Emerging Brands Podcast: Recent Episodes
Kelly Bennett
Hi! I'm Kelly Bennett, New York City based brand strategist building food & beverage & lifestyle brands. weekly interviews with people building cool brands!
Authentic regional Indian cuisine received a massive upgrade when Harish Visweswaran joined forces with co-founders Ragoth and Kiru to solve a major everyday dining challenge: how to bring wholesome, traditional Indian meals to busy consumers in a fast, convenient format. As Co-Founder and Lead of Growth and Analytics at The Cumin Club, Harish is driving the retail expansion and data strategy behind a brand on a mission to shift food culture toward nourishing, clean-label, five-minute meals.
Growing up in Coimbatore, Tamil Nadu, India, before moving to the U.S. in 2014, Harish holds a master's in Data Science from Columbia University and honed his analytical rigor at organizations like Mu Sigma and The Weather Company. A lifelong foodie whose passion naturally aligned with the food industry, Harish shares how he applies data-driven decision-making as a co-founder to scale retail channels, optimize operations, and make high-quality, flavorful Indian dishes accessible to households everywhere.
Inside the Episode:
- How The Cumin Club identified a key whitespace in the CPG market by merging authentic regional Indian flavors with ultimate five-minute preparation convenience.
- Why the team chose freeze drying as their core preservation method to lock in natural flavors, preserve clean ingredients, and eliminate the need for artificial preservatives.
- The strategic importance of starting as a direct-to-consumer brand and how early customer feedback and data collection shaped their product development and scaling strategy.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Jason Wright, Founder and CEO of WILDE Protein Snacks, has completely redefined what protein snacking can be by building an entirely new category from scratch. Driven by a mission to rethink food after growing up around carb-heavy cooking and family diabetes, Jason spent nearly a decade in trial and error to create a crunchy, flavor-packed snack made from real chicken breast. Today, WILDE Protein Chips have scaled into over 30,000 retail doors including Whole Foods, Costco, Kroger, and Walmart, surpassing $100M in sales, with their highly anticipated WILDE Protein Crackers rolling out nationally to mark the brand's next major expansion phase.
Jason and I explore what it really takes to manufacture a product that has never existed before. He shares his hands-on journey from building custom machinery and partnering with university meat science departments to opening a dedicated USDA-certified facility to maintain complete product control. Jason opens up about the grit required to sustain a decade of product development, the logistics of managing massive retail scale, and how he keeps pushing the boundaries of food innovation without ever compromising on flavor or quality.
Inside the Episode:
- How growing up with a family history of diabetes and later experiencing a high-protein lifestyle in New York City inspired Jason to dedicate his career to functional CPG innovation.
- The intense ten-year journey of trial, error, and deep food science required to transform real chicken breast into a crispy, shelf-stable snack chip.
- Tactical takeaways on scaling to 30,000 retail doors while staying relentlessly committed to clean, protein-first ingredients and bold flavor profiles.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Sarela Herrada, Co-Founder and CEO of SIMPLi, is leading a broader movement to bring nutrient-dense, purpose-led pantry staples into everyday kitchens without compromising on quality or values. Founded in 2020 alongside her husband and co-founder Matt Cohen, SIMPLi was born during the pandemic from a shared belief that better food, grown with care and integrity, should be easier to access. The brand launched directly across foodservice, retail, direct-to-consumer, and meal kits, introducing its first Regenerative Organic Certified® products at Whole Foods Market in 2021 and evolving into an elevated portfolio designed for modern, everyday nourishment.
Sarela and I talk about building a supply chain rooted in deep transparency and equitable sourcing, beginning with quinoa sourced directly from indigenous farmers in Puno, Peru. She shares the unique operational realities of launching a multi-channel food brand during a global pandemic, the true meaning behind regenerative agriculture, and how SIMPLi successfully sits at the intersection of food, wellness, and lifestyle to support how people actually live and cook today.
Inside the Episode:
- Sarela shares how a shared passion for accessible, high-integrity food inspired her and her husband to launch SIMPLi to meet the shifting demands of home cooks.
- What it actually means to be Regenerative Organic Certified® and why prioritizing soil health and ecosystem wellness translates to more nutrient-dense food.
- How SIMPLi bridges the gap between agricultural values and a modern lifestyle, making versatile, clean ingredients a seamless part of daily self-care.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Disrupting a category requires a relentless commitment to innovation and a deep understanding of your audience. For over 30 years, Munchkin Inc. has done exactly that, growing into a global baby lifestyle powerhouse with over 350 patents, 250 design awards, and products sold in more than 50 countries. Leading the charge for their expansion into key growth categories is Kristin Pagano, General Manager of Infant Nutrition, who brings a wealth of experience managing multi-billion dollar campaigns at tech and entertainment giants like Intel and 20th Century Fox.
In this episode, I sit down with Kristin to dive into the operational mechanics behind a brand that has earned over 1.45 million five-star reviews and consecutive placements on Fast Company's Brands That Matter list. She shares how her corporate background translates to the consumer goods space, how Munchkin maintains an award-winning workplace culture, and the media strategy behind StrollerCoaster, their hit show that ranks in the top 1% of Apple Podcasts and stands as the #1 parenting podcast on YouTube.
Inside the Episode:
- Kristin shares how her marketing tenure at major tech and entertainment giants prepared her to scale a massive, legacy consumer lifestyle brand.
- A look inside Munchkin's product development engine, which has yielded hundreds of patents and recognition on Fortune's Most Innovative Companies list.
- What it means for Munchkin to stand as the only baby brand in the United Nations Global Compact, integrating strict animal welfare and environmental protection into their supply chain.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Taylor Blue, Founder and CEO of Little Latke, has introduced an entirely new category to the crowded snack aisle by taking inspiration from a beloved family recipe. Inspired by the coveted, golden crispy edges of a traditional family latke, Taylor created the world's first shelf-stable potato crisp. By combining real shredded potatoes and a subtle hint of onion with modern clean-label standards, including gluten-free, non-GMO, and seed-oil-free ingredients, Little Latke successfully transforms a seasonal heritage food into a highly versatile, everyday snack.
In this episode, Taylor dives into the creative and operational journey of bringing a heritage-inspired product to the mass market. She shares how she identified a major gap in the salty snack aisle, the technical challenges of capturing the distinct texture of a fried latke in a shelf-stable baked crisp, and the branding strategies required to make a culturally rooted food accessible, exciting, and craveable for every type of consumer.
Inside the Episode:
- Taylor discusses how she looked outside standard snack trends to find inspiration in her own family traditions, creating a brand-new product format for the chip aisle.
- How Little Latke balances honoring cultural heritage with positioning the brand as a modern, approachable everyday snack for a mainstream audience.
- Practical operational takeaways from a founder launching an entirely new product concept into competitive retail spaces.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
The clean beauty category is fiercely competitive, but Elina Wang, Founder and CEO of ESW Beauty, has navigated the noise by creating a brand that bridges food-derived ingredients with clinical performance. Inspired by her personal healing journey, Elina launched the brand with a signature sensorial touch, scaling it into the #1 natural mask brand in the United States. Today, their clean formulations, like the best-selling Pink Dream Raw Juice Face Mask, line the shelves of over 19,000 stores nationwide including Whole Foods Market, Target, Walgreens, and Sprouts.
In this episode, Elina is joined by Amy Kapolnek, Founder of the fwrd group and Fractional CMO of ESW Beauty, to break down the mechanics behind this explosive retail growth. Drawing on Amy's two decades of brand-building experience for powerhouses like Gucci Beauty and Olay, they discuss how to build a highly functional founder-executive partnership, manage an omni-channel retail footprint, and launch new product categories like their recent Infused Water Facial Mists.
Inside the Episode:
- How Elina's personal health struggles inspired her to launch ESW Beauty, creating a wellness-focused skincare line that fuses clean, food-grade ingredients with clinically proven results.
- A look at how Elina focused on clean formulas made in Korea, and how her intrigue with whole-foods skincare directly shaped the vibrant, health-conscious branding of the entire company.
- Amy's perspective into the shifting landscape for indie brands, including why investors are prioritizing profitability, a sustainable financial runway, and proven traction across multiple retail and digital channels.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
The fundraising landscape for consumer brands has completely shifted, moving away from hyper-growth milestones and focusing heavily on sustainable scale, margin efficiency, and true omni-channel traction. This episode was recorded live during NY Tech Week, bringing together the leading investment voices who are actively shaping the next generation of consumer and early-stage capital. I sat down with Kelley Arena, Founder and Managing Partner of Golden Hour Ventures, and Annie Evans, Co-Founder and Managing Partner of Dream Ventures, for a transparent look at what it actually takes to back and build a successful consumer brand in today's market.
Captured in front of an audience of builders and backers within the New York tech and startup ecosystem, this panel moves past surface-level pitch advice to deliver hard, tactical truths. Together, we unpack how early-stage operators can cut through the noise to catch an investor's eye, the reality of building long-term institutional relationships, and how modern founders are successfully leveraging specialized, community-driven ecosystems like HALO and the Dream Ventures network to secure capital with confidence and clarity.
Inside the Episode:
- An honest assessment of how the macroeconomic landscape has changed funding cycles for early-stage CPG, and what metrics investors are prioritizing right now.
- The exact elements that differentiate a generic pitch from a compelling, data-backed brand story that commands investor confidence.
- Observations on the current energy, collaboration, and opportunities driving the Northeast startup market for consumer goods and tech-enabled platforms.
Contact Golden Hour Ventures!
Learn More About Dream Ventures Accelerator!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
For decades, the English muffin category has been dominated by mass-produced, uniform options that lack character and texture. Cameron Meekins, Co-Founder and CEO of Stone & Skillet, set out to change that by proving this breakfast staple deserves the exact same care, craft, and premium ingredients as high-end artisan bread. What started as a passion project in a small Boston apartment kitchen has evolved into a powerhouse, nationally distributed brand bringing handmade, premium English muffins to grocery stores and breakfast tables across America.
In this episode, Cameron shares the journey of building a food brand from scratch alongside his brothers and friends. He discusses the operational realities of scaling a handmade, artisanal product without losing its premium quality, the lessons learned while expanding from a local favorite to national retail shelves, and how staying true to a core craft philosophy can completely revitalize a legacy grocery category.
Inside the Episode:
- How treating the humble English muffin like artisan bread allowed the brand to carve out a premium niche in a sleepy grocery aisle.
- The unique dynamics, rewards, and challenges of scaling a high-growth CPG brand alongside brothers and close friends.
- Insights into managing inventory, building retail relationships, and standing out on competitive store shelves over a decade of growth.
Find Stone & Skillet Near You!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
The functional food space is booming, but many protein options on the shelf still rely on artificial ingredients, heavy sugars, or outdated branding. Liz Lane, Founder and CEO of Scoops, is changing that by unlocking an overlooked, high-performance ingredient: peanuts. Scoops uses a proprietary peanut protein isolate exclusive to the brand to deliver an impressive 27g of protein, 5g of fiber, and just 3g of sugar per serving—beating out the macros of every leading competitor without a single artificial ingredient.
In this episode, Liz shares how her background as the former Head of Operations at Magic Spoon and the first US operations hire at Huel prepared her to launch and scale a major retail brand. She discusses the operational grit required to secure exclusive ingredients, the strategy behind designing a high-protein brand tailored to today's female consumer, and the exact roadmap that landed Scoops on the shelves of Target nationwide.
Inside the Episode:
- Liz breaks down the operational lessons she brought from her foundational roles at powerhouse CPG brands like Magic Spoon and Huel.
- Why Scoops intentional branding and superior macro profile are shaking up a category historically dominated by hyper-masculine marketing.
- The logistics, operations, and cross-functional strategy behind preparing for a nationwide launch into Target.
Find Scoops near you!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Gyve Safavi, Co-Founder and CEO of SURI, is tackling an industry-wide waste problem head-on with a mission to transform oral care for both people and the planet. SURI creates beautifully designed, elevated everyday essentials that shift the focus from cheap disposability to long-term sustainability. Their award-winning electric toothbrush features a sleek, durable aluminum body and recyclable plant-based heads, proving that everyday consumer products can be both premium and planet-friendly.
In this episode, Gyve shares how his extensive corporate background, including leading brand management for a £500M Gillette business at Procter & Gamble, as well as roles at AKQA and WPP, prepared him to launch a disruptive sustainable hardware brand. He discusses the complex logistics of manufacturing and recycling sustainable consumer goods, the marketing strategies required to change entrenched consumer habits, and how SURI balances sleek, high-end aesthetics with rigid environmental responsibility.
Inside the Episode:
- Gyve highlights the staggering environmental impact of traditional toothbrushes and how SURI is actively engineering waste out of the personal care routine.
- Key operational and marketing takeaways from Gyve's eight years at Procter & Gamble and how managing an international enterprise brand translates to scaling a startup.
- How SURI embodies the philosophy of "fewer, simpler, and better products" to win consumer loyalty and industry awards without compromising on aesthetics.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
High-growth CPG brands often hit a wall when their sales velocity outpaces their financial infrastructure. Elena Minton, Fractional CFO at SFT Consulting, operates precisely at this high-stakes intersection of finance and operations. With over 20 years of experience, including more than a decade dedicated to natural food and beverage brands, Elena helps founder-led, venture-backed startups scale securely from early-stage ideas to national distribution and successful exits.
After building a strong foundation with Fortune 500 companies, Elena made an intentional pivot toward her passion for the better-for-you CPG space, even earning an MA in Food Studies and Policy from NYU. She joins the show to share her tactical approach to protecting margins in high-volume, low-margin retail environments, managing complex trade spend, and building the back-end infrastructure required for sustainable profitability.
Inside the Episode:
- Elena discusses her transition from Fortune 500 finance to the fast-moving world of natural food and beverage startups.
- How Elena partners cross-functionally with supply chain and sales teams to build standard operating procedures (SOPs) that prevent costly inventory and cash flow mismatches.
- Why financial literacy and clean data are the ultimate tools for helping founders make confident, long-term strategic choices.
Connect here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
It is rare to find a food brand founded by a climate scientist, but Maddie Hamann is using her scientific background to completely change how we think about a kitchen staple. As Co-Founder and Director of Marketing at PACHA Bread, Maddie transitioned from a career in Earth Science (holding a PhD from the prestigious Scripps Institution of Oceanography) to marketing because she wanted to make a direct, immediate impact on climate change through the business world.
By stripping bread down to its absolute essentials, PACHA has created a Certified Organic, gluten-free buckwheat sourdough using just two simple ingredients: sprouted buckwheat and sea salt. Maddie joins the show to discuss how she translates complex environmental science into a compelling brand narrative, why soil health is the key to the future of food, and what it takes to build a truly sustainable CPG brand from the soil up.
Inside the Episode:
- Maddie shares her journey of leaving academia and Earth Science to fight climate change directly through sustainable food entrepreneurship.
- How PACHA engineered a delicious, allergen-friendly sourdough without any of the binders, fillers, seed oils, or preservatives that dominate the gluten-free market.
- A breakdown of how PACHA communicates deep sustainability values to everyday shoppers without sacrificing the ultimate selling point: making food that tastes incredible.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Some of the most common health challenges are the ones people are least likely to talk about, but Carli Roth is on a mission to change that. As Co-Founder and Head of Community at Norms, Carli is bringing empathy, clinical credibility, and real-life relatability to a category that has traditionally been defined by clinical coldness and social stigma: hemorrhoids and "unmentionables."
With a powerful background in building networks for women entrepreneurs at the Female Founder Collective, Carli uses her deep expertise as a community builder, investor, and advocate to ensure Norms speaks authentically to women navigating pregnancy, postpartum, and other key life stages. She joins the show to discuss how she is tackling stigmatized self-care, building an inclusive brand voice in a sensitive category, and replacing shame and guesswork with maximum-strength, FDA-compliant relief.
Inside the Episode:
- Carli shares the inspiration behind Norms and how the brand is dismantling the stigma around everyday health issues starting with the butt and moving to the gut.
- How Carli's experience leading community at the Female Founder Collective and angel investing shaped her tactical approach to launching a consumer product.
- The strategy behind pairing highly relatable, stigma-free marketing with rigorous, FDA-compliant product development.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Gourmet gifting received a massive upgrade when Rachel Solomon Fascitelli set out to solve a major logistical puzzle: how to ship a fully arranged, picture-perfect charcuterie board across the country. As Co-Founder and Co-CEO of Boarderie, Rachel has helped build the fastest-growing edible gifting company in America, pioneering a brand-new category in the gourmet food market since its launch in 2021.
After graduating from Barnard College and honing her business acumen in New York City's finance sector, Rachel brought a highly strategic mindset back to her home state of Florida to launch the brand. She shares how she and her team transformed a labor-intensive culinary craft into a nationwide shipping success story, making beautiful, ready-to-graze boards a staple for celebrations across the country.
Inside the Episode:
- How Boarderie identified a massive whitespace in the corporate and personal gifting market by combining premium culinary quality with ultimate convenience.
- Rachel discusses the engineering and logistical innovations required to ship the first and only fully arranged cheese and charcuterie boards nationwide without losing their visual appeal.
- Why keeping customer experience and high-quality sourcing at the center of operations is key to becoming a beloved part of people's special occasions.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Long before they ever bottled a drop of wine, Erica Small and Nikki Huganir built a rosé-first movement. What started in 2013 as a lifestyle brand fueled by humor, design, and a shared love for pink wine has evolved into a massive consumer favorite. Today, Yes Way Rosé is a category leader, ranking as the fourth best-selling rosé overall in the US with more than 13 million bottles sold.
Leveraging their backgrounds in fashion, media, and design, Erica and Nikki have taken a uniquely founder-driven approach to an industry that traditionally takes itself way too seriously. They share how they bridged the gap between a highly engaged digital community and national retail shelves, working alongside strategic partners in the South of France to create a high-quality, crisp, and accessible wine that fits naturally into everyday life.
Inside the Episode:
- How Erica and Nikki cultivated a loyal, humor-driven audience for five years before launching their namesake wine in 2018.
- The strategy behind building an instantly recognizable brand that uses culturally relevant storytelling and bold design to make great wine feel fun and welcoming.
- How the brand has thoughtfully expanded its portfolio over the past eight years, moving from traditional bottles to cans, single-serve formats, and their 2026 releases of a non-alcoholic rosé and half bottles.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
A truly great snack is hard to find, but Laura Shafferman has cracked the code with a combination that is exactly what the brand name implies. As the Founder of Legally Addictive Foods, Laura has turned a unique recipe of crackers, salted toffee, chocolate, and sea salt into an insanely delicious cookie sensation. Based in Western North Carolina, this woman-owned brand has grown from a creative kitchen concept into a mainstream favorite.
Laura's focus on quality and undeniable flavor has taken Legally Addictive into close to 2,000 retailers, hotels, and venues nationwide. She shares the journey of scaling her independent snack brand and what it takes to land major distribution partnerships, including their recent launch into JetBlue's premium Mint experience.
Inside the Episode:
- Laura shares how she took a beloved, nostalgic treat popular in different parts of the country and packaged it for retail by combining crackers, chocolate, and sea salt into an upscale snack experience.
- How Laura made a major career change ten years ago, stepping away from her previous path to build a business that allowed her to fully lean into her creativity and entrepreneurial spirit.
- An inside look at how Legally Addictive landed on store shelves, luxury hotel menus, and ultimately into the skies with JetBlue's Mint experience.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
The landscape of local commerce is being revitalized through the world's largest online wholesale marketplace. Jennifer Burke, Chief Revenue Officer at Faire, has been a driving force behind the platform's mission to connect independent brands with the retailers that help them grow. Since joining in 2019, Jen has scaled Faire's North American Revenue organization from its early stages, building a sales culture deeply rooted in customer obsession and intentional growth.
With a career spanning leadership roles at ClassPass, Bain & Company, MasterClass, and Disney, Jen brings a unique strategic perspective to the challenges of scaling a global marketplace. She shares how Faire is leveling the playing field for indie founders, providing the tools and community needed to keep local retail vibrant and competitive in a digital age.
Inside the Episode:
- An overview of what Faire is and how the platform works to connect independent brands with local retailers to ensure small businesses can compete and grow.
- A look at how Faire is using technology to empower small businesses to compete with big box retailers by streamlining the wholesale process.
- Practical advice on how to get started with Faire, beginning with a deep understanding of your brand identity and audience to create a robust, high-converting selling page.
Learn more about Faire here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
The candy aisle is getting a much-needed jolt of tart, globally inspired flavor. Bella Hughes, Co-founder and Chief Revenue Officer of Better Sour, is the entrepreneurial force behind the award-winning gummies that are shaking up the snack world. Born and raised in Hawai'i, Bella and her lifelong best friend founded Better Sour to celebrate the diverse, tart flavors they grew up with and encountered through their global travels.
Bella brings a unique perspective to consumer innovation, blending nearly two decades of experience as a cultural strategist and art curator with a proven track record of building successful brands. Now found in over 4,000 stores nationwide, Better Sour is proving that there is a massive appetite for snacks that prioritize cultural representation and high-quality, USA-manufactured ingredients.
Inside the Episode:
- How two best friends turned a shared obsession into a rapidly scaling brand by identifying a lack of innovation in the sour space, specifically creating sophisticated, globally inspired gummies for grown-up palates.
- A deep dive into the journey of a serial founder and advisor, sharing the lessons learned from building multiple successful ventures in the food and beverage space.
- A look at how the brand prioritized visibility across a wide range of retailers early on to build mass brand awareness and prove the broad appeal of their globally inspired flavors.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Most people use toilet paper several times a day without a second thought, but the environmental cost of traditional tree-based paper is staggering. Deeva Green (Co-Founder and Head of Sustainability) and Lee Reitelman (Co-Founder and CEO) are the duo behind PlantPaper, a brand that spent three years in research and development to create a silky, soft, and strong alternative that leaves no trace.
By prioritizing ingredients and sustainability with the same rigor usually reserved for the food industry, Deeva and Lee have built a toxin-free, tree-free brand that challenges the status quo of the paper goods industry. From Deeva's roots in environmental policy and Columbia's Sustainability Management program to Lee's background in brand building and operations, they share how they've turned a domestic staple into a powerful force for positive social change.
Inside the Episode:
- The extensive R&D process required to create a tree-free product that doesn't compromise on performance, featuring a unique "dabbing and grabbing" design.
- Lee discusses the transition from the sustainable food space to paper goods, applying a "clean label" mindset to a category that has long been overlooked.
- Deeva shares how her connection to Canada's ancient forests and her studies at the London School of Economics fueled her mission to use entrepreneurship as a tool for environmental advocacy.
Ready to make the switch to tree-free? Visit plantpaper.us and use code KELLYB25 for 25% off your first order of a subscription.
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Navigating the financial demands of a national retail launch is one of the most significant hurdles for any emerging brand. Sam Stutzman and Jackie Bae of Lunr Capital are helping founders solve this puzzle through commitment based, non-dilutive inventory financing. By providing the capital needed to fund production ahead of retail demand, Lunr allows brands to manage cash flow and scale without giving up equity.
Sam and Jackie bring extensive experience from their time at Target, where they managed high stakes merchandising, inventory operations, and retail media strategies. They share how their deep understanding of the retailer's perspective now helps brands at Lunr act as strategic partners rather than just a source of capital.
Inside the Episode:
- An overview of how commitment based, non-dilutive financing works and why it is a vital tool for brands scaling in retail environments.
- How Lunr utilizes its network and retail-specific experience to serve as a strategic partner for founders navigating the complexities of expansion.
- Practical advice for brands on what financial partners and retailers look for when assessing a company's readiness for growth.
Connect here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
The way we interact with our homes is changing, and Suze Dowling is at the forefront of that shift. As the Co-Founder and Chief Brand Officer of Pattern Brands, Suze is building a modern "house of brands" designed to help people enjoy daily life at home. One of the stars of this family is GIR (Get It Right), a brand that has revolutionized the kitchen tool category with its high performance, platinum cured silicone essentials.
Suze shares how Pattern Brands identifies and scales businesses that prioritize thoughtful design and functional excellence. By bringing brands like GIR into their ecosystem, Pattern is creating a cohesive world of products, from the kitchen to the living room, that solve tiny frustrations and make the rituals of home life more satisfying.
Inside the Episode:
- Suze discusses the strategy of building a multi-brand platform focused on the home and how they select brands that align with their mission of design and durability.
- A look at how GIR's philosophy of "Getting It Right" fits into the Pattern family, focusing on tools that are easy to clean, heat resistant, and built for real life cooking.
- How being part of the Pattern Brands ecosystem allows individual brands like GIR to thrive through shared expertise in branding, operations, and customer experience.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
When Ashley Cameron's son was diagnosed with Kawasaki Disease, baking cookies became more than just a kitchen activity; it became a vital source of comfort and connection during a difficult recovery. Those family moments and recipes eventually grew into Love&Cookies, which has quickly become one of the fastest-growing names in the frozen cookie dough category.
Ashley leads the brand with a deep commitment to community and philanthropy. Since its inception, Love&Cookies has partnered with the Kawasaki Kids Foundation, ensuring that every step of the brand's growth also supports a larger mission. Now available in major retailers like Sprouts, Wegmans, H-E-B, and Harris Teeter, Love&Cookies is proving that a brand built on heart can lead to serious retail success.
Inside the Episode:
- How a family's personal health journey transformed a simple bonding activity into a rapidly scaling frozen dough brand.
- Insights into the challenges and triumphs of entering the competitive frozen category in retailers like Wegmans and H-E-B.
- Ashley talks about the value of her children seeing the reality of hard work firsthand, including the hardships and resilience required to build a business from the ground up.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Building on a deep family history of farming in Punjab, India, co-founder Pooja Chopra is redefining what it means to lead a clean beauty brand. Alongside her mother and co-founder Jessica, Pooja launched Mudita Earth to combine farm grown ingredients with modern cosmetic science. While currently pursuing her MBA at the University of Chicago Booth School of Business, Pooja is scaling the brand across hundreds of retail locations, driven by a mission to provide affordable and accessible clean beauty for people of color.
At the heart of Mudita Earth is a data driven approach to sustainability and inclusivity. Pooja shares how her heritage in Punjab and her appreciation for low waste practices led to the creation of a botanical skincare line that fills a glaring gap in the beauty industry. It is a story of a mother daughter duo working to ensure that clean, sustainable beauty is empowering and inclusive for everyone.
Inside the Episode:
- The origin story of the brand, starting with Jessica handcrafting botanical products at home before scaling the mission into a professional skincare line.
- How the early success and positive community feedback at local farmer's markets paved the way for a pitch at Walmart, sparking the brand's strategic focus on retail.
- Pooja discusses how utilizing high quality ingredients sourced directly from their own family farms allows them to offer premium, effective skincare at an accessible price point.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Investor and certified integrative health coach Alaina Sparks is a systems thinker working at the intersection of health, capital, and everyday life. After a distinguished 15 year career at Deloitte, where she led global financial relationships, designed innovation strategies, and built the firm's fintech practice, Alaina recognized a critical imbalance: capital powerfully shapes opportunity, yet an incredibly small fraction of it flows to women founders.
In 2021, Alaina launched Furthermore Ventures, an investment platform specifically designed to back women led companies building healthier solutions across the everyday sectors that drive long term outcomes. Through Furthermore and her reflective health platform, what sustains us, Alaina explores how daily life quietly shapes wellbeing and how shifting the flow of capital can build a better future for everyone.
Inside the Episode:
- How Furthermore Ventures functions as an investment platform that organizes syndicates of angel investors and aligned partners to back better-for-you, women led companies in food, agriculture, and everyday goods.
- Alaina shares the personal health journey and professional reflections that inspired her to bridge the gap between wellness and venture capital, focusing on how daily life impacts long term vitality.
- How leading fintech and global ecosystem strategies provided the foundational "systems thinking" required to build a modern investment platform.
Connect here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
Having grown up on a sixth generation pork farm, Cassie Maschhoff spent a decade building a career in tech strategy and marketing at Google and Waze before returning to her family roots. Alongside her sister Chelsey, a Culinary Institute of America graduate and professional chef, she co-founded Lottie's Meats. Together, they are elevating pork in a clean and creative way, transforming a traditional staple into a premium, protein packed sausage brand that brings both flavor and fun to the kitchen.
By blending professional culinary expertise with high level operations and marketing, Cassie and Chelsey have built a brand that prioritizes both quality and convenience. Cassie shares the story of how they merged their respective backgrounds in award winning kitchens and tech giants to launch a sister owned business that is now making waves in the premium meat category.
Inside the Episode:
- Cassie discusses how she and her sister are challenging the historically male dominated pork industry by bringing a fresh, sister owned perspective to a traditional category.
- How Chelsey's culinary training and Cassie's strategic background create the perfect foundation for a modern food brand.
- Insights into the operational side of scaling a premium brand into major retailers like Target and Misfits Market.
Shop at 200+ Targets & Nationally at Misfits Markets
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!
