Katy Calls BS: Recent Episodes
Katy Miller | Miller Social
A podcast breaking down the BS in different industries and giving you practical applications of what to do instead. If you feel overwhelmed by all the information out there and aren’t sure what to do, this is the podcast for you.
One of the biggest mistakes I see in the course creation, course development world, is someone picking their course type first.
In today's episode, we're breaking down the 3 course types you should work towards in your business and the mistakes people make along the way.
3 Course Types:
Signature Course (the BIG one)
Focused Course
Mini Course (Listen to hear why this is Katy's favorite!)
Whichever course you create, know that there are many different ways it could look and be delivered. Creating a course is an involved and sometimes complicated process. Katy can help you get started with course creation services.
Find out more here: www.themillersocial.com
Follow Katy on IG @themillersocial
Be sure to share when you listen! Tag Katy on IG @themillersocial
If you like to slow down a bit in the summer because your kids are off and your schedule is just crazy, but you still want to keep things rolling in your business, this one’s for you!
Join me for this episode as I break down the steps you can take NOW to get your business summer ready so that you can actually take down time to enjoy it with your kids, how I navigate summer break as a mom and entrepreneur, and how to continue marketing in your business without being on social all summer.
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Work with me: https://themillersocial.com/
Join the waitlist for the next round of Course Creation Formula (and save $200!): https://themillersocial.com/course-creation-formula-waitlist
Have you ever found yourself comparing your business and progress to others on the internet? I think we all have, and it can leave you comparing HARD and wondering if you should even be putting your offer out there at all!
Everyone deals with imposter syndrome at one point or another in their business, so today I’m bringing you an episode to help you put it into perspective, stop the comparison game, and what to ask when given advice—whether solicited or not!—to ensure it’s actually the best advice for YOU.
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Work with me: https://themillersocial.com/
Join the waitlist for the next round of Course Creation Formula (and save $200!): https://themillersocial.com/course-creation-formula-waitlist
Have you ever been burned by someone claiming they’re an “expert” who happens to have great marketing skills, but it turns out they’ve only done the thing they’re selling once or just on themselves and you didn’t actually get the results you wanted? I think we’ve all been burned at least once at this point!
That’s why I’m bringing you this spicy episode today, because I think it’s getting out of hand. Join me and we dive into how we classify “experts” online and how to spot the people who ACTUALLY know what they’re talking about.
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Work with me: https://themillersocial.com/
Join the waitlist for the next round of Course Creation Formula (and save $200!): https://themillersocial.com/course-creation-formula-waitlist
I've been in Instructional Design and Development world for a while helping people take their knowledge and turn it into a profitable course. In today's episode we are talking about the biggest mistakes I see in the course development world and with my clients. Some of them may surprise you. Tune in to hear my top 5 and what you can do about them to avoid these mistakes!
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Work with me: https://themillersocial.com/
Join the waitlist for the next round of Course Creation Formula (and save $200!): https://themillersocial.com/course-creation-formula-waitlist
Chances are, you’re no stranger to imposter syndrome. You know…that feeling like you don’t know what you’re doing in your career and surely everyone is going to find out you’re a fraud (but you’re really super knowledgeable!)?! Yes, it sucks. But it doesn’t have to keep you stuck! So in today’s episode, we’re breaking down the different kinds of imposter syndrome, what drives it, and what to do about it.
Mentioned in the episode:
The Secret Thoughts of Successful Women (And Men): Why Capable People Suffer from Impostor Syndrome and How to Thrive In Spite of It
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Work with me: https://themillersocial.com/
Join the waitlist for the next round of Course Creation Formula (and save $200!): https://themillersocial.com/course-creation-formula-waitlist
I know you've heard this.
A course is a great source of passive income!
Well, yes and no. It can be but I think it depends on the type of course you create and how much effort you really want to put into it.
Tune in to hear how we breakdown passive income and share tips to make your offer more passive.
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Work with me: https://themillersocial.com/
Join the waitlist for the next round of Course Creation Formula 2.0 (and save $200!): https://themillersocial.com/course-creation-formula-waitlist
So you made a course, followed everything you’re “supposed to do”...and it still flopped? What should you do? The answer isn’t to burn it all down, and it’s not to scrap everything you created and start from scratch. Don’t miss this episode as I break down why this happens, call some BS on course launch talk in the online space, and walk you through the 3 things you should do after that course launch flop to make the next launch more effective.
In this episode, you’ll hear:
- What to look at to know what to tweak for the next launch (hint: it probably ISN’T your course content that’s the problem)
- The thing I want you to remember when it comes to launching your first course
- These important mindset pieces when it comes to your course
- THIS piece so many people miss when launching a course
- The email sequence I use and recommend for a launch
- My own experience creating my first course 5 years ago
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Work with me: https://themillersocial.com/
Join the waitlist for the next round of Course Creation Formula (and save $200!): https://themillersocial.com/course-creation-formula-waitlist
There’s so much BS in the health industry, and my guest and I are breaking it down for you today! Abby Pagud is the CEO and founder of Kapital Health, and she’s passionate about debunking the BS in the health industry while reeducating people how their bodies work and react to stress, food, and exercise.
