The Empowered Entrepreneur: Recent Episodes

Gina Ahtof

Casual discussions about honesty and authenticity in marketing.

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The Empowered Entrepreneur Podcast is enjoying a few weeks of summer fun!
You can look forward to new episodes coming September 18th!

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

*Please leave a review! It’s how people find me!***

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue by being genuine. Book a free consultation at www.promoprintplus.com

*Please leave a review! It’s how people find me! https://www.promoprintplus.com/podcast/*

Music by Red Ed and the Undead

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I am really glad Veronique Porter and I finally had this conversation about race, biases, and inclusion that has been in the making for 4 months. We are busy ladies with busy schedules. We also discuss how to find experts in these areas to listen to when you want to know what’s really happening in the world as opposed to turning on the TV and listening to biased conversations. Hopefully, you get as much out of this as I did.

About the Guest:

Veronique (or V) is the Founder and Lead Educator at Ampersand Workspace. She teaches folks to recognize race and gender-based oppression and use their power, privilege, and influence to disrupt it within their lives, communities, and especially the workplace.

• Facebook: www.facebook.com/veronique.l.porter/

• Instagram Handle: @laniseworks

• Linked In: www.linkedin.com/in/veroniqueporter/

• Website: ampersand-workspace.com

About the Host:

Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue by being genuine. Book a free consultation at www.promoprintplus.com

*Please leave a review! It’s how people find me! https://www.promoprintplus.com/podcast/*

Music by Red Ed and the Undead

This episode is sponsored by:

“Feel overwhelmed by all of the office and bookkeeping tasks in your business? If you need a bit of help along the way, please reach out to Kim @ KCSolutions. Her goal is to help you Keep Your Joy as you take your business journey. Free initial consultation.”

Kim Craig

KC Solutions OM – Bookkeeping and Office Services

508.656.0781

kcsolutions@craig-watson.com

www.kcsolutionsom.com

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue by being genuine. Book a free consultation at www.promoprintplus.com

*Please leave a review! It’s how people find me! https://www.promoprintplus.com/podcast/*

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 10: Business Rules to Live By

Electra Govoni is truly one of my favorite people in addition to being my business coach. She is also the first repeat guest! In this podcast, we cover so many topics related to trusting your gut, paying attention to the signs that your body and mind are telling you to warn you about different things, and some tips and tricks to turn down the noise and focus on what you want to be focusing on.

Feel overwhelmed by all of the office and bookkeeping tasks in your business? If you need a bit of help along the way, please reach out to Kim @ KCSolutions. Her goal is to help you Keep Your Joy as you take your business journey. Free initial consultation.

Kim Craig

KC Solutions OM – Bookkeeping and Office Services

508.656.0781

kcsolutions@craig-watson.com

www.kcsolutionsom.com

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue by being genuine. Book a free consultation at www.promoprintplus.com

*Please leave a review! It’s how people find me! https://www.promoprintplus.com/podcast/*

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 9: Life is a Marathon

It's hard to be honest when you're marketing your business... Want help?

Carolina Martin is a kindred spirit. Her and I met over Zoom in a networking meeting, and we became fast friends. We have so much to discuss. We both love art and think it should be accessible to everyone, including our aging population. We also understand that bad things happen to people every day, and you have the choice to be positive. You have to choose this every day!

Carolina Martin is an Art Teacher by profession; she was blessed to be raised by two practicing Artists. Her mom fought lung cancer for the last 6 years of her life. During the last 2 months of her life, she needed the care of a nursing home. During that time, she saw what was available (and what was missing) for people who loved to participate in hands-on, creative art activities. Upon my mother's passing, she vowed to carry on the legacy of her parents by 'delivering the creative process' through various art activities to people of all ages, abilities & disabilities. She began by teaching art classes at the nursing home that had cared for her mom. Word of mouth grew the area of her services quickly, and the rest, as they say, is history! It continues to be her pure joy to deliver guided online & in-person visual & culinary art experiences! Carolina Martin, Phone: 216-941-7643, carolina@thebomparties.com, https://www.thebomparties.com

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me! https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 8: Business Boundaries

It's hard to be honest when you're marketing your business... Want help?

