“You don’t have to be on one end of the spectrum or the other. It’s okay to find the middle ground.”

In this episode of Farming on Purpose, I sit down with Ali Lightfoot of Lightfoot Farmstead in Tennessee to talk about building a direct-to-consumer farm business while balancing full-time jobs, raising kids, and figuring it out one step at a time.

Ali shares how she went from having zero agricultural background to helping grow a thriving farmstead operation alongside her husband, Wesley. What started as a small effort to feed their own family slowly expanded into beef, pork, pasture-raised chicken, eggs, jams, jellies, raw milk, and a loyal customer base throughout the Memphis area.

We talk about the realities of scaling a farm business outside of traditional agriculture, including the challenges of balancing work and family, losing their USDA processing facility in a fire, and rebuilding their business through creativity and persistence.

Ali also shares the story behind their now-famous bright blue converted school bus turned mobile farm store — a project that started almost as a joke and became one of the most recognizable parts of their business.

This episode is packed with honest conversations about direct-to-consumer farming, educating consumers, building systems that actually work, and creating a farm business that fits your family and values.

Key Topics:

Growing a farm business while both spouses work full-time
Transitioning from feeding your family to selling direct-to-consumer
Building a loyal customer base through farmers markets and education
The challenges of scaling beef, pork, and pasture-raised chicken
Losing their USDA processing facility in a fire and rebuilding afterward
Converting a 1990s school bus into a mobile farm store
Educating customers about seasonality and food production
Why finding the “middle ground” in agriculture matters
Balancing profitability, food quality, and affordability
Teaching others how to raise and process their own food

LINKS

Follow Ali & Lightfoot Farmstead: Facebook, Instagram & TikTok: @lightfootfarmsteadtn

Website: https://www.lightfootfarmsteadtn.com/

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode #112: A Family Legacy of Dairy and Determination[Text Wrapping Break]A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identity—and the pressure that comes with keeping it all going.

Episode #101: From Conventional to Regenerative: One Family's Journey to Building a Sustainable Farm

This episode explores what it actually takes to build a local food business, connect with customers, and create additional income streams beyond commodity agriculture.

Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms

A practical discussion around diversification, value-added agriculture, and finding ways to create more stability and profitability within a farm operation.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“We have to evolve to keep what we have.”

In this episode of Farming on Purpose, I sit down with Hannah and Ashley Rainville, two sisters from a multi-generational dairy farm in northern Vermont, to talk about what it looks like to face one of the hardest decisions in agriculture—stepping away from the system you were raised in.

Hannah and Ashley share the reality behind their family’s decision to sell their dairy herd after generations of milking cows. What started as a tough winter filled with breakdowns, low milk prices, and mounting pressure turned into a deeper conversation about sustainability—not just financially, but for their family, their future, and their way of life.

We talk about the emotional weight of that decision, what it means to redefine legacy, and how they’re beginning to build a new path forward. From experimenting with gardening and livestock to exploring direct-to-consumer opportunities, they’re not walking away from farming—they’re reshaping it.

This episode is a powerful listen for anyone navigating change in agriculture, questioning the systems they’ve been handed, or trying to figure out what comes next for their farm and their family.

Key Topics:

The reality behind selling a family dairy herd
Why the traditional dairy model is becoming harder to sustain
The emotional side of change and decision-making on a family farm
What it means to protect legacy while doing things differently
How small experiments can shape a new direction for your farm
Building a diversified, direct-to-consumer model
Why family—not the operation—has tocome first
Navigating uncertainty while creating new opportunities

LINKS

Follow Hannah & Ashley Rainville: TikTok & Facebook: RainvilleRizzz

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode #112: A Family Legacy of Dairy and Determination

A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identity—and the pressure that comes with keeping it all going.

Episode #90: Current State of Farming – A Tale of Two Scales

This episode breaks down one of the biggest tensions in agriculture today—the gap between small family farms and large-scale operations—and what that means for the future of the industry.

Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef

A practical look at what diversification can actually look like on a farm, including selling direct-to-consumer and building additional income streams beyond traditional models.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“Convenience replaced skill, and we stopped noticing what we lost.”

In this episode of Farming on Purpose, I sit down with Kody Hanner, founder of The Homestead Education, to talk about what happens when life forces you to rethink everything—your food, your health, and the way your family operates.

Kody shares the story of her husband’s end-stage liver disease diagnosis at 33 and the decision that followed—to completely change how they lived in order to fight for his health. What started as a response to a crisis turned into a full shift toward homesteading, whole foods, and rebuilding lost skills.

We talk about the reality of what it takes to produce your own food, why so many families feel overwhelmed trying to start, and how small, intentional changes can lead to long-term transformation. Kody also shares how bringing kids into the process builds responsibility, confidence, and a stronger family unit.

This episode is a great listen for anyone who has ever felt disconnected from their food, overwhelmed by where to start, or curious about what it actually looks like to build a more self-sufficient lifestyle.

Key Topics:

The turning point that led to a complete lifestyle shift
What it actually takes to produce your own food at home
Why convenience has replaced skill in modern life
How to start building homesteading skills without overwhelm
The role of food in long-term health and healing
Teaching kids responsibility through real-life involvement
Why knowledge is more valuable than stockpiling supplies
The mindset shift required to live more self-sufficiently

LINKS

Learn more about The Homestead Education:https://www.thehomesteadeducation.com

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode #59:Start Homesteading in Your Kitchen with Meghan Gates

Meghan Gates shares how she began her homesteading journey by focusing on simple, practical skills in the kitchen. From baking bread to preserving food and making intentional sourcing decisions, this episode walks through how small, consistent changes can build confidence and capability over time.

Episode #64: From Homesteading to Backgrounding Beef and Meat Business Expansion

This episode follows the evolution from a small-scale homesteading mindset into a growing livestock and meat business. It covers the transition into backgrounding cattle, expanding production, and the operational and marketing considerations that come with scaling beyond the homestead.

Episode #55: The Farm & Food System - Insurance, Regulation, and Trends toward Self Sufficiency

A broader look at the systems that shape agriculture and food production, this episode explores how insurance, regulation, and policy impact producers and consumers alike. It also dives into the increasing interest in self-sufficiency and what that shift means for the future of food systems.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“Policies built for emergencies rarely stay temporary.”

In this solo episode of Farming on Purpose, I continue the conversation about resource allocation in agriculture — but this time through the lens of policy, infrastructure, and the decisions that quietly shaped modern farming.

Most farmers today operate within a system that was built long before they ever planted their first crop. Grain elevators, crop insurance programs, futures markets, rail systems, and federal farm programs all grew out of a moment of crisis during the Great Depression. What started as an emergency response to collapsing farm prices eventually became the framework that now guides much of modern agricultural production.

In this episode, I walk through how government involvement in agriculture began in the 1930s, how the Agricultural Adjustment Act reshaped production decisions, and how the infrastructure that followed reinforced those choices for generations.

This conversation isn’t about criticizing the system — the policies created during that era helped stabilize agriculture and protect the country’s food supply. But it is worth asking how those policies continue influencing the crops we grow, the risks farmers take, and the structure of rural communities today.

If you’ve ever wondered why corn and soybeans dominate so much of the agricultural landscape — or why switching crops isn’t nearly as simple as people often assume — this episode helps explain the deeper story behind it.

Key Topics

Why the U.S. government first intervened in agriculture during the Great Depression
How the Agricultural Adjustment Act reshaped crop production and market stability
Why Title I commodity crops (corn, soybeans, wheat, cotton, rice, and peanuts) became the backbone of federal policy
How infrastructure — grain elevators, rail systems, ethanol plants, and futures markets — reinforced those crops over time
The role crop insurance and federal programs play in reducing risk for producers
Why diversification is harder today than it was historically
How agricultural consolidation has changed rural communities
The difference between feeding people directly and supporting global food systems through commodity production
Why simply telling farmers to “grow something else” ignores the infrastructurerequiredto support new crops
The tension between stability and flexibility in modern agricultural systems

Reflection Questions from This Episode

This episode closes with questions designed to help producers think more deeply about the systems they operate within:

If the system we farm in today was built during a crisisnearly 100years ago, how might that influence the choices we see as “normal”?
What risks does our current system reduce — and what kinds of flexibility might it limit?
If diversification were possible in your region, what infrastructure would need to exist first?
Are our current production systemsoptimizingstability, efficiency, or resilience?
What role should policy play in shaping agricultural production in the future?
If the goal is both global food reliability and strong rural communities, how might those priorities be balanced?
What conversations should agriculture be having now about the next generation of policy and infrastructure?

Links Referenced in This Episode

FRASER wholesale price data

https://fraser.stlouisfed.org/files/docs/publications/SCB/pages/1935-1939/2755_1935-1939.pdf

CBO crop insurance subsidy

https://www.cbo.gov/budget-options/60893

GAO crop insurance

https://www.gao.gov/products/gao-23-106228

USDA soybean use

https://www.usda.gov/sites/default/files/documents/coexistence-soybeans-factsheet.pdf

MSU soybean use

https://www.canr.msu.edu/news/where_do_all_these_soybeans_go

MSU trypsin inhibitor

https://www.canr.msu.edu/news/hidden-variable-in-soybean-meal-trypsin-inhibitors-and-swine-growth

Journal of Animal Science

https://academic.oup.com/jas/article/doi/10.1093/jas/skaf253/8234085

USDA ERS corn overview

https://www.ers.usda.gov/topics/crops/corn-and-other-feed-grains/feed-grains-sector-at-a-glance

USDA ERS ethanol use

https://www.ers.usda.gov/publications/pub-details?pubid=105761

AHA advisory

https://www.ahajournals.org/doi/10.1161/cir.0000000000000510

Linoleic acid review

https://pubmed.ncbi.nlm.nih.gov/22889633

JAMA plant oils study

https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2831265

Johns Hopkins explainer

https://publichealth.jhu.edu/2025/the-evidence-behind-seed-oils-health-effects

Alternative PUFA interpretation

https://pmc.ncbi.nlm.nih.gov/articles/PMC5437600

LINKS

Learn more about Outlaw Ranch Care and the Country Living Academy:
https://outlawranchcare.com

Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50.

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy

Episode #125: Raising More Than Livestock — Building a Multi-Generation Direct-to-Consumer Farm Business

This episode explores what it takes to build a diversified farm business outside of traditional commodity systems. Nola and Mikaela Schultz share the realities of running a multi-generation family farm while developing direct-to-consumer markets, navigating processing challenges, and creating new income streams for the next generation.

Episode #124: Marriage, Parenthood & Building a Business

Building a farm or ag-related business affects more than just production decisions—it shapes family life as well. This episode dives into the reality of building a business while raising a family, exploring the leadership, structure, and long-term vision required to create something that supports both your work and your life.

Episode #123: Year-End Tax Planning and Financial Confidence on the Farm

Understanding the financial side of farming is critical to managing risk and building resilient operations. In this episode, Kansas Farm Management economist Tressie Mitzner shares practical strategies for improving financial clarity, preparing for taxes, and making better long-term business decisions on the farm.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“People really want the agricultural life. They want to learn how to do it right—they just need someone willing to show them.”

In this episode of Farming on Purpose, I sit down with Frank Baggiolini, asset manager and content creator for Outlaw Ranch Care, to talk about a growing shift in rural America: the rise of first-time landowners and the opportunity agriculture has to welcome them.

Frank grew up surrounded by agriculture in California, raising registered Polled Herefords through youth projects while his family farmed vegetables in the Salinas Valley. Over the years, his career took him across several corners of the industry—from dairy work and orchard removal to managing equipment operations for large pistachio and almond farms.

Today, that experience has come full circle.

Through Outlaw Ranch Care and their Country Living Academy, Frank and his partners help new rural landowners learn the practical skills needed to manage their land, care for livestock, operate equipment, and build productive properties.

We talk about the reality many new landowners face when they purchase rural property with big dreams but little experience. Frank shares how simple knowledge gaps—from backing a trailer to managing pasture weeds—can quickly become overwhelming without guidance.

We also discuss the bigger picture for agriculture. While the rise of small acreage properties can sometimes create tension within traditional ag communities, Frank believes helping new landowners become responsible stewards of the land ultimately strengthens agriculture as a whole.

This episode is a great listen for producers, first-time landowners, homesteaders, and anyone thinking about buying rural property and learning how to care for it well.

Key Topics

Growing up in California agriculture raising Polled Herefords and row crops
· How Frank’s career moved through multiple sectors of agriculture
· The story behind starting Outlaw Ranch Care
· Why many first-time landowners struggle after purchasing rural property
· Teaching practical ranch skills through the Country Living Academy
· Common mistakes new landowners make when buying tractors and equipment
· Documenting the process of building and restoring a small ranch property
· The debate around small acreage “ranchettes” and land stewardship
· Why helping new landowners succeed can benefit the future of agriculture
· How small producers can still contribute to the broader cattle industry

LINKS

Learn more about Outlaw Ranch Care and the Country Living Academy:
https://outlawranchcare.com

Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50.

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy

Episode #127: Why Farm Succession Planning Can’t Wait

A conversation about the urgency of farm and ranch succession planning and what happens when the next generation isn’t prepared to take over. This episode explores the scale of land expected to transition in the coming decades and why preparing the next generation of agricultural leaders matters more than ever.

Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business
Nola and Mikaela Schultz share how they built Schultz Country Market and created a direct-to-consumer meat business that supports both their family and their farm.

Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
Jess Perez shares how she built a cow-calf operation while selling beef directly to consumers and building a digital audience.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“Farmers markets are great — but they’re a narrow pipe between farmers and consumers.”

In this episode of Farming on Purpose, I sit down with Dan Brunner, founder of Market Wagon, to talk about one of the biggest challenges in local food systems: distribution.

Dan comes from a background in software and logistics, but his interest in food systems goes back decades. Long before grocery delivery was common, he believed consumers would eventually buy more of their food online. When he met a farmer who shared a similar vision, they partnered to launch Market Wagon in 2017 — a platform designed to connect local farmers and food producers directly with consumers through an online marketplace and delivery network.

We talk about the hidden complexity of the modern grocery supply chain, why farmers markets alone can’t scale access to local food, and how Market Wagon is widening the connection between producers and consumers.

Dan also shares how the company grew from a single city to serving dozens of regional markets, what the COVID grocery shift revealed about consumer behavior, and why transparency around food production is becoming increasingly important.

This episode is a great listen for producers interested in expanding direct-to-consumer sales, farmers navigating multiple marketing channels, and anyone curious about how local food systems are evolving in the digital age.

Key Topics:

The logistics problems inside the modern grocery supply chain
Why farmers markets represent only a small slice of food distribution
How Market Wagon connects producers and consumers through weekly delivery hubs
The two-sided challenge of building a marketplace for both farmers and shoppers
How COVID accelerated online grocery adoption and local food interest
Inventory management and pricing for farmers selling through the platform
The role of transparency in helping consumers understand how food is produced
Why product diversity actually benefits farmers in a shared marketplace
What producers should know before joining Market Wagon

LINKS

Learn more about Market Wagon:
https://www.marketwagon.com

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business – A conversation with Nola and Mikaela Schultz about building Schultz Country Market and selling farm products directly to customers. This episode dives into pricing, processing challenges, marketing meat, and what it takes to grow a farm business that supports both the family and the land.

Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess – Jess Perez shares how she returned to agriculture and built a cow-calf operation while selling beef directly to consumers. This episode explores online storytelling, building an audience, and creating multiple income streams in agriculture.

Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms – Amanda shares how she found her place in a multi-generation cow-calf operation and started selling beef directly to customers. The conversation covers diversification, building new revenue streams, and the real financial considerations behind direct-to-consumer agriculture.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“Every generation of farmers has asked the same question: What do we do with what we have?”

In this solo episode of Farming on Purpose, I take a deep dive into the history of agriculture — not just as a timeline of events, but as a story of resource allocation.

From subsistence survival to the Homestead expansion, through industrialization, the Green Revolution, the 1980s farm crisis, and into today’s era of transition and generational transfer, one theme remains constant: producers must decide how to allocate what is scarce.

In earlier eras, it was labor. Then land. Then machinery. Then knowledge. Then capital. Today? It may be energy, leadership, and continuity.

This episode explores how global events reshaped agriculture in 20-year spans — and why the next 20 years may change more than we realize as 70% of U.S. farmland is expected to change hands.

If you are thinking about transition, sustainability, leadership, or simply trying to build something that lasts — this episode will challenge how you think about your operation.

Key Topics:

The Subsistence & Survival Era: Farming when the margin for error was zero
· The Homestead Era: Expansion, ownership, and the belief that growth meant opportunity
· Industrialization: Tractors, mechanization, and managing debt as a new resource
· The Green Revolution: Science, yield, and knowledge replacing land as the growth engine
· The 1980s Farm Crisis: Debt, collapse, and the emotional toll rarely discussed
· How farm size grew 200% while the farm population fell 97%
· Why local food sales increased 140% before 2020
· The largest generational land transfer in U.S. history happening right now
· Why management — not land — may be the true limiting factor today
· Sustainability as personal, financial, and generational — not just environmental

Reflection Questions from This Episode:

This episode closes with practical questions every producer should consider:

Where is my energy actually going?
What resources am I protecting — and which ones am I spending without realizing it?
What am I doing out of habit instead of intention?
If I stepped away for six months, what would break?
What problem is my operation actually solving?
Am I allocating resources reactively or strategically?
Am I building something transferable — or something only I can carry?
What resource will matter most in the next 20 years?
What does sustainability really mean in my context?
Who needs to be part of these conversations before they become urgent?

LINKS

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Farm Succession Planning: Securing Your Family’s Legacy – A practical conversation about transition planning, family communication, and protecting the long-term future of your operation. A strong follow-up to Jace’s insights on decentralized leadership and building a farm that outlasts one generation.
Listen: https://podcasts.apple.com/us/podcast/episode-87-farm-succession-planning-securing-your/id1652386715

Marriage, Parenthood & Building a Business – An honest look at building a growing business while raising a family. This episode pairs well with Jace’s discussion on leadership, structure, and creating a business that supports your life instead of consuming it.
Listen: https://podcasts.apple.com/us/podcast/marriage-parenthood-building-a-business/id1652386715

Year-End Tax Planning and Financial Confidence on the Farm – A finance-focused episode covering taxes, recordkeeping, and strategic cash flow planning. Perfect for listeners who want to go deeper after hearing Jace explain why monthly financial clarity matters.
Listen: https://podcasts.apple.com/us/podcast/year-end-tax-planning-and-financial-confidence/id1652386715

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“You don’t know what you don’t know — and that’s what keeps people up at night.”

In this episode of Farming on Purpose, I sit down with Jace Young, founder and CEO of Legacy Farmer, to talk about the financial side of agriculture that most producers avoid — until they can’t.

Jace grew up on a multi-million-dollar Kansas farm that ultimately went bankrupt. Years later, working in ag banking — including at the same banks his family once approached — he gained access to the financial documentation behind the collapse. What he discovered changed the direction of his life.

We talk about centralized leadership, pride, emotional decision-making, and why updating your numbers once a year isn’t enough. Jace shares what he sees inside banks today, how loan committees actually think, and why producers who understand their balance sheets have leverage most others don’t.

This episode is a must-listen for producers stepping into leadership roles, families navigating transition, and anyone who wants to build a farm business that outlasts one generation.

Key Topics:

Growing up inside a 14,000-head feedyard and watching it go bankrupt
What ag banking revealed about financial blind spots in farm businesses
Centralized vs. decentralized leadership in agriculture
Why updating financials monthly changes everything
How to build trust (and leverage) with your banker
Farm debt trends and what tightening credit could mean for 2026
Why service-based businesses create stability alongside production agriculture
Exposing financial weaknesses without destroying family relationships
Transition planning through transparency, not secrecy

LINKS

Learn more about Legacy Farmer:
https://www.legacyfarmer.com

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“You’re going to make mistakes — and then you’re going to learn from those mistakes.”

In this episode of Farming on Purpose, I sit down with Hayley Darnielle, owner of Crooked Creek Farms in Montana, to talk about building a diversified, direct-to-consumer farm business from the ground up.

What started as a simple Facebook page and one milk cow has grown into a full-time operation providing raw milk, pork, poultry, eggs, and more to local families. Hayley shares what it’s really like to be a first-generation farmer, how Montana’s Food Freedom Act shaped her business, and why responsibility, transparency, and boundaries matter just as much as growth.

This conversation explores diversification with intention, navigating customer relationships, using grants to fuel growth, and building a farm that supports both family life and long-term sustainability.

Key Topics:

Starting a farm business without growing up in agriculture
How Montana’s Food Freedom Act opened the door for direct-to-consumer sales
Diversifying livestock with purpose and limited acreage
Balancing motherhood, farm work, and business growth
Learning through trial, error, and knowing when to scale back
Building infrastructure as a first-generation producer
Navigating customer expectations and setting boundaries
Using the USDA Value-Added Producer Grant to accelerate growth
Growing two farm operations side by side

LINKS

Follow Crooked Creek Farms and learn more about Hayley’s operation:
https://www.crookedcreekfarmsmt.com

Follow Crooked Creek Farms on Facebook, Instagram, and TikTok:
Crooked Creek Farms MT

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy

122: How Agritourism Is Transforming Farming – A look at how opening the farm to the public through agritourism can create new income streams, strengthen community trust, and support long-term farm sustainability.

125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business – An honest conversation about diversification, family roles, and building a direct-to-consumer business that supports both the farm and the people behind it.

76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke – A conversation about purpose, priorities, entrepreneurship, and building income beyond tradition while staying rooted in agriculture.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“You don’t have to have a perfect farm — you just have to open the gate.”

In this episode of Farming on Purpose, I sit down with Megan Daluge, a fifth-generation Wisconsin dairy farmer and co-founder of Milk’n Mamas, to talk about what diversification really looks like when you’re committed to keeping the dairy — and the family — at the center.

Megan shares how she and her sister navigated family transition, industry pressure, and a tough dairy economy by building multiple income streams alongside their 100-cow dairy. From launching farm camps and agritourism to running a women’s boutique and coaching farmers on social media storytelling, this conversation is an honest look at resilience, creativity, and evolving with purpose.

This episode is a must-listen for farmers, ranchers, and ag entrepreneurs who feel pulled in more than one direction — and want permission to try something new without losing what matters most.

Key Topics:

Navigating family transition on a multi-generation dairy farm
Knowing when “enough cows” is enough
Launching farm camp and agritourism with minimal overhead
Overcoming fear around opening the farm to the public
Diversifying income without abandoning production agriculture
Using social media to tell your farm story without burnout
Setting boundaries, handling criticism, and staying authentic online
Embracing failure, pivots, and being multi-passionate in agriculture

LINKS

Follow Milk’n Mamas on Instagram: @milknmamas
Find Daluge Farm on Facebook
Follow Milk’n Mamas on TikTok

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy

122: How Agritourism Is Transforming Farming – A look at how opening the farm to the public through agritourism can create new income streams, strengthen community trust, and support long-term farm sustainability.

125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business – An honest conversation about diversification, family roles, and building a direct-to-consumer business that supports both the farm and the people behind it.

76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke – A conversation about purpose, priorities, entrepreneurship, and building income beyond tradition while staying rooted in agriculture.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“If you don’t start early enough to make a plan, it never takes care of itself.”

In this episode of Farming on Purpose, I sit down with Heidi Olson, certified farm succession planner and founder of Pathfinder Legacy Advisor, LLC, to talk about why succession planning is about far more than paperwork—and why waiting too long puts both farm families and farmland at risk.

Heidi brings decades of experience in banking, wealth management, trusts, and estate planning, along with firsthand experience navigating succession planning within her own family. We talk through how to start difficult conversations, why communication breakdowns are often the biggest obstacle, and what farm families of every size should be thinking about now as millions of acres of farmland prepare to change hands.

Key Topics:

Why farm succession planning can’t be postponed
The risks of waiting too long to start the conversation
How to structure productive family meetings
Why succession planning is operational—not just legal
Managing control and change across generations
Communication challenges inside family-run operations
Succession planning for small, part-time, or diversified farms
What to look for in a qualified farm succession planner
Preparing the next generation without forcing outcomes

You can learn more about Heidi and her work at pathfinderlegacy.com, or reach out directly at heidi@pathfinderlegacy.com. Heidi also hosts the Pathfinder Legacy Podcast, which is linked on her website.

LINKS

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 87: Farm Succession Planning: Securing Your Family's Legacy

Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett

Episode 19:Homesteading Skills with a Farm Family with 14 Hands Ranch

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“You don’t just clock out of agriculture — it’s a lifestyle.”

In this episode of Farming on Purpose, I sit down with Olivia Harms — a sixth-generation rancher, country-western artist, and self-employed musician balancing life on the ranch with life on the road.

From growing up on a family ranch dating back to 1872, to performing on national television and major rodeo stages, Olivia shares what it really takes to carry Western culture forward while building a creative career. We talk about authenticity in music, advocating for agriculture in urban spaces, navigating burnout, and balancing ranch life, marriage, and a demanding touring schedule.

This episode is a powerful reminder that agriculture and creativity are both lifestyles — not jobs you clock out of — and that staying rooted matters, even when your work takes you far from home.

Key Topics:

Growing up on a sixth-generation ranch and carrying agricultural heritage forward
Using music as a platform to advocate for agriculture and Western culture
Behind-the-scenes realities of national television and music competition shows
Balancing ranch life, marriage, and a self-employed creative career
Burnout, creativity, and reconnecting with what matters most
Writing authentic music rooted in real-life experiences
Advice for dreamers pursuing unconventional or creative careers

LINKS

Follow Olivia Harms and explore her music, tour dates, and merch:
https://www.oliviaharms.com

Follow Olivia on Instagram, Facebook, and TikTok:
@oliviaharmsmusic

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

120: Finding Where You Belong on the Farm or Ranch – A thoughtful conversation about identity, purpose, and discovering your role within agriculture, especially when your path looks different than expected. Farming on Purpose

124: Marriage, Parenthood & Building a Business – A real-life look at balancing marriage, family, and entrepreneurship while building a business alongside life in agriculture. Farming on Purpose

117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

“You can’t raise a cow that only has steaks on it — it doesn’t exist.”

In this episode of Farming on Purpose, I sit down with Nola and Mikaela Schultz, a mother-in-law and daughter-in-law team behind Schultz Country Market, to talk about what it really takes to build a direct-to-consumer meat business inside a multi-generation farm.

We cover the realities of processing, pricing, inventory management, and marketing — along with the family conversations, faith, and perseverance required to grow a business that supports both the farm and the people behind it.

Nola and Mikaela share honest lessons from launching an on-farm market, navigating processor relationships, learning how to price meat sustainably, and using social media to reach customers far beyond their local community. This episode is a must-listen for anyone exploring direct-to-consumer sales, diversification, or family business transitions in agriculture.

Key Topics:

Transitioning from a multi-generation farm to a direct-to-consumer meat market
Processing challenges and how to work with the right partners
Pricing meat for sustainability — not comparison
Managing inventory, bundles, and value-added products
Using Facebook Live and TikTok to grow a local and regional customer base
Navigating family roles, succession, and hard conversations
Faith, resilience, and staying the course during hard seasons

LINKS

Sign up for the 8-Hour Marketing Planhere!

Marketing Routine class, do sohere!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales:Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

#117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships.Farming on Purpose

#74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms – A deep dive into selling beef direct to consumers, including challenges and pricing decisions.Farming on Purpose

#76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke – An entrepreneurial exploration of finding purpose, priorities, and diversified income on the farm.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me onInstagram,Facebook, andTikTok.

View Details

Finding your place in agriculture isn’t always simple—or straightforward. In this special mashup episode of Farming on Purpose, we’ve pulled together stories from past guests who share how they discovered (and sometimes redefined) their role on the farm or ranch. From balancing family dynamics and business decisions, to stepping into unexpected responsibilities, to building side ventures that make staying on the land possible—these voices remind us there’s no one-size-fits-all job description in ag. Their journeys show the heart, grit, and creativity it takes to carve out a role that fits both your skills and your dreams.

