Become Famous: Recent Episodes
Torund Bryhn
You can no longer just talk about your product or service, now you must be real and accessible. Being real is the highest currency because you are your brand.
You are the product.
Being the product means people want to know who you are, your purpose, and what you believe before they invest - not just the benefits of the product or services you sell.
Join the Become Famous podcast with me, your host and Strategic Communications Expert, Torund, as we learn to maneuver in this new economy by speaking with masters on fame.
We will learn best practices on how to overcome fears & limitations and expand your gifts to thrive in today’s economy.
We will discuss topics like;
How do you manage to cancel culture?
How do you mix your personal life into selling? And how much sharing is necessary to maneuver in this fame economy?
How do you preserve privacy but be real when communicating within your community?
Each episode will give you tools and insights as you create an impact and become famous for what you do.
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The introduction of ChatGPT at the end of 2022 left us all stunned and immediately rocketed hundreds of crazy ideas about how AI would take over the world sooner rather than later. Although that dystopic scenario is far from becoming real, AI already changed how many things are done, and everything indicates it'll keep doing it.
In this episode, I'm really excited to welcome Marc Cloosterman back to the show. The Founder and CEO of VIM Group, Member of the Board of Trustees at Page Society, and Partner at Team Farmer join us to share his thoughts on the impact AI, ChatGPT, and "the whole zoo of AI applications" will have on branding, social media and even freedom of speech.
Throughout this episode, you'll hear Marc's unique perspective on how AI will transform how people consume information, its impact on Communications, and how it'll raise several discussions around trust and authenticity online.
In addition, Marc shares a couple of predictions of where he sees branding heading, how AI will affect the geopolitical scenario and much more.
Tune into episode 17 of Become Famous For What You Do, and glance at what AI makes the future of Branding and Marketing looks like.
In This Episode, You Will Learn:
- Why are AI and ChatGPT different from Clubhouse or the Metaverse (2:10)
- The scariness around AI (5:00)
- How will AI affect the economy (8:10)
- Marc shares his thoughts on AI and freedom of speech (13:20)
- How will creators be affected by AI (17:30)
- The dangers of AI becoming more and more human (25:50)
- The importance of AI-detection software (29:10)
- Marc gives his predictions for what we can expect from AI in the next year (33:30)
Connect with Marc:
Let's Connect!
- Torund's linktr.ee
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Although COVID is not entirely erased from our lives, thinking of the times when being in lockdown was the norm feels like it happened decades ago and not just one year and a half.
What are the changes the pandemic brought that stuck with companies and disrupted how we see branding and how branding sees the world?
In this episode, a re-release from my previous show, Moving Beyond Your Tribe, we revisit my conversation with Marc Cloosterman, Founder and CEO of VIM Group, Co-chair of the Page working group on Corporate Brand, country chair of Page in Germany and The Netherlands, and ambassador of the working group on Brand Leadership of the European Association of Communication Directors. Marc is also an accomplished speaker and blogger, and the author of "Future Proof Your Brand."
Today's episode is a fascinating opportunity to see and compare what we thought the post-pandemic branding world would look like and how it actually looks. Marc shared his thoughts on how he imagined consumers would react and adjust to the new ways of consuming and interacting with brands, the future of the real estate industry, and inbound marketing's growth.
In addition, we talk about new platforms being forced to adapt to the imminent interface changes, the massive opportunity for brands to create next-level customer experience, and so much more.
Tune into episode 16 of Become Famous For What You Do, and glance at what we thought the world would look like in 2022, back in the middle of the pandemic.
In This Episode, You Will Learn:
- Turning into more virtual connections reduced the distance between people for international companies (8:10)
- The increase in digitalization and how it will propel companies' growth (14:40)
- The pandemic forced an upgrade in quality assurance (20:00)
- A relatively new position is increasing its relevance, the Chief Digital Officer (25:10)
- Pros and Cons of Clubhouse and why it had such a success (28:20)
- The dissimilarities between how different generations consume information (33:40)
- Who will be the communicators in the post-pandemic world (41:10)
Resources:
- VIM Group website
- Book: Marc Cloosterman - Future Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand Performance
Connect with Marc:
Let's Connect!
