Digital & Dirt: Recent Episodes

Lamar Advertising

What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.

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In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences.

Podcast Breakdown

00:00–05:51 Introduction, Personal Insights & Role of Family
05:52–11:00 Career Journey & Passion for Healthcare
11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands
19:00–23:24 Adapting to Change & Building Trust
23:25–29:06 Simplifying Healthcare Communication & Innovation
29:07–32:08 Embracing Change in Media & Health Tech
32:09–End The Future of Health Tech & Empowering Teams

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In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style.

Podcast Breakdown

00:00 - 05:06 Introduction & Career Beginnings
05:00 - 11:08 Growth & Leadership at Lamar
11:08 - 20:26 Overcoming Challenges
20:26 - 29:13 Evolving with Technology
29:13 - 38:40 Culture & Integrity in Growth
38:40 - 50:30 Relationships & Communication
50:30 - 58:02 Reflections on the Future

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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.

Podcast Breakdown

00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background
01:32 – 04:31 SpongeBob art & Investment Strategy
04:32 – 08:40 Passion and Purpose in collecting
08:41 – 13:27 Building Hoops Nation & NBA recognition
13:28 – 18:47 Creator economy & Staying true to your niches
18:48 – 23:31 Patience, Consistency & Long-Term Vision
23:32 – 30:40 The Buster Agency & Brand Amplification
30:41 – 53:01 Social Trends, AI, & Personal brand legacy

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In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets.

Podcast Breakdown

00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership
06: 41 – 14:31 College legacy & Early career in sports marketing
14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community
20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid
26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design
33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling
41:18 – 47:48 Retail growth, Community marketing & Building trust
47:49 – 58:04 Female founders, Funding challenges & Stay true to mission

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In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport.

Podcast Breakdown

00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro
05:33 – 08:19 Building her personal brand & Growing platform with 100K+
08:20 – 10:44 The ESPYs & How sport fishing is gaining popularity
10:45 – 22:03 Rising Sons Fishing & Her Career Journey
22:04 – 28:38 Breaking barriers in male-dominated sport & Catch-and-release
28:39 – 35:53 Influence of LSU athletes & Community through Socials
44:31 – End Inspiring the next generation, Confidence & Passion to Purpose

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In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products.

Podcast Breakdown

00:00 – 04:46 Travel inspiration & Fascination with human behavior
04:47 – 09:17 Education & The psychology of self-expression
09:18 – 14:47 Early career at L’Oréal & Emotional storytelling in beauty
14:48 – 20:21 Leading at Tarte & Blending science with creativity
20:22 – 26:23 Launching Nocturnal Skincare & The Japandi heritage story
26:24 – 33:43 Authentic growth & Building trust without influencers
33:44 – 41:17 Circadian rhythm & Skin longevity
41:18 – End Sustainability, sourcing, & Brand authenticity

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In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences, for a conversation on how to build authentic connections in today’s marketing world.

Podcast Breakdown

00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties
04:50 – 09:48 Athletics, Teamwork & Values that shaped her career
09:49 – 15:28 AI, Culture, & The importance of authenticity in marketing
15:29 – 23:44 Early career at BBDO, Survivor, Top Chef & Castaway
23:45 – 30:00 Storytelling, microcultural marketing, & Audience connection
30:01 – 33:50 Leaving Omnicom & Launching Native Tongue
33:51 – 41:15 Challenges as a founder & Building cultural competency
41:16 – End Proudest career moments, & Advice for future leaders

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In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.

Podcast Breakdown

00:00 – 09:18 Intro, Liz’s cooking confessions & career in food storytelling
09:19 – 18:18 Building trust in food & digital storytelling
18:19 – 23:27 People over logos: farmers, community & sourcing
23:28 – 27:14 Comfort foods, culture & World Central Kitchen’s origins
27:15 – 35:51 Disaster response: 400M+ meals & WCK’s rapid mobilization
35:52 – End Partnerships, authentic stories, recovery & Liz’s inspiration

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In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.

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In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.

Podcast Breakdown

00:00-03:40 Fun Facts & Introduction
03:40-08:30 Dance, Wrestling & Coachella Stories
08:30-12:40 High School, UCLA & Early Career
12:40-18:00 MTV & Ad Sales Journey
18:00-30:40 Retail, Luxury & Shift to Data
30:40-39:30 Programmatic Evolution & DataXu
39:30-57:11 Founding Advertible & Future of Native

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In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school.

Podcast Breakdown
00:00 - 9:04 Introduction & Emily’s personal journey
9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch
18:19 - 26:50 Food education, $14 Billion Industry & The business side of a cafeteria
26:51 - 30:01 Chiefs in schools, Impacts of school lunches
30:02 - 39:58 Largest challenges in the school food system & Small Changes
39:59 - 54:29 A parent's role, Advertising with school cafeterias & TikTok reels
54:30 - End A message to the Ad Industry & Closing remarks

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In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.

