Be Social, Be Seen: Recent Episodes
Bretta Provost and Kyle Rutley
The Be Social, Be Seen Podcast is a place where we share our experiences and strategies for building platforms and communities. The goal of the show is to help you build your platform and community by sharing proven methods and techniques, and provide support and accountability along the way.Bretta and Kyle are discussing all things social media! They help entrepreneurs and business owners get more out of their marketing efforts. This fun duo will invigorate your online efforts with easy-to-implement tips and tricks. For more information visit: | www.frontroi.com | bprovost@frontroi.com | www.wakemediacda.com | kyle@wakemediacda.com
Is the world of hashtags a big mystery to you? Are you using too many? Too little? Bretta Provost and Kyle Rutley cover all those questions in this Be Social Be Seen episode. We have suggestions for the biggest #hashtag questions we get regularly.
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Sometimes finding new content ideas is a pain. Trust us, we have learned over the years the best ways to keep your social media content flowing and fresh. Kyle and Bretta cover many ways to help you easily create new content and have some stashed and ready for use anytime.
Do you have questions? How about an episode request? We would love to hear from you!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
The holidays are here! How can you have more fun with your social media during the holiday season? Kyle Rutley and Bretta Provost share fantastic holiday hacks and stories from their past adventures.
Please let us know in the comments if you have any other suggestions!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
holidayseason #socialmediamarketing
SEO (Search Engine Optimization) is so important during an economic downturn. Kyle and Bretta dive into some tips and tricks to help with your website SEO that help drive traffic.
What other topics would you like to hear about? Or maybe you have questions. Feel free to reach out to us!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
This podcast is a place to gain insight from two experts on the Wake Media team (that aren't Bretta and Kyle). Learn about Mallory Shield's and Sarah Burk's thoughts on market trends and social media, their personal stories of success, and plus much more.
Mallory and Sarah offer a unique perspective that we are excited to share on this episode of Be Social, Be Seen.
Please let us know in the comments if you have any other suggestions!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Instagram is a powerful digital marketing tool, but there are many hidden features that many people don't know about! Kyle and Bretta discuss some of the most essential and lesser-known tools and tricks to help you grow your Instagram following.
It’s easy to feel like you’re missing out on all the tools and features on Instagram. We’re here to help you catch up!
Please let us know in the comments if you have any other suggestions!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Video is changing rapidly. What are the trends to be watching?
Video has become a powerful tool for communicating with your customers and prospects.
Bretta and Kyle, look at where we've come from and where we're going with video, including social media, SEO, and website marketing trends. Find out what the future holds for video and learn what you need to do today to stay competitive tomorrow.
Do you have a question? Would you like to request a topic? We look forward to hearing from you.
Bretta Provost | bprovost@wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
It helps if you have clear goals to market your business effectively and achieve your desired results. But what are those goals? Are they too vague? Or is there another way to make those goals? Kyle and Bretta discuss S.M.A.R.T. goals and how they apply to your marketing efforts.
S.M.A.R.T. goals are one of the most effective tools when setting up your marketing plan because they allow you to define what you're focusing on clearly.
Questions? Comments? Topic Requests? Please email us!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
The monthly spending for social media ads can add up quickly. Kyle and Bretta, share how to save some money and share your ad with more people as we head into the holiday season! We are in the OND (October, November, and December) season. What better time to spread holiday cheer, increase engagement and reduce your advertising spending?
What are your holiday season goals?? Feel free to reach out for a quick marketing review at no cost to you.
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
There are a lot of social media tools out there that you can use to help promote yourself or your business. Some of them cost money. But here, Kyle and Bretta share five social media tools that you can use for free. Social media is an essential part of a marketing strategy, and having the right tools to impact your company's bottom line positively.
Please let us know in the comments if you have any other suggestions!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
To grow your business, you will have to work with people. Kyle and Bretta can tell you from experience this is so much easier if you know both their personality and if they are even interested in your product/service. Personality tests have been an excellent way to build relationships. They are a baseline of common ground, and understanding helps ease communication and establish trust.
In this episode, we share our favorite personality tests and how they have helped us.
Do you have a question? Would you like to request a topic? We look forward to hearing from you.
Bretta Provost | bprovost@wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Sometimes, you have to make a change because it's the right thing to do. Sometimes, you have to make a change because it's what your customers want or need. And sometimes, you have to make a change because if you don't and someone else might make it for you.