Christina Gravina, founder of BILT (Bridging Independent Living Together) is a rockstar! In this podcast, we talk about how to grow a business in a way where both the employees and the employer benefit. It’s so hard to strike a balance where that happens because there is a push-pull between providing excellence and having enough money to fund it. We also discuss boundaries with employees and clients and advocating for the best working conditions for everyone involved. This is such an important conversation for entrepreneurs, and I hope you learned something.

biltne.org
info@BILTne.org

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue by being genuine. Book a free consultation at www.promoprintplus.com

*Please leave a review! It’s how people find me!***

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 7: Networking Around the World

It's hard to be honest when you're marketing your business... Want help?

Karim Kerachni is a world traveler who strives to make his business fit into his life and not the other way around which is the way it is usually done. COVID and the explosion of remote work has afforded him that opportunity. He and I talk about entrepreneurship, happiness, and increased productivity when you have freedom in your life. I really enjoyed this conversation and took away some great tips and tricks and I hope you do too.

With 13+ years experience in Sales and Management across North America (and France in his early career), he found his true calling in launching new ventures, creating systems & processes, and business development at large.

He has started a residential/commercial cleaning company in 2018 — Steamates — which then grew in a couple cities across Canada, before selling his majority stacks recently, in order to focus on his newest venture, in partnership with PropertyGuys.com : He’s currently in charge of attracting and selecting the best talents for the 25 Franchises available in north-eastern Massachusetts, and offering them his support to grow their franchise into a $1M+/year success

Learn more: Info.PropertyGuys.com/Mass

He’s looking to connect with realtors, real estate investors and “want-to-be entrepreneurs” (of any age or backgrounds) in eastern Mass. : if they have a passion & talent for real estate AND/OR business development , he wants to talk to them! (Large finder’s compensation available)

https://www.linkedin.com/company/propertyguys-franchises-ma/

https://www.linkedin.com/in/karim-kerachni/
https://www.facebook.com/PropertyGuysFranchisesMA

https://www.instagram.com/propertyguys_franchises_mass/

Links mentioned in the Podcast:

The 4-Hour Workweek https://g.co/kgs/uEgT6h

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 5: Keep Your Joy 

It's hard to be honest when you're marketing your business... Want help?

I finally have my friend and mentor, Kim Craig, on the podcast. We talk about the ins and outs of bookkeeping. We also discuss making sure you keep your joy when you are working in your business. She has so much information and insight to share about how to run your business while maintaining your sanity. 

Administrative support is Kim’s favorite thing, and a Profit & Loss is one of the best tools a business owner can have to measure the health of their business and work towards their goals. Her happy place is providing bookkeeping and office management support to tiny business owners so they can keep/reclaim the joy they felt when their dream became their business.

https://kcsolutionsom.com/

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 5: Who Is Your Ideal Client?

It's hard to be honest when you're marketing your business... Want help?

Figuring out who your ideal client is the MOST IMPORTANT thing you can do when talking about your marketing. Marketing strategist, Jenn Prochaska and I discuss all of the reasons why it’s important and how if you think you’re talking to everyone, you’re really talking to no one. We also talk about how isolating that information really does benefit the business owner because it allows you to focus on who YOU really want to work with. It’s the difference between being excited when you wake up every morning to go to work as opposed to dealing with a bunch of people who will drain your energy. We also began a very important discussion about diversity and inclusion.

Message Strategist Jenn Prochaska (Pro HASS kah) wakes up every day determined to empower ambitious small businesses through memorable, differentiating and authentic brand messaging. Fueled by caffeine, she leverages her 25+ years of experience and insatiable curiosity as founder of The Write Difference.

Website: thewritedifference.com

Facebook: @thewritedifference

Instagram: @thewritedifference

LinkedIn: linkedin.com/in/jennprochaska/

TikTok: @JennProchaska

Links mentioned in the Podcast

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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It's hard to be honest when you're marketing your business... Want help?

Alex is such a great guy. I've known him for about 2 years. We're in a networking group together and we seemed to have a similar hustle when it came to our businesses. He's a fellow entrepreneur in a different industry with a different background, but I saw a kindred spirit in him. This conversation has a little bit of everything. We cover Everything from good business practices to customer service to freedom of speech! Our conversations always flow so easily. I hope you enjoy!

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

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The Empowered Entrepreneur Season 2 Episode 3: You Have To Trust Your Gut!

It's hard to be honest when you're marketing your business... Want help?