- Torund's linktr.ee
Hosted on Acast. See acast.com/privacy for more information.
Everyone has a gift. If you can harness it, that's what your business should be about. - Amber Enright
In this episode, I'm joined by Amber Enright, an experienced Doctor of Physical Therapy, Owner of The Therapy Doctor, and Co-founder of Scottsdale Living Corp. She is a passionate memorable moments creator who loves physiotherapy and pays special attention to Neurologic, Orthopedic, and Pediatric populations.
Throughout our conversation, we talk about Amber's unique approach to healthcare, prioritizing the human touch in everything she does and running her business, moved by the genuine desire to improve her patients' lives and elevate her profession. Amber also talks about the "thank you economy" and the importance of harnessing our gifts when starting a business.
Additionally, we talk about connection, purpose, healthcare and sales, patient-oriented education for people outside of the medical community, how to deal with negative interactions, and much more.
Tune into episode 15 of Become Famous For What You Do, and learn more about Amber's human approach to healthcare.
In This Episode, You Will Learn:
- A bit about Amber's business and her goals as a Doctor of Physical Therapy (3:30)
- Amber talks about communication with non-verbal patients (11:10)
- Connection is vital in treating any condition (19:20)
- In any business, it is all about creating memorable experiences (31:20)
- The thank you economy (38:40)
- How to promote the right kind of engagement (43:30)
Connect with Amber:
- Website
- Visit the Scottsdale Living Facebook group
Let's Connect!
- Torund's linktr.ee
Hosted on Acast. See acast.com/privacy for more information.
"If everybody's saying something, if the media is saying something, I look for futurists looking beyond what's being said because they're creating the future." - Maryl Gladstone.
In this episode, I'm joined by the Generational Wealth Strategist Maryl Gladstone. She is also a mother, a healer, and the author of the soon-to-be-published: "Taming Crypto: A step-by-step process to becoming a savvy digital asset investor."
Maryl's obsession with safety made her dive deeper into understanding how to mitigate risk and generate wealth. Turning that knowledge into action, Maryl managed trusts and businesses, transforming one trust's worth from $100K to $3 million in just five years.
Throughout our conversation, Maryl explained what makes cryptocurrencies so attractive, her process of getting acquainted with a field she knew very little about, and how she found the right mentors to learn everything about these disruptive technologies. She also shares the lessons learned from her "mad money" stories and why she believes it is crucial to understand how cryptocurrencies work, even if you are not interested in investing in them.
Additionally, we talk about her book and how she came up with the FOMO family, how she intends to use her book to create a community, and much more.
Tune into episode 14 of Become Famous For What You Do, and dip your toes into the future of finances, investments, and currency.
In This Episode, You Will Learn:
- About why Maryl dove into crypto (2:10)
- How to find the right mentor (8:05)
- Maryl shares a "mad money" story (11:10)
- Maryl answers: what are cryptocurrencies? (18:30)
- About Maryl's book. Crypto's Wild Wild West (24:20)
- How to protect your passwords (34:10)
- Can you buy anything with crypto? (37:00)
Connect with Maryl:
- Website
- Pre-order her book! - Taming Crypto: A Step-by-Step Process to Becoming a Savvy Digital Asset Investor
Let's Connect!
- Torund's linktr.ee
Hosted on Acast. See acast.com/privacy for more information.
Stop wasting time and money on Facebook or Instagram ads, PPC, or direct mailers. Instead, spend time meeting other people and giving them value.
In this episode, I'm joined by John Doering, Founder of Scottsdale Living, a thriving Facebook Group with over 40,000 members, which receives over 64,000 interactions, and 400,000 new visitors every month. In 2017, John started this community to get more leads that would help him as a Real Estate Agent. Yet Scottsdale Living's purpose, and the reason for its tremendous success, is that John created it under a simple premise: to provide value.
