Marketing Mistakes (And How To Avoid Them): Recent Episodes
Hollywood Branded
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics.
With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketingPhillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum.
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In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing.
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In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.
Check out some of the past episodes we’ve covered on this topic:
Ep 26: The Risks And Costs Of Social Influencer MarketingEP 20: Cracking 15 Steps For Celebrity Influencer Buy In
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
- Influencer Marketing Case Study: Hotel Resort
- PartnershipWhy Brands Can Benefit From Micro
- Influencer PartnershipsInfluencer Marketing School:
- Become A Certified Influencer Marketer
- Why Influencers Are Leaving Snapchat for Instagram
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In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. Check here for some notes
Hollywood Branded Refresher EpisodesCheck out some of the past interviews below:
- EP 80: Product Placement Trade Out Opportunities in Hollywood TV and Film
- EP 76: Cannabis and Product Placement Content Marketing Partnerships
- EP 74: Product Placement Versus Brand Integration
You can check out our playlist here
Hollywood Branded Content Marketing BlogThe following content marketing blog below provide even more insights.
- Top Brand Partnerships With Ralph Breaks The Internet
- How To #29: How Much Does Product Placement Cost
- Promotional Products And Their Impact On Your Brand
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In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow.
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In this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you.
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In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.
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In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drive
solutions for clients across the world.
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In this episode, Stacy and Helen discussed about the transformative power of public relations in driving mission-driven brands forward, and the importance of crafting powerful narratives and employing data-driven strategies to expand a brand’s digital footprint.
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In this episode, Stacy and Gary discussed the intricacies of effective workplace communication and its impact on organizational success, common communication challenges in the workplace and strategies to overcome them.
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In this episode, Stacy and Ashley talk deep into the intricacies of leveraging social tools and platforms for effective event marketing and customer expansion.
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In this episode, Stacy and Armando talk about the world of marketing and what social media strategies to take for driving profitable growth and improving customer experiences.
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In this episode, Stacy and Chad chat about practical tips for turning startups into success through strategic planning. Learn more
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In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers! Learn More >
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In our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product placement in the United States.
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In this episode, Stacy Jones provides more information about the legal rules of product placement in the United States.
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In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.
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In this episode, Stacy and Jarrold chat about the strength and value of building the right website for your brand.
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In this episode, Stacy uncovers the secrets behind how influencers work their magic to turn social media popularity into real earnings. Join us as we demystify the strategies—from brand collaborations to affiliate marketing—that influencers use to transform online presence into a thriving business.
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In this episode, Stacy and, Philip chat about how B2B organizations can better brand themselves, and what the typical challenges to overcome. Learn what works from Phil’s perspective, what should be avoided, and how some businesses miss the mark.
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In this episode, Stacy unveils the crafted strategies that allow luxury brands to seamlessly integrate with entertainment content and celebrities, creating a winning formula for success
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In this episode, Robin and Stacy chat about innovative and effective marketing and branding strategies.
About Robyn EaglesRobyn is the principal strategist of GTMSC, a go-to-market strategy and communications firm specializing in helping businesses grow through strategic consulting and communications. With 24 years of marketing expertise, Robyn has led Innovation Marketing at Acura and Communications and PR at Honda and Kelly Blue Block, Head of Communications and Marketing at Skyrsye, and lived agency life at Fleishman–Hillard managing various entertainment and technology accounts including Seagate, Mitsubishi, and Sony Entertainment.
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In this episode, Stacy and Chris talk about how businesses can maximize their marketing budgets to create campaigns that are impactful.
About Chris KnockChris is the Founder and CEO of Gallant, a strategy and design studio dedicated to building brands for a better world. With over 10 years of digital expertise, Chris is known for using strategic planning and design principles to transform brands for startups and small businesses. He’s led the development of nationally recognized campaigns for iconic brands and nonprofits, including Ace Hardware, Hyatt Hotels, Lowe’s Home Improvement, and The Christopher and Dana Reeve Foundation. As a frequent speaker at the University of Texas, Austin, and author of “ The Practical Pocket Guide to Account Planning”, Chris actively shares his vision on how to craft brand strategies to drive positive change.
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In this episode, Stacy and Darren share about the 5 pillars of successful brand implementation planning and the power of well-defined brand plan.
About Darren HorwitzDarren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build, and manage brand change. With over 20 years of experience in branding, advertising and television production, Darren has a proven track record of delivering measurable results in brand optimization. His resume includes an early career working in entertainment at Geraldo, Montel Williams and HBO Cinemax, before moving over to the agency worlds of McCann-Erickson, Interbrand and FutureBrand.With a brand implementation process built to focus on efficiency and optimization, Darren builds client plans and management models from any starting point.
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In this episode, Stacy and Pete chat about how to combine human creativity and curiosity with leading-edge analytics and technology to pave the way for growth. https://hollywoodbranded.com/leading-edge-analytics-and-technology
About Pete SenaPete is the founder of Digital Surgeons, a creative consultancy that helps brands spark and design new opportunities for growth. With nearly 20 years of branding experience, he has led cross-functional teams delivering innovative, bottom-line-boosting activations and multi-channel programs for startups to Fortune 500 companies. Pete firmly believes that experiences build relationships, and relationships build brands. In 2018, he founded ThinkFWD, a forward-obsessed community that empowers leaders forworld-class innovation. His dedication to cultivating and connecting business innovators led him to provide practical education, engaging events, and invaluable toolkits to drive significant progress in people's careers.Pete's exceptional team and innovative thinking have made a lasting impact on some of the world's leading companies, including Microsoft, PepsiCo, Google, Hershey, and more. His expertise in design, technology, and consumer behavior enables him to bring distinct recognition, driving positive change and increasing business value. He's an inspiration, motivating individuals to achieve meaningful progressin their personal and professional live
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In this episode, Stacy and Joel dive into how you can leverage LinkedIn to grow your personal brand.
About Joel FreundJoel is the Founder and CEO of Fluex Media, a marketing agency with a focus on building personal brands for B2B executives. As an entrepreneur, Joel currently manages some of the largest personal brands on LinkedIn, helping executives maximize their brand visibility and increase their sales leads. His dedication has earned him recognition in leading industry publications such as Forbes, Entrepreneur, PR After Hours, and more.
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In this episode, Stacy and Adam chat about successful marketing strategies for video gaming and effective ways for consumers and fans to connect with iconic brands through compelling content and data-driven insights.
About Adam Kraus
Adam is the founder of Miniboss Solutions, a marketing consultancy firm specializing in the gaming and entertainment industries. With nearly two decades of experience, Adam is a veteran in the gaming landscape, having worked with distinguished publishers like Striking Distance Studios, Capcom, 2K, Microsoft Xbox, and more.
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In this episode, Stacy and Howard dive into the world of livestreaming hybrid events and share their experiences, insights, and recommendations for tackling these challenges effectively.
About Howard ZalesHoward is the President of Viridity Entertainment Services, where they specialize in delivering professional-standard live streams and remote productions for a wide range of clients. With over 25 years of experience as a camera operator, Howard has worked on some of the most iconic sports events and high-pressure productions, including Super Bowls, Olympic Games, and Wrestlemania PPVs. Howard has been at the forefront of delivering broadcast-quality live streams and remote recording, creating seamless and engaging experiences for audiences worldwide. His expertise and dedication haveeven earned him a with the prestigious recognition of an Emmy award.Howard's passion for mentoring the next generation of television sports freelancers is equally impressive. He has created "The Broadcast Sports Course," a proprietary training and mentorship program that helps aspiring technicians kickstart successful freelance careers in the industry.
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In this episode, Stacy and Jeff dive into the profound impact of storytelling and discuss strategies to assist experts and professional advisors in effectively conveying their messages to achieve tangible outcomes in their businesses and personal lives. https://hollywoodbranded.com/podcast/storytelling-for%20impact-and-influence
Jeff Bartsch:Jeff is the founder of Story Greenlight, a company that empowers experts and professional advisors to enhance their messages and achieve impactful results in their business and personal lives through the transformative power of storytelling. With over 20 years of experience in the entertainment industry and online business, Jeff has made a lasting impression on the storytelling landscape. His expertise has influenced content creation for renowned entities such as ABC, NBC, Universal, Disney, Apple, and manyothers. Jeff's insights on storytelling have garnered attention from esteemed publications like Time Magazine, USA Today, and the Associated Press. His perspectives on the profound influence of storytelling on consumers' lives have resonated with readers worldwide. Through Story Greenlight, Jeff and his team are revolutionizing how experts and professional advisors share their stories. Believing that everyone possesses the potential for impactful storytelling, Jeff encourages individuals to amplify their voices, expand their client reach, and leave a lasting legacy.
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In this episode, Stacy and John chat about how to have your business position itself as an expert and stand out in a crowded marketplace.
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In this episode, Stacy and Joseph chat about how to lead with SEO strategy before optimizing your website so that you guarantee success versus accidentally losing your digital status. We’ll learn what works from Joseph perspective, what should be avoided, and how some businesses miss the mark.
About Joseph DeVita Joseph is one of the Managing Partners at Moving Traffic Media, an internet marketing agency focused on search marketing, social media, and display advertising. Joe has spent over twenty years working to revolutionize digital marketing and driving business growth and oversees operations, with his expertise stemming from a decade at SapientRazorfish, working with renowned clients like Marriott Hotels and various Fortune 500 companies.
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In this episode, Stacy and Raul talk about strategies for achieving profitable growth and how to transform your business into a scalable machine.
