The Art of Business: Recent Episodes
Avi Efrat
Welcome to The Art of Business, join the host Avi Efrat of Fantastic Framing explore the intricacies of owning and running a business. Tune into this podcast if you are an aspiring artist, a budding small business or someone who just wants to learn more about all the aspects of how to become the most successful version of yourself!
Most business owners invest in products, marketing, and external growth — but overlook the most important asset: themselves.
Very few realize how crucial it is to bring a coach into their business — someone who can guide, reflect, and help build the structures that allow a company to grow without the owner needing to be the center of everything.
In this episode, we sit down with Charlie Winn, Leadership Coach and founder of Orchard Coaching, to talk about why so many business owners miss this opportunity, the difference between a business that works with a coach and one that doesn’t, and how developing future leaders within your team can completely change the game.
In this special episode, we sit down with one of Australia’s most successful artists – Alejandra. She opens up about her personal journey, from her very first steps in the art world to her breakthrough moments, sharing the challenges she’s faced and the insights she’s gained along the way.
Throughout the conversation, Alejandra offers inspiring perspectives and valuable reflections for emerging artists – and for anyone seeking to discover their own creative voice.
Join us for an inspiring conversation that will spark new ways of thinking and provide a genuine look into the life of an artist.
Tom Etherington is an international expert in LinkedIn strategy, personal branding, and interview-based content. As the founder of Connect Content in Sydney, he works with entrepreneurs and senior executives to build a strong and credible presence on LinkedIn, expand their professional networks, and attract clients through content that inspires trust and influence.
In this special episode, we sat down with him to discuss the importance of personal branding in today’s business world, why it matters now more than ever, and how LinkedIn can become a powerful tool for growth and professional success.
What do online auctions, market speculation, and one struggling artist father have in common?
In this episode of The Art of Business, Vito Grigorov shares a personal story that sparked a bold new idea. One that could rewrite the rules of how art is bought, sold, and valued.
This isn’t just another startup tale. It’s about art, inequality, and a platform born to challenge everything we thought we knew.
If you're an artist, collector, entrepreneur, or just someone who loves a good disruption. this one’s for you.
What if a picture frame could completely change the way a room sounds — not just how it looks?
In this episode of The Art of Business, Joshua Cilento from Visual Acoustic breaks down what an acoustic space actually is — and why noise matters more than most people realise.
He shares how the idea for this groundbreaking product was born, and how the collaboration with Fantastic Framing brought it to life.
Discover how this innovative solution works, who it’s designed for, and why it’s a game-changer for environments like restaurants, clinics, offices, and creative spaces.
In this episode, we sit down with artist Katie Leavey, whose intimate connection to the local Blue Mountains is the heart of her stunning landscape paintings. Katie shares how her upbringing near the Blue Mountains has shaped her distinctive artistic style and love for painting skies and sunsets. From texture techniques to exploring new mediums, we dive deep into her creative process, the challenges she's faced as an emerging artist, and the messages she hopes her work conveys. Join us for a conversation about the emotional power of art, future projects, and the lasting legacy Katie aims to create through her work.
In this episode of The Art of Business, award-winning branding expert, photographer, artist, and author Zahrina Robertson shares her journey from working with global brands like Louis Vuitton to discovering her passion for intuition-driven branding and art. She discusses the power of reinvention, the role of intuition in personal branding, and how embracing one’s unique gifts leads to success. With insights from her latest book and experiences working with high-profile clients, Zahrina offers valuable strategies for creatives, entrepreneurs, and leaders looking to build an authentic and impactful brand.
In this episode of The Art of Business, renowned Australian artist Elizabeth Langreiter shares her unexpected journey into the art world—starting with a fateful tennis injury that sparked a passion she never knew she had. She discusses her evolution from painting as a hobby to becoming an internationally recognised artist, selling her work across the globe. Elizabeth reveals key lessons on resilience, overcoming rejection, finding her artistic style, and building a successful brand.
