loves him for it. He actually calls it the superpower of the channel, which I think is a really good way to put it.
So we got into why that works. Because I think a lot of course creators feel this pull toward seeming more professional, more polished, more put-together online. And Josh's experience is kind of the opposite. The more real he is, the more people trust him and want to learn from him.
We also talked about the fear of promotion, which comes up a lot with course creators. Josh was pretty open about how uncomfortable he used to be with it and how he eventually got over it. If you've ever felt a bit weird about putting your stuff out there, that part of the conversation is worth a listen on its own.
Really good episode. Hope you enjoy it.
🎹 Check out Josh's work:
🔗 www.joshwrightpiano.com
🔗 youtube.com/joshwrightpiano
🔗 facebook.com/joshwrightpiano
🔗 instagram.com/joshwrightpiano
🔗 Courses: https://learn.joshwrightpiano.com/
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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James Testani has built Good Guitarist into a channel with over 600,000 subscribers and nearly a million views a month... and he did it without chasing trends or trying to game the algorithm.
His whole approach has been evergreen from the start. He releases lessons, they get a trickle of views, and then a year later they're just quietly bringing in people who searched for exactly that thing. It's a slower build, but it compounds over time in a way that trend-driven content just doesn't.
In this episode we get into how that translates into course sales... because the journey his students take is pretty different from what you might expect. They don't usually opt in and go straight through a funnel. They watch his lessons for months, build trust, and then one day decide they want the full structured path. That changes how you think about your email list and your promotions.
We also talk about the switch from selling individual courses to a subscription model, how he's thinking about quarterly promotions now, and the challenge of building a team around a business that's very much built around one person's teaching style.
And we get into hiring... specifically how hard it is to find people who actually think about your business rather than just applying a formula they've used before.
🎸 Check out James's site: https://goodguitarist.com
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Tom Geiss is the founder of GD&T Basics, a training company that teaches geometric dimensioning and tolerancing to engineers and manufacturers. It's a topic he'll openly tell you is boring to most people... and yet he's built a seven-figure business around it with a team of 10, no paid ads, and no sales team.
In this episode we talk about how Tom approaches building course content around the problems his students actually face at work, rather than just the material itself. It's a simple shift in thinking but it makes a real difference to how engaging a course becomes, and how much easier it is to sell.
We also get into how he's built a bridge between selling to individuals and selling to companies, which is something a lot of course creators haven't thought much about yet. And Tom shares how his thinking about marketing has completely changed since he started the business... going from someone who wanted nothing to do with it, to someone who now sees it as the core of everything.
Tom is a really thoughtful guy and it was a genuinely enjoyable conversation. I think you'll get a lot out of it.
🔎 Find Tom at https://www.gdandtbasics.com/
🔎 Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geiss/
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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I've had the pleasure of meeting Benny Lewis a couple of times at conferences over the years, and I'm really happy to finally have him on the show.
Benny built one of the biggest language blogs in the world, with over 2 million monthly visitors at its peak, a bestselling book, and a growing team. But at the height of that success, he was working 20-hour days, clinically depressed, and struggling with his health. In this episode, Benny shares what that period really looked like, how he got through it, and why he made the decision to completely simplify his life and business.
We talk about his approach to language learning and why speaking from day one is central to everything he teaches, how he built and maintains a highly engaged email list, the importance of finding your niche and owning a specific point of view, and what he's working on now as he prepares to relaunch his YouTube channel after years away from it.
It's an honest conversation about what it actually takes to build something online, what success can cost you if you're not careful, and how to figure out what you actually want from your business and your life. I really enjoyed this one and I think you will too.
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Liam Ward is a blues harmonica player, teacher and founder of learntheharmonica.com. He's built a course business with 240,000 YouTube subscribers and millions of views... and he barely checks his numbers.
In this episode we get into why Liam thinks your business doesn't have to run your life, how he's built a passive income school that fits around his life as a musician, and why joy might be a more useful metric than revenue for a lot of course creators. We also have a genuinely good debate about data, because I'm not going to pretend I just agreed with everything he said.
It's a different kind of conversation to what we usually have on the show, and I think that's exactly why it's worth your time. If you've ever felt like your business is pulling you away from the reason you started it in the first place, this one will resonate.
🎶 Liam's harmonica school: https://learntheharmonica.com
🎶 Check out Liam's music side of things: https://liamwardmusic.com.
If you want to find out how to grow your own course business in a way that actually works for your life, head to datadrivenmarketing.co/resources where you can get access to a range of free tools and guides to help you do exactly that.
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
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Marnie Ginsberg built Reading Simplified from a private tutoring clinic into an online academy that's served over 16,000 members and reached more than 3 million children... and she did it with no business background and no outside capital. Which is just remarkable.
In this episode we get into something that I think a lot of course creators will really resonate with. Marnie's business is literally called Reading Simplified, and yet her own instinct in business has always been to complicate things... trying every marketing channel, building out in every direction, doing all of the things at once. Sound familiar?
We talk about what made her decide to stop, why doubling down on one channel is so much harder than it sounds, and how the same diagnostic thinking she uses to help struggling readers maps almost perfectly onto how you can find the bottleneck in your own sales funnel.
We also get into her membership model, how she structures coaching without it eating up her margin, and the high ticket offers she's building out for 2026.
If you've ever felt like you're working flat out but not quite moving forward the way you should be... this one's worth a listen.
📚 We mention Expert Secrets by Russell Brunson and The Goal by Eliyahu Goldratt in the episode... both well worth picking up if you haven't read them.
And if you'd like to get hold of my webinar resources, just drop me an email at john@datadrivenmarketing.co and I'll put something together and send it over to you.
🔗 Connect with Marnie:
Facebook: https://www.facebook.com/ReadingSimplified
IG: https://www.instagram.com/readingsimplified/
Website: https://www.readingsimplified.com
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
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Alexis Haselberger has built a multiple six figure business with a small audience.. and honestly, most people are surprised when they hear that.
She's a time management, productivity and stress reduction coach who helps busy professionals do more and stress less. Her clients include Google, Lyft, Workday, Capital One and Upwork, and over 229,000 people have taken her courses on Udemy.
In this episode we dig into how she's built four different revenue streams that all pull their weight, why she nearly burned out with 35 one-on-one coaching clients and a six month wait list, and how that pushed her toward building courses. We talk about the difference between selling on Udemy versus selling on your own site, and why those are completely different games.
We also get into her approach to YouTube and LinkedIn, and we actually pull up her YouTube analytics live to look at where her best performing videos are getting their traffic from. Turns out 52% of her top video's views come from search, which opens up a really interesting strategy for her going forward.
We chat about webinars, evergreen funnels, and whether email marketing works differently when your audience is made up of super busy people who barely read their inboxes. Plus we get into some really cool stuff about AI and courses, including how one course creator replaced her course with an AI chatbot and 3X'd her best launch.
And Alexis shares some genuinely practical productivity tips that I think any course creator will find useful.. especially around getting stuff out of your head and being realistic about how much you can actually get done.
This was a really fun conversation. Hope you enjoy it.
🔎 Find Alexis here:
🔗 Website: https://www.alexishaselberger.com/
🎙️ Do More, Stress Less Podcast: alexishaselberger.com/podcast
📖 Distraction Action Plan: https://www.alexishaselberger.com/reduce-distraction
🔗 Youtube: https://www.youtube.com/c/domorestressless
🔗 Insta: @do.more.stress.less
🔗 TikTok: https://www.tiktok.com/@do.more.stress.less
🔗 FB Group: https://www.facebook.com/groups/domorestressless/
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Spencer Russell went from classroom teacher to building a business with over 5 million followers and 10,000 customers. In this episode, he shares why he believes your backup plan might actually be the thing holding you back from success.
We get into the concept of Blue Ocean Strategy and how Spencer found a niche in the toddler reading space that nobody was tapping into. He talks about the moment he decided to quit his safe teaching job, even with a young kid at home, and why he believes that burning the bridge and going all in was the best decision he ever made. He shares both the spiritual and practical arguments for betting on yourself and how necessity became the fuel that drove him forward.
We also dive into the future of online courses and why Spencer thinks the industry needs to evolve. He talks about protecting your business from AI, why community might be the most important differentiator going forward, and how he balances selling physical products alongside digital courses with a 50/50 revenue split.
On the tactical side, Spencer walks us through his plan to use a quiz funnel that segments parents by their child's age and routes them into different webinars with tailored offers. We also talk about his email marketing challenges and what he is doing to fix them now that he has taken his business back after selling it to Love Every in 2024.
🔗 Check out Spencer's work at https://toddlerscanread.com
🔗 Find Spencer on YouTube, TikTok, Facebook and Instagram at @toddlerscanread .
Thanks for listening and I will catch you in the next one.
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What happens when none of the careers in your industry feel right? Sahara Rose De Vore found herself in that exact spot. She had a degree in hospitality and tourism management, she'd traveled to over 84 countries, and yet nothing in the travel industry clicked for her. So she did something most people wouldn't even consider. She created an entirely new career path and built the world's first and only ICF accredited travel coach certification program around it.
In this episode, Sahara shares how she went from broke college student to building the Travel Coach Network, a global community of over 750 certified travel coaches from more than 40 countries. We talk about how she educated a market that didn't know it needed her, how she generates sales through strategic price drops, and how adding a single deadline funnel to her email list brought in over $25K. We also dig into her surprisingly low ad spend, her experiments with Reddit ads, and what she'd focus on to grow her email list from 200 opt-ins a month to over 2,000 with the 70,000 monthly visitors she's already getting.
If you're a course creator trying to figure out how to sell in a niche that you've had to explain to people, this one's for you.
✈️ Check out The Travel Coach Network: https://thetravelcoachnetwork.com
✈️ Follow Sahara Rose on social media: @sahararosethetravelcoach
🧨 Check out The Dynamite Circle: dynamitecircle.com
Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide
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Mark Smith films birds in slow motion. That's his niche. Ospreys, eagles, hawks in ultra slow motion. And it's got him 980 million views on YouTube and 6 million followers across platforms.
In this episode I sit down with Mark and we get into how he built this massive audience from one incredibly specific niche. He picked up a camera again at 40, almost didn't start YouTube because he thought nobody would care, and his son had to convince him to post his first video. That video got a thousand views overnight and the rest is history.
We talk about why he compares himself to Bob Ross and how the best creators make things look possible for their audience. We get into why YouTube crushes every other platform for selling online courses and why short form content doesn't convert the same way. I also pull up one of his sales pages live on the call and walk through what's working and what's missing.
Mark is honest about the fact that he'd rather be outside photographing wildlife than working on his email list or his funnels. His email list is only 2,500 people despite having millions of followers. He knows he's leaving money on the table and we dig into exactly where that money is and what he could do about it.
If you're a course creator with a decent audience but you know your business side isn't keeping up with your content, this conversation will hit home.
🦅 Check out Mark's YouTube channel! https://www.youtube.com/@MarkSmithphotography
🎁 Want the free customer avatar course I mention during the episode? Drop me an email at john@datadrivenmarketing.co with "Customer Avatar" in the subject line and I'll send it over.
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What would you do if you had no audience, an email list of 50 people, and zero courses to sell?
That's exactly where Trevor Dimoff was when he decided to figure out how to sell a course before he'd even built one. He talked to 50 people, listened to their problems, came up with a solution, and pitched it back to the same people he'd interviewed. The result was $2,000 in pre-sales for a course that didn't exist yet.
In this episode Trevor walks through his entire process step by step. How he found people to talk to, what questions he asked, the three things he did during every call that made the pre-sell possible later, and how he delivered the pilot course live on Zoom. He's also really honest about what went wrong after that and why he lost momentum trying to scale too fast.
If you're just getting started or thinking about launching something new, this is a really practical episode. Trevor doesn't sugarcoat anything and the lessons from his mistakes are just as useful as the wins.
🔗 Check out Trevor's work: https://trevordimoff.com
🔗 https://trevordimoff.com/aosoc
🔗 If you'd like to connect with Trevor or to ask him questions about having research conversations you can contact him at: https://trevordimoff.com/aosoc
Trevor would like to thank Jacques Hopkins, the Online Course Guy and his Online Course Show podcast. Jacques interviewed Trevor on episode 90: https://theonlinecourseguy.com
Trevor learned the process he used for market research and course creation from: Danny Iny, founder of Mirasee, where he helps online teachers and coaches monetize their gifts: https://mirasee.com
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Jori Chisholm has been teaching bagpipes online since 2003… before YouTube even existed. He was literally the first person to ever teach a bagpipe lesson on a webcam. Fast forward to today and he's running bagpipelessons.com, reaching students in 30 countries, and last year he hit 3.2 million views on Meta and 320,000 on YouTube.
The wild part? He wasn't even trying to hit those numbers. His strategy was simple… post one short video every single day. And it worked.
In this episode we dig into how Jori built a thriving course business in one of the smallest niches you can imagine. We talk about why he has courses AND a membership AND physical products, how he uses his email list to actually drive sales, and why he thinks AI is going to wipe out a lot of generic information-only courses but won't touch businesses built on real personal connection and trust.
Whether you're in a tiny niche or a massive one, there's a lot to learn from someone who's been doing this successfully for 25 years.
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🎵 Check out Jori's work at https://bagpipelessons.com
🎵 Jori's YouTube channel: https://youtube.com/bagpipelessons
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Here's something I hear all the time... course creators telling me they feel weird about selling. They got into this to teach, not to become marketers.
Kerstin Cable gets it. She's been at this since 2013, runs a language learning business, has recorded over 240 podcast episodes, and recently started AI Language Club.
When I asked her about marketing, she literally said "but John, we're not marketers." And honestly, that's what makes this conversation so good.
We dig into why selling courses has gotten harder post-COVID, whether social media is even worth the effort anymore, and how Kerstin promotes her stuff without feeling sleazy about it.
Her approach is dead simple. Talk about what you know, then make an offer. That's it. But the way she explains it actually made something click for me.
We also talk about the mindset stuff, why so many of us hold back from promoting our own work, and what changes when you reconnect with what you actually believe about your course.
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
Connect with Kerstin:
🔗 https://fluentlanguage.co.uk
🔗 https://AILanguageClub.com
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Alison Ellis has made over $650K selling online courses to florists over the last 10 years. She's got 10,000+ students enrolled in her programs and literally built her office from the course revenue.
But here's the thing.. a lot of the "proven" strategies just didn't work for her audience.
Tripwire funnels? Didn't convert. Webinars? People signed up but didn't show. High-pressure countdown timers? Her audience doesn't respond to urgency the same way.
Why? Because florists are creatives. They got into flowers because they love flowers, not because they love marketing. They'll spend $5K on a fancy design workshop but hesitate on a $500 business course.
In this episode we dig into what actually works when you're selling to people who don't think like marketers. How Alison went from making YouTube videos she didn't think anyone watched.. to $9K in her first five weeks.. to building a course business that's been running for a decade.
We talk about her Flower Math course, her $1,500 Art of Good Business program, her Patreon membership, the in-person workshop she runs in Vermont, and what she's changing this year to get more sales.
If you sell to creatives, coaches, artists, or anyone who's not naturally business-minded.. this one's for you.
🔗 Check out Alison's website at https://realflowerbusiness.com
🌸 Find Alison on Instagram and YouTube at @realflowerbusiness
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Aiko Hemingway is an English pronunciation coach who went from around 4,000 YouTube subscribers to over 11,000 in about a year. One video drove most of that growth.
In this episode we talk about how she researched what was working for other creators in her niche and made her own take on a high-performing topic. We also get into why her attempt to repeat that success with a similar video did not work.
We discuss the tension between making content that gets views versus content that converts into paying customers. Aiko has found that her broader videos get more views but her specific pronunciation content converts better. Most course creators deal with this same challenge.
We also cover how she went from targeting everyone to working specifically with Japanese company executives and professional singers. When she said everyone is welcome she got zero clients. When she niched down she started making sales.
There is a good section on the mental blocks around selling. Aiko has three courses she has never promoted to her list because of self-worth issues. We talk through how to get past that using a problem-agitation-solution email format.
She also shares how she landed a TEDx talk after years of future journaling and practicing at Toastmasters.
🔗 Connect with Aiko at https://aikohemingway.com
🔗 English pronunciation coaching: http://hatsuonkyosei.com
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Erika Quest started her online course business with just 167 email addresses scraped from her hard drive. Within a year, she had built a six-figure side hustle. Today she has around 5,000 people on her email list and 3,000 of them are paying customers. That ratio is absolutely wild.
In this episode of The Art of Selling Online Courses, Erika shares how she built her platform Level Up Movement in the fitness and Pilates education space. What makes her approach different is her focus on high-touch customer service and relationship marketing. She actually responds personally to customers instead of relying on bots and automations for everything. Her philosophy is simple but powerful: loyalty is a relationship.
We also talk about her business model of selling other people's courses. She finds experts in her industry, produces all the marketing and delivery, and splits the revenue with them. Her 2026 calendar is already fully booked with talent. All of this growth has happened organically with no paid advertising.
Erika runs three promotions a month and hosts monthly live workshops she calls Claster Minds. She went from 20-30 attendees when she started to nearly 200 ticket sales for her most recent event.
If you have been thinking about starting an online course business but feel like you are not expert enough or do not have a big audience yet, this conversation will show you what is possible when you just get started.
🔗 Connect with Erika at https://levelupmvmt.com
🔗 Connect with Erika on Instagram: https://www.instagram.com/erikaquest
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Kate Bee has helped over 4,000 women quit drinking through her online course The Sober School. In this episode we get into how she built her business, what's working in her funnel right now, and why 52% of her students go on to join her membership.
Kate started out as a BBC journalist and began writing an anonymous blog about her own journey with alcohol. That turned into a coaching business that now helps women stop drinking without the shame, labels, or deprivation that often comes with traditional approaches.
We talk about her lead magnet the Wine O'Clock Survival Guide and why it works so well for her audience. We get into her £47 mini course called the Sober Reset and how 12% of those buyers convert to her main programme Getting Unstuck. And we discuss why her students stick around in her membership the Stay Sober Club.
Kate also shares how she thinks about selling transformation instead of information, why she focuses on making her students feel truly seen, and how she's built a community on Mighty Networks that people genuinely don't want to leave.
🔗 Check out Kate's work at https://thesoberschool.com
🔗 Follow her on Instagram: https://www.instagram.com/thesoberschool
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Allie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magnets, and without spending years creating content.
Instead, she went straight to selling low-ticket products to complete strangers through ads.
In this episode, Allie breaks down exactly how she built her "tiny offer" funnel, from her $17 front-end product all the way through to her $25,000 coaching program. She shares why she believes you can grow your audience with buyers only, how to choose a low-ticket product that doesn't cannibalise your main course, and the psychological triggers that turn one-time buyers into repeat customers.
We also get into the nitty-gritty of running ads in 2025. Allie talks about how she tests new creatives, why she starts with just $25-30 a day in ad spend, and what happened when she dropped her price from $27 to $17 (spoiler: her conversion rate tripled while everything else held steady).
If you've been putting off selling because you think you need a bigger audience first, this episode might change your mind.
🔗 Connect with Allie on Instagram: https://www.instagram.com/alliebjerk
🔗 Visit Allie's website at http://AllieBjerk.com
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Kyle Buller has close to 7 million podcast downloads and sells courses for $10,500. No sales calls. No big sales team. Just his podcast doing the heavy lifting.
About 70% of his high-ticket buyers tell him they signed up because they'd been listening to him for a year or two before buying. That's the power of long-form content. When somebody spends an hour with you every week, they're building a relationship and trust before you ever make an offer.
In this episode we talk about why being authentic and vulnerable matters more than ever, why people are sick of the polished facade, and what happened when Kyle lost his 107,000 follower Instagram account overnight with no warning.
If you've been wondering whether to focus on short-form or long-form content, this episode will help you decide.
🔗 Check out Kyle's work: https://psychedelicstoday.com
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Kyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds from day one. He ignored every social media platform except YouTube.
Today he's got 1.7 million subscribers, 14,000 paying customers, and course launches that bring in $30K to over $100K.
In this episode, Kyle and I talk about why you don't need to be an expert to teach something — and why being an expert can actually work against you. We dig into his unlimited refund policy and why it hasn't hurt his business at all. We talk about how he spends 6-9 months creating each course, with 75% of that time spent before he records a single video.
Kyle's also refreshingly honest about what he's not doing well. He's got over 100,000 people on his email list and almost no automation in place. No tripwire funnel. No real welcome sequence. He admits he's leaving a lot of money on the table — and we talk through exactly what he could do to fix that.
If you've ever held back on creating a course because you didn't feel ready, or you've been nervous about offering longer refund windows, this conversation will change how you think about it.
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
👨💻 Check out Kyle's website: https://webdevsimplified.com/
🧑💻 Follow Web Dev Simplified on YouTube: https://www.youtube.com/@WebDevSimplified
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Ashlee Young went from teaching 20 hours of private piano lessons a week to making over $70,000 a month with her online course business. And she did it by showing up just once a week to teach a single live class.
In this episode, Ashlee shares exactly how she's scaling with ads, why she's phasing out her high-ticket program, and the mindset shifts that allowed her to charge $3,597 for her coaching program without feeling weird about it.
She sends promotional emails two to three times a week and does a full promotion every single month. Most course creators I talk to are terrified of annoying their audience, but Ashlee's take on this is refreshing. She genuinely believes that not telling people about your courses is doing them a disservice.
We also dig into her ads strategy. She's getting 20 to 30 new customers a day, with 60% of people adding her order bump and 25% taking at least one upsell. Those numbers are right at the top end of what we typically see, especially for cold traffic.
If you've been sitting on the fence about running ads, doing more email promotions, or charging higher prices, this episode will give you the push you need.
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🎹 Connect with Ashlee:
🔗 YouTube: https://www.youtube.com/ashleeyoungmusicstudio
🔗 Instagram: https://www.instagram.com/ashleeyoungmusicstudio/
🔗 Website: https://www.ashleejyoung.com/
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Venkat Subramaniam has been teaching tech for 30 years and has never sent a single marketing email. Not one. Companies like Adobe and Nike pay him premium rates, he travels 300 days a year, and at one point he was actually turning clients away because he felt guilty taking their money.
In this episode, Venkat shares what he's learned from three decades in education. We talk about why he quit online training after the pandemic even though companies were throwing cash at him, how he builds engagement that keeps students coming back, and the simple techniques he uses to get people actually completing his courses.
