TOP CMO: Recent Episodes

Ben Kaplan

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.

Beer, Rings, and Body Doubles: The Internet’s Attention Economy

Gen Z is putting ice in their beer. Taylor Swift and Travis Kelce’s engagement feels more like a dynasty merger than a romance, with brands racing to crash the party. And online, people are debating whether Trump really met Putin in Alaska or a body double.

In this week’s Branded, Ben Kaplan unpacks how these viral stories spiral, why brands jump on them, and what they reveal about culture, politics, and the attention economy in 2025.

From Trump firing Fed Governor Lisa Cook for mortgage fraud the same offense he was convicted of to Swift’s engagement fueling memes and marketing campaigns, we explore why irony, controversy, and cultural collisions keep driving attention.

Plus, a few hot takes from TikTok: is ice in beer actually a hack… or still a crime against hops?

In this episode of Branded Leaders, host Ben Kaplan sits down with Brian Irving, Chief Marketing Officer at Lyft, to discuss how Lyft differentiates itself in a rideshare industry that often looks like a race to the bottom.
Brian shares how Lyft avoids competing solely on price by leaning into its DNA as a purposeful rebel brand — building services around freedom, connection, and customer obsession.

He reveals how Lyft is adapting its identity from quirky early days (pink mustaches and friendly drivers) to serving business travelers, healthcare rides, and diverse audiences with evolving needs.

The conversation explores Lyft’s approach to autonomous vehicles, why it’s doubling down on human-first innovation, and how FlexDrive and new partnerships expand the platform’s future.

Brian also reflects on his career journey from Flint, Michigan, to Silicon Valley, with pivotal chapters at Apple, Google, Airbnb, and Eventbrite. Along the way, he shares the best advice he’s ever received, how curiosity shapes his leadership, and why learning to say “I get to” instead of “I have to” changed his perspective on work and life.

Packed with candid stories, career lessons, and insights into the future of mobility and marketing, this episode offers a rare look at how Lyft’s CMO is steering the brand beyond rides to something much bigger: freedom.

In this episode of Branded Leaders, host Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore why safe, logical marketing often fails — and why embracing chaos, irrationality, and unconventional thinking can create the biggest wins.

Rory explains why capitalism is less about efficiency and more like betting on long shots, how seemingly “bonkers” decisions (like Amazon betting on Prime) can redefine entire industries, and why reframing simple observations is the real engine of creativity.

The conversation dives into politics, persuasion, and the psychology of risk-taking — from Donald Trump’s use of concrete language, to Elon Musk’s non-neurotypical way of seeing the world, to why opportunity cost is more important than cost-cutting.

Packed with humor, sharp insights, and provocative reframes, this episode is a masterclass in why playing it safe may be the riskiest move of all.

Distraction Marketing: Sex, Scandal, and Sydney Sweeney
American Eagle’s ad with Sydney Sweeney sent their stock flying, their mentions surging, and the internet into meltdown. But was the controversy part of the plan? In this episode, we break down how brands are using distraction and deliberate outrage to win the attention economy.

From Gwyneth Paltrow being hired as crisis cover after a Kiss Cam catastrophe, to Donald Trump’s strategic smoke bombs to bury headlines he doesn’t like, we explore how controversy converts—and when it backfires.

Plus, a surprising look at how AI adoption is following the same curve as e-commerce, and what it means for marketers.
All that, and a few hot takes from the TikTok comments section. Spoiler: Colbert vs. Rogan isn't the fight you think it is.

In this electrifying episode, we unpack three stories shaking the world right now: Astronomer CEO Andy Byron's explosive Kiss Cam scandal at a Coldplay concert—is his career truly over, or can scandals this massive become epic comebacks?

We then dive into OpenAI's game-changing ChatGPT agent, promising everyone a $38,000/year personal assistant for less than your weekly coffee spend.

Finally, we dissect CBS's cancellation of Stephen Colbert—did politics, economics, or digital disruption drive this shocking move?

Tune in as we debate scandal survival, AI taking your jobs, and mainstream media’s slow demise.

In this episode of BRANDED Weekly, we break down the brand moves (and misfires) dominating headlines:– Grok’s AI glitch: What happens when your chatbot forgets the filter?– Nvidia’s China play: Smart diplomacy or dangerous double game?– Amazon’s 4-day Prime Day: A flex or a flop?– KFC’s rebrand: Why the Colonel’s now obsessed.– Superman x Roku: Movie marketing meets voice AI.– Sprite’s spicy stunt: Burn your mouth, boost your brand.

The biggest brand moves – July 4–11, 2025
Amazon expands Prime Day to four days, but do longer sales lose their punch? Sephora offers free Lyft rides to stores, Coca-Cola brings back “Share a Coke” with a Star Wars twist, and Ben’s Original tries to move on from Uncle Ben.
Plus, TikTok Shop crosses $1B in US sales, Boeing tries to fix its image, and Wall Street sends mixed signals on ad budgets.
Also, don’t forget: National Nude Day is coming (Tom might not be dressed for next week’s episode)

Nike’s back to its roots. Unilever just paid $1.5B for a soap brand. Cloudflare declared war on AI. Oh, and Pamela Anderson is suddenly a branding icon again.
This week, Ben Kaplan and Tom Cain unpack the smartest (and strangest) marketing moves across the globe:

Nike ditches lifestyle for core athleticism
Dr. Squatch and the billion-dollar soap game
Cloudflare vs. AI crawlers — is the internet changing?
Sainsbury’s market share surprise
Celebrity endorsements vs real influence
Tesla’s fully driverless delivery
NASA streams on Netflix
And the rise of an AI-generated rock band?

Smart takes. Big brands. No fluff.

This week on BRANDED Weekly, Ben Kaplan and Tom Cain dissect the marketing strategies hidden in world news, tech headlines, and viral campaigns.

Why did Iran give advance notice before launching missiles? Is Meta’s $100M talent grab a turning point in the AI arms race? Why did job site giants like CareerBuilder collapse? Plus, we debate scratch-and-sniff armpits as a marketing tool, the fall of PewDiePie, and the future of AI in law.

And yes, the Liver King might’ve tried to fight Joe Rogan.

In this episode of BRANDED, Ben Kaplan and Tom Cain dive into the biggest business and culture stories of the week, blending serious insight with sharp wit.

They discuss Meta's aggressive push to poach OpenAI talent with $100M offers, the Trump family launching a gold-plated smartphone and mobile network, and why Airbus is feeling confident while Boeing flounders.

Plus, they explore the impact of rising tariffs on Hasbro’s workforce and Elon Musk’s relentless AI spending spree.

As always, the show ties in viral holidays, major birthdays, and whether Tom would board a pilotless plane.

In this episode, Tom and Ben unpack the branding implications behind this week’s biggest business headlines.

They start with Apple’s latest developer conference and whether the company is still seen as an innovation leader or has shifted into incrementalism.

They also discuss a quirky new hold-music feature that Tom is excited about, and how Apple’s brand promise of “things just work” creates high stakes when launching new products.

They then shift to the protests in LA, examining how Trump’s political maneuvers reframe the Democratic brand—and whether brands should speak up or stay silent in politically charged moments. The conversation moves into the Musk–Trump fallout, including stock crashes, retaliation threats, and what it means for Tesla’s brand and Elon’s decision-making.Next, they dig into Mondelez's lawsuit against Aldi for Oreo copycats, highlighting how brand confusion can spark legal battles. From there, they analyze Warner Bros. Discovery’s decision to spin off streaming and cable units, the larger trend of strategic brand separation, and what it means for the media landscape.The episode closes with insights on global layoffs, the rise of the “AI economy,” how brands should handle internal messaging during cutbacks, and Alibaba’s new AI-driven virtual try-on feature—what it signals for fashion, e-commerce, and marketing creativity.

Welcome to the new era of BRANDED. In this refreshed format, Ben Kaplan and Tom Cain team up weekly to break down the biggest stories in branding, marketing, tech, and business—with sharp takes, bold questions, and zero fluff.
In this episode:

Hailey Bieber sells her skincare brand for $1B—how attention became the most valuable currency
Meta signs a nuclear deal to power AI—literally
Apple tries to reinvent itself with a major UI overhaul—but is it still innovative?
Tesla’s global sales slump—what’s really going wrong
Salesforce targets data dominance with a new acquisition
Plus: How generative AI is changing the job market and what it means for creators, marketers, and brands

In this episode of Branded, Ben Kaplan sits down with Bridget Evans, the Global Head of Business Marketing at Spotify, to unpack the platform’s growing role as a multimedia advertising powerhouse. Bridget breaks down Spotify’s evolution from a primarily audio-based brand into a dynamic player in video advertising and podcast monetization.
They explore:

Spotify’s strategic pivot to include more video-first experiences, including video podcasts, music videos, and lyric videos.
The award-winning “Spreadbeats” B2B campaign that turned Excel spreadsheets into media channels to reach media buyers in unexpected ways.
How Spotify is supporting mid-tier and micro-podcasters through the Spotify Partner Program and new monetization tools.
The balance between owned/licensed content and supporting a broader creator economy.
Why podcasting fosters deep engagement and trust, making it a unique advertising channel with powerful reach.
The future of AI in audio, from content discovery to personalized playlists and DJ experiences.
Bridget’s thoughts on data-driven marketing, brand storytelling, and why creative opportunities on Spotify are more expansive than ever.

Plus, Bridget shares the best career advice she ever got from Gary Vaynerchuk: “Don’t focus on being the first—focus on being the best or the most creative.”

In this episode, we sit down with Meghann McNally, Chief Marketing Officer at Wrench Group, to explore how she’s transforming the home services industry through predictive analytics, local brand empowerment, and a bold growth mindset.

From leading digital disruption in traditionally offline sectors to integrating marketing with data science, Meghann shares her approach to building trust, scaling rapidly, and avoiding “one-size-fits-all” marketing traps.

Whether you're scaling a brand or trying to outpace competitors, this episode is packed with actionable insights on how to lead with both heart and hard numbers.

Rand Fishkin—founder of Moz, cofounder of SparkToro, and now leading indie game studio Snackbar—joins us to talk about what it really takes to build a brand people care about.

From disrupting the SEO world to rethinking audience research, Rand shares how transparency, community, and a bit of rebellion have shaped every step of his journey.

We dig into why most marketers get audience targeting wrong, how SparkToro is fixing it, and what launching a video game has in common with startup life. Plus, Rand opens up about burnout, honesty in branding, and why Lost and Founder struck a nerve with so many entrepreneurs.

If you're in marketing, startups, or just like hearing from someone who tells it like it is—this one’s for you.

In this episode of Branded, Ben Kaplan speaks with Jennie Platt, the Chief Marketing Officer of TD Bank US. With a career spanning American Express, Citi, and now TD, Jennie shares her unique perspective on how large financial institutions can remain genuinely connected with their customers.
She dives into TD's Unexpectedly Human brand promise, explaining how it’s more than just a tagline, it’s a company-wide commitment to understanding and anticipating customer needs. Jennie discusses the power of data-driven marketing, why personalization matters more than ever, and how TD is blending digital innovation with old-school human touch to redefine banking experiences.
From dog-friendly ATMs to real-time data insights, Jennie reveals the strategies behind TD's growth and how they're staying ahead in a rapidly evolving financial landscape. Whether you’re in marketing, finance, or just curious about how big brands build real connections, this episode is packed with insights you won’t want to miss.