In this episode, we’re diving into:
- The injury that started her on this path
- Aging as women and learning to deal with our changing bodies
- How cortisol level testing should actually be done vs how it’s commonly done
- Adrenal fatigue and how to fix it
- Releasing trauma from our bodies
- Where to start if you’re ready to put good routines in place to manage your emotions
Mentioned in the episode:
Audible: The Medical Medium
Check out Abby’s podcasts:
Embracing the Wild
The Kapitol Life
Follow Abby on social and the web:
https://www.facebook.com/abby.pagud
https://www.instagram.com/abbypagud/
https://www.tiktok.com/@kapitolhealth
https://kapitolhealth.com/
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
The need for good communication skills don’t stop when you leave corporate and start your own business, and there’s a lot that goes into hiring team that a lot of business owners don’t think about.
That’s why I’m bringing you this conversation with Dustin Jones, owner and CEO of EncompassHR, to break down why communication has become such a huge problem at work, the biggest problems in the workplace today, and her best tips for interviewing your next team hire.
In this episode you’ll hear:
- How Dustin went from politics to HR
- What to remember when you’re communicating via text or email
- The basics of communication skills that everyone needs to use
- Where communication breaks down in the hiring process
Learn more about Dustin and her work:
https://www.linkedin.com/in/dustin-jones-ma-9913929/ or https://www.linkedin.com/company/82851080/admin/feed/posts/
www.encompasshrllc.com
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
It’s something no one thinks about when they create a course, but it’s so important…the psychology behind online learning.
Understanding how your people learn and how to keep them engaged is the key to making your course the most effective it can be. Get ready for a little Psychology 101 for online courses in this episode as I break it down for you!
I’m diving into:
- One of the biggest challenges as a course creator
- How to take this information and apply it to your course to make it more accessible and appealing
- The drastic drop in our attention spans over the last 20 years and why (it’s not what you think!)
- How to cover the learning styles of different students in your course while holding their attention
- The way to break down your course videos so you don’t overwhelm your people
- Why THIS step is so crucial to creating an effective course
Articles referenced in the episode:
LinkedIn Article: The Psychology of Online Courses
UC interview
Get on the waitlist for the next round of Course Creation Formula: https://themillersocial.com/course-creation-formula-waitlist
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
One of the biggest questions people have when it comes to creating their next course…should it be live or evergreen? In this episode, I’m breaking it down for you including what learners and business owners want in 2024, the pros and cons of live vs evergreen courses, and how to create a course that blends how you love to serve and what support your people need.
I’m diving into:
- The difference between synchronous (live) and asynchronous (evergreen) learning
- What to think about if you’re creating an online course
- The benefits of live courses
- Why evergreen courses aren’t as passive as you’d think
- How to have an evergreen course that still has a community aspect (that won’t kill your schedule)
- What no one thinks about in course creation (but they should)
- THIS key piece to figuring out what live elements are best suited for your course
Get on the waitlist for the next round of Course Creation Formula: https://themillersocial.com/course-creation-formula-waitlist
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
Creating a course that actually works for you and your business isn’t just “Do these 7 quick steps, then boom! You’re done!” There are a lot of pieces to creating a course that people don’t think about. So do you do it yourself and save money? Or hire someone to help and save time? Let’s break it down!
In this episode you’ll hear:
- The biggest reasons people DIY their courses
- How long it actually takes to create a course
- What it costs to hire someone to build your course
- Where to focus your time—and potentially money—to create the best course, and where to avoid getting tripped up
- The ideal goal for your course
- THESE necessary nitty gritty course details no one talks about
- The biggest drawbacks of DIYing your course
- A breakdown of the difference between course creators, instructional designers, and course developers
- The key to a good course
- This question you should really be asking yourself when going to create a course
- How to find the right person to hire if you choose to outsource it
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
I want you to save this mini episode and come back to it again and again whenever you’re feeling like your business is just kinda meh and you just wanna burn it all down. We’re gonna have a bit of a real talk today as I break down for you what could be underneath you not feeling confident in your offer, the crazy weird shit people sell out there, and what I want you to remember the next time you’re looking at your offer suite and feeling like it all sucks so you can start selling with confidence.
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
If you want to work less and make more money while impacting more people, then I want you to make a course. And I can almost guarantee that no matter what business you have, there’s an opportunity to create some sort of learning aspect of your business. So I’m here this week to call BS on the digital course world and uncomplicate it for you!
In this episode I’m breaking down where to start (and the mistakes to avoid!), simplifying the word “course”, and laying out what’s working and not working in the course world right now.
You’ll hear:
- How to create a course with what you’ve already produced inside your business
- One of my favorite course platforms
- How long to make your course videos
- Why you should add a course to your funnel to help you scale your business
- How to determine your niche and sub-niche
- The most profitable niches of 2023
- THIS course creating trap to avoid
- What people love when it comes to a course
- Things to keep in mind as you scale your business with a course
- What to consider when choosing between creating a membership or a course
- And more!
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
It’s easy to get caught up in trends and think that your social media strategy has to change with them, but I call BS.