As a third generation farmer and VP of Agriculture, Bryce Lundberg continues a legacy that began in 1937: a promise to leave the land better than he found it. Alongside him, CEO Suzanne Sengelmann leverages 30 years of brand building expertise, including leadership roles at Clorox and Angie's Boomchickapop, to transform this nearly 100 year old family farm into a consumer relevant powerhouse. Together, they have positioned Lundberg Family Farms as a leading U.S. Regenerative Organic Certified® brand, proving that land restoring practices and premium taste go hand in hand.
The farm's commitment to habitat preservation and soil health is matched only by Suzanne's mission to make the brand behave with the agility of a startup. Bryce and Suzanne share how the Lundberg family tends to soil, air, and wildlife as carefully as their crops, and how a purpose driven strategy is bringing high quality rice varieties and snacks to a new generation of conscious eaters.
Inside the Episode:
- Bryce shares the specific farming practices that allow Lundberg to restore land and preserve habitats while growing award winning rice.
- Suzanne discusses the strategic transformation of a multi-generational family business into a modern, consumer facing brand.
- The importance of maintaining a single, "true north" purpose when scaling a business that prioritizes the environment as much as the bottom line.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Co-founders Oliver Sindlev and Frederic Naayem are longtime food and beverage entrepreneurs who noticed a persistent problem in the confection aisle. For too long, "healthier" candy felt like a compromise in flavor, while legacy brands remained stuck in a cycle of artificial ingredients and refined sugars. To bridge this gap, they launched Smood Sweets, a modern brand that uses real fruit as the hero ingredient to deliver the nostalgic taste and texture of classic candy.
Best known for its candy-coated dates, Smood Sweets has already made a massive splash with a nationwide launch at Target. Oliver and Frederic are challenging legacy players by sitting at the intersection of better-for-you and fun-for-you, proving that nature can be brought back into the candy bowl without losing the joy of indulgence.
Inside the Episode:
- Why Oliver and Frederic chose the date as the foundation for their candy and how they achieved a texture that rivals traditional sweets.
- The founders share their journey of developing a product that satisfies both health-conscious requirements and the craving for true indulgence.
- How their previous experience in functional foods allowed them to identify and solve overlooked gaps in the candy market.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When one of Yough!'s co-founders was diagnosed with Ulcerative Colitis and told he would have to give up pizza, he knew there had to be a better way. This challenge led him to the viral two-ingredient dough trend, which sparked the creation of a brand that rethinks frozen favorites through the power of Greek yogurt. Together, co-founders Michael Rolland and Jason Miller have built a better-for-you food brand that prioritizes high protein and clean, simple ingredients without losing the light, fluffy texture that pizza lovers crave.
By utilizing a first-of-its-kind Greek yogurt dough, Yough! delivers 40 to 50g of protein and fewer calories than traditional options. Michael and Jason are driving the brand's rapid momentum through playful branding and an engaging online community, leading to a nationwide presence in Target and Sprouts Farmers Market as they continue their mission to make pizza accessible for everyone.
Inside the Episode:
- How a personal health journey with Ulcerative Colitis served as the catalyst for creating a gut-friendly, high-protein alternative to traditional dough.
- Why the combination of Greek yogurt and simple ingredients creates a nutritional profile of 40 to 50g of protein while maintaining a light texture.
- Michael and Jason discuss their strategy for using fun, engaging content to build a loyal community in the competitive frozen food aisle.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When Ani Widham founded Nurtured with Nature in 2023, she set out to solve a problem every busy parent faces: the difficulty of finding quick, stress-free meals that are actually healthy. Frustrated by the "scary," unrecognizable ingredients found in most packaged foods, Ani created a brand rooted in radical simplicity. Its flagship frozen pancakes are made with just four unprocessed organic ingredients, proving that convenience doesn't have to come at the cost of nutrition.
Now available in grocery stores across New York, Connecticut, and Pennsylvania, Nurtured with Nature is quickly becoming a freezer staple for families who value transparency. In this episode, we discuss Ani's journey from a diverse career in tech and finance to the test kitchen, and how her "no-compromise" approach to ingredients is making a tangible difference in people's lives.
Inside the Episode:
- How Ani's lifelong love for healthy eating met the reality of motherhood, leading her to realize she could batch-cook and freeze these nutritious meals for life on the go.
- Ani's background in climate tech and financial services, and how it influences her innovative approach to product development and business operations.
- The strategy behind expanding into grocery stores throughout the Northeast and building a brand that busy families trust.
Find Nurtured with Nature Near You!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
For husband-and-wife team Sarah and Brett Bowlin, years of long-distance hiking and remote travel led to a frustrating realization: the beauty of the landscape rarely matched the quality of the food in their packs. Tired of nutritionally empty, overly processed meals that felt disconnected from the joy of a shared table, they founded Bowl & Kettle. Based in Colorado, the company is redefining outdoor nutrition by bringing culinary intention and whole ingredients to the freeze-dried category.
Since its launch in 2024, Bowl & Kettle has evolved from a scrappy founder-led experiment into a nationwide community of adventurers. Sarah joins us to discuss how they carefully adapt real dishes to the freeze-drying process without sacrificing taste or nourishment. It is a conversation about the philosophy that meaningful moments in the outdoors deserve food that feels just as thoughtful and alive as the places where it is eaten.
Inside the Episode:
- Sarah's professional background in consumer research and how it provided the ideal foundation for identifying market gaps and building a brand that truly resonates with the modern adventurer.
- The technical and creative process of taking real, whole-ingredient recipes and adapting them for freeze-drying while maintaining bold seasoning.
- Why Bowl & Kettle remains hands-on with production and recipe development while scaling to meet the needs of a loyal community of travelers.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When Pooja Bavishi founded Malai in 2015, she set out to do more than just make dessert; she wanted to be in the business of delivering happiness. Inspired by the aromatic spices of her first-generation Indian-American upbringing—like ginger, saffron, and cardamom—Pooja has built a Brooklyn-based brand that is revolutionizing the frozen treat category. By blending rich cultural heritage with innovative, eggless formulations, Malai offers an indulgence that is simultaneously nostalgic and entirely unique.
Malai's ice creams are celebrated for their robust flavors and creamy textures, available in a variety of forms from kulfi pops to ice cream sandos. In this episode, we discuss Pooja's journey from a Brooklyn startup to a multi-city scoop shop operation and how she leverages her deep culinary and business expertise to keep Malai at the forefront of innovation.
Inside the Episode:
- How the vision for Malai started more than 10 years ago, fueled by Pooja's lifelong sweet tooth and a deep fascination with the hospitality and joy that surrounds sharing desserts.
- How Pooja uses traditional South Asian ingredients to create "robust" flavor profiles that challenge the standard vanilla and chocolate norms.
- The strategic roadmap behind moving from a Brooklyn startup to a multi-city scoop shop operation with regional grocery distribution.
Find Malai Near You!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
In 2018, Kiernan Laughlin co-created Deep Indian Kitchen, scaling it into the #1 frozen Indian brand in the U.S. and reaching over 26,000 stores. Building on that success, he created and launched Deep Brands in 2026, a family of cuisine-focused brands dedicated to increasing accessibility for global flavors. As General Manager, Kiernan brings 20 years of CPG leadership from giants like Unilever and Gorton's Seafood to a platform that prioritizes authenticity above all else.
Deep Brands, a subsidiary of the three-generation family company Deep Foods Inc, operates with a unique "one cuisine per brand" philosophy. This allows brands like Deep Indian Kitchen and the newly launched Tem Toa (the first frozen brand dedicated exclusively to Thai cuisine) to represent their cultures with bold, restaurant-quality flavors. In this episode, we discuss the commitment to making products from scratch using traditional recipes and how every purchase supports the Deepkiran Foundation to provide education for children in rural India.
Inside the Episode:
- The operational complexity of using traditional recipes and high-quality ingredients to replicate a true restaurant experience at home in minutes.
- Kiernan's strategic roadmap used to take Deep Indian Kitchen from a 2018 launch to the top-selling frozen Indian brand in America.
- A look at the 2026 launch of the first frozen food brand dedicated exclusively to Thai cuisine and the challenge of bringing those specific flavors to the freezer aisle.
Shop Tem Toa here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When Liz Zwillinger and her co-founder Joey Zwillinger looked at the supplement industry, they saw a glaring gap in how women's health was being addressed. Most products offered a one-size-fits-all approach, ignoring the profound ways a woman's nutritional needs shift across different life stages. This realization led to the birth of Biologica, a wellness brand dedicated to creating science-backed formulations tailored specifically to reproductive years, perimenopause, and post-menopause.
By focusing on the biological realities of hormonal health, Liz is helping women navigate their wellness journeys with clarity and precision. In this episode, we dive into the entrepreneurial journey of building a mission-driven supplement brand and why targeting specific life stages is the future of the women's health category.
Inside the Episode:
- Why Liz and Joey decided to move beyond generic multivitamins to create products that reflect the actual physiological changes women experience over time.
- The challenges and rewards of developing science-backed formulations in a crowded and often confusing supplement market.
- Why personalization is no longer a luxury but a necessity for women looking to optimize their long-term health and human performance.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When Kimberle Lau became lactose and egg intolerant and faced a high risk for breast cancer, she didn't give up on her love for treats; she reinvented them. As an Asian American mom of two, Kimberle turned her personal health journey into a mission-driven business. Today, Bake Me Healthy is a leader in the allergy-friendly space, proving that indulgent baking can be both inclusive and sustainable.
By utilizing upcycled ingredients, Kimberle is fighting food waste while ensuring her mixes and cookies are gluten-free, vegan, and free from the top 9 allergens. In this episode, we discuss the courage it takes to pivot careers for a passion project and how Bake Me Healthy is bringing the joy of a delicious, worry-free bite to kitchens everywhere.
Inside the Episode:
- How Kimberle's personal health challenges inspired her to leave the traditional path and build a brand centered on wellness.
- Why Bake Me Healthy incorporates upcycled ingredients to create a more sustainable food system while maintaining premium flavor.
- Lessons learned while scaling a brand that reflects her values as a parent and a health advocate.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When Esther Hallam couldn't find a clean, organic formula option for her own daughter, she didn't just settle for what was on the shelf; she used her decades of product management expertise to build a better one. With a career spanning giants like Google, Gilt, and Travelocity, Esther applied the same rigorous problem-solving approach to the nursery. Today, as the Founder and CEO of Nara Organics, she is setting a new global benchmark for what we feed our children.
Nara Organics is a pioneering brand featuring the first-of-its-kind USDA-certified organic whole milk formula. By ditching the standard fillers like palm oil, soy, and corn syrup in favor of whole milk fats and naturally occurring MFGM for brain development, Esther is providing parents with a Clean Label certified alternative that actually mimics nature. In this episode, we discuss her journey from Y Combinator to the forefront of the infant nutrition revolution and how she's supporting over 1 million parents through the Nara Baby ecosystem.
Inside the Episode:
- How Esther's background at Google and Jetblack prepared her to navigate the highly regulated world of infant formula.
- Why Nara is manufactured in Germany to meet the highest safety and quality standards, including over 2,000 tests for purity and an FDA registration.
- Why Esther refused to settle for industry-standard shortcuts, leading to a formula with no palm oil, no soy, and no corn syrup.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
After moving to the U.S. from Lebanon in 2020, Karim Khalil noticed that labneh on American shelves didn't resemble the traditional version he grew up with. Drawing on his background in engineering and global operations, he founded Yaza to bring authentic, thoughtfully redefined Mediterranean foods to the market.
Yaza provides the cleanest labneh by using centuries-old straining methods instead of milk powders or thickeners. In this episode, we discuss Yaza's massive January 2026 rebrand and how Karim leveraged two years of customer feedback to transform an early-stage startup into a brand built for long-term household recognition.
Inside the Episode:
- How Karim's move from Lebanon and his diverse business experience across Africa shaped his vision for a culturally resonant food brand.
- The operational strategy and grit required to take a traditional staple from a local startup to nationwide distribution in over 2,000 doors.
- A look inside Yaza's full brand rebrand and how Karim leveraged two years of consumer insights to prepare for national scale.
Find Yaza near you!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Jessica Dimcevski didn't set out to build another bloated, political agency. As the Founder and Creative Director of Blurr Bureau, she created an independently owned global brand studio designed to move at the high-velocity speed modern founders actually need. Operating between New York and Australia, Jessica has pioneered a "venture partner" model that assembles world-class talent specifically for each project, ensuring that every brand she touches reaches its full creative and commercial potential.
From high-growth CPG to global entertainment spaces, Jessica's work is defined by a "culturally-led" approach that drives real-world results. Whether it's launching Flings—the snack brand that famously outsold Pop-Tarts in velocity within weeks of hitting Target shelves—or serving as the preferred venue branding partner for Live Nation globally, Jessica is proving that brands shouldn't just look good; they should challenge their entire category.
Inside the Episode:
- Why Jessica ditched the traditional agency model for a streamlined, high-impact studio that prioritizes speed and world-class talent.
- The creative process behind crafting the brand worlds for Society De La Rassi, Yes! Apples, and the global wellness brand Bed Intentions.
- Jessica's philosophy on building "velocity-driven" brands that scale into massive commercial wins.
Connect here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When best friends and sorority sisters Sydney Attis and Mikayla Garcia graduated from Arizona State University, they didn't just leave with degrees, they left with a creative partnership that would eventually disrupt the beverage industry. After cutting their teeth running a social media marketing agency, the duo realized they wanted to apply their storytelling expertise to a tangible product of their own. The result? Just Call Me Shirley, a ready-to-drink canned cocktail that gives the nostalgic Shirley Temple a premium, spirited twist.
Since launching in early 2025, Sydney and Mikayla have proven that being "disruptors" is in their DNA. From winning The UPS Store® Small Biz Challenge grand prize out of 6,700 applicants to raising over $115K through crowdfunding, these powerhouse entrepreneurs are making massive waves in a male-dominated industry. In this episode, we discuss how they leveraged their marketing backgrounds to build a nationwide community of "Shirley lovers" and what it takes to scale a female-led brand across state lines.
Inside the Episode:
- How Sydney and Mikayla's experience running a marketing agency gave them the "unfair advantage" needed to launch a consumer brand from scratch.
- The inspiration behind taking a childhood classic and elevating it into a premium, ready-to-drink cocktail for the modern consumer.
- Why Sydney and Mikayla view "Just Call Me Shirley" as more than just a drink, but a lifestyle brand built on friendship and creativity.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
For over 14 years, John Scheer has sat at the intersection of business strategy, culture, and creative systems. As the Co-founder and Chief Creative Officer of Herman-Scheer, he has become a trusted advisor to founders and CEOs looking to shape the future of health, wellness, and human performance. Based in Los Angeles, his strategic branding consultancy doesn't just build brands; it transforms them into cultural mainstays that make generations healthier and happier.
From zero-to-one startups to enterprise giants, John and his team have partnered with category-defining names like Olipop, Bobbie, Neuro, and Lifeforce. In this episode, John breaks down the "Herman-Scheer" approach to the full brand ecosystem—from insights and identity to packaging and digital experience—and explains why the most successful brands grow not just faster, but more meaningfully.
Inside the Episode:
- Why Herman-Scheer focuses exclusively on brands that impact human performance and well-being.
- A deep dive into why strategy, identity, and measurement must work in harmony to dominate shelves and screens.
- John's philosophy on why "fast" isn't enough and how to build a brand that resonates deeply with modern culture.
Connect here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Caroline Foulk didn't set out to join the beer industry. A graduate of USC's Narrative Writing program, her early career was spent on national tours with artists like The Isley Brothers and Marc E. Bassy. But when the pandemic paused the music industry in 2020, a "temporary" stint helping her family launch Wagon Wheel Brewing Company turned into a six-year obsession with the business of brewing. Along the way, Caroline traded tour buses for real estate finance certificates and construction sites, building the foundation for her own disruptive brand: Beer Girl.
Launched in 2024 alongside her husband, Griffin Foulk, Beer Girl is the answer for those who love the ritual of a cold beer but hate the heavy, bloated aftermath. Inspired by Caroline's own experience navigating an autoimmune condition while running a brewery, the Laguna Beach–based brand offers a crisp, easy-drinking alternative. In this episode, Caroline shares how she translated the "hustle" of the music world into a sophisticated, better-for-you beverage brand that refuses to sacrifice flavor for function.
Inside the Episode:
- How Caroline's background in narrative writing and the music industry shaped her unique approach to brand storytelling in CPG.
- How navigating an autoimmune condition led to the creation of a "gluten-reduced," zero-sugar lager that actually tastes like beer.
- Caroline's mission to build an inclusive, lifestyle-driven brand that resonates with a new generation of health-conscious drinkers.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When Hailey Swartz co-founded Actual Veggies in 2020, she wasn't looking for a lab-grown "bleeding" burger. Instead, she and her co-founder, Jason, set out to solve a common frustration: a grocery aisle filled with highly processed, bland, and preservative-heavy imitation meats. Driven by a mission to make real food as craveable as it is nutritious, Hailey has led the brand from a kitchen-table idea to a category-defining powerhouse.
By prioritizing fresh, chef-crafted recipes that use only recognizable vegetables—and absolutely no fillers or fake meats—Hailey and Jason have turned a commitment to clean ingredients into a nationwide success. In this episode, Hailey shares the strategy behind the brand's explosive 732.5% growth and how they maintain their "what you see is what you get" philosophy while scaling to over 7,500 retailers.
Inside the Episode:
- Why Hailey and Jason bet on whole, vibrant ingredients at a time when the industry was obsessed with lab-grown alternatives.
- The operational hurdles and triumphs of achieving distribution in every single U.S. state within just a few years of launching.
- How Actual Veggies is expanding its mission with new, family-friendly innovations like "Dino Nuggets" made from real plants to win over the next generation of eaters.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
When Rebecca Schwartz Smith became a mother, she realized that while the world focuses on the baby, the mother's recovery is often an afterthought. Despite the significant nutrient depletion that follows childbirth, Rebecca found a market saturated with lactation-only products, leaving a massive gap for full-spectrum postpartum healing. Drawing on over a decade of brand-building experience, she founded Mamala Organics to create the first-ever functional Support Snacks™.
Developed alongside registered dietitians and food scientists, Mamala is more than just a snack brand—it's a pioneering women's health platform. By combining evidence-based nutrition with the convenience of whole-food ingredients, Rebecca is on a mission to support women through their most biologically demanding stages, from menstruation to menopause. In this episode, we discuss how she is defining a new category in functional nutrition and why "noshing well" is a critical act of self-care for every woman.
Inside the Episode:
- Rebecca shares the personal journey that led her to identify the lack of nutrient-dense, recovery-focused foods for mothers.
- How Mamala makes it easy to heal and thrive with delicious, organic, whole-food snacks designed for the busiest chapters of life.
- Rebecca's vision for scaling Mamala to support women's health through every milestone, including menstruation and menopause.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
In 2017, Veronica del Rosario and her co-founder Matt Michaelson started with a simple, high-stakes mission in a tiny NYC kitchen: to stop feeding cats "mystery meat." Today, Smalls has transformed from a home-cooked experiment into a full-scale movement, redefining what it means to care for a cat in the modern world. As Co-founder and Chief Brand Officer, Veronica has been the visionary behind a brand that refuses to compromise on quality, whether it's in the bowl or the home.
Smalls is built on the belief that cats deserve human-grade nutrition and humans deserve a home that reflects their style. From high-protein, fresh meals developed with animal nutritionists to ergonomically designed accessories, Veronica is proving that pet care can be both intentional and beautiful. In this episode, she shares how they scaled a "fresh-first" philosophy and why they are expanding beyond the plate to enhance the shared spaces between cats and their people.
Inside the Episode:
- The science and strategy behind creating high-protein, complete, and balanced meals that ditch the fillers for ingredients you can actually recognize.
- How to cultivate a loyal community of cat lovers by leading with style, intention, and a deep understanding of the modern feline ritual.
- Veronica's perspective on how the pet industry is shifting toward longevity and higher standards for our "roommates."
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
This week on Emerging Brands Podcast®, I am kicking off a high-energy, 3-part recap of Natural Products Expo West 2026. To dive into the highlights, I'm joined by my friend and co-host Danielle Calabrese, founder of It's All Happening, to pull back the curtain on the community moments that defined the show.
In Part 1, we're recapping the activations we helped bring to life in Anaheim—from high-stakes pitch competitions to the return of our favorite community tradition. We explore how 75+ women showed up for a networking activation at the Innovation Summit with only 12 hours of notice and why the energy behind this year's events is proof that the CPG industry is hungrier than ever for real, human connection.
Inside the Episode:
- How a last-minute networking activation for women in CPG turned into a massive community win, proving that the desire for connection outweighs the need for long lead times.
- Behind the scenes of emceeing the Expo West Pitch Slam and the emerging brands that caught our eye, including Folkland Foods, Good Wolf, pi00a, Farmwell Drinks, Ulu Foods, Sweeter Collective, Blueshift Nutrition, and Better Together Foods.
- Highlights from our panel of experts—Jamie Borteck, Lauren Ressel Castro (CVS Health), and Jessie Kimsey (Misfits Market)—on what it takes to stand out in a crowded market.
- Recapping our pizza happy hour with 500+ RSVPs, featuring a La Rossi Pizza topping bar with Fishwife, Cotto, and Showoff, plus treats from Wobble and Cravings by Chrissy Teigen.
- A look at the beverage partners who fueled our community moments, including the sophisticated flavors of Ghia and Esprizio.
I hope you enjoy this first look into the best of Expo West! Stay tuned for Parts 2 and 3.
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
In Part 3 of this week's recap of Expo West, I'm joined one last time by Danielle Calabrese, founder of It's All Happening, to close out our coverage of the industry's biggest event. After diving into community and strategy, we're shifting our focus to the "what"—the actual products, ingredients, and innovations that defined the show floor in 2026.
In this final episode, we break down the most impactful trends we spotted and what these shifts mean for the future of food and beverage. From category reinventions to the emerging ingredients poised to take over retail shelves, Danielle and I share the brands that caught our attention and a sneak peek at the client projects we're currently developing that align with these movements.
Inside the Episode:
- A deep dive into the biggest shifts at Expo West 2026, from innovative ingredient profiles to the new formats changing how we eat and drink.
- Highlights of our favorite brand discoveries from the show floor and why these specific founders are poised to win with both consumers and retailers.
- How established categories are being reimagined for a new generation of shoppers looking for both functionality and flavor.
- A sneak peek at the upcoming client brands we're working on that are perfectly positioned to lead the trends we saw in Anaheim.
- Our final thoughts on what this year's energy says about the state of the CPG industry heading into the rest of 2026.
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
In Part 2 of this week's recap of Expo West, I'm back with Danielle Calabrese, founder of It's All Happening, to take you directly onto the show floor. While Part 1 was about the massive community events, this episode explores the strategic reality for early-stage brands navigating the world's largest natural products trade show.
We're going behind the scenes of what it looks like when emerging brands step into the spotlight for the first time. Using real-time examples from my clients Cotto and Wobble, who sampled their products throughout the week, Danielle and I break down how founders can build genuine awareness and "meaningful buzz" long before they hit retail shelves.
Inside the Episode:
- Insights from the sampling activations for Cotto and Wobble and how early-stage brands can maximize their presence at the show.
- Why the way you share your product matters just as much as the product itself, and how to turn a quick taste into a lasting industry connection.
- A breakdown of the vital discussions happening both on and off the floor with buyers, investors, and fellow founders.
- Practical advice for early-journey founders on how to navigate the overwhelming scale of Expo West without losing sight of your specific goals.
- How to leverage the show's energy to create a foundation for your upcoming retail launch.
I hope these lessons from the floor help you map out your own brand's future. Stay tuned for Part 3!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
From her early days as a pastry chef to her two decades at Whole Foods Market, Holly Long has spent her career championing the people behind the products. As the former Principal Forager for Whole Foods, Holly became a legendary advocate for local and emerging brands, guiding them through the complexities of market entry. Today, she brings that same passion for community to her role as the Director of Community Engagement at the Specialty Food Association (SFA).
In this episode, Holly shares how she bridges the gap between small producers and major industry players. At SFA, she leads the charge in fostering meaningful connections between members and buyers, ensuring that the specialty food community remains a space where innovation and tradition thrive together. Whether she's mentoring founders or curating spaces for collaboration, Holly's work is rooted in a lifelong commitment to building thriving, diverse food ecosystems.
Inside the Episode:
- How Holly's background as a chef and R&D specialist at Whole Foods shaped her "founder-first" approach to community building.
- Why Holly believes mastering both in-person and online networking is the most critical tool for a new founder's survival and growth.
- How the Specialty Food Association is evolving to elevate diverse voices and create networking opportunities for the next generation of makers.
Learn more about SFA & membership benefits!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
After noticing the soft drink category had remained stagnant and uninspired for decades, Olly Dixon co-founded Something & Nothing to disrupt the status quo. He saw a landscape filled with sugar-heavy, over-processed options and realized people were craving something more elevated. By blending high-end design with cleaner ingredients, Olly set out to prove that a soda could be both a sophisticated lifestyle choice and a win for the environment.
Something & Nothing is a B-Corp Certified premium soda brand that ditches added sugars and sweeteners in favor of real fruit juices, extracts, and botanicals. With award-winning flavors like Yuzu and Mango & Thai Basil, Olly has successfully navigated the brand's journey from its 2020 U.K. launch to its 2023 U.S. debut. By utilizing solar-powered production and low-carbon deliveries, Something & Nothing offers a "feel-good" experience that transports you from desk to dinner party.
Inside the Episode:
- Why Olly felt the soda aisle was stuck in the past and how he reimagined it for the modern, curious consumer.
- The strategic hurdles and triumphs of expanding a British sensation into the competitive U.S. beverage market.
- The reason Olly purposefully ignored the beverage category and instead drew inspiration from the worlds of fashion, photography, and art to build the brand's identity.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
I'm coming to you live from Natural Products Expo West with Chrissy Teigen, inside the Cravings by Chrissy Teigen booth!
Over the past year, Cravings has become one of the fastest-growing pantry brands in the category. Its non-GMO baking mixes have emerged as a major growth engine, expanding into national retailers like Kroger and Thrive Market, along with regional leaders including HEB and Raley's. The brand now reaches more than 3,000 stores nationwide, with additional retail expansion on the horizon.
Inside the Episode: * Chrissy and I talk about the brand's recent rebrand * Following your gut as a CPG founder * The realities of starting and scaling a CPG food brand * Cravings' newest launch, the Sweet & Sticky Carrot Cake Kit, inspired by Chrissy and John's wedding cake
Shop here!
Sam Niemann has been a gardener for as long as he can remember. From sneaking out as a teenager to ride his bike to the local garden center to working in horticulture ever since, Sam's life has been defined by the joy of growing things. He founded Bleume with a singular, heartfelt goal: to inspire others to experience that same joy by making plant care simpler and more connected.
Based in Chicago, Bleume is a houseplant care brand that strips away the confusion of indoor gardening. Their signature balanced 7-7-7 liquid fertilizer is designed for consistent use, combining a high-quality formula with design-forward packaging that looks beautiful on any shelf. By making the "science" of feeding plants approachable and aesthetic, Sam is giving every plant parent the tools to grow something great.
Inside the Episode:
- Sam's journey from a backyard hobbyist to a horticulture professional and why he's on a mission to share the joy of growing.
- Why a balanced liquid fertilizer is the "easy button" for plant owners who are tired of overthinking their feeding schedules.
- How Bleume's design-forward approach encourages consistent care by making plant food something you actually want to display.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Born in Togo, Olowo-n'djo Tchala founded Alaffia in 2004 to bridge the gap between West African traditional knowledge and the global beauty market. Driven by his upbringing and a commitment to gender equality, Olowo-n'djo has spent over twenty years using ethical business as a tool to alleviate poverty and empower the communities he calls home.
Alaffia is a clean, fair-trade beauty brand that partners with women's cooperatives in West Africa to produce unrefined shea butter and African black soap. Beyond skincare, the brand reinvests its proceeds into maternal healthcare, education, and reforestation, proving that personal care can create a true state of "Alaffia"—peace, health, and well-being—for both the consumer and the creator.
Inside the Episode:
- How Olowo-n'djo's roots in Togo shaped the brand's philosophy of collective well-being.
- Why Alaffia prioritizes maternal health and education as the primary drivers for community growth.
- Lessons from twenty years of maintaining a mission-first, fair-trade business model in the competitive beauty space.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
After a career in the legal world, Emily Cole Groden set out to solve a common breakfast dilemma: the choice between a quick meal and a nutritious one. Driven by a desire for clean-label options for her own family, Emily launched Evergreen to prove that frozen convenience doesn't have to mean compromising on ingredients or flavor.
Evergreen is a better-for-you frozen breakfast brand reimagining the morning ritual with waffles made from 100% whole grains and avocado oil. By incorporating real vegetables and avoiding seed oils, artificial flavors, and preservatives, Emily has built a nourishing, crave-worthy lineup that is now available in over 8,500 stores nationwide, including Whole Foods, Target, and Walmart.
