Inspiration to Millions: Recent Episodes
Canon Wing
Welcome to the Entrepreneurial Renaissance where every content creator has the best opportunity in history to become an Inspiration To Millions! Join Canon Wing, renowned Namer who has named products and services that have earned over 3 billion in sales, every Tuesday and Thursday. She delivers Fortune 100 level strategies to today’s beginning entrepreneur. Why? Because it has always been the entrepreneur who has bettered the world and our time to inspire positive change and evolutionary progress is NOW.
[CASE STUDY: BITCOIN] The Culture Behind The Currency
Add your name to the early bird list here https://webinar.canonwing.com/htcon/earlybird If you have any doubt that creating a brand culture creates massive sales, just look at Bitcoin— A brand that created a brand culture for people who don’t want to belong to a culture! In today’s episode, we reveal why the Bitcoin brand is brilliant, and talk about how you can do this branding magic for yourself! Tune in now… Top Tips * There is an entirely new cyber-world that is forming right now, where the cryptocurrency you use says something about who you are and what you stand for. * “The obsession with owning altcoins isn’t about how much they’re worth. It’s about how the cryptocurrency makes people feel about themselves. In a word: Branding.” * In reality, the invention of cryptocurrency really isn’t rocking the boat as much as you might think. It’s just a perception. * “Everyone wants to belong, and even an anti-culture community is a community.” - Canon Wing * ANYWHERE where we feel like we completely belong, instantly becomes a home away from home.
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How A Brand Builds Trust In 2022
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Building brand loyalty today looks different than it did even a few years ago. Massive changes in business are creating new expectations, and so here are the Top 5 Best Ways for a brand to build trust in 2022. Tune in now! Top Tips * Trust is the key to unlocking word-of-mouth advertising, proven to be 50X more effective than any other form of marketing. * “Assuming you already know what your ideal customer wants, guarantees you to miss something that could have brought you closer to your ideal audience.” * Did you know that the success of your brand is directly proportional to how well your brand listens? Learn more now! * Your brand’s promise to your Ideal Individuals should be an invitation to a greater future. * The brand that listens best is the brand that knows its customers the best, and the brand that knows us the best is the brand that WINS.
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What Should A Website Include? Top 5 Must-Haves
Add your name to the early bird list here https://webinar.canonwing.com/htcon/earlybird Did you know, 91% of small business websites are not mobile optimized? And that mobile shopping is set to increase to over 72% of all e-commerce shopping this year? Is your website built for this and does it make site visitors do what you want it to? Namer Canon Wing lists 5 features websites should have, but most often don’t. Tune in to learn how you can improve your website. Top Tips * Statistics show that 91% of small business websites are not mobile-friendly, causing those businesses to lose customers and sales. * More and more people are now shopping from their mobile phones on the go, and they are looking for a mobile-optimized website that offers a seamless experience. * The five elements of a website that really works are to be mobile-friendly, have powerful visuals and cohesive branding, compelling and optimized content, social elements and social proof, and security and analytics. * A website is something that promotes a brand and its products 24/7, even when employees are asleep and the enterprise is shut for business. * Namer and brand creator Canon Wing explains why websites should be able to make a great first impression, and how they can do this.
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Top 5 Tips For How to Connect With Your Audience
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Your customers’ expectations have evolved more in the past 2 years than they have in the past ten! Don’t miss out on these Top 5 Tips For How to Connect With Your Audience in 2022. Learn more now! Top Tips * You don’t hear a lot of people talking about building a brand that demonstrates high self-esteem, but it’s actually a secret sauce. * “Your brand’s core values should align with how you want your brand to make people feel.” * A warm and responsive relationship with a brand has the potential to change a person’s life, give them hope, and guide them on a path toward a greater future. * Business as we know it is once again changing. And what people want from the brands they love and choose to welcome into their lives—is definitely changing. * “We are far more likely to exercise acceptance with the brands who make us feel truly and unconditionally accepted.”
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Top 3 Must-Haves for Start-Up Online Branding Add your name to the early bird list here https://webinar.canonwing.com/htcon/earlybird The hardest thing about launching a start-up brand online is knowing where to begin. Learn the Top 3 Must-Haves for Start-Up Online Branding from a Fortune 100s insider now! Top Tips * In today’s digital marketplace, it’s not just about coming up with a great name anymore—it also needs to be a great domain name. Get it right the first time! Watch the episode now… * Consider that your brand’s online presence will be advertising for you 24/7, and be agile enough to loosen your grip on any one name until you find the one that works across many platforms. * When it comes to domain names, keywords help with discoverability, but only to a certain small degree. Learn more now! * You know that saying, ‘a picture's worth a thousand words?’ Well when it comes to your logo for online branding, that saying is an understatement! * Typically when expertise in website building isn’t utilized in the beginning, it leads to expensive rebranding later down the line that often inconveniences the customers you’ve already gained.
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Top 5 Tips For Winning Brand Loyalty My GIFT to You: The Answer Key to The Blink Test! https://howtocomeoutofnowhere.com/tbt1/ No matter what business you are in, brand loyalty is your business plan! Don’t miss out on these Top 5 Tips for winning brand loyalty in today’s post-pandemic marketplace! Listen now. Top Tips * “When building your brand like a hometown, you have the opportunity to make your brand a superhero within your digital community…” Learn more now! * The decision to buy is emotional, and new discoveries in brain science reveal that enthusiasm is the most powerful emotion for triggering new neural connections in the human mind. * “Just like any true leader, a leading brand creates a community of leaders.” Learn more now! * Brands aren’t just being held up against their direct competitors anymore. A recent study found that 87% of consumers are comparing ALL brands to the very best brands in the world. * “There’s always a deeper truth hidden just below the surface. It’s your brand’s responsibility to keep listening until your ideal customers feel safe enough to reveal their inner sanctum of hidden truth.”
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How to Overcome a Price Barrier with Effective Brand Messaging Add your name to the early bird list here https://webinar.canonwing.com/htcon/earlybird Did you know that you can increase profits by 10-12% by increasing product price by just about 1%? Brander and namer Canon Wing explains how brands can highlight utility, features, status, security, or financial future to make cost irrelevant in the minds of their ideal individuals. She shares four key strategies that help your ideal individuals to choose your brand over the competition and converts bargain hunters to value seekers. Tune in now! Top Tips The aim of every business is to get people to prefer their brand over the competition. For this to happen, brands have to become valuable in and of themselves – to a point where price becomes irrelevant. Targeted brand messaging can help transform buyers from bargain hunters into value seekers. The fact is that human beings are wired to be aspirational and to not value things they get for free. Brands have to convince buyers that price is just one component of their buying decisions and that it isn't the most important one. Brands have to communicate how their product will simplify, secure, ease, or improve the lives of buyers. A brand should be able to convince people that they not only want the product but also need it. They should be able to make the purchase worth their while with a value proposition. A brand needs to become desirable in the eyes of their ideal individuals more than other brands in the fray. The exclusivity or high intrinsic worth of a product or special features have to be clearly communicated. Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #millionairemindset #businesssuccesscoach #entrepreneurship #pricing #brandstrategy #macvspc #hallmark #bestbuy #tatanano #payless
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[CASE STUDY] Top 3 Ways Creativity Becomes Revenue
Add your name to the early bird list here https://webinar.canonwing.com/htcon/earlybird Has anyone ever called your creative aspirations a ‘pipe dream,’ or referred to your art as ‘a hobby?’ Don’t let the tyranny of language discourage you from turning your creativity into revenue. It’s WAY more possible than you might think…Tune in now! Top Tips * Don’t be afraid to turn your art into revenue. Historically, art is the BEST investment because it retains its value. Art is the keeper of our culture. It serves as a universal language that is unrestricted by verbal barriers. * The general message being sent to the world right now is, “If a bot can do what you do—you better get better, or get out!” Learn more now! * The decision to buy is emotional. Anytime you make an artistic contribution to someone else’s business, you are making them more money. Art is brimming with value. * Statistics released in 2021 revealed that the survival rate for a small business in its first year is higher now than it ever has been before…listen to the episode now! * The #1 reason million dollar ideas die is because people don’t know where to start, and they don’t know how to brand. You can do better. RSVP with the link above!
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Top 5 Tips For How to Name Your Business https://howtocomeoutofnowhere.com/tbt1/ Everyone I meet is in a state of urgency to get their brand right and get it up right now. Here are the insider answers to some of the most common questions entrepreneurs are asking me when deciding how to name their brand. Tune in now! Top Tips: * Name the emotion you want your brand to inspire BEFORE you choose the name for your business. Learn more now! * “When it comes to business names, clarity outperforms clever every single time.” * People often won’t remember exactly what they see, or what they read, but they will remember how a brand makes them feel. * “You want your brand’s name to open a wide and welcome door that feels like coming home.” * Your business name should create a very personal connection between your business and your brand community. Listen now!
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Top 5 Brand Leadership Tips For 2022
My GIFT to You - The Delegation Chart! https://bit.ly/32Wjpfl Use this episode to sharpen your leadership skills, and meet 2022 with a professional edge! With the business landscape evolving more in the past two years than in the past ten, don’t miss out on learning more about these top 5 insider leadership secrets. Listen now! Top Tips * Set the bar high for incorporating play into your company culture, and lead by fun example. * A badass team in 2022 is made up of people who can see where the success of your company and the fruition of their own Big Whys converge. * Productivity is actually not the number one driver behind any brand’s success. Focusing solely or even hyper-vigilantly on productivity often costs more than it’s worth. * “The overall happiness and trust that your employees and suppliers feel in regards to your brand will be what ultimately defines your brand culture.” Learn more now! * Warning: Millions of Entrepreneurs will suffer from burnout because they are chasing the idea of ‘feeling successful.’ Here’s how the pros handle it: Tune into the episode now!
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How NOT To Brand In 2022
My GIFT to You: The 10 Landmarks of Branding https://howtocomeoutofnowhere.com/tbt1/ It’s a new world in branding, and sometimes learning what NOT to do can be SO valuable! Here are 5 brilliant NEW what-not-to-do’s from the founder of Inspiration to Millions, Canon Wing, for the entrepreneur who is building a brand to Come Out of Nowhere in 2022. Tune in now! Top Tips * Avoid several common mistakes that most entrepreneurs make when they are first building a brand! * Provide your brand with a true identity; a foundation that can withstand some inevitable trial and error, while still winning brand loyalty. * Discover opportunities to elevate your mindset about brand building in ways that can help shape a thriving community. * Free yourself from the limiting belief that you need a lot of money to begin building a wildly successful brand: Listen to the first tip now! * Gain exclusive access to my 10 Landmarks of Branding in the link above for a more immersive, step-by-step, brand-building experience.
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Brand To Your Local Audience With Google My Business
My GIFT to You - Google My Business https://bit.ly/341XkNe We all Google for a KFC near me, a salon or a chiropractor near me, etc. 50% of all Google searches are local! And that is why you cannot afford not to brand to your local audience. This is why Google My Business is an invaluable tool to grow your business, as namer and branding expert Canon Wing explains in this video. Tune in now! Top Tips * ‘Near me’ mobile searchers have gone up 500% in the past two years, and are only set to increase. This is because everyone is looking for speed and convenience locally. * Google My Business helps you brand to your local audience. For businesses, it is a powerful tool that helps them to get discovered, and consumers get to find what they seek. * Google My Business makes your brand searchable, reachable, contactable, and available. It helps people see where you are, your contact details, what customers say about you, and more. * 29% of Google results contain local results comprising businesses that use the Google My Business tool. This is free, easy, and quick to set up, and requires no technical training or know-how. * In this episode, Canon Wing explains step-by-step how you can quickly set up your Google My Business listing, and how you can remain relevant to your audience with later additions.
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Top 5 Fortune 100 Branding Secrets
My GIFT to You: The Answer Key For Passing The Blink Test! https://howtocomeoutofnowhere.com/tbt1/ Get these insider’s branding secrets for 2022, so your new brand can Come Out of Nowhere, even if no one knows your name yet. Top Tips * Because of the cultural shifts brought on by the pandemic, the expectations from brands have changed more in the past 2 years, than in the past 10 years. * “A brand shows love by creating the emotional support of a community that lets your people know they are not alone.” * Today, 66% of consumers WORLDWIDE consider company culture and the welfare of employees to be deciding factors for whether they buy from your brand or your competitor’s brand. * “At the foundation of every truly great brand culture is a higher purpose to serve the greater good of humanity.” * Every successful business in today’s marketplace had to learn How to Pass The Blink Test, and they are counting on you to fail just like they did in the beginning. Get the answer key from the link above!
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Top 5 Reasons To Quit Your J-O-B My GIFT To You: The 10 Landmarks of Branding https://howtocomeoutofnowhere.com/tbt1/ Are you ready to be your own best boss? In the wake of the pandemic, statistics show that there’s never been a better time to break free of conventional work environments, and to start betting on yourself! Listen now! Top Tips * You don’t need to have a lot of money, a lot of experience, or a college degree to be successful. Here’s what you DO need! Listen to the episode now. * A survey done by Guidant Financial discovered that 30% of entrepreneurs don’t have college degrees. * Some of the most vital parts of building a business are free. * The odds of small businesses surviving their first year is at an all-time high of 80%! Learn more now! * Every successful business in today’s marketplace had to learn How to Pass The Blink Test, and they are counting on you to fail just like they did in the beginning. You can do better.
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How to Get Your Brand Report –– Use This Checklist
My GIFT to You - Brand Report Checklist https://canonwing.com/brand-report-checklist/ How would you like to get your brand off to a flying start? And avoid the fate of over half of all American businesses that fail within the first 5 years? Namer and branding expert Canon Wing has put together a helpful branding checklist to help you identify weaknesses in your brand before it’s too late. Watch this video to strengthen your position in the marketplace, and get the insight you need to help your brand succeed. Top Tips * About half of all American businesses are forced to shut shop within five years of being launched because they fail to recognize and rectify weaknesses. Whether you're launching a new brand or want to empower an existing brand, this is for you. * Your brand is an emotion; it is what people remember, recognize, and feel about your service or product. If your brand successfully evokes the right emotions and feelings, this helps guide the buying choices of your ideal individuals. * Your brand has to demonstrate how it promises a better tomorrow, fulfills a desire, and streamlines processes. A brand must also stay relevant, as Canon explains via the Coca-Cola and McDonald’s case studies. * Brand positioning is vital, as the Netflix versus Blockbuster story demonstrates, and pricing must align with perceived value, as Apple and OnePlus have shown. A brand also has to be responsive to customers and to changing social realities and needs. * A brand has to be consistent across all touchpoints while still remaining distinctive and recognizable. A successful brand is also one that is able to create brand equity over time.
