PodPod: Recent Episodes
PodPod
All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Over the last year and a half, PodPod has spoken to a range of fantastic guests about a huge variety of topics, and we hope you’ve found them as inspiring and enlightening as we have. Whether you’re a podcast marketer, an indie creator or a seasoned producer, we hope you’ve enjoyed listening to PodPod.
As we bring the podcast to a close, Rhianna Dhillon, Adam Shepherd and Reem Makari take a look back at some of their highlights from the show, discussing their favourite guests, and reflecting on their biggest takeaways from the industry.
Hosted by Rhianna Dhillon, and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Podcasts are a channel with rich potential for advertisers, but while an increasing number of brands are making podcasts part of their media mix, many have yet to explore significant investments in the podcast market. These organisations are missing golden opportunities to leverage engaged and attentive audiences.
At PodPod and Campaign’s Podcast Advertising Summit last month, the topic of how best to approach these opportunities was a key point of discussion. This week, we’re bringing you one of the conference’s expert panel sessions, including Hiscox UK head of brand marketing Ed Birth, Vicky Handley, brand communications lead for Lloyds Banking Group, Spotify’s Ed Couchman, head of sales for Northern Europe, and Steven Dunlop, founder and CEO of AMA, moderated by PodPod’s Reem Makari.
Produced by Ollie Peart for Haymarket Business Media.
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Every great podcast starts with a great idea, but looking at a blank page, it can often feel like finding that spark of inspiration is an impossible task. The secret to coming up with successful podcast concepts may seem like a mystical art, but there are a range of proven tips, tricks and strategies that seasoned professionals use to fuel their creativity.
Production company Novel is among the best in the industry at sniffing out a strong story, as demonstrated by a string of hits spanning a wide range of genres, including The Girlfriends, Stolen Hearts and 28 Dates Later. This week we speak to Novel’s creative director for development, Willard Foxton, about how he and his team identify great podcast ideas, the perils of pitching, and why diversity is at the heart of a great development strategy.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
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To build an audience in podcasting, the most important thing is to ensure that you’re producing outstanding content. Although there are a variety of techniques that you can use to get your show in front of more people, ultimately it’s the discussion itself that will keep people coming back again and again. This was one of the key topics that emerged from PodPod’s Podcast Growth Summit, which we held a couple of months ago in London.
This week, we’re bringing you one of the stand-out panel sessions from the event, featuring Persis Love, audio producer for the Financial Times, History Hit’s head of podcasts Steve Lanham, and Michelle Douglass, senior podcast producer for the National Trust, talking to PodPod’s Reem Makari about how they create podcasts that deeply resonate with their chosen audience.
Produced by Ollie Peart for Haymarket Business Media.
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This episode is sponsored by Spotify Advertising
Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.
Recorded at PodPod and Campaign’s Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages.
Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Podcasts are fundamentally about conversation, and interview shows have long been a staple of the medium. Few podcasts can boast as star-studded a catalogue as Tape Notes, however, which has spent the last six years interviewing a who’s-who of top music acts from Blur to Bicep.
But how does a podcast get such high-profile talent on the show in the first place, and how do you get the best out of them when they’re there? In this week’s episode, Rhianna Dhillon and Adam Shepherd speak to John Kennedy, Tape Notes host and veteran Radio X DJ, about his approach to interviewing, how to put guests at ease, and why microphone discipline is a challenge even for those who spend their lives in front of them.
Hosted by Rhianna Dhillon and produced by Matt Hill for Haymarket Business Media.
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The Guardian is one of the UK’s most successful podcast producers, and the jewel in its crown is Today In Focus - the flagship current affairs show that looks at a different news story in depth every day. Winner of multiple British Podcast Awards, including Best News and Current Affairs at last year’s show, the podcast has been a leader in audio journalism for years.
In this week’s episode of PodPod, Rhianna Dhillon and Adam Shepherd sit down with Today In Focus hosts Michael Safi and Nosheen Iqbal to talk about the growth of the show, how their approach to journalism has changed since taking over the podcast, and how they’re bringing the values of print journalism to the world of podcasting.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
In a media climate where attention is more important than ever, podcasting’s power as an engagement-heavy lean-in medium is being overlooked by many marketers according to Jon Evans. The host of The Uncensored CMO, Evans has built his podcast on a foundation of brutally honest guidance for advertising executives and brand marketers, and says that podcasts are an underutilised channel for marketers seeking to get their message across.
In this week’s episode, Rhianna Dhillon and Adam Shepherd talk to Evans about how he made the jump from finance to marketing, why podcasts are such a crucial tool for brand-building, and how the podcast industry needs to do a better job at selling itself to marketers, as well as why podcasting should be treated as an influencer medium.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
2023 has been a whirlwind year in the podcast industry, and it’s been a jam-packed 12 months for us over at PodPod, too. To kick off the new year, we thought we’d see in 2024 by taking a look back at some of our personal highlights from 2023, with interviews across a wide spectrum of topics.
In this episode, Rhianna Dhillon, Reem Makari and Adam Shepherd pick their favourite interviews from 2023, including David Law from The Tennis Podcast, Content Is Queen’s Imriel Morgan, and Masala Podcast host Sangeeta Pillai. If you’re new to PodPod, these make an excellent introduction to the show, and we’d encourage you to check out the full interviews, as well as the rest of the back catalogue.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Podcasting can be a great way to address complex or challenging topics, and for many people across the world, the issue of diet and weight loss is a deeply personal one. That’s why the creators of Fad Camp, Conor Dowling and Grace Mulvey, decided to tackle the subject with a healthy dose of humour, as well as through sharing their own personal experiences of fad diets and bizarre weight-loss regimes.
This week, Rhianna Dhillon and Reem Makari spoke to Mulvey and Dowling about how the show came to be, their reaction to winning Best Entertainment Podcast at this year’s Irish Podcast Awards, and how they adapted the show for live audiences, as well as how they handle research in such a thorny area.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Getting into podcast advertising can be daunting for a brand, but this can be made significantly easier with the help of an experienced agency. When software firm Miro partnered with AdResults Media to leverage podcasting for their marketing needs, its strategy was initially focused more on performance-driven KPIs, but as results started being visible, it expanded towards brand marketing.
Interestingly, Miro began with a host-read approach, shifted to a programmatic one in order to more accurately measure ROI, and then moved back to host-reads after establishing a more specific focus. This week, Adam Shepherd and Reem Makari are joined by Miro's head of offline and experimental media Brandon Lutz and Ad Results Media's chief revenue officer Teresa Elliott discuss their successes, learnings, and the future prospects of their partnership.
Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media.
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Adland prides itself on its creativity and storytelling, but although podcasting is the medium of choice for many storytellers, advertisers often seem to take a less creative and daring approach to their audio ad copy and campaigns than in other formats.
