Earth Your While: Recent Episodes
Jack & Ellie
Join Jack and Ellie from Reuseabox as they chat to industry experts and sustainable business leaders as they try to uncover the simplest ways to make your business better for the planet.
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What if the most powerful climate work happening right now is buried in spreadsheets, smart meters and standards committees?
In this episode, Jack and Ellie chat with Andrew Griffiths, co-founder of the Carbon Accounting Alliance and Director of Policy & Partnerships at Planet Mark. Andrew lifts the lid on a fast-growing global community of carbon accountants who quietly underpin the net zero transition for more than 200,000 organisations worldwide.
From the Wild West of early carbon footprints to building shared standards, professional qualifications and automated data flows, Andrew explains why good carbon accounting is to climate action what financial accounting is to business survival, and why SMEs must be part of the story.
Topics covered include:
- What carbon accounting is and why it matters to every business
- How and why the Carbon Accounting Alliance exploded globally in 3 years
- The data headache: suppliers, smart meters and open carbon data
- Professionalising the sector with shared standards and qualifications
- Real-world stories: from knife-crime medals to low-carbon industry shifts
- How better carbon data unlocks green finance and de-risks businesses
Music by Stock_Studio from Pixabay.
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What if loneliness isn’t a personal failing, but a human signal we’ve all been taught to ignore?
In this episode, Jack and Ellie chat with Hannah Beatrice from Marmalade Trust, the award‑winning UK charity behind Loneliness Awareness Week. They explore what loneliness really is (and isn’t), why it’s not just “an old people at Christmas” issue, and how workplaces and communities can design for genuine connection.
Hannah shares the story of Marmalade Trust’s beginnings with one Christmas lunch in Bristol, how that’s grown into a global campaign reaching millions, and why understanding loneliness as a natural emotion, like hunger or thirst, is the first step to tackling it.
Topics covered include:
- What loneliness really is (and why it’s not the same as being alone)
- The stigma and shame that stop adults talking about feeling lonely
- Key life moments that trigger loneliness
- Why 16–24 year olds are now the loneliest age group in the UK
- How hybrid/remote work can impact connection and what helps
- Practical ways employers and communities can reduce loneliness
Music by Stock_Studio from Pixabay.
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What if real climate power isn't with politicians or protest groups, but with the millions of quietly worried people who don't know where to start?
In this episode, Jack and Ellie chat with Karen Jaques from the Climate Majority Project, an initiative on a mission to mobilise the silent majority into meaningful, local, collective climate action.
Karen shares how years working with business leaders, and watching climate risk creep into every supply chain, pushed her to focus on resilience, community and "don't try this on your own" climate action.
From neighbourhoods bulk retrofitting homes and building their own wind turbines, to teachers talking honestly with kids, to businesses asking to be more regulated, this episode explores a radically practical, deeply human approach to climate action.
Topics covered include:
- The “silent majority” who care but feel stuck
- How to depolarise climate action and welcome everyone
- The Safer campaign and people-led local projects
- Real UK stories: retrofit streets, community wind turbines
- Why facts alone fail and what to do with climate anxiety
- How local action builds pressure for national change
Music by Stock_Studio from Pixabay.
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What does it take to build a genuinely sustainable drinks brand in a world still driven by price, convenience and big FMCG players? And can purpose, transparency and good sourcing really survive contact with supermarket shelves?
In this episode, Jack and Ellie chat with Will Englander, founder of The Root Co, a ginger-focused drinks brand on a mission to do right by people and planet.
Will shares how a near-death experience and a growing frustration with overly sweet, over-processed ginger drinks led him to create a simple, fiery ginger beer with just five ingredients.
From single-farm sourcing in Tanzania and cycling ginger beer around London, to negotiating with supermarket buyers and grappling with consumer behaviour, in this episode, Will offers a refreshingly honest look at what it really means to grow a purpose-led brand in an unforgiving market.
Topics covered include:
- Leaving consulting to build a ginger beer–ginger shot hybrid
- How a near-fatal accident reshaped Will’s life and risk-taking
- Building a single-farm ginger supply chain in Tanzania and Kenya
- Why The Root Co uses only 5 ingredients and no chemicals
- Competing with big FMCG while staying fair to farmers
- What shoppers and retailers really care about on sustainability
Music by Stock_Studio from Pixabay.
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What does good leadership actually look like in 2026 and why are so many people feeling burned out and disconnected at work?
In this episode, Jack and Ellie chat with Zoe Starbuck, Director of Business Coaching and Leadership Development at Starbuck & Associates, a B Corp certified leadership and coaching consultancy.
Zoe draws on 30+ years in corporate leadership and her work as an ICF‑accredited executive coach to unpack what’s really going on inside today’s workplaces. From psychological safety and trust, to burnout, hybrid work and the next generation of entrepreneurs, in the episode, Zoe shares some deeply human, practical take on what good leadership looks like and how to build it sustainably.
Topics covered include:
- Why culture should be designed, not left as a byproduct
- Psychological safety, trust and the clarity leaders often miss
- The real difference between leaders, managers and operators
- How to set a vision people actually care about and buy into
- Burnout, hybrid work and running meetings that truly add value
- Values led leadership, hiring for trust and giving back
Music by Stock_Studio from Pixabay.
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What does “doing good” actually look like for a marketing agency and can you prove it goes beyond the pitch deck? In today’s episode, Jack and Ellie chat with Katherine Sherry, Head of Experience at Hallam. Hallam is a B2B marketing agency that exists to do good work with good people that gets real results.
From turning down misaligned clients like Airbus, to building a wellbeing‑first culture and experimenting with lower‑impact digital practices, Katherine shares how Hallam is using its real “product” influence to nudge both clients and the wider industry toward more ethical, sustainable choices.
Topics covered include:
- Using B Corp as a roadmap not just a badge
- Why more marketing agencies are going B Corp
- How a service business measures its real‑world impact
- Rewiring agency culture to tackle burnout and protect worker wellbeing
- Guiding clients through greenwashing, greenhushing and authentic comms
- Designing more responsible digital experiences
Music by Stock_Studio from Pixabay.
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Periods aren’t just about fertility. They shape how millions of us feel, think and work each month. In this episode, Jack and Ellie talk to Jade Wakes, founder of Melody, the menstrual journaling app helping people understand their cycle, support their hormones naturally and push for fairer, more humane workplaces.