About Raul Hernandez Ochoa
Raul is the founder and CEO of Do Good Work, a consulting practice that helps independent digital businesses achieve profitable growth. With extensive experience as a digital growth strategist and entrepreneur, Raul is known for helping businesses achieve profitable growth and make a meaningful impact. Raul has tripled the growth of digital businesses, generated millions in revenue, and designed high-performing marketing and sales teams. He has been responsible for driving $50 million in sales and overseeing $25 million in ad spend, and has trained thousands of entrepreneurs through private programs and live events. Raul is also a published author and a sought-after public speaker, sharing his insights and strategies for success.
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In this episode, Stacy and Simon chat about how to leverage the power of podcasting and establish networking opportunities for both talent and employers. https://hollywoodbranded.com/proven-strategies-for-building-connection-through-podcastingAbout Simon:Simon is the Chief Marketing Officer of BC Jobs – a leading job board connecting employers with top talent in various industries. With over 10 years of experience in global marketing, Simon has built a successful career in guiding several B2B organizations on how to leverage the power of podcasts and LinkedIn to establish themselves as thought leaders in their respective industries. As an individual committed to personal growth and empowerment, Simon has continuously shared his knowledge, insights, and enthusiasm with his communities. With a passion for podcasting, he has created two captivating podcasts - Marketing on Mars and Innovators Podcast – that have collectively garnered over an astonishing 750K views. His latest podcast, "Mom," has gained considerable attention, accumulating over 500K views in just 12 months. Simon has proven himself as a master networker as he organizes in-person and online happy hours to unite over 1,000 CXOs, founders, tech professionals, and LinkedIn creators, to meet and collaborate for the future.
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In this episode, Stacy and Jim about buyer personas’ impact on driving highly effective buying strategies.
About Jim Kraus Jim is the President of Buyer Persona Institute, a leading market research and consulting firm. With multiple decades of experience, Jim is an expert in understanding customers and their buying behaviors.Jim leads the development and implementation of their proprietary buyer persona framework, the 5 Rings of Buying Insight to help businesses optimize their marketing and sales strategies by leveraging buyer personas.
Actively engaging with his audience through his blog and newsletter, The Buyer Persona Buzz, Jim is also a sought-after podcast guest and speaker. He is currently collaborating with Adelle Revella, on the second edition of the book, Buyer Personas, to expand awareness and enhance understanding of effective buying strategies
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In this episode, Stacy and Franco talk about the importance of homeownership and what steps to take to achieve affordable housing.
About Franco Perez Franco is the founder and president of Franco Mobile Homes – a leading real estate company offering innovative mobile homes for families. With over a decade of experience in real estate, he has been instrumental in tackling the affordable housing crisis with well-designed solutions. After witnessing his family's struggle during the 2008 financial crisis, Franco was inspired to explore the real estate sector and provide hundreds of families with financial security through inexpensive housing options.
Franco is very passionate about sharing this knowledge and firmly believes that homeownership is a key element in building personal wealth. To spread this message, he has written the book, Mobile Homes: The Secret to Ownership, runs the popular YouTube channel, Franco Mobile Homes, and hosts the inspiring podcast, The Mobile Home Movement. Known as an inspiration and recognized expert in affordable housing, his remarkable success stories earned him features in prestigious media outlets like Forbes and ABS - CBN News. Combining his industry knowledge with his personal experience allowed Franco to deeply understand the struggles of many working families and how to guide them to achieve their financial goals to live a rewarding life.
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In this episode, Stacy and Zach chat about the challenges entrepreneurs face in the digital world and the steps to connect with your ideal audience and build a connection.
About Zach Day Zach is the Founder & Creative Director of Brand You Media, a video agency dedicated to empowering purpose-driven entrepreneurs and coaches to make an even bigger massive impact on the world. With extensive experience as a film director, he has helped numerous entrepreneurs unlock their mission-driven story and build content that enables targeted audiences to connect and relate on a whole new level. Zach’s unique three-step process helps clients connect with their ideal audience and build an engaged community around their message. Zach additionally hosts the entrepreneurial podcast, 'Right Now ShowPodcas
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In this episode, Stacy and Luke Charlton chat about how to drive better results with email marketing and the step-by-step process to win clients using just a concise email.
About Luke Charlton: Luke Charlton is the founder of LukeCharlton.com, an agency dedicated to empowering coaches to acquire high-paying clients through strategic paid advertising. With over 8 years of marketing experience, Luke has helped over 1,000 coaches grow their businesses with paid advertising and unveiled the secret of attracting numerous clients with just a 15-minute email. Leaving his comfortable government job in 2013, he established his online coaching business after overcoming numerous trials and errors. Today, Luke's guidance has proven successful for over 4,000 coaches, earning him recognition in esteemed publications like “6-Figure Coaching” and collaborations with renowned ad agencies.Having invested $16 million in advertising and generating $50 million+ in sales, Luke's expertise in copywriting and marketing has benefited industry experts like Bob Proctor, Mike Dillard, Neil Patel, and many more. He's recognized in publications like "6-Figure Coaching" and collaborates with renowned ad agencies. With his proven methods and many success stories, Luke is an invaluable resource for individuals seeking unparalleled growth in the online business landscape.
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In this episode, Becky and Stacy talk about how to create high-performing content in the new era of ChatGPT and what mistakes to avoid when doing original research.
About Becky Lawtor
Becky is the Founder and Chief Research & Content Officer at Redpoint, a B2B research agency specializing in data-driven storytelling that boosts brand authority and awareness. Having collaborated with top brands like Adobe, IBM, Samsung, and Zapier, Becky has delivered impactful, expert-driven, and data-supported content that leaves a lasting impression. With her strategic content methodology, she boosts her clients' lead-generation efforts and establishes their research as credible sources, earning recognition from respected organizations like Gartner. Using AI tools such as Chat GPT, Becky delivers unique, tailored, data-driven content that sets her clients apart in the competitive marketplace
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In this episode, Stacy and Kevin chat about practical tips for driving profitable growth and how to improve customer experiences through collaborative relationships.
About Kevin Roy: Kevin Roy is the founder and CEO of Green Bananas SEO, a leading digital marketing agency specializing in driving organic search engine optimization results to help businesses succeed online. With over 24 years of experience in digital marketing, Kevin has built a successful career by providing visionary strategies for profitable growth. He has a proven track record across various industries, consistently delivering millions of dollars in revenue for both private and public organizations.Kevin excels in building collaborative relationships that improve business outcomes, enhance customer experience, and drive annual profit margins. His dedication to assisting national brands in achieving higher conversions has earned his agency a well-deserved spot among the Inc 5000's Fastest Growing Companies. Kevin brings his deep knowledge of digital marketing and his expertise in leadership and innovation to enable clients to thrive in the digital age.
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In this episode, Stacy and Susan chat about how to shine in the media spotlight and build your brand to become a highly recommended guest on top-rated news series, podcasts, and across media! Check the full transcript here
About Susan Harrow: Susan is the CEO of Harrow Communications where she has spent over 33 years providing media training and honing communication skills for authors on national book tours, and developing executive presence for both corporate leaders and entrepreneurs around the world. Susan has trained thousands of clients worldwide on how to interact and be comfortable with the media. Her methods are based in neuroscience, martial arts + mindfulness based practices, with the goal to speed your comfort + confidence for media interviews. As a media trainer, marketing strategist, and author of the best-selling book – Sell Yourself Without Selling Your Soul, she’s been called the “Go To Girl” for getting on Oprah. Susan today specializes in working with socially conscious businesses to get their message - media ready – to grow their reputation and ROI.
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In this episode, Stacy Fred chat about what it takes to be a successful business owner and how to turn your ideas into a business. Read the full transcript here
About Frederick Cary: Frederick is the CEO of IdeaPros, where they take new brands from concept to nationwide launch by providing comprehensive services including market research, positioning, strategy, engineering naming, branding, sourcing, and manufacturing. As a senior executive, strategic consultant, attorney, and investment banker known for building global companies from startup to exit, Fred has overseen the development of over 250 startups. With a JD degree from Thomas Jefferson, post-graduate studies at Harvard Law School, and an international MBA with Honors from the University of Liverpool, Frederick has expertise in finance, enterprise software, mobile technologies, and web services – and a strong track record in mergers and acquisitions.Fred has built billions of dollars in corporate value, taken three companies public, and gained a significant following on social media platforms with over 600,000 followers and 100 million video views across Facebook, Instagram, and TikTok. His expertise and achievements have also garnered international recognition through media interviews.
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In this episode, Stacy and Alison chat about all things media and strategies to help clients grow their businesses successfully.
About Alison Mayes Alison is the Managing Director at Apollo Partners, a full-service independent media agency located in San Francisco. With a 15 year career spanning agencies including Starcom, Maxus, Horizon, OMD and Essence, Alison know more than a thing or two about media strategy and client service – and branded content. While helping to lead media for the Pepsie account at OMD, she and her team brought to life the Mountain Dew League, the brand’s first sponsored eSports game tournament in partnership with the European Super League. Alison is also a vocal advocate for female mentorship and support within the media and tech industrie
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In this episode, Stacy and Nathan Yueng chatting about how to build a marketing team from scratch and understanding performance media buying and the level required to perform it well.
About Nathan Yeung: Nathan is the Vice President of CMO Services at Find Your Audience, where he leads teams of marketing managers, graphic designers, media buyers, coordinators, and freelancers to develop and implement marketing strategies for organizations. With over 10 years of experience advising B2B businesses, Nathan has played a pivotal role in helping numerous companies build their marketing teams from scratch, transforming them into powerhouses in their respective industries. Nathan took his experiences in finance, management consulting, and marketing to design and build a marketing service that solves common marketing problems.
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In this episode, Stacy and Joe talk about the importance of proposals and why companies should dedicate their time to perfecting their proposal process. Read the transcript here.
