The Client's Side: Recent Episodes
The Inbound Lab
This bi-weekly podcast series explores best practices in customer experience. In each episode, our host, Derek Hovinga from The Inbound Lab will interview managers, CEOs from across the marketing industry, aimed at helping you deliver customer success for all your marketing initiatives. If you're a marketing consultant, agency, or your company's marketing manager... this podcast is for you.
Mike Phillips is a solopreneur and seasoned marketing manager who has mastered using his marketing muscles to propel business growth.
With a strong focus on content marketing as his secret weapon, Mike shares valuable insights and strategies to help elevate your own content marketing game.
Show Notes:
Guest: Mike Phillips
Host: Derek Hovinga
Join the The Gym
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Lourdes Juan is a Calgary-based entrepreneur and urban planner passionate about making a difference.
Lourdes wears many hats, overseeing a diverse range of companies and non-profits she founded. From the tranquil retreat of Soma Hammam & Spa to the innovative urban solutions of Hive Developments and the impactful work of Leftovers Foundation and Fresh Routes, Lourdes has made it her mission to create positive change on multiple fronts.
In this episode, we will speak about the fascinating journey of this entrepreneurial powerhouse and shine a spotlight on her latest venture, Knead Technologies. This groundbreaking initiative isn't just about technology – it's about transforming lives and addressing a critical issue: food security.
Guest: Lourdes Juan
Host: Derek Hovinga
Pizza brought to you by AB King
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Tara Slone is a musician, television host, and journalist.
She is an inspiration who uses her voice and platform to advocate against hockey stereotypes and help hockey become more inclusive.
In this episode, we talk about her journey into broadcasting, and the importance of using her platform to stand up for what she believes in.
Host: Derek Hovinga, The Inbound Lab
Guest: Tara Slone, NBA Sports
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Priscilla is a charismatic storyteller, public speaker and activist.
In this episode she comes on to talk about finding your passion, having imposter syndrome and being your authentic self.
Its an inspiration conversation.
Guest: Priscilla Cherry
Host: Derek Hovinga
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In this episode, Katie Alvarez from Goodlawyer comes on to talk about Growing Your Brand with Content and Community - both of which are the heartbeat of brand success.
We learn how to foster a sense of belonging and connection among your audience, delivering content that helps customers make informed decisions around a problem and using their expertise to create a community of brand advocates.
Show Notes:
Host: Derek Hovinga
Guest: Katie Alvarez
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Afton Brazzoni is a journalist turned content marketing expert at Scribe National.
In this episode, she shares her insight on making content valuable and relevant to your audience. We also touch on the tricky topic of measuring success in content marketing - something Afton breaks down into simpler terms.
Show notes:
Host: Derek Hovinga from The Inbound Lab
Guest: Afton Brazzoni from Scribe National
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In a digital age where content is king, finding the right content marketing partner for your business can make all the difference.
Here are some essential factors to consider when selecting a content marketing partner.
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Jeff D'silva is a comedian, writer, content creator and a good friend of Derek.
In this episode, they talk about Jeff's comedy endeavours the way he approaches creating comedic content and how it's evolved.
If you want to evolve your creativity, this is the episode to watch.
Show Notes:
Jeff's Podcast "Planet Jerf"
Jeff's Instagram @jeffdsilva
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Derek Hovinga interviews Brittany Trudeau from Aquatera to discuss managing internal and external stakeholders, sustainable practices, and infusing the joy of creativity into marketing strategies.
Discover the perfect blend of work and play in the business world in this great conversation.
Show Notes:
Check out Aquatera Utilities
Follow Brittany on LinkedIn
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Jon Montgomery is a public speaker, host of Amazing Race Canada and an Olympic Gold Medalist.
On today's episode, we talk about personal brand and the struggles of imposter syndrome.
This is an inspiring conversation that all creators should listen to.
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Content marketing has become increasingly popular in the digital age. Businesses have realized that traditional methods of marketing, such as campaign-to-campaign advertising, are not just outdated but also expensive and ineffective when it comes to appealing to the modern consumer.
Here are some tips on how to sell the value of Content Marketing to your higher-ups.
Narrator: Derek Hovinga, Owner & Inbound Marketing Strategist at The Inbound Lab
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Beth Kerr is the Brand and Communications Manager at Connect First Credit Union.
In this episode, we talk about a variety of topics including her experience working with several external creative partners and aligning them with her internal teams. We talk about the brand, category and some of the strategies she uses to enhance customer engagement and visibility. And we also talk about balancing customer needs with corporate objectives.
Hosted by: Derek Hovinga
Guest: Beth Kerr
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On The Client’s Side Podcast, Shane Wenzel, CEO of Shane Homes, talks about several topics, including:
- Why leadership teams should publish their own content online to highlight authenticity, humanize the brand and build trust.