In this week’s episode, Adam Shepherd and Rhianna Dhillon sat down with Charles Parkinson and Ashley Samuels-McKenzie, cofounders of content strategy and production firm Unity and Motion and hosts of the hit marketing podcast How I Became to talk about how advertisers can bring more creativity to their audio ad campaigns, how podcasting can give greater insights into unseen areas of business, and the importance of authenticity in podcast advertising.
Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Ireland is a culture of storytellers, and that’s more than evident in its thriving podcast scene. Irish podcasters have found fame across the world, with millions of listeners tuning in on a weekly basis - but what is it that makes Irish podcasting so special?
This week, we’re bringing you a special edition of PodPod, recorded onsite by Tinpot Productions at last week’s Irish Podcast Awards in Dublin, including interviews with winners, judges and attendees, giving their insights into the creativity and passion powering Ireland’s podcast scene.
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Compared to established channels like TV and radio, podcasting is a relatively young medium, and advertisers are still figuring out how best to engage with it. Brand safety and suitability are particularly important concerns - ensuring that a company’s adverts aren’t appearing next to content that doesn’t align with their values or target audience. A number of tools have sprung up to address this challenge, many using AI analysis and contextual targeting to give brands and agencies more insight into the placement of their creative.
Barometer is one of the fastest-growing companies in this space, having signed a number of partnerships with major networks and platforms in the past year. This week, PodPod spoke to Barometer CEO Tamara Zubatiy about the company’s approach to brand safety, why metrics are more important than ever, and how brand marketing may be set to overtake performance marketing in podcasting.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
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The podcast landscape seems to be increasingly dominated by news and current affairs podcasts, with shows like The News Agents, The Daily and Today In Focus becoming a regular staple of their audience’s routines. But what's behind this rise, how are podcasts changing the media landscape, and how are they affecting truth, impartiality and nuance in our news diet?
This week, PodPod’s Rhianna Dhillon and Reem Makari speak to Nic Newman, Senior Research Associate at the Reuters Institute for the Study of Journalism, about the trends he's observed in the audience for news podcasts, how brands and networks are reacting to the shifts, and why there's still significant room for growth, as well as how it may evolve in the future.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
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Podcasting is picking up more traction as a medium for brands looking to reach highly-engaged audiences, but for most advertisers, it’s going to form one arm of a wider multi-channel campaign, rather than running in isolation. However, while this is an effective strategy, it can be difficult to know where to start.
This week, Adam Shepherd and Rhianna Dhillon sit down with Vicky Handley, brand communications lead for Lloyds Bank, and Spotify’s head of sales for UK and Northern Europe Ed Couchman, to talk about how advertisers and media owners can collaborate on effective campaigns, why podcasts are perfect for brand-building, and how to meaningfully tie podcast campaigns into a wider media plan.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
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The list of top BBC names who have left the broadcaster to pursue a career in podcasting seems to be growing longer every year, but Shaun Keaveny - a BBC radio grandee who hosted 6 Music's popular breakfast show for almost a decade and a half - is somewhat different. While he's been exploring podcasts for the last few years, via shows like Your Place Or Mine, The Line Up and Show and Tell, his new podcast with Global, Shaun Keaveny's Daily Grind takes a different approach, mimicking the format and cadence of a classic drive time radio show - just without the live broadcast.
But what is about this format that carries such enduring appeal, and how can podcasters translate some of these elements to a non-live format? PodPod host Rhianna Dhillon and editor Adam Shepherd sat down with Keaveny to discuss how his radio background has influenced the new show, the joys of the mundane, and why Terry Wogan would have made an excellent podcaster.
Hosted by Rhianna Dhillon, and produced by Ollie Peart for ReThink Audio.
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One of the beautiful things about podcasting is that absolutely anyone can start a podcast with minimal outlay, and this has led to a thriving independent podcast scene. This also applies to hosting platforms, and while a couple of big names can often dominate the conversation, there is a rich market of providers catering to different use cases.
Mark Steadman is the founder of two of these platforms: Podiant, which was acquired by Castos in 2021, and Bramble, which was recently launched in beta. Rhianna Dhillon and Adam Shepherd spoke to Steadman about his relaxed approach to user growth, why he’s so focused on supporting independent podcasts, and his long-term plans for Bramble.
Hosted by Rhianna Dhillon, and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
In 2019, Tash Walker and Adam Zmith launched the award-winning history podcast The Log Books, looking at the lives of LGBTQ+ people in Britain based on archived entries from volunteers at this country’s second-oldest LGBTQ+ helpline Switchboard. Since then, the hosts and co-creators of the podcast used their learning and experience to launch their own independent production company Aunt Nell alongside the podcast’s producer and radio presenter Shivani Dave.
On this week’s episode, Walker and Zmith spoke to PodPod’s Rhianna Dhillon and Reem Makari about how they use their production company to amplify the voices of LGBTQ+ creators, the different ways they get their funding, working with partners like the National Archive on other podcasts, and the next phase of The Log Books after it wrapped in 2022 - adapting it into a book.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
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When 66% of consumers say they prefer podcasts to TV, and 76% say they’ve taken action after listening to a podcast ad, investment into the podcast space can look like a no-brainer for brands in 2023. Podcasting is a new medium, however, and incorporating it into your media mix – whether that’s launching your own branded podcast or advertising your brand on someone else’s – can be a daunting task.
This episode of Sounding Board, hosted by PodPod editor Adam Shepherd, explores how brands and agencies can make audio an avenue for revenue, from what podcast advertising can look like (and the benefits of each type), to the potential gains and current challenges of branded podcasting.
Featuring:
- Adam Shepherd, Editor, PodPod
- Victoria Handley, Lloyds Bank Brand Communications Lead, Lloyds Bank
- Shaaf Tauqeer, Audience and Martech Manager, Easyjet
- Simon White, Marketing Media Manager - Enterprise, BT
- Anna Berry, Managing Director, EssenceMediacomX
- Ed Couchman, Head of Sales, UK & Northern Europe, Spotify
- Gareth Evans, Founder, 18Sixty
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As Halloween approaches, many people’s thoughts turn to ghouls, ghosts and goblins - but for some people, it’s a year-round vocation. For Kit Grier Mulvenna and Rory Powers, co-hosts of This Paranormal Life, tales of the weird and inexplicable are their bread and butter, and they’ve allowed the pair to launch their second live tour this year.
Covering both US and UK dates, the tour reflects the podcast’s international audience, and Grier Mulvenna and Powers sat down with Rhianna Dhillon and Adam Shepherd to discuss how the podcast has organically developed this audience, how a robust subscription strategy has allowed them to invest in the podcast’s growth, and why the Irish podcast market is set for big things.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
The British Podcast Awards is one of the big highlights of the industry’s calendar, and this year’s show saw thousands of entries, with hundreds of nominees coming together at London’s Outernet last Thursday to celebrate the very best of podcasting in Britain.
