How to Rank: Recent Episodes
WEBRIS Agency
A podcast all about SEO. Each week we'll be reviewing the latest search engine optimization strategies to help your website rank higher, get more traffic and increase customers from free Google traffic.
As a law firm, you know how tough it can be to attract quality traffic to your website. But with the right SEO strategies, you can overcome these obstacles and dominate the search engines.
Whether you choose to manage your SEO efforts in-house or collaborate with an agency, after this video, you'll be equipped with the knowledge and tools to drive more traffic, generate more leads, and grow your law firm.
Chapters:
00:00 - Does SEO Still Matter?
00:47 - High Intent Traffic
01:29 - SEO as a Partnership
02:13 - Scalability of Organic Traffic
03:13 - Google as a Primary Channel
04:10 - Challenges for Law Firms
05:00 - Competition in SEO
05:46 - Quality of Agencies
06:37 - Google's Evolving Landscape
11:11 - Four Pillars of Search
11:55 - Foundational SEO
12:44 - Local SEO
13:39 - Content Strategy
14:29 - Backlinks Importance
14:29 - Website Structure
15:20 - Practice Area Pages
16:22 - Specialization in SEO
17:10 - URL Structure Optimization
17:54 - Website Structure and SEO Importance
18:37 - Targeting Locations in SEO
19:20 - Creating Practice Area Pages
20:53 - Social Proof and Results Pages
21:42 - Website Speed and Performance
22:31 - Google Business Profile Optimization
23:18 - Importance of Reviews
24:50 - Local Citations and Links
25:37 - Content Development and the Intent Funnel
26:24 - Types of Content for SEO
29:17 - Keyword Research and Economics of Content
30:39 - Link Acquisition Strategies
34:27 - Tracking and Reporting
35:13 - Execution Options
35:55 - Hiring Help
36:34 - Agency Services
Local Service Ads (LSAs) are a great source of leads for attorneys. However, they can also be a tremendous waste of money. A lot of law firms use LSAs, but can't get them dialed in. They work one day, they don't work the next.
In this video, Ryan and Cesar discuss how lawyers can have success using Google Local Service Ads to drive qualified phone calls to their firm.
Cost: Is your budget working for you?
Lead Quality: Are you attracting the right clients?
Google Business Profile: The secret to unlocking LSA success
Want to work with Ryan and Cesar? Schedule a free law firm consultation: https://webris.org
Key Moments:
00:00 Local Service Ads Overview
01:43 - Differentiation between the LSA profile and Google business profile
02:40 - Cost Comparison: PPC vs. LSAs
04:40 - Volume of phone calls & handle irrelevant calls.
06:08 - Factors Affecting LSAs Performance
08:11 - Creating New Profile for LSAs, effectiveness and challenge
12:27 - Reasons for LSAs Not Working
Implementing the strategies outlined—integrating marketing efforts, optimizing intake processes, crafting clear offers, tracking client journeys, and embracing every inquiry—positions your firm to excel in a competitive legal landscape.
This approach fosters sustainable growth by enhancing client engagement and converting leads into lasting relationships.
00:00 - Marketing in a silo
01:41 - Intake issues
03:51 - Making bad offers
05:16 - Full lifecycle reporting
06:48 - The numbers game mentality
The latest developments in AI from Google are causing quite a stir, especially with their new AI search engine, formerly known as SGE, now simply called AI.
Say goodbye to the old way of searching – a revolution in search results is reshaping the digital landscape, and your law firm needs to adapt to stay ahead.
00:00 - AI search engine and its impact on SEO for law firms.
02:44 - Adapting SEO strategies for search intent
04:27 - Informational vs. transactional searches
09:06 - Evolving search queries and AI personalization
12:05 - Search behaviors and content creation strategies.
16:13 - Adapting SEO strategies for law firms.
17:14 - Reputation-based signals in SEO strategies for law firms.
Over the last 10 years we've compiled data from private surveys and inside client work to deeply understand the personal injury law firm acquisition cycle. In this video, Ryan breaks down the process of which prospects find injury law firms.
Want to work with Ryan? Book a law firm lead generation analysis with Ryan now: https://webris.org/get-started/
It's no secret - as a law firm, you struggle to generate leads through marketing. You've burned thousands on agencies who over promise and under deliver. But what if I told you it's not all the fault of he agency? That you are also at fault for NOT knowing nuances about your market that are standing in your way of growth?
In this video, Ryan breaks down 8 legal marketing statistics that will help you understand WHY your marketing doesn't work, and how you can fix it.
Want to work with Ryan 1 on 1? Book a time to chat: https://webris.org/get-started/
In March of 2024, Google released their latest core update. This update is targeting website's with low quality content, generating with AI or other low quality tactics. We're seeing this update destroy law firm's organic rankings who engaged in these tactics. In this video, Cesar covers what to look for and signs that your law firm's website was penalized.
Need an SEO audit for your law firm? Book a FREE consult here: https://webris.org/get-started/
In this video, Cesar and Ryan dig into reasons why your law firm was unsuccessful in partnering with an SEO agency. We talk about 3 things you should look for when hiring an agency next.