Listen to the full interviews:

Episode #8 Shifting Seasons in Motherhood and Ranching with Richelle Barrett

Richelle Barrett

https://www.facebook.com/theprairiecrocus

https://www.prairie-crocus.com/

Episode #15 Developing Routines for Ranch Roles and Profitability with Marli Scarborough

Marli Scarborough

https://www.instagram.com/marliscarborough/

Episode #21 Systems for Managing Life & Work on the Farm with Natalie Egger

Natalie Egger

https://www.instagram.com/natalie_egger_consulting/

www.eggerconsulting.ca

Episode #109 Building a Future on the Farm: How One Rancher Found Her Own Path Home

Lettie Nickell

https://lettienickell.com/

https://www.facebook.com/mcbarmeatco

https://www.instagram.com/lettienickell/#

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

Starting a farm from the ground up isn’t easy—but it’s possible. In this episode, I pulled together stories from beginning farmers who are doing just that. Some bought back family ground. Others started with just a few acres, raising food for their own families and learning as they went. A few had help, and many didn’t. But every single one had to work through doubts, learn from failure, and find their own way forward. These are the stories of grit, family, long days, and the kind of deep belief it takes to build something that lasts. Whether you’re dreaming of your first 10 acres or trying to prove yourself in a family operation, I hope this episode reminds you—you’re not alone, and your story is worth building.

Listen to the full interviews:

Episode #103 Building a Ranch From Scratch: How One Family's Faith and Grit Created Their Legacy

Laura Hicks

www.laurahicks.org

www.instagram.com/laura_a_hicks

www.facebook.com/laura.hicks.1884

Episode #77 How Full Time Farming Works for Winding Creek Farms

Harry Frederick

https://www.facebook.com/windingcreekfarmsKY

www.windingcreekfarms.com

https://www.instagram.com/windingcreekfarms/

https://www.tiktok.com/@windingcreekfarms801

Episode #72 Advice from a First-Generation Farmer on Surviving Trends

Joseph Blakeslee

https://www.tiktok.com/@blakesleeacres?_t=8mBoNynbHVy&_r=1

https://youtube.com/@blakesleeacres?si=ZRrEdeM9xztkVK0A

https://www.facebook.com/share/KeVHkkjHNae61BUq/?mibextid=qi2Omg

https://www.facebook.com/share/4AW7ZtymLMnYGcqq/?mibextid=qi2Omg

Episode #99 Working Full Time While Building Her Farm Dream with Brenna Beard

Brenna Beard

https://www.instagram.com/brennabeardfarms/

https://www.youtube.com/@brennabeardfarms

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

”A topic we talk about on the podcast or have talked about several times is the stories that we tell ourselves and how much they matter and shape our daily lives.”

In this episode, I share why the Farming on Purpose podcast is shifting for summer and reflect on the stories we tell ourselves in agriculture. Inspired by The Psychology of Money, I explore how tail events—those rare, life-changing moments—shape our future, and why staying in the game matters more than chasing perfect formulas. It's a heartfelt reminder to keep showing up, even when the path feels uncertain.

Key Topics:

Why the podcast format is shifting for summer

The power of the stories we tell ourselves in farm life and business

Lessons from The Psychology of Money by Morgan Housel

Understanding and responding to "tail events"

The importance of staying in the game during uncertain times

Balancing priorities as a mom, entrepreneur, and farmer

How beliefs and habits shape long-term success in agriculture

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 85: Resiliency: The Secret to Success in Farming and Ranching

Episode 37: Looking Beyond Your Starting Point with Karoline Rose Bohannan

Episode 14: Time vs. Money and Opportunity Cost on the Farm

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

”We're not six year olds anymore. We're not children anymore. We're adult children and we're trying to raise our families too and continue a legacy. So there has to be grace on both sides.”

In this episode of Farming on Purpose, I visit with Paige Dulaney, a ranch wife and mom of three from northeast Colorado. We talk about balancing motherhood and ranching, the real-life challenges of farm transition, and raising kids to love the land. Paige shares honest insights about building a life in agriculture, bringing kids along for the work, and why open conversations are key to protecting your family's legacy.

Key Topics:

Balancing motherhood, ranch life, and family

Managing cattle across multiple counties

Navigating farm transition with family

Raising kids in agriculture and involving them in daily work

Importance of early conversations about farm succession

Building relationships in agriculture and rural communities

Finding peace with maintaining instead of constant growth

Hope for the future through connection and renewed interest in agriculture

You can find Paige on TikTok for more of her story and a behind-the-scenes look at life on the ranch.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 87: Farm Succession Planning: Securing Your Family's Legacy

Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett

Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

(Insert audio file of the episode (or link to listen on Spotify/Apple Music/etc.)

”We're trying to create awareness to critical issues and food production that are important to consumers.”

In this episode, I visit with Robby Sansom, CEO of Force of Nature, to explore what regenerative agriculture really means—and why more farmers and ranchers are starting to take a second look. We talk about his journey from corporate life to raising bison, how regenerative practices work in real life, and what shifting toward soil health and lower input systems can look like. Whether you're all-in or just curious, this is a conversation worth hearing.

Key Topics:

Robby’s personal story and how Force of Nature got started

What regenerative ag actually looks like in practice

The real challenges farmers face—and why it’s not about blame

How improving soil health can reduce risk and build long-term resilience

Practical steps for producers who want to explore regenerative approaches

Helping consumers understand the food system without needing a science degree

To connect with Robby or learn more about Force of Nature, check out their website, Instagram, and Twitter.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 111: Building a Business That Works for Your Family and Your Farm

Episode 101: From Conventional to Regenerative: One Family's Journey to Building a Sustainable Farm

Episode 93: Finding Your Path to Homesteading: Lessons from Ryan Mitchell's Journey

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“ I think the biggest thing is just starting that conversation and thinking about it and like coming up with a plan that works for you and your family, and that's gonna look different for everybody based on how old your kids are, how much you trust your kids.”

When ER nurse and farm wife Katie Hammock started seeing farm injuries too often in the trauma center, she knew more could be done. In this episode, Katie shares practical tools and life-saving tips every farm family should know—plus how to prepare for emergencies, talk to your kids about safety, and handle the emotional aftermath of farm accidents. It’s a must-listen for anyone raising a family and running a farm.

Key Topics:

Common farm injuries and how to prevent them

Life-saving tools every farm should have (tourniquets, gauze, CPR shields, etc.)

How to respond in the first moments after a serious accident

Emergency planning when kids are with you

Teaching kids about farm safety without causing fear

Mental health after a farm injury—for both the injured and their families

How to direct emergency responders to rural fields or pastures

You can find the safety kits Katie talked about atwww.thedairywife.com, and you can follow her on Instagram@thedairywife for more tips and insight.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 98: From City Life to Farm Life: How Jessica Lewis Built Back to Roots Farm

Episode 60: Building Great Relationships with Your Rural Veterinarian

Episode 62: Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

” Every little boy wants to be a cowboy when he grows up and so I think that's kind of kinda where it started.”

First-generation rancher Zak Copeland shares how he built a goat grazing and cattle business from the ground up with no family background in ag. From hatching chicks in a basement to running 120 goats for targeted grazing jobs, Zak’s story is all about grit, creative income streams, and chasing freedom. He talks mentorship, land access, building community, and how he's making a ranching dream work one step at a time.

Key Topics:

Starting a ranch from scratch as a first-generation producer

Building a goat grazing business for land management

Using goats to create steady income and support cattle goals

Creative side hustles to fund the ranching dream

The value of mentorship and community in ag

Finding and accessing land through relationships

Balancing risk, freedom, and family in rural entrepreneurship

If you want to follow along with Zak, you can find him on TikTok for The Copelands Farm or check out Idaho Goat Grazers on Facebook.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 111: Building a Business That Works for Your Family and Your Farm

Episode 77: How Full Time Farming Works for Winding Creek Farms

Episode 72: Advice from a First-Generation Farmer on Surviving Trends

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

” Just having the confidence and the know-how that, like if something were to happen like 2020 did we'd be good for a while. And I want other people to feel that way too.”

Homesteader and homeschooling mom Emmaline Newton shares how her family transformed three wooded acres into a thriving homestead. From raising their own meat to growing a garden that feeds six, Emmaline dives into what it really takes to build a life rooted in hard work, healing, and purpose. Whether you're just starting out or looking to grow, this episode is full of encouragement, real talk, and a whole lot of heart.

Key Topics:

Starting a homestead with little experience or land.

Raising meat animals (beef, pork, poultry) on three acres.

Gardening and food preservation for a family of six.

Involving kids in chores, homeschooling, and entrepreneurship.

Building confidence and healing through homesteading.

Using what you have: low-cost tools, DIY setups, and creative solutions.

Expanding into dairy goats, cut flowers, and community education.

If you want to follow along with Emmaline and her family, you can find her at Whispering Winds Homestead on Instagram, TikTok, and YouTube.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 98: From City Life to Farm Life: How Jessica Lewis Built Back to Roots Farm

Episode 93: Finding Your Path to Homesteading: Lessons from Ryan Mitchell's Journey

Episode 16: Building a Homestead with Terra Larsen of Everest Acres

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

” No matter what, if you don't care for your animal, no matter what size of farm, if you don't care for it, it's not gonna produce milk. And if they don't produce milk, then we're out of a job.”

Farming is in yo

In this episode, I talk with Madi Skubal, a fourth-generation dairy farmer in Iowa, about raising kids and cows, returning to her roots, and building a raw milk business with her husband. From early mornings to big life decisions, Madi shares how she's blending family, tradition, and a new vision for the future of farming—one that’s rooted in connection, trust, and doing things the right way.

Key Topics:

Returning to the family farm and choosing a rural life.

Raising young children while working on a dairy.

Adapting the farm to stay current and safe.

Making big decisions about the future of the farm and family.

Launching a raw milk business under Iowa’s new law.

Educating consumers and sharing the real story of dairy farming.

Balancing tradition with innovation in agriculture.

To connect with Madi visit Hilltop Dairy Inc. Facebook and Instagram.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 92: Balancing Family, Farm, and Future in Southern Minnesota

Episode 43: Returning to & Growing on the Ranch with Kristin Harms

Episode 65: The Power of Small Farms and Slow Growth with Lane’s End Farm Creamery

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

”I feel like it's my chance to tell my story because if I don't tell it, Netflix and Amazon and somebody else is gonna tell it for me. So it's my chance to tell the truth about how we do things here.”

On this episode of Farming on Purpose, Taylor Moyer shares his journey from NASCAR to full-time ranching, proving that creativity and adaptability are key to making a farm thrive. From cattle sales and custom grazing to agritourism, he’s found multiple ways to sustain his operation. Through Land Trust, he offers farm tours and photography sessions, turning his land into an asset beyond production agriculture. His story is a reminder that farming success looks different for everyone.

Key Topics:

Taylor’s journey from NASCAR back to farming.

Balancing tradition with new revenue streams.

Backgrounding, custom grazing, and flexible herd management.

Photography sessions, farm tours, and working with Land Trust.

Addressing liability concerns and the stigma around non-traditional farm income.

Educating visitors and fostering appreciation for farm life.

Balancing business growth with personal goals.

To connect with Taylor visit his website and Instagram. Or learn more about and view listings on Land Trust.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 109: Building a Future on the Farm: How One Rancher Found Her Own Path Home

Episode 45: Diversifying the Ranch with Jess at Perigo Hay and Cattle

Episode 73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

” That's why I always say things don't happen to you. They happen for you.”

Erica Leubner grew up on a dairy farm, witnessing both the challenges and rewards of multi-generational agriculture. Now a farm business consultant, she helps families navigate farm transitions, communication struggles, and mental health challenges. In this episode, she shares insights on strengthening farm marriages, managing stress, and preparing the next generation for success. Her story is a powerful reminder that farming isn’t just about business—it’s about family.

Key Topics:

Navigating farm transitions and intergenerational planning to ensure long-term success.

Balancing marriage, family, and farm life, especially when one spouse didn’t grow up in agriculture.

Managing stress and mental health in farming, including post-event burnout and communication challenges.

Preparing the next generation by involving kids early and creating opportunities for leadership.

Breaking the stigma around seeking help and fostering stronger relationships in farm families.

To connect with Erica, you can find her onTikTok or email her at ericaqleubner@gmail.com.

LINKS

Join the waitlist for our premier class here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 56: Finding Fulfillment on the Farm through Understanding Your Identity

Episode 17: Mental Health is Not a Dirty Word in Agriculture with Jason Medows

Episode 6: A Look at Identity and Communication on the Family Farm with 6th-Generation Nebraska Farmer Hannah Borg

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

” You have to bring value back to the family operation if you want it to be sustainable for future generations.”

When Lettie Nickell moved back to her family’s ranch, she knew she had to create her own path. In this episode, she shares how she built a direct-to-consumer beef business, launched a successful Airbnb and wedding venue, and found balance between motherhood, marriage, and entrepreneurship. Her story is one of resilience, creativity, and faith—proving that returning to the farm isn’t just about tradition, but about building a future that works.

Key Topics:

Returning to the family farm and navigating challenges while creating opportunities to make it financially sustainable.

Starting a direct-to-consumer beef business and how Lettie built and grew her meat business.

Building an agritourism enterprise by launching an Airbnb and wedding venue on the ranch.

Balancing motherhood, marriage, and business while managing multiple responsibilities and staying true to her values.

Mindset and growth, overcoming limiting beliefs, embracing change, and speaking life over the operation.

LINKS

Join the waitlist for our premier class here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 92: Balancing Family, Farm, and Future in Southern Minnesota

Episode 93: Finding Your Path to Homesteading: Lessons from Ryan Mitchell's Journey

Episode 62: Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

”The story that we believe is vastly more impactful than facts.”

This episode is a fun, laid-back look at life on the farm, juggling motherhood, entrepreneurship, and daily challenges. From the satisfaction of milking a cow to the chaos of keeping a house with four kids clean, I’m sharing what’s working, what’s not, and what’s making life sweeter. Plus, a big investment in seeds for my first real vegetable garden—will it be a success or a disaster? Tune in for real talk, farm life, and a few laughs along the way!

Key Topics:

Life on the farm and the excitement of spring

Balancing motherhood, business, and farm chores

The satisfaction of milking a cow and making dairy products

A simple cleaning hack that saves time with kids

Struggles with marketing a business and staying consistent

Watching kids gain confidence through farm responsibilities

A surprising game-changing kitchen tool for organization

The importance of mindset and the stories we tell ourselves

Investing in seeds for a first real vegetable garden

LINKS

Join the waitlist for our premier class here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 79: Lazy Genius Tips for the Farm

Episode 36: Farm Moms and The Comparison Game

Episode 9: Comparing our Capacity as Farm Moms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

”The other thing that really just brings joy to me is the little moments of farm life. So whether that's just like checking cows on pasture in the summer, that's some of my favorite memories growing up. And just holding on to those things when the ag economy or other things seem a little heavy, then it's those little moments that I think really grounds a person and why a lot of us are in agriculture.”

Hannah Klitz, owner of Oak Barn Beef and founder of Rural Edge Marketing, shares her journey of building a direct-to-consumer beef business while raising a family. She discusses the challenges of learning processing, managing logistics, and balancing motherhood with entrepreneurship. Through hard work and adaptability, she has grown her business, learned digital marketing, and now helps other rural entrepreneurs. Her story highlights resilience, family values, and the evolving future of agriculture.

Key Topics:

How Hannah built Oak Barn Beef from the ground up.

Navigating butchering, logistics, and working with processors.

Raising a family while running a growing business.

Handling shipping, pricing, and financial sustainability.

Using digital strategies to grow a farm-based business.

The rewards and challenges of a family-run business.

Consumer trends in local food and sustainable practices.

To connect with Hannah, you can find her on Facebook, Instagram, and her website.

LINKS

Join the waitlist for our premier class here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 99: Make Marketing Part of Your Routine

Episode 81: Choosing Your Path

Episode 38:Looking Beyond Your Starting Point with Karoline Rose Bohannan

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

” So what we're doing is just teaching farmers, ranchers, anybody really, how to utilize money correctly so that we can make the bank plan B instead of plan A.”

Mary Jo Irmen joins the podcast to discuss how farmers and ranchers can take control of their finances, avoid reliance on traditional banks, and secure their farm’s future. She breaks down the infinite banking concept, estate planning, and strategies to keep family farms in business for generations. With insights on managing cash flow, preparing for transitions, and making smarter financial decisions, this episode is a must-listen for anyone serious about long-term farm success.

Key Topics:

How banks pull funding and leave farmers scrambling.

Using whole life insurance to create liquidity and control farm finances.

Avoiding family disputes and ensuring smooth farm transitions.

Strategies to pass down farms without forcing the next generation into debt.

Making smarter financial decisions to secure long-term success.

If you want to learn more, check out Mary Jo’s website atfarmingwithoutthebank.com. To connect with Mary Jo, you can find her on Facebook, Instagram, TikTok, and YouTube.

Financial Disclaimer: This podcast is for informational purposes only and does not constitute financial advice. Every farm operation is unique, and financial decisions should be made in consultation with a qualified professional.

LINKS

Join the waitlist for our premier class here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 88: Navigating the Changing Landscape of Agriculture: Insights from Economist Ben Brown

Episode 24: The Financial Planning and Grace that Makes Multi Family Farms Possible with Lydia Hiesterman

Episode 4:The Power of Courage in Farm Management Discussions with Elaine Froese

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Just know that spring always follows winter. And sometimes that's the only thing we can hang on to.”

DL Lautenbach shares his heartfelt journey on the Farming on Purpose Podcast, discussing the challenges and triumphs of balancing farming, family, and entrepreneurship. He highlights the power of small victories, embracing honesty, and redefining success on your own terms. From recalibrating his life after struggles to finding joy in everyday progress, DL inspires listeners to lean on their community, celebrate incremental wins, and focus on what truly matters in agriculture and life.

Key Topics:

The challenges and misconceptions of small-scale farming.

The importance of honesty and recalibrating your goals.

Celebrating incremental progress and small victories.

Finding balance between farming, family, and personal well-being.

Leaning on community support and focusing on shared successes.

To connect with DL, you can find him on TikTok and YouTube.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 85: Resiliency: The Secret to Success in Farming and Ranching

Episode 17: Mental Health is Not a Dirty Word in Agriculture with Jason Meadows

Episode 12:Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I get to pass on a legacy of skills, just like my parents did for me, and just like their, their family that taught them and I get to take it on to the next generation and I hope at the very least they'll teach their next generation.”

Janelle Anderson shares her inspiring journey from rural Wisconsin to building a ranching life in North Dakota and starting fresh on raw land in Tennessee. Balancing family, motherhood, and entrepreneurship, she discusses the challenges of homesteading, mentoring others, and prioritizing food sovereignty. Her story highlights resilience, the importance of passing down skills, and the joy of creating a meaningful life rooted in family and farming.

Key Topics:

Janelle's upbringing in rural Wisconsin and its influence on her life.

Transitioning to a ranching lifestyle in North Dakota and starting from scratch.

The challenges and rewards of balancing family, motherhood, and entrepreneurship.

The move to Tennessee and adapting to life on raw land.

Shifting priorities to focus on family and intentional living.

Mentoring others in homesteading and sharing agricultural knowledge.

Emphasizing food sovereignty and passing down essential skills to the next generation.

Lessons learned about resilience, flexibility, and building a meaningful life.

To connect with Janelle and learn more about simple living, visit her website or find her on Instagram and Facebook. Also, checkout the app Seedtime to help you on your gardening journey!

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 98: From City Life to Farm Life: How Jessica Lewis Built Back to Roots Farm

Episode 103: Building a Ranch From Scratch: How One Family's Faith and Grit Created Their Legacy

Episode 93:Finding Your Path to Homesteading: Lessons from Ryan Mitchell's Journey

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“ I sometimes pinch myself. It's hard. Ranching isn't easy. It's not easy and I don't want to give that impression, but to get to do what you love so much and are so passionate about it…”

Laura Hicks started ranching at 19, building from nothing alongside her husband Mike in South Dakota. They went from running others' cattle to developing their own herd while raising two sons who now ranch with them. Through health battles, tough seasons, and the challenges of passing down the operation, Laura's story shows how faith, grit, and family can build something lasting. Her journey from a two-room house with no running water to a successful multi-generational ranch proves that success comes in many forms.

Key Topics:

Starting from scratch at age 19 and building a ranch with no initial land or cattle

Raising kids while ranching - managing safety and developing work ethic

Herd development through replacement heifers and improving cattle temperament

Multi-generational transition - bringing sons into the operation

Diversification through sheep operation

Managing health challenges as a ranch family

Balancing ranch life with other pursuits (writing books, dog trials)

Homeschooling while ranching

Role of faith and community in ranch success

To connect with Laura and learn more about her story, visit her website or find her on Instagram and Facebook.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 68: Getting Started with Stockdogs

Episode 54: Growing a Heritage Sheep Operation in California

Episode 34:Irons in the Fire with Ranch Mom Jesse Thompson

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

A Note to Parents

Dear listeners,

Tonight's episode is something special - a departure from our usual conversations. As Christmas Eve approaches, I wanted to create something a little different.

This episode is a bedtime story designed to help your little ones settle into sleep on Christmas Eve, beginning with a gentle relaxation exercise and flowing into a story that captures both the wonder of Christmas and the beauty of childhood on the farm. The story's pacing, sound design, and narrative structure are all crafted to help children wind down while feeling connected to the special magic of both Christmas and farm living. Growing up, I often demanded “kitty stories” from my dad which were the adventures of our farm cats, dramatized for long car rides and bed time. I enjoy continuing this tradition of sorts in making up stories about a cantankerous pigeon for my own kids. My own kids often listen to bedtime podcasts with a sci-fi and fantasy theme, and I’ve been wanting to create a farm kid version to take for a test run.

The Story Behind the Story

This story holds a special place in my heart because it's inspired by a real Christmas Eve from when my oldest son was just 16 months old. Our Australian Shepherd, Dezi gave birth to a beautiful set of puppies on Christmas Eve, choosing our couch over the prepared whelping box we had set up. I love how this story shows how the best gifts often come in their own time and their own way - a lesson that seems especially poignant during the Christmas season.

Episode Details

Runtime: 35 minutes
Recommended age: 3-10 years
Best enjoyed: While getting ready for bed on Christmas Eve
Audio level: Mixed specifically for bedtime listening

Regular Programming Note

Don't worry - we'll be back to our regular farming discussions in our next episode. But tonight, we're taking a moment to share the magic of farm life through a child's eyes.

Wishing all of you a peaceful Christmas Eve and a joyful Christmas morning.

Lexi

Host, Farming on Purpose

View Details

“ So yeah the balance of the family and the business and the farming and all that, just trying to get more systematic and efficient so that we can balance it all.”

Abby and Brooks Bowser started farming conventionally at age 20, but after realizing their corn and soybean operation wasn't sustainable, they transformed their Southern Michigan farm into a regenerative cattle operation. Now they run Bowser Family Farms, raising cattle and pigs on pasture while Abby manages both their retail meat business and a flower farm. Their story shows how determination, adaptation, and family support can help build a thriving small farm.

Key Topics:

Transitioning from conventional to regenerative farming

Small farm financial sustainability

Starting farming at a young age

Balancing multiple businesses (meat retail and flower farming)

Seasonal time management as a farming family

The importance of systematic approaches in agriculture

Learning to adapt and change initial farming plans

Moving from commodity crops to direct-to-consumer sales

Family life while building an agricultural business

Marketing challenges for local farm products

LINKS

Farming on Purpose hits 100 episodes! To celebrate, we're giving away exclusive merch and two fantastic children's books: "A Day on the Farm with Mama" by Andrea LeFevre and "Charlie Learns to be a Cowboy" by Danika Kester.

Enter by December 31st:

Leave a review on Apple Podcasts OR
Share any of our posts to your Instagram story

Winner will be announced January 1st!

Thank you for joining us as we explore success stories in agriculture and build stronger farm families, stronger food systems, and stronger rural legacies. Here's to the next 100 episodes!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 84: From Dairy Farm Dreams to Self-Made Farmer: Derek Penrod's Journey

Episode 62:Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

Episode 80:Barn Restored into Butcher Shop Supports Growing Business Dreams

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think the most important thing is focusing on what our priorities are, because those priorities give us a purpose even when goals become unattainable or the course shifts or something happens in life that changes our trajectory. If we know what our priorities are. We can choose to focus on those every single day.”

After 100 episodes of the Farming on Purpose podcast, this milestone episode reflects on key lessons learned about agriculture, family farming, and finding your path. From starting as a new mom uncertain about her role on a 20-acre farm to now raising the potential seventh generation on family land, the journey highlights how priorities shape daily decisions, patience pays off in farming, and entrepreneurial thinking opens new possibilities in agriculture. This episode celebrates growth while looking forward to future conversations about strengthening farm families and food systems.

Key Topics:

Personal growth journey: Moving from a 20-acre farm to managing a multi-generational family operation

The postpartum transition period and finding new purpose in agriculture

Setting priorities versus focusing only on goals in farming

The reality of timelines in agriculture - why things take longer than expected

Understanding generational farming challenges, especially around transitions

The role of entrepreneurship in modern farming's future

Financial realities: The balance between land payments and cattle payments

The need for more positive storytelling in agricultural media

Building stronger farm families while strengthening the food system

LINKS

Enter by December 31st:

Leave a review on Apple Podcasts OR
Share any of our posts to your Instagram story

Winner will be announced January 1st!

Thank you for joining us as we explore success stories in agriculture and build stronger farm families, stronger food systems, and stronger rural legacies. Here's to the next 100 episodes!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 85: Resiliency: The Secret to Success in Farming and Ranching

Episode 86:Farm Time Machine - What a Beginning Farmer and Farm Wife Wishes She Knew Sooner

Episode 31:Expanding Local Food Businesses and Food Education with Bruce's Bullseye Farms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Some years you're going to make more money than other years and I think as long as you don't outpace your budget, then you'll end up being just fine.”

Meet Brenna Beard, a beginning farmer who's building her operation while working full-time in ag sales. Starting with just 35 acres of her dad's land, she's doubled her acres and even bought her first piece of ground - all while living 50 minutes from the farm. Her story shows how the next generation is finding creative ways to keep family farms alive, proving you don't need hundreds of acres or fancy equipment to get started in farming.

Key Topics:

Starting small in farming (35 acres to 75 acres)

Managing a full-time career while farming

Family farm transition challenges

Working with custom operators for equipment needs

Trying new farming practices vs traditional methods

Purchasing first piece of farmland

Balancing time between work and farm

Marketing challenges for beginning farmers

Future plans for expansion

Working with family and clear communication

Using vacation time for planting and harvest

Preserving 200-year family farming legacy

Want to follow Brenna's farming journey? Find her on Instagram and YouTube.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 52: Growing a First Generation Operation with Millennial Rancher Calli Williams

Episode 43:Returning to & Growing on the Ranch with Kristin Harms

Episode 50:Building Your Dream on God's Time Through Daily Dedication

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Teaching classes and being able to plant the seed itself for other people to get excited for things that have been lost in our generation has also just been something that has brought tons of happiness and joy.”

City girl turned farmer Jessica Lewis shares how she built Back to Roots Farm in Thomasville, Georgia, starting with bottle baby goats and growing into a thriving business teaching homesteading skills. With her seven-year-old daughter already sharing her passion for farming, Jessica shows how starting small and being willing to pivot when markets change can lead to success in agriculture, even without prior experience.

Key Topics:

Transition from city life to farming with no prior experience

Starting with bottle baby goats and expanding to multiple enterprises

Adapting business when markets change (from goats to chickens/soaps)

Teaching homesteading skills through classes (soap making, canning)

Balancing farming with family life

The learning curve of starting a farm (mistakes and lessons learned)

Challenge of finding mentors in modern agriculture

Raising children in a farming lifestyle

Operating a small-scale farm vs traditional large-scale operations

Pivoting from production agriculture to education/value-added products

You can find Back to Roots Farm on Facebook, Instagram, and TikTok, or visit their website to learn more about their classes and products.

LINKS

Land-finding guide: thetinylife.com/fop.

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

16 Building a Homestead with Terra Larsen of Everest Acres

54 Growing a Heritage Sheep Operation in California

70 For the Kids: From City to Farm

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“My life does revolve around farming but I also think we have good boundaries where I’m not resentful of that.”

Nebraska farm wife Heather Nienhueser shares her journey from ag banker to stay-at-home mom and entrepreneur. She discusses building a successful family popcorn business, navigating farm transitions, and finding joy in farm life. Through her candid stories about balancing motherhood, business, and farm life, Heather offers practical advice for other farm families – from getting through busy seasons to planning successful generational transitions.

Key Topics:

Farm Life & Family
Business & Entrepreneurship
Farm Transition
Work-Life Balance
Healthcare & Benefits
Home Projects

To connect with Heather, check out her Instagram, blog, and website.

