Launch Perspective: Recent Episodes
Lydia Martin
In the launch perspective podcast, we share the mindset and the step-by-step strategies that will help you launch and scale the online business of your dreams so you can live life with more freedom and impact.
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If your course sales have slowed down or your evergreen programs aren’t converting like they used to, you’re not alone.
In this episode, I share why the online education space has shifted from an information economy to a trust and transformation economyand how you can adapt your offers to thrive in 2025 and beyond.
You’ll learn why traditional evergreen models are struggling, what’s behind the current trust recession, and how cohort-style experiences are helping course creators, coaches, and membership owners boost conversions, increase engagement, and actually help their students finish what they start.
This increased focus led to a 50% increase in business revenue in 2025, and in this episode, I share key strategies that have helped me create results-driven offers that sell.
You’ll Learn:
- What the “trust recession” is and how it’s impacting digital entrepreneurs
- Why AI has changed how people buy and what to do about it
- The difference between selling information and selling transformation
- How to design a cohort-style course or membership that converts and delivers results
- Why simplifying your framework helps students take action (and actually finish!)
- The phrases and positioning shifts that make your offer stand out today
- How I increased my business revenue by 50% this year through live, community-driven experiences
- The key to turning your expertise into a clear, profitable offer that builds trust
“AI can replicate information, but it can’t replicate transformation. People don’t want more content, they want connection, community, and clarity.” — Lydia Martin
Next steps...
Want to learn how to package your expertise into one powerful, profitable offer that sells in today's market and generates over 6-figures annually? Don’t miss my upcoming live workshop!
🎟 Join the Workshop: How to Package, Position & Price Your 6-Figure Offer
Includes lifetime replay access, a bonus Q&A, and my 6-Figure Offer GPT.
🔥 Learn More About Kajabi: banishbusinessclutter.com/kajabi
This is the all-in-one platform I use and recommend for hosting courses, memberships, and digital offers. It's also your website, email service provider, payment processor, and so much more.
💡 Explore my Ignite Membership: banishbusinessclutter.com/ignite
IGNITE is designed to help entrepreneurs simplify, scale, and build sustainable income with clarity, strategy, and community.
Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.
Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!
👉 Learn more at banishbusinessclutter.com/kajabi
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Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it.
In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy.
Over the past 16 years, Amy has built a $120 million business serving over 100,000 students through her programs. She knows exactly what’s working (and what’s not) in the online course industry right now.
We talk about:
- Why courses are not only alive but evolving in exciting ways
- How to stand out in an AI-saturated world with authenticity, support, and accountability
- The course trends that are thriving in 2025 (hint: it’s not about creating a 12-module “monster”!)
- The biggest mistakes new course creators make and how to avoid them
- Why now is actually the best time to create your digital course
If you’ve been sitting on an idea, letting fear, perfectionism, or “waiting for the right time” hold you back, this conversation is your green light to get started.
👉 Amy is also hosting her once-a-year Course Confident Bootcamp, designed to help you choose your course topic, price it, and start building an audience all with her signature step-by-step guidance. I highly recommend joining us there!
🔗 Join the Course Confident Bootcamp here
This episode is packed with inspiration, practical advice, and a fresh perspective on why courses still win... even in the age of AI. You’ll walk away knowing that the world needs your knowledge, your voice, and your story.
Watch the video/read the blog for this episode here.
Learn more about how DCA impacted my business at https://www.banishbusinessclutter.com/digital-course-academy
Already launched a course? Check out this free quiz from Amy and discover The Hidden Bottleneck Blocking Your Next $100K. Spot (and Fix!) The Problem Costing Your Money, Time, and Heartache. TAKE THE QUIZ
Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.
Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!
👉 Learn more at banishbusinessclutter.com/kajabi
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In this episode of Launch Perspective, I’m sitting down with Brittany Long, the queen of sustainable content and the creator of the AI Dream Team method that’s changing how entrepreneurs show up online.
We’re diving into how Brittany used AI to replace over $4,700/month in freelance support, how she creates massive amounts of content from one simple voice memo, and what her 6-person “AI Dream Team” looks like.
We cover the exact tools and workflows she uses to automate thousands of dollars' worth of work each month… without sacrificing authenticity.
You’ll learn:
- What an AI Dream Team is (and how it can save you serious time and money)
- The 6 “clones” Brittany created to scale her business faster with less burnout
- How even non-techy entrepreneurs can start building their first AI assistant
- Why AI is the key to showing up more consistently and more powerfully in your content
Whether you’re new to AI or ready to dive deeper, this conversation will open your eyes to what’s possible when you stop doing it all alone.
If you’ve ever felt overwhelmed by content, burned out by launch cycles, or stuck at a growth plateau, this conversation will open your eyes to what’s possible when you let AI do the heavy lifting.
🎥 Want to see Brittany’s system in action?
Get instant access to our AI Dream Team Workshop replay: https://lydiamartin.info/aiteam
Access the video for this episode: https://www.banishbusinessclutter.com/blog/build-your-ai-dream-team-automate-delegate-and-scale-smarter-with-brittany-long
For more tools, trainings, and resources to help you build predictable profits in your online business, visit https://banishbusinessclutter.com
Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.
Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!
👉 Learn more at banishbusinessclutter.com/kajabi
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If you’ve ever felt stuck wondering what to offer, or overwhelmed by long client projects that drain your energy, this episode might change the way you think about your business model. I’m joined by VIP Day expert Sarah Masci, who shares how coaches, creatives, and even aspiring course creators can turn their skills into one-day offers that deliver incredible results for clients... and more simplicity for you.
Whether you're brand new to digital business or looking for a more focused way to serve, this conversation will help you rethink what’s possible.