Inside the Episode:
- Why Emily decided to disrupt the frozen aisle and how her background helped her navigate the complexities of CPG.
- The strategic steps taken to grow Evergreen from a kitchen concept to a staple in major retailers like Sprouts and Kroger.
- Why avoiding seed oils and preservatives is a non-negotiable for the brand and how it resonates with today's parents.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
The energy for Expo West 2026 is already building, and in this solo episode, I'm giving you a sneak peek at where I'll be, what I'm hosting, and how we can connect on the ground in Anaheim. From the high-stakes Pitch Slam to the return of a community event, this year is all about high-level innovation and high-impact connection.
I'm breaking down the details for the CPG Innovation Summit, where I'll be co-hosting activations throughout the day on Tuesday, March 3rd. But the real highlight? The return of the Ladies Lounge. After hosting over 150+ women last year, we are back with the ultimate CPG pizza party at the La Rossi booth. It's a space designed for founders, investors, and operators to skip the small talk, grab a slice, and build real relationships.
On the Expo West Agenda:
- The Pitch Slam: My take on the CPG Innovation Summit and why you should be watching the next generation of brands hitting the stage.
- The Ladies Lounge is Back: Everything you need to know about our Thursday pizza party co-hosted with Danielle Calabrese and Sarah Maguire.
- What's on the Menu: A look at the brands powering our event, including La Rossi Pizza, Cotto, Showoff, Ghia, Esprizio, and Wobble.
- Female Founder Q&A: A teaser for a special session I'm hosting—details coming soon!
Don't miss the Pitch Slam!
Join the waitlist for the Ladies Lounge!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Diana Nino believes that joy and discipline are partners, not opposites. A Miami-born builder of spaces and curator of community, Diana lives at the intersection of high energy and deep intention. Her brand, salsi, is a love letter to the creative and social fabric of her city—a vibrant tequila seltzer designed for a full life lived without the burnout.
Salsi is mindful by design and Miami by heart. Crafted for those who value connection over overthinking, it blends premium tequila with clean macros, light hydration, and a gentle lift of green tea caffeine. By creating a drink that respects both your body and your time, Diana is ensuring you can stay in the moment for the all-night rhythms and the quiet hangs alike—showing up for both tonight y mañana.
Inside the Episode:
- How Diana's roots in South Florida's social fabric inspired her to build a brand that reflects the city's magic and intentionality.
- The strategy behind adding green tea caffeine and hydration to a tequila seltzer to support a high-energy, social lifestyle.
- Why salsi is more than just a canned cocktail, but a tool for connection and showing up exactly where you want to be.
Access the limited first release!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
After a decade as a General Partner at Revolution Ventures, Clara Sieg turned her analytical eye toward the most foundational thing we consume: water. Triggered by the toxins and microplastics she discovered during her pregnancy, Clara traded her venture capital seat for a mission to build a transparent, reliable solution for the modern family.
Loonen is the first third-party-verified water that is perfectly pure—stripped of contaminants while remaining rich in essential trace minerals. By combining her investing expertise with a commitment to safety, Clara is setting a new standard for the water category and ensuring our most basic necessity is also our safest.
Inside the Episode:
- The reality of microplastics in our water infrastructure and how Loonen is engineering a cleaner path.
- Why Clara insists on external verification to build trust in a category that has traditionally lacked it.
- How motherhood informed the brand's mission to support the long-term health of families.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Tatyana Jones is a true powerhouse in the CPG world. After managing a $500M snacking portfolio at Mars Wrigley and turning around massive innovation portfolios at GSK, she realized the $27B chocolate category was missing something vital: a high-protein option that didn't taste like a compromise. Leveraging years of big-brand firepower and an NYU Stern MBA, Tatyana founded DEFI Snacks to shatter the idea that "healthy" has to be boring.
DEFI—short for Delicious Energizing Fitness Indulgence—is a woman-owned revolution in the chocolate aisle. Each gluten-free, grain-free bite delivers 25g+ of clean protein using premium chocolate and sprouted organic buckwheat. By ditching fake sugars and prioritizing satiety, Tatyana is proving that decadent dessert can actually be functional fuel. With a mission that extends beyond the bag, DEFI also gives back by donating 1% of profitable sales to support fellow female entrepreneurs.
Inside the Episode:
- How Tatyana's experience managing global brands at Mars Wrigley and GSK prepared her to disrupt the competitive chocolate space.
- The science behind using sprouted organic buckwheat and clean protein to create a snack that keeps you full without a sugar crash.
- Tatyana's strategic approach to spotting white space in the market and building a brand with a mission-driven heart.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Healthy living shouldn't mean sitting out on the social moments you love. Created by Parker Papaccio, SIPPL Mixology (Simple. Supplemental. Sipping.) was built on the belief that the best lives prioritize balance over restriction. By creating a functional margarita mix that lives in the "gray area" where wellness meets real life, SIPPL is proving you can care about how you feel without sacrificing a great cocktail.
Made with all-natural ingredients and lightly sweetened with agave, SIPPL delivers a premium taste with just 4g of sugar. But it's what's inside that sets it apart: a subtle boost of B vitamins and green tea extract that supports your body while you sip. Designed for those who want a better-for-you option that actually tastes incredible, Parker is redefining the modern margarita one functional pour at a time.
Inside the Episode:
- How Parker built a brand for the health-conscious consumer who still values social rituals and great mixology.
- The challenge of formulating a mix with B vitamins and green tea extract that maintains a classic, clean margarita flavor.
- How to achieve a premium cocktail experience with only 4g of sugar and zero artificial sweeteners.
Stay tuned for the launch!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Michael Zabar's culinary roots run deep. As a fourth-generation member of the family behind the iconic NYC deli, Zabar's, Michael's first job was scooping coffee for customers. After a successful career in tech and e-commerce at Walmart, he felt a pull back to his roots. The spark came from his own kitchen, where he and his wife began crafting homemade syrups to fix a problem in the market: coffee syrups that were packed with processed sugar, artificial dyes, and preservatives.
This led to the creation of Motif, a clean-label alternative designed for the discerning coffee drinker. Motif offers a sophisticated, preservative-free experience with 70% less sugar than leading brands, proving that you don't have to sacrifice health for flavor. By blending his heritage in NYC retail with a modern, health-conscious perspective, Michael is redefining what we add to our morning cup.
Inside the Episode:
- Michael's journey from scooping coffee at the family deli to scaling e-commerce at Walmart, and why he eventually returned to the food world.
- The challenges and triumphs of creating a high-quality, shelf-stable syrup with 70% less sugar and zero preservatives.
- How Michael uses his family's legacy of quality to inform a modern, health-forward beverage brand.
Stay tuned for the next drop!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
After years as a Guinness World Records judge and advertising executive, Charlie Weisman realized that the household items we use every day are often dull and uninspired. While stuck in his NYC apartment during the pandemic, he founded Staff to bring joy to the mundane. By reimagining functional tools with bold colors, unique materials, and helpful characters, Charlie is turning overlooked essentials into high-design conversation pieces.
Staff peps up living spaces by adding personality to chores, starting with its disruptive first product, The Plunger—a nostalgic nod to Charlie's grandfather's plumbing career. By humanizing the tools in our homes, the brand proves that practicality and amusement can live in the same space.
Inside the Episode:
- How Charlie's background in advertising and as a Guinness World Records judge shaped his eye for disruptive storytelling.
- Why giving functional products a personality and a name creates a deeper emotional connection with customers.
- How Charlie honored his family history by launching a high-end version of the most overlooked tool in the house.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Before you lock in a co-manufacturer, print packaging, or order your first production run… pause.
In this solo episode, I'm walking through the biggest (and most expensive) mistakes I see first-time CPG food & beverage founders make — and how brand strategy should guide every decision before you spend a dollar on inventory.
Because your logo, packaging, flavors, and even your brand name shouldn't come first. Strategy does.
Inside the Episode:
- Why you shouldn't design packaging too soon
- Why it's too early to pick your brand name
- How to nail your category positioning
- How strategy should inform flavor choices
- How to test messaging before launch
- And what to clarify before committing to a production run
If you're pre-launch and about to invest serious money into formulation, packaging, or manufacturing, this episode will save you time, money, and a lot of rework.
Consider this your pre-launch checklist — from product idea → brand people want to shop.
Build your strategy with me!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
In this solo episode, I'm breaking down the founder mindset I've seen make or break brands before they ever hit shelves.
After 15+ years working alongside hundreds of founders — and currently supporting 20+ pre-launch brands coming to market this year — I've learned that success isn't about doing more. It's about getting clear first.
Inside the Episode:
- Why strategy should come before packaging or production
- My honest take on founder-led content (pros, cons, and what actually works)
- How retailers and investors are watching your content pre-launch
- Why you should test before raising money
- How to make smarter decisions with discernment, not noise
- And how to build offline buzz, community, and real traction before you launch
If you're a first-time founder feeling overwhelmed by everything you "should" be doing, this episode will help you slow down, focus, and build a brand people actually want to shop.
Think of this as your pre-launch mindset reset.
Build your brand with me!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Nicole Schlesinger traded her corporate NYC desk for butchery classes at the Institute of Culinary Education after realizing the jerky market was dominated by sugary, "candy-like" options. Obsessed with quality, she squeezed two oversized dehydrators into her tiny apartment to perfect small-batch, chef-driven recipes that prioritized premium meat and clean ingredients over the industry standard.
This experimentation led to the birth of Strip Jerky, a brand redefining the protein-packed snack with an artisanal, modern approach. By blending culinary integrity with bold flavor profiles, Nicole has transformed a nostalgic staple into a sophisticated experience for a new generation of snackers, proving that a high-growth brand can start with just a few test batches and a lot of hustle.
Inside the Episode:
- How Nicole transitioned from a NYC desk job to studying butchery to find her true calling in the culinary world.
- Why Strip Jerky rejects sugary fillers in favor of clean labels and chef-inspired flavor profiles.
- Nicole's journey of moving from small-batch testing to a growing brand while maintaining artisanal quality.
Stay tuned for the launch!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Danielle Calabrese is a CPG powerhouse with over 16 years of experience scaling brands from zero to $40M and guiding more than 100 founders to collective sales of over $100M. Known for her "build smarter, not harder" philosophy, Danielle has secured dozens of SKUs with top-tier retailers and distributors, making her one of the industry's most sought-after advisors for navigating the complex journey from kitchen table to retail shelf.
As the creator of Launch Lab, Danielle has developed a 10-week, cohort-based program designed to take early-stage founders through a proven, step-by-step framework for a profitable launch. The program is deeply execution-focused, providing direct feedback on everything from margins and operations to go-to-market strategy. By combining real-time guidance with access to a private community of experts, Danielle ensures that first-time founders avoid costly mistakes and launch with the confidence of a seasoned industry veteran.
Inside the Episode:
- Danielle's "build smarter, not harder" approach to scaling brands and securing high-value retail partnerships.
- A look inside the 10-week roadmap that moves founders from an initial concept to a profitable, retail-ready business.
- How direct feedback and a peer network can accelerate growth and prevent the most common (and expensive) launch errors.
Register for Launch Lab!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Kimmy Pace, a former technology consultant, turned her lifelong struggle with chronic dehydration and gut sensitivity into a mission after discovering Korean roasted barley tea in a novel. Realizing that most "better-for-you" drinks were too sugary or carbonated for her system, she began brewing her own at home. This gentle, grounding ritual became the foundation for a beverage brand designed for those seeking hydration without the digestive stress.
Afternoon Toast is a line of ready-to-drink, caffeine-free teas crafted from steeped ginger and roasted barley. With a unique nutty and toasty flavor profile, the brand offers a sugar-free, non-carbonated alternative that supports digestion and eases bloating through natural fiber. By prioritizing calm over carbonation, Kimmy is redefining functional hydration as a soothing, everyday ritual.
Inside the Episode:
- The story of how a fictional ritual involving Korean barley tea sparked a real-world solution for chronic health challenges.
- Why Afternoon Toast focuses on a non-carbonated, fiber-rich profile to support sensitive systems.
- The tactical steps Kimmy took to move from a home-brewed ritual to a commercial product, including how she vetted advisors and structured her pre-launch operations.
Join the Waitlist!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Anabel González, an ex-Parsons creative and founder of Good Bacteria, transformed her personal postpartum healing journey into a mission to fix a major flaw in the wellness industry: the lack of microbial diversity in traditional probiotics. Recognizing that static supplements often fall short, Anabel collaborated with a scientific advisory board from institutions like Johns Hopkins, Oxford, and Stanford to bridge the gap between clinical research and daily gut health.
The result is Good Bacteria, the first daily probiotic system designed to rotate weekly to mimic the variety of a fermented-food-rich diet. Formulated by Dr. Leigh Frame, this 28-day rotation cultivates a broader range of beneficial bacteria than standard supplements, moving beyond simple digestion to support immunity, mental clarity, and whole-body resilience.
Inside the Episode:
- Anabel's personal journey from health challenges to founding a science-first wellness company.
- The science behind mimicking a fermented-food-rich diet and why weekly shifts are the key to a resilient gut.
- How Anabel collaborated with experts from Johns Hopkins, Oxford, and Stanford to ensure efficacy and clinical innovation.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Daniel Schwarz, Founder and CEO of CHUZA, is a leader who finds inspiration in the concept of poise under pressure. In Mexico, the word "CHUZA" carries a powerful double meaning: it signifies a strike for success, that precise moment when perfection is reached and the momentum continues. This philosophy was personified during the early days of the pandemic by a daily visitor to Daniel's window, an unflappable owl who remained calm while being challenged by crows. This "COwl-Founder" became a symbol of the resilience required to build a brand and served as the motivation Daniel needed to pursue his dream of sharing his culture with the world.
Through CHUZA, Daniel is sharing the vibrant, bold, and authentic snacks of Mexico with a global audience. The brand is a labor of love that elevates traditional street food into high-quality products that balance spice, sweetness, and crunch. By staying rooted in his cultural heritage and maintaining an "unflappable" focus, Daniel has transformed CHUZA into a brand that represents both a strike for perfection and a commitment to authenticity.
Inside the Episode:
- How a daily visitor during the pandemic provided the emotional stamina to launch a brand during a global crisis.
- A look at the process of bringing authentic Mexican flavor profiles to the modern snack aisle.
- Daniel's advice on staying focused and poised when the "crows are attacking" from all angles in the CPG world.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Alex Adam, Founder and Creative Director of Boredom Kills Creative, spent a decade in the music industry witnessing how powerful branding can build and unite communities across the world. This unique background gave him a deep understanding of market impact and emotional resonance, leading him to transition his expertise from the stage to the shelf. Alex now applies those lessons in cultural connection to the world of CPG, helping brands find their heartbeat and scale with purpose.
Boredom Kills Creative is a strategic branding agency that partners with CPG companies poised for growth to refine their message and identity. Alex and his team focus on ensuring the right people can find, understand, and love a brand for the long haul. By treating brand strategy as a tool for long-term community building rather than just aesthetic design, BKC helps founders transform emerging products into beloved household staples.
Inside the Episode:
- The specific strategic shifts CPG brands need to make when they are poised to scale from niche to mainstream.
- Why brand strategy is about more than just visibility—it's about being understood by your ideal consumer.
- Alex's philosophy on creating brand identities that foster long-term love and cultural relevance.
Connect here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Shibani Baluja launched Lil' Gourmets with a mission to move baby food out of the dusty, shelf-stable aisle and into the refrigerated section where freshness and nutrients truly live. Based on the latest infant nutrition research, Lil' Gourmets offers fresh, organic, globally inspired meals that provide 100% of a baby's daily vegetable requirements with zero added salt or sugar.
With a professional background in mergers and acquisitions at Kraft Foods, Shibani saw a critical gap in the market for "veggie-first" foods that actually taste like the ingredients on the label. Today, Lil' Gourmets is providing peace of mind to time-strapped parents through retail partners like Walmart and Whole Foods Market, proving that convenience doesn't have to come at the expense of a child's developing palate.
Inside the Episode:
- Why Shibani focuses on the first 1,000 days of life to shape future eating habits and long-term health.
- The logistical journey of bringing fresh, refrigerated baby food to major national retailers like Walmart.
- How Shibani's decade at Kraft Foods prepared her to scale a startup that prioritizes integrity and nutrient density.
Find Lil' Gourmets near you!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
After 15 years in the industry and currently guiding over 15 pre-launch founders, I've realized that while many people have a great product idea, few have the "order of operations" down. Launching a brand that actually stays on the shelf requires more than just a good recipe; it requires a strategic foundation built before you ever pick a name or design a logo.
In this solo episode, I am walking you through the exact 12-step checklist I share with my private clients. From navigating the complexities of trademarks and manufacturing to building a "build in public" social strategy that captures retail attention, we are covering the tactical moves that separate successful launches from costly pivots.
Inside the Episode:
- Why your brand roadmap must define your "why" and your audience before you ever touch packaging or flavors.
- The importance of filing trademarks early (shoutout to Bread & Butter) and finding the right formulation partners through experts like It's All Happening Agency.
- Navigating GTM strategy, margins, and financial planning from pre-launch to your first million with experts like The Good Food CFO.
- How to ensure your packaging tells a story that moves units (highly recommend Many Thanks!) and why a Shopify waitlist (recommend tapping into I'm Off Design) is your most valuable early asset.
- Why documenting your journey is the secret to winning early attention from investors, retailers, and a loyal community.
- Moving from home kitchen feedback to real-world activations and identifying the right early retail partners for your category.
Let's work together!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
In this solo episode, I'm sharing eight emerging brands that are redefining their categories. We are seeing a massive shift toward "functional nostalgia" taking the comfort foods we grew up with and upgrading them with high protein, fiber, and clean labels. From whipped cottage cheese dips to flash-frozen aromatics, these founders are solving real-world problems with flavor and radical transparency.
Inside the Episode:
- Functional Condiments & Dips: Why She's the Sauce and Cotto are reimagining everyday sauces and cottage cheese as protein-packed, gut-friendly essentials.
- The New Baking Aisle: How Little Twists and founder Dalya are making baking easier for families with chef-developed, allergy-friendly mixes that don't compromise on flavor.
- The Glow-Up From Within: A look at Glowstate's chic chia puddings and Afternoon Toast's roasted barley tea—brands making gut health, digestion, and hydration feel effortless (and aesthetic).
- Smarter Kitchen Shortcuts: How Nomie is solving the toddler mealtime gap, and how Nida is bringing frozen aromatics to the mainstream as a modern kitchen hack.
- Snacking, Reinvented: Why Strip Jerky is standing out in the jerky aisle with a female-chef-founded, honey-sweetened approach to clean protein.
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Bernadette Gerrity is the granddaughter of Café Aroma's founder, Rogelio "Roy" Montes De Oca, and is currently steering the brand into its most vibrant chapter yet. With a professional background spanning marketing, fashion, and psychology, plus a Level 2 Sommelier certification, Bernadette brings a unique, lifestyle-driven lens to the coffee industry. While staying deeply rooted in the humble, entrepreneurial spirit her grandfather established six decades ago, she is evolving Café Aroma into a modern cultural staple.
By leveraging her passion for world-class event planning and hosting, Bernadette is moving the brand beyond the shelf and into the heart of the community. From buzz-worthy cultural activations to innovative cross-category fashion integrations, she is proving that a heritage coffee brand can be as trendy and social-media-forward as it is traditional and authentic.
Inside the Episode:
- How Bernadette honors her grandfather's humble roots while scaling the brand for a modern, digital-first audience.
- Integrating fashion, psychology, and event hosting to create high-impact brand activations that go beyond the beverage.
- The strategy behind using high-energy events and "soiree style" hospitality to build a loyal, modern following.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Nicole Krasnow Smith has spent her career discovering and scaling the next big things in CPG. With a background that spans sales, marketing, and retail scouting, she now works directly with founders to prepare them for the high-stakes world of retail launch. Through her consultancy, Many Thanks, Nicole leverages her deep experience as a former buyer to help brands move past the "new brand" stage and into the realm of true category disruptors.
Whether it is perfecting packaging or building strategic partnerships, Nicole's approach is rooted in a blend of gut instinct and market data. She helps founders tell a compelling story through their aesthetics while ensuring their positioning is sharp enough to beat out the competition. For Nicole, getting on the shelf is only half the battle; the real work lies in the partnerships and community visibility that drive sales and long-term loyalty.
Inside the Episode:
- What retailers are actually looking for and how to use gut-instinct feedback to refine your packaging before you pitch.
- The critical difference between launching a product and disrupting a category, and how to navigate your competitive landscape with confidence.
- Lessons learned from a career spent in the trenches of emerging brands and how to translate brand passion into retail reality.
Connect with Nicole!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Alak Nanda is an immigrant, first-gen, and queer founder on a mission to bring the authentic taste of South Indian home cooking to American kitchens. Through Podi Life, Alak offers thoughtfully crafted pantry staples that act as easy-to-adapt flavor solutions for the modern home cook. Every product is designed to bridge the gap between traditional heritage and contemporary convenience, ensuring that these complex, regional flavors are accessible to everyone.
Beyond just taste, Podi Life is dedicated to transparency and education. Alak works to bring customers closer to the point of origin for every ingredient, highlighting the functional benefits and deep cultural roots behind them. By focusing on wellness and authenticity, Podi Life is transforming how we think about the South Indian pantry and its place on every table.
Inside the Episode:
- How Alak is introducing regional flavors like Podi to a broader audience through versatile and accessible pantry staples.
- The importance of highlighting the source of ingredients and the natural health benefits found in traditional South Indian recipes.
- Why Alak prioritizes "easy-to-adapt" solutions that fit into the busy lifestyles of today's home cooks.
Shop here!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Lex Evan is the creative force behind Lexington Bakes, an eco-conscious luxury bakeshop that is redefining what it means to indulge. With a 20-year career leading brand strategy and design for global giants like Johnson & Johnson, Aveeno, and Clean & Clear, Lex has applied his sharp eye for detail and 15 years of self-taught pastry expertise to build a brand rooted in Radical Ingredient Transparency®. Every treat is crafted with No Naughty Ingredients®—meaning no artificial flavors, preservatives, corn syrups, or gums—and proudly lists the specific high-quality partners used, from Raaka Chocolate to Straus Family Creamery.
Lex identifies as Queer and Non-binary and is deeply committed to using his platform to uplift women and gender-minority leaders. His "wildly audacious" approach has taken Lexington Bakes from a visionary idea to an award-winning brand found in premier retailers like Erewhon. By combining a luxury aesthetic with a 1% for the Planet commitment, Lex is proving that a bakeshop can be both high-fashion and high-integrity.
Inside the Episode:
- How Lex leveraged two decades of corporate strategy for iconic beauty and wellness brands to launch a luxury food empire.
- Why Lexington Bakes goes beyond standard labeling to name every single brand partner in their supply chain.
- Lex's mission to foster an equitable food industry and empower gender-minority founders through mission-driven leadership.
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This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Djenaba Johnson-Jones launched Hudson Kitchen to bridge a critical gap she discovered after her own corporate layoff: the need for professional kitchen space paired with real business mentorship. What began as a community-driven platform in 2015 has evolved into an 8,000-square-foot flagship incubator in North Jersey. Hudson Kitchen provides serious founders with 24/7 production access and a collaborative ecosystem designed to move products from "early idea" to "market-ready."
Under Djenaba's leadership, the impact of the incubator has been staggering. In 2024 alone, Hudson Kitchen member businesses created 120 jobs and generated $3.5 million in collective revenue. Through her flagship Food Business Bootcamp, Djenaba has trained hundreds of founders on the essentials of licensing, pricing, and operations, emphasizing practical execution and long-term viability over industry hype.
Inside the Episode:
- How Djenaba built the region's first dedicated food business incubator and why professional infrastructure is the backbone of CPG success.
- Why Djenaba prioritizes accountability and practical decision-making over the "growth at all costs" mentality.
- Djenaba's personal journey of pivoting from a corporate career to becoming a mentor and advocate for over 400 food businesses.
Connect here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Hannah Habes founded Matchaful after discovering the transformative power of matcha during a personal health journey. Frustrated by a lack of transparency in the industry—where leaves were often blended from unknown sources—Hannah set out to do things differently. After tasting over 100 varietals, she established a direct partnership with a fourth-generation tea farm in Shizuoka, Japan. This farm isn't just about quality; it's a leader in sustainability, using solar panels to power the local community and organic compost to nourish the soil.
What began in a Brooklyn apartment has blossomed into a bicoastal wellness movement. Today, Matchaful boasts seven thriving NYC cafés, a national DTC presence, and high-profile collaborations with stars like Addison Rae. By focusing on a single-origin, sustainability-first supply chain, Hannah has built a cult following for her functional, plant-based lattes and a brand that proves transparency is the most important ingredient.
Inside the Episode:
- Why Hannah moved away from "mystery blends" to build a single-origin supply chain that honors the craft of Japanese tea.
- The transition from selling matcha to 200 local cafés out of a Brooklyn apartment to managing eight retail locations and a national brand.
- How Matchaful uses strategic partnerships and functional ingredients to stay at the forefront of the wellness industry.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Merry Nebiyu is the driving force behind the rapidly expanding ecosystem at Glimpse, where she has built a network of over 750 consumer founders, operators, investors, and partners.
In just six months, Merry has successfully scaled the Glimpse community into seven different cities, proving that a localized, high-touch approach is key to modern networking. She is a firm believer that community-led growth is the definitive future of brand building, offering a blueprint that bridges the gap between the tech and consumer sectors.
Inside the Episode:
- Why building a dedicated ecosystem is becoming the most powerful tool for both tech and consumer brands.
- How Merry brings together a diverse mix of founders, investors, and operators to create a high-value, supportive network.
- Practical insights into why community connection outweighs traditional marketing in the current landscape.
Get started with a free trial or connect with Merry!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Jess Davidoff co-founded Cob alongside tennis legend Novak Djokovic to fix a personal pain point: the lack of safe, nutrient-dense snacks for her son following a severe corn allergy diagnosis. After an exhaustive search for the perfect alternative, she discovered sorghum, a climate-smart "supergrain" that pops just like corn but without the hard kernels or digestive baggage.
Supported by Djokovic's commitment to high-performance, gluten-free nutrition, the duo is now bringing this ancient powerhouse to the mainstream. Unlike traditional popcorn, Cob's popped sorghum is a functional snack that supports gut health and blood sugar stability. It's a resistant starch packed with prebiotic fiber and antioxidants, offering a lower glycemic index and a softer texture that's safe for the whole family.
Inside the Episode:
- How Jess solved a two-year medical mystery for her son and turned a dietary restriction into a brand-building opportunity.
- Why this drought-resistant grain is the ultimate corn alternative for gut health, satiety, and the environment.
- The story of how Novak Djokovic became a co-founder and how his wellness philosophy shapes the brand.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Sarah Delevan is a Financial Consultant and founder of The Good Food CFO, bringing over 15 years of experience in building sustainable food systems. Her mission is to help purpose-driven food businesses—from farmers to CPG producers—achieve profitability by design through a values-driven financial approach that prioritizes long-term resilience over "growth at all costs."
Having worked in nearly every corner of the industry, Sarah focuses on supporting early-stage brands that often struggle with thin margins and unsustainable growth models. Through her consultancy and podcast, she provides the financial blueprints necessary for independent food entrepreneurs to solve cash flow issues and build a more just, equitable, and profitable business.
Inside the Episode:
- How Sarah's diverse background in food sourcing and community advocacy informs her values-driven financial approach.
- Shifting the mindset from "growth at all costs" to building a financially sustainable food business from the ground up.
- Why borrowing growth models from mainstream business headlines can be a fatal mistake for early-stage CPG brands.
Connect here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Grace Bryan is the Co-Founder and CEO of Juicy Brick, a London-based creative innovation agency dedicated to building high-impact food and beverage brands. After spending over a decade navigating the challenges of CPG startups and global corporations, she recognized a critical gap.
Grace and her team created Juicy Brick to fill this need, offering a full-service model that starts with trend-led whitespace exploration and extends through product development, brand shaping, and operational setup. Their expertise ensures brands are both culturally sharp and commercially powerful, allowing founders to focus on their vision while Juicy Brick handles the heavy lifting.
Inside the Episode:
- How Grace's decade of experience in CPG startups and global brands led her to create a full-service innovation agency.
- Breaking down the process of building a powerful brand, from identifying market whitespace to sourcing production partners.
- How Juicy Brick uses trend-led exploration to find untapped product opportunities in the crowded food and beverage industry.
Download their trend report!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Meena and Tabi founded Tursh to honor their Afghan heritage and their mother's cherished recipes. This entrepreneurial journey is driven by a desire to share the rich, tangy flavors and the joy of bringing people together through food.
The co-founders bring a powerful combination of skills to the brand: Meena is a Physician Assistant by day, applying her discipline and operational expertise to Tursh at night. Tabi is a seasoned brand strategist and creative marketer with over eight years of experience building diverse brands, from beauty to tech. Together, they are translating deep cultural heritage into a compelling and delicious food brand.
