Growth League Podcast: Recent Episodes
Hook + Ladder Digital
We want to know when, how and why our guest small business owners experienced growth and scale. Regardless of how that growth was initiated, we are interested to hear about how it happened, what they did to handle it and their tips and tricks for re-creating it based on experience.
We also key in on stories about Team Leadership and Personal High Performance Habits. We want to hear about both, based on our guest's experience because oftentimes success here serves as the foundation for business growth.
), Rev delivers an unfiltered, high-stakes masterclass on scaling multi-unit restaurant concepts.
testing culture built from scratch, why overthinking can be a leadership Achilles heel, and the hard conversations every marketing leader has to learn to have with a lean team.
Moving from 30 locations to 1,000 means giving up control over detail. Discover the guardrails and trust models required to empower a team to move fast without executive sign-off on every asset.
This episode is part of our series on high-stakes marketing leadership. Follow the show to catch every unconventional strategy from the front lines of brand growth.
How do you take the keys to an established regional brand and upgrade the engine without crashing? Adam Williamson, Director of Marketing at Pizza 73, joins Caleb Clark to reveal the high-stakes playbook for moving beyond transactional marketing into true cultural relevance.
Tom Lockwood, Marketing Director at Hopdoddy Burger Bar, shares insights into innovative marketing strategies, including gamification, customer experience, and team leadership. Discover how a passion for quality and hospitality drives success in a competitive industry.
to become the strategic architect your organization actually needs. In this episode, we break down the Unconventional Playbook for navigating the most complex role in the C-suite, winning the war of internal influence, and why the most successful leaders master the Confidence Game.
stability, this episode is a masterclass in building a unified commerce foundation that drives bottom-line profitability
.Transformation requires 100% buy-in. Are you willing to give up 10, 15, or 20% of your perfect idea to get the whole company behind you?
operational strategy, the necessity of rapidly pivoting your teams (from Web3 to AI) , and the essential skill needed to get the CFO's buy-in. Avery also discusses her personal evolution from a perfectionist to an inspirational leader of 200+ people.
In a market dominated by massive competitors, how does an iconic 60-year-old Canadian brand like Boston Pizza not only survive but achieve its best sales growth in over a decade? James emphazises that programs fail when they can't be operationalized at the restaurant level. He details his leadership philosophy built on truth and trust , explaining why this foundation is non-negotiable for mobilizing teams and 99.9% franchise-owned restaurants.
How do you tackle a marketing function that needs fixing and building from the ground up? Carolyn believes that problems are simply opportunities. She was called to her current role because it offered a unique scenario to leverage her extensive leadership history and apply it where things needed to be created or fixed.
Get a masterclass in brand building, leadership, and restaurant marketing strategy from Newton Hoang. Watch the break down on how the revolving sushi brand successfully scales in the ultra-competitive U.S. market by over-indexing on a unique customer experience.
Scaling multi-location restaurant marketing is no easy feat. Ashley Mitchell dives into the real strategies that drive success across national and local levels—balancing brand consistency with personalized customer experiences. From building trust with franchisees to innovating loyalty programs, she shares how to lead marketing teams while staying ahead of the curve in an ever-evolving industry.
Learn how to thrive under constraints, build strong customer loyalty, and integrate hospitality into marketing. Discover the journey from operations to marketing leadership, and how a New York-based coffee brand navigates challenges to deliver an exceptional customer experience.
From menu management across fragmented systems to driving AI-powered voice solutions in drive-thrus, Kevin reveals how modern marketing intersects with product, ops, and AI to drive business results.
With her extensive background in sports marketing, Liza shares how she transitioned from the sports world to leading marketing efforts for Impact Kitchen, a brand that not only caters to the wellness needs of its customers but also expands with a strong commitment to quality food. She talks about how Impact Kitchen differentiates itself in the restaurant industry through its focus on premium, health-conscious food, its approach to community engagement, and its ambitious plans for international expansion—particularly into New York.
Madelaine Brewer shares her unique journey from a business student passionate about food to a marketing leader driving growth across Mezza’s expanding footprint from Manhattan to Charlotte, NC. She dives into the challenges of balancing first-party and third-party sales channels in the fast casual dining industry, the importance of strong team leadership, and how digital marketing and loyalty programs play a vital role in their strategy.