Throughout our conversation, John depicts his journey of growing his magnificent community, the lessons learned along the way, and the value it brought to Scottsdale's neighbors and businesses. He also talks about how being at service is the key to taking any business to the next level, the importance of heavily investing in personal branding, and what people buy when they do business with a brand.
Additionally, John talks about his experiences branching to Phoenix and Tempe Living, when he realized he was famous, and so much more.
Tune into episode 13 of Become Famous For What You Do, and learn more about creating a community when everyone craves it.
In This Episode, You Will Learn:
- A bit about how Scottsdale Living was created (3:01)
- John talks about his community becoming "the third space" (8:19)
- One of John's biggest lessons learned from building his community (12:13)
- You must learn to let go (18:15)
- Stop wasting time on ads; go out there and meet people (31:33)
- People won't remember you; you must give them something to remember you (41:40)
- About the time John realized he was famous (48:51)
Connect with John:
- Visit the Scottsdale Living Facebook group
Let's Connect!
- Torund's linktr.ee
Hosted on Acast. See acast.com/privacy for more information.
The perfect wave to surf and a brilliant idea for a marketing strategy have something in common: they both have chaotic origins.
In this episode, I'm joined by the Author, Strategist, Founder of Groundswell Origins and the Groundswell Academy, and Host of the Groundswell Marketing Strategy podcast, Scott Martin. Scott is a marketing specialist with over two decades of experience in branding and community building. He is known for mixing leading-edge marketing innovation with a traditional approach and delivering sensible, informed, and forward-thinking strategies.
Throughout our conversation, Scott talks about the concept of groundswell, born from his passion for surfing, applied to marketing, advertising, and branding. We also discuss the importance of building solid inner circles and how to create them, niche audiences vs. massive following, and the difference between attention and growth in social media advertising.
Additionally, Scott, who is indeed a marketing encyclopedia, shared his thoughts on the human connection between brands and their audiences, why overposting teaches your audience to ignore you, how AI will change how we sell and buy, and so much more.
Tune into episode 12 of Become Famous For What You Do, and learn about the present and future of branding, social media advertising, sales, and branding.
In This Episode, You Will Learn:
- What is groundswell? And how it relates to marketing and branding (2:16)
- The origin of an idea is like the origin of a storm (9:23)
- Scott talks about the importance of inner circles (23:04)
- About how Scott discovered the power of creating communities (30:13)
- The patient philosophy vs. the 10x approach (40:59)
- How to build a community that lasts (50:10)
- Scott shares a bit about his next book and what we can expect in branding and marketing in the future (1:00:54)
Resources:
- Book - Scott Marting - Groundswell: The Unseen Wave of Business Growth
- The Groundswell Marketing podcast
Connect with Scott:
- Groundswell Origins website
Let's Connect!
- Torund's linktr.ee
Hosted on Acast. See acast.com/privacy for more information.
How ready are you to become known in your industry sector?
In this episode, Zachary Houghton becomes a host for a minute and interviews Torund to discuss her soon-to-be-published book, "Fame is the new currency," debunk the negative connotations of fame, and how to use fame as a currency to turn your business more profitable, and have more opportunities.
Throughout this episode, Torund explains why you should prepare for fame within your industry, how to use fame to boost your branding, redirect your social media advertising, and take your sales and promotions to the next level. She also explains the difference between being a celebrity and being famous, how to turn fame into your new currency, and why she believes fame is accessible to anyone.
Additionally, you'll learn why it might be hard to identify your differentiator on your own, how to draw attention to your business in times of short attention spans, and much more.
Tune into episode 11 of Become Famous For What You Do and learn how to compete with the world, multiply your fame, and find your way through the fame economy.
In This Episode, You Will Learn:
- A bit about Torund's new book "Fame is the new currency" (2:12)
- Fame has become democratized (7:48)
- About the need for content creation and social media presence (10:35)
- How do you turn fame into your new currency (13:06)
- Become the sun of your solar system (17:46)
- The differences between being a celebrity and being famous (27:37)
- How to prepare yourself for fame (35:45)
Let's Connect!
- Torund's linktr.ee
Hosted on Acast. See acast.com/privacy for more information.
Is social media essential to becoming famous for what you do?