In this episode of The Art of Business, architect and interior designer Jodi York shares her journey from commercial projects to leading her own high-end residential studio in Sydney. She discusses the challenges of rising building costs, the importance of a strong team, and her client-focused design process. Jodi also breaks down the key stages of a project, from concept to council approvals, offering valuable insights into the business of luxury home design.
Leah Ramage discusses the influence of nature on their work and the challenges of marketing as a creative. She shares tips on building a personal brand, using authentic storytelling, and the importance of professional photography. Insights into gallery relationships and managing the logistics of an art career are also explored.
Join the AoB podcast this week as we dive into the colourful world of photographer and artist Hugo Taemets, whose work radiates the essence of a vibrant holiday. Hugo speaks about his amazing journey and how he turned his vision into a powerful career.
This week, Avi Efrat speaks with renowned gallery owner and artist Trevor Harvey about his journey into the art world and how his gallery became one of Australia's leading art spaces. Trevor offers fascinating insights into the constantly changing landscape of Australia's art industry, making this episode a must-listen.
Join us for an inspiring conversation with Marnie McKnight, an artist and entrepreneur who transitioned from running a furniture shop to creating beautiful interior design paintings. Marnie shares her journey of starting a business, finding inspiration for her designs, and growing her brand.
This week’s episode features Corrin Melanie, who shares how she has successfully established herself as an artist in a challenging industry. She also offers valuable insights on maintaining a balanced lifestyle in such a busy world.
This week , we travel through Andrew's journey as an artist. His love for art came at a ripe age, throughout school he was always involved in something creative, from there he became a political cartoonist, and eventually got into TV. Andrew has such a diverse background and is such a great storyteller, so we hope you enjoy.
In today’s episode, Avi Efrat sits down with Tania and Michael to discuss their wins and woes in the art world, along with their insights on achieving a balanced life. Tania shares how her son's passion for art sparked her own journey into the industry, leading to a new chapter in her life.
This week, Avi has welcomed two fabulous Victorian based artists on the AoB to discuss their journey into the Art World. They delve into the peaks and troughs of being an artist, and how they explore various avenues within the art industry.
This week AoB welcomes Natalie, who speaks about her worldly experience and previous life before shifting her career focus into the Art industry. Natalie thrives off creativity, and speaks on how to empower yourself, be confident and push through the competitive Art World!
Today’s episode speaks with guest Artist Angus Martin, from the beginning of his career until now. Join us as we discuss Angus' adventure into the Art world and talk about his solo career. Angus speaks on his backstory and the how he uses art as a form of self-expression.
Avi Efrat discusses the world of Public Relations with this weeks guest Caroline Fleming. Caroline speaks on her progression from Journalism to the PR industry and the positive differences she has been able to make with that change. They delve into the credibility of PR and the importance of knowing your audience, identifying your goals and finding your story line.
Today Avi Efrat is joined by Charlotte Aimee-Smith, the talented and New Zealand born oil painting artist to discuss the unique ability of capturing the essence of the everyday in her work. Charlotte and Avi also take this opportunity to explore the importance of charity work within the artist community as she shares her firsthand accounts of how art can be a powerful tool for social change and connection.
In this week’s episode, Avi welcomes business owner John Halias for an episode packed with business operations, strategy and growth. John provides fantastic advice for new business owners. They narrow in on the art of business, and how the artist is able to navigate its profitable market.
In today’s episode Avi is joined by art consultant, artist mentor, arts writer & art archivist Laura Brandon. They discuss the multifaceted art industry and how Laura applies her years of experience to supporting and advising emerging artists.
Delve into the world of botanical art with Avi Efrat, as he speaks to Ros Gervay, a talented artist and transformative coach based in Sydney. In this episode, Ros shares her remarkable evolution as an artist, tracing her path from a creative teenager to a dedicated full-time artist. With a wealth of experience as an educator in the art community, she serves as a beacon of inspiration and guidance for aspiring artists. Tune in for valuable insights on nurturing creativity in today’s art scene.