LINKS

Land-finding guide: thetinylife.com/fop.

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

95 Sisters, Mothers, Ranchers: How Three Women Are Building a Legacy at Giles Ranch Beef

87 Farm Succession Planning: Securing Your Family’s Legacy

86 Farm Time Machine - What a Beginning Farmer and Farm Wife Wishes She Knew Sooner

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“The opportunity is out there, you’re just going to have to do a better job than trying to compete with Walmart on price and volume.”

In this episode from the vault, farmer DL Lautenbach shares his journey of rebuilding after losing his 400-head operation in 2008. Starting with just five borrowed calf hutches, he shows how thinking differently and staying scrappy helped him build back up. DL's story reminds us that success in farming isn't always about size - it's about finding creative solutions, putting family first, and defining success on your own terms.

Key Topics:

Starting Over

Creative Problem Solving

Mindset and Lifestyle Changes

Family First Farming

Smart Financial Management

Finding Your Advantage

Modern Market Adaptation

For those looking to connect with the DL Lautenbach, you can find him on TikTok and Facebook.

LINKS

Land-finding guide: thetinylife.com/fop.

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

#72 Advice from a First-Generation Farmer on Surviving Trends

57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income

84 From Dairy Farm Dreams to Self-Made Farmer: Derek Penrod’s Journey

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“And it's very important that you're thinking about what's best for the whole family and the whole ranch. Instead of just what's best for you or your individual family.”

Meet the three sisters of Giles Ranch who are redefining what a family cattle operation can look like. From balancing motherhood with ranch work to growing a direct-to-consumer beef business with two retail locations, Jenny, Katie, and Molly share how working together has helped them build something special. Their story shows what's possible when strong family values meet innovative thinking in agriculture.

Key Topics:

Family transition planning

Planning for the next generation

Balancing motherhood and ranch life

Adapting operations around family schedules

Growing their direct-to-consumer beef business

Working together as sisters

Clear division of responsibilities

Supporting each other's families

Sharing their ranch story

Taking care of the land

Building sustainable business models

Creating opportunities for their children

For those looking to connect with the Giles Sisters and learn more about their beef, you can find them on Facebook and Instagram. Be sure to check out The Meating Place website.

LINKS

Land-finding guide: thetinylife.com/fop.

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 66: A Legacy of Direct to Consumer Beef with Callison Ranch

Episode 75: Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co

Episode 20:Farm Kid Parenting and Moving the Farm Across State Lines with Kerissa Taylor of 1984 Farms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“And at the end of the day, the best thing you can do is, as long as you have good intentions, is to put some piece of your story out there because I promise you somebody will find a connection.”

Every farm has a story worth telling, but finding the confidence to share it isn't always easy. In this episode, third-generation cattle woman Ashlynn Jones shares her journey of returning to the family farm and finding her voice as an ag advocate. From winter chores to family transitions, she shows how sharing even simple daily moments can help bridge the gap between farmers and consumers.

Key Topics:

Transitioning back to the family farm

Finding confidence to share your ag story on social media

Starting with one platform and building from there

Women in agriculture

The importance of showing daily farm life

Supporting different farming methods

Connecting with consumers who are generations removed from farming

Managing cattle during extreme weather

Family legacy in agriculture

For those looking to connect with Ashlynn and learn more about her journey, you can find her on Facebook, Instagram, or TikTok.

LINKS

Land-finding guide: thetinylife.com/fop.

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

Episode 1: Collaborating for Progress in Ranching with Cassidy Johnson

Episode 62: Your Life’s Bingo Card and Flower Farming with Liz Fielder of Sunny Mary Meadow Farms

Episode 47: Building Connections with Strong Ag Women with Jana Earp

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“This is what I describe simple living as, it’s figuring out what you want to focus on and doing more of that while figuring out what you want to focus less on or there’s a distraction and eliminating those things.” Creating a life that aligns with your values is important. That's why I was thrilled to chat with Ryan Mitchell on the Farming on Purpose podcast. Ryan's journey from city living to homesteading offers valuable insights for anyone dreaming of a simpler, more fulfilling life on the land.

The Wake-Up Call

Ryan's story began in 2009 when he lost his job during the Great Recession. This setback made him question the traditional path of success he'd been taught to follow. Instead of getting discouraged, Ryan saw an opportunity to reshape his life around what truly mattered to him.

The Tiny House Solution

To reduce his living costs and gain more freedom, Ryan decided to build a tiny house. This bold move allowed him to:

Cut his housing expenses in half
Focus on his own projects and travel
Save money for his ultimate goal: owning land for a homestead

The Long Game: Saving for Land

Ryan's journey to land ownership wasn't quick or easy. It took years of careful planning and saving. Here are some key strategies he used:

Living below his means in the tiny house
Using solar power to eliminate electricity bills
Growing his own food to reduce grocery costs
Starting a website (thetinylife.com) to share his journey and create additional income

Finding the Right Property

After 15 months of active searching, Ryan finally found his perfect piece of land. His advice for other aspiring homesteaders:

Get crystal clear on your needs and wants for the property
Be realistic about how much land you actually need
Network and spread the word about your search – you never know where the right lead might come from
Do your due diligence – in Ryan's case, a survey revealed an opportunity to negotiate a significant price reduction

I know firsthand how challenging it can be to find the right piece of land to start or expand your operation. That's why I'm excited to share a valuable resource I've helped create with thetinylife.com. We've put together a comprehensive guide full of innovative ideas for finding land, no matter where you are in your farming journey. Whether you're just starting out, looking to expand, or hoping to carve out your own space on an existing family farm, this guide has something for you. You'll discover new avenues to explore and strategies you might not have considered before. As a bonus, thetinylife.com offers a wealth of information on minimalism, gardening, and property planning – all great tools for any farmer. To access this land-finding guide, just visit thetinylife.com/fop.

Overcoming Societal Pressure

One of the biggest challenges Ryan faced was resisting the urge to conform to society's definition of success. He encourages others to:

Take a step back and objectively evaluate your current life
Write out what your perfect day looks like, from morning to night
Focus your time, money, and energy on activities that bring you closer to your goals
Eliminate distractions and things that don't align with your vision

Practical Tips for Getting Started

If you're feeling inspired to start your own homesteading journey, Ryan recommends:

Get your finances in order – pay off debt and build savings
Start small – you don't need a huge property to begin homesteading
Learn new skills gradually – whether it's gardening, animal care, or building
Connect with like-minded people for support and advice

The Rewards of Perseverance

While Ryan's path wasn't always easy, the rewards have been immense:

Freedom from financial stress
More control over his time and daily life
The ability to travel and pursue passion projects
A deep sense of accomplishment in building the life he truly wants

I find Ryan's story incredibly inspiring. It reminds me that with patience, hard work, and a clear vision, we can create a life that nurtures both our families and our entrepreneurial spirits.

To connect with Ryan, check out his website or his YouTube.

More from Farming on Purpose If you are interested in signing up for the Marketing Routine class, do so here!

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for clients and our website!

Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.

Visit ThriveCart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy!

16 Building a Homestead with Terra Larsen of Everest Acres

59 Start Homesteading in Your Kitchen with Meghan Gates

65 The Power of Small Farms and Slow Growth with Lane’s End Farm Creamery

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“If you trust the process, the process will reward you back.” As a sixth-generation cattle farmer in Southern Minnesota, Haley Ammann-Ekstrom knows a thing or two about juggling responsibilities. She farms alongside her husband and father, manages a cow-calf herd, and has recently ventured into selling beef directly to consumers. But what makes Haley's story truly inspiring is her passion for educating the younger generation about agriculture and her determination to keep her family's farming legacy alive.

Finding Her Path Back to the Farm

Haley's journey back to the family farm wasn't a straight path. After high school, she initially pursued cosmetology. However, a chance conversation with a multi-generation crop farmer sparked something in her. "I went home and told my parents, 'Come Monday morning, I'm going to quit my job and go back to school for Ag Business Management,'" Haley recalls.

This decision led her to earn a four-year degree while working part-time on the farm. In 2015, following the passing of her grandfather, Haley seized the opportunity to start her own cattle herd and partner with her father.

Balancing Off-Farm Work and Farming

Like many modern farming families, Haley and her husband both work off the farm. Haley works in sales at the local farmers' co-op, while her husband is a power linesman. Her father works at a local back clinic in the beef department.

"It's hard because there are so many times where it's like, 'Gosh, if just one of us was here full time, think of all the stuff we could get done,'" Haley shares. However, she acknowledges that their off-farm jobs currently make their farming dream possible. "We couldn't do this if we didn't have those jobs."

Embracing Innovation and Sustainability

Haley and her family are always looking for ways to improve their operation. They've recently started implementing cover crops, which have been great for their soil health. "We ended up chopping like the 12th of September this year, and then we drilled that cereal rye right after," Haley explains. "Those are things that you have to be willing to gamble on."

They're also exploring ways to make their cattle operation more efficient, including using artificial insemination to improve their herd genetics and considering building a hoop barn for calving and finishing cattle.

Educating the Next Generation

Haley's passion for agriculture extends beyond her own farm. She's actively involved in educating young people about where their food comes from. "I'd rather be able to tell someone where their food comes from and have those conversations than them guess and be wrong or turn to the internet," she says.

Her commitment to education has led her to work on a series of children's books about agriculture, with the first one set to launch in 2025. "I think it's such a huge part of kids to be reading and to have real-life agricultural books that get people excited," Haley enthuses.

Looking to the Future

As Haley looks to the future, she has big plans for both her farm and her career in agriculture. She hopes to continue growing their meat program, expand their herd, and eventually have at least one family member working on the farm full-time.

"I hope that I can still kind of be taking on some of these mentorship leadership programs and take that a step further," Haley says. She's also excited about the potential of her children's books to both educate and provide an additional income stream for her family.

Embracing the Challenge

Haley's story is a testament to the grit and determination of modern farmers and ranchers. She's not afraid to take risks, whether it's changing careers, trying new farming practices, or venturing into direct-to-consumer beef sales.

Her advice to others? "Trust the process. The process will reward you back." It's this attitude that keeps Haley moving forward, balancing family, farm, and future with grace and determination.

As we look at the challenges facing agriculture today, stories like Haley's remind us of the passion and innovation driving the industry forward. It's farmers like her who are ensuring that future generations will have both food on their tables and a connection to where that food comes from.

If you would like to connect with Haley, check out her Facebook and Instagram.

More from Farming on Purpose If you are interested in signing up for the Marketing Routine class, do so here!

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for clients and our website!

Visit ThriveCart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy!

23 Our Food Supply Chain and the Farm to Fork Gap of Food Accessibility

43 Returning to & Growing on the Ranch with Kristin Harms

76 Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“What is so understood to you is not understood to the average person. And I know that sounds really silly as especially multiple generations. Like it's just. It's so ingrained in everything, that outside perspective, like you're missing it. And that's one of the things that I will say as coming in from a total outside perspective, what I didn't know, I realized somebody else didn't know too. So I had to figure out how to communicate it.” As a farmer myself, I love sharing stories of other folks who are making waves in agriculture. Today, I want to introduce you to Lindsay Graham, a first-generation farmer who's built a thriving business from scratch. Her story is all about family, hard work, and thinking outside the box.

Starting from Scratch

Lindsay and her husband Dustin didn't grow up on farms. They were city folks who dreamed of owning land. One day, they decided to just go for it. They bought a small property and jumped right in.

"We always talked about owning land, but like everybody says that," Lindsay told me. "We got married young and just continued to buy a little home and fix it up and move to the next home."

Their farm journey started simply: they got some pigs, then sheep, then cows, and chickens. They learned as they went, making plenty of mistakes along the way.

Building a Business

What started as a hobby grew into something much bigger. Today, Graham Acres supplies over eight stores and restaurants and does weekly doorstep deliveries across Northeast Oklahoma. They raise chickens, pigs, and sheep, offering high-quality meat to their community.

Lindsay didn't set out to create a big business. It happened naturally as demand grew. "The numbers made us get to that," she explained. "With meat chickens, we raised the very first time, like 25 for ourselves. And then it was like 50. And then it was 100."

As they scaled up, they had to keep improving their setup. What started as a small brooder for 20 chicks turned into a system that can handle over 1,000 birds on pasture at a time.

Family First

One thing that struck me about Lindsay's story is how she and Dustin put their family first. When everyone told them they had to do farmers markets to sell their products, Lindsay said no.

"It's just not fair for our family," she told me. "Monday through Friday, Dustin and I work nonstop. The kids go to school. And then Saturday we do a bunch of chores. And then Sunday we like try to talk to God and talk to each other at least a little bit."

Instead of markets, Lindsay focused on social media marketing and deliveries. This approach let her build the business while still having time for her family.

The Challenge of Working with Your Spouse

Lindsay was honest about the challenges of running a farm business with your spouse. "If somebody started a business on marriage counseling, where instead of sitting on a couch, you would take the people and put them in some type of high-stress animal operation and just observe, you would be able to highlight all of their communication problems," she said.

Her advice? Don't grow so fast that you forget to take care of your marriage. It's easy to get caught up in the business and forget about the most important partnership of all.

Making Farm Products Convenient

One of the keys to Graham Acres' success is how they've made buying from them easy. Lindsay realized they weren't competing with big store prices – they were competing with big store convenience.

"If you can figure out how to be convenient, you will win the game," she told me. This means having a clear website, clear instructions, and reliable delivery.

Looking to the Future

Graham Acres isn't slowing down. They're expanding to new land, bringing in beef through partnerships, and even thinking about opening a storefront. Lindsay's passion is clear when she talks about building a network of local producers.

"We have siloed too much. We've overcomplicated too much," she said. "It is not that hard for all of us that are doing stuff. There are people growing vegetables all the time that have no avenue to sale. It's not enough for a farmer's market. They have no interest in Facebook. Why aren't they selling through a co-op type of thing?"

Lessons for Other Farmers

Lindsay's story has some great lessons for anyone thinking about starting or growing a farm business:

Start small and learn as you go
Put your family first
Find ways to make buying from you convenient
Use social media to connect with customers
Be open to partnerships
Keep a close eye on your numbers
Don't be afraid to do things differently

If you want to follow Lindsay's journey, you can find Graham Acres on Facebook and Instagram. Her story shows that with hard work, creativity, and a focus on family, you can build a successful farm business from the ground up.

More from Farming on Purpose If you are interested in signing up for the Marketing Routine class, do so here!

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for clients and our website!

Visit ThriveCart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy!

16 Building a Homestead with Terra Larsen of Everest Acres

36 Farm Moms and The Comparison Game

70 For the Kids: From City to Farm

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“This idea of how all the different sizes of farms co-exist in agriculture today is one of the biggest problems that we have the opportunity to solve.” I often find myself thinking about the future of agriculture and where family farms fit into the bigger picture. With fewer small farms and more large operations, it's a topic that's close to my heart and crucial for our industry.

The Numbers Tell a Story

Let's look at some eye-opening facts:

In 2023, there were 1.9 million farms in the U.S., down from 2.2 million in 2007.
In 2022, farms of all sizes decreased except for those with 5,000 acres or more.
Half of all farms had less than $10,000 in sales, and 81% had less than $100,000 in sales.
Family farms made up 97% of all farms in the U.S.

These numbers paint a picture of an industry that's changing fast. Even more so when you look at the production from each size class of farm.

Small family farms (making less than $350,000 a year) produce 18% of the total value but account for most of the hay and nearly half of the poultry and eggs.
Mid-sized family farms ($350,000 to $1 million) produce 19% of the total value.
Large-scale family farms (over $1 million) produce 52% of the total value and lead in most major crops.

The Reality Behind the Numbers

When we say 97% of farms are family-owned, it sounds great. But the truth is, most of these farms aren't making enough to support a family on their own. This isn't the picture most of us grew up with or learned about in 4-H and FFA.

As a mom and a farmer, I worry about what this means for our kids and the future of farming. We're treating farms of all sizes the same way, with the same rules and markets. But is that smart?

Finding a Way Forward

So, what can we do? Let's dive deeper into some solutions:

Be open to new perspectives: We need fresh ideas from both inside and outside farming. Let's welcome new voices and be willing to learn. This might mean partnering with tech companies to develop farm-specific apps or working with local chefs to create value-added products.
Rethink diversification: Instead of stretching ourselves thin with many products, let's focus on doing one or two things really well. Then, we can add related services or products to that niche. For example, if you're great at raising grass-fed beef, consider offering farm tours or beef cooking classes. Or partner with a local brewery to use your grain in specialty beers.
Collaborate in new ways: Co-ops have always been important in farming. Now, we need to think about new ways to work together, especially in food processing and marketing. This could mean forming a group of small farms to jointly invest in processing equipment or creating a shared brand for local products. Online farmers' markets or community-supported agriculture programs can also help small farms reach more customers.
Embrace direct-to-consumer marketing: Use social media and e-commerce platforms to tell your farm's story and sell directly to customers. This cuts out middlemen and allows you to capture more of the food dollar.
Explore agritourism: Turn your farm into a destination. Offer pick-your-own produce, farm stays, or educational workshops. This not only provides additional income but also helps create a connection between consumers and where their food comes from.
Invest in sustainable practices: Implement regenerative agriculture techniques or consider organic certification. These practices can lead to premium prices for your products and appeal to environmentally conscious consumers.
Seek out niche markets: Identify unique products or services that larger farms might overlook. This could be heritage breed livestock, heirloom vegetables, or specialty crops for local ethnic markets.

A Pivotal Moment

In the next 15-20 years, up to 70% of farmland will change hands. This is huge! It's a chance for real change if we insist on it. I believe we need to push for stronger farms, stronger families, and a stronger food system. We need to be stubborn about our values but open to new ideas.

This fall, I'll be sharing stories from farmers and ranchers who are making it work. They'll talk about their successes, challenges, and how they're building a future in farming.

Let's work together to create an agriculture industry that supports our families, feeds our communities, and gives our kids a chance to carry on this vital role. The future of family farming depends on it.

45 Diversifying the Ranch with Jess at Perigo Hay and Cattle

62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“If you don’t send it out, if you don’t publish it, it doesn’t happen. You can’t learn from it. You have to push “go” to learn from it.” As a farmer's wife, mother, and business owner, I understand the challenges of juggling multiple responsibilities while trying to grow your farm or ranch. Marketing often falls to the bottom of our to-do lists, but it's crucial for our success. Today, I want to share some practical tips on how to make marketing a manageable part of your routine.

Why Marketing Matters for Your Farm or Ranch

Marketing isn't just about selling products; it's about sharing your story, connecting with customers, and building a sustainable future for your family farm. As farmers and ranchers, we're not just business owners – we're caretakers of a legacy, passing down knowledge and values to the next generation.

Start with the Basics: Your Marketing Foundation

Before diving into complex strategies, let's focus on creating a solid foundation:

Choose Your Source of Truth: Pick one main place where customers can find accurate information about your farm or ranch. This could be your website, email list, or even a social media page. Whenever you communicate with customers, direct them to this one source.
Create a Simple Template: Make something easy to replicate for your marketing messages. It could be a basic graphic design, an email template, or a list of common questions and answers. The goal is to save time and maintain consistency.
Establish a Routine: Think about what your customers need to know, when they need to know it, and how often. Maybe it's a weekly email update or a monthly social media post about what's happening on your farm.

Making Time for Marketing

As busy farmers and ranchers, finding time for marketing can be tough. Here's how to fit it into your schedule:

Plan: Set aside time each month to plan your marketing topics, collect important dates, and set goals.
Create: Schedule time to actually make your marketing materials, whether it's taking photos, writing posts, or designing flyers.
Publish: This is crucial! Make sure you have dedicated time to share your marketing materials. It doesn't count if it never reaches your customers.

Growing Your Marketing Efforts

Once you have a basic routine in place, you can start to expand:

Add New Ways for People to Find You: This might mean trying a new social media platform or advertising in a different publication.
Create More Opportunities to Connect: Offer more chances for customers to get to know you and your farm better.

Finding Help When You Need It

If you're struggling to keep up with marketing on your own, consider these options:

Ask college students who need internships
Reach out to local programs with overlapping goals
Mentor FFA or 4-H members who need projects
Engage your most enthusiastic customers to help spread the word

Avoiding Common Marketing Pitfalls

As you develop your marketing strategy, watch out for these common traps:

Don't compare your marketing to others – focus on what works for your farm and family
Remember to grow your in-person network, not just your online presence
Avoid expensive software – free or low-cost options often work just fine
Set goals and track your progress
Don't waste time on strategies that don't fit your lifestyle or farm

Making Your Content Stand Out

When creating marketing materials, keep these tips in mind:

Be informative: Include all necessary details
Use visuals: People remember images better than text
Include a call to action: Tell people what you want them to do next
Give each piece a purpose: Know why you're creating it

Your Marketing Homework

If you take one thing from this post, let it be this: Determine your "source of truth" – that one place where customers can find accurate information about your farm or ranch. Make sure this information is included in all your marketing efforts.

Remember, as farmers and ranchers, we're not just marketing products – we're sharing our family's story, preserving our heritage, and building a future for the next generation. By making marketing a regular part of our routine, we can ensure that our farms and ranches continue to thrive for years to come.

If you are interested in signing up for the Marketing Routine class, do so here!

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for clients and our website!

Visit ThriveCart - I may earn affiliate commissions from links on this page.

You may also enjoy…#57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income

67 Diversifying Your Cattle Income for Operation Growth with Neilson Beef

75 Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co

About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I continuously am impressed with young producers and beginning producers alike of their determination and their resiliency. If they want to be a part of this industry and they want to live in rural America, and they want to find a way to help be on the farm, they have to come up with very innovative things.”

As a farmer and podcast host, I'm always eager to learn from experts in our field. Recently, I had the pleasure of catching up with my college friend Ben Brown, now an agricultural economist at the University of Missouri. Our chat was filled with valuable insights about the current state of farming and what the future might hold for us.

Ben and I go way back to our days at Kansas State University. Now, he's doing important work that affects all of us in agriculture. He studies things like crop insurance, government farm programs, and how farmers can make smart financial decisions.

The Ups and Downs of Farming Today

We started by talking about the challenges many farmers are facing right now. Ben explained that we're in a time where crop prices are lower, but the costs of running a farm haven't dropped as much. This is putting a squeeze on many farmers, especially younger ones who are just starting out.

But here's the thing – Ben says this isn't new. Farming has always had its ups and downs. He reminded me of something one of our college professors said years ago: it's always tough for young farmers to get started during times like these. But that doesn't mean it's impossible.

Getting Creative in Agriculture

What really got me excited was hearing about how farmers, especially younger ones, are finding new ways to succeed. They're not just sticking to traditional crops and methods. Instead, they're exploring niche markets, trying out specialty crops, and selling directly to consumers.

As a mom and a farmer myself, I know how important it is to be creative and adaptable. Ben shared stories of his students starting all sorts of unique businesses – from earthmoving companies to popcorn farms, and even raising llamas for wool!

The Changing Face of Farm Policy

We also talked about farm policy, which can seem pretty complicated sometimes. Ben pointed out that many of the policies that affect us as farmers are changing. They're not just about the farm bill anymore. Now, we need to pay attention to things like trade agreements, environmental regulations, and even tax laws.

This might sound overwhelming, but Ben had some great advice. He said it's important for farmers to stay informed and to think about how these changes might affect our businesses. It's not about predicting the future, but about being ready to adapt when things change.

Building Skills for Success

So, what can we do to set ourselves up for success? Ben highlighted two key areas:

Understanding finances: Being able to create and understand financial statements is crucial. It helps us make smart decisions about our farms and families.
Building partnerships: As farming becomes more connected, it's important to build good relationships – not just with our neighbors, but with everyone in the agriculture industry.

As a mother and farmer, I know how important these skills are. They help us provide for our families and build businesses that can last for generations.

Looking to the Future

What struck me most about our conversation was Ben's optimism. Yes, farming is changing, but that also means there are new opportunities. Whether it's using new technologies, exploring different crops, or finding innovative ways to market our products, there are always possibilities for those willing to adapt and work hard.

For those of us balancing family life with running a farm, this message is especially important. We're not just working for ourselves – we're building a future for our children and our communities.

Ben's parting advice really stuck with me: "Stay committed in the tough times, and stay disciplined in the good times." As farmers, parents, and entrepreneurs, that's a motto we can all live by.

If you want to learn more from Ben, you can find his work through the University of Missouri's extension website or follow him on social media. He even does a weekly video about grain marketing that's free for anyone to watch.

Remember, fellow farmers and ranchers, we're all in this together. By staying informed, being creative, and supporting each other, we can face whatever challenges come our way. Here's to growing strong farms and even stronger families!

If you want to connect with Ben, check out his Twitter or visit his University of Missouri staff page to read his publications.

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for clients and our website!

ThriveCart Link: https://backpocketsocial--checkout.thrivecart.com/thrivecart-standard-account/

I may earn affiliate commissions from links on this page.

14 Time vs. Money and Opportunity Cost on the Farm

53 Ranching with an Eye on Financial Feasibility

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think that a lot of landowners really want someone who's willing to learn and being very open and wanting to learn, being inquisitive, being curious.”

As a farmer or rancher, you know the importance of planning for the future. But when it comes to passing down your farm or ranch to the next generation, it can be a challenging and emotional process. That's why I invited Ashlee Westerhold, Director of the Office of Farm and Ranch Transition at Kansas State University, to share her insights on the Farming on Purpose podcast.

Growing up with family farms in Nebraska and Illinois, Ashlee understood the value of agriculture from a young age. Her passion for helping farm families led her to specialize in farm succession planning. Now, she's dedicated to assisting farmers and ranchers in Kansas with this crucial process.

The Three Pillars of the Office of Farm & Ranch Transition

Ashlee's office focuses on three main areas to help farm families:

Education for Future Farmers - The "Returning to the Farm" course at Kansas State University prepares students who plan to go back to their family farms after graduation. This course covers everything from financial management to insurance programs, giving young farmers the tools they need to succeed.
Land Link Program - This program connects retiring farmers who don't have a next generation to take over their operation with beginning farmers looking for land. While it's not always easy to find perfect matches, it's a valuable resource for both sides. If you are interested in learning more about this program or want to sign-up, visit the website.
One-on-One Consultations - Ashlee works directly with farm families to guide them through the succession planning process. This includes financial analysis, goal-setting, and facilitating family conversations.

Start Early, Plan Thoroughly

One of the most important takeaways from our conversation was the importance of starting succession planning early. Ashlee recommends beginning the process around age 55, with the goal of being fully transitioned by 70. This gives families time to:

Work through financial challenges
Develop management skills in the younger generation
Take advantage of tax strategies and loan opportunities
Address potential conflicts without rushing

Remember, starting succession planning doesn't mean giving up control immediately. It's about creating a roadmap for a smooth transition over time.

Real Stories, Real Impact

Ashlee shared a touching story about a family near Inman, Kansas. By simply adjusting their estate plan to divide farm and non-farm assets more logically between their on-farm and off-farm children, they were able to secure the farm's future and bring peace of mind to the entire family.

These small changes can make a big difference in preserving your family's farming legacy.

Taking the First Step

If you're feeling overwhelmed about succession planning, you're not alone. Many farmers put it off until health issues or financial concerns force the issue. But by starting early and seeking help, you can create a plan that works for your unique family situation.

As a mother and entrepreneur myself, I understand the importance of balancing family needs with business decisions. Farm succession planning is about more than just transferring assets – it's about preserving your family's values and ensuring the next generation can thrive.

Ready to start your farm succession plan? Reach out to Ashlee and her team at agkansitions.org or call 785-532-4526. Remember, it's never too early to start planning for your farm's future.

By taking these steps, you're not just securing your own legacy – you're strengthening the future of agriculture for all of us. And that's something every farmer and rancher can be proud of.

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for clients and our website!

Visit ThriveCart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy!

4 The Power of Courage in Farm Management Discussions with Elaine Froese

44 Our Farm Transition Story Part 1

69 Why 64% of Farm Transitions are Failing

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Having a spouse that you are on the same page with when it comes to growing your business makes a huge difference. If you guys are both running in the same direction for your dream, you get so much farther, so much faster versus if only one of you has that dream or if you are going in different directions with that dream.”

As I sit in my hammock on a beautiful day, surrounded by the sounds of our farm, I can't help but reflect on how far we've come. From our humble beginnings seven years ago with a few cows, goats, and chickens, we've grown into a thriving operation with crops, more livestock, and even a dairy cow (my pet project).

