The Selling Local Podcast W/ Tyler Carlson: Recent Episodes
Tyler Carlson
Tyler Carlson is the Co-Founder of Resquared, a YC-funded Tech Company.
He specializes in connecting professionals with local businesses. Tyler has sold $5M+ worth of SaaS Products! He has worked with some of the world's largest brands like Burger King, Kroger, Subway, and more. In co-founding Resquared he’s used his learnings to help people trying to sell on a local level.
On Selling Local, he speaks with both small business owners and business professionals. You’ll hear both sides of their stories, and how they connected with each other. Listen and learn how you can Sell Locally!
Joseph Halsbanand commercial real estate. He highlights his success with cold calling and offers insights on how others can achieve the same results.
Learn more about:
- Why building trust and making business owners feel comfortable in the first 10 seconds of a phone call is crucial for success in sales.
- Addressing objections by understanding the business owners' concerns and offering solutions can help overcome resistance.
- Persistence in follow-ups is key to converting leads into hot leads and ultimately closing deals.
- Staying organized and focused on the next yes is important in maintaining a successful sales pipeline.
- Never giving up, continuously learning and growing, and maintaining a positive mindset are essential for success in sales.
In this episode, Chandler Reed, a local business owner and consultant, shares his journey of acquiring a lighting contractor and retrofitter business.
Learn more about:
- Tips for starting as a small business owner
- What captures the attention of local businesses
- How to determine if a salesperson genuinely cares
- Chandler's experience in acquiring small businesses
- Building trust in business
- The difference between a good and bad business broker
Wenter Shyu is the Co-Founder of Third Culture Bakery, home of the Original Mochi Muffin®, and other foods and drinks inspired by our upbringing as Third Culture Kids – kids who grew up in a culture different than that of their parents.
In our 22th episode, learn more about:
- After falling in love in Berkeley, CA, how Chef Sam Butarbutar and Wenter Shyu started a bakery journey together.
- The importance of knowing something about the small business owner you're reaching out to.
- How to avoid a bad first impression as a salesperson.
- What they consider when looking for new vendors.
- Real examples of effective emails and sales pitches that they received from salespeople.
Subscribe to Resquared Newsletter to receive exclusive weekly content about our podcast episodes, sales, marketing, and prospecting small business owners in your inbox.
In our 21st episode, we talk with Jason Venters, founder of Milk Belly Bakery!
Learn how Jason and his wife started their business, earned a Michelin star, gained more than 10k followers on Instagram, and discover how you can better sell locally through their point of view.
If you enjoyed our chat, subscribe to the Resquared Newsletter to receive exclusive content in your inbox!
In our 20th episode, we talk with Paul Daniels, founder of PAPERtrail Bike Cafe. Located in Philadelphia’s Wissahickon Valley Park, PAPERtrail offers wrenches, espresso-based drinks, and locally sourced baked goods and snacks.
Learn more about:
- How to earn the trust of local business owners.
- The importance of building a community with local owners in your area.
- Why a product is not just a product, but the whole team behind it.
If you enjoyed our chat, subscribe to the Resquared Newsletter to receive exclusive content in your inbox!
In our 19th episode, we talk with Rob Druce, an Account Executive at RingCentral, focused on small businesses.
Learn more about:
- The importance of building relationships with partners, end-users, and gatekeepers.
- The value of not filling the dead silence and giving people time to process.
- Asking great questions that many sales reps overlook.
If you enjoyed our chat, subscribe to the Resquared Newsletter to receive exclusive content in your inbox!
Our guest for this episode is Zamanta Archibold, a small business owner and founder of Za Yoga with over 16 years of experience. She specializes in yoga, breathwork, and meditation and travels the country to share her expertise.
In this episode, you'll hear:
- Zamanta's insights on the best and worst sales pitches she's come across.
- What catches Zamanta's interest when it comes to products and services.
- How putting your soul into your approach can be a game-changer.
Thanks for tuning in! Don't forget to subscribe for more captivating local business stories.
This week, we sat down with Andrea De La Garza, owner of Denver Barre Collective, a barre studio in the Lohi neighborhood of Denver, CO.
Hear from Andrea:
- Her journey into small business ownership & the connections that helped her grow a thriving business
- How a fellow mom won her business by reaching out with empathy & respect
- Her recommendations for the hottest small businesses to check out in Denver!
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
This week, we sat down with Steve Tripp, owner of The Top Strength Project, a strength training gym in Providence, Rhode Island.
Hear from Steve:
- The importance of genuine relationships in the small business community
- How he navigates sales pitches and marketing emails
- His entrepreneurial mindset that made him one of the top gym owners in Rhode Island
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
This week, we sat down with Kelly Cornelison, owner of Houston's premier dairy-free, gluten-free bake shop, Bare Bakery.
Hear from Kelly:
- Her story turning her side gig into a world-class baked goods brand
- Why good follow-up is so critical for salespeople who work with small businesses
- Examples of how to effectively use empathy & personalization in sales outreach
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
This week, we sat down with Anh Dang, owner of high-end nail salon InstaBeauty based in Brentwood, California.