The event was a fantastic success, and the PodPod team went behind the scenes at the ceremony - with the help of the Nomono Sound Capsule - to get live reactions from nominees, attendees and winners. We spoke to podcasters from shows like My Therapist Ghosted Me, RedHanded, A Positive Life and Elis James and John Robins to get their thoughts about the show, what winning a BPA means to them, and the future of the industry.
Interviewees:
- LadBaby
- Vogue Williams
- Elis James and Dave Masterman
- The Retrospectors
- Sounds Of Black Britain
- Buried
- Partygate: The Inside Story
- Wooden Overcoats
- Anna Smith
- Cwîns efo Mari a Meilir
- The Third Angle
- Alex Feldman
- 28ish Days Later
- The Tennis Podcast
- Owain Wyn Evans
- Go Love Yourself
- My Dad Wrote A Porno
- Samantha Baines
- Dad Still Standing
- Different with Nicky Campbell
- A Positive Life
- Emma Goswell
- Chanté Joseph
- RedHanded
- Sangeeta Pillai and Tracey Rashid
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
The seventh-annual British Podcast Awards, a night which celebrates excellence in the podcasting industry and honours creators both in front of the mic and working behind the scenes, is taking place on Thursday this week at the immersive entertainment space HERE at Outernet in central London.
With just a few more days to go until the ceremony takes place, Let’s Talk About The Husband comedic duo and co-hosts of the evening, Zoe Lyons and Stephen Bailey, joined Rhianna Dhillon and Adam Shepherd on the podcast to talk about how they’ve been preparing for the awards night, who they’re excited to see on stage, and how podcasting has helped drive their comedy careers.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod podcast wherever you listen to podcasts.
Hosted on Acast. See acast.com/privacy for more information.
Diversity and inclusion continue to be a sharp focus for many organisations within the podcast industry, and one of the companies at the forefront of this issue is Content Is Queen, the podcast community and production company established by Imriel Morgan.
The company is also behind the International Women’s Podcast Festival, and is co-organiser of the Equality In Audio Pact, which aims to provide a framework for organisations to increase transparency and diversity within the industry. Rhianna Dhillon and Reem Makari spoke to Morgan about the challenges involved with managing these kinds of initiatives, why companies need to do more and say less when it comes to inclusion, and how she’s planning to hold them to account.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Comedian, writer, politics junkie: Matt Forde is many things, and when it comes to podcasting, he’s also many people. His skill as an impressionist has been put to use on Wondery’s British Scandal, where he voices the famous figures behind many of the country’s most jaw-dropping shenanigans. Alongside co-host Alice Levine, he’s retold scandals from Diana and Charles’ ‘Crowded Marriage’ to the poisoning of Alexander Litvinenko.
He also hosts his own podcast, The Political Party, and says that the popularity of British Scandal within the corridors of power has been useful in getting high-profile guests like Philip Hammond and Angela Rayner. Forde at down with Rhianna Dhillon and Adam Shepherd to talk about the role of satirical podcasting in politics, how to balance humour with serious subjects, and why it’s so much fun being Boris Johnson.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
For podcasters seeking to build their show into a viable business, there eventually comes a point - if they’re lucky - where they need to start looking at bringing in additional staff to help manage their workload. However, if they’re coming from an independent or creative background, they may not have experience in the process of hiring a team.
Jimmy McLoughlin, creator of Jimmy’s Jobs Of The Future, is something of an expert in this, however; not only is his independent podcast focused on the world of careers and employment, his experience as a former business advisor within Downing Street gives him an added insight into building effective teams. On this week’s episode, Rhianna Dhillon and Adam Shepherd talk to McLoughlin about how he’s grown his team, why he’s a firm believer in (paid) internship programmes and what the future holds for Jimmy’s jobs.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Although podcasting has been around for decades, for many advertisers, it remains untested territory. There are a range of benefits to including the medium as part of your advertising mix, but convincing brands to take the plunge can be challenging, particularly if they’re heavily invested in more established formats.
Matt Rouse is well familiar with this challenge, having worked at various agencies for a number of years, and as podcast lead for ad sales venture Octave Audio, part of his job involves explaining some of the many advantages of podcast advertising to clients new to the space. On this week’s episode, Rouse talks Rhianna Dhillon and Reem Makari through his approach to this, and why advertisers need to make podcasting part of their advertising strategy.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Of all the countless people who’ve met someone at a party and talked about starting a podcast, few have actually gone on to do it - and fewer still have turned the result into a globally successful phenomenon. For Hannah Maguire and Suruthi Bala, hosts of the true-crime podcast RedHanded, this is exactly what happened however, and the show has gone from strength to strength since its debut in 2017. This year, the pair have also branched out into hosting their first limited-run series, Filthy Ritual, on behalf of Novel and Wondery.
Much of this success is based on the easy chemistry between the two co-hosts, and in this week’s episode, Rhianna Dhillon and Reem Makari talk to Maguire and Bala about how they found their rhythm as partners, their research process, and why they’re the perfect office-mates.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
For podcasters, discoverability and audience retention is a constant battle. Even once a listener is subscribed to your podcast, there’s no guarantee they’re going to listen to every episode - so it’s important to make sure you’re doing everything you can to draw them in to each new episode.
For smash-hit business and lifestyle podcast The Diary Of A CEO, that task falls to head of trailers Ant Smith, who is responsible for creating short audio and video teasers designed to entice audiences into listening to the full episode. In this week’s episode, he talks to Rhianna Dhillon and Adam Shepherd about what makes an effective trailer, how long they take to create, and what the world of podcasts can learn about promotional strategies from Hollywood blockbusters.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Podcasting is a medium of many diverse genres, and while there may be a preponderance of documentary and chat-based podcasts filling the charts, fiction podcasting is quietly growing in popularity, with scripted drama becoming more and more attractive to larger studios.
Boom is a fiction podcast, loosely framed around the Enron scandal, which launched its second season earlier this year. It comes from Adam Jarrell and Joel Emery, also known as Holy Smokes, who previously created Jackie The Ripper and The Offensive. The pair spoke to Adam Shepherd and Rhianna Dhillon about how they created a 90s soundscape without using licensed music, the challenges of scripting fiction podcasts, and why they wrote an audio drama with visual sensibilities.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
While featuring guests on a podcast can bring about many advantages like expanding your audience reach, it can also get very complicated. Last-minute dropouts, conflicting schedules, and time spent emailing back and forth can all lead to extra stress and sometimes choosing not to have guests on at all may be the right call.
That’s why comedy podcast Birthday Girls House Party has chosen to go - for the most part - guest-less in its latest season, choosing to keep the party private between the co-hosts Beattie Edmondson, Camille Ucan, and Rose Johnson. In this week’s episode Edmondson and Johnson spoke to PodPod host Rhianna Dhillon and reporter Reem Makari about this transition, the close relationship they’ve developed with their fans, and their most memorable house party yet.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
When a podcast becomes an unexpected hit, its creators can leverage that success in a number of different ways. The creators of the Football Ramble podcast chose to parlay their success into the creation of Stak - a podcast production company-cum-network that operates a number of successful shows across a variety of different genres.
