It's Not That Complicated with David Hagan: Recent Episodes
David Hagan
It’s Not That Complicated with David Hagan is a weekly podcast with new guests in each episode discussing hot topics in the new home industry and related fields. David interviews leaders in homebuilding, sales and marketing, mortgage lending, and real estate. The It’s Not Complicated Podcast will help you develop new strategies, tactics, and disciplines in order to meet and exceed your goals for you and your teams, regardless of the industry you’re in.
In this episode of It’s Not That Complicated, David Hagan sits down with Sarah Titus, Director of Marketing at Eastbrook Homes—a leader whose energy, heart, and influence leave a lasting impact on everyone she meets.
They dive into how a simple challenge from a teacher to “just show up” shaped Sarah’s journey—and how showing up intentionally, day after day, can elevate leadership in the homebuilding industry. Sarah shares actionable insights on mentorship, mindset, empathy, and daily reflection practices that empower leaders to grow authentically and improve consistently.
What if we told you that warranty is just the beginning of the customer journey?
In this episode, David sits down with Kyle Erdman, VP of Sales at Foundation, to talk about what it really takes to earn—and keep—a customer for life in today’s homebuilding market. Kyle shares game-changing insights from his career at Zillow to Foundation, including how builders can turn touchpoints into trust, digitize the homeowner experience, and make buyers feel genuinely seen, long after the sale.
If you lead a homebuilding team and want to elevate your buyer experience from good to unforgettable, this is your episode.
Tired of traditional marketing tactics falling flat? Join David Hagan on It's Not That Complicated as he welcomes back personal branding expert Kait LeDonne to delve into the critical role of personal branding for homebuilding leaders. Uncover the proven framework for integrating individual narratives with your corporate brand, creating a powerful synergy that resonates deeply with today's skeptical buyers. From identifying your ideal platform to crafting compelling content ratios, this episode offers a practical roadmap to transform your sales force into authentic brand ambassadors, fostering trust and accelerating your market influence. Listen to unlock the future of your homebuilding brand.
"What if your sales team could become a free megaphone for your homebuilding brand?"
In this eye-opening episode of It’s Not That Complicated, host David Hagan sits down with social media and branding expert Kait LeDonne to crack the code on leveraging personal branding in the homebuilding industry.
You’ll discover:
- Why corporate brands need their employees’ personal brands to thrive (hint: it’s the “Trojan horse” of modern marketing).
- How to turn sales teams into a no-ad-spend-required growth engine (even for national builders).
- The #1 mistake homebuilders make with social media—and how to flip it into a competitive edge.
Whether you’re a division president, onsite sales pro, or founder, this conversation will change how you think about branding—and where your next sale comes from.
Listen to Part 1 now—and don’t miss Part 2 for Kait's actionable playbook!
🔗 Connect with Kait: kait@kaitledonne.com | LinkedIn
In this episode, I’m joined by the dynamic Shari Morton, Chief Growth Officer at Shared Drive, who’s rewriting the rules for online sales success in the homebuilding industry. We break down the end-to-end customer journey—from first contact to post-close service—and how OSCs can drive conversions and referrals. With stories, humor, and straight talk, this episode offers something different: a full-spectrum view of where sales and service meet. Listen in and level up.
We’re going deep in this powerful episode with Cory Charles, the high-energy sales coach and founder of The Superhero Mindset. Cory shares his transformation from onsite new home sales agent to national trainer, delivering truth bombs about what real success in this industry looks like. This one’s different—it’s raw, real, and packed with motivation for anyone who wants to level up in life and leadership. Trust me—you’re going to want to hear this.
Today's episode is something special: an inspiring conversation with Alyssa Titus, Director of Marketing at Schell Brothers, a powerhouse homebuilder in Delaware. Alyssa shares how choosing happiness — literally — became the foundation for building a thriving company culture and winning brand. From boosting web traffic with community magic like Schellville to fostering authentic customer relationships, this episode is full of energizing takeaways. Tune in and get ready to smile!
Is your CRM helping or hindering your sales success? In this episode of the It's Not That Complicated podcast, host David Hagan sits down with Heidi Schroeder, Senior Business Consultant at ECI Software Solutions, to unravel why a well-implemented CRM is essential to homebuilder success. Together, they explore how the right technology can transform complicated sales processes into clear, manageable, and profitable strategies. Discover practical insights into maximizing your CRM, why chasing the latest tech trends without mastering the basics could be holding you back, and what it takes to create frictionless experiences for both your team and your customers. If you're a leader in homebuilding, this episode will empower you to rethink your approach to technology, simplify your systems, and regain control.