This growth has taught me valuable lessons, and I want to share them with young farmers or anyone considering a future in agriculture. Here are the skills I wish I'd focused on earlier:

Choose Your Partner Wisely

While this isn't exactly a skill, it's a crucial lesson. Having a spouse who shares your vision for farming is invaluable. When you're both running in the same direction, you'll get much further, much faster. My husband and I didn't discuss our farm dreams when we first met, but luckily, we were on the same page. We support each other's goals and find ways to make our individual interests work together.

Basic Mechanics and Engine Knowledge

I had no idea how important understanding engines would be in farming. My husband's ability to fix 90% of our equipment problems is a huge asset. If you have the chance to take mechanic classes or even watch YouTube videos on the subject, do it. It'll make you much more helpful when things inevitably break down.

Accounting and Record Keeping

Understanding our finances is crucial. I've always been interested in bookkeeping, which has served us well. Knowing our financial position helps us plan for expansion and gives us confidence in our decisions. For those just starting, I recommend using a tool called Wave instead of QuickBooks. It's easier to understand and navigate.

Cooking Skills

As the primary cook in our household, I wish I'd invested more in this skill earlier. Cooking for a family with different preferences and allergies, and potentially for farm hands or harvest crews, is a big responsibility. Learning to cook efficiently and skillfully can turn a daily stressor into an enjoyable task.

Event Planning (or Farm Schedule Management)

This might sound strange, but getting on the same page about timelines and priorities with your farming partner is crucial. We plan what we can, knowing we'll need to be flexible. Mapping out tasks, priorities, and existing commitments helps us be realistic about what we can accomplish.

Reflection and Learning from Others

Take time to reflect on your progress and learn from those who've been farming longer. Ask older family members what they wish they'd known when they were younger. Their insights can be invaluable.

As we see shifts in agriculture, from changing demographics to new marketing strategies and diverse farm types, it's important to hold onto the wisdom of previous generations while embracing new opportunities.

Remember, as you work towards your goals, think about how they'll affect your day-to-day life. It's easy to get caught up in big dreams, but considering how they'll impact your daily experience is crucial.

I'd love to hear what skills you've found most valuable or wish you'd learned earlier. Share your thoughts in our Farming on Purpose podcast Facebook group. Let's learn from each other and grow stronger together.

Farming isn't just a job; it's a lifestyle that shapes our families and communities. By continually learning and adapting, we can ensure a bright future for agriculture and our farm families.

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for clients and our website! Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.

Visit ThriveCart - I may earn affiliate commissions from links on this page.

You may also enjoy…#28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman

61 Strategies to Calm the Chaos and Balance "It All"

76 Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke

About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

As I sit here on my farm on August 7, 2024, I can't help but think about the challenges we're facing in agriculture. We've been hearing a lot of tough news lately, and it's got me thinking about how we can stay strong and keep our farms going, even when things look bleak.

First off, let's talk about what's happening. Big companies are laying off workers, cattle markets are down, and grain prices aren't looking great. Here are some of the numbers we're seeing:

Kinze is laying off 193 people from their plant in Williamsburg, Iowa.
John Deere in Moline is cutting 134 jobs in their seeding and cylinder sectors. This is on top of 489 job cuts they made to salaried employees earlier this year.
Agco saw a 6% reduction and reported net sales of $3.2 billion in quarter two this year, which is a 15% drop from the same time last year.

It's enough to make anyone worry. But here's the thing – we've been through tough times before, and we'll get through this too. We never know when the markets will change, but we can rely on a resilient mindset no matter what the economists are predicting.

So, how do we stay resilient? Here are some ideas I've been mulling over:

Mix Things Up

One way to weather the storm is to have different sources of income. Maybe you could add a hay business to your cattle operation, or sell some of your meat directly to customers. Look at what resources you have and what opportunities are out there.

I know it's not easy to start something new when money's tight, but there might be ways to do it without spending too much. For example, agritourism has been a great option for many farms. Just be aware that when times are tough for everyone, people might not have as much to spend on fun farm activities.

Use What You've Got

The easiest dollar to manage is the one you've already made. Now's the time to really look at how we're using our resources. Maybe you could sell equipment you don't use much, or team up with neighboring farms to share expensive machinery.

Get out those spreadsheets and really dig into your numbers. Know exactly what you're spending and earning. You might be surprised at what you find when you put it all down on paper.

Change How You Sell

If you usually sell your calves at a certain time or weight, maybe it's worth looking at other options. Could you keep them a bit longer and sell at a different weight that might fetch a better price? Or could you team up with local processors to add value to your products?

Direct sales to consumers can be tricky during tough times, but remember – it's not just about price. It's about the relationship you build with your customers and the unique value you offer. Help them understand why buying from you is special.

Talk to the Money People

Now's a good time to sit down with your financial advisor or tax pro. There might be tax breaks or incentives you haven't used before. Make sure they know you're looking for ways to position yourself better for the next tax season.

Manage Your Risk

Look into tools like crop insurance or futures contracts if you haven't before. Even if they weren't a good fit in the past, it's worth checking again. The goal here isn't to make big gains, but to avoid big losses so we can keep producing until markets improve.

Remember Your Purpose

This is so important, especially during tough times. Why do you farm? What gets you out of bed in the morning? Keep that purpose in mind. If we can make it through this rough patch, we'll be in a great position when things turn around.

Lastly, remember it's okay to step back from all the negative news sometimes. Focus on what you can control and the things that really matter – your family, your friends, your community. These are the folks who'll have your back when times get tough.

We can't control what happens in the markets, but we can control how we respond. By staying focused on our goals and making smart decisions, we can weather this storm and come out stronger on the other side.

If you're facing challenges on your farm or have found ways to stay resilient, I'd love to hear about it. Drop by our Facebook group and share your experiences. We're all in this together, and by supporting each other, we can keep our farms and families strong.

You may also enjoy…#17 Mental Health is Not a Dirty Word in Agriculture with Jason Medows

32 Shifting Perspectives with Michaela Gasseling

#56 Finding Fulfillment on the Farm through Understanding Your Identity

About the Host of Farming on Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Buying the farm is probably the best not only personal but financial decision. Best decision for my family. It’s really opened up a quality of life that we wouldn't have had otherwise.”

Growing up on his family's dairy farm in Utah, Derek Penrod always knew he wanted to be a farmer. But with no clear path to take over the family operation, he had to forge his own way. Now, Derek runs a first-generation farm in Idaho, growing alfalfa and raising Scottish Highlander cattle.

In this week’s episode of the Farming on Purpose podcast, Derek shared his inspiring journey of becoming a self-made farmer while balancing family life and a full-time job.

Taking the Leap into Farming

In 2020, after years of dreaming and planning, Derek and his wife took a big risk. They sold their comfortable house in town and moved into a trailer on their newly purchased farmland - with no utilities.

"We basically camped for six months," Derek recalls. "It was pretty basic. Twice a week, I'd fill a 50-gallon barrel with water from the neighbors to pump into our trailer."

While the living situation was tough, Derek says it brought him and his wife closer together. It also showed her firsthand the blood, sweat and tears that go into farming.

"Her seeing that and understanding it has really opened her eyes to the importance of it," Derek explains. "I think she sees the value it's going to have in raising our kids."

Balancing Farm and Family

Now with a 4-month-old son, Derek is excited to share his love of farming with the next generation. His son has already spent plenty of time riding in the tractor cab.

But running a farm while working full-time and raising a family isn't easy. Derek's typical day starts early with farm work, transitions to his day job, then back to the farm in the evening.

"It's literal sunup to sundown and you're going all the time, especially in the summertime," he says.

Derek credits his wife's support as crucial to making it all work. While he handles most of the farm labor, she pitches in when needed and takes care of their son.

"There's not a lot of women who would sell their comfortable house in town and move into a trailer without utilities," Derek says. "She's just been a gamer the entire time and supported me 100 percent."

Advice for Aspiring Farmers

For others dreaming of starting their own farm, Derek's biggest advice is to really examine how badly you want it.

"There's a lot of people who say they want something, but they're not willing to get uncomfortable to do it," he explains. "If you're not willing to get uncomfortable, don't even try, because you're not going to make it."

He also recommends:

Using resources like FSA loans
Starting small and growing slowly
Having other income sources besides the farm

While the journey hasn't been easy, Derek has no regrets. "Buying the farm is probably the best decision for my family," he says. "It's really opened up a quality of life that we wouldn't have had otherwise."

You can follow Derek's farming journey on Instagram @self_made_farmer.

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

You may also enjoy…#44 Our Farm Transition Story Part 1

52 Growing a First Generation Operation with Millennial Rancher Calli Williams

69 Why 64% of Farm Transitions are Failing

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Legacy to me is the culture that you leave for your family so that the next generation has great stories to tell and is grateful for the opportunities they’ve been given. That’s what legacy means to me.”

As a farmer or rancher, you know that your work is more than just a job - it's a way of life that's deeply connected to family, legacy, and the land. But sometimes, the very things that make farming special can also create challenges, especially when it comes to family communication and farm transitions.

That's where Elaine Froese, known as Canada's Farm Whisperer, comes in. With over 30 years of experience coaching farm families, Elaine has a wealth of wisdom to share about building strong relationships and successful farm transitions.

Here are some key takeaways from Elaine's conversation on the Farming on Purpose Podcast:

Conflict isn't bad - it's an opportunity Elaine believes that conflict itself isn't the problem - it's unresolved conflict that causes issues. She encourages farm families to see conflict as a chance to gain clarity and improve communication. By addressing issues head-on in a respectful way, you can strengthen your relationships and your farm business.
Start succession planning early. The best time to start talking about farm transitions is when your kids are young. Make it part of your family culture to discuss the future of the farm openly. This helps set expectations and gives the next generation a chance to develop the skills they'll need.
Fairness doesn't mean equal when it comes to passing on the farm, Elaine defines fairness as "helping everyone in the family be successful." This might mean treating farming and non-farming kids differently. The key is open communication about expectations.
Put it in writing Elaine suggests writing a letter to express appreciation for the older generation and outline your vision for the farm's future. This can be a powerful way to start important conversations with respect and love.
Create certainty for the next generation Look for ways to give the younger generation a stake in the farm before the older generation is ready to fully retire. This might mean putting their name on some land titles or transitioning ownership of equipment.
Focus on people, not just assets. While the financial and legal aspects of farm transitions are important, Elaine emphasizes that it's really about the people. How well do you communicate? How do you handle conflict? Building a positive family culture is crucial.
Legacy is more than land For Elaine, true legacy is about the culture and values you pass on, not just physical assets. It's about leaving your family with great stories and gratitude for the opportunities they've been given.

Practical Tips to Try:

Have a family meeting to discuss your farm's vision and values
Write a letter of appreciation to the older generation
Create a "life binder" with tabs for business plans, legal documents, and financial information
Play the "what if" game to plan for different scenarios
Consider working with a farm coach or mediator to improve communication

Remember, building a strong farm family takes work, but it's worth the effort. By focusing on open communication, mutual respect, and shared values, you can create a lasting legacy that goes far beyond the land you work.

You May Also Enjoy#26 Point Where You Aim with Ashley Jackson

29 Bridging the Gap in Ag Culture with Megan Larson

37 Looking Beyond Your Starting Point with Karoline Rose Bohannan

About your host:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think we have to figure out what makes sense for ourselves. And for the amount of effort that we're putting in are we going to reach our goals? Are we going to get there realistically on a timeframe that makes sense? And how does that impact other people in our lives? That can be a very challenging conversation to have with yourself, but I think it is one that is worth having.”

As farmers and ranchers, we're no strangers to hard work. But these days, many of us are finding ourselves working even harder - both on and off the farm. Let's talk about this growing trend and what it means for our families and our futures in agriculture.

The Numbers Don't Lie

Here's a shocking statistic: in 2021, 82% of U.S. farm household income came from off-farm sources. That's a big jump from the 1960s when it was only about 50%. Even more eye-opening? In 2017, 58% of all farmers had a primary job that wasn't farming.

As a farmer and a mom, these numbers hit close to home. They paint a picture of an industry where it's becoming harder and harder to make ends meet solely through farming.

Why the Shift?

Several factors are driving this trend:

Improved technology means we need fewer hands on the farm.
There are more job opportunities in rural areas, especially with remote work on the rise.
Farm incomes can be unpredictable due to weather and market changes.
The cost of farming keeps going up, but the prices we get for our products don't always keep pace.

Size Matters

Interestingly, farm size plays a big role in this trend. Farms making over $350,000 in annual gross income (only about 8% of all U.S. farms) are less likely to rely on off-farm income. These larger operations, averaging about 1,500 acres, produce about 80% of the total value of agricultural production in the country.

Juggling Act: Farm, Family, and Off-Farm Work

For those of us balancing farming with off-farm jobs, life can feel like a constant juggling act. Here are some of the challenges we face:

Time management: There are only so many hours in a day, and farming doesn't stick to a 9-to-5 schedule.
Physical and mental fatigue: Working two (or more) jobs is exhausting, especially during busy seasons.
Financial stress: Often, the off-farm job is necessary to keep the farm afloat or to invest in its growth.
Family strain: Long hours and divided attention can take a toll on our relationships.

As a mom and a farmer, I feel this strain acutely. Just like there's often a "default parent" handling most childcare tasks, there's often a "default farmer" juggling most of the day-to-day farm operations. This imbalance can create tension in families and partnerships.

Finding the Silver Lining

While off-farm work can feel like a necessary evil, it's not all bad news. Here are some potential benefits:

It can provide a steady income to invest back into the farm.
Off-farm jobs can offer valuable skills and networking opportunities that benefit your farming operation.
For some, it offers a way to pursue farming dreams without the immediate pressure of making the farm profitable.

Looking to the Future

As we navigate this new reality, it's crucial to keep our long-term goals in sight. Here are some strategies that larger, more successful farms often use:

Embrace technology: Even small investments in tech can make a big difference in efficiency.
Explore new markets: Look into direct marketing or value-added products.
Keep learning: Stay open to new ideas and techniques.
Diversify: Consider adding new enterprises to your farm to spread risk.

A Call to Action

If you're in this boat of balancing off-farm work with your farming dreams, know that you're not alone. I encourage you to:

Communicate openly with your family about the challenges and your goals.
Be realistic about your timeline for growing your farm.
Look for ways your off-farm work can benefit your farming operation.
Take care of yourself - burnout helps no one.

Remember, every farm's path is different. What matters most is that we keep pushing forward, supporting each other, and working towards a stronger future for our farms and our families.

What's your experience with balancing off-farm work and farming? Join the conversation in our Farming On Purpose Facebook group or reach out on social media. Let's support each other in this journey!

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

You may also enjoy…#61 Strategies to Calm the Chaos and Balance "It All"

72 Advice from a First-Generation Farmer on Surviving Trends

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

80 Barn Restored into Butcher Shop Supports Growing Business Dreams

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I believe that farming and agriculture give us an incredible sense of purpose because we have a job to do and we show up to do it every day.”

In farming, family life and business often mix together. We're not just running farms – we're raising families and shaping futures. Today, I'm sharing my journey of balancing motherhood and running a business in agriculture.

The Motherhood Motivation

"What I mean when I say I have four kids" – this phrase I often use means more than just how many children I have. It represents why I changed my career and life to better serve both my family and my love for agriculture.

For many farm moms, starting or growing a business isn't just about making money. It's about creating a life that matches our values and lets us be there for our kids while following our farming dreams.

A New Way of Working

The usual 9-to-5 job doesn't always work well with farm life or raising a family. My switch to running my own business shows a growing trend among farm families:

"To best use my skills in a way that was rewarding to me and my kids, it made much more sense for me to be self-employed."

This change allows for:

Flexibility to meet family needs
The ability to get help from others when needed
Chances to show our kids the value of hard work and passion

Setting an Example for Our Kids

One of the best things about being a mom and business owner in farming is the example we set for our children. As I like to say:

"I want to show my kids every day that they can live by their own rules, if they work hard at it, and if they make the right choices."

This way of thinking is so important in farming, where adapting to change and thinking creatively can make a big difference.

Doing Work That Matters

For many of us in farming, our work is more than just a job – it's what we're meant to do. I feel this way too:

"Working with different clients on things I believe in makes me more passionate and lets me make a difference in things I care about."

This sense of purpose drives many farm moms to try new things, come up with new ideas, and create businesses that not only support our families but also help our farming community.

Focusing on Effort, Not Perfection

One of the biggest lessons I've learned is that effort matters more than being perfect:

"It's not about perfect. It's about effort. And when you bring that effort every single day, that's where change happens."

This way of thinking is so important for anyone balancing being a mom and running a business, especially in the unpredictable world of farming.

Key Ideas for Farm Moms in Business

Your family can inspire you to try new things in business
Define success in your own way
Use your business to teach your kids important lessons
Focus on daily efforts rather than trying to be perfect
Let your farming purpose guide your choices

Remember, whether you're taking care of animals, growing crops, or starting a new farm-related business, your role as a mom and business owner is shaping the future of farming. Your daily efforts, guided by what you care about and what you're passionate about, are the seeds of change in our industry. By embracing flexibility, leading by example, and focusing on purpose-driven efforts, we're not just raising families – we're growing the future of agriculture.

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

You may also enjoy…#21 Systems for Managing Life & Work on the Farm with Natalie Egger

28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman

70 For the Kids: From City to Farm

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think we just respect each other’s time and we know we both are trying our hardest and some days are better than others.”

Join us in this inspiring episode of Farming on Purpose with Sumiko and Harrison Mills. Sumiko and Harrison share about their background and how they got started on their ranch. They openly talk about the renovations they undertook themselves and what a long journey that was. They also share details about the opening of their Butcher Barn and some of the things they’ve learned along the way. Listen in as we talk about all thing's renovation and butchering.

About our guest: Sumiko and Harrison Mills - H Bar S Ranch, Colorado

Harrison and Sumiko Mills' journey with H Bar S Ranch began with two kids, two pigs, and two dogs. That quickly grew into raising three boys and selling their ranch raised pigs direct to consumer. They quickly realized there was a desperate need for processors in their area and their business model needed to change in order to be successful. Harrison and Sumiko started processing their own animals, along with friends and families, and in 2018 they said, "Well, why can't we just do it ourselves?" With their own two hands, they restored their 80-year-old barn and turned it into a state licensed meat processing facility serving central and eastern Colorado.

You can connect with Sumiko and Harrison on Instagram and their website.

At a glance:

Why they started their Butcher Barn.
Farm renovations.
Opening of the Butcher Barn and learning all kinds of things along the way.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Learning to recognize the season you’re in is the first half of this and learning to live in the season you’re in is the second half.”

Join us in this midsummer episode of Farming on Purpose. In this solo episode I’m going to share some of The Lazy Genius principles that have helped me over the last few years. This lifestyle shift has helped me in more ways than one and I feel is pretty applicable to farm life, mom life, and being a business owner. Listen in as I go through some of the principles, share how I’ve implemented them into my life, and see if they might help you as well.

Check out the The Lazy Genius podcast and The Lazy Genius books.

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

At a glance:

Convert to the Lazy Genius way of life on the farm, as a mom, and an entrepreneur.
The Principles of the Lazy Genius and how they could be implemented in your life.
Give yourself grace and allow for flexibility.

You may also enjoy…#21 Systems for Managing Life & Work on the Farm with Natalie Egger

41 Habits & Routines for Your Season With Thea Larsen of Cowgirls Over Coffee

56 Finding Fulfillment on the Farm through Understanding Your Identity

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think it’s about figuring out what you’re doing already and finding a home for what you’re already doing.”

While some of the ideas presented in this episode may be different, it's important to recognize that in order for a business to be sustainable, it must also be profitable. This episode presents ideas to consider in food marketing that you may not have considered before.

Join us in this informative episode of Farming on Purpose with Ali Cox. Ali shares about her family’s history in agriculture and her journey back to agriculture once she started her marketing business. Ali talks about the importance of farmers to market themselves and their products to get the best prices they can for their goods. Another tip Ali gave was to do research to find the right buyer or processor for you or to find ways to diversify your operation. Listen in as we dive deep into marketing in the agriculture industry.

About our guest: Ali Cox - Noble West, California

Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce and nuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth-generation farmer, Ali returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal connection to the land and business acumen has made her a highly sought after strategist by her clients. With an eye on the future of farming and the climate crisis, Ali regularly consults with her clients on upcycling, regenerative water use, and hydroponic & organic farming practices.

You can connect with Ali on Instagram, LinkedIn, and her website.

At a glance:

Family history in agriculture and Ali’s transition to marketing in agriculture.
Processors and the messy middle.
Marketing, researching, and getting out there to get the best prices for your product.

You may also enjoy…#48 Farming on 320 square feet with Leafy Green Farms

58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“You have to believe in what you’re doing and everyone involved has to believe and agree.”

Join us in this powerful episode of Farming on Purpose with Harry Frederick. Harry shares about the journey to start their sheep operation in Kentucky. Sheep were not common in their area when they got started so there were some snags they had to iron out, but now they get to help out other sheep farmers with their knowledge and working dogs. Border Collies are utilized on the farm to help corral and drive the sheep and they are trained on the farm as well. Harry talks about finding your market and being transparent to teach and connect with others. Listen in as we dive into some of the aspects of being a sheep farmer and training dogs to being transparent in your operation.

About our guest: Harry Frederick - Winding Creek Farms, Kentucky

Harry and Katie Frederick were living in New Mexico working in the cattle ranching and hospitality business. Harry, after serving in the United States Marine Corps, had spent the better part of the last decade working as a farmer and rancher. Both he and Katie loved the work, but were frustrated working for someone else, unable to follow their passions and build a farm of their own. What started as a few drinks between Katie’s parents and a couple ranch hands one fall night has turned into a family-owned sheep farm in Kentucky.

You can connect with Harry on the farm’s Instagram, Facebook, TikTok, and website.

At a glance:

Figuring out where to start the farm and then the expansion.
Bringing sheep to the area and utilizing dogs in the operation.
Finding your market and being transparent.

You may also enjoy…#2 Navigating First-Generation Dairy Farming

52 Growing a First Generation Operation with Millennial Rancher Calli Williams

54 Growing a Heritage Sheep Operation in California

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“It’s the season of life we’re in right now and we’re making it work.”

Join us in this powerful episode of Farming on Purpose with Amanda. Amanda shares about her family’s operation and the cattle operation that her and her husband own and run. Amanda delves into the different avenues she has pursued not only for additional off-the-farm income, but to fulfill her own passions. Amanda offers great advice about finding your priorities and making sure what you’re doing aligns with those priorities. Amanda is passionate about fighting to help farmers and ranchers as well as the land needed for agriculture. Listen in as we dive into the importance of knowing and pursuing your priorities and passions, and fighting for your way of life.

About our guest: Amanda Radke - Radke Land & Cattle, South Dakota

Amanda Radke is a fifth generation rancher from Mitchell, South Dakota. Alongside her husband, Tyler, and their four children, they operate Radke Land & Cattle, a Limousin and Angus seedstock operation. A former National FFA Extemp Speaking Champion and National Beef Ambassador, Amanda has spent the last 17 years on the road fighting for the agricultural families, rural America, and national food security. Amanda is the host of “The Heart of Rural America” podcast and radio show, a syndicated columnist, a western retailer, and a children’s book author focused on promoting ag literacy in schools. Amanda currently serves as an appointee on the National Agriculture Campaign Advisory Council, where she provides industry insights to the U.S. House of Representatives Agriculture Committee.

You can connect with Amanda on her Instagram, Facebook, and her website. Use the code FARMINGONPURPOSE10 to get 10% off on her website! Be sure to check out Amanda’s new website, Bid on Beef.

At a glance:

Creating a complementary off-shoot business while still being part of the family operation.
Diversifying with off the farm ventures.
Understanding and focusing on your priorities.
Fighting for the farm and the lifestyle

You may also enjoy…#8 Shifting Seasons in Motherhood and Ranching with Richelle Barrett

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

69 Why 64% of Farm Transitions are Failing

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Being authentic has really paid off for us. Not necessarily directly in our business, I don’t know that it’s affected our bottom line, maybe it has,... but people love to see people that they can relate to.”

Join us in this enjoyable episode of Farming on Purpose with Macey. Macey shares about owning a cow calf operation with her mom and sister and how the family dynamics changed as the business grew. Macey talks about the importance of having and building a supportive community that you can go to ask learn and ask questions without judgment. Macey opens up about some of the lessons she’s learned along her journey. Listen in as we delve into having a cow calf operation with your family, building a community, and Macey shares a few stories from the ranch.

About our guest: Macey Hurst - Lady Livestock Co, Missouri

Macey is the owner of Lady Livestock Co. along with her mother and sister in Missouri.

You can connect with Macey on her Instagram, Lady Livestock Co. Instagram, and Linkedin.

At a glance:

The evolution of the family dynamics in the operation.
Finding and building your community can really help you thrive.
Lessons learned along the way.

You may also enjoy…#44 Our Farm Transition Story Part 1

62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Anybody who is at all a part of agriculture, at all a part of direct-to-consumer knows that there is a lot of money that goes into this.”

Join us in this insightful episode of Farming on Purpose with Amanda. Amanda shares about finding her place on a multigenerational cow calf operation. Amanda opens up about what led her to start selling their beef directly to consumers. Amanda delves into how diversifying your operation can mean different things and reveals some realistic reasons for needing more than one stream of income. Listen in as we delve a variety of topics from finding your role, diversifying your operation to supplement your needs, and Amanda’s great advice on how to get started on a new venture.

About our guest: Amanda - 2383 Farms, Nebraska

Amanda was born and raised in Nebraska. She is a farm wife and mom to two little boys. They are part of their family farm and ranch with her husband's family running a cow calf operation, raising crops (corn & soybeans), and all the in between of farming and ranching. Amanda works off the farm as a crop insurance agent and also runs their direct-to-consumer beef business selling their home raised beef directly to consumers. Amanda also enjoys sharing her wins and struggles and everything in between of motherhood. Amanda has her own podcast "The Busy Farm Mom" that talks about motherhood, holistic options, and of course agriculture. Amanda loves sharing about agriculture, their farm and ranch, and motherhood on social media and in any way she can!

You can connect with Amanda on her website, Facebook, and Instagram. Listen to Amanda’s podcast, “The Busy Farm Mom”. Join the 2383 Farms email list and “The Busy Farm Mom” email list.

At a glance:

Finding your role in your operation.
Amanda’s direct-to-consumer beef journey.
Supplementing the needs to live comfortably.
It doesn’t have to be perfect to start.

You may also enjoy…#21 Systems for Managing Life & Work on the Farm with Natalie Egger

64 From Homesteading to Backgrounding Beef and Meat Business Expansion

66 A Legacy of Direct to Consumer Beef with Callison Ranch

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I never saw this coming. I never saw the opportunity to come back full circle and continue that.”

Join us in this enjoyable episode of Farming on Purpose with Jess Perez. Jess shares about her family’s history being farmers, how her and her husband moved for his law career, and how Jess found her way back to agriculture. Jess opens up about running a cow/calf operation, getting into selling their beef direct to consumers, and some of the hurdles they’ve faced along the way. Jess also talks about marketing online, sharing your life and story to an online audience, and gives a great perspective on how you can find ways to share your story. Listen in as we delve into a variety of topics from the ups and downs of having cattle, your online presence being more than just ag related, and Jess’s mentorship.

About our guest: Jess Perez - Sagebrush Farms, Alabama

Jess comes from a long line of Arizona farmers (5th gen), but Jess and her husband left Arizona for her husband's law career in Alabama in 2015. In 2020 an opportunity to get a ranch that had fallen in disrepair came up, and they took it. Since then, they have learned so much as they’ve tried to heal the ground from overuse, fencing that was falling apart, and start a herd from the ground up. Jess is passionate about her cows living their best lives, and part of that includes transitioning from selling their calves to stockyards to holding and finishing their cattle and selling directly to the consumer.

You can connect with Jess on her website, TikTok, and Instagram.

At a glance:

Getting back into ag after moving to Alabama from Arizona.
Running a cow/calf operation and selling beef direct to consumers.
Sharing/ marketing online.
Bringing femininity into ag.
Jess’s mentorship to help other ranchers and farmers.

You may also enjoy…#38 How to Make Growing Your Local Ag Business Easier with Sammy Gleason

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

From Off-Farm Income Podcast: Episode 1912: A Million Open Doors | Lexi Wright | The Farming On Purpose Podcast

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I just have a passion for putting farm-fresh products on people’s tables.”