Hear from Anh:
- His story going from chemist to business owner & nail technician
- How he cultivated a world-class customer experience at InstaBeauty
- What catches his eye when salespeople come knocking at his door (or his inbox)
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
This week, we sat down with Matt Ashton, Owner of Lekko Coffee, a Cleveland-based artisanal coffee shop. We spoke to Matt about:
- His journey from musician to business owner & entreprenuer
- How he empathizes with small business vendors as a wholesale seller himself
- The selling methods that make him more likely to respond and connect
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
This week, we sat down with Mary Jane Bischoff, Owner of You Glow Spray Tan, the #1 rated spray tanning salon in Tampa. We spoke to Mary Jane about:
- Her journey going from spray painting airplanes to spray tanning
- What it takes as a business owner to be the #1 rated in your category
- The selling methods that make her more likely to respond and connect
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
In this week's episode, we celebrate 10 episodes of The Selling Local Podcast!
Tyler shares his top five takeaways from speaking with local business owners and those the serve them, including:
- The benefits of participating in your local Chamber of Commerce
- The importance of listening and being humble
- How to follow up with finesse
- Getting your timing right in the sales cycle
- The magic of the "tell me someone" referral cycle
Thanks for listening and please like, share, and subscribe if you enjoyed this episode!
This week, we sat down with Carly Cordovano, Senior Partnership Director at Opus Training, a training platform designed for the restaurant frontline workforce. We spoke to Carly about:
- Understanding restaurant culture
- Connecting with local restaurant owners
- Positioning yourself as a true partner to earn respect from prospects
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
This week, we sat down with Lash Hairston, Principal Broker at Carolina Commercial to learn:
- How he closed a deal in the small town of Winona, MS by getting to know the locals
- How to get your foot in the door with elected officials
- His top tips for cold calling!
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
This week, we sat down with Jordan Johnson, founder of farm-to-table restaurant Naked Farmer to learn:
How he expanded from 1 to 4+ locations The difference between good and great customer service His advice for working with small business owners
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories.
Welcome to Episode 7 of The Selling Local Podcast! This week's special guest is Audrey Perez, Owner of Mr. Empanada in Tampa, FL! Here are some highlights to look out for in this week's episode:
- How salespeople and vendors should approach local business owners
- Lessons learned from working with family
If you enjoyed this episode, please like, subscribe, leave a review, and stay connected to hear more local business stories.
Welcome to Episode 6 of The Selling Local Podcast!
This week's special guest is Jaime Eljach, Owner of Jeljach Laundromats in Queens, NYC!
Here are some highlights to look out for in this episode of The Selling Local Podcast:
- Jaime's Local Business Start
- The genuine approach that sold him instantly on his current soap vendor
- Jaime's Advice on "Being Human" in your interactions as a business owner
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories!
Welcome to Episode 5 of The Selling Local Podcast! This week's special guest is Amro Fadel, Director of Real Estate Strategy & Market Research at Burlington Stores, Inc. and also the Owner of Coffee Malem!
Here are some highlights to look out for in this episode of The Selling Local Podcast:
Amro's Local Business Start and Story
What works in his follow-up strategy with customers/clients
Amro's go-to coffee order as a coffee expert
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories!
Welcome to Episode 4 of The Selling Local Podcast! This week's special guest is Andi Graham, CEO of Big Sea. Here are some highlights to look out for in this episode of The Selling Local Podcast:
- Andi’s pacman rule
- How to use free training through your local chamber of commerce to increase your book of business
- The importance of picking a niche early in establishing your business
Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and stay connected to hear more local business stories!
Welcome to Episode 3 of The Selling Local Podcast! Here are some highlights to look out for in this episode of The Selling Local Podcast: How Beau Uses Referrals to Get Local Business Clients Meagan’s SMB Story - From making ends meet to owning her own business Meagan’s Do’s and Don'ts of Selling to Local Businesses - Don’t Blast! Thanks for watching! If you enjoyed this video please like and subscribe to hear more local business stories.
In the second episode of The Selling Local Podcast, Tyler speaks with Jodi Rapaport. She is the owner of My Big Finds, a vintage local business store. Based out of Maryland, she knows how to run a successful and community-oriented local business.
In this episode, they talk about her founding story, how businesses should approach selling products/services to a local business owner, and the growth of her business from a pop-up shop to a community staple.
Thank you for listening and don't forget to subscribe!
In the first episode of The Selling Local Podcast, Tyler speaks with Skylar Jones. She is a leasing representative at Kimco Realty. Based out of the Baltimore area, she’s amassed a knowledge of wealth and an understanding of leasing retail spaces to local business owners.
In this episode, they talk about one of her favorite local businesses she’s sold to, her outlook on nurturing relationships as a professional, and even some of her favorite local businesses and restaurants!
Thank you for listening and don't forget to subscribe!