Stacy Braga is a fellow recovering people pleaser. We have much more in common than that, including having had serious mental health issues surrounding teaching. We both left teaching because of our struggles. This was such an important conversation to have because for a long time I hid my panic attacks and problems with anxiety. We have an honest dialogue about why you need to trust your gut and listen to your body when she tells you that something is wrong. And you need to advocate for yourself so you can right those wrongs.

Stacy Braga is a web and email copywriter for wellness brands. She loves helping people grow their business and their impact with the power of words.

Website: stacybragacopy.com

IG: @stacybragacopy

linkedin: https://www.linkedin.com/in/stacybraga/

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 2: What Does Health Mean to You?

It's hard to be honest when you're marketing your business... Want help?

The podcast is a little different this week. I tend to talk about all sorts of issues that impact entrepreneurs. The issue of Health and Wellness is a big topic in making sure you have your sanity intact. On this episode, I talk with Lisa Dahl, who is a health and Wellness coach. We talk about how screwed up diet culture is and how pervasive it is over traditional Western medicine. We talk about our past experiences with a popular weight loss group. We also talk about skewed perceptions of body image and how that can do so much damage to your health and wellness.

Lisa is a health and wellness coach specializing in the practice of Intuitive Eating and Body Image. She takes her past dieting experience to support women to be happy, healthy, and confident in any size. Lisa works with her clients through online one-on-one coaching, group coaching, and in-person workshops in Bolton, MA.

  • https://www.lisadahlwellness.com
  • FB https://www.facebook.com/Lisadahlwellness
  • IG https://www.instagram.com/lisadahlwellness
  • Youtube channel: https://www.youtube.com/channel/UCWFu4WBJhsKYJ2WLQTgShUw
  • LinkedIn https://www.linkedin.com/in/lisadahlwellness
  • Email: Lisa@lisadahlwellness.com

Links mentioned in the Podcast

Christy Harrison- The Anti-Diet: https://christyharrison.com/book-anti-diet-intuitive-eating-christy-harrison

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Season 2 Episode 1: Human Design and Marketing

It's hard to be honest when you're marketing your business... Want help?

Bree Kuryk is a lot like many of us. She picked a career that interested her and when she got her “dream job” and she realized that it wasn’t all it was cracked up to be, she realized that she was looking for something more meaningful. I’ll have to admit that when Bree told me what she did, I was skeptical. Using your birth year, city you were born in and time of birth to assess the best marketing plans for you seemed pretty out there. I have an open mind and I wanted to learn, so I agreed to listen. It was incredible! We talk about so many things that she only knew because I gave her those pieces of info. This was a really interesting topic for me and I hope you’ll learn something too!

Bree Kuryk is a 5/1 Splenic Projector, podcaster, certified human design & gene keys business coach, Certified Online Business Manager®, and beach lover. With over 15 years of marketing experience distilling all the online business best practices and trends into clearly-articulated strategies for clients of all sizes & industries Bree has realized her passion of examining the deeper purpose behind different tactics to help you find the most aligned way to build your business by tapping into your own intuition.

hello@breekuryk.com

www.breekuryk.com

Links mentioned in the Podcast

Jovianarchive.com

My.humandesign

Bree’s Podcast: https://www.podpage.com/frequency-flow/?_gl=112o7x2a_gaMjc4NzUyNDguMTY2ODE4ODcyMg.._ga_EC8HTXZR87*MTY3MTE0MTUzNC4zLjEuMTY3MTE0Mjc4Mi4wLjAuMA..

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 26: What Does Success Mean to You?

It's hard to be honest when you're marketing your business... Want help?

If you’re looking for a fast and easy way to make money, entrepreneurship may not be the right thing for you. In this very honest conversation with Sara Ferrer, owner of Zoey Koko, we discuss many of the ups and downs of owning a business. We talk about how isolating it can be to be running everything and having everyone looking to you for answers, but we also discuss the immeasurable joy when you find the balance between success, work life balance, and getting to do what you love every day.

Sara is a licensed esthetician and founder of Zoey Koko, a line of experiential bath & bath products that make you (and your skin) happy!

https://zoeykoko.com/

https://www.linkedin.com/in/sara-ferrer-6371b5117/

https://www.linkedin.com/company/zoey-koko/

https://www.instagram.com/zoey_koko/?hl=en

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 25: Health Insurance and the Small Business Owner

It's hard to be honest when you're marketing your business... Want help?