Key Takeaways:
- Why your sales success won't surpass your CRM mastery.
- How to recognize if you have a technology problem or a people problem.
- Practical tips to optimize your CRM and boost team productivity.
- Balancing innovation with fundamental practices in homebuilding sales.
In this special solo episode, I’m kicking off a brand-new series: "The 10 Essentials Every New Home Sales Team Needs". This is the foundation I’ve been sharing in high-impact builder meetings across the country, and the response has been overwhelming!
Whether you’re in new home sales or a related industry, these 10 must-haves are shaping how top teams sell in 2025. These are real, tested insights that I’ve been using in coaching and consulting conversations, and now I’m bringing them to the pod. You’ll walk away with clarity on what your team needs right now.
Tune in for the full overview—and if you’d like to see them visually, email me at dhagan@salesuncomplicated.com for the infographic.
Growth in your career isn’t always about moving up—it’s about moving forward. Beth Byrd, now VP of Sales at Anewgo, knows homebuilding inside and out, and now she’s bringing that expertise to homebuying technology at Anewgo. In this episode, we talk about the role of AI in home sales, the importance of builder-buyer engagement, and how to maximize marketing dollars. Plus, she shares her insights on leadership, patience, and taking the right steps forward. Whether you’re in sales, marketing, or leadership, this is one conversation you don’t want to miss!
In this special episode, David welcomes sales expert Ryan Taft, author of Storygetter and founder of Impact Eighty-Eight, who shares his biggest lessons on communication, curiosity, and emotional intelligence in the homebuilding industry. Ryan unpacks why sales are won and lost on the little things and why being genuinely interested in people beats any sales script. Plus, we discuss the "traffic light rule" and why most salespeople talk themselves out of deals. If you want to master the art of influence, this is one episode you can’t afford to skip!
When it comes to marketing in home improvement, Bridget Cramer has cracked the code. As the Director of Marketing at Lindus Construction, she’s helped turn satisfied customers into raving fans—all through the power of authentic content, strong branding, and real-time engagement. In this episode of It's Not that Complicated, we break down the strategies that make Lindus stand out and how they’ve built a business based on trust. Ready to level up your marketing? Tune in now!
What happens when innovation meets homebuilding? David Hagan welcomes Karyn Bonder, VP of Business Development, Builder Sales and Marketing at Zonda, to explore the intersection of consumer preferences, advanced technology, and builder strategies. Karyn dives into tools like UTour and explains how AI and data insights are driving industry success. With her unique blend of experience and foresight, Karyn delivers a compelling roadmap for future-ready builders.
Don’t miss this episode of It's Not that Complicated podcast—tune in now and get inspired to transform your approach!
Join us for an engaging episode with Kevin Weitzel, head of business development at Outhouse and a homebuilding industry veteran. Kevin and David discuss the unexpected power of printed marketing, why sales success often relies on mastering fundamentals, and how tools like interactive floor plans can engage customers in new ways. This episode is packed with insights for homebuilders looking to maximize both classic and modern approaches to connect with customers. Listen now to hear strategies you can put into action right away!
David Hagan sits down with Chris Hartley, Vice President of Sales for K. Hovnanian Homes, and a true leader in homebuilding and sales, to uncover the magic of a fulfilling sales career. Chris shares the philosophies that guide him, from the importance of heart, positive attitude, and effort to the joy of building “dream boxes” for families. His story is a celebration of passion, purpose, and positive change, making this episode a source of inspiration for anyone looking for greater meaning in their professional life.
David Hagan welcomes the phenomenal Alaina Money-Garman to the podcast! As founder and CEO of Garman Homes, Alaina turned a career pivot into a thriving business that’s transforming homebuilding in North Carolina. She talks candidly about the power of passion, resilience through downturns, and creating a customer experience that exceeds expectations. Don’t miss this unique deep dive into what makes Garman Homes stand out!
What’s the secret to hitting your sales targets month after month? According to David Hagan, it’s all about staying proactive and mastering the sales funnel. In this episode of It’s Not That Complicated, David offers up his expert advice on how sales agents and leaders alike can sharpen their prospecting skills and improve their conversion rates. With a clear, numbers-driven approach, he shows that hitting sales goals is simpler than it seems. Catch this episode and learn the formula for increasing your results!
In this engaging episode, David Hagan sits down with Greg Bray from Blue Tangerine to delve into the pivotal role of digital marketing in the homebuilding industry. Greg outlines how buyers’ habits have changed post-pandemic, the importance of transparency in pricing, and how to strike a balance between online sales and personal interaction. Don't miss this informative discussion as Greg offers practical advice on streamlining the customer journey and fostering trust online.
