10 Or Less To Success Podcast: Recent Episodes
Ryan Webber
A quick, no BS podcast to help business owners focus on one specific thing to help move the needle in their business that week. All it takes is listening to the podcast which is less than 10 minutes and EXECUTING!
The most under-utilized content strategy is recycling old content the worked. If a video, graphic, or topic was really successful once, you should post again a few months later. If the topic was interesting to your audience, make a new version or variation around that same topic. Let your audience dictate what is good content and milk it for as much as you can get!
A great way to build an audience fast is to be timely with trends and current events. The negative to these is that trends die and it might not be building the right audience, so make sure you use this content strategy with purpose.
Highlighting your team is something you can do to build more trust within your company, show your employees you believe in them, and ultimately allow you to step out of the spotlight. When your customers see that there are other trustworthy, capable people within your business, they will stop calling you for every small thing.
Social media can get addicting...and it is meant to be like that. Social media can also be a great tool to help you build an audience for you and your business. When you are using social media for a business, turn off your notifications, stop consuming, and start creating content that will help your ideal client.
Your Unique Selling Proposition or USP is something that will help you and your business stand out from any other company that does the same thing as you. The more unique, memorable, and helpful to your clients the better.
Vertical video is exploding with Youtube Shorts, TikTok, and Instagram Reels among the leaders. Instead of just dancing around like an idiot, use these platforms to continue educating your audience. Here's the vertical video script we follow that has generated over a million views for our clients.
Spoiler Alert - There isn't a perfect time to post on social media. What is more important is the quality of the content that you you are putting out and producing.
Got Questions? Shoot me a DM on Instagram @ryanwebbermarketing
Defining what your perfect day is something that will help you make decisions within your business much quicker and easier. It's like your "North star" for deciding what you should be doing with your time.
Got Questions? Shoot me a DM on Instagram @ryanwebbermarketing
Do you have a one-liner that is unique, concise, and lets people know who you are, what you do, and who you help?
If not, you should. The next time you meet someone and they say "what do you do" you shouldn't be sitting there with a silly look on your face.
Got Questions? Shoot me a DM on Instagram @ryanwebbermarketing
There's not much more that I love in business is collecting some FU money...follow up money. You've done all the work to get a lead, maybe they weren't ready to buy right then, so what do you do?
You follow up!
Just by following up with leads and past customers I'm sure you will increase your revenue by 10-15% than if you hadn't.
Got Questions? Shoot me a DM on Instagram @ryanwebbermarketing
It's really simple. If you say you are going to do something, do it.
Be on time.
Don't reschedule.
Deliver on your promise.
Sometimes just doing the basics will keep you successful.
Got Questions? Shoot me a DM on Instagram @ryanwebbermarketing
A brand voice is how you communicate with your audience. Chubbies for example is very "bro" and it helps attract their ideal client, while deterring those that would never be customers. Creating a brand voice allows the business owner to relay their thoughts and ideas, but keeping it authentic no matter who is doing the communication.
Got questions? Shoot me a DM on Instagram @ryanwebbermarketing
Creating a brand guide helps your business use a cohesive look, color, and feel across the board for everything you do. In you brand guide you should include:
-
Logos
-
Colors
-
Fonts
-
Any Taglines you use
This brand guide will help steer the ship for all of your content distribution going forward.
Got questions? Shoot me a message on Instagram @ryanwebbermarketing
In the book "Pumpkin Plan" the author talks about finding your seed clients and nurturing them. It's one of the best ways you can find your ideal client, get paid well, enjoy what you are doing, and find more people just like your favorite clients. I highly recommend you take the time to do this simple exercise.
In today's episode we talk about the power of your local community especially if you are a local business. Almost all of your customers are going to come from the relationships you have built within you community, so here's a way that you can meet people and build trust easily.
Hiring is difficult, especially if you don't give specifics on what you want them to do. In today's episode I walk you through a simple way to make sure your new hires are doing exactly what you hired them for.