Event Expert: Recent Episodes
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In the final episode of Season 1, Annie talks about what to do if things go wrong with your event. She shares what to do in the moment if there are visible problems occurring in front of your guests, and what to do after the crisis to maintain your relationships and keep your reputation intact.
For more information, visit annietoth.com
This week’s episode features the journey to create Sponsorship Kit, and my five-step process for how you can get amazing sponsorship partners for your own live event, special project, or organization.
For more information, visit annietoth.com
Every superhero has an origin story. In this week’s episode, Annie shares her own. Not as a superhero (she wishes…), but as an expert in VIP events and event sponsorships. In this episode, you’ll learn how Annie got started and how she learned that relationships are at the heart of creating meaningful sponsorship deals.
For more information, visit annietoth.com
This week's episode is all about swag bags. I’m generally not a fan, but when done really well, swag can be an impactful way to promote your company and future events. In this episode, I outline what makes great event gifts and what you should avoid at all costs. For more information, visit annietoth.com
This week’s episode is all about creating VIP ticket tiers. In this episode, I share the 3 pillars of VIP experiences, including ways you can activate these pillars for your own event.
For more information, visit annietoth.com
This week's episode is part 2 of our ongoing conversation about picking the best event venue.
In this episode, we’re going to narrow in on picking a venue by settling on your macro location and assessing the infrastructure. I’m going to talk about the top things you need to consider when picking a host city for your event, and then I’ll cover the major infrastructure points your venue needs to have so you can pull off a successful event.
For more information, visit annietoth.com
This week’s episode is all about picking the appropriate venue for your event. In this episode, I talk about the things you need to know about your event before you shop for your venue, some big-picture considerations to help narrow down the search, and the different venue types you should be exploring. I also make the case for avoiding hotels in your venue search.
For more information, visit annietoth.com
This week's episode is all about doing your research to make sure you’re developing an event that will hit your target market and stand out amongst your competitors.
In this episode, I’m going to dive into market research and positioning. I share 3 valuable topics:
- A primer on market positioning
- The two types of market research you need to do before you launch your event
- I analyze the market positioning of two existing events from popular business coaches with similar audiences who are promoting their events right now
For more information on the host and the podcast, visit annietoth.com
This week's episode is part 2 of our ongoing conversation around creating profitable events.
In this episode, I’m going to dive into the second half of profitability: managing costs. I’m going to talk about 4 ways you can reduce or cut costs so that you can take better advantage of your resources and make sure you’re hitting the sweet spot between revenue, expenses, and profit.
For more information, visit annietoth.com
For the Event Budget template, visit https://skilled-thinker-2793.ck.page/products/event-budget-template
What goes into creating profitable events?
I’m going to give you 3 levers you can pull to bring in revenue into your event, and we’ll dive into each of these with examples of how you can fully maximize each mechanism.
In this episode, we talk about planning for the guest experience outside of your event program content.
For more on event consulting or to sign up for the Event Foundation Challenge, visit annietoth.com
Welcome to the Event Expert Podcast! In our first episode, meet your host, Annie Toth.
For more information on Annie Toth Consulting and to get on the email list, visit annietoth.com