The Stairway Scoop: Email Marketing Tips: Recent Episodes
Stairway Marketing
The Stairway Scoop is a podcast that helps take your email marketing to new heights - whether you're just gettin' started or are aiming for email ninja status.
In each bite-sized episode, I'll be gettin' straight to the good stuff — sharing actionable email tips on growing your mailing list, turning subscribers into loyal customers and sending emails that pack a punch.
I'm Sam Hearnden, your host, fluff-free email marketing expert and founder of Stairway Marketing. Ready for the scoop? Let's go.
Though we receive an average of 88 emails daily, email is still widely regarded as one of the most effective marketing tools at our disposal — and for a good reason. Of course, seeing a decent ROI from your email marketing assumes the content is something its recipients want to read.
Unfortunately, lousy email newsletters are a dime a dozen. Whether it’s the design, copy, or the marketing message itself, if your recipients aren’t reading and being swayed to act, you’re not going to see much, if any, return on investment.
So, how can you create email newsletter copywriting and design that your customers want to read and look forward to receiving? Tune in to find out.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Email preview text hack
- The Hemingway App
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
For most, the starting point for email marketing is the humble email newsletter.
After all, more than 60% of consumers say when they sign up to a brand’s newsletter they want to hear from that brand once a week at a minimum.
And what better way to stay in touch with your subscribers than via a regular email newsletter?
We’ve worked on the email newsletter strategy of businesses in all sorts of industries - from construction to health and fitness to professional services - so when it comes to email newsletters we know that small changes can deliver massive results.
It pays to keep your email newsletters engaging by continually refining your approach.
Could your email newsletters do with a fresh approach? Here are 3 expert tips to improve your email newsletters moving forward.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- More than 60% of consumers say when they sign up to a brand’s newsletter they want to hear from that brand once a week at a minimum.
- Aside from strategic email list segmentation, nothing boosts email engagement more than old plain-text email.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
What percentage of your email marketing goes to every single subscriber on your mailing list? If the answer is more than 50%, this episode is going to rock your world (for the better). Find out why email segmentation is one of the first things to consider when it comes to improving engagement and conversions. And if you're thinking segme... what?! Allow me to explain. Tune in now for all the email marketing goodness.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Study: The power of segmented emails
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
Balancing customer acquisition and customer retention is a tricky equation. As business owners, when we want to increase the revenue our business is generating, reaching a broader audience and acquiring new customers is often our first train of thought. But is it where you’ll get the best bang for your buck (or the fastest results)? That’s what I’m exploring in this episode of The Stairway Scoop.
Links and resources:
- UPCOMING FREE MASTERCLASS: Reignite your relationship with your email subscribers
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Econsultancy research (referenced in episode)
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
Wondering what you can expect from your email marketing performance in 2023? Today we’re diving into email marketing’s upcoming changes as well as the changes that have already happened and how they’re going to impact performance.
We’ll also be looking at what metrics matter, what benchmarks to aim for, how to spot a red flag in your email marketing performance, AND how to move your email marketing metrics in the right direction. Ready? Let’s go.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Research: Campaign Monitor Email Marketing Industry Benchmarks
- Blog: How to clean your mailing list (see point 3)
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
If generating leads feels like a struggle, you’re not alone. 63% of marketers say this is their biggest challenge. This is why, using a lead magnet (but not just any lead magnet but the right lead magnet) is crucial. Here are my three top tips for making yours more effective!
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Research: 96% of visitors that come to your website are not ready to buy.
- Research: 63% of businesses say that generating traffic and leads is their biggest marketing challenge.
- Research: 47% of marketers said that short-form video and text-based lead magnets performed best as their opt-in incentives.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
The can wreak havoc on your brand's reputation when done poorly but using pop up forms to grow your mailing list can also be extremely effective. In today's episode of The Stairway Scoop, I'll be teaching you how to reap the rewards with zero negative consequences!