Jade shares her journey from debilitating periods and postpartum struggles to discovering cycle charting, and why better hormone education could transform both personal wellbeing and workplace culture. She also explains what it takes to build a privacy-first femtech startup that puts users’ data and dignity first.
Topics covered include:
- What really happens across the menstrual cycle and why symptoms vary
- Why period pain isn’t “just part of being a woman”
- Four lifestyle pillars for better hormonal health
- The business cost of period inequity – and what employers can do
- How Melody helps users spot patterns and advocate for themselves
- Why data privacy and anonymous menstrual tracking are non-negotiable
Music by Stock_Studio from Pixabay.
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Digital isn't as "clean" as it looks. Every website load, every ad impression and every AI query has a hidden carbon cost. In this episode, Jack and Ellie sit down with Sam Jacobs, co-founder and CEO of GrowRoom, a sustainable digital marketing agency helping responsible brands grow online while shrinking their digital footprint.
From turning down lucrative but misaligned clients, to measuring the grams of CO2 per page view, Sam shares how GrowRoom is redesigning marketing to work for people, planet and profit.
Topics covered include:
- How websites create carbon emissions
- Simple steps to cut the footprint of your website and ads
- When GrowRoom says "no" to misaligned clients
- Donating revenue through 1% for the Planet (and more)
- Building a values driven culture with a four-day work week
- Why SEO still matters in an AI driven marketing world
Music by Stock_Studio from Pixabay.
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HIRO Diapers isn’t just reinventing nappies, it’s taking on the global plastic crisis one baby at a time. In this episode, Jack and Ellie chat with serial “taboo breaker” Miki Agrawal, founder of HIRO Diapers, to explore how plastic‑eating fungi, unbleached materials and a regenerative mindset could transform one of the world’s dirtiest industries.
From the eureka moment inspired by her son, to diapers (or nappies for our UK listeners) can start breaking down in landfill in months, Miki shares a radically hopeful vision for parents who want to raise their kids in a cleaner, more connected world.
Topics covered include:
- Turning baby poop into a climate solution
- Diapers powered by plastic‑eating fungi
- The truth about “eco” bamboo diapers
- Potty training early with elimination communication
- Putting nature on the company board
- Becoming an ecosystem‑conscious parent
Links:
- Miki Agrawal’s book: DO COOL SH*T: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After
- HIRO Diapers
- Hello Tushy
Music by Stock_Studio from Pixabay.
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The beauty industry loves the word “clean”. But what does it actually take to live up to it?
In this episode, Jack and Ellie chat with Kelsey Irvine, CEO of Birch Babe, a female and family led company based in Ontario, Canada, known for their award-winning skincare, body care and clean beauty products. Birch babe has built a reputation for creating products that are certified all natural, vegan and cruelty free, all while using premium ingredients and sustainable packaging.
We'll dive into the story behind Birch Babe, what inspired its creation, and how this family led team are redefining the clean beauty industry.
Topics covered include:
- A 60-year-old's Patagonia trek that sparked a skincare brand
- Leaving advertising to build a values-led business
- Treating "Birch Babe" as a living brand character
- Community-tested, certified-natural formulations
- Scaling sustainably when convenience fights ethics
- Why real change needs policy, not just "green" shopping
Music by Stock_Studio from Pixabay.
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This year, Reuseabox celebrates 10 incredible years of making a difference, from saving millions of boxes from being recycled too soon to helping businesses embrace the circular economy. But behind every milestone, every delivery, and every sustainability win is a team of passionate people who have been driving it all forward.
In this special anniversary episode, we turn the spotlight on them… the people who have made Reuseabox what it is today.
In the final episode of Series 6, we chat with:
- Alice, our Digital Content Designer, on creating fun, impactful content that tells our story.
- Tom, National Account Manager, on building strong customer relationships and championing sustainability.
- Matthew, Finance Manager, on maintaining financial stability and balancing life beyond the spreadsheets.
- Henry, Operations Manager, on how Reuseabox has evolved and why reuse sits at the heart of what we do.
Topics covered include:
- The power of collaboration
- Why purpose matters more than profit
- How empathy and kindness can drive change
- The challenges (and wins) of selling used boxes
- How to champion better maternal and paternal leave
- Creating a supportive, fulfilling workplace
Music by Stock_Studio from Pixabay.
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In this episode, we’re joined by Joss Ford, founder of Enviral, a B Corp certified marketing agency on a mission to tell stories that truly matter. Joss has grown Enviral into one of the UK’s leading purpose-driven agencies, helping brands not only look sustainable but be sustainable.
We’ll explore his journey, what it really means to market with impact, and why creative, consistent storytelling is key to avoiding greenwashing and driving real change.
Topics covered include:
- The lack of creativity in sustainability communications
- The importance of word-of-mouth marketing
- How to avoid burnout in the sustainability space
- Making transparent and ethical marketing decisions
- Working with people and brands that genuinely care about sustainability
- The ongoing challenge of balancing purpose with profit
Music by Stock_Studio from Pixabay.
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In this milestone 50th episode, Jack and Ellie sit down with Thomas Laird, owner of Salt of the Earth. For more than 30 years, the family-run business has been shaking up the deodorant industry with natural, refillable products.
Thomas shares why sustainability and profit can go hand in hand, how refillable packaging can cut plastic use by up to 85%, and the unique challenges of running a values-led family business.
Topics covered include:
• Growing Salt of the Earth from kitchen start-up to global brand
• How crystal deodorant works and why it’s gaining popularity
• Cutting plastic waste with refillable packaging
• Running a family business and shaping company culture
• The importance of certifications like B Corp
• How technology and consumer awareness will drive positive changes
Music by Stock_Studio from Pixabay.
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How can something as simple as washing your hands create ripples of impact in society?
In this episode, we sit down with Camilla Marcus-Dew, Co-Founder of Amplify Goods, a 100% women-owned and led UK social enterprise. Amplify Goods makes everyday soaps and suds with extraordinary impact. They are crafted from low-impact, naturally derived ingredients and hand-packed by people who face barriers to work.