Podcast Breakdown

00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?
12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics
19:45 - 29:20 The storytelling of data & The beauty industry
29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder
39:20 - 52:55 Tiktok, Influencing & Ekimetrics
52:56 - End Glamping on a Safari & closing remarks

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To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.

Podcast Breakdown

00:00 - 02:39 Introduction, meet Lucy Markowitz
02:40 - 12:25 Early Career & Introduction to Vistar Media
12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution
21:49 - 32:27 Vistar’s culture & Creating connections
32:28 - 43:01 Leadership & The idea of “failing fast”
43:01 - 49:47 Becoming well-respected in the OOH Industry
49:48 - End How to tell a story & Asking the important questions

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In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states.

Podcast Breakdown

00:00 – 03:10 Fun Facts & Early Creativity
03:11 – 07:15 Childhood Advertising Obsession
07:16 – 12:15 Journalism Career & Lessons Learned
12:16 – 17:30 Transition to Agency Life & Brand Work
17:31 – 22:30 Building Whataburger’s Digital Newsroom
22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”
27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans
33:01 – 44:50 Leadership, Strategy & Inspiring a Team
44:51 – End Community Expansion & Final Reflections

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In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast Breakdown

00:00 - 05:13 Introductions, Travel Stories & Bold Firsts
05:14 - 12:00 Cultural Curiosity & Purposeful Exploration
12:01 - 18:00 Career Foundations & Entering Advertising
18:01 - 26:00 Diving into Programmatic & Pharma Strategy
26:01 - 36:00 Strategy, Measurement & The Power of Personalization
36:01 - End The Future of Media & Advice for Staying Ahead

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In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.

Podcast Breakdown

00:00 - 06:15 Jolie Laurence – Utz Brands
06:16 - 21:23 Anthony Potgieter – Stanley 1913
21:24 - 25:32 Nolan Johnson – GroceryTV
25:33 - 33:16 Beth Dressman – Vistar Media
33:17 - End Ian Wishingrad – Three Wishes Cereal

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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown

0:00 – 1:54 Introduction, proposal story, and early passions
1:55 – 5:05 Getting Started in Advertising
5:06 – 8:06 Alcohol Brands & Real-World Learning
8:07 – 16:05 Choosing OOH Over TV
16:06 – 22:27 Most Memorable Campaigns
22:28 – 34:32 Entering Programmatic OOH
34:33 – 53:24 What’s Next: Perion, Retail Media, and More

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In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.

Podcast Breakdown

00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience
03:11 - 06:00 Fun facts & personal background
06:01 - 12:52 Seth’s Journey to Cheba Hut
12:53 - 19:00 Company Values & Inclusive culture
19:01 - 26:36 Franchise strategy & Local Environment
26:37 - 34:53 Community events & In-store bars
34:54 - 44:09 Marketing, Social & Customer engagement
44:10 - End Merch, The menu & Closing thoughts

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Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

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In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.

Gusts You’ll Hear From:

Annie Pemberton, Wayfair
Zack Gordon, Vistar Media
Aman Avandi, Ministry of Supply
Julien Sautot, Vistar Media
Seth Larsen, Cheba Hut
Donna Tuttle, Whataburger
Jeff Perera, Jeff’s Bagel Run
Justin Whitehead, CiCi’s Pizza

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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH
07:01 - 14:00 Sales Beginnings & Relationship-Based Growth
14:01 - 21:00 MARTA, Management & Team Longevity
21:01 - 28:00 Publicis Move & Building an Agency Team
28:01 - 35:00 Culture, Company Support & People-First Mindset
35:01 - 42:00 Agency Sales, Internal Education & Budget Battles
42:01 - 49:00 Programmatic Rise & Retail Success Stories
49:01 - End Legacy, Advice & Embracing the OOH Community

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In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

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In Episode 6 of this season’sDigital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

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In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

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In Episode 4 of this season’sDigital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Podcast Breakdown

00:00 - 08:10 Introduction & Career Beginnings in Retail
08:11 - 14:34 Transition to E-Commerce & Digital Strategy
14:35 - 21:20 Startup Experience & Learning to Code
21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations
33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon

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In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.

Podcast Breakdown

00:00 - 09:05 Sailing, Sports & Family Influence
09:06 - 24:40 Breaking Into Marketing & Media
24:41 - 33:15 Agency Life & Brand Strategy
33:16 - 47:30 Spotify, CPG Industry & Evolving Media
47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

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In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar.

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In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.

Podcast Breakdown
00:00-10:30 Intro & Acquisition Announcement
10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity
15:44-22:42 Entrepreneurial Journey
22:42-48:48 Vision for Vistar & the Industry
48:48-1:10:23 Future Innovations & The Vistar Legacy

In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup.

Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.

In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture.

In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution.

Podcast Breakdown00:00 - 03:12 Jonathan Gudai
03:22 - 12:51 Stephanie Scheller
13:00 - 18:58 Leslie Lee
19:06 - 27:46 Craig Benner
27:59 - 44:15 Paul Woolmington

In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company.

Podcast Breakdown
00:00 - 09:30 Introducing Olivia Reid
09:45 - 19:22 Olivia’s Inspiration
21:52 - 33:02 Working With Journey
33:07 - 47:09 Going Beyond the Virtual World
47:13 - 54:25 AI Assistant for Your Goals

In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX.

Podcast Breakdown00:00 - 10:26 Adrian Witter
10:36 - 21:29 Albert Thompson
21:29 - 30:52 Anna Bager
31:03 - 37:11 Dave Conklin
37:21 - 42:49 Michelle Millar
43:00 - 50:07 Rick Robinson

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.

Podcast Breakdown:
00:00 - 09:12 Introducing Leili Riegel

09:20 - 19:22 Evolution of PR

19:29 - 27:38 Leili’s Next Steps

27:46 - 38:04 How Nestle Evolves With Consumers

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.

Podcast Breakdown00:00 - 09:17 Introducing Avery
09:32 - 14:00 Taking It Worldwide
14:12 - 23:39 All About Vayner3
23:46 - 41:00 Staying Ahead of the Trends
41:40 - 48:21 POV on Digital Reality

In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging.

In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits.

Podcast Breakdown00:00 - 09:20 Introducing Katie Green and Little Saints
09:42 - 22:39 Katie’s Corporate Journey
22:44 - 36:26 Finding Your Way
36:30 - 39:40 The Art of Business
40:03 - 49:04 Passion in Life & Business

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.

Podcast Breakdown

00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics
17:06 - 28:00 Authenticity with Bridges Consumer Healthcare
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers
40:50 - 44:20 The Medium Becomes The Story
44:30 - 49:23 Shifting The Creative Message

In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.

Podcast Breakdown
00:00 - 03:50 Introducing Nicole McCormack
03:53 - 16:30 Nicole’s Career Journey
16:38 - 27:06 What is TeamSnap?
27:14 - 30:17 Omnichannel Opportunity for Brands
30:24 - 40:36 Influencers, TeamSnap, and Women Mentors
40:44 - 52:55 Live Streaming and Shared Brands

In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.

Podcast Breakdown

00:00-08:00 – Tom Traylor’s Role and Journey at Lamar
08:01-19:00 – General Manager Insights & Managing Leases
19:01-28:43 – Industry Challenges & Advice for Young Professionals
28:44-38:00 – Leadership Style & GM Standards
38:01-43:00 – Balancing Innovation and Tradition

This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.

In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities.

Podcast Breakdown
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation
09:58-15:28 Scaling BabyCenter and Modern Branding
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting'
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.

In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.

In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.

Podcast Breakdown
00:46-2:55 Meet Elizabeth Marks and Earth Day
4:44-10:30 Immersed in Agency on a Global Scale
10:40-21:27 Approaching Corporate Responsibility Authentically
21:28-37:00 Climate Becoming a Basic Need
37:20-40:45 Personal Choices Make Big Changes
40:51-47:41 Policy, Initiatives, and Impact

In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection.

In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale.

Albert Thompson, Walton Isaacson
Toni Morris, Vistar Media
Rick Robinson, PJX Media
Michelle Capasso, Connelly Partners
Jaime Ogus, Jack in the Box
Jon Whitfield, MediaPost
Jessica Edwards, Albertsons
Claudia Damas, Altermark

In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming.

Podcast Breakdown
00:41-05:29 Meet Brandon Landry
05:30-09:48 The Beginnings of Walk-On’s
09:49-13:09 Transferable Skills On and Off the Court
13:10-22:18 Driving Success and Scalability
22:19-37:15 Partnerships, Vision, and an Award-Winning Culture
37:16-38:24 Overcoming the Obstacles of Success
38:25-44:39 Expanding the Brand Portfolio
44:40-53:57 Pulling for the Underdog and Providing Opportunities

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.

Podcast Breakdown

00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.

In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.

Podcast Breakdown

00:00 - 01:50 Meet Melanie01:51 - 06:30 Melanie's Journey06:31 - 12:20 Overcoming Challenges12:21 - 19:45 Leadership Insights19:46 - 25:55 Leveraging Social Media25:56 - 31:30 Data-Driven Marketing

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu

In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.