In this episode, I'm joined by Mary-Claire Fredette, a Massage Therapist with over 23 years of experience. After getting tired of dealing with the ups and downs of the massage business, she taught herself how to boost her practice using social media.
Through funny TikTok videos, Instagram reels, and her acute and relatable communication skills, Mary-Claire teaches massage therapists how to highlight their x-factor, stand out, and attract their ideal clients.
We had a fantastic conversation about using social media to uncover our true selves and create engaging content that resonates with our audiences for its authentic nature. Mary-Claire shared her story, how she transitioned into the social media world, her challenges, and how she handles online trolls, negativity, and hurtful comments.
In addition, we delve into how her kids reacted to her "being silly" on social media, the fear of success and failure, and so much more.
Tune into episode 10 of Become Famous For What You Do, and learn how social media can help you boost your business and help you connect with your true self.
In This Episode, You Will Learn:
- About Mary-Claire's journey into becoming an influencer massage therapist (1:29)
- Is social media necessary to become famous for what you do? (6:22)
- How social media can help us connect with our true selves (16:11)
- How Mary-Claire deals with internet trolls and negative comments online (25:23)
- Mary-Claire's social media newbies (30:59)
- How to be creative and truthful while being kind on social media (36:13)
Connect with Mary-Claire:
- Website
- TikTok
- 5 Emails For Hard Conversations
- Link to Mary-Claire's reel with over 1 Million views
Let's Connect!
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Corporate and business have become so competitive, and we are so focused on improving and promoting ourselves that we don't notice we are turning into outlying islands. We get so caught up in the grind that we forget we can become countless times more powerful through community and collaboration.
In this episode, I'm joined by Anita Anello, a Creative Problem Solver, Mentor, Strategic Coach, and Servant Leader to Corporate Women of Faith who loves to help women live with joy, make more money, and enjoy every second of the transition into their new lives.
Throughout our conversation, Anita described her transition from executive positions in corporate America to a homeschooling mom and entrepreneur. We learn more about the tiny adjustments in life that can produce massive change, how to nurture a growth mindset, and why it is instrumental for successful women to rely on their community.
Anita also talks about the #1 challenge most women face in their professional lives, how to create healthy boundaries, shared some content creation tips, and so much more.
Tune into episode 9 of Become Famous For What You Do, and discover the formula to love your work and life equally.
In This Episode, You Will Learn:
- A bit about Anita's journey from corporate to entrepreneurship (8:02)
- The importance of getting validation and agency from our life partners (11:27)
- How women's nature can play "against" them in business (24:19)
- The #1 challenge women face in their professional lives (29:12)
- What happens when we make tiny adjustments in our lives. The ripple affect (42:34)
Resources mentioned:
- Book: Brian Switalski - MXLTIPLY: A Social Media Guide for Every Entrepreneur to Connect With a Multitude of People, Gain a Massive Following, and Mxltiply Your Sales
Connect with Anita
- The Ripple Affect website
Let's Connect!
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The easiest way to overcome any adverse situation is to remind yourself you're bigger and stronger than financial collapse, debt, romantic heartbreaks, illness, or having zero subscriptions to your latest online program.
In this episode, I'm thrilled to welcome the fantastic Andrew Bailey. He is a High Performance and Rapid Manifestation Coach for women who desire to expand and grow by connecting with their authentic selves.
We had a fantastic conversation about Andrew's journey to becoming a high-performance women's coach, his past as a dating and relationship coach, and the moment he discovered his passion for helping women connect with their true selves. Andrew kindly shared dozens of golden nuggets about self-confidence, manifestation, accountability, discipline, habits, the gamification of life, and so much more.
Tune into episode 8 of Become Famous For What You Do, and learn more about how to reach success by tapping into your authenticity.
In This Episode, You Will Learn:
- A bit about Andrew's background and how he became a dating coach (2:08)
- From Montana to Seattle, Andrew's boldest move of his life (9:53)
- Sometimes you need to jump into the cold water (14:36)
- You need to suck big time before you start winning (24:45)
- The importance of having a structure in place to succeed (28:44)
- Don't be dogmatic about how you implement modeling in your life (40:37)
Resources mentioned:
- Book: Alex Hormozi - $100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Connect with Andrew:
Let's Connect!
