The PR Warrior Report: Recent Episodes
Trevor Young
Join the PR Warrior Trevor Young as he advances along the frontline of the communications revolution. If you want to learn how to build a brand that’s known, liked and trusted, front of mind with your audience, and talked about in a positive way in the marketplace – you’re in the right place! Trevor specialises in connecting the dots of PR and communications, social media and content marketing. He is a battle-hardened PR strategist and advisor, a veteran blogger, social broadcaster, professional speaker and author of two books - microDOMINATION and Content Marketing for PR. BLOG - www.prwarrior.com TWITTER - @trevoryoung ALL LINKS - www.trevor.world
We’re all on the social media treadmill to varying degrees; sometimes it’s worth sitting back and reminding ourselves what are the strengths of social media that we can leverage for the benefit of our business.
If your aim is to use organic social media merely as a channel through which to sell, I think you’ll be disappointed in its effectiveness in this regard, says Trevor Young aka 'The PR Warrior'.
"If you feel you’ve drifted away from why you started using social media in the first place and are wondering if it’s all worth it, may I suggest it’s time to go back to basics and reacquaint yourself with how social media works today, and why it can be a powerful lever for your business."
Trevor suggests a reframing of how we use social media: he boils it down to "Presence + Value + Connection = Heat"
Read the article of the same name.
Connect with Trevor on Twitter.
Trevor's aggregated links
In this episode, the PR Warrior Trevor Young discusses his 'Content Groups' model, which he's been using with clients and teaching in seminars and workshops for years.
The model features four content groups: 'Utility’ (useful, helpful, audience-first); ‘Leadership’ (flag-in-the-ground, lead the conversation); ‘Human’ (behind the public face of your business/show the personal side); and ‘Branded’ (company news, promotional etc).Two of these groups in particular provide lots of opportunity for businesses and professional individuals, says Trevor.
There's a lot of heat around the roll-out of LinkedIn Newsletters. Should you listen to all the hype?
This episode is an audio replay of a LinkedIn live-stream recorded by the PR Warrior, Trevor Young.
READ THE ARTICLE ON PR WARRIOR - https://www.trevoryoung.me/linkedin-rolls-out-newsletters/