Brand Meet Creator: Recent Episodes
Harley Jordan & Sonia Elyss, Upstarter Podcast Network
Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss. A place where we pull back the curtain of what it means to be all-in on social media.
After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves.
Sonia Elyss, a modern marketing consultant with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career.
Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want.
As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space.
So pull up a chair and grab a notebook … it's time to shed some light on this industry.
13: sA
18:30
22
Creators mentioned:
Emily Nasser
Timm Chiusano
Gifts of Imperfection
HypeU Media
A podcast network for entrepreneurs, by entrepreneurs.
Check out more info on Hype University and their other shows at Hypeumedia.com
Follow on Instagram @hypeu_media
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post?
Who are you siding with??
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Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships.
If You Like it Like it: Kierra Lewis (@kierralewis75)
Read the details...FTC's website
Getting Magnetic with Sandy and Wade
Check out my friends Sandy & Wade over on their podcast Getting Magnetic. SO much value add.
https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The Nourished Product-Preneur Podcast
Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
Find Stacie on the gram @sunlovinroots or sunlovinroots.com
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and pitfalls of marketing podcasts on platforms like Instagram and Tiktok.
Get Started on Riverside FM with discount HARLEY20
Ultimate Podcast Weekly Workbook
Maximize your Podcast with this Weekly Workbook. The Ultimate Podcast Weekly Workbook - Notion Template is available now, at upstarterpods.com/workbook and use code "brandmeetcreator" for 20% off.
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make sense for brands on the platform + how to handle selling in this new landscape.
Creators & Resources mentioned:
Steal Like an Artist
Hannah Berner
@Keltie
@kbousq
Getting Magnetic
My friends Sandy & Wade are doing an entrepreneurship series on their podcast Getting Magnetic. SO much value add. Head on over to check it out!
https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relationships with brands by asking better questions.
Creator Mentioned:
Drew Afualo
Dani DMC
To Be Magnetic
Find Danielle McCleerey:
To learn more about Danielle’s Mastermind, Scale to $ix, visit https://daniellemccleerey.com/work-with-me. Follow Danielle on IG at @danielle_onthedaily
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of trademarks, what you should be standing your ground on within brand partnership + UGC contracts, and what to do when a brand is using your content out of contract. Plus my own quick and dirty lesson on organic and paid usage / whitelisting.
Find Andrea: @AndreaSagerLaw
Andrea’s podcast The LegalPreneur
Find her book: Legalpreneur
@GalaDarling
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
HypeU Media
This show is brought to you by HypeU Media, the podcast network by entrepreneurs for entrepreneurs. Check out hypeumedia.com for more info, and follow along @hypeu_media. Click here to receive a 1 week free trial and 20% off of your membership of Hype University - a platform with live trainings, courses and a community of like-minded solopreneurs.
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Whitney LaMonda from @ThreadVision joins me to discuss creator product lines. Whether you have dreams of your own clothing line, tumbler, planner, or whateva else... Thread Vision brings creator's product ideas to life. We discuss the process, marketing options, how to know this is a good idea for YOU, and cost. Keep an eye out on instagram to see some of the products Thread Vision has launched. Plus my own little Do Less Club Inspired rant on how I go about pricing ugc packages for brand partnerships.
Creators & Resources Mentioned:Find Thread Vision www.thethreadvision.comTry out Printful (affiliate) if you aren't ready for a full blown line
@SarahHill920 (8 piece line)
@Goldfish_Kiss (custom sneakers)
@ashabailey_ (custom camera bag)
@loverlygrey (podcast mug + line)
@MorganLeighWillet (Strong is Sexy Sweatshirts)
--
Find Harley:
IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Phoebe Sherman is the founder of @GirlGangCraft which hosts craft fairs across the US. I brought her on to chat about something a little different than crafting - getting her events sponsored by brands. We discuss how you, as a creator & business owner, can take the path of least resistance in hosting your own events. We then pivoted into an amazing conversation about offering sliding scale pricing options to support small businesses and marginalized communities - plus the joys of launching & selling online.
The Art of Gathering
Code BRANDMEETCREATOR for 10% off Do Less Club
Find Phoebe:
@GirlGangCraft
@PhoebeSherman
Our Episode on Girl Gang Craft the Podcast (Apple/Spotify)
The Nourished Product-Preneur Podcast
Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
Find Stacie on the gram @sunlovinroots or sunlovinroots.com
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Code BRANDMEETCREATOR for 10% off Do Less Club
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Rachael, @startwithprayer, an All Influence Mgmt Client and my resident Type-A gal pal joins us to discuss how she balances a hectic life and full time job while also building multiple streams of income on social media. From necessary habits and boundaries to streamlining her path towards building a global brand, Rachael breaks down her journey and biggest tips.
Follow Rachael on:
Instagram
TikTok
Winno
Timestamps:
- [1:20] If you like it, like it.
- [3:17] Going from a stay at home mom to an influencer.
- [7:26] TikTok vs IG.
- [10:14] What clicked with TikTok?
- [12:13] Opening up on social media.
- [16:13] Working a 9 to 5 and influencing.
- [19:10] What have you cut out of your life?
- [23:29] Pulling the pieces together and setting boundaries.
- [28:39] The bigger brand.
- [32:11] Advice for new creatives.
All Influence Mgmt
Outsource your partnership management and level up your influence. Head to allinfluencemgmt.com or apply to jump on a discovery call to discuss more here.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Lauren Hale @LaurenLHale joins us to chat about her journey from Kindergarten teacher to a viral mature skin beauty girl. Lauren breaks down her real experience navigating viral social media growth while handling anxiety, judgement in a small town and the existential crises that comes with honing in on your niche.
Follow Lauren on Instagram:
https://www.instagram.com/laurenlhale/
Timestamps:
- [1:54] Quitting a job and starting on Instagram.
- [6:04] What was your stopping point?
- [7:34] Network Marketing and its perks.
- [10:57] Getting into your niche.
- [15:48] Lauren's first viral reel.