In this special solo episode of It's Not That Complicated, host David Hagan shares invaluable insights on how to transform aged leads into valuable sales opportunities. David emphasizes that while 90% of your old leads may seem like junk, the remaining 10% are pure gold. With over two decades of experience in new home sales, David outlines the practical steps to proactively work those dormant leads, increasing sales in today’s market. Tune in to discover the “gold” in your CRM and boost your sales numbers. Don’t miss out on this powerful strategy!
Join us for a special episode of It's Not That Complicated with Haley Naebig, a trailblazer in the homebuilding industry. From her start in roofing to her current role as Director of Sales at NoviHome, Haley shares her journey and the innovative strategies she’s using—such as custom apps—to transform buyer experiences and cut costs for builders. Discover how discipline, creativity, and a passion for sales have fueled her success. The episode also touches on the significance of consistent prospecting in sales, even though it's often disliked. A must-listen for anyone looking to succeed in homebuilding and beyond.
Join David Hagan as he welcomes Mollie Elkman, a second-generation leader in the homebuilding industry and a champion for women in construction. Mollie dives into her path from advertising in hospitality to transforming Group Two into a cutting-edge marketing firm for builders. Hear how she’s using her talents to drive change with The She Built Foundation, a nonprofit aimed at inspiring girls to explore careers in construction. This episode is packed with insights on leadership, legacy, and the power of culture. Listen now for a truly inspiring episode!
In this episode of It’s Not That Complicated, David Hagan sits down with Matt Baehr, Director of Homes for Hope, for a truly inspiring conversation. Homes for Hope is not your average charity—it's a movement that leverages the homebuilding industry to combat global poverty through microfinance, all for the glory of God. Matt explains how their unique approach empowers communities by offering them a hand-up rather than a handout, ensuring long-term impact. Tune in to discover how this initiative is creating sustainable change across the globe, and how you can be part of it.
In this episode of 'It’s Not That Complicated,' David Hagan chats with John Lee, CEO of Anewgo, about the transformative power of AI in homebuilding. John reveals how his company is using AI to eliminate pain points in the home-buying journey, making the process as seamless as possible. Learn about the exciting technological advancements that are setting new standards for the industry. This conversation is a must-listen for anyone interested in the future of real estate technology.
What if the secret to skyrocketing your sales isn’t spending more on marketing, but bridging the gap between your marketing and sales teams? In this episode of "It's Not That Complicated," host David Hagan dives into this pivotal question with Beth Russell of Do You Convert, a veteran marketing coach and expert in the home building industry. As they explore the nuances of converting leads into actual sales, Beth reveals why accountability, collaboration, and a touch of kindness might be the game-changers your business needs. Get ready to unlock your team's potential and join us for this insightful podcast!
Are you facing challenges in growing your business and don't know where to start? If so, you've come to the right place! In this episode of the It's Not That Complicated Podcast, David Hagan interviews Mike Kovak who is a successful entrepreneur and business coach at one of the largest real estate investment franchise businesses in the country. Mike has had tremendous success in multiple sectors and will share practical insight on how you can achieve strategic growth regardless of the industry you're in. Pull up a seat, grab your notebook and pen, and join us for the podcast now.
In this episode of The It's Not That Complicated podcast, Sam Bass leans into his 40 years' experience in new home sales & new home sales leadership in order to give great practical advice on how to coach your sales team for success in any market.
In this episode Ben Marks from Melinda Brody and Company reveals the inner workings of secret video shops used to evaluate new home sales agents. Discover how these covert operations help assess sales performance and improve customer satisfaction in the new construction homes market. Listen now and discover how video shops can elevate your new home sales effort!
In this podcast episode Anya Chrisanthon, the chief communications officer for Anewgo, explains interactive visualization in new home sales. Hold onto your hat, this is super-awesome, next-generation kind of stuff! Listen Now!
In this podcast episode Lisa Parrish, the producer of the Nationals Award Gala, shares the importance of recognition for the hard work put forth in the home building industry.
In this podcast episode Carol Morgan, Principal of Denim Marketing and the Atlanta Real Estate Forum, talks about the importance of having cohesiveness in marketing and homebuilders standing out in the things that are authentically unique to them.
In the latest episode of "It's Not that Complicated," Jaime Chastain emphasizes the importance of playing the long game and prioritizing customer experience in sales. She shares how building enduring relationships and delivering exceptional experiences can drive success in a competitive market.