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Why do we sometimes forget to show appreciation? In most cases, a simple word or a candid gesture can make much more than express gratitude; it can make someone feel seen.
In This episode, I'm joined by Neil Beam, a father of four, a husband, a GTM Strategist, a Program Architecture and Design expert, and the Co-founder of The Appreciation Company.
Throughout this episode, Neil shares the story of how this passion project started, his and his wife's sense of service that made it possible, and the reactions he got at the beginning from the people receiving the appreciation notes. We talk about the importance of expressing gratitude and appreciation, why we sometimes don't take the time to show how grateful we are, and more.
Tune into episode 6 of Become Famous For What You Do, and learn more about Neil's passion project, born to spread gratitude and appreciation.
In This Episode, You Will Learn:
- A bit about The Appreciation Company's origin (2:19)
- Making people feel seen (5:44)
- About Neil's leap of faith (9:02)
- Why don't we take the time to be grateful? (18:51)
- What it feels like to get an appreciation note? (22:02)
Resources:
- The Appreciation Company website
- Book: Bill Aulet - Disciplined Entrepreneurship: 24 Steps to a Successful Startup
- Book: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Connect with Neil:
Let's Connect!
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Is connecting authentically with your team members as a leader possible? Is it even necessary?
In this episode, I'm joined by our Writer in Residence, Heidi Stangeland, and our Marketing Director, Zach Houghton, to discuss authenticity in leadership. We analyze the relevance of being authentic in leadership roles, how it can shape our relationships with clients and employees, and define our leadership style.
Throughout this episode, you'll hear how authenticity boosts confidence in leadership roles, how to master authenticity, and why you should "believe it till you achieve it instead of faking it till you make it." We also discuss how to avoid being pulled down by colleagues or team members when they are at their lowest and how writing down your thoughts can help you stay grounded, regain focus, and rebuild confidence.
Tune into episode 6 of Become Famous For What You Do, and learn how being authentic can help you take your leadership to the next level.
In This Episode, You Will Learn:
- Authenticity equals confidence (2:21)
- How to tap into your confidence. Regardless of how uncomfortable it might be (4:26)
- How to be authentic (5:19)
- How to deal with a colleague pulling us down (10:53)
- Writing down your feelings is instrumental for grounding and centering yourself (16:41)
- Why you should always keep your assumptions in check (21:02)
Connect with Heidi:
Connect with Zachary:
Let's Connect!
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You know you must put yourself out there, trust your skills, and know you can do it, so why is it so hard, then?
In this episode, I'm joined by my friend and partner in business, Zachary Houghton. He is the Marketing Director at Diotima Strategies; he helps brands gain visibility and find their voice by clarifying their messaging. Together, we delve into how to overcome the reluctance to become famous for what we do, why sometimes it is so hard to "just do it," and how to create a more profound and meaningful connection with our audience.
Throughout this episode, Zachary shares his journey of overcoming the fear of putting himself out there and how he trained himself to break that barrier and press the courage button. He explained how getting clear on his WHY helped him and the importance of having support from others.
In addition, he shared his thoughts on the perks of being authentic, his Endgame framework, and more.
Tune into episode 5 of Become Famous For What You Do, and learn what you are missing to "just do it."
In This Episode, You Will Learn:
- What helped Zachary with the struggle of putting himself out there (3:01)
- How to train yourself into the right mindset (6:13)
- The importance of getting clear on your WHY (10:04)
- About Zachary's WHY and how it helped him gather the courage to put himself out there (15:07)
- The Endgame model (25:46)
Connect with Zachary:
Let’s Connect!
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Discovering what we are good at might be hard, but once we find that out, it is harder not to do anything with it.
In this episode, a re-release from my previous show, Moving Beyond Your Tribe, we revisit my conversation with Patti Pao, Founder and CEO of Restoresea LLC. Patti has over 30 years of experience in the beauty industry and the mind behind creating over 400 products. After many years of thinking of herself as a terrible marketer, Patti discovered she was a pretty good one; she only needed to find her route to market.
