Unlocked Profit: Recent Episodes

Michael Tunney

Unlocked Profit tells the story of how KeySmart was able to turn a Kickstarter selling a keychain that took a $500 investment into a $100,000,000 brand.

We walk you through our journey from Kickstarter through the Pandemic and tell fun stories and provide insight into the struggles and successes we faced.

It's our hope that by listening to this podcast you will be able to launch your product and scale your own business.

View Details

In this episode we go over:

How Unlocked Profit Started

Streamlining Product Strategy for Tang Math

B2C Partnership For Floatie Kings

Full Turnkey Partnership with FORT

Bringing Nomad Lane To Amazon

How We Can Help You

Apply at UnlockedProfit.com

Produced by Andy Bedell

View Details

In this episode we go over:

  • All Sales Die To Start Of COVID

  • We repurposed the Nano Stylus and a Clean Stylus to use in public

  • Designed And Launched The CleanKey Within A Week

  • Executed on Ads, B2B, and Amazon for the CleanKey

  • Manufacturing the CleanKey During Supply Chain Headaches

  • Launching The CleanTray and Other Clean Products

Produced by Andy Bedell

View Details

In this episode we go over:

  • Expanding Our Catalog

  • Getting Into Soft Goods

  • Producing Wallets and Bags

  • Product Ladders To Increase LTV

  • No Longer A One Trick Pony To Retail Buyers

  • Product Bundling Strategies

Produced by Andy Bedell

View Details

In this episode we go over:

Amazon Unauthorized Sellers Cleaned Up

Scaling the B2B Team

Suing Someone Who Infringed On Our Patent

Building Our Better Systems

The Mythical Man Month

Adding Colors To Make New Products

SKU Creep

Getting New SKUs into B2B Right Away
Amazon Becomes More Resilient

Produced by Andy Bedell

View Details

In this episode we go over:

  • KeySmart Pro Development Time

  • Kickoff Labs Waiting List

  • Crowdfunded PreSale

  • Getting To Positive Cashflow on the Launch

  • $1.3 Million in Sales For the Resale

  • Getting the KeySmart Pro on All channels

  • A/B Testing Again

Produced by Andy Bedell

View Details

In this episode we go over:

  • The challenge of hiring for a new department

  • Buying a Warehouse

  • Expanding Costs Too Quickly

  • The Pains Of Laying Off People

  • Going Back On Offense

  • International B2B Expansion

  • Partnering With Tile

  • Structuring a Win-Win Deal With A Partner

  • Blow-Out Christmas With Over $2 Million In Shopify Sales In December

Produced by Andy Bedell

View Details

In this episode we go over:

  • Becoming one of FB's top international advertisers

  • Hiring expert for D2C, B2B, and 3rd Part (Amazon)

  • Freeing up CEO time to lead

  • Hunting down unauthorized resellers

  • Channel Conflict with Pricing

  • Email Marketing with a Personality

  • Our First Really Large Product Update

  • Mystery Update

  • Model Expansion Strategy

Produced by Andy Bedell

View Details

In this episode we go over:

  • How we started running FB Ads

  • Scaling Ads

  • Ad Fatigue

  • Testing Different Cuts of Video Ads

  • Moving Production To China

  • Lowering COGS to Really Scale

Produced by Andy Bedell

View Details

In this episode we go over:

  • How to reduce your rent to $30 a month: Hint: sleep in the parking lot of a 24 hour fitness

  • Shipping Out The Product

  • Hiring a Team

  • Focusing on sales

  • Building out first website on OG Shopify

  • Product Photography

Produced by Andy Bedell

View Details

On this episode of the Unlocked Profit Podcast we go over

  • How Michael kept his head down while experiencing explosive viral growth

  • How we found manufacturers for the original KeySmart and the tradeoff between USA manufacturing and China manufacturing

  • Listening to customers to get feedback for new accessories to increase customer LTV

  • Fighting off knockoffs and copycats

  • Protecting your brand with legal issues like Trademarks and Patents

  • Figuring out how to ship your product

  • Closing out the Kickstarter and what's next

Links: Patent Wizard: https://www.neustelsoftware.com/patentwizard/

Produced By Andy Bedell

View Details

In the first episode of the Unlocked Profit podcast we go over

  • How Michael Tunney thought of KeySmart

  • How to bring your idea from idea to prototype

  • Filming your first product video for Kickstarter

  • Launching a Kickstarter

  • Founders Emotions

  • Being late for work :)

Produced by Andy Bedell

View Details

In this episode, Michael Tunney gives you a brief intro into who he is and why he is doing this podcast.

He introduces the KeySmart brand that was one of the original $300,000+ Kickstarters and dives into the Unlocked Profit Partner program.

After this short episode we will get into the juicy stories that drove our success from a Kickstarter launched in a garage that cost less than $600 to produce all the way to being a $100,000,000 brand.