Show Notes:
In this episode of Launch Perspective, I sit down with VIP Day pioneer Sarah Masci to explore the one-day service model that helped me reimagine how we work with clients. Since implementing VIP Days, our monthly revenue has grown by 50 percent, and more importantly, our client process feels so much lighter and more aligned.
You’ll learn:
✅ What a VIP Day really is, and how it’s different from traditional services
✅ Why this model works for more than just designers
✅ How to structure and price your first VIP Day
✅ The systems and automations that make it all run smoothly
✅ Why VIP Days might be the perfect next step, even if you’re just starting out
If you’ve been craving a simpler way to serve your audience, or a faster way to validate your skills, this episode is for you.
Resources Mentioned:
👉 Grab Sarah’s Book Me For a Day Blueprint to start mapping out your own VIP Day: https://lydiamartin.info/sarah
👥 Want more support creating a sustainable business with offers that work for your life... not just your income goals? Join us inside IGNITE, our mentorship community for digital entrepreneurs: https://igniteinnercircle.com
Get Kajabi, our recommended platform for digital entrepreneurs: https://banishbusinessclutter.com/kajabi
Want to learn more about our Done-In-A-Day Kajabi Services? CLICK HERE
Access the video/blog version of this episode: CLICK HERE
Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.
Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!
👉 Learn more at banishbusinessclutter.com/kajabi
Send us a text
Are fear, self-doubt, or indecision keeping you stuck in your online business journey? You’re not alone.
In this powerful conversation with Heather O'Donnell from The Teacher Biz Podcast, I share how I went from being a music teacher with a dream to launching a successful online business that now supports my family and my life goals. After years of holding back, I finally took imperfect action and everything changed.
✨ What You’ll Learn:
- The mindset blocks that held me back (and how I pushed through them)
- Why teacher skills translate perfectly into online business
- How I launched my first course before it was ready and why that worked
- The shift from live launches to sustainable, recurring income
- Real talk on fear, failure, and building a business that fits your life
Whether you're just getting started or need a reminder to keep going, this episode will give you the clarity, courage, and encouragement to take your next step.
🔗 Links & Resources:
- Read the BLOG summary of this episode: https://www.banishbusinessclutter.com/blog/from-teacher-to-entrepreneur-the-mindset-shifts-that-built-a-life-changing-business
- Watch my FREE Workshop, Your Path to Predictable Profits: https://www.banishbusinessclutter.com/profit-workshop
- Explore my membership & resources: https://www.banishbusinessclutter.com/store
- Connect on Instagram: https://instagram.com/lydiamartinbiz
- Follow The Teacher Biz Podcast: https://www.buzzsprout.com/2183865
💡 Loved this episode? Be sure to subscribe, rate, and leave a review to help others find the show and share it with a teacher or friend who needs a little push to launch!
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Join me and email marketing expert, Liz Wilcox, as we uncover the secrets to effortless email marketing. Liz shares her proven "Email Staircase" framework, practical strategies for crafting engaging newsletters, and tips for turning followers into paying customers without overthinking.
From her Survivor experience to her $9 membership packed with resources, Liz will inspire you to take imperfect action, ditch perfectionism, and build authentic connections through email. Whether you are new to email marketing or looking to up your game, this episode is packed with actionable insights!
Click here to watch the video version of this episode.
Episode Highlights:
- How Liz transitioned from RV travel blogger to email marketing powerhouse.
- The "Email Staircase" framework: turning followers into friends and friends into customers.
- Why overthinking is holding you back—and how to “just hit send.”
- A simple 20-minute newsletter writing framework that works every time.
- Using GIFs, visuals, and videos to build trust and engagement.
- The importance of consistency in email marketing.
- Key takeaways from Liz’s Survivor experience that entrepreneurs can apply to their email strategy.
Links & Resources Mentioned:
- Liz’s $9 Email Marketing Membership: lydiamartin.info/emailmembership
- CLICK HERE to get Liz’s Annual Pass from Nov 25-29, 2024.
- Get on my Email List for future episode notifications and resrouces: launchperspective.com
- Tools Mentioned:
- Loom for creating quick video responses.
- Descript for video and audio recordings.
Disclaimer: Some links may be affiliate links which means we earn a commission should you decide to make a purchase. We only share tools and programs we use and love.
Action Steps:
- Start emailing! Even if it’s been a while, don’t overthink it—just write.
- Try Liz’s simple framework for newsletters: Personal update → Segue → Content → Call to action.
- Consider joining Liz’s membership or annual pass for templates, resources, and support.
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Are you ready to create your first digital course but feeling a bit overwhelmed by the process? You’re not alone. During a recent live Q&A session, I tackled some of the most common questions about digital course creation, from choosing the right topic to overcoming the fear of competition. Below, you’ll find a recap of the key questions I answered, along with a list of resources that can help you kickstart your course creation journey.
Tools, Resources, Programs, and Links Shared:
Free Resources:
Get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course
Podcast Episodes:
🎧 Brainstorm Your Course Idea with AI and ChatGPT
🎧 How to Create an Online Course with Kajabi
Recommended Tools:
All-In-One Business Platform: Kajabi
A robust all-in-one platform for course creation, marketing, and delivery. Sign up through my link to get a 30-day free trial.
Email Service Provider: ConvertKit
Resource: A free email service provider that allows you to build an email list and create landing pages with a Buy Now button.
Video Editing Tool: Descript
A powerful tool for editing videos and podcasts by text, making it easy to clean up your recordings.
Recommended Programs:
Amy Porterfield’s Course Confident Bootcamp
Join this bootcamp to gain clarity on your course idea and get support from both Amy Porterfield and myself. As a bonus, you’ll receive an exclusive invitation to my Course Clarity Q&A session.