How do you scale a beloved burger brand without losing the heart that made it special?
In this episode of Branded, host Ben Kaplan speaks with Chris Dull, President and CEO of Freddy’s Frozen Custard & Steakburgers. Chris opens up about the balancing act of fast growth and genuine hospitality—sharing how Freddy’s has expanded into 37 states, reimagined its digital experience, and stayed laser-focused on franchisee success.
From caramelized steakburgers to post-pandemic innovation, this conversation dives into the power of brand consistency, listening to your guests, and creating “one-of-a-kind moments” in everyday life.
If you’re in branding, franchising, or just trying to grow something the right way—don’t miss this one.

How does a global giant like IKEA stay affordable, sustainable, and deeply personal—all at once?
In this episode of Branded, host Ben Kaplan sits down with Belen Frau, a senior global leader at IKEA who’s helped shape the brand from the inside out. With over 20 years at the company, Belen shares how IKEA's democratic design philosophy drives everything from flat-packs to climate impact.

From launching secondhand platforms to redefining what it means to be “for the many,” this is a masterclass in brand purpose, strategy, and resilience.

What does it take to make a 150-year-old bank feel like a startup?
In this episode of Branded, host Ben Kaplan talks with Shruti Patel, Executive Vice President and Chief Product Officer for Business Banking at US Bank, about reinventing customer experience in one of the most regulated industries on the planet.
From AI-powered tools to embedded financial products, Shruti shares how US Bank is transforming the way it serves small businesses—while still staying grounded in trust, compliance, and community. It’s a conversation about balancing innovation with responsibility, and how big banks can stay nimble in a FinTech-first world.

What do you ask a man who’s helped shape the future of both education and technology?

In this episode of Branded, host Ben Kaplan sits down with John Hennessy—former President of Stanford University and current Chairman of Alphabet (yes, the Google one)—for a rare conversation about leadership, innovation, and what it really takes to build something that lasts.

From founding tech companies to guiding the next generation of Silicon Valley leaders, Hennessy shares what separates good ideas from great ones, why humility beats hype, and how to stay grounded when you're building for the stratosphere.

This isn’t just a conversation about tech. It’s about legacy.

In this episode of Branded, hosted by Ben Kaplan, we sit down with Camilla Matias, COO of Brex, to unpack the bold decisions, hard-earned lessons, and unconventional thinking behind one of FinTech’s most remarkable scale-ups.
Camilla joined Brex when it was a scrappy startup solving one problem: helping fellow founders get access to corporate credit. Today, Brex is a global financial platform used by both startups and Fortune 500 giants.
We explore:

How Brex went from “do everything” chaos to ruthless focus
Why scaling down was key to scaling up
The power of building your own infrastructure—and your own brand
How a Brazilian mindset shaped Brex’s adaptability and culture
What most leaders get wrong about growth, AI, and simplification

Whether you're a founder, operator, marketer, or just obsessed with how great companies grow—this episode is packed with insights you don’t want to miss.

In this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table.

Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becoming a passionate advocate for community-building in New York City.
Discover how Maryam leveraged purpose-driven leadership, brand storytelling, and authentic relationships to drive tangible impact.

She emphasizes the importance of brands genuinely understanding and committing to their values, particularly during times of crisis, and provides valuable insights for marketers and leaders eager to foster meaningful community, loyalty, and brand strength.

Whether you're managing career transitions, seeking to fortify your brand, or striving to build enduring communities, this conversation offers indispensable advice from one of today's most influential leaders.

Trust isn’t just a marketing buzzword—it’s the foundation of every successful brand. But how do you measure it? How do you build it? And how can businesses turn trust into a real competitive advantage?
In this episode of Branded, host Ben Kaplan sits down with Dana Bodine, VP of Marketing at Trustpilot, to explore how brands can leverage customer reviews as more than just testimonials—they’re a powerful intelligence tool that shapes reputation, drives conversions, and builds long-term credibility.Ben and Dana dive into:

Why trust scores matter more than you think—and how just a 0.1% increase can boost conversion rates by 8x
The psychology of reviews—why customers actually trust a 4.8-star rating more than a perfect 5.0
The real impact of responding to customer feedback (even negative reviews can become your biggest asset!)
How Trustpilot is shaping brand perception in industries like finance, insurance, and e-commerce
The fine line between using reviews for marketing and ensuring authenticity

If you’re in marketing, branding, or business growth, this episode is packed with actionable insights. Because in today’s world, trust isn’t just a nice-to-have—it’s a must-have.

In this episode of Branded, Ben Kaplan sits down with Michael Costello, CEO of GNC, to unpack how a 90-year-old health and wellness brand is adapting to today’s fast-changing market.
With supplements available everywhere—from Amazon to your local grocery store—why would anyone still choose to shop at GNC? Michael shares how GNC is redefining its consumer experience, using data, personalization, and trust to set itself apart from the competition. He breaks down GNC’s Five C’s strategy, talks about what really matters to today’s customers, and explains how the brand is evolving without losing what made it successful in the first place.
Key topics include:

Why in-store experiences still matter in an online-first world
How GNC is using data and loyalty programs to better serve customers
The biggest shifts in health and wellness trends right now
The challenges of leading a legacy brand in a crowded market

Whether you’re into fitness, business, or just curious about how brands stay relevant, this conversation offers a fascinating inside look at the future of GNC—and what other companies can learn from it.

Host Ben Kaplan sits down with Kathryn Bricken, the powerhouse behind Doughlicious, to uncover how she took her passion for baking from school events to Whole Foods shelves across the U.S. Kathryn shares the highs and lows of scaling a global brand, disrupting the frozen snack industry, and making bold moves in a competitive market.

But that’s not all—this episode also features insights from Liquid Death and Campbell’s, as we explore what it takes to build a brand that stands out. From shaking up the beverage world to reinventing legacy food giants, Ben Kaplan leads the conversation on innovation, strategy, and the art of brand disruption.

Ben Kaplan sits down with Mark Bertolini, CEO of Oscar Health and former head of Aetna, to break down one of the biggest healthcare turnarounds in recent history.
Oscar Health was bleeding cash, fully dependent on the Affordable Care Act, and struggling to turn a profit. Within just 10 weeks, Mark uncovered $1.4 billion in hidden opportunities, restructured the business, and set it on a path to profitability for the first time ever.
In this episode, Mark reveals:

Why Oscar’s original founders avoided hiring healthcare experts—and how that nearly doomed the company.
How AI and large language models cut costs by 1400 basis points.
The high-stakes reality of running a company that depends entirely on the U.S. government.
His no-nonsense approach to leadership, from fixing broken businesses to out-negotiating industry giants like CVS.
What most CEOs get wrong about running a business—and why courage and curiosity matter more than anything else.

This is a must-listen for anyone in business, tech, or leadership, as Mark and Ben break down what it really takes to transform an industry built to resist change.

Healthcare marketing is evolving fast—legacy brands are fighting to stay relevant, disruptors are reshaping the industry, and consumers are more skeptical than ever. In this episode of Branded, host Ben Kaplan explores what it takes to stand out, build trust, and drive engagement in this competitive space.

We hear from Katelyn Watson, CMO of Talkspace, on how the company pivoted its brand and made virtual mental health care more accessible. Robert Krane, co-founder of Talkiatry, shares how he tackled one of the biggest challenges in psychiatry—access to care. And Pam Morrisroe of Breakthrough T1D discusses the nonprofit approach to building credibility and deepening audience trust.

From brand refreshes to social impact marketing, partnerships, and storytelling, this episode is packed with insights for anyone navigating the healthcare industry. Whether you're in marketing, healthcare, or brand strategy, this conversation delivers valuable lessons on standing out and making an impact.

What does it take to build a $160B brand in a world driven by data and trust? In this episode of Branded, host Ben Kaplan sits down with Alice Cherry from S&P Global to reveal the branding strategies that transformed a legacy name into a financial intelligence powerhouse.

Discover how a bold rebrand, a high-stakes merger, and a relentless focus on essential intelligence helped S&P Global stand out in a crowded market. Alice shares the challenges of uniting diverse teams under one mission, the power of familiarity over awareness, and why even B2B brands need emotional connections to grow.

Whether you're crafting your own brand strategy or just fascinated by how global giants stay relevant, this episode is packed with insights you won't want to miss.

Chuck E. Cheese isn’t just a childhood memory—it’s a brand that faced bankruptcy, a pandemic, and a struggling reputation. But instead of fading into nostalgia, it pulled off one of the boldest brand transformations in entertainment history.

In this episode of Branded, host Ben Kaplan sits down with David McKillips, President & CEO of CEC Entertainment, to unpack the $350 million reinvention of Chuck E. Cheese. From wiping out $700M in debt to revamping every location in the U.S., McKillips shares how the company evolved to stay relevant for a new generation.

How did they pivot from crisis to comeback? Why did they ditch the animatronics? And what’s next for Chuck E. Cheese as a global entertainment brand?
Find out in this deep dive with Ben Kaplan on Branded!

In this episode of Branded, Ben Kaplan sits down with Katherine Bond Debicki, Chief Marketing Officer and Chief Digital Officer of KFC Canada, to explore how one of the world’s most iconic brands stays relevant in a rapidly changing food landscape.

Katherine breaks down the three major waves of disruption that have shaped the quick-service restaurant (QSR) industry—from the invention of the drive-thru to the rise of digital ordering and now, the shift toward experience-driven marketing. She shares how KFC leverages its legendary brand assets, like the 11 herbs and spices, the Colonel, and the bucket, while modernising the customer experience to engage new generations of consumers.

We also dive into the power of consumer insights, discussing how KFC stays ahead of the competition by focusing on what matters to customers today—from viral food trends to cultural relevance, like their recent Taylor Swift campaign.
Finally, we explore what QSR brands can learn from other industries, how earned media and strategic data are shaping marketing, and why the future of fast food isn’t just about value—it’s about offering a moment of escape, excitement, and personalisation.

And stay tuned—later in the episode, we explore the world of customisable, sugar-free indulgence with Dana Paris, Chief Commercial Officer of Jordan’s Skinny Mixes, a brand redefining how we enjoy our favourite drinks.

In this episode of Branded, Ben Kaplan sits down with Sarah Crockett, CMO of DSW (Designer Shoe Warehouse), to discuss the art of reviving a retail giant.

With eight months in the role, Sarah shares her strategy for repositioning DSW, tapping into consumer insights, and creating an emotional connection with customers across generations.

She explores the challenge of bringing back the brand's "heat", navigating multi-channel retail, and adapting to cultural shifts. Plus, she reveals why physical stores remain her #1 marketing channel, the power of storytelling in marketing, and the biggest myth about retail's future.

What does your shoe choice say about you?
How do brands stay relevant in a fast-changing world?
Why does Sarah hate big campaign reveals?

If you care about brand strategy, consumer psychology, or marketing innovation, this episode is a must-listen.

What makes Jack in the Box one of the most crave-worthy fast-food brands? In this episode of Branded, host Ben Kaplan sits down with Ryan Ostrom, Chief Customer Officer at Jack in the Box, to uncover the bold marketing strategies, digital innovations, and brand positioning that keep them ahead of the competition.
Ryan reveals how Jack in the Box stays relevant in a rapidly changing industry—leveraging celebrity collaborations with icons like Snoop Dogg, expanding into new markets, and mastering the art of digital loyalty. He also shares insights into the "Craved Strategy," a framework that drives everything from menu innovation to social media engagement.

Whether you're a marketing enthusiast, a fast-food fan, or just curious about how brands build cult-like followings, this episode serves up valuable lessons on staying competitive, connecting with customers, and making a lasting impact.