Camilla shares the mission behind Amplify Goods, why the business is focused on strengthening its handprint in communities while softening its footprint on the planet, and why more companies should adopt this mindset.
Topics covered include:
- How to redesign everyday products for social and environmental good
- Why Amplify reinvests over 50% of profits into community causes
- The vital role businesses play in giving people a second chance
- Appreciating the unseen human effort behind what we buy
- Building an inclusive society where everyone has dignity and purpose
- Why systemic change is essential to tackle inequality and societal pressure
Music by Stock_Studio from Pixabay.
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What if we told you that ugly fruit might just be one of the most overlooked climate solutions?
Today, we’re joined by Emilie Vanpoperinghe, Co-Founder and CEO of Oddbox, the subscription service rescuing ‘wonky’, perfectly good fruit and veg that supermarkets reject and delivering them straight to your door.
In this episode, Emilie shares the real cost of food waste, the grit it takes to scale a purpose-led business, and why choosing ugly veg is one of the simplest yet most powerful ways we can help the planet.
Topics covered include:
- Why food waste is responsible for 10% of global greenhouse gas emissions
- What truly motivates people to fight food waste
- The toughest challenges facing our fragile food system
- How to build an inspiring workplace culture by involving the whole team
- Finding the balance between data-driven strategy and gut instinct
- A deeper appreciation for the journey food takes from farm to table
Music by Stock_Studio from Pixabay.
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What if your unwanted food or household items could change someone else’s day?
In this episode, we chat with Tessa Clarke, co-founder of Olio, the app turning waste into community. With over 8.5 million users in 64 countries, Olio has helped share over 120 million meals and 14 million items so far.
We chat with Tessa about scaling a values-led tech company, the psychology behind why we struggle to give things away, and the real-life impact of local sharing. Plus, how her upbringing on a Yorkshire farm gave her the grit and passion to tackle one of the world’s biggest problems... waste.
Topics covered include:
- How local sharing helps cut waste
- The power of Olio’s 210,000+ volunteers
- What happens when neighbours start sharing
- Why most people don’t give things away, and how to change that
- The ups and downs of leading a climate tech startup as a woman
- How growing up on a farm shaped Tessa’s mission
Music by Stock_Studio from Pixabay.
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In this episode, we're chatting to Matt Price, sustainable innovator and founder of Medicus Caps. Medicus is driving real change in the healthcare sector through its reusable scrub cap, a low-impact alternative to disposable surgical caps.
We dive into the challenges of reducing plastic across the NHS and in the healthcare sector, lessons learned from COVID’s disposable culture, and why sometimes it’s the small, meaningful changes that have the biggest impact.
Topics covered include:
• Reducing plastic waste across the NHS
• Lessons from COVID on disposable demand
• Reusable scrub caps: cost savings and carbon savings
• Cross-department collaboration for greener hospitals
• Why following your passion leads to lasting change
• How small actions create meaningful impact
Music by Stock_Studio from Pixabay.
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In this week’s episode, we speak with Annie Olivier from B Lab UK. With a background in environmental justice, social impact, and SME development, Annie brings a wealth of experience to her role as Head of Growth. Since joining B Lab in 2022, she’s been focused on driving inclusion and creating systems-level change at scale.
We discuss why B Corp is more than a certification and how the movement is challenging traditional models of capitalism. Annie shares insights into how B Lab is working to ensure the benefits of business are shared more fairly across society.
Topics covered include:
- How the B Corp movement is evolving
- Building a more inclusive and equitable economic system
- Concerns around large corporations becoming B Corps
- How certification can help attract and retain talent
- Common myths about becoming a B Corp
- What it really means to be a business as a force for good
Music by Stock_Studio from Pixabay.
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In this week’s episode, Jack and Ellie are talking to Alex Grace from Banana Moon Clothing, a B Corp certified personalised clothing company that is on a mission to make the clothing industry more sustainable.
Founded in 1993 by Alex’s parents and a family friend, Banana Moon has since transformed into a purpose-led business, adopting water-based inks, recycled threads, and cutting water usage by 25%.
In the episode, they discuss how the garment industry can reduce its environmental impact, how to stay honest about sustainability progress (especially when things don’t go perfectly) and how creating an engaged internal culture is key to driving long-term change.
Topics covered include:
- The garment industry's environmental footprint
- Building a lifestyle brand rooted in purpose
- What it really takes to stay sustainable during tough economic times
- How to cut water waste in screen printing
- Why being honest about sustainability setbacks matters
- Creating a culture where sustainability isn’t just one person’s job
Music by Stock_Studio from Pixabay.
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In this episode, Jack and Ellie chat with Adam Parker, Re-Founder and CMO of OceanSaver. They are a purpose-driven cleaning brand on a mission to eliminate single-use plastic and toxic chemicals from your home.
Adam shares his journey from the corporate world to launching a startup with serious ambitions to save the ocean. They dive into why most cleaning products are doing more harm than good, how the ocean is key to human survival, and why brands must stop choosing profit over planet as yes, you can have both.
Topics covered include:
- The dangers of common cleaning products
- The critical role of the ocean in human survival
- Big brands vs. true sustainability: who’s faking it?
- Replacing harmful habits with better business models
- The transition from corporate world to a start up
- How to make a difference as citizens, not just consumers
Music by Stock_Studio from Pixabay.
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On this episode, Jack and Ellie are joined by Julian Knight, Co-Founder of Fairman Knight & Sons, a company at the forefront of sustainable agriculture and circular innovation. They are tackling two global issues, food waste and carbon emissions, using a method that might sound futuristic… insect farming.
Tune in as they break down how insect bioconversion works in simple terms, the science behind insect protein, and how this approach could revolutionise both agriculture and climate action.
Topics covered include:
- Why food waste is one of the UK’s biggest environmental challenges
- How insect protein can benefit animal health
- The role of agriculture in tackling climate change
- The regulatory challenges of being a first mover in the insect farming industry
- Creating green career paths for young people and veterans
- Why Lincolnshire is emerging as a hub for insect farming innovation
Music by Stock_Studio from Pixabay.
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Each year, over 400 million kitchen sponges end up in landfill in the UK alone and most of them are made of plastic. In this episode, we’re joined by Matt Guest, Co-founder of Composty, a family-run business on a mission to reduce the environmental impact of cleaning routines at home and at work.