In this episode, Tina Hughes shares her expertise as a Business Development Manager at Element Home Loans and former VP of Sales at Smith Douglas Homes. Tina offers practical insights on building relationships, adapting to market changes, and overcoming challenges in the real estate and mortgage industries. Her advice serves as a valuable guide for professionals navigating complexity in these fields.
In the latest episode of the "It's Not That Complicated" podcast, Jonathan White, division president for Meritage Homes in Atlanta, shares the secrets for sucess for home building companies, large and small. He highlights the importance of understanding buyer preferences, emphasizing unique features like high-end design and energy efficiency. Jonathan stresses transparent communication and trust-building, offering valuable advice for both seasoned professionals and newcomers. Listen now!
In this episode, Kevin Corsini shares invaluable insights for sales success in the real estate industry. He emphasizes the importance of trust, empathy, and effective communication in building strong client relationships. Kevin and host, David Hagan, also explore the integration of technology and traditional methodologies in driving sales performance. With practical advice for sales professionals, this episode of the It's Not That Complicated Podcast is a must-listen for anyone seeking to excel in the dynamic world of real estate sales. Tune in for expert tips and inspiration!
In this empowering episode of "It's Not That Complicated," host David Hagan engages in a thought-provoking conversation with Quint Lears, a distinguished motivational speaker, trainer, and coach in the Home Building and Real Estate industries. Quint shares profound insights on creating a competitive difference in the real estate sector, emphasizing the importance of aiming for greatness rather than mere survival. The discussion also explores the profound philosophy that money won't make you happy, but being happy will make you money. Quint Lears provides practical advice and inspiration for individuals looking to excel in the competitive world of real estate, offering a unique perspective on success and happiness that transcends traditional notions. Tune in for a journey of self-discovery, motivation, and valuable strategies to navigate the path to both professional and personal fulfillment.
In this episode of the "It's Not That Complicated" podcast, you’re invited to an enlightening discussion with Jason Forrest, renowned author of "Warrior Selling" and the driving force behind Forrest Performance Group. We will delve into the transformative realm of emotional selling and the profound impact of intentional thinking on sales success. Jason shares valuable insights on the significance of our intentions, the commitment to follow through, and the necessity of having candid conversations about your competition. Forrest Performance Group's expertise in sales recruiting and training adds a layer of practical wisdom to the conversation. Discover the art of truly seeing things as they are and unlocking the keys to sales mastery. This episode is a must-listen for anyone in the sales profession seeking strategies to elevate their game and achieve lasting success.
In this episode of "It's Not That Complicated," David Hagan, the founder of Sales Uncomplicated, engages in a compelling conversation with Candace Decker, a powerhouse in the real estate industry. Candace, who wears multiple hats as a real estate team leader, investor, social media influencer, and coach, shares her journey and invaluable insights.
Listeners are in for a treat as David delves into Candace's experiences, extracting wisdom from her successes and challenges. From her strategies for thriving in real estate to her role as a social media influencer, Candace provides a unique perspective tailored for sales professionals and leaders in the field. This episode offers a rich blend of practical advice, industry anecdotes, and motivational gems.
Tune in to gain a deeper understanding of the dynamic world of real estate, as David and Candace navigate through topics that resonate with both seasoned professionals and those aspiring to make thier mark in the industry. "It's Not That Complicated" delivers another episode packed with actionable insights and inspiration for sales enthusiasts in real estate and homebuilding.
Amy Druhot is the Vice President of Sales for Eastwood Homes’ Richmond, VA Division. She currently serves as the President for Professional Women in Building in the Home Builders Association of Richmond, and she serves on the Executive Leadership Team for The House That She Built.
Amy wears a lot of hats, and she has a lot of passion for the people around her and for the opportunities that come her way to affect change. We are honored to have Amy Druhot as our guest on the latest episode of the It’s Not That Complicated podcast.
In this episode, you’ll be inspired and encouraged to think about having a positive mindset in a whole new light. Amy shares incredible insight on how we can be proactive in developing and maintaining a positive mindset and why it's so important that we do in new home sales and new home leadership. She’ll reveal the importance of being brave to grow your organization and she’ll talk about the great work they’re doing at The House That She Built. Plug in and listen now, you’ll be glad you did.
Today's homebuilders must have fresh methods, up-to-the-minute strategies, and contemporary tactics to be able to triumph over this new world and create teams that can prosper in it. Myers Barnes delivers those essential tools in big, bold ways that ensure success. And he delivers them with substance, not with fluff or theory. What he says not only makes sense but is "doable" and has proven results. Join David and his very special guest, Myers Barnes for this insightful interview.