Don't worry. Kyle and Bretta go over many strategies to help with change in your business and social media.
Questions? Comments? Topic Requests? Please email us!
Bretta Provost | bprovost@wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Tom Bross looks familiar, doesn’t he? Could it be that you recognize the 1968 San Francisco Hula Hoop Champion? Or, do you remember him as ‘the mustard stain kid’ from a Clorox bleach ad he appeared in back in 1969?
Bretta interviews Tom Bross about his NEW book called, "Don't Call Me Jupiter." A series of memoirs of his life. This is a very interesting interview you won't want to miss!
Learn more about Tom Bross here: https://dontcallmejupiter.com/
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
When it comes to competing in the holiday season this year, you don't have to choose between quantity and quality.
Bretta and Kyle discuss how your audience can be delighted this upcoming holiday season rather than fatigued by all the other competing advertising campaigns.
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Are you feeling anxious about the uncertainty of the economy?
Bretta and Kyle will share their winning marketing techniques that help their clients drive more traffic, engagement, and sales.
Tune in to this podcast episode today!
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Are you curious on the future of Social Commerce?
In this episode, Bretta & Kyle discuss social media online buying and selling of products of services. This is one episode you won't want to miss, especially as you are gearing up for Black Friday sales!
Questions? Comments? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
In this episode, Kyle & Bretta interview Fred Joyal.
Fred was the co-founder of Futuredontics, the parent company of 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. His latest book, Superbold: From under-confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He is also the author of two books for the dental industry, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, published in 2010, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About, published in 2015. He has acted in, written, or directed over 200 television commercials and radio spots.
Fred's new book (Wall Street Best Seller) Superbold gives you a systematic, step-by-step approach that can take you to a surprising level of boldness in as little as ninety days. Ready to stop living a life of regrets and missed opportunities? It’s all possible—faster than you think.
Learn more about him & his book here: https://fredjoyal.com/
In this podcast episode Bretta & Kyle discuss key performance indicators for your social media marketing.
What are KPIs? Listen to this podcast episode to find out! Learn how they can help you measure your social influences, personal branding efforts, lead generation and more.
Join them as they tackle this topic in Episode 64 of their "All things Social Media."
Questions? Comments? Topic Request? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
We've all had our days of frustration, annoying posts, and fake news. In this episode, Bretta & Kyle peel back the many layers of social media to make it FUN again! If you are ready to laugh, learn, and grow... this episode is for you!
Questions? Comments? Topic Requests? Email us!
Bretta Provost | www.frontroi.com | bprovost@frontroi.com
Kyle Rutley | www.wakemediacda.com | kyle@wakemediacda.com
Interested in starting a new business? Consider these five reasons in this episode.
With a rise in online crowdfunding, dropshipping, freelancing, and more; getting started with a business venture is easier and less risky than ever before. A new business offers freedom from the nine-to-five routine and much better opportunities for entrepreneurs.
Listen to this week's episode where we discuss each one of these tips in detail!
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
If you're not measuring content, you might be losing out on optimizing your efforts. In this podcast episode, Bretta & Kyle are discussing how you can audit your content.
They break down the exact process for what you need to do to audit your content. Assisting you to gain KPIs for your brand.
Listen to the podcast here!
Social media content is not just another branded menu item - it should provide value and engage your audience.
If you're struggling to see results from your social media marketing efforts, Bretta & Kyle give a helpful framework to help determine the long-term ROI of each piece you publish.
If the content you're creating on social media is relevant, targeted, and valuable, then you'll see incredible results over time. Not only will this boost your following, but it will ultimately lead to more sales.
To be truly innovative, you need a suitable environment that supports your ideas and encourages you to discover new things. In this podcast episode, Kyle & Bretta discuss the ecosystem of your company culture. What does that look like? Dive into this episode to learn more!
How can Marriage & Divorce build perseverance in your marketing efforts?
In this podcast episode, Bretta & Kyle will share with you key takeaways, strategies, and resources that they have used to form a framework for using challenges or milestone events in your life to grow as an individual and as a business.
Listen right now!
Just imagine what it would look like if you stopped your marketing efforts today...
Well don't worry, Kyle and Bretta got you covered with the answers for your marketing woes in this podcast episode. They are going to offer real-time, actionable advice, and tactics so you can be a rock star at marketing!