With more than 300 million listens across its portfolio, Stak is now a firm success, but the road to get there wasn’t easy. In this week’s episode, Rhianna Dhillon and Adam Shepherd sit down with COO and co-founder Luke Moore to discuss sneaking into radio studios, moving beyond sports shows, and the role of video in the company’s future.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
When the news broke that Alastair Campbell was starting a podcast with former Conservative minister Rory Stewart, few could have predicted just how much of a splash it would make. Fast-forward a year, however, and The Rest Is Politics has become a firm fixture on the UK’s top podcast charts, and sold out multiple live shows in scorching time.
It represents the latest in a growing line of successes for creators Goalhanger Podcasts, alongside hit show The Rest Is History. With two new launches on the horizon, PodPod host Rhianna Dhillon and editor Adam Shepherd sat down with Goalhanger co-founder Jack Davenport to discuss how the company has achieved its meteoric rise, its plans for the future, and why good chemistry is at the heart of everything it does.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
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For many podcasters, quitting their ‘day job’ to focus on podcasting full time is the ultimate goal - but when you’re still building an audience, that can feel a very long way off. For Mike Muncer, however, this dream is now a reality. In 2021, Muncer made the decision to put his career as a television producer on hold, concentrating all his effort on producing The Evolution of Horror.
The revenue from his podcast’s Patreon programme has allowed him to make podcasting his full-time career, and the community that has grown up around the podcast continues to thrive. In this week’s episode, PodPod host (and Muncer’s wife) Rhianna Dhillon interviews her husband, along with PodPod editor Adam Shepherd, about how he took the decision to go full-time, his future plans for expanding the brand, and why not all horror fans look like Rob Zombie.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Like football, brand marketing is fundamentally about goals - and podcasts can be an excellent way of achieving those goals. One brand that has realised the potential of this approach is sports media company Footballco. In addition to brands such as Goal and Mundial, it also operates the Footballco Business Podcast, which it uses to forge relationships with key industry partners.
In this week’s episode of PodPod, Rhianna Dhillon and Reem Makari speak to Paul Rayment, PR manager for Footballco and the brains behind the Footballco Business Podcast, about how the organisation uses the podcast to build its brand within the industry, and the role of podcasts as a marketing and sales tool.
Produced by Emma Corsham for Haymarket Business Media.
With nearly 465 million people forecasted to listen to podcasts next year and more than 500 million in 2024, there is a huge captive audience to be engaged with. But in an increasingly crowded space, it can be very difficult for podcasters to make their voices heard above the noise.
An innovative marketing strategy is the solution and in this episode of Sounding Board, our panel explores what that could look like, including multi-platform social campaigns, email activations, live events and video integrations, investing in paid ads and campaigns, and identifying the most effective metrics to track and methods to track them, as well as the importance of sticking to the marketing fundamentals.
Featuring:
- Adam Shepherd, Editor, PodPod
- Claudia Collins, Head of marketing and membership, Tortoise Media
- Joel Midgley, Head of global brand marketing, The Guardian
- Lucy Ferguson, Head of content, Google
- James Wallis, Marketing lead, NatWest
- Victoria Handley, Brand communications lead, Lloyds Bank
- Danielle Rice, Marketing manager, Dave
- Richard Blake, Director of marketing and growth, Fresh Air Production
One of the main attractions of podcasts for many brands is their ability to tap into specific demographics and interests - and few have harnessed that ability more effectively than Marvyn Harrison. As well as being the chief growth officer for BELOVD Agency and a published children’s author, Harrison is the founder of Dope Black Dads - a podcast by, for and about Black fathers which has grown into a wider community with spinoffs across a range of platforms and channels.
Harrison makes a point of being very selective about who the organisation partners with, and in this week’s episode of PodPod, he talks to Rhianna Dhillon and Adam Shepherd about how he ensures that partnerships align with the organisation’s values and how they can be used to serve the needs of their communities, as well as the future of the Dope Black organisation, and why he’s deliberately not making any plans for it.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Setting up a podcast recording can be a fiddly and tedious process, full of wires, boxes and dials - which is why Nomono’s Sound Capsule turned so many heads when the company first started showing it off earlier this year. Promising a straightforward, user-friendly setup, a self-contained unit and automatic voice levelling and noise reduction, this portable package certainly looks impressive on paper.
While PodPod was at The Podcast Show in London this year, we got a chance to try the Sound Capsule out for ourselves. PodPod Host Rhianna Dhillon, editor Adam Shepherd, reporter Reem Makari and producer Emma Corsham put it through its paces to give you a real-world impression of how the Nomono Sound Capsule actually works in practice.
Produced by Emma Corsham for Haymarket Business Media.
Video is becoming an increasingly important tool for podcasters, with short-form video platforms like TikTok gaining particular attention as a key way to build audiences. While many podcasters are using TikTok to grow their brand, however, Some TikTok creators are going the other way, and moving into podcasts.
This week, Adam Shepherd and Rhianna Dhillon speak to John Allen - better known as MrBallen - about how he made the jump from TikTok, to YouTube, to podcasts, and the learnings he took from each platform, as well as how he grew his channel and why podcast advertising is a bargain for brands.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Although it’s a digital medium, podcasting isn’t as data-rich a medium as many advertisers might expect. Modern marketing strategies rely heavily on data, but that data has to be woven together from a variety of different sources, including tracking pixels, on-platform information and old-fashioned surveys. SXM Media, advertising arm of Sirius XM Holdings, has undertaken a significant amount of research into the podcast listening habits of various demographics, and uses that information - as well as data from many other sources - to help its brand and agency partners run successful campaigns.
In this week’s episode, Rhianna Dhillon and Reem Makari talk to SXM Media senior vice president of B2B marketing and ad innovation Lizzie Widhelm about the role that listener data and audience measurement plays in the company’s strategy, and how the industry can work together to create more robust data for all, as well as some of the groups that brands are most interested in reaching out to.
Thanks to Newsworks for sponsoring this episode. Find out more
at newsworks.org.uk/podcasts.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Podcasting has turned out to be a popular medium for a huge variety of different people, but if there's one group that's taken to it more than any other, it's comedians. Comedians are still among the most prolific podcast hosts; Welsh comic Elis James, for example, has hosted a number of shows with collaborator John Robins, as well as The Socially Distant Sports Bar and Elis James' Feast of Football.
In this week’s episode, James sits down with PodPod host Rhianna Dhillon and editor Adam Shepherd to discuss why the two disciplines combine so well, how he blends comedy with sports commentary, and why Welsh podcasting is so vital for the ongoing future of the language, as well as his journey to a podcasting true-believer.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Last week saw thousands of podcast industry figures descending on Islington’s Busines Design Centre for The Podcast Show 2023, to network, share information, and learn all about the latest trends and developments in the world of podcasting - and PodPod was right there in the thick of things.