- [20:26] Comparison is the thief of joy.
- [23:18] When did it all click?
- [30:26] It's all about helping other people.
- [33:14] Biggest piece of advice.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
All Influence Mgmt Co Founder, Chase Mitchell, joins us to discuss the big business moves some of our clients are making to scale their influence and the steps YOU can take now to attract the result you want from your social even at a smaller follower count.
Timestamps:
- [2:56] Scaling business.
- [4:35] Long term investment.
- [7:48] Show me, don't tell me.
- [9:36] Advice for new influencers.
- [14:23] You can't rely on someone else to bring you partnerships.
- [16:01] Under 50k? Find other streams of income.
- [21:32] Takeaways: solidify your personal brand.
All Influence Mgmt
Outsource your partnership management and level up your influence. Head to allinfluencemgmt.com or apply to jump on a discovery call to discuss more here.
Upstarter Pods
Start growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Find All Influence Mgmt:
IG: @allinfluencecollective
Website: allinfluencemgmt.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Kristen Bousquet of Soulcial Scoop Podcast is back to discuss the process of creating a sustainable creator business - from finding the style of content that feels right to repurposing on multiple platforms to developing a routine that works for you. We break down our behind the scenes thoughts of follower growth, starting a new account, managing time & generally, things your analytics can't tell you about building a successful business online.
NEW PROGRAM ALERT: Maintenance Mode a 12-week social media messaging and mindset incubator. While guiding 100s of All Influence Intensive alumni through the journey of nailing their strategy their social, we are always come to the same conclusion: growth on social isn't hard, it's the soul searching involved. Outward growth only starts after a period of internal growth. Creators, let's hone in on your messaging together & take your social media career to the next level. To learn more head to https://stan.store/theharleyjordan
Find Kristen Bousquet:
@KBousq
YourSoulcialMate.com
SoulcialScoop Podcast
Creators mentioned:
@Michael.Gaylon
@SonyaxSingh
Timestamps:
- [1:59] Creator spotlight.
- [7:31] Finding what keeps you creative.
- [10:20] Bending the rules.
- [13:18] This is a job.
- [16:48] Boundaries and "eating the frog."
- [21:15] Creating a schedule when working in your passion.
- [27:27] Balancing passion and analytics.
- [32:11] Sustainable content and if you find the wrong audience.
- [38:44] It's never perfect.
- [39:44] Takeaways.
Upstarter Pods
Start growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The most effective partnerships are long term, but no matter the side you are on- brand or creator- sometimes misunderstandings arise. From contracting to communication to conflicting content ideas, it's time to discuss the many flops we've come across and how to prevent the the partnership from sinking entirely.
Timestamps:
- [2:41 Contracting - from the creator side.
- [7:28] Advice for creators.
- [11:40] Not sending contracts fast enough.
- [12:57] How can you be more communicative?
- [16:41] Reshooting and wording.
- [18:13] Getting ghosted by an influencer.
- [22:56] Content just not being good enough, and dealing with differing tastes.
- [30:39] Takeaways.
Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
From titles and positioning your niche via reel to trending audio and tricky ways to catch a new audience's eye... today we are answering a listener's question "What do you do when a reel does well?" From above average views to viral growth, there are a couple things you should be monitoring.
Featured Creators:
Cecily Bauchmann
Timestamps:
- [1:25] If you like it, like it.
- [3:08] The algorithm and how it works.
- [6:10] It comes down to niche.
- [7:39] Movement within the clip.
- [9:12] Trending audio.
- [10:45] Use your voice.
- [12:46] The topic and tone of the topic.
- [14:03] If you hit gold.
- [15:49] Takeaways.
Upstarter Pods
Start growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Forbes List
Timestamps:
- [1:27] Initial thoughts on the list.
- [3:55] These creators' income is coming from other things as well.
- [7:40] This is not an apples to apples list.
- [11:11] People that have a lot of money, spend a lot of money.
- [13:42] Building businesses.
- [16:07] Elyse Myers.
- [18:18] Favorites on the list?
- [21:13] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Retrograde might be over but if you are still feeling the icky collective burnout in the air, we have the tips and tricks for showing up on social media, setting reasonable expectations for yourself and your goals, and how exactly to bring back your inspiration in a couple easy steps.
Creators mentioned:
Kristen Bousquet (ilyyyy Kristen)
Join_Jules
Timestamps:
- [0:58] Facing burnout at the end of the year.
- [4:00] Doing less is hard.
- [6:11] Shifting your mindset.
- [9:59] You don't need to post multiple times a week on Insta.
- [12:09] Finding inspiration outside your niche.
- [17:23] Making friends on an app.
- [19:00] Giving yourself grace to step away.
- [20:33] Takeaways.
Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
Don’t sleep on Facebook or Meta! Harley & Sonia discuss a recent podcast episode with the Head of Facebook discussing the TikTok comparison, the future of Meta and most importantly, meaningful interactions. This conversation includes strategy suggestions and lots of hot tips to adjust the way you think about showing up on Instagram.
Wellness girl starter pack example:
https://www.instagram.com/reel/CiJUM2EP1Nv/?igshid=YmMyMTA2M2Y=
@everything.envy
https://instagram.com/everything.envy?igshid=YmMyMTA2M2Y=
Decoder Podcast Epsiode:
https://open.spotify.com/episode/4MJ5z3CIP0mKvT4v9ru2SM?si=kVADPeU9RfiN-JfNnftMxA
Timestamps:
- [5:12] Are Facebook and Instagram copying TikTok.
- [8:57] Meaningful interactions.
- [14:40] Facebook marketplace and groups.
- [18:05] Does interaction shape how we create?
- [21:10] Educational content.
- [25:05] Reels are for reach.
- [27:00] Takeaways.
TikTok isn’t going anywhere anytime soon. With the rise of creators moving to the new platform looking for viral growth, Sonia & Harley use this episode to discuss the similarities and grave differences between the TikTok influencer and the Instagram influencer including audience size, community engagement and pricing.