If you're wondering whether live training beats pre-recorded, how to get students to engage instead of just passively watching, or how to build a training business through word of mouth alone, this one's for you.
Check out Venkat's website: https://www.AgileDeveloper.com
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Today I'm talking with Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers across her platforms. She's built an incredible business teaching English to international speakers, and in this episode she's sharing what's actually working right now in the online course world.
We dig into something Hadar calls the "trust recession" - why people are so much more hesitant to buy online courses than they were a few years ago, and what you need to do about it. She explains why she believes courses that only offer content are becoming irrelevant, and why coaching and community have become essential if you want people to actually get results.
Hadar also shares how she's built her business almost entirely through organic content since 2015, why 60-70% of her sales come from email, and what she's learned about the difference between YouTube subscribers and Instagram followers when it comes to actually buying. We also talk about live launches versus evergreen, why webinars still convert like crazy, and a simple tweak you can make to your confirmation pages that gets 70% of people to respond to surveys.
If you're finding it harder to sell courses than it used to be, this episode will show you what's changed and how to adapt.
🔗 Check out Hadar's website: https://hadarshemesh.com
🔗 Check out Hadar's YouTube channel and podcast: https://www.youtube.com/@hadar.shemesh
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Everyone keeps telling me that course sales are dying. AI is killing everything. The good times are over.
I just looked at our Black Friday results and I have to respectfully disagree.
In this episode, I sit down with Josip Belina, our funnel strategy lead who has helped our clients make tens of millions of dollars over the past eight or nine years. Out of about 20 campaigns we ran, 75% of our clients had their best month ever. Combined, they made over $800K in November alone.
A guitar teacher went from $25K a month to $165K. A piano teacher expected $30K and hit $70K. A language learning client went from $13K to nearly $58K.
But here's why I really wanted to record this episode. Most course creators completely ignore January. That's a mistake. Your New Year New You campaign could be your second best promo of the year, maybe even your best if you're launching something new.
Josip breaks down exactly when to send your emails in January 2026, the promo structure that works, and something most creators miss entirely. If you've got existing customers who already bought your main offer, that revenue could be 50% or more of your total promo. You're probably leaving serious money on the table.
If you think your course business has peaked, watch this and see what's actually possible.
🔥 Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://funnels.datadrivenmarketing.co/order-bump-blueprint
🔥 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements
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🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap
Caleb Ulku went from making $5K a month from his course community to hitting a 7-figure run rate in just 7 months. And he did it with only 27,000 YouTube subscribers.
What makes this even more interesting is how unconventional his approach is. He doesn't have a traditional email list funnel. Instead, he sends people directly from YouTube to a $27/month School community. No free lead magnet, no nurture sequence. Just YouTube doing the heavy lifting.
In this episode, Caleb shares how ChatGPT 3.5 completely changed his business direction overnight. He saw what was coming with AI overviews and made the call to pivot his entire SEO agency from informational queries to local SEO within a day. That decisiveness is a theme throughout this conversation.
We dig into his YouTube content strategy, how he uses Claude to write scripts (and why the AI keeps making the same frustrating mistake), and his two-tier School community model where 20% of people who join at $27 end up upgrading to his $197 pro membership.
One thing Caleb said that really stuck with me: "A subject matter expert can replace a team of interns with AI, but an intern cannot replace a subject matter expert." If you're using AI in your business, that's worth thinking about.
🌐 Check out Caleb's YouTube channel: https://www.youtube.com/ @calebulku
🌐 Check out Caleb's website: https://calebulku.com
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🔥 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million
What would you do if your course sales dropped 40-50% from their peak?
Most course creators would double down on what's always worked. More launches, better funnels, new lead magnets. Lydia did something completely different. She canceled all her courses and replaced them with an AI product.
The result? Her biggest launch ever. Three times bigger than anything she'd done before.
In this episode, Lydia shares exactly how she built this AI mentor, why her customers love it more than her courses, and what this might mean for the future of online education. Whether you're thinking about adding AI to your business or just curious about where things are headed, this conversation will give you a lot to think about.
Lydia is a polyglot who's learned nine languages on her own and has helped over 22,000 students do the same. Her TED Talk has been viewed more than 19 million times.
👩🏫 Connect with Lýdia Hric Machová:
🔗 Check out her TED Talk: https://www.ted.com/talks/lydia_machova_the_secrets_of_learning_a_new_language
🔗 https://languagementoring.com
🔗 https://facebook.com/languagementoring
🔗 https://instagram.com/languagementoring
🔗 Sales page of the AI mentor (in Slovak): https://jazykovymentoring.sk/kurzy/almi/
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🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap
What if you could build a six-figure course business while keeping your full-time job... and only working on it 1-2 hours a day?
That's exactly what Michael Kilkelly has done with Arch Smarter, his course business helping architects and engineers work smarter, not harder.
But here's what makes Michael's story different. He actually did it backwards. He spent 10 years working for himself as a consultant, built up his course business, and then took a full-time job. Most people are trying to do the opposite.
In this episode, Michael shares why having a day job actually makes his courses better, how he cut his course setup time from two weeks down to 10 minutes, and his "less is more" philosophy for 2026. We also get into how he survived massive layoffs early in his career by teaching himself a skill that made him irreplaceable.
If you've ever wondered whether you can build a real course business without quitting your job, this one's for you.
🧑💻 Check out Michael's website: https://archsmarter.com
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🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap
This week I'm chatting with Phillip Henry, an award-winning slide guitar player who has performed at Hyde Park, the Royal Albert Hall, and toured all over the world. He's now teaching slide guitar online and has built a fantastic community around his niche.
Phil is one of those teachers who makes something that feels mysterious and out of reach totally accessible. He told me he has a hundred percent success rate with his students, and after talking with him I can see why.
In this episode we talk about finding a niche inside a massive market, growing a Facebook group, the transition away from sales calls, and whether your pricing reflects what you're actually delivering.
If you've ever wondered whether you're charging enough for your course or coaching, this one's for you.
🎸 Check out Phillip's work:
🔗 https://www.youtube.com/@UCA-Vhff-ng4NDrlUAQoQDTg
🔗 https://www.instagram.com/phillip.henry/
🔗 https://philhenrymusic.com/
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🔥 Want a free funnel review? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line.
Laura Spaulding has 1.5 million YouTube subscribers, over 4 million on TikTok, and a million on Instagram. She's had videos hit 14 million views in less than a week. And she's built a business selling courses and $45K coaching programs teaching people how to start crime scene cleaning businesses.
In this episode, Laura and I dig into what's actually working for her right now and what isn't. We talk about the surprising difference between YouTube and TikTok when it comes to generating revenue. She shares the simple approach to video titles that's helped her content go viral. And we get into some of the gaps in her funnel that are leaving money on the table.
If you've built an audience on social media but you're not seeing the sales you expected, this conversation will give you a lot to think about.
🔍 Check out Laura:
Laura's YouTube: https://www.youtube.com/@UCv6ycrTS6JXAEfs5dFZfijg
Laura's website: https://lauraspalding.com
Laura's courses: https://crimescenecleaningtraining.com
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🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements
Asiya Miart has 1.9 million YouTube subscribers and has made over $1 million selling courses through her channel. But here's what surprised me most: some of her best performing videos made zero sales.
In this episode, Asiya reveals how she figured out which videos actually drive revenue and which ones just drive views. She explains the two types of videos every course creator needs to understand and how she strategically moves viewers from one to the other. This simple shift helped her triple her revenue from the same number of views.
We also do something a bit different in this one. I pull up Asiya's sales page live and walk through what's working and what could be improved. If you've ever wondered what a sales page review looks like in practice, you'll find this useful.
Asiya now helps other entrepreneurs grow their YouTube channels strategically. If you want to learn more about her approach, check out her case study on her website.
📚 Asiya's Case Study “from Zero to $1M Using YouTube”: https://asiyamiart.com/case-study/
🔗 Connect with Asiya on LinkedIn: https://www.linkedin.com/in/asiya-miart/
🔗 Check out Asiya's YouTube channeL: https://www.youtube.com/@asiyamiart
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🔥 Want the free KPI tracking module I mentioned? Email me at john@datadrivenmarketing.co with "KPI tracking" in the subject line
Stefano started teaching Italian online as a side hustle when he was 18. No formal experience, no fancy credentials. Now he's got 280,000 YouTube subscribers and over 4,000 paying customers.
What's interesting is how he did it. He barely touches Instagram or TikTok. Posts maybe once every two weeks just to keep the pages alive. Instead, he's doubled his email leads in the last year while keeping his views roughly the same.
In this episode, Stefano breaks down why short-form content hasn't worked for him, how he thinks about lead magnets differently than most course creators, and why he puts 60% of his effort into free content.
If you're wondering whether you're wasting time on the wrong platforms, this one's for you.
🌐 Check out Stefano's work:
🌐 https://teacherstefano.com/
🌐 https://teacherstefano.com/podcast
🌐 https://www.youtube.com/@teacherstefano
Get your free resources for course creators:
🔗 https://datadrivenmarketing.co/resources
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Heath Adams, better known as The Cyber Mentor, built an 8-figure training business and sold it. In this episode, he shares how he did it starting from scratch with no sales team, no ad spend, and just pure organic content.
We talk about how he grew 50% year over year, why he believes authenticity beats algorithm hacks, and how he scaled from a one-person operation to 30 employees before the acquisition. Heath also gets into why he focused on one channel first, how he structures his email promotions, and what he's learned about pricing from selling everything from $30 subscriptions to $2,500 live trainings.
If you're building a course or training business and want to know what it actually takes to scale to 8 figures, this one's worth your time.
🌐 Check out Heath's work at https://academy.tcm-sec.com
🔍 Follow Heath on LinkedIn: https://www.linkedin.com/in/heathadams/
🔍 Follow The Cyber Mentor on YouTube: https://www.youtube.com/c/thecybermentor
If you enjoyed this episode, subscribe and leave a comment letting me know your biggest takeaway. And if you want help growing your own course business, check out what we do at Data Driven Marketing - https://datadrivenmarketing.co
See you next week.
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Today I'm talking with Nate Terepka, who runs Piano with Nate on YouTube. He's got 118,000 subscribers and he's getting nearly half a million views a month teaching adults how to play piano using a chord-based approach.
This conversation was brilliant because Nate figured out something that so many course creators miss - he discovered his real audience wasn't who he thought it was at all. When he started the channel during COVID, he was making tutorials for Billie Eilish and Taylor Swift, thinking teenagers would be his main audience. But when he launched his first course and actually looked at who was buying, he had this massive realization. 90% of his sales were coming from just 10% of his content - the Beatles and David Bowie tutorials. His real buyers were retired adults, not teens.
I love how he discovered this. He just got so excited about making his first few sales that he went into his email system and looked up each person to see which video they'd found him through. That simple curiosity completely changed his business. We talked about the tripwire funnel he's building now, what he learned from doing a business audit with Josip, and why his course buyers have an 85% email open rate, which is just mental.
If you're in the music space or you're teaching anything and you're not totally sure who your actual buyers are, this episode will show you exactly how to figure it out with data you probably already have.
🎹 Check out Nate's work:
🔗 https://pianowithnate.com
🔗 https://youtube.com/@pianowithnate
🔗 https://instagram.com/pianowithnate
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Today I'm talking with Tami Macala, a professional mosaic artist and teacher who has been creating mosaic art for over 20 years. In 2009 she started the Santa Barbara School of Mosaic Art, and in 2016 she and her husband Jerry launched Mosaic Arts Online. They also run Create Arts Online and Todos Retreats, taking students to places like Baja Mexico and Italy.
What's fascinating about Tami's story is that she's built a business in what she openly admits is a very small niche. The mosaic community isn't huge, but she's managed to serve over 10,000 students and become essentially the only online mosaic art school.
We get into how she collaborates with other artists, why she insists on controlling the production quality herself, and how she manages to launch one to two courses every single month. She walks through her 10-day launch system, her approach to pricing and discounts, and why she runs just two sales per year now instead of four.
Tami is also refreshingly honest about where she's leaving money on the table. She knows her welcome sequences and funnels need work, and we talk about what she could be doing differently with order bumps and upsells on her Teachable checkout pages.
If you want to dig deeper into welcome sequences, go back and listen to
🎧 How to Convert Prospects into Buyers Using Email Onboarding.
🎧 12 Checkout Page Tricks to Get More Sales Instantly.
🌐 You can find Tami at https://mosaicartsonline.com
🌐 https://createartsonline.com
🌐 https://todosretreats.com.
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I'm delighted to have Jacques Hopkins back on the podcast for another fantastic conversation.
Jacques is someone I genuinely respect in this space - not only has he built an incredibly successful piano course that's generated over $4 million in revenue, but he's also become one of the best teachers I know when it comes to helping other course creators succeed.
In this episode, we dive deep into the power of webinars and why Jacques believes they're still the gold standard for selling online courses, despite being challenging to create. We explore how one YouTube video he made eight years ago continues to drive half his revenue today, pulling in 500 views daily. Jacques shares his proven framework for what makes a webinar actually convert - including why his two-hour webinar outperforms shorter ones - and we have an honest discussion about the reality of creating consistent YouTube content.
We also get into some controversial takes about which platforms actually work for course sales (spoiler: Instagram might be wasting your time) and why YouTube's longevity makes it unbeatable for course creators. Whether you're just starting out or looking to optimize your existing funnel, this conversation is packed with actionable insights from someone who's actually done it.
🌐 Check out The Online Course Show: https://www.theonlinecourseguy.com/podcasts/the-online-course-show
🔗 https://theonlinecourseguy.com
🔗 https://pianoin21days.com
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What if I told you that making $1 million in a single month selling courses wasn't enough?
In this eye-opening episode, I sit down with Neil Patel - co-founder of Crazy Egg, Kissmetrics, and Hello Bar, recognized by Forbes as a top 10 marketer and by Entrepreneur Magazine as one of the most brilliant companies.
Neil shares the shocking story of why he walked away from a course business generating $200-500k per month (with one month hitting $1 MILLION) to build something completely different.
We dive deep into why Neil believes course revenue will decline in the coming years and exactly what course creators need to do about it. He breaks down his exact 3-step process for discovering high-ticket offers your audience will actually buy, including how to validate new products WITHOUT spending months creating them first.
Neil gets brutally honest about why the "lifestyle business" model might actually be a trap for course creators and shares the backend product strategy that separates 6-figure course creators from 8-figure business owners. His take on how AI will impact the course industry? It's definitely not what you'd expect.
Whether you're making your first sale or already running a successful course business, Neil's insights on scaling beyond the "course creator ceiling" will transform how you think about your business model.
He even shares specific examples from real course creators who've successfully implemented these strategies - including one in the baby sleep niche and another teaching piano by ear.
This isn't just theory. This is proven advice from someone who's been there, done it, and built multiple 8-figure businesses.
Fair warning: This episode might make you uncomfortable with the status quo. But if you're ready to think bigger about your course business, this is required listening.
🌐 Connect with Neil:
🔗 https://neilpatel.com
🔗 https://x.com/neilpatel
🔗 https://www.youtube.com/neilpatel
🔗 https://www.instagram.com/neilpatel/
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Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue.
Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell. That's it. No complex automations, no 47-step sequences, just solid execution of the fundamentals.
Boris shares the entire blueprint in this episode, including why we created a brand new course from scratch (in just 6 weeks!), how we used survey data to find a massive gap in what this creator was offering, and why positioning bonuses as "Christmas presents" made such a difference to conversions.
My favorite moment? When Boris admits our order bump only converted at 12% - way below our usual 30-50% - but still added an extra $7,000 to the launch. Sometimes good enough is exactly that.
If you've been overthinking your next launch, this episode might annoy you. Turns out that "90% research, 10% implementation" beats clever tactics every single time.
🎁 Free guides mentioned in this episode:
- Sales Page Elements PDF: https://datadrivenmarketing.co/resources
- Checkout Page Guide: https://datadrivenmarketing.co/checkout-page
- Upsell Guide: https://datadrivenmarketing.co/upsell
Want help implementing this in your business? Drop me an email at john@datadrivenmarketing.co
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Today's episode is absolutely fascinating. I'm sitting down with Rich Thompson, who built his online tutoring business from literally zero to generating millions in revenue, and his story is going to blow your mind.
Rich started out as a one-on-one biology tutor charging £200 an hour (about $300 US), which sounds amazing until you realize he could only work with about 10 students a year. He was stuck in this paradox where he'd built this successful tutoring practice but had to physically sit next to students to make money. Not exactly the location-independent lifestyle he was dreaming of.
So he completely re-engineered his approach. He analyzed 10 years of exam papers, figured out exactly where students were losing marks, and created an online program that's now helped over 65,000 students. The growth was meteoric - he went from breaking even at $10,000 in year one to hitting $700,000 by year five.
But here's where it gets really interesting. When COVID hit, the UK government cancelled exams and 95% of his subscribers vanished overnight. Rich watched his entire business almost disappear. He told me if he hadn't been conservative with his spending that year, it would have been the end of his company.
We dive deep into his funnel, his marketing strategies, and some surprising insights about advertising to teenagers versus their parents. He shares exact numbers on ad spend and ROI that will make you rethink how you approach your own campaigns. Plus, we do a live review of his sales pages where I spot some quick wins that could dramatically increase his conversions.
If you're running an online course business or thinking about starting one, this episode is packed with lessons from someone who's been through the highest highs and lowest lows. Rich's honesty about what worked, what didn't, and what nearly killed his business is refreshing and incredibly valuable.
🔗 Check out Tailored Tutors: https://tailoredtutors.co.uk/?utm_source=the_art_of_selling_onine_courses&utm_medium=podcast
🔗 Youtube: https://www.youtube.com/@tailoredtutors
🔗 TikTok: https://www.tiktok.com/@tailoredtutors
🎁 Grab the free download I mention in the episode at https://datadrivenmarketing.co/pages - it's our guide to the 15 elements every high-converting sales page needs to have.
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Is AI killing your course sales? In this episode, I talk with Panos Siozos, CEO of LearnWorlds - the platform that's powered over $1 billion in course sales for 11,000+ creators worldwide.
We dive deep into why using AI to write your course content is "doing a disservice" to your students (and your bank account). Panos reveals the right way to use AI as a "co-pilot" with specific examples you can implement today, including how to create assessments that actually help students learn.
We also cover why content is becoming a commodity and what actually matters now for course success. Plus, Panos shares the Socratic dialogue method that transforms boring content into engaging experiences that keep students hooked.
With 25+ years of experience in educational technology and having built his first learning management system back in 1999, Panos reveals exactly how LearnWorlds uses AI to help course creators scale without losing their personal connection with students.
🔗 Download The Five Layers of AI Framework for Instructional Designers: https://www.learnworlds.com/five-layers-ai-expertise-instructional-design/
🔗 Check out LearnWorlds: https://www.learnworlds.com/
OnlineCourses #CourseCreation #LearnWorlds #AIforCourses #InstructionalDesign
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Andrew Stotz went from a 10% pass rate to 60% by doing something most course creators are terrified to do - kicking students out with no refund.
In this episode, Andrew shares how he transformed his Valuation Masterclass from an on-demand course that barely anyone finished into a cohort-based bootcamp where students write 20-30 page research reports on four different companies.
His secret? "The valuation masterclass is about transformation, not information." And he means it - students who don't keep up get kicked out on Monday morning, no questions asked.
We dive into how Andrew built this intense accountability system, why he dresses up in military uniform for graduation ceremonies, and how one student from Nigeria who didn't even own a computer ended up working for Bank of America.
If you're tired of students buying your course and never finishing it, this one's for you.
🔗 Connect with Andrew:
- Website: https://academy.astotz.com/
- Podcast: https://myworstinvestmentever.com/
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In this episode, you'll hear how Hugo Ortega transformed from a burned out materials engineer in Houston to a world-traveling superyacht captain who now runs a $20,000 per month coaching business.
Hugo reveals why he chose to build a high-ticket one-on-one coaching model instead of traditional online courses, charging over $2,000 per student while maintaining a 90% job placement rate. He explains his contrarian approach to course creation and why he believes you need to work harder on your course business than you ever did at your day job.
You'll discover how Hugo used Russell Brunson's Perfect Webinar formula to transform his sales process, spending six months crafting a webinar that now consistently converts prospects into high-paying clients. He breaks down his exact pricing strategy, starting at $500 and scaling to $2,500, and shares how he built his "concierge model" that creates premium value for students.
🔗 Connect with Hugo at https://www.superyachtsundayschool.com/ or
🔗 Follow @superyachtsundayschool on Instagram: https://www.instagram.com/superyachtsundayschool/
OnlineCourses #CourseCreation #Entrepreneurship #DigitalNomad #Yachting #CoachingBusiness #RussellBrunson #PerfectWebinar #OnlineBusiness #CourseCreator
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You know exactly what you should be doing to grow your online course business. You've listened to hundreds of podcast episodes, read all the blog posts, maybe even bought a few courses on marketing. You KNOW you should be sending email promotions every month. You KNOW you should be optimizing your sales pages. Yet somehow, you find yourself building just one more course instead.
Sound familiar?
In this episode, I sit down with Itamar Marani, a former Israeli special forces operative turned elite performance coach. Itamar has coached hundreds of six to nine-figure entrepreneurs to break through their mental barriers, and he's here to explain exactly why your brain sabotages your best business moves.
We dive deep into what Itamar calls "the war within" - the battle between the business owner in you who knows what needs to be done, and the hobbyist who keeps retreating to their comfort zone. Itamar breaks down the three "success killers" that are hardwired into our brains from 100,000 years of evolution: avoiding uncertainty, optimizing for approval, and seeking validation.
What makes this conversation different is that we don't just identify the problem - we walk through the exact process to overcome it. Itamar shares his framework for identifying your mental blocks, challenging false beliefs, and most importantly, understanding what emotional payoff you're getting from NOT doing what you know you should do.
We also discuss performance anchors - the people and habits in your life that drain your energy and keep you stuck. Itamar shares a powerful story about a client who went from $5-10k months to building a company with a nine-figure valuation, all because he had the courage to cut out a heavy performance anchor that was keeping him small.
If you've ever caught yourself saying "I know I should be doing this, but..." then this episode is going to hit home. Hard. Itamar doesn't do motivational fluff - this is practical, actionable advice forged in Israeli counterterrorism and refined through years of coaching high performers.