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Branding To Rule Your Market
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Is there really one proven formula that can help millions of people get past their resistance to buying from your brand? What’s the phrase that pays? Learn more now! Top Tips * “Nobody likes to feel like they're losing their freedom of choice. This is why high-pressure sales copy fails.” Learn what works now! * We don’t need bulging budgets to build your brand right. We need to engage the phrase that pays…Get it here! * “Branding is about winning over new members while deepening the relationship with your current audience.” * The Either-Or phrasing is now mission-critical to closing a sale, even with your most hesitant buyers. Learn more now! * “Your most hesitant buyers can often be the buyers who need your offer the most.”
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[CASE STUDY: GoPuff] The Dial-It-In Brand Strategy
My GIFT to You. https://canonwing.com/branding-checklist/ Brand strategy has evolved rapidly over the last two years and it’s time to learn some new tricks! Don’t miss out on learning the EXCLUSIVE Dial-It-In Brand Strategy, and come out ahead in 2022! Listen now! Top Tips * Ask yourself at every turn, “Is this action, is this choice, is this behavior…aligned with my brand’s voice?” And just keep dialing it in! Learn more now… * Dial in your brand’s Win-Win-Win and get really good at conveying those every potential wins to the people you want in your brand community. * Here’s a little secret that most Entrepreneurs learn the hard way: It is far more likely that you are NOT your ideal audience. * As a new brand, do everything you can to dial in your immediate customer knowledge but be prepared to need to dial it in again and again and again as your brand grows, and your community expands.
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How Much Does It Cost To Start A Home Business?
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ There’s ONE limiting belief that stands out above all others that stops Entrepreneurs in their tracks. Don’t let it happen to you! Listen to today’s episode to uncover the truth about how much it REALLY costs to become a famous brand. Top Tips * Today we’re answering the question on every Entrepreneur's Mind: How much money, moo-la, cashola, does it take to become a household brand? * “Getting caught in analysis paralysis trying to budget the price of success? Here’s the truth: Money doesn’t buy brand loyalty.” * No one can outspend you on brand loyalty. They can only out-brand you. * It was never the money that made a company a household name. It was always the message, the empowering belief, the seed of truth it planted in the hearts of its brand community. * “The belief that brand loyalty costs big bucks stops many Entrepreneurs from even starting.”
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How to Leave Your Job Without Creating a New One
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Millions of people across the nation are getting ready to bet on themselves, and become their own boss. But how do you leave your job, without creating a new one? Listen now! Top Tips * “The pandemic hit hard, but throughout history, there has been a silver lining for Entrepreneurs after every major crisis.” * Whatever is driving The Great Resignation—If you hear the call within yourself to join your fellow Entrepreneurs and finally start betting on yourself, now is the time to do it. * “The shock of having so few choices during lockdown opened millions of eyes to how few choices they were being given at their jobs.” * Lockdown showed people new ways to make money that they never knew were possible. Ways to use their talents to make MORE money while spending MORE time with their families, and having MORE control over their schedules. * “People aren’t getting lazy. People are getting ready—to bet on themselves and become their own boss.”
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Top Branding Fails & How to Avoid Them
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ What do you think about when names like Heineken, Frito Lay, Kodak, McDonald’s, or ESPN come to mind? Top brands, right? But did you know these and other Fortune 100 brands are responsible for the top branding fails as well? Don’t miss this hilariously astounding podcast, as namer and branding expert Canon Wing talks about some epic branding fails of this century! Top Tips * The process of branding is like telling a joke – if your ideal audience doesn’t get it and you have to explain, you’ve failed. Canon Wing explains what not to do to grow a brand. * An ad by Heineken was seen to be deliberately racist; a branding stunt they pulled and said sorry for. GM was aiming for edgy with the Aztek but ended up with the ugliest car ever. * Singapore Airlines had one of the top branding fails during the COVID pandemic and then repeated its mistake. Kodak failed to keep up with the times and perished. * North Face made an off-brand move that reflected poorly on them and then boasted about it. ESPN Phone was a product launched without adequate testing and it bombed. * The branding fails of top names like Facebook VR, Frito Lay, McDonald’s, and many others are lessons for other entrepreneurs. Check out the top 10 branding fails of this century!
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Is Your Branding Believable to Today’s Customer? Here’s the Answer Key for The Blink Test https://howtocomeoutofnowhere.com/tbt1/ How do I prove my solution is right for my customers? Especially when you only have about 3-5 seconds of their attention to convince them? Learn 2 of the most effective ways right now! Listen to today’s episode. Top Tips * “The right branding proves why they should believe in your product and will help them decide to buy your product within 3-5 seconds.” * There are 2 ways you can prove your product is right for them. Listen to the episode to find out what they are! * “When you have an existing belief as the focal point of your branding, people get it immediately.” * You can’t rely on your own belief in your product to convince others you are trustworthy, and this is something many entrepreneurs don’t fully understand. Learn more now! * “It’s up to you to answer the question that stands between your creation and their craving for it: Why should I believe you?”
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Should I Quit My Job? My Business Idea Is Calling Me
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Want to know if your business idea is worth quitting your job to pursue? Don’t miss out on learning the Business Idea Breakdown, and revealing exactly where you need to place your energy today so that you can enjoy owning a profitable business in the future. Listen now! Top Tips * “If they don’t get it in 60 seconds your idea isn’t ready yet.” - Canon Wing * What is this clarity of concept? This is something you need to know inside and out so you know what to do before quitting your job. Learn more now! * “Having a truly unique path to offer your customers is vital to your business in today’s competitive market scape.” * Avoid getting caught up thinking about your own cleverness, and forgetting about the most important part: The clarity. Listen now… * “When clarity of concept is believed, choosing your brand is easily achieved.”
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Marketing vs. Branding - What Comes First and Why My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Marketing vs. Branding – What’s the difference between them? What comes first and what is more important? Brander Canon Wing answers these questions and explains how your brand can become beloved to your target audience. Know more about success stories such as Maybelline, and how it has used branding and marketing to cement itself in the minds of its community. Watch now! Top Tips * Branding is the process of creating awareness of a unique name, personality, and differentiating identity. On the other hand, marketing is the process by which you tell people about a product or service, and promote and advertise. * 74% of brands that don’t work to create a connection with their ideal audience end up on the chopping block. The goal has to be to create brand loyalty – a consistent, long-term relationship with customers – rather than to make a quick sale. * Continuing Customer Connection is something that you build via effective branding as well as marketing. It is how a business survives. Anything can change buying behavior, but when there is a real connection with the brand, the buying choice might remain unchanged. * Maybelline is a great branding case study; a brand that has been around for over 100 years since its first mascara came out. Over the years it has stayed relevant, evolved to effectively use technology, and continued to have the sort of brand personality that appeals to its target audience. * Why do people care more for a brand like Netflix, a subscription service, than Google Movies, which is a pay-per-view service? This is because of the way that Netflix successfully prioritizes a long-term customer relationship over the quick sale, and because of how it communicates and connects with its people.
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How To Increase Sales With Offers
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Did you know there are 4 main obstacles to buying? These 4 things are what most frequently stand between you and making a sale, and in today’s episode, you are going to learn what they are and how to overcome them all at once! Don’t miss out… Top Tips * “By addressing your audience’s limiting beliefs, you can create an absolutely irresistible offer, no matter the product or service.” * There are 4 main obstacles to buy and every successful sales offer overcomes all 4 of these obstacles to buy in their messaging. * “When people are looking to enter your brand for the first time, they are seeking a refinement, a new dimension, or a complete 180 in their status.” * What are the questions your potential customers are asking when you share your offer? If you have no idea, then you urgently need to do this….watch now! * “Any obstacle to buy is centered around a limiting belief, and overcoming the limiting belief is paramount to selling to mass audiences.”
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How to Avoid Spreading Your Brand Too Thin
My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ If you have a successful brand, a brand extension makes a lot of sense, right? Yes, it does, but you also run the risk of spreading your brand too thin, explains namer and branding expert Canon Wing. In this episode, she looks at case studies of brand extension fails from Harley Davidson, Colgate, Dettol, and more, while contrasting these with successful brand extensions like Michelin, Uber & IKEA. Listen now! Top Tips * Brand extensions are five times more likely to succeed than new launches. However, there is the risk of spreading a brand too thin. * A lot of companies got it wrong. Even Virgin, a brand that usually does brand extensions brilliantly, slipped up with Virgin Brides. * When a brand extension is able to build on the reputation, authority, and trustworthiness of the brand, it will succeed. However, off-brand extensions and incongruous attempts to cash in on the latest fad or trend will be much less likely to succeed. * The dilution of a brand happens when Harley Davidson goes off-brand and launches a cake decoration kit or Colgate launches frozen dinners. However, when Uber launches Uber Eats this is a much more logical brand extension and it works. * For a brand extension to work, a brand must examine whether there is a demand for it. It can also be something new or ingenious that will make customers go, “I wanted that and I didn’t even know it!”
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8 Key Brand Experiences For Marketing To Millennials
My GIFT to You https://canonwing.com/how-to-come-out-of-nowhere/ Do you know which generation has immense buying power right now? The Millennials! They are 50% of the working and spending population today. So, as a brand, you must know what makes them tick. Namer and branding expert Canon Wing shares her 8 pointers to market to millennials and make them want you. Don’t miss it! Top Tips * Millennials are the surly teens of yesterday and the buyers of today. Fitness, health, travel & camping, casual dining, coffee, skincare, automotive, frozen foods and personal finance brands must know how to market to millennials. * Time magazine called them the entitled narcissists but also the generation that would ‘save us all’. They are the link between Boomers and Gen X. They drive market dynamics and cultural change as well. * Brands like Netflix, Starbucks, GoPro, Uber, and Chipotle have successfully marketed to millennials, which is a big reason for their success. They understood what is important to millennials and they delivered. * Brand values, experiences, options, health, speed & convenience, engagement, ownership are some of the things that are very important to millennials. Brands can use this to become relevant to this demographic. * Brands have to be mobile-friendly, Instagram-worthy, support a cause close to their hearts, make them experience joy, and create relationships with millennials. This is how brands can become relevant to and beloved of the millennial buyer.
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Top 10 Branding Truths All CEOs Must Know
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Do you think your brand is unique and beloved and trusted? If not, how can you make it so? Brander and namer Canon Wing shares the 10 truths about branding that every CEO should know. Find out about branding best practices followed by the Fortune 100 companies, know how to create trust & value, align with the ethics of your community, and brand like a boss! Top Tips * Amazon became the world's most valuable brand within 30 years of founding, and today is one of the best known, most trusted companies in the world. There are lessons here for other brands to learn as well. * The name of a brand is a vitally important decision because the right name works for you 24x7 and the wrong name works against you 24x7. A name needs to be attractive, relevant, and memorable without being misunderstood. * Trust of the consumer is a brand’s most valuable currency. To gain the trust of your ideal audience, the actions of a company matter and the brand message has to align with the values and ethics of its community. * Consistency is the key to effective branding. Not only do the visuals of your brand have to be consistent in terms of logo, packaging, color scheme, etc., but your brand values and company decisions have to be consistent as well. * Brands need to be flexible in that they should be able to adapt to a changing market scenario and evolve with the changing needs of their consumers. A company has to recognize that its brand is its most valuable asset and invest resources into that brand.
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How To Effectively Delegate Tasks For Success
Get the Delegation Chart Here https://bit.ly/32Wjpfl Are you good at delegating? Before you say “yes,” consider this: Harvard Business Review recently revealed that 75% of Entrepreneurs are bad at delegating, and most of them don’t even realize it! Learn more now! Top Tips * Entrepreneurs with poor delegation skills make over 30% LESS revenue. Let’s clear out this unnecessary overwhelm of to-dos for you, right now. * Yes! Your company needs you. It can’t move forward without you. But concentrate your efforts on the wrong aspects, and you can actually slow the progress of your company's growth. * There is a difference between being involved and being essential, and many entrepreneurs confuse the two. Learn more now! * “You set your whole team up to win when you delegate tasks that play to their individual strengths.” * Without realizing it, a low-talent delegator stifles the growth of not only the individuals but of the company as a whole by controlling all the decision-making at every level.
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How to Win Brand Loyalty in 2022
My GIFT to You https://canonwing.com/branding-checklist/ What is your business plan for 2022? To win Brand Loyalty, right? Brand Loyalty is at the heart of EVERY business plan! The consumer market has evolved dramatically in the past two years. Don’t miss out on my Top 5 Tips for winning Brand Loyalty in 2022…Listen now! Top Tips * When your brand communicates shared values, you unite a community of people who are passionate and enthusiastic about making the world a better place, through the expression of your brand. * Word of mouth advertising is 50X more effective than any sales pitch, advertisement, promotion, or marketing strategy in existence. * “The desire to belong is already there, and what your brand must do is throw the kind of party that will make your Ideal Individuals feel at home.” * People don’t want brands to be perfect. What people really want from a brand is authenticity, accountability, and consistency * “A brand community is a group of people who love how your brand makes them feel SO much that they can’t wait to tell other people about you.”
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What Makes a Brand Culture Great in 2022?
My GIFT to You https://canonwing.com/branding-checklist/ The breakthrough brands of 2022 will be the ones who get their culture right from the very beginning. Avoid expensive rebrands, and other common mistakes now by getting these top 5 tips from a Fortune 100s branding insider! Listen now! Top Tips * “Keep your brand’s promise in a way that inspires your team, and your team will inspire your customers.” * The way your employees feel will ultimately determine the way your customers feel. It is inescapable. It may not happen all at once, but if your employees don’t feel valued, then eventually, neither will your customers. * A WHOPPING 71% agree that if a brand appears to be putting profits over their own people, they will lose trust in that brand FOREVER. * When your brand Communicates Shared Values, you unite a community of people who are passionate and enthusiastic about making the world a better place, through the expression of your brand. * Today’s digital marketplace brings us SO MANY OPTIONS, that we no longer have to make product-based decisions anymore...Learn more now!
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Facebook Name Change – Significant Branding or Just Deflection?
My GIFT to You https://canonwing.com/how-to-come-out-of-nowhere/ Facebook consistently received bad press because of whistleblower revelations and scandals recently. It now changes its name to Meta. Is this just deflection or will it be a successful rebrand? Canon Wing has examples of successful rebrands from the past and explains why Facebook's might not be one. Don’t miss this episode to get valuable insights for your own brand. Top Tips * Just two years ago, Facebook was trying to cement its ownership of apps like WhatsApp and Instagram. Now, making a 180-degree turn, the parent company Facebook changes its name to Meta at a time when its reputation is at its lowest. * This is similar to the time when Google changed the name of its holding company to Alphabet Inc. At the time, the company was facing antitrust, ranking manipulation and other charges. Now Facebook faces charges from whistleblowers and others. * Facebook is changing its name at a time when it is in the dock for permitting its products to be misused to subvert democracy and criminal activities. The company is seen to privilege profit over the public good. * In the past, name changes like Philip Morris to Altria did not work because that was mere deflection. Other changes like KFC, WWE and ValuJet Airline worked rather better, and Canon Wing explains why. * The current name change from Facebook to Meta is unlikely to work since it is seen as deflection and an attempt to distance from bad press. Right now Mark Zuckerberg is not doing enough to take accountability, nor promising to mend what seems broken.