Composty is leading the charge with fully compostable, plastic-free cleaning products, recognised by the Good Housekeeping Institute for Best Eco Sponge and Best Plastic-Free Sponge.
Topics covered include:
- Why most ‘green’ sponges aren’t actually ‘green’
- The hidden environmental cost of your kitchen sponge
- How microplastics from cleaning tools are harming health and ecosystems
- The myths around eco-cleaning products
- Building a purpose driven brand in a sceptical marketplace
- Why meaningful change starts with simple, everyday swaps
Matt also shares how the pandemic reignited urgency around collective action and why, in his words, "sustainability should just be the way we do stuff."
Music by Stock_Studio from Pixabay.
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Today we’re joined by Holly Arnold, Director of Impact at Raw Tipis, a certified B Corp creating stunning outdoor events without harming the planet. Holly is on a mission to help transform the events industry into a regenerative one.
In this episode, we discuss how it’s possible to create sustainable, low-impact events, the importance of measuring and reducing our carbon footprint, and why businesses need to take action now, rather than waiting for legislation to force change.
Topics covered include:
- The wasteful nature of running traditional events
- Ditching short-term thinking for long-term impact
- Why local sourcing matters for the planet
- How a values-led team can drive real change
- Why we need to set ambitious sustainability goals
- Building a community of like-minded individuals
Music by Stock_Studio from Pixabay.
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What if your favourite drink could help protect the planet?
Today, we’re joined by Paul Mathew, founder of Everleaf Drinks, who turned his background as a conservation biologist and bartender into a mission-driven brand. In 2019, he set out to create a non-alcoholic drink with the depth and complexity of fine spirits, while staying committed to sustainability, ethical sourcing, and giving back to nature.
In this episode, we explore Paul’s journey from conservation biology to the drinks industry, why the rise of non-alcoholic drinks is reshaping the way we consume and the challenges of sustainable sourcing.
Topics covered include:
- How a conservation Biologist became a drinks industry disruptor
- The hidden issue of "plant blindness"
- The rise of low-ABV drinks
- Why Everleaf gives back to plant conservation
- The challenges of sourcing ingredients and materials sustainably
- How to manage climate anxiety and stay positive
Music by Stock_Studio from Pixabay.
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Today we're talking to Lucy Jeffrey, founder of Bare Kind. Lucy's love of animals and her desire to help the world led her to create planet-saving socks. Each pair of socks is made from bamboo and features a cute animal design. With each sale, 10% of the profits goes to protect the animal featured on the socks. They are also B Corp certified and carbon neutral.
In this episode, we explore how Lucy transitioned from a corporate job to building a purpose-driven brand, why bamboo is a game-changer for sustainable socks, and how businesses can maintain ethical practices while scaling.
Topics covered include:
- The transition from a stable, corporate job to a purpose-driven business
- Why bamboo makes better socks (for people and the planet)
- Navigating ethical sourcing and sustainability challenges
- Building consumer trust in an era of greenwashing
- The future of ethical consumerism
- Staying hopeful and driving real change
Music by Stock_Studio from Pixabay.
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This week, we’re joined by Hannah Cox, founder of the Better Business Network and Better Not Stop. Hannah's work is all about helping businesses to become a force for good, creating positive impact, building purposeful communities and advocating for systemic change.
In this episode, we discuss why meaningful work leads to happier employees, how companies can balance profit with purpose, and why nature should be a key part of decision-making. Hannah also shares the power of community-driven business networks and how they help tackle global challenges at a local level.
Topics covered include:
- Why meaningful work makes you happier (and more successful)
- The real cost of chasing profit over purpose
- How a strong business community can supercharge your impact
- Why nature should be part of every business decision
- The power of purpose-led networks (and why you need one)
- How local action can create global change
In October, Hannah, as part of Project Salt Run, will be running 100 marathons in 100 days to honour history, inspire action, and raise £1 million for 1% for the Planet. You can support the project here: https://givestar.io/gs/project-salt-run-running-across-india
Music by Stock_Studio from Pixabay.
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This week, we’re joined by Joe Hill, Founder of One Planet Pizza. Joe started One Planet Pizza with his dad, Mike, after discovering that plant-based frozen pizzas just weren't up to scratch. As self-confessed vegans and pizza lovers, they wanted to make pizzas that were both unbelievably tasty and better for the planet.
In this episode, we explore the story behind One Planet Pizza, why vegan pizza has a significantly lower carbon footprint than traditional options, how small, consistent dietary changes can make a big environmental impact, and the challenges of tackling misinformation around veganism.
Topics covered include:
- Joe’s journey to vegetarianism and veganism
- Why a vegan pizza has nearly half the carbon footprint of a traditional one
- The environmental impact of animal agriculture
- How making plant-based options more accessible can drive change
- Debunking the myth that vegan food is always ultra-processed
- What it takes to create a future where sustainable food is the norm
Music by Stock_Studio from Pixabay.
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This week, we’re joined by Lily Rice, founder of The Long Run Club, a brand specialising in sustainable custom sportswear. They provide athletes with high-quality apparel while ensuring an honest and transparent supply chain. Their commitment to sustainability includes recycled fabrics, renewable energy, and offsetting the carbon footprint of every order.
In this episode, we discuss the vicious cycle of fast fashion, the lack of legislation on sustainability reporting, and how easy it is for brands to greenwash their practices.
Topics covered include:
- The growing environmental impact of the fashion industry
- How the cost-of-living crisis affects ethical purchasing
- The fast fashion trap: why brand value is detached from quality
- How consumers can spot and support truly sustainable brands
- The challenge of balancing sustainability with business growth
- Combining sport with climate action
Music by Stock_Studio from Pixabay.
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This week, we’re joined by Sharon Foster from BioteCH4, one of the UK’s leading anaerobic digestion operators. BioteCH4 transforms food waste into clean, green energy, processing around one-third of the UK's commercial food waste. In 2023 alone, they processed 600,000 tons of waste, generating 296,000 MWh of electricity.
In this episode, we discuss the importance of anaerobic digestion, the challenges of food waste management, and the role of public authorities and consumers in reducing food waste.