Timestamps:
- [0:58] If you like it, like it - @navik4ur
- [4:55] What are the similarities between Instagram and TikTok?
- [10:01] Follower count and shopping on profiles.
- [17:48] Do we have to be more creative on TikTok?
- [22:15] If you want to be a full time creator, TikTok cannot be your only platform.
- [25:00] Ad disclosure.
- [28:28] Top four "need to know" tips.
Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The creator economy is evolving daily...and so are the scams aimed at creators. Rafael, the Found of Notch, the world's first instagram insurance is here to break down the most common scams, if Instagram is doing enough with current efforts to remove reported accounts, what being hacked actually looks like and how Notch can help.
Check if you are eligible + get protected with Notch for a little as $8 a month
Timestamps:
- [3:10] Is Instagram properly protecting creators?
- [7:46] The dark web, leaks, bots, and spam.
- [15:37] What should Meta be doing differently?
- [18:32] Two factor authentication.
- [22:38] How Notch came to be.
- [26:51] What can Notch do for creators?
- [33:49] What to look for with scams.
- [37:10] What are your predictions for the creator economy in 2023?
- [39:43] How to keep up with Notch and Rafael.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
It's that time of year again and the final Q4 marketing push is right around the corner. Here's what you need in your holiday pitch to REALLY catch your favorite brand's attention AND stand out amongst the other creators vying for a slice of the marketing budget. From content ideas to moodboards and lingo you should include - we have you covered.
Timestamps:
- [0:58] Revolve is at it again.
- [6:09] Holiday content is shareable / rising rates.
- [9:11] When you have your holiday ideas, reach out to brands.
- [11:57] Do we discount usage?
- [13:55] How much to throw into a pitch?
- [18:23] Pricing this season.
- [22:35] Holiday dips in engagement.
- [27:50] Takeaways.
Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
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Harley & Sonia dive deeper into a topic from a previous episode on follower count to discuss why the 30k - 50k follower count (on IG) is the most desirable and lucrative for creators and brands alike.
Sonia discloses rates and KPI outcomes from a recent brand campaign to further back their previous assumptions about this level of influencer. Emerging creators and brands should take notes regarding these rates, strategies and more in this jam-packed episode.
Timestamps:
- [0:22] If you like it, like it.
- [3:44] The 30k-50k range is the sweet spot.
- [5:28] Rates for 30k followers vs 100k+ followers.
- [10:33] Engagement rates between these groups.
- [14:19] Thinking about community as you get close to 30k is crucial.
- [18:13] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Last episode, we focused on how you can hone in on your pitch to get those brands booking sponsored posts, but what about your content itself? What can you be doing within your stories, reels, hashtags, and bio to bring the brands to your yard? As two people that scout influencers for sponsored content, we break down our top 5 things you should be doing to attract brands to you on social media.
Resources:
Harley's $22 DIY Profile Audit
Timestamps:
- [0:23] Attracting clients.
- [2:42] Using stories wisely.
- [5:52] Mentioning other brands.
- [8:17] Using hashtags - is it worthwhile?
- [11:22] Your profile and getting more specific.
- [16:30] Profile highlights.
- [19:21] What kind of content catches brand's eyes?
- [20:26] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
If you’re looking to make an impact with your next pitch; wether that be an email to a prospective brand partner or outreach to a desired influencer…the guidelines have changed!
Harley & Sonia break out rules to live by when it comes to pitching from either side of the creator economy.
Timestamps:
- [0:22] If you like it, like it.
- [1:47] Tips for influencer pitches.
- [2:25] Stop attaching a deck.
- [4:12] Hyperlinks are your best friend.
- [7:50] Examples of work.
- [9:57] Thoughts on what to include in a bio.
- [14:27] Tips for brand pitches.
- [14:31] Generic outreach from brands.
- [17:37] Hyperlinks.
- [20:01] Scope of work.
- [22:37] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
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Kristen Bousquet @kbousq joins us to discuss how she's built her multi-hypenate career on social media. Kicking off her career as a photographer & makeup girlie, Kristen has pivoted into her authentic zone of genius on social media and now has, not only, a flourishing coaching business but is also a sought after creative in this space. We discuss how on earth she's done it and her tips and tricks along the way.
Resources:
Follow Kristen on Instagram @KBousq Check out Soulcial Scoop Podcast
Notch Instagram Insurance
Notch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.
Timestamps:
- [3:37] How Kristen got into social media.
- [8:06] Kristen finding her niche.
- [13:02] Multiple streams of income.
- [18:48] Working with a team.
- [22:58] Advice to people when jumping into the world of creating.
- [26:56] Advice on how to get booked over and over.
- [30:53] Handling low engagement.
- [33:14] Preferred social media platform?
- [34:30] Most successful brand partnership / most "ick" moment?
- [38:30] How to connect with Kristen.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Instagram Creators can be broken into groups by follower count, but it’s hotly debated as to what those categories are truly defined as. Join us as we break down the categories, pricing and brand uses for each group of Instagram influencer.
Timestamps:
- [0:54] If you like it, like it.
- [3:36] Influencer levels.
- [5:44] Nano influencer.
- [6:27] Micro influencer.
- [9:11] Mid-tier influencers.
- [13:52] Macro influencers.
- [16:28] Casting micros.
- [20:23] As an influencer, you are also a small business owner.
- [25:57] Casting midtier.
- [31:26] Casting macro.
- [34:29] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
If there is any topic that throws creators through a loop and sends brands into a spiral... its usage. We are breaking down our interactions in both brand and creator spaces to give you the need to knows about all things organic and paid ad usage. From definitions and expectations to rates and contracting necessities, we've got you covered.
Timestamps:
- [0:22] Let's talk usage.
- [4:10] You always need a contract.
- [5:03] Why do influencers think they can charge for usage?
- [7:22] Usage on a site.
- [11:44] Paid ads usage.
- [13:00] Whitelisting.
- [15:24] Spark ads.