I’ve done the research for you, looked at all the data year over year, and the truth is…the strategies that work haven’t really changed. Only the trends have changed.
So in this episode, I’m breaking down what these tried and true social media strategies are and how to implement them in your business so you can start doing less, but be even more effective on social.
You’ll hear:
- This simple reframe that will change your perspective on social media
- How to build that know, like, and trust factor online (without posting all the time)
- Why focusing on trends should NOT be the focus of your social media strategy
- The bullsh*t trends I’m so glad are done!
- How to incorporate video in your social media strategy in an aligned way (even if you hate the idea of being on camera!)
- Questions to ask yourself to make sure the content you put out actually lands with your ideal clients
- What you should focus on instead of how often or what type of content to post
- How often I post in my own business
- What the data shows about Instagram reels vs TikTok
Where to find me:
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
How many of you started a brand or website before you even had a business?
How many of you have changed your branding or business since you started?
I would guess everyone said yes.
Branding is involved. There are many moving parts and it often evolves as we grow in our businesses and life.
Check out this episode for the real conversations behind branding with our guest, Bridget Baker. Bridget is a brand + website designer for people who help people. She gives you the permission you need to brand your BIZ the way YOU want to.
She has a branding course available to get you started + a 90 min session. Grab the course here!
Connect with Bridget:
IG: @bridgetbakerbranding
LinkedIn: Bridget Baker Branding
W: https://bridgetbakerbranding.com
Connect with your host, Katy Miller:
IG: @themillersocial
W: themillersocial.com
Don't miss the next round of Course Creation Formula starting Feb 12. Build your course and start scaling your business. Visit my website for more details.
Do you have brand photos?
Katy has been through 3 very different brand photography sessions. Each one provided value in their own way but some had a bigger impact on business than others.
Today we are talking to Catie Ronquillo, a brand photographer in North Dallas. Catie and I connected online ages ago and finally met in person last year. Both Catie and Katy have lots of opinions for the online business world.
But today we are focusing on brand photography and the impact it can have on your business. If you are someone who has never had brand pics done or you have no idea what to do with your brand photos, this is the episode to listen to!
Local to Dallas? Book with Catie here.
Connect with Catie:
IG: @catieronquillo
W: https://catieronquillo.com
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
I've always been a big fan of keeping things easy and basic when it comes to social media and business.
Now more than ever when more people are overwhelmed and burned out, we need to keep things easy.
In this episode, I cover 10 things we are not doing in 2024. Everything from tools to use to what to do with clients. The goal is to simplify things in our businessnes so we can get back to what we love doing and the reason we started a business in the first place.
Comment which one you will drop first and let me know if you are adding anything else! Share on social and tag Katy when you listen.
Connect with Katy:
IG: @themillersocial
W: https://themillersocial.com/
Most of us start our business thinking the logo is the most important thing. The logo doesn't mean much without a consistent brand behind it. But do you even know where to start?
Today we are talking to Lauren Felter from Felter Unfiltered as we break down branding and how it can impact our businesses.
Lauren is the owner of Felter Unfiltered, she prides herself on a no-shame, no-shade approach to her web design, branding, and design education. She helps business owners, freelancers, and 9-to-5ers ensure design does the selling for them. Because good design does more than just look good – it get results!
Felter is also a proud former ladder climber. She spent the first decade of her career overseeing marketing, operations, and technical systems for a university admissions office, while also teaching design as adjunct faculty. After following the traditional path to success but only finding intense burnout and an identity crisis at the top, she blew it all up in January 2020 to do it her own way.
When she’s not fangirling over a font or explaining the difference between teal and turquoise, you’ll find Felter conversing in Office quotes with her boyfriend, watching Kardashians for the hundredth time, adventuring with friends, or enjoying a good podcast.
Connect with Lauren:
IG: @felter.unfiltered
W: https://felterunfiltered.com
Take your free branding quiz here!
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
How many times have you compared yourself to someone else in business? Or in motherhood?
Maybe you read a book outlining the best morning routine only to feel like a failure when it didn't work for you.
Running a business is not a one size fits all which is exactly what I say about social media and courses. It will look different for every person, business and lifestyle.
It's up to you to figure out your best fit.
In today's episode, we are talking to Kim DiFillippo. Kim helps introverted, driven moms overcome the overwhelm so they can scale their businesses and be the CEO and moms they want to be.
We cover a lot of topics all relating to the way we are told or expected to run a business and navigate motherhood. Kim helps break down how to be ok with it as you figure out your next best steps.
Connect with Kim to learn more about her coaching:
IG: @kim_difillippo
W: https://kimdifillippo.com
Connect with your host, Katy Miller, to plan your next course:
IG: @themillersocial
W: https://themillersocial.com/
Have you ever wanted to be further along in your business?
I'm sure the answer is yes because don't we all?
Sara Wiles and I are discussing so many aspects, the good and the bad, of starting and running a business when you want to be a human with a life. Not to mention a mother.
Listen to this episode now and save it for the days when you are feeling like you want to burn it all down. This is your permission to fail forward, figure out your path and do it all on your terms.
