The PartnerHacker Audio Experience: Recent Episodes
Ella Richmond
This is the third article in the series that focuses on best practice tech partnership monetization models we’ve observed in marketing. Here is part 1 and part 2.
The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part 2 - Monetizing Technology Partner Ecosystems.,
In one hour, you'll hear three powerhouse presentations!
Jay McBain explains why resellers are underappreciated and why they're so important. Jonathan Deveaux shares how he activated his partners to increase pipeline by 26%! And Jared Fuller will take on the 80/20 principle of partner engagement.
Thanks again to Magentrix for sponsoring this awesome event!
Magentrix is more than a PRM. They're a platform. Manage & engage partners with a PaaS PRM.
Learn more about Magentrix here.
Emilia Janis, Jared Fuller, Crevan O'Malley, and Andrew Thomas joined us live to explore the critical roles that customer retention and win-back strategies play in driving business growth in today's uncertain environment.
They shared practical insights and strategies for creating a significant competitive advantage that lasts beyond temporary struggles. Discover how to turn the tide in your favor and maintain customer loyalty during tough times.
It’s time to turn the vicious cycle into a victorious cycle.
Hear the raw conversation of what it means that PartnerHacker and Reveal are merging. Get a look into our future roadmap, hear the promises we make to the ecosystem, and learn what's in-store.
The future of GTM is here. It's Nearbound.
Thank you to everyone who's supported PartnerHacker and Reveal leading up to this moment! We couldn't have done it without you.
Scaling revenue is hard. It's going to be even harder in 2023. Tapping into distribution networks and cloud marketplaces is your cheat code. Here's how to get ready for global reach through distributors and marketplaces.
Scaling Through Marketplaces & Distribution with Nicolette Lopes was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Nicolette Lopes
- Tyler Calder
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
Come Party With Models was originally a part of the remote experience Partner Success Maturity Model brought to you by PartnerPage.
Speakers include:
- Jared Fuller
PartnerPage is the Partner Directory you and your partners will love. Recruit, activate, and retain both agency and tech partners in one easy-to-use platform.
Learn more at: https://www.partnerpage.io
Bringing Models Back to Reality was originally a part of the remote experience Partner Success Maturity Model brought to you by PartnerPage.
Speakers include:
- Kevin Linehan
- Al Biedrezycki
PartnerPage is the Partner Directory you and your partners will love. Recruit, activate, and retain both agency and tech partners in one easy-to-use platform.
Learn more at: https://www.partnerpage.io
Let’s Workshop Together was originally a part of the remote experience Partner Success Maturity Model brought to you by PartnerPage.
Let's work together! This is a session dedicated to working with you to leave with actionable insights on how you can navigate your own situation and deliver partner success. Get ready to get engaged! We'll be pulling people on stage and running question and answer to give you the path forward.
Speakers include:
- Will Taylor
- Isaac Morehouse
PartnerPage is the Partner Directory you and your partners will love. Recruit, activate, and retain both agency and tech partners in one easy-to-use platform.
Learn more at: https://www.partnerpage.io
Rubber to the Road was originally a part of the remote experience Partner Success Maturity Model brought to you by PartnerPage.
Hear how this team went from stage to stage in the partner success maturity model. Their lessons and how they navigated internal politics, challenges cross-functionally, and effectively allocating resources.
Speakers include:
- Stewart Wesley
- Annette Snow
PartnerPage is the Partner Directory you and your partners will love. Recruit, activate, and retain both agency and tech partners in one easy-to-use platform.
Learn more at: https://www.partnerpage.io
Logan Lyles, ex-host of the most popular B2B podcast on marketing, is sharing his guide to nailing your personal creator strategy for 2023.
Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Logan Lyles
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
Lets talk about how you set your operating OKRs. You'll get real-life examples of how partner leaders are crafting their OKRs and learn how to align your initiatives around the person who holds the most trust with the customer and answering the question if they are in the room.
Measuring Your Impact Without Fighting for Attribution with Ty Lingley was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Ty Lingley
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
Affiliates aren't what they used to be. Now, the affiliate is the driving force behind some of the fastest-growing B2B SaaS companies in the world. Here's how you can do what they do.
