LEAP Listens: Recent Episodes
Sara MacGregor and Roger Cayless
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
In this episode of LEAP Listens, Sara and Roger speak to Jennifer Sproul, CEO of the Institute of Internal Communication, about how internal comms is evolving, and what that means for organisations today.
Jen shares practical insight on how the function is shifting from content delivery to creating meaningful connection, and why listening is becoming just as important as messaging. They discuss the impact of AI, the challenge of channel overload, and what good internal communication looks like in a post-COVID, hybrid-working world.
If you're rethinking how to engage employees more effectively, this is a conversation worth tuning into.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens, Sara and Roger are joined by Jess Heagren, founder of Careers After Babies, to explore the uncomfortable truth about working parenthood, and why it’s not just a personal issue, it’s a business one.
From a defining moment in the boardroom to building a framework now used by leading employers, Jess shares why organisations need to move beyond policies and start addressing culture. She unpacks why 87% of parents say full-time work doesn’t work, how line managers shape retention more than HR ever could, and what it really takes to become a workplace where parents can thrive.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by neuroscientist and author Dr Marcia Goddard to explore why inclusion isn’t about box-ticking, it’s about performance. From team trust to psychological safety, Marcia unpacks the brain science behind belonging, and why diverse teams only thrive when people feel safe enough to show up fully.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Amit Parmar, CEO of Cliquify, to explore how AI is reshaping employer branding and what it means for authenticity, ethics and trust. From deepfakes and data to organic content vs "processed" comms, Amit shares where technology helps, where it hinders, and how the future of storytelling is changing with AI.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Jessica Burns from Placed, to talk about how employers can get more bang for their recruitment buck. From programmatic advertising and real-time algorithms to reaching passive candidates while they're scrolling, Jess shares how brands can spend smarter, not harder, and still attract the right talent.Yes, the robots are coming.
No, they haven’t landed the jobs (yet). Tune in now
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless sit down with Jay Middleton, founder at The Animation Guys, to explore the unique power of animation in employer branding and internal comms. From forklift safety with a Monty Python twist to personalised campaigns inspired by Spotify Wrapped, Jay shares how animation offers more control, more creativity and, sometimes, a deeper emotional punch than live action ever could.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode, we’re joined once again by Mark Horley, Co-Founder at Tonic, to talk about the balance between data and creativity in employer branding. From a worried teddy bear to a twitter powered vending machine, Mark shares why emotional connection still matters, even in a data led world.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Hiring at scale isn’t just about getting people through the door, it’s about attracting the right talent without compromising on quality. In this episode, Sara and Roger chat with employer branding expert Priti Soni, who helped lead a mass, global hiring campaign at WTW, bringing in over 3,000 employees in just three years. She shares the strategies that made it work, the challenges they faced, and how understanding what candidates actually want helped them hire smarter, not just faster.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
TikTok isn’t just an app for dance routines, it’s changing the game for employer branding. But how can companies actually make it work?
In this episode, Sara and Roger chat with employer brand and content expert Alex O’Connor, who led the launch of a major bank's recruitment marketing TikTok channel. She shares her experiences of creating engaging content with employee advocacy, and figuring out what content stuck the right cords with their target audience.