In this special episode, Rhianna Dhillon is joined by Matt Hill, Reem Makari and Adam Shepherd to discuss all the biggest themes from this year’s conference, as well as hitting the show floor to talk to key attendees to get their take on what’s going on in podcasting right now.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Podcasting is becoming a global phenomenon, with listeners around the world tuning in to both imported and homegrown shows. To capitalise on this global growth, many companies are expanding their operations across multiple territories, and reaching into new markets.
One approach to this is simply to acquire smaller studios within a local market and add their content to your wider portfolio, but another option that’s increasingly being explored is taking podcasts that are already successful in one language and translating them into another.
This tactic has been employed to great success by podcast platform Podimo, which translated its Nordic true-crime hit Murder In The North from its original Danish into multiple languages. Rhianna Dhillon and Matt Hill sat down with Jake Chudnow, Podimo’s global content and partnerships lead, to discuss the benefits of this strategy, and why AI still can’t be trusted with full translations.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
From Watergate to the Panama Papers, investigative journalism has been instrumental in uncovering corruption and facilitating justice for decades, if not centuries. In recent years, a new avenue for long-form investigations has risen in popularity, in the form of podcasting, and both established organisations and enthusiastic amateurs have used podcasts as a vehicle to explore mysteries, scandals and crimes.
Among the more successful is Jamie Bartlett, host of The Missing Cryptoqueen and Believe In Magic, who has turned his experience as an investigative reporter to creating captivating audio journalism. We spoke to Bartlett about the amount of effort and research that goes into uncovering these stories, as well as how podcasting is reinvigorating the practice of investigative journalism, and how podcasters can apply best practices to their own investigations.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
The British Podcast Awards are some of the most prestigious accolades in podcasting - but just what does it take to win one of these coveted trophies? In this special mini-series, PodPod editor Adam Shepherd is joined by British Podcast Awards co-founders Matt Hill and Matt Deegan to look at how podcasters can make their shows stand out and take home a British Podcast Award of their very own.
For the (almost) final episode in our miniseries, we’re finding out what happens to the lucky podcasters that walk away with a British Podcast Award at the end of the night; what does it feel like, and what are some of the benefits that this year’s winners can expect? Jake Warren, founder of Message Heard, and This Is Gay host Kirk Flash join us to discuss their wins at last year’s show.
Enter the British Podcast Awards: https://www.britishpodcastawards.com/enter-now
Download the British Podcast Awards entry kit: https://survey.alchemer.com/s3/7191959/British-Podcast-Awards-2023-Entry-Kit
The British Podcast Awards are some of the most prestigious accolades in podcasting - but just what does it take to win one of these coveted trophies? In this special mini-series, PodPod editor Adam Shepherd is joined by British Podcast Awards co-founders Matt Hill and Matt Deegan to look at how podcasters can make their shows stand out and take home a British Podcast Award of their very own.
This time, we’re taking a deeper look at two of last year’s winning entries - Decode and Effin’ Hormones - analysing their audio submissions to find out what put them ahead of the competition, and how this year’s entrants can learn from their success, including their use of structure, and how their submissions brought across the podcasts’ personality and tone.
Enter the British Podcast Awards: https://www.britishpodcastawards.com/enter-now
Download the British Podcast Awards entry kit: https://survey.alchemer.com/s3/7191959/British-Podcast-Awards-2023-Entry-Kit
The British Podcast Awards are some of the most prestigious accolades in podcasting - but just what does it take to win one of these coveted trophies? In this special mini-series, PodPod editor Adam Shepherd is joined by British Podcast Awards co-founders Matt Hill and Matt Deegan to look at how podcasters can make their shows stand out and take home a British Podcast Award of their very own.
This episode deep-dives into the British Podcast Awards’ judging process, examining who the judges are, what they’re looking for, and how they make their selections, with previous judges Farah Jassat, head of podcasts and innovation at Intelligence Squared, and Miranda Sawyer, journalist, broadcaster and writer of The Observer’s The Week In Audio column.
Enter the British Podcast Awards: https://www.britishpodcastawards.com/enter-now
Download the British Podcast Awards entry kit: https://survey.alchemer.com/s3/7191959/British-Podcast-Awards-2023-Entry-Kit
As a publishing company, many of Immediate Media’s brands have a long heritage in the world of magazines; titles like the Radio Times, BBC Gardeners’ World and BBC History have graced newsstands up and down the country for decades. However, Immediate was also one of the first UK magazine publishers to invest in podcasting as a strategic part of its business.
Since then, shows like HistoryExtra and The BBC Good Food Podcast have gone from strength to strength, building a dedicated audience and racking up awards. We spoke to Ben Youatt, head of podcast for Immediate Media, to find out how the publisher approaches audio content, some of the challenges it’s had to contend with, and how it achieves sustainable growth.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
The British Podcast Awards are some of the most prestigious accolades in podcasting - but just what does it take to win one of these coveted trophies? In this special mini-series, PodPod editor Adam Shepherd is joined by British Podcast Awards co-founders Matt Hill and Matt Deegan to look at how podcasters can make their shows stand out and take home a British Podcast Award of their very own.
In this episode, we’ll be discussing how to create the perfect entry for the British Podcast Awards, including what the submission criteria are, how to choose what to include in your audio and text submissions, and the dos and don’ts of putting it all together.
Enter the British Podcast Awards: https://www.britishpodcastawards.com/enter-now
Download the British Podcast Awards entry kit: https://survey.alchemer.com/s3/7191959/British-Podcast-Awards-2023-Entry-Kit
One of podcasting’s great virtues is that the barriers to entry are comparatively low. Anyone can pick up a microphone, start recording and potentially create the next hit show – and as a result, podcasting is one of the most diverse media formats. However, there is still work to be done to make podcasting more inclusive, and to increase diversity at higher levels within the industry.
One of the organisations trying to address this imbalance and level the playing field is BIPOC Podcast Creators, a community group for Black, indigenous and people of colour working in the podcast industry. In this week’s episode, Rhianna Dhillon and Reem Makari spoke to BIPOC Podcast Creators co-founder Tangia Al-awaji Estrada about the importance of having spaces and support structures for diverse groups within podcasting, and why true representation is about more than events like Black History Month or International Women’s Day.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Over the past several years, podcasts have become a popular and varied content format in their own right, but one trend that’s becoming increasingly prevalent is the growth of podcasts not just as a channel for storytelling, but as a proving ground for developing new properties which can then be adapted to other formats. Streaming services, film studios and TV networks have all begun turning to podcasts in search of their next hit.