📖 Itamar's book "Elite Performance" is available on Amazon and at https://itamarmarani.com/book.
🔗 Check out Itamar's website: https://itamarmarani.com/
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When Wendy Solganik spent months building out a sales funnel for her art courses, she was following all the conventional wisdom. She'd already seen the Jeff Walker launch formula work in other industries. She knew the playbook. But after investing significant time, energy, and money, the funnel simply didn't convert.
Instead of doubling down on what the gurus were teaching, Wendy made a counterintuitive decision. She went back to simple email marketing and built her online art school into a thriving business that now features courses from 40 different creators.
In this episode, Wendy shares her journey from law school dropout to successful course creator. After developing irritable bowel syndrome from the stress of law school, she took a year off and followed her urge to learn pottery. That decision eventually led to running a stationery company for 15 years, followed by a stint in the online diet industry where she first learned about course marketing.
Today, Wendy runs a unique online art platform where she positions herself as "the primary student in my own school." Rather than trying to be the star, she curates courses from artists she's genuinely excited to learn from. Her approach challenges many assumptions about online course businesses - she deliberately keeps prices low ($27-$147) despite seeing competitors charge $2,000, and she's built her success on passion rather than psychological marketing tactics.
We discuss why organic Instagram is now "very very little of the effective marketing" she does, despite having a large following. How she's become "partners with Meta" through paid ads, spending significant money daily. Why she has "no idea where my sales are coming from" due to tracking challenges. And how email marketing became her most effective channel after abandoning complex funnels.
Wendy's story offers a refreshing perspective for course creators who feel overwhelmed by complicated marketing systems. Sometimes the simpler path, driven by genuine passion for your subject matter, leads to better results than following someone else's formula.
Check Wendy's work out: https://www.willawanders.com/
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Meet Alexandra Fintova - the Skillshare Top Teacher who built 60 courses, taught 90,000+ students worldwide, and did it all while raising two kids as a single mom with ADHD.
In this episode, Alexandra (The Art Mother) shares her unconventional journey from art teacher to course creator, why she refuses to do "guerrilla marketing," and how being authentic is her secret weapon.
Alexandra reveals why her "overly salesy" approach failed and what actually works instead. She explains how to sell courses without being pushy or aggressive, and why students are now "collecting her classes like Pokemon cards." We dig into the power of confirmation page offers and why Alexandra's currently leaving money on the table with this simple strategy. She also shares the truth about managing a course business with ADHD and how to use platforms like Skillshare and Udemy to build passive income.
📥 Free Download: Tripwire Product Ideas Guide at https://datadrivenmarketing.co/tripwire
Connect with Alexandra:
Instagram: https://www.instagram.com/theartmother/
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Emma Jakobi built mmmEnglish to 6 million YouTube subscribers. Then she stopped posting and walked away to build Hey Lady instead.
In this episode, Emma and Shah Turner break down what's actually working for them: how they're getting their CAC down to 1/10th of LTV, why their webinars stopped working (and what they did instead), and how they package the same offer differently each month without burning out their audience.
Shah also talks about the consistency problem every course creator faces: "We'd run a campaign and bring in 50 grand. Do it again, pretty good. Third time? Not so much."
If you're running a membership or selling courses, this one's packed with real numbers and tactics you can use.
Check out Hey Lady: https://www.heylady.io/
Connect with Emma and Shah:
Emma on LinkedIn: https://www.linkedin.com/in/emmajakobi/
Shah on LinkedIn: https://www.linkedin.com/in/shahturner/
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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Most people build audiences that just consume content. They get thousands of followers but barely make any sales.
Sinem Günel does it differently. She's built a six-figure writing business by focusing on one simple principle: get people to buy something small first, then they're 20 times more likely to buy again.
In this episode, Sinem breaks down how she helps coaches and consultants turn their expertise into courses and high-ticket programs - starting with offers as low as $50.
We dive into why your past buyers are your most valuable asset and how to nurture them properly. Sinem shares the confidence issue that stops most people from selling high-ticket offers, and why some clients explicitly DON'T want your course and will actually pay more for less content. She also explains how to get inbound leads through content instead of cold outreach, and the strategy behind building a multi-tier business from low-ticket to $5k+ coaching.
If you're creating content but struggling to convert your audience into paying customers, this one's for you.
🔗 https://writebuildscale.com
Want help building your sales funnel and email marketing? Book a free strategy session: https://datadrivenmarketing.co/survey
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list.
You'll discover the bundle strategy that consistently outperforms the lazy "50% off everything" approach that most people default to, plus how to handle your best customers who've already bought everything you've offered before. Josip also shares the two-promotion framework that maximizes Q4 revenue and why this quarter is absolutely critical for your business.
This isn't about sending a few discount emails and hoping for the best. This is about systematically planning and executing a Black Friday strategy that turns November into your biggest revenue month of the year. If you've been treating Black Friday as an afterthought, this episode will completely change how you approach it.
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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🚀 Work With Me - https://datadrivenmarketing.co/done-for-you
What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world.
Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giving away his absolute best content for free. 25 years later, his newsletter reaches every corner of the globe (except the Vatican), his courses help students double their salaries, and he makes sales while sitting at Greek tavernas.
This conversation reveals why bad video and audio quality can actually sell better than perfect production, and the psychological reason most course creators sabotage their own success. You'll also discover how giving everything away for free became a premium pricing strategy, why humor matters more than you think in technical content, and the surprising relationship between passive income and satisfaction.
Heinz shares stories about getting recognized by strangers on the streets of Romania, why he feels guilty about making money while relaxing with friends, and his approach to building genuine connections with readers across 156 countries. He also explains why he avoids running the webinars that work so well for him, and how fear of rejection holds back most course creators from the success they deserve.
📧 Java Specialists Newsletter: https://javaspecialists.eu
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Jason Stephenson has over 4.5 million subscribers and 1+ billion views across his meditation channels - and he literally works just one hour per week now.
But here's what shocked me most: Jason had no idea how massive his channel actually was. When I had him check his real numbers after our conversation, his jaw dropped. We're talking about a scale that most YouTubers can only dream of.
This isn't your typical "how I grew on YouTube" story either. Jason's journey includes a devastating moment that would have destroyed most creators, an insane content strategy that paid off big time, and a business partnership that completely transformed his life.
Plus, there's a fascinating challenge with his course sales that we dive into. With an audience this size, the numbers should be working very differently.
If you're building a YouTube channel or selling online courses, you need to hear this story.
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates
Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers.
Here's what makes her story different: While most TikTok creators with massive followings struggle to monetize, Charlotte cracked the code with 460,000 followers and an "anti-capitalist" business philosophy that actually increased her profits.
In this episode, we dive into how she transitioned from biomedical research to data analytics in under 4 years, why she prices her courses at $249 while competitors charge $1000+, and her TikTok strategy that actually converts when most creators make pennies. We also explore why focusing on product quality over profit maximization made her more money and her ambitious new $1.5 million crypto payment infrastructure startup.
Charlotte's target audience consists of bartenders, servers, teachers, healthcare workers - people who "hate their jobs and don't get paid enough." She's helping them land entry-level data analyst jobs averaging $76K, which is life-changing for people making $20/hour.
The biggest takeaway from Charlotte's story is that you can build a massive course business by genuinely caring about your students' success more than your profit margins. Sometimes the "wrong" way to run a business is actually the right way.Retry
🙋♀️ Learn more about Charlotte: https://breakintotech.com/about
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage
Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media.
In this episode, Dan reveals how he built his pole dancing course empire using strategies that go against conventional wisdom. While most course creators chase email subscribers, Dan's biggest revenue driver comes from an entirely different source. While others play it safe with content, Dan explains why you sometimes have to tell people what they don't want to hear.
Most surprising? Dan admits he's been leaving massive money on the table with one marketing channel - and explains why that might actually be good news if you're making the same mistake.
You'll discover why starting "for free" can be your biggest competitive advantage, the psychology behind why people abandon purchases at the last second and how to stop it, and how to build a profitable course business in a heavily censored niche. Dan also shares the counterintuitive reason word-of-mouth became his primary sales driver and why "pure intentions" aren't just nice to have but essential for long-term success.
📍 Website: https://poldancewithdan.com
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmap
Austin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once.
In this episode, Austin gets brutally honest about the mistakes that cost him money, why he initially refused to start a community (and how his own members basically forced him into it), and the LinkedIn strategy he's using to manually recruit new members one conversation at a time.
We get into the real numbers - his revenue swings from $5k to $25k months, why it's just as hard to sell a $500 course as $6,000 coaching, and that first taste of PayPal notifications that you just can't un-taste. Austin reveals why most creators get the order completely wrong when building their business, and why it's shockingly easy to stop doing what actually works.
This isn't your typical "here's my success story" interview. Austin admits where he's screwed up, what he'd do differently, and why sometimes the best business advice comes from just asking your audience what they want and giving it to them.
If you've built an audience but struggle with the selling part, this one's for you.
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call
In this episode, Martina Viljevac and Nikola Veselinović from our team reveal exactly how they helped a client go from $12,000 to $26,800 in monthly revenue using the same amount of traffic and zero paid advertising.
The results speak for themselves. Revenue increased from $12K to $26.8K monthly, representing a 2.23x growth. Their sales page conversion rate jumped from 5.2% to 12.7%, and premium option purchases went from 20% to 55% of all sales. The welcome sequence alone now adds $1,500 per week, which equals $72,000 annually. All of this was achieved with the same traffic, same offers, just better optimization.
You'll learn about the "flow" design principle that more than doubled conversion rates and discover how to make expensive options irresistible without changing prices. We'll explain why tripwire pages with 3 steps kill conversions and dive deep into the psychology behind pricing page optimization. The episode covers order bump versus upsell strategy for maximum revenue, plus the welcome email sequence framework that generates $6K per month. We also discuss why design matters more than you think, but less than designers claim.
🤩 Learn the proven framework where each email has a specific purpose designed to build trust, showcase your value, and encourage action with our Perfect Welcome Email Sequence course: https://datadrivenmarketing.co/services
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My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America.
As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of his list buys - that's nearly double the industry standard.
In this episode, Chris reveals why social media is terrible for course creators, why blogging still works incredibly well, and his simple system for building a profitable course business with just email marketing, weekly blogging, and occasional YouTube appearances.
If you're tired of chasing social media algorithms and want to build something you actually own, this episode is for you.
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🔥 Get our FREE templates and see the difference with two proven email strategies: https://datadrivenmarketing.co/templates
Remy teaches watercolor painting as a hobby. His 6-month coaching program costs $5,000. His conversion rate? 50%.
While competitors give away free tutorials, he's built a $600K+ business by doing the opposite of what most course creators do.
In this episode, you'll discover:
• Why connection beats perfection in any market
• How to charge premium prices for "hobby" teaching
• The difference between impressing and inspiring your audience
• His approach to high-ticket sales calls (and why fewer calls = higher conversions)
• What happens when you share failures instead of just successes
Remy's a former engineer who quit after 15 years to build his art business in 2021. He's grown to 30,000 YouTube subscribers and teaches a "spiritual approach" to watercolor that connects art to life experiences.
If you're thinking about adding higher-ticket offerings to your course business, this episode shows how it's possible in markets you might not expect.
📧 Email me at john@datadrivenmarketing.co with your email list size, current course prices, and website for free high-ticket coaching resources including funnel maps and our $100 Million Offer workbook.
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🔥 Get our checkout page resources and example: https://datadrivenmarketing.co/checkout-page
Most course creators are losing 90% of ready-to-buy customers on their checkout page (here's how to fix it)
Boris Mez shares the exact strategy that took a client from 10% to 48.5% checkout conversion rate - nearly 5X more sales from the same traffic.
Most people spend weeks perfecting their sales pages but completely ignore their checkout page. This is where people who are already sold decide whether to actually buy - and most checkout pages create doubt instead of eliminating it.
Boris breaks down the specific elements that eliminate buyer hesitation and shares real case studies, including one checkout page that hit 40-50% conversions on cold traffic.
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Ken Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable.
In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding.
Ken reveals why they created over 1,000 videos in just 2 years, the surprising truth about audience size vs. actual conversions, and how aligning content with curriculum changed everything. He also shares his counter-intuitive approach to social media that actually works and why great content beats great marketing every time.
Whether you're building an online course, growing a content business, or struggling to convert your audience into customers, Ken's insights will change how you think about content strategy and student acquisition.
Get free resources mentioned in this episode: data-driven-marketing.co/resources
Learn Chinese with Ken: www.chinesezerotohero.com
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🔥 Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide
Most course creators think you NEED a massive social media following to succeed. Dr. David Hall proves them wrong.
In just 5 years, David built Psych Maven into a million-dollar course business and became one of the TOP performing schools on Teachable. The crazy part? He did it all without any social media following, YouTube channel, paid advertising, or even working full-time.
In this episode, David reveals his unconventional approach to building a course business through strategic partnerships and affiliate relationships. You'll discover the exact methods he uses to find high-value partners, the outreach strategies that never get ignored, and why he willingly gives away 50% of his revenue to the right affiliates.
This is NOT your typical "build an audience first" advice. If you're tired of creating content and want to see a completely different path to course success, this episode is essential viewing.
Check out Maven Creative Labs: https://mavencreativelabs.com
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I've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co.uk/upsell
I've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here's the thing: I've never met her, never talked to her, never even exchanged an email with her. Nobody on my team has either.
In this episode, I sit down with Boris Mez, one of our funnel experts at Data Driven Marketing, to break down exactly how this works. Boris has 8 years in sales and marketing and has scaled multiple seven and eight-figure course businesses. The guy knows his stuff.
Here's what we cover:
- Why most course creators will never scale (and it's not what you think)
- The brutal difference between a 7% and 20% converting upsell
- How to structure the perfect upsell page with our 13-element framework
- Why "slap it and pray" upsells are killing your revenue
- The exact offer types that actually convert (most people get this completely wrong)
Boris walks through a recent client case where we took their upsell conversion rate from 7.8% to 20.1% - that's nearly a 3X improvement. He reveals our four-step system: Acknowledge, Reassure, Redirect, Offer, and explains why 80% of your results come from getting the offer right.
Look, if you're selling courses - whether it's a $27 ebook or a $2,000 program - you need upsells. It's probably the only way you're going to scale. Every single business needs this.
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🔥 Get our free AI prompts: https://datadrivenmarketing.co/prompts
Everyone's talking about AI changing everything, but what does AI itself think about the future of online courses?
I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion).
We covered AI predictions for 2026, practical tools you can use now, and why ChatGPT thinks younger and older learners want completely different things.
OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
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🔥 Want to boost your course revenue by 30%? Get our FREE guide on how to implement order bumps in 3 simple steps! 👉🏼 https://datadrivenmarketing.co/order-bumps
Brendan Williams runs an online education business teaching Photoshop to photographers and designers. With 160,000 YouTube subscribers and 40,000 monthly website visitors, he was generating nearly 1,000 leads per month.
But his revenue was inconsistent. Some months were great, others terrible.
He was doing monthly promotions, had order bumps, email sequences - all the "right" things. But something was missing.
Then he made 4 specific changes to his funnel and doubled his monthly revenue in 4 months.
🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements
🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
Send us a text
In this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during promotions.
Dominik also shares how often you can promote the same course without burning out your audience, and why promoting one course at a time converts better than site-wide discounts.
If you're earning at least $1,500 monthly from your course business with an email list of 1,000+ subscribers, book a strategy call at datadrivenmarketing.co/call
Want to build an email list that actually converts? Download our free guide: https://datadrivenmarketing.co/double
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🔗 Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/double
In this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages.
We dive deep into why high opt-in rates might actually be KILLING your sales, how to go from 15% to 70% opt-in rates (and why that's not always the goal), and the backwards engineering approach that ensures your lead magnets actually convert to sales. Boris reveals the exact architecture of winning opt-in pages, including the "above the fold" section that they spend half their optimization time perfecting.
You'll discover the 5 magic words that boost conversions instantly, why quiz funnels are dominating the market, and how one simple YouTube strategy helped a client make an extra $5,000 in just one month. We also break down common lead magnet mistakes that attract junk leads instead of high-quality buyers, and how to align your entire funnel for maximum revenue.
Whether you're struggling with low conversion rates, building your first lead magnet, or want to optimize your existing funnels, this episode is packed with actionable strategies you can implement immediately.
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📧 Want direct help implementing this strategy? Email me at john@datadrivenmarketing.co
In this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the actual webinar, but we still got incredible results.
Josip walks you through our entire strategy for this client, including why we charged people to attend the webinar, how we messed up the Zoom setup (and why it didn't matter), and the email sequence that did all the heavy lifting after the webinar ended. You'll see how we sold a $3,000 product without any sales calls and why sometimes a soft pitch works better than going hard.
This case study is perfect if you're in a niche market or have a premium product that needs more than just a sales page to convert. Josip also shares who shouldn't try this approach and what list size you need to make it worthwhile.
If you want the complete funnel map we used with links to all our resources, just drop me an email at john@datadrivenmarketing.co or message Josip at josip@datadrivenmarketing.co. And if you want our help implementing this for your business, reach out about working with us directly.
🔗 Check out datadrivenmarketing.co/blog for more webinar strategies we've shared over the years.
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💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million
In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it.
The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step.
That's why I created a workbook that breaks down the entire process. I use this exact workbook every time I build a new offer for my business, filling out every section with my team.
The results? Clients who actually do this work generally double their revenue within 90 days.
In this episode, I walk through exactly how I filled out the workbook when creating my Instant Course Sales Program. You'll see my real answers and thought process for each section.
I cover why the market is more important than the offer, how to identify your clients' dream outcome, the activation points that make people succeed, how to turn problems into solutions, and creating bonuses and guarantees that work.
If you've been struggling to create offers that convert, this episode shows you exactly how to implement Hormozi's system properly.
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🔗 Want a free funnel review Mimi's? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line.
In this episode, I tear apart Mimi's funnel live - she's a sensuality coach making $5K monthly aiming for $15K. We uncovered why her 157K Instagram followers only generate 240 monthly email subscribers, and how switching from two-step to one-step opt-ins could instantly double her list growth. Her current tripwire funnel makes $775/month but could hit $6K with proper implementation.
You'll see exactly how I identify revenue leaks, calculate potential gains, and create a roadmap to potentially triple monthly income without growing audience size. This raw, unfiltered teardown shows how minor funnel adjustments can unlock massive revenue that's already sitting in your business.
🔗 Check out Mimi's work: https://www.mimimidnight.com/
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🔗 Running a course business making $1k+ monthly? Email me at john@datadrivenmarketing.co for a free business review to identify your growth opportunities.
Joe Armstrong (founder of 90 Day Korean and 90 Day Japanese) reveals how he doubled his previous best month's revenue using our email marketing strategies. We dive into the exact process that transformed his business, from ditching his "complicated, archaic" automated sequences to implementing strategic live promos.
Joe gets super candid about the challenges that were holding his course business back - unresponsive email lists, confusing metrics, and poor checkout conversion. You'll hear how he increased his order bump conversion rate from a dismal 1% to a massive 40% with one simple product change.
If you're running an online course and struggling with sales, this episode is packed with proven strategies you can implement right away - Joe did it all last-minute before Black Friday and still crushed it! I'm breaking down the exact Pain-Agitate-Solution email framework we use with all our clients to consistently boost sales and engagement.RetryClaude can make mistakes. Please double-check responses.
🔗 Check out 90DayKorean: https://www.90daykorean.com/
🔗 Check out Joe's YouTube channel: https://www.youtube.com/@JoeArmstrongOfficial
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🔗 FREE Customer Avatar Course: Email me at john@datadrivenmarketing.co with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better.
In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate" artist to creating nearly 200 courses and a membership bringing in $80K monthly.
We dive into her Facebook ad strategy (spending $50K to make $55K in front-end sales), why her $150/month membership works so well, and how she discovered that "charging more gets you better customers." Florence is refreshingly honest about the struggles, sharing that "when something works is the worst moment to go take a vacation" and how she tests everything constantly. If you're building a course business or thinking about adding a membership, you don't want to miss this one.
🔗 Check out Florence's website at https://www.wealthierartist.com/free-teach-online-training
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🔗 Grab my free email templates: https://datadrivenmarketing.co/templates
I just interviewed Stewart (SEO Jesus) and I'm still processing what he shared with me.
This guy is running a successful $60K/month SEO agency but he's actually WALKING AWAY from it to focus on his course business instead.
Why? Because he made $40K from ONE course launch and consistently makes $20K monthly with way less stress.
He puts lead magnets at the START of YouTube videos when most people are still watching (not at the end when 90% have clicked away). He tests course ideas with waitlists BEFORE creating anything. And he uses Claude AI to design sales pages in minutes instead of hours.
His simple math: "$20K course month equals $100K agency month" in actual profit due to margins.
🔗 Check out Stewart's channel: https://www.youtube.com/seojesus
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🔗 Get Your Funnel Help: https://datadrivenmarketing.co/call
🔗 Check out Jack's work: https://www.banjoskills.com/
In this episode, I sit down with my friend Jack Kowalski who's built a $5,000/month banjo teaching business with just 5,300 YouTube subscribers. Jack opens up about his funnel strategy that gets a 7% opt-in rate (when most creators manage just 0.5%) and how his simple $17 tripwire product brings in $1,500 monthly. We chat about his approach to creating courses, why being passionate and showing your struggles connects better with students than trying to be a perfect expert, and how he turned his hobby into solid monthly income. Jack's story is really encouraging for anyone who thinks they need a massive audience to make good money teaching online. Lots of practical tips in this one that you can actually use right away!
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🔗 Download our FREE Resources: https://datadrivenmarketing.co/resources/
In this episode, funnel expert Josip Belina pulls back the curtain on the EXACT strategy that made one client a whopping $111,000 in just 7 days. No fluff, no complicated tactics – just a simple 8-email sequence that flat-out works.
Want to know why most course creators leave money on the table? Josip reveals the psychology behind his gain-logic-fear email framework that turns subscribers into eager buyers. He even shares his "controversial" secret of keeping the cart open 24 hours after the deadline (which sneakily brings in an extra 10% of sales).
From crafting emails that people actually want to read to building sales pages that convert like crazy, this episode is basically a masterclass in funnel building. If you're tired of launching to crickets and want a proven system you can copy right away, don't miss this one. The best part? It all worked with just a 27,000-person email list!
