The Knowledge Panel: Recent Episodes
InLinks.net
“The Knowledge Panel” - brought to you by InLinks.net - is a monthly show, with each episode focusing on one key topical SEO question and featuring a panel of SEO experts, hosted by Dixon Jones.
Topics discussed so far include: - Are Keywords Dead? - What Schema Matters? - How is AI reshaping SEO?
"How to build an SEO-friendly content marketing strategy" - InLinks Knowledge Panel episode with Chima Mmeje, Edward Ziubrzynski, Martin Huntbach and Holly Cartlidge.
"What can SEO learn from Digital PR?" InLinks Knowledge Panel with Darren Kingman, Eva Cheng and Isa Lavs. Hosted by Genie Jones.
What does it take to become an SEO freelancer? And how do you run a successful SEO freelance operation? This month the Knowledge Panel show sees Genie Jones interview Natalie Arney, Nick LeRoy and Lukasz Zelezny.
This month the Knowledge Panel show discusses how to use your analytics package for content-driven websites - hosted by Genie Jones, with Sara Taher and Marco Giordano.
In this episode of the Knowledge Panel Show, we’re discussing technical SEO in 2023, with Andreas Voniatis, Ritu Goel, Nikki Halliwell and Serge Bezborodov. Hosted by Genie Jones.
Is it a good idea to use AI to generate content? And if so, what is the best way of going about doing it? That’s what we’re discussing of Episode 33 of the Knowledge Panel Show with A.J. Ghergich, Julia McCoy and Nadya Khoja.
It’s often the case that SEOs and creative content producers don’t work closely enough together. So how can this be resolved and what creative content works best for SEO? That’s what we’re discussing in episode 32 of the Knowledge Panel with Genie Jones, Armarni Lane, Iona Townsley, Hope Anderson and Kirsty-Elise Noonan.
Are you working too hard? How do you protect your mental and physical health in 2023 and ensure that you avoid digital marketing burnout? That’s what we’re discussing in episode 31 of the Knowledge Panel Show – hosted by Genie Jones, with guests Si Shangase, Pam Aungst Cronin and Caspian Turner.
Are you thinking of moving on to a different SEO role in 2023? In episode 30 of the InLinks Knowledge Panel we're exploring how to find your dream SEO job in 2023 with Katherine Nwanorue, Orit Mutznik and Paige Hobart - hosted by Dixon Jones.
Knowledge Panel Show Episode 29: What link building strategies work now?
Joining Dixon Jones on Episode 29 of the Knowledge Panel Show are Bibi Raven, Eva Cheng, Debbie Chew and Aaron Anderson.
What are the key elements of digital PR that cross pathswith SEO? That’s what we’re covering on Episode 28 of the Knowledge Panel.
Joining DIXON JONES are LEIGHANNE MAKRYGIANNIS, NATALIE ARNEY, HANA BEDNAROVA & LUKE BUDKA.
A discussion on how you can be more targeted with the traffic you are driving from your organic search activities and how to better select keywords that will be more likely to attract your ideal target audience. Hosted by Dixon Jones with https://www.linkedin.com/in/afilipa-gaspar/ (Filipa Serra Gaspar), https://www.linkedin.com/in/billie-geena-hyde-a0396919a/ (Billie Geena Hyde), https://www.linkedin.com/in/eilish-hughes-398b8189/ (Eilish Hughes) and https://www.linkedin.com/in/jonas-sickler/ (Jonas Sickler).
How should you be using log files to assist your SEO? That’s what we’re discussing on episode 26 of the Knowledge Panel show, where Dixon Jones is joined by https://www.linkedin.com/in/dergal/ (Gerry White) from https://oda.com/ (Oda), https://www.linkedin.com/in/sophie-brannon-081bb294/ (Sophie Brannon) from https://absolute.digital/ (Absolute) and https://www.linkedin.com/in/stevenvanvessum/ (Steven van Vessum) from https://www.conductor.com/ (Conductor).