Jessica opens up about the importance of mentorship, continuous learning, and how she’s forging her own unique leadership style focused on servant leadership and empowering her team. She also discusses the challenges of navigating AI adoption in marketing, managing shrinking budgets and resources, and the discipline required to stay focused amid the “shiny objects” of marketing trends.
Jennifer dives deep into balancing leadership at a fast-growing startup with the demands of new motherhood, emphasizing empathy, autonomy, and hands-on marketing leadership. She opens up about scaling a lean marketing team, navigating retail marketing in a tech environment, and the critical importance of saying no to prioritize high-impact projects.
Tamra shares how her background in high-performance innovation and customer-focused strategy prepared her for the challenges of leading marketing efforts. In this insightful conversation, she discusses the importance of creating a frictionless customer experience, leveraging data for innovation, and her personal evolution as a marketing leader.
Jenna opens up about how her experiences, from Disney's magic to the grit of scaling a brand from the ground up, have shaped her approach to marketing. She discusses the importance of relationship-building, storytelling, and the balance of personal growth with professional ambition. Jenna also dives into the challenges and rewards of leading a lean marketing team, navigating franchise relationships, and making a lasting impact on the company’s culture and legacy.
Discover how Rob’s foundational beliefs in human connection, emotional marketing, and customer experience have shaped his approach to scaling businesses. Learn about his insights from his Disney mentorship, the challenges of scaling a brand while staying connected with customers, and why he believes that the key to success lies in understanding people’s emotions, not just selling products.
Janelle opens up about the challenges of transitioning from a solo marketer to managing a team, including the art of delegation, nurturing team trust, and learning to lead with empathy and self-awareness. She also offers a candid look at balancing personal tragedy with professional accountability, illustrating the importance of work-life integration over work-life balance.
Shereen takes us through her journey at Sambazon, where she has been a driving force in transitioning the brand from a CPG-focused model to expanding its presence in physical stores and franchises. From managing limited marketing budgets to overseeing an in-house marketing team, Shereen shares her insights on scaling a brand while staying authentic to its core values.
Elizabeth discusses the balance between creativity and consistency, the challenges of maintaining a strong brand identity across multiple locations, and her role in steering Mellow Mushroom through significant changes
Kelsey shares her unique journey from hospitality to leading marketing efforts in a rapidly growing tech company. We explore the strategies that have helped Marqii build a consistent, powerful brand, from aligning sales and marketing teams to scaling marketing efforts without losing touch with their target audience.
Kim shares valuable insights into managing multiple restaurant brands with a lean marketing team, staying steady under pressure, and successfully balancing both strategy and execution. She explains how she creates impactful marketing campaigns while juggling the unique needs of each restaurant brand under her care.
Alicyn Emerick shares her inspiring journey through the marketing world and how she rose to a leadership position in commercial real estate marketing. From overcoming challenges in B2B marketing to leading a team with creativity and mentorship, Alicyn offers valuable insights for marketers at any stage in their careers.
Sam dives into her journey from big tech to the startup world and shares invaluable insights on how to create a marketing culture where innovation thrives. Whether you’re a marketing leader, manager, or just starting out, Sam’s advice will inspire you to rethink how you lead and grow teams for long-term success.
Bernadette talks about how Osmow's further prioritizes high-impact tasks and how she balances immediate results with long-term goals. She further emphasizes the importance of listening to both customer and team member ideas, while balancing these with the company’s overall strategy.
Arden shares how to build a business case for marketing budgets by showing both the analytical and emotional value of campaigns. This can be especially helpful for marketing leaders dealing with budget restrictions and proving ROI.
With over 20 years of marketing experience, Laura shares her journey from advertising and PR to leading marketing in the senior living industry. We dive into her approach to balancing growth, purpose, and community while leading a marketing team of one.
Julia reveals how she transformed a lean marketing team into an entire organization of marketers, her strategy for aligning marketing with business development, and why tackling the elephant in the room is her leadership superpower.
Let's discuss the power of scrappy, high-impact marketing teams. Mac shares how he transformed a bloated marketing budget into a lean, high-performing in-house team, built a culture of fearless execution, and aligned marketing and sales to drive real business impact.
Dan shares his unconventional path into marketing, how he built a brand team from scratch, and why empathy and storytelling are critical in today's fast-moving marketing landscape.