Need help with your law firm's marketing? Let's talk: https://webris.org
Trying to grow your law firm in 2024? You've probably noticed that you've been stagnating. Leads are coming in less and less, the ones that do are not qualified and a waste of your time. What happened? There's an increase in competition around you, more and more law firms are getting into the money making verticals like injury and accidents. So what can you do? Niche. I know you don't want to, but hear me out - this video I cover why (and how) your law firm should niche down in 2024 to grow.
Want to work with us? Find out how: https://webris.org
Reviews are one of the most important ranking factors in Google's Local search. They also provide a ton of trust and credibility for people shopping your law firm against a competitor. In this video, Ryan breaks down 4 strategies to generate more 5 star online reviews for your law firm.
Want us to manage your law firm's marketing? Let's talk: https://webris.org
In this video, Cesar and Ryan discuss 4 reasons why your law firm's SEO is NOT working and how you can get it on track.
Need help with your law firm's SEO? Book a free strategy call here: https://webris.org
As an injury law firm, you operate in one of the most competitive spaces on the internet.
Generating QUALITY leads is increasingly difficult, and increasingly expensive.
Here at WEBRIS, we specialize in helping law firms in competitive markets generate more leads.
We've got TONS of first party data showing what the best sources of leads and cases are for injury firms.
Do you know what that lead source is?
Google - but specifically, the organic "Local Maps Pack".
In this video, Cesar and Ryan break down how your injury law firm can get visibility in this ultra-competitive real estate in Google.
In this episode, Cesar breaks down how Morgan & Morgan uses Search Engine Optimization (SEO) to generate thousands of leads for their law firm (forthepeople.com).
Want us to analyze your law firm's website? Book a FREE lead projection analysis: https://webris.org/
Need more clients? We can help you: https://law.webris.org/
Join Ryan and Cesar Cobo in another episode of Lawyer Up (& To The Right) as they discuss six essential strategies your law firm should implement to improve its ranking for Spanish-based keywords.
Spanish is the fastest-growing secondary language spoken in the United States, and many potential clients and prospects actively search for legal services in Spanish on Google.
If your website isn't available in Spanish, you're missing out on valuable opportunities.
Tune in and don't miss this opportunity to enhance your law firm's online presence.
CHAPTERS
00:00 Introduction
01:11 Do I need a separate website?
04:25 Keeping everything consistent
05:32 HREFLANG
07:04 Metadata
08:43 Keyword research
14:05 Links
14:48 Final thoughts
5 Reasons Your Law Firm's PPC Ads Are NOT Working
Pay Per Click Ads are the FASTEST way for a law firm to generate more inbound leads...but if you're not doing them right, you're going to spend a TON of money with little to show for it.
Join Ryan and Cesar in the latest episode of 'Lawyer Up and to the Right,' where they discuss the five reasons your law firm's pay-per-click ads might not be yielding the desired results. In this informative video, you will gain a comprehensive understanding of common missteps that you may have unknowingly perpetuated. If you're an attorney grappling with the challenge of acquiring more cases, this video is tailor-made for you. Don't miss out!
CHAPTERS
00:00 Introduction
01:18 Reason #1
05:20 Reason #2
09:08 Reason #3
10:00 Reason #4
11:42 Reason #5
13:15 Takeaways/Final Thoughts
Need help with your law firm's marketing and lead generation? Our agency WEBRIS has helped hundreds of law firm's get more leads without breaking the bank. Find out more on our website: https://law.webris.org.
In this video, Ryan will delve into the profound impact of the ever-evolving business landscapes, particularly law firms, and provide insights on how to survive with your business and navigate these changes successfully.
Here we will discover the best ways to market your business despite the constant changes in our world with technological advancements and shifting consumer behaviors and learn more about how search engines play a vital role in scaling up your business and attract massive amounts of clients.
So don’t miss out! Tune in and watch until the end!
CHAPTERS
00:00 Introduction on Your Law Firm's Marketing Agency Is Lying
00:34 What your law firm is facing right now
03:37 Why search engines is the most impactful way for marketing
09:35 How to get visibility in Google Search
12:25 The best areas to focus on
16:47 Final thoughts
7 Reasons Your LSAs Are Not Working
If you're a business owner, you're likely familiar with the effectiveness of Google LSAs in generating more leads for your law firms. However, it's important to acknowledge that LSAs can also bring about various challenges and difficulties.
In this video, join Ryan and Cesar for another episode of Lawyer Up (& To The Right) where they will be discussing reasons behind the lack of success and conversions in your LSAs. Here we'll explore the top seven reasons why your LSAs may not be yielding the desired results and failing to convert.
Tune in until the end, because the Top 1 reason is surely gonna blow your mind up! So without further ado, let's dive right in.
🔥Need help generating more inbound cases for your law firm? Let's talk → https://law.webris.org
CHAPTERS
00:00 Introduction
01:02 Reason #7
01:38 Reason #6
03:35 Reason #5
04:11 Reason #4
04:52 Reason #3
06:42 Reason #2
08:52 Reason #1
10:03 Final Thoughts
Boost Your Law Firm's Rankings With Internal Links
Are you interested in exploring ways to enhance your website even further after implementing on-page optimization, conducting keyword research, and building backlinks? Look no further because we have the perfect solution for you!