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[Case Study: Simone Biles] How to Avoid Burnout
RSVP: Here’s Everything You Need to Know About Branding https://canonwing.com/branding-checklist/ Entrepreneurial Burnout is real, and one of its leading causes is the one NO ONE is talking about! Here are the top three warning signs, and how to avoid this rampant form of burnout like a true GOAT. Listen now! Top Tips * “Here’s the truth about success that no one is talking about: You can only define it for yourself, and it looks different for everybody.” * Warning: Millions of Entrepreneurs will suffer from burnout because they are chasing the idea of ‘feeling successful.’ Here’s how the pros handle it: Listen to the episode now! * “Burnout Prevention Reminder: The purpose of your business is to amplify your life, not to overrun it or define it.” * When an established GOAT like Simone Biles gets called a quitter on a public platform—You KNOW your success can’t be defined by anyone but you. Listen to today’s episode to hear more… * The danger of using outer means to define your own personal success is that it’s almost completely out of your control, and the goalpost can be moved at any time.
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Top 5 Tips to Avoid Entrepreneurial Burnout
My GIFT to You https://canonwing.com/how-to-come-out-of-nowhere/ Millions of people are quitting their jobs and the #1 reason why may surprise you: Burnout! It sneaks up slowly, then it hits hard. Here are my Top 5 Tips for how you can avoid entrepreneurial burnout, so you can learn to recognize the warning signs now! Top Tips * “Burnout is what occurs when we don’t stop to let ourselves be human.” * As we witness “The Great Resignation” well underway, it has been discovered that one of the leading causes for this mass exodus from the workplace is BURNOUT. You can do better, listen now! * “Even a small shift in your daily habits can go a long way towards preventing burnout.” * Cultivating grace into your company culture encourages you and your team to know when to ask for help, instead of struggling silently toward burnout. * “Avoiding burnout isn’t about slowing down. It’s about not letting yourself run on fumes.”
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Top 5 Tips for Start-Up Companies Approaching 2022
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ As 2022 fast approaches and the world of business is changing at an increasingly rapid pace, don’t miss out on learning the Top 5 Tips for Start-Up Companies Approaching 2022. Listen now! Top Tips * You don’t need to have a lot of money, a lot of experience, or a college degree to be successful. Here’s what you DO need! Listen to the episode now. * Research has shown that in the post-pandemic world up to 90% of all consumers are willing to switch brands for a cause dear to them. They find socially conscious brands more attractive. * A badass virtual team in 2021 is made up of people who can see where the success of your company and the fruition of their own Big Whys converge. * “Cultivating grace into your company culture allows people to forgive themselves for making mistakes, encourages people to ask for help, and gives them the courage to keep bringing their best.” * I have found that in the digital marketing space, not having a guarantee is used as an excuse to not try.
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How to Know Your Customer & Why This Is Vital For You My GIFT to You https://canonwing.com/how-to-come-out-of-nowhere/ Why do brands need to know what their customers are afraid of or annoyed by? This is because your unhappy customer is your greatest source of learning. Knowing what your customer cares for or hates, dreams about, or worries about is vital for brands. Brander and namer Canon Wing explains why the Know Your Customer process is vital. Join her to know what you should be doing as a brand, and as importantly, what you should not be doing. Top Tips * The most unhappy customer is a brand’s greatest source of learning. This is why it is important for brands to really get to know their customers – what they love, but also what they hate. * The KYC process helps businesses understand their customers so they can change and improve products and services. Brands can create more personalized experiences and offer targeted advertising and marketing campaigns. * Companies have to find out about issues their customers care about, their mindset, what annoys or worries them, and what they're afraid of. They also need to know about their preferences, ideology, affiliations, dreams and aspirations. * With comprehensive information about their customers, brands can serve them better. They can communicate effectively, increase engagement, and hence sales. * Well informed brands can become empathetic, responsive and relevant to their ideal individuals. Canon Wing suggests practical ways for brands to familiarize themselves with their customers, so brands can serve their people more effectively.
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Get Testimonials that Compel Them to Buy My GIFT to You https://canonwing.com/how-to-come-out-of-nowhere/ Did you know there are four different types of testimonials, and they each accomplish different things for your business? What type of testimonial would be of the utmost benefit to YOUR business right now? And how can you get your clients to provide the type of testimonial you need? Find out now in today’s episode! Top Tips * Testimonials are so powerful because they provide social proof of your work, allow others to brag about you without you having to sell yourself at all, and serve as examples of the depth of your work. * The right testimonials for your brand can help your future customers overcome their individual obstacles to buy. Learn more now! * Learn what questions you need to ask your clients in order to generate exactly the type of testimonial your company needs to grow. * Increase your services’ value in the eyes of your customers by generating a portfolio of value testimonials. Learn more now! * Get a creative list of aspirational names for presenting your brand’s testimonials from a world-class professional namer! Listen now!
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Your Website Has A High Bounce Rate. Should You Be Worried? Here’s the Program that will help your Brand to Come Out Of Nowhere. https://canonwing.com/how-to-come-out-of-nowhere/ Does your website have a high bounce rate? Experts will tell you this is bad but is it necessarily so? World Class Brander, Canon Wing, explains that bounce rate is just one of many key performance indicators or KPIs for a website, and in some cases, a high bounce rate could actually be a good sign. Check out this episode to know about the top site metrics that matter for your website and why. Top Tips * A lot of experts will tell you that a high bounce rate in the region of 70-80% is terrible. However, it is not necessarily so. In fact, sometimes it may actually be a good sign for your website. * Bounce rate is just one of the many relevant metrics that indicate the quality of your website. When Google Analytics tells you that your website has a high bounce rate, this information has to be viewed in context. * A high bounce rate doesn’t necessarily mean that visitors are not finding what they're looking for. In fact, it would mean the opposite; that they found exactly what they needed. * A high bounce rate could also indicate that a website is not mobile-friendly is confusing or has aesthetic issues. Low quality content and technical issues could also be driving away visitors. * Bounce rates have to be seen in the context of other key performance indicators such as conversion rates, visitor numbers, traffic sources, and device sources. Average page views, time spent, and exit page information are other important factors.
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Top 5 Mistakes New Entrepreneurs Make in 2021 My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Can you sense the opportunity around you rising as the world is changing and people’s needs are shifting? You can feel it because entrepreneurs are experts in human happiness. You can sense the opportunity. Let’s talk about the top 5 obstacles facing entrepreneurs right now, so you can move past them quickly and get on with your mission! Top Tips * The first and most vital thing you can give yourself when daring to take an entrepreneurial journey is to name the higher purpose that you are striving towards. * “Trying to anticipate, control, and avoid the unknowns is the same as fearing them, and for an entrepreneur, it’s a waste of your energy.” * Enjoy seeing the world with a beginner’s mind—because once you become a master, the ability to pivot back into the mindset of a beginner is a master skill that many entrepreneurs lack. Learn more now! * “No matter where you are on your entrepreneurial journey, it’s NEVER too early to start cultivating a customer-driven mindset.” * The product or service in a transaction has become secondary to the emotional value we get from the brand. Learn more now!
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Create a Brand Name That Doesn't Suck As promised, here’s the full course on creating a power brand! https://canonwing.com/how-to-come-out-of-nowhere/ How to come up with a brand name that doesn’t suck the life out of your brand? The right name invites people into your brand while the wrong one can be confusing, irrelevant, and even off-putting. In this video, namer Canon Wing shares the 5 most important mantras of naming a brand. Learn about some epic brand name fails and successes, and also check out some powerful brand names Canon has created. Listen now! Top Tips * The right name is noticeable, appealing, and inviting, while the wrong name is the opposite. It is important to choose a name that builds up and triggers desired emotions in a brand’s target audience. * In today’s age of information overload, we view an average of about 5000 ads in a day. This is why it is all the more important to find a standout name that creates the right impact in a world of literally limitless alternatives. * 72% buyers make choices based on brand names. Brands have just a few seconds to hook customers and to compel them to pay attention. The right brand name can help to do this. * Most names are based on one of five categories: acronyms, made-up names, family or founder names, metaphoric names, or descriptive names. * The most common branding /naming mistakes are to choose a name that is too local, too insider, too vague or generic, not unique enough, or basing a name on a temporary trend. By naming right, you can become relevant, identifiable, and memorable to your community.
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How To Rebrand Without Losing Customers
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Do you think your brand needs a bit of a shakeup? Are people getting hazy about it or taking it for granted? How can you get your community to refocus attention on your brand? Brander and namer Canon Wing explains why and when a brand needs to do this, and also the difference between rebranding and brand revitalizing. Learn how to help your brand come out of nowhere. Listen now! Top Tips * You could have many reasons for rebranding or refreshing your brand. However, you have to be able to do this without alienating your current customers, your community. * Simplicity is a good aim to have if you plan to rebrand or want to revitalize your existing brand. The rebrand of Dunkin’ Donuts to just Dunkin’ – the simpler direct brand messaging is a great example. * There could be different reasons for a rebrand: public perception, health or environmental issues, and in cases, a do or die situation. Rebranding of Weight Watchers, British Petroleum and the Indian Tobacco Company are examples. * Identify what people love most about your brand and retain this brand essence while refurbishing your brand. Also, weigh possible advantages of a rebranding exercise by doing a cost-benefit analysis. * Brander and namer Canon Wing's checklist helps you to understand what changes you need to make to your brand and how drastic they need to be. She explains why it makes sense to bring in the professionals for this.
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How SpaceX is Helping Small Businesses
https://canonwing.com/how-to-come-out-of-nowhere/ Out-of-this-world business ventures such as SpaceX, Blue Origin, and Virgin Galactic, are really starting to open investors' eyes to the growing potential of privately owned businesses. Learn more now about how to get in on this new small business investment boom! Top Tips * CNBC reports that SpaceX is making NASA cool again, and brands are scrambling to get opportunities to align their products with this whole new frontier of open ad space. * Investors are now looking for business models that are specifically being primed to disrupt industries and create their own lanes. Learn more now! * According to Bloomberg Law, new privately-owned businesses have been the most responsive to the cultural shifts most prominently in public demand…learn more now! * Don’t wait for shareholders to request access to your company’s diversity data, environmental impact, and social measures. Give these metrics a place of high honor in your business proposal. * Investors are looking for businesses that are opening people up to whole new worlds, and I’m not talking about outer space. Listen to the episode to learn more.
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Top Tips For Creating the Perfect Tagline https://canonwing.com/how-to-come-out-of-nowhere/ How important is your tagline? Considering that most ads out there are immediately deleted from memory and that most people read taglines, it’s like your ONE SHOT at winning them over. Yeah, THAT important. Listen to the episode now to learn my top 5 hot tips for how to create a tagline that beats the odds. Top Tips * Make your tagline an invitation to a greater future…Learn more now! * Learn the one thing that all great taglines have in common, that the top 1% of companies don’t want you to know. * A bullseye tagline should Value Every Vulnerability. What’s that mean? Find out now! * Feeling clever? That’s not a good idea…learn more about why clarity outperforms clever every single time. * Click the link above for How to Come Out of Nowhere and brand like the Fortune 100s, even if no one knows your name yet.
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Top 5 Secrets to Making Your Logo Work For Your Brand
Here’s my free Logo Color Guide to help you design your logo like a pro. https://bit.ly/36wXMke Do you think of brand logos as nice and attractive but not hugely important? Well, think again! Brand logos are about the identity of a brand, sure, but they are also about comfort, belonging and even pride. Brands contribute to creating brand loyalists. Namer and branding expert Canon Wing explains how you can create a logo that does all this and more. Listen now! Top Tips * A logo is not just about identification of a brand. It is about evoking certain emotions and creating a connection between a brand and its customers. * A logo is to its brand what a flag is to a country. It creates familiarity, a sense of belonging and community. It is why people are happy to wear brand logos, even on their cars. * Logos should be simple and strong, they should be aesthetic and arresting, unique, symmetrical, and able to tell a story. These are the five things that make a good logo. * Logos don’t have to tell a whole story. Rather, they must hint at the story. It is the job of a logo to elicit an instinctive, subjective, emotional reaction. * The creation of a logo is a specialized job that requires insight and skill. While the right logo can help create brand loyalists, the wrong logo can suck the life out of a brand.
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What Drives Them To Buy? Flow Branding
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Why do you think they tell us that Raid “Kills Bugs Dead,” or that there is just one left in your size of the shirt you're browsing online? There are some emotions that guide buying behavior such as reciprocity, innovation, the sense of urgency or scarcity, safety and more. Canon Wing explains how your brand can evoke emotions that drive your guys to buy, so you can partner with them in shaping their greater future. Top Tips * Knowing what emotions drive buying behavior helps brands create products and features that guide buying choices and behavior. Brands have to understand that buyer mindsets for different products are vastly different and have to position accordingly. * Reciprocity is a big part of buying choices: better deals or an action-oriented campaign. For instance, McDonald’s saying ‘one billion served’ is a great way to draw people in. * Innovation is the name of the game in today’s market of fast-paced technological changes and buyers that want the latest of everything. Satisfying that need in consumers will help persuade them towards certain buying choices. * The sense of scarcity or urgency is a prime motivator in buying behaviors. This is the reason clothing product pages will tell you that there are only X number of pieces in your size or Netflix tells you about content that is going offline. * Time saving, safety and comfort are other prime motivators that influence buying behavior. Brands have to understand which emotion to target among their ideal audience to help influence buying choices.
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What Is The #1 Brand Necessity for Success
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Great brands are not born from lukewarm feelings, from scarcity, from isolationism, but from a deep desire to contribute to humanity. So how do we instill in our ideal individuals, a sense of belief that our brand really will keep its promises? Listen to the episode to find out! Top Tips * Catalytic Action is not the #1 Branding necessity, because catalytic action with no clear direction is a well-paved road to failure, destruction, addictions, and despair. Learn more now! * “All who succeed in any culture get off to a rocky start; their spark is from friction, and all pass through challenges, failure, and uncertainty before they break through.” * A deep desire to contribute through your entrepreneurial enterprise is the spark from which the brand must be born. * “It is the challenges that ignite our imagination, and our imagination which creates the greater future that our brand will promise.” * When your brand seeks to earn their belief in your brand’s promise you are in the imagination stage. Watch the episode to learn more!
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FAQ: How To Spot An Imposter
https://canonwing.com/how-to-come-out-of-nowhere/ You’re an entrepreneur and that means you’re creating and standing up for your creation. You’re leading, and progressing without any guarantee that you’ll win. When Imposter Syndrome comes creeping in, here is how to transform it into a superpower for identifying the REAL imposters. Learn more now! Top Tips * Imposter syndrome can strike at any time and often is a low-lying fog around our brains 24/7. * “When you have the skills to spot an imposter, even in yourself, you free yourself from the debilitating effect of dealing with imposters relentlessly.” * Seeking out reassurance, coddling, validation, is a sure sign someone doesn’t believe in themselves. * “Innovation takes overcoming the imposter syndrome. Or at least it requires doing it despite the often gut-wrenching feeling of being an imposter.” * So how do leaders progress forward with their innovation and without a shred of a guarantee of results? How do they go for it? How do they brush off the naysayers and just do it anyway? Learn more now!