- [19:03] UGC/Usage and perpetuity.
- [21:02] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
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You asked, we answered! - “What would you do on social media if you were starting from scratch?”
Harley and Sonia discuss what their strategy would be across content, schedules, motivation and a whole lot more while answering this question for an influencer from Sonia’s Lip Service community.
Timestamps:
- [0:23] What would you do if you started your account from scratch?
- [4:16] Defining what consistency is for you.
- [7:51] This is an experiment.
- [10:35] Education/value - what are you bringing to the table?
- [12:47] Personality/why.
- [15:23] Long term monetization strategy.
- [20:27] Takeaways - put your personality out there / have patience.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
In Part 2 of this 2 part series, we break down things influencer do that make them seem untrustworthy. We discuss how sharing dupes, the price of the items you recommend, purposefully phrasing honest recommendations, & selling gifted product on Poshmark can affect your audience's trust before we dive into stepping outside of your niche with ads and how often you really CAN post sponsored content without coming off like a walking billboard.
Timestamps:
- [0:46] If you like it, like it.
- [2:45] Initial thoughts on content that doesn't build trust.
- [3:50] Dupes.
- [6:22] Price points.
- [8:37] High ticket items.
- [10:57] Selling items afterwards.
- [14:18] Back to back ads.
- [16:27] Ads outside your niche.
- [21:06] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Timestamps:
- [0:46] If you like it, like it.
- [3:42] Building your trust with followers, and our initial thoughts.
- [5:13] Beauty influencers having content on empties and continued use.
- [11:20] Building trust as a starting influencer.
- [14:46] Critiquing product without trashing the brand
- [18:56] Ad disclosure - creative ways to disclose but still build trust.
- [24:44] Our main takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Alex Dicapo, VP of digital and influencer marketing at AZIONE, joins us to discuss how creators can get on her radar for brand partnerships. From what brands look at on your profile to her thoughts on low engagement & the process of scouting new faces to how to catch her interest in your pitch. Alex explains what content creators are doing that pushes her buttons as well as how influencers can go above and beyond to get booked by brands over & over.
Creators:
Olympia Marie @OlympiaMarie
Rayme @rrayymee
F You Pay Me @fypm.vip
Timestamps:
- [1:00] If you like it, like it.
- [3:43] Who is Alex DiCapo?
- [8:00] What type of influencer is everyone looking for right now?
- [13:03] Engagement is low right now.
- [22:02] What works to get on an agency's radar.
- [25:41] Pet peeves and positive things.
- [34:36] Something you wish brands and influencers would do?
- [40:59] How to connect with Alex.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
In person events are back baby and that means influencers and brands are navigating this wild world like it is 2018 all over again… but this time, things have changed. Harley & Sonia dish on past experiences and dive into what to expect from fees to the scope of work.
Timestamps:
- [2:44] Influencer trips and events.
- [4:33] Getting paid for these trips.
- [9:30] Being an influencer "in the wild."
- [12:18] Sonia's 2016 trip and it's let downs, as well as brand expectations.
- [14:18] Influencer trip horror stories.
- [15:48] Events - what can be expected?
- [20:37] Making it into a PR package.
- [22:44] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia and Harley dive into a new model that has been floating around the influencer marketing space lately: the premise of influencers taking equity in the company rather than upfront pay. When is this a valid option? What do you need to consider if this is offered? And really, how big does your account need to be for this to make sense?
Creators Mentioned:
Hitha Palepu @hithapalepu
Halley Elefante @thesaltyblonde
Timestamps:
- [0:43] If you like it, like it.
- [2:16] Influencers as investors.
- [6:15] The 200k follower influencer.
- [9:20] Brand partnerships on the side.
- [11:12] Companies and connections and selling to influencers.
- [15:28] Sponsorships in your salary range.
- [18:29] Being the face of the brand.
- [20:33] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Connect with Daniel and jump on winno! (referral link)
Sonia's Lip Service: txt (914) 612-5197 for tips, news & audits
Timestamps:
- [1:56] Instagram introducing subscriptions.
- [5:57] The never ending information.
- [9:16] What is Winno?
- [12:57] What is the business strategy behind the subscriptions?
- [16:54] How often should we be sending messages?
- [20:01] 3 ways to have the most productive income stream.
- [24:07] Being an invisible platform.
- [25:37] Pricing.
- [30:00] Successes for smaller creators.
- [35:33] Where to find Daniel and Winno.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Learn more about Winno:https://winno.app/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Full time Pinterest creator and All Influence Intensive alum, Isabelle Dias joins us to discuss why you should be hopping on Pinterest, her viral experience, and how to manage boundaries as a digital entrepreneur.
Resources:Find Isabelle on Pinterest @IsabelleDias
Find Isabelle on Instagram @IsabelleDias
All Influence Intensive is back for Cohort 6 starting August 11th. Head to theharleyjordan.com/intensive to sign up.
Timestamps:
- [1:17] If you like it, like it.
- [4:18] What made you jump into Pinterest?
- [10:56] Instagram vs Pinterest.
- [12:53] Going viral on Pinterest.
- [15:08] Working with Pinterest managers.
- [22:17] Working on multiple platforms.
- [23:281] Having a team on Pinterest.
- [29:56] Isabelle's niche and the biggest lessons she has learned.
- [39:08] Where to connect with Isabelle.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
What is UGC? Why is it suddenly getting so much hype? Should you become a UGC creator and what types of UGC are people looking for? Harley and Sonia tackle this hot topic from the influencing and creating world. BONUS: Sonia & Harley react to BAD UGC Live (get ready to laugh).
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
Timestamps:
- [0:49] If you like it, like it.
- [2:28] What is UGC?
- [5:43] UGC is not new.
- [8:56] Going local with UGC.
- [10:51] Reacting to UGC pics.
- [20:44] The difficulty of prop styling.