I have been wanting to make this podcast for a really long time. It’s been a really hard conversation for me to have because somehow there is shame wrapped up in it. That I don’t make enough money to cover my basic expenses, but that’s the point! Who starts off a business already profitable?? Entrepreneurs have to get creative with it. They have to get 1 or several other jobs or count on their spouse or partner. It is not designed for you to do it yourself. It’s crazy! Heather Payeur and I discuss so many aspects of health insurance and we give you resources to help you figure out how to navigate this confusing territory. I was extremely vulnerable in this conversation because I hope someone listening might be helped by hearing that they are not alone in this.

https://www.pivotlyfe.com/

Links mentioned in the Podcast:

www.Healthcare.gov

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 24: Entrepreneurship and Mental Health

It's hard to be honest when you're marketing your business... Want help?

I was struggling with my mental health before this interview started. I almost canceled it, honestly because I didn’t think I was in a great headspace, but obviously I didn’t. Yelena Galperina and I had a wonderfully honest conversation about the amazing way that entrepreneurship changes you and some struggles associated with starting and running a business. It takes you out of your comfort zone and makes you test limits you weren’t sure you even had. It makes you experience amazing things and participate in things you could never imagine being a part of.

Yelena Galperina is a social entrepreneur who is passionate about creating purposeful tools that empower people to learn, grow, and thrive. Currently, she is co-creating a platform, People+Skills, to support learners as they develop skills with mentors.

yelena@getpeopleskills.com

https://getpeopleskills.com/

https://www.linkedin.com/in/yelenagalperina/

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/
Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 23: Immigrants and Burnout

It's hard to be honest when you're marketing your business... Want help?

Nikolai Blinow and I discuss many topics surrounding burnout including what it’s like to be an immigrant and what that work ethic looks like or being the child on an immigrant and learning that behavior. We are very similar in many ways in how we were raised and it’s interesting to see how previous generations approached work as opposed to how people are looking at it now. No matter where you fall in this spectrum, you should agree that it makes for a very interesting discussion.

Nikolai Blinow is a life + career coach for burnt-out and highly sensitive professionals; she helps burnt-out and highly sensitive women in business embrace, protect, and channel their sensitive superpowers, so that they can live FREE + FULFILLING lives while still having a meaningful impact in the world (but while living a life of balance instead of burnout!). She is also a successful 6-figure small business owner, TEDx speaker, co-chair of The Women's Business League Providence, and a licensed mental health counselor in the state of Rhode Island.

www.fromburnouttobalance.life

Instagram: nikolaidiana

Facebook: facebook.com/nikolaiblinowlmhc

Links mentioned in the podcast:

Happify: https://www.happify.com/

Calm App: https://www.calm.com/

Netflix & headspace: https://www.netflix.com/title/81280926

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 22: Overcoming Burnout

It's hard to be honest when you're marketing your business... Want help?

Diagnosing burnout in yourself is not rocket science. Your body will tell you, often in more ways than one that you’re stressed and overworked. Dave Greenwood and I talk about some triggers and symptoms that you might see if you’re exhibiting some signs of burnout. We also talk about some ways to alleviate that stress and figure out how to get to the next step in taking back your life after burnout.

David Greenwood is the author of Overcoming Burnout-real life strategies for burnout recovery and prevention, as well as Overcoming Distractions-thriving with adult ADHD. He also hosts the very popular adult ADHD podcast, Overcoming Distractions.

David Greenwood- Content Creation For Busy Professionals|Author

Check out his new book! Overcoming Burnout.

www.DavidAGreenwood.com

Podcast: https://podcasts.apple.com/us/podcast/overcoming-distractions-thriving-with-adhd-add/id1150056233

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 21: You Have to be Yourself

It's hard to be honest when you're marketing your business... Want help?

What we talk about?

Jennifer Hernandez is a rock star! We had such a great conversation talking about you showing up as your true and honest self will draw the right people to you in your personal life and the right clients to you in your business life. You need to be comfortable in your own skin and learn to listen to your intuition when making decisions.

Jennifer is a serial entrepreneur from Worcester, MA who loves helping people grow their businesses. She is passionate about marketing, motivation and seeing others succeed!

