How to Deliver Outstanding Events that Creates Engagement and Memorable Experiences: Recent Episodes

Stephen Handisides

Stephen gets up close and personal with events and marketing experts around the world to uncover their secret sauce to creating spectacular memorable events and experiences.

How businesses today are looking to enhance engagement, education and conversion by supporting their in-person events and marketing efforts online.

How different industries such as healthcare, education, government, sports, tourism, retail are using technology to achieve scale and profitability alongside their in-person events.

How associations can increase their memberships and revenue opportunities with sponsors by driving engagement in and around their events.

Free tools and resources that are available to events organizers that can help automate their hybrid events to give everyone involved a seamless, stress free experience.

This Podcast series is brought to you by V-Unite Virtual Experiences.

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Desiree Dolecki, CMP, is the director of conferences & events for the Association for Manufacturing Excellence, a 501(c)3 with a mission to inspire a commitment to enterprise excellence through experiential learning by bringing people together to share, learn and grow. In this role she creates event environments that foster learning for both virtual and in person audiences.  

During her 20+ year career she has worked as an event professional in both the corporate and non-profit sectors. Before joining AME, Desiree was the director of meeting planning at WJ Weiser & Associates, an association management company, planning and executing medial meetings. Prior to that, she was an event manager with Walgreens for over 14 years, where she led a team who aligned event management and planning to corporate strategy and initiatives.  Desiree obtained her bachelor’s degree in advertising and design and is an eternal student, continuing to earn certificates and designations in her field that support the passion of her work.      

She is married, has one daughter, and currently resides in Crystal Lake, Illinois. Her interests include traveling, spending time with family and volunteering at the local food pantry.

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Stefanie Ramirez became the Senior Director of Corporate Events & Employee Experience for NBCUniversal Telemundo Enterprises in September of 2019. 

Prior to serving as the Senior Director of Corporate Events & Employee Experience, Stefanie served as the Manager of Events and Talent Relations for Telemundo Communications Group LLC (NBCUniversal Telemundo Enterprises’ corporate predecessor).  In this role, she also conceptualized, developed, and executed all of the Telemundo television network’s events, which included managing all of the logistical efforts related to the event execution, negotiating service agreements with vendors supporting the event, and coordinating internal (e.g., audiovisual, marketing, sales, and publicity departments) and external (e.g., third-party vendors) stakeholder’s contributions.  In addition, she coordinated all talent-related promotional and cross-promotional activities, public appearances, and arranged for the talents’ participation in such activities, including servicing their travel and glam needs from a logistical perspective.

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Phillip Di Bella is a Director at the Di Bella Group of Companies

Phillip Di Bella is a highly respected business entrepreneur with a unique ability to visualise and commercialise what many others never see.  Though initially known for the establishment of Di Bella Coffee, which became Australia’s largest speciality coffee company, Phillip’s entrepreneurial spirit has brought success to other businesses such as International Coffee Traders, Abbotsford Road Specialty Coffee in New York, and more recently The Coffee Commune.

Not satisfied with simply focusing on building his own successful businesses, Phillip has dedicated much time to supporting the growth and development of other businesses.  Often referred to as an “Entrepreneur in Residence”, Phillip regularly lends his strategic thinking to businesses such as BDO Consulting, helping their clients overcome challenges, see new opportunities, and then supporting the commercialisation of these solutions.

Phillip has further extended his commitment to the coaching and mentoring of other businesses through the establishment of The Coffee Commune - a business dedicated to the long term development,  sustainability and success of the broader coffee industry for all participants. Through The Coffee Commune Phillip enthusiastically shares his experience and knowledge of the coffee industry and continues his passion for encouraging improvement and inspiration in others.

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Leslie is the Founder and CEO of Open Audience. He is an audience engagement specialist, who started the company in 2015 with a vision of making boring meetings more engaging. Before founding Open Audience, Leslie enjoyed a 26-year career with AstraZeneca, where he held many senior leadership roles around the world. Since establishing Open Audience, Leslie has delivered events and projects in-person, hybrid and virtually for the majority of the top 20 global healthcare organisations, across 6 continents.

