Launch Perspective

🎁 Grab the free Claude Launch Prompts Guide: https://launchwithlydia.com/launchprompt

📻 ABOUT THIS EPISODE

What if you could take a workshop idea on Saturday morning and have it fully launched, fully sold, and earning revenue by the following Monday?

In this episode, I'm pulling back the curtain on exactly how I did it. Eight days from idea to 50 students enrolled and $5,000+ in revenue, using two tools that completely changed how I run my business... Claude (the AI tool I now use every day) and Kajabi (the all-in-one platform where everything I sell lives).

This isn't a polished pitch. It's raw, real, behind-the-scenes me sharing the four prompt formulas I used to build a 37-page launch plan, the Kajabi setup that turned the plan into a real working offer, and the four ingredients that made all of it possible.

If you're a course creator, coach, or membership owner who's been feeling behind on AI or overwhelmed by the launch process, this episode is going to shift something for you. The tools are here. The path is clearer than it's ever been. And I want you to see exactly what's possible.

Note: This episode was originally recorded as a live video training, and there are moments where I reference visuals (the sales page, the launch plan document, the Kajabi backend, etc.). To get the full experience with the screen shares, head to: https://youtu.be/6eIozKBKwEo

🎧 IN THIS EPISODE

How I went from a Saturday brain wave to $5K+ in 8 days
The four prompt formulas I used to build a 37-page launch plan
Why most people's Claude prompts don't work (and what to do instead)
The Kajabi setup that turned the plan into a real, working offer
How I packaged the live workshop into an evergreen course product
The four ingredients that made all of this possible (the part most creators miss)
Why this is the most incredible time to be a course creator

🚀 LINKS + RESOURCES MENTIONED

⚡ Get Kajabi - The all-in-one platform that runs my entire business. Sign up through my partner link to get Countdown to Launch, my support community, and all my free templates as a bonus. 👉 https://launchwithlydia.com/kajabi

🎨 Kajabi Template Shop - The Amelia template I used to build the workshop sales page. 👉 https://launchwithlydia.com/shop

🎤 WisprFlow - The voice-to-text tool I use to talk into Claude instead of typing. 👉 https://lydiamartin.info/whisprflow

🎤 Blip AI - One-time payment voice-to-text alternative to WisprFlow. 👉 https://lydiamartin.info/blipai

🎥 Ecamm - The video production tool I use for trainings like this. Use code LYDIA15 for 15% off. 👉 https://lydiamartin.info/ecamm

🤖 Claude - Get Claude at https://claude.ai

💛 WORK WITH ME

🔥 Ignite Membership - My membership for course creators, coaches, and membership owners. Ongoing AI training, support, and community. 👉 https://launchwithlydia.com/ignite

🚀 Countdown to Launch - My four-week program for creating your first profitable offer on Kajabi. Free when you sign up for Kajabi through my partner link, or $397 standalone. 👉 https://launchwithlydia.com/countdown

🎓 AI-Confident Creator Workshop - The $97 workshop I built in 8 days using the process I share in this episode. 👉 https://launchwithlydia.com/aiconfident

❤️ ENJOYED THIS EPISODE?

If this episode helped you, here are three ways to support the podcast:

Subscribe to Your Online Business Mentor on your favorite podcast app so you never miss an episode.
Leave a review on Apple Podcasts. Your reviews help more course creators, coaches, and membership owners find the show.
Share this episode with a friend who's been wondering how AI fits into their business.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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Your students are already using AI to figure out the things you teach them. And in the next twelve months, they are going to start following the creators who can help them use it well.

In this episode, Lydia walks through the three kinds of teachers your audience can choose from in this AI moment we are all in, and the one specific kind that your students need you to become.

In this episode, you will hear:

Why most AI training is built for a person you are probably not
The three kinds of teachers you can choose from in this AI moment, and why only one of them actually serves you well
What it looks like to follow (or become) the rare third kind of creator
Why becoming this kind of creator is the most important decision you can make for your business in the next twelve months
How I use Claude every single day in my own coaching, course, and membership business to help my students implement faster

Your next best step to BECOME the person your students will continue to follow...

I am teaching a live workshop called The AI-Confident Creator on Monday, May 18, 2026 from 2 to 4 PM ET. Only $97 with lifetime replay access.

Details and registration at https://launchwithlydia.com/aiconfident

FAQs:

Do course creators need to use AI in their business?

Most coaching, course, and membership students are already using AI tools, and they increasingly look to creators who can guide them in using AI thoughtfully alongside the core subject matter being taught.

What is the best AI tool for course creators and coaches?

For most, Claude is the best all-around AI tool. It handles long-form writing well, holds nuanced context across conversations, supports voice training so outputs sound like you wrote them, and includes a Skills feature that lets you build reusable workflows for things like sales page copy, lesson guides, and student support.

What is the difference between using AI and being an AI expert?

AI experts build agents, automate complex workflows, and stack tools. Most course creators do not need any of that. They need a calm, intentional workflow with one tool, used well, that gives them hours back every week and helps their students implement faster.

Ready to become the third kind of creator?

Join me live on Monday, May 18, 2026, from 2 to 4 PM ET for The AI-Confident Creator Workshop. Two hours of foundational training in Claude. The starter prompt library, the Skills implementation guide, and the voice training framework are all included.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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There are so many AI tools out there right now, and every single one sounds amazing... but knowing a tool exists and actually knowing how to apply it to your business are two very different things. In this episode, I'm keeping it simple and sharing three AI tools I'm actively using in my online business right now as a course creator and coach, and exactly how I use each one.

What you'll learn in this episode:

Why I made the switch from ChatGPT to Claude for content creation, and the one feature that changed the quality of my outputs immediately
How the Claude for Chrome extension helped me find every outdated link on my website during our rebrand (a task that would have taken weeks to do manually)
How I use NotebookLM to turn podcast transcripts, lesson docs, and frameworks into stunning slide decks, infographics, worksheets, and audio overviews
Why Descript has removed the biggest barrier that stops course creators from creating more video and audio content
The real reason most course creators struggle with AI tools (hint: it's not a tech problem)

Resources mentioned:

Free Workshop, Beyond Courses: https://launchwithlydia.com/beyond-courses
How to Move Your Business from ChatGPT to Claude: https://www.launchwithlydia.com/blog/how-to-move-your-business-from-chatgpt-to-claude
Intro to NotebookLM: https://www.youtube.com/watch?v=pXLAfbj_Wh8&t=29s
Claude for Chrome Extension: https://chromewebstore.google.com/detail/claude/fcoeoabgfenejglbffodgkkbkcdhcgfn?hl=en-US
Descript: https://lydiamartin.info/descript
Ignite Membership: https://launchwithlydia.com/ignite
Cohort Impact Accelerator: https://launchwithlydia.com/accelerator

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you've launched a course and it didn't sell the way you hoped... or you've been sitting on an idea you can't seem to launch... this episode is for you.

In this episode of Your Online Business Mentor, Lydia breaks down the real reason most online course creators struggle to sell, and it has nothing to do with your content, your price, or your audience size. It's your delivery model.

Lydia shares why the traditional evergreen course model is harder to sell in 2026, what the cohort experience is and why it's outperforming everything else for digital entrepreneurs and course creators right now, and how to make the shift without starting over from scratch.

If you're a course creator, coach, or digital entrepreneur asking yourself "why isn't my course selling?" this is the online business strategy episode you've been waiting for.

In this episode, you'll learn:

Why information alone no longer sells in today's online business market
What a cohort experience is and how it differs from a self-paced course
How Lydia transformed her Kajabi training course into a cohort and saw dramatic results
Why milestones create transformation while modules just create libraries
How to restructure your existing course into a cohort experience without scrapping your work
What it looks like to add accountability and community to your digital offer

Listener Questions This Episode Answers

Why isn't my online course selling?
How do I increase course completion rates?
What is a cohort-style course?
How is a cohort different from a self-paced course?
Can I turn my existing course into a cohort?
Do I need a big audience to launch a cohort course?
How do I add accountability to my online course?
What is the best delivery model for online courses in 2026?
How do course creators build sustainable revenue?

Resources + Links Mentioned

Ready to evolve your course into a cohort experience? Watch the free Beyond Courses workshop - LIVE on March 12: https://launchwithlydia.com/workshop
Join Cohort Impact Accelerator, Lydia's 8-week live program for course creators and coaches who want to go from idea to fully launched cohort in 90 days: https://launchwithlydia.com/accelerator

Your Online Business Mentor is a podcast for course creators, coaches, and digital entrepreneurs who want to build an online business with intention, momentum, and sustainable revenue.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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In 2025, I had only published five podcast episodes.

The workflow felt heavy. Momentum felt slow. And showing up consistently did not feel easy.

So in 2026, I made a decision.

Twenty-one days.
Twenty-one episodes.

No overthinking. Just commitment.

In this final episode of the series, I share what happened as a result of that decision, how it changed my workflow, what it did for downloads and reach, and what it reminded me about building a sustainable online business.

If you have been waiting to feel ready before showing up consistently, this episode will help you see what is possible when you decide.

What I Share in This Episode

• Why I committed to 21 straight days of publishing
• How I reduced my podcast process to about 60 minutes per episode
• The workflow improvements that increased efficiency by 50 percent
• The shift from January’s lowest download month to over 1,700 downloads
• What consistency builds beyond visibility
• A reflection on six years in business and what truly matters

The Results

• Historical average: around 300 downloads per month

• Previous highest month June 2022: 1,091 downloads

• January 2026 Downloads: Only 134 downloads

• February Downloads (after 21 Day Series): 1,715 downloads

Consistency did more than increase downloads. It increased clarity, confidence, and operational strength.

Key Takeaway

Momentum does not come from waiting for motivation.

It comes from deciding.

When you commit to consistent action, even for a short season, you build skills, systems, and resilience that compound over time.

Reflection Question

What in your business needs a focused season of consistency right now?

Thank You

Thank you for listening to this 21-day series. Thank you for sharing the podcast and leaving reviews. Your support means more than you know.

As I celebrate six years in business, I am deeply grateful for the opportunity to serve digital entrepreneurs who want to turn purpose into income and build a business that supports their life and family.

Remember… clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you’ve been building your idea for years, refining your framework, or telling yourself you’re “almost ready,” this episode is for you.

In this conversation, I unpack three limiting beliefs that quietly keep course creators from making money. These beliefs often sound strategic on the surface, but underneath them is fear, indecision, and overprotection.