If you’re looking to make TikTok work for your employer brand, this episode is for you. 🎧
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Gen Alpha grew up asking Alexa for answers, so what will they ask of their future employers? Join Roger and Sara in this episode as they chat with Pia Malherbe, Chief Branding Officer at 10 Days, about why organisations need to start thinking about Gen Alpha now. Pia shares expert insights on what this next generation will expect from work, how their values and preferences differ from previous generations, and what companies need to do to start engaging Gen Alpha. The future workforce is closer than you think, hit play to find out how you can start preparing now.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Want to find out how a simple breathing exercise can help you manage stress at work? In this episode of LEAP Listens, Roger and Sara chat with Karen Farrell, a qualified Breathwork coach about how something as simple as having proper breathing practices can make a massive difference in managing stress at work. Karen shares her top tips and even demonstrates a breathing exercise you can try right now. Take a deep breath and hit play, this episode might just change the way you work.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In our first episode of Series 6 of LEAP Listens, Roger and Sara chat with Rich Gordon about his experience of creating an alumni network at King. Rich shares how these networks help keep former employees connected, making it easier to re-engage them later. He also explains the benefits of maintaining strong relationships with alumni, from retaining loyalty to creating opportunities for rehiring.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens, hosts Roger Cayless and Sara MacGregor welcome employer branding expert James Ellis, all the way from Chicago. James shares his insights on how businesses of all sizes can develop a minimum viable employer brand, attract top talent, and move beyond "post and pray" hiring strategies. Tune in for a conversation packed with actionable tips and strategic insights to help companies differentiate themselves and build a brand that resonates with the right candidates in today's competitive hiring landscape. Tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens hosts Roger Cayless and Sara MacGregor welcome employer branding expert Hassan AlHindwan, all the way from Dubai, as they talk about ways to secure senior leadership buy-in. Hassan offers practical tips on how to effectively communicate with the C-suite, tackle common challenges, and engage key stakeholders. If you're looking for straightforward strategies to strengthen your employer branding efforts and clearly show the value it can bring to senior leaders, this episode is a must-listen!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In the latest episode of LEAP Listens, hosts Roger and Sara chat with Sean Allen about the benefits of hiring return-to-work talent. With over 16 years of recruitment experience, Sean delves into how this approach can enhance workplace diversity and why organisations should embrace it. He also discusses the challenges these candidates face and how businesses can support them effectively. Don’t miss this insightful episode. Tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger Cayless and Sara MacGregor as we dive into episode four of our special series with exaqueo.
In this episode, Shannon Smedstad talks about designing experiences for company's that truly reflect their employer brand. With her expertise in employee communications, Shannon shares her insights on creating meaningful experiences that attract and retain top talent. She also discusses aligning brand messaging with employee experiences, building emotional connections, and empowering employees to help bring your employer brand to life.
Don’t miss out on these expert insights. Tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger Cayless and Sara MacGregor as we dive into episode three of our special series with exaqueo.
In this episode, Emily Fritz talks about building authentic employer brands. With over 15 years of experience, Emily shares her insights on balancing individuality and brand identity, sharing how companies can celebrate employee's unique contributions while maintaining a consistent brand. She also goes into the importance of inclusivity and how companies can empower employees to help build their brand presence.
Don’t miss out on these expert insights. Tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger and Sara for four exclusive episodes in partnership with exaqueo. In this special series, they team up with employer brand specialists to give you an insider’s perspective on life at a top employer brand consulting firm.
In episode two, Alyssa Bani talks about the work she does in crafting compelling employer brand stories. Alyssa also shares how she uses her skills to help companies create positive changes in their workplace culture and keep employees engaged.
Don’t miss out on these expert insights. Tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger and Sara for four exclusive episodes in partnership with exaqueo. In this special series, they team up with employer brand specialists to give you an insider’s perspective on life at a top employer brand consulting firm.
In the first episode, Jon Wenglikowski reveals how he leads exaqueo’s research team in crafting custom research plans for clients. Discover how these insights shape employer brands and transform the employee experience.