About The Guest
Joe Ardeeser is the Founder and CEO of Smart Pricing Table, an interactive B2B proposal software. With over 12 years of experience as a digital agency owner, Joe has collaborated with renowned brands such as Bluetooth, T-Mobile, and Scantro
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In this episode, Stacy and Theresa chat about the world of visual branding and how to find clarity in developing your own brand while creating an authentic representation of you.
About Theresa Rose Theresa is the founder of Theresa Rose Presents, where as a Certified Speaking Professional she works with thought leaders including experts, authors, speakers, coaches, and advisors on how to create content that will engage audiences from the stage, the page and the screen. She does this by developingthe model and messaging needed to make the biggest, most lasting impact.With over two decades of experience, Theresa is dedicated to guiding leaders in leveraging their expertise to make an impact on the world and gain crystal-clear clarity on who they are – what they are doing – and where they want to go
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In this episode, Stacy and John and discussed about the importance of content creation, and how businesses can create turnkey systems to produce massive content that gets noticed.
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In this episode, Trisha and I chat about how you can start a nonprofit to spread knowledge no matter your age and what it takes to bring your passion to life
.
. Abou Trisha Jha
Trisha is a 16-year-old entrepreneur who launched a global brand called Teach Her Day. This 501 (c) 3 nonprofit allows children in rural areas a free STEM Education who partners with Google and Microsoft to extend the nonprofit’s reach to eight countries. Their goal ... to promote change and communication in underdeveloped, neglected, and isolated areas. Trisha is an example of the Gen Z youth movement that is going to help brands better leverage corporate philanthropy to appeal to targeted consumers by making a difference.
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In this episode, Stacy and Eric talk about how businesses can dial in to their own identities and develop unique personalities that enable you to stand out.
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In this episode, Stacy and Jack and chat about how businesses can better drive revenue and ensure success through building communities and relationships.
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In this episode, Stacy and Alinka chat about how your brand can boost business through writing and what it takes to turn your wisdom into a best seller.
Check here for the show notes:Alinka is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them to best seller status with a 100% success rate. She also runs a hybrid publishing house with traditional distribution (with Simon & Schuster) through which more than 500 entrepreneurs have been able to share their stories with the world. To date she has sold more than 100,000 books. Alinka has been featured by Forbes, EntrepreneurMagazine, Entrepreneurs on Fire and numerous other outlets. She has made it her mission to help over 10,000 entrepreneurs share their wisdom with the world by 20
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In this episode, Stacy and Aaron discuss about how you can level up your sales game through developing skills that take to being a killer closer.
Check here for the show notes:
About Aaron Martinez:Aaron is the face of “Remote Closing Academy”, where theyteaches coaches and consultants the skills necessary to become a high ticket closer. Having produced overr $250k per month in revenue consistently, Aaron knows a thing or two about closing.He started his online journey back in 2013 in his childhood bedroom uploading YouTube videos about video games. There he found his passion for content creation and being in front of the camera.
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In this episode, Stacy and Deanna talk about how B2B companies can drive sales through content marketing.
Check here for the show notes
About Deanna Shimota:Deanna is the CEO of GrowthMode Marketing, a B2B marketing specialist agency that focuses on demand generation and contentmarketing. With 22 years of marketing expertise, Deanna now helps businesses understand how to turn on inbound marketing, where your sales prospects are already familiar with you –and know where to find you.
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In this episode, Stacy and Sarah chat about how you can drive business through writing and what it takes to turn your wisdom into a best seller.
Check here for the show notes
About: Sarah Noel Block:Sarah is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: first, marketing education and products for small businesses and secondly, strategy and executing content marketing + inbound funnels for SMBs.
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In this episode, Stacy and Crystal Morrison chat about leveraging ability to network and build relationships that will build your business, help drive your career and ensure you bring like minded partners to help you achieve your goals. Check here for the show notes
About Crystal Morrison:Dr. Crystal G. Morrison is the co-founder and CEO of Meerkat Village, a software company focused on leveraging technology to promote social and emotional wellness for children and families. She is highly regarded as an executive advisor, strategist, leader, scientist,andtech entrepreneur across numerous industries. She’s also a speaker and Tedxer. As a mom of an autistic child, and two adopted children who experienced extreme poverty and trauma, she’s spent almost 20 years navigating the complex system of care and advocating for her children. That frustration that millions of other parents and caregivers face inspired her to co-found her software companyto improves outcome for children with social, emotional, behavioral and medical needs
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In today's episode, Sarah and Stacy chat about how you can drive business through writing and what it takes to turn your wisdom into a best seller
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In this episode, Stacy and Aditya chat about how to inspire trust to grow your business and generate demand by delivering a compelling message to a new customers
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In this episode, Stacy and Jim chat about how to strategically leverage rebranding as a core marketing strategy
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In today's episode, Stacy and Lesley Hensell who is the founder Riverbend Consulting chat about how to safeguard your eCommerce business from online threats
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In today's episode, Stacy and Shamir Duverseau who is the Managing Director, Chief Strategist & Co-founder of Smart Panda Labs, the two chat about how to use customer data to enhance their digital experience.
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In today's episode, Stacy sits down Nathan Labenz who is the founder of Waymark. the two discuss about how to optimize video messaging to best represent the ethos of your brand.
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In today's episode, Ben and Stacy will be chatting about measuring business growth and ROI through digital marketing practices. We’ll learn what works from Ben’s perspective, what should be avoided and how some companies miss the mark
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In today's episode, Amira and I will be chatting about how to reshape your own mindset, and achieve your goals.
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In this episode, Chris, Eric and I will be chatting about content marketing, and how to use it to build and grow your business –no matter your niche. https://hollywoodbranded.com/episode/how-to-create-a-content-strategy-that-works/
Chris and Eric are the founders of Dynamic Duo Training, an online exercise, nutrition and lifestyle consulting business. As business coaches they have worked with over 700 personal trainers, fitness professionals, and health enthusiasts to growand scale their online fitness coaching businesses
Check out some of the past episodes we’ve covered on this topic:
- EP334: How To Get More Downloads By Using Content Marketing With Stacy Jones | Hollywood Branded
- EP333: How Tech Brands Are Using Content Marketing To Drive Sales With Stacy Jones | Hollywood Branded
- EP 192: Creating Audience Rapport in Content Marketing with Don Simkovich | So Cal Content Marketing & Media
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
- HB Round-Up: Content Marketing 101
- Top 8 Ways To Leverage Branded Content Marketing
- Content Marketing Part 1: An Intro to Content Marketing And Why Brands Need It To Survive
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In today's episode, Stacy Jones shared about the risk and costs of social media marketing and how to manage your boss expectations. Check the transcript here
Check out some of the past episodes we’ve covered on this topic:
- EP318: Why Social Media Marketing Is Critical For Your Brand With Keaton Nelson | Perpetual Motion Marketing
- EP333: How Tech Brands Are Using Content Marketing To Drive Sales With Stacy Jones | Hollywood Branded
- EP323: The Changes You Need To Understand About Paid Media With Rishabh Jain | Fermat Commerce
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
- Depop Redefines Social Media Marketing
- 5 Daily Tips To Make Your Instagram Story Social Media Marketing Pop
- Come With HB to Social Media Marketing World
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In the latest episode, Stacy Jones discusses some of the best ways luxury brands can partner with entertainment content and celebrities.
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In this episode, Stacy Jones talks about the five ways producers can evaluate if their content is a good vehicle for product placement
Check out some of the past episodes we’ve covered on this topic:
- EP 274: How To Run A Successful Product Placement Campaign In Just 3 Steps
- EP 248: Why Product Placement Works As A Marketing Strategy For FLIR with Vatche Arabian | FLIR Systems
- EP 235: The Secrets Behind Product Placement
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
- How To #29: How Much Does Product Placement Cost
- James Bond Product Placement: The Definitive Timeline Of Brands In Bond
- The Global Success Of K-Dramas And Its Impacts On Product Placements
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In this episode, Stacy Jones shares about 3 major way app brand marketers can use influencer, celebrities and content marketing to increase downloads and brand recognition. Check here for the show notes
Check out some of the past episodes we’ve covered on this topic:
- EP313: Why Agencies Must Evolve Into Technology Solution Providers To Survive With Shaun Clark | Go High Level
- EP307: How To Gain The Highest ROI With Kenny Gray | Grayt Media
- EP306: Build Your Brand Around Your Best Customers With Orsolya Herbein | Brand3
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
- Celebrity Investments In Apps And Technology
- Mobile Technology Is Changing The Film Industry
- Technology Product Placement And Mistakes To Avoid
In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.
In today's episode, Stacy and Mark Crawford who is the partner of TechMeetsTrader chat about how to make sure your brand is able to be discovered completely through third-party validation from information that exists online and not some information you put there
With the recent growth of our agency, it's important that we are all working together. In this episode you will learn what makes a good blog and why they can be so beneficial for your business!
In this episode, Stacy and Darell Amy who is a growth strategist of Revenue Growth Engine chat about sales, challenges for companies, the marketing mistakes to avoid, and how to double revenue by following two strategies getting new clients and cross-selling to current clients by setting aggressive but realistic growth goals.
In this episode, Stacy and Darell Amy who is a growth strategist of Revenue Growth Engine chat about sales, challenges for companies, the marketing mistakes to avoid, and how to double revenue by following two strategies getting new clients and cross-selling to current clients by setting aggressive but realistic growth goals.
In this episode, Stacy and Maureen Falvey who is a Leadership Coach and Consultant of Strong Training and Coaching chat about how individuals and teams can reach their full potential through building strong relationships and effective leadership.
In this episode, Stacy and Maureen Falvey who is a Leadership Coach and Consultant of Strong Training and Coaching chat about how individuals and teams can reach their full potential through building strong relationships and effective leadership.