Throughout this episode, we delve into how Patti created the first clinically-tested, naturally-derived anti-aging skincare line, thanks to her talent and innate curiosity. We also talk about her relationship with marketing and sales, her positive attitude, and her open-mindedness towards life and business opportunities.
In addition, we learn about the questions every entrepreneur should ask themselves to ensure their business' success, how to be a wartime leader, and so much more.
Tune into episode 4 of Become Famous For What You Do and learn more about connecting with your unique talent and getting the best out of it.
In This Episode, You Will Learn:
- About Patti's impressive career in the beauty industry (3:43)
- We think we know something until we ask ourselves the right questions about it (10:47)
- I found my route to market! Now what? (17:10)
- The fantastic story of how Patti discovered the enzyme that helped create Restorsea (20:27)
- Be open-minded, never say no to anything (35:45)
Connect with Patti:
- Clubhouse: @pattipao
- Restorsea website
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When you think of the formula: hard work + time = success, do you consider where your physical and mental health fits in that equation?
In this episode, I'm joined by Jackie Tapia, a first-generation Mexican American Lawyer with over 22 years of experience, Transformational Life Coach, CEO & Founder of Living Macro, and Host of the Amiga, Handle Your Shit podcast. After 17 years as a lawyer, Jackie realized trading hours for money was a terrible deal for her. Her physical and mental health was on the line, so she realized she had to change. A handful of years later, she heard her true calling, transformed her life, and decided to empower and help other Latinas handle their shit and thrive.
Throughout our conversation, Jackie talks about how listening to her true calling and stepping into her true self changed her life and blessed her with the possibility to help others do the same. We explore how being a first-generation immigrant shaped her approach to making a living, the inspirational figure of her father, and the importance of listening to the signs of our true calling.
Plus, we talk about fear, the hustle culture, how Jackie absorbed the fact of being famous for what she does, and so much more.
Tune into episode 3 of Become Famous For What You Do and learn about Jackie's best advice to handle your shit.
In This Episode, You Will Learn:
- About the birth of Amiga, Handle Your Shit podcast (2:26)
- Jackie's realization after 17 years of working herself to exhaustion (6:14)
- Using a lawyer's skills and abilities in a fun way (12:07)
- The importance of the energy we surround ourselves with (16:15)
- Jackie's advice for people who want to handle their shit (22:06)
- Listen to your true calling. Society has built us to ignore these things (36:14)
Connect with Jackie:
- Website
- Amiga, Handle Your Shit podcast
Hosted on Acast. See acast.com/privacy for more information.
Are you satisfied with your achievements? Are you happy in your relationships? Do you feel comfortable under your skin? If not, are your family, friends, and coworkers getting your best version?
In this episode, I'm joined by Crystal Mallari. She is a Behavior Change Specialist, Fitness and Nutrition Coach, CEO of R3 Evolution Fitness, and the founder of The R3VOLVELIFE Method Academy, the #1 Online Mind-Body Transformation & Personal Development Coaching Program. Crystal is on a mission to restore women's confidence in themselves, build a bulletproof mindset, and incorporate healthy habits into their lives.
Throughout our conversation, Crystal talks about her struggle with weight and the underlying reasons behind her and her husband's body transformations. She described her feelings from day one after the epiphany, where she understood how to help herself and her husband and resignify her business.
Plus, we talk about her passion for music and performing, her role models, her objectives and what she wants to be famous for, and so much more.
Tune into episode 4 of Become Famous For What You Do and hear Crystal's compelling, touching, and inspiring life story.
In This Episode, You Will Learn:
- The struggle to get pregnant and its devastating consequences (2:55)
- Eating the pain. Crystal's wake-up call (8:55)
- Coaches need coaches (17:13)
- About Crystal's decision to become a fitness competitor at 40 years young (33:45)
- It's about us; it's about helping others (45:33)
Connect with Crystal:
- Facebook Group Fit Beyond 40 For Women
Hosted on Acast. See acast.com/privacy for more information.