How do you keep your SEO clients so satisfied that they’ll stay for a long time and recommend more customers to you? That’s what we’re discussing on episode 25 of the Knowledge Panel show where Dixon is joined by Himani Kankaria, Jake Gauntley, Olga Tsimaraki and Sara Moccand-Sayegh.
BECKY SIMMS, NADIA MOJAHED and NAVAH HOPKINS join DAVID BAIN for episode 24 of the Knowledge Panel.
Is doing SEO in Spain any different to doing SEO in English speaking countries? In this episode of the Knowledge Panel, we explore whether you should be aware of any differences if you want your website to be riding the top of the SERPs in Spain. For this episode, Dixon is joined by https://www.linkedin.com/in/adelinabordea/ (Adelina Bordea), https://www.linkedin.com/in/afilipa-gaspar/ (Filipa Serra Gaspar), https://www.linkedin.com/in/gemmafontane/ (Gemma Fontané) and https://www.linkedin.com/in/montsecano-senior-digital-marketer/ (Montserrat Cano).
What are some of the most effective technical SEO quick wins in 2022? That’s what we’re discussing on episode 22 of the Knowledge Panel, with Dixon Jones joined by https://www.linkedin.com/in/kara-mcclure-6755305a/ (Kara McClure) from https://www.mindshareworld.com/ (Mindshare) and https://www.linkedin.com/in/wilhemina-gilbertson-davis/ (Wilhemina Gilbertson-Davis) from https://twitter.com/bdigital_uk (B-digitalUK).
How do you ensure that websites that are built with JavaScript are easy for search engines to find and understand? That’s what we’re going to be discussion on Episode 21 of the Knowledge Panel. Joining Dixon Jones is https://twitter.com/Jammer_Volts (Jamie Indigo) and https://twitter.com/joehall (Joe Hall).
User experience is constantly talked about as a progressive part of an SEO strategy – but how exactly does user experience impact SEO? That’s the topic for episode 20 of the Knowledge Panel. Joining Dixon are Aiala Icaza González from Reflect Digital, Chris Green from Torque Partnership and Hellen Benavides from giffgaff.
Are you optimizing your images for search? How much traffic are you getting from image search and how big is image search as an SEO opportunity? We’ll be covering those questions and more in episode 19 of the Knowledge Panel Show with https://www.linkedin.com/in/roxana-stingu/ (Roxana Stingu) from https://www.alamy.com/ (Alamy), https://www.linkedin.com/in/okorobka/ (Olesia Korobka) from https://fajela.com/ (Fajela) and https://www.linkedin.com/in/karen-julia/ (Karen Julia) from https://photoseolab.com/ (Photo SEO Lab).
As we’re approaching the end of yet another year in SEO, we ask the question “What did 2021 mean for SEO?” Joining Dixon to discuss that is https://www.linkedin.com/in/billie-geena-hyde-a0396919a/ (Billie Hyde) from https://www.seoworks.co.uk/ (The SEO Works), https://www.linkedin.com/in/ericenge/ (Eric Enge) from https://www.pilotholding.com/ (Pilot Holding) and https://www.linkedin.com/in/isaline-muelhauser/ (Isaline Mülhauser) from https://pilea.ch/ (PILEA).
On Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO. Representing WordPress sites is https://www.linkedin.com/in/jonoalderson/ (Jono Alderson) from https://yoast.com/ (Yoast). On the custom coding team is https://www.linkedin.com/in/crystal-carter-digital/ (Crystal Carter) from https://www.optixsolutions.co.uk/ (Optix Solutions) and arguing the case for the easy site builder side is https://www.linkedin.com/in/russelljeffery/ (Russ Jeffery) from https://www.duda.co/ (Duda).