In this episode, Stacy and Larry who is the founder of TheSponsorshipGuy are going to discuss many of the mistakes events make, and pursuing brands for sponsorship, and how to do so better.
In this episode, Stacy and Larry who is the founder of TheSponsorshipGuy are going to discuss many of the mistakes events make, and pursuing brands for sponsorship, and how to do so better.
In this episode, Stacy and Ana who is the head of marketing of ManyChat talk about how to reposition your digital marketing, to convert by leveraging content and events to scale your reach.
In this episode, Stacy and Ana who is the head of marketing of ManyChat talk about how to reposition your digital marketing, to convert by leveraging content and events to scale your reach.
In this episode, Stacy and Gary Frey who is the Connector of BGW CPA talk about how you can become an effective leader to generate business growth and develop a truly successful brand.
In this episode, Stacy and Andy Buyting who is the Founder and CEO of Tulip Media Group chat about the importance of integrated sales and marketing strategies and a few very easy effective marketing tactics to truly fuel and drive Revenue growth.
In this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis.
In this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis.
In this episode, Stacy and Rishabh Jain who is the CEO of Fermat Commerce talk about the secret sauce behind the paid media.
In today’s episode, Stacy and Scott Gatz who is the CEO and founder of Q.Digital talk about how brands can better and more authentically connect with the LGBTQ+ community.
In this episode, Stacy and Brooke who is the Executive Director of Threeby3 talk about how to transform organizations by evolving from tactical lead generation into a strategic marketing methodology aligned with broader business goals.
In today’s episode, Stacy sits down with Zack Slingsby, the founder of Human Factor Media, to discuss how he uses branded content as an effective marketing tool for his company - which specializes in crafting stories.
In today's episode, Stacy and Roy Gefen, the CEO of AccessiBe, to talk about what marketing strategies work best to empower growth.
In today's episode, Stacy sits down with Keaton, the founder and CEO of Perpetual Motion Marketing, to discuss about the importance of social media for a brand.
In today's episode, Stacy sits down with Nima Gardideh, the co-founder and president of Pearmill, to discuss where to start when approaching experimenting with growth marketing.
In today's episode, Stacy sits down with Dave Fink, the founder and CEO of Postie, to discuss how to employ direct mail marketing to catapult your brand in today's ever-changing digital landscape.
In today's episode, Stacy sits down with Erik Jensen, the co-owner and Chief Strategy Officer of PredictiveROI, to discuss how to approach thought leadership marketing in order to monetize it.
In today's episode, Stacy sits down with Meredith Kallaher, a digital advertising expert, to discuss how to best craft multifunctional digital ads.
In today's episode, Stacy and Shaun Clark who is the Co-Founder of Go High Level discussed how the future for agencies is to be technology solution provider that works hand in hand on helping their clients grow their brands.
In this episode, Stacy and Tim Parkin who is the president of Parkin Consulting talk about marketing performance results. You'll learn how to get the best, better, and faster marketing performance results with the help of your own marketing team!
In today's episode, Stacy and William Perry who is the founder of Elite Media Buyers Academy discussed different ways to unlock your business growth and shared insights on what strategies work best for businesses to have more success in advertising
In this episode, Stacy sits down with JJ Reynolds who is the marketing analytics of Media Authentic. The two discussed about the importance of data in your company tools that will help you understand data better and how it can all help improve your overall business.
In this episode, Stacy sits down with Alexa who is founder of Thynktank Coaching. She has a Ph.D. in business and has helped over 300 clients generate over $5 billion insales The two talk about the different techniques that you can use for scaling a successful company in order reach new heights with less effort than before!
In today's episode, Stacy and Chris, founder of Measures.io talk about the best practices of behavior-based analytics in analytics. Chris also shares some techniques and tools for managing a sales pipeline and customer journey effectively
In today's episode, Stacy and Kenny Gray, founder of Grayt Media dive into the world of digital marketing and how to scale. They talk about how to get the highest ROI for your brand, and making sure you're heard from across all channels in this fast-paced, ever-changing industry!
In today’s episode, Orsolya Herbein is here to talk all about how to properly build a brand. She shares the importance of building a brand that speaks to the desires and values of your customer. We discuss where some businesses need help with their brand strategy and how they may be spinning wheels before having the foundation of their strategy laid down.
In this episode, Bryan and Stacy talk about how to create an employer brand strategy that your employees will love. They also discuss some common mistakes brands make when they think too much like a consumer and not enough about their team's needs!
In this episode, Sean Doyle walks us through the 9 best practices for marketing and the psychology behind marketing and sales. He helps us to understand consumer behavior and how to properly reward customers through a funnel. Buying is a behavior that Sean Doyle understands and explains the science to sales in the episode here.
https://hollywoodbranded.com/the-psychology-of-marketing/
In today’s episode, we have Kevin Snow joining Stacy to dive into the world of sales. Kevin is a digital sales tech expert and sales process optimizer. He shares his sales process and strategy with us, which includes how to properly give your client value and service when making a sale.
Today Stacy sits down with Mary Ann Pruit, President and CEO at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Stacy and Mary Ann dive into the world of media buying. They discuss the importance of targeting your customer, the importance of data and how some industries underestimate the importance of older generations. Mary Ann shares how integral it is to specifically market to the generation you are target and how to make your media reach that generation properly.
In today’s episode, Stacy sits down with Jane Sagalovich, CFA Chief Strategist of Scale Your Genius. Jane helps experts leverage their time and expand their profit potential. With over 15 years of high-level corporate roles, and a business owner and entrepreneur, Jane has expertise in all things business and strategy. Today Jane shares how to help people sell their online courses successfully and how to get the proper eyes on your course. She shares how to create a course that gets results, brings actual value and tips on how to properly market a course to your niche.
In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Automation Wolf, Curtis has worked in the media landscape and breaks down the PR space for us.
In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs.
In this episode, learn one of the more powerful tricks to make your brand stick in people's minds.
In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing game since the early days, and he shares his vast knowledge of the content space with us. Jeff discusses the battling with algorithms that change constantly, utilizing automation to increase your reach and produce more content, and how to tell a good story. The two discuss how targeting your audience and building a story that speaks to them can help you avoid some common marketing mistakes.
Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky. Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics inside of the business of entertainment. He also let's us know what it adjudicator is, as he is the official adjudicator of movie records for the Guinness Book of Records.
In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simmons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that align with time allocation and budget with services ranging from keeping your blog updated to hands-on execution of marketing plans. The two chat about employee branding, skill building, and how to understand your client’s goals. Stacy and Alison discuss the miscommunication that can happen between client and agency, and how to avoid these pitfalls.
In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more. He is also the host of the marketing podcast “Endless Coffee Cup,” and has written three books. The two chat about Matt’s journey from real estate to digital marketing. They also touch on the pros and cons of Google Analytics, as well as the importance of asking questions. Matt and Stacy also discuss the communication problems that tend to arise when integrating products with business.
In today’s episode, Stacy sits down with Nathan Piland who is not only one of our agency team members, but a music artist and a social media influencer, who has built a very engaged audience of over 4.2 million on TikTok. The two discuss the ins and outs of influencer marketing. Nathan shares what he thinks influencers should look out for when working with a brand, and also, why he believes brands should generally let influencers have more of a say in creating branded content. He also shares what the first steps are in becoming an influencer, as well as how long it takes for influencers to create videos for partnerships. The two also touch on Nathan’s fake pregnancy stunt which quickly earned him 250,000 followers more.
In today’s episode, Stacy sits down with Kristrr Ungerbocker who is the is the Founder of Talk SHIFT, a global movement that focuses on leadership language, and teaches why strong communication leads to better results in both business and life. He is also the author of 22 Talk Shifts, a #1 Wall Street Journal Best Seller that shares numerous ways to strengthen communication. The two chat about the great resignation as well the difference between working to live and living to work. They also share the ways that you can better motivate your team, and the importance of adopting a compassionate, yet understanding leadership style.
In this episode, Stacy teaches us 10 ways that brands can create more successful social media strategies
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Leonard Kim, who is the Managing Partner of Influence Tree, a full stack digital marketing firm. He is also an author, a speaker, as well as a personal branding expert and he has won numerous awards for his work. The two discuss Leonard’s inspirational road to success, and how he went from living on his grandmother’s couch, to becoming the powerful and prosperous expert he is today. Leonard shares why he believes there’s a “step-by-step” process in building a personal brand. The two also touch on the importance of taking a break. while maintaining your drive to improve and do better.
In today’s episode, Stacy sits down with Andy Crestodina, who is the co-founder and Chief Marketing Officer of Orbit Media, an award winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. The two chat about visitor psychology, as well as the difference between generating a website for a consumer, versus a business. Andy also shares some of the big mistakes of website building—a lack of data, an excess of stock photos, a “thank you” page, and many more.
In today’s episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five North American Effie Awards, a Clio Award, and has been twice recognized as Innovative Marketer of the Year by the CMO Club. Here, the two chat about the 80-20 rule, and the importance of celebrating your progress. They also discuss why passion is necessary in building a successful team. Doug also shares his take on the metaverse, and the downfalls of partnering with a celebrity who lacks authenticity and enthusiasm for your brand.
In today's episode, Stacy sits down with Meg Sakakibara, who is the Vice President of Marketing an Unbounce, a platform that helps brands increase their conversion campaigns through landing pages and leveraging the power of AI. Meg has been a B2B marketing professional in the technology community for 14 years, spanning both enterprise software and SMB SaaS. The two chat about all the ways that you can create a successful conversion campaign, They discuss the importance of understanding your customer, your core messaging, and the conversions that actually matter—is it a lead, or a click-through?