In this episode, Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore the fascinating intersections of behavioral science, marketing, and human psychology.

Rory shares his insights on how small, seemingly insignificant changes can drive massive consumer behavior shifts and why reframing is essential in marketing strategy. The conversation touches on Jaguar’s rebranding, the role of humor in advertising, and the unexpected power of irrationality in decision-making.

Rory also discusses the importance of seeking out opportunity costs, the value of curiosity in creativity, and how brands can differentiate themselves by leveraging unconventional thinking.

Packed with humor, real-world examples, and sharp observations, this episode is a masterclass in creative problem-solving and the surprising power of ideas that defy logic.

Introducing BRANDED! In this announcement, we reveal the exciting merger of TOP CEO and TOP CMO into one powerhouse podcast. Get a sneak peek into the bold stories and big ideas driving the world’s most iconic brands. Featuring names like Rory Sutherland, Liquid Death, and the former CMO of Nike, this is your front-row seat to the minds shaping the future of branding. Perfect for anyone curious about how brands break through and stay legendary.

In this episode of TOP CMO, Ben Kaplan sits down with Karen Budell, CMO of Totango, to explore the challenges and opportunities of navigating a high-speed merger with competitor Catalyst. Karen shares her journey from journalist to marketing leader, offering insights on aligning teams, crafting compelling brand narratives, and integrating diverse marketing strategies. Discover how Karen’s background in storytelling and content marketing informs her approach to customer success and growth, and learn why she champions non-traditional career paths. Whether you're a marketing enthusiast or a business leader, this episode is packed with actionable advice on building stronger teams, driving customer retention, and leveraging thought leadership.

Join us for an insightful conversation with Courtney Weis, Managing Director of Brand Marketing at FP Movement, Free People's activewear brand. Courtney shares her journey from talent management to leading a brand that celebrates diverse forms of movement. Discover how FP Movement thrived during the pandemic, leveraging influencer partnerships, community engagement, and a strong brand identity to achieve remarkable growth.

In this episode, we dive into:

How FP Movement built a community-first approach during the pandemic.
The balance between influencer creativity and brand alignment.
Key traits every marketer needs for success.
Courtney's career advice for aspiring marketers.

Get ready to be inspired by Courtney's vision, adaptability, and passion for creating authentic connections with customers. Perfect for marketers, fashion enthusiasts, and anyone looking to build a brand that stands out.

In this episode of Branded, Ben Kaplan sits down with Dustin Godsey, Chief Sales and Marketing Officer for the Milwaukee Bucks, to discuss how a basketball team transforms into a global content and entertainment powerhouse. Dustin shares insights into building fan engagement across local and international audiences, launching innovative content initiatives like the Bucks' podcast network, and leveraging superstar players like Giannis Antetokounmpo as influencers.

Discover how the Bucks combine data-driven strategies, cultural relevance, and creative storytelling to super-serve their local market while expanding their reach to a worldwide fanbase. Plus, hear behind-the-scenes stories of turning championship wins into marketing milestones and how the Bucks stay resilient beyond their "championship window."

In this episode, we dive into the audacious and hilarious world of Liquid Death with Greg Fass, the brand's VP of Marketing. Discover how this water company defied industry norms with a bold, comedy-first approach, turning a healthy beverage into a cultural phenomenon. Greg shares insights on Liquid Death’s viral marketing strategy, unexpected collaborations, and the power of earned media to "win the internet" on a budget. From corpse paint to casket coolers, Liquid Death isn’t just selling water—it’s redefining what a brand can be. With host Ben Kaplan.

In this episode of Top CMO, Ben Kaplan sits down with Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA, to explore how one of the world’s most iconic luxury brands is staying ahead in a rapidly evolving industry. Melody shares insights on balancing the brand’s storied heritage with cutting-edge innovation, from embracing electrification and autonomous driving to reaching new, diverse audiences in the U.S. market.

Drawing from her impressive career—spanning roles at Cadillac, Shiseido, and Herman Miller—Melody reveals how she’s navigating the challenges of redefining luxury, building brand relevance, and leveraging multicultural marketing to shape the future of Mercedes-Benz. Plus, she opens up about her biggest lessons as a marketing leader, the best advice she’s ever received, and the one headline that changed her perspective on messaging forever.

Whether you’re a marketer, a car enthusiast, or someone curious about how global brands adapt to a changing world, this episode is packed with valuable insights and candid reflections. Don’t miss it.

In this episode, Amy Halford, CMO of Thrive Pet Healthcare, shares how she’s redefining pet healthcare marketing by blending trust, innovation, and customer-centric strategies.

From building emotional connections with pet owners to leveraging digital transformation, Amy reveals the unique challenges of marketing services over products, lessons from her time at Best Buy and General Mills, and how Thrive is shaping the future of veterinary care.

If you’ve ever wondered what it takes to build a trusted brand in the healthcare industry, this is the episode for you.

Discover how The RealReal's CMO, Sri Batchu, is redefining luxury resale marketing with host Ben Kaplan. From leveraging AI and diversifying marketing bets to building passionate customer loyalty, this episode dives into the strategies driving $2 billion in sales annually.

A must-watch for marketers, innovators, and anyone curious about the future of e-commerce.

In this episode of TOP CMO, Jackson Carpenter speaks with Janelle Hanley, CMO at the Hospital for Special Surgery, to uncover the art of marketing healthcare without it feeling like marketing. From leveraging short-form video to building trust through patient stories, Janelle shares how her consumer-brand approach revolutionizes orthopedic care. Dive into the strategies that blend creativity, consumer insight, and purpose to meet patients where they are and guide them toward the best care choices. Whether you're in healthcare or marketing, this conversation is a masterclass in meaningful engagement.

In this episode of Top CMO, we sit down with Noha Abdalla, the Chief Marketing Officer of Choice Hotels, to explore what it takes to market a portfolio of 22 hotel brands, including Comfort Inn, Cambria, and the recently acquired Radisson Hotels Americas.

Noha shares her journey from rebranding Animal Planet to leading marketing innovations in the hospitality industry, and how she balances the needs of consumers, franchisees, and investors.

We dive into the challenges of creating emotional connections with guests, the role of AI in modern marketing, and the art of making every dollar count.

Whether you’re a marketer, a business leader, or simply curious about what drives success in the competitive world of hospitality, this episode is packed with insights and inspiration.

On this episode of TOP CMO, host Ben Kaplan speaks with Adrienne Ingoldt, Chief Marketing Officer at Pilot Company—the largest network of roadside travel centers in North America and a key part of Warren Buffett’s Berkshire Hathaway portfolio. Adrienne reveals how she’s leading a monumental shift from a B2B-focused strategy to creating a consumer-first brand that resonates with everyone from professional truck drivers to road-tripping families.

Explore the innovative ways Pilot Company is breaking out of a commoditized category, using data-driven personalization, loyalty programs, and emotional storytelling to win over hearts (and wallets). Adrienne shares exclusive insights into building brand awareness in a historically overlooked industry, balancing B2B and B2C priorities, and driving customer loyalty with cutting-edge marketing techniques.

If you’re a CMO or marketing leader eager to learn how to create consumer loyalty in competitive markets—or just fascinated by how marketing can transform entire industries—this is an episode you can’t miss!

In this insightful episode of TOP CMO, Jackson Carpenter chats with Dave King, CMO at HeyGen, to explore the cutting-edge world of AI-powered video creation. Discover how Heygen is revolutionizing video production by making it faster, more personalized, and accessible to businesses of all sizes. Dive into the challenges of marketing to a global audience, the impact of AI on content creation, and strategies for building trust and safety in digital storytelling. Gain inspiration from Dave's rich career spanning Salesforce and Asana, and learn how to adapt and thrive in a fast-evolving marketing landscape.

In this episode, we dive into the heart of what makes Ace Hardware a beloved and resilient brand with Kim Lefko, Chief Marketing Officer of Ace Hardware. Kim shares insights into how Ace celebrates 100 years of service and community through initiatives like its new documentary series, which captures heart-warming stories of "Red-Vested Heroes" going above and beyond for their customers. Discover how this co-op retailer keeps a local focus while growing to over 5,000 stores nationwide, stays true to its three pillars of service, convenience, and quality, and continually reinvents its brand to stay relevant in the digital era. Kim’s candid take on customer trust, the power of authenticity, and why staying rooted in a brand's ethos matters—especially in today’s crowded retail space—make this a conversation brimming with lessons for marketers and business leaders alike. Tune in to be inspired by the legacy and future of the “helpful place.”

In this episode of TOP CMO, Ben Kaplan sits down with Rowan Tonkin, CMO of Planful, to discuss the evolving landscape of financial planning and how companies can achieve profitable growth in today’s market. Rowan shares insights on shifting from a "growth at all costs" mindset to a more controlled, sustainable approach. They dive deep into the challenges of staying industry-agnostic while tailoring marketing strategies to diverse personas, and how marketers can foster stronger relationships with CFOs by aligning on commercial and financial metrics. Tune in to explore how Rowan navigates the balance between short-term wins and long-term value in a dynamic business environment.

Join us on TOP CMO as we sit down with Wendy Wu, CMO of SailPoint, to explore her journey from Microsoft to Google and beyond. Wendy shares key insights into navigating the evolving landscape of marketing, the importance of being data-driven, and her experience shaping SailPoint into a leader in identity security. Whether you're interested in SaaS, leadership, or crafting a winning marketing strategy, this episode delivers actionable takeaways for aspiring CMOs and seasoned professionals alike.

In this episode, Eric Hanson, CMO of Mitel, shares insights on repositioning a long-established company to navigate industry shifts and challenge modern market hype. Eric dives into strategies for aligning sales, marketing, and product teams, overcoming the pandemic's impact, and ensuring long-term success in a hybrid business communications landscape. Tune in to learn how to redefine a brand’s story while maintaining core values in a dynamic market environment.

In this episode, Ben Kaplan sits down with Kristen D’Arcy, Chief Marketing Officer at True Religion, to explore how the iconic denim brand reinvented itself. Kristen shares insights on maintaining authenticity, connecting with urban culture, and co-creating with customers to keep the brand relevant. From navigating turnarounds and embracing digital-first strategies to executing 360-degree holiday campaigns, she offers a candid look at how True Religion is resonating with new audiences while staying true to its roots. Tune in to hear about the exciting collaborations, bold moves, and what’s next for this legendary brand.

In this episode of TOP CMO, Jackson Carpenter sits down with Nate Chang, CMO of CycleBar—the world's largest indoor cycling franchise with over 200 locations globally. Nate shares his experience navigating the challenges of maintaining brand consistency while adapting to the unique needs of franchisees. From his days leading the rebrand of Yoga Six to expanding CycleBar's presence, Nate dives into the strategic insights that help franchise marketers empower local owners, stay relevant, and evolve in a competitive fitness industry. Tune in to hear how customer feedback, adaptable marketing, and a strong brand vision have shaped CycleBar’s continued growth and success.

In this episode of TOP CMO, Ben Kaplan interviews MariCarmen Ribes, Chief Marketing Officer of Kyndryl UK and Ireland, who shares the inside story of how Kyndryl emerged from its IBM legacy to become a bold, independent brand. With over 25 years of experience, MariCarmen dives into what makes the “Kyndryl Way” unique—a culture built on being restless, empathetic, and devoted. She explains how these core values are not just internal principles but are infused into every customer interaction, redefining how Kyndryl builds trust and strengthens relationships post-spin-off.