Questions? Comments? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
If you're starting a new business, odds are you have a lot on your plate. Imagine having to market your business on top of everything else!
In today's episode, Bretta & Kyle share their "Secret Formula" that's helped their clients reach their target audience.
The online tools available today that enable businesses to communicate, share ideas and market efficiently have never been easier. You'll get clear on your marketing mission and purpose with the right tools and resources shared in this episode!
Questions? Comments? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
One of the toughest tasks for a digital brand is how to craft social media copy that actually gets results.
For most of us, it’s no simple feat to develop content that’s interesting but not promotional. And what about those who aren’t even on Facebook or LinkedIn? Are they even aware you exist?
Kyle & Bretta have a few practical tips that will help save you time, energy, and mad dashes to the coffee shop for more caffeine!
Here are their best hacks to developing engaging copy while keeping your readers positively engaged!
Please be sure to hit that subscribe/follow button to be updated with new episodes coming out!
Don't spend any more money on Facebook Ads until you hear the tips presented in this episode.
Kyle & Bretta help you gain a better understanding of how Sponsored Ads are working for your business. All while taking advantage of these agency professionals for insight on strategies and tactics.
Do you love the show? Please write us a review!
What are the best ways to get more traffic to your website?
It's not enough to simply have a website. Maximizing the site's potential requires an understanding of the basics - which Bretta & Kyle unpack for you in this episode!
Do you enjoy this show? Hit the subscribe button to be updated on upcoming episodes!
In this episode Kyle & Bretta discuss how being a marketer has helped them become better parents.
They share hilarious stories, such as negotiating with their children at bedtime. They explain how marketing helps them understand the best ways to raise their kids, which can be helpful for you in your line of work.
Click here to check out their podcast.
Listen to this engaging episode as Bretta & Kyle discuss the top 6 marketing mistakes that they see businesses make.
In this episode, you will learn about the most common marketing missteps, and how you can avoid or fix them in your own business. Each of the topics they discuss is critical to growing your business.
Click here to listen to this episode!
Are you feeling burned out from having to create new content for your business every week?
Learn how to create engaging, creative, and compelling content for your audience without spending hours in the process. The key to creating engaging social media copy is to be laser-focused on what your audience wants.
Listen to Kyle & Bretta's 50th podcast episode, talking "All Things Social Media."
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Email marketing, is it dead or alive?
As email marketing continues to dominate list growth strategies, it is more important than ever to know what works and what doesn't. Listen to the podcast episode and get Bretta & Kyle's take on how to create successful email campaigns, no matter your budget or target audience.
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
This episode will discuss the importance of writing copy and how to create your next social media post!
Writing copy is the art of using language to convey an idea or message to an audience. The best copywriters are able to effectively explain the brand message clearly to their audience. Professional copywriting services can be a huge help if you're in need of engaging social media content for your business.
Questions? Comments? Topic Request? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Large companies are increasingly adding user-generated content to their marketing efforts as it delivers 27% more ROI than professionally produced content, (On average).
In this podcast episode, Kyle & Bretta will discuss what it is, how it can benefit you, and how to apply it to your marketing efforts.
Listen to this podcast Episode 47 to learn more about UCG and how you can apply it to your own business!
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@ frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
One of the most important marketing strategies a business can employ is refreshing its core branding and advertising.
People get used to the same look and feel. They also become immune to certain marketing tactics if repeated over time.
Kyle and Bretta provide valuable advice to entrepreneurs on when it makes sense to invest in a brand refresh, how to decide whether to go big or small with the update and how often you should refresh.
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@ frontroi.com | www.frontroi.com
Growth is one of the most exciting times for a business, but it also means companies are stretched thin and staff is often stretched to capacity.
Entrepreneurs face challenges as they grow their businesses and they can start to feel like they've lost control over processes, personnel management, and growing sales revenue.
But when is it time to hire a marketing team to assist you?
Kyle & Bretta unpack the key indicators of when you should hire the right people at the right time.
Video is increasingly a large part of the media landscape, but not all video is located on conventional venues such as TV or Youtube.
Streaming and short-form videos have become a huge trend in the last decade with video platforms like Vine, Snapchat, Facebook live and Tik Tok, making it much easier to reach everyday people than ever before.
Learn from Kyle & Bretta how to set up a live stream or short-form video and use it to engage your viewers whether they’re at home or on the go.