Join us in this informative episode of Farming on Purpose with Joseph Blakeslee. Taking us behind the scenes of his butcher shop, Bare Bone Butcheing as well as his farm, Blakeslee Acres. Joseph shares about how he knew he wanted to be a farmer from a young age, how he and his wife started their farm, and some of the things Joseph learned along the way. Joseph touches on a very important topic in agriculture, mental help, and shares some tools that help maintain his mental health. Listen in as we delve into a variety of topics from first generation farming, butchering and farmer burnout.

About our guest: Joseph Blakeslee - Blakeslee Acres, New York

Joseph is the owner operator of Blakeslee Acres, a small first-generation family farm and owner operator of Bare Bone Butchering, a small custom exempt butcher shop in New York.

You can connect with Joseph on his TikTok, YouTube, Facebook, and the Bare Bone Butchering Facebook.

Podcasts Joseph listens to: Beyond Labels hosted by Joel Salatin & Dr. Sina McCullough & Full Disclosure Farming hosted by Farmer Joe & Mrs. Yankee Farmer.

At a glance:

Joseph and his wife started their farm in 2015 with homesteading and chickens.
The learning curve of a first-generation farmer.
The ins and outs of the butcher shop.
Therapy and other tools to help with mental health to prevent farmer burnout.

You may also enjoy…#2 Navigating First-Generation Dairy Farming

12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

52 Growing a First Generation Operation with Millennial Rancher Calli Williams

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Sick animals cost you a lot of money so keeping them healthy is the full goal.”

Join us in this informative episode of Farming on Purpose and learn more about KSX Performance with Kaitlyn Keller. Taking us behind the scenes of her business, Kaitlyn shares about her love for animals, helping people, and how that translates into her business and how she operates. Kaitlyn dives into her products and explains some of the benefits of them. Listen in as we delve into the world of animal supplements and caring for livestock.

About our guest: Kaitlyn Keller- KSX Performance, Kansas

Kaitlyn grew up on a dairy and beef cattle operation in Arkansas and always had a passion for animal health. Having always been in the industry from managing a large cow calf operation, her own cattle, showing cattle, and also equine reproduction. Kaitlyn is a mom to 2 girls and lives on the edge of the flint hills and raises gelbvieh cattle.

You can connect with Kaitlyn on her website, TikTok, and Facebook.

At a glance:

KSX is an all natural animal health business aimed to help farmers big and small to care for their livestock.
Kaitlyn’s passion for helping people and animals extends to her business and consulting.
“That is the goal, to keep your animals from getting sick.”

You may also enjoy…#1 Collaborating for Progress in Ranching with Cassidy Johnston

45 Diversifying the Ranch with Jess at Perigo Hay and Cattle

68 Getting Started with Stockdogs

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“We’ve just had to get our name out there and stop being afraid of saying, ‘We are first generation farmers. I know we’re new but we have some phenomenal products.’ It’s become an education process for us to educate others on, honestly, what little we do know and it’s been a confidence thing. I had to be confident to say, ‘Hey, I raise livestock and I grow some phenomenal products. Would you like to try them?’”

Join us in this inspiring episode of Farming on Purpose and get up and close with Shohni Christensen, a newcomer to the agriculture industry with a great story behind their lifestyle switch. Taking us through her fascinating journey of getting into ag with a few animals for her children getting into 4-H to raising livestock and selling the meat locally and on their website. Shohni also shares about canning and educating others on food storage. Listen in as we delve into the world marketing in agriculture and Shohni is candid about some of her struggles marketing for a small farm.

About our guest: Shohni Christensen, KB Farm And Pantry - Arizona

6 years ago they traded their converse shoes in for cowboy boots. Travis and Shohni had 5 kids, 6 years old and under, and quickly realized how broken our food and education system was. What started out as homeschooling and homesteading, it quickly turned into farming and regenerative agriculture. With little knowledge about growing crops or raising livestock, they quickly started growing their farm. It didn’t take long before they knew where they called home couldn’t be home for much longer. They took a leap of faith and moved 4 hours away from everything they knew and loved to follow their dreams. With the help and push from their 5 kids, Travis and Shohni started KB Farm And Pantry. Travis, Shohni and their 5 kids pride themselves on the quality of meat they produce at KB Farm.

You can connect with Shohni on her website, Instagram, and Facebook.

At a glance:

Shohni’s family lifestyle change from converse shoes to cowboy boots.
Marketing for a small farm.
Learning and educating others how to create a food reserve.

You may also enjoy…#20 Farm Kid Parenting and Moving the Farm Across State Lines with Kerissa Taylor of 1984 Farms

28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman

61 Strategies to Calm the Chaos and Balance "It All"

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“But if you actually want your farm to successfully transition and you care about your children and the quality of life they are going to have and the opportunities they are going to have after you are gone, it is your responsibility to understand how that transition will actually play out.”

In this episode, I wanted to talk about a topic that is very important but one that isn’t talked about as much as it should be, transition planning. Before purchasing our family farm, I hadn’t put much consideration into planning for our farm transition after my husband and I are gone. After hearing Dr. Ferrell, a professor at OSU, speak about farm transitions, the importance of planning, and why 64% of farm transitions are failing, it made me put more consideration into our own transition in the future. I learned such valuable information and I really wanted to share that with all of you.

At a glance:

Planning financially for transition.
Plan for success by understanding how the transition will play out.
It’s never too early to start planning for transition, just update the plan as needed.
Dr. Ferrell’s 5-step plan.

Resources: Oklahoma State Farm Transitions and Kansitions with Kansas State University.

You may also enjoy…#21 Systems for Managing Life & Work on the Farm with Natalie Egger

43 Returning to & Growing on the Ranch with Kristin Harms

44 Our Farm Transition Story Part 1

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“It’s a lot easier to start a dog with a clean slate than erase a bunch of bad habits.”

Join us in this stimulating episode of Farming on Purpose and get up and close with Randall Walker, a renowned stock dog expert from Satus Stockdogs. Taking us through his fascinating journey of employing dogs in rotational grazing, Randall presents an eye-opening narrative on how stock dogs can significantly enhance farming efficiency. Perfectly tailored for those considering incorporating stock dogs into their operations, this podcast is loaded with critical analogues and recommendations. Listen in as we delve deep into the world of stock handling with dogs, the significance of breed-specific traits like fetching in Border Collies, and more.

About our guest: Randal Walker, Satus Stockdogs - Washington

Randal is a 3rd generation rancher and the dogs are a big part of that. He also raises registered Dorper sheep. Without dogs Randal would never dream of owning and raising sheep. Randal started trialing in 2012.

You can connect with Randal on his website and Facebook.

At a glance:

Trying out different dog breeds to work cattle.
How to find a working dog for you.
What to look for when buying a working dog, especially if you’re a first time stockdog owner.
Resources to help learn more about stockdogs.

You may also enjoy…#18 Kansas Hop Farming and Entrepreneurship with The Tipsy Farmer

49 Growing a 100 year old Meat Market in Rural Kansas

58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I wish there were more opportunities for people to see the day-to-day of it, not just the ‘you want to teach about agriculture, you must want to be a teacher’. There’s other options to do that, especially now that I’ve gotten into the world of entrepreneurship…”

This week we are mixing things up a bit! I had the pleasure of being on the Off-Farm Income podcast hosted by Matt Brechwald back in December. We had such a great conversation about many different topics and I wanted to highlight that episode and share it! We talked about my FFA journey and the many benefits the FFA program gives to high school students as well as the unsung heroes, Ag teachers and FFA advisors. I shared about starting my marketing business and my podcast, Farming On Purpose.

Check out my episode here or the Off-Farm Income website for more podcast episodes!

You may also enjoy…#5 Tips for Managing your Mindset as a Young Producer

44 Our Farm Transition Story Part 1

57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income

View Details

“Video is such a powerful tool when it comes to communicating about agriculture with consumers because it’s not a big Hollywood production that’s getting edited. It’s just somebody in their field talking about their cattle. It’s just real and authentic.”

In this episode, I had the opportunity to sit down with Linnea Langusch. Linnea dives into her research she performed while working on her Master’s degree. Linnea shares how COVID-19 made her shift her research and how it affected the beef industry. She then explains what obstacles the beef industry faced during the peak times of COVID-19 and how many farmers and ranchers had to rely on direct-to-consumer marketing.

About our guest: Linnea Langusch - OklahomaLinnea is a Wisconsin native living in Oklahoma. She recently graduated from Oklahoma State University where she obtained her Master’s degree in Ag Communications and researched direct to consumer marketing in the beef industry while there. Linnea has a strong passion for agriculture and loves to promote all things agriculture!

If you are interested in connecting with Linnea, check out her Instagram. If you would like to read Linnea’s study, check out her article.

At a glance:

How COVID-19 shaped Linnea’s research while obtaining her Master’s degree.
Direct to consumer marketing in the beef industry.
Difference in rural and urban consumers have on direct-to-consumer businesses and marketing.
How marketing can help empower people with their food and increase food accessibility.

You may also enjoy…#23 Our Food Supply Chain and the Farm to Fork Gap of Food Accessibility

25 Our Food Decision Impacts on Food Insecurity

39 Making Rural Food Decisions - Trends, Stress, Change, Nutrition, and Dietary Guidelines with Dr. Bailee Cooper

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Stuff that we don’t necessarily think is unique actually is unique. Our lifestyle is unique. There’s not a big percentage of us doing this in the world.”

In this episode, I had the pleasure of talking with Lance Neilson. Lance owns and operates a cow/calf business and he shared how he and his wife started growing their herd shortly after they graduated college and got married. Having both grown up in agriculture, they knew they wanted to raise their children in the lifestyle as well. Lance dove into some of the things he does to diversify his operation so that it is always evolving and growing. Lance also talked about getting into research projects and female cattle fertility that he does.

About our guest: Lance Neilson, Neilson Signature Beef - Alberta, Canada

Lance, his wife Karyn, and their 4 kids, Anika, Reid, Jenna, and Blake, ranch in east central Alberta. A diversified cow/calf operation that includes direct to consumer branded beef, bred heifers, and embryo implanting with bred recips sales. Lance also engages in research projects with local Ag colleges and other groups on projects primarily around breeding female fertility, longevity, as well as weight gain, and health in calves.

You can connect with Lance on his website, Facebook, Instagram, and TikTok.

At a glance:

Lance and his wife started building their cattle operation right after they graduated from college and got married.
Diversifying the operation by having different outlets for their beef.
Lance’s facility, equipment, and operation.

You may also enjoy…#31 Expanding Local Food Businesses and Food Education with Bruce's Bullseye Farms

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

53 Ranching with an Eye on Financial Feasibility

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Sometimes when things feel like it’s the worst day, it may turn out to be one of the best experiences in your interest.”

In this episode, I had the pleasure of talking with Nikki Callison of Callison Ranch. Nikki shared about how she got back into agriculture after being a teacher for ten years. Nikki and her husband, Roger started their direct to consumer beef operation and Nikki talked about her family history in the selling of beef business. Nikki also shared her experience raising three kids on the ranch and noted some of the lasting memories she has. Nikki explained the importance of marketing, not just for her business, but for agriculture as a whole. She likes using Instagram to educate people on agriculture and show some behind the scenes stuff to help people see where their food comes from and just how important agriculture is.

About our guest: Nikki Callison, Callison Ranch- Oklahoma

Nikki Callison and her family have raised beef cattle for generations. Nikki and her four brothers grew up helping their parents on their ranch, caring for cattle and horses. Nikki taught school for 10 years before realizing she missed the ranch and promptly moved back to Oklahoma and met her husband, Roger. They bought a home and acreage and adopted their three children.

Since then they have raised their kids on the ranch and jumped into selling and shipping beef direct to consumers.

You can connect with Nikki on their website and Instagram.

At a glance:

Getting started from scratch in Oklahoma and sharing the journey on Instagram.
Raising kids on the farm and the benefits of the lifestyle.
Promoting and marketing beef as a direct to consumer beef operation.

You may also enjoy…#21 Systems for Managing Life & Work on the Farm with Natalie Egger

40 How I Found Family Centered Off Farm Income

52 Growing a First Generation Operation with Millennial Rancher Calli Williams

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“One of our favorite quotes of all time is, ‘The answer to America’s food problem is not one or two big answers, it’s many small answers.’ And we couldn’t agree more.”

In this episode, I had the pleasure of talking with Jesse and Lisa Vivian. Jesse and Lisa shared how they started Lane’s End Farm + Creamery. The original plan for the creamery was to make cheese but then Covid hit and like many others their plans had to adapt to the new demand of their community. Once their community got a taste of their milk, they had a huge demand to keep it flowing. Jesse explains how complex it is to have dairy cows and touches on some of the planning that goes into keeping milk production at a consistent level. Jesse and Lisa don’t want to keep their business model a secret, so if it is something you’re interested in, check out their course! Also be sure to check out their Instagram to see some of the creamery’s products!

About our guest: Jesse and Lisa Vivian, Lane’s End Farm + Creamery - Pennsylvania

Jesse and Lisa are high school sweethearts turned Microdairy farmers! Along with their three kids, they live on a 20 acre farm milking 10 cows once a day, and sell all their milk locally.

You can connect with Lane’s End Farm + Creamery on their website and Instagram.

At a glance:

How they started the creamery.
Covid changed their cheese making plan.
The planning that goes into milking cows.
The expansion of the creamery’s products.

You may also enjoy…#12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

50 Building Your Dream on God's Time Through Daily Dedication

62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“It’s not something that happens overnight, it’s a gradual transition. We started making our own bars of soap, I started making my own tallow, I started doing all these little things gradually that are creating a more holistic home, but it definitely takes time and you appreciate everything you have a whole lot more.”

In this episode, I had the pleasure of talking to Kerissa Payne of Covey Rise Farms. Kerissa shared about her journey building her farm operation with her husband in Ohio and then moving their operation to Kansas. As you can imagine, that process did not come without a few bumps in the road, but Kerissa and her family have settled into their new home and are working on expanding their business. Kerissa also delved into how she started making things from scratch and how going without some things, like their dryer, doesn’t have to be a bad thing.

About our guest: Kerissa Payne, Covey Rise Farms - Kansas

Kerissa grew up in a small rural town in Southern, Ohio. Where she came from farming was a hobby, not a fulltime job. Kerissa wanted to understand the connection between the soil and the food she ate everyday. She began to question ingredients and started searching for a middle ground between healthy and affordability.

Charlie and Kerissa met in April 2018. They quickly became a team and by May they started making farming decisions together. Starting a farmer's market in Westerville and doing farm chores together. Right before they met, Charlie decided to purchase 54 acres of ground after being approached with an only possible by God land opportunity. That winter their dreams of selling direct to consumer grew and so did our aspirations for our future. The 54 acres were blank dirt that had nothing but soil and potential, so it needed lots of money and time to get it functional. A few years later, land prices around them soared and the reality sank in that they wouldn't be able to buy more land in the area. So they went back to the table to brainstorm ideas for their business.

Kerissa and Charlie began looking at farms in Kansas. They knew they needed more land, and Ohio wasn't going to provide it. Kansas not only had great land, but it offered connections to agriculture. Not growing up in agriculture, knowledge was something they really wanted to expand. Charlie went to college with a guy who was looking to expand his grain operation but needed help in a small town in western Kansas. So they began to explore partnership opportunities where they each could grow their own businesses, and Charlie and Kerissa could expand their meat business. In the summer of 2023, Kerissa and Charlie sold everything they owned, and moved to Kansas. Their business in Kansas looks a little different. They are still raising and selling meat directly to consumers, but they have also added some custom feeding for other farmers, and hopefully here soon row crops. Being a beginning farmer means you need income diversification; you can't rely on one single revenue source to support your family.

You can connect with Kerissa on her website or her Instagram.

At a glance:

Moving their farm operation from Ohio to Kansas.
Making things from scratch and making do without.
Backgrounding cattle.
Why Kerissa and her family left Ohio.

You may also enjoy…#10 When You Have to Wait to Expand the Farm

16 Building a Homestead with Terra Larsen of Everest Acres

44 Our Farm Transition Story Part 1

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“What you feel like in the moments when it is a hard season is real and even in your mind you know in a few years it’s going to be easier but that’s a few years away. I feel like I try to let myself feel those feelings and for me, writing is how I process a lot of that and remembering that it’s ok to feel hard but just know it’s not going to last forever.”

In this episode, I had the pleasure of talking to Stacy Bronec. While not having an ag background, Stacy has taken to farm life and raising a family on the farm. Stacy shared about what she loves about farm life and some of the struggles she has encountered, like loneliness as a mother and farm wife. Stacy uses writing as an outlet, a way to process aspects of life, and to find community. Be sure to check out some of her essays and listen to the end of the episode to hear about Stacy’s wild third birth story!

About our guest: Stacy Bronec - Minnesota

Stacy Bronec is a freelance writer who lives in rural Montana with her husband and their three kids on their family farm and ranch. Years ago, she dreamt of big city life, but then she fell in love with a farmer and moved to the middle of nowhere. Now, she uses stories to make sense of the beauty and challenges of rural life. She writes for a local magazine and her personal essays have appeared in various publications online.

You can connect with Stacy on her website or Substack, where she writes a monthly newsletter.

At a glance:

Non-ag background to farm life in the middle of nowhere.
Roles on the farm and the loneliness that can come with farm life and motherhood.
Writing as an outlet and a way to process things.
Stacy’s off-script birth story.

You may also enjoy…#8 Shifting Seasons in Motherhood and Ranching with Richelle Barrett

28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman

56 Finding Fulfillment on the Farm through Understanding Your Identity

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“The mindset of I do belong here. I belong here. Never underestimate your roots and where you came from and just try to find your place.”

In this episode, I had the pleasure of talking with Liz Fiedler of Sunny Mary Meadow Farms. Liz shared how her flower farm got started as a farm stand and the many different ag operations were run on her late husband’s family farm. Liz also opened up with us about losing her husband unexpectedly and her grief journey so far. Liz is more than just a flower farmer and business owner, Liz is also a nurse practitioner and she noted how the two have some commonalities. One other hat that Liz wears is a coach for other people wanting to start their own flower farms or operations. She has learned a lot in her journey to get where she is and wants to help others by sharing her knowledge and experiences.

About our guest: Liz Fielder, Sunny Mary Meadow Farms - Minnesota

Liz Fiedler owns Sunny Mary Meadow Flower Farm, a business she started from scratch with a little 20'x30' garden and a farm stand and turned into a multiple 6 figure revenue business selling directly to consumers in 4 seasons.

After the unexpected death of her husband in 2020 (heart attack while running) she was left with a "hobby" farm and realized just how expensive (and much work) it was going to be to keep living there. So she knew she needed to make it her own and find a way for it to support her family because the last thing she wanted to do was sell it.

Liz now hosts the Sunny Mary Meadow Podcast, with over 50K downloads in the first 9 months that has led to a sister business, Sunny Mary Meadow Coaching, where she offers tips and insider knowledge on starting and successfully running a profitable business like hers from your farm. She offers lots of free information and webinars, small mini-courses, and a comprehensive course to help shave a few years off of "trial and error" growth in your business.

If you’re interested in connecting with Liz, check out her website, coaching website, Instagram, and coaching Instagram.

At a glance:

Farmstand to a flourishing flower farm.
The many hats the farm has worn over the years and how Liz was able to repurpose aspects to fit her current need.
Being a nurse practitioner and a flower farmer.

You may also enjoy…#26 Point Where You Aim with Ashley Jackson

37 Looking Beyond Your Starting Point with Karoline Rose Bohannan

58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Recognizing the season and what actually is important in that season, I think, is the most important thing you can do.”

In this episode, I wanted to talk about a topic that many followers have asked me about, time management and how to manage all the irons in the fire as a wife, mother, farmer, and business owner. Sometimes it is hard to adjust your expectations to the season you are in, but once you do and set realistic, achievable goals, it will help you stay on track. I use tools like Google calendar to help me with time management. I have adopted the philosophy that there’s a home for everything in your home, business, and even digital material. That has really helped me stay organized and be more productive. An important tip I talk about is finding support systems to help guide you and achieve your goals, as well as support you on your journey!

At a glance:

There’s a season for everything.
Time management is important for any season of life.
Make everything have a home.
Find your support systems.
Decision fatigue in agriculture.

You may also enjoy…#12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

32 Shifting Perspectives with Michaela Gasseling

44 Our Farm Transition Story Part 1

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Use veterinarians for our knowledge base. We worked really hard for that degree and it matters.”

In this episode, I had the pleasure of talking with Dr. Lauren Mack. Lauren shared her insight on what it is like moving to rural Kansas and buying a veterinarian practice right after graduation. After having been the new person in a small town, Lauren spoke about some ways she likes to get the community involved in welcoming an applicant or staff member. Being warm and welcoming to new members of the community is a topic we spoke a lot about and is important if you want your community to thrive. Lauren also talked about how to build a relationship with your vet as well as the importance of veterinarians to set boundaries for themselves to protect their mental health.

About our guest: Dr. Lauren Mack, The Animal Hospital - Kansas

Dr. Lauren Mack grew up in Enfield, Connecticut and received her bachelor’s degree from the University of Maine in 2010. She promptly moved to the west coast and attended Washington State for veterinary school. After a wonderful experience at WSU and receiving her DVM in 2014, she whisked herself away to rural Kansas where she purchased her first veterinary practice only two months after her WSU graduation.

In Plainville, Kansas what ensued was what can only be described as a “baptism by fire” journey being a solo-practitioner in rural animal medicine and business owner. However, nearly 10 years later, with the acquisition of a second veterinary practice, the addition of two veterinarians and a steadfast husband who writes her conference biographies for her, she is doing well.

Dr. Mack owns two true-mixed-animal practices in rural Kansas and for nearly 10 years has built deep relationships with the communities her practices inhabit. Multiple times per year she hosts “Producer Meetings” where cow/calf producers enjoy homemade BBQ and learn critical lessons on improving their herd health. She has developed excellent programs such as “Farm Cat Frenzy” to responsibly influence the feline populations. She often participates in educational opportunities for children and always steals the show with activities like mock surgery using a tub of obstetrical lube as the “body”. Lastly, she presents frequently at veterinary school as well as for VBMA programs on a variety of topics.

Dr. Mack is married to a psychologist who practices in rural Kansas as well. The best part of their lives is their three-old boy who they are extraordinarily thankful for (and humbled by), every day. For fun, they mostly love new business ideas and pushing themselves to grow.

If you’re interested in connecting with Lauren, check out her veterinarian practice website.

At a glance:

How Lauren made her home in Kansas and took over family-run veterinarian practices.
Being a veterinarian in a rural community.
Building a relationship with your vet.

You may also enjoy…#15 Developing Routines for Ranch Roles and Profitability with Marli Scarborough

49 Growing a 100 year old Meat Market in Rural Kansas

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“The cattle industry is such a long game. You just have to plan for 10, 20 years in advance all the time.”

In this episode, I had the pleasure of talking with Meghan Gates. Meghan has a lot on her plate as a mother, rancher, and a business woman. Meghan dove into her background in agriculture as well as how she and her husband started their own cattle operation and selling beef shares. On the side, Meghan also has a western apparel online shop and a soup cookbook! Meghan suggested, if you’re interested in getting started in homesteading but aren’t sure where to start your journey, try the kitchen. Meghan shared where she got her inspiration for her cookbook and some techniques for cooking she wishes to pass on to others.

About our guest: Meghan Gates, Good Handle - Oklahoma

Meghan is a ranch wife and mother homesteading and raising beef cattle on the Oklahoma high plains. She produces online homesteading education, cookbooks and western apparel. When she's not wrangling toddlers, you can find her reading, gardening, or elbows-deep in sourdough.

If you’re interested in connecting with Meghan, check out the Good Handle website and Meghan’s Instagram.

At a glance:

Meghan and her husband’s small and rocky start in the cattle industry.
Selling beef shares and using a small, local butcher.
Meghan’s other businesses and her soup cookbook.
Trusting your instincts when cooking.

You may also enjoy…#19 Homesteading Skills with a Farm Family with 14 Hands Ranch

21 Systems for Managing Life & Work on the Farm with Natalie Egger

28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“It’s different every day, which I love. That was one of my difficulties with an office job; it was a little bit of monotony and boredom. You’re not going to get bored on a farm.”

In this episode, I had the pleasure of sitting down with Gabe Spurgoen from South Baldwin Farms. Gabe shared about his career as an architect and how he didn’t feel fulfilled. What started as a way for Gabe to get away from his office desk by planting some peach trees quickly evolved into Gabe joining his father-in-law on the family farm as a fruit farmer. Gabe expanded on their peach and apple orchard operation and the seasonal employees that have now become like family to him. Gabe also discussed what it’s like to be an employee on the farm and talk about the farm succession and the future of the farm.

About our guest: Gabe Spurgeon, South Baldwin Farms - Kansas

Gabe grew up in southwest Missouri working many summers in a peach orchard. After college, Gabe was an architect but missed being in a peach orchard. Gabe went to his father-in-law about planting some peach trees on his hobby farm that quickly snowballed into Gabe working full-time on the now fully operational fruit farm, South Baldwin Farms, with his father-in-law in Kansas.

If you’re interested in connecting with Gabe, check out South Baldwin Farms website, Facebook, and YouTube.

At a glance:

Gabe’s need to get away from a desk led to him being a farmer.
Seasonal employees using the H2A program.
Being a fruit farmer in Kansas and expanding the orchards.
Family dynamics on the farm and succession planning.

You may also enjoy…#12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

50 Building Your Dream on God's Time Through Daily Dedication

54 Growing a Heritage Sheep Operation in California

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I like animals and I like being a steward of animals and having a pragmatic purpose for having lots of animals.”

In this episode, I had the pleasure of sitting down with Matt Brechwald, host of the Off-Farm Income podcast. Matt shared about his childhood and how he first got interested in agriculture. Matt also shared about his journey in the ag industry that eventually led him to start a farm with his wife and host the Off-Farm Income podcast. Matt explained the challenges he sees with the urban sprawl in his area. Matt gave some insight into the marketing around the lab-grown meat and where the funding is coming from. Matt has plenty of stories to share and was kind enough to share a Christmas story from his childhood.

About our guest: Matt Brechwald, Off-Farm Income Podcast - Idaho

Matt hosts the Off-Farm Income Podcast and is a small farmer from Idaho.

If you’re interested in connecting with Matt, check out his podcast Off-Farm Income, Instagram, and Facebook.

At a glance:

Matt’s background and ag journey.
Listening to cattle feast on a fresh pasture.
Getting started as a farmer from scratch.
The urban sprawl.
Matt’s childhood story about seeing Santa fall at Christmastime.

You may also enjoy…#10 When You Have to Wait to Expand the Farm

12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

44 Our Farm Transition Story Part 1

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“There’s help out there. Like there’s a resource or somebody for you.”

In this episode, I had the pleasure of sitting down with Dawn Krees. Dawn talked about her podcast Harvesting Her Way, her coaching, and what her clients are wanting to learn more about. Diving deeper into Dawn’s coaching, she explained that it is important to work with your body and as a woman, work with your cycle. Dawn also explained Human Design and how she uses that tool to help her clients understand their personalities and motivations. One great piece of advice Dawn shared was to trust your instincts in food and movement.

About our guest: Dawn Krees, Harvesting Her Way - Iowa

Dawn Marie is a farm wife and farm mama of 3 girls, living her best life in the Midwest of rural Iowa. Dawn is a holistic lifestyle mentor and podcast host of Harvesting Her Way helping women live their most authentic selves for themselves and for their families. Utilizing your cycle and unique human design, she will walk you through ways to connect with your inner desires in life and how to lean into action of living your purpose.

If you’re interested in connecting with Dawn, checkout her website, Instagram, and podcast.

At a glance:

Dawn’s podcast and coaching.
Changing our perspective on food and myth busting food “rules”.
Understanding your behaviors, personality, and motivations using Human Design.

You may also enjoy…#13 Self Awareness and Good Movement through the Enneagram with Terryn Drieling

41 Habits & Routines for Your Season With Thea Larsen of Cowgirls Over Coffee

47 Building Connections with Strong Ag Women with Jana Earp

About the Host of Farming on Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think a lot of farmers would like to not rely on the bank or the government, but unfortunately the system and the path we’re heading down today, we rely too heavily on those practices.”

In this episode, I had the pleasure of catching up with Shane Meenen. Shane and I covered a lot of ground in our chat, from A2 milk to insurance. Shane talked about the rules and regulations around regenerative agriculture. Shane discusses government involvement in agriculture, PPE loans, crop and livestock insurance. Shane also advocated for not following tradition if it is no longer serving you or your operation.