If you’re worried the market is too saturated, digital products are dying, or you just haven’t picked the right model yet, this episode will help you reframe the real issue and decide your next step.

What We Cover

• Why saturation is not the real reason you’re not making money
• The difference between preparation and protection
• Why digital products aren’t obsolete, but disengaged delivery is
• How validation with three to five paying students builds confidence
• Why switching models too quickly kills momentum
• The hidden cost of indecision
• How repetition and refinement create sustainable revenue

The 3 Limiting Beliefs

1. The Market Is Too Saturated and I’m Too Late
Saturation signals demand. What blocks revenue is inconsistency and constant pivoting, not competition.

2. I Need to Be More Ready Before I Launch
You don’t think your way into proof. You launch your way into proof. Confidence comes from delivery, not over-preparation.

3. I Have to Choose the Perfect Model to Succeed
Big launches work. Evergreen works. Open memberships work. Closed cohorts work. What doesn’t work is switching constantly before refining.

Key Takeaway

Clarity comes from action.
Confidence comes from proof.
Revenue comes from repetition.

If you feel “weeks away,” you may actually be one decision away.

Reflection Question

Are you truly preparing… or are you protecting yourself from visibility?

Your Next Step

Validate with three to five paying people.
Refine your delivery.
Repeat instead of pivoting.

Momentum is built through consistent execution, not perfect strategy.

If this episode resonated with you, share it with a fellow course creator who needs encouragement to stop tweaking and start launching.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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Today’s episode is a little different.

Instead of teaching a framework or unpacking one idea, I’m answering four real questions submitted by listeners who are launching, refining, repositioning, and figuring out their next step.

But underneath each tactical question was something deeper:

Will this work?
Can I do this sustainably?
What if I fail publicly?
How do I show up without losing myself?

In this episode, I unpack the emotional layer beneath those questions and share the sequencing that actually builds sustainable momentum in your business.

If you’ve been feeling stuck, scattered, or unsure of your next step, this one will meet you exactly where you are.

What We Cover:

How to attract aligned leads without posting on social media every day
Why one strong long-form platform can outperform scattered visibility
The real way to know if your course content will be successful
Why validation comes from delivery, not overthinking
What it really means to become an experience leader, not just a content creator
How to develop an online personality that actually feels like you
Why authority is clarity repeated, not volume
The one thing I “wish I had known sooner” and why I wouldn’t change my journey
The sequencing that creates sustainable revenue: clarity before visibility, validation before scale, relationships before runway

Key Takeaways:

Aligned leads come from aligned messaging, not volume.
You do not need to be everywhere. You need to be consistent somewhere.
Clarity comes from interaction and implementation, not isolation.
Even two to three paying students can validate your framework.
You are not performing online. You are leading.
Momentum is built through better sequencing, not doing more.

Reflection Question:

What if the thing holding you back is not lack of knowledge, but lack of decision?

Out of everything we discussed today, choose one step:

Clarify your transformation.
Validate your offer.
Invite five people.
Publish one focused piece of content.

Momentum does not come from doing everything.
It comes from doing the next step again and again.

If this episode resonated with you, share it with a fellow course creator or tag me with your biggest takeaway. I love hearing what clicks for you.

And as always, remember… clarity comes from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you are launching a digital business, transitioning from brick and mortar to online, or shifting from 1:1 services to a cohort model, this question can feel overwhelming:

What should I focus on first… my offer, building an audience, or marketing?

In this episode, Lydia breaks down the strategic order that leads to sustainable revenue and momentum. When you get the sequence wrong, you can work very hard and still feel stuck. When you get it right, clarity builds confidence and revenue follows.

In this episode, you’ll learn:

• Why marketing amplifies clarity, but cannot fix confusion
• What “clarity of transformation” really means
• How to validate your offer before building a large audience
• Why serving 3–5 people deeply can accelerate authority
• The mistake of growing visibility before proving results
• How testimonials and referrals create sustainable income
• The 4-step order that builds momentum instead of noise

Lydia walks you through the right sequence:

Clarify your transformation and revenue pathway
Validate your offer through delivery and real interaction
Expand your reach with intention
Launch strategically with focused messaging

If you’re wondering how to find your first paying clients without a big audience, she also references Episode 55, where she shares how she launched her first offer with zero people on her list by focusing on relationships before reach.

Reflect on this as you listen:

If you stopped worrying about building a large audience for the next 60 days and focused instead on serving a small group deeply, what would change?

Remember, clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you are a course creator or coach who feels like your students are not fully implementing what you teach, this episode will challenge your perspective in the best way.

In today’s episode, Lydia explains why the shift from course creator to experience leader changes your students’ results, your confidence, and the sustainability of your revenue.

You’ll learn:

• The difference between a traditional evergreen course and a cohort-style experience
• Why milestones create more momentum than modules
• How community, proximity, and accountability increase implementation
• Why students move faster when they are guided, not left alone
• How to overcome imposter syndrome and lead even if you are only 10 percent ahead
• Why your perspective, framework, and lived experience are your true differentiators

Lydia also explains how this shift impacts sustainable revenue. When students finish and reach real transformation, they leave testimonials, refer others, and build your authority in your niche. Completion builds credibility. Credibility builds demand. And demand creates more consistent income over time.

If you want to design a course experience that creates real transformation and sustainable revenue, download my free Course Evolution Guide:

https://launchwithlydia.com/evolution

Reflect on this as you listen:

Where are you already just ahead of the person you want to help, and what would it look like to guide them instead of simply giving them information?

Remember… clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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AI is changing the way digital entrepreneurs build courses, memberships, and cohort programs. But the real opportunity is not creating content faster. It is helping your students implement faster.

In today’s episode, I share three specific ways I am using AI inside my business to increase transformation for my students. Not as a shortcut. Not as a replacement for leadership. But as a tool that reinforces clarity and accelerates action.

If you are a course creator, coach, or digital entrepreneur wondering how AI fits into your business without diluting your authority, this episode will help you think differently.

What You’ll Learn in This Episode

• Why information is no longer the value, guidance is
• The difference between using AI to create content and using AI to increase implementation
• How custom GPTs can help your students apply your framework in real time
• How a 24/7 AI clone can extend your mentorship without replacing it
• How tools like NotebookLM allow you to create visual, printable assets based only on your content
• Why clarity must come before AI if you want powerful results

A Question to Reflect On

Are you using AI to create more content…

Or are you using AI to help your students move?

Before building another lesson, look at one place your students tend to hesitate. How could AI help remove that friction and shorten the gap between learning and action?

Resources Mentioned

Learn how to utilize AI in your business inside IGNITE:
https://launchwithlydia.com/ignite

Explore the Cohort Impact Accelerator:
https://launchwithlydia.com/accelerator

Create your own AI clone with Delphi:
https://lydiamartin.info/dephi

AI is not a shortcut. It is an accelerator.

Used well, it will not replace your leadership. It will amplify it.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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In this episode, I walk you through how to design a profitable and impactful cohort-style course in today’s market.

If evergreen courses feel harder to sell, the answer is not to scrap everything and start over.

It’s to evolve.

You don’t need a brand-new offer.
You need a better structure.

In this episode, I break down what a cohort-style experience actually looks like, how to structure it around milestones instead of modules, and why this shift dramatically increases student completion, testimonials, and predictable revenue.

Want to learn more?

Join Cohort Impact Accelerator. Doors are opening again soon at https://launchwithlydia.com/accelerator

What Is a Cohort-Style Course?

A cohort experience means your students move through your program together, with:

• A clear start and end date
• Weekly structure and rhythm
• Live support and implementation
• Defined milestones
• Built-in accountability

Instead of a self-paced content library, your course becomes a guided experience.

And that changes everything.

What Works Best (From Experience)

Over the years, here’s what I’ve found works beautifully:

• A 4-week cohort → 3 major milestones
• An 8-week cohort → 6 major milestones

This pacing allows students to move forward without feeling overwhelmed.

This is intentional experience design. You’re not just delivering content. You’re designing momentum.

The 5 Core Elements of a Strong Cohort Experience

At a high level, every successful cohort-style course includes:

A clear, specific transformation
Defined milestones that organize progress
A structured live rhythm
Guided accountability
An intentional relaunch strategy

When you launch a cohort two to four times per year, you build messaging clarity, stronger testimonials, deeper authority, and predictable revenue rhythm.

If You Already Have a Course…

You don’t need to rebuild. You need to restructure.

Instead of leaving students to move through your course alone, invite them to:

• Start together
• Progress through milestones weekly
• Show up to live Q&A or coworking sessions
• Implement inside community

Transformation, accountability, and guided implementation are what sell in 2026.

They increase reputation, loyalty, and long-term revenue stability.

It's time to evolve from a course creator to an experience leader and guide.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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In today’s episode, we’re building on yesterday’s conversation about why evergreen courses feel harder to sell in 2026… and we’re talking about what’s working instead.

Cohort-style courses.

Not because they’re trendy.
Not because evergreen is dead.

But because the market has shifted.

Information is no longer scarce. AI can generate strategies instantly. Content is everywhere. Buyers are overwhelmed.

So if information isn’t the value anymore…

What is?

Implementation.
Momentum.
Accountability.
Transformation.

In this episode, I explain why cohort experiences meet that need and why they are winning right now for digital entrepreneurs.

I also share how I’ve been using cohort-style delivery since the very beginning of my business… long before I even had language for it… and how launching my program The Digital Clutter Cure six times in two years generated over $200,000 in revenue and built the loyal student base that still supports my business today.

In This Episode, You’ll Learn:

• The difference between a cohort experience and a traditional evergreen course
• Why information alone no longer drives buying decisions
• How cohort energy reduces overwhelm and increases completion
• The power of accountability and shared momentum
• Why milestones create transformation more effectively than modules
• How launching structured cohorts can create repeatable revenue rhythm

A Key Shift to Consider

Cohort-style courses are not just about adding live calls.

They represent an identity shift.

You move from being a course creator…
to becoming an experience leader and guide.

Instead of asking, “What modules should I record?”
You ask, “What milestones must my students hit to experience transformation?”

Modules organize information.
Milestones organize progress.

And transformation is what today’s buyers are truly looking for.

A Question to Reflect On

If your current offer feels harder to sell, ask yourself:

Is it designed as a content library… or as a guided pathway?

Because transformation comes from milestones, not modules.

In tomorrow’s episode, we’ll get practical. I’ll walk through how I intentionally design cohort-style offers, including length, structure, pricing, and how to know if you’re ready to launch one.