In this episode, Avi chats with abstract expressionist artist, Lara Scolari. Lara speaks about what impact her family's passion for art had on her growing up, and her experiences of travelling for her art. This episode will help to reignite your passion as Lara speaks so beautifully around her calling to be creative and the motivation to do what you love.
To bring in the new year, Avi is joined today by Andre Marciniak, Director of Artizone. This episode is full of tips and tricks for aspiring entrepreneurs, and Andre is the perfect person to give them as he as accomplished so much from a very young age. He speaks about his educational journey and the struggles he had figuring out where he belonged and what his strengths were, as well as his personal struggles dealing with his own mental health. Now with a successful e-commerce business, Andre has found his calling and identified his strengths in business.
In this episode, Avi Efrat dives a little deeper as he speaks with Mixed Media abstract artist Matt Cauchi. Matt speaks to his journey, his upbringing and how he came to the decision to shut down 3 of his cafes to become an artist. An episode for those wanting to reignite their passion and take in some advice from someone in a similar situation.
Today Avi Efrat is joined by one of Australia's most iconic street artists, Scott Marsh. Scott's art is focused a lot around social commentary and political satire, which comes with its controversies. An interesting episode as Scott explains how he went from a graffiti artist to an Archibald Prize finalist, and all the challenges along the way.
In today's episode, join Avi Efrat, as he speaks with special guest Anna Curnuck, Artist and SIBU Gallery Director & Curator, as they discuss all things about building your art business. From understanding your why and what drives your creativity to advice on how artists can build their career and strengthen their business-minded muscles, this episode will help you discover how to build a stronger business by leveraging your strengths.
In today's episode, join Avi Efrat, as he speaks with special guest Yosi Messiah, a successful, multi-award-winning figurative abstract artist. Yosi speaks openly about the current state of the art industry, his artistic journey, and his advice to fellow artists. Discover the ways Yosi juggles being a business, while also being an artist and the difficulties that surround it.
Join Avi Efrat as he speaks to Claudia Neal-Shaw from Candour Consulting to chat about women in business and female entrepeneurs. Claudia specialises in helping women tell stories which market themselves, and how this can translate into a successful business. In this episode, Claudia will discuss what the most common mistake business owners make, as well as other important topics such as how we can best support other like-minded entrepeneurs, and how to best scale your business.
In today's episode, we dive into the organic process of discovering your passions and the notion of being 'perfectly imperfect' when it comes to creating art and contriving a life to be proud of. We are joined by multi-talented Kyly Clarke, a renowned interior designer, property construction expert, and gifted artist.
We discover the transformative power of living an authentic life as Kyly delves into her personal experiences and offers invaluable insights, from finding creative expression to the beauty of embracing one's true self.
The normalisation of stress, anxiety, and depression are just a few of the early warning signs of burnout. Join Avi Efrat and our special guest Sally McGrath founder of Health that Heals, drill down on what is essential when it comes to avoiding or managing your burnout.
If you are someone that suffers from work, family, or external stress, this is an episode you do not want to miss as Sally uncovers the powerful ways to work on your mental fitness so it does not build into burnout.
Join Avi Efrat and special guest David Liston the cofounder of Incognito Art Show Australia, to unpack what it is like to manage and run the biggest art show in Australia, whilst helping charities at the same time. Throughout this episode, David touches on his journey and love of art, as well as how his experience in other fields of work has helped him in achieving such success with the Incognito Art Show.
In this captivating episode, we are joined by a distinguished guest, Yang Liu, Director of YML Chartered Accountants. With extensive expertise in wealth management for growing businesses, Yang Liu sheds light on the crucial importance of effectively managing your wealth.