Topics covered include:
- The environmental impact of food waste going to landfill
- How anaerobic digestion works
- Converting food waste into renewable electricity
- Upcoming UK legislative changes that could reshape food waste management
- Promoting sustainable practices among the younger generation
- Challenging consumer behaviour around food waste
Music by Stock_Studio from Pixabay.
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This week, we’re joined by Henry Nelson-Case, a UK-based lawyer, TEDx speaker, and mental health advocate. Henry has spoken at Oxford and Cambridge Universities, appeared on BBC World News, and built a huge following on TikTok and Instagram by sharing honest, impactful content around mental health and workplace culture.
In this episode, we explore Henry’s journey as a young lawyer facing mental health challenges, the pressures men experience when seeking support, and how businesses can create healthier, more compassionate workplaces.
Topics covered include:
- How leadership can enable or challenge toxic cultures
- Generational shifts driving workplace change
- Building trust and meaningful relationships in leadership
- The power of vulnerability in shaping positive workplace culture
- The barriers men face when opening up about mental health
- Why optimism and collective action can drive lasting societal change
Music by Stock_Studio from Pixabay.
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In this episode, we are talking with Ellie Chapman, Founder of Lim. Lim is a studio of creative thinkers that helps companies get stuff done by visualising what they talk about.
We'll be discussing the psychology behind visualising meetings, using creativity to bring people together and inspire change, and how we can reduce the environmental impact of meetings, events and conferences.
Topics include:
• Why creating a shared visual record prevents great ideas from disappearing
• How to build a safe space where every voice is heard
• The psychological power of visual learning
• Understanding the physical and digital carbon footprint of meetings
• Earning trust and respect as a female founder
• Supporting and empowering the next generation
Music by Stock_Studio from Pixabay.
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We’re kicking off Series 5 with Andy Cameron, Founder of Bamboo Bobbi. Bamboo Bobbi manufactures and supplies unbleached, plastic-free, carbon-neutral toilet paper made from 100% bamboo. For every roll sold, they donate an eco-friendly roll to a UK food bank.
In this episode, we explore the environmental benefits of bamboo toilet paper compared to traditional alternatives. We also discuss Bamboo Bobbi’s sustainability commitment, food bank donation initiative, and mission to make ethical products more accessible.
Topics include:
• Bamboo toilet paper vs. traditional toilet rolls
• Embedding social and environmental initiatives into business models
• The importance of transparency in sustainability claims
• Is shipping bamboo from China really less impactful?
• Balancing purpose with financial sustainability
• Reducing barriers to choosing ethical products
Music by Stock_Studio from Pixabay.
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This week, we're celebrating a major milestone - the 30th episode of the Earth Your While podcast!
Jack and Ellie take a moment to reflect on the journey of Reuseabox, from starting as a ‘boring’ cardboard box company to its transformation into a purpose-driven organisation. They also revisit highlights from past episodes, sharing key insights from guest speakers and discussing how collective action from small businesses is crucial to addressing the climate crisis.
In this episode, we explore:
🎙️ The challenges of building a sustainable business
🎙️ Key lessons from conversations with change-makers
🎙️ Linking climate action to a business purpose
🎙️ The impact of small, community-driven initiatives
🎙️ How business success can align with social causes
🎙️ What the future holds for Reuseabox in the next 10 years
Music by Stock_Studio from Pixabay.
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This week, Jack and Ellie talk to Rob Wilson, CEO of Toast Brewing. Since 2015, they have saved millions of slices of bread from landfills and inspired over 100,000 brewers worldwide to adopt similar practices. A B Corp certified business, Toast Brewing aims to transform the beer industry by normalising the use of surplus bread.
In today’s episode, Jack and Ellie explore Toast Brewing’s journey with Rob, diving into the alarming food waste crisis and how turning leftover bread into beer is helping to protect the planet.
Topics covered include:
🎙️ The environmental impact of brewing with surplus bread
🎙️ Why Toast Brewing shares their bread beer recipe
🎙️ Can the food waste crisis really be solved?
🎙️ The crucial role of collaboration in driving change
🎙️ How activism is about speaking truth to power
🎙️The concerning lack of consumer appetite for sustainability
Music by Stock_Studio from Pixabay.
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This week, Jack and Ellie talk to Jake Xu, Co-Founder of Shakeup Cosmetics. Shakeup cosmetics exists to enhance men's self-being through self-care with face care products specifically designed to meet the unique needs of men's skin, empowering them to look and feel their best. Shakeup Cosmetics is also B Corp certified, demonstrating their commitment to social well-being and sustainability.
In this episode, Jack and Ellie discuss with Jake the growing men's skincare market, highlighting the gaps in innovation and quality compared to women's products. They explore the need to dismantle negative stereotypes around men using skincare, the importance of upholding high standards for social and environmental impact, and the challenges of sustainable packaging.
Key topics include:
🎙️ Enhancing men’s well-being through self-care
🎙️ Challenging stereotypes in men’s skincare
🎙️ Stepping out of your comfort zone
🎙️ Balancing sustainability with product integrity and user experience
🎙️ The importance of consumer trust in vegan-friendly products
🎙️ Staying true to your brand’s ethos
Music by Stock_Studio from Pixabay.
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In this week’s episode, we're joined by Rebecca Thompson, founder of Ecosy Travel. Ecosy Travel has been set up to make it easier for green travellers to plan and book low carbon and flight free holidays. They're on a mission to educate and inspire people to reduce the carbon footprint of their holidays and embrace genuinely sustainable experiences.
Jack and Ellie discuss with Rebecca the importance of community engagement and the potential for green travel to become the norm.
Key topics include:
🎙️ The tourism sector’s staggering 8-11% contribution to global emissions
🎙️ The real costs of over-tourism and its toll on popular destinations
🎙️Making sustainable travel accessible and affordable
🎙️Aligning business success with environmental objectives
🎙️ The pitfalls of relying on carbon offsetting
🎙️ The urgent need for innovation in the aviation sector
Music by Stock_Studio from Pixabay.
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This week, Jack and Ellie are joined by Ed Crowther, the founder of My Square Metre, which was launched in 2021 to help restore wildfire meadows—now one of the UK's rarest habitats. Ed, a TEDx speaker and one of Lincolnshire's "30 under 30" in 2022, shares his insights on the urgent need for collective action to combat the biodiversity crisis.