Inside the Episode:
- How Meena balances her career as a Physician Assistant with applying operational expertise to build a growing food brand.
- The dynamic between co-founders Meena (operations) and Tabi (brand strategy) and how they leverage their distinct professional backgrounds.
- The inspiration behind Tursh, and how the founders are using their mother's recipes to share the rich, tangy flavors of Afghan culture.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe's leading non-alcoholic wine brand. Oddbird is on a mission to change society's relationship with alcohol through premium, dealcoholized wines.
Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcohol-free. Oddbird is Europe's leading producer in the category, focusing intently on taste, quality, and inclusivity, proving that celebration and indulgence don't have to be defined by ABV.
Inside the Episode:
- How Moa's background in family therapy inspired her to tackle society's relationship with alcohol and launch Oddbird.
- The process of producing traditionally crafted, premium wines that are subsequently made completely alcohol-free.
- Key strategies Oddbird used to quickly become the top non-alcoholic wine brand in a highly competitive market.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Oh So Easy! is breaking new ground as the first globally inspired baking mix brand in the U.S. Founded by Ava Lichauco and Bianca Fernandez, the brand partners with professional bakers to co-create mixes that celebrate immigrant and third-culture voices through dessert.
From Ube Blondies to Miso Caramel Brownies to Spiced Yellow Cake, each mix is designed to deliver scratch-level quality with joyful, whimsical packaging and a pantry-friendly price point. With flavors rooted in cultural heritage and recipes developed for effortless at-home baking, Oh So Easy! proves that dessert can be more than indulgence—it can be a celebration of culture, connection, and creativity.
Inside the Episode:
- The vision behind launching the U.S.'s first globally inspired baking mix brand and celebrating immigrant and third-culture flavors.
- How Ava and Bianca partner with professional bakers to ensure scratch-level quality and authenticity in every mix.
- How the brand is using desserts like Ube Blondies and Miso Caramel Brownies to tell a deeper story and connect consumers to heritage.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Naomi Honig brings a rare depth of experience to the consulting world, having spent her early career in food and hospitality, both as a chef and in operations, centered on the pillar of nourishing people. She spent almost a decade helping to operate and scale the Boulder-based, mission-focused restaurant group, The Kitchen, while simultaneously co-founding her own successful CPG company, Birch Benders, which she exited in 2020.
Today, Naomi leads Three Hive Strategy, which acts as your outsourced People & Culture team. Three Hive specializes in creating the essential, scalable internal foundations necessary for startup and high-growth businesses.
Inside the Episode:
- How Naomi leveraged her hands-on experience in high-growth hospitality operations to build a People & Culture strategy firm.
- Key takeaways from co-founding and successfully exiting a major CPG brand in the crowded better-for-you space.
- Practical advice for founders on building a mission-driven team and creating scalable processes that sustain rapid growth.
Connect here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Ashley Waldma, CEO and founder of Jubilee's, is leveraging her deep professional background, which includes management consulting and five years as a Product Manager at YouTube, to solve a widespread problem for modern families.
Founded in 2024, Jubilee's is a "super milk," designed as an easy nutrition solution specifically for picky eaters, driven by Ashley's personal experience with her two young daughters, Annie and Maggie. She applies her expertise to create a solution that ensures kids get the complete nutrition they need without the dinner-time struggle.
Inside the Episode:
- How Ashley transitioned her high-level tech and consulting expertise into launching a CPG brand.
- The personal story behind the founding of Jubilee's and how her daughters inspired the product.
- How Jubilee's is formulating a solution that appeals to kids while providing parents with easy, comprehensive nutrition.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Cotto reimagines classic dips with high-protein whipped cottage cheese and clean, simple ingredients to create lighter, fresher versions of nostalgic flavors. Founded by Kendall Kransdorf, Cotto was inspired by her personal journey to recreate classic foods with wholesome ingredients.
Kendall brings deep CPG experience, from strategy work at Boston Consulting Group to hands-on product development, to Cotto. Designed to be enjoyed straight from the container, Cotto brings ease, elevated flavor, and clean protein to modern eating.
Inside the Episode:
- How Kendall's personal wellness journey inspired her to launch Cotto and reinvent the classic dip category.
- Moving from CPG strategy at BCG to hands-on product development and launching her own brand.
- Key learnings on working with food scientists and co-manufacturers to bring a perishable product to market.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Co-founded by Gabriella Labi and Tonya Reznikovich, Gato is a better-for-you treat brand reinventing indulgence with clean, nut-butter-stuffed, chocolate-covered Medjool dates.
Gabriella, a wellness entrepreneur, began crafting these elevated, real-ingredient treats from her kitchen, pairing high-quality chocolate with creamy nut butter and dates. When Tonya joined as co-founder, they turned this delicious creation into a business. What started at LA farmers markets quickly grew into a strong following, leading Gato into more than 100 stores as a go-to for cleaner, more satisfying sweets.
Inside the Episode:
- How Gato scaled its community-favorite, kitchen-born recipe into a retail-ready product found in over 100 stores.
- Why Medjool dates are the perfect centerpiece for a clean, indulgent, better-for-you sweet treat.
- The story of how co-founders Gabriella and Tonya combined their skills to transform a simple idea into a growing brand.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Huwa is more than just olive oil; it is a direct connection to heritage, storytelling, and craftsmanship, rooted deeply in Palestine. Co-founder Bilal, raised between Little Palestine in Chicago and summers in Aqraba, Palestine, is building on his family's legacy that spans hundreds of years of olive oil production.
Today, they continue to harvest olives just as their ancestors did, preserving generations-old methods and community rituals. Every October, the entire village comes together to handcraft Huwa, ensuring their culture, craftsmanship, and land remain at the heart of every bottle. Bilal is currently balancing a career in creative tech with the dedication required to run this deeply traditional, family-owned business.
Inside the Episode:
- How Bilal navigates his career in creative tech while scaling a centuries-old family business.
- The cultural significance of Huwa's harvest rituals and the techniques used to handcraft the oil.
- What emerging brands can learn about translating deep personal and historical heritage into a compelling product narrative.
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This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
As the mother-daughter duo behind Dancing, Lauren Russell and her mother sought a way to connect deeply with the rich Sonoma landscape. Their project soon blossomed into a vision far greater: a sensory collection celebrating life through taste, touch, and aroma. Born from a bond between two generations—one rooted in New York, the other in California—Dancing creates limited-release wines and fragrances designed to inspire your inner dance.
Dancing is more than a vineyard; it's an invitation to find what truly moves you. Their wines and fragrances are meticulously crafted to celebrate the convergence of diverse influences and passions, resulting in a collection that brings sophistication and joyful movement to everyday life.
Inside the Episode
- How Lauren Russell's personal journey, alongside her mother, built a multi-sensory brand inspired by a Sonoma landscape connection.
- The process of developing both limited-release wines and fragrances under a single, unified brand vision.
- What emerging founders can learn about building a legacy brand that harmonizes family influence and location-based inspiration.
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This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
After a decade spent turning big ideas into bigger brands through design, engineering, and C-level strategy, Jane Miller grew tired of tech culture's broken rules and stifling politics. She realized innovation was being drowned out by ego, not collaboration. So, she walked away from the chaos to build the creative environment she wished existed.
JanesHaus Creative Agency is the result: a studio where creativity is taken seriously, collaboration is key, and good ideas actually hold. By fusing art with engineering and strategy with storytelling, Jane Miller now applies her unique expertise in design, UX, and systems-thinking to help CPG brands build structure from chaos and scale with a lean, results-driven approach.
Inside the Episode
- How Jane Miller's frustration with tech culture led her to walk away and build a purpose-driven creative agency.
- The powerful methodology of fusing art and engineering to create scalable brand strategies for CPG products.
- What emerging founders can learn about turning frustration into a framework by taking a lean, results-driven approach to strategy and design.
Connect here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Motivated to cultivate a more equitable and supportive environment for creatives, Marisa Sanchez-Dunning, a Chicana woman, founded If Only Creative in the Bay Area in 2022. If Only Creative is a full-service creative studio that helps brands build and execute everything from brand design and strategy to social media management and trend-setting commercial photography.
Central to Marisa's vision are the core values of sustainability, equity, transparency, authenticity, and quality. If Only Creative became a reality because she was driven to craft a better world for creatives from all backgrounds, providing a space where diverse talent can thrive while delivering high-impact, value-driven work for their clients.
Inside the Episode:
- How Marisa's passion for equity and transparency inspired her to build her own creative studio.
- The essential elements of high-impact brand strategy and how to execute it across platforms like social media.
- What emerging founders can learn about integrating core values (like sustainability and authenticity) into their creative and commercial output.
Connect here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Tired of the uncomfortable, not-quite-clean feeling from dry toilet paper, friends Charlie Siciak and Sam Nebel set out to revolutionize the bathroom routine. They noticed a gap in the market for a genuinely effective, sensitive-skin-friendly, and truly flushable wipe—and thus, goodwipes was born in 2013.
goodwipes is an innovative personal care brand dedicated to an elevated, confident clean. Specializing in eco-friendly and sensitive-skin products (including flushable wipes, feminine hygiene wipes, and wash), goodwipes delivers a clean feeling that dry toilet paper simply can't match. Infused with soothing botanicals and free from harsh chemicals, parabens, and dyes, goodwipes helps you feel completely fresh and confident. Driven by a commitment to sustainability and responsible consumer education, goodwipes is a proud member of the Responsible Flushing Alliance.
Inside the Episode:
- How Charlie and Sam's frustration with traditional hygiene sparked the idea for goodwipes.
- The balancing act of innovating a product (like actually flushable wipes) while prioritizing sensitive skin and sustainability.
- The importance of consumer education and industry advocacy in building a successful personal care brand.
Shop here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
Brian Folmer is deeply passionate about helping founders secure the capital they need to build their dream companies. Recognizing the challenge consumer brands face in connecting with early-stage investors, Brian founded FirstLook and FirstLook Ventures to bridge that gap.
FirstLook is a private, early-stage investor community that offers a unique, tangible experience: members receive a monthly box of emerging, high-growth consumer brands to test, experience, and then directly invest in—it's "Shark Tank in a box." Expanding on this vision, FirstLook Ventures is a syndicate group that focuses on later-stage, high-potential consumer brands, writing average checks of $500K in Series A and B rounds. Brian is actively redefining how investors discover and fund the next generation of breakout CPG companies.
Inside the Episode:
- How the "Shark Tank in a box" concept for FirstLook was born to create a better investment discovery process.
- The differences between investing in early-stage consumer brands via the FirstLook community versus the later-stage FirstLook Ventures syndicate.
- What founders of emerging brands need to know when preparing to raise capital from unique investor groups like FirstLook.
Connect here!
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
While navigating the demands of motherhood and a busy career, Maggie Slavonic, a mom of two and former Emmy-winning creative director, recognized a significant gap: healthy, convenient, and truly nourishing snacks built specifically for the unique nutritional needs of mothers.
This personal realization, combined with her expertise as a functional nutritional therapist, sparked the idea for a brand designed to support mothers through every phase of their journey. Mom Snacks™ is the first functional snack brand created specifically to nourish moms. The brand crafts organic, nutrient-dense superfood snacks that offer essential support, allowing moms to feel their best while juggling everything else.
Inside the Episode:
- How Maggie pivoted from a nearly two-decade career in design and creative direction to launching a CPG brand.
- Why Maggie felt compelled to create a functional food brand specifically addressing the unique nutritional needs of moms.
- Key lessons for emerging founders on creating a mission-driven brand that balances convenience, taste, and superior nutrient density.
Join the waitlist!
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Alyssa Arnold is a seasoned operator and strategic advisor with over 14 years of experience spanning M&A, operations, and scaling high-growth businesses, including founding Wildwood Growth Partners and ATex Energy. Now, as a partner at The Angel Group, Alyssa is focused on fueling the next generation of CPG companies.
The Angel Group is a private investor community dedicated to investing in breakout consumer brands. They go beyond capital, providing strategic support, deep industry connections, and hands-on guidance to help early-stage companies not just grow, but "grow smart and scale fast." The Angel Group serves as the critical early resource for founders ready to turn their innovative idea into a market leader.
Inside the Episode:
- How Alyssa's extensive background in strategic advising and scaling businesses informs her approach to early-stage investing in CPG.
- What The Angel Group looks for in a CPG brand and how their community model provides more than just funds to founders.
- Critical advice from Alyssa for emerging brand founders on structuring their businesses and pitches to attract early-stage investment.
Connect here!
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
In the competitive world of retail, emerging brands with mission-driven, clean-label products often struggle to compete with the massive marketing budgets of legacy players. Eleanor Hayden, Founder and CEO of Veriti, experienced this challenge firsthand as an in-house marketer for successful emerging CPG (Consumer Packaged Goods) brands.
Since 2021, Veriti has operated as the essential shopper marketing and retail media team for these challengers, proving that sharper strategy and expert execution can consistently outperform bigger budgets. Veriti manages the entire retail ecosystem—from vendor relationships and in-store displays to keyword-by-keyword retail media campaign optimization—freeing founders to focus on building their brand.
Inside the Episode:
- How a strategic, integrated approach to shopper marketing (in-store displays) and retail media (digital advertising) drives outsized results.
- Eleanor's journey from in-house brand marketer to launching the agency she wished she had.
- What emerging founders can learn about allocating their limited budget to maximize new-to-brand sales and secure long-term retail relationships.
Connect here!
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
While building a dynamic career in food and beverage marketing for industry giants like Uber, Walmart, and Gopuff, sauce lover Nicole Glabman was simultaneously navigating intense personal hormonal and gut health challenges. This journey, combined with her love for flavor and over seven years of industry experience, sparked an idea: to reimagine the everyday condiments that are the backbone of our meals.
Nicole set out to create She's the Sauce, a line of delicious, better-for-you sauces with benefits—built on a foundation of clean ingredients, added protein, and fiber. The brand believes that you shouldn't have to compromise on flavor to feel good, offering sauces that truly satisfy while supporting a healthier lifestyle.
Inside the Episode:
- The essential balance: crafting a "better-for-you" sauce that maintains indulgent flavor and texture.
- How Nicole's extensive background in CPG (Consumer Packaged Goods) marketing prepared her to launch her own brand.
- Nicole's experience turning personal health struggles into a mission-driven brand that helps others redefine their relationship with food.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
For 15 years, Roopa Annadatha mastered the art of bringing products to market at a massive scale, leading operations for global innovators like Apple, Microsoft, and Peloton. Yet, her most challenging and inspiring role was becoming a mother of two.
The turning point came during a long travel day, observing her 18-month-old survive on pretzels and Goldfish. That moment crystallized a profound realization: modern parents are forced to choose between quick, empty calories and nutritious meals that require precious time they don't have. With many existing toddler foods failing to meet global nutrition standards, Roopa recognized a critical gap: convenient, delicious, and science-backed meals for kids, not just snacks.
Roopa founded Nomie to end the mealtime stress for families. She now combines her deep expertise in scaling complex operations with her lived experience to build the first-of-its-kind better-for-kids meal brand, committed to fueling children's growth from busy weeknights to travel days.
Inside the Episode:
- How being the target customer (a busy mom) informs every product and strategic decision at Nomie.
- How Roopa leveraged her operations and execution experience from tech giants (Apple, Microsoft, Peloton) to build a food brand's supply chain.
- What emerging founders can learn about "filling the gaps": How Roopa built community and sought out specific expertise to navigate the CPG/food industry knowledge she didn't have.
Follow Nomie for launch updates!
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
After earning a business degree and moving to Italy to pursue a master's in World Food Cultures, Carli gained a profound understanding of the cultural, political, and social forces that shape our global food systems. Upon returning to New York City, she honed her skills in brand, operations, and training at industry leaders like Eataly and Hot Bread Kitchen. Seeing a need for a dedicated space for connection and collaboration, she set out to carve her own path.
This journey led to the creation of The Libi Project, a mission-driven culinary community and creative studio. The Libi Project is all about uplifting early-stage entrepreneurs, creatives, and farmers through industry programming, educational workshops, and storytelling. At its heart are Culinary Industry Nights—quarterly events that gather hundreds of food and beverage professionals to connect, collaborate, and build genuine partnerships across the food world, from urban farmers and pastry chefs to CPG founders and fermentation experts.
Inside the Episode:
- How Carli's international education and New York food industry experience sparked the idea for The Libi Project.
- The power of peer-to-peer learning and cross-disciplinary exchange in strengthening the food industry.
- What emerging founders can learn about creating intentional, impactful industry events that lead to genuine partnerships.
Connect here!
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Chef Jane Coxwell has cooked all over the world—from the South of France and the villages of Southeast Asia to a 305-foot superyacht—serving some of the biggest names in fashion and media, including over a decade as Diane von Furstenberg's private chef. Known for her elegant yet approachable style, Jane built her career on the belief that good food should be simple and full of life.
Her latest project, OKO, is a chef-founded food company making fresh, organic vegetable blends that make eating well effortless. What started as a personal project to help DVF heal through food is now available to everyone. Each OKO blend (like Beet Ginger and Carrot Turmeric) is certified organic, plant-based, and made with simple, farmers-market-quality ingredients. Built on simplicity, health, and joy, OKO helps people—whether they cook a lot or not at all—bring more vegetables, color, and life into their kitchen.
Inside the Episode:
- How Jane's experience as a private chef for top public figures led to the creation of her own CPG product, OKO.
- The challenge of bottling and scaling a fresh, chef-quality product while maintaining its organic, clean ingredient integrity.
- What emerging founders can learn about turning a professional "secret weapon" (like a recipe or technique) into a successful consumer brand.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
For years, guests have traveled to the Catskills to get a taste of Phoenicia Diner's legendary fluffy pancakes. The diner became a modern classic, famous for its comfort food and classic Americana style. But when guests kept asking for the secret to that signature fluffiness, owner Michael Cioffi realized he had an opportunity to bring a piece of the diner experience right into their homes.
Now, brunch aficionados can recreate the magic with Phoenicia Diner's trio of high-quality Pancake Mixes in Classic Buttermilk, Buckwheat, and Vegan varieties. Made with the same ingredients served at the diner, these mixes capture the comforting flavors that make them a beloved favorite. Available for purchase online and in over 100 regional stores, these mixes, along with the Phoenicia Diner Cookbook (released by Penguin/Randomhouse), have turned a local landmark into a national brand.
Inside the Episode:
- How Michael Cioffi successfully translated a beloved restaurant experience into a national consumer product line.
- The challenge of maintaining quality and authenticity when scaling a diner's signature recipe into a shelf-stable mix.
- How a CPG launch can diversify revenue and expand the reach of a well-established hospitality brand.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Charlotte Langley's journey as a celebrated Chef, Canner, and Ocean Steward is rooted in a desire to transform the often-staid world of preserved food. Driven by a culinary expertise and a bold, confident spirit, she created Nice Cans—a brand that proves canned goods can be gourmet, vibrant, and utterly delicious.
Nice Cans is a Boldly Delicious Canned Food Brand that celebrates and empowers its consumers. By blending Sensual, Juicy, and Delicious flavors with a vibrant, confident, and playfully provocative spirit, Nice Cans crafts high-quality, fabulous products that go beyond taste. The brand is successfully redefining the experience of gourmet canned goods, breaking barriers, and inspiring bold living that inspires joy, confidence, and beauty from the inside out.
Inside the Episode:
- How Chef Langley transitioned her celebrated culinary career and expertise into building a disruptive CPG brand.
- What it means to lead a brand with a "cheeky" and "provocative" approach while delivering high-quality, gourmet products.
- How Nice Cans is redefining the canned goods category and inspiring "bold living" in consumers.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
After a 15-year career shaping luxury hospitality experiences for brands like Mandarin Oriental and Ian Schrager, Kristin Charbo found herself ready for a new challenge—one that was delicious, nostalgic, and deeply personal. Along with her partner, Grover Light, her "healthy, yummy donut things" accidentally went viral, sparking the birth of glonuts.
Glonuts is a better-for-you donut brand that redefines indulgence with clean, raw vegan, and gluten-free ingredients, all while keeping sugar counts low. For Kristin, who manages PCOS, glonuts is more than a business; it's a way to celebrate food that tastes incredible without sacrificing how you feel. The brand meets a growing demand from a community hungry for clean-ingredient "glow ups" of their favorite treats.
Kristin now brings her high-touch experience and luxury brand mindset to the CPG world, creating products that prioritize both delight and functionality. She's building a brand that doesn't shame indulgence but celebrates it with products available in retailers across the US, including H-E-B, Erewhon, and Misfitsmarket.com.
Inside the Episode:
- How an idea for a coffee shop side-pairing quickly became the main product and focus of their business.
- Kristin's journey managing PCOS and how she turned a personal health need into a growing national brand.
- How glonuts built a brand around "guilt-free" indulgence, making treats approachable and accessible without food shame.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Patrick Coyne loved the bustling energy and incredible flavor of the roadside dumpling shops he visited in China. That experience, and the incredible food, was something he missed back home—and something he realized was missing from the American frozen food aisle. Seeing an opportunity to merge authentic flavors with modern convenience, Patrick founded Laoban, a brand dedicated to delivering the dumpling shop experience right to your freezer.
Laoban, which means "boss" in Chinese, pays homage to the masters of those authentic shops, offering a line of frozen Asian snacks and appetizers that began with chef-crafted dumplings. The brand takes classic Chinese dumplings and injects them with modern twists, new flavor combinations, and heaps of fun, making them accessible to everyone across the nation.
Inside the Episode:
- How Patrick turned his love for authentic Chinese street food into a mass-market frozen brand.
- How partnering with a culinary expert helped Laoban craft a quality, chef-driven recipe that could be successfully scaled for the frozen aisle.
- How to build a brand identity—like Laoban—that successfully honors tradition while embracing fun and innovation.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
While building her career at the intersection of fashion, hospitality, and brand development, Wesley Davis, CEO and Co-Founder of Society De La Rassi, saw a shift happening. People were seeking out connection and clarity at their social events, but the celebratory options felt limited. This sparked the idea for a sophisticated, premium dealcoholized sparkling wine crafted for discerning palates and noteworthy characters.
Society De La Rassi is a modern toast to bold encounters and new age soirées, marrying timeless winemaking tradition with intentional innovation. It's an elegant alternative for those who seek luxury without the limits of compromise. More than just a beverage, each sip is an invitation to redefine the art of celebration.
Inside the Episode:
- How Wesley translated her deep experience in fashion and hospitality into the world of premium beverages.
- Building a brand narrative around luxury, connection, and clarity in the rapidly evolving non-alcoholic space.
- Lessons for emerging founders on cultivating a premium brand that resonates deeply with a modern consumer.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Andrew Bly is a strategic brand and advertising designer focused on delivering unique, ownable creative for brands looking to reach the next level of growth. He is also the founder of Snacks & Design, a neighborly shop to discover up-and-coming brands focused on indie goodies made with good stuff by even better people.
Andrew brings his expertise and unique perspective on both branding and retail discovery. As a designer who builds custom brand identities and curates shelf-ready success at Snacks & Design, he is perfectly positioned to uncover the stories, strategies, and design decisions behind the most exciting new consumer companies.
Inside the Episode:
- The inspiration behind opening Snacks & Design and what a physical retail space teaches founders about product placement and package design.
- The latest shifts in design for CPG food & beverage brands, including the massive industry-wide emphasis on simple, clean ingredients.
- How running the Snacks & Design retail space gives Andrew an invaluable source of live consumer feedback, allowing him to understand customer desires and bring that actionable insight to his design and strategy work.
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Lindsay Holden, Co-founder of Odele, left her stable corporate role to make prestige beauty accessible to all. Alongside her fellow working mother co-founders, she launched a line of clean, inclusive, affordable, and shareable hair care, guided by the philosophy: "Crazy good doesn't have to be crazy expensive." You can now find their products, developed by hair type and texture, at major retailers like Target, Ulta Beauty, and CVS Pharmacy.
Before this leap, Lindsay was a Senior Buyer for Target Corporation for eight years. Inspired by the struggle of work/life balance and a market gap for inclusive, salon-grade products, she co-founded Odele, which achieved profitability within its first six months. Lindsay is candid about the trials and triumphs of entrepreneurship, offering an honest look at life "without the pretty filters."
Inside the Episode:
- How Lindsay moved from a corporate leadership role at Target to a co-founder of an emerging beauty brand and the strategy behind building a brand that balances clean, inclusive, and affordable beauty.
- Lessons on building a profitable business that scaled its retail distribution to Target, Ulta Beauty, and CVS Pharmacy.
- What emerging founders can learn about turning the working parent struggle into a breakthrough product and achieving work/life balance without the pretty filters.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Launching a successful CPG food & beverage brand starts long before you ever hit production — it starts with a rock-solid brand concept. In this solo episode, I'm taking you behind the scenes of Week 1 of my proprietary four-week strategy, revealing the exact methodology I use to help my clients nail the foundational elements of their business. This process involves deep market research and intense questioning to ensure your brand concept is clear, unique, and primed for consumer resonance.
I share the critical steps for defining your brand's DNA, including identifying your core consumer problem and solution, clarifying your long-term vision, and setting clear parameters around the brand's identity. By the end of this foundational week, we establish the brand's Concept, Founder Story, Differentiators, and Pre-Launch Messaging — all the essential components for commanding attention and generating demand before you launch.
Inside the Episode:
- The essential questions I ask to help founders define their Brand Concept, Differentiators, and big vision.
- How to craft a Founder & Brand Story that powerfully resonates with your target market, media, and potential investors.
- The critical elements—including Brand Voice, Values, and Name Concepts—that must be finalized to set the stage for your go-to-market strategy.
Learn more about brand strategy here.
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Halli Sigel began her career in the thick of some of New York's fastest-growing startups. Excelling at the junction of customer experience and operations, she quickly realized her ideal venture would merge her passion for scaling businesses with her love for bringing people together.
Halli and her friend, Shelby Sims, founded Quincy on the belief that great cocktails need a fantastic mixer and garnish just as much as a great spirit. Historically, mixers were overlooked while alcohol brands built loyalty. Quincy is now on a mission to ignite brand love for the other half of the glass by redefining mixers and garnishes for the modern consumer, both at home and out on the town.
Inside the Episode:
- How Halli’s background in high-growth startups set the stage for launching Quincy
- The strategy behind creating brand loyalty and excitement for a previously ignored category—cocktail mixers and garnishes
- Lessons for emerging founders on combining operational expertise with community-building to create a breakthrough brand
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
As a bartender in Toronto, Amanda Chen lost all her work during the pandemic. What seemed like a setback turned into a blessing: a one-way ticket to Mexico that changed her life. Now four years sober, she is dedicated to trailblazing the next wave of non-alcoholic beverages.
This journey led her to create Tomonotomo, an award-winning non-alcoholic distilled agave spirit handcrafted in Oaxaca, Mexico. Tomonotomo has a unique process that blends with traditional mezcal practices to create a clean, sophisticated, and alcohol-free spirit that everyone can enjoy.
Inside the Episode:
- How losing her job led Amanda on a path to sobriety and entrepreneurship in Mexico
- The innovative process of creating an alcohol-free distilled agave spirit that respects traditional mezcal practices
- What emerging founders can learn about building a sophisticated brand in the rapidly growing non-alc space
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
After a decade at Google and YouTube — most recently leading business development for YouTube Health — Ariel Altman knew she wanted to build something that drove impact at the intersection of health and innovation. That passion, combined with her Brazilian roots by marriage, led her to co-found Figa Foods.
Figa is a company reimagining the chocolate aisle with bars made from the upcycled seeds of cupuaçu (coo-poo-ah-soo), a Brazilian superfood that's as delicious as it is sustainable. By partnering with regenerative farmers and top chefs, Figa is on a mission to make cupuaçu your new favorite superfood that both tastes good and does good.
Inside the Episode:
- How Ariel's experience building partnerships at Google and YouTube translated to launching a CPG brand
- The innovation behind upcycling cupuaçu seeds to create a sustainable and delicious chocolate alternative
- Lessons for emerging founders on building a mission-driven brand by prioritizing regenerative sourcing and unique ingredients
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
With a successful background in marketing, including launching one of the first nationally distributed canned wine brands, Alexis Beechen joined forces with founders Miles Beckett and Steve Seigel to launch Ola Sol. As CEO, Alexis brought her full-stack marketing leadership to handle distribution and implement tech-first sales strategies, helping to bring this unique agave wine to market.
Ola Sol is the first premium agave wine specifically designed for crafting cocktails. Made from 100% estate-grown Blue Weber agave sourced from Jalisco, Mexico, Ola Sol offers the authentic flavor of agave spirits but with half the alcohol content (24% ABV), allowing for delicious, balanced cocktails.
Inside the Episode:
- How Alexis's experience in brand development and marketing led her to create Ola Sol
- What it takes to build a premium beverage brand that offers a unique value proposition
- How to identify a gap in the market and turn a personal passion into an innovative product
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This podcast was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Born and raised in Caracas, Venezuela, and a tastemaker at heart, Ana Lander traded a decade long career in social and data for broth packets after a health journey inspired by her roots. Now, she's building Pikora, a brand dedicated to bringing the bold flavors she grew up with to your kitchen.