Sara Wiles is a Virtual Assistant Trainer, Business Mentor and Mindset Coach living in Sunny South Florida. She made her first $1M in 2022 working an average of 20 hours or less per week. She’s also a wife, mama, dog mama, exercise enthusiast, gun violence prevention activist, and four-letter word addict.
She has a free matchmaking service as well as The VA Starter Kit.
Connect with Sara:
IG: @sara_wiles
W: https://sarawiles.co/
Connect with your host, Katy Miller:
IG: @themillersocial
W: https://themillersocial.com/
So many women downplay their ambition and amazingness! They believe their success isn't worth sharing but it most definitely is.
Today we are talking to Joey Tracy, an IG consultant, about showing up in your chaos and mess so you can truly be flawthentic. It empowers other women to do the same thing.
Joey is an Instagram consultant who empowers women small business owners to show up as they are, where they are and be brave enough to level up without over thinking it. Her strength is content support and keeping it real in stories.
Connect with Joey:
IG: @im_joeytracy
W: Socially Speaking
Connect with the host, Katy Miller:
IG: @themillersocial
W: themillersocial.com
Pricing is a hot topic in business. Most of us start having zero idea of what to charge for our skills.
Brittney and I are breaking down this topic across all industries. She believes in having a value to your service and feeling valued and taken care of financially. But when she hears a stylist charging $600-$800 for color, she sees a red flag.
We talk about setting prices based on the skills you bring to the table. As well as what it can do for you as you build your business.
I can't tell you how many people ask me about pricing their services and courses. It's one of the topics I cover in my course program and with 1:1 clients.
Tune in for this conversation and let me know what you think!
Connect with Brittney:
IG: @beautebybrit
W: https://beautebybrit.com/
*You can check out her services and training opportunities on her website!
Find Katy here:
IG: @themillersocial
W: https://themillersocial.com/
One audio will not make you go viral.
Want to know what will? This episode will share what you should be doing on social media.
If there was a magic bullet to skyrocket on Instagram, we wouldn't have social media managers.
I know you've all heard the different rules on social media.
- Post X amount of times a day
- This audio will make you go viral
- You need X number of followers to be successful
It's all BS.
Listen in to this conversation with one of my mentors, Shannon Mckinstrie. We cover lots of social media BS including some of the hottest topics.
Shannon is a social media mentor, manager, and strategist on a mission to help busy business owners simplify social media, get big results, and have fun marketing their business online through proven & organic strategies.
Connect with Shannon:
IG: @shannonmckinstrie
W: Shannonmckinstrie.com
You can find Katy here:
IG: @themillersocial
W: https://themillersocial.com/
I mention my favorite group and membership a few times. Shannon and her business partner, Emily, started this group. If you need social media support, join The Social Squad! Run by two of my favorite people, you will get caption templates, trainings, hashtags and Reel audios.
Join The Social Squad
(PS: This is an affiliate link but I have been in the group for 3 years now)
Emily was on the podcast too! Check out her episode.
The BS of the Instagram Hustle
Tracy and I discuss the BS on having to “do it all” or do it the way they sell you.
You get way better results, have more fun, and build a sustainable business - even when you’ve only got a couple hours a day to work - when you focus on your personality tendencies and strengths and say NO to everything that’s not the Most You (like offers, marketing and sales strategies, and even how you work each day).
Tracy Stanger is an anti-hustle business coach who believes we shouldn’t have to choose between meaningful work and feeling fully present for motherhood and our own damn lives. She’s on a mission to prove we CAN have time for our dreams when we focus on RESULTS instead of just checking shit off a to-do list. Her Less But Better™ business strategy helps moms make more money and more impact, with more time for rest, and less stress.
W: https://www.tracystanger.com/
Tracy has a group/1:1 coaching program called, The Space You Want. Check out her library called, Most You Business Library.
Connect with Katy:
IG: @themillersocial
W: https://themillersocial.com/
It's a solo episode! A little business and life update.
Listen, I am not the coach who is going to tell you that you must do something in your business. I am here to provide information in my area of expertise with a little humor and levity.
This week I am breaking down the difference between memberships and courses. Want to know which one might be the next best step for your business? Listen in!
If you are wondering, I don't think you need either one. I break down the difference between the two, give you some ideas of different courses/memberships and where to go from here.
This podcast episode is meant to feel like we are having a conversation. If you've ever wondered how my brain works, welcome.
We're all about breaking down the BS of different topics and shooting straight. All while sprinkling in some tips to make progress. I am not an expert on memberships but I am an expert on courses. I've mapped out curriculum in educational settings and with service based entrepreneurs. Take what works, leave what doesn't!
Here's the link to the episode I mention:
Is a course really passive income?
Be sure to connect with Katy!
IG: @themillersocial
W: https://themillersocial.com/
Have you ever wondered what the secret to social media success is? Hint: It's your community.
Join us as we discuss the value of relationships in this online world with Jenny. Being an online business owner or being the one person responsible for social media can be pretty isolating. Jenny shares how and why we don't need to do this alone.