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🔗 Download FREE 7-Day Roadmap to Increase Your Revenue: https://datadrivenmarketing.co/roadmap
🔗 Need help growing your course business? http://datadrivenmarketing.co/call
🔗 Check out LearnCraft Spanish Podcast: https://www.learncraftspanish.com/podcast
This interview might change how you run your entire business.
Timothy Moser reveals how he tripled customer retention (2.5 to 7.5 months) by making one counterintuitive change - focusing on becoming truly the best in his market, not just saying it. While his competitors promised "quick, easy, fun" Spanish learning, he rebranded to emphasize "rigorous hard work" and saw his monthly revenue climb to $120K.
Discover his exact process for building a product so good you can sell it with complete confidence, the surprising way he filters for committed students (by making things HARDER), and why he gives away his course for free while charging premium prices for coaching.
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🔗 Get your FREE Personalized Profit Increase Report: pimpyourfunnel.com
🔗 Have Yota help you build the best personal brand: yotatrom.com
Your personal brand is either working for you or against you.
In this conversation with Yota Trom (who's worked with top CEOs), we uncover why many course creators hit income plateaus despite solid marketing.
Discover how to turn your unique strengths into your biggest business advantage and attract perfect-fit clients who happily pay premium prices. If you're tired of chasing every new tactic while others seem to attract success effortlessly, this might be the missing piece.
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Anna Tyrie shares the brutal truth about building YouTube channels that actually make money. Forget what the gurus tell you - Anna's been there, done that, and learned the hard way what really works.
Her Scouse accent video blew up, but brought in all the wrong people. Meanwhile, her simple singing warmups with zero fancy intros quietly built a business without her even trying.
In this conversation, Anna opens up about the YouTube mistakes that nearly derailed her business, why videos often sit dead for 100-300 days before suddenly taking off, and why she's ditched her expensive DSLR for an iPhone and a simple lapel mic.
You'll hear why audio quality matters more than anything else (seriously, viewers will tolerate bad video but HATE bad audio), her method for organizing content into "buckets" instead of chasing trends, and the simple "Francesca test" she uses for every video idea.
If you're tired of posting videos that get views but zero actual business results, this might be the most important YouTube strategy conversation you'll hear this year.
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Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses.
Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like you're "reading their diary."
We cover everything from the biggest mistakes people make with customer avatars to the exact process we use to create them for our highest-performing clients. Whether you're struggling with conversion rates, product creation, or compelling copy, this episode reveals the foundation that makes everything else work.
We have a module from our course that our clients go through first. This is normally only available to our paying clients, but if you'd like to get access to it then email me a promise that you'll actually do the work and create the customer avatar. And if you do then I'll give you access to that module for free. Email me on john@datadrivenmarketing.co
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In this episode, David Denning reveals how he built a Facebook group with 35,000 insurance agents that generates over $1 million in annual revenue.
David shares his journey from zero industry knowledge to building a thriving community, including the critical turning point when he switched from low-ticket offers to high-ticket coaching. Learn the systematic sales approach that achieves 25-40% close rates, how to hit the crucial 1,000-member milestone where groups become self-sustaining, and why creating genuine community value drives long-term client retention.
Whether you're just starting a Facebook group or looking to monetize an existing one, this episode provides actionable strategies for turning engaged members into premium clients.
🖥 Visit our website for more information:
https://datadrivenmarketing.co/
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In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue.
I break down:
- The "power curve" principle that explains why this strategy works so reliably
- Real examples from hobby niches (like bass guitar lessons) that added $1M+ annually
- The exact coaching structure that allows you to charge 5-10× higher prices
- How to implement this strategy without sacrificing your lifestyle or free time
- Common objections and how to overcome them
Want to know exactly how much more money you could be making with your current audience? Visit pimpyourfunnel.com for a personalized report showing the revenue potential hiding in your business right now. It only takes 3 minutes to fill out, and you'll get a detailed breakdown of what steps you need to take to double your revenue.
If you've been focused on growing your audience when you could be dramatically increasing your revenue from your existing followers, this episode provides the roadmap to doubling your income with far less effort than conventional growth strategies.
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Most course creators think they need to:
- Create more content
- Build a bigger audience
- Launch new products
- Run more ads
- Work longer hours
But what if that's all backward?
In this episode, I talked with our Funnel Strategy Lead Josip Belina who revealed something surprising: 9 out of 10 course creators already have everything they need to double their revenue.
The problem isn't your content or your audience. It's your system.
We broke down hundreds of successful email campaigns and discovered why most course creators stay stuck at $3-5K monthly. The solution? A streamlined process that:
- Converts at 2% (4x industry standard)
- Gets emails done in 8 hours (not 2 weeks)
- Works without a big team or copywriting skills
One client just went from 20-30 quarterly signups to 68 using this system.
Ready to transform your course business? Want to see if you qualify for our program that's helping creators double their revenue in 90 days? Email john@data-driven-marketing.co or josip@data-driven-marketing.co now and let's map out your path to consistent $10K+ months.
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Discover how Oscar Owen transformed from teaching magic tricks on YouTube to building a 7-figure course empire. In this eye-opening interview, Oscar reveals why chasing viral views might be killing your course sales and shares his counterintuitive approach that helped him make nearly the same revenue from a 20K subscriber channel as his 1.4M subscriber channel.
Key insights:
- Why quality views beat viral views for course creators
- How to convert YouTube viewers into high-ticket clients
- The strategic shift from low-ticket to high-ticket offerings
- Why YouTube is becoming the new Facebook Ads (but better)
- How to create content that attracts your ideal customers
Oscar also breaks down his three-part content strategy for course creators and explains why 2024-2026 will be the golden era for course creators on YouTube. Whether you're just starting out or looking to scale your existing course business, this episode is packed with actionable insights you can implement today.
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From slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches.
In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business with online courses, a podcast reaching 200M downloads, premium apps, and corporate partnerships. She discusses the challenges of selling in the ESL market, her approach to comprehensive sales pages, and why diversifying revenue streams helps her "sleep better at night." Learn how she cleaned up her email list, improved her VSLs, and built a sustainable course business that stands out in a crowded market.
Want results like Lindsay? Book a call at datadrivenmarketing.co/call
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From £1,000 to consistent five-figure months - that's what happened when this dog trainer optimized his online course funnel. In this episode, Mark reveals how he doubled his revenue during Black Friday by implementing a proven funnel system, optimizing his sales page, and crafting high-converting email sequences.
You'll discover how Mark built a 5,000+ email list using Instagram and Facebook, his exact tripwire funnel converting at 6%, and his strategy for growing to 500 customers in his flagship program.
Learn how he's transitioning from doing everything himself to building a content team, and the specific changes he made to his sales page that drastically improved conversions.
Whether you're just starting out or looking to scale your existing course business, Mark's practical insights and proven strategies will show you exactly what's possible with the right system in place.
Want results like Mark? Book a call at datadrivenmarketing.co/call
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Book a call with me or someone from my team at www.datadrivenmarketing.co/call
Unlock the secrets of transforming passion into profit by joining us for an inspiring conversation with Daniel Schreiber, a former PE teacher who turned his wife's fitness influence into a $3 million empire. Discover how Daniel and his co-founder Benoit prioritized ownership of their product and navigated the tumultuous landscape of app development during the COVID-19 pandemic. Our discussion highlights the critical decisions that helped sustain their business, including the pivot from gym to home workouts and the lucrative introduction of online coaching.
Get ready to explore the intricate world of subscription models and marketing strategies as Daniel shares the highs and lows of managing a growing subscriber base. Learn about their inventive use of social media, which amassed an impressive following of over 174,000 on Instagram, and how they leveraged user feedback and strategic advertising to fuel their growth. We'll also delve into their pricing strategies and the impact of community involvement on customer retention, offering insights into keeping churn rates at bay while enhancing client experiences.
Finally, discover the art of optimizing subscription plans and scaling revenue through innovative coaching programs. Daniel reveals the potential of coaching to outpace app revenue and shares effective client acquisition tactics that bypass heavy reliance on paid advertising. We wrap up by discussing the Theory of Constraints and its pivotal role in overcoming business challenges, providing valuable lessons for entrepreneurs aiming to scale their ventures. Don't miss out on these actionable insights that promise to elevate your business acumen and inspire growth.
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In just 3 weeks, Andy Morgan made $72,000 in coaching sales by selling 16 high-ticket coaching spots at $4,500 each - without ever getting on a sales call. And not only that he won't have a single call to deliver the coaching either.
Here's the truth: Most course creators are leaving serious money on the table by not adding coaching to their business. Andy breaks down his exact process for running a profitable coaching program that doesn't eat up your time. You'll learn his controversial "no phone" policy that eliminated client headaches, the simple email sequence that filled his roster, and the exact systems he uses to deliver results without being glued to his calendar.
Want to add $72,000+ in coaching revenue without sacrificing your freedom? Andy shares the real numbers behind his recent launch, including how long clients stayed on his email list before buying (hint: it's way longer than you think), plus the costly promotion mistake he made and how he turned it around. This episode is packed with proven strategies you can steal for your own coaching business, whether you're just starting out or looking to scale without the usual coaching burnout.
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In this episode, Monica is joined by email marketing expert Eman Ismail to uncover the essential email sequence every course creator needs - the welcome email sequence. If you've been wondering how to turn subscribers into engaged students through email, this conversation is for you.
Eman shares her proven framework for welcome sequences that build genuine connections and drive consistent sales. You'll learn practical strategies about email timing, segmentation, and how to craft messages that resonate with your audience.
We dive into real examples of what works in email marketing for course creators, including:
- How to structure your welcome sequence
- When to automate your sales emails
- Smart ways to segment your list
- Tips for writing emails that get read and drive action
Whether you're just starting with email marketing or looking to improve your current strategy, you'll walk away with clear, actionable steps to strengthen your course business.
EmailMarketing #CourseCreator #WelcomeSequence #emailstrategy
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In this episode, I’m sitting down with Richard Jalichandra, a seasoned seasoned technology executive and CEO Coach, to talk about how to build a sustainable course business that not only thrives but scales with ease. If you’re feeling stuck or overwhelmed with growing your online course business, this is the episode for you.
RJ shares his journey from simple course launches to creating a full-fledged business model that supports long-term success. You’ll hear about the strategies RJ has used to grow his course business, including how he expanded from a single product to adding high-ticket coaching programs that have helped him increase both his income and impact.
This isn’t just theory—it’s practical advice from someone who’s been through it all. RJ offers a blueprint on how to hire the right team, streamline your offerings, and create a business that allows you to step into your role as a true CEO. Whether you're just starting or you’re looking to scale, this episode will give you the clarity you need to take your course business to the next level.
Don’t miss out on these powerful insights that could completely change the way you approach your business. If you’re ready to make a real impact and build something sustainable, hit play now!
Check out Richard's website: https://www.inclinecapital.net/
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Want to improve your email deliverability and stay out of spam before Black Friday?
In this episode, Matt Brown, email deliverability expert and author of the Deliverability Now newsletter, shares actionable tips to improve inbox placement for your sales emails.
Learn why emails end up in spam, how frequency impacts deliverability, and the steps to monitor and reduce spam complaints. If you're ready to improve email performance and reach more of your audience, tune in for insights that can make a difference in your results.
2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide
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Josip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares actionable insights on email marketing automation for course creators.
In this episode, you'll discover the best tools, essential automations, and when live promotions can outperform automated campaigns.
Whether you're building a strong email list or optimizing your campaigns to drive more enrollments, this episode provides proven strategies to streamline your marketing and increase revenue. If you're ready to simplify your processes and sell more courses, this is a must-watch!
Download our 7-Day Roadmap to increase your revenue by 30% without more sales calls or paid ads. Visit datadrivenmarketing.com/roadmap now!
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On this episode, Lara Acosta reveals her proven strategies on how to grow on LinkedIn and build a personal brand that stands the test of time.
With over 20M+ impressions, 300,000 followers across social media, and multiple six-figure income streams, Lara has become the #1 female creator on LinkedIn and a trusted expert in LinkedIn growth and personal branding.
Lara has coached and worked with over 500 clients to help them build effective content systems, increase engagement, and improve their writing—all using the same strategies that helped her achieve LinkedIn success.
Whether you're looking to grow your personal brand on LinkedIn or want actionable tips for LinkedIn growth, this video is packed with valuable insights.
______________________________________________________________________
Connect with Lara on LinkedIn: https://www.linkedin.com/in/laraacostar/
Check out Lara's YouTube channel: https://www.youtube.com/@Laraacosta
Join Literaly Academy: https://www.literallyacademy.com/
Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
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Are you ready for Black Friday?
On this episode, we’re sharing the Black Friday tips that helped our clients generate over $400K last year.
You’ll learn how to create offers that actually get people to buy and how to cut through the noise in people’s inboxes.
Whether you're a course creator or just looking to make the most of Black Friday, we’ve got you covered with simple strategies that work.
Check it out and get ready to crush it this Black Friday!
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
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In this episode, we sit down with Debbie Williams, a board-certified nutritionist and holistic health expert, to discuss her journey of building a successful health and wellness online course business.
Debbie shares how she transitioned from one-on-one consultations to online education, teaching natural health and nutrition practices.
We break down the key steps she used to launch a parasite cleanse program, including the viral YouTube video that helped build her email wait list and webinar funnel.
Also, we discuss the importance of building a team, developing copywriting skills, and using email marketing to connect with your audience.
Tune in for practical strategies you can apply to grow your course business.
Check out Ask Debbie About Hair:
www.askdebbieabouthair.com
https://stan.store/askdebbieabouthair
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TikTok: https://www.tiktok.com/@askdebbieabouthair
Facebook: https://www.facebook.com/askdebbieabouthair
Instagram: https://www.instagram.com/askdebbieabouthair
YouTube: https://www.youtube.com/@AskDebbieAboutHair
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Ready to level up your YouTube SEO in 2024?
Join Justin Brown, CEO of Primal Video, as he breaks down effective strategies to help you improve your channel's visibility and engagement.
In this video, you'll get an inside look at Justin's process of publishing content on YouTube that ranks in the 1st place of YouTube and Google search, tips for smarter keyword usage, and practical approaches to content creation.
Learn how top creators grow their audience and increase watch time with tried-and-tested techniques.
Whether you're just starting out or already creating consistently, these tips will help you fine-tune your approach and get better results.
Check out Primal Video's YouTube channel: https://www.youtube.com/channel/UCO4Nw0vUpxgb0zsziJ1SaMg
Primal Video Website: https://primalvideo.com
Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
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Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide
Ever thought about what it really takes to build a successful online community that stays active and engaged?
In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.
Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop on how they shifted from traditional course sales to a community-driven approach that keeps members involved and coming back. You’ll discover actionable strategies that you can apply to your own online business, including the essential tools and platforms for building a successful community in 2024.
We’ll also break down the importance of personalized marketing, cohort-based courses, and how to ensure your members stick around for the long haul.
This episode is packed with practical tips for anyone looking to boost their online course sales through the power of community-driven learning.
Whether you’re just getting started or looking to step up your game, this video will give you the insights you need to elevate your online business.
Don’t miss out watch now and transform your online course business!
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Get access to a treasure trove of advice, events, learning, and more: https://www.smartpassiveincome.com/
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Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide
Ever wondered how to successfully launch an online course?
Curious about how top creators grow their email lists and market their courses effectively?
In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches.
Brennan talks about his journey from making his first course to building a powerful tool that helps personalize marketing. We also dive into practical strategies for growing your email list, including a simple guide that helped one client go from 60 to 2,700 leads per month!
Brennan shares his tips on how to market your courses effectively, the power of personalization, and why live workshops can make a big difference.
Whether you're new to online courses or looking to improve your strategy, this video is full of easy-to-follow advice that can help you grow your online course business.
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Are your online course sales not meeting expectations?
Discover the power of funnel mapping to transform your revenue! In this episode of "The Art of Selling Online Courses," host John Ainsworth talks with funnel strategy expert Josip Belina. Josip has worked on hundreds of funnel optimization projects and shares his insights into building seven-figure funnels.
You'll learn about the funnel mapping process, the best tools for creating visual representations of your sales funnels, and how to track key performance indicators (KPIs) effectively. By visualizing your customer journey, you can identify key touchpoints and conversion points to optimize your funnel for maximum performance.
Why do so many course creators struggle with funnel optimization? Is it too complex, or are they missing critical steps? Josip addresses these common challenges and provides actionable advice to help you succeed.
Ready to take your online course business to the next level? Check out our 7-Day Roadmap to Increase Your Revenue, and learn how to boost your course sales by 30% without making sales calls or running paid ads. Visit datadrivenmarketing.co/roadmap to get started.
Don't miss this episode if you're serious about scaling your online course business. Subscribe, comment, and share your thoughts with us!
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
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Are your course sales falling flat?
Want to boost your revenue and grow your email list? In this episode of The Art of Selling Online Courses, we dive deep into winning advertising strategies with Crystal Johnson, a Facebook and Instagram ad strategist.
Discover how Crystal helps course creators optimize their ad campaigns, find the right audience, and scale their businesses using powerful ad techniques.
Crystal shares invaluable insights into the biggest mistakes course creators make with ads and how to avoid them. Learn how to set up effective lead magnets, nurture your email list, and ensure your sales funnel is ready to convert leads into customers.
Are you curious about the best ways to target your ads? Crystal explains how to identify your ideal client, use audience mining, and leverage lookalike audiences for maximum impact. Whether you're just starting with ads or looking to refine your strategy, this episode is packed with actionable tips to help you succeed.
Crystal's Website: https://www.cjandcocreative.com
Crystal's Instagram: https://www.instagram.com/cjandcocreative/
Subscribe for more strategies on digital marketing, audience engagement, and course sales.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/
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Sami Syed is a 22-year-old entrepreneur known for his remarkable success in the social media world. Without ever showing his face or creating original content, Sami organically grew a following of 4 million across various platforms. Starting his journey at just 15, he now dominates the van life niche with his brand, Project Vanlife.
Sami excels in converting followers into loyal subscribers through strategic marketing and content collaboration, leveraging the power of user-generated content and partnerships with influencers in his field.
Sami's Website: https://projectvanlife.com/
Sami's Instagram: / project.vanlife
Sami's YouTube: @ProjectVanLife
Subscribe for more strategies on digital marketing, audience engagement, and course sales.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses
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Heather began using Pinterest in 2010 when she was a newlywed and a new mother. Playfully admitting she couldn't cook beyond a Hamburger Helper box, she turned to Pinterest to teach herself how to cook, clean, parent her daughter, and eventually start her online business. Her dedication to the platform runs deep and has been a cornerstone of her personal and professional growth.
Heather believes in prioritizing her clients and customers above all else. She upholds values of boldness, leading by example, integrity, teamwork, and a continuous commitment to understanding Pinterest and its algorithm. Her mission is to support clients and customers by being the best she can be and fully dedicating herself to every project.
Heather's Website: https://heatherfarris.com/
Subscribe for more strategies on digital marketing, audience engagement, and course sales.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses
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Want to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 datadrivenmarketing.co/templates
Alefyia is a dynamic funnel strategist and conversion copywriter known for building and optimizing quiz funnels that drive consistent $30k months.
With a talent for crafting copy that evokes full-body sensations in readers, Alefyia leverages her deep understanding of language and strategy to enhance her clients' marketing efforts. She has helped course creators collectively amass over 199,000 LinkedIn followers and significantly grow their email lists.
Her results are impressive: she optimized a welcome email sequence to achieve 79% open rates and 36% clickthrough rates, generated 250+ quiz takers in 3 days for a client without running ads or having a social media presence, and doubled launch revenue through an affiliate campaign resulting in a $150k+ launch.
Alefiya Khoraki's LinkedIn: https://www.linkedin.com/in/quiz-funnel-copywriter/
Subscribe for more strategies on digital marketing, audience engagement, and course sales.
If you're interested in growing your online course sales and funnel optimization contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/
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How can you grow your online course business like Charlie Baxter?
Dive into this episode of "The Art of Selling Online Courses" where John Ainsworth interviews Charlie, the host of the British English Podcast. With 200,000 monthly downloads, Charlie shares his journey from traveling the world to teaching English in a humorous way.
Learn his top strategies for doubling your email list and boosting revenue. Discover how focusing on benefits over features and understanding your audience’s psychology can transform your sales page and membership plans.
What changes can you make to see similar success?
Check out Charlie's YouTube channel @realenglishwithrealteacher4777 for more insights. This episode is packed with actionable insights for course creators. Don't miss out on these expert tips to elevate your online course business.
Subscribe for more strategies on digital marketing, audience engagement, and course sales.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: / @theartofsellingonlinecourses
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Vanessa from Speak English With Vanessa.
Vanessa has been teaching English for over ten years to learners around the world, helping them speak confidently, naturally, and without stress. She has built an impressive community, with an email list of 400,000 people and a YouTube channel boasting 6 million followers!
Vanessa’s teaching philosophy revolves around practical communication and boosting self-confidence. For those who want to speak fluent English but don’t know where to start, or for those who have been studying for a long time without seeing improvement, Vanessa offers a refreshing approach.
Vanessa’s YouTube: @SpeakEnglishWithVanessa
Vanessa’s Website: https://speakenglishwithvanessa.com/
Vanessa’s Instagram: / englishwithvanessa
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: / @theartofsellingonlinecourses
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Abi Prendergast anther of "Day #1 Evergreen."
Abi Prendergast is a renowned evergreen funnel strategist and conversion copywriter, working with some of the leading figures in the course industry. She developed and authored "Day #1 Evergreen," a book that shares its name with her innovative funnel system.
Her signature funnel includes an automated feedback loop designed for straightforward, customer-centric optimization, which consistently enhances conversions each month.
Abi's Website: www.aptcontent.co.uk
Abi's Instagram: www.instagram.com/aptcontent
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: / @theartofsellingonlinecourses
Welcome to "The Art of Selling Online Courses" podcast! Today, we have a special guest, Jason Knight, who is the director, co-founder, and an instructor at Alderleaf Wilderness College.
With over 25 years of experience in teaching nature skills, Jason is an expert in wildlife tracking and wilderness survival. As a seasoned wildlife biologist and wilderness educator, he has collaborated with conservation organizations, government agencies, and the private sector. He is also the author of "The Essential Skills of Wilderness Survival."