Paige Greenhough shares her journey from sales to government to global marketing leadership. She dives into the challenges of working with technical subject matter experts, the art of distilling complex projects into digestible narratives, and how to balance strategic planning with agility.
Tanya shares her experiences leading marketing efforts in a traditional industry, her strategies for balancing innovation with lean resources, and how she's leveraging AI strategically while maintaining human creativity.
Courtney opens up about the challenges of leading a lean marketing team, the power of entrepreneurial thinking in startups, and how marketing can drive revenue in highly regulated industries.
Blair shares her incredible journey into marketing leadership, detailing how her diverse experience across all facets of marketing shaped her empathetic approach to leading high-performing teams.
Tina opens up about Beavertails' journey, from grassroots marketing to its international expansion, while maintaining its unique and authentic charm.
Jared LaMantia shares how FitLab revolutionizes fitness with a unique multi-brand approach. From relays and studios to cutting-edge home equipment, FitLab meets customers where they are and helps them achieve their goals.
Jessie shares her insights into the ever-changing world of marketing leadership, how her background in business and sales shaped her career, and what it takes to build and execute successful marketing strategies.
Discover why Michael believes franchising is still a powerful vehicle for entrepreneurship and personal legacy. Michael also offers insights into team dynamics, the role of leadership, and how marketing and franchise sales intertwine. Whether you're curious about marketing strategies, leadership, or franchising, this conversation delivers actionable takeaways for business growth.
Caleb and Kate explore the intersection of marketing and personal growth, reflecting on Kate’s first experience at a buzzing industry event, The Gathering. Expect a candid conversation about the evolution of marketing strategies and insights into how events can shape a marketer’s perspective.
Tracey shares insights into her unique role, managing one of the most iconic fashion archives in the world. From preserving pieces dating back to 1873 to leveraging Levi’s rich history for modern branding, Tracey discusses how storytelling through archives plays a crucial role in connecting the past with the present.
Robin shares his insights on how brands create emotional connections with consumers and explains the concept of an "emotional bank account" in branding. This discussion is packed with valuable knowledge on how to connect authentically with an audience through brand storytelling.
From global brands to professional sports, her experiences offer valuable lessons for anyone in the marketing field.
Brendon shares the unique journey from revitalizing an established name to challenging the norms in a traditionally conservative industry. From his early days in PR and sports marketing to shaping Sherwood into a top competitor, Brendon opens up about his insights on brand strategy, the importance of product excellence, and how Sherwood is striking a balance between affordability and high performance.
Advice from a marketing leader on building trust, taking bold bets, and fighting for the importance of brand investment.
Bill, the Head of Marketing at YETI, whose career spans powerhouse brands like Under Armour and SICK Gear, shares how pivotal career moments and a relentless team spirit have shaped his leadership style and marketing approach at YETI. From forging authentic connections to celebrating the founder mentality, Bill breaks down what it takes to bring a brand vision to life.
Discover how Summer Rain's experience in industries like automotive and construction has shaped her approach to driving brand awareness in the renewable energy space. From managing capacity constraints to cultivating career growth for her team, this conversation offers insights on navigating challenges, the importance of community, and what it takes to stay innovative in a fast-growing industry.
Bryan dives into key topics including the development of a growth matrix that drives impactful decision-making, the evolution of SEO in an AI-driven world, and how to build a high-performing marketing team that thrives on collaboration and results. Whether you're a marketing leader or just starting out, Bryan's insights on team dynamics, navigating digital marketing challenges, and the importance of cross-functional collaboration will inspire and inform your strategies.
Tune in to learn how Allison navigates the ever-evolving HVACR landscape, her approach to managing a lean team, and the marketing challenges that keep her up at night. Plus, Allison reveals her secret to balancing daily operations while thinking strategically and why knowing when to let go is her superpower.
You will gain key takeaways on building adaptive teams, setting clear goals, and measuring success with relevant KPIs. Aaron also explores the concept of "professional empathy" and how leaders can foster strong relationships with their teams and clients by listening and learning continuously.
Caleb Clark sits down with Ashley Safranski, VP of Marketing at uConnect, to explore her journey from higher education to leading marketing efforts in the B2B SaaS space. Ashley shares her unique path, the challenges of building a marketing team from scratch, and the parallels between recruiting students and driving sales in a tech company.