From The Ricky Gervais Show to Dr. Death, an increasing number of podcasts are being optioned and adapted – which is why intellectual property ownership is so important for podcasters and production houses to consider. In this week’s episode., Rhianna Dhillon and Adam Shepherd talk to Kimberly Jung, CEO and co-founder of Blanchard House, a production company and self-styled ‘IP incubator’, about why IP management is such a core part of the company’s strategy, and how podcasters can take the best care of their own IP.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
There are many ways to increase the listenership of a podcast and to get it in front of a bigger audience, but while social media posts, video clips and even out-of-home advertising all have a potential role to play in podcasters’ growth strategies, one of the most reliable tools in a podcasters’ belt is guest appearances.
Whether you bring guests onto your own show or appear on other people’s podcasts, guest spots are a fantastic way to increase the visibility of your show and generate more buzz around it, as well as potentially adding a greater level of expertise on complex topics. In this week’s episode, Matt Hill and Rhianna Dhillon are joined by Fiona Fraser, founder of podcast PR agency Pow PR, to discuss the power that a good guest appearance can have in boosting a show’s performance, as well as the best way to convince people to join you on your show in the first place.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
The last several years has seen an explosion in the popularity of podcasts, and one of the biggest beneficiaries of this surge have been those in the news, politics and current affairs space. The recent popularity of shows like The Rest Is Politics and The News Agents has demonstrated that there’s a strong public appetite for informative, engagingly presented insights, and an increasing number of political decision-makers are now counting podcasts as a notable part of their media diet.
So why have political podcasts become so popular - and just how much impact can they actually have on the policy negotiations that take place within the halls of power? This week, Matt Hill and Rhianna Dhillon sit down with Ros Taylor and Andrew Harrison from the Oh God, What Now podcast - formerly known as Remainiacs - to discuss the growth of the show post-Brexit, the role of opinion within political commentary, and why more women need to get into current affairs podcasting.
Hosted on Acast. See acast.com/privacy for more information.
Roger Bolton is a veteran in the broadcast industry with over 50 years of experience and still going strong. After presenting BBC Radio 4’s weekly programme Feedback for 23 consistent years, Bolton was let go by the BBC in August 2022 with no clear explanation despite wanting to continue the show. Less than a month later, Bolton launched his first-ever podcast Beeb Watch with his former BBC colleague and producer Kate Dixon, using the platform to observe and discuss issues within the BBC and public service broadcasting.
This week on PodPod, Bolton and Dixon joined presenter Rhianna Dhillon and Rethink Audio head Matt Hill in the studio to talk about Beeb Watch, the impact of the BBC’s financial squeeze on independents and freelancers, how podcasting allows them to talk more freely, and gives room for opinion, why the BBC has failed to fulfill its duty to train young people, and why people should keep their eyes open about working at the broadcasting corporation.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
True crime is undoubtedly one of the most popular podcast genres that has emerged over the past decade and is often a way for listeners to understand danger and criminal human behaviour without actually putting themselves at risk. Documentary and investigative series such as Crime Junkie and Serialhave captured imaginations and helped popularise the genre - but it’s not all grisly murders and murky motives. In recent years, the genre has produced more light-hearted true-crime shows - shows like Drunk Women Solving Crime.
This week on the PodPod podcast, the Drunk Women Solving Crime co-hosts Hannah George, Catie Wilkins and Taylor Glenn join PodPod presenter Rhianna Dhillon and PodPod editor Adam Shepherd to talk about how they merge true crime and comedy, making careful choices when it comes to not choosing certain sensitive investigations, why women tend to make up the majority of the podcast’s audience demographic, and how many drinks they actually get through.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Podcasts can be a fantastic way to deal with delicate topics, and for Sangeeta Pillai, speaker, activist and founder of South Asian feminist network Soul Sutras, it’s a format that has been vital for breaking cultural taboos. Her award-winning Masala Podcast tackles cultural taboos against women in the South Asian community, and Pillai has used her platform to amplify real-life stories around taboo subjects such as periods, sex, menopause, and more.
Pillai spoke to presenter Rhianna Dhillon and reporter Reem Makari in the latest episode of the PodPod podcast about how podcasting can be used to create a safe space for sensitive discussions, the most successful ways to approach potential guests, how to build a community beyond the podcast, and more.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
When it first launched in 2014, No Such Thing As A Fish was a small project started by four of the QI “elves” - Dan Schreiber, James Harkin, Anna Ptaszynski and Andrew Hunter Murray - as a way to share the best and most bizarre facts they discovered during their research. Now, it’s one of the UK’s most successful and longest-running podcasts with over 400 million downloads, multiple awards and sold-out shows across the world with superfans lining up to see the podcast group.
This week on PodPod, Schreiber and Hunter Murray joined PodPod presenter Rhianna Dhillon and PodPod editor Adam Shepherd to talk about what it’s like to tour around the world doing live shows, how they keep track of all the facts they’ve said on the podcast, how the podcasting industry has changed in the near-decade since they first started, and their all-time favourite facts.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
When listeners think of subscription options for podcasts, the first platform that usually comes to mind is Patreon. Some of the most popular podcasts across the globe monetise through Patreon subscription models, including audioChuck’s true-crime podcast Crime Junkie, history podcast You’re Wrong About, and sports podcast The Fantasy Footballers. With the ability to create a range of paid subscription tiers with creative bonus content and exclusive offers, Patreon continues to be a popular revenue stream for podcasters - but it’s important to know what you’re capable of actually committing to before signing up.
In this week’s PodPod episode, Diona DaCosta from Patreon’s creator partnerships team spoke to presenter Rhianna Dhillon and PodPod editor Adam Shepherd about the importance of building an engaged - although not necessarily large - audience before creating paid subscription tiers for a podcast, how to create a subscription model that won’t lead to burnout, and the unique ideas for bonus content that creators have come up with in the past.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Most podcasters cherish the safe, comfortable confines of a studio - whether that’s a professionally soundproofed booth, or a customised home working space - but for some creators, the lure of fresh air and the open road offers an appealing opportunity to break out of the rigid confines of traditional formats.
One such podcast is The Cinemile - a film review podcast in which married couple Cathy Cullen and Dave Corkery record their walks to and from the cinema, sharing their thoughts and discussing the films we all love. Recording live and on the go has its fair share of both challenges and benefits, and in this week’s episode, the hosts of The Cinemile talk to PodPod host Rhianna Dhillon and PodPod editor Adam Shepherd about field recordings, monetisation options, equipment choices, and why they don’t see podcasting as their full-time career.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
BBC sports commentator David Law has been podcasting for over ten years, and as a tennis fan, he’s got a pretty sweet deal. Taking advantage of a gap in the podcast market at the time, Law decided to launch The Tennis Podcast in 2012 with co-host Catherine Whitaker, joined eventually by Matthew Roberts.
Each year, they go from one of the five major international tournaments to the next, taking their podcast with them and producing daily on-site episodes from the tournament. This gruelling schedule has paid off, and since The Tennis Podcast’s launch in 2012, it now has over 25,000 listeners on a weekly basis tuning in to the podcast’s coverage of Grand Slam tournaments, discussions, and interviews around the tennis world.