Jason holds certifications as a Senior Tracker through CyberTracker Conservation International and has a Bachelor of Science in Wildlife Ecology & Environmental Education from The Evergreen State College, along with a Permaculture Design Certificate. His impressive career includes managing cougar studies for the Washington State Department of Fish & Wildlife, assisting with gray wolf research in Idaho, and working on numerous wildlife projects with Wetland Resources, Inc. He also served as a wilderness expert on the Discovery Channel's "Dual Survival."
Visit Jason's Website - https://www.wildernesscollege.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach.
Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.
Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.
Today we'll be focusing specifically on how to increase your prices without alienating your audience.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.
On this episode we'll look at 3 simple frameworks which could help explain why you've been having difficulty selling courses.
On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!
How we made $12,000,000+ using our email strategy: • How We Made $12,000,000+ In 2023
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Phil Crimmins from @MandarinBlueprint
Phil has called China home for over six years. During his time there, Phil has developed a deep fascination with the language, culture, society, and way of life in China. His passion for the Chinese language led him, along with his business partner, to co-found Mandarin Blueprint. This innovative platform leverages modern visualization techniques to revolutionize the way people learn Chinese characters, making the process faster and more effective.
Under Phill's leadership, Mandarin Blueprint has flourished. The business is on track to generate an impressive $2,000,000 annually, a testament to its success and the value it provides to learners. Furthermore, their engaging and educational content has garnered over 8 million views on YouTube, expanding their reach and impact on a global scale.
YouTube - https://www.youtube.com/@MandarinBlueprint
Instagram - https://www.instagram.com/mandarinblueprint/
TikTok - https://www.tiktok.com/@mandarinblueprint
LinkedIn - https://www.linkedin.com/company/mandarin-blueprint
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Seonaid Beckwith of @perfect-english-grammar
Seonaid began her career as an English teacher and, over the past fifteen years, has reached tens of millions of individuals through her website, Perfect English Grammar. She transformed the site from a basic blog into a comprehensive membership platform with more than 30 courses.
Residing in London, Seonaid enjoys engaging in deep conversations by the fire with a glass of whisky and is working on improving her cooking skills and Spanish proficiency..
Check out Seonaid's Website: www.perfect-english-grammar.com
Check out Seonaid's Instagram: www.instagram.com/seonaidbeckwith
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.
On this episode I'll give you a step by step guide on how you can double your email list with just three simple changes!
On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!
Double Your Email List Guide Download - https://ddmarketing.typeform.com/emaillist
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Rick Davidson CEO of @Gdevtv
Rick is a seasoned entrepreneur, educator, and coach who has guided millions of budding game developers toward achieving their dreams of creating games. He holds the position of CEO at GameDev.tv, renowned for offering the most popular game development courses globally.
Rick has developed numerous online courses, dedicating thousands of hours to recording and editing. With three decades of experience in leadership and management across diverse sectors such as consumer research, video game development, and online education, he continues to be an avid learner with a deep interest in psychology and personal development.
Check out Rick's website: www.gamedev.tv
Check out Rick's YouTube: / @gdevtv
Check out Rick's Twitter: / gamedevtv
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with William Simkins co-founder of @EnglishwithLucy
Formerly a full-time farmer, Will has become a course industry leader, partly thanks to our coaching program. We'll discuss his expert use of data to drive business success, which is essential for boosting sales and improving service. By the end of this episode, you'll learn how transformative data tracking can be and how to utilize these strategies in your own projects.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.
With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.
Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!
Today we'll be focusing on optimization for your tripwire funnel.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach.
Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.
Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.
Today we'll be focusing specifically on how to send email to your audience that don't sound salesy or spammy.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/videos
Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews.
Bruno and Julio have encountered a wide range of queries and concerns from candidates, from the complexities of structuring cases to the nuances of developing a keen business sense. They've felt the frustrations and challenges first hand, having navigated their own journeys into management consulting, with Bruno securing offers from both Bain and McKinsey on his second attempt, after initial rejections.
What sets them apart is their approach to coaching, focusing on teaching candidates to think, communicate, and solve problems just like a real consultant. With a track record of helping their clients achieve a higher than 50% offer rate, Bruno and Julio have refined their methods and techniques to not only prepare candidates for the interviews but to ensure they stand out.
Julio & Bruno's Website: https://www.groundcontrol.film/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Casey Faris, from Ground Control who teaches filmmakers how to use editing software DaVinci Resolve, the premier colour grading software used by Hollywood professionals.
With an impressive following of over 418,000 subscribers, Casey has become a leading figure in the digital content creation sphere, sharing his unparalleled expertise and passion for video editing.
For nearly a decade, Casey has been at the forefront of content creation on YouTube, dedicating nine years to teaching, inspiring, and innovating within the editing community. His commitment and exceptional skills have not only garnered a massive audience but have also translated into remarkable success, generating over $1 million in revenue.
Casey's YouTube Channel: https://youtube.com/@CaseyFaris
Casey's Website: https://www.groundcontrol.film/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach
Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.
Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.
Today we'll be focusing specifically on selling to your audience and the troubles you might face having a personal brand.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Dan Andrews co-founder of the Tropical MBA podcast and blog.
In 2009, Dan Andrews and Ian Schoen started an innovative e-commerce venture, pioneering remote work and lifestyle entrepreneurship. Through the Tropical MBA podcast and blog, they shared their journey, attracting listeners eager to build their own online businesses. This led to the formation of a tight-knit community sharing a vision for location independence.
In 2011, this community moved from online to in-person, meeting on a tropical island, laying the foundation for the Dynamite Circle—a network now boasting over a thousand members. Over the years, this community has flourished, driven by mutual support and the shared experience of navigating the entrepreneurial path. Dan Andrews' role in this movement has been crucial, not just in business, but in creating a platform for lifestyle entrepreneurs worldwide to connect and grow.
Tropical MBA Website: https://tropicalmba.com/
Dynamite Circle Website: https://dynamitecircle.com/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Adrian Savage from Email Smart.
Adrian has collaborated with prominent figures in the digital marketing sphere, including Neil Patel, Eben Pagan, and Ryan Levesque. He established Deliverability Dashboard, a platform designed to swiftly address deliverability challenges by assessing your email delivery and engagement metrics.
Company Website: https://deliverabilitydashboard.com/
Email Health Check: https://emailhealthcheck.net/
Authentication checker: https://uir93022.isrefer.com/go/auth24/wd852/
Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.
On this episode we'll look at the tripwire funnel, a simple funnel that can help you get higher qualified leads while also putting some cash in your pocket!
On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Pat Flynn, host of the Smart Passive Income Podcast and entrepreneur.
Pat Flynn was laid off from his dream job as an architect, a pivotal moment that led him to the world of entrepreneurship. Since then, he has founded multiple successful online businesses, reached millions globally, and gained more family time.
Without formal business training, Flynn focuses on service-first business building and team or systems development. Unlike pursuing material wealth, his goals are to inspire others with his actions, lessons, and shared happiness.
Pat's YouTube Channel: https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxw
Pat's Podcast: https://www.smartpassiveincome.com/spi/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mark Wills, notary public business coach and founder of the Loan Signing System.
Mark Wills stands as a top-producing notary loan signing agent nationwide, helms a nationwide loan signing service, is a best-selling author, and serves as the lead instructor for the Loan Signing System, the foremost training program for notary signing agents, reaching thousands across the country. His instructional videos on YouTube have amassed over 5 million views!
Due to his significant contributions to the advancement of notary public entrepreneurs, the esteemed National Notary Association has recognized him with the Influencer of the Year award!
Mark's YouTube Channel: https://www.youtube.com/@UCPQw3qNuM8QIhwzSHRUvtoA
Mark's Website: https://www.loansigningsystem.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jerry Potter, social media marketing expert and founder of Five Minute Social Media.
While employed at a marketing agency, Jerry faced a crucial decision: either discover ways to achieve significant social media outcomes with minimal effort or risk termination.
Thankfully, he managed to retain his job and began disseminating his insights on YouTube, establishing Five Minute Social Media.
Today, boasting a subscriber base of over 150,000, Jerry has successfully empowered nearly a million individuals globally to undertake their own social media marketing endeavors, emphasizing simplicity and efficiency.
Jerry's YouTube Channel: https://www.youtube.com/@UC5i1U95Udd4RYblltKRV9-A
Jerry's Website: https://fiveminutesocialmedia.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma.
Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experience. With a Cambridge CELTA teaching certificate, she has guided millions of students worldwide to become confident language users.
Emma's diverse teaching portfolio includes students from prestigious companies like Nike, Canon, Adidas, Casio, and Rolex, spanning various professions from lawyers and doctors to nurses and CEOs. Her students share traits of determination, high motivation, and a strong desire for self-improvement.
Emma's passion lies in dispelling the fear associated with learning English, transforming apprehension into confidence, motivation, and independence. She empowers students to pursue dream jobs, apply for promotions, and supports them in mastering the basics of English.
Emma's YouTube Channel: https://www.youtube.com/@UCNfm92h83W2i2ijc5Xwp_IA
Emma's Website: https://pronunciationwithemma.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog.
With a publishing career dating back to 2012, Jon Dykstra is a seasoned niche site creator who has cultivated a six-figure portfolio of high-traffic websites, many of them earning substantial passive income from display ads.
As the creator of Fat Stacks Blog, Jon generously imparts his wisdom to aspiring bloggers and niche site creators. His transparent "Tell it like it is" style of sharing successes and failures establishes him as a reliable source of information and inspiration for individuals seeking online success.
Jon's Website: https://fatstacksblog.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mike Rhodes, author of the best selling book "Ultimate Guide to Google Ads".
Mike Rhodes has a profound appreciation for the world of business. He has successfully built and sold four businesses, imparting knowledge to tens of thousands of individuals and delivering speeches on hundreds of stages.
Additionally, he co-authored the world's best-selling book on Google Ads. Currently, Mike Rhodes is obsessed with AI agents and their potential to transform both business and careers.
Mike's Website: https://mikerhodesideas.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach
Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.
Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.
Today we'll be focusing specifically on urgency in email copy and how Monica has made $3,000,000 with these strategies and as much as $50,000 with just one email.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Scott Devine, creator of Scott's Bass Lessons an online music education business.
After over a decode of travelling the world as a bass guitarist for tours and studio projects, along with occasional detours to lecture at music schools, Scott Devine felt compelled to provide online lessons.
These were not just any lessons; they were genuine and applicable to a diverse range of existing skills. Crafted to support a student-driven approach, these lessons seamlessly blended the best attributes of one-on-one instruction and university education. Above all, they aimed to transform the musical journeys of the students.
Scott's prowess as a bass player, his empathetic teaching style, and his charismatic on-camera presence quickly drew players and students from around the world and developed into a 7 figure music education business.
Scott's Website: https://scottsbasslessons.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.
With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.
Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!
Today we'll be focusing specifically on our funnel optimization and email marketing strategy which has allowed us to make $25 Million for our clients.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Olly Richards, a distinguished individual who wears multiple hats as a teacher, author, speaker, and passionate language learner.
Olly teaches languages through the power of storytelling which stemmed from a riveting near-death experience atop a mountain. Throughout his remarkable journey, Olly has left an indelible mark, having authored over 30 language books, forged collaborations with prestigious universities, and earned recognition through appearances in BBC documentaries.
Visitors to his platform are treated to a wealth of resources, including language tutorials, captivating videos documenting his language-learning endeavours, engaging podcasts, and exclusive access to his premium courses.
Beyond his educational pursuits, Olly is also the driving force behind a thriving $10 million education business where he helps content creators to build courses just like his!
Olly's Website: https://ollyrichards.co/
Olly's Language Learning Website: https://storylearning.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Transcript
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.
With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.
Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!
Today we'll be focusing specifically on Black Friday promotions and how our campaign made our clients over $1,000,000 over just a week of email marketing!
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Our special guest, Mariana Peña, is a devoted course expert, award-winning instructional designer, and taco enthusiast. Passionate about your message and education? Mariana's here to guide you, helping maximize impact through optimal learning experiences.
With 15+ years collaborating across diverse fields, Mariana has worked with coaches, consultants, authors, speakers, academic institutions, and 7-figure business owners.
Join us as she shares insights into her learner-first course design philosophy, respecting your interdisciplinary knowledge, intersectional perspective, and innovative approach. Don't miss Mariana's expertise on enhancing your online courses!
Mariana's Website: https://mypremiumcourse.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses!" Our distinguished guest today is Jason Marc Campbell, author of "Selling with Love." As the Host of the Selling with Love Podcast, he's conducted 300+ interviews, inspiring small business owners to view sales as transformative.
Jason, a dynamic public speaker, has shared stages with Gary V, Jason Silva, and more at events by Hubspot, Inc Magazine, and A-Fest. His mission advocates for businesses to prioritize care, fostering positive shifts in sales, marketing, employee treatment, and investments for a better planet.
With 7 years at Mindvalley, Jason orchestrated million-dollar launches, managed PR for a best-selling book, and pioneered membership platforms, impacting thousands. Join us for insights into Jason's transformative approach to selling with love!
Jason's Podcast: https://www.sellingwithlove.com/
Jason's Website: https://www.jasonmarccampbell.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
In this episode of 'The Art of Selling Online Courses,' we sit down with Josh Hall, a former freelance web designer who transitioned into building a successful six-figure, work-from-home web design business.
After selling his thriving business in 2017, Josh became a dedicated mentor, impacting thousands of web designers globally. Join us to hear about his journey and how he guides others to establish their own six-figure, freedom-focused lifestyle web design businesses.
Now, Josh is prepared to share his expertise and support with a wider audience.
Josh's YouTube Channel: https://www.youtube.com/@JoshHallco
Josh's Website: https://joshhall.co/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
On this episode of 'The Art of Selling Online Courses' we sat down with Tim Soulo, the Chief Marketing Officer and Product Advisor at Ahrefs, a cutting-edge SEO tool driven by big data.
Tim's ground breaking data research in the realm of SEO has been recognized by numerous online publications, including Inc, TechCrunch, and VentureBeat.
Renowned for his expertise, Tim has graced the stages of major industry conferences worldwide, including PubCon in Las Vegas, BrightonSEO in the UK, and the Digital Marketers Australia Conference in Melbourne.
Tim's YouTube Channel: https://www.youtube.com/c/SaaSMarketingVlog
Tim's Website: https://www.timsoulo.com/
Ahrefs Website: https://ahrefs.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
On this episode of 'The Art of Selling Online Courses' we chat with Eric Reinholdt who was able to 6x his revenue to 6 figures after working with us.
Eric is a distinguished architect and content creator known for his 30X40 Design Workshop YouTube channel, which is widely used in global architecture education.
As the founder of 30X40 Design Workshop LLC, he champions collaborative, idea-driven modern home design, emphasizing craftsmanship and detail. His unique minimalist approach, inspired by the Shaker style and local context, creates personalized, striking homes.
We talk to Eric about his journey selling his online course and how following the steps we provided him he was able to totally change his life and fall back in love with his work!
- Eric's YouTube Channel
- 30x40 Official Website
- If you're interested in growing your online course sales and funnel optimisation, contact us
Welcome to the new episode of The Art of Selling Online Courses!
Our new guest is Mike Morrison, the insightful co-founder of Membership Geeks and Membership Academy.
We are going to unwrap the golden secrets of boosting membership engagement using the power of strategic emails.
We unfold the critical aspect of onboarding and content delivery. Mike will walk you through the importance of segmenting your audience into three to five key categories, ensuring that each member receives content that is most relevant to them, enhancing their engagement.
- Membership Geeks (free content & podcast)
- Membership Academy
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
Imagine navigating the captivating world of data-driven marketing alongside Julian Jünemann, founder of Measure School, whose expertise in the industry is nothing short of stupendous. Julian, through his exceptional journey across various startups and his laudable efforts as the creator of the Measure School YouTube channel, paves the path for businesses to embrace a data-driven approach. Our conversation delves into the transformative features of the internet that allow us to track our performance, optimize our business, and truly appreciate the wealth of information available to us.
Our dialogue ventures into the territory of data tracking for informed decision-making, especially beneficial for online course creators. Together, Julian and I emphasize the indispensable importance of tracking data, helping you discern the effective from the ineffective aspects of your business. Ignoring a data-driven approach can lead to pitfalls, we argue, and share insights on the specific data points that course creators should monitor for a comprehensive understanding of their enterprise.
In the latter part of our discussion, we focus on distinguishing between leading and lagging indicators. We advise on the frequency of data review and touch upon the intriguing potential of AI in the data space. Julian gives a detailed run-through of the pros and cons of various web analytics tools, including Google Analytics, Fathom, and PIVX Pro. This episode is an absolute treasure trove, offering valuable insights into collecting the right kind of data to steer your business towards success!
- Fast-track your Digital Marketing journey, the data-driven way
- Measure Summit 2023
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
Ready to revolutionize your business strategies? Dive headfirst into the magic of the 80-20 rule with Perry Marshall, one of the world's most expensive business strategists. He unveils how 80% of results stem from just 20% of effort and shares his unique perspectives on what it means to be fractal, the power of the tactical triangle, and the concept of espresso machines as a metaphor for boosting revenue.
In the bustling world of marketing, it's the survival of the smartest. That's where Perry Marshall steps in, guiding us through the four crucial elements that spell the difference between success and failure - traffic, conversion, economics, and the 80-20 levers. We tap into his expertise to discover how to increase revenue per sale through order bumps and upsells, and how to skyrocket conversions by polishing your offer, guarantee, and headline on your sales page. Beyond that, imagine the power of expanding your email list, creating an irresistible lead magnet and propelling it across more platforms.
We also take you behind the scenes of our own experiences with the first version of our Facebook Advertising Book, where the 80-20 rule played a key role as an elimination tool, zeroing in on the best ideas. Perry leaves no stone unturned as we explore how to pick the most effective ideas and avoid wasting time on ones that won't make the cut. We wrap up with the fascinating concept of the espresso machine in business, shedding light on how software as a service companies and course creators can maximize profits through affiliate relationships. Don't miss the opportunity to transform your business approach with Perry’s deep dive into the power of the 80-20 principle.
- Follow Perry on Facebook
- Follow Perry on Twitter
- Check out Perry's website
- Master 80/20 And Make More Money Without More Work
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
Tired of losing potential customers due to objections you can't quite crack? We've got Monica, our in-house copywriting expert and copy coach, who will equip you with strategies to not only comprehend these objections, but also to convince your potential customers to trust your product.
In the first half of the episode, we break down the process of data collection and how to use it to understand your audience better. Monica shares her wealth of knowledge on creating engaging surveys, segmenting your audience, and asking the right questions that help reveal why potential customers might be on the fence. And it's not just about understanding - we also delve into the art of persuasion. From using data to leveraging testimonials and case studies, to citing industry stats and even celebrity endorsements, we cover it all. Not to forget the power of a good old money back guarantee in alleviating fears!
The latter part of the episode is all about capitalizing on your newfound understanding and trust to boost your sales. We discuss how to craft compelling sales pitches, how to respond to objections and how to present your offer in a way that speaks to your audience's needs. Whether you're a seasoned online course creator or just starting out, this episode is bound to fill your knowledge bank with tips and techniques to enhance your sales and make your mark in the online course industry. So, tune in and let's get those conversions soaring!
- Check out our blog post
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
Ever wondered how Google Ads and artificial intelligence can elevate your online courses? Get ready to navigate through the fascinating intricacies of AI and conversion, guided by expert marketer and former engineer, Alex Makarski. We journey into the world of averages, the transformative power of Google’s multi-channel campaigns, and the indispensable role of machine learning in media buying. It's an exploration of quantifying the value of a lead, testing paid media, and understanding the direction of your business.
By sharing his unique experiences from consulting major brands such as McDonald's, PNG, and Siemens on leveraging big data, Alex divulges valuable insights on how these skills can uplevel your online course traffic. We delve into the significance of training machines to make informed decisions, avoiding low-intent auctions rife with fake traffic, and the importance of building supportive communities. This episode is your masterclass on how to use AI, machine learning, and the math of averages to calculate the value of a lead and optimize revenue. It's time to unleash the untapped potential of your online courses with Alex's actionable advice.
From being laid off to creating a prosperous online course business, Doug Cunnington takes us along on his inspiring journey. With a former career as an IT project manager, Doug transitioned into the online course industry, establishing five comprehensive courses to guide those looking to start their own side hustle. His subjects include affiliate marketing, link building, email marketing, and productivity. A unique strategy he employed is lead generation using keywords, YouTube videos, and a basic spreadsheet. His YouTube channel, coupled with website traffic, brings in around 200 new subscribers each month with his email list promotions converting at an impressive rate of 30%.
Doug doesn't just dish out success stories; he shares his experiences of the hurdles and the victories that come with launching a course. From tackling stress and inevitable mistakes to developing a pre-launch sequence that includes providing a mini free course via email, his insights are invaluable. Key to his strategy is an emphasis on optimizing a launch sequence before automating it, with the optimal conversion rate found at 10 emails or 20 days. He also weighs in on the benefits of using price anchoring to maximize profit margins.
As well as being a business guru, Doug is a man of many interests. We get a peek into his personal life, discussing his fondness for playing the guitar and bass, a goal he has set for himself, and his involvement in the financial independence community in Longmont, Colorado. We also talk about his two podcasts, The Doug Show and Mile Hi-Fi, both attesting to his wide range of expertise. This episode offers a deep dive into the life and mind of an online course industry expert; insights that can certainly help broaden your perspective, whether you're an entrepreneur, a side hustler, or someone simply interested in the world of online courses.
- Check out Niche Site Project
- Check out Doug's YouTube channel
- Doug.Show Podcast
- Mile High FI Podcast
- Follow Doug on Instagram
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
Prepare to transform your leads into customers with the magic of tripwire funnels. We've got Josip Belina, our funnel strategy lead, on board to unravel the mystique of tripwire funnels, their operation, and their effectiveness in driving sales. Discover from Josip's wealth of knowledge how to employ just the right kind of low-priced offers to entice potential customers and boost your conversion rates.
We're also pulling back the curtain on a successful tripwire funnel from one of our clients, exploring the vital elements that contribute to its success. Learn to align your lead magnet with the tripwire offer, and understand the role that the above-the-fold section of your page plays in this process. We've got some intriguing case studies lined up where we share tips on structuring a powerful tripwire funnel that perfectly knits together the lead magnet, tripwire, and main product. So, tune in for an exhilarating journey through the world of tripwire funnels, where we leave no stone unturned in helping you leverage them for your business.