Don’t miss out on these expert insights. Tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger and Sara as they chat with Alex Hentschel, Managing Director of Kademy. In this episode, Alex talks about the impact AI is having on internal comms teams, the ethical dilemmas it brings, and the human skills that will remain vital for internal comms teams as AI continues to evolve. Don't miss this insightful episode, tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In the latest episode of LEAP Listens, hosts Roger and Sara chat with consultant Bud Johnston. In this episode, Bud shares his career journey and how he got into specialising in the DEI & ESG space, talking about the impactful work he's doing to help businesses create positive and inclusive cultures. Bud also highlights the initiatives he's set up, like Men of Melanin, and how they've built a community to support and help people. Don't miss this insightful episode, tune in now!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Sara and Roger as they chat with Joe Morrison, Head of People at EMJ, about his approach to empowering employees. Joe talks about how he supports employees in becoming 'Gold Medal Winners' through a scheme aimed at encouraging personal development and growth in a safe space at work. Joe also reveals his top tips for attracting and retaining top talent in high-performance roles. Don't miss out on this insightful episode!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In to the latest episode of LEAP Listens hosts Roger and Sara chat with bestselling author Jamie Mackenzie. In this episode Jamie shares how a story about sprouts kickstarted his career and shares examples of how storytelling has been instrumental in leading his teams to success and improved day to day communication in the workplace. Tune in now to level up your communication skills today!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join hosts Roger and Sara on the latest episode of LEAP Listens as they chat with Lydia Puricelli, Marketing Specialist and Director at Conscious Culture Coach. Together, they delve into the topic of racism in marketing. Lydia shares insights into how she assists brands in dismantling racism and stereotypes in their campaigns. From tackling tokenism to championing diversity in an authentic manner, Lydia discusses how brands can create inclusive and equitable representations within the industry. Tune in now.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In the latest episode of LEAP Listens, Roger and Sara are joined by Pavi Ratnakar, Employer Brand Specialist at Hitachi Rail. Get ready for a ride through the world of employer branding dashboards as Pavi shares her top tips for success. In this episode she explains that EB dashboards aren’t a one size fits all and how you can tailor information for different departments to keep everyone on track and happy. Tune in now for expert advice that’s guaranteed to take your dashboard to the next level, all in just 15 minutes!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In episode 59 of LEAP Listens, Roger and Sara are joined all the way from Austin, Texas by Alex Her, Co-founder of The EB Space and Head of Employer Brand at GoDaddy. In this episode, Alex talks about the benefits of employee advocacy and the methods he uses to get employees to partake. They also discuss the common misconceptions that come with advocacy programmes and the key metrics that matter most. Tune in now.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
We jump straight into Season 5 of LEAP Listens as Roger and Sara are joined by Olivia Williams, Employer Branding Manager at Dunelm. In this episode, Olivia speaks about her career in employer branding and the many roles she's had. She also talks about how she's been spearheading the launch of Dunelm's new career website, and everything she's learnt along the way, as well as implementing new initiatives on LinkedIn to put employees in the spotlight. Listen now.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In Episode 57 of LEAP Listens, Sara and Roger chat with CGI Finance consultant, Jazmine Frost about her role in leading the young professionals network and its impact on employee retention, engagement, and professional growth. Tune in to discover Jazmine’s insights and the potential benefits for your organisation.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In Episode 56, Roger and Sara are joined by Chris Woods, Employer Branding expert. In this episode, Chris talks about employee-generated content (EGC) sharing his experience, talking about the successful initiatives he has implemented to create significant engagement. They also discuss the freedom given to employees when posting to company social media channels and some common misconceptions. Tune in now.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger and Sara as they chat with employer brand expert, Chris Le'cand-Harwood. In this episode, Chris shares his insights on content marketing within employer branding and why so many people get it wrong. They also discuss how companies can guarantee their content keeps a personal touch and remains authentic with the ever-evolving influence of AI. Tune in now and take your content to the next level.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger and Sara as they chat with Michael Moonesinghe, CEO of Glover Daniels International. With over three decades of experience under his belt, Michael shares his insights into CRM systems, emphasising the importance of maintaining accurate information about your talent pool. Michael said that a whopping 90% of company’s CRM data is most likely outdated, leaving them with ineffective hires and poor retention rates. Tune in now to get the most out of your data.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