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Nadja is an accomplished scientific and conference professional with 20+ years of international experience in private, government and the non-profit sector of established and start-up organisations. She studied Medical Laboratory Science in Auckland, NZ then travelled abroad to London with the intention of moving into diagnostic sales.  With some valuable laboratory and sales experience under her belt, she then transferred to Lugano, Switzerland in 1997 and took a 2-year sabbatical to perfect her Italian, before settling into a role of medical marketing at Actamed Services for the next 8 years.  Her studies in Diagnostic Microbiology enabled her transition seamlessly into Medical Association Conferencing with the European Academy of Dermatology and Venereology in 2010. During her 8 years with the Academy, she successfully led the Scientific Department and oversaw the implementation of the new scientific programme format. Her proudest moment was seeing numbers of delegates hit a record 13,000 during her last conference there. Currently she is an integral member of the Conference and Events team at Auckland University of Technology, NZ and has led a variety of International and Trans-Tasman Conferences, as well as the highly profiled ‘APEC Voices of the Future’ event during APEC Leaders week. She is also keen on helping others progress within the industry and has recently participated in both the NZ Events Association (NZEA) and Women in Events mentorship programmes. COVID-19 certainly hasn’t stopped her! Her interest in new technologies and their applications has now shifted to virtual conferencing and the various video conferencing platforms that make online events more interactive.

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Emily is a passionate events’ creator with over 10 years of extensive events production and management experience. Em brings great ideas to life through stunning experiences. I explore the connections people make through interaction with places and people, with a focus on creating events and experiences. Currently, I lead the Creative HQ events' team in Wellington, New Zealand, which includes my role as Festival Director for the Mindset of Design festival. Previously, I led the development of New Zealand's first DevOps Conference. I also grew the annual events' programme and led the evolution of employee onboarding and workplace experience at BNZ Digital.

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Kent Jenkins is the CEO and Founder of Sportzplanet. Sportzplanet is Asia's most dynamic sports advisory. They producing the most amazing and creative marketplace programs helping sporting organisations connect and engage in Asia.

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Nadine Jones is the Founder and Managing Director of Rhino Events Group.The Rhino Events Group is Start to End Event Management company that can handle all facets of your event. In line with your vision, they create a detailed plan and execute your event with confidence and professionalism.

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It's never too late to improve your cash flow methods and incorporate new tax planning methods. However, now with the detrimental impact of Covid-19, what should you be doing to manage your aesthetic practice and to better prepare your finances?

Get all the latest money insights in this episode featuring Financial Advisor, Marc Lion of Mazars Group and our host, Stephen Handisides. You may also check out this digital article for more details on this conversation.

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Learn how the best are approaching hair restoration with an innovative and complete approach that is not only of massive benefit to their clients but also ways to best harness your business growth during the covid-19 pandemic.

Leading hair restoration expert Cynthia Rager, President and COO of SmartGraft, chats with MyFaceMyBody CEO Stephen Handisides in this podcast, all about their complete approach to hair restoration and how their business has accelerated during the covid crises and how you can too.

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What do you get when you take a dedicated team that share the same vision and you add in some amazing new technology and a thirst for industry leading innovation?

An amazing team of leaders, that drive each other forward, have a huge impact in the industry and make many peoples lives better.

In this podcast we have a great chat with Lacee Naik (VP – PR & Marketing) and Ashley Guidaced (Marketing Manager, PR & Events manager) from Sciton who are not only leading the aesthetic industry as one of the pioneer companies of new technology and innovation, but are also about to release another amazing product to our industry.

Find out all about their business growth, what makes them such an amazing team and their gold nuggets that you can use in your own clinic relaunch and growth in the months ahead.

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"Innovation is crucial at all times, but none more so important that right night in the global crisis facing our amazing industry.

One of the companies leading the aesthetic industries in innovation is Astanza in the USA and in this podcast, we speak with Vice President of Marketing Brian Hasenbauer about how their company innovates, how they market themselves and how you too, can step forward and create a level of authority in your own aesthetic business to ensure success into the future. "

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"Having a solid understanding of your financials is always important in business, but never as vital as right now with the current health pandemic gripping the world.

Michael Berry, the CEO of MSF Companies is the complete financial package that any aspiring or leading aesthetic or medical practitioner needs in their team.

From designing cashflow strategies and tax minimisation, to investment and ensuring all avenues of personal and business wealth is protected and maximised, is Michael and his teams forte.

In this podcast we discuss some of the challenges in the marketplace right now, along with how you and your family and team can best navigate these challenging times. "

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How will a focus on innovation help grow your business? No one knows this better than Aneeesh Patel who is the Executive Director for Strategic Marketing at Evolus. He talks about how understanding the pinpoints for customers with doing business and looking at what the journey is like for the consumer will result in a more delightful and achievable customer experience.

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Reach out to your patients. Retain them and start gaining revenue even while doors may be closed. Time is of the essence. In this podcast, Dr Rich Castellano, founder of Image Lift Cosmetic Surgery, shows how to successfully turn your business around.