And remember… clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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In this episode, we’re talking about something many course creators are quietly feeling:

Evergreen courses are harder to sell right now.

But here’s the truth… courses are not dead.

The traditional, information-heavy, DIY delivery model is what’s struggling.

We’re living in what many are calling a trust recession. Information is everywhere. AI can generate strategies instantly. YouTube tutorials are endless. Buyers are overwhelmed.

And when information is abundant, it is no longer the differentiator.

Transformation is.

In this episode, I break down:

• Why information alone is no longer enough
• The real reason completion rates in evergreen courses are low
• How overwhelm is impacting today’s buyers
• Why students are looking for guidance, context, and accountability
• The identity shift from course creator to experience leader

I also share a behind-the-scenes example from my own Kajabi course, Countdown to Launch, and what changed when I shifted it from a traditional evergreen format to a live cohort-style experience.

The results were dramatic.

Completion rates increased.
Momentum improved.
And students experienced real transformation.

That shift reinforced something powerful:

People don’t just want modules.
They want momentum.

In This Episode, You’ll Learn:

• What the “trust recession” means for digital entrepreneurs
• Why evergreen courses feel heavier to sell in 2026
• The difference between modules and milestones
• How cohort energy increases engagement and implementation
• Why the delivery model, not your expertise, may be the real issue

Key Takeaway

If your evergreen course feels harder to sell…

The problem may not be your content.

It may be your delivery model.

Today’s buyers want:

• Context
• Accountability
• Guided implementation
• A clear pathway forward

Transformation comes from milestones, not modules.

Tomorrow, we’ll go deeper into what an experience-led offer actually looks like, including how launching structured cohorts can create more predictable revenue and stronger student outcomes.

And remember… clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you’ve ever felt frustrated about starting each month at zero in your online business, this episode is for you.

In the early years of my business, most of my revenue came from live launches, courses, and workshops. And it worked. But once my business became our sole source of income after retiring my husband, the revenue roller coaster started to feel heavier.

In this episode, I share how I shifted from relying mostly on live launches to building layered, predictable revenue through:

• A focused membership model
• Aligned affiliate marketing
• One core cohort-style offer

You’ll hear how my revenue mix evolved over time, why trust-based income matters, and how designing your business intentionally can create stability for your family.

This isn’t about chasing passive income.

It’s about building a thoughtful revenue mix that supports your life and your impact.

In This Episode, You’ll Learn:

• Why live launches built my foundation but not my stability
• How my membership became the heartbeat of my business
• The difference between passive income and trust-based income
• How affiliate marketing grew from 3% to 30% of my revenue
• Why one core offer is more powerful than constantly creating new ones
• The key questions to ask when designing predictable revenue

Key Takeaway

Predictable revenue doesn’t happen by accident.

It happens when you:

• Focus on one core offer
• Build strong relationships
• Layer in aligned income streams
• Design your business intentionally

Want my complete affiliate marketing blueprint?

Go to https://launchwithlydia.com/blueprint

You don’t need a huge audience for this to work.

You need consistency and connection.

If You’re Building an Online Business…

Ask yourself:

What percentage of my income depends on launching?
What percentage depends on trading time for money?
What percentage is recurring?

And how do I want this mix to look two years from now?

I'd love to support you in your journey.

Remember… clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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One of the most common questions I get from digital entrepreneurs is this:

Should I launch a membership or a course first?

In this episode, I take you behind the scenes of my founding member launch for IGNITE and explain why it worked… and why I do not believe memberships should be your first move in most cases.

When I launched my membership, I did not open it to my full list. I invited 150 past clients and customers, people who had already experienced my cohort-style courses and live coaching. By the end of the month, 47 joined as founding members.

But the success was not about the sales page.

It was about three years of relationship building.

If you are a course creator, coach, or digital entrepreneur trying to decide between launching a cohort-style course or building a membership, this episode will help you think strategically about your next best step.

In This Episode, You’ll Learn:

• Why my founding member launch converted at 31 percent
• The power of relational equity before launching a membership
• Why cohort-style courses are often easier to sell
• The math behind $997 programs versus $47 per month memberships
• What churn and retention really mean for recurring revenue
• The foundational questions to ask before choosing your model

This conversation is especially for:

• Course creators launching their first or second offer
• Coaches considering adding a membership
• Digital entrepreneurs who want sustainable, predictable revenue
• Anyone feeling pressure to “start a membership” too soon

If your income feels inconsistent, or you are trying to decide which model makes sense for your stage of business, this episode will bring clarity.

Key Takeaway

Memberships are powerful when they are built on a strong foundation of trust and live connection.

But for many entrepreneurs, launching a cohort-style course first creates:

• Higher revenue faster
• Stronger testimonials
• Clearer messaging
• Deeper relationships

Relationships first. Membership second.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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In this episode, I’m sharing a pivotal shift in my online business. For the first three years, I built momentum through live launches. They worked. They helped me build a six-figure business. They helped me grow my audience and refine my message.

But they also created a revenue roller coaster.

After retiring my husband from his 30-year IT career, my business became our sole source of income. That changed the stakes. I no longer wanted unpredictable revenue spikes followed by quiet months. I wanted stability. I wanted predictable income that supported our life and family.

In this episode, I walk you through:

• Why big launches built my foundation
• The emotional reality of inconsistent revenue
• Why live connection matters more than recorded content
• The truth about membership models and recurring revenue
• Why I waited to launch a membership
• How IGNITE was born with 47 founding members

If you are a digital entrepreneur, course creator, or coach wondering whether you should build a membership or keep relying on launches, this episode will help you think more strategically about your business model.

Sometimes the answer is not a better launch.

Sometimes it is a better structure.

What You’ll Learn

• How live launches can grow an online business quickly
• The hidden stress of starting every month at zero
• Why recurring revenue creates emotional stability, not just financial stability
• The difference between selling content and providing real-time support
• What most people misunderstand about memberships
• Why timing and support matter when launching a membership

Who This Is For

This episode is for digital entrepreneurs who:

• Feel exhausted by launch cycles
• Want more predictable revenue
• Are considering creating a membership
• Care about building a sustainable online business
• Want income that supports their life and family

In the next episode, I’ll share exactly how I launched my membership with founding members and what changed once predictable revenue entered the picture.

Remember… clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you feel like you’re doing the same thing over and over in your online business, you might be closer to your next breakthrough than you realize.

In this episode, Lydia shares how launching the same program six times in two years built authority, clarity, and entirely new revenue streams. What started as one digital course evolved into live workshops, affiliate income, and a $68K signature program launch, all because of repetition.

This conversation will help you see how refining and repeating your offer can reveal hidden opportunities inside your own systems.

In This Episode, You’ll Learn:

• Why repeating the same launch builds authority and confidence
• How documenting what you’re doing creates teachable systems
• The power of a Founder’s launch before building a program
• How Lydia generated over $23K before officially launching Challenge Launch Roadmap
• Why repetition led to a $68K launch and a new revenue stream
• How to identify hidden offers inside your existing processes

The Big Takeaway

Repetition creates refinement.
Refinement builds authority.
Authority opens doors to new opportunities.

If you are consistently getting results from something you’re doing in your business, there may be an offer hiding in plain sight.

Resources Mentioned in This Episode

Learn more about creating a challenge that turns cold leads into customers:
https://launchwithlydia.com/launch

Continue the Series

This episode is part of the 21-day series, From Purpose to Impact, where Lydia shares the real journey of building a sustainable online business through action, refinement, and intentional growth.

Be sure to follow or subscribe so you don’t miss the next episode, where Lydia shares why she eventually shifted from high-ticket launch cycles to a membership model for predictable revenue.

And remember… clarity and impact come from action.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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In this episode, Lydia debunks one of the most common myths in the online business world... that you need a certain number of subscribers before you can launch successfully.

She shares how her very first launch helped her grow from zero to 400 subscribers and enroll 95 paying students at the same time, without a library of lead magnets, a complicated funnel, or a large audience.

You’ll hear how live challenge launches functioned as her list-building strategy, why personal relationships mattered more than algorithms, and how launching can build both your email list and revenue simultaneously.

This episode is part of the 21-day From Purpose to Impact series and is a reminder that momentum comes from action, not waiting.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• The myth that you need 250, 500, or 1,000 subscribers before launching
• Why waiting to “build a list first” can stall your online business
• How she grew from zero to 400 subscribers in her first launch
• How 95 students enrolled without a traditional lead magnet
• Why live challenges can serve as powerful lead magnets
• The importance of real-life relationships and personal connections
• The scrappy, boots-on-the-ground strategies she used to grow
• The simple growth model: Increase Reach, Increase Relationships, Increase Revenue

Reflection

Are you waiting to launch because you believe your email list is too small?
What relationships do you already have that could help you spread the word?
What real pain point could you solve live instead of packaging into a PDF?

Free Resource

If you want to see the exact steps Lydia followed to go from zero subscribers to her first 400 email subscribers and 95 paying students, download her Online Revenue Roadmap.

This guide outlines the practical, step-by-step actions she took to move from idea to launch to revenue.

Download it here:
https://launchwithlydia.com/juststart

Follow the Podcast

This is Day 8 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss what’s coming next.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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What happens when life completely interrupts your business momentum?

In this episode, Lydia shares what it felt like to lose two months of work due to illness after three successful launches in her first year of business. She opens up about the fear of starting again, the pressure of needing revenue, and the emotional weight of wondering if she had what it takes to rebuild.

She walks through how she relaunched the same program again, tested a webinar-style launch, refined her invitation strategy, and ultimately grew her business to $200,000 in revenue with a 63% profit margin in her second full year.

This episode is part of the 21-day From Purpose to Impact series and is a reminder that you are never starting over. You are starting wiser.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• What it felt like to lose momentum after building early success
• Why setbacks do not mean you are back at zero
• How she relaunched the same digital course again in 2021
• The results of testing a webinar-style launch
• Real revenue, ad spend, and profit numbers
• How refining invitation strategy increased launch results
• Why continuing to launch the same offer builds compounding momentum

Reflection

Have you experienced a season where life interrupted your business momentum?
Are you truly starting over… or are you restarting with experience?
What would it look like to relaunch wiser, instead of rebuilding from scratch?

Support and Next Steps

If you want to learn how to structure, refine, and relaunch your offers in a way that builds sustainable revenue, this is exactly what we do inside IGNITE.