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Is Your Brand Outdated? Branding In a Crisis
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Do you feel your brand is dated or out of sync with the times? Does your community see it as relevant, particularly in changing market scenarios or times of crisis? Brander and namer Canon Wing explains how to respond as a brand in a crisis situation, or during cultural shifts or an industry changing innovation. She lists the five circles of branding influence that can refresh your brand, and make it beloved to brand loyalists once again. Top Tips If your brand seems outdated or old or out of sync with the times, you need to think about making it relevant again. You need to reclaim brand loyalty, which is the core of your business plan. There could be a cultural shift, a crisis, a change in the industry or technological innovation that makes it necessary for your brand to change course. Set up your brand to serve the times and your community as well. Your brand promise, values & ethics, community, industry and positioning in the world are the five circles of influence. Working to satisfy these aspects can help to cement the position of your brand. Think about what will make your brand a relevant solution in this crisis. You have to be able to articulate and communicate to your customers how your brand has adapted and changed – become relevant to the times. Examples include a restaurant that allies itself to fighting childhood obesity or a CEO taking a pay cut to ensure that employees receive a fair wage. This can help increase visibility, popularity and trust in a brand. Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com Is your brand outdated? branding in a crisis, branding in 2021, branding in marketing, branding in the age of social media, what is your personal brand, brand management, brand strategy, how to build a successful brand, how to build a successful brand online, how to grow your marketing business, how to improve your marketing skills, how to improve your marketing strategy #CanonWingTheNamer #inspirationtomillions #brandpositioning #gravitypayments #industryleader #crisismanagement #brandethics #industryleader #danprice #culturalshift #shakeshack #rebranding #rebrandingtips #rebrand #businesssuccess
Top 5 Branding Tips for Startup CEOs
Here’s the Program that will help your Brand to Come Out Of Nowhere. https://canonwing.com/how-to-come-out-of-nowhere/ How would you like to discover some of the insider secrets of taking your startup business to the next level? Namer and branding expert Canon Wing shares five vital insights for startup entrepreneurs in this fast-paced episode. Join her to know how your brand can become beloved to your ideal individuals quickly and permanently. Give people a reason to choose your brand. Listen now! Top Tips * Entrepreneurs should focus on their entrepreneurial spirit and the ultimate aim of helping people rather than to focus narrowly on just one outcome. It also means being able to change direction when required as great companies like YouTube have in the past. * It makes sense for businesses to hire experts for logo creation rather than to do this in-house. A great logo creates impact and becomes a great word-of-mouth advertisement for its brand. * Choose the right name to create an emotional connection with your ideal audience. Rather than trying to appeal to everyone somewhat, concentrate on choosing a name that is specifically targeted to and appeals to your ideal audience. * A business should never be afraid to invest in good people. In the long run, this saves money and gives entrepreneurs and CEOs time to concentrate on their core competencies. * The four most common obstacles that prevent people from making a purchase are time, money, ability, and peer pressure. Brands need to ‘value every vulnerability’ to help customers overcome these obstacles.
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How to Lead a Badass Virtual Team in 2021
Here’s the Program that will help your Brand to Come Out Of Nowhere. https://canonwing.com/how-to-come-out-of-nowhere/ We are in an era where a rich and vibrant company culture has NEVER been more vital to a brand—while at the same time business is MAJORLY evolving to favor working from home and virtual offices. So how do we, as leaders, create a badass remote team with a thriving company culture, all from the comfort of our own home office? I have 4 UNEXPECTED ways for you to start implementing now. Listen now to learn more! Top Tips * 75% of people who began working from home during the pandemic are saying they’d rather quit their job altogether than return to the office full-time. * A study of 20,000 workers (both remote and in-office) done by Harvard Business Review, identified that there are three positive motivators that keep virtual team members intellectually engaged and emotionally invested in their work. Learn more now! * Set the bar high for incorporating play into your company culture, and lead by fun example. * A badass virtual team in 2021 is made up of people who can see where the success of your company and the fruition of their own Big Whys converge. * “Cultivating grace into your company culture allows people to forgive themselves for making mistakes, encourages people to ask for help, and gives them the courage to keep bringing their best.”
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com How to lead a virtual team, How to lead a virtual team in 2021, How to build a remote business culture, How to build a virtual team, How to hire a remote team, How to lead a remote team #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #entrepreneur #millionairemindset #virutalteams #badass #leadership #virtualteam #virtualoffice #ceomindset #WFHtips
What the Friends Reunion Teaches Us About Branding in 2021
My GIFT to You! https://canonwing.com/how-to-come-out-of-nowhere/ Relief is an emotion that is in high demand in 2021, and the reunion effect is sweeping the world. Today we are going to do a fun case study on the Friends Reunion to determine how you can tap into this branding superpower. Top Tips * We miss so many people and so many things. How can your brand message help to bring us home? Listen to the episode to learn more now! * Are you planning a reunion tour for your brand community? Because your brand is perfectly positioned to help your audience feel like they are finally returning home after a long, strange journey. * Listen to your ideal individuals, identify that wish most deeply held in their hearts, and then extend your brand out to them like a helping hand by labeling their wish fulfilled. * Naming and brand messaging that is new but familiar gives a brand life because New But Familiar aligns with the human experience of being alive. * Things have changed since the pandemic, and the brands who don’t adapt their messaging to reflect these major cultural shifts are going to miss out on a tremendous opportunity to connect emotionally with their customers.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com What the Friends Reunion Teaches Us About Branding in 2021, friends reunion, friends reunion 2021, branding and marketing, branding and marketing for small business, branding and marketing strategies, branding for small business and startups, branding for startups, how to do branding for a startup, free marketing strategies, free marketing tools for startups, television marketing, television marketing strategies, television marketing vs digital marketing #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketing #marketingtips #contentstrategy #marketingtrends #brandingtrends #friends #friendsreunion #friendscast #mash
How Do I Reach More People With My Brand?
Here’s the Program that will help your Brand to Come Out Of Nowhere. https://canonwing.com/how-to-come-out-of-nowhere/ Is your brand irresistible to your ideal individuals? Today, we are going to examine a POWERFUL psychological concept known as Attachment Theory, and discuss how your brand can apply this theory to reach your customers in a way that is so hard to resist. Listen now! Top Tips: Today, we are going to focus on the type of brand that creates a foundation for building healthy long-lasting relationships with virtually ANYONE, no matter what their style of attachment…Learn more now! You don’t hear a lot of people talking about building a brand that demonstrates high self-esteem, but it’s actually a secret sauce. A securely attached brand is comfortable with intimacy, allowing their customers into their culture and offering them total transparency. A warm and responsive relationship with a brand has the potential to change a person’s life, give them hope, and guide them on a path toward a greater future. There are 4 different types of attachment, and as I was doing my research into how this theory can help your brand create strong and lasting relationships with your Ideal Individuals, one style in particular really jumped out at me…Listen to the episode now! Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com How do I reach more people with my brand in 2021?, how do i get more customers, how do i get more customers for my business, how do i get more followers, how to get more customers, how to get more customers on Instagram, how to get more visitors on website, how to get more visitors to your blog, how to get more visitors to your website, attract more customers to your business, social media marketing, start up, start up business #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketing #marketingtips #contentstrategy #marketingtrends #brandingtrends #brandbuilding #attachmentheory #businessownertips #brandloyalty
Top Tips For Naming Your Brand in 2021
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Whenever I share with someone that I’m a professional namer and have been for the past 25+ years, a whole bunch of follow-up questions are almost always inevitable because naming a business is SO important to get right the first time—especially NOW in 2021. And everyone I meet is in a state of urgency to get their brand right and get it up right now. Here are the insider answers to some of the most common questions entrepreneurs are asking me when deciding how to name their brand. Listen now! Top Tips: * Naming the emotion you want your brand to infuse into your brand culture and community, and then delivering that emotional experience with consistency is going to become increasingly relevant to the world as we move into 2021. * “Find a higher purpose for your brand that is aligned with your Ideal Individuals’ values and ethics, and use that higher purpose to guide you in developing every aspect of your brand.” * People often won’t remember exactly what they see, or what they read, but they will remember how a brand makes them feel. * “You want your brand’s name to open a wide and welcome door that feels like coming home.” * The business’s name connects people with the brand promise to fulfill a deep wish, and this creates a very personal connection between your business and your brand community.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com Top Tips For Naming Your Brand In 2021, naming your business, naming your business tips, naming your Etsy shop, naming a business, choosing a name for your business, how to choose a name for your business, how to choose a name for your small business, how to come up with a brand name, how to name your Etsy shop, name your business, choose a business name, choosing a business name, creative business names, how to choose a business name, how to come up with a business name #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #marketingtips #businessowner #businessplan #contentstrategy #marketingtrends #brandingtrends #brandbuilding #startingabusiness #nameyourbusiness #businessname #businessnameideas
The Four Seasons of Staying Power
My GIFT to YOU: The Answer Key to The Blink Test!
https://howtocomeoutofnowhere.com/tbt1/ Brands, like individuals, have a personality and a story of their own. Branding expert and namer Canon Wing outlines the four seasons of building the staying power of a brand. Which are these four seasons and how do you nurture and grow your brand through each of them? Tune in now to know more. Nurture your brand and give it the staying power it needs to become truly beloved. Listen now! Top Tips * Creating a brand involves projecting a brand story and building it up and growing it rather like a hometown. A brand is like a living thing that comes into being through a continuous creative process. * The first season of a brand is the Seeding Season where one articulates the purpose and intent of a brand. Like a seedling, one has to decide where, how, and when to initiate a brand, what makes it unique, and what purpose it will fulfill for its community. * The second season of a brand is the Sprouting Season which is when the focus shifts to growth and action. This is the time to weed out redundant processes, negative environments, and processes. * The third season is the Savoring Season when one enjoys the fruits of the success of a brand and shares the celebration with brand loyalists. Every culture has a harvest festival, akin to this season of a brand. * The fourth season is the Sleeping Season when one pauses, appreciates a job well done, and gives thanks. This is when you rest, rejuvenate and restore.
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Branding to The Mindset
Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ Did you ever wonder why some people buy hundreds of Nike shoes – and only Nike shoes? Is this logical buying? No, it’s emotional buying, as namer and branding expert Canon Wing explains. Your brand needs to understand customer mindsets and carefully curate brand messaging to appeal to your ideal individuals. Check out this episode to find out how you can stop chasing customers and start attracting them to the presence of your brand. Top Tips * Neuroscientists have found that all of our purchases are emotional. This is why brands have to find ways to appeal to the emotions of their ideal audience. * Why do people buy 300 pairs of Nike sneakers or the same Under Armour shirt again and again? This is because the brand messaging speaks to the mindset of their customers. * Brands such as MasterCard and Visa both appeal to certain emotions among their users. They successfully transform their ideal audiences into brand loyalists who may even be happy to advertise on behalf of the brand. * A cleverly designed brand strategy will make customers grateful and loyal to a brand that prioritizes serving them vis-à-vis merely trying to sell a product to more and more people. * Brands have to understand the mindset and emotional state of their customers. They have to create brand messaging that is in consonance with this to make their ideal audience gravitate towards them.
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Why All New Brands Should Be Open to Sudden Change
Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ Did you know that when YouTube was first created, they literally couldn’t pay people to post a video to their platform? Today, YouTube’s outrageous success can still be attributed to the original creators and their entrepreneurial ability to pivot. Listen now to learn more! Top Tips * “Be flexible enough to pivot— your platform, your concept, your approach— And NEVER confuse sudden changes and 180-degree pivots with failure.” * Imagine if the creators of YouTube had been so rigidly attached to their original vision of becoming a popular dating site, that they just called it a bust and abandoned ship when their first strategy didn’t work…Listen to the episode now! * “A great brand, at its essence, is a supportive believer in the greater future of everyone in its community.” * For an entrepreneur, pivoting is a natural part of the process, and being aware of this aspect of entrepreneurship, and cultivating the mental and emotional agility to pivot has never been more culturally relevant to brand building than it is right now, in 2021. * “In an entrepreneur’s world, a failed concept just provides more information to be integrated into your strategy for enhancing and refining your vision.”
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Why a Brand’s Culture Must Change in 2021
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ A new standard for branding has emerged. Consumer expectations have changed, and the biggest mistake brands are making right now is not evolving. Your brand can do better! Listen to the episode now… Top Tips: * A WHOPPING 71% agree that if a brand appears to be putting profits over people in 2021, they will lose trust in that brand FOREVER. * Productivity is actually not the number one driver behind any brand’s success. Focusing solely or even hyper-vigilantly on productivity often costs more than it’s worth. * “The overall happiness and trust that your employees and suppliers feel in regards to your brand will be what ultimately defines your brand culture.” Learn more now! * Today, 66% of consumers WORLDWIDE consider company culture and the welfare of employees to be deciding factors that determine whether they buy from your brand or your competitor’s brand. * “When employees’ lives are improving because your brand is keeping its promise, they will make 100% certain that your customers know your brand can be trusted.”
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Top 5 Branding Mistakes Entrepreneurs Make in 2021
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ A great brand is every entrepreneur’s secret weapon for getting their ideas into the hearts and homes of the people who need you most, and I want you to have the inside track for avoiding the Top 5 Most Common Branding Mistakes being made by entrepreneurs today. Don’t miss out! Listen to this episode now… Top Tips: * Brand culture can be defined in many ways, but because today we are looking to avoid the biggest and most common mistakes in branding, I’m going to give it to you like this—a little ‘tough love’ definition of brand culture…Listen to the episode now to learn more! * “Instead of hyper focusing on one desired outcome, connect your entrepreneurial spirit to the millions of people whose lives are going to improve because of your brand, and don’t stop until you reach THEM.” * Imagine if the creators of YouTube stopped trying when the site failed to become a popular dating platform. Instead, they chose to pivot, and for an entrepreneur—pivoting is part of the process. * “Entrepreneurs are experts in human happiness. They fuel their passions by locating common sources of human unhappiness and then providing the world with a solution.” * How the world experiences your brand is going to be entirely based on how your brand makes people feel about themselves.
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How Important is Customer Feedback? [CASE STUDY: VICTORIA’S SECRET]
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Want to know the #1 reason good brands fail? It’s shockingly predictable! Today we are going to look at Victoria’s Secret, the lingerie megabrand that almost went under because they made this one common error. Now they are trying to make up for lost time, but will it be too late? Listen now, and gain the insight you need to avoid a similar fate… Top Tips * When a brand undervalues customer feedback they are leaving money on the table, and it doesn’t take too long before that loss of revenue from lack of listening turns into BIG MONEY. * “How the world perceives your brand is going to be entirely based on how your brand makes people feel about themselves.” * For any brand that can’t afford to hemorrhage money and still cling to life like the Victoria’s Secret brand has managed to do, you can actually transform negative reviews into revenue…Learn more now! * “Even if your products or services don’t even exist yet, your customers do! Start getting to know them now.” * For a brand that knows how to listen, EVERYTHING their ideal individuals say can be spun into gold, including everything their ideal individuals are saying about other brands.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com How do I build a brand?, How do I make a brand connect?, What is relationship marketing?, How do I get more customers?, How to become a popular brand, How to become a famous brand #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #popularbrand, #victoriassecretangel, #casestudy, #cancelled
What’s the #1 Excuse For Not Starting a Business?