Website: https://www.gemmarketingsolutions.biz/

Email: jennifer@jenniferhernandez.me

Phone: 508-718-9303

Links to Items mentioned:

www.eforall.org

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 20: Vulnerability is Strength

It's hard to be honest when you're marketing your business... Want help?

What happens when an engineer gets bored and decides to automate all of his processes so he’s done with work quickly? He eventually becomes an entrepreneur. Dustin Hopkins is a shining example of when someone analytical explores his very active creative side. Creative people solve problems differently. Dustin and I also realize that we both like upsetting the status quo and love to present people a new way of looking at things.

Dustin builds wicked nice websites in Webflow that convert like crazy. He’s currently grinding his chess rating, hit him up if you play!

Dustin Hopkins, President, Kingside Development Corp.

508-556-7427, dh@kingsidedevelopment.dev

https://www.kingsidedevelopment.dev

Links Mentioned in the Episode:

Foodbeat Mediterranean: https://www.foodbeatgrill.com/

Value Based Pricing- Peter Drucker: https://www.drucker.institute/thedx/the-price-of-value/

Brene Brown TED Talk: https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=en

Teddy Roosevelt Man in the Arena Quote: https://www.theodorerooseveltcenter.org/Learn-About-TR/TR-Encyclopedia/Culture-and-Society/Man-in-the-Arena.aspx

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

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It's hard to be honest when you're marketing your business... Want help?

Do you feel anxiety or shame when you talk about your finances and financial planning? Are you not sure what to ask and feel stupid because you feel like you should know? We talk about investing that doesn’t feel overwhelming. Do you know what a Fiduciary is? I didn’t. Tess Waresmith is a financial educator and money coach. She explains all these things in what she calls a “normal human way”. We talk about investing in an honest, valuable, and authentic way.

Tess is the founder of Money Confident, a financial education program helping professionals and entrepreneurs build their wealth and confidence through investing education that makes sense.

With over 10 years of experience in marketing, communications, and investing Tess is an expert in change management, leadership development, and financial education and is currently the VP of Technology and Operations at a global marketing agency.

Outside of work, Tess can be found volunteering for organizations like BUILD Boston, rock climbing, hiking, reading, traveling, spending time with friends or catching live music.

Download the free Guide How and When to Start Investing Simply: www.moneyconfidentcoach.com

Follow on Instagram @wealthwithtess

Like on Facebook @moneyconfidentcourse

Links mentioned in the podcast:

https://www.amazon.com/MONEY-Master-Game-Financial-Freedom/dp/1476757860
6 Steps to Investing Success - Free Guide
Simple Path to Wealth by J.L Collins (Book)
I Will Teach you to Be Rich by Ramit Sethi (Book)
https://herfirst100k.com/
More free resources at wealthwithtess.com

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 17: Be Your Authentic Self

It's hard to be honest when you're marketing your business... Want help?

There is so much juicy stuff in this conversation with Abbe Schnibbe of Plymouth Armor Group. First of all, Abbe is a super passionate - kick ass pioneer who has been nicknamed "The navy seal " by her staff because she can handle any situation thrown at her. We talk about being a woman in male dominated industries, diversity and inclusion, the importance of being honest when you're presenting yourself, and trying to figure who your accomplice is.

Abbe Schnibbe is a leader in the cannabis logistics and supply chain space in New England and beyond. She currently works as Chief Executive Officer of Plymouth Armor Group - having co-founded the company in 2018, she has worked tirelessly over the years to build an effective, compliant transportation solution for cannabis companies in New England. She is a Board Member of Massachusetts Cannabis Company and President and Founder of the Massachusetts Association of Cannabis Transporters (MACT). She lives in Duxbury with her fiance, Mike, and pitbull, Steve Buscemi, and loves to cook, garden, sing, and see live music! Their contact Info

This episode is sponsored by:

Plymouth Armor Group is New England’s leading cannabis cash and product transporter.
With a laser focus on security and compliance, Plymouth Armor Group continues to be the most trusted name in cannabis transportation.
They have invested in the right people and the right technology to create a truly unique and much needed service offering in our emerging cannabis industry.
Plymouth Armor Group’s women-led executive team and their diverse and talented staff bring years of collective experience in cannabis, security, banking and transport.
If you are a cannabis professional looking for transport and logistics solutions, please visit them online at www.plymoutharmorgroup.com, or check the show notes for links to their Facebook, instagram and LinkedIn.
Plymouth Armor Group— compliance is heavy, let us carry it for you.