Digital Course Academy
Open just once a year, Digital Course Academy is the only implementation program of its kind that not only shows you exactly how to create your digital course like a pro — but how to market your course in a way that ethically (and authentically) enrolls more students than you ever thought possible every time you deliver it.
Ignite Membership
Get ongoing support, monthly masterclasses, tech tutorials, templates, and access to a community of like-minded course creators.
Click here to watch the video for this episode.
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Send us a Text Message.
Wondering how to make money online? Having the right strategy and tools can make all the difference. In this episode you'll discover 10 ways to monetize coaching programs, online courses, membership sites, digital products, live workshops, blogs, podcasts, and more. We'll guide you through choosing the right Kajabi plan and maximizing its tools for your business growth.
Learn more about Kajabi's Plans & Pricing
Get step-by-step training and support as you build your online business - JOIN IGNITE
Read the blog for more tips.
Summary:
Here's a summary of the 10 Ways You Can Make Money with Kajabi, including links mentioned in this episode. (Complete transcript of this episode is below.)
1. Coaching
Kajabi provides robust tools for creating a coaching program. From scheduling sessions to invoicing, you can manage your entire coaching business on this platform.
Sample Coaching Checkout Page in Kajabi
2. Courses
Create and sell online courses with ease. Kajabi allows you to build structured lessons and modules, complete with quizzes and multimedia.
Digital course example: The Digital Clutter Cure
3. Live Workshops
Host live workshops to engage directly with your audience. Use Kajabi’s event management and email marketing tools to promote and run your live events.
Workshop examples: Maximize Your Mac | Make the Most of Canva | Affiliate Marketing Workshop
4. Membership
Build a membership site where subscribers can access exclusive content.
Membership example: Ignite
5. Digital Products
Sell eBooks, templates, printables, and other digital downloads.
Digital Product Example: Business Profitability Tracker
6. Affiliate Marketing
As you build your audience, use Kajabi to share affiliate links with products, people, and programs you've partnered with. By sharing these recommended resources, you earn an affiliate commission.
Access my Tools Page
7. Blog
A blog can drive traffic to your website and converts visitors into customers. Kajabi’s blogging capabilities integrate well with their other tools.
Access my Blog
8. Podcast
Host a podcast directly on Kajabi. Manage your episodes, show notes, and even monetize your podcast through sponsorships and listener support.
See how I promote my podcast on Kajabi
9. Create Your Own Affiliate Program
Create your own affiliate program where others can promote your Kajabi products. This incentivizes your audience to spread the word and earns them a commission.
Learn more about our Partner Program 10. Kajabi's Partner ProgramJoin Kajabi’s Partner Program to earn a commission by referring new users to Kajabi. Promote Kajabi itself and earn recurring revenue.
Step into the world of financial clarity with growth strategist, Leandra Nisbet. This episode is a lifeline for entrepreneurs tangled in pricing and strategic planning. Leandra distills her expertise into powerful, bite-sized advice, giving you the tools to confidently manage and grow your business finances. Tune in and turn financial chaos into calculated success!
Topics Covered:
- The importance of finances in entrepreneurial growth and planning.
- Challenges faced by entrepreneurs when it comes to financial decision-making and pricing strategies.
- Leandra’s three-part framework for strategic financial planning.
- The significance of identifying your target audience and providing value that meets their specific needs.
- The necessity of developing a data-driven pricing strategy.
- The importance of having a structured financial and business operation plan.
Are you an entrepreneur struggling with your finances or uncertain about how to create a plan for sustainable growth?
For more information on how to tackle financial challenges head-on and set the course for a profitable future, check out these resources:
Join Financial Freedom Bootcamp: https://lydiamartin.info/ffbootcamp
Join Enlighten at https://lydiamartin.info/enlighten
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Go behind the scenes of Ecamm, a live streaming and video recording tool, exclusively for Mac users. In this episode, I show you how Ecamm can dramatically elevate your videos, offering a seamless experience for you and your audience. Discover Ecamm's unique features, along with tips for enhancing interaction and engagement.
Watch the video for this episode 👉 https://www.banishbusinessclutter.com/blog/inside-ecamm-elevate-your-videos
Get a FREE trial of Ecamm Live 👉 https://lydiamartin.biz/Ecamm
Learn Ecamm with my Ecamm Made Easy Course 👉 https://www.banishbusinessclutter.com/ecamm-made-easy
Or, get Ecamm Made Easy FREE when you join our Ignite Membership 👉 https://www.banishbusinessclutter.com/ignite
Don't have a Mac? Check out Streamyard 👉 https://lydiamartin.biz/Streamyard
Connect with us:
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Whether you're launching your online business or scaling up, understanding how to attract the right audience and grow your email list is crucial. In this episode I chat with Visibility Expert, Tracy Beavers, who shares invaluable insights into why consistency in visibility strategies can make a world of difference. Listen in for concrete steps that will supercharge your email list growth.
To learn more, join Tracy's upcoming masterclass 👉 CLICK HERE
Get early access to content we share on the podcast and so much more. Join our Facebook Community for Course Creators & Coaches 👉 CLICK HERE
Click here to join our IGNITE membership. 🔥
Click here to watch the video for this episode.
Connect with us:
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Have you ever daydreamed about crafting your own digital course, but felt lost on the first step? In today's heart-to-heart episode, we sit down with the incredible Amy Porterfield, who many lovingly dub the 'queen of digital courses.' Together, we unravel the magic and nuances of making a mark in online learning and turning your passion into profit.
Key takeaways from this episode:
- Discover the compelling reasons behind why you should consider a digital course, and learn whether it's an avenue even for those with a 9-5 or those dabbling in side hustles.
- Already a coach, consultant, or a service provider? Amy shares invaluable insights on pivoting from a 1:1 business model to leveraging your expertise in the vast realm of digital courses.