Jenny Weekes is a marketing and social media consultant that could talk strategy all day long. She helps both government agencies and small businesses streamline their strategies to elevate their online presence. She has spent more than 20 years in public safety and has a strong duty to serve, which is why she loves working with her clients and watching them succeed. She is also a wife, girl mom, lab lover, PNW dweller, bookworm, coffee addict and am happiest on, in or near water.
Connect with Jenny:
IG: @hartwoodcreative
W: hartwoodcreative.com
Be sure to connect with Katy:
IG: @themillersocial
W: https://themillersocial.com/
Seems crazy to talk about client gifting in September but truthfully, we should be treating our clients all year long. Client gifting is one of the things that can be outsourced in your business to someone like Beth. You will get a personal and amazing experience! Plus there are business benefits to branded gifts. Join us as we dive into creating a personal experience for your clients.
Beth is the founder of Wood & Co Studio. They create a stress-free, seamless experience for small business owners who want to celebrate their clients with intentional, personalized and branded gifts they will love and use.
Connect with Beth:
IG: @woodandcostudioshop
W: https://woodandcostudioshopgifts.com/
Connect with Katy:
IG: @themillersocial
W: https://themillersocial.com/
Beth and I met in one of our favorite groups. If you need social media support, join The Social Squad! Run by two of my favorite people, you will get caption templates, trainings, hashtags and Reel audios.
Join The Social Squad
(PS: This is an affiliate link but I have been in the group for 3 years now)
Emma and I cover a ton of different pieces of the online business space clearing up plenty of BS along the way. Her experience as an engagement specialist brings a different perspective to social media and online business because she and her team are constantly in other accounts. They see the ins and outs of all the things online.
Emma says: So many people are full of shit. The lack of transparency blows me away. I am grateful that we're starting to see old bro marketing tactics die out, but again and again I have people come to me saying they were brutally burned by some of the most well-known players in the game and felt like they were set up to fail. It's just not that hard to freaking communicate and show receipts.
At the end of the day, we all started our businesses for some form of freedom. Yet so many people are struggling behind closed doors. We can't keep putting on these shiny happy faces or else we WILL set ourselves up to fail.
Emma Barrera (she/her) is the Founder & CEO of Right Hand Glam, The Engagement Agency, which supports scaling entrepreneurs in increasing brand awareness, organically growing their following, and converting conversations to cash. Over the past three years, Emma has scaled to a multi-six figure agency with a full-time employee and six contractors. She has been a TEDx and HOBY speaker, and has served over 250 clients and 100 students through DFY services, mentorship, and her program, The Engagement Academy, which gives service providers the tools, tech, and tenacity to add engagement to their product suite!
Connect with Emma:
IG: @righthandglam
W: www.righthandglam.com
So many people need it, yet most don't understand it. I fully pull back the curtain with this program, absolutely no gatekeeping (another BS issue I see ALL the time).
IG: @themillersocial
W: https://themillersocial.com/
Join the Social Squad: An online monthly membership + inspiring community for small business owners, creatives, and entrepreneurs.
(PS: I love this group for social media support, this is my affiliate link!)
Ready for a social media refresh? Or maybe you are feeling overwhelmed trying to run a business AND take care of social media marketing.
Y'all know I love to talk about all the BS on social media. This week we are talking to Laurie from Elevate Marketing Strategy.
We talk about what to focus on and what to avoid doing on social. Plus she shares lots of tips and tricks to maximize your efforts because all of us are busy.
A must listen if you are feeling overwhelmed by it all and need a reset.
Laurie utilizes more than two decades of expertise in digital strategy, content creation, and social media. She builds sustainable and measurable marketing programs for nonprofits, independent schools, and small businesses. Laurie is a results-driven and creative thinker skilled at building and innovating on ideas, programs, and teams, and is passionate about driving measurable results through key account marketing approaches to build awareness and brand loyalty. She holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.
Find Laurie here:
IG: @elevatemarketingstrategy
LinkedIn: https://www.linkedin.com/in/lauriebehrlich/
Connect with Katy:
IG: @themillersocial
W: https://themillersocial.com/
Need more social media help? Check out the Social Squad Society.
Join the Social Squad: An online monthly membership + inspiring community for small business owners, creatives, and entrepreneurs.
(PS: I love this group for social media support, this is my affiliate link!)
Social media feels like a lot sometimes. Ok, maybe all the time.
Join me in a conversation with Emily Schwalbach as we discuss the BS of the Instagram Hustle and how to find your minimum on social media.
Gone are the days of posting until you are burned out. Emily shares tips and tricks for how she balances Instagram marketing and life.
Emily is an Instagram Consultant who specializes in making marketing and growing your business simple. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 7 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 800+ business owners to simplify their own social media strategy in 1:1 consulting, team trainings and a low-cost social media membership I co-founded, Social Squad Society.
Join the Social Squad: An online monthly membership + inspiring community for small business owners, creatives, and entrepreneurs.
(PS: I love this group for social media support, this is my affiliate link!)
Grab Emily's course, Instagram Strategy Made Simple. Her special offer for Katy Calls BS listeners includes $49 off! Use code 49OFF
Find Emily here:
IG: @emily_schwalbach
W: www.besocialconsulting.net
Connect with Katy:
IG: @themillersocial
W: themillersocial.com
I have been thinking about sharing this for a long time.