Jason Harper is the VP Sales at Hunter Quinn Homes in Charleston, SC. They are a market leader and have caught the attention of production homebuilders from across the country. They pride themselves on the homes they build, the customer experience they provide, and the culture they have built in their organization. Jason is a big part of all three of those elements. He spoke at the 2023 International Builder's Show in Las Vegas. In this episode, he gives great time-tested advice on how to sell homes in a tough environment. Others teach sales and leadership from the outside, even with years of experience, but sales leaders like Jason are in the middle of it on a day-to-day basis and he offers great insight on today’s challenges and shares with you how to find success. You’ll benefit from this episode if you’re leading a homebuilding company, leading a sales team, or selling in a new home community. Listen now. You’ll be glad you did!
There are few people in any industry who have the experience that Bob Schultz has. Bob is an award-winning, internationally known trainer, speaker and consultant with more than five decades of new home sales experience. He is often featured on the largest stages and in the most read publications in the homebuilding industry. Listen to this episode as Bob speaks to David about the essentials for success in new home sales.
Our guest on this episode of the podcast is Kimberly Mackey. Kimberly is a highly sought-after speaker, trainer and consultant who has been working with homebuilding companies all over the country. She knows what it takes to maximize your sales team. As the founder of New Homes Solutions and the co-host of The Sales & Marketing Power Hour, Kimberly brings over two decades of experience as a senior-level executive in the residential home building and real estate industry. She has earned a reputation as the “expert with real-world SOLUTIONS” in a competitive and rapidly changing sales environment. Join us as Kimberly shares valuable insights on how to build profitable systems in your business.
Listen to this week's episode as we meet Barrett Davis, CEO of NterNow. Barrett explains how real-time data can reveal the shopping habits and emerging trends of today's homebuyers. He explains how NterNow enables homebuilders to open early for business, even before their sales team arrives for the day, and to stay open late, long after the sales team has left for the day. NterNow also allows homebuilders to open for business in one community while the sales agent is busy in another community. On demand touring is becoming more popular with home buyers, especially in the past few years. Join us as Barrett explains the benefits of Tour on Demand technology.
Join us this week to hear from acclaimed national sales trainer, Roland Nairnsey. Roland recently published the book, Mastery of Selling for New Homes. In this episode of It's Not That Complicated, Roland speaks to David about the importance of sales training for homebuilders. You'll discover why ongoing sales training is necessary in any market, and why it is crucial in a down-shifting market. Roland talks about asking for the sale, learning how to negotiate, and other vital sales skills. listen now!
Randy McMichael is the managing partner and a Founder of McMichael and Gray, P.C., one of the largest real estate law firms in the Southeastern United States. McMichael and Gray serves thousands of homeowners each year and many of the largest homebuilders in the nation as thier preferred closing attorney. Randy joins the podcast this week to talk about how to find success in your business. His insight will help whether you're running a hotdog stand or a thriving law firm. Listen as he shares his experiences on how to develop a great company culture. Randy is a trusted source on all matters related to real estate, development, and homebuilding. He was recently invited to be the featured keynote speaker to thousands of real estate leaders at a national gathering in California for the largest real estate company in America. You'll be glad you listened to this episode of The It's Not That Complicated podcast.
David Hagan interviews Leah Fellows, National Online Sales Counselor Trainer, Coach & Consultant and Founder of Blue Gypsy, Inc. Leah shares valuable insight into creating a comprehensive online sales effort the right way. Leah has been working in the homebuildng industry for almost twenty years and is a regular on the national stage in conferences and conventions.
In this episode, David is joined by Kevin Oakley, managing partner at Do You Convert, a company that helps home builders and developers with their online sales and marketing. Kevin shares great insight into the necessary trade offs and balance required for homebuilders and thier marketing strategies.
In this episode David Hagan interviews his oldest daughter, Katelyn, an onsite agent, with more than ten years of experience in new home sales. Katelyn shares how her early pursuit of a Bachelor of Fine Arts degree and experience in stage acting in college helped prepare her for new home sales. She also shares about her appreciation for a sales process. One of the biggest take aways from this conversation is when Katelyn says, "It feels weird not to ask for the sale." Listen to this and other insights from an onsite sales pro.
Join David Hagan and Sam Bass, VP of Sales for Rockhaven Homes as they discuss how to deliver an extraordinary customer experience for new home buyers.
Join David Hagan and his guest, DeAnn Ellis for great insights into the mortgage market. What makes a great lender partner for homebuilders? What questions should the homebuyer be asking of thier mortgage provider, especially in this market? What are the differences for mortgages for new construction? Listen to this episode of It's Not That Complicated with David Hagan for all these answers and more.