Kaitlin discusses the importance of building relationships, driving pipeline generation, and her passion for holistic go-to-market strategies. She also delves into the challenges of leading a lean team, finding the right talent, and fostering a culture of accountability and trust.
Tom shares his unique journey through the intersection of marketing and sales in the healthcare industry, highlighting the importance of relationship-building and strategic outreach in driving success.
Amber takes us through her incredible six-year journey at Damon, where she went from being the first business hire to spearheading the company's innovative product development and marketing strategies. In this episode, Amber shares her experiences and insights into leading a startup, building a brand from the ground up, and navigating the challenges of creating a product that revolutionizes motorcycling safety.
Mayssa shares her unique journey, from a passion for movies to a thriving career in marketing and technology. Discover how she seamlessly blends creativity with technical acumen to drive innovation and efficiency at Servomax.
Pedro answers tough questions about prioritizing tasks in a startup environment, dealing with sales and product challenges, and maintaining a customer-centric approach in marketing. Plus, he leaves a thought-provoking question for the next guest: "What is a marketing strategy that everyone claims works well but has never worked for you, and why?"
The role of marketing in fostering organizational cohesion and the importance of regular updates and collaboration.
Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval while also acknowledging the occasional need for intuitive decision-making.
Ashley shares her journey from college to becoming a seasoned marketing leader, offering valuable insights into the world of marketing management, brand strategy, and the importance of empathy in leadership.
Discover how her intuition and holistic approach have propelled her success, and learn about the marketing challenges and triumphs.
Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control.
Explore strategies for building brand consistency, driving the firm's growth, and enhancing leadership skills. Whether you're a marketing professional or someone interested in the behind-the-scenes of a bustling department, this episode is packed with valuable insights.
- Ali's approach to strategic planning during busy periods.- The significance of brand consistency in professional services.- Insights on fostering effective team dynamics.Don't forget to like, comment, and subscribe for more insightful discussions with industry leaders!
Discover the strategies that help WesleyAnne and her team stay agile in a dynamic market, including managing franchisee relationships and leveraging loyalty programs to boost customer engagement. This episode is a must-listen for anyone interested in marketing leadership and the unique challenges of the QSR sector.
In episode 43 of our podcast, join host Caleb Clark as he engages with Dusty Talbert, the seasoned Marketing Director at the Providence Group of Georgia. Dusty shares an inspiring journey through the marketing realm, revealing his initial struggles, strategic moves, and the profound lessons learned along the way. From unexpected unemployment to leading significant growth initiatives, Dusty's story is a testament to resilience and adaptive leadership in the ever-evolving field of homebuilding marketing.Tune in as Dusty delves into the critical importance of sales enablement, his methods for obtaining organizational buy-in, and the pivotal role of team dynamics in fostering a successful marketing strategy. Whether you're an aspiring marketer or a seasoned leader, this episode offers invaluable insights into cultivating a thriving career and driving meaningful business outcomes.
Dive into the nuances of energy sector marketing with Bruce Herzer, Director of Marketing at InVinity Energy Systems, on this episode of the Growth League Podcast. Hosted by Caleb Clark, this discussion covers Bruce's unique path to marketing leadership, his approach to brand and product strategy in a competitive market, and the crucial role of marketing in promoting sustainable energy solutions. Tune in for an in-depth look at how marketing drives innovation and growth in the energy sector.
In this episode of the Growth League Podcast, Steven Cohen, Director of Growth at Topo Designs, shares his marketing career journey and insights on driving growth and transparency in business. Cohen discusses his passion for marketing, which began during his college years and evolved from promoting music to helping businesses grow. He reflects on the challenges and rewards of transitioning from a fast-paced agency environment to a more patient and holistic approach at Topo Designs. Cohen emphasizes the importance of building strong brands and teams, taking the time to understand customer needs, and fostering transparency and accountability within organizations. He encourages marketing leaders to prioritize long-term partnerships with agencies and focus on creating meaningful, sustainable brands rather than seeking quick fixes. Cohen expresses his excitement about being part of Topo Designs' growth journey and encourages marketers and agencies to adapt to the ever-changing industry by listening to more episodes of the podcast.