In this episode, Jack and Ellie discuss with Ed the effectiveness of micro-offsetting, the importance of interconnected ecosystems, and the crucial steps we can all take to address the alarming decline in biodiversity.
Key topics include:
🎙️ Understanding micro-offsetting
🎙️ Reducing your digital footprint by following the 3Rs
🎙️ Making impactful, small-scale actions
🎙️ Wildflowers vs. trees: What's more effective?
🎙️ Addressing the 'purpose crisis' among young people
🎙️ Creating connected biodiversity highways
Music by Stock_Studio from Pixabay.
In the first episode of series 4, Jack and Ellie talk to Thom Groot, Co-Founder of the Electric Car Scheme. The scheme, launched in 2021, allows employees to lease EVs through salary sacrifice and is on a mission to make EVs accessible to all, addressing affordability and environmental concerns.
In this episode, Jack and Ellie discuss with Thom the challenges people face when considering a switch to electric cars and explore the critical role affordability plays in driving widespread adoption.
Topics covered include:
🎙️How the electric car scheme works
🎙️Challenges and benefits of transitioning to EVs
🎙️How can we make electric cars more affordable?
🎙️ The importance of tracking and reporting emissions
🎙️ A (near) future where electric cars become the norm
🎙️ An optimistic path towards net zero
Music by Stock_Studio from Pixabay.
This week, we’re talking to Krisi Smith, Co-founder and Chief Tea Mixologist at Bird & Blend Tea Co.
Bird & Blend is an independent, award-winning tea company on a mission to spread happiness and reimagine tea! It was set up by Krisi and Mike who started off packing tea in their bedroom. They now operate from 17 stores across the UK, with a team of over 200 staff and a thriving D2C website, enabling them to sell to customers all over the world.
Join Jack and Ellie as they sit down with Krisi to explore the important role of authenticity in business, especially in a landscape where consumers demand more than just products.
Topics covered include:
🎙️Why businesses need to make a positive impact
🎙️Nurturing the right team for business growth
🎙️A business case for ‘boycotting’ supermarkets
🎙️ Striking a balance between social and environmental impact
🎙️Making difficult financial decisions for a greater purpose
🎙️Why consumers are scrutinising every aspect of brands
Music by Stock_Studio from Pixabay.
This week we’re talking to Alan Mahon, co-founder of Brewgooder.
Brewgooder produces great beer that has a positive impact on the planet with every pint sold helping to fund clean water projects across the world. They are also B Corp certified and were recognised as ‘Best for the World’ in 2019, 2021 and 2022.
In this episode, Alan shares with us how and why he created a business with purpose and the real impact Brewgooder is making through both social and environmental initiatives.
Topics covered include:
🎙️ How a water parasite sparked an idea
🎙️ Striving to effect change locally and globally
🎙️ Balancing purpose with profit
🎙️ Cultivating inclusivity in the brewing industry
🎙️Being the best possible version of ourselves
🎙️ Inspiring others through shared learning
Music by Stock_Studio from Pixabay.
Today, we’re joined by Robert Holdway, Co-Founder and Director at Giraffe Innovation. Robert is an expert advisor on EU environmental regulations and sustainability initiatives, with a wealth of experience in helping businesses track, report, and reduce their environmental impact.
In this week’s episode, we discuss with Robert how businesses can implement practical strategies to reduce their environmental impact and the importance of establishing your ‘why’ when it comes to sustainable practices.
Topics covered include:
🎙️ Navigating environmental regulations
🎙️ Society's convenience addiction and its environmental toll
🎙️ Building a culture of sustainability
🎙️ The pitfalls of ‘Bluewashing’
🎙️ Investing in the right legislation for impactful change
🎙️ The younger generation’s demand for sustainable companies
Music by Stock_Studio from Pixabay.
In this week’s episode, we’re joined by Steff Wright, chairman and founder of the Gusto Group, a certified B Corp company.
Alongside building the Gusto Group Steff has a passion for giving back and has re-invested back into numerous start up companies and social enterprises.
Topics covered include:
🎙️ Building sustainable housing that helps people live longer, healthier lives.
🎙️ ‘Food for thought’ - Transitioning to a low impact plant-based diet.
🎙️ Having a purpose – finding your Ikigai!
🎙️ Understanding the climate crisis as a business opportunity.
🎙️ B Corp: Business that works for people, planet AND makes a profit.
🎙️ Being creative to transition to a low impact business.
Music by Stock_Studio from Pixabay.
In this week’s episode, we’re joined by Bailey Greetham-Clark. Bailey is the CEO and Founder of the award-winning Be Great Fitness, an inclusive community health and well-being company.
Be Great Fitness works with schools, care homes, community centres and charities to provide an accessible and fun type of exercise.
Topics covered include:
🎙️ Making fitness accessible
🎙️ Older people are getting forgotten
🎙️Turning trauma into kindness
🎙️Building communities
🎙️Making life better for all
🎙️Using TikTok to be the change
Music by Stock_Studio from Pixabay.
In this week’s episode, we sit down with Roz Edwards, also known as "The Mannequin Lady."
Roz is the Founder and Director of Mannakin, a company that diverts mannequins away from landfills and back into reuse. In this episode – and with support from Stephanie, the mannequin who started it all – she shares the transformative power of simply trying and how it's reshaping the world of fashion to make it more sustainable.
Topics covered include:
🎙️ From retail to reuse
🎙️ Waste is wasted money
🎙️ The power of just trying
🎙️ Changing the world of fashion
🎙️Reducing a mannequin’s carbon footprint
🎙️Protecting our resources better
Music by Stock_Studio from Pixabay.
This week, we’re talking to Adam Bastock, Founder of Small99.
Small99 empowers small businesses to start their sustainability journey and become more successful and profitable by doing so. They aim to guide 1 million small businesses to net zero by 2025.
Adam is also the founder of the People Planet Pint and Pastry events with over 50 events and 5,000 attendees worldwide.
Topics covered include:
🎙️ Unleashing the power of small businesses
🎙️ Net zero vs. carbon neutral
🎙️ Decoding your carbon spend
🎙️ The role of marketers in sustainability
🎙️ Is COP ineffective for change?
