Sommer School: Recent Episodes
Sommer Poquette
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. Your host and teacher, Sommer Poquette, grew up thinking she would be a teacher, but in 2007 she swapped her chalk for a laptop. With twenty years of marketing and business experience, Sommer is putting her teaching hat back on to bring weekly lessons, stories, advice, special guest teachers, and lots of humor to your earbuds. If you're in business or starting a business, tune in for Sommer School every Monday morning. Sommer School, a podcast brought to you by Keep it Real Social, an award-winning marketing agency.
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.
Sadly, in an effort for companies to contain costs and reduce spending, they slash marketing from their budgets during an economic downturn. Keeping your marketing budget is one of the best tactics you can employ to recession-proof your business. In Lesson 7 of Sommer School, we'll explore historical data and trends, a few personal examples, and how to market strategically when times are tough.Historical examples:https://www.newyorker.com/magazine/2009/04/20/hanging-toughhttps://abcnews.go.com/Business/pizza-survives-recession/story?id=12306684https://www.seattlemet.com/news-and-city-life/2009/02/defying-the-recession-amazoncom
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.
It's time to level up your local search presence. If you want to be found online when people search, I'm giving you the low down on how to make that happen. I will explain how to build trust with Google and the search engines, provide a good search experience for users, and what local listing management services can do for your business. Greater online visibility translates to more business through the door. So please tune in and let me help you with your local SEO domination.
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.
Today's Lesson for Sommer School is all about growing your Facebook reach and engagement for your small business. You'll learn tips on doing this through organic and paid content. We'll dive into the difference between Facebook Ads and Facebook boost posts and which might be right for your small business. Whatever you do, don't give up on Facebook for business. There are ways to grow online, but it will take trial and error.
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.
Welcome to Lesson 2 of Sommer School. Today's lesson is all about claiming your Google Business Profile, what it is, and how to rank higher in the search engines when someone is looking for your product, service, or business. As a bonus lesson, Sommer Poquette provides tips on posting to your Google Business Profile.
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.
Today's lesson is about taking that first step as an entrepreneur and small business owner. Sommer Poquette, host and teacher of the Sommer School, is sharing her story of taking a chance on her dream and turning her idea into a reality. With twenty years of business and marketing experience, Sommer has had her fair share of business ideas and failures, but if you never try, you'll never know.
Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.