About our guest: Shane Meenen

Shane Meenen, a Northeast Kansas native, spent six years establishing a career working alongside the commercial row crop production industry which showed him the good and bad of today’s production agriculture system. This fueled a desire to think differently about today’s farming and ranching styles, and the dependency of government subsidies and having to play by their rules. Shane is also passionate about creating a self-sufficient lifestyle that works in harmony with God’s original design, raising his own produce, eggs and broilers, and pasture pork, beef, and lamb.

At a glance:

The regulations and government involvement in regenerative agriculture.
Crop insurance and lack of crop diversity.
Being innovative and not sticking to traditions when it no longer works.
Other types of ag insurance.

You may also enjoy…#27 Market Shifts in Direct to Consumer Marketing in the Beef Industry

38 How to Make Growing Your Local Ag Business Easier with Sammy Gleason

53 Ranching with an Eye on Financial Feasibility

About the Host of Farming on Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Probably one of the top three reasons the sheep industry is slowly dwindling is just the amount of work that goes into it is a lot, like you don’t really get paid for that. I wish that was something that, I would still have gotten the sheep anyways, but I wish I would have known that going into it.”

In this episode, I had the pleasure of chatting with Charity Epperson. Charity and I cover quite a few topics in this episode. Charity had the unique childhood experience of growing up on a preserve in rural California and Charity shares what that was like as well as living off-grid. Charity explains why she chose the breeds of sheep and pigs that she raises with her husband and son as well as why she chose to get into ranching. Living in rural, serene California does not come without its challenges, like getting vet services or other services to come out to their home and ranch. Charity dives into that more and some of the ways she’s had to be creative to overcome some obstacles. Charity talks about her new ventures with the sheep wool and pig lard and where you can find those products from her ranch.

About our guest: Charity Epperson, Wild Things Ranch - California

Throughout Charity’s childhood, she resided on a vast 2,000-acre preserve, which fostered a deep respect for nature and agriculture. With the help of her husband, Sam, and their son, Tristan, Charity has embarked on a journey of raising Icelandic sheep and Kunekune pigs on some of Sam's family's land in serene Northern California near the Sonoma County Coast. Charity’s passion lies in providing nutrient-dense proteins while exercising responsible land and animal management. Charity is devoted to utilizing her work to positively impact her community and eagerly anticipates what the future holds for her, her family, and their ranch.

If you are interested in connecting with Charity, check out her website, Instagram, and Facebook page.

At a glance:

Charity’s childhood growing up on a preserve and living off-grid.
The shift to being a sheep and pig rancher.
The Icelandic sheep and Kunekune pigs that Charity raises.
What it’s like living in rural California.

You may also enjoy…#44 Our Farm Transition Story Part 1

46 Supplementing Farm Income with That Fit Agvocate

49 Growing a 100 year old Meat Market in Rural Kansas

About the Host of Farming on Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Financially right now in agriculture, it’s so expensive to get going. I have no idea how first-generation people do it and I have nothing but respect for them and what they go through to get going.”

In this episode, I had the pleasure of chatting with Kendel Hofer. Kendel is the third generation on her family ranch and keeps it going with help from her husband and two boys. Kendel dives into her family history of the ranch and how her father was able to expand it with hard work and help from her grandfather. Kendel shares about what the transition to owning the farm from her father looked like. Kendel talks about the financial feasibility of farming and ranching and how difficult it can be to get into agriculture. Kendel also shares about some methods they use on the ranch, that aren’t without challenges to figure out and overcome.

About our guest: Kendel Hofer, K and L Barrel Horses - North Dakota

Kendel is the third generation on their family ranch. Her grandparents purchased the ranch after WW2. Then her dad took the ranch over and he was able to double the size of the ranch. Due to health problems, Kendel and her husband purchased the ranch from her dad, where they are now raising their two sons, Kaston and Kannan. The boys have the opportunity to grow up on the ranch like Kendel did; it is one of the things she is most proud of. Not only do they have cattle on their ranch, they raise and train barrel horses. They see their horses as another business on their ranch. The ranch makes it possible for the horses to have life experiences that make them better in and outside of the arena. Kendel’s family has a deep passion for their ranch and their goal is to make their ranch a strong business. They definitely have had challenges along the way from years of drought, equipment breakdowns, and more. It seems like they always have a new challenge to overcome. But luckily they are very stubborn people so they carry on. Kendel got into regenerative ranching 3 years ago. She has been using those practices to improve the ranch and make it more profitable. Kendel’s hope is one day to not only see the ranch grow but for it to be able to support two families without someone working in town to make it work.

If you are interested in connecting with Kendel, check out her website.

At a glance:

Kendel’s operation and how they got started.
The family history of the ranch and the expansion.
Methods Kendel uses and some of the challenges she has faced.
Financial aspects of farming.

You may also enjoy…#14 Time vs. Money and Opportunity Cost on the Farm

24 The Financial Planning and Grace that Makes Multi Family Farms Possible with Lydia Hiesterman

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

About the Host of Farming on Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Flexibility pays more than what you can ask for in a salary.”

In this episode, I had the pleasure of chatting with Calli Williams, or you may know her as the Millennial Rancher. Calli shares about her family’s cow/calf operation, how Calli met her husband, Tate, and how they are combining their cattle operation knowledge and making their own cattle operation thrive. Calli said that her involvement in FFA and 4H really shaped her life and who she is today and hopes that her boys want to get involved in those organizations as well. Calli talks about the benefits for her and her cattle operation to be able to work from home, but it doesn’t come without its own challenges. Calli shares what methods she uses to successfully work from home to utilize her time well. Calli and Tate are expanding their operation by offering straight to consumer beef from their own cattle. Calli shares how they started that business venture and what she hopes the future holds for the business.

About our guest: Calli Williams, TW Angus - South Dakota

Calli Williams, originally from Aurora, South Dakota now lives near Mitchell with her husband Tate and two sons, Jack and Tommy. Calli grew up on a small cow-calf operation and as an only child she was hands on with every aspect of the operation. Breeding season, AI season, herd health management, etc. She was also active in 4H and FFA where she had a passion for showing cattle they raised, and competing in Ag Sales through FFA.

Calli and Tate met at the South Dakota State Fair in 2014. Calli had just returned from her second summer interning with Certified Angus Beef in Wooster, Ohio and was helping a family she had known from all the years of showing in 4H and Junior Shows, who Tate was also helping. That's when Tate asked Calli to show his Angus heifer for him, and the rest was history!

Tate and Calli are first-generation, Millennial Ranchers. They purchased their acreage the weekend they got engaged. After selling their Angus bulls via private treaty, they held their inaugural online bull sale in March 2021.

When they saw a need to find a better way to market their steers, Calli decided in addition to offering beef shares, they should offer beef bundles. They launched their retail beef business in 2022, where they offer bundles and steaks a la carte.

Calli works as a Livestock Field Representative with the Wyoming Livestock Roundup, and Tate works full time for his family's business - Williams Masonry.

If you are interested in connecting with Calli, check out her Instagram or learn more about their business at their website and Facebook page.

At a glance:

Calli and her husband combining cow/calf operation methods and starting their own farm on a previous farrowing operation.
Calli’s involvement in 4H and FFa and how it impacted her.
The future of Calli and her husband’s operation.
Working off the farm while building the farm.

2 Navigating First-Generation Dairy Farming

12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

50 Building Your Dream on God's Time Through Daily Dedication

About the Host of Farming on Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I have developed actual relationships with my customers because it is farming. It is such a small world at the end of the day and all of my customers are either friends or family to me at some point in time. Even customers from previous banks, we still talk and we still have that relationship because you’re in farming and I feel like everybody’s the same in the agriculture community. They’re good people and they’re honest people and they want to help everybody. And I think that’s just agriculture in general.”

In this episode, I had the pleasure of chatting with Kaitlyn Niemeyer Burks. Kaitlyn is Head of Ag Lending at a bank in Missouri. At home, Kaitlyn is a 4th generation farmer and she shares that being a banker and having farmers as customers, while wasn’t her original plan, it is her way of helping her family farm and staying connected to agriculture and people in the ag industry. Kaitlyn gives some insight on new trends she is seeing in younger generations of farmers as well as some tips for starting farmers. Kaitlyn also shares about her passion for helping her customers throughout their farming journey.

About our guest: Kaitlyn Niemeyer Burks - Missouri

Kaitlyn is Head of Ag Lending at First State Community Bank and a 4th generation farmer. She enjoys helping beginning farmers find ways to discover lending opportunities and educating individuals on working with the farm service agencies.

If you are interested in connecting with Kaitlyn, check out her TikTok.

At a glance:

Kaitlyn’s finance and banking career.
Things Kaitlyn is seeing in the new generations of farmers that are different from past generations.
Kaitlyn’s tips for success when working with FSA or for starting farmers.

You may also enjoy…#14 Time vs. Money and Opportunity Cost on the Farm

29 Bridging the Gap in Ag Culture with Megan Larson

38 How to Make Growing Your Local Ag Business Easier with Sammy Gleason

About the Host of Farming on Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I learned a lot about who I was and who I was capable of being and that was just an awesome experience.”

In this episode, I had the pleasure of sitting down with Camarie Roorda. Camarie and her family have been involved in agriculture and the rodeo industry for years and Camarie shares about her journey in rodeo. Camarie’s experience in rodeo helped spark her two businesses, the Performance Pony Company and RodeoKids. Camarie explains why she finds it important to invest in kids and help cultivate their passion for ag and rodeo.

About our guest: Camarie Roorda, RodeoKids - Iowa

Camarie Roorda is a small town Iowa cowgirl who grew up with family highly involved in the ag industry as competitors and producers, but didn't find her passion for it right away. As God would have it, she did eventually find the love for rodeo competition that led her to her purpose, providing for the youth in the industry. Through the Performance Pony Company and RodeoKids, Camarie provides products, services, and mentoring for youth and families. She also takes her many observations from conversations with youth to share a unique perspective that she hopes provides a voice for the youth and longevity for the sport of rodeo and the western way of life.

If you are interested in connecting with Camarie, check out her Instagram, or learn more about RodeoKids, visit their Facebook page, Instagram page, and website, or learn more about Performance Pony Company, visit their Facebook page, Instagram page, and website.

At a glance:

Camarie’s rodeo journey.
Creating RodeoKids and how the idea came to Camarie.
Camarie’s support system as she grew her business.
Investing in kids and having them watch adults achieve their dreams.

You may also enjoy…#4 The Power of Courage in Farm Management Discussions with Elaine Froese

10 When You Have to Wait to Expand the Farm

16 Building a Homestead with Terra Larsen of Everest Acres

26 Point Where You Aim with Ashley Jackson

About the Host of Farming on Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think that it’s important for consumers to know that when you are in a rural area you cannot receive the same products, sometimes at all.”

In this episode, I had the pleasure of sitting down with Ashley Comeau. Ashley and her husband, Adam, are the current owners of Brant’s Meat Market in rural Kansas. Brant’s Meat Market has been in operation for over 100 years and Ashley talks about the history of the store and the Brant family and the processes they had in place to run the meat market. While still wanting to hold and honor traditions of the family and the store, Ashley and Adam also want to expand their customer reach and opportunities the meat market is able to fulfill. Ashley also shares about opening a second location and the highs and lows that came with a second store. Ashley and Adam love working with their community to provide high quality meat as well as local meat.

About our guest: Ashley Comeau, Brant’s Meat Market - Kansas

Adam and Ashley Comeau, natives of Rooks County, Kansas, are the owners of Brant’s Market. Ashley attended Fort Hays State University for her Bachelor's Degree and earned her Juris Doctorate at Washburn University School of Law. Ashley works full-time with Jeter Law Firm in Hays and Adam works full-time for Ellis County EMS. In 2018, together they purchased the historic Brant's Meat Market, located in Lucas, Kansas, from the Brant family, and soon after expanded to a second storefront location in Plainville, Kansas, where they reside. The business has been the recipient of several statewide awards, including being selected by the Kansas Sampler Foundation as one of the "Eight Wonders of Kansas Commerce" and being named the "2021 North Central Kansas Regional Retail Business" by the Kansas Department of Commerce.

If you are interested in learning more about Ashley and Brant’s Meat Market, visit their Facebook page and website.

At a glance:

History of Brant’s Meat Market in rural Kansas.
The transition of ownership of Brant’s Meat Market to Ashley and her husband Adam.
Aspiration of future growth of Brant’s Meat Market.
Working with local beef producers.

You may also enjoy…#7 How Veterans are Learning to Start Small at the SAVE Farm with Tod Bunting

18 Kansas Hop Farming and Entrepreneurship with The Tipsy Farmer

44 Our Farm Transition Story Part 1

46 Supplementing Farm Income with That Fit Agvocate

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“That is where when you are starting a new business, you have those challenges. You have to think around the corner. You have to think, ‘I know what I want, now how can I explain it to someone who’s never met me?’”

In this episode, I had the pleasure of sitting down with Brad Fourby of Leafy Green Farms. Brad’s farm is unique and innovative. Situated in Southeast Kansas, Brad is able to grow his leafy green vegetables year round using climate-controlled shipping containers. Brad shares how his farm got started and the challenges he faced, like getting the bank to believe in his vision like he did. Brad also shares about ventures getting small farms like his into schools to not only help the students but their families and the community as well.

About our guest: Brad Fourby, Leafy Green Farms - Kansas

Brad is a Navy veteran, entrepreneur, business owner, farmer and member of the Board of Directors of Kansas Farmers Veteran Coalition and Founder of Leafy Green Farms Pittsburg Kansas.

If you are interested in learning more about Brad and Leafy Green Farms, visit the Facebook page and website.

At a glance:

How Brad got started farming and using climate-controlled shipping containers for growing year round.
Educating youth about where their food comes from and putting similar, smaller farms in schools in Southeast Kansas.
Growing leafy green vegetables in containers: what that looks like and how Brad operates the farm.
The challenges of getting the farm started with just a concept.

You may also enjoy…#18 Kansas Hop Farming and Entrepreneurship with The Tipsy Farmer

44 Our Farm Transition Story Part 1

49 Growing a 100 year old Meat Market in Rural Kansas

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“So there’s a fine line and balance that needs to happen and I know that Texas is good about having those conversations and cattle raisers are active in those conversations and trying to make sure that both sides win and come out with what they need, but that we’re preserving this heritage of these families that have put countless hours and generations into feeding not just America but the world a lot of times.”

In this episode, I had the pleasure of sitting down with Jana Earp. Jana and I covered quite a few topics in our conversation. Jana talked about her efforts to educate students about where their food comes from. Jana also shared about posting her outfit of the day online. She had lots of corporate wear and wanted to dress in more western clothing and how she incorporates some corporate attire into her everyday western, comfortable outfits. Jana also opened up about her health tragedy that happened and how she needed to go back to the farm to slow down because of what happened.

Don’t forget to join our Facebook group, Farming On Purpose, to enter for our one year anniversary giveaways, check out our merch for the podcast, to share your stories, and support other farmers and ranchers.

About our guest:

Jana was born and raised in Texas and is deeply connected to agriculture, cowboy heritage and the western way of life. She lives on her ranch with her husband, Jimmy where they care for their cattle and the land they cherish.

Professionally, Jana holds the role of Partnership and Advertising Manager for Texas & Southwestern Cattle Raisers Association. Additionally, she serves as President of the Fort Worth Chapter for AG Women Connect, a platform dedicated to promoting education among women in agriculture. Jana is also a founding member of Cowgirls & Cocktails, a movement empowering women in the western and agricultural industries.

Jana is passionate about sharing the beauty of agriculture and western fashion on her social media platforms. In my free time, Jana enjoys being outdoors, hunting, antiquing and traveling.

If you are interested in connecting with Jana, visit her Instagram, TikTok, and LinkedIn.

At a glance: Jana Earp - Texas

Jana’s shift back to the farm and why she shares what she does on the farm.
Population and city growth in Texas and how it affects farms and ranches.
Cowgirls & Cocktails- a networking group for people interested in the western way of life and those involved or working in agriculture.
The changes in marketing in agriculture.
The western fashion site- started showing her outfit of the day mixing her corporate pieces with western wear.
Jana’s health tragedy.

You may also enjoy…#26 Point Where You Aim with Ashley Jackson

37 Looking Beyond Your Starting Point with Karoline Rose Bohannan

41 Habits & Routines for Your Season With Thea Larsen of Cowgirls Over Coffee

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“It’s a balancing act of just being your authentic self and figuring that out. As humans we are always evolving, interests change, stages of life change, all of those things. If you look at what I shared 6 or 7 years ago, it’s still the same basis of agriculture but I have changed a lot myself.”

In this episode, I had the pleasure of sitting down with Andrea Flemming. You might know Andrea better as That Fit Agvocate. During our chat, Andrea opened up about her mental health and how fitness started out as an outlet for her anxiety and stress, but evolved into a new lifestyle and career. Andrea also shared about adding more to her plate like adding apparel to her website and doing brand collaborations, and transitioning to a full time fitness coach, then shifting to agriculture advocate. One of Andrea’s passions is farming and ranching with her family, and she talked about what that looks like for her as well as how hard it is to expand the farm with factors like land prices hindering growth.

About our guest: Andrea Flemming, That Fit Agvocate - Minnesota

Andrea is a 5th generation farmer from Southwest Minnesota. She farms alongside her family and husband with corn and soybeans, a commercial cow/calf herd, feedlot and even a fainting goat herd to keep things interesting. Farming with her family wasn't always the plan, but life has a way of throwing challenges at you and the hard moments led her to where she is today - a multi-passionate entrepreneur, or serial entrepreneur as she likes to call it. She started sharing her agriculture journey and story online in 2018 and branded herself as 'That Fit Agvocate,' Since 2018, she has not looked back and her businesses have continued to grow and evolve. Her focus online is to inspire other women to just be their authentic selves and share the day to day life in agriculture to bridge the gap between farmers & ranchers and consumers. In addition to advocating, she also mentors other women with entrepreneurial goals, pours into women in agriculture at events, workshops and retreats and runs masterminds to connect women in agriculture from all over the rural United States. Now you know why she calls herself multi-passionate!

If you are interested in connecting with Andrea, visit her Instagram, Facebook, YouTube, TikTok, and website.

At a glance:

How Andrea grew and evolved as an online entrepreneur.
The importance of mindset work and working on yourself.
Andrea’s path that led her from being a fitness coach to agriculture advocate and eventually a YouTuber.
Andrea’s experience farming and ranching with her family and how hard it is to expand with land prices being so high.

You may also enjoy…#7 How Veterans are Learning to Start Small at the SAVE Farm with Tod Bunting

18 Kansas Hop Farming and Entrepreneurship with The Tipsy Farmer

44 Our Farm Transition Story Part 1

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think it’s all just a balancing act and just trying to put a pencil to it. We do a lot of penciling because we’re new at this, we’re figuring it out. So what works for our neighbor may not work for us because they’re in a different situation than we are and that’s ok.”

In this episode, I had the pleasure of chatting with Jess Trask of Perigo Hay and Cattle. Jess shared about her experience on her family’s hay farm and why they decided to get involved in the cattle industry. Not having a background in cattle, Jess had quite the learning curve to figuring out how to manage their cattle operation. Jess also talked about the importance in learning and always being open to learn new things and adapt. Getting stuck in traditions or how things are always done can be dangerous for a farm or ranch’s success. Jess dropped an exclusive look into a new project they have in the works!

About our guest: Jess Trask, Perigo Hay and Cattle - NevadaJess’s parents moved from California to Nevada in the early 2000s to start a hay farm when she was in high school. In 2015, Jess decided to move home to start managing the family cattle ranch. Jess didn't grow up around cows, so it has all been a huge learning curve, but Jess dove in head first: even going back to school to get her Masters in Cattle Nutrition in 2020 (graduating in 2022), along with starting up their direct-to-consumer beef program in 2020. Jess takes great pride in the work she does and she truly loves it.

If you are interested in connecting with Jess, visit her Instagram or website.

At a glance:

How hay farmers came to have a hay and cattle operation.
Getting their angus cattle operation verified.
Not letting your family farm become a statistic.
Diversifying the ranch for success.
A sneak peek into what new endeavor Jess and her husband are cooking up!

You may also enjoy…#1 Collaborating for Progress in Ranching with Cassidy Johnston

5 Tips for Managing your Mindset as a Young Producer

31 Expanding Local Food Businesses and Food Education with Bruce's Bullseye Farms

About the Host of Farming on Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“I think there are still a lot of questions about what the future of the farm is going to look like and what we’re going to do with it. People want to be involved and I’m honestly really grateful for that, that they feel so proud of the family farm, that they want to see things do well and see it succeed and be the beautiful place that they remember it being.”

For this week’s episode, I wanted to share our farm transition story. In past episodes I mentioned our move and a little about our farm transition, but today I wanted to dive deeper into what that move looked like for our family. I talked about our previous acreage that we bought not long after getting married and the downside of that property. After deciding we needed to move to expand our operation, I shared about our farm shopping experience. Then when we wanted to move forward purchasing my husband’s family farm, there was a lot that went into making that possible as well as renovations that have happened and are still in progress on the family farm. Now we are getting settled and into new routines and continuing to make progress on our forever homestead and farm.

At a glance:

Our beginning farm and looking into expanding our operation.
Buying the family farm and the big move.
Renovations and the progress we are making on our homestead and farm.
The future of the farm.

You may also enjoy…#18 Kansas Hop Farming and Entrepreneurship with The Tipsy Farmer

46 Supplementing Farm Income with That Fit Agvocate

49 Growing a 100 year old Meat Market in Rural Kansas

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“I would say the biggest thing is, you definitely have to put your ego aside and your pride and just know that you’re going to do things wrong and you will learn so much more from doing them wrong than doing them right.”

In this episode, I had the pleasure of chatting with Kristin Harms. Kristin shared about the transition she and her husband made from having careers outside of agriculture to having active roles in her family’s Red Angus seedstock operation. Sometimes in agriculture, you have to be creative; Kristin shared some tools they use in their operation that are not ag or business specific. Some of you may know Kristin as The Basic Ranch Mom on Instagram. Kristin talked about the importance of having that page and why she started it.

About our guest: Kristin Harms, Bieber Red Angus - South Dakota

Kristin Harms is a ranch wife and marketing specialist on her family’s third generation Red Angus seedstock operation. By day she manages marketing and social media for Bieber Red Angus, and by night she tells her story as the Basic Ranch Mom – sharing real, relatable ranch life from a wife and mom of three. She uses both her business and personal platforms to advocate for the industry, share the day to day of ranch life, and find some laughter in between all the chaos.

If you are interested in connecting with Kristin, visit her Instagram, their business’s Instagram page, or website.

At a glance:

Kristin and her family’s roles on their ranch and how they got established.
Some of the tools they use in their seedstock operation to communicate efficiently and make sure everyone is on the same page.
Why Kristin created The Basic Ranch Mom Instagram page.

You may also enjoy…#19 Homesteading Skills with a Farm Family with 14 Hands Ranch

21 Systems for Managing Life & Work on the Farm with Natalie Egger

33 Part Time Farming Goals and Family Farm Succession with Shifting Family Dynamics with Jordan Farquhar

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I had to learn everything the hard way. I was going to the library all the time when I had time to do that. I’m listening to podcasts all the time. I’m trying to network with people like you and find people on social media and compare and just join all these groups where you can ask questions. That’s really how you get through it; you’ve got to find people who are willing to share their knowledge with you and that’ll save you some of the heartache.”

In this episode, I had the pleasure of sitting down with Tiffany Baxter, owner of Backyard Butchery. Tiffany talked about how she started her fully mobile butcher shop and some of the obstacles she had to overcome. Tiffany also shared what her farm operation looks like and her plans to expand the farm to hold more animals. Tiffany was very open about sharing what has and hasn’t worked for her, obstacles with Backyard Butchery as well as her own farm operation.

About our guest:

Tiffany started Freeland Farms in June 2014 and Backyard Butchery in April 2022. Freeland Farms originally involved doing bee removal, contracting for commercial beekeepers nationwide, pollination, and selling whole chicken & turkey. Currently, Tiffany still does bee removals/relocations and pollination contracts, but she also now raises fancy GOS pasture raised pork and shorthorn show cows as well as some beef from those.

Backyard Butchery is the first fully mobile processing unit for beef, pork, lamb and goat in Oklahoma and Tiffany does all these things solo. She is currently looking to expand Backyard Butchery into wild game by the end of next year.

If you are interested in connecting with Tiffany, checkout Backyard Butchery website, Facebook, Instagram, or TikTok.

At a glance: Tiffany Baxter, Backyard Butchery - Oklahoma

Starting Backyard Butchery in Oklahoma and how it evolved from just poultry to a fully mobile butcher shop.
How difficult it is to get started in agriculture without a background in ag or family support.
Tiffany’s farm and operation and the learning curve of starting from scratch.

You may also enjoy…#1 Collaborating for Progress in Ranching with Cassidy Johnston

31 Expanding Local Food Businesses and Food Education with Bruce's Bullseye Farms

45 Diversifying the Ranch with Jess at Perigo Hay and Cattle

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“Having a game plan is going to save you time and money in the long run.”

In this episode, I had the pleasure of sitting down with Thea Larsen. Thea opened up about how motherhood changes you and how the help you need as a mom isn’t always logistical. Thea also talked about being a ranch wife and working with your loved ones. Her words of wisdom that confrontation doesn’t have to be conflict and communication are important to maintain healthy and functional relationships with your co-workers that are also your family members. Thea shared about the group she started for rural and western women called Cowgirls Over Coffee, the purpose of which is for women to find their tribe of other women to learn from and lean on.

About our guest: Thea Larson, Cowgirls Over Coffee

Most days, you can find Thea wrangling cows, her two boys and empire-building ambitions out on their ranch in the Sandhills of Nebraska. Thea grew up among the tall pines and deep lakes in the Idaho Panhandle and she left to follow her career taking her to a few different states. Now she is living the ultimate ranch-wife-life in the middle of nowhere.

If you are interested in connecting with Thea, checkout her Instagram and the Cowgirls Over Coffee website.

At a glance:

Thea’s early life on a farm to her career in the rodeo then ranch wife and mom.
Being a mom and the heart of her family.
Why Thea started Cowgirls Over Coffee.
Setting the right goals and expectations to be successful.

You may also enjoy…#13 Self Awareness and Good Movement through the Enneagram with Terryn Drieling

22 The Power of Positive Perspective in Health & Ranch Business with the Native Cowgirl Cheyenne Glade Wilson

32 Shifting Perspectives with Michaela Gasseling

About the Host of Farming on Purpose, Lexi Wright:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I love the marketing work that I do. I love solving the problems I get to solve for all the different clients and all the different capacities that I work with. I love that variety.”

For this week’s episode, I wanted to share my story with you! In most of my previous episodes we got to hear stories from people that have inspired me and I thought it was time to give you a little more insight into my life. I talked about how I started freelancing in college and the jobs I had after graduation. With a young and growing family, I knew I needed to make a career change that more aligned with our goals as a farming family. The transition to being self-employed was scary and full of challenges but for me, was completely worth it. Now our current season of life feels like a dream come true and I’m so excited to continue to share our family’s journey with you all!

Also, don’t forget to join our Facebook group, Farming On Purpose, to share your stories, support other farmers and ranchers, and stay up to date on our 1 year anniversary fun for the podcast!

At a glance:

How I got started in freelance marketing.
Growing my family and needing more flexibility in my career.
The evolution of my marketing business and the highs and lows of being a business owner.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“Stress plays just as big of role as if I were to take every chemical out of my home because that is one more thing that I have to do, that I’m worried about, that’s increasing my anxiety, increasing my cortisol level and I already know that I’m at-risk for cancer and diabetes and both of those are connected to stress.”

In this episode, I had the pleasure of sitting down with Bailee Cooper. Bailee is a licensed and registered dietitian and she explained some of her research and a published article she wrote. A big topic in our discussion was food trends. We discussed what food trends have come and gone and Bailee explains why it’s important to have certain foods in your diet. Bailee also highlighted that stress is something you want to avoid because high cortisol levels can wreak havoc on your body and organs.

About our guest:

Bailee has been a registered and licensed dietitian for eight years. She received her doctorate from North Dakota State University in Exercise Science and Nutrition. Bailee is passionate about providing nutrition education for rural areas in topics such as diabetes, heart disease and sports nutrition. Bailee currently resides in west Texas raising and training performance horses with her husband.