- [23:58] Add this into your package.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Ready or not, a recession is hitting the US. With costs of goods on the rise and margins decreasing for brands and retailers, what can influencers expect as we move into the second half of 2022 and beyond? Sonia and Harley chat about how to be prepared, what to expect and break out recent examples in economic uncertainty regarding Amazon Prime Day and Nordstrom Semi-Annual Sale. Thanks
Timestamps:
- [0:53] If you like it, like it.
- [4:02] Influencer marketing is not recession proof.
- [6:35] Prime Day and Nordstrom's Semi-Annual sale.
- [11:23] Buying from smaller creators.
- [15:44] Conscious consumption.
- [18:21] Is Amazon worth the time?
- [21:55] Does your rate mean less at this point?
- [25:02] Key takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
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Hear it straight from the brand themselves! Shayna Macklin, Director of Strategy + Influencer Marketing at Rainbow Shops joins us to discuss what she looks for in influencers, what she needs creators to stop doing ASAP, and her forecasts for the world of influencer marketing. Whether you are on the brand side or creator side, Shayna is giving us a little sass and a little realism on the current status of this industry.
Resources:
- Check out Rainbow Shops @RainbowShops and find Shayna @ShaynaMack
- Shayna Moretti @shaynaslife
- Creators in the Metaverse Article
- Nike NFT Article
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
Timestamps:
- [0:23] What Shayna looks for in creators.
- [4:24] What stats matter to Shayna.
- [8:29] Reels, views, and likes.
- [12:13] What do you wish creators would stop doing?
- [20:25] What do you love that creators are doing?
- [24:06] Selling on TikTok vs Instagram.
- [29:33] What is on the horizon for the industry?
- [36:22] Fashion historically not paying creators.
- [38:58] As a creator, ask questions.
- [39:46] Takeaways from today's episode.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
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Thousands of brands are looking to enter the influencer marketing space each day with little to no guidance from an expert. Harley interviews Sonia regarding what she has learned and her top tips for brands (and influencers) after nearly a decade of experience strategizing, casting and executing influencer brand campaigns. Goal setting, KPIs, contracts and more - Sonia & Harley break down the must-know information before you launch your next campaign.
Timestamps:
- [1:11] 3 things to consider when starting a campaign.
- [8:29] Big mistakes brands make when scouting.
- [11:26] Setting up a campaign.
- [15:06] What kind of deliverables do you ask for?
- [18:52] What else needs to be included?
- [22:47] Post campaign - what analytics tells you.
- [25:51] Determining if the campaign was successful.
- [31:05] Key takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
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From turnaround times to holiday content to including your kids... when can you raise those rates as a content creator? Let's get spicy and hash it out from both brand and creator perspectives.
Resources:
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
Timestamps:
- [1:17] Two week turnaround time.
- [4:05] Should following size affect turnaround time?
- [8:20] Discounted rates around the holidays.
- [14:10] How MUCH can we upcharge at holidays?
- [19:04] How does credibility affect turnaround time?
- [22:42] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
How niched down is TOO niched down? We know that lifestyle isn't a niche so let's dive into how you can be the complex, multifaceted gal that your audience truly gets while still optimizing for growth & monetization.
Creators Referenced:
@TheSerenaGoh
@Ageorama
Timestamps:
- [0:26] Niche and indicators that you are ready to move out of your niche.
- [4:31] Do your niches intersect? They should.
- [6:30] Hyper-niches make it hard to get partnerships.
- [9:42] How do you find what is adjacent to your niche?
- [16:19] Big takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Video content has been the talk of the town for 2022 and we see no signs of that slowing down. For some, capturing video is still a struggle on a daily basis. In this episode, Harley & Sonia break down their top tips and tricks for Brands and Creators looking to master the art of the moving image.
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
Timestamps:
- [0:22] Video content.
- [3:01] Editing video on Insta.
- [6:44] Editing on TikTok.
- [9:16] What is the biggest complaint about shooting video?
- [12:37] Knowing what type of content to record.
- [17:46] Take B-roll video.
- [22:48] Quick tips.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
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In a modern world, your attention is the most valuable commodity. Which platform will reign supreme? We all have guesses, but you might be shocked by these rankings. We explore how these numbers compare and factors that effect our viewing.
Timestamps:
- [0:32] Social media fighting for our attention.
- [2:24] How is TikTok getting the most hours of views?
- [5:03] TikTok not being accessible for buying.
- [8:05] Instagram discovery and Instagram as a landing page.
- [10:03] Can people still fully pay attention to things?
- [14:52] Instagram shows you things that you mention once.
- [15:38] Content vs ads: how Insta and TikTok do them.
- [18:32] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Will the new Creator Marketplace on Instagram dramatically change the way we use the app? Who is winning with this new update? Instagram, Brands or Creators? Per usual, we're left with more questions than answers - Harley & Sonia dive into the deep end on this new feature and discuss their immediate reactions surrounding this update.
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
Timestamps:
- [1:05] IG's new creator marketplace.
- [1:51] Do people use TikTok's creator marketplace?
- [3:22] Features on IG's marketplace.
- [7:28] It will take three months to get a payment from IG.
- [8:55] Influencer apps.
- [12:09] All in all, this feature is going to create more work for brands.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia has a theory about where instagram is headed and how you should be crafting your sustainable social strategy. We discuss whether you even need a website, how established you should be on each platform, and caveats of selling on social media.
Check out Stan for creators, a one stop link in bio that has cut 90% of my system costs and allows me to sell digital courses & downloads, book meetings, and create sales funnels with ease. Start your free trial now.
Timestamps:
- [0:40] Is Instagram the new website?
- [4:44] You don't need to post every day on another platform.
- [5:41] The 80/20 rule.
- [7:32] TikTok vs Instagram.
- [12:58] The sales side of things.
- [15:29] Big takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The grass is always seems to be greener when it comes to followers, but what are the actual differences between Creators & Brands who have 5K followers and 100K followers? Sonia & Harley chat mindset vs the actuality and break down the barriers around the idea that more followers = a better account.
Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.
Timestamps:
- [1:33] What certain follower counts look like as an influencer and a brand.