Links to website and socials:

www.plymoutharmorgroup.com

www.facebook.com/plymoutharmorgroup

www.linkedin.com/company/plymouth-armor-group/

Instagram: @plymouth_armor_group

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

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Music by Red Ed and the Undead

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It's hard to be honest when you're marketing your business... Want help?

Dennise Kowalczyk is such a wealth of information. She offers many tips and tricks about using and repurposing your content. We touch upon the topic of how much is your time worth to you? Should you pay someone to do something it takes you hours to do? Where is the best place for you to spend your time in terms of marketing. It's also so important to figure out where you want to prioritize your efforts.

Dennise is an online strategist who supports women solopreneurs to grow their businesses. She is a former radio DJ, a world traveler, a huge fan of bringing people together to do good things in the world, a rambunctious storyteller, an aspiring background actor, and CEO of CTD Creative Consulting. Her passion is to work with women service providers in growing their businesses by building a solid online presence. We do this by assessing what you have, improving what works, and eliminating the unnecessary using systems-based approaches and having some fun doing it. That way you can have the biggest impact possible without feeling overwhelmed to do ‘all the things’. We come up with a strategy that makes sense for your business and connects you with your ideal client.

Dennise M. Kowalczyk, Your Personal relationship marketing strategist
CEO, CTD Creative Consulting LLC
https://ctdcreative.co/

https://calendly.com/ctdcreativeconsulting/consultation?month=2022-07

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 16: Developing Authentic Relationships is Key

It's hard to be honest when you're marketing your business... Want help?

Working with the right clients is easier. There is a lot of vetting to get to that point that you're not wasting your time. You have to work on understanding what are the right questions to ask your prospects. For example, if you're looking for clients who have a certain budget, you need to use certain buzzwords to assess that. In my industry, I ask about quality and how my customer wants the recipient to feel when they've received the item, it's different for everyone. And you can figure it out over time by trial and error. Good luck!

After working for a small insulation company as an administrative assistant, Renee realized there was a need for someone to help business owners in the trades grow by hiring the right people. She helped set up a hiring strategy, take the stress out of vetting applicants, interviewing, checking references, and making recommendations.

Email: renee@alaserviceshiring.com

Phone: 508-320-2566

Website: https://www.alaserviceshiring.com/

Linked In: https://www.linkedin.com/in/reneesullivan3470/

Facebook: https://www.facebook.com/renee.sullivan.9

YouTube: https://www.youtube.com/channel/UCFpX8F-nnX9CeKheab_mkZA

Instagram: https://www.instagram.com/ala_services_/

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 15: Accountability Partners

It's hard to be honest when you're marketing your business... Want help?

Nicole Porter is an amazing person. She's a ball of energy and she is so super chill and always has one million projects going on at the same time, but she handles it! In this episode we talk about how having an accountability partner is a must have to maintain sanity as a businessperson. She also gives so many tips and tricks about how to tackle your Social Media including having a plan, taking small steps and increasing intensity little by little. I think this may have been the most I laughed and she definitely brings that out in me. Hopefully it makes you smile too.

Nicole Porter helps navigate the large and overwhelming world of social media by focusing on what is really important. She offers simple tips, strategic consulting, full-service maintenance across platforms and ads management.

https://monomoysocialmedia.com/, 774-408-8986

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 14: Live with Intention

It's hard to be honest when you're marketing your business... Want help?

I know I say that all of my conversations are terrific, but this one with photographer Sandra Costello brings me joy. We really dig deep into how difficult it is to start a business and how surrounding yourself with the right people really impacts your mood, life, and business, some wonderful tips on how to show up authentically, be yourself and letting go of the things that don't help you. You are really the only person getting in your own way and stopping yourself from achieving your goals.

Bio: Sandra Costello loves you already! She photographs remarkable women who want k!ck*ss photography that is joyful, authentic, and empowered.

She meets her clients with love wherever they're at in their journey and deliver a collection of images that make them say "I didn't think I would like this many!" You have a blast while building a brand and increasing visibility.