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@ frontroi.com | www.frontroi.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Social Media marketing can be tough to get right. In this episode, Kyle & Bretta reveal the ground rules for creating, posting, scheduling, your organic content.
If you want to finally start implementing social in a way that allows you to grow your account and engage with followers who will convert into followers who will do things like buying your products/services, sign up for a webinar, speaking at an event, or come learn from you in some other fashion, this is for you.
This episode isn’t just full of actionable advice on how to post to social media, but also specific tactics that we have used to grow our social audiences and our clients' followers.
Questions? Comments? Topic Request? Email Us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
This podcast episode is a great place to start if you’re looking to learn how to care more about people rather than products. All while creating an experience versus pitching a sale. Bretta & Kyle focus on the 'why' that drives purchases in the long term.
A connected experience does not have to be complicated, but it does require genuine investment in the human connection. Listen to this episode for all the tips for reaching your audience authentically!
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@ frontroi.com | www.frontroi.com
Marketing can be a tough task as it takes more time than we think. Your time is a precious resource, and you want to make the best out of it.
Bretta & Kyle, marketers themselves for 2 different companies, share with us their tricks to do the job consistently. They reveal their tips on how to spread your knowledge throughout the Web in this podcast episode, all while staying consistent!
Click here to listen now!
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@ frontroi.com | www.frontroi.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Do you know how your website looks from an outsider’s perspective?
In this episode, we’re sharing insights about how your website stacks up against this new quality benchmark. In this podcast episode, we get into how to avoid common mistakes (like too much text), what to use on your homepage, how to structure pages and posts on your site, and more. Listen for more info!
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@ frontroi.com | www.frontroi.com
Our brains are wired to connect using stories. They are one of the best ways to help people retain info and articulate your message.
Listening to inspirational stories or learning how other people have overcome challenges helps us see opportunities in ourselves, provides a fresh outlook, and helps us grow.
Storytelling can be used in any industry and at any level. It communicates ideas with greater clarity and emotion than just plain data.
Listen to this podcast episode with Bretta & Kyle talking about the power of a story and how it can help you in your marketing efforts!
Questions? Comments? Topic Request? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Ever feel like your brain is on standby or someone hit the pause button?
In this podcast episode, Kyle & Bretta discuss how you can actively create a space for creativity. Especially when there are no creative thoughts flowing.
Learn how to step out of your comfort zone, feel inspired, and discover what ignites your creative flame.
Click here to listen to the podcast!
Questions? Comments? Topic Requests? Contact us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
🌟All successful people have some sort of daily routine and habit. Our Daily Routines & Habits are among the most important aspects of our lives🌟
In this episode, Bretta & Kyle share their daily routines, what they believe makes them effective, and how you can apply these routines to help boost your productivity.
It’s critical to have good habits because they can make a world of difference in terms of our productivity and effectiveness. These are the routines and habits we use, including keeping a planner, eating right, and exercising daily.
Listen in as we dive into these actionable habits/routines you can start today!
Questions? Comments? Topic Request? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
In this podcast episode, Bretta & Kyle ask and tackle questions like, "what is the most successful form of marketing today: traditional or online?"
Both have their strengths and weaknesses – but which one is your best choice? And what can you do to succeed in both?
Why do many businesses prefer to stick to offline methods? What is the best way to utilize both?
If you enjoyed this episode, please hit that subscribe/follow button to get notified of upcoming episodes!
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Meet the Co-Hosts:
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
SEO is something that many small businesses neglect when it comes to their online presence, or have no idea how important it is.
The good news is that SEO may not be as hard to understand and master as many people think
In this podcast episode, Bretta & Kyle discuss the ins and outs of SEO for both social media and your website. This will open your eyes to how powerful SEO can be for your business and why it’s important.
If any of this sounds confusing, listen to our in-depth tips for more information about importing keywords and overall SEO. If you loved this episode, please leave us a review! This way it can help others find this information like yourself! We thank you in advance!
Questions? Comments? Topic Request? Email Us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Not sure what to do when these BIG social media platforms change? In this episode, Bretta & Kyle discuss some tips for when these changes happen.
Wanna know more about Meta from Facebook? What's happening to IGTV? Are we seeing the end of Twitter? Are you using Facebook Business Suite? This week’s podcast on platform updates will help answer some of these questions and more!