- [3:41] When does an influencer become "full time?"
- [5:10] The business side of things.
- [9:00] What having 10k followers looks like.
- [11:44] When can you not see your DMs?
- [15:50] How do big brands handle DMs?
- [16:40] At what point do you need an assistant?
- [20:26] Solopreneurs - hire help.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Trend Alert! Reality TV is casting more and more people that are already creators. Is it their follower count or the skillset? What can we learn from the people that have built their following from reality TV? And how do we create a following that loves us like a reality TV star, without starring in a Netflix series?
Resources:
Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network
Timestamps:
- [1:56] Are influencers becoming the new reality TV stars?
- [4:39] People will know you when you leave reality TV.
- [7:08] Becoming a villain to become memorable and gain partnerships.
- [10:06] Do people love the bad? Or just relate to the normal stuff?
- [17:38] Build your "sitcom" presence.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
New IG updates have landed and we have THOUGHTS. Sonia & Harley dive into the new features (that we didn’t ask for) and advise brands and creators how to best use them ASAP. We chat a big prediction on where IG is going with interactive features on Reels and laugh about how crazy Reels success has become.
Resources:
Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network
Timestamps:
- [1:19] New Instagram features.
- [3:01] Highlights are forever information.
- [7:46] The layout of the new features.
- [9:03] Poll feature on reels.
- [14:23] Would we ask creators to use these features?
- [17:31] Story engagement stickers.
- [20:22] What we see happening with these features.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia and Harley break down how viral views can affect your business as a brand and creator. Should you REALLY be aiming for high views? What happens on your account after? What are the repercussions for your business? And of course, how you can strategize for growth that actually allows you to make more money online.
Resources:
Analyze your Followers to Remove Ghost and Inactive Followers: Fiverr
Timestamps:
- [1:22] Halsey is being forced to go viral.
- [2:32] Consequences of going viral.
- [7:30] The pressure to go viral.
- [14:04] When do we not care if we are growing more?
- [18:32] Focusing on community.
- [20:11] The big takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Bret Shuford and Mandy Emerson, performers turned Instagram Coaches, join us to discuss the behind the scenes of growing a following: pivoting careers after lockdown hit, what they learned about creating viral content vs high quality content, how they handle social issues online, and the things that drive them bonkers in the DMs.
Resources:
Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network
Timestamps:
- [2:31] How did it feel to jump into influencing?
- [4:50] Mandy and social media.
- [8:30] Did Bret have to pivot when beginning influencing?
- [11:04] Viral content vs meaningful content.
- [17:09] Scrolling your niches and reels bonuses.
- [21:46] Learning from mistakes and always moving forward.
- [25:54] The success comes when we own who we are.
- [29:01] Trolls and how to deal with them.
- [38:18] Opening up DMs.
- [44:25] What shocked you the most about growing a following?
- [48:08] Advice on putting your personality out there.
--
Find Bret:IG: @bretshuford / @broadwayhusbands
Website
Find Mandy:IG: @themandyemerson
Website
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Influencer price transparency is on the table this week. From Influencer glassdoor initiatives to reels detailing "brands that work with creators under 10k." We are breaking down the call out culture around brands that don't pay, what the process looks like on an agency level, & what to consider when handling a negative brand interaction.
Resources Mentioned:
Influencer Pay Gap
FYPM
Clara
Timestamps:
- [2:01] Clara and FYPM - these apps offer transparency - but the brand needs to see what is happening.
- [3:37] What happens start to finish with these apps?
- [7:23] Agencies have to take margin out of the budget.
- [11:05] As a creator, what do we give leeway to?
- [14:05] Ask for your worth - don't tell others their worth.
- [19:03] Language is crucial.
- [22:25] Other forms of transparency.
- [26:49] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Tis the season for engagement rates dropping! Before you hit the panic button, join Harley & Sonia as they discuss the evolution of engagement rates, other metrics that are important, and how to stay calm if your engagement rate takes a dip.
Resources:
Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network
Timestamps:
- [0:47] Why is engagement dropping?
- [4:03] Instagram, likes, and stories.
- [8:10] Will shifting engagement affect rates?
- [12:23] TikTok shows the number of shares a video has.
- [16:02] Insta's "see more" button on stories.
- [19:10] When does reach actually matter?
- [22:53] Takeaways.
--
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Darci from @careercoachdarci is back to chat about her zone of genius, negotiating rates. We break down the mindset and strategy involved in confidently pitching yourself, upping those rates, and lying where it counts.
Timestamps:
- [1:20] #1 tip for negotiating a higher pay.
- [4:55] Influencing is like the wild west.
- [8:12] How transparent is too transparent?
- [11:13] How do you ensure brands won't be turned off by a high rate?
- [15:01] How much lying is okay?
--
LINKS:
Follow Darci:
IG: @careercoachdarci
TikTok: @careercoachdarci
Find Harley:
IG: @theharleyjordan
Website: www.theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Darci Smith of @careercoachdarci has joined the chat! We sit down to discuss the moment that it just clicked on TikTok, the business strategy behind her polarizing content, repurposing on Instagram and how she keeps her story views so dang high.
Resources:
Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network
Timestamps:
- [1:35] How did you get into TikTok?
- [4:10] How much do you talk about within a single video?
- [7:21] Tell viewers about the problem.
- [8:34] Who are your people? Instagram or TikTok?
- [12:38] How Darci comes up with ideas.
- [15:18] Authenticity in marketing.
- [19:25] How do you avoid feeling boring when working from home?
- [23:43] Biggest piece of advice for content creators?
--
LINKS:
Follow Darci:
IG: @careercoachdarci
TikTok: @careercoachdarci
Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Find Sonia:
IG: @Sonia.elyss
Website: soniaelyss.com
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
How far are influencers going to portray the perfect life? Join us as we reveal some shocking stories from the influencer industry with tales of purchased followers, fake paparrazi and more. While the industry is evolving to reward people who embrace reality and connect with their audience on NOT having the perfect life, are we moving quickly enough?