From creating a distinctive identity to implementing a comprehensive account-based marketing strategy, MariCarmen provides a masterclass in modern marketing, leadership, and the power of culture. She also explores Kyndryl’s strategic use of AI, shares lessons learned from navigating damaged customer relationships, and offers her perspective on achieving work-life balance as a leader.

In this episode of TOP CMO, we sit down with Melissa Waters, CMO of Upwork, to explore the evolution of remote work, the power of AI in talent acquisition, and the challenges of rebranding a global freelancing platform. Melissa shares insights on how Upwork is shifting the narrative from a transactional marketplace to a long-term staffing solution, while navigating the rise of AI and maintaining a strong company culture in a remote-first environment. Tune in to hear her strategies for driving brand awareness and fostering a community of innovation and high-quality talent.

In this episode, Ben Kaplan sits down with Elisa Padilla, the dynamic CMO of the New York Red Bulls. With over 20 years of marketing leadership across top brands like HBO, Apple, and the Miami Marlins, Elisa shares her insights on how to create unforgettable fan experiences and build community through sports. From youth programs to influencer marketing and the "Messi Effect," Elisa dives deep into what it takes to engage audiences in one of the world's most competitive markets. Tune in to hear her winning strategies for connecting with fans and elevating a brand's true potential.

In this episode of TOP CMO, host Jackson Carpenter sits down with Barry Westrum, former CMO of Taco John’s, to explore the fast-food industry from the inside. Barry shares insights from his 30+ year career, spanning iconic brands like Taco Bell, Dairy Queen, and Del Taco. They discuss the power of emotional connections in marketing, the importance of quality in a competitive space, and how Taco John’s differentiates itself with bold flavors and innovation. Learn how Barry's experience in product development and franchise relationships has shaped the success of beloved food brands.

In this episode of Top CMO, Jackson Carpenter sits down with Pam Morrisroe, CMO of Breakthrough T1D, to dive into the power of data-led rebranding, building trust in non-profit marketing, and the importance of agency experience in shaping a successful marketing career. Pam shares key insights from her 30+ years in top marketing roles, offering strategies on name testing, leveraging partnerships, and using user-generated content to boost engagement. Tune in to explore the lessons every CMO should know and how to drive mission-led campaigns with data-driven precision.

Join us on this episode of TOP CMO as Ben Kaplan sits down with Chad Waetzig, the CMO of Crunch Fitness, to explore how Crunch has grown from 125 to over 465 locations worldwide. Chad shares his insights into franchise marketing, the importance of localizing campaigns, and why listening to franchisees is key to success. Discover how Crunch’s unique "high-value, low-price" model, coupled with creative storytelling, helps the brand compete with industry giants. Plus, learn how the pandemic reshaped fitness trends and how Crunch is adapting with hybrid workout solutions.

In this episode of TOP CMO, Jackson Carpenter sits down with Zarina Stanford, the CMO of Bazaarvoice, a leader in user-generated content and customer feedback solutions. With over 25 years of marketing leadership experience across companies like IBM, SAP, and Rackspace, Zarina shares insights on the evolving role of the CMO, the power of user-generated content, and how brands can leverage consumer feedback for product development. Tune in to discover how CMOs are shifting from marketing experts to pivotal business leaders in today's digital landscape.

In this episode of TOP CMO, Ben Kaplan interviews Adam Salgado, CMO of Heritage Grocers Group. Adam shares how the company connects with Hispanic and Latino communities through culturally authentic marketing and strong community ties. He discusses the importance of understanding diverse audiences, the impact of the pandemic on grocery shopping, and innovative promotions like the Lotteria sweepstakes. This episode is a must-listen for marketers looking to enhance their multicultural strategies.

In this episode, we dive deep into the journey of Alison Lindland, the CMO of Movable Ink. Alison shares how she joined the company as its 14th employee and helped transform it into a unicorn business. From navigating the challenges of a startup to leading innovative marketing strategies, Alison discusses her approach to scaling customer success and her philosophy on leadership. Discover how Movable Ink leverages AI-powered content to drive personalized marketing experiences, including collaborations with big brands like Spotify and Dunkin' Donuts. Whether you're interested in startup growth, the evolution of MarTech, or leadership insights, this conversation offers valuable takeaways for marketers at all levels. Tune in to hear Alison’s thoughts on building a strong culture, the role of CMOs as change agents, and the strategic decisions that have defined her career.

For this episode of TOP CMO, host Ben Kaplan speaks with Pierre Dadd, former CMO of Virtua (formerly Terra Virtua), a pioneering metaverse and digital collectibles platform. The episode explores the evolution of marketing in Web3, with a focus on the role of community engagement, the metaverse, and NFTs. Pierre shares insights from his experiences at major brands like LEGO and Disney, discussing how those lessons influence his approach to building immersive experiences in the metaverse. The conversation covers challenges in educating new audiences, adapting traditional marketing strategies, and navigating the fast-paced world of Web3 innovation.

In this episode, Linda Bethea, the CMO of Danone North America, shares her journey and insights into leading marketing strategies for a diverse portfolio of food and beverage brands.

From her experiences at Diageo with iconic brands like Captain Morgan to her current role at Danone, Linda discusses the importance of consumer insights, the challenges of differentiating products in crowded markets, and the evolving role of influencers in marketing.

She also touches on the impact of health trends, like the rise of GLP-1 drugs, and how AI is reshaping the marketing landscape. Whether you're a marketer or just curious about the food and beverage industry, this episode offers valuable lessons on building brand relevance and driving growth.

In this episode of TOP CMO, host Jackson Carpenter sits down with Shannon Duffy, CMO of Asana, to explore the intersection of AI and marketing. With a rich background at Salesforce and Facebook, Shannon shares how Asana uses AI to boost productivity and creativity.

Discover the secrets behind effective account-based marketing, aligning sales and marketing, and the power of data-driven storytelling. Shannon offers practical advice on event marketing, customer engagement, and the importance of authenticity in a marketer’s career.

Don’t miss this insightful conversation packed with actionable tips from one of the industry's top leaders.

Join us on this episode of TOP CMO as guest host Jackson Carpenter dives deep into the world of email marketing with Michelle Taite, the Chief Marketing Officer of Intuit Mailchimp. With over 25 years of experience in marketing, design, and brand management, Michelle shares her insights on how AI is revolutionizing the marketing landscape. From her journey at Unilever to leading Intuit Mailchimp, Michelle discusses the importance of customer obsession, the power of email for retention, and how Intuit Mailchimp is leveraging AI to provide personalized marketing solutions. Tune in to learn about the latest trends in marketing, the challenges of marketing to marketers, and the innovative strategies Mailchimp uses to stay ahead of the curve.

Key Takeaways:

The role of AI in enhancing marketing efficiency and creativity.
The significance of email marketing for customer retention.
Insights into Michelle's approach to growing Intuit Mailchimp as a lifestyle brand.
The balance between brand marketing and data-driven strategies.

In this episode of "TOP CMO," Ben Kaplan sits down with Larisa Summers, the former CMO of Convene, to explore the ever-evolving world of coworking and flexible office spaces. They tackle the challenge of distinguishing Convene from industry giants like WeWork by focusing on delivering a premium, hospitality-infused experience. Larisa shares her insights on the increasing demand for hybrid events and the shift towards high-quality, immersive in-person experiences post-pandemic. They also discuss the importance of fostering a customer-centric culture and leveraging data-driven storytelling to enhance client relationships. This episode offers a deep dive into effective marketing strategies in a rapidly changing work environment.

In this episode of TOP CMO, host Ben Kaplan interviews Tracy Eiler, former CMO of Alation. Tracy brings over 25 years of experience in the B2B enterprise technology sector and shares insights on the importance of marketing and sales alignment. She discusses how building a strong data culture within organizations can drive better decision-making and improve overall business performance. Tracy also highlights innovative strategies, such as using comic strips for internal communication, to engage and educate teams about data democratization. Tune in to learn how sales experience can enhance a marketer's effectiveness and the value of experimenting with new marketing tactics.

In this episode of the Top CMO podcast, host Ben Kaplan interviews Shashi Kiran, former CMO of Fortanix. Shashi shares his insights on maintaining a startup mindset amidst rapid market changes and the key traits successful marketers need. With over 20 years of experience in business and technology roles, Shashi discusses the challenges and adaptations required when transitioning from large companies like Cisco to smaller, well-funded startups. He delves into the importance of learning and adaptability, the benefits of predictability in marketing, and the strategic approach to scaling businesses. Tune in to learn how Shashi navigates the complexities of marketing in both large and small enterprises and his perspective on staying cutting-edge in a dynamic industry.

In this episode of TOP CMO, Ben Kaplan sits down with Peter Mullen, Chief Marketing Officer at Interactions, to explore the dynamic intersection of artificial intelligence and customer experience. As a seasoned leader in FinTech, CX SaaS, and ad tech, Peter brings a wealth of knowledge from his roles at Comcast, PayActive, and Netflix. They delve into the transformative impact of generative AI on marketing strategies and customer interactions, emphasizing the balance between AI-driven efficiency and authentic human connection. Discover how Interactions leverages AI to deliver seamless, white-glove customer experiences and learn practical insights for marketers navigating this rapidly evolving landscape. Tune in for a thought-provoking conversation on the future of AI in marketing and the importance of trust and authenticity in brand messaging.

In this episode of TOP CMO, host Ben Kaplan sits down with Kadian Langlais, Chief Marketing Officer of Renfro Brands, to explore the dynamic intersection of traditional and digital marketing within a legacy company. Renfro Brands, known for its innovative approach in the socks and legwear industry, has undergone a major rebranding and launched a new direct-to-consumer channel under Kadian's leadership.

Join us as Kadian shares her insights on:

The challenges and strategies involved in transforming a century-old manufacturing company into a modern, digitally-savvy brand.
How leveraging consumer data has driven brand growth and enhanced customer engagement.
The importance of maintaining brand equity while embracing digital transformation across multiple channels, including social media and e-commerce.
The evolving consumer behavior towards value-driven purchases, especially in the current economic climate.
The role of sustainability in modern marketing and Renfro's commitment to corporate social responsibility through Project Footprint.

Kadian's unique background in digital retail consulting and e-commerce, combined with her practical experience as a fashion buyer, provides a holistic view of the marketing landscape. Whether you're a seasoned CMO or new to the direct-to-consumer game, this episode offers valuable lessons on adapting to the digital age while staying true to your brand's core values.

In this episode of TOP CMO, special guest host Jackson Carpenter interviews Jenny Wall, the Chief Marketing Officer of VideoAmp. With over 30 years of experience in marketing, Jenny has led at renowned brands like HBO, Netflix, Hulu, and Nickelodeon. Now at VideoAmp, a leading tech company for advertisers, Jenny shares her expert insights on the evolving marketing landscape.

Listen as Jenny discusses:

Integrating brand and performance marketing.
Advertising nuances on streaming services.
Leveraging AI in modern marketing.
Growing VideoAmp's brand with a lean team.
Balancing product and marketing for customer retention.

Packed with valuable advice for both seasoned marketers and aspiring CMOs, this episode offers a deep dive into the future of advertising and media.

In this episode of TOP CMO, Jackson Carpenter sits down to chat with Kyle Lacy, CMO of Jellyfish, about his journey from founding a marketing company to leading marketing at top firms. Kyle shares insights on the importance of great design, experiential marketing, and balancing creativity with ROI. He also discusses the impact of AI on marketing and the effectiveness of direct mail and in-person events. Tune in for practical tips and expert advice to elevate your marketing strategy.