IGNITE is designed to help digital entrepreneurs move from scattered effort to clear action, with practical launch strategy, offer refinement, and consistent support.

You can learn more at launchwithlydia.com/ignite

Follow the Podcast

This is Day 7 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss what’s coming next.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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After your first launch… then what?

In this episode, Lydia shares what actually happened after her first $10K launch in 2020, including real revenue numbers, expenses, profit margin, and the lessons she learned from relaunching the same program multiple times.

She walks through how launching the same digital course three times in one year built momentum, strengthened relationships, created coaching opportunities, and led to new paid workshops based on real student needs.

This episode is part of the 21-day From Purpose to Impact series and is designed to show you what building an online business actually looks like in real time.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• What happened financially after her first $10K launch
• Why relaunching the same program quickly builds momentum
• How raising the price still produced strong revenue
• The power of cohort-style programs for building trust
• How one-on-one coaching and paid workshops emerged naturally
• Real revenue, expenses, and profit margin from her first year
• Why launching is a learning system, not a one-time event

Reflection

What would happen if you relaunched the same offer instead of creating something brand new?
Where might momentum already exist in your business that you haven’t leveraged yet?

Follow the podcast

This is Day 6 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss what’s coming next.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you’re building an online business and waiting for your first offer to be completely finished before launching, this episode will challenge that belief.

In this episode, Lydia shares the story of her very first launch, including how she sold her course before it was fully built, created a five-day challenge with zero email subscribers, grew her list from scratch, and welcomed 95 students into her first cohort.

She explains why launching live shortened her learning curve, how real-time feedback strengthened her offer, and why cohort-style experiences are so powerful for digital entrepreneurs today.

This conversation is part of the 21-day From Purpose to Impact series and is designed to help you move from perfectionism to progress as you build your digital offers.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• Why your first digital offer is not supposed to be perfect
• How launching before something is fully built creates clarity
• How a free five-day challenge helped grow her email list from zero
• What she learned from welcoming 95 students into her first cohort
• Why cohort-style programs create powerful feedback and transformation
• How launching to learn builds sustainable momentum in your online business

Reflection

If you stopped waiting for perfection, what could you launch in the next 30 days?
What would you learn if you allowed real people to walk through it with you?

Follow the podcast

This is Day 5 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss the conversations ahead.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you’ve been waiting to feel clear before moving forward in your business, this episode speaks directly to that hesitation.

In this episode, Lydia answers a listener question about long-term planning and explains why creating "a perfect plan" isn’t what actually creates momentum. She breaks down the assumption that clarity comes from having everything mapped out, and shares how real progress is made by choosing one clear priority and taking action.

Drawing from her own business journey and a recent conversation in her local entrepreneur community, Lydia introduces a simple but powerful way to think about prioritization, identifying which responsibilities truly matter right now and which ones can wait.

This conversation is part of the 21-day From Purpose to Impact series and is designed to help digital entrepreneurs stop waiting for certainty and start taking the next right step.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• Why a "perfect plan" doesn’t create clarity or momentum
• The assumption that planning equals progress
• How real clarity is created through action
• A practical way to prioritize what matters most right now
• Why focus, not certainty, is what actually moves your business forward

Reflection

What is the one priority in your business that truly needs your attention right now?
What can wait without causing real harm?

Follow the podcast

This is Day 4 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss the conversations ahead.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you’ve been feeling overwhelmed in your business, this episode offers a powerful reframe.

In this episode, Lydia shares why overwhelm is one of the most common challenges entrepreneurs face and why it usually has nothing to do with time management. Drawing from her own six-year journey, she explains how trying to do too many things, be in too many places, and pursue too many goals at once leads to feeling scattered and stuck.

Lydia introduces a simple framework using the metaphor of fire, explaining the three elements every business needs to create momentum: fuel, oxygen, and heat. She breaks down how your offer, lead generation, and marketing strategy work together, and why focusing on one priority at a time is often the fastest way forward.

This conversation is part of the 21-day From Purpose to Impact series and is designed to help digital entrepreneurs move out of overwhelm and into intentional, focused action.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• Why overwhelm is usually a focus problem, not a time problem
• How trying to do everything at once keeps entrepreneurs stuck
• The three elements every business needs to create momentum
• Why you can’t focus on your offer, leads, and marketing all at the same time
• How choosing one priority creates clarity and forward movement

Reflection

What is the one area of your business that needs your focus right now?
What would need to pause in order for that one thing to move forward?

Follow the podcast

This is Day 3 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss the conversations ahead.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

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If you’ve been procrastinating on your business and telling yourself it’s a motivation or discipline issue, this episode offers a different perspective.

In this episode, Lydia explores why procrastination is rarely about laziness or lack of follow-through, and is more often rooted in fear. Specifically, fear of failure and FOWOT, Fear Of What Others Think.

Drawing from her own experience and listener-submitted questions, Lydia breaks down how these fears show up in everyday business decisions, how they quietly delay launches and visibility, and what it actually takes to move forward anyway.

This conversation is part of the 21-day From Purpose to Impact series and is designed to help digital entrepreneurs stop hesitating and start taking honest action, even when fear is present.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• Why procrastination is usually a symptom, not the real problem
• The difference between fear of failure and fear of visibility
• What FOWOT, Fear Of What Others Think, really looks like in business
• Why procrastination feels protective but creates long-term stuckness
• How imperfect action builds confidence and momentum

Reflection

What are you more afraid of right now, failing quietly or being seen trying?
What would change if you just took one small step forward anyway?

Follow the podcast

This is Day 2 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss the conversations ahead.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

View Details

This episode marks the beginning of a new chapter for the podcast and the start of a 21-day series called From Purpose to Impact.

In this first episode, Lydia shares why she decided to reboot the show, looks back on nearly six years of business ownership, and explains why she created this series to help digital entrepreneurs stop hesitating and start moving forward.

If you’ve been waiting to feel clearer, more confident, or more ready before launching your business, your offer, or your next idea, this conversation is for you.

Drawing from her own journey, including years of overthinking before finally taking action in 2020, Lydia explains why clarity rarely comes before action, and how momentum, confidence, and direction are built by moving first.

Over the next 21 days, this series will explore the fears, doubts, and real questions that hold people back from launching what’s been on their heart, using listener-submitted questions and honest reflection to guide the way.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• Why waiting for clarity often leads to staying stuck
• How fear and overthinking can disguise themselves as being responsible
• Lessons learned from six years of building an online business
• Why clarity comes from action, not before it
• What it really takes to move from purpose to impact

Reflection

If clarity can only come after action, what is one small step you’re willing to take this week?

Follow the podcast

This is Day 1 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss the conversations ahead.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

Instagram: https://instagram.com/lydiamartinbiz
YouTube: https://youtube.com/@lydiamartinbiz
Substack: https://launchwithlydia.substack.com

View Details

Send us a text

If your course sales have slowed down or your evergreen programs aren’t converting like they used to, you’re not alone.

In this episode, I share why the online education space has shifted from an information economy to a trust and transformation economyand how you can adapt your offers to thrive in 2025 and beyond.

You’ll learn why traditional evergreen models are struggling, what’s behind the current trust recession, and how cohort-style experiences are helping course creators, coaches, and membership owners boost conversions, increase engagement, and actually help their students finish what they start.

This increased focus led to a 50% increase in business revenue in 2025, and in this episode, I share key strategies that have helped me create results-driven offers that sell.

You’ll Learn:

What the “trust recession” is and how it’s impacting digital entrepreneurs
Why AI has changed how people buy and what to do about it
The difference between selling information and selling transformation
How to design a cohort-style course or membership that converts and delivers results
Why simplifying your framework helps students take action (and actually finish!)
The phrases and positioning shifts that make your offer stand out today
How I increased my business revenue by 50% this year through live, community-driven experiences
The key to turning your expertise into a clear, profitable offer that builds trust

“AI can replicate information, but it can’t replicate transformation. People don’t want more content, they want connection, community, and clarity.” — Lydia Martin

Next steps...

Want to learn how to package your expertise into one powerful, profitable offer that sells in today's market and generates over 6-figures annually? Don’t miss my upcoming live workshop!

🎟 Join the Workshop: How to Package, Position & Price Your 6-Figure Offer

Includes lifetime replay access, a bonus Q&A, and my 6-Figure Offer GPT.

🔥 Learn More About Kajabi: banishbusinessclutter.com/kajabi

This is the all-in-one platform I use and recommend for hosting courses, memberships, and digital offers. It's also your website, email service provider, payment processor, and so much more.

💡 Explore my Ignite Membership: banishbusinessclutter.com/ignite

IGNITE is designed to help entrepreneurs simplify, scale, and build sustainable income with clarity, strategy, and community.

Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.

Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!

👉 Learn more at banishbusinessclutter.com/kajabi

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Send us a text

Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it.

In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy.

Over the past 16 years, Amy has built a $120 million business serving over 100,000 students through her programs. She knows exactly what’s working (and what’s not) in the online course industry right now.

We talk about:

Why courses are not only alive but evolving in exciting ways
How to stand out in an AI-saturated world with authenticity, support, and accountability
The course trends that are thriving in 2025 (hint: it’s not about creating a 12-module “monster”!)
The biggest mistakes new course creators make and how to avoid them
Why now is actually the best time to create your digital course

If you’ve been sitting on an idea, letting fear, perfectionism, or “waiting for the right time” hold you back, this conversation is your green light to get started.

👉 Amy is also hosting her once-a-year Course Confident Bootcamp, designed to help you choose your course topic, price it, and start building an audience all with her signature step-by-step guidance. I highly recommend joining us there!

🔗 Join the Course Confident Bootcamp here

This episode is packed with inspiration, practical advice, and a fresh perspective on why courses still win... even in the age of AI. You’ll walk away knowing that the world needs your knowledge, your voice, and your story.

Watch the video/read the blog for this episode here.

Learn more about how DCA impacted my business at https://www.banishbusinessclutter.com/digital-course-academy

Already launched a course? Check out this free quiz from Amy and discover The Hidden Bottleneck Blocking Your Next $100K. Spot (and Fix!) The Problem Costing Your Money, Time, and Heartache. TAKE THE QUIZ

Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.

Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!

👉 Learn more at banishbusinessclutter.com/kajabi

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In this episode of Launch Perspective, I’m sitting down with Brittany Long, the queen of sustainable content and the creator of the AI Dream Team method that’s changing how entrepreneurs show up online.