Join us in this exciting episode of Lawyer Up, where Ryan Stewart and Cesar Cobo will discuss the significance of internal linking for lawyer websites. Gain valuable insights into the SEO benefits of internal linking and discover how it can improve your website's performance.
So tune in!
🚀Grab a time to chat here: https://law.webris.org/get-started/
PPC For Law Firms: How To Get Results
Are you a law firm struggling to attract clients? Pay-per-click (PPC) ads could be the solution to your problem. With the right strategy and tools using Google Keywords Planner, you can attract more clients and grow your business. So, let's get started!
In this video, Ryan Stewart and Cesar Cobo will show you how to get results with PPC ads specifically tailored for law firms.
Grab a time to chat here: https://law.webris.org/get-started/
CHAPTERS
0:00 Introduction To How to Get Results with Pay-Per-Click Ads (For Law Firms)
1:10 Google Keyword Planner
4:58 Click-Through Rate
12:53 Copy Text
14:15 Local Search Ad
E-E-A-T ... does it really impact your rankings in Google? Or is it just another PR scheme to get SEOs chasing their own tails?
First, let's define what it means...
E - Experience
E - Expertise
A - Authority
T - Trustworthiness
This has been around since 2014, but it's becoming a larger topic in the SEO community due to the influx of content, specifically AI generated content.
TL;DW - yes, EEAT matters. In fact, reviewing your law firm's website to ensure you're truly demonstrating to Google that you ARE an expert in the legal space is likely the difference between your current rankings, and first page rankings.
In this episode, Cesar and Ryan discuss the importance of EEAT for law firms and some simple tips to ensure your website is properly communicating your expertise.
Welcome to our latest podcast episode on Facebook and Facebook Ads for Law Firms. In this episode, we dive deep into the world of Facebook and how it can be leveraged to boost the online presence of law firms.
For today's episode, Cesar Cobo and Ryan Stewart will discuss the various ways in which Facebook Ads can be used to target potential clients and reach out to the right audience.
Grab a time to chat here: https://law.webris.org/get-started/
Is your law firm's website picking up more traffic, but not leads?
This is actually a pretty common issue we see with law firm clients, with a simple fix....
...Focus on improving your "bottom funnel" content.
An example of "bottom funnel" content would be your practice area pages (or location pages).
This content maps to people who are in market, directly seeking the services you provide.
It's likely you already know this - pretty much every SEO firm worth their salt will recommend you build these pages.
But you operate in one of the most competitive spaces on the internet...the devil is in the details.
It's not enough to just create a bunch of content and expect it to rank.
Your practice area pages need to follow a very specific formula in order to rank.
In this week's episode of Lawyer Up! (& To The Right), we review examples of law firm's who have mastered the art of "practice area" pages and because of it, are ranking for highly sought after "bottom funnel" keywords.
In today's world, the integration of technology has become a necessity for businesses to level up. AI is transforming the way law firms approach SEO. By using AI to analyze data, develop insights, and make predictions, law firms can optimize their SEO strategy to improve their search engine rankings and attract more clients.
In this video, Cesar Cobo and Ryan Stewart will share their insights on how AI is impacting law firms' SEO strategies.
Grab a time to chat here: https://law.webris.org/get-started/
A live web audit is a comprehensive analysis of a website's performance and user experience conducted in real-time.
In this video, Cesar Cobo and Ryan Stewart, will take us through a live web analysis, where they will be assessing various aspects of the website, including its design, functionality, content, and accessibility.
Grab a time to chat here: https://law.webris.org/get-started/
Welcome to this episode of Lawyer Up (& To The Right)! If you're looking to take your law practice to the next level, you won't want to miss this informative guide to the best strategies for growing your client base. The WEBRIS agency has scoured the internet to bring you 8 of the most effective marketing techniques used by top lawyers today, including tactics for boosting your online visibility, reaching new audiences, and making a lasting impression.
Don't wait – watch this video now and learn how to attract more clients, close more deals, and build a thriving law practice.
Grab a time to chat here: https://law.webris.org/get-started/
Welcome to the Lawyer Up (& To The Right) show! Each week Ryan Stewart and Cesar Cobo will bring you the latest marketing and client acquisition strategies for law firms.
"Faceted navigation" refers to how Ecommerce websites allow visitors to filter and sort results based on product attributes.
From an SEO point of view, notice how when you select a different option, the URL changes. If you do the math, you could end up with millions of URLs that don't add much value to searchers - this can present a major challenge for SEOs:
- These URLs can create duplicate content, a simple filter change can keep all page elements the same
- These URLs can eat up crawl budget, especially on large Ecommerce sites
In this episode of "How to Rank", Cesar discusses the best options to deal with faceted search, navigation and the SEO challenges they present.
This week's episode takes a look at a Miami immigration attorney specializing in deportation and green cards. We use our 3 part framework to identify areas of opportunity, issues, roadblocks and strategies that will help this website rank for highly competitive legal queries.