Timestamps:
- [0:41] The life of an influencer.
- [2:53] Faking it until you make it.
- [5:00] Does "pretty" still sell?
- [9:25] Gifting influencers, and the money they make.
- [12:55] Working in an "aesthetic" space.
- [16:33] Are the "fake lifestyles" bad?
- [17:52] You don't need aesthetics, you need a thing.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Harley & Sonia are both Millennials but born almost a decade apart, they have unique perspectives on how each age group is using social media. On this episode, the duo discuss and dissect the differences between the consumption and content creation done by Brands & Creators from each era.
Timestamps:
- [1:05] How do Millennials show up on online vs Gen Z?
- [4:02] The content they are posting.
- [7:54] "Curated" vs "casual."
- [10:14] Advertising to Gen Z.
- [12:09] The usage habits between these two generations.
- [16:06] Closing thoughts and takeaways.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Timestamps:
- [0:58] Buying old Instagram accounts.
- [4:03] Instagram using data.
- [6:12] The brand space and Instagram giveaways.
- [10:53] The sales strategy of a brand on Instagram.
- [16:31] What about on the creator side?
- [19:29] Red flags when scouting influencers.
- [22:53] Engagement pods.
- [25:52] The age of the "pretty girl" influencer is dying.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Sonia and Harley take on a hot button subject: Social/Political issues on social media. Should influencers and brands speak up? If they do, what should they consider and expect? Does the "happy little corner of the internet" still exist or should everyone be using their platforms to raise awareness for issues they are passionate about?
Resources:Defy gravity and grab a Flipstik for 20% off with code 'harley' at www.getflipstik.com/harley
Timestamps:
- [2:20] Things feel heavier because of social media.
- [4:40] How you relate to clients and the audience.
- [8:26] Being trauma informed.
- [11:43] Do you have to post for every cause?
- [13:27] Should we be sharing receipts?
- [17:42] Brands jumping on every cause.
- [19:28] Pop culture memes from brands.
- [21:31] Can we have a happy corner of the internet?
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Sonia and Harley walk through recent influencer campaigns and the things that make them cringe, have their eyebrows raising, and what just doesn't make sense - plus a couple tips and tricks for creators looking to monetize under 5k followers.
Timestamps:
- [2:09] At this point, should we be going about pricing differently?
- [3:48] How long do Tiktok trends last?
- [5:38] How do you find brands that are looking for content?
- [8:58] More on budgeting and engagement.
- [11:31] Engagement seems to be going down.
- [12:18] Cost per 1,000 views.
- [18:25] Pricing for stories.
- [20:12] Recipe creation.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
The rise of the discovery call has it its peak post-quarantine. Harley & Sonia discuss when brands should request a call, how influencers can ask the right questions to screen a call and protect their time, what are the benefits of getting on a call vs. keeping it on email? Join us as we dissect this specific form of Influencer and Brand connection.
Resources:Millennial Escape: Check out upcoming workshops: https://calendly.com/harleyyjordann/live-workshop
Timestamps:
- [2:30] Who needs discovery calls and why?
- [6:01] If you are putting yourself out there, it's good to get in front of the team on a call.
- [7:43] Using calls to find selling points.
- [10:20] What might be a red flag moment during a call?
- [12:47] Treat it like a business.
- [16:04] What does the pre-call conversation look like?
- [18:27] In summary.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Get ready for yet another update from our boy, Adam Mosseri. Instagram is beginning to prioritize original content, putting Instagram on a more level playing field with more casual, Tiktok. Sonia and Harley break down the nuances of what original content means, how it relates to tiktok content, and the culture & strategy involved.
Head to @yoursocialteam for recent IG plagiarism events and @thatalliemason for a rundown of why this was problematic.
Timestamps:
- [0:22] Instagram is prioritizing original content - thoughts on this.
- [5:19] "Hack culture."
- [7:22] Growth potential on Insta vs TikTok.
- [9:24] TikTok algorithm and comments.
- [12:20] TikTok and Instagram don't work the same way - you need different strategies.
- [16:19] Is TikTok the place for people who don't want to teach the basics?
- [20:24] Is Instagram dying?
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Harley and Sonia tackle the concept of influencers attending music festivals, is it worth it? We specifically dive in on the drama with REVOLVE Festival this year and how influencers can avoid getting sucked in to the pressure of attending major events.
Krystal Bick:
@krystal_bick
Blaire Eadie:
@blaireadiebee
Timestamps:
- [1:31] Revolve Festival and their controversial deal with influencers.
- [7:39] They charge brands for exposure.
- [8:17] Revolve did not create a safe environment.
- [10:34] The "exposure" is not worth it.
- [12:47] The fashion influencer marketing world.
- [15:45] Is the age of fashion influencer marketing on decline?
- [20:04] Is it worth it for influencers to show up at big events like Coachella?
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Timestamps:
- [0:56] What were you doing before your reels took off?
- [2:46] What are you up to now/what are your goals?
- [4:34] What are the biggest misconception about the influencer industry?
- [6:26] What would you tell someone who wants to go down the same path as you?
- [7:33] What was the highlight of 2021?
- [11:01] Rapid fire questions.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Resources:Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shop
Timestamps:
- [1:41] How Sonia got started in entrepreneurship.
- [4:09] Sonia's first influencer marketing campaign.
- [5:36] That time Instagram shut down Sonia's account.
- [8:34] What saved Sonia during the shutdown.
- [9:54] What made Sonia niche down?
- [12:07] A habit that Sonia adopted that has helped propel her forward.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Sonia and Harley discuss necessary boundaries within your DM's: how should you be looking at these interactions, what is far too much to put on yourself as a creator or brand, and what should the general etiquette actually be via private message.
Timestamps:
- [2:33] Ask yourself before DM-ing: "Would I say this out loud?"
- [6:50] "Can I pick your brain?" - Dealing with this question and setting boundaries.
- [11:58] Giving advice when it wasn't asked for.