- Discover the perfect topic for your course using Amy’s 'sweet spot' method and get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course
- We then venture into the intricate world of pricing strategies (a.k.a. Course Math), showing you how to reach your personal revenue goals.
- Since creation is only half the battle – Amy dishes out key marketing techniques to ensure your course doesn’t collect dust on the digital shelf.
- Learn more about Amy’s upcoming ‘Course Confident’ Bootcamp which kicks off on September 13! In this 5-Day Bootcamp, Amy will walk you through the key decisions you'll need to make so you can get your course created and launched! Secure your spot for only $47 at lydiamartin.info/courseconfident and you'll get access to two bonus Q&A sessions with me!
- If you've ever felt intimidated or held back by worries and limiting beliefs, listen in for Amy’s final words of wisdom that promise to inspire. Dive in and let’s chart a path to your digital course success!
Click here to watch the video for this episode.
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Get Amy Porterfield's FREE Guide, "Surprisingly Simple Ways to Turn Your Knowledge into a Digital Course" at lydiamartin.info/courseguide or visit banishbusinessclutter.com.
Take a deep dive into the world of text marketing, one of the most effective ways to elevate engagement. Joined by Dawn Barr, Customer Success Specialist from Project Broadcast, we'll demystify the process of setting up and executing powerful text campaigns that help you connect with your audience.
Key takeaways from this episode:
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Why Text Marketing is a valuable tool to use in your business.
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Identifying your communication needs which determines how you will utilize Project Broadcast.
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How to get started with Project Broadcast, choosing the right plan, and setting up your first campaigns.
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Strategies and tips to increase attendance rates for your events.
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Setting up and automating your marketing campaigns for optimal results.
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A quick guide on how to kick off your text marketing journey with two FREE TEMPLATES you can import into your Project Broadcast account.
💥 Get Project Broadcast and save 50% on your first month or get 2 months free plus 10% off an annual subscription at https://lydiamartin.info/ProjectBroadcast
Get access to TWO of the campaigns I use most often.
- A WELCOME campaign that sends a message immediately when they text a KEYWORD to your project broadcast number.
- A CALENDAR campaign that you can edit to send multiple reminders based on a specific date and time.
Here's how to import my templates into your account...
Go to BUNDLES, click on the 3 dots, then click IMPORT. Enter the codes below.
Welcome Campaign: 6W9MdRqbbCQ
Calendar Campaign: gpmDMLwmJdQ
📚 Check out Project Broadcast's tutorials HERE.
Join our premier membership for online business owners for access to monthly masterclasses, coaching, and a complete library of tech tutorials like this one! Join us in Ignite. 🔥
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Get Amy Porterfield's FREE Guide, "Surprisingly Simple Ways to Turn Your Knowledge into a Digital Course" at lydiamartin.info/courseguide or visit banishbusinessclutter.com.
Learn how to extract the gems from your own knowledge and mold them into an online course using Kajabi. You'll get a behind-the-scenes look of how to create your course inside Kajabi, step by step, and explore various theme options and design techniques to make your course stand out.
Click here to watch the video for this episode.
Key takeaways from this episode:
- Brainstorm Your Course Idea: Learn how to extract the gems from your own knowledge and mold them into an exciting course concept.
For more brainstorming tips, I recommend watching THIS VIDEO.
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Build Your Course with Kajabi: I'll take you through the process of creating your course inside Kajabi, step by step.
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Design for Success: Explore various theme options and design techniques to make your course stand out.
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Real-Life Examples: Get a behind-the-scenes look at courses I've built inside Kajabi for real-world inspiration.
💥 Get access to all that Kajabi has to offer:
30-Day Free Trial | Kajabi Training & Resources | Kajabi themes from Penny In Your Pocket
🔥 Learn more about powerful tools you can use to create an online course:
Kajabi | Canva | ChatGPT | MindNode
📚 Courses and programs mentioned in this video:
Ignite Membership | The Digital Clutter Cure | Countdown to Launch with Kajabi | Maximize Your Mac | Challenge Launch Roadmap | Affiliate Marketing Workshop
👉 Join my Facebook Community at https://launchperspective.community
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Get Amy Porterfield's FREE Guide, "Surprisingly Simple Ways to Turn Your Knowledge into a Digital Course" at lydiamartin.info/courseguide or visit banishbusinessclutter.com.
Unleash the future of content creation as we delve deep into the world of A.I. for course brainstorming. Whether you're battling with a foggy idea or starting from scratch, this episode is your compass to navigate the vast sea of potential topics. Discover the power of ChatGPT's artificial intelligence and get your course created and launched!
Click here to watch the video for this episode.
Check out these resources:
👉 Free Guide: Brainstorm Your Course Idea with ChatGPT. This guide includes 10 dynamic prompts so you can create and market your online course + a bonus list of 100 course ideas in various niches!
ChatGPT: chat.openai.com
MindNode: mindnode.com
Connect with us:
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Are you contemplating the idea of creating a digital course but unsure if it's the right fit for you or where to begin? In this episode, I demystify the world of digital courses. Whether you're seeking additional revenue, personal freedom, creativity, or simply aiming to share your unique expertise with the world, you'll learn valuable insights to determine if creating a digital course is right for you along with getting started resources.
Check out these FREE resources:
👉 Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course
👉 2-Minute Quiz: 3 Types of People Are Replacing Their Income with a Digital Course. Are you one of them?
Other resources mentioned in this episode:
Get my FREE 10-minute video tutorial and PDF guide 👉 How to Create a Bookmark Folder System
Eliminate digital clutter and create streamlined systems for your PC or Mac 👉 Get The Digital Clutter Cure
Click here to join my Facebook Community for course creators & coaches 👉 launchperspective.community
Tools mentioned in this episode:
Canva / Learn Canva
Ecamm / Learn Ecamm
Kajabi / Learn Kajabi
*This episode includes affiliate links meaning I may earn a commission or reward should you make a purchase. I only share resources and tools that I use and love. Thank you for your support.