We’re diving into how Brittany used AI to replace over $4,700/month in freelance support, how she creates massive amounts of content from one simple voice memo, and what her 6-person “AI Dream Team” looks like.

We cover the exact tools and workflows she uses to automate thousands of dollars' worth of work each month… without sacrificing authenticity.

You’ll learn:

What an AI Dream Team is (and how it can save you serious time and money)
The 6 “clones” Brittany created to scale her business faster with less burnout
How even non-techy entrepreneurs can start building their first AI assistant
Why AI is the key to showing up more consistently and more powerfully in your content

Whether you’re new to AI or ready to dive deeper, this conversation will open your eyes to what’s possible when you stop doing it all alone.

If you’ve ever felt overwhelmed by content, burned out by launch cycles, or stuck at a growth plateau, this conversation will open your eyes to what’s possible when you let AI do the heavy lifting.

🎥 Want to see Brittany’s system in action?

Get instant access to our AI Dream Team Workshop replay: https://lydiamartin.info/aiteam

Access the video for this episode: https://www.banishbusinessclutter.com/blog/build-your-ai-dream-team-automate-delegate-and-scale-smarter-with-brittany-long

For more tools, trainings, and resources to help you build predictable profits in your online business, visit https://banishbusinessclutter.com

Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.

Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!

👉 Learn more at banishbusinessclutter.com/kajabi

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If you’ve ever felt stuck wondering what to offer, or overwhelmed by long client projects that drain your energy, this episode might change the way you think about your business model. I’m joined by VIP Day expert Sarah Masci, who shares how coaches, creatives, and even aspiring course creators can turn their skills into one-day offers that deliver incredible results for clients... and more simplicity for you.

Whether you're brand new to digital business or looking for a more focused way to serve, this conversation will help you rethink what’s possible.

Show Notes:
In this episode of Launch Perspective, I sit down with VIP Day pioneer Sarah Masci to explore the one-day service model that helped me reimagine how we work with clients. Since implementing VIP Days, our monthly revenue has grown by 50 percent, and more importantly, our client process feels so much lighter and more aligned.

You’ll learn:

✅ What a VIP Day really is, and how it’s different from traditional services
✅ Why this model works for more than just designers
✅ How to structure and price your first VIP Day
✅ The systems and automations that make it all run smoothly
✅ Why VIP Days might be the perfect next step, even if you’re just starting out

If you’ve been craving a simpler way to serve your audience, or a faster way to validate your skills, this episode is for you.

Resources Mentioned:
👉 Grab Sarah’s Book Me For a Day Blueprint to start mapping out your own VIP Day: https://lydiamartin.info/sarah

👥 Want more support creating a sustainable business with offers that work for your life... not just your income goals? Join us inside IGNITE, our mentorship community for digital entrepreneurs: https://igniteinnercircle.com

Get Kajabi, our recommended platform for digital entrepreneurs: https://banishbusinessclutter.com/kajabi

Want to learn more about our Done-In-A-Day Kajabi Services? CLICK HERE

Access the video/blog version of this episode: CLICK HERE

Feeling overwhelmed by all the tools it takes to run your online business? Kajabi does it all... website, email, courses, membership, community, and more.

Get 50% off your first year of Kajabi, but only through October 30th with my exclusive partner link! Includes my Kajabi training and community support!

👉 Learn more at banishbusinessclutter.com/kajabi

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Are fear, self-doubt, or indecision keeping you stuck in your online business journey? You’re not alone.

In this powerful conversation with Heather O'Donnell from The Teacher Biz Podcast, I share how I went from being a music teacher with a dream to launching a successful online business that now supports my family and my life goals. After years of holding back, I finally took imperfect action and everything changed.

✨ What You’ll Learn:

The mindset blocks that held me back (and how I pushed through them)
Why teacher skills translate perfectly into online business
How I launched my first course before it was ready and why that worked
The shift from live launches to sustainable, recurring income
Real talk on fear, failure, and building a business that fits your life

Whether you're just getting started or need a reminder to keep going, this episode will give you the clarity, courage, and encouragement to take your next step.

🔗 Links & Resources:

Read the BLOG summary of this episode: https://www.banishbusinessclutter.com/blog/from-teacher-to-entrepreneur-the-mindset-shifts-that-built-a-life-changing-business
Watch my FREE Workshop, Your Path to Predictable Profits: https://www.banishbusinessclutter.com/profit-workshop
Explore my membership & resources: https://www.banishbusinessclutter.com/store
Connect on Instagram: https://instagram.com/lydiamartinbiz
Follow The Teacher Biz Podcast: https://www.buzzsprout.com/2183865

💡 Loved this episode? Be sure to subscribe, rate, and leave a review to help others find the show and share it with a teacher or friend who needs a little push to launch!

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Join me and email marketing expert, Liz Wilcox, as we uncover the secrets to effortless email marketing. Liz shares her proven "Email Staircase" framework, practical strategies for crafting engaging newsletters, and tips for turning followers into paying customers without overthinking.

From her Survivor experience to her $9 membership packed with resources, Liz will inspire you to take imperfect action, ditch perfectionism, and build authentic connections through email. Whether you are new to email marketing or looking to up your game, this episode is packed with actionable insights!

Click here to watch the video version of this episode.

Episode Highlights:

How Liz transitioned from RV travel blogger to email marketing powerhouse.
The "Email Staircase" framework: turning followers into friends and friends into customers.
Why overthinking is holding you back—and how to “just hit send.”
A simple 20-minute newsletter writing framework that works every time.
Using GIFs, visuals, and videos to build trust and engagement.
The importance of consistency in email marketing.
Key takeaways from Liz’s Survivor experience that entrepreneurs can apply to their email strategy.

Links & Resources Mentioned:

Liz’s $9 Email Marketing Membership: lydiamartin.info/emailmembership
CLICK HERE to get Liz’s Annual Pass from Nov 25-29, 2024.
Get on my Email List for future episode notifications and resrouces: launchperspective.com
Tools Mentioned:
- Loom for creating quick video responses.
- Descript for video and audio recordings.

Disclaimer: Some links may be affiliate links which means we earn a commission should you decide to make a purchase. We only share tools and programs we use and love.

Action Steps:

Start emailing! Even if it’s been a while, don’t overthink it—just write.
Try Liz’s simple framework for newsletters: Personal update → Segue → Content → Call to action.
Consider joining Liz’s membership or annual pass for templates, resources, and support.

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Are you ready to create your first digital course but feeling a bit overwhelmed by the process? You’re not alone. During a recent live Q&A session, I tackled some of the most common questions about digital course creation, from choosing the right topic to overcoming the fear of competition. Below, you’ll find a recap of the key questions I answered, along with a list of resources that can help you kickstart your course creation journey.

Tools, Resources, Programs, and Links Shared:

Free Resources:

Get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course

Podcast Episodes:

🎧 Brainstorm Your Course Idea with AI and ChatGPT

🎧 How to Create an Online Course with Kajabi

Recommended Tools:

All-In-One Business Platform: Kajabi

A robust all-in-one platform for course creation, marketing, and delivery. Sign up through my link to get a 30-day free trial.

Email Service Provider: ConvertKit

Resource: A free email service provider that allows you to build an email list and create landing pages with a Buy Now button.

Video Editing Tool: Descript

A powerful tool for editing videos and podcasts by text, making it easy to clean up your recordings.

Recommended Programs:

Amy Porterfield’s Course Confident Bootcamp

Join this bootcamp to gain clarity on your course idea and get support from both Amy Porterfield and myself. As a bonus, you’ll receive an exclusive invitation to my Course Clarity Q&A session.

Digital Course Academy

Open just once a year, Digital Course Academy is the only implementation program of its kind that not only shows you exactly how to create your digital course like a pro — but how to market your course in a way that ethically (and authentically) enrolls more students than you ever thought possible every time you deliver it.

Ignite Membership

Get ongoing support, monthly masterclasses, tech tutorials, templates, and access to a community of like-minded course creators.

Click here to watch the video for this episode.

Connect with us:

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Wondering how to make money online? Having the right strategy and tools can make all the difference. In this episode you'll discover 10 ways to monetize coaching programs, online courses, membership sites, digital products, live workshops, blogs, podcasts, and more. We'll guide you through choosing the right Kajabi plan and maximizing its tools for your business growth.

Learn more about Kajabi's Plans & Pricing

Get step-by-step training and support as you build your online business - JOIN IGNITE

Read the blog for more tips.

Summary:

Here's a summary of the 10 Ways You Can Make Money with Kajabi, including links mentioned in this episode. (Complete transcript of this episode is below.)

1. Coaching

Kajabi provides robust tools for creating a coaching program. From scheduling sessions to invoicing, you can manage your entire coaching business on this platform.

Sample Coaching Checkout Page in Kajabi

2. Courses

Create and sell online courses with ease. Kajabi allows you to build structured lessons and modules, complete with quizzes and multimedia.

Digital course example: The Digital Clutter Cure

3. Live Workshops

Host live workshops to engage directly with your audience. Use Kajabi’s event management and email marketing tools to promote and run your live events.

Workshop examples: Maximize Your Mac | Make the Most of Canva | Affiliate Marketing Workshop

4. Membership

Build a membership site where subscribers can access exclusive content.

Membership example: Ignite

5. Digital Products

Sell eBooks, templates, printables, and other digital downloads.

Digital Product Example: Business Profitability Tracker

6. Affiliate Marketing

As you build your audience, use Kajabi to share affiliate links with products, people, and programs you've partnered with. By sharing these recommended resources, you earn an affiliate commission.

Access my Tools Page

7. Blog

A blog can drive traffic to your website and converts visitors into customers. Kajabi’s blogging capabilities integrate well with their other tools.

Access my Blog

8. Podcast

Host a podcast directly on Kajabi. Manage your episodes, show notes, and even monetize your podcast through sponsorships and listener support.

See how I promote my podcast on Kajabi

9. Create Your Own Affiliate Program

Create your own affiliate program where others can promote your Kajabi products. This incentivizes your audience to spread the word and earns them a commission.

Learn more about our Partner Program 10. Kajabi's Partner ProgramJoin Kajabi’s Partner Program to earn a commission by referring new users to Kajabi. Promote Kajabi itself and earn recurring revenue.

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Step into the world of financial clarity with growth strategist, Leandra Nisbet. This episode is a lifeline for entrepreneurs tangled in pricing and strategic planning. Leandra distills her expertise into powerful, bite-sized advice, giving you the tools to confidently manage and grow your business finances. Tune in and turn financial chaos into calculated success!