- The housing market in Calgary
- How "Build and Price Tools" like Ownly have helped buyers make purchasing decisions.
- How homebuyers do a lot of research before even visiting a sales center.
- We then talk about why transparency is important and why including pricing on their marketing materials positively impacts the business.
- Why do sales and marketing teams need to act as one?
- And why Customer Experience is the most important focus for Shane Homes and giving back to the consumer.
- And he ends the conversation with some home-buying advice.
Host: Derek Hovinga
Sponsored by Twenty20 Master Home Inspections
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"Whatchu talkin' 'bout Willis?"
Well, we're talking about Ai... with Willis Hoff from Hawk Design & Creative.
Willis is a talented designer and web developer and was tasked with creating art with ai for Big Winter Classic.
Check out BIG - https://www.bigwinterclassic.com/
and get your free tickets to the AI Art panel - https://www.oksocial.ca/ok12-partyficial-intelligence-event
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In the third episode of the Big Winter Classic series, well-known Calgary artist, Mandy Stobo comes on to talk about the work she creates, her incorporation of tech in her art pieces and her experience using AI for the Big Winter Classic OK Social / AI Art Show & Panel.
For tickets to Big Winter Classic
To learn more about Mandy, check out her art here.
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Eric Seymour from Rethink and OK Social comes on the podcast to discuss his journey into artificial intelligence.
Get your tickets to Big Winter Classic here.
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Darryl Sinclair was tasked with leveraging cutting-edge AI technology to create an art piece for the Big Winter Classic.
In this episode, we explore her journey to bring the right mix of AI tools to bring her vision to life.
It's a fascinating conversation that all fans of modern art, technology and creativity should check out.
(Artificial Intelligence wrote this description)
This podcast is brought to you by The Inbound Lab
Get your tickets to Big Winter Classic here.
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Big Winter Classic is utilizing local artists to create Ai prompted art.
Tune in for a series of interviews with several artists as we talk about their creative process and their experience using AI technology to create their pieces.
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In this Marketing Monologue, I talk about Aligning your Sales and Marketing Teams for the greater good of the business and for the customer.
Hosted by Derek Hovinga
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In this episode, Ashley Tyler, senior marketing manager at Alberta Cancer Foundation, talks about her time working in diverse areas of business.
Ashley is a bit of a unicorn. She started as a graphic designer, worked for an ad agency, then moved on to go client’s side, growing her skills for consumer product companies like Westjet and eventually getting to where she is now at a not-for-profit at the Alberta Cancer Foundation.
Alberta Cancer Foundation is an organization that’s doing a lot of great things with a strong focus on raising $250 million to support cancer research treatment and care at the new Calgary Cancer Centre slated to open its doors in 2023.
Go to owncancer.ca
This podcast is brought to you by The Inbound Lab
Host: Derek Hovinga
Guest: Ashley Tyler
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Your current customers are your greatest marketing asset!
So often, we forget to market to them. In this episode, I speak about how to use your current customers to increase retention, revenue and acquisition.
Powered by The Inbound Lab
Hosted by Derek Hovinga
In this episode, I talk about my first experience writing a blog through Artificial Intelligence.
This podcast is brought to you by The Inbound Lab
and hosted by Derek Hovinga
Play is our way of connecting the world. In this episode, Hafiz talks about why he started the PlayCity app and his experience working with app developers.
Podcast powered by The Inbound Lab
Host: Derek Hovinga
Guest: Hafiz Mitha
This is a must listen episode where we talk about diversity, equity and inclusion.
We discuss how to get buy-in from your leadership teams and the importance a DEI initiative has on a business' bottom line.
The Podcast is Powered by The Inbound Lab
Host: Derek Hovinga
Guest: Mikiko Van Horn
Mike Morrison is a social media expert and also runs the largest marketing conferences in Canada called Social West and Social East.
He comes on the podcast to give us a behind-the-scenes look at how to run a successful podcast and what vendors and sponsors can do to make things easier for him.
This podcast is powered by The Inbound Lab
Host: Derek Hovinga
Guest: Mike Morrison
In this edition of The Client's Side Podcast, I re-purpose some of the best content that explains why a marketing tactic like content marketing creates long-term value for your business.
Host: Derek Hovinga
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I recently hosted a webinar for The Calgary Marketing Association to discuss Lead Generation and some of the miseducation there is around this category.
I discuss things like:
- how to get started?
- what metrics to track?
- the issues I currently see right now in the sales and marketing department
- and, the mistakes I've seen many businesses make when working on a lead generation strategy.