Sandra Costello Photography- Eastham, MA

Facebook, LinkedIn and Instagram: @sandracostellophotography

https://www.sandralovesyou.com

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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The Empowered Entrepreneur Episode 13: Your Marketing Should be Making You Money!

It's hard to be honest when you're marketing your business... Want help?

April VanTassell has been through it! Her background includes pharmacy school, the Navy, having children when she was young, April found marketing! She is absolutely amazing. She is the definition of making the best of the cards that are dealt to you. She has so many really important things to say and we can all learn from her tenacity. We talk about how spending money on marketing is really an investment and you should always see a return on your money. You need to know what you're doing when you're marketing and when you hire someone to do your marketing. This episode is super chock full of tips and tricks!

April holds both a BA and MBA in Marketing, she also has worked in a variety of small to medium-sized businesses for the past 6 years. In 2020, she had the opportunity to start her marketing and website agency, providing small to medium-sized businesses with all of their most necessary marketing and website needs to be found, get leads, and grow their business and revenue.

April VanTassell, Infinite Digital Marketing & Web, 845-448-9496, april@infinitemarketingnweb.com,

www.initemarketingnweb.com

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

Please leave a review! It’s how people find me!

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

Music by Red Ed and the Undead

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Episode 12- Who Is Actually Using Your Promotional Material?

It’s nice that you like something, but are you your target audience.

I was talking to non profit trying to raise visibility.

She was thinking of different items. So I dug down and continued to ask questions. What do the people who use her n on-profit:

What do they have in common?

Age range, education level, income. Hobbies, profession, have families? What’s important to them?

And for you, what are you trying to accomplish?

The more answers you are able to come up with, the better you can hone in on your target.

OK now that you found who your target is? What do those people want? What do those people respond to? It turned out for my customer, her affluent very educated people who could buy anything that they wanted we’re not going to be moved by some free swag so I talked to her about creating a limited series of items to create a buzz and to show that town pride that they had and that only people who really cared about this particular thing would want and would want to show proud. It was hit!

These and many more questions are on my intake form it might seem like a pain in the butt to answer all of these questions, but in the end it gets you to where you’re want to be so you’re not buying some thing that none of your customers or your potential customers want.

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com.

Please leave a review! It’s how people find me!

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

Music by Red Ed and the Undead

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It's hard to be honest when you're marketing your business... Want help?

I can't wait for You to hear this interview with Electra Govoni. We talk about so much stuff from taking our lead from history and what we can learn from the past to having a mentality of abundance in life. Changing your mindset and perspective can create real and lasting change in life. We also talk about showing up in a real way and the fact that being yourself will draw the right people to you. My favorite line from this podcast is “Someone else doesn't have to lose so you can win.” I was so jazzed after this conversation that I felt like I could run 10 miles. I hope you enjoy listening as much as we enjoyed making this!

Electra is the CEO of TAB Boston Northwest in Burlington, MA. She helps forward-thinking business owners grow their businesses, increase profitability and improve their lives with business coaching, facilitating local business owner advisory groups and optimizing talent strategies in organizations to achieve better business results.

She can be found online

Email: electra@tabbostonnw.com

LinkedIn: https://www.linkedin.com/in/electra-govoni/

Web: https://www.thealternativeboard.com/boston-northwest

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com.

Please leave a review! It’s how people find me!

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

Music by Red Ed and the Undead

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How to Choose Earth Friendly or Sustainable Promotional Products.

It's hard to be honest when you're marketing your business... Want help?

**Sustainable promo products
Many about us worry about the impact weʼre making on the world and our
carbon footprint.
Specifivay with promotional products.
Worrying about more plastic in the world.
There are several products that we source that are made entirely from recycled
products and there are also items that help reduce single plastic use.
Here are the top items and Iʼve also included pictures in my Pinterest page,
linked in the show notes

Reusable grocery totes
Reusable straws
Water bottles made from recycled materials
Cutlery set made from recycled bamboo
We can decorate on sustainably sourced apparel.

Something to think about when purchasing promo items is finding something that
is very useful, that your customers will want to continue reusing, so they wonʼt
throw it away. You donʼt have to buy the most expensive travel mug, but when I
purchased some for my business, I made sure they would fit in a standard size
cup holder. It frustrates me when I canʼt travel with my travel mug! I also made
certain the the lid and cup were easy to clean and didnʼt have a lot of nooks and
crannies for dirt to get stuck in. These features were important to me, so I knew
my clients would appreciate them.