If you are interested in connecting with Bailee, checkout her Instagram and website.

At a glance:

Bailee’s research and an article she wrote focusing on women’s diets.
Food trends and making sure trendy influencers have the correct information.
Why stress is an important factor to keep an eye on and what affects it has on the body.
Bailee’s advice on how to make changes to you or your family’s diet.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“You’re helping your neighbor. You’re keeping your community going and you’re helping your neighbor and that’s just awesome.”

In this episode, I had the pleasure of chatting with Sammy Gleason. My path has crossed with Sammy’s a few times personally and professionally so it was fun to get to have her on the podcast. Sammy is the marketing manager for the From the Land of Kansas program at the Kansas Department of Agriculture and she shared what it is that she does and what the program does to help farmers, growers, and producers in Kansas. Sammy also dove into some of the benefits of being a member of From the Land of Kansas and how to become a member. If that is something you are interested in learning more about, check out the From the Land of Kansas website or reach out to the office. Also, don’t forget to check out some of the upcoming events Sammy mentioned to help support local Kansas farmers, growers, and producers.

About our guest:

Sammy is the marketing manager for the From the Land of Kansas program at the Kansas Department of Agriculture. She grew up in a rural community as a farmer’s daughter in North Central Kansas and is now married raising four spirited children on a homestead of her own in Eastern Kansas. Her passion for rural communities and building relationships has led her to where she is today.

If you are interested in connecting with Sammy at From the Land of Kansas or learning more about the program, visit the Facebook page, Instagram, or the website.

At a glance:

Sammy’s passion for agriculture makes her position at From the Land of Kansas a perfect fit by helping farmers and producers in Kansas.
More in depth explanation of what From the Land of Kansas is, the benefits of being a member, and how to become a member.
Find a farmers’ market near you on the Kansas Farmer’s Market Directory
Some upcoming events that From the Land of Kansas is going to be at or hosting.
- Eat. Drink. Shop. Kansas at Liquid Art Winery in Manhattan, KS August 6th, 2023
- The Kansas State Fair in the Pride of Kansas Building.
- Sign up for the From the Land of Kansas newsletter to be in the know for upcoming opportunities, grants, and events.
- Kansas businesses mentioned in this episode:
- The Pickle Cottage
- Wright’s Sunflower Oil
- Bruce’s Bullseye Farms
- Wilken’s Acres
- Alma Cheese
- Spice It Up
- Wholly Cow Market
- Cocoavino

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“We like to consider ourselves a one-stop-shop, which I think is a phrase I probably started in agriculture marketing that a lot of places use now. To give an idea, we had a customer call and say they forgot to pick up donuts and asked if we could stop and bring donuts, and we said, ‘Yep’. We want to be the call they make and we want to provide that service.”

In this episode, I had the pleasure of chatting with Karoline Rose Bohannan. I have known and worked with Karoline for years and it was so fun to have her be on the podcast. Karoline shared the how and why behind the three businesses she’s started so far as well as why it is important for her and her businesses to help the next generation of farmers and ranchers. There’s always lots to do as a business owner and Karoline gave some insight on how she tackles her to-do list.

About our guest:

Karoline is the leader and heart of KRose Company. She prefers to spend her days in sale barns or on the ranch, but she’s a pro at working from anywhere and will pour her heart into taking care of her clients.

If you are interested in connecting with Karoline, visit her Facebook, Instagram, and TikTok. Also be sure to check out the KRose website, the CattlemenU website, and The Rancher’s Daughter website.

At a glance:

Karoline’s family involvement in agriculture and the start of her businesses, KRose, CattlemenU, and The Rancher’s Daughter.
Doing things to ensure the next generation of farmers and ranchers.
Karoline’s typical day to day endeavors.
How Karoline’s health scare in high school helped shape her life.

Listen wherever you get your podcasts!

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I think it’s good to review every once in a while and make sure that the daily routine that we have matches up with our priorities and how we actually want to spend our time on a day to day basis.”

For this week’s episode, I switched things up a bit and am flying solo. Seeing lots of moms, ranch moms, farm moms, etc. on social media, it’s hard not to compare their life to yours, and that comparison is something I wanted to talk about. While I don’t think it is fair to you to compare yourself to another mom on social media because we don’t get to see the behind-the-scenes to her life, comparison can be beneficial in a different way. Being able to hear someone else’s story and how they tackle everyday challenges gives you an opportunity to potentially try something new or see a new way to handle an obstacle. I hope listening to my typical daily routine gives you an opportunity to try something new or I would love to hear from you if you have any suggestions for me!

At a glance:

It’s ok to compare, just not your everyday with someone else’s highlight reel.
My everyday routine as a farm mom to a young family and as a business owner.
Focusing on the big priority items and keeping my inner dialog in check.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“I think understanding how things are grown and letting the farmer tell you will calm a lot of the fears placed in people by the major corporations.”

In this episode, I had the pleasure of sitting down with Rick McNary. Rick used to be a pastor and had the chance to go to Nicaragua on a mission trip. His experience from that trip sparked a passion to connect more people with food. Rick shared how he and his wife started Shop Kansas Farms as a way to give people access to locally grown/produced food and help people learn where their food comes from. Rick also discussed the Harvest Hub project in Rice county, another project to connect people with local food and products.

About our guest:

Rick McNary is a writer, photographer, global hunger expert and founder of a remarkable new Facebook group known as Shop Kansas Farms. For 20 years, he served as a pastor of a church in Potwin, Kansas. After going on a mission trip and interacting with starving people in Nicaragua, he organized a humanitarian food relief organization. Today, he is still involved in such efforts through The Outreach Program, a non-profit that organizes food packaging events across the country. Rick has published three books. Many of his articles have been published in Kansas Farm Bureau’s Kansas Living magazine.

If you are interested in connecting with Rick, check out his website or visit the Shop Kansas Farms Facebook page.

At a glance:

Rick’s missionary experience in Nicaragua.
How Shop Kansas Farms got started and why Rick and his wife wanted to create Shop Kansas Farms.
Harvest Hub in Rice county and how local might not mean the same thing to everyone.
Things Rick wished the general public knew about their local food system.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I still would like to share stories for rural women written by rural women because I feel like it brings people together and makes us feel like we’re not alone in our situation. We live a very unique lifestyle, like it’s one thing to be a mom or a wife, but it’s a whole other added thing to be a farm wife or mom, or a ranch wife or mom. We literally live where we work and work where we live.”

In this episode, I had the pleasure of sitting down with Jesse Thompson. To me, Jesse feels like a kindred spirit so it was such a joy to listen to her story and hear about her season of life. Jesse shared about her experiences as a ranch wife and mom and the changes she went through from growing up on her family “franch” to her ranch now with her husband and children. Jesse also talked about the joy cooking brings her and why she tries to make as much as she can from scratch. Being a ranch wife and mom is no simple task, especially while also having a job off the ranch, so Jesse shares a few methods that work for her to keep her household running.

About our guest:

Jesse was born and raised as a farmer's daughter and is now married to a rancher and raising their 3 kids on the family ranch in Northern Montana. When she’s not chasing kids or supporting her husband on the ranch, she’s working as the Executive Administrator for the Montana Angus Association and publishing the Montana Angus News.

If you are interested in connecting with Jesse, check out her Instagram and website.

At a glance:

The shift from the “franch” Jesse grew up on with lots of family around to her ranch with her husband and children, further away from town and family.
Raising kids on the ranch now that they’re older and can tag long and help out more.
Jesse’s learned joy for cooking along with the obstacles of having picky eaters and gluten-free family members.
How Jesse manages all her irons in the fire with batch working.

Listen wherever you get your podcasts! (link)

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“It’s great that we get to bring in Michael’s family’s experience and we’re taking building blocks from that family, but we’re also passing on lessons. With every experience comes a lesson.”

In this episode, I had the pleasure of chatting with Jordan Farquhar. Jordan and her husband Michael farm in rural Alberta, Canada with Michael’s family. Jordan shared what farm succession looks like for them and the key to a smooth transition is communication. Jordan explained what their current cattle operation looks like and how they plan to expand and grow their herd. Growing up, Jordan did not have much exposure to farm life until she met Michael and now she’s a part time farmer and soon to be mom to raise the next generation on their family farm.

About our Guest:

Jordan is a part time farmer, full time paramedic, and soon to be new mom. Growing up in suburbia, Jordan had never experienced life on the farm outside the school field trips until she met her now husband, Michael. They live in rural Northern Alberta, Canada, where they have a small cow/crop operation of 30 head and 120 acres of grain and hay land of their own. They are also heavily involved in Michael's larger family farm.

At a glance: * Farm succession and how much goes into that transitional process. * The docs of Jordan’s family farm and the vision they have for their future farm. * Complications from this year’s calving season and their cattle operation. * Jordan’s life off the farm as a paramedic and how it fits into their farming operation dynamic.

Listen wherever you get your podcasts!

About your host: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“I’m a big fan of ‘and’ instead of ‘but’. So it’s ok to say that was incredibly traumatic and I’m incredibly grateful for how it all happened and all the blessings.”

In this episode, I had the pleasure of chatting with Michaela Gasseling. Michaela talked about some of her big life events, like being an ultrasound technician, then her and her husband deciding to move back to his family’s farm, and her emergency brain surgery after the birth of her fourth child. Michaela also shared the perspective shift that came after her recovery and how that has shaped the life she lives now.

About our Guest:

Michaela Gasseling is a writer, speaker, farm wife, and mom to four kids. After growing up on a farm, she moved to the city to pursue a career as an ultrasound technologist, where she found success but knew something was missing, so she and her husband Matt returned to their roots, and on Matt’s grandparents’ homestead together they raise those beautiful kiddos, cattle and crops. Michaela is passionate about sharing her experience of how suffering, emergency brain surgery, recovery, and most importantly, hope brought her to a life of unexpected abundance. It’s here in the everyday ordinary that she has become skilled at finding joy and wants to help others see that an abundant fulfilled life is waiting for you too. If you are interested in connecting with Michaela, check out her Instagram.

At a glance: * Michaela and her husband’s life before they decided to move to the family farm. * The traumatic event after Michaela’s last birth and how she and her family made it through that scary time. * How to live abundantly in the everyday ordinary of life on the farm. * Michaela mentioned her enneagram type and a previous episode with Terryn Dreiling.

Listen wherever you get your podcasts!

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“If we could come together, our community is not going to have to worry about what happens on the coast to not get us the food we need to sustain ourselves. Why do we have to look so far away for food when it’s right here in our backyard?”

In this episode, I had the pleasure of chatting with Laurie Bruce, co-owner of Bruce's Bullseye Farms. Laurie and her husband are first-generation farmers and are working on expanding their farming operation. One way they are expanding is with Laurie’s commercial kitchen. Laurie shared how it started with her making sand plum jam and jelly for friends and family and grew to a commercial kitchen where Laurie makes all kinds of farm-to-table products. Laurie also talked about the value of being able to provide for yourself and your family with products from their farm, especially when remembering the food supply issues during COVID and the current prices of food.

About our Guest: Laurie is co-owner along with her husband of Bruce's Bullseye Farms. They are a first generation farm located outside of Augusta, Kansas. Currently, they have a small herd of black angus cattle, a few dairy cows, and chickens. They focus on the value added aspect of their farm and run a commercial kitchen in Leon, Kansas where they produce a wide variety of jams and jellies, apple butter, beer bread mixes, made from scratch bierocks using their own beef, and more! Currently, Laurie is also an adjunct instructor at Butler Community College in the Culinary Arts Department.

If you are interested in connecting with Laurie, check out her Facebook or to see their products, check out their website.

At a glance: * How Bruce's Bullseye Farms farm got started. * Building up Laurie’s commercial kitchen and some of her products. * Making the farm a family endeavor and being self-sustaining. * Food accessibility and food education.

Listen wherever you get your podcasts!

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“The state of Alaska hasn’t been very agriculturally-minded. There’s been comments made by some legislators that in the past said that agriculture doesn’t really matter, we get all of it from the lower 48, it’s ok. So we don’t have a lot of infrastructure to support agriculture but we are trying to change that.”

In this episode, I had the pleasure of sitting down with Hailey Edwards. Hailey shared what it’s like living in Alaska and spoiler alert: it’s not like those Alaskan reality television shows make it seem. Hailey also explained what the Alaskan food system looks like and some of the struggles they face that people in the lower 48 do not. Hailey’s family farm used to be a dairy but they are transitioning to the cattle industry and Hailey talked about why they made the change and how she’s using nontraditional methods in their operation.

About our Guest: Hailey is a first generation Alaskan and third generation farmer. She lives with her husband Casey on the farm she grew up on, and they own two businesses, a towing and recovery company, and a mobile artificial insemination business for cattle. Since 2021, Hailey and her family have been building and creating Shaw Creek Cattle Company, a direct to consumer beef business set to launch later this fall.

If you are interested in connecting with Hailey, check out her Facebook or Instagram.

At a glance: * Gardening in Alaska and the obstacles of a short growing season and moisture issues. * Alaskan agriculture and the different climates within the state. * Hailey’s family farm and the transition they made from the dairy industry to the beef industry. * How to expand the Alaskan agriculture community and make newcomers feel more welcome.

Listen wherever you get your podcasts!

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“We really need more people outside of the community advocating, but we also need more people to say, ‘ Hey, your job is stressful. I could not do it. I could never do what you do, but I support you.’”

In this episode, I had the pleasure of sitting down with Meg West. Even though Meg did not grow up in the agriculture industry, it is her passion to advocate for those in agriculture. Meg explains why she loves the western lifestyle and why it is important for her to advocate for mental health resources and accessibility for people in the ag community. Meg started a campaign on social media using #AgLetsTalk to start the conversation about mental health and to help break the stigma that is associated with mental health.

About our Guest:Meg is a personal trainer, nutrition coach, and advocate for western lifestyle and agriculture. Meg has started a campaign on social media called #AgLetsTalk to help break the stigma and raise awareness for mental health struggles in the ag community.
If you are interested in connecting with Meg, check out her personal Instagram or her fitness Instagram.

At a glance:* Meg’s passion for advocating for the western lifestyle and mental health. * The misinformation in the ag industry and how it impacts the farmers and ranchers. * Educating non-agriculture people to better support and speak up for farmers and ranchers. * How to make mental health resources more accessible in the ag community.

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“That is something that I absolutely love about where we’re living and our neighbors is just everybody helping out and you know you always have somebody that you can call.”

In this episode, I had the pleasure of chatting with Lindsey Huseman. Lindsey and her husband, Mark, manage Huseman Ranch with the help of their two kids ages 7 and 9. Lindsey explained what it's like for her to homeschool her kids and be active on the farm. It was quite the shift for Lindsey to go from being a high school Ag teacher to a farm mom homeschooling her kiddos during the pandemic. Lindsey also shared some stories from the farm and how having such a supportive village has impacted her and her family.

About our guest:

Lindsey and her husband, Mark, manage Huseman Ranch, which includes commercial cow/calf pairs and alfalfa production. They feel blessed with the opportunity to care for the land and cows and raise their two children in central Kansas. She's a ranch wife, and also describes herself as a homeschool mom, cowboy cook, feed truck driver, cowgirl, dog mom, skincare guru, curriculum writer, and laundry extraordinaire. If you know, you know... today's pioneer women are multi-faceted.

If you are interested in connecting with Lindsey, check out her Instagram and Facebook. Be sure to check out Lindsey’s website to see some of her favorite recipes and more!

At a glance:

How everyday is different on the farm with kids.
Learning the ropes in the operation of the farm.
Homeschooling and raising kids as a farm mom and taking care of yourself.
Importance of having a supportive community to be successful and help your kids grow and learn.
Embracing the crazy and the season of life you’re in.

View Details

About our guest:

Linnea is a Wisconsin native living in Oklahoma. She recently graduated from Oklahoma State University where she obtained her Master’s degree in Ag Communications and researched direct to consumer marketing in the beef industry while there. Linnea has a strong passion for agriculture and loves to promote all things agriculture! If you are interested in connecting with Linnea, check out her Instagram. If you would like to read Linnea’s study, check out her article.

At a glance:

How COVID-19 shaped Linnea’s research while obtaining her Master’s degree.
Direct to consumer marketing in the beef industry.
Difference in rural and urban consumers have on direct to consumer businesses and marketing,
How marketing can help empower people with their food and increase food accessibility.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“I would say trajectory is a keyword. When you pull back a slingshot or a bow and point it somewhere, it’s going to go wherever you point it. Where you’re aiming is where you’re going.”

In this episode, I had the opportunity to sit down with Ashley Jackson. You might know Ashley as The Boot Babe on Instagram or TikTok. Ashley started The Boot Babe to be more inclusive for all types of women to share the experience of wearing cowboy boots. Ashley also shared how important it is to be involved in your community especially if you want to see change and the importance of being a leader.

About our Guest:Ashley is an entrepreneur, investor, and rapid transformation coach. She's helped over 100 business owners hit 8 figures plus in sales and owns a media company called The Boot Babes and gives away a pair of Free Boots each month. She hosts podcasts, is an MC and helps others start their podcast and speaking journey. She grew up on a horse ranch in southeastern Idaho and is a conservation advocate and voice for wildlife. She ran on the ticket for Idaho governor in 2022 and believes that each person has a duty to get involved in their community and make a difference.

At a glance:* Starting The Boot Babe business so women could learn how to buy cowboy boots and have fun with the experience of wearing cowboy boots. * The commonality in cowboy boots. * How welcoming the ranching community is and how you can find a place for yourself if you want. * The importance of getting involved in your community. * The food system and what role you play in it and how Ashley would like to make it more fun for people to get involved.

Listen wherever you get your podcasts!

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Food impacts everything we do. Food decisions are so complicated, so seeking to better understand those decisions and the importance of those decisions to ourselves and our families is the best way for us to make sure other families get fed.”

In this episode, I continue the conversation about food accessibility and dive a little deeper into it. (If you missed the first part of this conversation, check out episode 23.) For clarity and to make sure we are all on the same page, I define some of the terms I talk about that go along with food accessibility. I also go over a few articles I found that explain different aspects of food security and why they are important. If you are interested in checking out the articles I mention in the episode, click on the links below!

I would really love to hear what you think and have to say about food accessibility, so please reach out so we can continue this important and impactful conversation!

Links & Resources:https://www.myplate.gov/app/shopsimple

https://www.brookings.edu/research/beyond-food-deserts-america-needs-a-new-approach-to-mapping-food-insecurity/

https://www.flfreezer.com/news/the-5-as-of-food-security-how-to-fight-food-spoilage-in-the-warehouse-and-at-home/

https://localfood.ces.ncsu.edu/food-access-food-security/

https://www.canr.msu.edu/news/modeling-an-equitable-michigan-food-system

At a glance:* I explore the 5 A’s of food security: availability, accessibility, adequacy, acceptability, and agency. * Misinformation in food marketing. * Go over graphs that breakdown the parts of the food system. * Ways we can impact the food system. * Why food security is important to us individually and as a society.

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“I feel like we’re able to do what we do because we have evolved over time.”

In this episode, I had the opportunity to sit down with Lydia Hiesterman. Lydia shared a little about her family’s farm operation and the complexities that come with farming with multiple families. Lydia expressed the value of planning and farm succession and shared her personal experience with farm succession. Lydia also gave advice on how to find and select a financial advisor that would work for you and your family’s needs.

About our guest:

Lydia is a financial advisor, farmer, and mother of 4 kids. Lydia spent the first part of her career working in agriculture business until she decided to start her business as a financial advisor. She has been an advisor for 7 years and also helps her husband manage their family’s grain and cattle farm. She has specialized in working with farmers and small business owners and believes that women especially play a key role in managing their families financial success.

If you are interested in working with Lydia as your financial advisor, check out her website!

At a glance:

Farming with family and multiple family units.
The importance of planning and farm succession.
Working with clients as an Ag Financial Advisor by assessing risks on the farm and planning for the future and retirement.
Sharing how to find a financial advisor that would be a good fit for you.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media. Connect with me on Instagram, Facebook, and TikTok.

DISCLAIMER: This episode is not financial advice. This content is for educational purposes only. In order to make the best financial decision that suits your own needs, you must conduct your own research and seek the advice of a licensed financial advisor if necessary.

View Details

“It's not realistic for most of us at this point in time to assume that we can be completely independent of the food system and what it has evolved to be."

In this episode, I talk about a topic that I find very important and has been on my mind for quite some time. Safe and accessible food is a privilege and one I believe everyone should have. In this episode, I discuss what quality food is and how it can be different for everyone. I also share my experience with disconnection from food and how it has shaped my thinking about food, as well as my experience with the food shortage that I experienced during peak COVID times and the realization that hit me regarding how we can be more involved in our food production, processing, and preparation. I would really love to hear what you think and have to say about food accessibility, so please reach out so we can continue this important and impactful conversation!

At a glance:* I touch on what quality food is and how food experience is important. * Our disconnection from food as a society and how that is a privilege. * My experience with food shortage and scarcity and the realization I had. * A safe and accessible food supply should be something everyone has, but most of us need to spend more time figuring out what that means.

Listen wherever you get your podcasts!

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“If you fail to plan, you plan to fail. And if you think about that, that goes along with your lifestyle, your eating, everything.”

In this episode, I had the opportunity to sit down with Cheyenne Glade Wilson, or you might know her as the Native Cowgirl. Cheyenne shared a little about her health journey and how it’s impacted other parts of her life. Cheyenne also talked about how the Native Cowgirl got started and how that platform has been able to share her passion of empowering rural women to women all over.

About our guest:

Cheyenne is a fifth generation rancher and grew up on her family's working cattle ranch in southeastern Montana. This is where her intense love of horses and livestock began. Cheyenne with her husband and son run black angus cattle and raise draft-cross horses. Their ranch is known as the Lazy Six Nine Ranch and Cheyenne is an enrolled member of the Oglala Lakota Sioux tribe.

Cheyenne strives daily to spread positivity and awareness of modern day ranching. One of her passions is empowering women to live life at a higher level. She strives to perpetuate the ever-evolving role of women in agriculture through her blog and podcast (The Native Cowgirl), public speaking, videography/photography, published writing, and social media outlets. Cheyenne loves helping rural entrepreneurs level up in what they are passionate about. Cheyenne is also a certified health coach and lover of all things positive. She loves helping people discover how simple it is to become the best version of themselves in all categories of their lives. She also enjoys helping her clients overcome their business and health/wellness obstacles while smashing out their goals.

You can connect with Cheyenne on her Instagram, Facebook, Twitter, or her website. Check out Cheyenne’s blog and podcast!

At a glance:

[6:12] Eating healthy with real foods

“To me, real food is something that grows in or on the Earth and is something that walks, flies, or swims in or on the Earth.”

[16:22] The Native Cowgirl

“With words you can paint a mental picture and I enjoy doing that, but I also love showing the beauty that is out in nature.”

[29:10] Empowering rural women

“Doing multi-faceted things is not a new concept. If you look back at the pioneers, they did multiple things to make it work for themselves.”

[43:43] Heritage and traditions of ranching

“If we don’t stand up for our traditions and our way of life it’s going to disappear.”

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.

View Details

“The thing about motherhood, and I say this about my business too, cookiecutter solutions don’t work. What works for one person won’t necessarily work for you or for your child. Each child is different and it is like a learning process for each of them because they’re all so different.”

In this episode, I had the opportunity to sit down with Natalie Egger. Natalie discussed how she started her business helping clients get more organized and be more efficient with their time. As a mother of 5, Natalie shared how she uses her business practices in her home life and how everyone could benefit from some optimized practices such as time blocking. If you’re in need of organization or efficiency skills, this is the episode for you!

About our guest:

Natalie is a process improvement and efficiency expert who helps quickly organize administrative office work for clients. Natalie is passionate about helping rural businesses through digital courses,1:1 sessions, and group coaching. She recognizes how much they sacrifice and wants to help reduce their daily pressures.

You can connect with Natalie on her Instagram or her website.

At a glance:

[6:20] Ties to agriculture

“I started working with bookkeepers and lawyers and found that a lot of people being referred to me were in the agriculture business.”

[14:02] Optimizing systems

“There’s nothing wrong with trying something new, but you have to find a way that it works for you.”

[32:05] Time blocking

“It’s such a highly customized system and process that does really make the biggest impact for you because you start seeing where you’re spending your time and why certain things may or may not be getting done.”

[40:21] Shifting through seasons

“The more you plan in advance the better.”

[59:39] Future of a business and the people it’s left to

“I think when we are leaving our legacy that’s organized and streamlined in a way that makes sense for that business, that reduces a lot of stress.”

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Everybody has their role and that’s another thing, know your role; delegate as well. Because when you try to do everything on your own, that’s when it’s going to fall apart. That’s where overwhelm sets in.”

In this episode, I had the opportunity to sit down with Kerissa Taylor of 1984 Farms. I recently came across Kerissa and her family’s farm on Instagram and I’m so glad I did! Kerissa shared how she and her husband, Steve, along with their 6 kids, started their farm in Colorado and recently moved everything to Missouri to continue living out their dream life. Kerissa and I also talked about raising our kids on the farm and the ups and downs that come with it.

About our guest:

Kerissa Taylor is owner of 1984 Farms with her husband, Steve Taylor. Kerissa is a homeschool mom of 6 kids, first-generation livestock farmer, and lover of nutrition and horses. She is also the face of their farm business, 1984 Farms. Steve and Kerissa started their farm business from childhood dreams, using it as the main "curriculum" for their children, and to restore the original “American Dream” and family. They do this through empowering you to take and keep ownership of your food and education. They moved their farm from Colorado to Missouri to expand their farm and business. They moved away from everything they've ever known to secure their farming future for themselves and their posterity.

You can connect with Kerissa on her Instagram and Facebook. You can also check out 1984 Farms products on their website.

At a glance:[3:28] Starting the farm

“We jump in with both feet every time.”

[22:36] Goat milk recipes

“Balancing education because you’re so immersed in learning about taking care of animals but you’ve also got to learn the business side and marketing and every role you have to fill on that side.”

[35:32] Giving kids responsibilities and skills

“We’re very intentional about what we do and it’s because of the examples that we’ve seen and we’re doing our best to replicate because of the outcome of the humans that had those experiences.”

[50:12] The move from Colorado to Missouri

“We knew we needed to expand, we needed to get property, we wanted to own our property so we could manage it; we also wanted resources.”

Listen wherever you get your podcasts!

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“I would say we are more of a farm than a homestead but to me it’s more this is how our grandparents were living and how they were raised and they were pretty self-sufficient and independent people and we just feel like that for us right now is the best thing we can do.”

In this episode, I had the pleasure of sitting down with my friend and neighbor, Jada Sharp. Jada shared with us how her and her family got started on their farm with goats and sheep and how their farm has changed along with her family’s roles. Jada also dove into how a few bars of goat milk soap and bottles of goat milk lotion lead to her starting her business, 14 Hands Ranch.

About our guest:

Jada lives with her husband and five kids at 14 Hands Ranch in the beautiful state of Kansas. They raise sheep, dairy goats, and livestock guardian dogs. Jada spends most of her time trying to keep up with laundry, homeschooling, taking care of their ranch, and running their ranch business where they offer yarn & roving from their Finnsheep and a variety of handcrafted goat milk soaps & lotions.

They have recently started a new business venture with the purchase of a 100 plus year old building in their local community. The family is renovating it into a venue (Sikes Venue) and short term rental space. It is all hands on deck for this project just like it is on the ranch!

You can connect with Jada on her Instagram, Facebook, and YouTube. You can also check out 14 Hands Ranch products on her website. Use the code FarmingOnPurpose for 15% off an order of $10 or more!

At a glance:

[4:46] Started with dairy goats and hair sheep

“Then we expanded from there and added on.”

[10:03] Goat milk recipes

Started making soaps and lotions for family and a few friends then it grew to a small business, 14 Hands Ranch.

[24:19] New venture

“We’re hoping to do weddings, some small events, graduation parties, we’re open to whatever.”

[34:46] New skills to learn

“The bees were probably the biggest learning curve.”

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

Rate, Review & Follow on Apple Podcasts

View Details

“There’s so many things to do on the farm. So many jobs and so many places to fit in but, I just didn’t feel like any of them were where I wanted to be or where I wanted to fit.”

In this episode, I had the pleasure of sitting down with Brandi Lahey, or you might know her as The Tipsy Farmer. I had so much fun learning about Brandi’s journey growing hops and all that goes into growing, harvesting, and drying hops. Brandi shared why she started The Tipsy Farmer Mobile Bar and the highs and lows that came with it.