My GIFT to YOU: Get The Answer Key to The Blink Test here! https://howtocomeoutofnowhere.com/tbt1/ Don’t let your million-dollar idea die because of this #1 issue entrepreneurs are facing in 2021! Today we are answering the question on every entrepreneur’s mind: How much money do I need to begin building my business? Don’t miss out, Listen now! Top Tips: * Know your customers best. You can start laying the foundation for building authentic relationships between your customers and your brand by creating your brand's values and ethics to align with theirs. * “Even if your brand doesn’t exist yet, your customers do! Get out there and start getting to know them now.” * How many million-dollar ideas—ideas that could have made the world a better place, have been allowed to die because of the mistake of believing nothing is possible without huge amounts of start-up capital? Listen now… * “Listening to your ideal audience is free, and it’s the #1 thing that will make you money.” * Be aware of the fact that your personal values and ethics may vary somewhat from those of your ideal individuals because you are most likely not your own ideal audience. Learn more now!
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How Much Should I Spend on Branding?
Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ [AS REQUESTED] Masterclass: How Much Should I Spend On a Logo? https://youtu.be/RMs9Y-o_iUM As an entrepreneur, money is likely to be one of your biggest concerns. Am I spending too much over here? Am I not spending enough over there? Here’s some insider information from a Forbes 100 branding expert on how you can use your startup funds to set your new brand up for success. Listen now! Top Tips: * If your start-up budget isn’t large enough to build your dream team, choose to hire people to do the jobs you do not have expertise in and choose to do the grunt work yourself. * “Having a vast expanse of expertise reinforcing your brand is a key advantage to investing in people.” * As a creator it’s not your job to spend your resources to make your life easier while you start your company it’s your position to spend your resources to make the customer or client’s life easier. * “When you hire people who are fulfilling your weaknesses with their strengths, let them do it. Let them be strong, be innovative, and enjoy ownership in what they do.” * The most important thing to remember when purchasing the materials and equipment your brand needs to launch is that high-quality products and services are vital to keeping your brand’s promise. Learn more now!
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #emotionalbranding, #brandstrategy, #community, #brandloyalty, #startup, #crocs, #bombas, #TomsShoes
Recharge Your Brand for the Post-COVID New Normal
My Gift For You Top Tips to Connect With Your Audience in 2021 [DOWNLOAD] https://canonwing.com/2021tips/ You know that it’s a different world out there after the coronavirus pandemic. Branding expert Canon Wing explains how the new normal is different for brands and how they can adapt to stay relevant. Check out this new episode of Inspiration to Millions to learn how to deal with the seven branding challenges you face now, and to get Canon’s free branding tool for 2021. Top Tips * A survey showed that as many 71% of consumers would lose faith in a brand seen as putting profit before people. The pandemic has created new challenges for brands. * The new normal is going to be very different because people have got used to doing things differently, and in many cases prefer doing them in a new way. * The pandemic has not been all bad. People have learned good things and had good experiences, and 73% of Americans feel that something good has come out of it. * Consumers are now more cost-conscious and less brand-conscious. A brand’s values, ethics, and willingness to improve lives count for a lot. * Brands have to align to the new normal, inspire their community, assess risk accurately, harness technology, regain their competitive advantage and embrace the new normal.
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How Do I Start Building a Successful Brand in 2021?
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Entrepreneurs are amazing at identifying the needs of humanity, and meeting those needs through innovation, but how do you get those ideas into the hands of the millions of people who need them most? Listen to this episode to find out! Top Tips: Don’t wait until you feel like you “officially” have a business to start turning your focus toward your customers. The moment you start focusing on your customers is the moment you are officially in business. “It’s 2021 and it’s time everyone realizes that their community is their most precious brand asset.” What your brand stands for, and what your brand will never stand for—these guiding principles that will let your ideal individuals know that your brand is the way home—Or not…Learn more now! “When you make shared success your ultimate goal you naturally align your brand with its highest purpose: Making millions of people’s lives better.”- Canon Wing Start building REAL relationships with your brand’s stakeholders by giving everyone great opportunities to make meaningful impacts through the expression of your brand. Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #branding #brandingtips #marketingtips #entrepreneur #businessowner #businessplan #brandstrategy #startupadvice #branding2021 #michaeljordan #zappos #brandculture #leader
How to Become a Socially Conscious Brand My GIFT to YOU: The Answer Key to The Blink Test! https://howtocomeoutofnowhere.com/tbt1/ Brands are meant to sell products and services right? Why should brands concern themselves with improving communities, the environment, or social justice? Branding expert Canon Wing explains why this is important for your bottom line. People can be convinced to change over to your brand if they perceive it as socially conscious. Check out the four E’s of a socially conscious brand, and start making a difference right away! Top Tips * Research has shown that in the post-pandemic world up to 90% of all consumers are willing to switch brands for a cause dear to them. They find socially conscious brands more attractive. * When a brand demonstrates that it has a stake in creating a better world, this elevates the brand and is good for business as well. * While donating to a charity is a good thing to do, brands can also create and run their own corporate social responsibility programs. This has more impact and gains more trust. * Brands should articulate their values and align all their actions with those values & ethics. This makes a brand authentic, consistent, and trustworthy and earns brand loyalty. * Education, Employment, Equality, and Environment are the four E’s of becoming a socially conscious brand. Brands can initiate community programs within any of these categories.
Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #inspirationtomillions #sociallyconscious #sociallyconsciousbrand #brandloyalty #ecofriendly #diverseworkplace #returnships #employment #education #environment #equality #investintrust #makeadifference #earntrust #beloveable #disney #lego #walmart #bankofamerica
How to Name My Personal Brand
Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/
Mrs. Field's Cookies, Martha Stewart and Calvin Klein are brands named after people and are some of the most desirable brands. But then, Google, Microsoft, and Apple are not, and are still the most successful brands in the world. Should you choose to name your personal brand after yourself or opt for an umbrella brand name? Branding expert and namer Canon Wing explains the pros and cons of both in this episode of Inspiration to Millions. Don’t miss this chance to get vital insights into growing your brand. Top Tips A brand can have a personal name such as Calvin Klein or Martha Stewart, or it can be an umbrella brand name such as Apple, Google, or Microsoft. Both options have their pros and cons. It is as easy or difficult to build a personal name brand as an umbrella brand. The difference is in the benefits of these two options, not the ease of doing. A personal name brand makes sense for a person who is a celebrity since the name does its own marketing because of its fame. However, there are limitations to this since the celebrity has to be personally involved and responsible. With a generic or umbrella brand name, it is possible to sell, license, repurpose, or franchise the brand. This is much more difficult with a personal name brand. The Blink Test helps you decide which brand name evokes the right emotions in your ideal audience. Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #inspirationtomillions #brandname #celebritybrand #umbrellabrand #personalbrand #personalbranding #startupsuccess #businesssuccess #brandvisibility #brandingsecrets #brandprotection #subbranding #celebritybranding #brandbuilding #lisabilyeu
Why Are Colors So Important For Branding
My GIFT to YOU Get the Brand Color Guide Here https://bit.ly/36wXMke Whoa, a recent study reveals that color can increase brand awareness by 80%! Getting the colors right for your brand is NO JOKE, but when you do it right, it can be a lot of fun! To help you out, I’ve created an exclusive Brand Color Guide. Listen now! Top Tips: * Here’s the million-dollar question I ask all my clients because the answer to this question is the foundation for building every aspect of a great brand: “What is the ONE emotion your brand seeks to inspire?” * Humankind has understood for centuries that colors influence our senses, our moods, and our emotions…learn more now! * The decision to buy IS emotional, so you can see how these statistics I’ve mentioned have gotten up into the 80 and 90 percentile range! * Go through a rainbow spectrum of colors with CEO and founder of Inspiration to Millions, Canon Wing— As she reveals what each color inspires in your customers. Listen now! * Download the EXCLUSIVE Brand Color Guide to help you find the right emotional combination to make your ideal audience leap at the chance to join your brand.
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Guy Fieri’s Flavortown Kitchen: A Bust or a Must? [Brand Case Study]
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Can your brand tap into this NEW $1 trillion virtual branding strategy to create massive brand relevance in our post-pandemic marketplace? In today’s case study, we weigh the pros and cons of this cutting-edge marketing concept, so you can determine if this may be the key to helping your brand Come Out of Nowhere! Listen now! Top Tips: * In 2021, virtual brands and delivery-only concepts are BOOMING, and with 70% of the US workforce now saying that they’d rather quit their job than go back to the office full-time, working from home is here to stay… * Could this potentially 1 trillion dollar strategy be possible for your brand, in any way? Start thinking about it NOW, and see if there is a massive income stream just sitting there right under your nose! * When considering how this marketing concept can work for your brand, having a strategy for ensuring quality and consistency is going to be vital to your brand’s reputation. * Ask yourself what type of resources are required to procure and deliver your products or services, and identify what people, groups of people, or existing businesses already have those resources readily available…It could be your brand’s key to Come Out of Nowhere in 2021! Learn more now!
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #entrepreneurlife #businessowner #businessplan #brandstrategy #successstrategy #successtips #startupadvice #guyfieri #flavortownkitchen #mariahscookies #grubhub #postmates #uber #airbnb
The #1 Reason Good Brands Fail
My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Good brands sometimes go kerplunk! You can have pure intentions, a great product, a formidable marketing budget, and it can STILL go awry. There is ONE key reason good brands fail, and knowing about it now can make all the difference later. Let’s see what it is... Top Tips: * Branding should never be a dictation. It must always be a conversation; a dialogue, an interaction, an authentic connection…learn more now! * People might forget your latest social media post, LinkedIn announcement, or what your website looks like. What people won’t forget is how your brand makes them feel. * A brand is essentially a provider, and it doesn’t strive to validate itself the way a person tends to do. Instead, your brand should strive to validate your ideal individuals and their points of view. * Meet your ideal individuals where they stand today, and brand from their perspective; meet them where they are right now. * Get your finger on the pulse of public opinion. Listen to what they have to say about your brand, about how they perceive it. Does their perception match yours? Learn more now…
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketing #marketingtips #entrepreneur #businessowner #businessplan #brandstrategy #megatrend #startupadvice #greatbrands #brandingfail
How to Leave the Office Even If You WFH Know Your Entrepreneurial Type - Take the QUIZ Now! https://bit.ly/3qcemiJ Working from home in 2021 is a whole new world! Sometimes it feels like you never leave home. Sometimes it feels like you never leave work. The potential for greater personal freedom is there somewhere...It’s so close we can almost touch it. Here are the Top 4 MOST effective strategies for creating the WFH lifestyle of your dreams. Listen now and take the QUIZ! Top Tips: * Let’s make working from home easier; because we are entrepreneurs, and that’s what we do for the world. We create solutions that make people’s lives easier, and better. That’s a jam, right? Listen now! * One of the most elusive challenges most people face with leaving the office behind is physically leaving the work desk for the night, but being mentally unable to stop thinking about everything that needs to be done tomorrow. * “Elevating a work-from-home lifestyle is about developing new habits that serve your best life, not just your best work. - Canon * Once you have tomorrow planned out, a great way to bring some peace of mind to the end of your work-from-home workday is to review everything you accomplished. And when I say everything, I mean EVERYTHING…Learn more NOW! * “Working from home holds so much promise for greater personal freedom and closer connections with loved ones, and learning a few effective new tools will help you seize this opportunity.” Listen Now!
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #entrepreneur #businessowner #businessplan #brandstrategy #startupadvice #workfromhome #WFH #homeoffice #workfromhomelife #workfromhometips #workfromhomebusiness
How to Gather Brand Assets My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ As an entrepreneur, creating valuable brand assets is your first delightful step toward supporting your marketing and sales efforts with the robust resources and engaging content they need to inspire and inform your audience and create a massive community of brand loyalists...Here’s how to start gathering your brand assets today! Top Tips: There are only Two Ways to Determine If You have a Great Brand Asset on your hands...Listen to the episode now! “Being an entrepreneur and branding your offerings to the world is your chance to create shared success— perhaps with hundreds at first, then thousands, then millions.” Don’t forget, with the right team culture your teammates will also have brilliant ideas on different ways to leverage each asset and that is where the goldmine really is… Open your mind to the idea that you have more assets than you know...Learn more now! “It is ok to have self-doubt. Self-doubt is just a human experience, and you get to choose if it buries you or raises you up to your highest expression of yourself.” Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketingtips #businessowner #brandstrategy #startupadvice #contentstrategy #designassets #brandassets #readytorumble #michaelbuffer #McDonalds
How to Be An Entrepreneur in 2021 Know Your Entrepreneurial Type - Take the QUIZ Now! https://bit.ly/3qcemiJ Top Tips: * How does it feel to be an entrepreneur during a worldwide seismic shift in the way business is getting done? The entrepreneurial renaissance is coming. Watch more now! * Entrepreneurs come in many forms, and knowing your entrepreneurial type can be very grounding. Are you a controller? An analyzer? A supporter? A promoter? Take the QUIZ now to learn your Entrepreneurial Type! * “An entrepreneur is another word for a leader, and in 2021 the world needs strong, passionate, conscientious leaders who set the kind of precedent that leaves only winners in their wake.” * Make your work a labor of love, instead of a labor of fear. Collaborate. Get feedback. There will always be haters, but there will always be supporters and fans and investors too! * “Don’t try to avoid making mistakes because they are inevitable. Instead, try reframing the way you respond to mistakes because lessons learned can earn billions.”