🎙️ Confronting your carbon footprint
Music by Stock_Studio from Pixabay.
Earth Your While is back for a third series! Over the next few weeks, we will be chatting with some truly inspiring business leaders and change-makers who are putting people and the planet first.
Kicking off the series, we’re talking to Phil Sturgeon from the charity, Protect Earth.
They are on a mission to plant as many trees as possible in the UK to help mitigate the climate crisis. They work with landowners, environmental and voluntary organisations and the public to access land, plant trees and monitor their development.
Topics covered include:
🎙️The origins of Protect Earth
🎙️Connecting with nature
🎙️Working with, not against farmers
🎙️Overcoming government inaction
🎙️Conservation efforts beyond tree planting
🎙️The benefits of volunteering
Music by Stock_Studio from Pixabay.
In the concluding episode of Series 2, we have the pleasure of hosting Emma Olivier-Townrow from Stokes Coffee.
Stokes coffee is an award-winning family business with over 120 years’ experience in sourcing, roasting, blending and supplying their own coffee. They offer the finest tea and best coffee in Lincoln, as well as supplying to direct and wholesale customers across the UK.
Emma's dedication to sustainability, inclusion, and innovation has been a consistent thread throughout her career. Her advocacy for reducing, reusing, and recycling serves as a driving force behind Stokes Coffee.
Topics covered include:
🎙️The carbon footprint of coffee
🎙️ Transforming waste into valuable resources
🎙️ How sustainability can foster growth in the hospitality sector
🎙️ Shifting perspectives on reuse within society
🎙️ The unifying power of coffee in local communities
🎙️Start small and it will grow
Music by Stock_Studio from Pixabay.
In this episode, we sit down with Jonathan Spencer, Senior Operations Executive at Beam. Beam is a social impact business that raises funds to create career opportunities for homeless individuals, helping them secure and maintain new jobs.
Jonathan brings a wealth of experience from the impact sector. In 2022, he was chosen for the On Purpose Associate Programme, where he collaborated with purpose-driven organisations such as NHS Healthcare Consulting and Oddbox.
Topics covered include:
🎙️ Finding your purpose
🎙️Redefining what success looks like
🎙️ Only one choice from losing your home
🎙️Social inequality and the environment are linked
🎙️ Earth will be fine; we might not be
🎙️ Don't let future generations clean up our mess
Music by Stock_Studio from Pixabay.
Natalie Welch, the owner and co-founder of The Typeface Group joins Jack and Ellie in this episode.
The Typeface Group is a B Corp agency and design studio specialising in simplifying communications and supporting marketing teams within the housing, clean energy, and construction sectors. Natalie is not only a TED X speaker but also a strong female competitor, Vice Chair of the Hampshire FA Inclusion Advisory Board, and an Ambassador for St. Michael’s Hospice.
The podcast delves into the significance of authentic labels and the need for substantial actions. They also discuss the impact of taking small, actionable steps to minimise one's digital carbon footprint.
Topics covered include:
🎙️ Embracing authenticity
🎙️ Fostering a non-judgmental environment
🎙️ Creating a 'family-first' approach in business
🎙️ Addressing the issue of green hushing
🎙️ Mitigating digital carbon wastage
🎙️ Contributing to a kinder world
Music by Stock_Studio from Pixabay.
Thomas Panton is CEO and sustainability expert at Canopey – the home of better buying. Thomas has worked in the sustainability sector for over a decade for organisations such as Greenpeace and Surfers Against Sewage.
In this episode, Jack and Ellie discuss with Thomas the challenges we face in tackling the planetary crisis and how we can use climate activism to find solutions to the problems we face.
Topics covered include:
🎙️Campaigning against the biggest governments
🎙️Streamlining the ethical consumer journey
🎙️Verifying green claims
🎙️Changing the way we consume
🎙️Being better, not perfect
🎙️Companies can change the world
Music by Stock_Studio from Pixabay.
Rebecca Honeywell-Ward, Founder of Honeywell Bakes joins us this week. They are a UK-based, B Corp Certified personalised biscuit company that spreads joy through their love of baking. They firmly believe in being good to each other and the planet.
In this episode, Jack and Ellie discuss with Rebecca the value of businesses being open and transparent about how they operate and her journey in trying to grow Honeywell Bakes the right way.
Topics covered include:
🎙️ Accidentally starting a company
🎙️ Going through the B Corp certification process
🎙️ Doing business with the planet in mind
🎙️ Building a culture with a conscience
🎙️ Partnering with 1% for the Planet
🎙️ The difficulties in being completely sustainable
Music by Stock_Studio from Pixabay.
This week, we’re joined by Kelly Evans from Social Change. They are a B Corp certified social research and campaign company. Using social research, they design campaigns that build emotional connections and encourage people to think and act.
In this episode, Jack and Ellie discuss with Kelly the ways in which the world is changing and the vital role that businesses all play in making it a better place for people and the environment.
Topics covered include:
🎙️Going against the grain
🎙️Creating positive change in people
🎙️Everyone is a part of the answer
🎙️Becoming a B Corp
🎙️Understanding your impact
🎙️Embrace sustainability or get left behind
Music by Stock_Studio from Pixabay.
This week, we’re joined by Marianne Steel from The Printing Charity. They provide practical, emotional, and financial support for people within the print, paper, publishing, and packaging industry as well as championing young talent within the industry.
In this episode, Jack and Ellie talk to Marianne about making your workforce and their wellbeing a priority and doing away with the stigma associated with discussing mental health.
Topics covered include:
🎙️The Printing Charity’s support
🎙️Creating a sustainable career
🎙️Implementing wellbeing strategies
🎙️Not being afraid to seek help
🎙️Eliminating the stigma
🎙️Adapting to change
Music by Stock_Studio from Pixabay.
Earth your While is back for a second series! Over the next few weeks, we will be chatting with some truly inspiring business leaders and change makers who are putting people and planet first.
Kicking off the series is Jack and Ellie from Reuseabox who take a look back over the last 6 months as they strive to grow a community of businesses who reuse cardboard boxes.
Topics covered include:
🎙️Becoming a B Corp
🎙️Creating a workplace culture
🎙️Joining 1% for the Planet
🎙️Establishing communities
🎙️How to commit to environmental causes
🎙️The future of Reuseabox
Music by Stock_Studio from Pixabay.