Pikora is a women-founded, culture-forward brand on a mission to deliver better nutrition through its innovative broth packets. Ana Lander’s personal journey of becoming a product innovator by accident is a testament to turning challenges into delicious solutions. Pikora makes it easier to savor every moment, whether you're using their broth as a snack, a meal upgrade, or a seasoning that adds depth to any dish.
Inside the Episode:
- How Ana’s personal health journey inspired the creation of Pikora.
- The mission behind building a brand that honors your cultural roots while balancing function and flavor.
- What emerging founders can learn about turning personal challenges into breakthrough products.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Stephanie Berwick is an innovative entrepreneur who transformed her 20-year career in fintech and diverse background into founding Pastazerts. Her journey is a testament to the power of trusting your instincts and embracing a new path, a bold move that led to the creation of the world's first chocolate ravioli dessert.
Pastazerts is the culmination of Stephanie's unconventional vision, uniting two of the world's most beloved foods — chocolate and pasta — with sweet, creamy fillings. It's a brand built on the belief that innovation can come from the most unexpected places, offering a delightful and surprising new treat to dessert lovers everywhere.
Inside the Episode:
- How Stephanie's two-decade-long career in fintech uniquely prepared her to launch a food brand.
- What it takes to transform a creative, unconventional idea into a tangible, marketable product.
- How emerging founders can learn to trust their instincts and embrace unconventional journeys.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Samantha Sherman's career started in the fast-paced world of fine dining. From working at an esteemed restaurant in Boston to managing a team for celebrity chef Mario Batali, she quickly found success. But after a decade in the industry, the pandemic prompted her to take a new, more personal path.
Samantha leaned into a passion for healthy living and wellness, enrolling in the Institute for Integrative Nutrition. What began as a way to meet clients quickly evolved into The Hampton Grocer, a farm-to-front-door delivery service in her new hometown of Montauk. The business eventually grew into a thriving granola company with multiple flavors — all baked with love.
Inside the Episode:
- How Samantha started to get her granola into people's hands by putting her product out at local farmers markets, getting direct feedback from customers that helped her build the brand
- The pivotal moment of recognizing and embracing a product-market fit, shifting from a delivery service to a focused granola company based on customer demand
- The importance of strategic growth, scaling a beloved family recipe from small, nine-jar batches to a thriving CPG brand while maintaining quality and authenticity
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Date Smarter’s founder, Grace Finerman, knows what it's like to be busy. As a former TV news anchor and reporter, she was constantly on the go and realized the need for food that was both healthy and delicious.
Grace took this realization and created Date Smarter, a brand that's breaking up with unhealthy snacks by proving that healthy eating doesn't have to mean giving up on flavor.
Inside the Episode:
- How Grace's background as a news reporter helped her launch and grow her business
- The inspiration behind Date Smarter's unique products, including their signature chocolate-covered date caramels
- Grace's strategy for creating a brand that's both healthy and indulgent
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Sri Kalapala is a snack lover turned founder with a background in healthcare technology, business strategy, and operations. Sri took his background and his passion for snacking to create Kailo, a brand proving that snacks should be both delicious and truly good for you.
Kailo is a protein bar crafted for those who value real ingredients — no fillers and no artificial additives.
Inside the Episode:
- How Sri's personal quest for a truly clean snack led to the creation of Kailo
- The inspiration behind Kailo's packaging, influenced by streetwear, music, and art, and how Sri wanted to use these elements to evoke emotion in his branding
- Kailo's commitment to using only real, whole ingredients and why it's so critical to their mission
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Quani Burnett brings over 7 years of beauty experience across marketing, community, and influencer partnerships for brands such as Youth to the People, Briogeo, Rhode, Paula’s Choice, and more. After witnessing firsthand how textured hair was underserved in prestige beauty, Quani set out to create a brand that would change that.
She founded Soft Rows, a premium textured hair brand created in partnership with Women of Color chemists and cosmetologists, rooted in salon culture, driven by science, and vetted by community. With over 65% of the U.S. population identifying as having textured hair—but only 5% of prestige products catering to it—Soft Rows is reimagining textured hair care with salon-inspired, science-backed solutions designed for every curl type.
Inside the Episode:
- How Quani’s career in beauty inspired her to launch a brand dedicated to textured hair.
- Blending salon culture, science, and community testing to create effective, innovative formulations.
- What beauty founders can learn about serving an underserved market with authenticity and intention.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Tom Malengo is a true veteran of the CPG industry. With over 40 years of business experience, Tom has become a trusted advisor to hundreds of emerging CPG brands, using his business acumen and genuine desire to help founders navigate their entrepreneurial journeys.
Tom is also the co-founder of Brandjectory, a platform that connects emerging CPG founders with the investors and experts who can help them grow. Through a series of monthly virtual meetings, Brandjectory provides crucial education, exposure, and engagement, giving founders the direct support they need.
Inside the Episode
- Why Brandjectory was created and the specific challenges it helps emerging CPG brands solve
- The key things founders need to know when looking for investment and expert guidance
- How Brandjectory's model of virtual meetings provides a unique advantage for busy founders and industry professionals
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Claire Matern grew up immersed in New York City's vibrant food scene. Her family ran a specialty food and cheese store for two decades, instilling in her a lifelong mission: to demystify cooking, take the intimidation out of ingredients, and inspire people to get creative in the kitchen.
That passion led her to create JONI, a brand that celebrates the unique and versatile ingredient, verjus (pronounced vair-joo). Verjus, which translates to "green juice" in French, is the tart juice from young grapes picked before the main harvest. It’s a centuries-old culinary secret that Joni is bringing to the forefront.
Inside the Episode:
- How Claire's upbringing in her family's food business shaped her entrepreneurial journey
- The story behind building a brand around a lesser-known ingredient like verjus
- What founders can learn about building a mission-driven brand that makes niche ingredients approachable and inspiring
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Marc Jonna’s career in the specialty retail and wine industry spans more than two decades. He began in his family’s business, The Merchant of Vino, where he studied wine and specialty foods from a young age and helped expand the company into an eight-store chain. After its acquisition by Whole Foods in 1999, Marc became the company’s National Wine Buyer and later joined the National Leadership Team—playing a pivotal role in elevating Whole Foods into a major wine retailer.
In 2006, Marc co-founded Plum Market with his brother, creating a Midwest-based chain that has become a leader in natural, organic, and specialty grocery. In this episode, he shares his journey from family business to national leadership, and the lessons he’s learned about building a modern grocery brand that thrives in today’s competitive market.
Inside the Episode: * How Marc’s experience at The Merchant of Vino and Whole Foods shaped the vision for Plum Market * Philosophy of merchandising natural, organic, and artisanal products * Advice for CPG brands on scaling, differentiation, and staying competitive in retail landscape
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This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
While working long hours for Oscar-winning producers, Xeba fell seriously ill with a debilitating gut condition. Her healing journey—focused on diet and lifestyle changes—sparked the idea for the snacks she wished existed during her recovery: clean, indulgent, and designed for sensitive stomachs.
Preme is a gut health brand that believes true nourishment comes from both premium ingredients and a sense of indulgence. Using prebiotic fiber prescribed by functional medicine doctors, Preme crafts snacks with sensitive stomachs top of mind—helping people feel good while enjoying food they love.
Inside the Episode: * How Xeba’s personal health journey inspired the creation of Preme * How to build a gut-health brand that balances function and flavor * What emerging founders can learn about turning personal challenges into breakthrough products
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This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Ashli Pollard is a powerhouse in strategic business development and marketing, renowned for her direct, results-oriented approach. With over a decade of hands-on experience across diverse sectors—including B2B, agency work, product development, and wholesale—she has driven transformative growth for ambitious brands and emerging leaders alike. As the founder of three successful businesses—The Doers, Dial Zero Marketing, and Fast Forward Production—all launched without external investment, Ashli understands what it takes to build thriving companies from the ground up.
Through her venture arm, Cocky Ventures, she invests in and elevates the next generation of bold, high-potential businesses. Ashli’s career includes integral roles in scaling iconic brands like Prada, Gucci, Rebecca Minkoff, and Kendall + Kylie, where her strategic yet trend-conscious approach to marketing redefined brand trajectories in a fast-paced, content-driven world. She mentors and empowers thousands of women through The Doers, her membership community dedicated to fostering success for female entrepreneurs. Ashli’s mission is clear: to equip and inspire women to win at every level, with tailored insights and practical steps toward lasting success.
Inside the Episode: * How Ashli became a 4x founder and built a career empowering female entrepreneurs * Cocky Ventures approach to helping pre-seed brands scale faster with the right marketing foundation * Ashli’s best tips for founders ready to launch bold ideas and build with confidence
This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Chef and artist Zoe Messinger created Gelée to inspire play, connection, and joy around the table. Gelée blends the wisdom of gelatin’s ancient origins with modern molecular science to reimagine a timeless classic—transforming it into luminous delights that are gut-healing, collagen-rich, and endlessly versatile.
Born from a time of personal healing, Zoe combines her culinary artistry, hospitality background, and playful creativity to craft jiggly creations that are as nourishing as they are beautiful. From morning parfaits and spritz-ready jelly marbles to cheese plate accents and show-stopping art pieces, Gelée challenges convention and brings new life to gelatin.
Inside the Episode:
- How Zoe’s culinary journey—from Cornell to LA’s top restaurants to artistic experiences—shaped Gelée
- The inspiration behind creating a gut-healthy, collagen-rich brand rooted in joy and play
- Creative ways Gelée can be used to spark connection and transform everyday meals
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This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Aparna Avasarala is the founder of Denimrush Experience, an agency working at the intersection of merchandise and brand experience for CPG and lifestyle companies. In this episode, she shares how merch can become a powerful brand tool—and what every emerging founder needs to know before investing. Aparna breaks down how to choose the right merch, when it’s worth launching, and how to maximize impact without wasting time or money.
Inside the Episode: * When merch makes sense (and when it doesn’t) for emerging CPG brands * How to select products that align with your brand strategy and resonate with your audience * Aparna’s best-of advice for founders ready to bring their brand to life through merchandise
This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Daniel Goetz founded GoodPop with a mission to create clean, nostalgic treats that taste amazing—without the artificial sweeteners or additives. What started with just four sales at a music festival has grown into a 16-year journey of building a purpose-driven brand that’s now a leader in the frozen treats category.
In this episode, Daniel shares his early entrepreneurial beginnings, why he wanted to build a business with a positive impact, and how he’s scaled GoodPop into a household name while staying true to its values.
Inside the Episode: * How Daniel’s lemonade stand days shaped his entrepreneurial journey * The scrappy launch strategy that kicked off the business * The lessons behind growing GoodPop into a category leader with purpose at the core
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This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
In this solo episode of Emerging Brands Podcast®, I’m taking you behind the scenes of building a brand strategy that can turn an early-stage idea into a standout CPG brand. I share how I help first-time, bootstrapping food & beverage founders create a clear roadmap for success—one that earns shelf space, generates buzz, and connects deeply with consumers.
From crafting a compelling brand story and defining clear differentiators to identifying your hero product and truly understanding your ideal customer, I walk you through the key elements every founder needs before launch. We’ll dive into retail positioning, activation strategies, brand partnerships, and storytelling techniques that help you not only get on shelves—but stay there.
Inside the Episode: * How to identify what will make your brand stand out * How to define who will shop your brand * How to create buzz and sales while bootstrapping your launch
Listen in for practical insights you can start applying today, and DM me your email to get my Brand Strategy Q&A—a powerful tool to help you organize your vision and spot the gaps before launch.
This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Kif was founded by Caroline Brain, the fermentation fan girl herself—a Midwest native with a tenacious entrepreneurial spirit. Passionate about ethical food systems, holistic health, and gut-friendly living, Caroline blends culinary craft with strategy to make gut health delicious. Born and brewed in Los Angeles, Kif crafts kefir water using only real, natural ingredients, delivering a probiotic-packed, low-sugar, fizzy beverage that gives your gut the love it deserves. Coined ‘Nature’s Soda’
Inside the Episode: * How Caroline turned her love for fermentation into a gut-health brand * Re-positioning Kif in better-for-you soda category * Caroline’s tips for educating consumers and creating demand for a better-for-you drink
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This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Sababa Foods was founded by Amy Dell, a passionate food entrepreneur with deep roots in Middle Eastern foods. With a background in marketing, hospitality, and customer service, Amy is on a mission to make authentic, high-quality Middle Eastern flavors accessible for modern kitchens. Sababa Foods offers convenient, nutritious options that bring families and food lovers together over delicious meals.
Inside the Episode: * How Amy turned her love for Middle Eastern cuisine into a CPG brand * Making authentic flavors accessible and convenient without sacrificing quality * Building a brand through experiences and hospitality
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This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
Kelly Anne Parker is a self-funded founder who built Send Ribbon, a corporate gifting company, from the ground up—all the way to acquisition by UrbanStems in 2020. Now, through her advisory firm Launch Grow Exit, Kelly helps fellow founders navigate the full lifecycle of being a founder, from getting started to scaling and preparing for a successful exit. She’s on a mission to demystify the founder journey and make exits feel possible especially for female-founded, bootstrapped brands.
Inside the Episode: * The path from building a gifting brand to selling it—without outside funding * Value of corporate gifting for emerging CPG brands * What founders need to consider early if they want to build toward a future exit * How to think differently about growth and define success on your own terms
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This podcast episode was made possible by Hummingbirds. Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
Danielle Calabrese is a seasoned CPG strategist, advisor, and two-time founder with over 16 years of hands-on experience launching and scaling food and beverage brands. From Juice Served Here to De La Calle Tepache, she’s led high-growth teams across sales, operations, and marketing—and now channels that expertise into her own agency, It’s All Happening. Through her Launch Lab course and Women in CPG podcast, Danielle equips first-time founders (especially women) with the tools, strategy, and confidence to launch smart, avoid expensive missteps, and scale sustainably.
Inside the Episode: * From startup operator to go-to-market strategist and advisor * How to build a launch plan that actually works—and avoid common founder pitfalls * What she's learned from working behind the scenes with dozens of emerging brands * Sneak peek to next CPG School Launch Lab
Join free workshop here.
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This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
Krista D’Archi and Jake Block are the co-founders of Eat Senza, an allergen-friendly food brand on a mission to make eating with dietary restrictions easier—and more joyful. After 10 years in creative roles, the duo made the leap from supporting brands to building their own. The result? A bold, confident take on allergen-free comfort food, starting with their debut product: Lil Pastina—a gluten-free twist on classic Italian pasta shapes.
Inside the Episode: * From creative careers to co-founding a food brand * Reimagining nostalgic comfort food for allergen-conscious eaters * Launching with Kickstarter featuring a single hero product to earn trust and gain traction * Advice for an emerging brand founder
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This podcast episode was made possible by Hummingbirds. Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
In this episode, I’m joined by Steph Hon, founder and CEO of Cadence—a pioneering consumer systems brand redefining how we store and carry the essentials. With a vision to transform the everyday with the same level of intention and innovation as Apple or Dyson, Steph launched Cadence in 2020 to bring form, function, and sustainability into the personal care category.
Cadence creates beautifully designed, endlessly refillable containers made from ocean-bound plastic and scrap materials. Built for travel, everyday routines, and intentional living, the brand is setting a new standard for modular design, durability, and waste reduction—one capsule at a time.
Inside the Episode: * How Steph’s background shaped the brand’s mission * The innovation process behind Cadence’s modular, sustainable capsules * Advice for founders building category-defining products
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This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
In this episode, I’m joined by Hailey Yaffa, founder of DateWorthy—a frozen, date-based snack brand redefining what indulgence looks like with real, high-quality ingredients. Hailey moved to NYC post-grad and began her career in finance before pivoting to create something more meaningful. With a lifelong sweet tooth and a personal history of disordered eating, she became passionate about raising her standards—not just in food, but in every aspect of her life.
Dateworthy is a decadent-yet-clean snack made with organic ingredients: dates, almond butter, banana, dark chocolate, shredded coconut, and a touch of sea salt. It’s designed to satisfy your cravings and remind you to choose better—for yourself and your body.
Inside the Episode: * How Hailey’s personal journey and shift from finance to food inspired the creation of DateWorthy * The product development process behind building a frozen snack brand * Advice for first-time founders creating brands rooted in personal transformation
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This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
In this episode, I’m joined by Alyzeh Rizvi, co-founder and CEO of Peepal People—a bold, modern South Asian pantry brand reimagining traditional condiments for the way we eat today. With a background in architecture and product design from RISD, Alyzeh spent years leading brand innovation and impact-driven research at IDEO.org and the Gates Foundation, working with clients like Gallo, Smoothie King, and Coca-Cola. She launched Peepal People in 2021 with a mission to build a more inclusive food aisle—one that centers culture, community, and real flavor.
Peepal People fuses heritage cooking techniques with better-for-you ingredients, creating South Asian condiments with less sodium, sugar, and cholesterol—without compromising taste. What started at the dinner table has evolved into a vibrant, fast-growing brand that’s reshaping how South Asian flavors show up in the modern kitchen.
Inside the Episode: * How Alyzeh’s design background and cultural roots inspired the vision for Peepal People * The strategy behind reimagining traditional condiments to meet today’s flavor and health expectations * Advice for founders building inclusive, culture-forward food brands with impact
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This podcast episode was made possible by Hummingbirds. Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
n this episode, I’m joined by Lauren Picasso, CEO and founder of Cure Hydration—the only science-backed, plant-based electrolyte mix with no added sugar. A Harvard MBA and triathlete, Lauren’s own struggle with hydration led her to create a clean, better-for-you solution she couldn’t find on the shelf. She launched Cure in 2019, and today it’s one of the fastest-growing brands in the category, recently ranking 568th on the Inc. 5000’s 2024 list.
Cure is formulated for all ages, delivering daily hydration without compromising on ingredients or taste—offering an alternative to traditional sports drinks with unnecessary sugars and artificial additives.
Inside the Episode: * How Lauren’s personal experience as an athlete sparked the idea for Cure Hydration * The strategy behind building a science-backed, plant-based brand that stands out in a crowded hydration category * Advice for founders scaling a health-focused CPG brand while staying true to clean ingredient standards
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This podcast episode was made possible by Hummingbirds- a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
n this episode, I’m joined by Maura Duggan, founder of Fancypants Baking Co., a brand baking cookies that feel downright good—made with real, recognizable ingredients and a whole lot of heart. After earning a master’s degree in Mind, Brain, and Education from Harvard, Maura found herself drawn back to baking as a way to shake off the stress.
Since 2004, Maura has grown Fancypants into a company known for incredible taste, quality ingredients, and sustainability. Today, their cookies are made with butter and eggs, zero artificial ingredients, and upcycled oat flour—baking with purpose while minimizing waste.
Inside the Episode: * How Maura launched Fancypants as a fresh baked cookie brand 20+ years ago * The strategy behind shifting from fresh baked into CPG * Advice for founders balancing nostalgia, innovation, and positive impact in CPG
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This podcast episode was made possible by Hummingbirds— a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
In this episode, I’m joined by Jessica Hamel, founder of PlantChi—a brand on a mission to make wellness effortless, rebellious, and packed with real plant power. With over 20 years in branding and experience as a former CPG founder, Jessica is also an ultra-runner and competitive sailor—her drive and passion for performance deeply inform how she approaches nutrition and product development today.
PlantChi’s superseed blends are designed to simplify nutrition: easy to use, packed with protein, fiber, and essential nutrients, and made to sprinkle onto meals without any fuss.
Inside the Episode: * How Jessica’s journey from founder to athlete shaped her mission to simplify wellness * The strategy behind creating functional, nutrient-dense products that integrate effortlessly into modern lifestyles * Advice for emerging founders building brands that prioritize both health and ease for consumers
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This podcast episode was made possible by Hummingbirds- a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
In this episode, I’m joined by Maria Covarrubias, Mexican-American chef and founder of Cien Chiles, a brand bringing the vibrant flavors of her childhood to kitchens everywhere. Inspired by the wisdom of her Abuela and a desire to share her cultural heritage, Maria created a line of hot sauces that do more than bring heat—they celebrate flavor, creativity, and culture.
Inside the Episode: * How Maria’s family roots, culinary background, and CPG experience inspired the creation of Cien Chiles * The philosophy behind “Real Food, Real Flavor” and redefining hot sauce as a culinary art * Advice for founders turning personal heritage into authentic, market-ready products
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Amos Golan, founder and CEO of Chunk, a company redefining what’s possible in plant-based meat through cutting-edge fermentation technology. Amos brings an impressive background spanning organic chemistry, human-computer interaction, agtech, biotech, and food innovation—including time leading Ferrero’s Open Innovation team. He’s also a trained chef with a personal passion that deeply influences his approach to product development.
Chunk uses proprietary fermentation techniques to create plant-based meats that deliver a deeply satisfying eating experience, mimicking the texture, color, and taste of traditional meat. Chunk is bringing chefs and foodservice operators a plant-based option with no preservatives, additives, or binders—and raising the bar for quality and innovation in the category.
Inside the Episode: * How Amos’s diverse background—from biotech to culinary school—shaped his approach to launching Chunk * The innovation behind Chunk’s proprietary fermentation process and why it’s different from other plant-based meats * Advice for founders working at the intersection of food and science
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Celena Ruiz, Category Manager at Fresh Thyme Market, where she oversees the poultry and seafood departments and plays a key role in bringing fresh, innovative products to shelves. Celena is passionate about supporting local businesses and helping emerging brands succeed in a competitive retail environment.
We dive into what category managers look for when evaluating new brands, how Fresh Thyme Market approaches innovation and differentiation.
Inside the Episode: * How Celena’s passion for local shapes her work as a category manager * What founders need to know to stand out when pitching retail buyers * Advice for emerging brands navigating early retail partnerships and growth
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Angie Tran, co-founder of Kind Laundry—a modern laundry care brand on a mission to make laundry better for the planet, pets, and people. Angie’s path to entrepreneurship began after more than a decade in corporate marketing, followed by an early investment in a healthy fast-food chain. But it was ecommerce and the CPG wellness space that captured her heart—and where she saw an opportunity to innovate.
Kind Laundry offers high-performance, sustainable laundry products designed to transform an everyday chore into a small act of self-care (yes, it’s possible to enjoy laundry!). With plant-based, eco-friendly ingredients and plastic-free packaging, Angie and her team are challenging traditional household products while keeping sustainability at the core.
Inside the Episode: * How Angie transitioned from corporate marketing to CPG entrepreneurship with a mission-driven brand * The strategy behind building a wellness-inspired laundry care brand that resonates with today’s conscious consumers * Advice for founders disrupting legacy household categories and driving sustainability through product innovation
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Laurel Orley, CEO and co-founder of Daily Crunch Snacks—a women-owned, Inc. 5000 snack company shaking up the category with its Uniquely Crunchy™ sprouted nut snacks. Laurel brings over 15 years of marketing experience, much of it at Unilever, where she led flagship brands like Dove and Hellmann’s before launching Daily Crunch in March 2020.
Daily Crunch satisfies those irresistible crunch cravings with nutrient-dense, superfood snacks that deliver on taste, texture, and clean ingredients—all with minimal added sugars. Laurel shares how she navigated launching during the early days of the pandemic, scaling quickly, and staying focused on product differentiation in a crowded snack space.
Inside the Episode: * How Laurel’s background in big-brand marketing shaped the strategy behind Daily Crunch * The process of creating a distinctive, better-for-you snack that stands out with texture and simplicity * Advice for founders on scaling thoughtfully, brand positioning, and distribution
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Shanice Black, co-founder of Ting A Ling—a Caribbean-inspired food brand bringing bold, authentic Jamaican flavors to kitchens everywhere. Shanice is on a mission to make Caribbean cuisine more accessible while honoring tradition and delivering clean, better-for-you ingredients.
Ting A Ling’s vibrant line of sauces and marinades captures the spirit of the islands, allowing home cooks to infuse everyday meals with the flavors of Jamaica—without sacrificing quality or simplicity. Shanice shares her journey as a founder balancing cultural authenticity, product development, and scaling an emerging brand.
Inside the Episode:
- How Shanice’s Jamaican roots inspired the creation of Ting A Ling and its mission to celebrate Caribbean food culture
- The strategy behind developing authentic, approachable sauces made with better-for-you ingredients
- Advice for founders bringing heritage-driven products to a broader audience
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Tenley Fitzgerald, Vice President of Marketing at Yes! Apples—a bold, modern apple brand with deep roots in New York agriculture. With over 100 years in the apple business, Yes! Apples is a network of 50+ family farms growing more than 10 high-quality varieties—and stands out as the only female-run apple organization in the country.
Tenley began working with the team as a freelancer in 2017 and ultimately led the charge to take the Yes! Apples brand from concept to consumer launch. Since then, she’s built a powerhouse in-house marketing team and brought apples into the lifestyle and CPG conversation—partnering with brands like Martinelli’s and Ithaca Hummus, and showcasing the brand at Pop Up Grocer and Cherry Bombe Jubilee. With past experience at FreshDirect, Blue Apron, and Beyond Good, Tenley brings a deep understanding of integrated marketing, storytelling, and brand building in food.
Inside the Episode: * How Tenley transformed Yes! Apples from a traditional grower network into a national lifestyle apple brand * The strategy behind turning apples into an experience * Advice for brand marketers looking to evolve heritage categories with a fresh, modern voice
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Derek Springston, CEO and Managing Partner of Moxie Sozo—the award-winning, Boulder-based branding and design agency celebrating its 25th anniversary this year. Derek’s journey is a true creative arc: he started as an unpaid intern and worked his way up to lead the agency that now serves some of the most disruptive brands across food, beverage, and beyond.
Under his leadership, Moxie Sozo has created standout work for brands like Boston Beer Company, Campari America, and Danone—along with countless natural food startups and global lifestyle brands. His approach blends design strategy with business acumen, helping brands break through crowded categories with bold, authentic creative.
Inside the episode * How Derek went from unpaid intern to CEO of one of the most respected creative studios in CPG * The strategy behind building iconic, emotionally resonant packaging—and why it still matters * Advice for founders investing in branding for the first time, and what great branding
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Kristy Snyder, lifelong educator and co-founder of the Enthuse Foundation—an organization dedicated to supporting women entrepreneurs in the CPG space through education, community, and funding. Kristy’s passion for teaching and mentorship has been a constant throughout her career, and with Enthuse Foundation, she’s helping create access and opportunity for the next generation of female founders.
From grant programs to pitch competitions, community events to founder education, the Enthuse Foundation is focused on breaking down barriers and building up women-led brands with the tools and support they need to grow.
Inside the Episode: * How Kristy’s background in education inspired the creation of the Enthuse Foundation * The foundation’s approach to founder support through grants, learning, and connection * Advice for women in CPG navigating early-stage growth and how to tap into available resources
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Jeni Britton, celebrated entrepreneur, New York Times best-selling author, and founder of the iconic Jeni’s Splendid Ice Creams. Now, she’s channeling her creativity and industry insight into her latest venture: Floura & Co., a brand on a mission to change the way we think about food waste—and fiber.
Floura reinvents fresh produce trimmings as delicious, nutrient-dense foods with the ambitious goal of diverting 100 million pounds of upcycled produce from the commercial food waste stream annually. At the same time, the brand aims to help close the massive dietary fiber gap in the U.S., bringing joyful, sustainable innovation to pantries across the country.
Inside the Episode: * How Jeni’s experience building a national brand shaped her approach to launching Floura * Why upcycled produce and dietary fiber are two of the biggest untapped opportunities in food today * Advice for founders ready to reimagine a category— with community and customer feedback
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Larry Yu, founder of Sage Matcha—a brand on a mission to bring the magic of ceremonial-grade matcha to your daily routine, no matter how busy life gets. Originally from New Jersey, Larry’s love for matcha started in high school. But it was during his time at NYU Tisch—navigating long hours, creative hustle, and constant movement—that the idea for a more convenient, high-quality matcha latte was born.
Sage Matcha’s single-serve sticks combine ceremonial-grade matcha with oat milk powder, organic ingredients, and superfood blends, making it easy to sip something both functional and elevated, anytime, anywhere.
Inside the Episode: * How Larry’s lifestyle as a student and creative inspired the idea for Sage Matcha * The importance of sourcing, formulation, and flavor when building a functional beverage * Advice for emerging founders entering the wellness beverage space—and how to differentiate with simplicity and substance
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Keya Wingfield, award-winning pastry chef, Food Network Baking Champion, and founder of Keya’s Snacks—a bold, flavor-packed snack brand redefining the chip aisle through cultural representation and culinary excellence.
Originally from Mumbai, Keya moved to the U.S. without ever having used an oven—only to become a sought-after pastry chef and culinary instructor. During the pandemic, she began offering modern Indian American meals to-go. With each order, she included a small bag of homemade "Bombay chips" as a personal touch. The unexpected twist? Customers couldn’t stop asking for just the chips—and retailers quickly took notice.