Challenges of multi-brand marketing ft. Anna Bell, Senior VP of Marketing by Hook + Ladder Digital
Roadmap for success in tech marketing ft. Jenna Kellner, VP Marketing by Hook + Ladder Digital
Leveraging storytelling for deeper connections ft. Kendra Scurfield, VP by Hook + Ladder Digital
Brand investment impacts performance ft. Whitney Bell, VP of Marketing by Hook + Ladder Digital
Growth League Podcast: S3E34 - Anastasia Hamel, Marketing Director at Xiphos & Epiq Solutions by Hook + Ladder Digital
Growth League Podcast: S3E33 - Michael Duench, VP of Marketing at Miovision by Hook + Ladder Digital
Growth League Podcast: S3E32 - Michael Pietrocarlo, Head of Marketing at BorderPass by Hook + Ladder Digital
Growth League Podcast: S3E31 - Shannon Howard, Director of Customer & Content Marketing at Intellum by Hook + Ladder Digital
Growth League Podcast: S3E30 - Arvind Bala, VP of Marketing at Sienna Senior Living by Hook + Ladder Digital
Growth League Podcast: S3E29 - Garrett Genest, Director of Growth at Kudos by Hook + Ladder Digital
Growth League Podcast: S3E28 - Marisa Harris, Brand Director at Staples Canada by Hook + Ladder Digital
Growth League Podcast: S3E27 - Michael Smith, Head of Brand Marketing at Starry by Hook + Ladder Digital
Growth League Podcast: S3E26 - Adam Vasalio, CMO at Big Brothers Big Sisters of America by Hook + Ladder Digital
Growth League Podcast: S3E25 - Tanya Andreadis CMO & VP Patient Engagement at Penn Medicine by Hook + Ladder Digital
Growth League Podcast: S3E24 - Kris Knief, VP, Strategy & Innovation at Foley Entertainment Group by Hook + Ladder Digital
Growth League Podcast: S3E23 - Kathryn Dobbs, Senior VP & CMO at Columbus Blue Jackets by Hook + Ladder Digital
Growth League Podcast: S3E22 - Tonny Lam, President & CEO of Hook + Ladder by Hook + Ladder Digital
Growth League Podcast: S3E20 - Zaria Parvez Senior Global Social Media Manager at Duolingo by Hook + Ladder Digital
Growth League Podcast: S3E19 - Cathy Cartier Chief Marketing Officer at Visit SLO CAL by Hook + Ladder Digital
Growth League Podcast: S3E18 - Logan Mallory, VP of Marketing at Motivosity by Hook + Ladder Digital
Growth League Podcast: S3E17 - Ashley Blankenbaker, Director of Marketing at Holiday World by Hook + Ladder Digital
Growth League Podcast: S3E16 - Jessica Ogden, Marketing Director at Justin Brands by Hook + Ladder Digital
Growth League Podcast: S3E15 - Dania Mills, Marketing Lead at SFC Energy North America by Hook + Ladder Digital
Growth League Podcast: S3E14 - Ian Trombetta, Senior VP, Social & Content Marketing for the NFL by Hook + Ladder Digital
Growth League Podcast: S3E13 - Phoebe Dey, Chief Marketing Officer at Cystic Fibrosis Canada by Hook + Ladder Digital
Growth League Podcast: S3E11 - Theresa Anderson, Head of Marketing at Agorapulse by Hook + Ladder Digital
Growth League Podcast: S3E10 - Breanne Kraus, Director of Marketing at Alberta Cancer Foundation by Hook + Ladder Digital
Growth League Podcast Ep. 9 Season 3 - Andy Levey, Chief Marketing Officer at Two Bit Circus by Hook + Ladder Digital
Growth League Podcast Ep. 8 Season 3 - Steve Lemonov, Director of Marketing at Armasight by Hook + Ladder Digital
Growth League Podcast Ep. 6 Season 3 - Phil Pilalas, Director of Marketing at MyCarrier by Hook + Ladder Digital
Growth League Podcast Ep. 7 Season 3 - Cory Porteous, Marketing Director at Office Interiors by Hook + Ladder Digital
Growth League Podcast Ep. 5 Season 3 - Brittany Tomkiewicz, Marketing Director At Lo & Sons by Hook + Ladder Digital
Growth League Podcast Ep. 4 Season 3 - Jennifer McKay, Director Of Marketing At Entuitive by Hook + Ladder Digital
Growth League Podcast Ep. 3 Season 3 - Lee Ann Murray, Director of Marketing at Trader's Village by Hook + Ladder Digital
Growth League Podcast Ep. 2 Season 3 - Daniel Daher, Marketing Director at The Escape Game by Hook + Ladder Digital