As the new year begins, let's start 2024 on a high note! Join Roger and Sara as they chat with EB expert, Melony Gouna. In this episode Melony shares her expert tips and insights, shedding light on the differences between attracting talent and appealing to consumers. She talks about how you can go about aligning the two to maximise the impact of your brand. Melony doesn’t beat around the bush with her advice, listen in now and take your employer brand to the next level!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In Episode 52, Roger and Sara were joined by Ben Phillips, Employer Branding expert. They talked about going back to basics with your employer brand and how brands can really overcomplicate things. Ben didn’t hold back and cut the fluff when talking about content strategy. "Do people care about Jane celebrating her work anniversary, It’s not engaging. You need to add value to my life or I'm out!" Listen in now and get your employer brand right.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger and Sara as they speak to Internal Comms expert Joanna Parsons. Joanna addresses a commonly asked question: "What's best practice in internal comms?" Get ready for Joanna's candid answer as well as valuable insights on achieving success in the internal comms world.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
How can we use the four P’s in marketing to build a robust employer brand? Join Roger and Sara as they speak to Glenn Lester, employer branding expert at Amazon with over 15 years of experience. Glenn talks about going back to basics and how companies can build a strong foundation with employer branding using traditional marketing methods.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Sara and Roger as they speak with recruitment marketing specialist, Bradley DiPaolo. In this episode, Brad talks about the importance of Applicant Tracking Systems (ATS) in recruitment and how companies can use this data effectively. Brad also speaks about why giving candidates a good experience in the hiring process is key when it comes to attracting top talent.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Sara and Roger as they chat with the perpetually cheerful photographer, Ben Gold. In this episode, Ben shares his method for capturing genuine and authentic content that allows brands to tell their unique stories. He also provides practical tips for putting people at ease and ensuring clients have a positive experience on the shoot.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Sara and Roger as they chat with Anthony Estrada, an LA-based director, writer, and producer. In this episode, Tony takes us on his journey on how he found his passion for photography, all the way to working with celebrities like Nicki Minaj and Jennifer Lopez. Tony also offers his insights about capturing authentic moments and getting the best out of your employees in front of the camera.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Sara and Roger as they chat with award-winning communications strategist and copywriter, Simon Rutter. In this episode, we talk about the early stages of building an employer brand. Simons gives his key insights on some common myths and misconceptions surrounding new employer brands, and offers valuable advice for those looking to build their employer brand on a tight budget.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Roger and Sara as they speak with Karen Dobres, Co-owner of Lewes FC. In this episode, Karen takes us on her journey from once fearing football matches to being instrumental in driving the club's equality initiatives. Karen shares the genius marketing strategies she uses to attract even more fans to the women's game. Don't miss this empowering episode!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
We have all heard lots about Gen Z - they aren't loyal to their jobs, they expect too much, they are impossible to please! But is any of this true? Join Roger and Sara as they speak to Gen Z specialist Lucy Kemp. In this episode, Lucy shares her expertise and insights on what Gen Z really wants from work, offering valuable insights to employers and shedding light on how this generation is reshaping the workplace for the future.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Sara and Roger as they chat to employer brand specialist Jess Mathewmann. In this episode we talk about working in the employer branding space when times get tough. We delve into how businesses can still communicate and nurture an employer brand during difficult periods, and how businesses can adapt and shift their focus from hiring, to internal growth.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Join Sara and Roger as they chat to employer branding specialist Vicki Saunders. With experience working in the employer branding world at global firms like Curry’s and Boots, Vicki speaks on why EVP's are important for businesses, how to build a business case for leadership teams and even uses her chocolate bar analogy to explain why!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
As we bid farewell to season 3 of LEAP Listens, we must admit things don't always run smoothly. From fumbling lines to squeaky chairs, we have put together some of the funniest moments and mishaps from this season. You won't want to miss this one!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
As we kick of the fourth season of LEAP Listens, Sara and Roger are joined by Becky Ralf, Global Employer Brand Programme Manager at Vodafone. In this episode, Becky shares her experience in understanding the effectiveness of their employer branding efforts through understanding and reporting on various data points. A really interesting episode to begin the season.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