Keya’s Snacks is now a growing line of award-winning chips, rooted in Indian flavors and crafted to challenge the status quo of mainstream snacking.
Inside the Episode:
- How Keya went from culinary student to Food Network winner to snack aisle innovator
- The unexpected product pivot that launched a category-first chip brand
- Why cultural storytelling matters on retail shelves
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Regina Trillo, founder of Nemi Snacks—a boldly flavored snack brand rooted in Mexican heritage with clean ingredients. Originally from Mexico City and now based in Chicago, Regina launched Nemi Snacks after feeling unrepresented in the grocery aisle. She saw Mexican culture reduced to stereotypes and products packed with artificial ingredients—and knew there was a better way.
Before building her brand, Regina spent her legal career advocating for human rights, providing legal services to immigrants, and leading global initiatives across Latin America, the Caribbean, Africa, and the U.S. That same spirit of advocacy now fuels Nemi Snacks—a brand that honors tradition, elevates representation, and brings something truly different to the snack aisle.
Inside the Episode: * How Regina’s personal journey and human rights background shaped the mission behind Nemi Snacks * The strategy behind launching a culturally rooted brand centered around a hero ingredient: nopal * Advice for founders navigating representation, authenticity, and innovation in the better-for-you space
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Meet Gloria Chou—award-winning PR strategist and host of the Small Business PR Podcast, known for helping resourceful founders land top-tier press without a publicist, agency, or insider connections. Her untraditional (but proven) pitch strategies have helped thousands of small businesses earn over a billion organic views and secure features in The New York Times, Oprah’s Favorite Things, Vogue, Forbes, and more—all without pay-to-play.
This episode is like a quick PR masterclass. Gloria shares straightforward, actionable advice to help you start pitching your CPG brand today—no media list or press kit required. If you're launching or scaling and want to land press that drives awareness and trust, this conversation is for you.
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Jamie Han, founder of Hamkke—a modern tableware brand rooted in tradition, intentional design, and the joy of gathering. With over 17 years of experience in marketing, Jamie brings a thoughtful, community-first approach to brand building. Her goal with Hamkke? To turn everyday meals into meaningful rituals.
Inside the Episode: * How Jamie’s heritage and background in marketing shaped the vision behind Hamkke * Jamie’s vision to bridge culture, craftsmanship, and modern life * The design philosophy behind turning routine into ritual
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Brock Giles, founder of High Mesa Chile Co.—a modern Southwest kitchen crafting small-batch sauces, condiments, and cocktail mixers inspired by the bold flavor of flame-roasted chiles. Brock’s brand is rooted in a deep love for flame-roasted chiles and a passion for turning regional ingredients into shelf-worthy staples that elevate everyday meals.
Inside the Episode * How Brock turned his obsession with flame-roasted chiles into a growing line of Southwest-inspired pantry staples * How the brand has evolved to cocktail mixers, hot sauces, braising sauces, mustards, pickled items, and other spicy condiments * Advice for makers transitioning from farmers markets into wholesale and retail
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Jonathan Cornish, founder of Froot Thief—the bold, better-for-you fruit snack brand, now one of the fastest-growing fruit snack brands across the United States. With over 20 years in the food industry, Jonathan has developed products for major retailers—but launched Froot Thief to shake up the fruit snack aisle with clean ingredients, a playful identity, and a mission to win over both kids and parents.
Inside the Episode * How Jonathan’s background in food product development shaped Froot Thief * The strategy behind building a snack brand that’s fun for kids, trusted by parents, and built to scale * Advice for CPG founders launching in competitive categories
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I’m joined by Victor Guardiola, founder of Bawi—a better-for-you sparkling agua fresca brand inspired by his Mexican roots. Victor grew up drinking aguas frescas made with fresh fruit and a lot of sugar. When he couldn’t find a version that honored the tradition but felt better for the body, he created one himself.
Bawi is a love letter to culture and community—crafted with real ingredients, bold flavor, and a fresh take on a nostalgic classic. Through the brand, Victor is not only sharing a drink he grew up loving—he’s helping reshape the narrative around what Latino-inspired beverages can be in today’s market.
Inside the episode * How Victor’s upbringing and heritage inspired him to launch a better-for-you version of a beloved drink * The strategy behind balancing authenticity and health while bringing aguas frescas to a broader audience * Advice for founders navigating identity, storytelling, and product innovation
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
With so many new listeners joining the Emerging Brands Podcast® lately, I thought now was the perfect time to reintroduce myself and share more about the work I do behind the scenes.
I’m Kelly Bennett—a Brooklyn-based brand strategist with a front-row seat to what makes early-stage CPG food & beverage brands stand out. I’ve advised over 1,000 founders and stay tapped into what’s working in the industry through my client work, this podcast, and collaborations like Bread & Butter®—a trademark law firm protecting emerging CPG brands.
Inside the Episode:
- How I went from bootstrapping a plant-based restaurant in Downtown Las Vegas building national buzz and a multi-location brand— and career pivot to CPG food & beverage
- The strategy framework I use to help first-time founders launch standout brands that belongs on retail shelves
- What you’ll walk away with when we work together—and why story, strategy, and execution matter from day one
I also share more about my newest project, At Home with Kelly Bennett—a Substack where I bring you inside my home, lifestyle, and the food, beverage, and wellness brands I’m loving right now.
Thank you so much for catching up with me!
Bringing a new product to market? Let’s talk! withkellybennett.com
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Saman and Maha are the mother-daughter duo behind Seenaya, a skincare brand born from a deep love of their Pakistani heritage and a desire to share its generational beauty rituals with the world. Inspired by family’s remedies and the natural ingredients they grew up with, they created Seenaya to preserve and celebrate the power of ancestral skincare—blending traditions with modern science. With each product, they’re not just offering results-driven skincare—they’re building a bridge between generations and creating a global community rooted in authenticity, culture, and nature.
Inside the Episode: * How Seenaya grew from family rituals into a purpose-driven brand honoring Pakistani beauty traditions * The intentional blend of heritage ingredients and modern formulation strategy that sets Seenaya apart * Advice for founders building a brand rooted in cultural storytelling and international markets
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Erica Bonelli is the founder of Philo—a full-service event planning and art direction studio inspired by Philoxenia, the ancient Greek art of hospitality. With a background in tech and food media, Erica launched Philo to help brands tell their story through intentional, in-person experiences that create lasting emotional impact. Today, Philo specializes in brand launch events, experiential activations, and visual storytelling for emerging CPG, food, and beverage brands—blending aesthetic magic with strategic thinking to build connection and drive growth.
For the launch of Bread & Butter (a trademark law firm protecting CPG food & beverage brands), Erica curated a standout dinner that seamlessly wove together brand messaging, client offers, and meaningful partnerships—while sourcing the best local vendors to bring the vision to life. I recommend Erica to all my clients.
Inside the Episode: * How Erica’s upbringing in a first-generation Greek household—and her background in tech and food styling—shaped the ethos behind Philo * Her approach to creating brand activations that go beyond aesthetics to spark genuine connection, loyalty, and emotional resonance * Advice for founders planning their first event or launch experience, and what to prioritize to make it truly memorableListen here
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Jason B James is a photographer and graphic artist celebrated for his bold, surreal, and concept-driven style. He transforms unconventional subjects into vivid, imaginative visuals that resonate with both local and global audiences. With a signature blend of creativity and practicality, Jason approaches every project—whether a product campaign, hospitality rebrand, CPG shoot, or food editorial—as a chance to tell a story, push creative boundaries, and keep the process collaborative and fun.
Inside the episode * How Jason carved out a niche photographing standout visuals for CPG food brands * His strategy for creating scroll-stopping, story-driven brand imagery * Expert advice for emerging founders preparing for their first professional photoshoot
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Lauren Hodgen is a passionate food enthusiast and the creative force behind Citrus Diaries Studio—a design and social media agency dedicated to elevating food and beverage brands. Since launching her platform in 2018, Lauren has blended her personal wellness journey with creative strategy, building a business rooted in storytelling, authenticity, and visual impact. Today, she helps emerging brands show up with clarity and consistency across digital channels.
Inside the episode * How Lauren’s personal journey with wellness and food led to launching Citrus Diaries Studio * Her approach to creating brand visuals and content that connects * Advice for food & beverage founders trying to stand out online and grow community organically
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Morgan Murdock is a digestive health dietitian turned founder on a mission to make gut-friendly foods more joyful, accessible, and delicious. Through her brand, Unbothered Foods, she’s reimagining snack time with sourdough crackers designed specifically for the GI community. With deep expertise in nutrition and a passion for people, Morgan is creating products that support digestive health and a positive relationship with food—without compromising flavor or fun.
Inside the episode * How Morgan’s work as a digestive health dietitian led to the creation of Unbothered Foods * The strategy behind formulating a cracker that’s both gut-friendly and delicious * Practical advice for first-time founders bringing a health-forward product to market
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In a recent episode, I talked with Joe Rotondo, Founder & CEO of Smearcase, shared the story behind launching FroCo—the world’s first frozen cottage cheese dessert. The idea was born during marathon training when Joe couldn't find a high-protein ice cream option. This led him to experiment with cottage cheese and eventually developing a product that offers 40 grams of protein per pint.
Smearcase quickly scaled from a kitchen experiment to being stocked in over 100 stores, including Whole Foods and Sprouts, within a year. The brand's name, "Smearcase," is derived from the German word "schmierkäse," meaning cottage cheese, reflecting its roots and mission to redefine healthy indulgence.
This is a great episode for an emerging brand founder (especially in frozen)!
Inside the episode * The Origin Story: How a post-run craving during marathon training sparked the idea for a high-protein frozen treat made with cottage cheese * From Kitchen to Shelves: The rapid journey of Smearcase—from homemade experiments to landing in 100+ stores, including Whole Foods and Sprouts, in under a year * Retail Breakthrough: The tradeshow that catapulted Smearcase into retail distribution * Advice for Founders: Joe’s unfiltered insights for emerging CPG founders—especially those navigating the complexities of launching a frozen product
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
I sat down with Aaron Gatti, a first-generation Italian American and the founder of Brami, a brand that’s reinventing Italian slow-food traditions for the modern consumer. Aaron’s passion for heritage, health, and innovation shows up in every part of Brami—from their Lupini Bean Snacks to their Italian Protein Pasta, both made in Italy and packed with plant-based protein.
In this episode, we talk about what it really takes to bring something new (and meaningful) to shelf, how Brami balances authenticity with convenience, and the power of staying true to your roots while building a brand that resonates with today’s shoppers.
If you're creating a better-for-you product or trying to bring a cultural twist to the CPG space, you’ll want to hear this one.
Inside the episode * Aaron’s story of being first-generation Italian American with a deep connection to Italian food culture * Brami’s mission to modernize Italy’s ancient food wisdom for today’s health-conscious consumer * Why they focuse on nutrient density + cultural authenticity as a unique positioning in the crowded snack and pasta categories * Aaron’s advice to an emerging brand founder
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
In this episode, I chatted with Esther Levy, a powerhouse in the natural and organic food & beverage space. With a BS in Food Science and an MBA, Esther brings deep industry knowledge and strategic insight—helping brands streamline operations and increase profitability.
As the founder of Evolve Food Consultants, Esther supports CPG brands across every operational touchpoint: from co-manufacturer searches and food safety to product development, supply chain management, and third-party certifications. Her approach helps early-stage and growing brands avoid costly missteps and build a foundation for long-term success.
Esther has worked with standout brands like:
- Good Girl Snacks – creators of the cult-favorite Hot Girl Picklers
- HomemadeISH – elegant, delicious, and easy-to-make cookies
- Tatsu Tea – performance matcha tea for energy and refreshment
- Popped Republic (Chesapeake Bay Snacks) – indulgent popcorn done right
- Craize – Latin-inspired non-GMO snack crackers
- Yough – the original yogurt pizza: more protein, fewer calories
- Miami Twist Hummus – clean-label hummus with bold flavor
- CoAqua – the coconut water people swear is the best they’ve ever tasted
If you’re a CPG founder navigating operations, scaling production, or searching for the right partners, this episode is a must-listen!
Inside the episode * Esther’s journey into the natural & organic CPG world—and how she became a behind-the-scenes powerhouse * The story behind launching Evolve Food Consultants * How she helps early-stage brands avoid costly mistakes and scale with confidence * Esther’s top advice for emerging food & beverage founders navigating growth
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Sunnie offers wholesome, grab-and-go snacks made exclusively with clean, whole food ingredients for today's busy families. Every Sunnie product is crafted without seed oils, refined sugars, or artificial additives, making it easy to nourish your family.
Sunnie was born from a shared mission between two moms, Lisette and Katy, who wanted better for their families. Frustrated by endless grocery store searches for packaged snacks made with clean, simple ingredients, they decided to create what they couldn't find.
Katy Tucker, Co-founder brings us behind the brand!
Inside the episode * Katy’s professional background before becoming a CPG founder * Early production days of Sunnie to receiving a purchase order from Target * Sunnie’s brand strategy to expanding into larger retailers * Katy’s advice for an emerging brand founder
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Besto is the first ever nut-free, seed oil-free, gluten- free pesto. Kaureen Randhawa created Besto because of her lifelong nut allergy and passion for better for you, whole food ingredients. Kaureen brings us behind-the-scenes of how she launched and now scaling Besto!
Inside the episode * Kaureen’s career before becoming a CPG founder (and why she made the leap!) * Besto’s brand story (it started with a logo on Canva) * Besto’s brand strategy of bringing the first ever nut-free, seed oil-free, gluten- free pesto to market * Kaureen’s advice for an emerging brand founder
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Wims brings you portable drink mixers for however and wherever you socialize. In your cocktail or mocktail, seltzer or soda. A night out in your tent, brunch after yoga, that concert in the park, drinks before dinner, an afternoon tailgate. Wims created a drink mixer that elevates any beverage and occasion. Each pouch contains a balanced, perfectly measured blend of active ingredients. Founder Lauren Miller takes us behind the scenes of this unique brand!
Inside the episode * Lauren’s career background and what led her to create a CPG brand * The unique product development and user experience of Wims * Strategy behind creating storytelling content & customer use cases * Advice for an emerging brand founder
This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Natasha Brao is on a mission to share the deeper meaning behind the classic Mediterranean and Middle Eastern one-pan dish, Shakshuka. Shooka celebrates mixing and melding different cultural flavors leading to new recipes, ideas, and conversations.
Originally from Los Angeles, she got her start in Upstate NY. Coming from the design industry, she found her way into CPG by stepping out of her comfort zone and entering many business pitch competitions during grad school. She went on to create Shooka, a thick, chunky, tomato-based sauce meant to be served with poached eggs in a skillet with crusty bread — but you can add anything you want!
Here’s Natasha’s story of fundraising during college to launch her brand.
Inside the episode * Why Natasha wanted to create a shakshuka inspired tomato sauce * The original brand concept for Shooka and why it shifted * Strategy for fundraising * Advice for an emerging brand founder starting to pitch for funding
This podcast episode was made possible by Hummingbirds. Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Blakely and Jordan are best friends who share a love of good design and great food. They met in art school fifteen years ago and have been working in the creative industry ever since. Together, they created SaladSprinkles; a toasted flavored rice puffs that put crunch in every bite! They’re are vegan, gluten-free, and women-owned. #NoMoreCroutons
Learn their story of launching SaladSprinkles!
Inside the episode * How Blakely and Jordan balance busy careers and family while building an emerging brand * The inspiration behind creating SaladSprinkles * Strategy for reaching new retail partners and consumers * Advice for an emerging brand founder
This podcast episode was made possible by Hummingbirds. Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
Friends Caroline Huber and Hilary Dubin casually used nicotine when JUUL was the hot, healthier alternative to smoking. It was “just on the weekends” or “just for special events.” Before they knew it, it became impossible to go even a few hours without vaping.
Eventually, science caught up with their intuition, and research on the harmful effects of vaping became too obvious to ignore. They decided we would quit… but it was much harder than we expected. They tried everything: throwing all our vapes out, telling friends they were quitting, leaving them behind when they’d visit families…. the list goes on. Each time they found themselves back at the smoke shop buying another vape. From this long, tumultuous quitting experience (and in consultation with medical experts), Jones was born. Now Caroline and Hilary are on a mission to create a judgment-free journey to a healthier life.
Jones provides holistic support to help you reach your goals with nicotine, whatever they are. They combine FDA-approved nicotine replacement therapy (NRT) mints with community and digital behavioral support to create a clinically effective & modern approach.
Listen to Caroline and Hilary’s story launching the brand!
Inside the episode
- The personal story of Caroline and Hilary wanting to quit vaping
- How Jones connects community with a consumable product
- Strategy to launch
- Advice for an emerging brand founder
This podcast episode was made possible by Hummingbirds. Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
The Zero Proof is the leading non-alcoholic beverage online retailer with over 30+ brands to savor. With a commitment to quality, the premium site showcases a diverse array of alcohol-free options, from top-tier NA wine to whiskey alternatives and Swedish amaros. The Zero Proof distributes its own brands Saint Viviana and Lapo’s in addition to being the exclusive importer to esteemed brands from around the world. The Zero Proof extends its passion for premium NA offerings to a wider audience by enriching the landscape of alcohol-free enjoyment and guiding individuals towards a balanced and enjoyable life without compromise. In addition to sharing the best NA spirits, The Zero Proof also acts like a trusted friend to guide you to the best NA-friendly bars and restaurants, tourist hotspots, and booze-free activities around the world.
After experiencing the limitations of alcohol-free options first hand, Sean Goldsmith embarked on a mission to revolutionize the industry. With a background in financial data analysis, he co-founded The Zero Proof, initially, as a blog that evolved into a venture capital-backed startup. Sean's vision extends beyond just providing alternatives; he aims to offer a space with more choice, while also providing a premium and inclusive experience for all. As The Zero Proof continues to expand its reach and offerings to those looking to cut back on drinking without compromising on fun, Sean remains committed to pushing boundaries and unlocking the full potential of the adult NA category.
On this episode, Sean is taking us behind the brand to discuss strategy, the non-alcoholic industry, and advice to an emerging founder embarking in the space.
Inside the episode * Sean’s founder story living an alcohol-free lifestyle lead to starting a business * How a blog that evolved into a venture capital-backed startup * The Zero Proof’s strategy to become the leading retailer in a growingly competitive industry * Advice for an early-stage founder launching an non alc brand
Curious Elixirs is a booze-free adaptogenic craft cocktail brand with the mission to redefine how people drink socially. JW Wiseman was inspired to explore his curiosity about life with less booze and started Curious Elixirs in 2015. He previously founded his marketing agency Good Business, working with Daily Harvest and Chomps. Also in the hospitality and nightlife scene. He’s taking us behind the brand with a decade of experience and looking to the years ahead.
Inside the episode * JW’s background in hospitality and nightlight led to creating a booze-free craft cocktail brand * The evolution of Curious Elixirs since launching a decade ago * Strategy behind staying competitive in a growingly competitive industry * Advice to an emerging founder in the non alc space
The future of pop-up is communal. Studio Bumi is a food experience company on a mission to make people excited about eating together again. Tech attorney turned food entrepreneur, Bagus W Ruswandi is building a mission-driven food ventures in community. Here’s a look of how it’s happening!
Inside the episode * Bagus’ story of tech attorney to food entrepreneur * Studio Bumi’s strategy of sustainable business growth while keeping people at the center * Advice for an emerging food brand that’s people first
Alice is spreading the power of functional mushrooms in the most delightful ways possible with decadent chocolate supplements for sleep, energy and focus that have the wellness world by storm. Founders Lindsay and Charlotte met in 2020 and bonded over their shared passion for food as medicine. Lindsay, a former pharmaceutical executive, and Charlotte, a media expert and food scholar, were tired of a supplement world dominated by pills, bitter tinctures, unnatural gummies, and clumpy powders. That’s when Lindsay decided to create a product she would want to use every day and started formulating alice in her kitchen in Venice Beach. The two then teamed up to create the perfect blend of medicinal + culinary delights in each bite of alice. On this episode, Lindsay and Charlotte bring us behind the scenes!
Inside the episode * Lindsay’s founder story from pharmaceutical executive to functional mushroom founder * Alice’s brand story of developing chocolate supplements for sleep, energy and focus * Strategy to stand out and brand partnerships * Advice for an emerging brand founder starting a brand from their kitchen
Pistakio is reimagining pistachios for a new generation of pistachio lovers by creating goes-on-anything spreads that are fun, authentic, and approachable. Fran & Nico started this journey with $1000 during their last year of college, by simply setting up a little booth at the local farmers market with their logo and “pistachios reimagined” under it. After seeing how many pistachio lovers couldn’t wait get their hands on the pistachio spreads, they decided to launch this thing for real. They’ve been featured on the Today Show, Eater, Food & Wine, Entrepreneur magazine, and much more. Such a great story about starting small and building community around your product!
Inside the episode * Fran and Nico’s founder story to CPG food and beverage * Why they wanted to launch a spreadable pistachio * Strategy for creating buzz and standing out * Advice for an emerging brand founder who’s about to launch
Over the past two decades, Taylor Steele has immersed himself in the global community, serving as creative director of Corona Australia and creating films for National Geographic. Eventually landing in New York City, he experienced an unlikely revelation after an artist friend introduced him to premium sipping tequila. In that simple ritual, Taylor tapped into the possibility of bringing purpose to pleasure: drinking not to disconnect, but to slow down and savor each moment. With the founding of Solento Organic Tequila, Taylor now extends his treasured ritual to all those looking to realign with their own truest essence. Born in New York City but steeped in California soul, Solento embodies the charmed duality that defines Taylor, ultimately creating space for a much-needed celebration of presence in even the most fast-paced of lives.
Inside the episode * Taylor’s career shift from an award-winning filmmaker to CPG founder * Solento Organic Tequila’s brand story to encourage people to slow down * Strategy behind engaging with consumers and strategic partners * Advice to an emerging brand founder
Beny Yogurt is your daily probiotic supplement - a delicious organic dairy yogurt made specifically for your gut. Kirsten (Kiki) recently jumped ship to co-found Beny Yogurt, a high-protein, low-carb dairy yogurt packed with the probiotic benefits of a supplement—no pills required.
Though this is Kiki's first foray into the food CPG space (prior she worked in private equity at Alpine Investors), it is by no means a surprise to anyone who knows her. Kiki grew up in Northern California and comes from a family of dairy farmers. She holds a Bachelor's from Stanford University in Human Biology.
In building Beny Yogurt, Kiki is merging her love of health, science, and her agricultural roots to create something truly special. Here’s the behind the scenes of how Beny Yogurt is coming to market!
Inside the episode * Kiki’s career leap from private equity to CPG founder * The story behind how the idea of Beny Yogurt * Strategy behind creating community and demand for the brand * Advice for an emerging brand founder getting ready to launch!
Sip Solo offers a premium line of deliciously crafted flavored syrups designed to elevate your favorite beverages. Perfect for adding a unique twist to coffee, tea, matcha, mocktails, and cocktails. Sip Solo syrups are created for on-the-go consumers. Founder Tammy Bowser leveraged her 20+ years experience in corporate accounting, corporate strategy and corporate partnerships prepared her to launch a CPG brand. Tammy is bringing us behind the scenes!
Inside the episode * Tammy’s career shift from corporate accounting to CPG founder * The inspiration behind creating Sip Solo * Strategy to launch into independent retailers * Advice for an emerging brand founder
Rawia Abdelsamad grew up in Lebanon and now calls Cleveland home. A mom of three, she pivoted from a career in management consulting to pursue her passion for food and cultural representation. This led her to create Beituti, a Lebanese-American food brand.
Beituti aims to bring the vibrant flavors of the Middle East to grocery shelves, making it easier for families to cook and enjoy authentic and healthy meals at home.
Inside the episode * Rawia’s story leaving her career in management consulting to launch a Lebanese-American food brand * Where the idea for Beituti came from * Strategy to scale by building local brand community * Advice for an emerging brand founder starting a food line
MIKUNA is redefining plant protein with Chocho, a nutrient-dense superfood grown regeneratively at high altitudes in the Andes. Rooted in Ecuadorian heritage, their products deliver clean, powerful nutrition while supporting regenerative agriculture and empowering local farming communities. They believe in fueling people and protecting the planet, one scoop at a time. Mikuna was founded by fifth-generation Ecuadorian farmer and former professional athlete, Ricky Echanique. On this episode, Ricky is taking us behind the brand.
Inside the episode * Ricky Echanique’s founder story as a fifth-generation Ecuadorian farmer and former professional athlete * Why Ricky created a brand to bring Chocho to new markets * Strategy marketing Chocho in the United States * Advice for an emerging brand founder marketing an unknown ingredient to most US consumers
NOON blends age-old adaptive, cognitive-enhancing plant technology, like functional mushrooms, with neuroscience to create next-generation, science-backed delights that support peak mental performance. Jane Wong, co-founder, CCO, and CEO of NOON, is a globally sought-after creative leader with over 15 years of expertise in design, technology, and innovation. And she’s taking us behind NOON.
Inside the episode * Jane Wong’s story going from design and technology to CPG * NOON’s brand story of creating a science-backed gummy * Strategy going to market and standing out * Advice to emerging CPG founders
Hanni is bodycare so easy to use, it's impossible to forget. no creams, lotions or scrubs here, all of their products are unlike anything you've seen before and are made for one reason only - to make life easier. Inspired by this gap in the market, Leslie Tessler created Hanni, named after her youngest daughter, Hannah. The brand launched with a fresh approach to bodycare—prioritizing simplicity, nourishment, and high-performance formulas that transform the skin with minimal effort. Hanni’s award-winning products are clean, vegan, cruelty-free, and clinically tested to deliver visible results. From the cult-favorite Splash Salve, which locks in moisture while you’re still in the shower, to the Shave Pillow, a waterless alternative to traditional shaving creams, Hanni is setting a new standard in bodycare.
Inside the episode * Leslie Tessler’s personal story of becoming a bodycare founder * How Hanni brings something new to a crowded bodycare market with innovation and function * Strategy to launch at Sephora * Advice to an emerging brand founder building a CPG brand
Better, bolder snacks. Born of four Thai-American sisters with a love for the unexpected, Party Of makes crushable snacks with serious flavor. Just like us, our snacks are a joyful blend: familiar yet surprising. Authentic yet accessible.
Inside the episode * Founder story of 4 sisters launching a snack brand * Brand story of Party Of * Strategy to launch and stand out in a crowded snack market * Advice to an emerging brand founder who’s creating a new product
Sponsored by Hummingbirds
The Real Cereal Company reinvents classic cereals with organic, clean ingredients. With zero added sugar, gluten-free, and non-GMO options, they bring nostalgic crunch to modern, health-conscious consumers. Tom Binder, Co-Founder of The Real Cereal Company brings 10+ years of experience in marketing and sales. Tom shares his passion about disrupting traditional industries with innovative, consumer-focused solutions.
Inside the episode * Tom’s founder story bringing 10+ years of experience * The Real Cereal Company’s brand story * Strategy behind creating a clean cereal brand and who they worked with to go to market * Advice for an emerging brand founder
Sponsored by Hummingbirds
Such a fun conversation with Nate Rosen, founder Express Checkout on his deep dive of Expo West. We got to talk shop about our hot takes of what we discovered!
Inside the episode * Brands that caught Nate & Kelly’s attention * Trends we discovered at Expo West (and Nate’s thoughts on trends) * Advice for emerging founders on when to show at Expo West * And more!
Sponsored by Hummingbirds
Freestyle Snacks is reimagining olives as we know them to give olive lovers what they deserve: all of the taste, with none of the hassle. Easy, on the go snacking with premium marinated olives from Greece. Nikki Seaman is the founder and CEO of Freestyle Snacks. Her background is in management consulting and CPG, previously working at Bain and Whisps.
Inside the episode * Nikki’s career from management consulting to CPG founder * Brand story behind Freestyle Snacks * Strategy behind launching and building in airports * Advice to emerging brand founders
Sarah Delevan is a Financial Consultant, podcast host, and “good food” advocate with over 15 years experience building and supporting regional and sustainable food systems. As the Founder and CEO of Sarah Delevan Consulting, and The Good Food CFO, Sarah’s work over the last 10 years has focused on supporting mission-driven food businesses, farmers, ranchers and fishers in achieving profitability and financial sustainability to secure their much needed place within our food system. At the heart of all of her work is a belief that access to real food is a right, not a privilege. She is also committed to educating consumers and lawmakers about the way that food business is done within the industry at large, and fighting for meaningful change.
Inside the episode * Sarah’s career path to become a financial consultant * Why Sarah created The Good Food CFO * Strategic advice for understanding how profitable your business truly is * Advice for food founders who want to build a sustainable business
Springdale Ventures an early-stage consumer VC firm lead diligence on investments and support portfolio companies. They’re passionate about elevating emerging consumer brand entrepreneurs and the ecosystem that supports them. On this episode, Mollye Santulli Senior Associate at Springdale Ventures takes us behind the scenes.