Marketing, AI, Design, Branding, Customer Experience, Direct Mail, In-Person Events, Jellyfish, Kyle Lacy

In this episode of TOP CMO, we sit down with Nancy Mammana, Chief Marketing Officer for New York City Tourism and Conventions. Nancy shares her experiences navigating the challenges of promoting tourism in New York City during and after the COVID-19 pandemic. She discusses the strategic shifts her team made, including diversifying target markets and rebranding to emphasize the importance of tourism. Nancy highlights successful initiatives like the "It's Time for New York City" campaign and the power of partnerships in driving visitation and restoring confidence. Join us for an insightful conversation on the resilience of New York City and the evolving landscape of tourism marketing.

Join Ben Kaplan on TOP CMO as he chats with Danielle Hollander, CMO of Visit Orlando, the most visited destination in the U.S. Danielle reveals how Visit Orlando sells more than just vacations—they sell unforgettable memories. Learn about their unique marketing strategies, how they stood out during the pandemic, and the magic behind Orlando's appeal. Discover how Orlando's blend of fantastical and authentic experiences creates lasting memories for visitors. Danielle also shares valuable insights for marketers on leveraging partnerships and crafting memorable experiences. Whether you're in marketing or love travel, this episode is packed with inspiration and actionable advice.

In this episode of TOP CMO, Jackson Carpenter sits down with Kyle Christensen, CMO and CRO of Splash, a company revolutionizing the peer-to-peer gaming industry. With over 16 years of experience in global marketing and a resume boasting leadership roles at Netflix, Facebook, and Warner Brothers, Kyle shares his insights on navigating challenges in a highly regulated industry, the rising impact of influencer marketing, and the art of building community through competition. Tune in to learn how Splash is differentiating itself from industry giants and the strategies Kyle employs to stay ahead in the evolving landscape of sports and gaming.

Join us in this episode of TOP CMO as Ben Kaplan sits down with Patrick McBride, the former Chief Marketing Officer at Beyond Identity. Delve into the dynamic world of cybersecurity and discover how Beyond Identity is leveraging product-led growth to drive demand and differentiate in a crowded market. Patrick shares his expertise on blending marketing with product innovation, the importance of creating a seamless customer experience, and the role of mandates and external forces in shaping cybersecurity strategies. Whether you're a seasoned marketer or new to the field, this episode offers valuable lessons on the evolving role of the CMO and the power of continuous learning and adaptation. Tune in for a conversation packed with actionable insights and real-world examples.

Join guest host Jackson Carpenter as he interviews Dorian Kendal, CMO of Netlify, in this episode of TOP CMO. With over 14 years of marketing experience, Dorian shares insights on leveraging webinars, the role of empathy in marketing, and the impact of "dark social" on building communities. Discover how to effectively reach enterprise companies, market to technical audiences, and utilize composable architecture in your digital strategy. Dorian also discusses the integration of AI in marketing workflows and the importance of understanding your audience’s mindset. Tune in for practical advice and real-world experiences that can help you navigate the complexities of modern marketing.

Join host Ben Kaplan on TOP CMO as he chats with Kiran Smith, Former CMO of ButcherBox. Kiran shares her journey from iRobot and Brookstone to ButcherBox, revealing how she uses affiliate marketing to drive growth and authenticity. Learn about the evolving role of CMOs, the importance of data-driven decisions, and how to align agency goals with company success. This episode is packed with actionable insights and inspiring stories for marketing leaders and enthusiasts alike.

In this episode of TOP CMO, we dive into the world of IT management with Mike Sanders, the CMO of Kaseya, a pioneering company that offers sophisticated software solutions for small to midsize businesses and managed service providers. We'll explore how Mike’s entrepreneurial spirit and strategic vision have shaped Kaseya's approach to marketing, particularly their innovative focus on nurturing existing customer relationships. From discussing the multifunctional demands of IT professionals to unveiling Kaseya's comprehensive platform, IT Complete, this episode offers a treasure trove of insights into leveraging customer-centric strategies in a competitive tech landscape. Tune in to gain actionable insights that could transform how you approach marketing and customer engagement in your business.

Join special guest host Jackson Carpenter as John Solomon, CMO of Therabody, shares insights on the evolution of wellness technology. Starting with the origin story of Theragun, created from a jigsaw to solve personal pain, Therabody has expanded into a multi-product company aiding health through innovative technology. Solomon discusses his extensive background in digital marketing and strategy, emphasizing the strategic shifts during the COVID-19 pandemic that boosted home wellness tech. He details how Therabody's product lines cater to diverse consumer needs in performance, wellness, and beauty, and highlights the critical role of consumer insights in shaping both product development and marketing strategies. This episode offers a deep dive into the challenges of marketing innovative products and the strategies that help build a resilient, relatable brand.

In this episode of TOP CMO, host Ben Kaplan speaks with Ed Breault, the Chief Marketing Officer at Malbek, a company specializing in Contract Lifecycle Management Solutions. With over two decades of experience in marketing, data analytics, and change management, Ed shares his journey from the aviation industry to the legal tech sector, focusing on the intricacies of selling innovative technologies to traditionally conservative markets. The episode delves into the critical aspects of sales psychology, the importance of understanding customer psychographics, and how marketers can effectively transition industries while leveraging technology to tackle unsexy problems.

On this episode of TOP CMO, Ben Kaplan sits down with Jenna Lebel, the dynamic Chief Marketing Officer at Liberty Mutual. Dive into a discussion that explores the impactful blend of humor and brand strategy in the insurance industry—a sector where standing out is key. Jenna shares her insights on making Liberty Mutual not just seen but memorable, leveraging characters like Limu Emu and Doug to carve a unique identity in a crowded market. Discover how Liberty Mutual keeps its brand top-of-mind through innovative marketing strategies and humorous campaigns that resonate with consumers across various demographics. Don’t miss Jenna's thoughts on the delicate balance of brand evolution and maintaining relevance in a digital-first era, alongside her leadership philosophies that steer one of the most recognized names in insurance through the challenges of today’s market landscape.

In this episode of TOP CMO, host Ben Kaplan sits down with Mandeep Khera, the Chief Marketing Officer of SecureAuth, to explore the shifting dynamics of the buyer's journey in the digital age. Mandeep discusses how today’s buyers are increasingly well-informed and often make decisions long before they engage with sales teams. Learn how SecureAuth leverages this trend by tailoring marketing strategies that meet informed buyers where they are, emphasizing the importance of accurate and accessible information. Mandeep also sheds light on the evolving role of CMOs in shaping business strategy and the impact of AI and personalization on future marketing practices. Dive into a conversation that blends practical marketing insights with broader discussions on the importance of adaptability and innovation in a rapidly changing landscape.

In this episode of TOP CMO, we're joined by Becky Moffat of HSBC, who brings a wealth of experience and a unique perspective on what it takes to lead in the ever-evolving landscape of marketing. Drawing on her extensive background in financial services, Becky shares her thoughts on the indispensable qualities of a successful Chief Marketing Officer (CMO), emphasizing the significance of curiosity, creativity, and a strong commercial understanding. Delving into the strategic role of marketing in business growth and leadership, Becky discusses the potential for CMOs to transition into CEO roles, underlining the broad, strategic vision required for such advancement. Through a conversation that spans from the importance of aligning brand promises with customer experience to navigating the challenges of financial inclusivity and leveraging a global perspective, Becky offers a glimpse into the complex responsibilities of today's marketing leaders. Join us as we explore these topics and more, providing a comprehensive look at the dynamic field of marketing and the impact it has on shaping business and societal progress.

In this episode of TOP CMO, host Ben Kaplan talks with Carolyn Dawkins, CMO at David Yurman, about the luxury brand's marketing strategies. Dawkins discusses the balance between maintaining brand consistency and injecting creativity to keep the brand relevant and appealing. She highlights the importance of David Yurman's artistic heritage in its marketing efforts and how the brand distinguishes itself in the luxury jewellery market.

In this TOP CMO episode, host Ben Kaplan dives into the marketing transformation journey at Lenovo with CMO Emily Ketchen. Emily, with her experience at tech giants like Dell and HP, discusses shifting Lenovo's marketing from product-centric to customer-centric and digital-first. She covers the challenges and strategies of this transformation, emphasizing the importance of customer insights and the integration of generative AI in marketing. This episode provides valuable perspectives for those interested in marketing innovations and the practical aspects of leading change in a tech-focused environment. Tune in for actionable insights into modernizing marketing practices in the tech industry.

In this episode of TOP CMO, host Ben Kaplan engages with Khalid El-Khatib, former CMO of Stack Overflow, to unravel the evolving role of a CMO in today’s tech-driven and rapidly changing business landscape. El-Khatib shares deep insights into how marketing leaders must extend their partnerships beyond traditional boundaries, embracing collaboration with finance, HR, and other departments to drive company growth and navigate through challenges such as the pandemic and economic shifts. With over five years at Stack Overflow, El-Khatib discusses the company’s transformation and the impact of generative AI on marketing strategies and product development. This episode offers a rare look into the strategic mind of a CMO at the forefront of technology and marketing, emphasizing innovation, strategic alignment, and the critical importance of adaptability in leadership. Tune in to explore how El-Khatib’s journey at Stack Overflow reflects broader trends affecting CMOs and businesses today.

In this episode of TOP CMO, Ben Kaplan engages with Michelle Peterson, CMO of Kendra Scott, discussing the brand's commitment to connection, purpose, and innovation in the jewelry industry. Discover how Kendra Scott thrives beyond transactions, emphasizing philanthropy and community engagement, and how Michelle's leadership is steering the brand towards sustainable marketing strategies. Learn about the challenges of balancing founder vision with brand evolution and the role of social media in driving brand awareness. Dive into a conversation that melds strategic marketing with genuine brand storytelling, offering insights into creating a lasting impact in the consumer's heart and mind.

In this episode of TOP CMO, we dive into the marketing strategies behind GoDaddy's transformation from a domain-selling giant to an all-encompassing digital platform for small businesses. Our guest, Fara Howard, the Chief Marketing Officer at GoDaddy, shares insider perspectives on integrating AI to revolutionize product offerings and customer engagement. Discover GoDaddy's journey from traditional advertising to leveraging cutting-edge digital channels like TikTok and YouTube for broader, more effective customer reach. Learn how GoDaddy's focus on AI-generated solutions, such as the innovative Arrow product, is setting new benchmarks for business efficiency online. This episode is a treasure trove for marketing enthusiasts eager to understand the blend of creativity, technology, and strategic planning that powers today's top brands.

In this episode of TOP CMO, we dive into the future of marketing in an AI-driven world with Amanda Cole, CMO at Bloomreach. With over 15 years in SaaS marketing, Amanda discusses the challenges and strategies of integrating real-time and historical data to enhance customer experiences. She highlights the importance of understanding customer intent and the role of AI in personalizing e-commerce. This conversation explores the evolving landscape of digital marketing, the impact of generational AI, and the balance between innovation and practical marketing solutions. Join us for an insightful discussion on leading marketing efforts in an era where AI reshapes how we connect with consumers.