Listen in to learn how you can adapt to these changes and STILL grow your online business!
Questions? Comments? Email us! Please be sure to hit the follow button for podcast updates!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Have you ever realized too late that you have missed the typo in the copy of one of your posts? No need to panic! We are here with our tips!
Whether you promoted the wrong content or sent out a tweet you didn’t mean to send, there are steps you can take to fix your mistake – starting with the right response.
Kyle & Bretta break down their top tips for responding to crises on social media. At the end of this short episode, you will be able to create a process that empowers your company when things go awry on social media.
Questions? Comments? Email us! Please do hit that subscriber button for podcast updates!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Which social channels are right for your business? In this podcast, Bretta and Kyle argue that there’s no “one size fits all.”
IIn this podcast, listen to how marketing strategist & entrepreneur Bretta and Kyle discuss which social channels can be the most effective for your brand.
These are the questions you should ask as you determine which social media platforms to narrow your marketing focus on.
Questions? Comments? Topic Request? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Have you considered venturing into creating your very own e-learning course?
In this podcast, we discuss the ins and outs of it and how it can be a valuable asset to you to Start Your Course journey.
Today’s learner wants to experience superior technology that makes their learning experience an enriching, memorable one.
Click this episode to learn how you can help build your online teaching center and help you to drive enrollments and increase revenue!
Questions? Comments? Topic Requests? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Ever wondered how to start your sponsored ads campaign?
This episode will show you how to effectively lay the foundation for doing killer Facebook sponsored ads, even if you are new to them.
The goal of this episode is to ensure you are armed with the information to make the right choices for your business!
Questions? Comments? Topic Request? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Managing more time or managing energy? What’s it going to be? We all have the same amount of time each day, but how we manage our energy is ultimately what allows us to make the most of it.
Which one of these two is more important? And which one should you be focusing on?
Energy vs. Time Management is measured by one’s ability to make decisions, their ability to manage stress levels, even their mental endurance when it comes to tasks. In the podcast episode, we discuss why you should focus more on Energy than Time Management and how to become more energized.
Questions? Comments? Topic Request? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
What do you think of when we say the word “goal”?
Most of us probably think of sports, but for you and your business, a goal is just as important. You need a plan and you need to work hard to achieve it.
If we’re going to help you with something today we want it to be S.M.A.R.T – that’s specific, measurable, achievable, realistic, and timely.
Learn about the benefits of setting S.M.A.R.T goals and see how they can help you achieve your business goals with this podcast episode!
Questions? Comments? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Are you failing to attract prospects through your content?
You know that having great content will help you attract new leads, but you’re convinced that writing blog posts is much like online dating... It’s time-consuming, expensive and not worth the effort.
So how do you make your online brand profile stand out?
Bretta & Kyle give you tips for creating the right "chemistry," to help you connect your brand with your audience. You create amazing content that you know will get you the attention of the right audience; original and authentic.
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Knowing what type of content works well on which social media platform is difficult.
You know putting out engaging content is necessary to build an audience, but you don’t know what kind of content to use. Should you be using long-form copy? Short-form? Or a mix?
To help you out, Kyle & Bretta put together this episode, on what content should be shared on each different social media channel. All while keeping inside the social media rules of each platform, and keeping your branding on point!
Questions? Comments? Topic Request? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
What’s an Audience Persona? It could sound like some kind of alien life form.
Audience Personas are a method to research, identify and understand your target markets. They can be tricky to put together as they're essentially a creative form of market research.
Without Audience Personas, marketing to a niche audience can be difficult. In order to have the best edge in the marketplace, insight into your target audience is key. You need to know what makes them tick, their likes and dislikes, and what motivates them to take action.
Audience Persona works by breaking down your typical customer into various categories such as:
1) Location (where does your typical customer live)
2) Demographics (what age, sex, marital status, etc.)
3) Behaviour (how does your typical customer behave when buying goods and services in this particular industry)
4) Purchase frequency (how many times a year do they buy within this industry and what is the average spend)
5) Budget (eg. How much are they spending per order/purchase on average).
In this episode, Bretta & Kyle break down how to identify your brand's audience personas, and examples of ones that work!
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
How many channels should you be on? Your friend told you to be on Facebook, LinkedIn, and Twitter. Your co-worker said you have to have a blog, podcast, and Instagram. Your friend keeps saying you need to have an e-book. You feel overwhelmed.