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Some of my favourite brands for pop up design inspiration: The Oodie, La La Social Club, Casetify, ClickUp
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
Do you know what email A/B testing is? If you answered NOPE, then you’re not alone. Here’s what you need to know and WHY you need to be doing it.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Email marketing return on investment research
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
Having worked in email marketing for 8+ years, I’m no stranger to the art of the email survey. In fact, I’m a stark raving fan of all feedback emails.
In today’s episode, I want to explain why I’m obsessed with feedback emails and give you some tips for implementing email surveys in your business, including:
-
WHY you should be sending survey emails,
-
WHEN you should be sending survey emails, and
- HOW to get the best results
Links and resources:
- Check out some of my favourite survey emails here
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
Ever wondered how to warm up a cold email list? If you haven’t emailed your email list in a few months (or years…), you’ve likely got quite a few questions running through your head. Questions like:
- What kind of content should I be sending to cold subscribers?
- Do they remember who I am,and what they signed up for?
- How frequently should I be sending cold subscribers?
- Do I need to do anything in particular before I start warming up my cold email list?
These are all great questions to ask and today's episode is going to help you answer them. Tune in for my four biggest pieces of advice on how to re-engage and warm up a cold email list.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.
And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
Whether you need a bit of email design and copywriting inspo or just want to know if your emails are being delivered properly, there’s a free tool available to help.
Tune in to discover my go-to free email marketing tools for small business. I use these tools on the daily to improve my emails (and I’m confident they’ll help improve yours, too).
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
Have you ever contemplated changing email marketing platform? Maybe you have a niggling suspicion that the email marketing platform you're currently using isn't the right one for you. Or maybe you're absolutely frustrated with your current platform and are 100% ready to move on.
If either of those sounds like you, you've likely also wondered how hard is it to change your email marketing platform?
What considerations do you need to be mindful of? And what are the practical steps that are involved when you move from one platform to another? Find out in today's episode of The Stairway Scoop.
Links and free resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
We can guarantee your welcome sequence emails are more important than you think. So how do you ensure you’re making the most of the opportunity? Find out in today's episode of The Stairway Scoop.
You don’t want to miss:
- 3 reasons why your welcome sequence emails are super important to the overall success of your email marketing efforts
- 4 industry secrets for creating an epic welcome email
- Examples galore! Exclusive access to my favourite welcome emails for design and copywriting inspo
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
How much does email marketing cost for a small business?
What email marketing budget does your business need?
Let’s find out if it’s more or less than what you might be thinking.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
- Australian email marketing study (referenced)
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
Are you procrastinating your email marketing? Not sure how to get started? Maybe you were consistently sending emails once upon a time but you’ve fallen off the bandwagon? Or maybe you’ve never managed to make email marketing a consistent habit in your business?
If any of those statements ring true, I’ve got some good news. This is just the episode for you. I’m diving into what you need to be doing to get started with effective email marketing - including how much time youneed to spend on it and what actions do you need to take at a minimum.
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
Wondering what email marketing platform is the one for you? With literally hundreds of platforms out there, making the right decision for your business ain’t easy. Thankfully, it doesn’t have to be as complicated as it sounds. Tune into this week’s episode of The Stairway Scoop to find out how to find the ideal email marketing platform for you (and how to avoid getting it terribly wrong).
You don’t want to miss:
- The #1 mistake I see business owners make when choosing an email marketing platform
- The 3 considerations you can’t afford to ignore
- 4 bonus considerations if you’re the kinda decision maker that likes to go DEEP
Links and resources:
- FREE QUIZ: Find out which email marketing platform is the one for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
You can invest your time, money and energy in more marketing channels than you have fingers. But one thing remains constant. Time and time again email has proven to be the best channel for conversions and return on investment… when it’s used properly. So, what role should email play in your marketing mix? Tune in to find out.
You don’t want to miss:
- Exactly when you should be asking your audience to join your mailing list
- Why email should play a big role right across your customer lifecycle - from nurturing a first purchase to re-engaging previous purchasers
- How your email effort should cross over with your other marketing channels
Links and resources:
- Download my free ebook: An email lovers’ guide to effective email marketing
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
References:
- Research: Email’s conversion potential
One of the most common email marketing questions I get asked time and time again is: How many email subscribers do I need? How big does my mailing list need to be? Do I need thousands of subscribers before I can expect to see results? Tune into this week’s episode as I unpack this popular FAQ.