Inside the episode * What types of brands Springdale Ventures looks for * How your founder story makes you stand out from the crowd * When venture capital makes sense for your brand * Mollye’s advice to emerging brand founders
Seremoni Fish is a new standard and philosophy for the very best fish. Their team is modernizing and scaling an ancient Japanese fishing technique that ensures the highest quality, freshest fish while supporting the entire fishing supply chain – all the way from boat to plate. Saif Khawaja is transforming the seafood industry through his ventures Shinkei Systems and Seremoni, merging traditional Japanese fishing techniques, like the Ike-Jime method, with modern technology to elevate the entire fish consumption experience.
Inside the episode * Saif Khawaja’s story behind starting the brand * The importance of conscious fish consumption * Strategy behind working with Michelin chefs * Advice to an emerging brand founder
Prix Fixe is the first gifting suite exclusively focused on connecting the best brands across the food, beverage, and home spaces with a guest list that includes chefs, beverage directors, hospitality pros, Substackers, content creators, and editors.
Inside the episode * Founder Oset Babür-Winter shares how her editorial background inspired her to start * What makes Prix Fixe different from other gifting suites * Strategy for curating brands people want to talk about * Advice for brands to create buzz
NOOISH is a new-ish take on modern Jewish comfort food for the masses. NOOISH is about more than just food. It’s a hug from a loved one, the joy of sharing a meal with a friend, and the comfort of knowing you belong.
Inside the episode * Founder & CEO Sarah Nathan shares her story of why she started the brand * What makes NOOISH stand out in the crowd * Their strategy of creating buzz and community * Advice to an emerging brand founder
Oh hey! It’s me. On this solo episode, I’m taking you behind the scenes of my new branding, new season of the podcast, clients, Expo West, and more! If you’re curious of how my business works or how to work with me… this episode is for you.
Alex Center is a Brooklyn-based designer and founder of CENTER. They're building brands people love. Learn what's catching Alex's eye in CPG, why his clients stand out in the marketplace, and so much more.
By day Rick Marino is a tour manager traveling the world with artists and when not on the road he's building Desert Dust. A brand built around his love for the desert by bottling up one of the Desert's best kept secrets, Dates.
Here's the adventurous story of how it's happening!
Avidity Creative is an award winning midwest branding agency specializing in brand strategy and creative design for emerging CPG food and beverage brands. Adam Feller, creative director and founder of Avidity Creative, brings over 13 years of design expertise to brands across the CPG food and beverage space. Learn about Adam's clients that are standing out from the crowd!
Aunt Fannie's a natural cleaning brand out of the PNW focused on human health and safety, not buzz words. Diane Aylsworth, Aunt Fannie's CEO takes us behind the scenes of their growth and success in the natural cleaning space. Their cleaners are a new personal favorite!
Tacotarian at Home is the new retail line of plant-based, shelf-stable taco fillings inspired by the award-winning Tacotarian restaurant. Women-owned and founded with a mission to make plant-based eating more accessible. Listen to the story behind the launch!
Shop the brand at https://eattacotarian.com/collections/products
Pulp+Wire is a female-founded creative agency with over 20 years of experience. With 1000+ brand collaborations, Pulp+Wire founder Taja Dockendorf shares the story behind the agency and what makes a brand stand out in the marketplace.
Something Sweet is a premium, pre-portioned, ready to bake frozen brown butter cookie dough. Something Sweet provides a homemade baking experience with the convenience of a frozen dessert with no mess or cleanup.
Listen to the story of how this mom & daughter team launched something sweet after family loss. Such an inspiring brand!
Listen to the behind the scenes of how Frankly Good Coffee's team prepared for their first retail launch at Pop Up Grocer in New York City!
Shop the brand franklygoodcoffee.com
Adrienne DeLisio is the Executive Director of Naturally New York, where she leads initiatives to foster sustainable business practices, drive conscious growth, support entrepreneurship, and nurture leadership within the Greater New York natural products community. With over 20 years of experience in brand marketing, Adrienne has a proven track record of building high-impact partnerships and executing collaborative brand initiatives that achieve strategic audience growth.
Prior to her role at Naturally New York, Adrienne served as the Events and Partnerships Manager at ForceBrands, where she developed and executed event marketing strategies that engaged targeted audiences and built brand awareness. Her exceptional networking skills allowed her to create impactful industry and consumer events, enhancing connections between brands and their audiences.
Adrienne's passion for brand building and commitment to community engagement continues to make her a key contributor to the industry.
Learn more about the impactful work happening at Naturally New York for CPG brand founders!
Eat Gold Organics founder Brandon Milbradt, combines her passion for storytelling and wellness to create chocolate bars that blend science and enchantment.
Drawing from her personal experiences and commitment to functional foods, she has crafted plant-based chocolate infused with adaptogens, mushrooms, and nootropics, designed to nourish both body and mind. Collaborating with experts in nutrition, ethnobotany, and award-winning chocolatiers, Brandon ensures every bar is a balance of flavor, health, and sustainability. Her mission is rooted in authenticity and a love for the planet, creating indulgent, healing chocolate that spreads joy and well-being to all.
On this episode, Brandon takes us behind the scenes of how she bootstrapped the brand, selling in 200+ retail shops, and real talk about fundraising. Such an honest conversation of what it’s like to be a single working parent building a new brand at the same time!
As vice president of content and summits at New Hope Network (the team behind Expo West, Newtopia Now & more!), Jessica brings over 17 years of experience in the CPG industry, specializing in content, events and community experiences. Her career is dedicated to crafting strategic, innovative solutions that empower retailers, brands, investors and service providers across the CPG ecosystem. Driven by a commitment to using business as a force for good, Jessica believes that a thriving industry fuels positive change—benefiting communities, economies and lives everywhere. Outside of work, she can be found running (slowly), baking (messily) and enjoying her beautiful home state of Colorado.
Learn CPG trends and brand launches that are on Jessica’s rador and upcoming summits!
Adrienne DeLisio is the Executive Director of Naturally New York, where she leads initiatives to foster sustainable business practices, drive conscious growth, support entrepreneurship, and nurture leadership within the Greater New York natural products community. With over 20 years of experience in brand marketing, Adrienne has a proven track record of building high-impact partnerships and executing collaborative brand initiatives that achieve strategic audience growth.
Prior to her role at Naturally New York, Adrienne served as the Events and Partnerships Manager at ForceBrands, where she developed and executed event marketing strategies that engaged targeted audiences and built brand awareness. Her exceptional networking skills allowed her to create impactful industry and consumer events, enhancing connections between brands and their audiences.
Adrienne's passion for brand building and commitment to community engagement continues to make her a key contributor to the industry.
Learn more about the impactful work happening at Naturally New York for CPG brand founders!
Sophia Cheng grew up in Singapore and Hong Kong and started her career in management consulting. After looking for products that remind her of home, she founded Oddball.
Oddball is a plant-based jelly snack. It doesn't use gelatin but instead uses agar agar which is what is traditionally used in Asian cooking. Oddball have 4 flavors available - Double Berry, Mango, Grapefruit, Grape - are all inspired by Sophia’s childhood.
Sophia takes us behind the brand of her upcoming launch!
Primis Imports was created with the intention of providing the highest quality early harvest Extra Virgin Olive Oils and premier food items from Greece and beyond. Connecting to his Greek roots, Damian Primis founded the brand in 2022. It was during the pandemic where is career in music was on pause with Broadway shows and tours being cancelled. Damian decided to experiment in CPG.
You can now find Primis Imports at the current rotation at Pop Up Grocer, The Goods Mart, and lots of cool shops.
Damian shares the behind the scenes of launching his new everyday olive oil, what to look for while tasting olive oil, harvest dates, and more!
With an extensive background in brand marketing, working at Snap Inc., Intuit, and Publicis Groupe, Megan Pruett took her newfound sobriety and transformed it into a business that is on its way to revolutionize the non-alcoholic industry.
For The Love Of is a premium alcohol-removed wine company. Our brand was designed for all wine lovers who are intoxicated by the rich flavors, earthy aromas, and delicate textures of wine for one reason and one reason only—the love of it.
Learn about the unique wine process of For The Love Of and how Megan is preparing to launch!
Veronica Panzardi is a recovering IBanker, who would rather do anything than have a mediocre meal. Veronica is the founder of Edggies, the easiest way to eat your veggies.
Edggies are air dried veggie sprinkles that help busy people eat healthier, making adding nutrition as easy as sprinkling salt. Edggies delivers a portable, shelf stable, and flavor neutral solution.
Veronica is an Argentine American founder with a cofounder/poodle, named Mortadella. She takes us behind the scenes of her upcoming launch!
Berk Bahceci founded Heraclea olive oil, known for its beautiful packaging of Turkish olive oil and bringing awareness on how to make olive oil more sustainable w/ fair-trade principles. He had a major career pivot story as he went from graduating law school to quitting being a lawyer his first year to turn his family's olive grove into an entrepreneurial business with his now wife. The branding elements of Heraclea were very important to Berk as he wants to educate American consumers on high-quality Turkish olive oil and have packaging that stands out among Spanish and Italian olive oils.
He brings us behind the scenes of building Heraclea from the ground up. From farming, harvesting, bottling, and fair-trade practices, Berk shares it all!
The original Pink Salt concept was launched in 2019 at the Fulton Galley Food Hall, located on Chicago’s famed “Restaurant Row.” Completing only brief stages at Au Cheval and Nico Osteria, opening and running a restaurant was a bold leap. Using the space as a launchpad, Pink Salt quickly became one of the city’s most sought-after Thai establishments.
During the pandemic, Pink Salt transitioned into a pop-up series, diving deeper into regional Thai cuisines and exploring the nuances of Thai food. Reviving traditions while creating new ones, Palita handcrafted sauces and pastes that brought her menus to life. When customers began requesting extra sauces to take home, she happily obliged, as they were a true labor of love.
Today, Pink Salt thrives as a supper club and dinner series, popping up in exciting venues across the city, including Soho House, Blind Barber, Nine Bar, Longman & Eagle, Ramen-San, and Lululemon, among others.
Palita Sriratana is a proud second-generation Thai and a self-taught cook. Born in central Illinois, she spent summers growing up outside of Bangkok with extended family, learning how to cook.
Despite career changes, Palita always returned to food because it connects her to her identity.
Learn how Palita is building Pink Salt in this next stage of growth!
Kate worked as a brand strategist before becoming the first hire at United Sodas. She thrives on the challenges of startup life and enjoys working closely with a small team. Outside of soda, you’ll find her woodworking in her Brooklyn apartment.
United Sodas is reimagining soda for the modern day. With better ingredients and no artificial aftertastes, each can is organically sweetened and just 35 calories, delivering full flavor in every sip.
Learn behind the scenes of the newest formulation and growth of United Sodas!
Emily Steele is the CEO and cofounder of Hummingbirds, a marketing platform designed to connect brands with community-minded content creators. Under her leadership, Hummingbirds has expanded to over a dozens of cities across the U.S., driving growth for small businesses and established brands alike by leveraging the power of local advocates.
Emily shares how she was inspired by her small Iowa town known for its thriving local economy for the concept of Hummingbirds.
I started using Hummingbirds for a client and loved learning behind the brand! A great listen for founders.
Tori Lazar is a strategic storyteller and executive coach for multi-disciplinary women in highly competitive industries like tech, media, finance, and advertising. Through her creative leadership coaching studio, How to Fck Up Well, she helps her clients turn adversity into a springboard for personal growth, business innovation, and better leadership. She also partners with other organizations like Girlboss, Female Startup Club, Black Girl Magik, and Stepup to educate and uplift women at work.
In this episode, Tori takes us behind the scenes of her career and purpose. Such an great episode for creatives, founders, and people on the edge of a career change!
Chloe Gordon is a writer and social media manager at The Dieline, a creative platform serving the global packaging community with a focus on sustainability through innovation. She also leads as Club Community Manager at Algae Cooking Club and works as a Social Media Manager and Designer at TT Studios. In addition to her roles, Chloe offers freelance creative consulting. Her newsletter is one of my favorite to reach each week.
Chloe shares her POV of all things CPG in this interview!
Andrea Popova, CEO at CPGD, a leading industry resource for founders and investors to discover emerging brands. Andrea’s newsletter is one of the best in the industry with over 10k readers. She’s a thought leader and generously takes us behind the scenes in this interview! A must listen for emerging brand founders.
Growing up witnessing her father's battle with alcoholism, Lily Geiger became deeply committed to creating a supportive community for individuals choosing a non-drinking lifestyle. Geiger recalls: “When I was growing up with my dad there were not many options for people who didn't drink that felt sophisticated, inviting, and made them feel a part of a social setting where everyone else is drinking.”
Figlia is a manifestation of Lily’s commitment, offering a sophisticated beverage that allows everyone to enjoy the aperitivo experience without the presence of alcohol.
Lily brings us behind the brand of how she’s building and scaling the brand!
One Trick Pony is made from Argentinian peanuts and Patagonian salt. No oil, no sugar, family-run, and female-founded. Lucy Dana co-founded One Trick Pony with her brother and sister-in-law. While on a trip to Argentina, they realized how incredible the peanut were. One Trick Pony was born and is truly my favorite peanut butter on the market!
Lucy takes us behind the scenes of how they created, launched, and currently scaling the brand. A great look into founder life!
Jason Bronstad is a seasoned CPG professional with 20+ years of food and beverage industry experience. He has a successful track record of building strong and efficient teams at leading food and beverage companies. Jason began consulting for MALK in 2020 and transitioned to CEO in June 2021. His goal is to bring MALK to the masses and increase their consumer base by educating people on why MALK is the healthiest alternative milk option out there.
MALK Organics is dairy-, gum-, filler-, gluten-, oil-, GMO- and lactose-free. No carrageenan. No binders. No colors or sweeteners Mother Nature wouldn’t recognize.
Learn how Jason implemented their retail strategy!
Infused with global flavors and seasonal ingredients, Gotcha Focaccia™ is olive oil bread that's classy but never boring. Baked in Brooklyn. Made for your table. Using traditional Ligurian baking techniques, unique toppings and lots and lots of really good olive oil, Gotcha Focaccia™ is highly flavorful and oh so fun.
Gotcha Focaccia founder Meira Bennett takes us behind the scenes of the brand and how she’s growing it!
Crystal Whiteaker (she/her) is an Inclusive Branding and Leadership Development Consultant. She works with brands and leaders to create values-aligned, human-focused environments that center belonging.
Crystal takes us behind the scenes of her unique career path and how she followed her intuition to build Crystal Lily Creative.
Special marketing episode!
With 18 years of experience, Amy Kapolnek has primarily worked with emerging consumer brands on their brand launch and growth strategies. Amy started the fwrd group mainly because of the changes going on in the media industry.
At the fwrd group, they specialize in strategic planning, marketing execution and Fractional CMO services for emerging brands in beauty, wellness and medical aesthetics. The purpose is really to provide these brands with the growth strategies and business advisory spanning from marketing and product development to financial planning and fundraising so that they can increase customer volume, expand market presence and maximize revenue.
In this special marketing episode, Amy is sharing the common marketing mistakes she sees Emerging Brands making, last minute reminders for marketing this holiday season, marketing strategies for Emerging Brands to put on their radar for 2025, and more!
A must listen before Black Friday!
Nate Rosen is a snacking-obsessed (even since childhood), entrepreneurial minded marketing and sales professional. Nate is an industry thought leader with experience running e-commerce storefronts, retail sales, social media management, and customer retention. He writes one of my favorite industry newsletter, Express Checkout. Nate is bringing us behind the scenes of his career and insights in CPG. A great episode for founders to listen to!
Tori Bell is Founder of Inclusion Unpacked, the community-based membership platform reimagining the future of DEI by infusing the same ambition, creativity and energy to belonging that start-ups bring to innovation.
Tori brings us behind the scenes of her career, founder journey, and the honest truth of building an innovative tech company making real impact.
An incredible listen for every founder!
Alexis Russell takes us behind the scenes of her personal journey of finding acceptance and the feeling of home growing up in foster care. Alexis has built a multi-million dollar jewelry business against all odds. This is an incredible conversation of how she found her own path.
Alessia Vettese is the founder and CEO of Pari, a premium, natural, zero-proof adult beverage brand designed for health-conscious, social, and high-performing Gen Z and Millennial women who want to look and feel their best.
Alessia developed Pari after re-evaluating her relationship with alcohol. The brand is receiving buzz in the dry community for its natural ingredients and sweet taste profile.
As the founder of Elle Ventures, an investment fund, Alessia has advised and invested in primarily early-stage, female-founded, better-for-you food brands including cult favorites DEUX, Brightland, and Partake Foods, among others. She has also served as a Board Member at Buggy, Canada’s leading rapid retail delivery business.
Learn behind the scenes of how Alessia is building in real time!
Archie & Alfred was founded by Abby Studnicka, a passionate animal lover who has dedicated her life to improving the lives of pets and their owners. Abby grew up surrounded by animals and developed a deep love for them from a young age.
Archie & Alfred is more than a dog product line; it's a lifestyle brand for the on the go pet parent looking for everyday products that blends effortlessly into an everyday wardrobe, while keeping the comfort and safety of your pet in mind.
Learn how Abby created the brand and scaling!
Growing up in an entrepreneurial family, Nathalia Rojas was naturally drawn to innovation and business. Along with her co-founder, they leveraged their shared passion for health and wellness to create 2FIT BRANDS - vegan, keto-friendly, and certified gluten-free snacks.
Nathalia is taking us behind the brand to how she launches and currently scaling in the US market.
A McKinsey consultant turned into a cheesemaker, Ilay is out to make labneh a thing as the co-founder and CEO of BEZI. During her time at Columbia, Ilay fell in love with the city, built her community through dinner parties at her home, known as Cafe Ilay, and completed her “business school summer internship” at a Mediterranean farm, milking cows and sheep, and learning to make cheese from scratch. Ilay left McKinsey to help launch Getir’s US operations, where she spent 2.5 years overseeing merchandising, commercial, and marketing departments. It was during this period that she met her co-founder, Hasan, the heir to one of Turkey’s largest cheesemaking families. After working together for a year and hitting it off, Ilay and Hasan decided to make labneh a thing by creating BEZI and launching it first in their beloved New York! BEZI is on the retail shelves as of September 2024.
Learn the behind the scenes of BEZI and IIay’s journey!
Growing up in a Chinese restaurant, Crystal Ung would create makeshift step stools at eight years old to watch everything happening. She wanted to carry on those iconic childhood flavors while also eating well. She wanted to create Asian American flavors, as it was meant to be.
Crystal founded Bowlcut to redefine how we eat well by crafting a plant-based and reduced sodium sauce. Bowlcut has caught the attention of NY Times, Food & Wine, to Eater. She’s taking us behind the brand to learn how she made it happen!
What started as a college project, has launched into a business creating nut-free snacks. Absurd Snacks are made with crunchy chickpeas, fava beans, granola clusters, and dried fruit. Free of top 9 allergies for people with food allergies and sensitivities while still packing in delicious flavors. You can find Absurd Snacks at major retailers like Whole Foods and growing!
Grace Mittl, Co-founder & CEO of Absurd Snacks take us behind the scenes to how it’s all happening!
Ashley Nickelsen, founded B.T.R. Nation to fix our broken food system one snack at a time.
Over 5 years ago, Ashley’s parents were diagnosed with rare forms of cancer. She was eating high sugar snacks full of junk out of hospital vending machines while taking care of them. She started creating her own snacks as an alternative. After her parents passed away, she made it her mission to make healthier snacks available.
From launching in Costco, collaborating with Blue Bottled Coffee, to revolutionizing vending machines in airports, and beyond. Ashley takes us behind the brand to how she’s building a healthier nation!
While walking the NY NOW tradeshow, Crevette Design Studio caught my eye. "Crevette" (pronounced "krah-vet") is a term of endearment in French meaning "little one." It also directly translates to "shrimp." It's unexpected & playful, just like their jewelry.
Co-founders Harlotte & Victoria worked together for 5+ years in the fine jewelry industry before deciding to start our own design studio. Craving creative freedom, they launched Crevette Design Studio based in San Diego.
Victoria brings us behind the scenes of their launch, scaling the brand, and vision for what’s next!
OOSO is a sparkling tea inspired by natural wine. It’s made with organic teas and only sweetened with organic honey. We don't use any artificial ingredients. They believe beverages should be bold, not boring (like their standout branding!). Founders Sophia Racciatti & Oliver Spring (who are newly engaged) take us behind the scenes of how they started formulating recipes in their Brooklyn apartment to launching at the coolest retailers in NYC. Personally, OOSO Sparkling Tea is one of my personal favorite non alcohol beverages!
Pop & Bottle began with two great friends - Jash and Blair - who bonded over their love of coffee and endless quest to find coffee products that met their quality and health standards. From blending homemade almond milk and cold brew coffee in their own kitchens, Pop & Bottle was born.
From launching in Whole Foods, scaling production facilities, to selling their one millionth latte, fundraising, and doubling sales… Co-founder Jash Mehta brings us behind the scenes!
From NYC fine dining catering to making waves on Food Network's Chopped; Chef Keesha launched Live Loud Foods. With a growing line of bold nuts and authentic flavors inspired by NYC, these are an awesome quick snack. Chef Keesha brings us behind the brand to how she launched from a dinner party to retailing at the coolest shops in the city.
Bonita Fierce Candles is dedicated to creating premium home fragrance inspired by Latin heritage, providing a sense of familiarity, home and belonging. They are changing the face of home fragrance. Founder Melissa Gallardo, shares the backstory of why building this brand is interconnected to her own roots. She’s bringing us behind the brand of how Bonita Fierce Candles launched, landed major retailers partnerships, and the vision for the company.
Fun fact: Bonita Fierce Candles won the Emerging Brand Award at NY NOW which I was asked to judge!
Every ingredient in ELAVI's products is intentional and designed to make you feel your best - energized, satiated, and satisfied. No diet culture, no shame, no "guiltless". Founder and CEO Michelle Razavi, takes us behind the scenes of how the brand launched, pivoted with a new hero product, and their strategy for growth. This is a great episode about finding your niche and path to success!
Rachel Liverman comes from a family of skincare pioneers. She has taken that knowledge and developed facial treatments in just 30 minutes and launched Glowbar for busy New Yorkers. Rachel recently opened her 11th Glowbar studio and brought us behind-the-scenes of the brand's growth. She also shares advice for founders in the early stages of launching a consumer brand. This is a must listen!
Maddy and Taylor, were roommates in Brooklyn, both working in sustainability and supply chain were stuck at home in 2020 creating cocktails. Anytime was born. They discovered a need for regenerative organic and sustainable farming within the liquor industry. Maddy and Taylor share their strategy of launching at farm-to-table restaurants, why regenerative farming is essential to the business, and new product skus. This is a great episode for impact-driven founders and brands!
Mom Juice grew from 900 to 9,500 cases in just under a year, and raised $1 million in fundraising. Mom Juice found their niche with women, busy moms, and consumers looking for simple ingredients in their wine. Co-founder Macie Mata brings us behind the scenes of their launch and growth strategy. Such a great episode for a parent (or busy person) building consumer brand!
Umaimah Sharwani created Paro because she loves eating Pakistani food more than anything else. What started with her mom sending ziplock bags with her own special lentil and spice mix, the idea for Paro was born. Umaimah tested recipes with friends at dinner parties sharing her favorite Pakistani comfort foods. On this episode, Umaimah shares behind the scenes of how she launched Paro and continues to build with the support of community. Such an inspiring listen!
Zant is fueled by a bold vision: a world where mental health support is easily accessible and free from stigma. Founded by Maggie Rose Macar, after losing a close friend and experiencing the struggles of accessing mental health support as a college student, Maggie Rose was given a rare and life-changing opportunity to work with a professional for only $10 per session. That experience sparked the concept for Zant. On this episode, Maggie Rose shares how she built Zant and vision for the brand. An inspiring epsiode for a mission-driven founder!
After winning Netflix’s newest cooking competition Snack vs Chef, Lauryn Bodden launch her very own snack brand: S’NOODS. Lauryn is a freelance recipe developer, private chef, culinary producer, food editor, and now food founder. S'NOODS pays homage to the wide world of noodles many grew up on.
On this episode, Lauryn takes us behind-the-scenes sharing S'NOODS brand story, what they're doing different in the marketplace, how they launched, and how they are growing with fundraising. Also, Lauryn shares advice for any founder in the early days of starting a CPG brand.
Such a great listen!
PS. Find S'NOODS near you!
Ali Reboul is a textile print artist living in Brooklyn, NY with work has been featured in House Beautiful, The New York Post, The Daily News, Target working with renowned fashion design houses such as Diane von Furstenberg, Jill Stuart, Alice + Olivia, Coach, Giggle, and Oscar de la Renta.
She has built a brand as an artist that creates for her target audience's lifestyle. From custom home murals, wallpaper, to bedding, clothing and menu design; she has done it all.
In this interview, Ali takes us behind-the-scenes of how she launches her own brand and landed industry leading partnerships. She shares advice for artists and creatives on how to stay true to their craft while opening their businesses to new opportunities of growth. This is a must-listen for creatives building a product-based business!
Connect with Ali
aliprints.com
instagram.com/aliprints_atelier/
Talea Beer is a female-founded brewery making easy-to-love beers (and a personal favorite of mine).
Founded by two friends LeAnn and Tara, they found the need for craft beer to meet the needs and wants of women. As they explain ‘From confusing packaging and bearded bros with attitudes to dark, industrial taprooms, the male-dominated industry was lacking an approachable, inclusive perspective and voice’.
Co-founder Tara Hankinson takes us behind the brand to learn more of their story, brand differentiators, brand messaging, strategy to scale, and vision. This is a great episode for a food & beverage founder looking for a sign to find their unique niche!
Famm is on a mission to showcase LGBTQ+ owned brands, products and services all in one place. Cat Perez and Marianna Di Regolo, a queer married couple from Northern California, founded Famm because they have struggled to find products and services designed with their unique experiences, identities, and needs in mind.
Famm officially launched in 2023 and off to an amazing start. Cat and Marianna share more of their brand story, brand strategy, vision, and advice for emerging brand founders.
Listen for encouraging advice and strategy!
Website: https://www.heyfamm.com/
Instagram: https://www.instagram.com/hey_famm/
As a brand strategist, the kid’s snack market has been interesting to watch. One of the brands leading the way is Happy Wolf. Co-founder, Jana Goodbaum in sharing behind-the-scenes of how they’re bringing a fridge-fresh kid snack bar to market.
With a career background in marketing and advertising (within plot twist - fast food!) Jana leveraged her experience and spoke with over 700 parents looking for a clean snack product.
Learn how Jana found the right manufacturing partner, sourcing the right ingredients, and breaking through in the fridge category.
This is an encouraging interview especially for parents launching brands!
Sneha Saigal, Co-founder and CEO Geeks and Experts brings us behind-the-scenes of launching a new approach to PR. Her brand Geeks and Experts matches PR teams as you need basis to scale your business effectively. As a founder, you can have skilled talent is vetted, matched to specific brand needs, and onboarded swiftly.
Learn how Sneha found her PR niche, brand strategy, and vision for Geeks and Experts.
A helpful episode to learn more about leverage PR for your brand!
Rich Tu is a first generation Filipino-American and award-winning designer and artist residing in Brooklyn, NY. He is a Partner and Executive Creative Director at Sunday Afternoon. And hosts the Webby Honoree podcast First Generation Burden.
Clients and collaborators include: The New York Times, The New Yorker, MINI, NIKE, A24, Budweiser, Paramount, Adidas, Converse, G-Shock, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, Alfa Romeo, Bombay Sapphire, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, and Miami.
I met Rich at the launch of New York Design Club. In this interview Rich takes us behind-the-scenes of his career and personal story. This is a must listen for all creatives!
Kelley Arena, Founder Golden Hour Ventures gives us a behind-the-scenes look of building and funding brands.
Why? Because women founders are still struggling for equity in accessing capital. In 2021, a record breaking year for venture capital, women-founded companies received just 2.3% of venture funds (Black women founders received 0.6% of the funding raised since 2009, and Latinx founders received 0.6%).
Leveraging her career in finance along with the power of community, Kelley launched Golden Hour Ventures to empower women to succeed in business. Whether it is access to funding to start their dream business, making their very first investment, or tip toeing into the world of cryptocurrency and web3; Kelley is here to provide strategic solutions.
Learn more about fundraising, brand building, and Kelley's story!
Pianta began in 2018 in Francesca’s kitchen with her husband, Joanas Riccardi in their Brooklyn, NY home. They wanted to create nutritious, beautiful and vibrant food. What’s cool about their plant-based cheese is that it’s made with fermented & activated cashews, packed with enzymes, vitamins, adaptogenic herbs and live cultures.
Francesca shares their brand story, how they leveraged their career backgrounds (from culinary, cpg, to yoga), to launching Pianta in New York City. Such an inspiring story!