In today’s episode, Stacy sits down with Melanie Herschorn, who is the Founder of VIP Digital Content. She is a content marketing strategist for coaches, authors, entrepreneurs, and speakers around the world. The two discuss the importance of finding your “why” and being authentic. Melanie also shares how she helps her clients find their messaging. She also discusses why she believes, it’s incredible beneficial to leverage podcasting and email marketing.
In this episode, Stacy sits down with Tom Schwab, who is the CEO of Interview Valet, an inbound marketing, media agency that leverages podcast interviews to drive sales. With his “white glove” service, he helps speakers, brands, authors, and more, increase their exposure, and gain leads by turning them into podcast pros. The two discuss why it’s important not to approach marketing with the intention of making it perfect—especially in regards to podcasting and thought leadership. Tom also shares why interviews should be organic. He also discusses why it’s more important to market your interviews more, than book more interviews.
In this episode, Stacy discusses the risks and potential benefits of social influencer marketing. She also offers practical tips on how to manage your boss's expectations when working with a client who may have unrealistic goals for their campaign objectives in mind.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In today’s episode, Stacy sits down with Rand Fishkin, who is the Co-founder and CEO of SparkToro, a Seattle-based tech start-up that provides tools for audience intelligence and market research. He is also the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World. The two discuss the importance of better knowing your audience, as well as the downfall of creating a fictionalized avatar. Rand also shares why he believes it’s best not to invest all your money in Facebook or Google ads.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses what is influencer marketing and the importance of social media influencers. She will also reveal how influencers bring impact on a brand’s sales.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In today’s episode, Stacy sits down with Peter Erik Neeyvoll and Maria Rigger, who are the co-founders of AweSM Sales & Marketing, a company that specializes in helping entrepreneurs build successful online courses. Here, they discuss why it’s important to find your niche, and create a marketing strategy, before you produce your online course. They also discuss the importance of keeping in mind your big “why” and the reasoning behind their philosophy of “just do it—even if you’re not ready yet.”
In today’s episode, Stacy sits down with Ben Worthen, who is the CEO of Message Lab, an award-winning agency that helps organizations get results by bringing stories to life, through leveraging journalism, data, and design. The two discuss Ben’s experience in journalism, and how it has impacted his approach to marketing and creating content. Ben also shares why, he believes, it’s important that each piece of content has a job and adds value. They also chat about ways in which brand owners and agencies can create a culture where their team members create and share company content. The two also chat about leveraging SEO and social targeting to create ROI.
In today’s episode, Stacy sits down with Donnie Boivin, the CEO and Founder of the Success Champion family of companies. He is also the founder of the Badass Business Summit, and Events with an Edge. The two discuss Donnie’s extensive experience in sales and how his Success Champion companies came to be. He also shares the Success Champion mindset, and why business owners should incorporate it into their professional lives. Donnie shares why he believes that you should find your niche and pick clients that you can do cocktails with. They also discuss the importance of establishing systems and processes (and why you should be open to adjusting them, as well.)
In today’s episode, Stacy sits down with Mandy McEwen, who is the Founder and CEO of Mod Girl Marketing and Luminetics. The two chat about the ways that marketers, agencies, and brand owners can better leverage LinkedIn, and tap into the power of humanized content marketing. Mandy also discusses the dangers of automation as well as the importance of personalized messaging and content. They also share why businesses should know how to repurpose materials to post on their socials, and the importance of “mixing-it-up.”
In today’s episode, Stacy sits down with Alex Sinatra, who is the CEO and Founder of Your Potential For Everything, a strategic sports consulting business that helps women and minorities grow in the sports and esports industry. The two touch on Alex’s background in marketing, journalism, sports, and law, and discuss the ways in which student athletes can monetize their name and likeness. Alex shares what athletes should be way of when signing contracts for brand partnerships, as well as the importance of viewing athletes as a person, and understanding them outside of their sport. They also discuss the differences, and similarities, between influencers and athletes.
Product placement strategy is a crucial component in the success of any brands. In this episode, Stacy discuss three important steps for planning your product placement campaign and how they can help you achieve desired results!
In today's episode, Stacy sits down with Amanda Rabideau, who is the CEO of Arch Collective, a company that takes on a unique approach to marketing for post-A-series, B2B tech start ups. The two discuss why businesses should consider fractional CMO's and freelancers, as well as the benefits of hiring part-time employees. Amanda also shares her 3 step process for taking on clients, and why she favors working for companies that are specifically, post-A-series. She also provides tips on what businesses can do to make their freelance employees feel included in company culture.
In today’s episode, Stacy sits down with Michael Buzinski, who is the CMO of Buzzworthy Integrated Marketing, and the author of the best-selling book The Rule of 26. The two discuss the difference between DIY-ers and buyers, as well as the necessary connection between authenticity and marketing. Michael also gives his insights on using call-to-actions, and designing websites. In addition, he also shares why he believes that recognizing your competitive advantage will allow your businesses to better connect with its perfect client. Stacy and Michael also touch on the difference between serviced-based businesses and service-centric businesses.
In this episode, Stacy sits down with Dre Fox, who is a social media coach, blogger, speaker, and the CEO of TimeOfDre Media, a media consulting firm that helps women monetize their message through online platforms. The two discuss how to profit off your socials, and build a brand for you, or your business. They touch on key differences between marketing yourself and marketing your brand, as well as the failure that (sometimes) follows from imitating others’ success. Dre shares why it is important to know your ideal customer—or follower, and master one social media platform, at time. They also talk about the importance of adopting a message that is real and unapologetic.
In today’s episode, Stacy sits down with Spencer Brooks, who is the Founder and Principal of Brooks Digital, a digital firm that helps health nonprofits improve their online presence. The two discuss the importance of finding your niche, building a great website, and discovering the digital metrics that actually matter. Spencer also shares his “agile” project management philosophy, and why be believes that copying your competitor can stifle your creativity.
In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the production process a bit easier. The two also discuss how to steer away from the “corporate video” and create an engaging video campaign.
In this episode, Stacy sits down with Wayne Mullins, who is the Founder and CEO of Ugly Mug Marketing. Wayne shares his philosophy of "results based marketing" and why he thinks businesses should stay wary of vanity impressions, and other certain metrics. The two also discuss why businesses need to put work into their websites and socials in order to utilize these platforms as effective tools.
In this episode, Stacy sits down with Katie Dooley, who is the Founder and Brand Strategist at Paper Lime Creative, a Canadian design agency that helps businesses amplify their branding. Katie shares why it's important for businesses to invest in great graphics and identify their ideal customer. The two also discuss color theory and why businesses should be consistent in their branding, such as sticking to one font, or a fixed set of colors.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Ann Bennett, who is the CEO and Founder of Ann Bennett Marketing. Ann shares why it's important for entrepreneurs to avoid overextending themselves and to discover their brand archetype. Whether you're a geek, nurturer, disruptor, or innovator, Ann believes that its best for entrepreneurs to always remain authentic. The two also discuss the importance of discovering your values, and making sure that you hire individuals who hold these same beliefs.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Lauren Kennedy, who is the Chief Marketing Nerd of Coastal Consulting—a firm that helps organizations create an automated and personalized customer experience by helping them leverage HubSpot and Salesforce. The two discuss the importance of creating a persona, and the do’s and don’ts of HubSpot sequences. Lauren also talks about the approach businesses should take when trying to integrate HubSpot with Salesforce, while making the most of each system. They also touch on the benefits of using HubSpot for inbound marketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Rachel Wagner, who is the Director of Brand Partnerships at Hollywood Branded. Rachel talks about her experience in branded entertainment and the production side of partnerships. She also provides some examples of memorable moments she’s made possible in her career, including putting J.Lo in a Fiat at the AMA’s. The two also discuss the ways in which brands will make mistakes in trade partnerships.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Seth Fry, who is the President of Big Frey Promotional Products, where he helps organizations gain exposure and build comradery through providing them with branded merchandise, apparel, and gifts. From mouse pads to tumblers to fidget spinners and face masks, the two discuss which types of promotional products are the best additions to your company's "swag kits." They also highlight the importance of making your merch both functional and tasteful, and they consider the ways in which you can save money when diving into this type of branding.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Brittany Gilman, who is the CEO of BG Sports Enterprises, where Brittany builds brand partnerships campaigns for professional athletes. The two discuss how to create the perfect partnership with an athlete, as well as the risks that brands should consider when working with these types of figures. Brittany also provides some insights that brands should keep in mind when working with a limited budget while trying to pursue these types of partnership campaigns.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Phillip Ramsey and Bryan Dewhurst, who are the co-founders of Uncommon Wealth Partners. They are financial planners that think differently about money and provide clients with information beyond retirement planning by helping them define goals, implement plans, and create wealth. The three discuss how you can better invest in yourself, your business, and maybe, even crypto.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mariya Palangian, who is the CEO and founder of GlobFly, a company that specializes in targeted city takeovers, and Roma Leaf, a health and wellness brand that focuses on the benefits of CBD. Mariya shares with Stacy her experience in city takeovers, and discusses how keeping it local has helped her health and wellness brand grow. She tells brand owners that in order to successfully accomplish a city takeover, it's important for them to focus on the needs of the community, and partner with its influential people.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Stacy talks with you about how award shows have become a great marketing opportunity for brands. She discusses the best way to leverage opportunities like The Oscars, and what makes it such an incredible platform for companies looking to spread awareness of their products or services through TV ads during major events.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mari-Liis Vaher, who is the CEO of Powerful Marketers, where she helps businesses, around the world, strengthen their teams and relationships. The two discuss Mari-Liis' holistic approach to marketing, as well as the tools she uses to help her clients find success. Mari-Liis reminds marketers that creating a balance between your personal life and your professional life helps you do more, perform better, and become a stronger asset to your team.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses the importance of a Public Relations plan for your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Melissa Howell, who is the Director of Client Partnerships at Wilkins Media, an out of home specialist firm based in New York City. The two discuss Melissa's unique, millennial perspective of an old school industry, and how she convinces digital and social heavy brands to take a chance on out of home advertising.