Growth League Podcast Ep. 1 Season 3 - Jayme Derkson, Marketing Director at XTM Inc. by Hook + Ladder Digital
Growth League Podcast Ep. 33 Season 2 - Jill Wallace, Marketing Director at eMotors Direct by Hook + Ladder Digital
Growth League Podcast Ep. 32 Season 2 - Amrita Hemdev, CMO, Green Bay Remodelling and Development by Hook + Ladder Digital
Growth League Podcast Ep. 31 Season 2 - Jesika Arseneau, Director of Marketing & Culture at TAG HR by Hook + Ladder Digital
Growth League Podcast Ep. 30 Season 2 - Mona Csada, VP of Marketing at Virtual Gurus by Hook + Ladder Digital
Growth League Podcast Ep. 29 Season 2 - Anna Murphy, Director of Marketing at LiveSchool by Hook + Ladder Digital
Growth League Podcast Ep. 28 Season 2 - Penney McTaggart-Cowan, VP Marketing at Calgary Co-Op by Hook + Ladder Digital
Growth League Podcast Ep. 27 Season 2 - Teale Orban, VP Of Marketing At OEB Breakfast Co. by Hook + Ladder Digital
Growth League Podcast Ep. 26 Season 2 - Samira Amin - Director of Marketing at Grand & Toy by Hook + Ladder Digital
Growth League Podcast Ep. 25 Season 2 - Brianna Miller - Marketing Director at Protenus by Hook + Ladder Digital
Growth League Podcast Ep. 24 Season 2 - Caitlin Cassady, VP of Marketing at Beyond by Hook + Ladder Digital
Growth League Podcast Ep. 23 Season 2 - Steve Murphy, Director of Marketing at PayNearMe by Hook + Ladder Digital
Growth League Podcast Ep. 22 Season 2 - Samantha Beck, Senior Marketing Manager at Phillips Brewing by Hook + Ladder Digital
Season 2 Episode 21: Amy Machin, Director of Marketing at Apex Scoring System by Hook + Ladder Digital
Season 2 Episode 20: Drew Vernon, Marketing Director at Tonies USA by Hook + Ladder Digital
Season 2 Episode 19: Kayla Bolyai, Director of Marketing at Altamarea Group by Hook + Ladder Digital
Season 2 Episode 18: Ivana Simovic, Head of Lifecycle Marketing at Tiny Beans by Hook + Ladder Digital
Season 2 Episode 17: Caitlin Benn (Naughton), Director of Marketing at Wild Harrier by Hook + Ladder Digital
Season 2 Episode 16: Rick Nortier, Director of Marketing: Chicago Faucet Company by Hook + Ladder Digital
Season 2 Episode 15: Justin Belford, Marketing Director at Auto Canada by Hook + Ladder Digital
Season 2 Episode 14: Britt Corbett, Director of Marketing & Communications at Four Seasons Sales by Hook + Ladder Digital
Season 2 Episode 13: Brittany Pitruniak, Director, Marketing & Communications at Crowe MacKay LLP by Hook + Ladder Digital
Michael Klassen, the Director of Brand Development for Joey's Franchise Group and founder of Streets, a food concept company, discusses the company's approach to marketing and food. He explains that the company has carved out its own niche in the food industry by pivoting onto food trends quickly and focuses on creating the best version of a variety of foods, not just one specific type. Klassen also talks about how the COVID-19 pandemic impacted their business and how they were able to leverage their brand's new look and use social media to get the word out. He emphasizes the importance of collaboration and iteration in the workplace and how leaders must create a safe work environment where everyone can voice their ideas, concerns and collaborate to achieve success. Finally, he discusses the importance of holistic marketing and creating a good relationship with vendors and partners.
Harrison Stevens, Vice President of Marketing at Bellhop, discusses the challenges and opportunities in the moving industry, as well as the importance of consistent user experiences, scalable campaigns, and delegation. Stevens stresses the importance of empowering team members to take ownership of their projects, using project management methodology such as Scrum or Sprints, and creating a combination of internal and external resources.