Topics Covered:

The importance of finances in entrepreneurial growth and planning.
Challenges faced by entrepreneurs when it comes to financial decision-making and pricing strategies.
Leandra’s three-part framework for strategic financial planning.
The significance of identifying your target audience and providing value that meets their specific needs.
The necessity of developing a data-driven pricing strategy.
The importance of having a structured financial and business operation plan.

Are you an entrepreneur struggling with your finances or uncertain about how to create a plan for sustainable growth?

For more information on how to tackle financial challenges head-on and set the course for a profitable future, check out these resources:

Join Financial Freedom Bootcamp: https://lydiamartin.info/ffbootcamp

Join Enlighten at https://lydiamartin.info/enlighten

Connect with us:

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Go behind the scenes of Ecamm, a live streaming and video recording tool, exclusively for Mac users. In this episode, I show you how Ecamm can dramatically elevate your videos, offering a seamless experience for you and your audience. Discover Ecamm's unique features, along with tips for enhancing interaction and engagement.

Watch the video for this episode 👉 https://www.banishbusinessclutter.com/blog/inside-ecamm-elevate-your-videos

Get a FREE trial of Ecamm Live 👉 https://lydiamartin.biz/Ecamm

Learn Ecamm with my Ecamm Made Easy Course 👉 https://www.banishbusinessclutter.com/ecamm-made-easy

Or, get Ecamm Made Easy FREE when you join our Ignite Membership 👉 https://www.banishbusinessclutter.com/ignite

Don't have a Mac? Check out Streamyard 👉 https://lydiamartin.biz/Streamyard

Connect with us:

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Whether you're launching your online business or scaling up, understanding how to attract the right audience and grow your email list is crucial. In this episode I chat with Visibility Expert, Tracy Beavers, who shares invaluable insights into why consistency in visibility strategies can make a world of difference. Listen in for concrete steps that will supercharge your email list growth.

To learn more, join Tracy's upcoming masterclass 👉 CLICK HERE

Get early access to content we share on the podcast and so much more. Join our Facebook Community for Course Creators & Coaches 👉 CLICK HERE

Click here to join our IGNITE membership. 🔥

Click here to watch the video for this episode.

Connect with us:

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Have you ever daydreamed about crafting your own digital course, but felt lost on the first step? In today's heart-to-heart episode, we sit down with the incredible Amy Porterfield, who many lovingly dub the 'queen of digital courses.' Together, we unravel the magic and nuances of making a mark in online learning and turning your passion into profit.

Key takeaways from this episode:

Discover the compelling reasons behind why you should consider a digital course, and learn whether it's an avenue even for those with a 9-5 or those dabbling in side hustles.
Already a coach, consultant, or a service provider? Amy shares invaluable insights on pivoting from a 1:1 business model to leveraging your expertise in the vast realm of digital courses.
Discover the perfect topic for your course using Amy’s 'sweet spot' method and get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course
We then venture into the intricate world of pricing strategies (a.k.a. Course Math), showing you how to reach your personal revenue goals.
Since creation is only half the battle – Amy dishes out key marketing techniques to ensure your course doesn’t collect dust on the digital shelf.
Learn more about Amy’s upcoming ‘Course Confident’ Bootcamp which kicks off on September 13! In this 5-Day Bootcamp, Amy will walk you through the key decisions you'll need to make so you can get your course created and launched! Secure your spot for only $47 at lydiamartin.info/courseconfident and you'll get access to two bonus Q&A sessions with me!
If you've ever felt intimidated or held back by worries and limiting beliefs, listen in for Amy’s final words of wisdom that promise to inspire. Dive in and let’s chart a path to your digital course success!

Click here to watch the video for this episode.

Connect with us:

Instagram | YouTube | Pinterest | Facebook

Get Amy Porterfield's FREE Guide, "Surprisingly Simple Ways to Turn Your Knowledge into a Digital Course" at lydiamartin.info/courseguide or visit banishbusinessclutter.com.

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Take a deep dive into the world of text marketing, one of the most effective ways to elevate engagement. Joined by Dawn Barr, Customer Success Specialist from Project Broadcast, we'll demystify the process of setting up and executing powerful text campaigns that help you connect with your audience.

Key takeaways from this episode:

Why Text Marketing is a valuable tool to use in your business.
Identifying your communication needs which determines how you will utilize Project Broadcast.
How to get started with Project Broadcast, choosing the right plan, and setting up your first campaigns.
Strategies and tips to increase attendance rates for your events.
Setting up and automating your marketing campaigns for optimal results.
A quick guide on how to kick off your text marketing journey with two FREE TEMPLATES you can import into your Project Broadcast account.

💥 Get Project Broadcast and save 50% on your first month or get 2 months free plus 10% off an annual subscription at https://lydiamartin.info/ProjectBroadcast

Get access to TWO of the campaigns I use most often.

A WELCOME campaign that sends a message immediately when they text a KEYWORD to your project broadcast number.
A CALENDAR campaign that you can edit to send multiple reminders based on a specific date and time.

Here's how to import my templates into your account...

Go to BUNDLES, click on the 3 dots, then click IMPORT. Enter the codes below.

Welcome Campaign: 6W9MdRqbbCQ

Calendar Campaign: gpmDMLwmJdQ

📚 Check out Project Broadcast's tutorials HERE.

Join our premier membership for online business owners for access to monthly masterclasses, coaching, and a complete library of tech tutorials like this one! Join us in Ignite. 🔥

Connect with us:

Instagram | YouTube | Pinterest | Facebook

Get Amy Porterfield's FREE Guide, "Surprisingly Simple Ways to Turn Your Knowledge into a Digital Course" at lydiamartin.info/courseguide or visit banishbusinessclutter.com.

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Learn how to extract the gems from your own knowledge and mold them into an online course using Kajabi. You'll get a behind-the-scenes look of how to create your course inside Kajabi, step by step, and explore various theme options and design techniques to make your course stand out.

Click here to watch the video for this episode.

Key takeaways from this episode:

Brainstorm Your Course Idea: Learn how to extract the gems from your own knowledge and mold them into an exciting course concept.

For more brainstorming tips, I recommend watching THIS VIDEO.

Build Your Course with Kajabi: I'll take you through the process of creating your course inside Kajabi, step by step.
Design for Success: Explore various theme options and design techniques to make your course stand out.
Real-Life Examples: Get a behind-the-scenes look at courses I've built inside Kajabi for real-world inspiration.

💥 Get access to all that Kajabi has to offer:

30-Day Free Trial | Kajabi Training & Resources | Kajabi themes from Penny In Your Pocket

🔥 Learn more about powerful tools you can use to create an online course:

Kajabi | Canva | ChatGPT | MindNode

📚 Courses and programs mentioned in this video:

👉 Join my Facebook Community at https://launchperspective.community

Connect with us:

Instagram | YouTube | Pinterest | Facebook

Get Amy Porterfield's FREE Guide, "Surprisingly Simple Ways to Turn Your Knowledge into a Digital Course" at lydiamartin.info/courseguide or visit banishbusinessclutter.com.

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Unleash the future of content creation as we delve deep into the world of A.I. for course brainstorming. Whether you're battling with a foggy idea or starting from scratch, this episode is your compass to navigate the vast sea of potential topics. Discover the power of ChatGPT's artificial intelligence and get your course created and launched!

Click here to watch the video for this episode.

Check out these resources:

👉 Free Guide: Brainstorm Your Course Idea with ChatGPT. This guide includes 10 dynamic prompts so you can create and market your online course + a bonus list of 100 course ideas in various niches!

ChatGPT: chat.openai.com

MindNode: mindnode.com

Connect with us:

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Are you contemplating the idea of creating a digital course but unsure if it's the right fit for you or where to begin? In this episode, I demystify the world of digital courses. Whether you're seeking additional revenue, personal freedom, creativity, or simply aiming to share your unique expertise with the world, you'll learn valuable insights to determine if creating a digital course is right for you along with getting started resources.

Check out these FREE resources:

👉 Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course

👉 2-Minute Quiz: 3 Types of People Are Replacing Their Income with a Digital Course. Are you one of them?

Other resources mentioned in this episode:

Get my FREE 10-minute video tutorial and PDF guide 👉 How to Create a Bookmark Folder System

Eliminate digital clutter and create streamlined systems for your PC or Mac 👉 Get The Digital Clutter Cure

Click here to join my Facebook Community for course creators & coaches 👉 launchperspective.community

Tools mentioned in this episode:

Canva / Learn Canva

Ecamm / Learn Ecamm

Kajabi / Learn Kajabi

*This episode includes affiliate links meaning I may earn a commission or reward should you make a purchase. I only share resources and tools that I use and love. Thank you for your support.

Connect with us:

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In this episode, we dive into the world of organic collaborations with Meg Burrage, the founder of Collaboration Station - a groundbreaking platform designed to help digital content creators expand their reach without relying on paid ads. Meg shares her insights on how collaborations, such as summits, bundles, and joint partnerships, can skyrocket your audience engagement and growth.

Key takeaways from this episode:

The vision behind Collaboration Station and how it helps digital content creators connect for powerful collaborations.
The benefits of collaborations, including summits, bundles, and joint partnerships, in driving audience engagement and business growth.
An exclusive behind-the-scenes look at Collaboration Station and the upcoming 4-Day AbraCollabra Challenge.

Links and Resources Mentioned:

Collaboration Station: https://lydiamartin.info/directory
4-Day AbraCollabra Challenge (May 15-18, 2023): https://lydiamartin.info/collaborate
Affiliate Marketing Workshop: https://www.banishbusinessclutter.com/blueprint
Join my Facebook Community at https://launchperspective.community
View the video associated with this episode: https://www.banishbusinessclutter.com/blog/mastering-organic-collaborations-with-meg-burrage

Don't miss this opportunity to discover the secrets of successful collaboration strategies that will help you build a thriving online presence and amplify your impact in the digital world!

Join the 4-Day AbraCollabra Challenge for FREE at https://lydiamartin.info/collaborate and experience the power of Collaboration Station firsthand.

To learn more about the tool Meg and I use to run our business, go to https://lydiamartin.biz/Kajabi.

Connect with us:

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Imagine your business without the chaos and clutter! In today's episode, I'm sharing how to create effective systems that reduce clutter, save time, and allow you to work with ease.

For 17 years I was frantic and frazzled, feeling overwhelmed as I raised my family, ran a home-based business, and took care of my home. But, everything changed in 2013. Learn the practical steps I took to go from feeling paralyzed by clutter to implementing streamlined systems that opened doors to new opportunities.