How to Rescue The Affiliate Program as Your Highest ROI With The Fastest Time to Value with Lee-Ann Johnstone and Isaac Morehousewas originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Lee-Ann Johnstone
- Isaac Morehouse
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
The fastest past to results is driving referrals from those that already love you -- your customers, your employees, and your tech partners. Here's how you can do referrals, better than you've ever done them before.
How Outreach.io used "Strategic Engagement" to Partner Pill the Entire Company with Scott Barker was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Scott Barker
- Will Taylor
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
Learn the secrets used to leverage referral engines and unlock the full potential of your tech partner.
Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Allan Adler
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
For the first time ever, Jared Fuller will exclusively release a visual Partner Ecosystem Roadmap. Proven to turn even the toughest skeptics into partner believers, he will teach you how to use it to fully "partner pill" your company on the path to becoming partner-led.
EXCLUSIVE RELEASE: The Partner Ecosystem Roadmap with Jared Fuller was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Jared Fuller
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
2023: Path to the Promised Land with Jill Rowleywas originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Jill Rowley
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
What happens when you have your head of sales, marketing, customer success, and partnerships all aligned on driving value with your ecosystem? Let's find out.
A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners) was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Blake Williams
- Justin Gray
- Matt Cameron
- Jared Fuller
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
Never seen before data from the over 1 billion data points in PartnerStack network -- what is it telling us about 2023 and where we should be focused?
What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.
Speakers include:
- Tyler Calder
PartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
🌱 Find new customers
🌱 Grow your market share
🌱 Boost demand for your products
🌱 Scale new verticals, segments, and geographies
…all at lower costs and effort.
Partnering in the UK, France, Germany: Local Differences & Best Practices was originally a part of the remote experience The European Partner Moment brought to you by Superglue and Crossbeam.
Speakers include:
- Rob Rebholz
- Alexandre Leboeuf
- Daniel Lancioni
- Kristin Montag Brown
Superglue is a partner engagement platform with next-gen PRM capabilities. They ensure that everyone in your partner ecosystem knows you, trusts you, feels valued, and ultimately drives business your way.
Crossbeam is a partner ecosystem platform that helps companies build more valuable partnerships. It acts as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners while keeping the rest of their data private and secure.
Mini-Class on Prioritizing your Pipeline and Avoiding Vanity Partners was originally a part of the remote experience School of Partnerships brought to you by Firneo.
Speakers include:
- Scott Pollack
Firneo is a professional community for Business Development & Partnerships professionals. Get access to a community, expert-led content, and collaboration opportunities.
Learn more at: https://www.firneo.com/
Personal Branding & Positioning for Partner Pros was originally a part of the remote experience The European Partner Moment brought to you by Superglue and Crossbeam.
Speakers include:
- Thorunn Devoy
- Hanna Waldenmaier
- Kristin Montag Brown
Superglue is a partner engagement platform with next-gen PRM capabilities. They ensure that everyone in your partner ecosystem knows you, trusts you, feels valued, and ultimately drives business your way.
Crossbeam is a partner ecosystem platform that helps companies build more valuable partnerships. It acts as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners while keeping the rest of their data private and secure.
The State of SaaS Partnerships in Europe: Opportunities & Threats was originally a part of the remote experience The European Partner Moment brought to you by Superglue and Crossbeam.
Speakers include:
- Rob Rebholz
- Dimitar Stanimiroff
- Andrew Spalding
- David Peterson
Superglue is a partner engagement platform with next-gen PRM capabilities. They ensure that everyone in your partner ecosystem knows you, trusts you, feels valued, and ultimately drives business your way.
Crossbeam is a partner ecosystem platform that helps companies build more valuable partnerships. It acts as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners while keeping the rest of their data private and secure.
Story Time: How Partnership Relationships Fall Apart and What to Do About It was originally a part of the remote experience School of Partnerships brought to you by Firneo.