Join me as we dive deep into the world of strategic hiring and team building with special guest Noel Andrews, the CEO of JobRack.
We will discuss how to identify the right tasks to delegate, assess the benefits of hiring, and effectively manage a remote team.
Uncover the power of affordable outsourcing, leveraging resources from Eastern Europe, and ensuring a smooth hiring process from defining roles to making the perfect candidate selection.
Whether you're considering hiring an assistant or expanding your team for business growth, Noel's expertise will guide you every step of the way.
- Connect with Noel
- Check out where successful businesses hire the best remote talent from Eastern Europe
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
In this episode of "The Art of Selling Online Courses," I will explore the dynamic strategies to significantly amplify your course leads without the need for skyrocketing website traffic.
Larn how to craft compelling lead magnets that entice your audience, and discover the power of ultra-specific offers that resonate deeply. We'll delve into data-driven insights that unravel your audience's preferences, empowering you to tailor your lead generation efforts for maximum effectiveness.
'll walk you through real-world case studies that showcase the transformative impact of inline content strategies and ingenious exit intent pop-ups.
Tune in and gain a competitive edge in the world of online course sales. Watch the podcast now!
• Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com
• Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
Welcome to another episode of The Art Of Selling Online Courses.
In this episode, I have the pleasure of interviewing Lisa Catto, an experienced business owner and thought leader in business growth and digital marketing. Together, we delve into the world of selling online courses and explore the strategies that can take your e-learning business to the next level.
We'll uncover the secrets to keeping your students engaged throughout their learning journey and discuss the game-changing potential of AI tools for content creation.
We'll also discover how automation can streamline the management of your course communities, allowing you to focus on what truly matters - delivering value and impact to your students.
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
Join me for an inspiring episode as we delve into the incredible success story of Lucy Simkins.
From her humble beginnings as a 19-year-old marketing student to becoming a renowned YouTube sensation with nearly 10 million subscribers, Lucy's journey is nothing short of remarkable.
Discover how Lucy's passion for teaching English led her to create engaging YouTube videos and online courses on grammar, pronunciation, and language learning. Throughout the episode, we share insights into some of Lucy's strategies and the impact she has made in the field of online education.
Lucy's success story is a real testament to the power of determination, passion, and relentless pursuit of excellence.
- Check out Lucy's YouTube channel
- Join Lucy's journey to English fluency
- Check out Lucy's Instagram
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
Welcome to another episode of "The Art Of Selling Online Courses"! In this episode, we delve into the world of lean methodology and explore how it can revolutionize your approach to business.
Discover the art of increasing value while minimizing waste, optimizing processes, analyzing conversion rates, mapping out the client experience, and prioritizing tasks for continuous improvement.
Join us as we uncover practical strategies and insights to unlock efficiency and drive sustainable success in your endeavors.
- Learn more from Crista
- Listen to Crista's Podcast
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
In this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators.
Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complementary products to enhance customer experience and boost sales.
Tune in now and unlock the potential of order bumps for your online course business!
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
Welcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt.
In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses.
We delve into the power of targeted keywords, uncovering Tom's strategies to reach the right audience and exclude the wrong one on platforms like AdWords and Facebook ads.
If you're eager to boost your course sales and enhance your marketing game, you don't want to miss this captivating conversation with Tom Libelt.
Tune in now and unlock the secrets to mastering audience understanding and unlocking course sales success!
- Check out our blog post
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
In this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails.
Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains how to craft short and sweet emails with lots of value that will help you make more money from your course sales.
Discover the importance of creating curiosity and opening loops in your emails, as well as different tactics for drawing your audience's attention. Tune in to get the quickest hack you can implement to improve conversions and more.
- Check out our blog post
- Find out how much revenue your funnel could make you
- Join The Advance Online Course Creators Facebook Group
In this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged.
We kick off the discussion by exploring the four different learning styles: theorist, reflector, pragmatist, and activist. Quentin breaks down these styles, helping you understand how to cater to each one effectively in your courses. Discover practical strategies to engage and resonate with learners based on their preferred learning style.
Furthermore, we delve into visual, auditory, and kinesthetic learners, uncovering how to tailor your course content to engage each type effectively. Learn how to leverage visual aids, audio elements, and hands-on activities to create an immersive learning experience that speaks to your audience's unique preferences.
The concept of spikes and loops takes center stage as we explore how to maintain engagement throughout your training. Quentin shares valuable insights on incorporating moments of excitement, known as spikes, and reinforcing learning through repetition, known as loops. Discover how to strategically implement spikes and loops in your course to keep your audience hooked and enhance their retention.
• If you have a question for Quentin quentin@quco.uk
• Check out QuCo
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode, we explore the fascinating world of course creation in the era of artificial intelligence (AI). Our special guest, Bryan McAnulty, the founder of Heights Platform, joins us to shed light on how creators can leverage AI effectively in their course creation process.
Discover what course creation looks like in a world with AI. Learn how creators can harness the power of AI tools to streamline their workflow, enhance content creation, and improve learner experiences.
Bryan highlights different tools that course creators can utilize to automate tasks, analyze data, personalize content, and engage learners in new and innovative ways. He will also share with us what they have been working on at Heights Platform.
We discuss the biggest mistake course creators make when it comes to utilizing AI tools. Bryan shares valuable guidance on how to avoid common pitfalls and maximize the benefits of AI in course creation.
of AI. Is there something that AI can't do? Bryan provides insights into the boundaries of AI technologies, offering a balanced perspective on the role of human creativity, expertise, and intuition in the course creation process.
• Learn more from Bryan
• Bryan's podcast
• AI images we talked about
• Join Bryan's community
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode, we dive into the world of optimizing the checkout page for online courses. Our guest, Josip Belina, our Funnel Strategy Lead, joins us to discuss the importance of having an optimized checkout page and shares insights on creating an effective checkout process.
We start by exploring why it is crucial to have an optimized checkout page. Josip emphasizes the impact that a well-designed checkout page can have on conversions and customer satisfaction. He breaks down the anatomy of an effective checkout page, highlighting key elements that contribute to a seamless and user-friendly experience.
Mobile optimization plays a significant role in the checkout process, and we discuss why it is important to prioritize mobile-friendly checkout pages. Josip shares valuable tips and strategies for creating mobile-optimized experiences, considering the increasing number of customers accessing courses through mobile devices.
We delve into the impact of mobile optimization on conversions and how a smooth mobile checkout experience can boost sales. Josip explains the pros and cons of email checkout versus account creation, shedding light on the importance of balancing convenience and customer retention.
Offering multiple payment options and flexible billing plans is another essential aspect of optimizing the checkout flow. We explore strategies to increase average order value and sales, including upselling and cross-selling techniques.
Josip shares insights on leveraging social proof to instill confidence in customers during the checkout process. Testimonials, reviews, and trust badges can play a crucial role in building trust and encouraging customers to complete their purchase.
Lastly, we discuss the importance of measuring and optimizing checkout performance by tracking key metrics and KPIs. Josip emphasizes the need to monitor conversion rates, average order value, cart abandonment rates, and other relevant metrics to identify areas for improvement and make data-driven optimizations.
If you're looking to enhance your online course business and boost conversions, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your checkout page for a seamless and customer-friendly experience, ultimately driving higher sales and customer satisfaction.
• Check out our checkout template
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode, we delve into the secrets of converting cold traffic into paying clients for your membership business using Facebook Ads. Our guest, Paola Ramirez, the Founder of Pro Ad Scalers, shares her expertise and insights on how to unlock the potential of Facebook Ads to exponentially grow your online course business.
We start by discussing why it is crucial to convert cold traffic into paying clients, highlighting that cold traffic serves as the lifeblood for business growth. With Facebook being one of the most important marketing channels for interrupting marketing, understanding how to effectively convert cold traffic into paying clients using FB ads becomes paramount.
Paola reveals the secret to scaling up a membership business with FB ads, which lies in having a proven funnel and offer. She breaks down the key components of a successful funnel, including a tripwire and sales page, and highlights the importance of optimizing the average order value (AOV) to drive significant results.
We explore the concept of a proven funnel and offers, emphasizing that they should already be converting at the desired level. However, Paola stresses the need for sufficient traffic to maximize results.
To ensure success with Facebook Ads, Paola emphasizes the importance of having a proper ad testing system in place. She shares insights on the common pitfalls of testing too many variables at once and highlights the significance of systematically testing one variable at a time for accurate measurement and informed decision-making.
We also discuss the necessity of tracking numbers to make data-driven decisions. Paola explains how collecting valuable instant feedback from ads and funnels enables the understanding of Facebook and funnel metrics, leading to optimized ad performance and profitable results.
To maximize results on Facebook, Paola advises against skipping proper testing. She highlights the importance of a well-designed testing system and its role in scaling a membership business profitably with cold traffic.
If you're eager to unlock the potential of Facebook Ads and convert cold traffic into paying clients for your membership business, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your ad strategies to achieve maximum ROI.
• Learn more from Paola
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode of ''The Art of Selling Online Courses'' we explore the world of online course communities and how they can help your clients and increase your revenue. Our guest, Gina Bianchini, the CEO and Founder of Mighty Networks, shares her insights and expertise on why online communities are important and how to build a great community.
We start by discussing why an online community is important for your course, and how it can help your clients succeed and feel supported throughout their learning journey. We also explore the impact of adding a community to a course that is priced between $50 and $500, and how it can affect how much you can charge.
Gina shares her insights on the pros and cons of Facebook groups or Slack groups for having your community, and why using a dedicated platform like Mighty Networks can be more effective.
We also dive into how to build a great community and what community design means. Gina will walk us through how to create a community that is engaging, supportive, and fosters connections and growth.
We discuss whether it makes financial sense to have a community when you are only charging for DIY courses, and Gina talks about the mission of Mighty Networks and how it can help you create a thriving online community.
If you're looking to enhance your online course business and create a supportive community for your clients, then this episode is a must-listen. Tune in to gain valuable insights and learn how to build a great online community that can help you increase your revenue and build lasting connections with your clients.
• Learn more from Gina
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode, we explore the world of building and selling digital courses as assets. Our expert guest, Greg Elfrink, shares his expertise on how to turn online course businesses into perfect assets.
We start by discussing the common misconception that courses can be bad businesses for selling, and why they don't have to be. We will explore the Achilles heel of online course businesses and why people are hesitant to buy them and Greg will share his insights on how to overcome this obstacle and make online courses into perfect assets that can be sold for a profit.
We talk about why courses and info products are amazing businesses and why they have the potential to be great assets.
Greg will also explain how to scale online course businesses through experts, and why this can be an effective strategy for growth and profitability.
If you're looking to build and sell digital courses as assets, then this episode is a must-listen. Tune in to gain valuable insights and learn how to turn your online course business into a successful and profitable asset.
• Visit Empire Flippers
• Check out how Much Is Your Online Business Worth
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audience.
Monica explains that in order to write promo emails that work for different people, you need to understand two things: customer objections and fears, and the fact that not everyone will remain in the same awareness level as they were when they first subscribed to your list.
We discuss how our email promo strategy is different from what most people are doing, and Monica shares her approach to writing emails that appeal to different decision-making styles, such as early-adopters, logical decision makers, emotional-decision makers, and procrastinators.
Throughout the episode, we explore the Gain-Logic-Fear and Going-Going strategy that we use in our coaching program, and how it helps to explain what each email in the promo should do.
• Check out our blog post
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins!
Jacques and I are talking about urgency and how it can help you increase your sales!
But firstly, mistake we have all made, we will discuss the difference between urgency and scarcity.
Jacques will reveal to us what are the best urgency tactics and we will cover all of the in detail.
Tune in to find out what they are!
Check out Jacques' podcast
Learn more from Jacques
Find out how much revenue your funnel could make you
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, we explore the world of selling an online course business.
Coran and I discuss the common mistakes people make when thinking about selling their business and when it's too late to start planning your exit strategy. We also dive into how to identify the right buyer for your business and what to do if your business is too personality-driven.
Coran explains what EBITA stands for. We also explore the impact of the category you're in on the value of your online course business and how much it can affect the sale price.
Finally, we take a look at the external factors that can influence the value of your online business, such as market trends, competition, and more.
Click here to learn more from Coran
Find out how much revenue your funnel could make you
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Today we are talking about how we doubled our client’s AOV!
Join me and Martina as we talk about what you can do to improve your AOV.
Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what AOV means and why is AOV optimization important.
Martina will explain to us how she knew what to try and that it would work.
We will also talk about split testing too and should you try testing multiple things at the same time and how long does this process last.
Tune in to find out more about KPIs and how they can help you scale your business.
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution.
We start from the very top: Why should course creators care about segmentation and attribution?
Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someone stay on vs someone who quits after a month, are also some of the things we will learn in this episode.
We will discuss what’s wrong with Google Analytics and why should people skip the KPIs. How KPIs gloss over improvements in your funnel and why you should focus on Outliers.
Give Segmetrics try
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Ex-Israeli Special Forces & Federal Agent Itamar Marani is Mindset Coach and founder of the Arena.
In this episode of ‘The Art of Selling Online Courses’, Itamar and I are talking about the mindset and how to know if it's off.
We will dive into why you might not be taking action on something that you know works and advising what to do about it.
Itamar will also share with us two case studies of course creators who worked with him and then grew their business as a result.
Check out Itamar's micro course
The Arena
Find out how much revenue your funnel could make you
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Former co-founder of the world’s leading membership platform for WordPress, WishList Member, Stu McLaren is now creator of the Membership Experience.
In this episode of ‘The Art of Selling Online Courses’, Stu and I are talking about membership vs online courses.
Stu will share with us 5 Course & Membership Trends You Can't Ignore and we will discuss why creating tailored content is so important and how to do effective onboarding
You will also learn what Stu thinks about using AI in your business.
Check out Stu's free live workshop
Grab a free guide How to Launch A Successful And Profitable Membership Site
Find out how much revenue your funnel could make you
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In this episode of ‘The Art of Selling Online Courses’, I am happy to welcome back Matt McWilliams.
Today we are talking about how to take your passions and turn them into profits.
We will also discuss leadership and what it takes to be a great leader.
Lastly, we will cover attention triggers and how to use them to increase your sales.
Click here to get Matt's new book
If you want to learn more from Matt go here
Find out how much revenue your funnel could make you
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Named by Entrepreneur as a “Top 5 Women in Business in 2021”, Gemma has been featured in Inc., The Globe & Mail, BuzzFeed, Today.com and more. She teaches entrepreneurs how to create, launch, and scale their own digital courses in hundreds of industries.
In this episode of ‘The Art of Selling Online Courses’, Gemma and I are talking about creating and scaling your online course.
We will discuss why someone would even want to launch an online course. But if you have already figured out the benefits of it, Gemma will share with us her Bucket System that will help you craft a no-brainer offer.
She will also reveal her S.O.L.D Method that makes sure your course will sell.
And you might be surprised to hear that on our channel but pre-selling is your way to go!
We will also talk about webinars and issues with getting people to do them.
Check out Gemma's podcastConnect with Gemma on InstagramAccess Gemma's free trainingFind out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group
Andrea Vahl is the author of Facebook Ads Made Simple book.
In this episode of ‘The Art of Selling Online Courses’, Andrea and I are talking about Facebook ads. Surprise!
We will walk you through step by step. Firstly, when should you get started with Facebook ads and what do you need to have in place before starting.
Then, Andrea will teach us how to set up a successful ads campaign and how to plan out your Strategies.
We will also discuss what types of ads should course creators run and what KPIs to track. We’ve said that many times and Andrea agrees - it’s important to track your data!
Lastly, Andrea will share with us what are some common mistakes people make when it comes to Facebook ads, so you’ll know what to keep in mind!
• Check out Andrea’s new book - Facebook Ads made simple
• To learn more from Andrea check out her
◦ Course
◦ Group coaching
• Want to work with Andrea?
• To check out her podcast The Late Starters Club podcast visit
• Find out how much revenue your funnel could make you
• Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Devlin and I are talking about how he grew a 7-figure course business in a tiny niche in just a few years.
We go over some background on the instructional design and how Devlin got into it.
He will share with us how he grew his email list and used it to create his first online course.
We will also discuss pros and cons of doing course launches vs having evergreen courses.
And, as we covered many many times on our podcast - the importance of email marketing in selling online courses.
Lastly, Devlin will let us know how showcase helped him sell more courses.
To check out Devlin’s video series go to his YouTube
To learn more from Devlin check out his website
Find out how much revenue your funnel could make you
Join The Advance Online Course Creators Facebook Group
You are doing pretty well with your online course and are thinking about scaling? Have you considered adding coaching?
In this episode of ‘The Art of Selling Online Courses’, Luke and I are talking about scaling your business by adding coaching to it.
We will discuss why you should think about selling coaching along your online courses and what are the benefits of selling low ticket items.
Luke will also share with us his framework for selling coaching and how to go around adding a coaching business.
And if you are already doing coaching, we will cover are courses good downsell to it.
To get Luke's free resources:
'The 9 Email Offers that Get Clients'
'The 15 Minute Client Workshop'
To learn more from Luke visit his website https://LukeCharlton.com
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
Are you thinking about creating your YouTube channel but don’t know where to start?
Benji is the co-author of the bestselling book "YouTube Secrets" and in this episode of ‘The Art of Selling Online Courses’, he and I are talking about using YouTube to grow your course sales.
Benji will teach us how to create videos that actually get clicked on and people want to watch and firstly, how to come up with video ideas.
And we have all heard about the YouTube algorithm but today we will find out how it actually works.
Benji will also share how to, once you create a successful YouTube channel, get people to go off of YouTube and buy your course.
And if you already have big audience somewhere else, don’t worry, we will also discuss how to get your audience from other platforms onto your YouTube Channel.
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
New Year, new email promotions!
Our guest today is Monica, whose Christmas promotions episode resulted in $12k to one of our listeners and we are talking about email promotions in Q1.
Tune in to find out why you should care about doing promotions in Q1.
And sure, email promos are amazing and they work, but how do you make them relatable? Monica has the answer!
Lastly we will cover what your themes should be for each promotion and how to go around covering all of them.
Find out how much revenue your funnel could make you
You have an email list but are not quite sure what to do with it?
In this episode of ‘The Art of Selling Online Courses’, Monica is talking to Kyle Jordan.
Kyle is a direct response copywriter who’s written for a wide range of brands in eCommerce and online education. He helped one of the largest digital marketing training companies increase traffic to their website by about 400%, doubled the size of their email list in one year, and helped them come up with six new products.
And today, we are talking about email marketing.
Tune in to find out what Kyle suggests as THE thing course creators should focus on when it comes to their email marketing.
He will learn his 7 Emails system for building a kickass high-converting email on-boarding flow that turns prospects into customers and brand fans.
Kyle will also share his copywriting story with us.
If you want to learn more from Kyle go to https://fullfunneldisclosure.com/
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
In this episode of ‘The Art of Selling Online Courses’, Julie and I are talking about what you might be doing wrong when it comes to selling your online course.
Julie will share with us hear teachings of 5 Key Reasons People Aren’t Buying Your Online Course.
First thing on the list: You are not in front of enough people. And people might not know you well enough in order to buy from you.
Then, your messaging could be off, or your timing isn’t right. Lastly, it may just be your pricing.
Join us as Julie goes into details of all these reasons.
Check out Julie's Clubhouse
Wondering if your next course idea is any good? Grab this free 15-minute mini-course and find out
Find out how much revenue your funnel could make you
Join The Advance Online Course Creators Facebook Group
Okay, we know, Black Friday has just passed and you are probably thinking, wouldn't Christmas sale be too much? But, we say no!
Join me and Monica as we talk about this.
You will learn why it is worth having a sale in December and how you can know if your subscribers are going to open their emails during holidays.
And Monica, our in-house copywriter, whose emails have made millions of dollars to our clients, will explain how to have the best Christmas promotion without being too pushy and salesy. What angles to take, how to deliver value and what opportunities to give are only some of the secrets.
And lastly, she will reveal when to start your Christmas promotion and should you send emails on Christmas eve.
Find out how much revenue your funnel could make you
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Jan and I are talking about how youtubers can build smart, future-proof courses in 3 steps.
Jan will teach us how to, firstly, monetize your personal brand and then use it to create a business brand. And when you have all that set up, it’s important to build external traffic sources.
We will also discuss what is the one mistake that all new course creators make and how to avoid it. Shhh, the secret is in pre-selling your course.
Lastly, Jan will share will us all about their Creator Smarts retreat.
If you want to learn more from Jan go to https://creatorsmarts.com or you can connect with him on LinkedIn https://www.linkedin.com/in/jan-van-der-aa-66899b3b/
Check out Creator Smarts podcast https://podcasts.apple.com/us/podcast/creator-smarts-podcast/id1485245840
Find out how much revenue your funnel could make you https://datadrivenmarketing.co/profit-increase-report/
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
In this episode of ‘The Art of Selling Online Courses’, Alyson and I are talking about creating more courses and using bonuses to promote them.
The best place to start with creating courses is your audience. Don’t decide what topic they want to learn about, ask them. And make sure to use open ended questions!
And once you have your topic, creating the course is simpler than you think. Remember that old webinar, your first event or even some of the old youtube videos? Alyson advises: use them!
And she will also share with us her 3 step formula for creating modules: Teach, Assign and Provide Resources.
But, you don’t want to put it all in just the course. Leaving something out and creating bonuses can be very helpful in marketing your course. Everybody loves bonuses. And in this episode we will also cover how to figure out what should be a bonus.
- If you want to learn more from Alyson go tohttps://alysonlex.com/
- To get Alyson’s essential email sequences go tohttps://www.alysonlex.com/essential
- Find out how much revenue your funnel could make you https://datadrivenmarketing.co/profit-increase-report/
- Join The Advance Online Course Creators Facebook Grouphttps://www.facebook.com/groups/advancedcoursecreators
In this episode of ‘The Art of Selling Online Courses’, Lyndsay and I are talking about leveraging your podcast to sell more courses.
Lyndsay Phillips, is the CEO of Smooth Sailing Business Growth and Smooth Business Podcasting. She has been featured on MSN, NBC, Fox, published in Huffington Post, guesting on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ Best Podcast Ever, and has shared her expertise at events such as Dream Business Academy, Podfest, and Service Business Edge.