- [13:35] Customer service on Instagram.
- [17:16] When is the right time to DM a brand?
- [18:37] The bottom line...
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Sonia and Harley work through their thoughts, feelings and deep concerns about affiliate marketing from the Brand & Creator perspective: when it makes sense (and doesn't), how many is too many (and how long do you give each), and what products actually make SENSE in a commission based model.
Resources:
Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network
Timestamps:
- [1:44] Harley's story about an influencer getting underpaid.
- [3:14] Sonia's story about an influencer charging too much.
- [5:24] Affiliate marketing - the different types.
- [6:31] Adding in a fixed rate for influencers.
- [12:43] How often do we need to be using affiliate links?
- [16:20] You have to be in it for the long haul.
- [20:09] The price of the product - what is the sweet spot for brands and creators?
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
New Instagram Features! Should you care? Will you have to post more? How should you be handling this with your audience? Sonia and Harley break down the FACTS and what we really think about these updates.
Resources:Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shop
Find Allie Mason our resident instagram info source here: https://www.instagram.com/thatalliemason/
Timestamps:
- [1:28] Instagram's new "favorite" feature.
- [3:54] What does this mean for people?
- [6:43] Don't worry about getting on people's favorite list.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.millennialescape.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
If there is any industry that I steer clients away from...it's fashion! Let me break down why this is a problematic industry for influencers and how to handle these interactions in a way that is MUTUALLY BENEFICIAL.
Resources:Millennial Escape: Check out upcoming workshops: https://calendly.com/harleyyjordann/live-workshop
Timestamps:
- [1:19] Fast fashion- the fashion industry doesn't pay creators fairly.
- [3:41] Tips for if a company offers you gifted partnerships.
- [6:08] If you want to be reposted, you need to be wearing a new line.
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.millennialescape.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Sonia Elyss and I dive into the one add-on that pushed my rates from a side hustle to a full time income as a content creator: usage. From whitelisting to fair rates to contracting, you know we have a lot to say here.
Resources:
Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network
Timestamps:
- [1:24] Usage - how can companies use your content?
- [3:22] Creators need to be more careful when signing contracts.
- [9:08] When should ad periods be discussed? Before or after?
- [11:16] What is your go-to pricing?
- [15:40] Whitelisting.
- [18:27] Organic usage - what is it?
- [24:09 Average branded content reach?
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.millennialescape.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Resources:www.upstarterpods.com
Timestamps:
- [2:28] Pricing and whitelisting, and researching companies.
- [6:32] Doing more work? Increase your rates.
- [11:32] Is video content less time consuming or not?
- [15:34] What should a beginner creator charge per video?
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.millennialescape.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Timestamps:
- [2:20] Sonia's thoughts on the Australian regulations.
- [6:06] There is a middle ground for this situation.
- [9:49] There is a lack of respect for influencer marketing.
- [13:46] There is no rule book for when you start as an influencer.
- [15:44] Should influencers unionize?
--
LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.millennialescape.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Sonia Elyss joins the Brand Meet Creator table to build on our niche discussion. Do brands care if you have a strong niche & specialty? Is influencer marketing still cost effective as engagement on all platforms plummets? Sonia spills the deets of how detailed brands should be in their content creator selection as the creator climate changes.
Timestamps:
- [2:10] How do you see influencer marketing changing?
- [4:31] Red flags on the brand side of things.
- [6:53] How can a brand show off a "realness?"
- [8:45] Founders of the brand as the main character.
- [11:43] Bringing influencers in to be the face of the company.
- [16:13] What are you looking for when scouting?
- [22:10] We need to learn how to hone in on our organic, "non-salesperson" sales.
--
LINKS:
Find Harley:
IG: @harleyyjordann
Website: https://www.millennialescape.com/
Find Sonia:
IG: @sonia.elyss
Follow The Brand Meet Creator Podcast:
My complex gal who is dead set on being everything, this one is for YOU! I've gotta break it to you... lifestyle is not a niche and a single word like "fitness" is just NOT enough, honey bee. Let's dive deeper into those details and position you for social media success.
Timestamps:
- [0:29] Niche-ing down.
- [1:29] How and why Harley ended up niche-ing down.
- [3:22] Think about what makes you decide to follow someone.
- [5:56] How do you own your thing?
- [10:17] Why does this matter?
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LINKS:
Find Harley:
IG: @harleyyjordann
Website: https://www.millennialescape.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Sonia Elyss joins the Brand Meet Creator table to discuss what brought iconic millennial brand, Glossier to lay off 80 employees. From unclear mission to open door influencer marketing, we discuss the pivots that were made and how we can avoid their mistakes without our own personal brands.
Timestamps:
- [2:20] What has Sonia been up to recently?
- [3:10] What is happening with Glossier?
- [5:51] What led to Glossier's downfall?
- [9:16] Was their marketing not targeting consumers correctly?
- [11:40] Anyone can hop online and give a viral review - what does this mean for brands and creators?
- [14:32] Long term is better.
- [16:41] Whoever you pick needs to be specialized in that area.
- [18:40] Consistency and community is key.
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LINKS:
Find Harley:
IG: @harleyyjordann
Website: https://www.millennialescape.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
The world of influencer marketing is changing...and fast. We are diving into what 'influencing' looked like in 2020 vs today and how the industries is expected to pivot as we move forward.
Timestamps:
- [0:43] We are in the age of the creator.
- [1:38] What does it take to be a creator? And what is a creator vs an influencer?
- [4:07] Picture content is a LOT of effort.
- [5:23] So what do we as creators do?
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LINKS:
Find Harley:
IG: @harleyyjordann
Website: https://www.millennialescape.com/
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss. A place where we pull back the curtain of what it means to be all-in on social media.
After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves.
Sonia Elyss, a modern marketing consultant with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career.
Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want.
As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space.
So pull up a chair and grab a notebook … it's time to shed some light on this industry.
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LINKS:
Find Harley:
IG: @theharleyjordan
Website: https://www.theharleyjordan.com/
Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183