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Right now there is a huge amount of change, a lot of challenges and many unknowns around our industry.

But as with all chaos and problems within industries, there is always a pathway to success. A clear way of achieving forward momentum through tough times.

As the saying goes… Success leaves clues.

So what are those success tips? What are the strategies you need to be completing right now?

Join global aesthetic business leaders, Stephen Handisides and Jason Pilgrim as they clearly outline the 3 “Must Do’s” that you need to be completing right now in your aesthetic and medical business, if you want to see more success right now.

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Our host, Stephen Handisides, speaks with Senior Financial Advisor, Mike Berry, on how to generate revenue right now for your aesthetic practice during the COVID-19 global pandemic.

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Our host, Paula Di Marco Young, speaks with Dr. Rich Castellano in this three part series on how to generate revenue right now for your aesthetic practice during the COVID-19 global pandemic.

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Our host, Paula Di Marco Young, speaks with Dr. Rich Castellano in this three part series on how to generate revenue right now for your aesthetic practice during the COVID-19 global pandemic.

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Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

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Ryan Miller, CEO of Etna Interactive - a seasoned web marketer, search engine optimization expert, medical marketing specialist and serial entrepreneur.

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"For more than 20 years, Erin has had a distinguished corporate career in various consumer product categories including facial plastic surgery, cosmetic dentistry, food & beverage. Additionally, she also advises clients in other industries including construction, medical 3D printing, and software.

Erin earned her Bachelor’s in Political Science and MBA from the University of Central Florida. She also graduated with Business Certificates in both Entrepreneurship and Executive Leadership for Healthcare Professionals from Cornell University. Most noteworthy, Erin is a certified Executive Coach and has earned continuing education certificates from the Institute of Coaching at Harvard University."

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"Find out the best steps to financially set up your aesthetic practice from our finance experts, MSF Companies.

The MSF Companies are honored to support a client list comprising of the top 5% of Plastic Surgeons, Dermatologists, Aesthetic Professionals and Entrepreneurs worldwide. Michael offers his clients over 18 years experience in the financial services arena, bringing together competence and specialists in insurance, asset protection, tax reduction, executive benefits, asset allocation and comprehensive financial planning strategies. We'll arrange your board of advisors, monitor performance, and make your plans surprisingly simple and cost effective.

In 2009, the National Association of Insurance and Financial Advisors (NAIFA) which represents over 200,000 advisors nationally, awarded Michael its prestigious ""Four Under Forty"" award as a top advisor. Michael is also the recipient of the Ann Liston award for excellence in ethical standards and multiple-times recipient of the coveted National Quality Award (NQA). For a complete list of accolades and resume, please visit www.msfcompanies.com"

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Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

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"Learn how to create a simple and effective 90 Day Strategic Plan for your practice

For more than 20 years, Erin has had a distinguished corporate career in various consumer product categories including facial plastic surgery, cosmetic dentistry, food & beverage. Additionally, she also advises clients in other industries including construction, medical 3D printing, and software.

Erin earned her Bachelor’s in Political Science and MBA from the University of Central Florida. She also graduated with Business Certificates in both Entrepreneurship and Executive Leadership for Healthcare Professionals from Cornell University. Most noteworthy, Erin is a certified Executive Coach and has earned continuing education certificates from the Institute of Coaching at Harvard University."

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"Are you retirement ready? MSF Companies informs us on the best ways to start preparing for retirement today.

The MSF Companies are honored to support a client list comprising of the top 5% of Plastic Surgeons, Dermatologists, Aesthetic Professionals and Entrepreneurs worldwide. Michael offers his clients over 18 years experience in the financial services arena, bringing together competence and specialists in insurance, asset protection, tax reduction, executive benefits, asset allocation and comprehensive financial planning strategies. We'll arrange your board of advisors, monitor performance, and make your plans surprisingly simple and cost effective.

In 2009, the National Association of Insurance and Financial Advisors (NAIFA) which represents over 200,000 advisors nationally, awarded Michael its prestigious ""Four Under Forty"" award as a top advisor. Michael is also the recipient of the Ann Liston award for excellence in ethical standards and multiple-times recipient of the coveted National Quality Award (NQA). For a complete list of accolades and resume, please visit www.msfcompanies.com"

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Ryan Miller, CEO of Etna Interactive - a seasoned web marketer, search engine optimization expert, medical marketing specialist and serial entrepreneur.

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Erin tells us the number one reason why strategic plans fail and the steps you can take to make your plans a success.

For more than 20 years, Erin has had a distinguished corporate career in various consumer product categories including facial plastic surgery, cosmetic dentistry, food & beverage. Additionally, she also advises clients in other industries including construction, medical 3D printing, and software.