And today she is sharing her methods with us!
But, don’t worry, if you do not have a podcast yet, but it is something that you have been thinking of, we will clue you in why you should start it and how to do it!
If you are already in the podcast game, Lynsday will reveal her 4 step method for making the best out of it!
And lastly, you will learn how to convert your listeners to email list subscribers so you can sell more of your online courses.
If you want to learn more from Lyndsay go to http://www.smoothbusinessgrowth.com/free
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
Ron Stefanski has made over $1 million dollars from his online ventures since starting in 2014 and today he is sharing with us why you should transition from affiliate marketing to online courses.
And when you are onboard, in this episode of ‘The Art of Selling Online Courses’, Ron and I will also be taking you through all the steps necessary to create your online course.
And when we say ‘’all the steps’’ we mean all the steps. Starting from how to figure out what courses you should be selling to how to create your course to how to promote and sell your online courses. Oh, and also what website is the best to upload it.
But, before anything else there is one requirement to fulfil: How big should your email list be to embark on this adventure of scaling your revenue.
Pick up free courses from Ron at https://onehourprofessor.com/courses/
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
You have a rather big email list but your open rates are not too high? It sounds like it’s time for an re-engagement campaign!
Join me and Martina as we talk about this.
You will learn everything from the basics like what is a re-engagement campaign and why it is so important to re-engage people to whom you send the campaign to and how to track results of it.
And let’s just make one thing clear, you will need a gift ready. But don’t worry, we help you make the best choice for it.
Also, we’ve got you covered for how many emails do you need in your campaign and what is the best subject line to attract attention.
And cherry on top, you will learn how to follow up after the campaign.
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
In this episode of ‘The Art of Selling Online Courses’, Jack and I are talking about deadlines, why they matter in selling and what is urgency and scarcity.
We will also cover should course creators use deadlines (the answer is yes) and how can they increase course sales.
Jack will share with us how deadlines fit into an offer and where you can put them.
To access your 30 days free trial go to https://www.deadlinefunnel.com/special/30-day-create?via=john
If you want to learn more from Jack go to https://www.deadlinefunnel.com
Find out how much revenue your funnel could make you https://datadrivenmarketing.co/profit-increase-report/
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
In this episode of ‘The Art of Selling Online Courses’, Matt and I are talking about affiliate marketing.
We will cover the mindset behind it and why get started with affiliate marketing.
And if you do decide to start it Matt will share how to get started and how to find the right course for your affiliate program.
If you want to learn more from Matt go to https://www.mattmcwilliams.com/resourcespage
If you want to get started right away go to https://www.mattmcwilliams.com/quickstart
Find out how much revenue your funnel could make you https://datadrivenmarketing.co/profit-increase-report/
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
In this episode of ‘The Art of Selling Online Courses’, Kris and I are talking about building teams and how a team can accelerate your business.
Kris will walk us through the 3 D’s of team building: damaging overload, delayed income, diminished opportunities and what are the most common mistakes when building a team.
And if all of this gets you convinced that you should have a team too, Kris will also explain when you should start building a team and how much it costs.
If you want to learn more from Matt go to https://winthehourwintheday.com/
To get free access to Kris’ audio book go to: https://www.freegiftfromkris.com
Find out how much revenue your funnel could make you https://datadrivenmarketing.co/profit...
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Matt and I are taking a different look at SEO.
We will talk about the possible downsides to SEO for low ticket items and what are the benefits of using something else. We also discuss where most people go wrong with SEO and Matt will let us know what is new in the SEO now. And what is not new and you should keep doing.
Matt will also share with us the story of his longest running SEO podcast and his new book: ‘’Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customer’’
If you want to learn more from Matt go to his podcast https://www.bestseopodcast.com/
Check out Matt’s book: https://www.amazon.com/Build-Your-Bra...
Find out how much revenue your funnel could make you https://datadrivenmarketing.co/profit...
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Rick and I are talking about Facebook ads.
We will discuss why you should diversify your marketing channels and traffic. Then, when you have made that decision Rick will walk us through the importance of truly knowing your ideal customer avatar before you start advertising. And all the things you need to have in place first.
And after all of that is done, you will find out when to start doing it and how to get started.
If you want to learn more from Rick go to his podcast https://rickmulready.com/art-of-online-business-podcast/
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
In this episode of ‘The Art of Selling Online Courses’, Hanne and I are talking about Landing page optimisation and building a calm company.
Hanne explain where people go wrong about landing pages and what are the 3 things that you can improve to make a big difference for your opt-in rate. We will discuss the importance of videos, headlines, bullet points and testimonials.
We will also talk about how to build a calm company and Hanne will share with us specific tips and examples on how she is implementing the calam company philosophy at Thrive Themes. We will find out how they approach work boundaries and reach your goals while avoiding burnouts.
Lastly, Hanne will give some practical tips on hiring.
If you want to learn more from Hanne go to https://thrivethemes.com/
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, David and I are talking about systems and should you systemise everything in your business.
We will also discuss where to begin in building those systems and workflows and David will share his Systemology framework! We will learn what are the 7 steps to have successful systems in your business.
We will also talk about the aftermath of setting them up, how do you keep everyone consistent with the system and what are the benefits of consistently updating your business systems.
If you want to learn more from David visit https://www.systemology.com/
You can get hiss book here: https://www.amazon.com/SYSTEMology-Create-profits-business-systems-ebook/dp/B08CDY993G
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Samantha and I are talking about 3 most important elements of a successful online course.
We will discuss content and course components as the first element. Then Samantha will cover why coaching is so important and what part it plays in the whole process. And lastly she will explain why community is the part that drives it all.
Ps. She will give ideas for creating all of those.
Get Sam's Freedom Business Matrix: https://www.samanthariley.global/freedom
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Alyssa and I are talking about validating the demand for your online course.
If you’ve been thinking about creating an online course this episode is the great place to start!
Alyssa will walk us through all the steps that you need to take before actually creating one. She will talk about the importance of niched down topic, surveying your audience and why you should always sell your course before creating it.
Get 2 months of Owwlish for free: https://owwlish.com/datadriven
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
It is not a secret that having a promotion about new content is going to do very well with your audience, but it is so tiring to make it. So, what if we told you, you could make a whole new mini course without having to create new content?
Join me and Martina as we talk about this.
We will also discuss raising prices with your existing offers, what to expect and how to go around it.
And another thing, we’ve said it before and will say it time and time again: Upsells are your best friend.
Find out how much revenue your funnel could make you https://www.datadrivenmarketing.co/ca...
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Seth and I are talking about his 5 principles of magical marketing.
He will walk us through all the steps.
Who is your target market and why it is good to niche down. How to find out where your target market is and where your competition isn’t. What are you going to do that is different - what is your positioning? Why should they do business with you and not anybody else? And and when you have all that figured out, How are you going to communicate that you are different.
If you want to check out Seth’s Ebook for how to create a cult of 50 evangelists to promote course every week for a year go to https://growyourowncult.com/ebook-che...
Links mentioned in the interview:
https://www.howtofascinate.com
https://www.8020curve.com
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, James and I are talking about YouTube. You might have already thought about starting a YouTube channel but don’t know how to beggin. If that is the case tune in as we discuss what blockage people might have about making videos and how to get rid of them.
We will also help you decide what kind of videos to make.
If you are still not sure about starting a YouTube channel listen as Justin share about different revenue streams available with YouTube.
And we will also go into detail about how you could use your email list to grow your channel.
If you want to hear more from Justin, go to https://www.youtube.com/primalvideo
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Kyle and I are talking about YouTube ads. We will cover the most important step first who should and who shouldn’t use YouTube ads.
If you are in the ‘Should’ group Kyle will share what you need to have in place first before setting up YouTube ads.
And for the ‘Should not’ group, we will cover Google and Facebook ads as well, where they fit in and which are the best to use for you.
Check out Kyle’s free Ad Formula cheat sheet: https://www.adleg.com/art
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Quinn and I are talking about a simple process for optimising your sales funnel, how to understand what is wrong, and the common things that need fixing.
Quinn will explain to us where do people screw up on their site and why trust, communication and matched expectations are extremely important.
She will share the importance of user testing, how to choose a focus group for your funnels and all about customer interviews.
We will also discuss some common things that need fixing.
Learn more from Quinn here: https://www.conversioncrimes.com
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Andrew and I are talking about content creation. We will discuss what misconceptions most people have about it.
Andrew will share the overall philosophy you can use, the tactics of what to do, and answers to some doubts you might have.
We will also discuss the interesting notion that Issue = idea generation.
Learn more from Andrew here: https://www.andrewbryder.com
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Anke and I are talking about tech for course creators. We will discuss what people's fears are when it comes to tech and how does that hold them back.
But don’t worry, Anke will share with us what the first steps are and how to get started with tech more easily. She will also point out where people usually get overwhelmed and what to do then.
Lastly we will discuss whether you should do it yourself or hire someone to implement the tech for you.
Get free copy of Anke’s ‘’Taming the tech monster’’ book here https://www.tamingthetechmonster.com
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Liam and I are talking about summits. Liam will explain to us why to use summits and what are the biggest 5 benefits of them. We will also find out how to use them to build authority and credibility in the niche.
If you are wondering what summits have to do with online courses, don’t worry as we will cover how to use them for selling your course as well as how you can repurpose it and make it evergreen.
If you want to hear more about these topics, check out the new episode here.
- Visit https://virtualsummitclass.com/ if you want to learn more about summits from Liam
- Find out how much revenue your funnel could make you https://www.courseprofitreport.com
- Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Stephen and I are talking about storytelling and why it is important for course creators.
Stephen will reveal more about his ‘’Superpower Storytelling’’ Framework. We will learn about 3 different kinds of audiences: Team, Marketing and prospects and what are 3 questions that you need to think through before you start writing your stories.
**While we’re on the topic of ‘3’ there are also three kinds of stories people should tell: Mission, Vision, Milestones.
And to top it all Stephen will share his secret AREA tool for writing better stories, faster.**
If you want to hear more about these topics, check out the new episode here.
- Visit https://www.linkedin.com/in/stephen-steers/ you want to learn more from Stephen
- Check out https://emailsmart.com/score/ to find out is your email list and asset or liability
- Find out how much revenue your funnel could make you https://www.courseprofitreport.com
- Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, your host is our copywriter, Monica Badiu.
She and Adrian will talk about all things email marketing, most importantly, how to avoid spam folder. Adrian will also reveal his email SMART acronym and what it stands for.
If you want to find out how to improve open rates of your emails and what is the best frequency to send them at then this episode is a must. And if you are in search of tools to help you with your email strategy Adrian will explain Google’s postmaster tool and how to best utilise it.
And lastly they’ll cover maybe the most controversial topic in email marketing, getting rid of inactive subscribers and why getting ‘unsubscribed’ is not as bad as you might think.
If you want to hear more about these topics, check out the new episode here.
Visit https://www.emailsmart.com
Check out https://www.emailsmart.com/score/ to find out is your email list and asset or liability
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, we’ve prepared something a bit different. I am talking with ‘’Ambassador of JOY’’ Barry Shore and we will talk about tips and tricks of living happier, healthier and wealthier.
We will discuss the importance of delivering value to others with your business. Barry will reveal how to implement JOY in your business and why it is important for it. He will also share his three techniques for dealing with stress in business: breathing, gratitude and appreciating dog poop.
And true to ‘’Practice what you preach’’ Barry will tell us how he achieves to never have a bad day.
Visit www.barryshore.com/free for FREE Introductory Course: The JOY of LIVING: How to be Happier, Healthier, Wealthier.
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Anf and I will talk about the importance of storytelling in sales. We will dive into the decision making process when buying something and discuss why social proof is an important part of that process.
We will explain where case studies fit into the funnel and what is the difference between them and testimonials.
Lastly Anf will share with us his framework for creating strong case studies so you can get the most out of them!
Visit http://simplecreativemarketing.com/ca...
Find out how much revenue your funnel could make you https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Ricky and I will look at all the possibilities of online businesses. We will talk about the advantages of online courses over affiliate marketing.
If you are new to the world of online business you might be interested to find out why you should choose organic traffic versus ads at the beginning.
Ricky will also reflect on why YouTube is the best organic traffic source, how to get your channer started and what size audience do you need to be successful.
If you want to hear more about these topics, check out the new episode here.
- Visit Income School
- Check out Income School YouTube
- Check out Channel Makers YouTube for more YouTube strategies, tips and tricks
- Find out how much revenue your funnel could make you https://www.courseprofitreport.com
- Join The Advance Online Course Creators Facebook Group
‘’Average person working with us will have increased their revenue by 468% in the first four months’’. Sounds unbelievable, doesn’t it? That is why it is not something that you will hear us use in our marketing, but trust us, it is true. And there is no secret to how we do it.
If you have been listening to us for a while you know we said time and time again: upsells, order bumps, email promotions, optimized top of the funnel and lead requisition source. And the most important ingredient: consistency.
Join us as Monica and Josip share more of our results and some exciting news about changes in our model! They will also discuss the often overlooked aspect of every success: Mindset.
If you want to hear it yourself, how are we so good at what we do, check out the new episode of ‘The Art Of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’ now.
- Find out how much revenue your funnel could make youwww.courseprofitreport.com
- Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Tom and I are going to look at YouTube as an advertising platform. We will talk about who should and shouldn’t run YouTube ads and what different kinds of YouTube campaigns there are.
Tom will walk us through the 5 A’s of a successful YouTube channel and how to grow it fast. And if you are interested in going deeper into the psychology of advertising Tom will also share his insights on why it’s important to ‘sell’ identity with your course.
If you want to hear more about these topics, check out the new episode.
- Visit Viewability
- Check out BIDURK to find out about YouTube campaigns suitable for you
- Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
- Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Greg and I are talking about what asset flywheel strategy is and how to use it to become financially free.
We will also cover the potentials of selling and buying online businesses compared to continuously growing one. Greg will walk us through how the market and evaluations for online businesses have changed over years and what price range to expect if you decide to sell your course.
If you want to hear more about these topics, check out the new episode
- Visit Empire Flippers
- Check out how Much Is Your Online Business Worth https://empireflippers.com/valuation-tool/
- Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
- Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, Gert and I are talking about why SEO should be one of the pillars for driving traffic to your course, how Google chooses top ranking results for every search and what drives customers to click on one link from many of those results.
Gert will also reveal what his ‘ERICA’ framework stands for, as he walks you through all the most important steps in achieving the best possible SEO.
If you want to hear more about these topics, check out the new episode.
Visit SEOLeverage.com
https://seoleverage.com/
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
In this episode of ‘The Art of Selling Online Courses’, Alinka and I are talking about the advantages of turning your course into a book. We’ll cover all the most important questions from ’Why?’ and ’How?’, to the best tactics to promote it. We’ll also discuss recommended sizes, word and page counts. There are 3 main ways to publish a book and Alinka will walk you through the pros and cons of all three.
But it doesn’t stop there. What to do with the book once it’s out and what is the secret to becoming a bestselling author are questions we’ll answer in this episode as well. In addition, we’ll walk you through Amazon’s, USA Today and Wall Street Journal’s requirements and processes of selecting the bestselling authors.
Alinka will also share the process of how they help bring your book to life at Leaders Press.
If you want to hear more about these topics, check out the new episode here.
Check out this one minute quiz to find out which type of book is best for you
Visit Leaders Press™
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
In this episode, Greg and I are talking about the best ways to package up your experience into an online course. Taking you from the very first step of choosing the right topic, we will uncover the tricks of how to choose the best one for your course.
Join us as Greg is sharing his untraditional approach to creating a course. After 10 years of experience in this field, he is helping you to figure out where to start, how to develop your course, choose your initial pricing and step up your sales game.
Check out Greg's YouTube channel
https://www.youtube.com/c/GregHickmanTV
Visit AltAgency
https://altagency.com/
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
Jordan Mederich, CEO of DropFunnels, has worked with thousands of entrepreneurs and online course creators. He realized that most of them have one thing in common that's holding them back - broken offers.
In this episode, Jordan shares his 4-step perfect offer formula, we talk about the difference between offering an online course vs group coaching, how to choose a platform for your courses and much more.
Visit DropFunnels
https://dropfunnels.com/
Take the DropFunnels Fast Start Training
https://dropfunnels.com/faststart
Join the Marketing Mastery Facebook group https://m.facebook.com/groups/dropfun...
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
The strategy for scaling an online course business that we have been implementing with our clients consists of 8 tactics. Those are 8 different things you can do to either:
- increase the average transaction value,
- the number of transactions per customer,
- or the number of leads.
But if we had to pick only one tactic that has brought the best results in the shortest amount of time, it would be an order bump.
That's why Monica and Josip are here to share everything you need to know before implementing this powerful thing in your online course funnel. So, if you are wondering how to create an order bump without producing new content, how much it should cost, and how to optimize it, check out the new episode now.
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
Benjamin Pang was a Software Engineer in the financial industry for over 10 years, writing software for wall street traders, ventured into network marketing for over 6 years, and then found his passion in selling online, and changed career to be a Digital Marketer. He has worked for Tier 11, one of the best marketing agencies in the world, as a Media Buyer and Technical Marketer.
Now he’s one of the founders of Beach Boss Influencers (business coaching company), and LeadMagicX (lead management software).
- Visit Beach Boss Influencers: https://go.beachbossinfluencers.com/formula
- Find out how much revenue your funnel could make you: www.datadrivenmarketing.co/calculator
- Join The Advance Online Course Creators Facebook Group: https://www.facebook.com/groups/advancedcoursecreators
If you have listened to any of our previous podcast episodes about email promotions, you know that ideally, you should send 2 email promotions per month. But how do you run that many promotions if you only have one course?
We did an experiment and promoted the same course to our client’s audience 5 times in 4 months. And the results blew our minds. In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Josip and Monica shared a success story about this experiment that generated around $220,000 to our client.
Monica shares lots of ways to find different angles to talk about your product. We discuss a structure of an email promotion that is going to help you warm up your audience, and help them make an educated decision when purchasing your courses. We cover future-proofing emails and share our 2 most efficient email sequences that your next successful promotion should have.
In This Episode We’ll Talk About:
- How we successfully promoted the same product 5 times in 4 month
- How to find different angles to talk about one product
- How to warm up your audience for an email promotion
- 2 most efficient email sequences for your next promotion
- What are future-proofing emails and how to use them
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Andrew and I are talking about some of the biggest current trends in the online course industry, one of them being a collaboration between indie course creators and corporations. Having experience working with both sides, he shares a few tips on creating successful and meaningful collaborations in this space.
After researching what makes one course transformational, Andrew has developed a model of 3P’s (personal meaning, prompts to action, and peer-to-peer learning). If you are planning to create an online course that your audience is going to love, you should definitely think about these 3 things when developing it.
Andrew also shares a story on his most stressful course launch experience, and we discuss the difference between self-paced learning compared to learning in cohorts.
What You’ll Learn In Today’s Video:
- Collaboration between indie course creators and corporates
- Andrew’s 8-week course launch experience
- Post-pandemic online course industry
- 3P’s of transformational online courses
- Self-paced courses vs cohorts
Black Friday is over. And we are happy about it. Well, at least Monica (our amazing Copywriter) and Josip (our equally amazing Funnel Strategy Lead) are happy about it.
For the past two months they have worked really hard to help our clients have their best Black Friday promotions and on this episode of ‘The Art Of Selling Online Courses’ they are sharing their key takeaways from this years’ Black Friday experience...and why you might not need them.
In This Episode We’ll Talk About:
- Why is it so hard to have a successful Black Friday promotion
- Black Friday strategy that we teach our clients
- 3 key components of a successful email promotion
- Offers that work the best during Black Friday
- Email promotions vs launches
Kim Doyal, who you might know as The WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist.
In this episode of ‘The Art of Selling Online Courses’, Kim is telling us how her unique approach to copywriting helped her overcome the fear of sending email promotions frequently. Prepare to be blown away by her practical copywriting tips which are going to help you create content that your audience is going to love.
In This Episode We Talk About:
- Overcoming the fear of sending email promotions frequently
- Kim’s 3 core values for creating an engaging content
- Launch tactics that brought 500 sign-ups in 10 days
- Different angles for your next email promotion
- How Kim created a full course from a lead magnet
Resources in this video interview:
Visit Kim’s website and subscribe to the #FtheHUSTLE Newsletter: https://kimdoyal.com/
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
Join The Advance Online Course Creators Facebook Group: https://www.facebook.com/groups/advancedcoursecreators
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, John and David are talking about the data-driven approach to scaling an online course business.
In This Episode We’ll Also Talk About:
- Understanding the data behind an online course
- 2 tricks that increased David’s course revenue by 30-40%
- Setting up a regular email promotion schedule
- Simplifying the process of writing emails
- The most important KPIs you should track
Resources In This Video Interview:
- Visit Home Recording Made Easy https://www.homerecordingmadeeasy.com/
- Visit Mixing Made Easy https://www.mixingmadeeasy.net/
- Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
- Join The Advance Online Course Creators Facebook Group
Behind Data Driven Marketing there is a fully remote team and we’ve been operating remotely since day one. In this episode, Rita and I are talking about the main component of our work that enables all processes to run smoothly - SOPs (Standard Operating Processes).
In This Episode We'll Talk About:
- What an SOP is and why you need it
- Which processes should have a dedicated SOP
- How to write an SOP and who should be the one doing it
- The best software we are using to create and store SOPs
- Outsourcing - how to use it to your advantage
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Marie is sharing her journey of becoming one of the biggest experts in Notion.
In This Video We’ll Talk About:
- Turning templates into upsells that your audience will love
- Switching from 1-on-1 consultations to creating online courses
- Money mindset changes related to the business growth
- Designing a business that accommodates Marie’s lifestyle
- Hiring people – from Virtual Assistants to Managers
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jono is telling us about his journey of building a million-dollar course business for fitness instructors.
In This Video We'll Talk About:
- How Jono used Facebook ads as his biggest lead source
- The strategy behind selling a $2000 course successfully
- Tips for selling online courses through calls
- The structure of Jono’s 4-email promotional sequence
- The most important KPIs you should track
About the speaker:
Jono is the co-founder and director of Fitness Education Online, the largest provider of online courses for Fitness Professionals in Australia. Jono’s company sells over 100 online courses a month and generates over $1,000,000 a year in revenue. Jono has recently started up a new business the Course Creator Community helping aspiring course creators to do the same.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Thanh Pham is giving us his best pieces of advice that have helped him build the top resource for over 15 000 clients who want to become more productive – the Asian Efficiency.