A big thank you to Kajabi for inviting me to do this training for new and prospective Kajabi users.

Kajabi is the tool I use to run my online business and I’m honored to be a Kajabi Expert & Partner.

Click here to access my Kajabi training program, Countdown to Launch.

You’ll get access to this program for free in addition to a 30-Day Free Trial of Kajabi when you join Kajabi with my partner link > https://lydiamartin.biz/Kajabi

Click here to access my FREE tutorial and PDF guide: How to Create a Bookmark Folder System

Ready to simplify your life and streamline your business? Click here to join our 4-Day Declutter Your Business Bootcamp.

Connect with us:

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Unexpected life events can put you and your business to the test. Planning ahead is key when it comes to getting through these tough times with minimal disruption. In this episode, you'll learn how to proactively guard against potential risks to your businesses - from loss of income due to illness or injury, to taking time off for family emergencies – so that when life throws an unexpected event in your path, your business is prepared for it!

🔥 Click here to check out our evergreen programs 👉banishbusinessclutter.com/store

🔥Want to learn how to put digital systems in place in your business? Join our Declutter Your Business Bootcamp.

Connect with us:

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Confused about how to start or scale your online business? Join our Ignite Your Business 4-Day Bootcamp.

Learn the 3 essential elements you need to quickly launch a business without getting stuck in tech overwhelm or analysis paralysis. With LIVE training and daily challenges, you'll finally be able to unleash that entrepreneurial potential and make your online business a reality.

Join now at www.igniteyourbusinessbootcamp.com&

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🚀 In this episode, I chat with CPA and profit strategist, Jamie Trull, about strategies for reaching your financial goals. Find out why it's important to look back at past performance and get resources to improve your results. Tune in to learn about key metrics to focus on and get practical tips for achieving your financial goals in 2023.

🔥 Click here to get Jamie's FREE workbook, an annual planning guide for your business finances. 👉 lydiamartin.biz/financeworkbook

✅ Then register for Jamie's LIVE Annual Planning Workshop 👉 lydiamartin.biz/planningworkshop

🙋‍♀️ Want a simple tool to track your revenue, expenses, and profit margin? Get my 👉 Business Profitability Tracker.

Connect with us:

Instagram | YouTube | Pinterest | Facebook

Confused about how to start or scale your online business? Join our Ignite Your Business 4-Day Bootcamp.

Join now at www.igniteyourbusinessbootcamp.com&

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🚀 Looking for a way to generate additional revenue in your online business? Affiliate marketing allows you to earn a commission simply by connecting the tools and programs you love with your audience, clients, and customers. In this episode, I share how affiliate marketing can add recurring revenue with exponential growth opportunities. Listen as I share my 5 proven strategies for boosting your revenue with affiliate marketing.

🔥 Get my Business Profitability Tracker so you can track your revenue sources, expense, and profit margin in an easy-to-use, customizable Google Sheet. 👉 https://lydiamartin.biz/tracker

🔥 Get my program with step-by-step tips and strategies to boost your revenue with affiliate marketing. 👉 https://www.banishbusinessclutter.com/blueprint

🧰 Learn more about the tools and programs I recommend.

👉 https://www.banishbusinessclutter.com/tools

🧰 Tools mentioned in this video/episode:

👉 https://lydiamartin.biz/Evernote

👉 https://lydiamartin.biz/Jasper

👉 https://lydiamartin.biz/Kajabi

Connect with us:

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Confused about how to start or scale your online business? Join our Ignite Your Business 4-Day Bootcamp.

Join now at www.igniteyourbusinessbootcamp.com&

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Depending on what you sell, the holiday season is a time when many online business owners see a decrease in sales. As your clients and customers focus on the busy season and spending time with their families and friends, how can you make the most of the last month of the year? If you want to know how we turned one of our lowest sales months into one of our highest of the year, this is the episode for you.

🔥 Bookmark the following link and subscribe to receive our 12 Days of Christmas specials >> https://www.banishbusinessclutter.com/gifts

👉 Join our community for course creators and coaches >> https://launchperspective.community

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If you're like most people, you've experienced some form of disappointment in your business. Whether it was a goal you didn't achieve or you didn't get the response you hoped for, disappointment can be tough to handle. But the good news is that you can turn those disappointments into triumphs with the right mindset and approach.

It's time to reframe your thinking about disappointment, set realistic goals, and use every experience as a stepping stone to success. Here are some tips on how to stay motivated despite setbacks, persist through tough times, and maintain a positive outlook even when things seem bleak.

🔥Free calculator to know your numbers, create a plan, and reach your goals >> https://www.banishbusinessclutter.com/calculator

👉 Join our community for course creators and coaches >> https://launchperspective.community

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*When it comes to being motivated, we all have our ups and downs. But if you find yourself in a slump more often than you'd like, it might be time to take a closer look at what's causing your lack of drive. In this episode, I share five common pitfalls that can make it hard to stay motivated in your online business and how to overcome them.

Join our community for course creators and coaches >> https://launchperspective.community*

Connect with us:

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If you've ever thought about creating a digital course, I invite you to join Amy Porterfield's masterclass, How to Recession-Proof Your Business With ONE Digital Course.

Inside this masterclass, Amy will be going live to show you how to map out a path to creating a digital course that gives back control of your future and your finances.

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Courses are a fantastic way to share your knowledge and expertise with the world. And with the power of the internet, you can reach people all over the globe. But what if you went one step further and launched a digital course business?

In this episode, I share five unexpected benefits I've experienced in my journey. From the financial freedom it provides to the empowerment of helping others transform their lives, starting a digital course business has been one of the best decisions I've ever made.

If you're considering taking the plunge, or if you're just curious about the benefits of creating a digital course, this episode is for you. Listen in and learn how you can change your life for the better by launching a digital course business.

Wondering where to start? Check out these resources from my digital course mentor, Amy Porterfield:

3 Steps to Uncover Your "Secret Sauce" for Making an Impact and Generating Revenue >> CLICK HERECourse Confident: A LIVE 5-Day Bootcamp with Amy Porterfield
Get Digital Course Clarity, Attract Your Audience, and Show Up With Confidence Online >>CLICK HEREGet on the waitlist for Digital Course Academy >> CLICK HEREJoin our community for course creators and coaches >> https://launchperspective.community Connect with us:

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The digital course event of the year is kicking off on August 30th and you don't want to miss it! Join Amy Porterfield's brand new LIVE Bootcamp, Course Confident, and get clarity on the course you want to create and launch. Register now at lydiamartin.biz/CourseConfident.

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Facebook Ads are a powerful marketing tool that can help you reach a larger audience and scale your business. But how can you make sure you're ready to make the most of them?

In this interview with Facebook Ads Expert, Adrienne Richardson, you'll learn the most important steps to take before launching your ads, and how to determine if your online business is ready to implement paid advertising. You'll come away with a clear understanding of what it takes to make Facebook Ads work for you, and how to maximize your results.

Resources and Links

Learn more about Facebook ads >> Join Ad Camp

Join our Facebook community for course creators and coaches at launchperspective.community.

Get access to my free video tutorial and PDF guide, How to Set Up a Bookmark Folder System >> Click Here

To access additional resources and programs go to banishbusinessclutter.com.

Connect with us:

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Get 3 months of Kajabi for only ONE payment of $99 at https://lydiamartin.biz/Kajabi. This offer is for new customers who join by August 31, 2022. You'll also get access to my Kajabi Training Program, Countdown to Launch, absolutely free when you join at https://lydiamartin.biz/Kajabi.

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In this episode with Online Marketing Expert, Amy Porterfield, you'll learn how a digital course business can provide the financial security of a traditional job with the freedom to live your life on your own terms. Amy shares how to transition from your 9-5 job and what steps to take to create a successful course that allows you to build a life and business you love.

Resources and Links

To be notified when Amy opens the doors to Course Confident and Digital Course Academy, join the waitlist at lydiamartin.biz/dca. These programs will teach you how to create, launch, and scale with digital courses!

Read my Digital Course Academy Success Story > CLICK HERE

Join our Facebook community for course creators and coaches at launchperspective.community.

To access additional resources and programs go to banishbusinessclutter.com.

Connect with us:

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Facebook Groups provide a sense of community and belonging that helps people feel more connected and engaged. They're also a great way to build relationships and create rapport with potential customers. Learn how to create conversations that lead to connections and conversions while increasing your audience and authority.

Resources and Links

Join our Facebook community at launchperspective.community.

To access additional resources and programs go to banishbusinessclutter.com.

Tools mentioned in this episode:

Kajabi / Learn Kajabi

Ecamm / Learn Ecamm

Evernote / Learn Evernote

Connect with us:

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NEW Ecamm Members get 30% OFF in July! If you have a Mac and are ready to up-level your live video and recorded video content, you need Ecamm!

Go to https://lydiamartin.biz/Ecamm click on PLANS and enter promo code JULY30.

Hurry this promo ends on July 31!

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Having a robust list of subscribers allows us to stay connected with our audience and increase conversions. In this episode, we share three easy and incredibly effective ways to grow your email list whether you're just starting out or you're looking to take your list-building efforts to the next level.

Resources and Links

Learn how to launch your offers with a challenge: CLICK HERE

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.

Get our free Launch Calculator to determine your launch goals: https://www.banishbusinessclutter.com/calculator

Get free access to my Bookmark Folder System tutorial at banishbusinessclutter.com/get-organized-online.

To access additional resources and programs go to banishbusinessclutter.com.

Tools mentioned in this episode:

Canva / Learn Canva

Kajabi / Learn Kajabi

Group Leads

Zapier

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Are you looking for a way to boost engagement, build connections, and fast-track your sales goals? Utilizing live video is key! But, if the thought of live video terrifies you, here are three things that will help.

Tools mentioned in this episode:

Be.Live

Ecamm / Learn Ecamm

StreamYard

Zoom

Resources and Links

Join our free community for course creators and coaches: CLICK HERE

To access additional resources and programs go to banishbusinessclutter.com.

Connect with us:

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In my interview with Kathy Walterhouse, from The Professional Rule Breaker Podcast, I share what it takes to banish business clutter and implement systems that allow you to increase productivity and profitability.

Resources and Links

Get free access to my Bookmark Folder System tutorial at banishbusinessclutter.com/get-organized-online.

Join our free community: Banish Business Clutter with Lydia Martin

To access additional resources and programs go to banishbusinessclutter.com.