And things are getting complicated. Too many options out there.
There is no rule saying that you have to be on every channel all the time. Be where your audience is when they need you to be there → Channels that fit into YOUR schedule, designed in a way that works best for YOU and YOUR Audience → WIN-WIN!
In this podcast, Bretta & Kyle discuss this topic to better help you streamline your online marketing efforts!
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
You do a lot of social media with your business. And you feel you are able to reach out to the world with your message. But without measuring, how will you know if your efforts are paying off?
Social media has brought a new dimension to public relations, but it can be hard work. It takes time to generate content for your social media platforms, and it is hugely frustrating when you are not getting the engagement or reach you had expected.
Discover everything you need to know about auditing the performance of your existing and past social media marketing campaigns and bringing them in line with what works best in today’s market.
Questions? Comments? Topic Request? Email us!
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Writing marketing copy can be painful and time-consuming...
Are you running out of original ideas, and struggling with the day-to-day? But still, wanting to grow your social media audience?
In this Season 2 opener, Bretta & Kyle give you the key tips for how to recycle content for your marketing efforts across your various channels! Leaving you focused on what's most important to you... running your business.
Questions? Comments? Topic Request? Email us!
Bretta Provost | bprovost@frontroi.com
Kyle Rutley | kyle@wakemediacda.com
Why does your video matter? What is the difference between "good" and "marketable" videos? Have you ever given any thought to how to market your video - or why you are shooting videos in the first place? In this podcast, Kyle & Bretta explore those questions and more!
Questions? Comments? Theme Request? Email us!
Kyle Rutley | kyle@wakemediacda.com | wakemediacda.com
Bretta Provost | bprovost@frontroi.com | frontroi.com
Do you have camera fright? Bretta & Kyle give you practical tips to help you overcome it!
Camera fright affects many people, including many professional speakers. But you can learn how to be more relaxed, and have better video outcomes!
Questions? Comments? Email us!
Bretta Provost | bprovost@frontroi.com | www.frontroi.com
Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Do you find yourself dreading doing a Live or recorded video? Perhaps you even forget what you wanted to talk about on camera? 🧐
In this episode, Bretta & Kyle discuss how you can win over your audience on camera, dispelling the fears of camera fright, and how to keep stay on topic!
Questions? Comments? Topic Request? Email us!
Kyle Rutley | kyle@wakemediacda.com
Bretta Provost | bprovost@frontroi.com
Do you find that keeping everything organized is a chore?
In today's high-speed world, it is difficult to keep track of what you share on your social networks. In this week’s episode, Bretta & Kyle talk about tools that will help you stay organized and consistent with your social content strategy!
Questions? Comments? Topic Suggestions? Email us!
Bretta Provost | bprovost@frontroi.com
Kyle Rutley | kyle@wakemediacda.com
Have you ever wanted to start a club of your own?
A place where like-minded people can find each other?
A place where you can learn from your hero leaders, does that sound appealing?
Well, Clubhouse is the new platform & it might just be what you've been dreaming of.
Let Bretta & Kyle unpack why you should consider it personally and for marketing purposes!
Questions? Comments? Topic Requests? Email us!
Bretta Provost | bprovost@frontroi.com
Kyle Rutley | kyle@wakemediacda.com
Changes in Social Media have left us all pointing to... you got it... more video!
This week Kyle & Bretta discuss what you need to know about YouTube, and why it's a major player of the past and the present. If you haven't uploaded a video to YouTube yet, this is truly the golden age of video to do so!
Questions? Comments? Topic Requests? Message us!
Kyle Rutley | kyle@wakemediacda.com
Bretta Provost | bprovost@frontroi.com
🌟Insider Secrets🌟
Are you ready to learn the secrets to mastering social media?
This week Bretta & Kyle give away a lot of the apps, software programs, and tools that they use to help you revamp your strategy today!
The mission of this show is to educate and inspire people who are interested in learning how to use social media tools to grow their business or organization!
Questions? Comments? Reach out to them here:
Bretta Provost - bprovost@frontroi.com
Kyle Rutley - kyle@wakemediacda.com
Reputation management or managing your online review. Google, Facebook, and Yelp, oh my.
We share hints on getting the most out of your reviews and how to respond appropriately.
Do you often dread updating your stories? Not a good enough dancer for Tik Tok? Never heard of Reels?