Erin earned her Bachelor’s in Political Science and MBA from the University of Central Florida. She also graduated with Business Certificates in both Entrepreneurship and Executive Leadership for Healthcare Professionals from Cornell University. Most noteworthy, Erin is a certified Executive Coach and has earned continuing education certificates from the Institute of Coaching at Harvard University.

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The MSF Companies are honored to support a client list comprising of the top 5% of Plastic Surgeons, Dermatologists, Aesthetic Professionals and Entrepreneurs worldwide. Michael Berry offers his clients over 18 years experience in the financial services arena, bringing together competence and specialists in insurance, asset protection, tax reduction, executive benefits, asset allocation and comprehensive financial planning strategies. We'll arrange your board of advisors, monitor performance, and make your plans surprisingly simple and cost effective.

In 2009, the National Association of Insurance and Financial Advisors (NAIFA) which represents over 200,000 advisors nationally, awarded Michael its prestigious ""Four Under Forty"" award as a top advisor. Michael is also the recipient of the Ann Liston award for excellence in ethical standards and multiple-times recipient of the coveted National Quality Award (NQA). For a complete list of accolades and resume, please visit www.msfcompanies.com

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Marie gives us an inside look into building a successful medspa. Tips include having a practice of value, how to create a successful exit strategy, what treatments to offer, the challenges you may face and more.

Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

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Get the insider tips from Dr Varun Sharma or ‘Dr V’ on how to set up an aesthetic clinic.

Dr Varun Sharma or 'Dr V' as he is known by his clients is a Cosmetic Physician with a special interest in Liposuction. With many years of injectable experience, within 18 months Dr V has managed to set up his flagship clinic ‘Skin Rejuvenate’ which has grown at a phenomenal rate to dominate the West Australian cosmetic injectables market. He is a firm believer in a patient focused approach whereby the patient’s needs are centre stage. With a useful background in mental health, Dr V’s staff are all trained and proficient in anxiety management, ensuring that both clients who are brand new to the world of cosmetics as well as seasoned veterans are given a seamless experience.

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Marie and Stephen give you some helpful tips to increase your word of mouth by obtaining loyal customers.

Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

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On this episode, Stephen and Marie talk about various ways to increase your customer conversions.

Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

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Paula Di Marco Young is the Director of Public Relations and Marketing for Young Medical Spa® with two locations in eastern Pennsylvania. She received the "Aesthetic Nurse of The Year" Award at the 2016 The Aesthetic Awards™ and a "Top 10 Nurses" Award from the 2016 Aesthetic Everything Awards.

Paula's podcast "It's a Young Thing" is the Official Podcast of the Living Sage Plastic Surgery Network (PSN) available on the Apple TV App which is a proficient, content-driven on-demand television channel for the medical aesthetic industry. Her podcast is also available on YouTube, iHeartRadio, iTunes, SoundCloud, Spotify, Google Play, Spreaker, Stitcher, TuneIn and Tumblr.

"It's a Young Thing" discusses the most common questions from patients on aesthetic procedures, misconceptions, and new technological advancements in a language the patient can understand. Additionally, her guests include prominent professionals in their field of medicine and overall health and wellness to help people feel their best self.

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On this episode, Marie and Stephen discuss how to achieve those 5-star customers and what implications this can mean to your practice in terms of revenue growth and brand awareness.

Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

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Bad customer reviews, no matter how few, can have a tremendous voice on their experience and shouldn't be overlooked. Stephen and Marie touch on the best way to handle negative situations and turn them into a positive outcome.

Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

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Finding and training a great team can be a challenge all practice owners face. Stephen and Marie speak about creating an empowered team and the impact this can have on your patient's overall customer experience.

Marie, CEO of La Jolla Cosmetic Surgery Centre & Medical Spa and creator of RealPatientRatings, is known for her dedication to creating great patient experiences that strengthen and grow aesthetic practices.

With over 30 years of collective Customer Service, Practice Management, Sales & Marketing experience within Aesthetics and Healthcare, The Medical Business Academy was designed to help healthcare professionals, aesthetic practices, beauty and medispas to identify and maximize their true business potential.

The MBA, powered by MyFaceMyBody the internationally recognized global aesthetic awards program, was created by founder Stephen Handisides to enable practice owners to manage, measure and monitor staff performances, improve workflows and identify key areas of opportunity for growth within their business. Through our comprehensive Mystery Shopping experiences, interactive E-Learning modules, business workshops, business mentorship and diamond Accreditation we’ve driven huge growth not only in profits, but financial freedom.