Connect with us:
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In this episode, we dive into the world of organic collaborations with Meg Burrage, the founder of Collaboration Station - a groundbreaking platform designed to help digital content creators expand their reach without relying on paid ads. Meg shares her insights on how collaborations, such as summits, bundles, and joint partnerships, can skyrocket your audience engagement and growth.
Key takeaways from this episode:
- The vision behind Collaboration Station and how it helps digital content creators connect for powerful collaborations.
- The benefits of collaborations, including summits, bundles, and joint partnerships, in driving audience engagement and business growth.
- An exclusive behind-the-scenes look at Collaboration Station and the upcoming 4-Day AbraCollabra Challenge.
Links and Resources Mentioned:
- Collaboration Station: https://lydiamartin.info/directory
- 4-Day AbraCollabra Challenge (May 15-18, 2023): https://lydiamartin.info/collaborate
- Affiliate Marketing Workshop: https://www.banishbusinessclutter.com/blueprint
- Join my Facebook Community at https://launchperspective.community
- View the video associated with this episode: https://www.banishbusinessclutter.com/blog/mastering-organic-collaborations-with-meg-burrage
Don't miss this opportunity to discover the secrets of successful collaboration strategies that will help you build a thriving online presence and amplify your impact in the digital world!
Join the 4-Day AbraCollabra Challenge for FREE at https://lydiamartin.info/collaborate and experience the power of Collaboration Station firsthand.
To learn more about the tool Meg and I use to run our business, go to https://lydiamartin.biz/Kajabi.
Connect with us:
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Imagine your business without the chaos and clutter! In today's episode, I'm sharing how to create effective systems that reduce clutter, save time, and allow you to work with ease.
For 17 years I was frantic and frazzled, feeling overwhelmed as I raised my family, ran a home-based business, and took care of my home. But, everything changed in 2013. Learn the practical steps I took to go from feeling paralyzed by clutter to implementing streamlined systems that opened doors to new opportunities.
A big thank you to Kajabi for inviting me to do this training for new and prospective Kajabi users.
Kajabi is the tool I use to run my online business and I’m honored to be a Kajabi Expert & Partner.
Click here to access my Kajabi training program, Countdown to Launch.
You’ll get access to this program for free in addition to a 30-Day Free Trial of Kajabi when you join Kajabi with my partner link > https://lydiamartin.biz/Kajabi
Click here to access my FREE tutorial and PDF guide: How to Create a Bookmark Folder System
Ready to simplify your life and streamline your business? Click here to join our 4-Day Declutter Your Business Bootcamp.
Connect with us:
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Unexpected life events can put you and your business to the test. Planning ahead is key when it comes to getting through these tough times with minimal disruption. In this episode, you'll learn how to proactively guard against potential risks to your businesses - from loss of income due to illness or injury, to taking time off for family emergencies – so that when life throws an unexpected event in your path, your business is prepared for it!
🔥 Click here to check out our evergreen programs 👉banishbusinessclutter.com/store
🔥Want to learn how to put digital systems in place in your business? Join our Declutter Your Business Bootcamp.
Connect with us:
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Confused about how to start or scale your online business? Join our Ignite Your Business 4-Day Bootcamp.
Learn the 3 essential elements you need to quickly launch a business without getting stuck in tech overwhelm or analysis paralysis. With LIVE training and daily challenges, you'll finally be able to unleash that entrepreneurial potential and make your online business a reality.
Join now at www.igniteyourbusinessbootcamp.com&
🚀 In this episode, I chat with CPA and profit strategist, Jamie Trull, about strategies for reaching your financial goals. Find out why it's important to look back at past performance and get resources to improve your results. Tune in to learn about key metrics to focus on and get practical tips for achieving your financial goals in 2023.
🔥 Click here to get Jamie's FREE workbook, an annual planning guide for your business finances. 👉 lydiamartin.biz/financeworkbook
✅ Then register for Jamie's LIVE Annual Planning Workshop 👉 lydiamartin.biz/planningworkshop
🙋♀️ Want a simple tool to track your revenue, expenses, and profit margin? Get my 👉 Business Profitability Tracker.
Connect with us:
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Confused about how to start or scale your online business? Join our Ignite Your Business 4-Day Bootcamp.
Learn the 3 essential elements you need to quickly launch a business without getting stuck in tech overwhelm or analysis paralysis. With LIVE training and daily challenges, you'll finally be able to unleash that entrepreneurial potential and make your online business a reality.
Join now at www.igniteyourbusinessbootcamp.com&
🚀 Looking for a way to generate additional revenue in your online business? Affiliate marketing allows you to earn a commission simply by connecting the tools and programs you love with your audience, clients, and customers. In this episode, I share how affiliate marketing can add recurring revenue with exponential growth opportunities. Listen as I share my 5 proven strategies for boosting your revenue with affiliate marketing.
🔥 Get my Business Profitability Tracker so you can track your revenue sources, expense, and profit margin in an easy-to-use, customizable Google Sheet. 👉 https://lydiamartin.biz/tracker
🔥 Get my program with step-by-step tips and strategies to boost your revenue with affiliate marketing. 👉 https://www.banishbusinessclutter.com/blueprint
🧰 Learn more about the tools and programs I recommend.
👉 https://www.banishbusinessclutter.com/tools
🧰 Tools mentioned in this video/episode:
👉 https://lydiamartin.biz/Evernote
👉 https://lydiamartin.biz/Jasper
👉 https://lydiamartin.biz/Kajabi
Connect with us:
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Confused about how to start or scale your online business? Join our Ignite Your Business 4-Day Bootcamp.