Like 6 months-ish. That's about how long I have been struggling in my personal life. A lot longer for business.
The truth is that business and life are freaking hard! Some days are amazing, blissful and beautiful while other make you want to burn it all down. Listen to this update on my life and business in the past year or so. I promise it's probably not what you think. Unless you are part of my inner circle and already know!
Be sure to tune in weekly for new individual and guest episodes!
In the meantime, you can find me here:
IG: @themillersocial
W: https://themillersocial.com/
I mention my favorite group and membership a few times. If you need social media support, join The Social Squad! Run by two of my favorite people, you will get caption templates, trainings, hashtags and Reel audios.
Join The Social Squad
(PS: This is an affiliate link but I have been in the group for 3 years now)
I know you've heard this.
A course is a great source of passive income!
Well, yes and no. It can be but I think it depends on the type of course you create and how much effort you really want to put into it.
Tune in to hear how we breakdown passive income and share tips to make your offer more passive.
I would love to hear whether you think a course is passive income or not. Answer the poll on Spotify or DM me on IG, @themillersocial
Don't forget to grab your seat for my FREE workshop on March 2. We are covering different types of course and will end with verifying your course idea. Trust me, it will be full of info you can use!
Grab your seat here
Be sure to share when you listen on your Stories! I love to see it, tag me @themillersocial when you listen.
Find Katy here:
w: themillersocial.com
IG: @themillersocial
Obviously launching anything on social media is an involved process. This episode touches on where to get started and using different pieces of content to bring the right people into your offers.
We cover:
-when to start talking about your offer
-the types of content to create (my tried and true 3)
-using a variety of content to bring in different people to your offers
New workshop open!
Join the FREE workshop verifying your course idea and what to do next. Workshop details can be found here: Sign me up
Connect with Katy:
W: themillersocial.com
IG: @themillersocial
It looks easy, but is it?
Course creation is an involved process and lots of the experts and gurus leave out a few things that you should know before you create a course. We are diving into those in today's episode.
We cover:
- What equipment you really need to create a course
- The backend costs they don't tell you about
- Bust some myths about launching
- To Beta or not?
- And whether you really can create a course
Our giveaway ends 2/14/23. Be sure to enter by rating and reviewing the podcast on Apple or Spotify OR you can tag me on stories when you listen! You will be entered for a social media audit or a Power Hour!
Connect with Katy:
W: themillersocial.com
IG: @themillersocial
I've been in Instructional Design and Development world for a while helping people take their knowledge and turn it into a profitable course. In today's episode we are talking about the biggest mistakes I see in the course development world and with my clients.Some of them may surprise you. Tune in to hear my top 5 and what you can do about them to avoid these mistakes!If you have questions, DM Katy @themillersocial.GIVEAWAY: We have a giveaway going on through February 14! Leave a review, rate the podcast and send me a screenshot. You can also share to your stories when you listen to get an extra entry. I am giving away 2 Social Media Audits and 1 Power Hour. Find Katy online:website: themillersocial.comIG: @themillersocial
One of the biggest mistakes I see in the course creation, course development world, is someone picking their course type first.
In today's episode, we are breaking down the 3 course types you should work towards in your business and the mistakes people make along the way.
3 Course Types:
Signature Course (the BIG one)
Focused Course
Mini Course (Listen to hear why this is Katy's favorite!)
Whichever course you create, know that there are many different ways it could look and be delivered. Creating a course is an involved and sometimes complicated process. Katy can help you get started with course creation services.
Check out more information here:
Start your course planning
Find out more here: www.themillersocial.com
Follow Katy on IG @themillersocial
Be sure to share when you listen! Tag Katy on IG @themillersocial
The loud voices in any industry will tell you what you should be doing. Listen to this replay episode of one of the first episodes of the show. It's a good reminder about the gurus and experts online.
Don't forget to tag me when you listen! Take a screenshot and tag @themillersocial so I can share on my Stories.
You can find Katy online:
IG: @themillersocial
website: themillersocial.com
Want to be an insider? Join the mailing list!
Listen before you plan your next batch of content.
Planning content doesn't have to be hard.
I hear a lot about planning content in 30 days or planning a year of content using different methods. But the missing piece is what you have to do BEFORE you ever plan anything.
In today's episode, I am walking you through the pre-work I take my social media strategy clients through before we ever plan any content. We talk about the questions you need to answer, what you need to know, planning around your launches or promos all the way to the nitty gritty of how often to post and the type of content you like to see.
The best part, once you do this, your content planning with be so much easier!
Tag me when you listen! Screenshot as you are listening and share it on social, tag @themillersocial
Be sure to follow Katy, @themillersocial on IG
Need help with your social media strategy or course planning? Find ways we can work together at https://themillersocial.com/
2022 has been a year. My business has gone through a lot this year especially as I navigated burn out. In this episode I will share the 10 things to give up doing on social media for 2023. These tips will save your sanity as you figure out your 2023 social media strategy.