In this episode of "TOP CMO", host Ben Kaplan sits down with Jay Livingston, the Chief Marketing Officer of Shake Shack. Livingston shares perspectives on integrating marketing with product development, his journey across different industries, and the art of storytelling in marketing. The conversation delves into Shake Shack's innovative strategies, like their approach to menu item rollouts, including the famed hot chicken sandwich and unique collaborations. Livingston's diverse background, from banking to his time at Bark, adds layers of depth to the discussion, offering a multifaceted view of marketing in the fast-casual dining sector. Tune in to explore how Shake Shack weaves marketing into the fabric of product development and how Livingston's unique approach to storytelling and authenticity drives the brand's success.

Join us in this episode of TOP CMO as we delve into the dynamic world of tech marketing with Mandy Dhaliwal, the Chief Marketing Officer of Nutanix, a leading cloud computing software and services provider. Mandy shares her unique perspective on managing marketing chaos, emphasizing the importance of understanding customer needs and crafting messages that resonate deeply with the audience. She discusses the challenges and strategies of maintaining a challenger brand mindset in a rapidly evolving industry and how to effectively position a large, established company in the market. Tune in to learn from Mandy's experience in navigating the complex landscape of tech marketing and her approach to maximizing influence within the C-suite.

In this episode of TOP CMO, join host Ben Kaplan as he engages in a riveting conversation with Jessica Gilmartin, the Chief Marketing Officer of Calendly. Dive into the world of strategic marketing as they explore how breaking down silos, fostering a culture of teamwork, and setting high standards are pivotal in the ever-changing marketing landscape. Jessica shares her invaluable experiences from working with leading companies like Asana, Google, and Dell, offering a unique perspective on harnessing the power of AI and technology to reshape marketing strategies. Whether you're a marketing professional, a business leader, or someone fascinated by the dynamic world of digital marketing, this episode is packed with actionable insights and thought-provoking discussions. Tune in to TOP CMO for an episode that not only enlightens but also empowers marketers to adapt and thrive in an era of constant technological evolution.

calendly #marketing #cmo #topcmo #topthoughtleader

In this insightful episode of "Top CMO," host Ben Kaplan sits down with Bruno Trimouille, the Chief Marketing Officer of Litera, a software company catering to the legal industry. With over 25 years of experience in software, Bruno shares his journey of transforming marketing strategies in a traditionally conservative field. He discusses the pivotal role of event marketing in the legal sector, the innovative use of digital campaigns, and the importance of leveraging technology, including the potential of AI, to revolutionize the legal industry's approach to marketing. This episode offers a deep dive into the challenges and opportunities of marketing in a niche industry, providing valuable lessons in adopting a transformation-focused mindset and the power of strategic marketing in driving industry change. Join us as we explore how Bruno Trimouille is reshaping the way legal tech companies think about and execute their marketing strategies.

In this episode of TOP CMO, host Ben Kaplan engages in a compelling conversation with Alice Milligan, the Chief Marketing Officer at Morgan Stanley. Alice shares her journey in transforming the brand image of this renowned financial services giant, emphasizing democratization and accessibility. The episode delves into Morgan Stanley's strategic shift to connect with a broader audience, including younger investors and diverse groups. Alice discusses the challenges and successes of rebranding an iconic firm, and the importance of integrating new media and innovative marketing techniques. The episode provides valuable insights for marketing professionals and business leaders looking to adapt and thrive in today's rapidly changing market landscape. It's a must-listen for anyone interested in marketing strategy, brand transformation, and leadership in the financial services industry.

In this episode of "TOP CMO," host Ben Kaplan engages in a dynamic conversation with Ashish Kuthiala, the Chief Marketing Officer at Traceable AI. They delve into the evolving role of a CMO in a rapidly growing tech startup, focusing on the unique challenges and strategies involved in building brand awareness in the competitive field of API cybersecurity. Ashish shares his journey of transitioning Traceable AI from a little-known entity to a prominent player in the cybersecurity realm, a process he likens to 'escaping gravity'. The episode offers insights into effective marketing tactics, the importance of educating the market, and leveraging scarcity as a catalyst for innovation. Ashish's approach, blending his engineering background with marketing acumen, illustrates the power of narrative and data in crafting a successful marketing strategy. This episode is a must-listen for marketing professionals and startup enthusiasts alike, offering valuable lessons on brand positioning, thought leadership, and the importance of resilience and adaptability in the fast-paced world of tech startups.

In this episode of TOP CMO, we're joined by Alyson Griffin from State Farm for an in-depth conversation about the evolving world of marketing. Alyson shares her experiences and insights on how State Farm is navigating the challenges and opportunities of digital transformation. We dive into the company's innovative foray into the metaverse, discussing how this venture is reshaping customer engagement and brand dynamics. The episode also touches on the crucial role of authenticity in marketing, particularly in how State Farm integrates this value into its campaigns. This discussion is an essential listen for anyone interested in the practical aspects of marketing in a digital era and how established brands are adapting to stay relevant and connected with their audience. Tune in for a candid look at State Farm's strategies and initiatives that are shaping the future of marketing.

marketing #topcmo #statefarm #business #cmo #leadership

In this "Top CMO" episode, host Ben Kaplan interviews Betsey Chung, TD Bank's Global CMO. Betsey shares her transition from finance to marketing, focusing on a data-driven, human-centric strategy. She discusses marketing's balanced scorecard approach, integrating financial metrics with customer and employee engagement. The episode highlights the importance of adapting marketing strategies to cultural differences in various markets. It provides insights into creating a culture that values customer and employee relationships in the financial sector.

topcmo #marketing #marketingleadership #marketinginnovation #TDbank

In this latest episode of TOP CMO, we welcome Brad Audet, Chief Marketing Officer of Mazda North America. Brad discusses the strategic pivot Mazda has made towards a more human-centric approach in their marketing initiatives. The conversation delves into the practicalities of integrating customer experience into the automotive sector and how Mazda navigates the current marketing landscape. Brad shares his perspective on balancing data-driven strategies with a deep understanding of customer needs and desires. This episode offers a unique insight into the challenges and successes of applying human-centric concepts in a competitive industry. It's an essential listen for CMOs, marketing professionals, and anyone keen on understanding the evolving dynamics of customer-focused marketing in the automotive world.

In this must-listen episode of "TOP CMO," we delve into the innovative mind of Kory Marchisotto, CMO of e.l.f. Beauty. Join us as Kory unravels the secrets behind transforming a beauty brand into a cultural phenomenon. Discover how breaking the rules, daring to be different, and truly connecting with consumers can redefine marketing in the beauty industry.

Hear about the strategies that propelled e.l.f. Beauty into the spotlight, and learn how a unique approach to product launches and advertising campaigns can make all the difference. Kory shares her journey, offering invaluable insights without revealing all her cards, ensuring that marketing professionals and enthusiasts alike are left eager for more.

In the latest episode of "TOP CMO," host Ben Kaplan sits down with Melissa Grady Dias, the Global Chief Marketing Officer at Cadillac, to delve into the dynamic world of automotive marketing and the unique strategies behind one of America's most iconic luxury automobile brands. This episode offers a fascinating look into how Cadillac, a brand synonymous with success and luxury, is navigating the evolving landscape of consumer preferences and digital marketing.

TOPCMO #Cadillac #MarketingInnovation #LuxuryAutomobiles #Podcast #marketing

Unlock the Secrets of Marketing Mastery with Elina Vilk, CMO of Hootsuite, on TOP CMO. Dive into a riveting conversation exploring the four elemental 'C's of marketing success. Discover how Elina's diverse experience across major brands like PayPal, Facebook, and WooCommerce has shaped her unique perspective. Learn practical strategies for thriving in the dynamic world of marketing, and gain insights into making every marketing dollar count. Whether you're a budding marketer or a seasoned pro, this episode is packed with valuable lessons and engaging stories. Tune in to elevate your marketing game!

In this episode of TOP CMO, join us as we delve into the world of strategic marketing leadership with Shane Murphy-Reuter, CMO of Webflow. We explore Shane's extensive experience across the technology sector, where he has shaped the marketing functions of major companies, turning innovative visions into reality. From his pivotal role in customer acquisition at Paddy Power Betfair to spearheading marketing efforts and driving growth at Intercom and ZoomInfo, Shane has a wealth of knowledge on building brands and leading teams to success. As a Limited Partner at Stage 2 Capital and an advisor to Sendoso, he shares unique insights into the investment landscape for sales and marketing technologies. This episode is a must-listen for those looking to harness the power of marketing to transform business communication, empower creative teams, and lead with accountability in the fast-paced digital world. Get ready to be inspired by a leader who's not only revolutionizing the 'create for the web' space but also fostering impactful, fulfilling careers along the way.

Are you fascinated by the ever-changing landscape of cybersecurity? Curious about what it takes to manage risk in a digital world? This episode is right up your alley!

Today we sit down with Norman Guadagno, the CMO of Mimecast, a company dedicated to transforming email and collaboration security for over 40,000 organizations. With a career spanning multiple sectors and roles, from being the founding member of CMO Huddles to serving as the first CMO at Acoustic, Norman has insights that you won't want to miss.

What's Inside:

How Mimecast is changing the game in email and cybersecurity.
Norman's own career journey and the versatile roles he's mastered.
What it takes to build an effective marketing organization in the tech sector.

Bonus: Norman's unique "Boo-Boo Theory of Risk" unveiled!

Why You Should Listen:

Get an insider's look into the cybersecurity industry from a seasoned CMO.
Understand the complexities of balancing risk and innovation.
Discover actionable strategies for your own digital risk management.

Tune in to unlock these insights and more, as we unravel the intricate web of cybersecurity, marketing, and leadership. Don't forget to bring your notepad; this episode is packed with value!

In this episode of TOP CMO, we're joined by Jill Cress, a seasoned marketing strategist with over 30 years of experience. Jill delves into the intricacies of tax marketing, sharing invaluable insights from her journey at H&R Block. From understanding client perspectives to the role of life moments in tax situations, Jill covers it all.

Tune in to learn how H&R Block leverages its 70-year legacy to offer peace of mind and maximum refunds, guaranteed. Jill also discusses the brand's successful shift from traditional TV to online video, its targeted approach to Gen Z, and its innovative collaborations, like the Spotify tax return playlist.

Whether you're a marketer looking to understand audience segmentation or someone curious about the evolving landscape of tax services, this episode is a treasure trove of knowledge. Don't miss out on Jill's expert tips on building trust, delivering confidence, and experimenting with new platforms for maximum impact.

In this compelling episode, host Ben Kaplan sits down with Chris Koehler, the Chief Marketing Officer at Box Inc., to unpack the secrets behind his customer-centric approach to marketing. Chris shares his unconventional journey to becoming a CMO and how it has informed his strategies for achieving customer success at Box Inc.

The conversation takes a deep dive into the transformative power of "raising your hand" in the professional world. Both Chris and Ben advocate for this proactive approach, emphasizing how it can lead to unexpected opportunities and constructive feedback.

But that's not all. The episode also explores the challenges and opportunities of integrating AI and security into Box's offerings, as well as the importance of being data-driven in today's uncertain landscape. Chris provides invaluable insights into hiring practices that prioritize cultural fit and adaptability, offering a holistic view of what it takes to succeed in the rapidly evolving role of a CMO.

Whether you're an aspiring marketer, an established leader, or simply interested in the intersection of technology, leadership, and marketing, this episode is a treasure trove of insights designed to help you Lead, Adapt, and Grow in your career.