What would you do if you knew you couldn't fail?
In this episode, I'm joined by the amazing Dr. Veronica Estrada, a Mother, College Professor, Researcher, Scholar, Social Justice Advocate, and an endless source of inspiration for hundreds of students.
We had a fantastic conversation about limiting beliefs, how often social and cultural barriers get in our way to progress, and the inner work needed to change our mindset from victim to victor. Dr. Estrada shared bits of her rough childhood, her gratitude for those who believed and bet on her, and how she turned the "Dr. Estrada syndrome" into the "Dr. Estrada effect."
Plus, we delve into her hero's journey, how she overcame her learning disabilities, the abuse during her childhood, and so much more.
Tune into episode 3 of Become Famous For What You Do, learn how to connect with your gifts, and turn your wounds into a catalyst for success.
In This Episode, You Will Learn:
- A bit about Dr. Estrada and what she does (1:41)
- Why did many professors quit teaching when COVID hit (6:24)
- Introverts and online classes (16:48)
- Students don't remember the best professor; they remember their favorite (20:01)
- How Dr. Estrada dealt with imposter syndrome (24:26)
- All of us go through our own hero's journey (30:15)
- The power of storytelling (39:57)
- About Dr. Estrada's mentors and how they helped her become who she is today (47:13)
Connect with Dr. Veronica Estrada:
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What's the limiting belief that's stopping you from becoming famous?
In this episode, I'm joined by the CEO and Founder of Bespoke Branding Agency, Yamilca Rodriguez. With over 20 years of experience in the branding space, Yamilca heals businesses using her brand therapist abilities to help them reach their ideal clients, empower their brands, and rule the market.
We chat about the negative connotations fame has in our society, which certainly feeds people's limiting beliefs about being famous. Yamilca explains why getting your brand's message out there is massively important in our fame economy and why it is crucial to do it authentically.
Plus, we dip our toes into the 12 archetypes, the strong link between branding and psychology, and shedding the layers of your personal brand's true essence. Yamilca also talks about her favorite famous person, what she wants to be famous for, and much more.
Tune into episode 2 of Become Famous For What You Do and learn how a brand therapist can help you heal your fears of becoming famous for what you do best.
In This Episode, You Will Learn:
- Why is fame so important today? (1:27)
- People are both interested and scared of putting themselves out there (3:56)
- How Psychology can help you improve your branding and marketing (6:35)
- The twelve archetypes and branding (8:10)
- Why you should focus on your super fans (16:59)
- How does the fame economy work from the point of view of a brand therapist (20:22)
Resources:
- Bespoke Branding Agency website
- Book: Carol Pearson - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Connect with Yamilca:
Hosted on Acast. See acast.com/privacy for more information.
How can becoming famous for what you do help you and, most importantly, help thousands of others?
We live in times where products are not as important as the person behind them. That's why CEOs' abilities in front of the cameras are vital. Audiences need to see themselves reflected in the person behind the product that'll help them make their lives easier.
Today, in our first episode of Become Famous For What You Do, Zachary Houghton joins me to discuss the details of this exciting journey. We learn about what it means to let your gifts make you famous and how it can impact your life and the lives of those around you. We explore why it is necessary to be well-prepared to face fame, how to live a normal life while your product shines, and why getting help to move forward is crucial.
We also go through the importance of learning to deal with the criticism fame exposes you to, how to survive the fame economy we live in, and much more.
Tune into the first episode of Become Famous For What You Do and learn why getting your message out there and sharing your gifts with the world is so necessary.
In This Episode, You Will Learn:
- What do we mean by "becoming famous for what you do?" (2:05)
- It is not about the spotlight; it is about making your gifts shine (4:29)
- We think we know who we are (6:47)
- Butter Bob's story and why it ended how it ended (11:16)
- Three steps to become famous for what you do (14:23)
- We live in a fame economy (23:10)
- How speaking to a live audience changes you (29:11)
- What can you expect from this podcast (34:08)
Resources mentioned:
Book: Michael Wolf - The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
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