The list includes everything from strategy to how you run your business. If you have been frustrated by social media this year, hello everyone, am I right? Then this episode is a must listen.
Let me know which one you are giving in the new year.
I mention a couple podcast episodes, check them out here:
Listen to this episode with Faith before you hire your next coach
Haven't paid yourself in business yet? Check out this episode with Jen about money and business
Follow Katy from The Miller Social for more information about social media strategy and course coaching.
W: www.themillersocial.com
IG: @themillersocial
Be sure to share when you listen and tag me on social! Please rate and review while you listen.
Have you been frustrated by the coaching industry? Today we are diving into the difference between a coach, consultant and mentor. We also discuss this largely unregulated industry and how to navigate investing in a coach that works for you.
My guest, Faith Burtamekh, is the founder and visionary behind Faith Marie & Co. She has 20+ years of coaching experience and just a few more than that of life experience. Her friends like to refer to her as a former teacher and principal turned serial entrepreneur.
Faith’s clients are creative entrepreneurs who are overwhelmed by their own great ideas, struggle to execute their plans and want a simple system for scaling their business more sustainably. So they stop feeling bogged down and scattered, and finally feel confident and achieve their goals.
She lives in Phoenix, Arizona with her husband and daughter, and their dog, Moonee. Faith is obsessed with all things buffalo plaid, personal development, and office supplies. I love a good fine point gel pen and a fancy notebook.
What you should know about her: She loves simple systems and routines because they’re one of the fastest ways to get yourself out of a rut and into a new habit. Faith has spent years honing her coaching skills and developing her active listening. So, you know you’re in good hands! But more than that, she has a huge heart for her clients.
Faith loves nothing more than helping a stressed out, overworked, yet ambitious woman to redefine success and their belief in themselves, so that they disrupt and dominate their industry,make a bigger impact with using the skills they’ve mastered, and get paid top dollar for the value they deliver.
Connect with Faith:
W: www.faithmarieco.com
IG: @faithmarieco
Your host, Katy Miller, is a social media strategist and course coach helping you create money making course and strategic social media plans.
Connect with Katy:
W: www.themillersocial.com
IG: @themillersocial
Today we are talking with Jen Paterson from Dollar Divas. Our conversation takes us from the BS of NOT paying yourself in your business, where to start and all the way to money mindset. I know money is a tricky topic for many. Jen helps break it down in a way that makes sense and gives practical tips to get your money in check.
Jen Paterson is a Money Coach for Mompreneurs on the verge of six figures in their service-based businesses. Through her signature program, The Coach’s Simple Money Roadmap, Jen helps her business coach and marketing manager clients increase their take home pay without sacrificing business growth, oh and she’s adamant about keeping the money stuff as simple as possible because her clients have other/little humans to look after and keep alive too! As a mom-entrepreneur with a coaching business and two littles napping in the other room, Jen walks her simple money management talk (because she has no other choice) and she wants you to learn how simple, yet important, getting your business finances whipped into shape should be.
Find out more about her programs and offers here:
https://www.dollardivas.org/
IG: @jenpaterson.biz
Don't forget to follow Katy to stay up to date on all things social media marketing and course development.
www.themillersocial.com
IG: @themillersocial
Reels have changed A LOT since they launched in the US in 2020. They aren't going anywhere but what do we do now that more people are creating them and using short form video to market their businesses?
Join me as I chat with Allison from Wolf Dog Marketing about the current state of Reels, what we can do when we feel frustrated or discouraged by them and how to create a sustainable creation plan.
Allison is half of Wolf Dog Marketing, a boutique Digital agency offering Web Design, Branding, Social Media and Content Creation. She runs all things Social Media and Content Creation.
You can check them out here:
Website: https://wolfdogmarketing.com/
Follow on IG: @wolfdogmktg
While you're there, take a look at their Reels Done for You Services or Consulting
Be sure to follow Katy too!
Website: https://themillersocial.com/
Instagram: @themillersocial
This week we are diving into Sexy Sales Funnels, what they are, how you use them and why you may not need it right away. Grab a coffee and listen to my conversation with Kathy Stowell, owner of Bliss Beyond Naptime.
She is a business coach for mom coaches. She helps her clients get clarity on their niche, messaging and creating a signature coaching offer that delivers tangible results to their ideal clients while implementing a simple, organic marketing planet inspired by their human design and bliss.
With her background as a simplicity and creativity coach, seven years' experience teaching moms how to coach moms to bliss, her superpowers also include sniffing out over-complicated so you can build the business of your dreams with ease, self-confidence and loads of down time to connect with your loved ones - and yourself.
Kathy lives in the cozy mountain town of Nelson, British Columbia with her mountain-loving man, their two teenagers and two mini-dachshunds. She's obsessed with Game of Thrones, triple shot lattes and getting today's wordle in less than four tries.
You can connect with Kathy here:
https://www.blissbeyondnaptime.com/
IG @blissedbeyondnaptime
Check out her Facebook group here
Her program is Mom Coaches Getting Clients Bootcamp - it's a two week experience where you're guided to create a strong foundation for a simple, profitable and blissful mom coaching biz.