Join us as we explore the symbiotic relationship between business growth and financial acumen, uncovering the strategies and principles that can help entrepreneurs navigate the complexities of wealth management. Prepare to gain invaluable insights and practical advice that will empower you to achieve sustainable prosperity in your business endeavours.
Are you someone that is wanting to start your own business, or someone hoping to expand and grow their business but have been stuck with what to do? Join Avi Efrat speak with Director of Enigma HR Liza Garrido explore the fundamental notion of networking and how this helps you create relationships and build your business.
Mind, body, and soul, are the trifecta of reaching your fullest potential in every aspect of your life. Avi Efrat is joined in today's episode by business owner Matty Stockman owner of Creature Fitness, where Matty unpacks the fundamental attributes of how to become successful not just through exercise, but having a routine, being disciplined in your habits and overall health of your mind and body.
Are you someone that loves art and business? Join today's guest Luke Potkin, Director of The Other Art Fair Australia discusses his journey within the art world, and what his main motivations and tips are for being one of the best in the business.
We have all heard his name and seen his art, this week we are excited to welcome on the podcast George Hall. Starting as a fashion student in New Zealand, George always had a love of art no matter the medium it existed in. Join Avi Efrat and George Hall dive into the life that led him to become a top 10 artist on BlueThumb. If you are an aspiring artist, this is an episode you do not want to miss.
Have you ever heard of BlueThumb? Are you an artist wanting to understand how to have a breakthrough in the art world? Or a business owner wanting to expand and grow? Join Avi Efrat and Stephanie Kelly Gordine explore the international art space and how to achieve recognition on a global level no matter if you are a business owner or an artist.
With a university degree in Nursing, and a decade of experience in the healthcare industry, now-turned-successful artist, Kris Ancog joins the Art of Business this week to speak on the journey from healthcare to being a self-sustaining artist. Avi Efrat and Kris speak about how to know when to leave your comfort zone, the feeling that art brings, and tips and tricks on how to run your own business!
We would like to introduce Martine Vanderspuy, an artist, gallery owner, and mogul in the art world!
Join Avi Efrat of Fantastic Framing to speak to Martine of Martine Gallery about her journey in the art world, whilst overcoming the hardships life brings.
If you are wanting to understand more about what galleries look for and how to operate a smooth business then tune into this outstanding episode!
Are you an aspiring artist figuring out how to build your brand and become business savvy? You are in luck as we welcome our guest speaker Belinda Nadwie, a Sydney-based artist that has solidified herself in the art world.
Join Avi Efrat and Belinda to speak through the trials and tribulations of family hardships, to the immense success of Bellinda’s journey being an artist.
Art, family photos, and the actual interior of a space is a direct correlation with the influence of your mood. Art is a critical aspect of a space, an extension of an individual's personality, as well as style, however, many people still think it is an expensive idea to venture into. Join Avi in breaking down the misconceptions of art and how accessible it actually is!
Everyone in life suffers from stress, however how you harness your stress is what can help you succeed. Avi shares his tips and tricks on how he manages his stress in order to succeed in his everyday life. Tune in now to uncover some ideas to manage your stress levels.
Networking seems like a daunting concept, however, once you start it creates a snowball effect within your connections and business. In this episode, Avi explores the benefits and intricacies of forming a network and what this means for you as a business owner.
Join Avi Efrat in exploring how to build your brand as an artist. Find your core message, understand your own artistic expression to create an identity, and collaborate with others. Building your brand takes time, but once you have consistent momentum with these fundamental ideas you will be able to create a distinct brand!
Are you someone who is considering starting a business, but do not know where to start? This episode Avi shares his tips on how to build a small business from scratch. Be passionate, be committed but drop the idea of perfectionism.
Welcome to the first episode of The Art of Business with Avi Efrat. In this episode, Avi unpacks the backstory of how his life led him to start Fantastic Framing, coming all the way from Israel to becoming a university student at UTS in Sydney. Tune in each week to see how each step led to him becoming a business mogul.