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #entrepreneur, #businessowner, #businessplan, #brandstrategy, #entrepreneurial, #millionairemindset #morningroutines #successtips
How to Name Your Business My GIFT to YOU: The Answer Key for Passing The Blink Test! https://howtocomeoutofnowhere.com/tbt1/ How Do I Name My Business? As a professional namer for over 20 years, this is the #1 question I hear. In today’s episode, I want to give you the answer that generates millions. Listen now! Top Tips: * “Your business has the ability to reach out to more people and connect with them on a personal level than any one person with a dynamite idea or stellar product ever could. These are the far-reaching positive ripples of this branding power.” * When you create your brand’s core values, so they are clearly defined this acts as a filter for name creations. * The business’s name connects people with the brand promise to fulfill a deep wish, and this creates a very personal connection between your business and your brand community. * ”As an entrepreneur, you’re the one who creates the first ripple. You decide what emotion goes into the sea of consumers. You’re the initiating energy, the source.” * A community is formed through a shared enthusiasm for values and ethics. A community is the result you are after when you name a brand. Because Brand Loyalty is your business plan.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketing #marketingtips #buildyourbusiness #entrepreneur #businessowner #businessplan #brandstrategy #startupadvice #naming
What’s Your Millionaire Morning Routine? With Canon Wing Know Your Entrepreneurial Type - Take the QUIZ Now! https://bit.ly/3qcemiJ The secret for creating YOUR perfect millionaire morning routine will be revealed once you know your own personal entrepreneurial type! Listen to today’s episode, and take the QUIZ, now! Top Tips: * Take the Quiz! Think of it as the secret formula for creating a morning routine that is your own premium blend of entrepreneur-grade rocket fuel. [LINK ABOVE] * The truth is that there is no “correct” or “perfect” morning routine that is guaranteed to be effective for every type of person. You are here to get YOUR Millionaire Morning Routine! Listen now! * Knowing what time of the day YOU are the most productive and creative is the key to YOUR entrepreneurial success… * Whether you discover your entrepreneurial type to be the promoter, controller, supporter, or analyzer, there are 2 key points to consider when choosing your perfect time to rise...Learn more now! * Different types of entrepreneurs are inspired in many different ways—whatever that special practice may be— It deserves a place of high honor in your Millionaire Morning Routine.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #millionairemindset, #millionairetips, #entrepreneur, #businessowner, #morningroutine, #morningroutines, #personalityquiz, #takethequiz
How to Name a Brand My GIFT to YOU: The Answer Key to The Blink Test! https://howtocomeoutofnowhere.com/tbt1/ “How do I name my brand?” As a professional namer, this is probably the #1 question people ask me. Let me take it a step further, and give you some REAL insider insight on how to name your brand for long-term success. Listen to the episode now! Top Tips: * Once a brand owns a word, it’s almost impossible for a competitor to take that word away from the brand. Once a brand owns a category, it's almost impossible to beat the brand. * You may think there is no one-size-fits-all way to name a brand, but there are in fact some foundational truths to how to name a brand in a way that gets them stuck on you...Watch now! * If you’re not the first in your category, you don’t have to pave the way and roll the first stone up the mountain, but anyone can create a new category for themselves! Learn more now! * “The best brand marketing is when the buyer doesn’t feel cajoled, convinced, or coaxed into buying something.” * Brands that name their category, inspire their consumers to see this “name” in their own minds every time they think of needing the product.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #brandingtips #businessplan #brandstrategy #brandnaming #scotchtape #kleenex #google #qtip #mercedes #fedex #volvo #iphone #cocacola
How to Work From Home with Canon Wing Psst..here’s your EXCLUSIVE BRANDING CHECKLIST https://canonwing.com/branding-checklist/ Are you one of the millions of people who realized a dream when you began working from home—And then quickly discovered a whole new set of challenges? Staying focused, staying productive, keeping your energy levels high, when your favorite napping spot is just right across the room... Don’t miss out on these insider tips for uncovering and enjoying EVERY BENEFIT a work-from-home lifestyle has to offer. Listen to the episode now! Top Tips: * Divergent and convergent thinking is what combines, repels, attracts, and ultimately transforms into creative thinking...Learn more now! * If you know how to stay productive working in a relaxing atmosphere, that’s great. But if you find your productivity is low, find a spot in your house to call your own. * Without a routine, the mind will bargain with you for more unfocused time, or more egocentric time, rather than time being of service. * Even if you live in your dream house, you can’t spend 365 days a year within its walls. If you want to boost your productivity, you should spend some time out of your home and especially in the sun. * When you spend most of the time in one place, it may make you feel stuck, and it may hold you back from progressing in work. Change up your environment every now and then to get unstuck.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #entrepreneur #businessowner #businessplan #brandstrategy #startupadvice #workfromhome #WFH #workfromhometips #successtips #successhabits
Need A New Job? Brand Your Expertise My GIFT to YOU: Get The Answer Key Here! https://howtocomeoutofnowhere.com/tbt1/
Are you ready to love what you do and love how you do it? Say YES to your greater future now, and join me for today’s reinvigorating episode to learn 4 powerful ways to reinvent yourself! Listen now! Top Tips: * “Create a something-special worth having that gives every purchaser the ability to contribute to the world in a way that’s worth talking about with their friends and family.”
* Design the user experience of your brand to be fun, with an intuitive way of navigating their own path to success.
* “Build your brand to show up consistently for your audience with generosity and service in your heart.”
* I’m going to give you an exclusive link for a resource that will jumpstart your journey toward becoming an Inspiration to Millions. Let’s get to it: Reinventing yourself in four “how you like me now” moves...Listen now!
* Are you ready to love what you do and love how you do it? Say YES to your greater future now...Listen to today’s episode!
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #brandingtips #marketingtips #businessowner #businessplan #brandstrategy #startupadvice #contentstrategy #justdoit #nike #bestbuy #allstate #brandyourself
How Positive Impact Brands Can Change the World Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/
In 2021, the demand for great brands is only going Up! Up! Up! So what does it mean to be a ‘great brand’ in 2021? The answer actually makes perfect sense! All you have to do is change the world...Listen now! Top Tips: * Because of the cultural shifts brought on by the internet, the expectations from brands have changed more in the past 10 years, than it has in the past 10,000 years.
* The title of this episode is How Positive Impact Brands Can Change the World, and the answer is always at its essence: One life at a time. There are no small positive impacts. A positive impact is always a big deal.
* The human desire to express ourselves through symbolism, through branding, is deeply ingrained within our very natures, and it has been for as long as human beings have been capable of communicating.
* When your brand Communicates Shared Values, you unite a community of people who are passionate and enthusiastic about making the world a better place, through the expression of your brand.
* As promised, don’t miss out on the exclusive link I’ve included in the descriptions for you to gain access to The Answer Key for Passing the Blink Test! I want you to use it to Come Out Nowhere and start making people’s lives better.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #businessowner #businessplan #brandstrategy #startupadvice #positiveimpact #mablebamboo #toms #eatsnowdays #gravitypayments #danprice #humanco
How Much Should I Pay For a Logo? My GIFT to YOU: The 10 Landmarks of Branding! https://howtocomeoutofnowhere.com/tbt1/
Confused about how to budget the necessary creative services your brand needs? Should you pay hourly versus a value-based rate? Is there a better way to determine what is fair to you and fair to the creator? YES...Don’t miss today’s episode to learn more! Top Tips: * Your investment in design work is an investment to improve some part of your business. This is what we mean by pricing the impact and not the labor.
* We’re 50x more likely to buy from word-of-mouth advertisements...Are you starting to see why you budget creative work for the impact, the value, and not the labor it takes to get something done?
* Investing in a professional to create your Branding Landmarks allows you to focus on creating products and services that create new revenue streams as well as new ways to connect and serve your community, and that’s what it’s all about.
* We are the collective energy of the people we surround ourselves with; surround yourselves with talented people, whose personal ambitions are to deliver the best quality work to you; those people’s personal goals are perfectly aligned with yours.
* “A truly impactful logo is worth billions, it's a piece of the brand that creates recognition, trust, and impact.”
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #entrepreneurtips #businessowner #businessplan #brandstrategy #startupadvice #brandlogo #logodesign #nike #justdoit #billgates #instituteforthepsychologyofeating
Why a Brand Either Succeeds or Fails Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/
There is ONE key factor that creates a successful brand, and ONE key factor that leads to a brand’s ultimate demise...Don’t miss out on today’s FAQ edition of Inspiration to Millions, because this is what EVERY entrepreneur needs to know...Listen now! Top Tips: * “Authenticity is a phenomenon, and in the world of branding it can be a revolutionary act that makes true believers out of your ideal audience.”
* Today’s consumers have the ability to peer right into the heart of your brand, deep into its operation. If there is any scrutiny to be found, it will always eventually be found.
* “When a brand stops keeping its promise when it fails to fulfill the purpose of making people’s lives better, then that brand begins to die.”
* It’s never too early to start listening to your community. Start getting to know them best now, because in the long run, the brand that listens best is the brand that wins brand loyalty.
* “What can mainly account for the failure of most if not all brands is a failure to listen.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #branding, #brandingtips, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #brandstrategy, #socialresponsibility, #brandloyalty, #MrRogers, #tomhanks, #weightwatchers
How to Align Your Brand with 2021 [Case Study: Olympics] My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ ATTN: There’s been a SEISMIC shift in how business is done! It’s up to YOU to pivot your branding message to meet the needs of this new world. Want to know what those needs are? The Olympics brand for 2021 is setting the perfect example...Listen now! Top Tips: * What people need from the brands they love has changed, and it’s up to the entrepreneurs of the world to listen carefully and answer the call. Listen now! * Let’s take a closer look at some of the hallmark aspects of the Olympics brand, and consider the ways we can use this stellar example to help our brands Come Out of Nowhere in 2021. * When creating a new brand or remessaging your existing brand to Come Out of Nowhere in 2021, think of how you can deliver a familiar feeling of connection to humanity, while still acknowledging that things are different now. * “Brands that try to carry on as if 2020 didn’t change anything are going to miss out on a golden opportunity to help their customers feel less alone in their experience.” * The brand that knows them best will be the brand that wins their loyalty in 2021, and no matter what business you are in, brand loyalty is your business plan.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #entrepreneur, #businessowner, #businessplan, #olympics, #Olympics2021, #NBC, #Visa, #startupadvice
Why the World Needs Disruptor Brands in 2021 with Canon Wing My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Want the secret strategies behind the disruptor brands who are poised to Come Out of Nowhere in 2021? Join Inspiration to Millions founder and CEO, Canon Wing as she reveals the TOP 3 Ways Disruptor Brands are Dominating the Marketplace in 2021. Don’t miss out! Listen to the episode NOW! Top Tips: * I am going to give you the TOP 3 Ways Disruptors Brands Are Dominating the Marketplace in 2021, and we are going to look closely at three brands that are just KILLING it. * Klarna, this unicorn disruptor brand, now worth over $2B is forcing other banks to reconsider the way they interact with the world. Here’s why...Watch the episode NOW * Providing more people with more of what they love creates a close emotional bond that makes people feel happy, proud, excited, and more capable of living in a greater future. * Now that the world is slowly beginning to open back up, people are responding joyfully to brands that create more options for them to enjoy their time, enjoy their families, and enjoy their lives. * “In branding, you need to be familiar but different. Familiar is what draws people in and makes them feel at home, and the difference is what sparks their enthusiasm.”
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #brandingtips #marketingtips #brandyourbusiness #entrepreneurlife #businessowner #businessplan #brandstrategy #startupadvice #newbrand #Klarna #workfromhome What is a disruptor brand? Are disruptor brands good or bad? How to create a disruptor brand? How to start a new brand How to start a new brand in 2021
Why FUN Brands Have an Advantage in 2021 with Canon Wing My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ There’s a new MEGATREND in branding, and the brands who get it right—RIGHT NOW, will be the brands who Come Out of Nowhere in 2021! Listen to the episode to learn more NOW! Top Tips: * The brands that inspire a lighthearted sense of play in their brand communities, will be the brands that resonate with the world like never before. * Full immersion is something that is surprisingly hard to come across in today’s digital market. Learn more now! * “Laughter is POWERFUL medicine, and your brand has the opportunity to be a healing balm as the world recovers together.” * When a brand creates a community using the energy of fun, something magical happens. We become playful, we gain access to that kid inside us who is more accepting than rejecting. * Your brand can be that kindred spirit, that friendship that just clicks immediately. And here’s the secret to creating that instant camaraderie through the expression of your brand...Listen to the episode NOW!
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com
How to Activate Brand Awareness in 2021 with Canon Wing [Case Study: Skims] My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Top Tips: * Okay so let’s cut to the chase you WANT high brand awareness because it builds trust, it creates value, and it solidifies brand loyalty. Watch the episode now! * Business as we know it is once again changing. And what people want from the brands they love and choose to welcome into their lives—is definitely changing. * “We are far more likely to exercise acceptance with the brands who make us feel truly and unconditionally accepted.” * Because of the internet, even the smallest business has extraordinary reach from one end of the globe to another— so give your brand a strong voice that will resonate and align with the values and ethics of your ideal audience. * Even if your brand hasn’t launched yet, it’s never too early to start seeking out your ideal individuals and interacting with them online.
Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner #brandstrategy, #skims #kimkardashian, #brandawareness, #startupadvice What is Brand Awareness How to get more brand awareness How to get more brand awareness in 2021 Are Skims good shapewear? Skims shapewear reviews How to be a popular brand How to be a popular brand in 2021
As promised, here’s the surefire tool to help you stay consistently on brand. https://canonwing.com/branding-checklist/ How To Apologize, As a Brand with Canon Wing There’s a right and a wrong way for brands to say sorry when they make a mistake. Pepsi did it wrong, but KFC and several other brands got it exactly right. When you know how to say “I’m Sorry” correctly, you can make your brand come out stronger, win hearts, and actually increase your customer base even after a PR nightmare. Check out how! Top Tips * Everyone makes mistakes, including brands both big and small. The important thing is for brands to know how to apologize and how not to apologize. Go for the sincere, unconditional apology and avoid the deflection of the half-apology. Your community can tell the difference. * When Pepsi made a tone-deaf ad about public protests with Kendall Jenner, they tendered a half-apology that did not take responsibility. They seemed to tell people that it wasn’t really their fault that people found the ad offensive. * KFC nailed their public apology when they owned up to their mistake and used some gentle humor to say sorry in an authentic and charming manner. * When brands say sorry without making excuses or deflecting blame, this comes across as a genuine and authentic apology, one that customers appreciate. * Brands should admit to their mistakes right away, ask for feedback from their customers and apologize with their actions. This makes for an effective brand apology that fosters an emotional connection with customers.
Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer #learntosaysorry #brandstory #brandengagement #authenticbranding #pepsiad #kfc #brandstrength #brandintegrity #kendalljenner #marketingfail #authenticity #businessethics #businesssuccess
What is a Brand Culture? Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/
Why is a brand culture so important? Because your brand culture will ultimately define how the entire world feels about your brand. Are those stakes high enough for you? Listen to the episode now! Top Tips: * “A healthy brand culture means your brand’s promise of a greater future is being kept for your employees with the same consistency as you want for your customers.”
* Yesterday’s consumers wanted to see your product in action.
* Today’s consumers want to see your brand in action
* “Your brand’s purpose is to make people’s lives better, so start with the lives of your employees and it will catch like wildfire to your customers.”
* Many business owners make the mistake of telling their team what they want customers to think and feel about the brand, and believe they are paying their employees to project that impression whether it’s true or not…You can do better! Listen now...
* “How can your employees successfully telegraph to your customers what makes your brand so outstanding from the rest, if they aren’t experiencing it firsthand themselves?” Learn more now!
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #branding, #brandingtips, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #brandstrategy, #socialresponsibility, #brandloyalty, #MrRogers, #tomhanks, #weightwatchers
How Authority Builds Trust in a New Brand with Canon Wing
GIFT: Here’s How to Pass The Blink Test
https://howtocomeoutofnowhere.com/tbt1/
The number one way Big Brands got their meteoric RISE! Get the Answer Key From this Fortune 100 insider.