In This Video We’ll Talk About:
- Closing the time gap between your customers’ first and second purchases
- Increasing your efficiency by repurposing content
- Creating joint ventures in the online course industry
- Emails for warming up your audience before launch
- Hiring people without hurting your budget
About the speaker:
Thanh Pham is the founder of Asian Efficiency, a productivity training company, where they help people become more productive at work and in life. He started Asian Efficiency in 2011 and has helped over 15,000 clients, with a blog that attracts annually over 1.5 million readers, and their podcast The Productivity Show is the #1 productivity podcast with over 10 million downloads. Thanh has been featured in Forbes, Fast Company, and Inc magazine as a thought leader and he gives keynotes across the world on productivity, efficiency, and time management.
This episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, is all about the power of planning.
What You’ll Learn In Today’s Video:
- What is killing your productivity and ways to overcome it
- Why planning 6-8 weeks ahead is better than quarterly or yearly planning
- How can breaking a task into smaller chunks help you
- How to prioritize your work
- Useful tools and software for productivity
About the speaker:Rita is a COO at Data Driven Marketing and a mindset coach for our Instant Course Sales clients. She has over 10 years experience in marketing and advertising. She worked for a leading Facebook Ads agency where she ran ads for online course businesses like Amy Porterfield and Mindvalley and created the majority of internal processes and SOPs so that the media buying division could run smoothly.
On this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are learning about email promotions – a powerful tool for scaling online course businesses.
What You’ll Learn In Today’s Video:
- How to send more emails without annoying your audience
- Tips for writing 6 promotional emails in only 2-4 hours
- Differences between launches and email promotions
- How to do more email promotions if you only have 2-3 courses
- How to structure an effective email promotion
About the speaker:
Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.
While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.
In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jacques shares his best tips on building a million-dollar online course business.
We go step-by-step through the processes of Jacques’ funnel. He explains how the funnel was built using Jeff Walker’s Product launch formula. He also takes us through the biggest traffic sources for his course. We discuss whether fancy software is always necessary for a successful webinar. Jacques explains a simple system he built which increased his webinar conversion rate from 5 to 7%.
What You’ll Learn In Today’s Video:
- What a million-dollar course funnel looks like
- Traffic sources that worked the best for Jacques
- What is a Product launch formula and how you can implement it
- How Jacques makes his only lead magnet convert constantly
- Whether you need fancy software for an impactful webinar
About the speaker:
Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dennis and John are talking about the common myths regarding scaling online course businesses.
They discuss how you can increase your revenue without having to produce more content. Dennis shares why he decided to send email promotions more frequently – going from 4 emails per year to 2 emails per month and what were the results.
He also shares his story about facing the growth plateau and how the Instant Course Sales program provided him an easy-to-follow, structured process that helped him overcome it.
For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
- How to increase revenue without investing in content production
- Why you should do more than 2-3 email promotions per year
- Beliefs that helped Dennis overcome the fear of sending more promotional emails
- How to overcome a growth plateau
- How Instant Course Sales program can help you to scale your business
Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the easiest email sequence to compose, which brings the most sales to our clients.
Monica goes in-depth into what a going, going, gone sequence is and why it is so powerful. She guides us through the structure of a well-crafted sequence and gives us some great examples of different types of messaging you can use.
With her tips on where to find templates and what software to use to set it up, you’ll be ready to create your own going, going, gone sequence and see the first results in no time.
For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
- What is a going-going-gone sequence
- How to structure one that makes people take action
- Great examples of effective emails that you can use
- Software that Monica uses to build email sequences
- Where to find inspiration for your email sequences
Josip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client's data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the power of upsells and order bumps.
Josip is using some great examples to explain what they are and how you can earn thousands of dollars just by implementing them. We share some amazing stories of our Instant Course Sales program clients who saw their first results in just a week, hoping to inspire you to create your first upsell and order bump now!
For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
* What order bumps and upsells are
* Examples of upsells that you can use for your course business
* How to set up your own upsells and order bumps
* Difference between one-click and two-click order bumps
* What are the biggest mistakes in their implementation and how to avoid them
Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica explains the psychological aspect of copywriting and getting people to make an action based on an emotional trigger. We learn what are the differences between sales, landing and product pages and how to use them without being too ‘salesy’.
Monica explains the elements that every high-converting sales page should have and shares her most valuable tips for each element that she has discovered throughout her 10-year-long copywriting experience. She introduces the ‘15-step formula’ which helps our clients to take their copywriting skills to the next level.
For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
- How to create closer connections with your audience
- Difference between sales, landing and product pages
- Elements of a high-converting sales page
- Tips for writing an eye-catching headline
- How to differentiate yourself from your competitors using social proof
Jaryd is a leading Australian business coach, mentor, and online business professional. He is the Founder & CEO of Buying Online Businesses.
Since Jaryd went from a plumber to building an online business empire, he now dedicates his time to teaching individuals all around the world how to exit the rat race, replace their income and live a life they always desired.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jaryd explains the overall concept of buying online businesses as a part of a business growth strategy. We compare different processes of acquiring an audience done in a ‘traditional’ way compared to acquiring an audience from a bought business.
We go deeper into what kinds of business you should consider if you are planning to buy one and the numbers behind that. You’ll hear how much money you should invest and what are the steps in the process of buying a business. Jaryd explains the process of removing a person from the face of the business to ensure a smooth transition when such a thing is needed after a business is purchased.
What You’ll Learn In Today’s Video:
- How buying an online business can help you to acquire more audience
- What are different types of online businesses
- What are the steps for buying an online business
- How much time and money does that process require and when should you expect the first results
- How to detach yourself from a personal brand and ensure a smooth transition
Christopher is a lifelong music lover. Determined to become “musical,” he took lessons in cello, clarinet, piano, saxophone, and electric guitar, and sang in numerous choirs and ensemble groups.
In his 20s he discovered a technique called “ear training” which finally began to unlock some of the skills he’d always thought took talent, like playing by ear, improvising, jamming and writing music.
Inspired by his own progress, he started a company to help other musicians develop their musicality in fun, easy and effective ways. He now leads a 10 person team at Musical U, providing a membership program and courses for adult musicians worldwide.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Christopher tells a story of how his ear training app, which became popular overnight, turned into a successful course business. He also shares how switching a revenue model from single payments to memberships helped him double the annual revenue.
We discuss how you can promote your offers through a variety of options while keeping value at the center of a promotion. Also, we remember some of the most influential podcasts which improved our business and marketing knowledge and go through the important concepts learned such as education-based marketing.
What You’ll Learn In Today’s Video:
- Why you should start being comfortable with promoting your courses
- How strategic changes make a great impact in the long run
- Differences between different revenue models for courses and how to build your own
- Why are your loyal customers also your best salesmen
- How to structure your offer based on the inputs from your target audience
- How to keep email promotions interesting and effective
Jeff is the founder of Data Driven U, business coach, blogger, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing. Jeff’s work has been featured in many industry publications and “best-of” lists. Jeff has had 49,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. One of his personal ambitions has been to share his knowledge and passion for online marketing with 1 million students through online programs.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” Jeff shares a story on how he turned an obstacle while running an agency into a business opportunity – and scaled it into a six-figure business. We talk about the steps for building the right customer avatar and how segmenting lead gen could be done by using one simple question. Jeff shares his point of view on sending out promotional emails and goes deeper into the promotional tactics which deliver results.
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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
- How to talk about courses with people of different expertise
- How partnerships can boost your course business and why you should implement them thoughtfully
- Tips and tricks for segmenting your target audience
- How cutting out a portion of your subscribers can increase your average subscriber quality
- How to gain confidence and build an audience for your first webinar
Resources In This Video Interview:
- Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
- Join The Advance Online Course Creators Facebook Group
This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.
Monica has got a proven track record spending over 10 years on three continents and she’s our in-house copywriter and our copy coach and what she does is she helps our clients to write email promotions and sales pages.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica reveals the secrets of successful copywriting. We learn what to do to make the whole process of writing a copy easier and more straightforward. She tells us what a customer avatar is, why it’s important to have it and how it helps with the writing process.
We talk about the sections of the sales page that always need to be included to have a successful copy. Monica tells us how to get inspired to write a copy for your own website, how to make sure that people will read it and not close the page after a few seconds. She also gives us some insights about email marketing and shares her knowledge on how to warm your audience up before trying to sell them your product.
Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.
For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
- How to write a successful copy for your website
- What is a customer avatar and why you need it
- What are some of the sales page copy parts that you should always have
- How to write emails to make your audience willing to buy your product
- How to get inspired for writing a copy of your own sales page
- How to make the whole copywriting process an easy, straightforward task
Jane has helped hundreds of experts create and sell their online courses with clarity, confidence and ease. She’s the founder of scale your genius. She’s on a mission to inspire and guide coaches, experts and consultants to reclaim their time. She helps them earn more, create more impact and show that leveraging your time and scaling a business doesn’t have to mean that you get poor quality results or poor quality service. She wants to rid the world of crappy online courses.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jane talks about making online courses and how to earn more by doing less! She shows us her hybrid model that proved to be very effective and successful. Jane also explains why she is not a big fan of group coaching programs or masterminds. Instead, she rather does one-to-one coaching.
We talk about who should take up a group support or a group course and who should follow her steps and try a one-to-one model. Jane reveals that you can earn the same amount of money whether you are doing a full one-to-one support group or just a part of it. She talks about digital modules that you should build for your courses in order to save your own time but at the same time still make the most of it for your clients.
For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
- Why one-to-one coaching is better for some people than group coaching
- How to use digital modules to make an awesome online course for your clients
- What to do to earn the same amount of money by doing a part of one-on-one coaching as if you did the full one
- How to leverage your time and scale your business without having poor quality results
- What is a hybrid model that Jane is using and how does it work
Josip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client's data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Josip focuses on one project and talks about lead magnets. He is telling us how to increase opt-in rates and get more visitors to the website.
We talk about four steps that can help you optimize your page, get more people to sign up for your email list, and therefore help you sell more of your products. Josip gives us real-life examples from our clients which proved to be working very well. He explains what inline forms are, why we should use banners throughout our page and why lead magnets are so important. He loves talking about numbers be prepared there will be a lot of them!
For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.
What You’ll Learn In Today’s Video:
◉What are the steps to improve and optimize your website
◉Why lead magnets are so important
◉How to increase your opt-in rate and get more visitors to your website
◉What are inline forms and where should they be on your website
◉How important is the placement of the lead magnet on your website
◉What is a good opt-in rate and how to get to that number
Liz is turning bloggers into business owners. She knows how to write a newsletter real quick and how to get people on your list to buy your stuff. And the first product that she ever sold was about poop. So we might get into that and now she's selling access to Google docs. And she's gonna explain more about all of that.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Liz tells us more about email marketing, copywriting, the value of it, and how to use that to scale your business. She explains how it happened that her first book was about poop, how it got so popular, and how she managed to start her business off of that.
We talk about the email marketing strategies Liz uses, how she engages with her audience and why it’s important to get close to people before trying to sell them something. We learn how she used the love for RVing to turn it into courses which brought her a nice amount of money and why she thought about it in the first place. Liz also tells us why you should not listen to Mrs. Miller from your high school!
What You’ll Learn In Today’s Video:
◉How you can start a business even if you live in an RV
◉How literally any idea can be turned into a good business
◉Why is it important to connect with your audience before you sell them anything
◉How to use email marketing properly
◉How to get a high click-through rate and high open rate
◉Why Mrs. Miller from your high school is not good for you
◉How you can sell a course on a topic you have no idea about just by understanding your audience
Ben is head of WODprep and a dedicated online CrossFit coach. Ben’s passionate about helping fitness athletes of all abilities get the competitive edge and learn new skills. WODprep is here to help athletes from all over the world break through their sticking points, hit new PRs, and learn to RX in every workout. They want people to see what their bodies are truly capable of.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Ben tells us how he started his business in this online crazy world. He shares a secret how he went from running a physical CrossFit gym to having a CrossFit gym online. Ben talks about his courses, how he managed to interest his audience by teaching about fitness online instead of in the actual gym.
We talk about the prices of his courses, how he gets traffic from his three-legged stool: YouTube, Facebook, and Instagram. Ben reveals why it’s important not to stick to one topic but expand the courses to more areas in order to get more people interested in your product. We learn how he uses the bonuses and free training to attract his audience.
What You’ll Learn In Today’s Video:◉How you can run a CrossFit online without having a physical place
◉Why it’s important to expand courses and not stick to one topic only
◉How to attract customers with bonuses, free training, and upsells
◉How adding a free T-shirt can bump up the sale of your courses
◉What are Ben’s strategies for scaling his business
◉How Ben manages to earn million dollars by using paid traffic funnels
◉Why hiring a team is better than doing everything by yourself
Calvin's the CEO of WILD success. He's a world-leading trainer and author, and coach in the area of personal transformation. He also helps people to become professional life coaches and he supported 200,000 clients in over 80 countries, he's developed something called the wild method, which is a breakthrough way of producing results in people's lives.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Calvin talks about how working for free for Christopher Howard in Bali for three months got him to where he is right now. He reveals how a set of techniques called NLP, Neuro-linguistic programs, helped him figure out how to do live events that people want to attend. He shares a story of how he earned a big amount of money while getting a massage!
Calvin takes us on a tour around live events and how to make them appealing to the audience. He explains how his training and live events are connected and how he managed to incorporate the live events into a digital world.
We talk about scaling online businesses, ways for getting people to sign up for more than just one training, and what to do to make sure they will actually complete it. Calvin talks to us about how he managed to increase his revenue, explains why in his case having a good team is a key to success, and shares how COVID influenced his situation.
What You’ll Learn In Today’s Video:
◉How working for free for someone can help you start your own business
◉Why it’s good to have your live events implemented in a digital world
◉How Calvin managed to earn money and get an audience while getting a massage in Bali
◉Why you should always think about scaling your business without involving your emotions
◉How Calvin coped with the COVID situation and how it influenced his business
◉What are the training, programs, and masterminds that Calvin has, and how it’s all connected
◉How a good interaction with your audience can help you scale your business
◉What are the strategies Calvin uses to make sure people complete his courses
Charles Byrd is not only one of the most connected people in the online space and, but he also knows how to help you to set up lucrative promotional deals. He helps his students and his clients book in hundreds of thousands of dollars worth of business.
He knows how to get you leads without needing to pay for advertising and if that's music to your ears and you want to grow your business, Charles is definitely one to listen to. Charles has a proven record of helping others create super profitable joint venture partnerships.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Charles takes us through his journey on how he went from being a director at a billion-dollar software company to selling his own courses. He shares with us the secrets of relationship building, getting your ideal audience through contacts with other people, and putting your products in front of them.
We talk about pricing the courses online, converting, and email marketing. Charles reveals how he helps people to kill the chaos that builds up when they have an overload of information. With the use of the latest technologies, he finds innovative ways to scale businesses and collaborate with more and more people.
Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.
What You’ll Learn In Today’s Video:
- Why it’s important for your business to build relationships with other people
- How important it is to have a system that you follow every time
- What are Charles’s strategies for getting a new audience
- How to provide more value to your customers through a short conversation with them
- How to “wow” your customers so they stick with your products
- Why it’s important to connect with some people even though they are not your ideal client
- Why it’s important to figure out who is worth working with you and for how much
David Belliveau is a co-founder and lead instructor at Paintable, digital nomad, globetrotter, and ice cream addict. He is a self-taught digital artist and entrepreneur specializing in illustrations and realistic portraiture. And when he's not painting for clients, he spends most of his time teaching others.
In 2015, he co-founded Paintable, an online art school built to empower budding artists around the world, and over the years he's been fortunate enough to teach thousands of students. His goal is to show people how to follow their dreams, use their talents, and believe in themselves by practicing and going through everyday exercises.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, David takes us on a tour around digital art. We are talking about how he started his career as a digital artist, co-founded his current company, and how now he teaches people around the world how to use their talents and follow their dreams. David is sharing his strategies and ideas on launching online courses in the field of digital art and how to make them speak to the audience.
We talk about scaling online businesses, ways for getting people to visit the website, and driving more and more traffic to the funnel. David reveals how he managed to increase his revenue and explains why a good lead magnet is a key to success. His ideas on life lessons for success in this interview change people’s perspectives on what it means to be an artist today.
What You’ll Learn In Today’s Video:
- Why it’s crucial to prepare amazing free material your audience can download
- How important it is to have a hard-working, supportive team that helps you reach your goals
- What are David’s funnel and marketing strategy
- How to use a challenge to motivate your audience and make them love what you’re doing
- How to bring more clients by giving your audience free value
- Why it’s important to make people believe in themselves before they are ready to buy your product
- Why webinars are an important part of any funnel which can bring you more clients and more sells
- How everybody can start their business without being an expert in marketing
Dr. Shannon Weeks is the founder behind qahomestudy.com which sells Quintessential Applications, a clinical protocol taught by Dr. Schmitt and Dr. McCord, an online course that supports physicians from every discipline to help their patients heal faster.
Dr. Weeks is a board-certified, primary care physician who earned his medical degree from the National College of Natural Medicine in Portland, Oregon. He is also board certified in Applied Kinesiology. Dr Weeks believes in treating the whole patient and focusing on the cause of the illness, whether it is structural, nutritional, or emotional. His goal is to help free patients from the burden of present or previous health conditions and to prevent future illness.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dr. Shannon shares about how Quintessential Applications came into existence, and we get a walkthrough of how he transformed conventional medical training by giving doctors the chance to improve their craft at their own pace, in their own time, simply by offering valuable and proven information in the form of an online course.
We also talk about running launches, his tripwire funnel, how he gets traffic, how he converts and positions the Quintessential Applications course as a premium offer.
What You’ll Learn In Today’s Video:
◉How to market and position your course to a niche audience
◉How tripwire funnels work and how you can implement them yourself
◉How to answer to your customers’ objections in your funnel and copy
◉How to connect your offers in a way that makes sense to your customer
◉What is product splintering and why it matters to online course creators
◉Where a webinar fits in a sales funnel for an online course
◉How to experiment with different pricing strategies
◉What makes promotions a sustainable business strategy for online courses
Andy Fossett is a lifelong martial artist and a former school teacher. And he's deeply concerned with autonomy and fitness education. He's CEO of GMB fitness, and he's dedicated to providing an open and accessible culture for clients and for staff to enjoy more of what they're truly capable of. At GMB, they're selling courses about physical movement and absolutely crushing it.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we have a fascinating talk about understanding your target audience’s pain points and objections so that you can provide massive value with your online course. It’s not about just making the sale, it’s about making sure that your course can actually help someone achieve their goals and see results.
We talk about segmentation, nurturing, and helping a lead move through the buying process by offering answers to their questions, understanding what makes them tick, and in general, providing valuable information. We touch base on how as an online course creator you can support your prospects so that they can get to making the purchase decision on their own terms, feeling utterly satisfied and confident that the program they're going to invest in, is the one that best suits their needs.
What You’ll Learn In Today’s Video:
- How to hire and train your team for customer empathy and how that translates to sales
- Why your customer support team should know your products in and out and deeply care about the results your customers could get
- How to segment and update your CRM based on customer’s buyer journey and readiness to buy
- How to differentiate your course by focusing on transformation rather than benefits or features
- Why listening to your customers is going to pay off in the long term
- How to identify the customers that are a great fit for your online course and how to nurture those that aren’t ready to buy just yet
- What is Andy’s funnel and email marketing follow up strategy
- How to run launches that sell without risking high unsubscribe rates
- Why you should focus on building engagement and trust with your prospects and clients instead of obsessing over email open rates
- A unique strategy for helping prospects overcome objections about buying your course
Mark Webster is one of the co-founders of Authority Hacker, where they share actionable education for website owners.
Mark got his start in online marketing tinkering with AdSense campaigns and creating ClickBank products back in 2008. And after growing and selling a successful agency, him and his business partner, Gael started their own portfolio of authority sites. And then they started Authority Hacker, where they teach other people how to start and grow content websites.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Mark is going to take you behind the scenes of his Authority Hacker course business. He is sharing the ins and outs of his strategies for generating traffic, converting leads, and positioning his products to appeal to the right audience.
We also talk about secret hacks for increasing online course sales such as pricing strategies, scarcity and urgency tactics, using retargeting with webinar funnels, and email marketing. Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.
Mark Webster has a simple and straightforward plan for success. He uses high quality content to get people excited about his courses, and then he utilizes launches and an evergreen webinar to get them engaged. It’s been so successful that his online course business is thriving!
What You’ll Learn In Today’s Video:
- How to differentiate offers based on customer skill
- What Mark’s specific business model looks like
- Why a launch based business model is better than a permanent open cart
- How scarcity and urgency help you sell more courses
- How to run promotions without having to reinvent the wheel
- How to use email marketing to follow up with webinar registrants depending on their engagement level
- Using Facebook retargeting vs Facebook cold ads to get leads
- What are some benchmarks for website sign up rates for online courses
- Why Black Friday sales aren’t always a good promo idea
Alan Matthews is the founder and content creator at Classical Guitar Shed where he teaches people how to play classical guitar. He started his online course business in 2013 and for two years, his only focus was delivering massive value through his website and blog. Two years later he launched his first online course and today he makes over $400K per year.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Alan is going to share with us how he did it, reveal his entire tripwire funnel, and shows us behind the scenes of what happens after a visitor becomes a lead and later on converts to a customer.
Alan goes on to share what a big difference one tactic made in increasing conversions and overall audience engagement.
We also get a peek inside his email nurturing and segmentation strategy as he walks us through tactics that include segmenting his audience just as they become subscribers, nurturing content, and the use of a bridge sequence that introduces his offer.
𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐈𝐧 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐕𝐢𝐝𝐞𝐨:
◉ Why a tripwire builds trust with your audience
◉ How to segment your audience as they enter your email list and why
◉ How to segment your audience by engagement KPIs
◉ How to use email marketing to nurture your audience from cold, warm to hot
◉ What is a bridge and how to use it to prepare your leads for a pitch
◉ What a pitch email sequence looks like
◉ How to introduce a downsell via an automated email sequence to warm leads