Speakers include:
- Jessie Shipman
- Tom Burgess
- Will Taylor
Firneo is a professional community for Business Development & Partnerships professionals. Get access to a community, expert-led content, and collaboration opportunities.
Learn more at: https://www.firneo.com/
Mini-Class on Identifying the Signs a Partnership that's on the Decline was originally a part of the remote experience School of Partnerships brought to you by Firneo.
Speakers include:
- Scott Pollack
Firneo is a professional community for Business Development & Partnerships professionals. Get access to a community, expert-led content, and collaboration opportunities.
Learn more at: https://www.firneo.com/
Story Time: When Partnerships Fall Flat originally a part of the remote experience School of Partnerships brought to you by Firneo.
Speakers include:
- Chris Lavoie
- Scott Murtaugh
- Will Taylor
Firneo is a professional community for Business Development & Partnerships professionals. Get access to a community, expert-led content, and collaboration opportunities.
Learn more at: https://www.firneo.com/
Story Time: When a Stakeholder Doesn't see the Value of An Opportunity was originally a part of the remote experience School of Partnerships brought to you by Firneo.
Speakers include:
- Ty Lingley
- Noam Cadouri
- Katerina Petraki
- Will Taylor
Firneo is a professional community for Business Development & Partnerships professionals. Get access to a community, expert-led content, and collaboration opportunities.
Learn more at: https://www.firneo.com/
How Do World Class PMs Support Agency Partnerships was originally a part of the remote experience Third Thursday: What Agencies Want brought to you by PartnerPage.
In the episode you will learn:
- How to recruit and engage agencies
- What to do before you start conversations with agencies
- How to give incredible value to agencies
Speakers include:
- Alex Lazoff
- Leah Beitler
- Marco De Paulis
- Stewart Wesley
PartnerPage is the Partner Directory you and your partners will love. Recruit, activate, and retain both agency and tech partners in one easy-to-use platform.
Learn more at: https://www.partnerpage.io
Agencies...What Do You Really Want was originally a part of the remote experience Third Thursday: What Agencies Want brought to you by PartnerPage.
In the episode you will learn:
- What makes agencies love a partner
- Things you should never do with an agency partner
- How do 3 agencies look at rev share, and what to do instead
Speakers include:
- Gina Perrelli
- Jordan Taormina
- Mary Grace Tifft
- Lizzie (Nirenberg) Andrew
PartnerPage is the Partner Directory you and your partners will love. Recruit, activate, and retain both agency and tech partners in one easy-to-use platform.
Learn more at: https://www.partnerpage.io
Beyond Spreadsheets was originally a part of the remote experience Size Isn't Everything brought to you by Kiflo.
In the episode you will learn:
- Understanding partnership industry standards
- Pitfalls of spreadsheets
- Why technology needs an ecosystem to thrive
Speaker includes:
- Philippe Swamy
Kiflo is the affordable Partner Platform for SMBs.
Easily enable your partners, share up-to-date material, and streamline your sales process—all connected to your CRM and marketing tools.
Check out Kiflo
https://www.kiflo.com/
How to Land The "White Whale" was originally a part of the remote experience Size Isn't Everything brought to you by Kiflo.
In the episode you will learn:
- The Hubspot X PandaDoc partnership story
- How to find the information that will make you a sumo's favorite partner
- How to treat sumo partners so they love you
Speakers include:
- Jared Fuller
- Kevin Raheja
Kiflo is the affordable Partner Platform for SMBs.
Easily enable your partners, share up-to-date material, and streamline your sales process—all connected to your CRM and marketing tools.
Check out Kiflo
https://www.kiflo.com/
Going from 0 to 1 with Your Partner Program was originally a part of the remote experience Size Isn't Everything brought to you by Kiflo.
In the episode you will learn:
- (3-5 bullets)
Speakers include:
- Will Taylor
- Ben Wright
- Adam Pasch
Kiflo is the affordable Partner Platform for SMBs.
Easily enable your partners, share up-to-date material, and streamline your sales process—all connected to your CRM and marketing tools.
Check out Kiflo
https://www.kiflo.com/