Just getting over his jetlag and still recovering from covering the Australian Open tennis tournament, Law spoke to PodPod presenter Rhianna Dhillon and PodPod editor Adam Shepherd in the latest episode of the show to discuss what it’s like to record podcasts on-location, the importance of coining the right name and developing a likeable format, how he finally started making money on the podcast after having it cost his own savings for the first five years, and more.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
With 20 years worth of advertising and marketing experience, Tom Denford has spent his career building and promoting brands. Alongside his partner David Indo, Denford co-founded global management consulting company ID Comms in 2009. As audio started to prove how valuable it is as an extension to a brand, Denford and Indo launched their own business podcast titled #MediaSnack in 2015 to help advertisers understand the changing media landscape.
Denford has recorded over 200 episodes of the #MediaSnack podcast which is now streamed live on YouTube weekly, and has interviewed big names in the industry such as WPP founder Sir Martin Sorrell and entrepreneur Gary Vaynerchuk. Denford sat down with PodPod presenter Rhianna Dhillon, PodPod editor Adam Shepherd, and PodPod editorial director Gideon Spanier to talk about how he uses Mediasnack as a marketing and business development tool for his brand, why he believes the host’s personality is the least interesting part of a business podcast, how B2B brands can use podcasts to build trust, and more.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Professor Martin Spinelli is something of an expert when it comes to podcasting. He has over 30 years of experience from starting out as a radio producer and presenter in his 20s to becoming a podcast researcher and host for almost a decade. He’s now sharing his valuable knowledge of the industry with a new generation of students, teaching a podcasting module at the University of Sussex.
Spinelli sat down with PodPod presenter Rhianna Dhillon and reporter Reem Makari in the latest episode of the podcast to talk about the essential skills that students need to learn in podcasting, the most common mistakes they can make, the biggest success stories from his classroom, and what the next generation in podcasting can bring to the industry.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Award-winning presenter and historian Dan Snow has a passion for the past, whether it’s as the face presenting documentaries across the BBC or the voice behind the popular History Hit podcast, which has had a successful run since its launch in 2014. Now, Snow is the creative director of the History Hit podcast network and SVOD platform, home to eight podcasts and over 500 video programmes, after selling his company to Little Dot Studios in 2020.
Snow sat down with presenter Rhianna Dhillon and Rethink Audio managing director Matt Hill in the latest episode of PodPod to talk about why he believes this is the happiest he’s ever been in his career, what makes a successful history podcast, the importance of super-serving a niche community, and the lessons he learned from failure.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
It’s no secret that the US advertising market is very different to Europe’s, and that’s just as true for podcasting as it is for other media. For both UK brands trying to leverage podcast audiences in the US and UK podcasters trying to break America, these differences can be a frequent stumbling block. However, there are some areas of advertising in which the UK and Europe are leading the pack - including podcasts.
Acast CEO Ross Adams has been in audio for more than two decades, with roles at Global and Spotify under his belt, and has first-hand experience in advertising on both sides of the pond. In the latest episode of PodPod, Adams spoke with Rhianna Dhillon and Adam Shepherd about the biggest differences in the podcast advertising market between the US and the UK, the growth of programmatic and keyword-based advertising as a growing trend in the US, and why he believes that Sweden is the most advanced European country when it comes to podcast technology and trends.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Most podcasters would consider it an achievement to make it to their hundredth episode - but for Empire Film Podcast co-hosts Chris Hewitt, James Dyer and Helen O’Hara, this milestone has long since been surpassed. With an episode count somewhere in “the low thousands”, the Empire podcast has built a devoted following and spawned a number of brand extension opportunities such as live shows and paid membership schemes.
These achievements have been reached, at least in part, through sheer force of will over the span of more than a decade. The show’s hosts have been doggedly determined to keep the show going despite workload pressures, a steep learning curve and the impact of a global pandemic, and in this week’s episode of PodPod, they share how they’ve managed to maintain the show’s chemistry, energy and enthusiasm.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Award-winning comedian and impressionist Jess Robinson brought joy and laughter to audiences worldwide when she decided to launch the Stars in Your Ears podcast in the midst of a COVID-19 pandemic. The elaborately-produced show combined elements of original music featuring her “fabulous live band” and a masterclass with Robinson teaching celebrity guests how to do the impressions that fans have admired her for since performing in Britain’s Got Talent 2012.
Now Robinson is facing the realities of what it’s like to sustain a production at this level while being financially independent. In the latest episode of PodPod, she opens up on what she’s learned from this experience and how she wants to move forward. Robinson, alongside the show’s producer Jo Walker, spoke to PodPod host Rhianna Dhillon as well as Matt Hill and Andrea Fox about funding a podcast as an independent creator, why awards don’t always equate to engagement, and the importance of building a sustainable model.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
This special bonus episode includes highlights from PodPod’s first ever industry roundtable discussion event, which saw some of the industry’s most insightful minds sharing their views on how to grow podcast revenues and audiences, among many other topics.
Participants included representatives from The Guardian, The IAB, Publicis Media, Fresh Air Production, HSBC, Acast and William Hill. Look out for more roundtable highlights from future events next year.
Produced by Emma Corsham for Haymarket Business Media.
Shade is an award-winning arts and culture podcast created to hold conversations with other artists about representation and diversity in the creative community. With her background as a Black female photographer and interest in people from varying artistic backgrounds, host and producer Lou Mensah created the podcast as a space in which she could engage in conversation with diverse people about their experiences in the arts.
Since launching in 2019, she has spoken to a range of guests about representation in the industry including Black Lives Matter UK founding member Joshua Virasami and Labour MP for Tottenham, David Lammy. In this week’s episode of PodPod, Mensah spoke with Rhianna Dhillon and Matt Hill about the newest season of her podcast created in collaboration with sound designer Axel Kacoutié, how she portrays powerful images through an audio medium, why independent podcasters need more support and funding, and the importance of having disability awareness in podcasting.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Publishing your podcast on time can be a daunting task for the average weekly show - which is what makes the schedule maintained by The Smart 7 podcast all the more impressive. Created by Thronecast presenter Jamie East and audio producer Liam Thompson as a short-form daily news show for commuters, The Smart 7 delivers seven news stories in just seven minutes, published at 7 am every day. Since launching in 2020, the show has amassed over 11m downloads and the winning formula of the show has led to the creation of East and Thompson’s own audio production company Daft Doris.
The co-founders have since launched numerous adaptations of the daily podcast, including regional variants in Ireland and Germany, as well as vertical-specific shows like workout podcast The Sweat 7and gossip podcast The Heat 7. East and Thompson sat down on the latest PodPod episode with Rhianna Dhillon, Andrea Fox, and Matt Hill to talk about their hectic production schedule, how they manage to hit deadlines every day, and their decision to expand the show to a global market.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Success often comes from surprising places, and award-winning comedian and actor Rosie Holt never expected that a video sketch of her playing a right-wing pundit would go viral on Twitter with over six million views.