As our third season of LEAP Listens comes to a close, join Sara and Roger in the season 3 finale as they are joined by Tom Pearce, an employer brand and recruitment attraction specialist. In this episode, Tom takes us on his journey, starting out as a Christmas temp at John Lewis to working his way up and playing a key role in shaping the John Lewis employer brand.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Sara and Roger are joined by Kate Siddiqui, Employer brand specialist. In this episode Kate talks about her journey in employer branding, discussing the variety of roles she has taken on, and the unique experiences that come with working in client-side and agency-side roles.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Roger and Sara are joined by Andy Holden, Integrated Art Director at The Maverick Group. In this episode Andy shares his story on how he was left without work during the covid-19 pandemic, which led to struggles with his personal identity. As he delves into his journey, he reveals how redefining his personal brand was the key to finding himself again and getting through these hard times.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Sara and Roger are joined by Anna Bertoldini, Head of Employer Branding at NIQ. In this episode Anna shares her thoughts on using genuine storytelling and honest employee testimonials to help build an authentic employer brand.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Sara and Roger are joined by John Townsend, head of UNICEF's UK internal communications. In this episode John shares how he found himself in internal coms, his responsibilities and the role internal comms plays in engaging and inspiring colleagues.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode Roger and Sara are joined by Ellie Long, an expert in early careers recruitment marketing. Ellie shares strategies to inspire the next generation and create connections that resonate with them. Join the discussion as they highlight the role of marketing in shaping the future of young talent.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode, Niamh Callaghan discusses early career's with Roger and Sara. Join them as Niamh reveals her top tips on how to distinguish yourself from other applicants when applying for roles, and highlights the key factors that have contributed to her own success.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode, Jan Back discusses building Employer Value Propositions (EVP) with Roger and Sara. Join them as Jan reveals her expertise in creating a compelling EVP and how you can bring this to life, vital for attracting and retaining top talent in today's competitive landscape.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode Roger, Sara and Nerida discuss integrating individuals with custodial experiences into the workplace, highlighting their transformative impact on organisations. Nerida talks about the importance of embracing diversity and creating inclusive environments for their unique perspectives to thrive. Her insights remind us of the untapped potential these individuals bring to the workforce.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Christine, an expert in employer branding, joins Roger and Sara in this brief episode to explore the parallels and distinctions in employer branding between the United States and the UK. Engaging in conversation with Christine about her valuable experience and insights was truly delightful.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Roger and Sara are joined by Kim and Nathan, a mother and son team who run a specialised recruitment agency catering to the vibrant and dynamic gaming industry. You will hear first-hand about the challenges of running a recruitment agency in the post-pandemic world.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
With a focus on established brands, Holly Edwards joined Roger and Sara on the LEAP Listens podcast to discuss strategies for navigating the challenges in employer branding, offering valuable advice for creating a compelling employer brand in a competitive market.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode of LEAP Listens, Sara and Roger are joined by Stacey Ramm where she shares valuable insights on how organisations embark on the journey to diversity, equity, and inclusion. Stacey shares her own personal experience which has led her in the position of helping others being treated equally and fairly in the workplace.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode, LEAP Listens welcomed Gina Godsiff to the podcast to share her expertise on the topic of how employer branding and recruitment marketing should work together. Gina delves into strategies for appealing to both passive and active job seekers and offers practical advice on making your company more attractive to potential employees.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Charu sits down with Sara and Roger to discuss the complexities of developing a unified employer brand that can resonate with diverse audiences across different regions. As organisations expand their reach globally, it’s becoming increasingly important to understand the cultural nuances that impact how employer brands are received in various parts of the world.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In the first episode of Series 3 of the LEAP Listens podcast, Roger and Sara are joined by Gerry Anyanwu to discuss the advantages and difficulties of having an intergenerational workforce. They explore how diverse perspectives and experiences can lead to innovation, while also acknowledging the potential for communication barriers and generational stereotypes.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Sara and Roger are joined by Kerri, Creative Lead at LEAP Create. Kerri discusses the techniques to creatively portray your EVP and employer brand through storytelling. Kerri also reveals the essential elements that play a vital role in bringing your employer brand to life.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Sara and Roger teamed up with the skilled creative specialist, Dan Turner, to discuss the advantages of involving the creative team earlier in the briefing process in order to delve deeper into the creative challenge and unearth valuable insights. Adding to the excitement, they also welcomed a special guest, Molly, a 2.5-year-old cockapoo, who made history as the first pet on the podcast!