You don’t need to be a celebrity or have a massive online following to start building your brand’s reputation as an authority in your industry. Here’s the top four strategies for building authority so your new brand can Come Out of Nowhere. Watch here!
Top Tips:
✅ As cautious as today’s ultra-discerning digital consumers can be, when presented with the powerful emotional trigger of Authority, will easily begin to trust a brand. Learn more now!
✅ People are beginning to favor brands that choose one thing, and then strive to do that one thing better than anyone else.
✅ “Naming your brand’s higher purpose, the heart and the humanity behind what your brand has to offer the world, is an incredibly powerful use of authority because it makes your brand an expert in making the world a better place.”
✅ Be able to express in one snappy sentence exactly who your business is and what value it provides...
✅ The purpose of using authority in branding is to establish trust, and never to position your brand above your Ideal audience. Always use authority from a caring and helpful standpoint, and as an opportunity to start a conversation.
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
#CanonWingTheNamer, #relationshipmarketing, #emotionalbranding ,#brandloyalty, #wordofmouth, #Inspirationtomillions, #Howtocomeoutofnowhere, #marketing, #branding, #Businessowner, #Brandstrategy, #brandstrategy2021, #businessplan, #entrepreneur, #brandingtips, #marketingtips, #brandingtips2021, #marketingtips2021
What’s the Biggest Challenge a New Brand Faces? There is ONE obstacle every new brand faces that stands out above all the rest. Find out what it is and how to overcome it on today’s insider episode of Inspiration to Millions! Here’s Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/
Top Tips: * Every brand is born with the same purpose: To help create a greater future.
* “I’d say How to Come Out of Nowhere is definitely the most challenging obstacle a new brand faces, and as far as the best way to overcome it…” Learn More now!
* If we know, love, and trust the person who recommends a brand to us, we’re 50X more likely to buy from that brand.
* Sharing your brand with another person through word-of-mouth advertising should make your customer feel like they are participating in making someone else’s life better.
* [BONUS] Learn the top four most common obstacles to buy, and learn how your brand can overcome them all. Listen now!
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. Hello@InspirationToMillions.com www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #popularbrand, #famousbrand, #emotionalbranding, #brandstrategy, #community, #brandcommunity, #socialresponsibility
How to Create a GREAT Brand Tagline and Logo with Canon Wing
Here’s Your ANSWER KEY for PASSING THE BLINK TEST
https://howtocomeoutofnowhere.com/tbt1/
Description:
Having the right tagline and logo for your brand is a BIG DEAL. Here are the most critical branding Do’s and Don'ts when creating a tagline and logo that is pure gold. Listen Now!
Top Tips:
✅ Statistics show that 8 out of 10 people will read a name and a tagline before they decide to delete or dive in...Learn more now!
✅ “All the greatest taglines throughout the history of branding are an invitation to a Greater Future.”
✅ Your tagline is the invitation to The Greater Future your brand has to offer. It sets the tone; the emotional atmosphere of a brand.
✅ A tagline should make your ideal individuals IMMEDIATELY think: “Finally! I found my tribe!”
✅ “If your brand starts to feel repetitive to you, then you are doing it right.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
#CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #popularbrand, #famousbrand, #emotionalbranding, #brandstrategy, #community, #brandcommunity, #socialresponsibility, #enthusiasm, #brandloyalty
What Are The First Things I Need to Build a Brand? With Canon Wing
Here’s Your ANSWER KEY for PASSING THE BLINK TEST
https://howtocomeoutofnowhere.com/tbt1/
What are the FIRST 3 THINGS you need to do when building a brand? Get your jumpstart now, with today’s exclusive FAQ episode with CEO of Inspiration to Millions, Canon Wing. Listen Now!
Top Tips:
✅ All of your income will be from listening, and it’s never too early to start getting to know your ideal individuals better than your competitors.
✅ Treating every single opportunity you can get to listen to your ideal individuals as anything less than pure gold, is an opportunity missed to expand your brand’s community.
✅ “For any brand, there is gold in listening. Start listening now, and never ever stop.”
✅ People often won’t remember exactly what they see, or what they read, but they will remember how a brand makes them feel.
✅ “You want your brand’s name to open a wide and welcome door that feels like coming home.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
Why Do I Need a Brand? With Canon Wing
Here’s Your ANSWER KEY for PASSING THE BLINK TEST
https://howtocomeoutofnowhere.com/tbt1/
“Why do I need a brand?” You have a brand, even if you think you don’t. On today’s episode find out exactly what you have to gain from building a brand, and what you’re likely losing out on by not taking control of the narrative. Listen now!
Top Tips:
✅ “Your brand gives you the opportunity to connect with millions of people on a more intimate level than any one person, product, or service is capable of doing alone.”
✅ In this fast-paced digital marketplace where information is constantly flooding our senses, we’ve needed to all become professional deleters just to get through the day.
✅ “When we recognize ourselves in the brands we love, the act of buying from that brand becomes a form of self-expression.”
✅ If your definition of being successful means creating a vibrant community of loyal and engaged customers who can’t wait to tell their friends about you, then your definition of success is Brand Loyalty.
✅ “A great brand has a consistency in character that builds trust, and that trust builds love.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
Why Fear Tactics Are Damaging Your Brand, and How to Fix It with Canon Wing
Here’s Your ANSWER KEY for PASSING THE BLINK TEST
https://howtocomeoutofnowhere.com/tbt1/
Fear is one of the most powerful emotional triggers in branding, and most brands are either using wrong or not using at all. But if you get it right, your brand is in for a major growth spurt, and I’m going to show you how to use it best, right now.
Top Tips:
✅ Fear tactics absolutely can damage your brand! But when you know the secrets to using it effectively, it can also be a major opportunity to grow your brand...learn more now!
✅ Why should we use the emotional trigger of fear at all? Why play with fire? Because when you do it right, IT TOTALLY WORKS!
✅ People aren’t seeing fear-based marketing being used very much at all right now, and that could be a beautiful thing for the brands who know how to use it subtly and responsibly.
✅ “Whatever problem your brand is promising to help them solve, bring awareness to it through the perspective of someone who understands EXACTLY where they are coming from…”
✅ You never want to position your brand to look down its nose at your Ideal Individuals. You always want to be right by their side through thick and thin, guiding them out of their predicament with the help of your brand.
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
Brand Strategy—Using Competition to Convert Like Crazy! With Canon Wing
Here’s Your ANSWER KEY for PASSING THE BLINK TEST
https://howtocomeoutofnowhere.com/tbt1/
Want access to loads of free content that is not only 100% on-brand, but also sparks tons of user engagement? Watch this episode to gain an all-access pass to the greatest content your brand may ever need!
Top Tips:
✅ Learn how you can use Ben and Jerry’s example to compel your customers to generate content that is 100% on-brand by inspiring the very emotion that compels your audience to buy from your brand in the first place...Listen now!
✅ The decision to buy is always emotional and the people who need your brand the most will be the people who need the feeling your brand inspires the most.
✅ Ask your brand community to show off their creative side, and whether it’s through drawing, painting, dancing, sculpting, cooking, gardening, quilting, constructing...the results will be pure gold.
✅ When invoking the powerful emotional trigger of competition to grow your following, it’s important not to also invoke the WAY too prevalent emotion of compare and despair that many people experience on social media platforms...Learn More NOW!
✅ It’s only all in good fun if everyone is having fun. We are emotionally motivated by winning, but it doesn’t serve anyone to use your brand competitions to create losers. So be sure to spread the love around!
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
How to Create a Great Brand Name in 2021
As promised, here’s How to Pass the Blink Test
https://howtocomeoutofnowhere.com/tbt1/
The number one way Big Brands got their meteoric RISE! Get the Answer Key From this Fortune 100 insider. ☝️
Are you excited to find the PERFECT name for your brand? For this very special episode, Canon is revealing her million dollar secrets for how to name your brand with the savvy of a Fortune 100 company using four vital tips you won’t find anywhere else.
You don’t want to miss this, so listen now!
Top Tips:
✅ “You want your brand’s name to open a wide and welcome door that feels like coming home, and is an incantation that calls into being the greater future promised by your brand.”
✅ When your brand name gets them dreaming about the greater future that awaits them once they join your brand community, you make buying from your brand the easiest decision they could possibly make...Learn more now!
✅ “When someone makes the choice to buy from your brand, it’s because they felt emotionally compelled not by your products or services, but by your brand’s promise to help make their lives better.”
✅ Naming the emotion you want your brand to infuse into your brand culture and community, and then delivering that emotional experience with consistency is going to become increasingly relevant to the world as we move into 2021.
✅ “Find a higher purpose for your brand that is aligned with your Ideal Individuals’ values and ethics, and use that higher purpose to guide you in developing every aspect of your brand.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
How to Use Instant Gratification to Build Your Brand with Canon Wing
Here’s Your ANSWER KEY for PASSING THE BLINK TEST
https://howtocomeoutofnowhere.com/tbt1/
Instant gratification brings us pleasure, and when that pleasure is being triggered by making a purchase from your brand, then you are in an amazing position to create brand loyalty. Remember, no matter what business you are in, Brand Loyalty is your business plan. Listen Now!
Top Tips:
✅ “We as consumers now see between 5,000 to 10,000 brand messages a day, and to help us wade through this wave of information, we’ve become professional deleters.”
✅ Research shows that the average person automatically deletes from memory, around 99% of ads we see every day.
✅ “When it comes to naming your brand, I always tell my clients to name the ONE emotion they most want to inspire in their Ideal Individual first, BEFORE they name their brand…” Learn More Now!
✅ A recent study found that 87% of consumers measure ALL brands against just a handful of top brands, such as Amazon, Apple, or Starbucks.
✅ “When your brand’s promise is to make the world a better place, that promise is kept the moment their order is placed...And you’ve just made the buy itself an instant win.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
Secrets For Branding Like a Kardashian
My Gift For You
Top Tips to Connect With Your Audience in 2021 [DOWNLOAD]
https://canonwing.com/2021tips/
Is it even possible to discuss a brand strategy for going viral without mentioning Kim Kardashian? She’s only the singular MOST successful trendsetter on the internet. Want to know why? Watch today’s episode to hear 3 secrets for activating trendsetting, so you can brand like a Kardashian!
Top Tips:
✅ Accessing the amazing emotional trigger of trendsetting for your brand isn’t about going viral, or at least it doesn’t NEED to be. Not at all...LEARN MORE NOW
✅ “Favoring viral reach over what is relevant to the community that you already have, puts your brand’s relationships with that community in jeopardy.”
✅ Authenticity is never off-trend, and it never goes out of style. What your brand represents, what your brand stands for, and what your brand will never stand for; your brand’s values and ethics— Live into them all with your whole heart.
✅ Every dollar that your brand makes will be from deep listening.
✅ “You can make your brand wildly successful, beloved, and immensely popular by focusing on the people who need your brand most. Because when it comes to your brand going viral, well—that’s up to them.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
My Gift for You
https://howtocomeoutofnowhere.com/tbt1/
The number one way Big Brands got their meteoric RISE! Get the Answer Key From this Fortune 100 insider. ☝️
Top Tips
✅ It is estimated that our memories will now automatically delete close to 99% of the ads we see every day, so your brand’s name, tagline, and logo better connect and fast!
✅ “As tempting as it may be to choose a tagline that is clever or slightly vague, in the world of digital marketing clarity outperforms clever every single time…” Learn more now!
✅ In relationships, consistency builds trust, and your brand’s tagline can lay the tracks for the beginning of a beautiful relationship by inspiring an emotion that your ideal individuals can learn to expect from your brand time and time again.
✅ “Valuing Every Vulnerability means your tagline sees into the real self, not the “photoshop” self, the real beating-heart truth beneath the surface of your Ideal Individual…”
✅ Make your tagline an invitation to a greater future, and the purchase becomes the easiest and the best decision your ideal individuals could possibly make.
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
‼️For further information on writing a great tagline, here’s the link to the masterclass mentioned in today’s episode: https://youtu.be/49e88aq7MX0
How to Grow Your Brand Community in 2021 with Canon Wing
Psst..here’s your EXCLUSIVE BRANDING CHECKLIST
https://canonwing.com/branding-checklist/
The digital market is intimate and the decision to buy is emotional. If we are going to associate ourselves with your brand, we want to feel proud of ourselves for making such a great choice. Here’s the fastest way to bring us on board in 2021! Watch here...
Top Tips:
✅ “A brand community is a group of people who love how your brand makes them feel SO much that they can’t wait to tell other people about you…”
✅ Word of mouth advertising is 50X more effective than any sales pitch, advertisement, promotion, or marketing strategy in existence.
✅ “The desire to belong is already there, and what your brand must do is throw the kind of party that will make your Ideal Individuals feel at home.”
✅ In today’s fast-paced digital marketplace, people are looking more closely at brands than ever before. The internet brings us SO MANY OPTIONS, that we no longer have to make product-based decisions anymore...Watch now!
✅ “Creating enthusiasm is a branding superpower for building communities, and I’d go so far as to say that it isn’t possible to build a brand community without it.” Learn more now!
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
IMPORTANT: Recent Forbes study reveals ONLY 15% of personal brands are correct about how they are being perceived in the marketplace. We can do better! Here’s the key to building a strong personal brand that will resonate with clarity and connect with your audience in 2021. Listen now!
✅ EVERYONE has a personal brand, even if they think they don’t because a personal brand is simply how other people feel about you, based on what they know about you.
✅ “People don’t care who you are or what you know until they know that you care about who they are, and what they need.”
✅ Gain and begin applying The Four Corners for Building a Personal Brand today!
✅ Building a Personal Brand is actually an act of service. It’s a calling to live deliberately and intentionally so that others may safely come to rely on you...
✅ “Be clear about what your brand does for others, and be able to state in one sweet sentence, the value your business is contributing to other people’s lives.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
There are two strategies that brands use: fierce contention with the competition and to try and undercut them. The other strategy is customer-centric and focuses on creating a better product and offering users a more positive experience. And then -- there’s a third strategy that raises the game for everyone. That’s the strategy that transforms your brand into one that attracts love, loyalty, and longing. Listen to this episode of Inspiration to Millions to find out what it is!
Top Tips
✅ Marketing and branding strategies use a lot of war-inspired nomenclatures, but brands don’t need to go to war with the competition.
✅ Using a customer-centric branding strategy not only helps grow a brand but helps it stay at the top.
✅ Case studies such as Apple vs Google demonstrate how fierce competition and the desire to annihilate one’s rivals can sometimes backfire.
✅ JetBlue Airline demonstrated how it is possible for brands to concentrate on a better airline experience to become successful and carve out a significant market share.
✅ The three-level branding strategy involves getting out of the competition centric mindset, developing a customer-oriented mindset, and truly uplifting the whole game.