This podcast episode features Alison Oscorpe, Director of Growth at Quill Inc., discussing the significance of podcasting in marketing and common mistakes to avoid. She outlines her role at Quill, her successful strategies, and also the lessons learned from failed campaigns. Alison shares her methods for fostering collaboration, measuring success, handling conflicts, and working with external partners. She concludes by discussing her commitment to her own professional growth, providing a personal perspective on development strategies.Show Notes:3:50 - Background on the company, Quill6:09 Why do organizations reach out to Quill8:14 - What would you tell organizations who are reluctant to adopt Podcasting into their marketing mix10:43 - Top errors companies make with their Podcast14:38 - Alison's main mandate at Quill as Marketing Director17:09 - Alison's superpowers in her role23:13 - What have you launched recently that you're proud about24:27 - An example when a campaign did not succeed, what did you learn?30:46 - How do you foster collaboration and integration of marketing across the organization?33:12 - What do you track regularly and how do you keep score?37:48 - How do you manage conflicts and disagreements internally with your team?40:19 - How do you work with external partners45:04 - How Alison contributes to her own professional growth.
In this interview with Aarthi Kalyanaraman, Marketing Director at Plastic Bank, we discuss her journey as a marketing leader, her strengths and weaknesses, and Plastic Bank's mission. We explore the role of marketing at Plastic Bank, team effectiveness, and recent campaign successes and failures. Aarthi shares insights on collaboration, conflict management, diversity, and scaling challenges. We also delve into behavior change goals and maintaining a cutting-edge marketing approach.
Corryn Williams is the Senior Director of Strategic Growth at Method Architecture. She oversees the brand, marketing, and client relations team. As a marketer, Corryn has experience working within an agency, in house, with small businesses and global brands. This variety of experience has helped to shape her ability to scale marketing strategies to achieve goals.
Thriving as a Marketing expert for the past 15 years, Crystal has excelled as a brand ambassador and community leader, focused on delivering strategic marketing campaigns across various sectors in Western Canada, including tech, finance, real estate and sports marketing. As the Director of Marketing with the Saskatchewan Roughriders, Crystal focuses on building unique brand campaigns to connect with target audiences, drive value and foster new growth initiatives. As an avid volunteer throughout her career, Crystal has dedicated many hours to coaching and mentoring women, specifically across tech and real estate, and served as a Board of Director with non-profit organization, CREW, from 2018-2021, which focuses on accelerating and advancing women in business. She remains passionate about collaborating with others, building creative strategies, and developing impactful and memorable marketing campaigns.
Jasmine is insights driven marketing strategist with over a decade and a half of progressive communications experience with accelerated bottom line growth in both public and private sector companies. Extensive experience in creating consumer conversations that matter through the disciplines of branding, sponsorship, community, content, digital marketing and promotions. She has experience leading high performing teams to develop multi-channel marketing strategies that create demand, increase market share and convert consumers into brand advocates. Jasmine is a natural leader with a passion for the human condition to push the envelope and garner support from key stakeholders. She has a unique blend of consumer background, analytics and operational thinking ensures marketing steps are seeped in strategy and insights to deliver results.Show Notes:6:24 - Bromwich & Sith... What problems do you solve, for whom and why are you the best suited to solve them?9:33 - Content that educates people and makes them feel like they are okay or "not alone"12:48 - How do you build, manage, inspire and motivate your internal team?16:15 - How to communicate strategic objectives for team to divide and conquer18:42 - How did you learn to build and manage teams?20:33 - Advice for young marketers who find themselves in the "baptism by fire" scenario in their role and company25:48 - How do you integrate sales and marketing at your company?35:55 - Your perspective on short term conversion vs. long term brand building when it relates to budget allocation
Félix Robitaille from Cozey spends a lot of time sharing some extremely valuable insight in taking a test based approach to e-commerce digital marketing. Fascinating episode! Show Notes1:28 - Who is Félix Robitaille and tell us about your journey to Cozey.6:54 - What did Cozey look like when you arrived on the scene?8:47 - How did you bridge the gap between virtual and the physical experience someone usually wants when buying a couch?10:43 - Tell us about your first 90 days on the job at Cozey?13:07 - Difference between short term tactical pls vs long term strategic thinking and the power of micro, rapid testing19:43 - Day in the life of Félix in your role23:48 - How did supply chain interruptions effect Cozey and how did you manage customer expectations27:38 - Describe the way you work and what your accountabilities are?29:28 - What channels represent the best opportunities for Cozey?35:12 - Tell us about the brand's philanthropic projects?41:48 - What advice would you give someone hiring a young, inexperienced digital marketing specialist into your brand?