Learn the 3 essential elements you need to quickly launch a business without getting stuck in tech overwhelm or analysis paralysis. With LIVE training and daily challenges, you'll finally be able to unleash that entrepreneurial potential and make your online business a reality.
Join now at www.igniteyourbusinessbootcamp.com&
Depending on what you sell, the holiday season is a time when many online business owners see a decrease in sales. As your clients and customers focus on the busy season and spending time with their families and friends, how can you make the most of the last month of the year? If you want to know how we turned one of our lowest sales months into one of our highest of the year, this is the episode for you.
🔥 Bookmark the following link and subscribe to receive our 12 Days of Christmas specials >> https://www.banishbusinessclutter.com/gifts
👉 Join our community for course creators and coaches >> https://launchperspective.community
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If you're like most people, you've experienced some form of disappointment in your business. Whether it was a goal you didn't achieve or you didn't get the response you hoped for, disappointment can be tough to handle. But the good news is that you can turn those disappointments into triumphs with the right mindset and approach.
It's time to reframe your thinking about disappointment, set realistic goals, and use every experience as a stepping stone to success. Here are some tips on how to stay motivated despite setbacks, persist through tough times, and maintain a positive outlook even when things seem bleak.
🔥Free calculator to know your numbers, create a plan, and reach your goals >> https://www.banishbusinessclutter.com/calculator
👉 Join our community for course creators and coaches >> https://launchperspective.community
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*When it comes to being motivated, we all have our ups and downs. But if you find yourself in a slump more often than you'd like, it might be time to take a closer look at what's causing your lack of drive. In this episode, I share five common pitfalls that can make it hard to stay motivated in your online business and how to overcome them.
Join our community for course creators and coaches >> https://launchperspective.community*
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If you've ever thought about creating a digital course, I invite you to join Amy Porterfield's masterclass, How to Recession-Proof Your Business With ONE Digital Course.
Register for FREE at lydiamartin.biz/masterclass
Inside this masterclass, Amy will be going live to show you how to map out a path to creating a digital course that gives back control of your future and your finances.
Courses are a fantastic way to share your knowledge and expertise with the world. And with the power of the internet, you can reach people all over the globe. But what if you went one step further and launched a digital course business?
In this episode, I share five unexpected benefits I've experienced in my journey. From the financial freedom it provides to the empowerment of helping others transform their lives, starting a digital course business has been one of the best decisions I've ever made.
If you're considering taking the plunge, or if you're just curious about the benefits of creating a digital course, this episode is for you. Listen in and learn how you can change your life for the better by launching a digital course business.
Wondering where to start? Check out these resources from my digital course mentor, Amy Porterfield:
3 Steps to Uncover Your "Secret Sauce" for Making an Impact and Generating Revenue >> CLICK HERECourse Confident: A LIVE 5-Day Bootcamp with Amy Porterfield
Get Digital Course Clarity, Attract Your Audience, and Show Up With Confidence Online >>CLICK HEREGet on the waitlist for Digital Course Academy >> CLICK HEREJoin our community for course creators and coaches >> https://launchperspective.community Connect with us:
Instagram | YouTube | Pinterest | Facebook
The digital course event of the year is kicking off on August 30th and you don't want to miss it! Join Amy Porterfield's brand new LIVE Bootcamp, Course Confident, and get clarity on the course you want to create and launch. Register now at lydiamartin.biz/CourseConfident.
Facebook Ads are a powerful marketing tool that can help you reach a larger audience and scale your business. But how can you make sure you're ready to make the most of them?
In this interview with Facebook Ads Expert, Adrienne Richardson, you'll learn the most important steps to take before launching your ads, and how to determine if your online business is ready to implement paid advertising. You'll come away with a clear understanding of what it takes to make Facebook Ads work for you, and how to maximize your results.
Resources and Links
Learn more about Facebook ads >> Join Ad Camp
Join our Facebook community for course creators and coaches at launchperspective.community.
Get access to my free video tutorial and PDF guide, How to Set Up a Bookmark Folder System >> Click Here
To access additional resources and programs go to banishbusinessclutter.com.
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Get 3 months of Kajabi for only ONE payment of $99 at https://lydiamartin.biz/Kajabi. This offer is for new customers who join by August 31, 2022. You'll also get access to my Kajabi Training Program, Countdown to Launch, absolutely free when you join at https://lydiamartin.biz/Kajabi.
In this episode with Online Marketing Expert, Amy Porterfield, you'll learn how a digital course business can provide the financial security of a traditional job with the freedom to live your life on your own terms. Amy shares how to transition from your 9-5 job and what steps to take to create a successful course that allows you to build a life and business you love.
Resources and Links
To be notified when Amy opens the doors to Course Confident and Digital Course Academy, join the waitlist at lydiamartin.biz/dca. These programs will teach you how to create, launch, and scale with digital courses!
Read my Digital Course Academy Success Story > CLICK HERE
Join our Facebook community for course creators and coaches at launchperspective.community.
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Facebook Groups provide a sense of community and belonging that helps people feel more connected and engaged. They're also a great way to build relationships and create rapport with potential customers. Learn how to create conversations that lead to connections and conversions while increasing your audience and authority.
Resources and Links
Join our Facebook community at launchperspective.community.
To access additional resources and programs go to banishbusinessclutter.com.
Tools mentioned in this episode:
Kajabi / Learn Kajabi
Ecamm / Learn Ecamm
Evernote / Learn Evernote
Connect with us:
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NEW Ecamm Members get 30% OFF in July! If you have a Mac and are ready to up-level your live video and recorded video content, you need Ecamm!
Go to https://lydiamartin.biz/Ecamm click on PLANS and enter promo code JULY30.