The Earth Your While Podcast from Reuseabox returns 🎤
We're thrilled to announce that the next series of our podcast with Jack and Ellie will be returning this Autumn.
We've been chatting with some truly inspiring business leaders and change makers over the last few weeks, and we can't wait to share those conversations with you.
To subscribe and catch up on our first series, head over to our website: https://www.reuseabox.co.uk/earthyourwhile
This week we chat to Tim Maiden, Founder of Green Small Business. He’s on a mission to help businesses reduce their carbon footprints in a way that is authentic and impactful while helping them avoid greenwash at all costs.
Tim has been an environmental consultant for over 2 decades, advising governments, other public bodies and businesses on energy, waste and climate change.
Listen in to find out…
🎙️ Tim’s story.
🎙️ How to measure your carbon footprint as an SME.
🎙️ Taking action on your environmental impact.
🎙️ Carbon offsetting.
🎙️ Greenwash.
🎙️ Carbon neutral versus net zero.
🎙️ Investing in carbon reduction projects or ‘cheating’, but in a good way.
🎙️ The growth of environmentally conscious businesses.
Music by Stock_Studio from Pixabay.
This week we chat to Adam Smith, Co-founder and CEO of Surplus to Purpose. He’s on a mission to stop food waste and highlight the environmental issues created by surplus food.
To date he’s diverted over 8,000 tons of surplus food away from landfill and provided over 19 million meals.
A professional chef for over 10 years, it was in Australia that Adam first witnessed the scale of food waste, agriculturally and within the catering industry. He returned to the UK on a mission to ‘feed bellies not bins’ and set up an environmental enterprise to intercept surplus food destined for the waste stream.
Listen in to find out…
🎙️ Adam’s story.
🎙️ How much food is really wasted globally each year?
🎙️ How you can help intercept surplus food.
🎙️ Food waste weddings and freeganism.
🎙️ Teaching children to grow and cook their own food in schools.
🎙️ Community gardens – the greatest form of activism.
🎙️ Learning to ‘let go’ and remember what’s important to be a better leader.
🎙️ Choosing to be part of the solution.
Music by Stock_Studio from Pixabay.
This week we chat to Phillip Kalli, MD at Fill Refill Co, refill revolutionist and all round nice guy!
Fill Refill Co are on a mission to prove that single use packaging is over with their range of refillable eco laundry and household cleaning products. Their products look cool, work great and reduce packaging waste. 🙌
They are B Corp certified and a member of 1% for the Planet. These guys are truly committed to accountability, collaboration and doing better for people and planet. 💚
Listen in to find out…
🎙️ Phillip’s story.
🎙️ Building a company culture.
🎙️ Working with family.
🎙️ Zero waste stores and creating a community of like-minded businesses.
🎙️ ‘Paying the planet’ for the resources we use.
🎙️ Changing our habits.
🎙️ The power of small businesses.
Music by Stock_Studio from Pixabay.
This week we chat to Rebecca Kimber, CEO of Create. Create is an all-in-one website builder that makes it easy for anyone to make their own website. They also help businesses reduce their digital emissions by making websites that are faster, more efficient and fully optimised.
Rebecca is also a founding member of the Million Tree Pledge, a group of individuals and businesses committed to planting 1 million trees in response to the climate emergency. To date Create has planted over 350,000 trees and is committed to reaching net zero as soon as possible.
Listen in to find out…
🎙️ Rebecca’s story.
🎙️ Why you should care about the carbon footprint of your website.
🎙️ The environmental cost of sending an email.
🎙️ Create’s mission to plant 1 million trees and become net zero carbon.
🎙️ How to find out if your website is running on green energy.
🎙️ Purpose over profit.
Music by Stock_Studio from Pixabay.
This week we chat to Andy, the founder of Business on Purpose. He helps businesses become a force for good, for people, planet and profit.
Over the last 2 years he’s helped over 180 businesses start their B Corp journey. Last year he helped Reuseabox embark on their B Corp journey and we couldn’t recommend him enough!
If you’re thinking about becoming a B Corp but you don’t know where to start, Andy is definitely the man to go to.
Listen in to find out…
🎙️ Andy’s story.
🎙️ What is B Corp and why should your company start the process.
🎙️ How B Corp will benefit your business.
🎙️ The B Corp community.
🎙️ Power to the people.
🎙️ Being an eternal optimist.
Disclaimer: We’re so sorry for the bad audio on this recording. Unfortunately we had some technical issues with our mics just before the recording so Jack and Ellie sound like they’re under water. 🐟 Luckily Andy’s audio is much better which is the most important part!
Music by Stock_Studio from Pixabay.
Joseph is the founder of Ecovibe, a business that provides plastic free, eco-friendly products.
Listen in to find out…
🎙️ Joseph’s backstory.
🎙️ Building a sustainable business.
🎙️ B Corp.
🎙️ Finding your tribe.
🎙️ Greenwashing.
🎙️ Using business to give back.
Music by Stock_Studio from Pixabay.
Marcus is the co-founder of Fountain Partnerships, a global award winning digital agency.
With a background in copywriting, SEO, PPC and direct marketing, Marcus is also an experienced trainer and an accomplished public speaker.
He is also the co-founder of the Million Tree Pledge, an inspirational group of business leaders who have pledged to plant 1 million trees.
Listen in to find out…
🎙️ Marcus’ backstory.
🎙️ Coping with burnout.
🎙️ Company culture.
🎙️ The Million Tree Pledge.
🎙️ How to make your business more sustainable.
🎙️ Being kind.
Music by Stock_Studio from Pixabay.
When his father was facing bankruptcy, Jack started buying and selling second hand items, in a bid to help pay the family bills.
It was during this time that he discovered the power of reusing ‘waste’ materials such as used cardboard boxes. This led to the creation of Reuseabox, a company with a mission to get cardboard boxes reused before they’re recycled, simply because it’s better for the planet.
Join Jack and Ellie as they discuss how they accidentally created an environmental business.
Topics covered:
- Early years.
- University drop out.
- Ellie’s battle with epilepsy.
- Building a purpose driven brand.
- Committing to planting 1 million trees.
- Becoming a leader.
Music by Stock_Studio from Pixabay.