Cassondra Dickin truly believes in her team and her organization and that’s an amazing thing when you’re running the marketing program at an organization!Show Notes:0:00 - Intro1:45 - Who is Cassondra3:18 - What was your path to DIRTT4:00 - Journey from Coordinator to Director at DIRTT.8:10 - How was the vision that you’re meant to support communicated and is it alive at DIRTT today11:00 - Why did you stay at DIRTT with so much leadership change13:14 - Tell us about your team and how you nurture that group?17:50 - How do you find and build strong relationships with external partner agencies21:14 - How do you approach copywriting for such a unique, specific company and product?23:00 - What channel are you distributing your message?23:32 - How do you tell your story and value proposition through your channel partners28:08 - Tell us about your KPI dashboard and how do you measure?32:40 - Ceremonies for educating the rest of the leadership team on marketing program35:20 - What are the biggest challenges facing opportunities for DIRTT now that COVID is in rear view mirror38:04 - What are you most excited about in 2023 for DIRTT?43:00 - Getting the right messages to the right people?
Lindsay Panchyshyn shares about how she has been building the marketing program at Westgen Technologies after only a few short months on the job.Show Notes:0:17 - Intro to Lindsay1:40 - What drew you to Westgen 2:40 - Going through a complete rebrand of Westgen 4:20 - What segments do you serve?5:17 - How do you marry the idea of saying we stand for "X" and then actually fulfilling that promise in messaging and service?9:00 - Building and distributing content that actually adds value to your customer segment11:30 - How do you approach building your internal/external marketing teams?13:25 - How do you set yourself up for measuring success?16:59 - Your approach in building a marketing strategy from scratch18:32 - How do you handle budget allocation?20:14 - After you've set a plan, how do you approach making "on the fly" revisions?24:20 - How do you prove value to C-suite?27:20 - How do you set yourself up for success when working with external marketing partners?33:10 - How do you sharpen your own sword in marketing?35:35 - What's next for Westgen Technologies?
On episode 1 of Season 2 of the Growth League Podcast, Natalie Maas from Greta Bar shares her perspective on working with external marketing partners, building strong teams and internal culture and sheds light on their current focus of ESG stewardship.
Matthew Cannon serves as Chief Strategy Officer at Reach, working to guide Reach’s overarching merchant engagement strategies.
A veteran of the payments industry, Matthew arrived at Reach six years ago, bringing with him more than a decade of experience across some of the world’s leading brands.
With an appreciation for the nuances that define payment structures across cultures and continents, Matthew is instrumental in tailoring Reach’s offering to benefit merchants in every country. His strategic mindset helps merchants to plan for the long game, researching and understanding the trends in payment methods, tax regulations, and marketing to help future-proof the operations of Reach’s clients.
Jenn Denouden is the President and CEO of Avana, named Canada’s Top 10 Fastest-Growing company on the 2020 Growth List. Avana paves the way as a female-led real estate development and asset management company with over $200 million in assets under management. In 2014, Jenn left a successful career in private banking to found Avana with her sights set on breaking down the “old boys clubs” in the real estate market.
Avana has since gone on to display 9888% growth over five years and now holds 40% of new development permits in Regina – a massive undertaking for a young firm. Jenn is passionate about fighting for equality and works to empower women and children to escape domestic abuse by providing attainable, safe, and quality housing.
If you’ve been waiting until you “know what you’re doing” to start a business, this is your sign to just take the leap. Like, immediately. Fresh from a semi-pro hockey career in Europe, without any prior business experience, Matt Crowell used his action-oriented mindset to turn a good idea and $800 into a wildly successful start-up. We’re talking 100 franchises across Canada and 3 to 5 new franchise partners a month, successful. What was the secret sauce that rocketed Loop Media Group into the success stratosphere? Click play to find out!