Hurry this promo ends on July 31!
Having a robust list of subscribers allows us to stay connected with our audience and increase conversions. In this episode, we share three easy and incredibly effective ways to grow your email list whether you're just starting out or you're looking to take your list-building efforts to the next level.
Resources and Links
Learn how to launch your offers with a challenge: CLICK HERE
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Get our free Launch Calculator to determine your launch goals: https://www.banishbusinessclutter.com/calculator
Get free access to my Bookmark Folder System tutorial at banishbusinessclutter.com/get-organized-online.
To access additional resources and programs go to banishbusinessclutter.com.
Tools mentioned in this episode:
Canva / Learn Canva
Kajabi / Learn Kajabi
Group Leads
Zapier
Connect with us:
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Are you looking for a way to boost engagement, build connections, and fast-track your sales goals? Utilizing live video is key! But, if the thought of live video terrifies you, here are three things that will help.
Tools mentioned in this episode:
Be.Live
Ecamm / Learn Ecamm
StreamYard
Zoom
Resources and Links
Join our free community for course creators and coaches: CLICK HERE
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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In my interview with Kathy Walterhouse, from The Professional Rule Breaker Podcast, I share what it takes to banish business clutter and implement systems that allow you to increase productivity and profitability.
Resources and Links
Get free access to my Bookmark Folder System tutorial at banishbusinessclutter.com/get-organized-online.
Join our free community: Banish Business Clutter with Lydia Martin
To access additional resources and programs go to banishbusinessclutter.com.
Access my recommended list of scanners at lydiamartin.biz/scanners.
Tools mentioned in this episode:
Canva / Learn Canva
Ecamm / Learn Ecamm
Evernote / Learn Evernote
Connect with us:
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Learn how to determine the topics for your challenge launch... the ideal content that creates awareness, belief, and connection so participants are ready to take that next step and buy your offer.Resources and Links
Learn how to launch your offers so you can build a thriving online business and live life with more freedom and impact. Doors closing soon. Join us at lydiamartin.biz/launch.
Challenge examples mentioned in this episode:
Declutter Your Business Bootcamp
Challenge Launch Bootcamp
Tools mentioned in this episode:
Kajabi / Learn Kajabi
Canva / Learn Canva
Jasper
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Learn the basics of how to launch your offer with a challenge, the benefits of doing a Challenge Launch for your business, and some tips on how to get started.Resources and Links
To access additional resources and programs go to banishbusinessclutter.com.
Tools mentioned in this episode:
Kajabi / Learn Kajabi
Ecamm / Learn Ecamm
MailChimp
MailerLite
Constant Contact
Flodesk
ConvertKit
ActiveCampaign
Zoom
StreamYard
Be.Live
Connect with us:
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Wondering how to set goals for your upcoming launch? By understanding launch conversion rates, you can create a plan that will help you achieve your launch goals.Resources and Links
Get our free Launch Calculator to determine your launch goals: https://www.banishbusinessclutter.com/calculator
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Are you curious about online courses but held back by some limiting beliefs? In this episode, we'll explore three common beliefs that people have about online courses. Once you recognize these beliefs for what they are – just thoughts or stories that you've been telling yourself – you can start making progress towards your goal of creating and selling an online course.
Resources and Links
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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What's holding you back from launching your course or service? Are you stuck in a fear-based mindset that's keeping you paralyzed? It's time to break free and step out of your comfort zone. Here are some tips for making the leap and breaking free from the chains of fear.
Resources and Links
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Wondering what tools you need to start and grow your business? In this episode we share a list of the essential tools for digital course creators and coaches.
Tools mentioned in this episode:
Kajabi / Learn Kajabi
Canva / Learn Canva
Evernote / Learn Evernote
Ecamm / Learn Ecamm
Basecamp Personal
Group Leads
Jasper
Buzzsprout
StreamYard
Connect with us:
Instagram | Pinterest | Facebook
Evernote is a powerful note taking and organizing tool. Learn four ways you can use it to organize your business and keep track of everything. Whether you're looking to declutter your email inbox, manage project tasks, or just take better notes, Evernote has the features you need.
Resources and Links
Get started with a free Evernote account by going to lydiamartin.biz/Evernote.
Access the free Evernote Web Clipper at evernote.com/webclipper.
Download my free Evernote guide with suggestions on how to get started with your first few notebooks at lydiamartin.biz/notebooks.
Join me for step-by-step video tutorials, PDF guides with step-by-step instructions and so much more in The Digital Clutter Cure: Evernote Edition at banishbusinessclutter.com/evernote.
Access my recommended list of scanners at lydiamartin.biz/scanners.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
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When done correctly, challenge launches can skyrocket your business. Learn why they're so effective in increasing connection and conversions in your business. Plus, get tips on how to make sure your challenge launch is a success.
Highlights
00:00 - Introduction and welcome
02:42 - Launching my business
05:11 - My journey in the first two years of business
18:53 - Three things you need to launch and scale your online business
19:53 - The magic of challenges
20:40 - Challenges provide a way for your audience to have quick wins
21:26 - One of the biggest reasons why someone does not buy your offer
27:49 - Five things you need for a successful challenge
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
Instagram | Pinterest | Facebook
Too often, people give up on their online business because they don't see the success that they want right away. It's important to remember that success doesn't happen overnight. It takes time and effort for your business to thrive. With the right perspective, you'll be able to take your business to new heights.
Resources and Links
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
Instagram | Pinterest | Facebook
Are you looking for ways to generate more leads? In this episode I share a comprehensive list of traffic sources that you can use to get the leads you need. From social media to paid advertising, you'll learn where to share content that connects you to your ideal audience.