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this episode, Roger and Sara are joined by Matt Phelan, a renowned expert in the field of employee engagement and happiness at work. Together, they discuss the importance of creating a positive and fulfilling work environment and how it can lead to improved performance and better business results. But most importantly how happiness and the well-being of your employees should be a number one priority for businesses in 2023.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
As someone who is fairly new to this field, Jade shares her experiences with Roger and Sara on starting off on her employer branding journey. Jade talks about how she is focusing on raising the profiles of employees through creative storytelling, and how she wears many hats in her role. Discover how you too can embark on your own journey towards creating a powerful employer brand.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
The employee handbook and policies can be outdated, dull and hard to read. But what is the opportunity to transform these into engaging, employee centric documents and ensure they represent a positive culture. Find out from Chloe the impact your policy documents have on the employee experience and the importance of accessibility.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Our hosts, Sara and Roger, are joined by Taylor and Roz, two experts in the field of recruitment marketing. Sharing their insights on why paid social media should be a crucial part of your marketing strategy, not just to attract new candidates, but also to build and maintain brand awareness.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Are you using Glassdoor as part of your employer branding strategy? If not perhaps you should! Some great advice from Jane Avison along with some other words of wisdom about how to keep your employer brand authentic.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Sara and Roger are joined by Organisational Psychologist, Clive Cary where they discuss burnout in the workplace. Clive shares his own experience of burnout and how organisations can spot and support their employees with this serious non-clinical condition.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
The pandemic has reset the candidate experience. We discuss with David how organisations need to adapt to ensure candidates still have a personal touch and authentic experience.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
Izy Cowling talks about her experience in being the first employer brand lead for the iconic Penguin Books and the opportunities in shaping their employer brand story for recruitment and retention.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
When should the onboarding process start and how early should you be starting to build a relationship with your new employees? These are the important questions we talked about with Noel Thomas.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
To kick off Series Two, we are joined by Employee Engagement and Internal Comms expert Kate Fenton who shares her advice on communicating with employees in 2023, plus we chat about the challenges and opportunities comms teams face post-pandemic.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
In this final episode, Roger and Sara talk through all the learnings and takeaways of all the guests featured in Series One of LEAP Listens.
In this final interview of Series One, Dr.Anne-Marie, Co-founder of Stemettes, shares her experience and knowledge with Sara and Roger about how organisations can inspire and attract and recruit more women into STEM roles.
Creative Officer & Co-Founder of Tonic, Mark Horley discusses the convergence of the consumer brand and the employer brand into something which is simply just, the brand. A fascinating chat with one of the industry's best-known and highly-regarded creative figures.
Data, data everywhere. With so much information coming at you, how do you know what to pay attention to? Rob Ryan, Employer Branding & Marketing Manager at Serco, chats to Sara and Roger about his approach to successfully navigating the sea of data.
If you want your customers to truly experience your brand’s purpose, you’ve got to get your culture right. Pete Markey, CMO of Boots UK, delivers useful insights and actionable advice on how to land your purpose with your people.
Sara and Roger chat to Susan LaMotte, CEO of exaqueo and an employer branding expert about the future of employer branding. Susan gives her thoughts and insights about how the employer value proposition (EVP) has evolved. Find out how.
What will the future of internal comms look like in a virtual and hybrid workplace? Arion discusses the challenges internal comms teams faced during lockdown and the positives that have come out of it.
Discussing the importance of storytelling in recruitment marketing to attract and hire candidates, and how to ensure authentic stories are communicated consistently.
In the third episode, Sara and Roger are joined by Andy Rigden, an experienced and award-winning copywriter. The discussion revolves around the employer tone of voice and provides some great tips on writer's block. Plus you get to hear Roger’s analogy on the difference between ‘tone’ and ‘voice’.
In our first episode Sara and Roger discuss why it’s a great time to be in the employer branding and recruitment marketing industry. Their conversation covers working as a creative and how the world has changed for employers post-pandemic.
Sara and Roger are joined by Caroline Gundu, a businesswoman and consultant with many strings to her bow and a passion for empowering women. Discussion centres around whether ‘The Confidence Gap’ has been widened for women by completely virtual and hybrid working environments.