You don’t want to miss:
- My simple formula for figuring out your ideal mailing list size
- How to figure out if you should be prioritising quality or quantity when it comes to your list
- Some quick tips for supercharging the conversion potential of your subscribers
Links and resources:
- Download my free ebook: An email lovers’ guide to effective email marketing
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
References:
- 2022 email marketing benchmarks
Here's a truthbomb: the effectiveness of your email marketing is tied to the data you capture on your susbcribers. So, how well do you know your email subscribers? Tune in for some quick tips to get to know them far better and watch your performance bloom as a result.
You don’t want to miss:
- Why data is the most important ingredient for improving email performance
- The five ESSENTIAL types of customer data you should be using in your emails
- How to reap the rewards of personalised email content (hint: it takes more than simply addressing your subscribers by their name!)
Links and resources:
- Download my free ebook: An email lovers’ guide to effective email marketing
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
References:
- Email personalisation research
Wondering how to get the most out of your email marketing? In this week’s episode of The Stairway Scoop I’m exploring how to create a simple email marketing strategy that sets you up for success from the get-go.
You don’t want to miss:
- The ONLY six questions you need to create your email marketing strategy
- My (no longer) secret formula for figuring out what your audience actually needs to hear
- A lesson in when is the right time to sell via email
- How to get your head around email automation (and why you really, really need to!)
Links and resources:
- Download my free ebook: An email lovers’ guide to effective email marketing
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
References:
- A/B Test Your Email Campaigns - What you need to know
- Email personalisation research
Explore the pros and cons of email marketing’s most popular software. Looking at some of the most important factors that go into choosing the right email platform for your business, this episode will show you if Mailchimp is the right email software for you, if it isn’t what email platform might be.
You don’t want to miss:
- An expert’s guide on the best FREE plans for email marketing
- The six key elements to consider when choosing the right email software for your business
- A simple way to choose the right email platform for you, based on your strengths and weaknesses
Links and resources:
- Download my free ebook: An email lovers’ guide to effective email marketing
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
References:
- Mailchimp’s market share
- Mailchimp’s 2020 annual report
- Email deliverability research
Not sure what email content your audience is looking for? Worried your emails will be seen as spammy and annoying? You’re not the only one. These are two of the most common worries I hear when talking to small businesses about their email marketing efforts. Here’s why you don’t want to miss this episode: * Find out why consistently emailing your mailing list helps you AVOID being spammy. * Get my seven unorthodox (but effective) tips for improving email engagement * How to write compelling subject lines (without sounding like a sleazeball) * Unsubscribes vs. spam - which is worse? * Explaining Australia’s email marketing laws for dummies * Pro tip! How to check if your email marketing software is letting you down
Links and resources:
- Download my free ebook: An email lovers’ guide to effective email marketing
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
References:
- Email marketing laws in Australia
- Subject line research
You can’t afford to overlook the power of email marketing for three simple reasons. They’re, what I like to call, the three P’s of email marketing. If you’re not convinced that email should be an essential part of your business's marketing mix or keep pushing your email marketing to the bottom of the pile, this episode for you.
Here’s why you don’t want to miss it:
- Find out why I’m willing to bet your audience spends HOURS per day on email.
- Not convinced emails can convert (and convert A LOT?) Prepare to be proven wrong.
- How does email perform in Australia in comparison to the rest of the world (spoiler alert: Aussies fair dinkum LOVE emails)
Links and resources:
- Download my free ebook: An email lovers’ guide to effective email marketing
- Follow me on Instagram: @stairway.marketing + @thestairwayscoop
- For more about me and what I do, check out my website.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST).
And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
References:
- Email users research
- Instagram users research
- Email usage time research pt. 1
- Email usage time research pt. 2
- Email conversion research
- Email return on investment research
- Email engagement research
- Facebook and Instagram engagement research