Host: Derek Hovinga
This podcast is powered by The Inbound Lab
In this episode, Amanda Au, Marketing and Communications Lead at Startup TNT comes on to talk about how she's helping startups become aware of their brand and also providing businesses with marketing advice as well.
Host: Derek Hovinga
Guest: Amanda Au
This podcast is powered by The Inbound Lab.
In this episode, I go through the basics of what Inbound Marketing is all about.
Host: Derek Hovinga
Podcast powered by The Inbound Lab
In this episode, I had Samantha Beck from Phillips Brewing & Malting come on to talk about the joys of beverage marketing. We talk about her experience with multiple external agencies at once and how critical it is that all agencies must work together to achieve business goals.
This podcast is powered by The Inbound Lab
Host: Derek Hovinga
Guest: Samantha Beck
In this episode, Santana from ZGM Modern Marketing Partners comes on and we vent about the way LinkedIn has been used by sales and marketing teams lately.
The podcast is powered by The Inbound Lab.
I had a fantastic time being on the Content Callout podcast with Kayla that I had to BEG her to come on to The Client's Side Podcast.
On this podcast, we talk about B2B Content Marketing.
Check out the Content Callout podcast and connect with Kayla on LinkedIn.
The podcast is powered by The Inbound Lab
Season 2 starts with Cordell Vos from Calgary Co-Op. Cordell comes on to talk about Retail Marketing and all of the intricacies involved in it.
Host: Derek Hovinga from The Inbound Lab
Guest: Cordell Vos from Calgary Co-Op
To celebrate the 10th episode milestone of The Client's Side Podcast, host Derek Hovinga decided to do an "Ask Me Anything" episode to answer questions collected from an Instagram poll.
Hope you enjoy it!
In this episode, Chad Neufeld, Sr. Product Marketing Manager at Chaordix, comes on to talk about his experience building a new website for his company.
We also play an impromptu game of "Word Association"
This podcast is brought to you by The Inbound Lab
Host: Derek Hovinga
Guest: Chad Neufeld, Sr. Product Marketing Manager at Chaordix
In this episode, Ho Son comes on to talk about how Telescope Inc helped American Idol pick America's favorite singer. We also discuss how working in a business development role helped him become a better marketer.
This podcast is brought to you by The Inbound Lab
Host: Derek Hovinga
Guest: Ho Son, Marketing Manager at Telescope Inc.
In this episode, Claire Masikewich comes on to talk about the similarities and differences between B2B and B2C marketing. We also discuss what makes a great client/agency relationship and her experience riding in an ambulance.
This podcast is brought to you by The Inbound Lab
Host: Derek Hovinga
Guest: Claire Masikewich
In this episode, we talk about health and fitness marketing. . .during a pandemic.
Juan Delgado is the Marketing Manager for the Health and Fitness division at YMCA of Greater Toronto. We talk about the constant changes in messaging due to the constant changing of restrictions in Ontario.
This episode is brought to you by The Inbound Lab.
Host: Derek Hovinga
Guest: Juan Delgado
In this episode, I interview Josh Wong and Rebecca Zahn from RGB Cannabis. We talk about running a business in the Cannabis Industry and the limitations they have on marketing.
The information provided and views expressed through this podcast is for educational and informational purposes only. Please enjoy cannabis responsibly.
Host: Derek Hovinga
Guests: Josh Wong and Rebecca Zahn from RGB Cannabis
This episode brought to you by The Inbound Lab
In this episode, I invited Sarah "Sociables" Hovind to come on to talk about influencer marketing. We have a few laughs and discuss how to approach influencers to advocate for your brand.
Follow Sarah Sociables on Instagram at @sarah.sociables and @yyc.sociables
This podcast brought to you by The Inbound Lab.
Rob Park is the Chief Operating Officer of Helcim and he comes onto the podcast to discuss how living their purpose every day makes for a better customer experience.
Show Notes:
The Helcim culture book - The Way of the Helcim
This podcast is brought to you by and hosted by Derek Hovinga at The Inbound Lab.
In episode 2, I have Jacqueline Tran from TELUS Spark come on to talk about being resilient and adapting a business that focuses on events and attractions during a pandemic.
She also talks about what she learned working with an agency and how that's helped her team successfully adapt to keeping their marketing initiatives in-house.
Visit TELUS Spark's website to learn more about the organization and how you can support them.
In the first episode of The Client's Side, Jenny McLean from the U of C comes on to discuss how complicating managing several stakeholders can be and how an agency can help make her the hero.
This podcast is brought to you by The Inbound Lab
Welcome to The Client's Side — the podcast that highlights the folks who hire external marketing partners for their business.
Our guests give marketing firms, consultants, and freelancers a customer's perspective on how we can create a better relationship with them and in turn, results.
This podcast is brought to you by The Inbound Lab.