Today, Bretta & Kyle discuss head on all three of these topics. Giving you "Need to Know" info about each of these outlets on the various social media platforms. Here's what they unpack:
- What you need to know as a business & marketer for each platform
- How to repurpose content & capture behind the scenes action
- How to systemize your workflow of each of these
- How to use stories for a social media sponsored ad campaign
- How video is the most impactful for your audience
- How to cross promote your content for multipurpose use
- What's trending on Instagram currently
- How to edit a video for different ratios & platforms
- How to be successful with new platform features
All of these tips discussed in this jam packed episode!
Questions? Comments? Reach out to us!
Bretta Provost | bprovost@frontroi.com
Kyle Rutley | kyle@wakemediacda.com
If you enjoyed this podcast, please hit the follow button to join us weekly for our Social Media tips and tricks!
Do ever wonder how people pump out some much content regularly? Bretta & Kyle give you tips to batch your content like a pro! No longer will you have to worry about your upcoming content schedule!
Questions? Comments? Requests? Email us!
Kyle Rutley - kyle@wakemediacda.com
Bretta Provost - bprovost@frontroi.com
Do you find yourself having a difficult time finding content for yourself or your brand?
In this episode, Bretta & Kyle discuss practical ways you can go mining for content. Helping you uncover content gold that is both relevant and engaging. The best part is if you utilize these tips, it will help you also SAVE time!
Questions? Comments? Reach out to us!
Kyle Rutley - kyle@wakemediacda.com
Bretta Provost - bprovost@frontroi.com
Do you find you have a lack of balance in your life? Are you constantly running from one appointment to the next?
Kyle & Bretta unpack several habits to incorporate into your work | life balance in order for you to have optimal Self-Care.
Enjoying our podcast? Please be sure to hit that follow button to be notified of our next podcast!
Questions? Email us directly, we'd love to hear from you!
Bretta: bprovost@frontroi.com
Kyle: kyle@wakemediacda.com
Do you find yourself running out of time? Bretta & Kyle in this episode, give you key practical tips to help you streamline your work tasks. No matter what industry you are in!
If you liked this episode, please hit that follow/subscribe button! Thank you so much!
****Sneak Peek!! Next week we are discussing "Business Hygiene" or "Self-Care" for the Small Business Owner. You won't want to miss it!
Did you know? That 93% of businesses in a 2021 survey said they got a new customer off a video.
With the increase of video marketing in the digital space, Bretta & Kyle discuss what you need to know about video and practical ways to edit videos on the fly!
Loving this podcast? Please hit that subscribe/follow button to be notified of our weekly podcasts!
Are you looking to deliver a 5-Star photo to your audience? Bretta & Kyle today discuss all things photo editing! In this episode, they give you pro tips, apps you can use, and advice on how to make your photo POP!
Leave Some Feedback:
- Did you enjoy this episode? If so, please leave a short review!
Do you love a good story? So do we!
In this episode, Bretta & Kyle discuss the power of story, and how you can practically broadcast your story with your audience. While giving some backstories on both of them to show the true power of the brand story.
Sneak Peek In Episode 7, Bretta & Kyle discuss ways you can edit photos that POP!
New to the podcast? Please hit that follow/subscribe button to be notified each Wednesday of this podcast!
In this episode, we ask the question: "Does Your Branding Pass the GRUNT Test?"
We touch on the aspects of your branding presence that often goes overlooked, unseen, or even forgotten. We give you practical steps to reaching your audience clearly, engage with them thoroughly, and initiate a call-to-action fully.
Join us next week as we discuss story branding, and how you can turn your story into a compelling marketing effort!
If you enjoyed this podcast, please hit the follow button to be alerted when NEW episodes are uploaded!
In this episode, we discuss the strategy for brainstorming for your marketing efforts for your brand. Please be sure to hit the follow button for more podcast alerts!
In this episode, Bretta & Kyle talk about how you can make a Brand Style Guide. They give you the key elements to what it is, how to craft one, and why it is important!
Love this podcast? Please hit the subscribe button!
Have questions or comments? Reach out to us at:
Bretta Provost: bprovost@frontroi.com
Kyle Rutley: kyle@wakemediacda.com
Bretta and Kyle discuss all things social media. They help entrepreneurs and business owners get more out of their marketing efforts. This fun duo will invigorate your online efforts with easy-to-implement tips and tricks.