How They Get You: Recent Episodes
Faye Cruickshank and Laura Gilbert
'Corporate shill' Faye and 'loveable amateur' Laura discuss the various ways companies try to flog you their wares. From ads to aisles, join them in an exploration of tricksy consumerism.
It's the time of year when businesses argue "maybe Christmas does come from a store" - it's festive ad season! Join Faye and Laura as they chat through this year's offering of schmaltz, puns, and essential human truths. Ft. chic aliens, bananas and the unintended horror of an anthropomorphic pig. PLUS - old favourites like that Robert Dyas advert. PS sorry about Faye's terrible microphone once again, hopefully there's one in her stocking!
Ads featured:
John Lewis https://www.youtube.com/watch?v=ZTttgc0DPA4
Aldi https://www.youtube.com/watch?v=MIL8Kl-r0bo
Celebrations - The Lonely Bounty https://www.youtube.com/watch?v=WtG-5ni6Zjc
Robert Dyas - https://www.youtube.com/watch?v=_YS2dSa-Ud0
Currys - Spare the act https://www.youtube.com/watch?v=bJxgGJbFeQc
We are BACK from a little summer hiatus to explain the ins and outs of TV ads. Sit down, switch on and put on the kettle as we explore how the bloody hell TV works, how do we know who is watching? and - is TV DEAD? And remember.. if you happen to be on the BARB panel, keep it to yourselves!
*Also Faye shamefully can't read a clock anymore, as happy time is ten past TEN, not two.
The second installment of our milk chocolate roadtrip through Yorkie's 'It's Not For Girls' campaign. In Part 2 we ask - DID IT WORK? Would this campaign wash in 2021, and why would anyone choose to lick Carling off the floor?
Link to the ads we discuss can be found at linktr.ee/howtheygetyou
Strap in for a two-part romp as we two women try to come to terms with the Yorkie 'It's Not for Girls' campaign. In Part 1 we look at how Yorkie traded in the old truck for a more in-yer-face model of masculinity. We talk gendered chocolate advertising, and mens' alleged desire for a bar of their own. Much like Yorkie - it's a chunky one.
Links to the ads we discuss can be found at linktr.ee/howtheygetyou
Time to go wild in the aisles. Is that jam really half price? Why did you come out with an Old El Paso kit? And.. has everything moved? In this episode, Laura and Faye trolley-dash (read: saunter) around your local supermarket to divulge all the tricks of the trade. With apologies to Mr Tesco's Mum.
We all know the 'gram don't come for free. But what really is an 'influencer'? And what edge do randoms on social media have over good old-fashioned TV ads? Join Faye and Laura as they scroll through pointless hashtags, murky advert disclosures and the pursuit of authenticity. With apologies to Davina McCall.