Persuasion in Business: Recent Episodes
Mindy Weinstein
Dr. Mindy Weinstein, global marketing expert, researcher, professor and author of The Power of Scarcity, takes psychological principles and shows you how to apply them in business. Discover practical, and easy, tools you can use to improve your business, sales and career.
Listen to this episode for inspiring businesspeople who have showed courage and found success.
Some of the most persuasive communicaters have mastered showing empathy to their audiences. Listen to this episode to learn how you can be more empathetic in your communication and strengthen your business relationships.
There is a reason why storytelling is a popular communication topic. Telling stories that resonate with your audience increases your influence. Listen to learn more.
Have you ever lacked confidence in your business or career? It happens, but there are things you can do to boost your self esteem. This episode includes actionable tips on how to be more confident in the workplace.
How are men and women different when it comes to self confidence in business? This episode dives into the psychological research and provides actionable tips.
Nostalgia psychology is a real thing. This episode continues the conversation about nostalgia and includes easy examples on how to apply the principle.
There is psychological research that shows the strong force of nostalgia. Find out how to use it at work or in your business.
Why are women more modest in business? Find out why in this episode and learn the right balance between modesty and arrogance.
Persuasion in Business is now Persuasive Woman. The focus is still psychology and how it works in business, but just from a different perspective.
Persuasion in Business is now Persuasive Woman. The focus is still psychology and how it works in business, but just from a different perspective.
Home shopping networks have continued to survive and thrive throughout the years. How do companies like QVC do it? By applying adaptability, urgency and social proof.
Why do time restrictions, such as coupons, flash sales and limited-time offers work so well? This episode explains the psychology of time pressure and how to use it in your business or career.
There are psychological principles we can learn from BeReal and apply to our businesses, including spontaneity, authenticity and connectedness. Discover how to become an authentic leader or brand, plus more in this episode.
Customers make purchase decisions based on emotion. But how does that apply to marketing? Find out in this episode.
Scarcity is the most powerful influence factor. Find out why and how you can apply this principle in your professional life.
The reasons behind the power of scarcity are covered in this episode. Mindy answers the commonly asked questions and gives a glimpse of her book.
Customers want to trust the person or company selling to them. This episode covers tactical ways to build credibility.
Most of us have heard goal setting advice, but do you know the science involved? This episode includes Mindy's personal story and a couple of things she learned about goals along the way.
There are psychological explanations to the popularity of Black Friday. Learn how to apply these principles to your business year round.
We have a natural aversion to loss which often leads to quick purchase decisions. FOMO can get you more sales and how to go about it is explained in this episode.
Playing hard to get works in business too. This episodes gets into how unavailability impacts customers.
Why does scarcity lead to more sales? Learn the answer and how to apply to your business.