Today's episode is a masterclass in optimistic leadership and innovative marketing strategies, featuring Dana Marineau, the CMO,North America of Rakuten, —Japan's largest e-commerce company. In a world where 'Rakuten' itself stands for 'optimism,' Dana embodies this ethos in her approach to marketing, team building, and brand evolution. With a career spanning senior roles at Credit Karma, Electronic Arts, and now Rakuten, Dana shares her insights on how to merge meaningful storytelling with measurable results. We dive deep into the culture of trust and feedback she's cultivated, the role of high-profile partnerships in brand building, and the future of marketing in an ever-changing landscape. Whether you're a CMO or a senior marketer, this episode offers valuable lessons in balancing creativity with analytics, all while leading with an optimistic spirit. Tune in and get inspired to bring a new level of optimism to your marketing strategies!

cmo #topcmo #marketing #business #topthoughtleader #rakuten

Ben speaks to Margo Kahnrose, CMO of Skai. We dive into the evolution of retail marketing, focusing on the rise of shoppable media and its impact on advertising strategies. Margo also discusses the challenges traditional publishers face due to the loss of third-party cookies and the shift towards walled gardens. Margo shares her insights on how this trend is blurring the lines between top-of-funnel advertising and bottom-funnel calls to action.

In this episode of Top CMO, we sit down with Amina Pasha, the CMO of Thrive Market, an innovative American e-commerce platform offering natural and organic food products. Amina's remarkable journey has seen her at the forefront of some of the biggest names in the CPG industry, including The Honest Company and Proctor and Gamble, where she's been instrumental in elevating iconic brands like Pantene, Wella, and Pampers.

But what does it take to transition from a corporate giant with over 85,000 employees to a lean, agile team of under 600? How does one adapt the lessons from large-scale operations to succeed in smaller, scrappier environments? Amina shares her insights, experiences, and the wisdom she's gleaned from her diverse career.

Join us as we explore the fascinating world of brand-building, leadership, and the art of navigating various company sizes with one of the industry's most inspiring leaders. Whether you're a seasoned executive or an aspiring marketer, Amina's story offers valuable lessons and inspiration for all.

In this episode of TOP CMO, we delve deep into the transformative world of marketing within tech-centric organizations. Join us as Robin Saitz, CMO of Rockwell Automation, unveils the challenges and triumphs of narrating a brand's evolution in an engineering-led landscape. Discover the power of storytelling, the significance of integrated campaigns, and the pivotal role of marketers in shaping a company's journey. It's not just about selling a product anymore; it's about crafting a compelling narrative that resonates. Tune in and redefine what you know about tech marketing.

topcmo #rockwellautomation #marketing #leadership #business #cmo #podcasts

In this enlightening episode of the Top CMO podcast, we sit down with Raj Vavilalla, the Chief Sales, Marketing and Product Officer at GEHA Health. With an impressive career spanning roles at top health and insurance companies, Raj brings a wealth of experience and unique insights into the table. In our conversation, we delve into the importance of hyper-collaboration, both within the leadership team and across departments, which Raj sees as a key enabler for growth. We also explore his firm belief in doing the right thing, not just as a moral stance, but as a sustainable business strategy. Raj emphasizes the need to invest in community and brand continually, and shares his vision on making health programs accessible to all, regardless of location. Whether you're a seasoned marketer or just starting your journey, this episode is packed with profound insights that will surely inspire. Don't miss it!

TopCMOPodcast #RajVavilalla #GEHAHealth #HyperCollaboration #Leadership #MarketingInsights #CommunityInvestment #HealthcareAccessibility #SustainableBusiness #EthicalMarketing #GrowthStrategy

Dive into the latest episode of the TOP CMO podcast where we delve into the exciting world of brand revitalization and modern marketing with Linda Lee, CMO of Campbells. From deciphering consumer behavior, the critical role of data, to the intersection of tradition and innovation, this episode offers you an insight into the fascinating dynamics of reenergizing established brands. How do you reimagine an iconic brand for a modern audience? How does a marketing leader navigate the shift in consumer preferences while preserving brand authenticity? Tune in to this insightful discussion that promises to stimulate your understanding of contemporary marketing strategy. Let's discover together!

In this not-to-be-missed episode of TOP CMO, we sit down with Heidi Arkinstall, CMO of Globalization Partners who shares some intriguing perspectives on what truly makes a successful Chief Marketing Officer.

Does a marketer need to be a business expert first? How far should one push beyond their comfort zone? These are just a few questions that Ben and Heidi tackle, shedding light on the untapped corners of the marketing landscape.

Brand power - we all talk about it, but how often do we fully exploit its potential? Heidi has some insightful points on this subject that could make you rethink your strategy.

She also touches on an unexpected topic – the role of new-age social platforms like TikTok in the B2B realm. It's a discussion you might not have anticipated but one that could significantly shape the future of your marketing approach.

In this episode of TOP CMO, we sit down with Brooke Cunningham, the trailblazing CMO at inRiver. Brooke shares her valuable insights into the world of Product Information Management (PIM), its impact on sustainability, and its role in large-scale e-commerce. We dive deep into the power of partner marketing and the creative ways it can overcome resource constraints, especially in periods of economic uncertainty.

Moreover, Brooke emphasizes the importance of being an authentic leader, nurturing trust, and fostering high-performing teams in an environment of rapid change. We also touch upon the importance of rapid response thought leadership and keeping content fresh and relevant. Join us for this riveting conversation as Brooke unravels her journey in the marketing realm, offering a treasure trove of wisdom and actionable strategies. Whether you're a marketing newbie or a seasoned professional, this episode promises to arm you with the knowledge to navigate the dynamic landscape of marketing. Tune in now!

In this thought-provoking episode of TOP CMO, we delve into an enlightening conversation with Katherine Calvert, the Chief Marketing Officer at PagerDuty. Katherine shares her unique approach to the first 90 days in a new role, likening it to moving into a new house. She discusses the transformative power of AI and automation, highlighting how it can enhance team productivity and streamline operations. Katherine also underscores the importance of alignment between marketing and sales teams, particularly in challenging economic times. Tune in to explore these insights and more, as we navigate the ever-evolving landscape of technology and marketing. This episode is a must-listen for anyone seeking to harness innovation to drive growth and create impactful change.

In this inspiring episode, we are joined by Linda Boff, the Chief Marketing Officer of General Electric. With a firm belief that a good CMO brings the soul of a company to life, Linda discusses the pivotal role marketing plays in not just driving numbers, but in humanizing the brand and telling its story. We explore Linda's perspective on strategic shifts and change management, emphasizing the importance of embracing these as opportunities for reinvention and growth, rather than obstacles to be conquered.

Tune in for an enlightening conversation that serves as a reminder of the human element in marketing, the power of change, and the importance of synergy in leadership.

In this insightful episode, we join Kristi Melani, CMO of TeleSign, as she discusses her journey of scaling a lean marketing team into a vibrant unit of 60 members. Melani shares her strategy of establishing clear roles, recruiting function leaders, and developing 'charters' for better team collaboration and role clarity.

Host Ben Kaplan and Melani discuss the importance of clear responsibilities, accountability, and understanding the 'why' behind tasks. They delve into the challenge of balancing role clarity with initiative, and the necessity of strong inter-departmental relationships.

Melani reveals her dual-track approach to building a robust marketing function and raising expectations. She emphasizes transparency, empathy, and customer alignment as key to successful strategies. She also discusses her future goals for TeleSign, focusing on global awareness, refining strategies through ABM and industry thought leadership, and enhancing the sales process.

Don't miss this episode for valuable insights into successful team building and effective marketing strategies.

In this episode, join Ben Kaplan as he discusses the future of marketing with leading industry professionals - Margaret Jobling from Natwest Group, David Siegel of Meetup, Julia Goldin from LEGO, John Sheldon of Smile Direct Club, Lou Barber from DHL, and Alyson Griffin of State Farm amongst many others. They explore evolving marketing strategies, the balance of data and creativity, and the role of innovation in today's competitive landscape. A must-listen for anyone eager to understand the changing face of marketing.

Welcome to our latest podcast episode featuring JG Chirapurath, CMO of SAP. We explore JG's philosophy of understanding customer experiences for effective marketing and his belief in creating an accessible and supportive team environment. The emphasis is on bridging the gap with customers, fostering a strong internal team culture, and hiring leaders based on skills, fit, and teachability. Join us as JG encourages us to be fearless, to develop talent, keep things simple, and to be generous with our time - maybe even over a ham sandwich with a colleague. This episode is a must for those rethinking their approach to marketing, leadership, and team collaboration.

In this captivating episode, we dive deep into the world of marketing with Isabelle Guis, an accomplished CMO and marketing thought leader. Discover the importance of strategic alignment and collaboration within marketing teams and the impact it has on ROI. Isabelle shares her unique perspective on embracing diversity, the blurring lines between B2B and B2C marketing, and the role of empathy in understanding and serving customers. Learn how trust and adaptability are essential for marketing success, and be inspired by Isabelle's insights on fostering a customer-centric approach that empowers businesses and individuals to thrive in an ever-evolving landscape.

Brought to you by TOP Thought Leader.

In this insightful episode, we chat with marketing expert Margaret Jobling, CMO of NatWest Group, who shares her invaluable experiences from the world of marketing and business. We discuss consumer understanding, data-driven decision making, seamless customer journeys, and the evolving technical and commercial acumen needed in today's competitive marketing landscape. Margaret offers practical tips on staying agile and adaptable in the face of uncertainty, making this episode a must-listen for anyone interested in marketing, business strategy, and staying ahead of the game in a constantly changing environment. Tune in to learn from Margaret's wealth of knowledge and apply these lessons to your own marketing and business journey.

In this episode, Ben Kaplan interviews John Sheldon, CMO of Smile Direct Club, about the challenges of disrupting traditional orthodontics and evolving their brand positioning. Sheldon shares insights on educating customers about teledentistry, establishing credibility, and offering various treatment options. He also discusses the importance of CRM, matching messaging to the customer journey, and their shift towards becoming the "inevitable leader" in teeth straightening. As the company grows, they're focusing on technological benefits and expanding product offerings. Sheldon also touches on performance marketing, increasing unaided brand awareness, and their new Care Plus service model. Additionally, he offers recommendations for other CMOs and reflects on the marketing approaches of Apple, MasterCard, and Nike, emphasizing the importance of strong branding and customer focus in the future of marketing.

Join us on TOP CMO, the go-to podcast for marketing enthusiasts and professionals seeking insider knowledge from global Chief Marketing Officers. This episode features Amy Baker, a marketing mastermind who's worked with major players like Proofpoint and Ericsson. Get ready to explore cutting-edge marketing techniques, industry trends, and the essential skills needed to thrive in today's fast-paced digital landscape. Boost your marketing prowess with TOP CMO's exclusive access to the brightest minds in the business. Subscribe and stay ahead of the curve!

In this episode of TOP CMO, we're joined by Karl Van den Bergh, the Chief Marketing Officer of cybersecurity leader Gigamon. With a background in deep observability and an impressive tech portfolio, Karl shares his insights on managing a marketing mix during economic downturns and leveraging lessons from the pandemic. We discuss finding the right balance between short-term results and long-term thinking, seizing opportunities during downturns, and building strong relationships with customers, partners, and stakeholders. Tune in to learn from Karl's experience as a CMO on how to stay focused on your objectives and adapt your marketing strategies to thrive in the present while laying a solid foundation for the future.

In this episode of the TOP CMO podcast, we dive into the world of marketing and leadership with Arun Pattabhiranman, a seasoned CMO with years of experience in the industry. Listen as he shares his insights on how to build a successful marketing team, the importance of data and AI in modern marketing, and the key skills needed for aspiring CMOs. Whether you're a seasoned marketer or just starting out in your career, this episode is packed with valuable lessons and advice to help you take your business to the next level. Don't miss out on this must-listen conversation with one of the top CMOs in the industry.