About our guest:

Brandi is a hop farmer who started a mobile camper bar business, The Tipsy Farmer Mobile Bar, to help promote the craft beer made with hops on her farm. Brandi lives in Southwest Kansas on her husband's century old farm and Brandi loves meeting new people and hosting local events that bring her rural community together.

You can connect with Brandi on her Instagram and Facebook. You can also check out The Tipsy Farmer products on her website.

At a glance:[10:40] How Brandi started growing hops

It started with some hops by the chicken coop.

[27:40] Harvesting and drying the hops

“I don’t know that our way is super ideal but it’s what works for us just because we are so small.”

[31:35] The Tipsy Farmer products

Teas, soaps, and more!

[37:55] Hops are specialty crops

“I have to be very careful when spraying stuff and I had to register them on USDA Specialty Crop.”

[41:23] The Tipsy Farmer Mobile Bar

From camper to stationary bar.

Listen wherever you get your podcasts!

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“It’s not that I don’t have the time; I do have the time, I choose to spend the time on other things. We all make time for the things that are most important to us. We always do. Whatever is most important to you is going to look different from time to time and from other people, but we all make time for things that are most important to us.”

In this episode, I have the pleasure of sitting down with Jason Medows and discussing a very important topic, mental health in agriculture. Jason touched on why starting his podcast, Ag State of Mind, was important for improving his own mental health and how he balances his many roles to maintain his mental health. Jason also shares how his family’s core values help him manage his expectations on the farm and in life.

At a glance:

[4:50]: Mental health

“I began my podcast, Ag State of Mind, because I started having my own mental health challenges.”

[9:06] “I wear a lot of different hats.”

Jason shares how he prioritizes what is important to him.

[13:50] Pressure in ag

“Is this going to matter in 5 years? 1 year? A month?”

[28:10] Managing expectations

“It’s hard, but we have a set of core values that we use as a family and we try to spend our time and money on things that align with our core values.”

Listen wherever you get your podcasts! (link)

About our guest:

Jason is a pharmacist, rancher, podcaster, husband, and father from Crawford County, Missouri. Jason’s podcast, Ag State of Mind focuses on creating positive conversations around mental health and wellness among the agricultural community.

You can listen to Jason on his podcast.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Sharing your life online, like we talked about, has been really surprising how many people appreciate what you’re doing and are open to let you know how much they appreciate what you’re doing and that’s been a big comfort for me.”

In this episode, I have the pleasure of talking with Terra Larsen about a topic that is near and dear to my heart, homesteading. Terra shared how and why she and her husband, Trevor, started homesteading. Terra talked about the expansion to their operation and introduced us to some of the stars on their farm, milk cows Helen and Ruth. Terra also opened up to some of her struggles with sharing her homesteading journey online as well as some of her good experiences such as meeting new people and forming new friendships.

About our guest:

Terra grew up on a farm in a small town in the heart of Utah. Her parents raised and sold purebred black Angus cattle and her mom bred and sold registered mini American Shepherds. Terra loved living on the farm until she was a little bit older and wanted to experience the city life. She moved away, traveled the world, became a firefighter/ AEMT, met and married her husband Trevor who is also a Firefighter/Aemt. Then in 2017, they moved back to Terra’s hometown where they lived for several years before moving into her grandma’s old farmhouse that they renovated. In 2020, Terra and her husband were expecting their miracle baby Everest, and they couldn’t get anything in the stores for a baby because it was all sold out. That made them realize how dependent we were on others for our basic needs, and it struck a cord for them. They then purchased a 2 acre parcel of land with a home and metal building and some old corrals that Terra’s dad actually built when her parents were first married. This being a piece of property that had been in the family and is now back in their family. They have built everything since and now have a small homestead complete with chickens, donkeys pigs, cats, turkeys, rabbits and of course their milk cows, Helen and Ruth. Now in 2023, they sell raw milk and pasture chickens to their community and are excited to see where this journey takes their family.

You can connect with Terra on Youtube or TikTok.

At a glance:

[6:06]: Where it all started

“A milk cow is so incredibly diverse in what they can provide for you and your family.”

[17:43] Time and role management

“We sit down and write out a schedule because we want to make sure it's equal because we both agreed to this venture.”

[26:07] Building the milk barn

“It was really fun to build it and know what we were working towards.”

[33:13] Selling raw milk

“We’re slowly getting more and more interest in our local community for our raw milk.”

[39:31] Other animals on the farm

Chickens, pigs and more.

[49:07] Making new friends and sharing online

“It took a lot for me to start posting because I am so self critical. I don’t want people to criticize what I’m doing and how I’m doing it, and that’s been hard for me.”

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“On Sunday I’ll try to sit down with an actual piece of paper… and just kind of brainstorm everything that’s happening that week, everything I would like to get done, and everything that really needs to get done to just get it all out there and see that list.”

In this episode, I have the pleasure of talking with Marli Scarborough about a topic I love, efficiency and productivity. First, Marli shared that with the passing of her mother, roles and responsibilities on the ranch had to adjust. Along with her dad and two younger brothers, they are figuring out what works for them in their operation. On the topic of efficiency and productivity, Marli and I both share methods that work for use. I love hearing how others operate day-to-day to see if there is anything I can use for myself or my farm.

Marli Scarborough is a fifth generation rancher in western South Dakota. She lives and works on her family’s ranch with her dad and two younger brothers. In between ranch work and family responsibilities, she shares thoughts and snippets of daily ranch life on Instagram.

You can connect with Marli on Instagram.

Books mentioned in this episode: Atomic Habits by James Clear

At a glance:[13:00]: Seasons on the ranch

“There’s been so many opportunities for learning in this season especially with the family dynamic change.”

[21:10] Family dynamic

“Day by day just figuring stuff out.”

[25:09] Efficiency and productivity

What Marli does to keep on track each day.

[33:40] Tying productivity to profitability

“How much of my time is spent on things that are profitable?”

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Understanding exactly what value we place on our time and how we spend our time and different tasks we’re doing with our time, is what can allow us to make the best decisions possible for us and for our farm.”

In this episode, I wanted to share the importance of making sure you put a value on your time because like the saying, “time is money.” This might be a difficult perspective to view as a farmer or a business owner, but if you think of it as, “how much would I have to pay someone else to do this task?” then it is clearer to see the value of your time doing that task. Then you have to think about, “am I using my time in a way that is cost effective to my operation?” All of these questions are important to keeping your farm or business on track as well as making sure your time is being spent doing things or investing in things that align with your goals and values.

At a glance:[3:07]: Give your time a value

“If it doesn’t cost money it probably costs time.”

[12:30] Opportunity Cost

What else could we be doing with our time?

[24:00] Chicken example

Even though it didn’t make business sense, it made sense for me.

[29:30] What value do you place on your time and the tasks that you’re doing?

Know what jobs you don’t like doing and why you don’t like them.

Mentioned in this Episode:Cattleman U Podcast Episode: Candid Thoughts from a 1st Generation Farmer: Time Management, Legacy & Motherhood

Listen wherever you get your podcasts!

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“The enneagram is not an end all be all. Plenty of people do just fine without knowing the enneagram, but it does help expedite the self-awareness process. And when we’re more self-aware we can be better communicators. It’s just better for us and better for our relationships the more self-aware we can become.”

In this episode, I have the pleasure of talking with Terryn Drieling about a topic I enjoy and find fascinating, enneagrams. Terryn briefly explains each type of enneagram's characteristics and their motivations. She then talks about how being self-aware and knowing your enneagram type can translate into other aspects and relationships of your life. While discussing enneagrams, Terryn helped me determine which type I am through a series of questions.

Terryn also shares the personal significance to the phrase “good movement draws good movement” and how it is part of her day-to-day life.

Terryn lives and works on a large ranch with her husband and their three kids in the Sandhills of Nebraska. She is the creator of Faith Family & Beef, where she talks about mommin’, ranching, and connection. She believes the stockmanship phrase “good movement draws good movement” applies in life as much as it does in moving cattle.

Terryn has gone from self-professed Enneagram nerd to certified Enneagram coach and co-host of the Type It Out podcast. She teaches the personality typing system in a way that’s easy to understand, immediately applicable, and helps others draw good movement.

You can connect with Terryn on Instagram, her website, or by email. You can also hear more from Terryn by listening to her podcast.

At a glance:

Your enneagram type is rooted in your motivation.

[22:40] Why the enneagram matters to Terryn

“It has impacted my relationships with my kids, my husband…just everyone I interact with.”

[29:05] The Good Movement

“One kind interaction with constructive conversation could lead to more of it.”

[36:46] Finding your type

“It is self-reflection. If you’re struggling with your type and you come talk to me, I’m going to ask you a bunch of questions and they’ll be self-reflective questions.”

Mentioned in this Episode:The Road Back to You by Ian Morgan Cron and Suzanne Stabile

View Details

“That point that I’ve heard you talk about before, about knowing what’s important to you and knowing what success means to you is so important for any of the purchasing decisions you make and has to guide everything.”

In this episode, I got the chance to chat with DL Lautenbach, a farmer from Washington. DL shares how he got started in the cattle industry as well as some of his practices and the challenges that come with them. In our conversation, DL divulges how he and his family changed from their consumer lifestyle to a more conservative spending lifestyle and the importance of that lifestyle shift for his family.

DL is a farmer, auctioneer, trucker, husband, and father. He has a small cattle operation in northwest Washington. He has been married for 30 years to his wife, Randi, and he has two children, Kobi and Kase.

You can connect with DL on TikTok.

At a glance:

[6:56]: Competitive advantage

Some differences in the cattle industry in Washington compared to the cattle industry in Kansas.

[19:50] Transition of lifestyles

From a consumer lifestyle to knowing what your priorities are.

[28:50] FFA

“Any kid that has even shown a hog, sheep, or especially a steer, they’re never going to forget that. They’re going to know a lot more about where their food comes from and they’re going to respect that farmer.”

[32:23] Trends in agriculture

“More and more people want to have experiences, they want to chase cattle or go to a brewery.”

Links:

She's a Hand Ranch Camp

View Details

“There are so many stories from people in my life that I would like to hear and I need to take time to hear them.”

In this episode, I wanted to share with you a reminder to be more present. I find it is so easy to get caught up in the busyness of the holiday season and focus too much on my to-do list tasks, that I sometimes forget to be present with my family. Spending time with family and making memories is so important, and after losing my grandma this year, you realize time with your family members is not infinite. So take the time to talk with and listen to the people you hold dear.

At a glance:

[1:40]: Throw your to-do list away

Take time to relax and reset after the holidays.

[3:00] Enjoy the company you are in

Be present and take time to listen to people’s stories.

About your host:

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Leaning in to where you are and finding the resources you already have accessible to you to make the most of the situation.”

In this episode, I wanted to talk about my current season of life and it happens to be a waiting season. For me, I’m not a big fan of waiting. I like to have a plan so this period of wait and see has not been easy. However, I’m coming around to accepting this is where me and my family are at in our farming journey, and I talk about some things I’m doing to help.

If you are also in a waiting season, I hope this episode can give you comfort and perseverance to keep going to get to the other side of the wait!

[2:34]: Season of waiting

“Waiting for me is something I don’t know what to do with.”

[10:20] Choosing to focus on…

“Some things that I am choosing to focus on is creating experiences for my kids where we are at now.”

[13:18] Learning from others

I have gained so much knowledge from TikTok. Just hearing the information that other people put out there or have seen their infrastructure that they have on their farm and trying to learn from that and think about how I’m going to implement that on our farm one day.

About Your Host

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Nothing looks like you think it will in motherhood.”

In this episode, I wanted to talk about motherhood and what being a mother on a farm looks like for me. My motherhood journey was not what I had anticipated and I had a hard time accepting that I couldn’t be as active on the farm as I wanted to be or thought I would be. Once I accepted that in this season of motherhood, my roles on the farm are different but will change one day, I am able to enjoy where I am in this season and find tasks that utilize my strengths.

[10:25]: Figuring out that balance

“Figuring out that balance between the things that really matter to us in this season of life and the things we want to be better at and finding ways to be better at them is a constant juggling act.”

[12:52] Being a mom on a farm

“Another thing that has been difficult for me to come to terms with is what being a mom on a farm would look like.”

[18:45] Things that have worked for me

“I am trying to take on more responsibility because I realized that’s the part I miss the most.”

[24:48] Taking on responsibility gives me purpose

“Taking on responsibility gives me a sense of purpose and it’s something I really enjoy. I enjoy doing farm chores daily.”

About your host:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.

View Details

“Learn to be ok with where you are at in your life.”

Richelle Barrett, a cattle rancher from Montana, joins us this week to talk about navigating ranching with your family and some of the struggles that come with being a cattle rancher. Richelle also speaks on being in the evaluation phase of her ranching journey and how to be ok with where she is, even if it's not what she imagined life would look like.

In addition to being a cattle rancher with her husband and parents, Richelle is also a mother to two wonderful girls. Richelle shares her struggles with balancing motherhood with being a rancher in the beginning and looking back, shares some things she would have done differently.

Richelle has a blog, The Prairie Crocus, that she shares her day-to-day thoughts and the highs and lows she experiences as a rancher and a mother.

At a glance:

[16:06]: Be patient

“Don’t give up on those ideas that you have the first time someone says ‘no’.”

[22:12] Love your people well

“You have to love your people well, no matter how hard and how miserable they maybe make you feel at times and you have to just be willing to accept that things aren't always going to look the way you thought they were going to.”

[38:54] Hindsight is 20/20

“I look back on it and think, ‘Man, I did that the hard way,’. I did a lot of things the hard way, but I think at the time, you do what you have to do. As a mom, you are constantly doing things to get through the day and maybe it’s not pretty but that’s ok.”

[43:48] Don’t be afraid to work hard

“I think the biggest thing I want to pass on to my kids is to work hard. Don’t be afraid of hard work and don’t be afraid to be told ‘no’. Sometimes the best things come out of things not going our way.”

About our guest:

Richelle has lived on a cattle ranch most of her life, and loves it. Ranching is a way of life, not a job and Richelle is here to share the reality with anyone who will listen. Richelle speaks to the young families trying to navigate coming back home to the family operation, to their grandparents and parents who are doing their best to keep their places going long enough to hand it to the next generation, and especially to the women juggling all the things that come with being “a ranch wife”. You can connect with Richelle on Facebook and by visiting her website.

View Details

Creating a pathway to farming

Tod Bunting joins us this week to share about the resources he and his team have developed to support veterans and introduce them to farming as a career. Tod is the Chairman of the Board and CEO of the Servicemember Agricultural Vocation Education (SAVE) Farm, based in Manhattan, Kansas.

The SAVE Farm exists to provide therapy, as needed, and hands-on teaching to veterans and transitioning service members through experienced professionals. Tod believes that farming or ranching is a natural transition for veterans, because both paths provide a tangible purpose.

About our guest:

Tod Bunting is a retired Major General from the Kansas Army and Air National Guard. He is a founding member, beginning in 2015, of SAVE (Service-member Agricultural Vocation Education). The SAVE farm is a teaching farm and healing center for transitioning veterans – A Pathway to Farming. Tod is also a Director of Heroes Among Us, a 501C3 organization that supports veterans and first responders and their families with emergency financial assistance and specialized events.To learn more about the SAVE farm, find them on Facebook or their website.

At a glance:

[10:17]: They believe in what they do

“They believe more in what they do than whether or not they get parades or people coming up and thanking them for that. They want to be part of something meaningful. Farming is meaningful. Serving is meaningful.”

[19:42] Farming with a team

“Farming is best done by a team. It’s hard for one person to farm, and if you are a couple, and only one of you likes farming, it’s going to be a challenge.”

[29:30] Innovation is necessary

“Innovation comes from a lot of people, and not necessarily from the industry. It’s ‘I need to make something practical, affordable, and portable’. And most industries are not in any of that. Farmers are handy as a general rule, and sharing those ideas with each other is fun, it’s rewarding, and it can also help make that profitability better.”

[32:38] Successful farming

“Successful farmers – one, they’re resilient, they build into their plan things that are beyond their control; two, they don’t overspend, they do live within their means.”

View Details

It’s okay for your identity to change and grow with you

Hannah Borg, a 6th-generation farmer from Nebraska, joins us this week to talk about navigating farming with your family and how communication plays a large role in that. Borg is challenging her family to have those hard conversations so they can grow and become a better, more efficient system.

In addition to trying to find the balance in family and work, Hannah is navigating chicken farming. She’s learning to love her new identity as a chicken farmer, and she shared her story and advice for growing to learn something new.

Hannah is a young farmer, recently moving back home to the farm after graduating with an agricultural communications degree from the University of Nebraska-Lincoln. When she’s not taking care of her 60,000 pullets, she can be found taking pictures and sharing her family’s farming story.

About our guest:Hannah is a chicken farmer in Northeast Nebraska, photographer, gardener, and history lover. She loves connecting with others and sharing her family’s story.

You can connect with Hannah on Instagram and Twitter @itshannahborg

Episode At a Glance:[9:35]: Finding your inspiration

“She’s just really the bread and butter of what makes this area so well. She just has such a rich story of farming and family and faithfulness that really inspires me to be who I want to be.”

[17:54] Appreciating working with family

“I get to look out into the field and there’s six Borgs working together in the field. Four trucks, the silage chopper, and my dad packing. Even though it is kind of chaotic and some really hard moments of communication and expectations with each other, to cruise down into the field and look at six family members, those moments definitely make the hard moments worth it. Because I know not everyone gets to be in the field with five other family members.”

[22:45] Having big opinions

“When you’re working with family, it’s a lot easier to share your big opinions. And, we all have opinions. So, just learning to be humble in the way of knowing who is in charge and when.”

[28:18] Maintaining your emotions

“In the moment when there are those big emotions happening, that’s the last thing that helps anything; yelling at each other. Learning to be humbled afterwards and maintaining your emotions has been really helpful.”

[33:47] Building what you believe in

“It is such a gift to know them (my family) and get to work with them so much. Even those hard moments are worth it, because we’re building something that has been built for us that matters to us. And, we’re going to continue to fight for what we believe in. And that’s our farm, our family, and our future generations.”

[40:25] Growing together

“There was a lot of growth through that. We had to lean on each other in a way that we hadn’t before. And it gets better over time, and we knew it, so we just had to wade through the muck of the just heavy daily ‘we don’t know what we’re doing.’ And now, a couple years later, we’re in a way better place and I think I can value this place so much more.”

[51:22] Finding a way home

“It’s more so I’m proud to be at home raising chickens. Because, if it wasn’t for these chickens, I wouldn’t be home.”

View Details

Identify your “why” and let that inform your mindset

This week’s guest, John Sachse, is a Kansas-based mindset coach helping people to discover their full potential through fitness. Fitness is both mental and physical, and John talks us through how establishing a routine can help you make intentional choices for personal growth.

The first steps in creating a growth mindset for yourself are: establishing routines, visualizing goals, and reverse engineering your life. John is passionate about using routines and small goals to help you reach your overarching goal to reach your “why”.

In addition to working as a mindset coach, John is a husband, father, rancher, and Army National Guard officer.

About our guest:

John is a husband, father, rancher, Army National Guard officer, and mindset coach helping individuals discover their full potential through fitness. He’s looking to connect with individuals who are looking to get to their next level of potential and walk with them along their journey.

You can connect with John on all social media @coachjohnsachse, or schedule a 1-on-1 coaching call.

View Details

Helping farm families communicate and resolve conflict

If there is one thing Elaine Froese is passionate about, it’s that conflict is not a bad thing. This week’s guest, Elaine Froese, is Canada’s Farm Whisperer. She spends her time coaching farm families through growth and transition, with an emphasis on understanding.

Elaine grew up as a farm kid, and fell in love with and married a seed farmer over 40 years ago. Together, she and her husband have had their fair share of growth and change on the farm. In this episode, she shared with us her knowledge on how to resolve and overcome challenges, not avoid them.

About our guest: Elaine Froese, Canada's Farm Whisperer, is helping farm families in transition find harmony through understanding. Elaine farms a 5,000-acre seed farm in SW Manitoba Canada with her husband, son and daughter in-law, and 3 adorable grandchildren. She's on a mission to get clarity of expectations and certainty of timelines for better communication. You can connect with Elaine on all social media @farmfamilycoach, or through her upcoming speaking events.

Links from the Episode StrenghtsFinder 2.0

Necessary Endings

Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others

The Life You've Always Wanted: Spiritual Disciplines for Ordinary People

Canadian Foodgrains Bank

Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others (J-B Leadership Challenge: Kouzes/Posner)

The Life You've Always Wanted: Spiritual Disciplines For Ordinary People (Christian Softcover Originals)

View Details

This is an important topic; one that can’t be summed up with simple numbers and data. Real people face mental health issues everyday. It’s important to remember that they’re people, with lives and families and friends.

In this episode, I wanted to talk about the reality that mental health issues are very prevalent in all facets of the agriculture industry. Specifically, farming is a very isolating career, which can magnify mental health issues.

If you, or someone you know, are facing mental health challenges of any kind, I encourage you to talk to someone. You are not alone.

Links from the Episode https://www.fb.org/files/Impacts_of_COVID-19_on_Rural_Mental_Health_1.6.21.pdf

https://www.ruralhealthinfo.org/topics/farmer-mental-health

https://nfu.org/2018/11/27/cdc-study-clarifies-data-on-farm-stress/

View Details

Tackling a first-generation dairy farm as a family Farming is a livelihood rooted in family, no matter where you are. From navigating the barriers to entry to dairy farming to celebrating the successes of a growing business, New Jersey dairy farmer, Sarah Lyness, shared her story on our second episode of the Farming on Purpose podcast. While Sarah didn’t grow up in a dairy family, or even a farming family, she’s using those experiences to help educate those outside of the industry. It’s important for her to share with others the life lessons farming has taught her as well. Never forget to appreciate even the smallest things, like the sunset view over the dairy barn. Sarah and her husband got their start by adding a dairy to his family’s existing farming operation. They now also operate a creamery, run by Dan’s mom. Together, they’re all tackling and overcoming, the unique challenges dairy farming presents. About our Guest: Sarah Lyness and Spring Run Dairy Sarah Lyness owns and operates Spring Run Dairy and The Creamery at Spring Run Dairy with her husband, Dan. Their new on-farm creamery bottles white and chocolate cream line whole milk, and they feature seasonal flavors, like eggnog throughout the year. Their dairy farm prioritizes sustainable land management practices, and high quality animal care is always a priority. They enjoy sharing their dairy farm with the community, and always encourage people to ask questions when they visit the on-farm store. Sarah also works off the farm as a business attorney and enjoys volunteering with her local dairy promotion council, state Holstein Association, and county fair board. You can find the Spring Run Dairy on Instagram @springrun.dairy , Facebook, or their website.

View Details

Ranchers and Environmentalists are working toward a common goal.

The beef industry is a complex and unknown process for most. On our first episode, guest Cassidy Johnston, breaks down the complexities of ranching beef cattle and how those ranchers are also environmental stewards.

Because of Cassidy’s lived experience, she is able to work to reduce the gap between the ranch and the table. She builds relationships and forms bold partnerships to answer the age-old question, “Where does my food come from?”

At its core, ranching is a family task. Cassidy learned this first-hand as a first-generation rancher. She and her husband, and their three sons, now operate a cattle ranch in Colorado. Cassidy’s unique journey to ranching has given her the insight to communicate with the average consumer about how and where their food was produced.

Cassidy Johnston grew up in a suburb of Denver but has now been ranching for over a decade. She serves in the gap between the ranch and the table to build relationships and form bold partnerships to answer the question “Where does my food come from?”

She and her husband Robert have lived and worked on ranches in Montana, Colorado, and New Mexico and have three little boys. Besides being an agriculture advocate and speaker, she is a bull and semen rep, podcaster, book enthusiast, and collector of weird socks.

You can find her on Instagram @casskjohn, LinkedIn, and her website.

Follow the show and learn more at FarmingOnPurpose.com or on Instagram @farmingonpurpose, Facebook, and TikTok.

Farming on Purpose: Recent Episodes

Lexi Wright

122: How Agritourism Is Transforming Farming – A look at how opening the farm to the public through agritourism can create new income streams, strengthen community trust, and support long-term farm sustainability.

125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business – An honest conversation about diversification, family roles, and building a direct-to-consumer business that supports both the farm and the people behind it.

76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke – A conversation about purpose, priorities, entrepreneurship, and building income beyond tradition while staying rooted in agriculture.

122: How Agritourism Is Transforming Farming – A look at how opening the farm to the public through agritourism can create new income streams, strengthen community trust, and support long-term farm sustainability.

125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business – An honest conversation about diversification, family roles, and building a direct-to-consumer business that supports both the farm and the people behind it.

76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke – A conversation about purpose, priorities, entrepreneurship, and building income beyond tradition while staying rooted in agriculture.

120: Finding Where You Belong on the Farm or Ranch – A thoughtful conversation about identity, purpose, and discovering your role within agriculture, especially when your path looks different than expected. Farming on Purpose

124: Marriage, Parenthood & Building a Business – A real-life look at balancing marriage, family, and entrepreneurship while building a business alongside life in agriculture. Farming on Purpose

117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose

16 Building a Homestead with Terra Larsen of Everest Acres

54 Growing a Heritage Sheep Operation in California

70 For the Kids: From City to Farm

95 Sisters, Mothers, Ranchers: How Three Women Are Building a Legacy at Giles Ranch Beef

87 Farm Succession Planning: Securing Your Family’s Legacy

86 Farm Time Machine - What a Beginning Farmer and Farm Wife Wishes She Knew Sooner

57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income

84 From Dairy Farm Dreams to Self-Made Farmer: Derek Penrod’s Journey

16 Building a Homestead with Terra Larsen of Everest Acres

59 Start Homesteading in Your Kitchen with Meghan Gates

65 The Power of Small Farms and Slow Growth with Lane’s End Farm Creamery

23 Our Food Supply Chain and the Farm to Fork Gap of Food Accessibility

43 Returning to & Growing on the Ranch with Kristin Harms

76 Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke

16 Building a Homestead with Terra Larsen of Everest Acres

36 Farm Moms and The Comparison Game

70 For the Kids: From City to Farm

45 Diversifying the Ranch with Jess at Perigo Hay and Cattle

62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

67 Diversifying Your Cattle Income for Operation Growth with Neilson Beef

75 Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co

14 Time vs. Money and Opportunity Cost on the Farm

53 Ranching with an Eye on Financial Feasibility

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

4 The Power of Courage in Farm Management Discussions with Elaine Froese

44 Our Farm Transition Story Part 1

69 Why 64% of Farm Transitions are Failing

61 Strategies to Calm the Chaos and Balance "It All"

76 Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke

32 Shifting Perspectives with Michaela Gasseling

52 Growing a First Generation Operation with Millennial Rancher Calli Williams

69 Why 64% of Farm Transitions are Failing

29 Bridging the Gap in Ag Culture with Megan Larson

37 Looking Beyond Your Starting Point with Karoline Rose Bohannan

72 Advice from a First-Generation Farmer on Surviving Trends

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

80 Barn Restored into Butcher Shop Supports Growing Business Dreams

28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman

70 For the Kids: From City to Farm

41 Habits & Routines for Your Season With Thea Larsen of Cowgirls Over Coffee

56 Finding Fulfillment on the Farm through Understanding Your Identity

58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

52 Growing a First Generation Operation with Millennial Rancher Calli Williams

54 Growing a Heritage Sheep Operation in California

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

69 Why 64% of Farm Transitions are Failing

62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

64 From Homesteading to Backgrounding Beef and Meat Business Expansion

66 A Legacy of Direct to Consumer Beef with Callison Ranch

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach

52 Growing a First Generation Operation with Millennial Rancher Calli Williams

45 Diversifying the Ranch with Jess at Perigo Hay and Cattle

68 Getting Started with Stockdogs

28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman

61 Strategies to Calm the Chaos and Balance "It All"

43 Returning to & Growing on the Ranch with Kristin Harms

44 Our Farm Transition Story Part 1

49 Growing a 100 year old Meat Market in Rural Kansas

58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms

44 Our Farm Transition Story Part 1

57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income

25 Our Food Decision Impacts on Food Insecurity

39 Making Rural Food Decisions - Trends, Stress, Change, Nutrition, and Dietary Guidelines with Dr. Bailee Cooper

51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

53 Ranching with an Eye on Financial Feasibility