In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Margarita Monet, who is the founder and lead vocalist of the rock band, Edge Of Paradise. The two discuss Margarita’s experience as a musician, as well as how marketing and social media have been important tools to driving the band’s success.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mickie Kennedy, who is the President of eReleases, a traditional press release distribution company that helps small businesses, authors, and startups increase their visibility and credibility. The two discuss what tips and tricks you should use to create an eye-catching press release that will help move the needle for your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
For our 251st episode, Stacy sits down with Dylan Ogline, who is the founder of Ogline Digital. The two will be talking all things digital marketing, and Dylan will offer his perspective on direct response advertising, as well as how it leads to business growth.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Eric Colbert, who is the COO and partner of Spark6, a creative agency that specializes in leveraging technology to help drive business goals. The two discuss what steps business owners need to take when trying to develop their own app.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mike Begg, who is the Co-founder and Chief Strategist of AMZ Advisors, a full-service eCommerce consultancy. The two discuss how to maximize your sales on Amazon, as well as all there is to know about finding success in eCommerce marketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy interviews Hollywood Branded client point Vatche Arabian, Director of Content Marketing at FLIR Systems on why product placement in TV, Film and Music and branded content with Influencers, works as a core marketing strategy for FLIR thermal cameras.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Andrew Rey who is the CEO of Flow Business Funding, as well as the best-selling Author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to Business. The two discuss how to obtain corporate credit in order to grow your business, without ruining your finances.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Terry Hale, who is an expert in commercial real estate investing as well as an author of educational curriculums and trade and business magazines. The two discuss how Terry has used educational marketing to build his brand and gain a multitude of clients.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Hamlet Azarian, who is the CEO of LinkSignal, where he uses his marketing, technical, and operational skill sets to deliver long-term scalable growth to companies of all sizes. The two discuss what SEO Strategies can be used to drastically increase monthly traffic, as well as what type of growth hacks you should be using in order to effectively and efficiently grow your startup.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Tim Fitzpatrick, who is the founder and President of Rialto Marketing. The two discuss how important it is to have a plan and know the fundamentals when trying to market digitally. That being said, Tim believes that marketers can find more success by being organized and sticking to the basics!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Susan Webber Gatto, who is the president of SWG Consulting. The two discuss how content creators can fund their programming through sponsorships and product placement, as well as the errors that many producers and brands make along the way.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Lou Carlozo, who is the Founder and President of Carma Productions. The two talk about what steps you need to take in order to win the content war, and how to "pull" instead of "push" so you can create your best material.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns. The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term business outcomes.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Special Agent Brian Watson, who currently serves as the Public Information Officer for the IRS-CI Phoenix Field Office where his job is to publicize major financial crimes that they investigate and sentence. The two discuss how to avoid tax frauds and financial scams, in your personal and professional life.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Ian Drummond, who is both her husband and her co-partner at Hollywood Branded, which is an agency that focuses on creating pop culture partnerships, such as product placement, influencer marketing, and celebrity endorsements, for brands. The two discuss how they have managed to create and maintain company culture during this time, as well as all there is to know about Hollywood Branded’s internship program.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mike Mayer, who is the owner and CEO of Main Event Digital, a digital marketing agency that specializes in web design, SEO, and e-commerce services. The two discuss Mike’s experience in digital marketing, as well as what he believes to be the best practices in e-commerce and B2B marketing strategies.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with self-taught programmer Thibaud Clement, who is the CEO and Co-Founder of Loomly. The two discuss the importance of working together, as well as the ways in which marketers can better collaborate with their team members and clients.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mark Viniello, who is both a special effects make-up artist and an entrepreneur. He has worked on hit tv shows and films, such as Stranger Things and Lord of The Rings, and has now gone on to create his own business, Enchantails, which sells mermaid tale-turned sleeping bags. The two discuss Mark’s experience in Hollywood, as well as what inspired him to create Enchantails, and his future plan to turn his brand creation into an animated series.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses why product placement is a massive business that still remains a mystery.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares the reasons why brands need to build a more robust entertainment marketing program versus hoping for one off-wonders, and provides insights on what makes a program successful.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency. He is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days,” a book that helps entrepreneurs strengthen their family and their business. The two discuss what mistakes to avoid in developing a digital marketing strategy, and Jay’s experience in balancing life in the office and life at home.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing practice.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee. The two discuss how to create a growth plan and bust through your beliefs that are holding you back.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth. The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Yann Barbarroux, who is the CEO as well as Co-Founder & Head of Analytics of Flyion, a service designed to help travelers get compensated in case of flight delays and cancellations. The two discuss how to market a new travel business, and they dive into the details about bitcoin.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Kristin Bryan, who is the co-founder of The Chef Sisters, a media company focused on creating content for and marketing food and beverage brands, as well as restaurants. The two both the importance of creating a content strategy for your brand, as well as the pros and cons of massively changing career paths.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Will Christensen, who is the co-founder of DataAutomation, a company specializing in software automation and integration processes for e-commerce sellers. The two discuss what ways companies can use automation as a way to provide innovate solutions to problems in business and marketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with J Scott Christianson, who is an assistant teaching professor of management at University of Missouri’s Trulaske College of Business, where his interests are focused on the impact of technology on society and well-being. The two discuss Scott’s experience as a professor and a business owner, and they dive into just how businesses can use Artificial Intelligence in their marketing practices.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mike Pachan, who is the CEO of Mountain Made, a CBD and lifestyle brand in Colorado, as well as the founder of M Pachan Ltd. The two discuss how the hemp and cannabis industry can market themselves within the limited legal options available that are caused by regulations.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Kim Ades, who is the President and founder of Frame of Mind Coaching. The two discuss Kim’s unique philosophy on thought mastery, and how she uses this to coach her clients and help them shift their thinking to yield successful results.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Matthew Ferry, who is the founder of Matthew Ferry International, as well as an executive life coach, spiritual teacher, and best-selling author. The two discuss why it is important to learn how to quiet your mind in order to maximize your creativity, productivity and success.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Lynne Goldoner, the founder and Chief Creative Officer of Your People, a marketing and public relations company that uses strategic storytelling to help companies and organizations grow. The two discuss how important it is for a company to find its story and purpose in order to help build their brand awareness and grow their bottom line.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Maria Ngo and Ray DuGray, who are the hosts and executive producers of the Las Vegas celebrity talk series, THE STRIP LIVE, as well as the founders of VegasNET Media and VipNETmedia.com, where they feature on-camera interviews with influential people from around the world. Together they discuss how you can improve your on-camera presence in order to look and sound like a professional host.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Lindsay Pinchuk, who is the founder of Bump Club and Beyond, a digital platform that creates a community for parents, and connects them to the best products, resources, and information for their families. The two discuss their experience in social media marketing, and Lindsay provides listeners with some helpful tips on how to best market their brands or businesses to parents.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Gary J Nix, who is brand-forward strategist and the founder of BRANDarchist. The two discuss their experiences, as well as what the essential frameworks are for businesses to build a better brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Jonathan Grzybowski, who is the host of the podcast Blind Entrepreneurship as well as the co-founder of Penji, a platform that gives on-demand access to the top two percent of graphic designers in the world. The two discuss how Johnathan was able to quickly and successfully grow his business, and he touches on how the values and the culture of his company have positively impacted these results.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with David Norton, who is the founder of Ladder Up. David has over fourteen years of experience working in the entertainment industry, and during his time, he has helped many television productions find brands to partner with for product placement, integration, sponsorships, and more. The two discuss their experience, and share their perspective on what brands should be doing to create massive success on screen.