Join us on this week's episode as we discuss branding and website design with Katy's brand/website designer and one of her best friends!
While we could talk for hours, today we are focusing on the BS behind having "just a logo" for your business.
Natalia is a coffee-obsessed, Colombian design pro + strategist. Her company, Power Up Brand + Design, creates powerful brands, websites, and custom Canva templates that empower you to look like the pro you are, charge what you deserve, and build a thriving business that fits your life. Power Up is all about building your brand and business that looks gorgeous and is strategically built to attract your ideal clients and make a bigger impact.
You can connect with Natalia here:
Instagram: @powerupbd
www.powerup-bd.com
You can check out her offers for:
VIP DESIGN DAYS
Building an Authentic Brand Guide (freebie on my website)
This week we are talking with Dubsado Specialist, Anna Bradley about the power of automations in your business.
Anna is wife to Dave and mom to four, not so little anymore, humans. She’s the CEO of Most Sincerely Anna where she loves helping Online Service Providers gain clarity and direction in their business by using Dubsado Systems, all with a unique focus of keeping relationship as the focus.
We naturally assume that automation equals less connection. Far from it! Automation can lead to deeper relationship building and I have 3 tips for doing that!
You can find Anna online at the following links:
IG: @mostsincerelyanna
www.mostsincerelyanna.net
Ask Anna about her FREE Workflow Cheatsheet or schedule your Dubsado PowerHour
Today our guest is Olivia from Olivia Ogren-Hrejsa Photography. She is an expert photographer designing portraits for families and business owners in North Texas. We are calling BS on disposable images your family never sees or your business doesn't need.
Listen as we discuss the value of family and business photography so those milestones don't just stay in your phone.
You can find Olivia online here:
IG: @oliviaogrenhrejsa
FB: @OliviaPhoto
Website: https://www.oliviaogrenhrejsa.com/
Special Offer! Olivia is offering $300 credit toward product purchase for new portrait clients.
Amanda is a teacher consultant with over 9 years of experience as a teacher in 3 different countries. She is using her experiences and training to help overwhelmed teachers with planning, behavior and balance.
Today she is calling BS on teacher training and how teacher training rarely prepares you for a classroom. Teachers learn an incredible amount with on the job training as they struggle to figure out their teaching style, maintain boundaries and learn how to teach everything.
You can find Amanda on Instagram @theonlineteacherconsultant
She is offering listeners information for The Teacher Project - work towards your goals. Whether it be lesson planning, work-life balance, behavior management, communicating with parents and fellow colleagues or a mixture. Offering a 50% discount on working with me. Usually $3000USD. 3 months with access to me 1:1 plus all the content and resources within "The Teacher Project Hub."
As she mentions in the show, her resources serve you and also your students.
Be sure to give us a review or 5 stars and share on social media tagging Katy @themillersocial
So we took a little break after some intense burn out and the summer off. We're ready to tackle all kinds of topics this season with special guests in different industries. Let's kick things off with Katy's story about burn out, where we've been and the BS about the coaching industry. If you are loving our podcast, please leave us a review or stars! Tag us when you listen so we can share the love on our page. You can always find Katy online @themillersocial on IG or www.themillersocial.com
In this episode, we talk about the work/life balance and what happens as our schedule changes over the summer. My kids are almost out of school and my day will look so much different. We wake up later, they want snacks all day and we have adventures to take on. So what does that mean for work? Listen to what I do and how I approach summer. Be sure to let me know you are listening! Tag me in stories or DM me @themillersocial on IG and @thecoursecoach on TikTok Tell me your top work from home tip during the summer.
In this episode we dive deep into the hot topic of followers. We all want to grow our accounts on social but making sure we have the right followers is key. Join me as we breakdown follow loops, follow trains and why this may be hurting your business. Be sure to let me know you are listening! Follow Katy for more social media strategies and course tips @themillersocial on IG and @thecoursecoach on TT.
In this episode we take a look at the hustle culture and Katy's experience in network marketing. We also dive into creating a business that is not focused on hustle but on what you actually want from your business. If you are tired of the hustle badge in business, listen to this episode.
Be sure to follow Katy on social, IG @themillersocial and TikTok @thecoursecoach
In this episode we dive into all the information out there surrounding Reels, how often to post them, and how they can help your business. All information is based on personal experience growing my own account and client accounts using Reels. No dancing required! We cover to dos and don'ts and of course I give you some practical ways to use them for your business.
You can follow Katy on Instagram @themillersocial and on TikTok @thecoursecoach
In this episode, we dive into who, what, where, when, why and how of social media basics. I know there is a lot of conflicting information about this so let’s bust the BS together. I’m breaking down what to do that makes sense for you. Be sure to like, follow and review the podcast. You can follow Katy @themillersocial on IG and @thecoursecoach on TikTok.
Katy Calls BS is a podcast about BS in different industries and what to do about it. In this episode, we dive into some real talk about IG "experts" and "gurus." This is my opinion about social media "experts" and what you should do instead. As always, I will share what the BS is and then give you solutions to the problem.
Follow me on IG @themillersocial and on TikTok @thecoursecoach for more content like this. And be sure to tune in to the next episode!