Combining Mike's background of working for leading publications to growing early-stage startups and Nick's background in BioChemical and Environmental Engineering to sustainability in real estate private equity, the two friends launched Blobs. Blobs is a candy company that evokes the best of childhood, while just happening to be better for you.
We talk about their strategy of early retail testing, collecting customer data, and the power of old school cold outreach. Mike shares the vision of building the next leading brand in candy (that happens to have cleaner ingredients) and Nick shares advice about their launch in Sprouts.
Come behind the scenes of Dripspoon - a mini loaf with drip. Founded by Crystal Hale who found her signature recipe seeking a creative outlet in her LA kitchen and came up with mini loaf that wasn’t loaded with sugary frosting. Crystal uses fresh flavors in her drips like salted tahini caramel, ube, lemon ricotta and thyme, to chocolate olive oil. Crystal launched her brand at Creative Communal curated market and sold out within the first couple of hours (so cool!). I worked with Crystal on her brand strategy and super proud of how she’s building the brand. She shares her strategies in this episode!
Hannah Bae, founder of Halmi is bringing real, good-for-you ingredients rooted in history and culture to market. Inspired by her Korean grandmother's recipe, Hannah created a brand of light sparkling beverages inspired by traditional Korean flavors. Beverages that aid digestion and delicious. Hannah shares how she launched her brand in New York City, brought her drink to market, landed inside some of our favorite retailers (like Big Night) and what she’s cooking up this year. Such an inspiring episode!
Rachel Krupa, Founder The Goods Mart & Krupa Consulting brings us behind the scenes of how she built a powerhouse PR agency and better-for-you convenience store in New York City.
She was recently featured on the TODAY Show talking about smart snacks along with having an incredible roster of clients improving the food ecosystem and wellness brands. Both of Rachel's brands each make their own impact.
On this episode, we talk about the story behind launching The Goods Mart and Krupa Consulting. Speaking to how her background in PR for food and wellness brands led to opening a shop. She shares about curating emerging food and beverage brands, the power of discovery, how the two brands work together, and trends in better-for-you cpg.
Personally I admire Rachel is a founder and stoked for you to listen to this episode!
What started as hosting pizza parties for friends, mother daughter team, Bianca Kenworthy & Martina Kenworthy, co-foundered La Rossi Pizza. We talk about the importance of local sourcing ingredients, product testing, social listening, and recipes rooted in heritage. With a background in hospitality pr and marketing, Bianca shares how they are differentiating themselves in the market, omnichannel marketing, and landing retail partnerships. Martina talks about her background of growing up in Italy, experience building food brands, and how she developed relationships with customers by hand delivering pizzas. Martina and Bianca bring us behind the brand and share lessons learned. This is a must listen!
Curious how to fundraise capital for your brand? Meet Annie Evans. She is the founder of Dream Ventures, a female-focused fund and incubator. Their mission is to connect female-owned businesses to awesome investors and land that dream deal you’ve always dreamed about. Annie and her team has worked with female founders for the past 2 years helping them raise $5 million+ and land deals with Amex, P&G, Sephora, and many more. On this episode, Annie generously brings us behind the scenes of fundraising, investing, and why this is so damn important for female founded brands. This is a must listen!
Aaron Luo, Co-Founder & CEO Mercado Famous is bringing Spanish charcuterie to the states. Mercado Famous encourages you to sit with friends over plates of jamon and glasses of vermouth and just talking, laughing, and slowing down (perfect holiday vibes). Aaron brings us behind the brand on how his Chinese heritage and upbringing in Spain brought him and his co-founder to launch Mercado Famous. We talk about entrepreneurship, the food industry, and culture.
Mayssa Chehata, Founder & CEO BEHAVE Candy has a sweet tooth. Growing up with a diabetic father, she grew up with no sweets and would binge sugar as an adult. Through her journey of wanting to find a low-sugar candy that would satisfy her sweet tooth and safe for her dad to enjoy, she create BEHAVE. Mayssa brings us behind the brand and shares how she partnered with world-renowned chefs and food scientists to develop her signature candy line (which is one of my personal favorites).
Fun fact! Behave is the only female-owned and led company in the candy industry, with 100% of leadership and R&D teams comprised of women.
Lana Van Brunt, Co-Founder Sackville & Co who create smoking accessories that look as good as they make you feel. Lana and her team disrupted the cannabis space with her design and lifestyle company, especially was female founders. She brings us behind the brand and how she cultivates community off social media and leverages partnerships to scale the business. Such an insightful episode!
Crystal Vilkaitis, Founder Crystal Media and Host of Rooted in Retail Podcast, helping independent retailers grow through social media. Her team combines strategy, creativity, data and marketing to help clients sell more and drive more traffic to their websites and physical locations, generating millions of dollars. Crystal brings us behind the brand and how she's built Crystal Media since 2012. Such a great episode!
With close to a decade of experience in PR, Tori brough her passion for women's health to craft a career building wellness brands.
Tori shares her personal story of finding her balance of wellness, mental health, and how that shifted her career. Today she's the VP Beauty & Wellness KCSA Strategic Communications, taking on brands that she's passionate about.
In this episode, Tori shares about what she looks for in a brand to pitch to press, what brands are cutting through the noise, and the future of women's wellness brands.
After searching for more higher-protein plant-based options, Isabelle Steichen co-founded Lupii. Going back to her roots, Isabelle re-discovered the Lupini bean, is a little legume that has 2x more protein than chickpeas, 3x more protein than eggs, 3x more dietary fiber than rolled oats, jam-packed with vitamins and all 9 essential amino acids. Isabelle started creating products and launched Lupii with a protein bar. However during the lock-down she started experimenting with other product categories to disrupt, Lupii launched their best-selling pasta (yum!).
Isabelle takes us behind the scenes of the brand.
Starting in January, you can shop Lupii pasta at 26 Costco clubs across the PNW region!
Cory Sargent is a mult-hyphanent creative. With a background in PR, Cory launched Lady Sargeant as a creative marketplace with playful products for conscious consumers. Cory brings us behind the scenes of her lastest product, SAY IT DO IT which was developed during the pandemic and stems from the desire to connect more deeply with friends and families after a year of social isolation. We talk about how she's building the brand, reaching out to retailers, and impact of deeper connections.
Frankly Good Coffee was co-founded by husband and wife team Glenn and Stefanie Frank, out of their search for fresh coffee in 2010. They were the first coffee roaster in Las Vegas to roast and sell at farmers markets in 2011 known for their air roasted, small batch flagship blends. Over the past decade, they've organically grown working with local restaurants, bakeries, and cafes and online. Stefanie has been working on scaling the brand the past year and takes us behind the brand.
Lisa Juarez, Founder Palm & Palma Design Studio helps emerging brand land on retail shelves with eye-catching packaging. She talks about how packaging increases customer loyalty, increase sales, and the ROI on good packaging. Lisa also shares her story behind launching her own studio, building her business, and the impact of doing what she loves.
Lisa also shares a downloadable list of places to print packaging (super helpful resource!).
Learn how Cat Meyer turned her (literal) dream for a product line into launching her brand ‘Head South’ within two years - setting out to disrupt the sigmas in sexual health and pleasure. Cat is an advocate for sex education and stepping into a new role as founder and podcast host to add her voice to the conversation.
On this episode, Cat shares more of her founder and brand story (which involves a pretty epic pivot in product categories), why she’s so passionate about sex education, and how she wants to help people have less friction in her encounters.
Cat also shares about her brand strategy, packaging design, and steps to building a sustainable brand.
This is a must listen!
Christina Dorr Drake, Co-Founder & CEO Willa's Oat Milk shares how she and her sister started the brand inspired by their grandmother's oat milk recipe. After observing a gap in the plant-based milk market, Christina, her sister, and husband set out to bring a cleaner oat milk (think no gums and lower sugar) to consumers. Christina took her experience working with brands at agencies along with her sister's background in food & beverage manufacturing, to launch a better for you oat milk (that was formulated in their grandmother’s kitchen!).
Now you can shop their best-selling oat milks online and select retailers. You'll also learn how Christina needed to change their launch strategy in 2020.
Such a great lesson in small bets, local activations, social listening, and trusting your gut!
Whether you're a corporate go-getter, an entrepreneur, or someone exploring the intersection of both, Janel's wisdom and experiences will guide you towards creating a fulfilling and diverse career path that aligns with your passions and aspirations. Tune in, be inspired, and embark on your own journey to building a multi-hyphenate career!
I attended a workshop in Soho from Shopify and I had such an amazing experience that I wanted to share with you all today. I’m so excited to introduce you all to a special guest, Melina Peterson. She hosted the workshop I attended and enjoyed how she explained the breakdown of digital marketing and ads. In this episode, you will learn more about running ads in your business. Get your pens and paper out because you’ll want to take notes!
In this podcast interview with co-founders Lauren Hanson and Katie Bitesau, they discuss their journey as the co-founders of a local shop called Ugly Rugly. Lauren, a fashion designer with a fine art degree, started making rugs out of recycled fabric, which became their signature product. Katie, with a background in fashion business management, was a customer of Ugly Rugly and eventually became a business partner. Together, they opened their brick-and-mortar store, where they curate vintage items, showcase independent designers, and offer Lauren's handmade products.
The store also includes Lauren's studio, where she does sewing production and teaches sewing classes, along with classes on various creative skills like crochet and quilting. They emphasize their commitment to sustainability and building a creative community through their store. The interview highlights the importance of finding a trustworthy business partner and seeking resources for small businesses. Additionally, they discuss the significance of taking time off to avoid burnout and the benefits of strength training as a creative outlet. Although they haven't launched an online store yet, they post updates and class schedules on social media and their email list. Overall, the co-founders provide valuable insights for entrepreneurs interested in starting their own creative business and emphasize the significance of community and support.
I’m beyond excited to introduce Sarah Berks to the podcast! Sarah is the owner of this brand called Minna that I have become obsessed with. Minna’s textiles and home decor has been taking over my New York City apartment and is practically my brand colors used in home goods.
In today’s episode we talk about Sarah’s backstory into how Minna came to be, working with fair trades, and Minna’s vision and much more!
In this episode, we talk about:
- How did you transition from a small artist to manufacturing your art?
- What’s your take on industry shifts being more equitable and transparent as Minna?
- Difference between Whole Business vs Fair Trade Certified
- Vision of Minna Now
Follow Sarah Becks:
Website
Tons of Fun Links
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
- Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
PS. Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
Girl Gang Craft is an amazing market in Salem, Mass. as well as Oakland CA. Girl Gang Craft is run by Phoebe Sherman. She is the founder, podcast host, and coach and focuses on crafters building their business with magic.
I’m such a huge fan of Phoebe and I follow her all the time. I watch her videos and listen to her podcast! I’m so excited to have her in this episode to chat all things creative and how she started Girl Gang Craft.
in this episode, we talk about:
-- The Beginning of Girl Gang Craft
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What was the sign for you to create Girl Gang Craft?
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Tips to help move the needle forward in having a successful market
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What was helpful when setting up partnerships?
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How did you put your own unique spin in the market space?
Resources:
Instagram Page
Phoebe's Instagram
Girl Gang Craft Website
Girl Gang Craft Podcast
Let's talk more! 1. Subscribe to the podcast 2. Share this episode & tag me @ withkellybennett 3. Join my weekly advice column at withkellybennett.com/advicecolumn
PS. Find this episode's transcript at withkellybennett.com. Song Credit: Joel Loopez This podcast is a Juliana Pedri LLC Productions.
Community is so important for individual businesses and brands alike. Community brings people together and create space for like minded folks to bounce off ideas, inspiration, and feel like they belong to something real.
Today on the podcast, I have New Yorker Taylor Harrington. Taylor is head of community at Groove App which is an amazing app for community building. We will be talking all about this in the episode and more!
in this episode, we talk about:
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Taylor's background being involved with communities
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Taylor’s Approach on Community Through Groove
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What is Groove and how it works.
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How do people get involved with Groove?
Check Out Groove App:
One Stop Shop for All Things Groove
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
- Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
PS. Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
We are reaching towards the end of 2022 and I wanted to take a moment to wrap up this podcast for the year. Thank you to everyone who has been tuning in and finding this podcast helpful. We are growing each week and I couldn’t have done this without you all. Thank you, Thank you, Thank you!!
In this episode we chat about:
- My new book!
- New Individual Workshops
- The Incubator Program
- The Curated Shop
- My Dreams are In The Universe
Next steps!
- Subscribe to the podcast!
- Buy the Creative Direction with Kelly Bennett Workbook!
- Read the transcript, show notes, and other cool things on my website withkellybennett.com
Song Credit: Joel Loopez
My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
Welcome back to the podcast! In today’s episode I have a special guest, Kiana Jones founder of Happening Hands. Kiana created a beautiful community of artists which we will talk about today. We also dive deep into her backstory, how Etsy and Pinterest helped launch her career, and how small businesses market themselves while still enjoying their art.
In this episode, we talk about:
- Kiana’s backstory into her creative career
- How Etsy and Pinterest help launch sales
- Creating and launching Happening Hands
- How did you fund creative small businesses?
- Helping creatives, makers, and artists relook their marketing
Connect with Kiana
Podcast: https://handmadeceo.com/
Instagram: https://www.instagram.com/happeninghands/
Website: https://happeninghands.com/
Next steps!
- Subscribe to the podcast!
- Buy the Creative Direction with Kelly Bennett Workbook!
- Read the transcript, show notes, and other cool things on my website withkellybennett.com
Song Credit: Joel Loopez
My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
This past week has been a whirlwind of a week! There have been highs, lows, and putting tons of pressure on myself that I had to figure everything out. I had bed bugs in my apartment, I had launched my new book in a stairwell, and I had to rip my apartment apart. In this podcast episode, I am being vulnerable and sharing what it was like during this week and the behind the scenes of launching my new book which is now available on my website!
In this episode, we talk about:
- Pushing the Pre-Sale of my Book
- The Power of Showing Up Through The Trenches
- Showing Up vs Needing to look Perfect
- Consistency helps build confidence.
Sign up for the Creative Direction Incubator : https://www.withkellybennett.com/creative-direction
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
- Order my book! Book
-
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
-
Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
I’m so excited to talk about this topic with you today which is all about marketing. A lot of people in my incubator can feel lost with marketing their products or services because they don’t know where to start or feel uncertain of their story and branding. I talk a lot about this topic in my incubator, speaking events, and with others. Enjoy today's episode!
Topics Discussed
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Marketing is From the Soul
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What is unique about your story, products and branding?
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What is your story?
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The importance of your product.
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The Experience around your product
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Content gets the ball rolling.
I would love to connect with you!
- Check out my Incubator here! -> https://www.withkellybennett.com
- Check out my Instagram to see newest updates in my life -> https://www.instagram.com/withkellybennett/
- Add me to your phone! 702-620-5414 I will be sending top tips to elevate your brand and you can text me your questions for the next episode!
- Please subscribe/follow wherever you listen to podcasts!
You can find transcripts from today’s episode on my website
Song Credit: Joel Loopez
This is a Juliana Pedri LLC Productions
In today’s episode I’m trying something new! I am recording myself on video to post to YouTube while doing my podcast. This is totally out of my comfort zone, but I am so excited to try because why not leverage the hell out of this content? Everyone learns differently so having a visual aspect and making this accessible to everyone is important to me too. So keep an eye out for the YouTube video.
Also, in this podcast, I chat about how it’s been a year since living back here in New York. What life has been like, and how to follow your gut when you feel you need to make a change or leap in something you’ve been dying to do.
In this episode, we talk about:
- New phase of content for With Kelly Bennett.
- Advice I will give with creatives I work with.
- Creating boundaries to feel sustainable in your brand.
- Why storytelling for your brand is important.
- Doing things outside your comfort zone.
References:
Kate from Folk Founded: https://www.folkfounded.com/
Sign up for the Creative Direction Incubator : https://www.withkellybennett.com/creative-direction
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
-
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
-
Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
What the hell is Creative Direction!? Being a creative director for a decade, I learned the ins and outs of creative directions. I helped build award winning businesses from the ground up and created my own program where I help you do the same! In this episode I am excited to go more in depth with you all things Creative Direction and what it looks like to work with me. I discuss what the Creative Direction Incubator is and the behind the scenes of working with me. I’m super excited to open the doors to the program again and looking forward to working with you!
In this episode, we talk about:
- My Background in Creative Direction
- My unique Vision of Creative Direction
- The Incubator Program
- Doors are OPENING
Sign up for the Creative Direction Incubator : https://www.withkellybennett.com/creative-direction
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
-
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
-
Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
Sometimes in life, we have that awkward in between where you aren’t sure where to take a pause. I’m here to tell you it’s okay to take a short break if you need to- that’s what I needed. I took a short break the last couple of weeks from traveling and honestly, being sick. I decided to give myself permission to hit the pause button and work on myself. This episode is a brain-dump episode where I chat about what I’ve been up to and my goals for the Q3 and end of the year.
In this episode, we talk about:
- It's okay to hit the pause button.
- Giving yourself permission to make changes and shifts
- Giving yourself permission to seek help
- Cleaning up your To-Do List
- Upcoming news With Kelly Bennett
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
-
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
-
Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
Hello friends. It’s Kelly and I’m comin’ at you with a new solo episode today. As much as I love doing interviews, I wanted to take you behind the scenes to show you what I've been working on. I’ve been busy working on new projects, meeting new creators, and experimenting with new ideas that I can’t wait to tell you. This episode is a must listen if you want to hear all what I’ve been up to behind the scenes.
THANK YOU For your continuous support!
In this episode, we talk about:
- My Last Chapter and new found growth
- My New Workbook Coming Soon
- Curating Collaborations on my Website
- Honing in on my brand
- Being Messy In Business is Okay.
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
-
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
-
Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
Hey everyone! It’s Kelly and today is a solo episode for you. I decided on a solo episode as I am catching up on my website with the previous interviews we’ve had on the podcast so far. I’m so thankful for everyone who said yes- THANK YOU!
The idea behind the podcast is to do a deep dive and go behind the scenes of what it takes to build an emerging lifestyle brand through the eyes of creative direction (why, hello there ;) ). This week, I go deeper into nine areas where you can focus on building your brand with amazing resources to get hooked up with from the people I admire and love.
In this episode, we talk about:
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Sales and their low profit costs
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Focus on lifestyle video content & website
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Focus on local brand partnerships & activations
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Feeling all over the place in your business - Focus on creative direction!
-
And more!
Resources: Folk Founded- Get Your Website Up!
Sprout Law- Trademark Attorneys
Anyone Can Podcast- Podcast Management (Let Juliana know I sent you!)
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
-
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
-
Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!). www.anyonecanpodcast.co
I bring people on my podcast who I deeply admire and today I have Nora Wolf. Nora Wolf owns not one, but TWO PR companies and is on the show today to share how she got started. I’m so excited for you to hear her story because it gives me goosebumps! If you are in need of PR services look no further than Wolf PR and Wolf Craft.
in this episode, we talk about:
-
Behind the scenes of how Nora built her business
-
Finding the right niche
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Nora’s Journey into Wolf Craft
-
Nora’s Day to Day in business
-
Wolf Craft Course
Connect with Nora Wolf
Website- Wolf PR https://wolf-pr.com/
Wolf Crafthttps://wolf-craft.com/
Instagram- Wolf PRhttps://www.instagram.com/go.wolf.pr/
Wolf Crafthttps://www.instagram.com/go.wolf.craft/
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
-
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
-
Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
Getting involved with markets doesn’t have to be scary! That is Charlotte Righton’s goal- to make markets enjoyable for both creatives and shoppers! Having engaging markets isn’t all what Charlotte does, she even hosts Life Drawings that are not so intimidating and more connecting based. Everything Charlotte does is what I love about bringing creatives and community together. For those who are nervous about joining a market, I hope this episode inspires you to join and start connecting with other creatives!
In this episode, we talk about:
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Charlotte’s journey into Endless Love Creative
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Creating a creative community.
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Solving the missing piece in the community.
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How to stand out in a market to be successful.
Connect with Charlotte Righton
Website https://www.endlesslovecreative.com/
Instagram @endlesslovecreative
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
- Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
- Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
As small business owners, entrepreneurs, and humans doing a lot of things, self care can often fall to the bottom of our lists. In this episode, I chat with Candice Denise about how you can make 30 minutes of self care part of your daily lifestyle. Candice is a self-care coach who has a refreshing approach to self-care that a lot of business owners, entrepreneurs, founders, and anyone can use. Her approach makes it easy for you to bring in self-care for 5 minutes a day, whenever you need it. This episode is a must listen as it is a total game changer.
In this episode, we talk about:
-
Being more aware of your self-care
-
What does self care really look like?!
-
The importance of incorporating self care in your day to day lifestyle
-
Using self care as part of business
-
You can access self care with the things you have now
Connect with Candice Denise
Website https://bycandicedenise.com/lofters/
Instagram: https://www.instagram.com/candicedenise/
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
- Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
PS. Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
Ever gone on my website and thought, "WOW! Such an amazing website! I wonder who did it?" Well on today's episode I have Kate from Folk Founded who designed my website and elevated my brand to what it is now. I can say so many amazing things about Kate but you just have to listen to the podcast to understand my love for her and why she is an important asset to your business brand identity.
In this episode, we talk about:
- Kate’s Entrepreneurial Journey
- Upcoming Projects
- Process of building a website
- Elements of Putting a Website Together for the DIYer
- Behind the Scenes of the Design Process
Connect with Kate! Website: https://www.folkfounded.com/
Instagram: https://www.instagram.com/folkfounded/
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
- Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
PS. Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
This week on the podcast I'm stoked to interview co-founders of my favorite shop in the East Village, A Sustainable Village! It was my first shop that I went into that really made me feel grounded in my new neighborhood in New York City. I’m so excited to introduce you to these amazing founders as they share their goals and vision for the shop. I can guarantee you their story will encourage you to take that next step on your big dream!
in this episode, we talk about:
- History of the shop
- How the storefront is designed
- How they determine if a product is worth selling
- The future vision of the shop
Connect with a sustainable village Website: https://www.asustainablevillagenyc.com Instagram: https://www.instagram.com/asustainablevillage/ Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @ withkellybennett
- Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
PS. Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
How do you launch a product-based business?! This week I'm interviewing Jay Braggs, launch magager and event planner to discuss all the ways you can launch and activate your brand. This is a must listen episode for product-based business owners as Jay provides amazing advice!
In this episode we talk about:
- How Jay founded her business & niche
- Creating an experience around your product
- Jay’s process of working with product-based launches
- Setting boundaries in your business
Connect with Jay!Website www.jaybraggs.com
Instagram @withjaybraggs
Let's talk more!
- Subscribe to the podcast for new creative direction advice every Wednesday
- Find me on Instagram & TikTok @withkellybennett
- Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
PS. Find this episode's transcript, show notes, and other cool things on my website withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
If you’re a local from Las Vegas, you might know the store Hey Maker located in Fergusons Downtown Las Vegas. If you do, this is a special episode just for you! I chat with Ashley Zabarte about how she started Hey Maker, her process into selecting artists for her shop, and how artists can get started with wholesaling. Get your pen and paper out and start taking notes!
Topics discussed: - Behind the scenes of putting pieces together
- How Ashley focused on working with artists
- Ashley's evolution into an artist
- Ashley's fuck it moment to get started.
- How artists are selected for Hey Maker
Social links: Website: https://heymakerandus.com
Instagram: https://www.instagram.com/heymakerco/
Linktree: https://linktr.ee/heymakerco
Let's talk more!
Subscribe to the podcast for new creative direction advice every Wednesday
Find me on Instagram & TikTok @ withkellybennett
Text me! I send creative direction advice, encouraging message, helpful reminders & lots of accountability. Free to join! 702-620-5414
PS. Find this episode's transcript, show notes, and other cool things on my website www.withkellybennett.com
PPS. Song Credit: Joel Loopez
PPPS. My podcast is a Juliana Pedri LLC Productions (she's awesome & helped me be consistent with podcasting!)
So, you’re just starting your brand but don’t know where to begin? I highly recommend you start with a trademark search. Trademarking your brand is so important to keep your business YOURS and protect yourself from copycats. In today’s episode I have Nicole from Sprout Law to chat about all things trademarking.
Topics discussed: - Difference between LLC and a trademark
- The process of trademarking
- What a trademark search is like
- What happens when someone tries to copy your brand
- Contract templates
Social links: Website: www.sproutlaw.com
Instagram: https://www.instagram.com/sproutlaw/
Contract Templates: https://www.sproutlaw.com/contracts
Trademark Search: https://www.sproutlaw.com/trademark-search
I would love to connect with you!
- Check out my Incubator here! -> https://www.withkellybennett.com
- Check out my Instagram to see newest updates in my life -> https://www.instagram.com/withkellybennett/
- Add me to your phone! 702-620-5414 I will be sending top tips to elevate your brand and you can text me your questions for the next episode!
- Please subscribe/follow wherever you listen to podcasts!
You can find transcripts from today’s episode on my website
Song Credit: Joel Loopez
This is a Juliana Pedri LLC Productions
Hi friends! Today, I invited Karin and Alison from Umai Marketing. Umai Marketing is an incredible brand that helps other brands market with their consumer goods. I’m so excited for you to hear about CPG brands, Karin and Alison’s start of their own business and so much more. Topics Discussed
- What is a CPG brand?
- How Karin and Alison saw then need in their market
- What gave them the confidence to go for it
- How they created their own branding
- Behind the scenes of Umai Marketing
Social Links
Website: http:www.umaimarketing.com Instagram: https://www.instagram.com/umaimarketing/
Minicourse: www.umaimarketing.com/minicourse
E-Mail: us@hello@umaimarketing.com
I would love to connect with you!
- Check out my Incubator here! -> https://www.withkellybennett.com
- Check out my Instagram to see newest updates in my life -> https://www.instagram.com/withkellybennett/
- Add me to your phone! 702-620-5414 I will be sending top tips to elevate your brand and you can text me your questions for the next episode!
- Please subscribe/follow wherever you listen to podcasts!
You can find transcripts from today’s episode on my website
Song Credit: Joel Loopez
This is a Juliana Pedri LLC Productions
Pricing your products or services can leave you anxious and nervous to get yourself out there. In this episode, I will be discussing how to price your services and products that leave you feeling comfortable, confident, and ready to start selling! Topics Discussed:
- Rethinking your pricing
- Being Transparent With Your Customers
- Taking care of YOU
I would love to connect with you!
- Check out my Incubator here! -> https://www.withkellybennett.com
- Check out my Instagram to see newest updates in my life -> https://www.instagram.com/withkellybennett/
- Add me to your phone! 702-620-5414 I will be sending top tips to elevate your brand and you can text me your questions for the next episode!
- Please subscribe/follow wherever you listen to podcasts!
Check my website for transcript of today's episode
Song Credit: Joel Loopez
This is a Juliana Pedri LLC Production.
Welcome to the first episode of my new podcast! If you are a creative and have your own brand, this podcast is for you. In this episode, I will be discussing how to manage your busy schedule as a business owner. Thank you for taking the time to listen today!
Topics Discussed:
- Getting clear on “The What”
- Getting Clear on Refining Your Brand
- Delegating Your Tasks
- Taking Pauses
- Creating Boundaries
I would love to connect with you!
- Check out my Incubator here! -> https://www.withkellybennett.com
- Check out my Instagram to see newest updates in my life -> https://www.instagram.com/withkellybennett/
- Add me to your phone! 702-620-5414 I will be sending top tips to elevate your brand and you can text me your questions for the next episode!
-
Please subscribe/follow wherever you listen to podcasts!
-
Check out my website for transcript of today's episode*
Song Credit: Joel Loopez
This is a Juliana Pedri LLC Production.
Have you ever walked into a store and found a product and liked it but didn’t buy it because the packaging was not up to your standards? That is a prime example as to why packaging is so important for your brand and product! In today’s episode, I sit down with Kelley Kempel. Kelley is a packaging designer who helps big brands and creatives identify that refined design to elevate their brand!
Topics Discussed:
- Kelley’s journey into owning her own company
- Finding her own niche
- Helping brands find their own identity
- Why packaging is important
- What packaging can do to elevate your brand
I would love to connect with you!
- Check out my Incubator here! -> https://www.withkellybennett.com
- Check out my Instagram to see newest updates in my life -> https://www.instagram.com/withkellybennett/
- Add me to your phone! 702-620-5414 I will be sending top tips to elevate your brand and you can text me your questions for the next episode!
- Please subscribe/follow wherever you listen to podcasts!
Check out my website for full transcript of today's episode!
Song Credit: Joel Loopez
This is a Juliana Pedri LLC Production.
Hey! I'm Kelly Bennett. I'm a New York City based Creative Director building lifestyle brands since 2009. I made an incubator for creatives building lifestyle brands to make things way easier. Every week, I'm answering your questions (sometimes with cool guests!) about building a lifestyle brand. Check out the trailer for an inside scoop for this podcast.
How to connect with me:Instagram @withkellybennett
Website: https://www.withkellybennett.com/incubator