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In this engaging episode, Francesco Lagutaine and Ben Kaplan delve into the essential aspects of successful marketing. They explore the importance of understanding and communicating your brand's core values while staying true to your marketing DNA. The conversation highlights the significance of building trust with your audience and the role of becoming an authentic part of the communities you aim to reach.Don't forget our socials:

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Discover the art of data-driven storytelling in this captivating episode with Kirsten Markson, CMO of Keap. Dive into the world of B2B marketing as Kirsten shares valuable insights on leveraging data for authentic narratives, embracing creativity to stand out, and maximizing the impact of content through stackable content strategies. Learn how to transform your marketing approach and make it anything but boring by connecting with your audience and delivering compelling stories that resonate. Tune in and unlock the power of data-driven storytelling in B2B marketing!

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Discover essential marketing leadership insights in this power-packed episode featuring top CMOs! Uncover the secrets of successful CMOs, learn how to prioritize like a pro, and explore the critical role of collaboration between marketing and design. If you're passionate about marketing, leadership, and driving business success, this episode is a must-listen! Don't miss out on these valuable lessons from industry leaders in marketing. Subscribe now and unlock the power of CMO insights for your career. Marketing, Leadership, CMO, Prioritization, Collaboration, Product Development.

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We have the privilege of chatting with Raja RajaMannar, the Chief Marketing Officer of Mastercard, one of the world's leading payment technology companies. As one of the Top 50 Most Influential CMOs in the world, Raja has been instrumental in creating some of Mastercard's most successful global marketing campaigns.

In this episode, Raja shares his insights into the future of marketing and how the combination of left-brain technology and data enablement and right-brain emotional engagement is the key to success. He talks about his book 'Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers', which offers a fresh and insightful perspective on how marketers can use data and technology to create more personalized and engaging experiences for their customers.

According to Raja, the power of quantum marketing lies in harnessing the technology tsunami, data deluge, and tectonic shifts in culture to create campaigns that reflect real-time conversations and tap into all 5 senses. The result? Experiences that go beyond just advertisements and truly resonate with customers.

If you're a marketer looking to stay ahead of the game, then this episode is a must-listen. Subscribe to our podcast to learn more about the next golden age of marketing and how you can leverage the power of data and technology to create personalized campaigns that engage your customers on a whole new level.

In this episode of TOP CMO, we are joined by Neil Dowling, CMO of Rightpoint, a digital consultancy and part of the GenPact family, a professional services firm with over 129,000 employees. Neil brings with him a wealth of experience, having worked in senior marketing positions at renowned companies such as Cognizant and Fujitsu. Neil is no stranger to tight budgets and understands the importance of balancing long term and short term goals while leveraging the power of storytelling. In this conversation, Neil shares his insights on how to develop a balanced vision that incorporates both short and long term thinking, the importance of communicating KPIs with your team, and how scarcity can be a powerful tool for innovation. Tune in to hear from one of the industry's most experienced leaders and gain valuable insights that can help your business succeed. Don't forget to subscribe, rate, and review to stay updated on the latest episodes. I'm your host Ben Kaplan, and this is TOP CMO.

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Join Ben Kaplan as he sits down with Vince Venditti, CMO at American Residential Services, to discuss the unconventional approach to marketing success. According to Vince, perfectionism can actually hinder progress and growth in the industry. To be a truly innovative marketer, you have to be willing to take risks and embrace failure. But it's not just about experimentation, it's about challenging your assumptions, remaining curious, and fostering a culture of authenticity and vulnerability.

In this episode, Vince shares his insights on how to become a successful CMO, highlighting the importance of trust and transparency in the role. He also discusses the power of mentorship and giving back, emphasizing that when everybody grows together, everybody wins.

Whether you're a seasoned marketer or just starting out, this episode will leave you inspired and motivated to unleash your inner CMO. Don't forget to subscribe and leave a rating or review if you enjoy today's discussion.

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Join us in this week's episode of our Marketing podcast as we sit down with Diana Massaro, CMO of Sky High Security. Diana shares her insights on fearlessness in the business world and the importance of understanding the industry you're in. She emphasizes the significance of being selective in hiring and creating a strong team culture. Diana also stresses the importance of aligning your marketing objectives with your revenue objectives to achieve great business success. Don't miss this inspiring and informative episode, hosted by Ben Kaplan, as we delve into what it takes to be a top CMO. Tune in now!

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Join us on this episode as we welcome Julia Goldin, the Chief Product and Marketing Officer of Lego. Julia's unique role as both the CMO and CPO of Lego gives her a unique perspective on how marketing and innovation can work together to enhance the product experience. She will share with us her journey from working with Coca Cola to rising to the top as a CMO and CPO of one of the world's most beloved toy brands. From creating play experiences to leading the team that creates the product portfolio, Julia will share her insights on how to think deeply about marketing and how it can impact the product experience. Whether you're a marketer or a product developer, this episode is a must-listen! Get ready to learn from one of the top marketing and innovation minds in the industry.

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Listen in as we chat with Sarah Moore, CMO of Beekeeper, a fast-growing startup that has raised nearly $200 million in funding. Sarah shares her insights on how to effectively target non-desk, frontline workers with operational and communication systems. With over 25 years of experience in the Austin tech community and a successful track record of scaling software companies from zero to $100 million in revenue, Sarah offers unique perspectives on how to bring marketing and sales together like never before. Don't miss this valuable episode!

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In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding.

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Ben is speaking with Esther Flammer, CMO of Wrike, the powerful work and task management platform that was acquired by Citrix for more than $2 billion back in January 2021. Esther has a strong marketing background heading up marketing teams for a wide variety of SAS, or software as a service companies that include senior marketing positions at Conga, a revenue lifecycle management platform, Convercent a provider of ethics and compliance software and return path, a well known email deliverability provider. So what's the difference between a brand focus CMO, or a customer's focus CMO and a CMO like Esther, who is hunting down hockey stick growth curves? As Esther likes to say, it comes down to being ruthless.

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Today Ben is speaking with Paul Suchman, CMO of Audacy, the company formerly known as Entercom Communications – the second largest owner of radio stations in the U.S. Through its media footprint, Audacy reaches 200 million listeners across the U.S. and is one of those interesting brands navigating the crossroads, some would say the divide, between old and new media.

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Today Ben speaks to Evelyn Krasnow of Fernish, a premium furniture and décor rental start-up that markets a little differently. With experience heading up the Marketing function at Bird the ECO friendly transportation company, Simple human, the manufacturer of tools for efficient living and Belkin, the electronic and electronic accessories manufacturer, Evelyn has a wealth of knowledge to share and a few interesting Marketing insights we all wanted to know.

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Amy Tunick, CMO of National CineMedia, the largest cinema ad network in the U.S talks with Ben about the power of shared experience, the secret weapon that is PR and driving tent pole moments.

TOPCMO #Marketingpodcast #Marketing #NCM #NationalCineMedia

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In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? What makes the most effective Superbowl ad and how does social media compare?

TOPCMO #Marketingpodcast #Marketing #mediaocean

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Joe Cohen, CMO of AXIS Capital talks about keeping the message simple and breaking through a jargon heavy industry. Great insights from a thought leader in the financial space who used to have a surprising occupation.

TOPCMO #Marketingpodcast #Marketing #Axis

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Today we are speaking to Joanne Gilhooley, CMO of Adarma Security, the UK’s largest independent cyber threat management company. Agility within Marketing, internal communication, value alignment, how important are these aspect to marketing and being a great CMO? How do we translate data and insights into action? Let's find out, on this episode of TOP CMO.

TOPCMO #Adarma #Marketing

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topcmo #marketing #business

In this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions.

A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.

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In todays episode Ben speaks with Genefa Murphy, CMO at Five 9, the leading provider of cloud contact center software.

Genefa, an experienced Marketer, prior to Five9, held various global roles across products, marketing, enablement and communications at Hewlett Packard Enterprise and HP.

Ben and Genefa discuss the relationship between Sales and Marketing and how that affects both departments. Designing the ideal customer is also up for discussion and how Genefa defines Five 9's target clients. Also discussed is the attempted acquisition by Zoom of nearly $15 billion and how their customers took the news.

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In this episode Ben speaks to CMO Melissa Puls from Ivanti, the automation platform that makes every IT connection smarter and secure across devices, infrastructure and people to deliver personalized employee experiences.

Melissa brings decades of experience to Ivanti with a strong track record of fuelling growth through a customer-centric approach and integrating marketing strategies for acquired companies. She was most recently senior vice president and CMO at Avid. Prior to this role, Melissa also held CMO and marketing leadership positions with Optanix, Progress, Iron Mountain and Infor.

Ben & Melissa discuss what happens when you start as a CMO in a new company and during a significant acquisition. Brand overhauling is also on the discussion and both Ben and Melissa delve into how rebranding affects companies for better and worse.

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In this episode, Ben chats with David Siegel, the marketing-forward CEO of Meetup -- that’s the popular events platform that helps people around the world organize online groups and facilitate local events.In this "can't miss" episode,

David shares how Meetup responded with a bold and unprecedented "pivot" when the pandemic totally disrupted their business and why the company continued to invest in marketing even when the naysayers said otherwise.

Ben and David also discuss the future of events around the world, the three surprising changes you'll see on the Meetup platform in the coming year, and the underrated power of "energy transfer" as a critical skill for marketing leaders.

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In this episode, Ben chats with Neil Stephenson, co-founder and CMO of Fanfinders — the company that operates Your Baby Club, the world’s largest community of new baby parents with more than 2 million members in the UK and U.S.

Neil covers the power of niche marketing, practical strategies for effective performance marketing to niche groups, and how to adjust your messaging to effectively target different audience segments.

Ben and Neil also discuss the optimization of user acquisition and how to sustain a brand’s growth over time through content marketing. If you want to make your digital marketing 10x more effective, this is the episode you can’t miss.

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In this episode, Ben chats with Louise Barber of DHL supply chain — she’s the expert marketer who learned how to deploy the power of customer-centered marketing in the "unsexy" turned "sexy" logistics industry. Louise covers the importance of truly listening to your customer as a marketing input, building bridges between sales and marketing, and the role of having the right talent in a marketing organization structure.

Ben and Louise also talk about how her marketing focus shifted over the course of pandemic and marketing lessons to be learned for others in highly affected industries such as logistics.

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In this episode, Ben chats with Andy Cunningham of Cunningham Collective — she's the marketing and brand strategist who helped Steve Jobs launch the original Apple Macintosh. She’s also the author of Get to AHA!: Discover Your Positioning DNA and Dominate Your Competition.

Andy covers the genius of Steve Jobs, how to work with a marketing-driven CEO, and Apple's unique marketing approach including how we can learn from it.

Ben and Andy also talk about the importance of brand positioning and the three different types of companies -- mothers, mechanics and missionaries -- and how this type of strategic thinking can help to your company’s marketing planning and ultimate growth.

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In this episode, Ben is chatting with Gene Foca, CMO of Getty Images — that’s the multi-billion dollar visual image company that helps media outlets, creatives, and corporations access more than 400 million pieces of visual content.

Gene covers his approach to marketing, how his time in Amazon influenced his approach in managing teams and his vision on the value that Getty offers.Ben and Gene talks the importance of identifying customers with the biggest growth potential and deploy an enterprise sales and marketing strategy to size up the relationship.

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