Is obtaining organic YouTube and podcast success very different to conventional SEO for Google? How do you SEO for YouTube and podcasting and are there tactics and principles used in optimizing video and audio that would also be applied to traditional SEO? That’s what we’re going to be discussing on episode 16 of the Knowledge Panel. Joining your host Dixon Jones is https://www.linkedin.com/in/edrew/ (Emma Drew) from Online Media Biz, Dre de Vera from the https://www.youtube.com/channel/UCf99ytepIJxWaTtH06KfkHA (SEO Video Show) and Mark Asquith from https://www.captivate.fm/ (Captivate).
What does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely? Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is https://www.linkedin.com/in/aleyda/ (Aleyda Solis) from https://www.orainti.com/ (Orainti), https://www.linkedin.com/in/michaelbonfils/ (Michael Bonfils) from https://www.seminternational.com/ (SEM International) and https://www.linkedin.com/in/japaneseseo/ (Motoko Hunt) from https://www.ajpr.com/ (AJPR).
What link building strategies work best in 2021? What link building strategies used to work but aren’t a good idea nowadays? Those are just 2 of the questions covered in the Knowledge Panel Show – Episode 14. Joining Dixon Jones on this month’s show are https://www.linkedin.com/in/judithlewis/ (Judith Lewis) from https://www.decabbit.com/ (DeCabbit), https://www.linkedin.com/in/jonnyross/ (Jonny Ross) from https://fleek.marketing/ (Fleek) and https://www.linkedin.com/in/bibiraven/ (Bibi Raven) from https://bibibuzz.com/ (BibiBuzz).
Are you struggling with getting the most out of your SEO team? Maybe you've recently moved into an SEO team management role and your wondering how you can be as effective as possible? Perhaps you're an agency owner and you'd like to improve your operation. If the above interested you, make sure you tune into this month's episode of the Knowledge Panel! Dixon Jones is joined by Aiala Icaza González (SEO Director at Reflect Digital), Helen Pollitt (SEO Team Manager at iTech Media), Si Shangase (Havas) and Laura Hogan (Owner, Sweet Digital Marketing Agency).
What does best-practice local SEO look like in 2021? What platforms do you need to be on and how do you maximize the impact of your local search presence today? Joining Dixon to discuss that in episode 12 of the Knowledge Panel is Greg Gifford, Colan Nielsen, Joy Hawkins and Jason Brown.
What immediate advantages have big brands got over small brands when it comes to SEO? Has keyword strategy changed for big brands over the past few years – if so, how? What are some of the biggest SEO challenges for big brands? Those are just 3 of the questions we’re asking this month’s panel – joining Dixon Jones are Martin MacDonald from MOG Media, Turgay Akar from PlayStation and Luis Rodriguez from Uber.
What are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative? Those are some of the topics that https://www.linkedin.com/in/dixonjones/ (Dixon Jones) explores in episode 10 of the Knowledge Panel with https://www.linkedin.com/in/fabrizioballarini/ (Fabrizio Ballarini) from https://www.linkedin.com/company/wiseaccount/ (Wise), https://www.linkedin.com/in/hellenbenavides/ (Hellen Benavides) from https://www.linkedin.com/company/giffgaff/ (giffgaff) and https://www.linkedin.com/in/kerstinreichert/ (Kerstin Reichert) from https://www.linkedin.com/company/tide-banking/ (Tide).
It’s one thing to be able to SEO everything you can touch manually, but what happens when you manage a website that has millions of web pages? What happens to your SEO if you have millions of data points and it’s impossible to process and implement your SEO strategy manually? In Episode 9 of the Knowledge Panel we discuss how to use big data to scale SEO with several of the world’s leading experts in harnessing big data to power SEO activities – joining Dixon Jones are Wil Reynolds from Seer, Rachel Hildebrand from MoneyGeek and Laurence O’Toole from Authoritas.
Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO. In this episode of the Knowledge Panel, we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overall success. Joining https://www.linkedin.com/in/dixonjones/ (Dixon) to discuss this are https://www.linkedin.com/in/antrobbo/ (Ant Robinson), https://www.linkedin.com/in/keithlgoode/ (Keith Goode) and https://www.linkedin.com/in/leascudamore/ (Lea Scudamore).