What was previously created as an outlet for Holt during the COVID-19 lockdown has since been turned into NonCensored - a successful satirical comedy podcast starring Holt as right-wing commentator Harriet Langley-Swindon sharing highlights from her weekly radio show.
Holt and veteran producer Ed Morrish sat down with PodPod to talk about transitioning a viral Twitter video to a podcast format, how to create a satirical podcast on a minimal budget, and why it’s always better to put the talent up front.
Hosted on Acast. See acast.com/privacy for more information.
Upon scrolling through producer and sound designer Aiwan Obinyan’s endless LinkedIn page, you’ll find that she is the person behind many successful podcasts including Mediawatch, Snatched!, Growing Up With Gal-Dem and Reclaimed Rewritten, as well as many others. Alongside starting the Black Queer-owned production company AiAi Studios in 2013, Obinyan is the senior podcast producer at LGBTQ+ publication Gay Times and the “reluctant host” and producer of AiAi’s first in-house podcast UK Black Pride: A Time Capsule.
In this week’s PodPod episode, Obinyan speaks to Rhianna Dhillon and Reem Makari about how she used her company to amplify the stories of people who have been historically marginalised, how she went from silent producer to first-time host of her new podcast UK Black Pride: A Time Capsule, insights into a survey revealing what LGBTQ+ POC want to see in podcasting, and the importance of finding the human connection in podcasting.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
To say it’s been a turbulent and unprecedented time in the news cycle over the last few years is now so self-evident as to be almost a cliché.
When Dino Sofos launched Brexitcast at the BBC, it was because he had realised we needed a new way to cover news; and the podcast format allowed the time and space to unwind a deeper analysis of the big topics. Having followed it up with Newscast and Americast, he quit the Beeb to co-found production company Persephonica a year ago and launched The News Agents for Global, bringing with him BBC big-hitters Emily Maitlis, Jon Sopel and Lewis Goodall as presenters.
In this episode of the PodPod podcast, he shares with Rhianna Dillon and Matt Hill everything he has picked up on the journey towards creating a “gold standard” podcast, including: the importance of the producer-presenter relationship, how Maitlis and Sopel have been "de-BBC-ified" but aren't going to be "shock jocks" and the perils of live broadcast versus the benefits of the curated podcast environment. Plus he talks about working with Dua Lipa on foreign-language podcasts and the potential for artificial intelligence to transform the audio medium in the future.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
After a stellar eight years, My Dad Wrote A Pornohas accumulated massive success with over 400m downloads, interviews with celebrities like Lin Manuel Miranda and Dame Emma Thompson, two sold-out world tours of the live show, an HBO comedy special…. and their very-own fandom at NASA listening all the way from space; but now the team has decided it’s time to wrap it all up and move on.
In this exclusive industry podcast interview with PodPod, co-hosts Jamie Morton, Alice Levine and James Cooper sat down with Rhianna Dhillion and Reem Makari to reflect on their many successes and accomplishments over the course of their six-season run, how the podcasting industry has transformed since they first started eight years ago… and what the future might hold for Belinda Blinked.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See Acast.com/privacy for more information.
The Guardian is a media organisation with a long heritage when it comes to podcasting - in fact, it was while writing for The Guardian that journalist Ben Hammersley that first coined the term ‘podcast’ back in 2004. Not only did it christen the format, however, The Guardian has also fully embraced it. With shows including Today In Focus, Comfort Eating with Grace Dent and many more besides, The Guardian is extremely active in the podcast space across a number of categories, including a newly launched pop culture analysis podcast with Chanté Joseph.
On this week’s episode of PodPod, Adam and Rhianna sat down with Nicole Jackson, The Guardian’s head of audio, to find out more about how the organisation approaches new launches, why sound design is so important, and how to approach sensitive subjects appropriately, as well as what makes a podcast really stand out among the crowd.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
One of the most wonderful things about music is the ability it has to transport us to another time, another place or another mood. In addition to skillful composition of lyrics and melody, part of the way it does this is through sound design - and this is a trick that podcasters can also learn from. This principle is illustrated wonderfully by Spotify exclusive podcast Decode, which not only breaks down seminal UK hip hop albums track by track, but also weaves these explorations into a rich and immersive soundscape.
This week, Rhianna hears from the team behind Decode - including poet and presenter Kayo Chingonyi, composer Axel Kacoutié and managing director at Reduced Listening Joby Waldman - as part of a session from Podcast Day 24, produced in collaboration with the British Podcast Awards and RadioDays Europe, where they explain their approach to research, how they incorporate foley effects, and the role of fair usage rights in their creative process.
Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Saying that UK politics is somewhat chaotic at the moment would be something of an understatement, so it’s no surprise that political podcasts are finding a huge following. After dominating the Apple Podcast charts for almost three consecutive weeks in the UK, The Rest is Politics podcast received tremendous success and sold out a show at the London Palladium in just seven minutes.
Part of the reason behind the podcast’s success, according to co-host Alastair Campbell - former politician, trained journalist, and activist for mental health - is that podcasting allows him to throw out the traditional media rulebook and forge his own path along with co-host Rory Stewart.
Campbell joined Rhianna Dhillon and Matt Hill on the newest episode of PodPod to discuss the rise of political podcasts in the current climate, what makes the dynamic between him and Stewart successful, and what the future holds for the podcast in terms of guests and the next election.
Editor’s note: We recorded this episode prior to both Kwasi Kwarteng and Liz Truss’ departures from office - underlining just how much ground Campbell and Stewart have to cover from week to week.
Welcome to the very first episode of PodPod! This new podcast, from the publishers of Campaign, will explore the rich and vibrant podcasting industry, and the people that make it work. Every week, we’ll be delivering expert insights to accelerate your strategy, whether you’re behind the mic or behind the scenes.
For many podcasts, achieving sustainable growth is one of their key objectives - and this applies just as much to audiences and listeners as it does to advertising revenues. There are countless theories on how best to achieve this ambition, but one of the most popular is to focus on a topic that you’re genuinely passionate about, and trust that like-minded listeners will come to you.
Of course, it doesn’t hurt to be a household name with an established public profile, but for PodPod’s debut guest Deborah Meaden, it’s her enthusiasm and commitment to the subject matter of her podcast The Big Green Money Show which drives the most sustainable engagement. This week, the Dragon’s Den investor and business guru sits down with Rhianna Dhillon to discuss the different aspects of business sustainability, how to fund a podcast, and why she’s so passionate about learning from her guests.
Presenters Rhianna Dhillon, Matt Hill and Andrea Fox talk to the brains behind hit horror fiction podcast The Silt Verses, Jon Ware and Muna Hussen, about quantifying success, the tricky topic of IP and the complicated sound effect that nearly caused an argument.
PLUS All the latest developments in the world of podcasting and the launch of our new regular section ‘Monkey Tennis’.
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