Moments in Marketing: Recent Episodes
Dima Makei
You are listening to the ‘Moments in Marketing’ Podcast and its host Dima Makei where fellow traditional and digital marketers share their stories along the way. This is the place where we will dive deeper into some of the strategies, processes and ways to excel in your digital career. We all know that success stories do not come easy & overnight so we’ll try to get to the bottoms of it. Whether you’re looking for how to get into the digital marketing industry or launch your own project or just want to learn from someone’s experience this is a great place to be. Stay tuned and enjoy.
In this Episode #3 of the series, I have a very interesting guest with whom I’ve used to work for the last 4,5 years and who actually hired me back in the day as an SEO coordinator at Omnicom Media Group.
Aren has been in digital marketing for almost a decade so he’s seen those days of shady link building, content spam, keyword stuffing, cheap PPC ads, cloaking, annoying pop-ups and all sorts of weird stuff digital marketing and SEO was back then. It’s evolved a lot since the early 2010s...Over the last 10 years, Aren’s has had a wide range of experiences from starting a fintech company, working at an insurance company as Senior SEO Specialist & transitioning to an SEO/Paid Search and Social Director at Omnicom Media Group, and now he runs his own Insurance technology and comparison business - Mychoice.ca
For questions and inquiries, you can Google my name "Dima Makei" and add me on Social Media or email me at momentsinmarketing@gmail.com
In this episode you will learn more about:
🕹 Challenges of an early career in Digital Marketing/SEO
🕹 Navigating one of the toughest SEO niches
🕹 How to build a successful team?
🕹 How should you view your business and marketing efforts overall?
🕹 Challenges of launching and managing fintech startup
⏰ Ensure to listen till the end for a chance to win a gift from our guest :) It has a TON of value.
Feel free to connect with us on LinkedIn.
Link > https://www.linkedin.com/in/dimamakei/
Link > https://www.linkedin.com/in/arenmirzaian/
In this episode 002 - I’m talking to Andri Sadlak who quit his real-estate career and founded his personal product brand store on Amazon.
Like myself, Andrii is an immigrant from Ukraine and I’m really happy to see fellow comrades succeeding in business. Moreover, in this episode, we’ll dive deeper into the nuts and bolts of selecting a niche, creating a product, promoting your brand, and successfully selling a business for 500,000 dollars. Make sure to listen till the end as there’s going to be a gift from our guest today.
In this episode you could learn more about:
-How to research a niche?
-How to analyze competition and discover product potential?
-Where to find a supplier and how to manage it from overseas
-What it takes to develop a product?
-How to sell a business with a hefty price tag?
For questions and inquiries, you can google my name "Dima Makei" and add me on Social Media or email me at momentsinmarketing@gmail.com
Here are a couple of useful links from Andri:
Amazon FBA calculator: https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US
Amazon Research Tool: https://cc.helium10.com/?crsh_reqid=1778187&aid=3468&pg=1
Market Feedbak Platform: https://www.pickfu.com/
Andri's Personal Site: https://linktr.ee/sadlak
Feel free to connect with us on LinkedIn.
Link > https://www.linkedin.com/in/dimamakei/
Link > https://www.linkedin.com/in/asadlak/
In this episode 001 - I’m talking to Ryan Glass from Omnicom Media Group New York who’s been working in Digital Marketing & SEO for the last 10 years.
In this episode you could learn more about:
-How to build an A-team
-How SEO changed in the last 10 years
-What it takes to land a job in the biggest Media & Marketing agency in the world
-How to stay current
-What awaits us in the next 5 years in Digital?
For questions and inquiries, you can Google my name "Dima Makei" and add me on Social Media or email me at momentsinmarketing@gmail.com
Here are a couple of interesting reads from Ryan:
https://moz.com/blog/hiring-seo-how-to-hire-someone-with-no-experience
https://www.optimizely.com/optimization-glossary/aa-testing
Link > https://www.linkedin.com/in/dimamakei/
Link > https://www.linkedin.com/in/ryanglassnyc/