Highlights
00:00 - Introduction and welcome
03:48 - How to launch before you have leads
08:43 - Launching with a 5-Day Challenge
Traffic Sources:
10:04 - Blogging
12:04 - Live Video
13:04 - Social Media Bios
18:38 - Lead Magnets
20:35 - Facebook Groups
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Learn simple yet effective organic strategies that will generate consistent leads and customers with Online Revenue Roadmap.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
My favorite tools:
Kajabi / Learn Kajabi
Canva / Learn Canva
Evernote / Learn Evernote
Ecamm / Learn Ecamm
Connect with us:
Instagram | Pinterest | Facebook
Creating content for your business can be daunting. You want to make sure it's engaging and helpful, while also generating leads. Here are some tips on how to create content that does just that. By following these simple steps, you'll be able to create content that helps your business grow!
Highlights
00:00 - Introduction and welcome
02:37 - Increase your relationships and reach
08:36 - What types of content should you be making
09:21 - Engage
11:29 - Educate
13:13 - Entertain
15:30 - Extend an invitation
18:59 - Decide on your weekly content
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Learn simple yet effective organic strategies that will generate consistent leads and customers with Online Revenue Roadmap.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
My favorite tools:
Kajabi / Learn Kajabi
Canva / Learn Canva
Evernote / Learn Evernote
Ecamm / Learn Ecamm
Connect with us:
Instagram | Pinterest | Facebook
Learn about the 5 ways you can launch your offer. Learning about the different types of launches will help you choose what is best for you and your audience.
Highlights
00:00 - Introduction and welcome
03:56 - Why live launching is key
06:19 - Free challenges that deliver quick tips
11:33 - Launching using a paid challenge or bootcamp
14:33 - Connect with your audience using a video series launch
15:50 - Creating an email launch of your offers
17:35 - The incredible power of video
19:46 - Strategies for determining how often to launch
28:48 - Feel the fear and do it anyway
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Want to organize your digital systems? Go to Banish Business Clutter.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
My favorite tools:
Kajabi / Learn Kajabi
Canva / Learn Canva
Evernote / Learn Evernote
Ecamm / Learn Ecamm
Connect with us:
Instagram | Pinterest | Facebook
Not sure what kind of offers you should be making to increase revenue in your business? Here are some tips on how to choose the offer that is right for you.
Highlights
00:00 - Introduction and welcome
02:10 - Digital courses can be offered in different ways
06:30 - Three types of digital courses
11:29 - The Pros and Cons of Memberships
17:03 - The value of coaching offers
23:55 - Tips for selling digital products
27:10 - Selling and marketing physical products
28:36 - Done-for-you and done-with-you services
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Get Kajabi: https://lydiamartin.biz/Kajabi
Learn how to use Kajabi: https://lydiamartin.biz/KajabiTraining
Get Canva: https://lydiamartin.biz/canva
Want to make the most of Canva and learn how to create and organize all of your business designs? Purchase my Canva workshop at https://lydiamartin.biz/canvaworkshop.
Get Evernote: https://www.lydiamartin.biz/Evernote
Learn more about finding freelance services at Fiverr.
Want to organize your digital systems? Go to Banish Business Clutter.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
Instagram | Pinterest | Facebook
Are you looking for ways to increase revenue? Wondering how to determine your offer? It starts with understanding a few things about yourself and how you like to deliver content.
Highlights
00:00 - The 3 things you need to launch and scale your business
02:15 - Deciding where to start
04:25 - How I determined my first offer
11:07 - How to determine your genius zone
12:56 - When to get input from others to obtain a broader view
17:59 - Knowing how you like to deliver content helps you determine your offer
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business atbanishbusinessclutter.com/guide.
Get Canva:https://lydiamartin.biz/canva
Want to make the most of Canva and learn how to create and organize all of your business designs? Purchase my Canva workshop athttps://lydiamartin.biz/canvaworkshop.
Get Evernote:https://www.lydiamartin.biz/Evernote
Want to organize your digital systems? Go toBanish Business Clutter.
Join our Facebook community atlaunchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more atlaunchperspective.com.
Connect with us:
Instagram | Pinterest | Facebook
Want to launch or scale your online business, but overwhelmed with where to start? These three things will have the biggest impact on your results.
Highlights
00:00 - Introduction and welcome
01:46 - Knowing where to start means you'll focus on what matters
03:24 - How Indecisiveness and overthinking affect your progress
05:33 - The 3 things you need to launch and scale your online business
06:14 - Without an offer, you don't have a business
08:41 - Offers won't sell without a marketing plan
10:22 - Leads are the lifeline of your business
13:06 - How to get access to my free guide
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Want to achieve your big goals? Here's why launching is key to business growth and creating a life with more freedom and impact.
Highlights
00:00 - Introduction and welcome
03:07 - The courage to take massive imperfect action again and again
07:27 - The perspective you need to embrace from the start
09:12 - What’s keeping you from launching?
09:55 - What is failure?
12:00 - Where to focus when you don't feel confident
Resources and Links
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Hi, I'm Lydia. In 2020, I resigned from my corporate job and took a big leap of faith. I launched a business I had been dreaming about for a long time. I had so many questions when I first started and zero people on my email list, but I was committed to one thing, taking massive imperfect action. Within 18 months, I had thousands of students in my courses and coaching programs and was able to retire my husband from his 30-year career to work with me. I am still pinching myself that we get to run a six-figure business while living a life we love.
But the truth is this overnight success did not happen overnight. For more than two decades, I let imposter syndrome, fear of failure and perfectionism hold me back from my passions and purpose. What is it that you've been wanting to launch? In the launch perspective podcast, we share the mindset and the step-by-step strategies that will help you launch and scale the online business of your dreams so you can live life with more freedom and impact. It's time for a new perspective. Welcome to the show.
For show notes and quick links to the content and tools we share visit launchperspective.com.