Access my recommended list of scanners at lydiamartin.biz/scanners.

Tools mentioned in this episode:

Canva / Learn Canva

Ecamm / Learn Ecamm

Evernote / Learn Evernote

Connect with us:

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Learn how to determine the topics for your challenge launch... the ideal content that creates awareness, belief, and connection so participants are ready to take that next step and buy your offer.Resources and Links

Learn how to launch your offers so you can build a thriving online business and live life with more freedom and impact. Doors closing soon. Join us at lydiamartin.biz/launch.

Challenge examples mentioned in this episode:

Declutter Your Business Bootcamp

Challenge Launch Bootcamp

Tools mentioned in this episode:

Kajabi / Learn Kajabi

Canva / Learn Canva

Jasper

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Learn the basics of how to launch your offer with a challenge, the benefits of doing a Challenge Launch for your business, and some tips on how to get started.Resources and Links

To access additional resources and programs go to banishbusinessclutter.com.

Tools mentioned in this episode:

Kajabi / Learn Kajabi

Ecamm / Learn Ecamm

MailChimp

MailerLite

Constant Contact

Flodesk

ConvertKit

ActiveCampaign

Zoom

StreamYard

Be.Live

Connect with us:

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Wondering how to set goals for your upcoming launch? By understanding launch conversion rates, you can create a plan that will help you achieve your launch goals.Resources and Links

Get our free Launch Calculator to determine your launch goals: https://www.banishbusinessclutter.com/calculator

To access additional resources and programs go to banishbusinessclutter.com.

Connect with us:

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Are you curious about online courses but held back by some limiting beliefs? In this episode, we'll explore three common beliefs that people have about online courses. Once you recognize these beliefs for what they are – just thoughts or stories that you've been telling yourself – you can start making progress towards your goal of creating and selling an online course.

Resources and Links

To access additional resources and programs go to banishbusinessclutter.com.

Connect with us:

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What's holding you back from launching your course or service? Are you stuck in a fear-based mindset that's keeping you paralyzed? It's time to break free and step out of your comfort zone. Here are some tips for making the leap and breaking free from the chains of fear.

Resources and Links

To access additional resources and programs go to banishbusinessclutter.com.

Connect with us:

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Wondering what tools you need to start and grow your business? In this episode we share a list of the essential tools for digital course creators and coaches.

Tools mentioned in this episode:

Kajabi / Learn Kajabi

Canva / Learn Canva

Evernote / Learn Evernote

Ecamm / Learn Ecamm

Basecamp Personal

Group Leads

Jasper

Buzzsprout

StreamYard

Connect with us:

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Evernote is a powerful note taking and organizing tool. Learn four ways you can use it to organize your business and keep track of everything. Whether you're looking to declutter your email inbox, manage project tasks, or just take better notes, Evernote has the features you need.

Resources and Links

Get started with a free Evernote account by going to lydiamartin.biz/Evernote.

Access the free Evernote Web Clipper at evernote.com/webclipper.

Download my free Evernote guide with suggestions on how to get started with your first few notebooks at lydiamartin.biz/notebooks.

Join me for step-by-step video tutorials, PDF guides with step-by-step instructions and so much more in The Digital Clutter Cure: Evernote Edition at banishbusinessclutter.com/evernote.

Access my recommended list of scanners at lydiamartin.biz/scanners.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

Connect with us:

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When done correctly, challenge launches can skyrocket your business. Learn why they're so effective in increasing connection and conversions in your business. Plus, get tips on how to make sure your challenge launch is a success.

Highlights

00:00 - Introduction and welcome
02:42 - Launching my business
05:11 - My journey in the first two years of business
18:53 - Three things you need to launch and scale your online business
19:53 - The magic of challenges
20:40 - Challenges provide a way for your audience to have quick wins
21:26 - One of the biggest reasons why someone does not buy your offer
27:49 - Five things you need for a successful challenge

Resources and Links

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

Connect with us:

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Too often, people give up on their online business because they don't see the success that they want right away. It's important to remember that success doesn't happen overnight. It takes time and effort for your business to thrive. With the right perspective, you'll be able to take your business to new heights.

Resources and Links

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

Connect with us:

Instagram | Pinterest | Facebook

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Are you looking for ways to generate more leads? In this episode I share a comprehensive list of traffic sources that you can use to get the leads you need. From social media to paid advertising, you'll learn where to share content that connects you to your ideal audience.

Highlights

00:00 - Introduction and welcome
03:48 - How to launch before you have leads
08:43 - Launching with a 5-Day Challenge
Traffic Sources:
10:04 - Blogging
12:04 - Live Video
13:04 - Social Media Bios
18:38 - Lead Magnets
20:35 - Facebook Groups

Resources and Links

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.

Learn simple yet effective organic strategies that will generate consistent leads and customers with Online Revenue Roadmap.

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

My favorite tools:

Kajabi / Learn Kajabi

Canva / Learn Canva

Evernote / Learn Evernote

Ecamm / Learn Ecamm

Connect with us:

Instagram | Pinterest | Facebook

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Creating content for your business can be daunting. You want to make sure it's engaging and helpful, while also generating leads. Here are some tips on how to create content that does just that. By following these simple steps, you'll be able to create content that helps your business grow!

Highlights

00:00 - Introduction and welcome
02:37 - Increase your relationships and reach
08:36 - What types of content should you be making
09:21 - Engage
11:29 - Educate
13:13 - Entertain
15:30 - Extend an invitation
18:59 - Decide on your weekly content

Resources and Links

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.

Learn simple yet effective organic strategies that will generate consistent leads and customers with Online Revenue Roadmap.

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

My favorite tools:

Kajabi / Learn Kajabi

Canva / Learn Canva

Evernote / Learn Evernote

Ecamm / Learn Ecamm

Connect with us:

Instagram | Pinterest | Facebook

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Learn about the 5 ways you can launch your offer. Learning about the different types of launches will help you choose what is best for you and your audience.

Highlights

00:00 - Introduction and welcome
03:56 - Why live launching is key
06:19 - Free challenges that deliver quick tips
11:33 - Launching using a paid challenge or bootcamp
14:33 - Connect with your audience using a video series launch
15:50 - Creating an email launch of your offers
17:35 - The incredible power of video
19:46 - Strategies for determining how often to launch
28:48 - Feel the fear and do it anyway

Resources and Links

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.

Want to organize your digital systems? Go to Banish Business Clutter.

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

My favorite tools:

Kajabi / Learn Kajabi

Canva / Learn Canva

Evernote / Learn Evernote

Ecamm / Learn Ecamm

Connect with us:

Instagram | Pinterest | Facebook

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Not sure what kind of offers you should be making to increase revenue in your business? Here are some tips on how to choose the offer that is right for you.

Highlights

00:00 - Introduction and welcome
02:10 - Digital courses can be offered in different ways
06:30 - Three types of digital courses
11:29 - The Pros and Cons of Memberships
17:03 - The value of coaching offers
23:55 - Tips for selling digital products
27:10 - Selling and marketing physical products
28:36 - Done-for-you and done-with-you services

Resources and Links

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.

Get Kajabi: https://lydiamartin.biz/Kajabi

Learn how to use Kajabi: https://lydiamartin.biz/KajabiTraining

Get Canva: https://lydiamartin.biz/canva

Want to make the most of Canva and learn how to create and organize all of your business designs? Purchase my Canva workshop at https://lydiamartin.biz/canvaworkshop.

Get Evernote: https://www.lydiamartin.biz/Evernote

Learn more about finding freelance services at Fiverr.

Want to organize your digital systems? Go to Banish Business Clutter.

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

Connect with us:

Instagram | Pinterest | Facebook

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Are you looking for ways to increase revenue? Wondering how to determine your offer? It starts with understanding a few things about yourself and how you like to deliver content.

Highlights

00:00 - The 3 things you need to launch and scale your business
02:15 - Deciding where to start
04:25 - How I determined my first offer
11:07 - How to determine your genius zone
12:56 - When to get input from others to obtain a broader view
17:59 - Knowing how you like to deliver content helps you determine your offer

Resources and Links

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business atbanishbusinessclutter.com/guide.

Get Canva:https://lydiamartin.biz/canva

Want to make the most of Canva and learn how to create and organize all of your business designs? Purchase my Canva workshop athttps://lydiamartin.biz/canvaworkshop.

Get Evernote:https://www.lydiamartin.biz/Evernote

Want to organize your digital systems? Go toBanish Business Clutter.

Join our Facebook community atlaunchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more atlaunchperspective.com.

Connect with us:

Instagram | Pinterest | Facebook

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Want to launch or scale your online business, but overwhelmed with where to start? These three things will have the biggest impact on your results.

Highlights

00:00 - Introduction and welcome
01:46 - Knowing where to start means you'll focus on what matters
03:24 - How Indecisiveness and overthinking affect your progress
05:33 - The 3 things you need to launch and scale your online business
06:14 - Without an offer, you don't have a business
08:41 - Offers won't sell without a marketing plan
10:22 - Leads are the lifeline of your business
13:06 - How to get access to my free guide

Resources and Links

Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

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Want to achieve your big goals? Here's why launching is key to business growth and creating a life with more freedom and impact.

Highlights

00:00 - Introduction and welcome
03:07 - The courage to take massive imperfect action again and again
07:27 - The perspective you need to embrace from the start
09:12 - What’s keeping you from launching?
09:55 - What is failure?
12:00 - Where to focus when you don't feel confident

Resources and Links

Join our Facebook community at launchperspective.community.

Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.

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Hi, I'm Lydia. In 2020, I resigned from my corporate job and took a big leap of faith. I launched a business I had been dreaming about for a long time. I had so many questions when I first started and zero people on my email list, but I was committed to one thing, taking massive imperfect action. Within 18 months, I had thousands of students in my courses and coaching programs and was able to retire my husband from his 30-year career to work with me. I am still pinching myself that we get to run a six-figure business while living a life we love.

But the truth is this overnight success did not happen overnight. For more than two decades, I let imposter syndrome, fear of failure and perfectionism hold me back from my passions and purpose. What is it that you've been wanting to launch? In the launch perspective podcast, we share the mindset and the step-by-step strategies that will help you launch and scale the online business of your dreams so you can live life with more freedom and impact. It's time for a new perspective. Welcome to the show.

For show notes and quick links to the content and tools we share visit launchperspective.com.

Launch Perspective: Recent Episodes

Lydia Martin