Is it still possible to drive significant volumes of organic traffic from search engines to affiliate niche sites? Is SEO for affiliate niche sites something that used to be much easier or are there still significant opportunities to drive affiliate marketing success through organic? In this episode of the Knowledge Panel https://www.linkedin.com/in/craigcampbell0302/ (Craig Campbell), https://www.linkedin.com/in/jenny-abouobaia/ (Jenny Abouobaia) and https://www.linkedin.com/in/julie-adams-8aa3baa2/ (Julie Adams) explore what’s currently working in the field of SEO for affiliate niche sites.
It’s all to easy to be a bit sluggish when you start the new year. Too many mince pies and one glass of rouge too many at new year can lead to a lethargic January. Episode 6 of the Knowledge Panel is here to help you get January 2021 off to a flyer from an SEO perspective! https://twitter.com/DavidBain/ (David Bain), https://twitter.com/LukaszZelezny (Lukasz Zelezny), https://twitter.com/nikers85 (Niki Mosier) and https://twitter.com/annaleacrowe (AnnaLea Crowe) discover what SEO activities you should be focusing on at the beginning of the year and how that should fit into your overall SEO strategy.
Have you ever migrated a website over from one domain to another? Or what about changing servers? Today's SEO discussion debates what are the most important things to consider when migrating a website. Hosting is Dixon Jones and joining Dixon is Chris Green, Debdut Mondal and Miracle Inameti-Archibong.
In episode 4 of the Knowledge Panel we discuss: How good IS Google at understanding Javascript compared to a few years ago? It used to take quite a long time for Google to crawl and index Javascript. How fast is it these days and how did it get so fast? People often say that Javascript slows a site down and we all know that speed is really important to Google... so is it true? Does Javascript slow a site? Or can it even speed it up? What’s Google’s Web Rendering service? How can people minify javascript files? Does it help much? What is Google BAD at seeing in Javascript?
In episode 3 of the Knowledge Panel we discuss: If Machine Learning is a form of AI, then isn’t PageRank a from of AI? Is there much AI in the main core algorithm of Google? (Reading millions of books, CBOW… more ML in Google https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3 (https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3) << What are the implications of THIS!? Images, Image recognition (Microsoft is good at this). How on earth do they do that and what is the impact on SEO? Chatbots were all the rage a few years ago… do they work? Has that been a failure of AI? End on the positive aspects of AI on society… improved leisure time? Universal income? Will AI mean we have to change our personal definitions for a “meaningful life”?
In episode 2 of the Knowledge Panel we discuss: What schema is important for SEO? What types of schema make a positive impact on featured snippets? Google Guidelines say: “You must follow these guidelines for your app to be eligible to appear as a rich result. Warning: If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.” --- Why do they feel the need to have these guidelines? Article Schema requires images… what happens if you don’t use any in your schema?
In episode 1 of the Knowledge Panel we discuss: How do you see or define an Entity? And how are they important on mobiles? Counterpoint: But understand still start with a keyword in search. So what’s changed? Surely that’s still the key? Grant Symmonds wrote an article on SE Watch saying Keywords are dead way back in 2013 saying this, so 7 years ago. At that point, he was talking about “needs Met” as the overriding aim of the SEO. Has that changed to Topics, or is it a different side of the same coin? Image Optimisation is something John Muller suggested was a real opportunity for SEOs moving forward. No keywords there! Any tips or thoughts on how to benefit from image search? Do you think it is valid for SEOs to call Twitter and Facebook’s algorithms to be part of the SEO’s realm? In other words, here it is all about who sees a feed and why. For example, if I want a local restaurant now, I am just as likely to ask my friends on Facebook as Google, if not, more-so. Does an SEO now have to understand micro-influencer marketing? How do they do that!?