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In this episode, Stacy sits down with Anthony Blatner, the founder of Modern Media, where he helps B2B companies generate better leads with LinkedIn Ads. The two discuss how companies can experience explosive growth by using technology and effective marketing techniques.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Alison Vidotto, the CEO of both Vidotto Group and Push! Business Training and Mentoring Group. The two discuss how systemized process can help small business owners strategically run their business, and just how these tactics, as well as many more, can help them find long-term success.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Tanya Romanuk, the founder of Your Best Self Career & Life Purpose Coaching. The two discuss how Cognitive Behavioral Therapy, PSYCH-K® facilitation, and mindfulness, can all be used as powerful techniques to erase self-limiting beliefs. Tanya talks about her experience, and how these methods have allowed her clients to see success in both their personal and professional pursuits.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Jude Charles, who is a filmmaker, brand strategist, and speaker, as well as the founder of JudeCharles.co. The two discuss all there is to know about creating branded content, and what three steps you should take to share your own brand story.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Josh Patrick, who is a certified Financial Planner, the host of The Sustainable Business Podcast, and the founder of The Sustainable Business — a coaching and mentoring company for private business owners. The two discuss how you can be strategic and create a business you love where not only your work is valued, but you're creating extreme profits.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Lane Kawaoka, an engineer and the creator of SimplePassiveCashflow.com, which is an online learning resource that focuses on passive real estate investing. The two discuss what steps Lane has taken in becoming an entrepreneur, and in launching his own, successful group coaching and e-course business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Allan Langer, an award-winning sales consultant and best-selling author who not only founded The 7 Secrets Center for Sales and Marketing Excellence, but also wrote The 7 Secrets to Selling More by Selling Less. The two discuss Allan’s philosophy of helping, not selling, and how that could positively impact your business and boost sales.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Dr. Jeff Anzalone, a periodontist and the founder of DebtFreeDr.com, which is an online blog that advises other doctors and high-income professionals on how to create passive income from real estate. The two discuss his experience in launching a side business, and what lessons he has learned from his mistakes that have helped him find success.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Drew Barton, the president of Southern Web and the author of “The Buyer’s Guide to Websites.” The two discuss what you and your business should be looking for in a digital agency partner, as well as why it is important to always tend to your website and keep it up-to-date.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with “Digital Currency Guy” Jamar James, who is a cryptocurrency trading business educator and coach, as well as a veteran of the US Marine Corps where he specialized in IT. The two discuss how technology and cryptocurrency are changing the future of business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with mental health advocate and TED speaker Michelle Dickinson, who is the founder of Trifecta Mental Health. The two discuss what changes businesses could make in order to help eradicate mental health stigmas in the workplace and support their team members throughout difficult times.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Orlando Rios, the host of Ultimate Marketer podcast and the founder of DropKick Ads, which is a marketing company that focuses on how businesses and online entrepreneurs can create better-performing Facebook and Google ads. The two discuss just why business owners should use this time to find ways to facilitate their online advertising processes, and how important it is for brands to remain confident and fearless during this time in order to find financial success.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Harry Lowell, an award-winning executive producer, showrunner, Television Academy member, and the president of Los Angeles’ NiteLite pictures. The two discuss how important it is for brand marketers to develop authentic messages and to adopt new production techniques in order to create content that is truthful to our current state. They talk about the ways in which marketers can still gain the support of potential customers, while working around these lock-down limitations.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Andrew Allemann, the founder of PodcastGuests.com, a site that helps hosts find new and interesting guests. The two discuss what strategies can help you get booked on a podcast, as well as how and why this type of exposure can be beneficial to your business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Drew McLellan, the CEO and founder of McLellan Marketing Group. The two share insights on how agencies can start to make changes to best prepare for COVID-19 and to find a way to thrive during this crisis.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, I talk about how COVID-19 is impacting marketing, the massive increase in television and svod viewers, and how product placement opportunities are an even bigger goldmine to engage home viewers who turn to entertainment content when stressed or bored.
Ignore the audio glitches - our internet speed for recording is now less than stellar driven by all the families in our neighboorhood streaming Disney+ and Netflix!rn to entertainment content when stressed or bored.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Ashley Rodriguez, a senior reporter at Business Insider. The two discuss how to make your business more journalist friendly, and what opportunities there are for marketers in the current trends of the streaming video world.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Ryan Cote, the Director of Digital Services and Partner at Ballantine Digital. The two discuss five ways to drive leads with digital marketing, and how using this type of technique can help small businesses showcase their big ideas.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this podcast, Stacy sits down with David Wood, the CEO of Tough Conversations International and Play For Real. The two discuss how facing challenges and engaging in tough conversations can help build confidence, success, and stronger relationships in your professional and personal life.
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In this episode, Stacy sits down with brand journalist Don Simkovich of So Cal Content Marketing & Media. The two discuss the benefits of content marketing, and how you can engage audiences, establish rapport, and helping you and your company prove expertise.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mark Donnigan who is the Vice President of Marketing at Beamr, a company that leads in global, video software technology. The two discuss the importance of category design in B2B marketing, as well as how certain marketing approaches and strategies can help bring in sales and fight competition.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Joe Gagliese, the co-founder and CEO of Viral Nation. The two discuss the difficulties of influencer marketing, and what lessons they have learned from their experience. Joe also gives his insight on which social media platforms are here to stay, and how brands can benefit from using them.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses the costs involved with social influencer marketing, and the potential risks you need to be aware of to manage internal expectations.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with expert level Certified Life Coach Tullio Siragusa, who is also a Chief Strategy Officer at Nearsof as well as a co-producer and host of the podcast DojoLIVE! The two discuss how a sense of self impacts your leadership and business, and they discuss all there is to know about emotional intelligence and value-based branding.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Miha Matlievski, the founder of Fail Coach LLC. The two discuss how a change of perspective helped Miha turn his life around and bounce back from bankruptcy. He talks about what he has learned from his failures, and how hardships are an important part of finding personal growth and success.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with marketing consultant, speaker, author, and the founder of Duct Tape Marketing Consultant Network, John Jantsch. The two discuss how important it is for entrepreneurs to have a sense of self-reliance, empathy, and time management. John reads a few excerpts from his most recent book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, to discuss how entrepreneurs can best tackle these issues.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Zoe Greenblatt, the social media manager at Glow, an award winning digital marketing and social media agency. The two discuss how to create a voice for your television show and or company on social media, and they analyze the importance of using this marketing tool in an original, yet personable and authentic way.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Clay Clark, who is the CEO of Thrive15, a leading business coaching program, as well as a New York Times bestselling author and a Forbes Business Coach Council member. The two discuss Clay’s successful tactics in how to skyrocket business growth and how to build a business dream team.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product placement in the United States.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This is one of our most popular podcasts, which is why we have chosen to re-publish it over the holiday break. In this episode, Stacy explains how you can go about getting your brand on a TV talk show.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Jeff Pulvino, the co-founder and CEO of Boost Media Group, an agency that specializes in web development, online marketing, and sales optimization. The two discuss Jeff’s experience and what he has learned to best help a business achieve their online marketing goals.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Adrian Belina, Executive Creative Director and one of the founders of Jam3. The two discuss the importance of digital marketing in influencer campaigns as well as how to use technology to solve problems and increase engagement.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Sarah Santacroce, LinkedIn Consultant and Strategist as well as founder of The Gentle Business Revolution Movement. The two discuss how to remain genuine and authentic, while improving your profile and engagement on LinkedIn.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Kelly Glover, the booking agent and publicist for The Talent Squad. The two discuss Kelly’s experience as a podcaster and she gives helpful tips on how to pitch podcasts, organize episodes, and gain PR opportunities.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares 7 insights brand marketers really need to know before you start utilizing product placement as a marketing practice.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses new insights that savvy brand marketers need to know about product placement – including recent changes in product placement, why they matter and how this marketing practice is skyrocketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Jodi Daniels, the CEO and founder of Red Clover Advisors. The two discuss why it is important for businesses to be knowledgable about current privacy laws and its impact on customer data collection, digital governance, and online data strategy.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with CEO of Women Conquer Business, Jen McFarland. The two discuss Jen's three pillars for becoming a great business leader and little ways to distinguish yourself in the growing economy.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mike Watts, the CEO and founder of DMD Products, LLC and LoveHandle. The two discuss the importance of taking risks and what it takes to be a successful entrepreneur.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with the Facebook Group expert and the founder of The Savvy Action Taker Entrepreneur Academy, Iryna Shevchenko. The two discuss how service providers and entrepreneurs can make money with Facebook Groups and run a more successful online business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with CEO and founder of McLellan Marketing Group, Drew McLellan. The two discuss the many ways in which you can enhance your business and transform it from being good to great by addressing everyday issues that can occur and small changes that can make a huge difference.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with founder and director or Concave Brand Tracking, Dominic Artzrouni. The two discuss how product placement has evolved over the years and the ways in which it is most effective in the current market.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with founder and CEO of Vocal Awareness, Arthur Joseph. The two discuss the importance of the human voice and the effect it can have on success in the work place and in every day life.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Vice President of Sales and Account Management at Critical Mention, Zack Jenkins. The two discuss the benefits of exposure and the ways in which you can maximize your PR.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with strategic advisor and coach, Mark Green, the founder and president of Performance Dynamics Group. The two discuss the best ways to maximize productivity in the office from multiple angles ranging from clients, employees, and effective leadership tactics.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for iteration.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it can be done most effectively.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing and promotions on Blockchain and how this technology is enabling new ways to provide value, monetize IP’s, and secure two-way value exchange.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Preston Alder, the CEO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of your company.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business inquiries, and how you can convert your connections into customers.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about making successful brand integrations with music videos and influencers.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses how to take advantage using vintage logos or brand packaging as placement to stand out from the competitors and increase sales.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show partnerships.
Courtney's LinkedIn
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and combat influencer fraud on Instagram.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and which ways to do it right.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in promoting your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with podcaster and CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as both a CEO and a consultant, and the pair shed light on what Steve considers to be the most powerful tool for any CEO to have.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with savvy business expert and author, David Barnett. The two discuss David’s wealth of knowledge regarding buying and selling businesses, and he even provides insight suggesting why you should keep your business selling dreams a secret.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with coach and consultant, Kelli Cooper. The two discuss common misconceptions surrounding the law of attraction, and they’ll even explain how to apply the law of attraction principles all aspects of your business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with email marketer and the founder of Savvy Simple Marketing, Lakisha Sarbah. The two discuss Lakisha’s passion for empowering women in business, why email marketing is alive and well, and how you can master the art of marketing automation
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with the founder and CEO of Choose People, Kris Boesch. The two discuss Kris’s book “Culture Works: How to Create Happiness in the Workplace,” and together they show how to create a culture that drives a powerful employment brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with eCommerce coach Anton Kraly. The two discuss Anton’s best practices for digital marketing to drive eCommerce businesses, why Facebook ads shouldn’t be your main source of traffic, and how to add 30% to your monthly revenue with email marketing campaigns.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how artificial intelligence is already being used to maximize product placement opportunities.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips for making Facebook ads work for your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with book developer and writing coach, Eric Anderson. The two draw upon Eric’s experience to discuss the steps to becoming a published author, whether to be self-published or have a literary agent, and how to use authorship to gain a unique sales edge.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss how Dana has used her experience as an influencer to share insights on building “human” and successful influencer campaigns, from free to paid.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess and Kate Spade, and reveal the best ways to engineer effective strategy driven influencer marketing campaigns that work!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with the founder of Digital Ambition and host of the Digital Ambition Podcast, Kevin Geary. The two discuss how to overcome overcomplicated business practices, whether it’s creating crazy funnels, intricate products and websites, or simply trying to stay grounded while managing everything. .