Canon Wing has helped numerous brands come out of nowhere and can help you do the same. In this episode, she shares her three-pronged branding strategy to creating truly memorable and lasting brands. She explains why brands need to be more customer-centric and less focused on the competition, and then she hits the nail right in the head by showing us a third-level approach that raises the game for everyone. Don’t miss this positive branding strategy that can turn your brand into an Inspiration to Millions.
Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
If you have an idea that will make people’s lives better, then we need you NOW! Today we do a case study on Barbie to uncover the hidden truth behind what drives an entrepreneur forward and gain a powerful tool for delivering your innovation to the people who need your brand the most...Listen now!
Top Tips:
✅ “If you are an entrepreneur with an idea for a product or service that could make people's lives better, you have no business keeping it to yourself.”
✅ What sets an entrepreneur apart from anyone else is that we’ve discovered a common need within humanity, a missing piece of the puzzle, a gap in the tapestry of life that you KNOW in our gut you could mend and make whole.
✅ There’s an edge of rebellion to an entrepreneur...We’re a little punk rock. We break away from the trodden paths, and we go rogue into unknown territory, and not everyone has the heart for it. And it certainly isn’t easy. So why do we do it? Watch now!
✅ “The urgency an entrepreneur feels that emboldens them to face such uncertainty just might be the collective voice of the millions of people who need the entrepreneur to keep going.”
✅ Obstacles are always part of the hero’s journey. I bet you’ve noticed as much! Naysayers are a particularly common obstacle in the hero’s journey as an entrepreneur, and even we ourselves can become the most formidable naysayer in our own story.
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
Did you realize that in today’s digital marketplace, 87% of consumers are comparing ALL brands against just a handful of top brands, such as Apple, Amazon, and Starbucks? So what are these apparent “model” brands doing better than everyone else, to be held in such high regard? For the answer, we turned to marketing and branding expert, Canon Wing, who has been helping brands earn billions for the past 2 decades. Here’s what she said:
“Today’s leading, rocket fuel-powered names in branding don’t seek to outsell, they seek to outcare.”
Outselling your competitors is no longer the name of the game! The new big win goes to the brand the outcares! In this episode, Canon seeks to step-up your brand’s outcare game through implementing The C.A.R.E. Effect! Join her for this in-depth look into how the market has shifted from selling more to caring more, and begin using The C.A.R.E. Effect to unlock word-of-mouth advertising, proven to be 50X more effective than any other form of marketing. Watch this episode and start using The C.A.R.E Effect now!
Top Tips
✅ “Stop looking so closely at your numbers! Outselling your competitors is no longer the name of the game. The new big win goes to the brand the outcares!”
✅ Brands aren’t just being held up against their direct competitors anymore. A recent study found that 87% of consumers are comparing ALL brands to the very best brands in the world.
✅ Use The CARE Effect to help your brand Come Out of Nowhere, straight into a select circle of brands that are considered an Inspiration to Millions
✅ “For your brand to connect with today’s consumers, in today’s marketplace, your brand must provide not only compassion for who they are today but also the inspiration for who they want to become tomorrow.”
✅ Name the emotion your ideal brand community needs from your brand and then curate your brand’s voice around inspiring that emotion.
How Brands Connect with Customers in 2021 with Canon Wing
In today’s episode, we’re conducting a revealing Instagram case study and taking an in-depth look at a shocking change this connective superbrand is implementing to their wildly popular platform that is a branding bullseye for securing brand loyalty. If you’d like your brand to become an Inspiration to Millions, take a lesson from Instagram and start doing this ONE very important thing now!
✅ The dramatic change to the site is a decision made by Instagram as a result of radically listening to the overwhelming majority of their platform users: Everyone who isn’t Insta-famous. Listen now to learn more!
✅ If your brand is merely skimming the surface for the keywords in what your ideal customers are saying, you’re missing the heart, the deeper truth, the gold that lies in what they’re really trying to tell you.
✅ When you want to grow closer to your ideal brand community, forget everything you think you know about who they are, what they want from your brand, how they feel about your brand... and ask them (again and again and again).
✅ When responding to the information provided by your customers (regardless of what you expected, wanted, hoped for, or even agree with), “Yes, and…” will keep the relationship alive. “Yes, and…” will keep the conversation going. Learn more now!
✅ “Magical things happen when a brand makes their community feel heard. People feel cared for, they feel important, they feel their connection to the brand grow stronger... And they even begin to fall in love!”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away - Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
The Secret Behind Apple Marketing Strategy with Canon Wing
My Gift to You
Download Your Free Branding Checklist Here: https://canonwing.com/branding-checklist/
Oh, and here’s how to pass The Blink Test: https://howtocomeoutofnowhere.com/tbt1/
The number one way Big Brands got their meteoric RISE! Get the Answer Key From this Fortune 100 insider. ☝️
What?!? The secret behind Apple’s brand loyalty is something we can all start doing for our brands RIGHT NOW? What are you waiting for? Join me for this compelling case study and gain a huge shift in perspective that can help catapult your brand into an Inspiration to Millions. Listen now!
Top Tips
✅ Learn The Four Secrets for Securing Brand Loyalty like Apple, so your brand can Come Out of Nowhere and take its rightful place amongst the rockstar brands of our era who’ve become an Inspiration to Millions. Watch now!
✅ Brand Loyalty is the key to generating the #1 most effective form of marketing known to mankind: Word-of-mouth advertising.
✅ “Your brand culture is going to follow your emotional example. It won't be your words, but your attitudes and energy…”
✅ No matter what business you are in, Brand Loyalty is your business plan, and every pretty penny your company earns is directly correlated with how well your brand listens. Learn more now!
✅ “The big win in marketing doesn’t happen when you sell something, it happens when your customers are so happy with your brand that they start telling their friends about you.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
Brand Viral Like Google with Canon Wing
Are you ready to distill Google’s success into one actionable four-step formula, and apply it to your brand right now? Here’s how to create a brand that inspires massive word-of-mouth advertising, with a message the whole world can get behind. Listen Now!
Top Tips
✅ If you have an innovative idea that will make people's lives better, then right now there are millions of people who need your brand. Case Study: Google can take your vision to the next level. Watch now!
✅ Time, Money, and Energy are the top three limiting beliefs that people face when deciding whether or not to join your brand. I call them the obstacles to buy...learn to overcome them in this episode.
✅ “Many brands shirk away from the social responsibility of taking a powerful stance out of fear that they may limit their reach in certain demographics. Don’t choose inaction out of fear when your brand could be dynamically rooted in love.”
✅ Brands with clearly defined values and ethics have stronger character, and it gives us something to trust about your brand. Something consistent that we can identify with personally. Google has an internal motto for their culture to abide by, and it’s simply this, “Don’t be evil, just do the right thing.”
✅ “Your brand is essentially creating a community of people who at one time had a similar emotional need that was not being met, but who are now living into a greater future because they said “Yes” to your brand.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
The Top Four Ways to Humanize Your Brand in 2021
“It’s not personal, it’s business…” Well, not anymore! If you want your brand to capture the attention of today’s ultra-discerning fast-paced digital consumers, you’re going to have to give them something very personal...Listen Now!
Top Tips
✅ Purchase decisions used to be product-driven, but now the decision to buy is about something a lot more intimate and vulnerable: Our humanity. Learn more now!
✅ When deciding on a purchase, your audience encounters several obstacles to buy. What are these obstacles to buy? Which one do your ideal individuals encounter most, and how can your brand support their journey? Find out now!
✅ “People don’t want brands to be perfect. Expecting perfection from a relationship is unrealistic. What people really want is authenticity, accountability, and consistency.”
✅ The truth about humanizing any brand is that YOU are the human behind your brand. It is your humanity, your heart, your love, your values, and your ethics, that will ultimately determine the way your brand is going to be perceived.
✅ “People helping people is the essence of humanity, and you have the power to give your customers the feeling that they are doing something good in this world every time they support your brand.”
Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.
Hello@InspirationToMillions.com
www.canonwing.com
Every entrepreneur wants to know how to make their brand Come Out of Nowhere, and avoid the common mistakes that take good ideas down dead-end roads. We asked an expert, why good brands fail, and everyone needs to hear this answer! Meet CEO and Founder of Inspiration to Millions, Canon Wing, who has helped brands earn billions over the past 2 decades by implementing her simple and effective branding techniques.
Any brand can fail, no matter how great the product or service. Even Nike came dangerously close to closing its doors just because they were missing one key ingredient for success: Listening.
“The brand that listens best, is the brand that knows them best. And the brand that knows them best, is the brand that wins.”- Canon Wing
Join Canon for this must-have insight into how to make your brand the best listener, and learn why every dollar your brand earns, will be directly impacted by how well your brand is listening.
Top Tips
✅ The key reason why good brands with great products can still fail is that their brand message doesn’t put their Ideal Individual's emotional needs first.
✅ “Good branding makes you look good. Great branding makes your Ideal Individuals feel good.”
✅ Learn from the mistakes of tops brands who launched good ideas in the wrong way.
✅ Your Ideal Individuals will be at a different point in their journey compared to you. Why else would they need your brand? So it’s really all about listening. The brand that listens best, is the brand that wins.
Do you need to conduct market research into your product or brand? Should you create focus groups or blind tests to determine how people will react, or is this a waste of resources for your company? Canon Wing answers these questions and more in this episode of Inspiration to Millions. Listen now to know exactly how to conduct market research to ensure reliable data, and find out about workable alternatives to expensive focus groups and blind tests. Sometimes your savviest move as an entrepreneur is knowing what will actually increase the reach of your product and what will not.
Top Tips
✅ The Coke vs. Pepsi case study shows us that market researchers don’t always get it right; that a blind test of a product can often produce disastrously inaccurate results.
✅ The iconic Aeron chair from Herman Miller was thought of as ugly in the beginning. Focus groups initially responded poorly to a product that has gone on to become one of the most iconic chairs of all time.
✅ When it comes to branding, familiarity is not necessarily a bad thing. In fact, letting customers get familiar with a product gives them a chance to actually fall in love with it.
✅ Sometimes, conducting market research prior to a product launch may be unnecessary and a waste of company resources.
✅ If you have a product such as a food item, a car, gadget, appliance, or a phone app, it makes sense to let users spend time with it. This will help accurately gauge their authentic reaction to the product.
As a namer and brand builder of great repute, Canon Wing has acquired valuable insight into how brands work. She can help you decide whether your brand/product needs pre-launch market research such as creating focus groups and conducting blind tests. Will this reveal valuable insight into your customers’ preferences or will it be a waste of precious resources? Listen to this episode of Inspiration to Millions to learn more about the pros and cons of market research from Canon Wing.
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Want your Brand to Come Out of Nowhere, and take its place next to big brands like Apple and Nike? Just ask Canon Wing, a marketing and branding expert who has been helping brands earn billions for over two decades. In this episode she reveals the secret to transforming a brand into an inspiration, and she delivers the formula in 5 simple steps! You don’t need a bottomless marketing budget for big ad-spends and long campaigns. You already have everything you need to begin transforming your brand message into an Inspiration to Millions right now!
What if you could send your brand sailing over the hurdles, to becoming one in a million? There is a secret formula that all high-profile entrepreneurs know for catapulting a brand straight into the hearts of your Ideal Individuals. As Canon will demonstrate, it’s all about inspiring your Ideal Individuals to step into their greater future and become the hero in their own life story. Yes, your brand can do all of that for every single person your brand encounters, including you!
Are you ready to answer the call? Join Canon in this success-propelling episode, and begin implementing her five-step process for becoming an Inspiration to Millions today!
Top Tips
✅ Information alone isn’t enough to win brand loyalty. Even the most perfect product can be overlooked when the brand message doesn’t inspire action.
✅ The healthiest brands are the ones that make a cultural impact over generations. The path to get there begins with keeping your brand promise to deliver a greater future to your brand community.
✅ “Inspiration is an emotion. Inspiration drives action. Inspire your Ideal Individuals to step into their greater future as a part of your brand story.”
✅ Transform your brand story from informational to inspirational in 5 simple steps.
✅ Use your brand story to take your Ideal Individual through their own Hero’s Journey with your brand.
How does a brand skyrocket from humble beginnings to becoming an Inspiration to Millions? This is a question often asked by clients to branding expert Canon Wing, who over the past two decades, has helped gross billions of dollars for brands worldwide, and the answer is not only eye-opening, but it’s surprisingly simple!
No, it isn’t about elaborate and expensive marketing strategies, big ad spends, and long campaigns. Countless high-profile brands with huge marketing budgets have lost millions in sales because they overlooked this one fundamental truth: A brand is only as good as it’s promise. Your brand's promise lives and dies by the integrity of your Values and Ethics. When your brand is successfully upholding its Values and Ethics, you create a consistency throughout your entire culture that your customers can trust. And when we begin to trust, we begin to love. Join Canon for this inspirational episode on how to drive your brand powerfully forward by impeccably upholding your brand’s Values and Ethics, so your brand can navigate around the most common pitfalls, Come Out of Nowhere, and become an Inspiration to Millions!
Top Tips
✅ What makes a brand Come Out of Nowhere is entirely dependent on what is REALLY driving that brand forward.
✅ Many top brands with massive marketing budgets have lost millions in sales because they overlooked one fundamental truth: A brand is only as good as its promise.
✅ When your brand is successfully upholding its Values and Ethics, you create a consistency throughout your entire culture that your customers can trust. And when we begin to trust, we begin to love.
✅ Use simple techniques to make sure that your brand’s Values and Ethics are the guiding light, the true north that drives your Brand Community toward a Greater Future.
What is the greater future your brand is offering? Helping brands answer this one all-important question is how Canon Wing, founder of Inspiration to Millions, has helped earn billions for brands you see and use everyday. Now she wants to help you answer this question for your brand too!
Brands that Come Out of Nowhere and take today’s digital market by storm, aren’t just selling products anymore. Today’s top-selling brand promises are so much bigger than just an exchange of money for goods and services. Advanced MRI technology has proven that the decision to buy is emotional, and you can win brand loyalty by promising your ideal individuals the one thing that we all yearn for most: A Greater Future.
Many great brands have learned this truth the hard way, after spending millions of dollars in ad spends. Don’t fall into the same trap! In this episode, Canon Wing reveals top secrets for how your brand can Come Out of Nowhere, by showing your Ideal Individuals that with the help of your brand, the best is yet to come!
Top Tips
✅ Selling a product has been replaced by promising a Greater Future. The brand that listens best, and connects with every customer by keeping their brand promise, is the brand that wins
✅ MRI studies have proven the decision to buy is always emotional. Your customer’s Why To Buy is not about what your product can do, it’s about how your brand makes them feel.
✅ Huge brands in every industry from TOMS to Pampers have gone from just existing to dominating their marketplace, just by shifting their brand promise from being about products, to being about people.
✅ You can begin to build your brand promise around a greater future for your entire brand community, by crafting the story of your brand around the answers to a few very important questions!
✅ “Branding is always a conversation, never a dictation. The brand that listens best, is the brand that wins.”