We can tailor what youʼre looking for and what is important to you with your
promotional products.

https://pin.it/5LwyoJ4**

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com.

Please leave a review! It’s how people find me!

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

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Music by Red Ed and the Undead

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It's hard to be honest when you're marketing your business... Want help?

I interviewed Ellie McDonald in February. She is a 27-year-old who has turned her past medical experiences into a beautiful nonprofit, Tend to You inc. This nonprofit curates care packages for the cancer community that highlight small New England artisans.

She is so honest about everything that she does because she wants people to see her as genuine because of her actual experience. She is super supportive of small businesses and their missions. She also talks about how marketing is really hard and she didn’t really know where to start.

She can be found online at www.tendtoyou.org.

We discussed the following brands:

www.customcuisinellc.net

https://www.monamoonnaturals.com/

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com.

Please leave a review! It’s how people find me!

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

Music by Red Ed and the Undead

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It's hard to be honest when you're marketing your business... Want help?

The Wrong Swag Can Make or Break Your Golf Tournament

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com.

Please leave a review! It’s how people find me!

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

Music by Red Ed and the Undead

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Suzanne Wigen is a Career Coordinator with HMEA. She helps people who are neurodiverse help find part time jobs. She loves her job and you can hear it in her voice. This environment keeps her priorities in order because she is constatly thankful for what she has. She grew up in an atmosphere where neurodiversity was the norm and it helped made her feel comfortable to be around all kinds of people.

We discussed burnout, taking time off, doing your best and practicing gratitude. She gives tips on how to beat burnout and stress.

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com.

Please leave a review! It’s how people find me!

https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur

https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286

Music by Red Ed and the Undead

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The Empowered Entrepreneur Podcast Episode 6

**It's hard to be honest when you're marketing your business... Want help?

Here are some tips on how to organize a successful golf tournament.**About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com. 

Music by Red Ed and the Undead

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Episode 5: Consistency in Branding is Key

Show Notes: I interviewed Saraphina Churchill from Images by Saraphina. We have a great discussion about branding is so important across all avenues and that consistency is the key to keeping it all together. We also discuss finding out where you shine in networking. She also gives a great tip bout how to make your customers like you more.

Saraphina Churchill lives on Cape Cod, she’s a cat lover, a coffee drinker and a business imager. She’s been working in the marketing industry for 15 years. Saraphina is the owner/operator of Images by Saraphina, which offers photography and graphic design services to help small businesses who do not have an in-house art department.

Find more information about her and her business at:
www.imagesbysaraphina.com

Other topics we discussed:

Julie Brown- https://juliebrownbd.com/

Crime Junkie Podcast- https://crimejunkiepodcast.com/

Please leave a review! It’s how people find me!

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It's hard to be honest when you're marketing your business... Want help?

**Does Anyone Stick Up For a Small Business Owner? I do!! You get something and it's not what you thought you asked for. Listen to find out how i make it right.

Check out the Pinterest page to see the pictures mentioned in the podcast.
https://pin.it/d9Ycqzb**

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com. 

Music by Red Ed and the Undead

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**It's hard to be honest when you're marketing your business... Want help?

I interviewed Angela Anderson from Sweet Chicks Cleaning. We have a great discussion about how being a house cleaner is one of the most intimate relationships you can enter into with a stranger. It's so important to manage expectations and let people know exactly what to expect from your services.

Find more information about her and her business at:
https://www.facebook.com/sweetchickscleaning/
https://www.sweetchicksshoppe.com**About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com. 

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It's hard to be honest when you're marketing your business... Want help?

Can you believe that buying the wrong promotional item for your business can do more harm than good? Listen to find out why.

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com. 

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It's hard to be honest when you're marketing your business... Want help?

I interviewed Mayari Velasquez, Amazing Chef and entrepreneur, in December. We have a candid discussion about why honesty and authenticity helps your business  grow. You build relationships instead of only creating transactions. She explains why you want your customers to see you as a human being. She talks about how being authentic and going to the library actually makes her a better chef. She also gives a great tip that you can use right now to show authenticity in your marketing. 

She can be found on social media at mayarisvoyage, https://mayarisvoyage.com/

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com.