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to simplify the business model to grow effortlessly overtime, the two discuss the necessity of systems and processes for scaling businesses.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with growth consultant and founder of Making Moxie, Shauna Armitage. The two discuss Shauna’s experience with creating an online publication community for female entrepreneurs, and they break down the difference between talking to someone and talking AT them.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with the founder and SEO director of Break The Web, Jason Berkowitz. The two discuss SEO best practices, old school SEO strategies to avoid, and how to recover from a bad SEO campaign
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with business consultant and President of WebStores Ltd., Greg Jameson. The two discuss the best ways to manage your business website in order to increase your market position, bolster revenue and strengthen your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Brett Garfinkel, the co-founder and CEO of measurement firm Sylo. The two attempt to understand the current state of influencer marketing while discussing the misconceptions of bots and the role they play in the realm of digital marketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Suzanne Brown of OKSuzi Marketing. The two discuss Suzanne’s extensive experience as a business consultant helping seasoned entrepreneurs with high-level marketing challenges, and Suzanne shares her step-by-step guide to working with marketing agencies.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with expert podcast host and Pursuing Results CEO Matt Johnson. The two reveal Matt’s extensive experience working in podcasts to discuss scalable marketing systems, turning expertise into business freedom, and the three keys to translating power into focused action.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with HyCap Consulting expert, John Rohe. The two discuss how to integrate strategy and tactical plans for the total commercialization of brands, the proper definition of a “trainer,” and how to be honest with yourself and your team.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down digital marketing expert and CEO of Ajax Union, Joe Apfelbaum. The two discuss how to become an authority on LinkedIn, and dive into why less than 1% of the 600 million professionals on LinkedIn globally actually post regularly.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Futurety's Business Strategy Vice President, Sam Underwood. The pair discuss Sam’s two rules of fishing: "You can’t catch fish where there aren’t fish’ and ‘don’t leave fish to find fish," revealing how these rules can be applied to marketing a business, product or service.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with digital marketing entrepreneur, speaker, and neuromarketing expert Chris Dayley. They discuss the biggest problems that most companies are facing with their websites and why fixing them is not as simple as just redesigning them.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with business lawyer Richard Chapo to discuss all things legal. They'll explain the "hot" topic in 2019, the new California Consumer Privacy Act, and how it will impact the majority of online businesses that gather personal data from residents of California.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with cause marketing philanthropist, Kristi Porter. The two discuss the best ways to use cause marketing and social issues to amplify a brand’s messaging and engagement to consumers.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse declining sports attendance across the nation.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation practices to boost your operations.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Stacy sits down with Naresh Vissa, Founder & CEO of Krish Media & Marketing, to discuss the benefits of direct marketing and the tools you need to establish a digital footprint.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with marketing and business consultant Anthony Kirby to discuss his turnkey sales strategies that guarantee success.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy Jones sits down with "Business Of Digital" co-host and Northside Metrics founder Dave Rohrer to discuss what brands need to know before you hire an agency.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they'll even show you how securing free publicity is one of the fastest ways to gain higher visibility!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy speaks with Sharifah Hardie to discuss her over twenty-five years of experience as a radio host, online marketing specialist, and business consultant.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take along the way!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
(Original Broadcast: Date May 3, 2017) In this episode, Stacy explains how you can go about getting your brand on a TV talk show.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified themselves within the TV and Film industries.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Tourek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention.
After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements, and influencers!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy explains the differences between product placement and brand integration.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In her last podcast, Stacy laid out the background knowledge as the prequel to her agency's fraud nightmare.
In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your business too.
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In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing!
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In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.
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In this episode, Stacy talks to you about product placement trade out opportunities in Hollywood!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy helps to explain how some celebrities are paid to hold a brand with paparazzi hired to take the perfect shot in order to share it with media outlets.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.
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In this episode, Stacy shares how tech brands can leverage content marketing to help drive brand awareness and trigger sales.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy talks to you about how cannabis brands have been able to stand out and gain brand awareness through product placement content marketing partnerships.
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In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even busier!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.
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In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares the tools you'll need to create a PR program for your medical practice, and why it is just so important for your company to have a PR plan in place.
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In this episode, Stacy talks to you about some of the Olympic celebrity endorsement partnerships that were launched during the 2018 Winter Olympics.
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In this episode, Stacy continues the discussion from last week about our entertainment marketing survey and what it revealed about how brands and their agencies approach product placement to ensure success.
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In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their agencies. And boy, did it have some interesting reveals!
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In this episode, Stacy continues the conversation from last week about Oscar no-fee brand moments from the 90th Academy Awards, and specifically about Walmart’s sponsored short form branded content.
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Welcome to another episode of Marketing Mistakes (And How To Avoid Them). In this episode, Stacy talks about Oscar brand moments from the 90th Academy Awards, and how a few brands won some major global exposure.
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In this episode, Stacy dishes out the seven reasons why our agency blogs.
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In this episode, Stacy shares the truth about working with independent films and brand partnerships.
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In this episode, Stacy discusses the 5 ways producers can evaluate if their content is a good brand vehicle for product placement.
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In this episode, Stacy explains how you can protect your brand from phony influencers, how a fake follower purchase platform works, and give you more insight of what to know and what to watch out for! Great stuff, right?!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy explains the four reasons why productions want to use product placement.
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In this episode, Stacy explains what makes a TV or film product placement deal worth doing for a brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this Episode, Stacy Jones provides more information about the legal rules of product placement in the United States.
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In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.
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In this episode, Stacy shares the four key ways producers can get more creative on making brand partnerships work.
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In this episode, Stacy Jones unveils the 13 reasons why production companies need to hire a brand marketing strategist to assist with brand partnerships.
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In this episode, Stacy discusses the 12 ways app brand marketers can integrate their app into entertainment content marketing to increase downloads and brand awareness.
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In this episode, Stacy discusses the three major ways app brand marketers can use influencers, celebrities, and content marketing to increase downloads and brand recognition. .
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy Jones shares the 12 steps to get celebrities to work with your brand, and the reason why it can take so long.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In the latest episode, Stacy Jones discusses some of the best ways luxury brands can partner with entertainment content and celebrities.
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In this week's podcast, Stacy Jones talks to you about what goes on in the life of a typical day at the agency, and gives you a look behind the scenes on what the team does to create successful influencer campaigns for their clients.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses what global brands need to know about the size of audiences viewing TV content that they have product placement in.
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In this episode, Stacy shares 6 ways that you can measure your product placement campaign.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares four ways to engage consumers through fashion partnerships.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares 6 ways scary content actually increases sales for brands willing to work with the horror genre.
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In this episode, Stacy discusses the realities of paid product placement today
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In this episode, Stacy explains how a TV show comes into existence, the benefits to brands who participate in product placement with these TV pilots – and why it’s worth the risk spending resources and time on an opportunity that may never see the light of a TV screen.
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In this episode, Stacy discusses how your brand can create sales success through talk show partnerships.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.
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In this episode, Stacy shares seven key steps to take to help increase your brand’s product placement campaign success.
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In this episode, Stacy discusses the top 10 Decision Makers involved in product placement.
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In this episode, Stacy shares 10 tips that can help a brand better use their own social media at brand sponsored events.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares six steps you need to know to start working with social influencers.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses the importance of social media influencers and their impact on a brand's sales.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares ten reasons why brands utilize product placement as part of their marketing and advertising strategies.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares tips on how to get major consumer engagement by strategically partnering your brand with an entertainment property.
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In this episode, Stacy discusses what to do after your brand completes an influencer marketing campaign.
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In this episode, Stacy discusses why production placement provides an advertising solution to the clutter and fragmentation of television today.
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In this episode, Stacy shares three reasons why micro-influencers create affordable influencer marketing that gets engagement.
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In this episode, Stacy discusses the history of product placement, where the business is today and how productions can become better partners to brands.
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In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some of the top brand celebrity endorsements around the world.
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In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.
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In this episode, Stacy discusses whether the business of product placement is best kept a secret.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.
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In this episode, Stacy discusses the importance of a Public Relations plan for your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide onwhat you need to know before undertaking such a campaign.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.
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In this episode, Stacy discusses why programmatic advertising won’t work for product placement.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.
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In this episode, Stacy explains how you can go about getting your brand on a TV talk show.
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In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.
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In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.
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In this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.
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In this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.
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In this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.
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In this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.
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In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain authentic and memorable connections to the audience.
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In this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.
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In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.
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In this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.
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In this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.
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In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.
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In this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement partnerships.
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In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!
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In today’s episode, Stacy shares 3 important steps in planning a product placement strategy for your brand, and how they can help you achieve desired results. She also discusses the importance of knowing your key demographic, and understanding how you do, and do not, want your brand to be portrayed. She also touches on the importance of taking immediate action in order to secure your partnership.
In this episode,Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs from the experience.
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In this episode, Stacy debunks the myths of product placement.
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In this episode, Stacy share the rest of her tips for successful celebrity branded events.
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In this episode, Stacy shares the first five steps to celebrity event sponsorships that brand managers should take before activating their events partnership.
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In this episode, Stacy shares three reasons why brands can win big time on screen and still make affordable product placement magic happen.
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Join Stacy Jones, the CEO and founder of Los Angeles entertainment marketing agency Hollywood Branded for Marketing Mistakes (And How To Avoid Them). In this episode, you'll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app