Podcast Breakdown00:00 - 01:50 Introduction01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion

In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here -
https://programmatic.lamar.com/posts/denise-shewmake

**Podcast Breakdown

00:44 - 4:31 Meet Denise Shewmake
5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH
18:51 - 26:04 Leadership Style, Strategy, and Accomplishments
26:05 - 32:39 Shaping the Future for Future Leaders
33:10 - 39:36 Work-Life Balance at Lamar
39:44 - 43:50 Treasuring Every Moment
43:55 - 45:10** Generational Blessings

In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.

Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok.

In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb

In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.

In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH.

In this episode, we capture some of the most insightful moments and compelling conversations that unfolded on the main stage featuring:

François de Gaspé Beaubien, Chairman & CCO at Zoom Media (0:35-5:32)
Kira Rich, Global Senior Product Marketing Manager at Google (5:40-12:16)
Craig Benner, Founder & CEO at Accretive Media (12:25-19:47)
Stephanie Gutnik, Global Chief Strategy Officer at Billups (19:55-25:09)
Mikhail Damiani, Co-Founder at Blue Bite (25:15-32:21)
Scott Fiaschetti, Senior Executive at Geopath (32:30-35:28)
Alejandro Claboirne, Executive Director at Mediahub (35:35-40:12)

For the final two interviews, Ian passes the mic to a special guest host, John Bresemann, for engaging discussions with:

James Denman, SVP of Global Strategy at Esprit (40:18-49:31)
Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running (49:39-57:42)

In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman

In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.

In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian

In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -
programmatic.lamar.com/posts/lina-maggi

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun

To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history. To learn more about this episode check out Lamar’s blog linked here!

Season 4 Wrap-Up: Reflections, Milestones, and Exciting Teasers!

Join us for a thrilling conclusion to an incredible season of the Digital & Dirt podcast! From captivating discussions on the latest advertising trends and meaningful conversations, we've had a blast sharing it all with you. Stay tuned, as we'll be back before you know it. Thank you all for joining us on this remarkable journey. And don't forget, you can always revisit previous episodes and seasons whenever you want!

In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Jamari Douglas, Vice President of Marketing, PR, and Communications at the Bermuda Tourism Authority. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/jamari-douglas

Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -

In Episode 14 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Laura Brandes, VP of Growth at Rapport, for her thoughts on the evolution of OOH, the power of partnerships, and insights on leveraging OOH to win new customers. Rapport is the OOH arm of Media Brands, a subsidiary of IPG. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/laura-brandes

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -

Podcast Breakdown:

(0:18-2:12) Meet Catherine Schenquerman
(2:13-9:30) Creative Process & Marketing Ecosystem
(9:32-16:33) How the Past Informs the Future
(17:30-31:00) Media Fragmentation & Advertising Landscape
(31:58-44:30) Catherine’s Career Journey
(45:00-48:00) Ending Remarks & Takeaways

In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Jesse Miller, VP of Growth at Good Life Clothing, a premium essentials and lifestyle brand, to discuss why content is imperative for growth, the evolution of the shopper, and some of the company’s recent successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/the-power-of-the-perfect-t-shirt-how-to-fuel-growth-for-newly-d2c-brand-with-jesse-miller-digital-dirt-podcast

In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

(0:00-4:40) Meet Albert Thompson
(4:45- 8:58) Walton Isaacson
(9:00-14:05 ) Audience Segmentation & Strategic Placement
(16:50-24:00) Relevant Creative Messaging
(24:12- 29:00) People are Emotionally Driven not Automation Driven
(29:30-41:40) Generational Shift in Engaging with Consumers & Intentional Targeting
(41:50- 49:20) Importance of Gratitude

In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Laylah Funk, Copywriter at Adore Me, to discuss creative copy, product inclusivity, and sustainability in retail. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

(0:18-1:22) Meet Laylah Funk

(1:25-5:58) Career Path to Creative Copywriting

(6:00- 13:00) Who is Adore Me & Their Mission

(13:02-21:43) Creative Copywriting & Brand Voice

(21:45-34:55) BCorp, GAME Program, & Communicating Sustainability

(35:00-39:17) Staying in Tune with Pop Culture

(39:20-46:00) Influencer Culture

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Langston Galloway, Founder & CEO of Ethics The Brand, to discuss his career in the NBA and his work beyond the basketball court. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

In episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Donnie Williams, EVP and CDO of Horizon Media to discuss trends and how Horizon plans to stay at the forefront of the industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

Who is Horizon Media & Donnie’s Role (3:20-13:00)

Innovation & Trends (13:35-23.13)

Innovation in a multitude of ways (24:00-32:27)

Chat GBT and AI (39:17-45:51)

Bridging the gap between virtual and real world (46:50-53:00)

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

Meet Jim Wilson (0:21-1:48)

Experience with Video Game Creation (1:49-9:00)

Leveraging Skills from Video Games to OOH (13:35- 17:10)

Pivot to OOH (18:11-23:19)

Omnichannel Space, OOH Education, & Local Advertising (23:23-36:00)

OOH Industry in the Future (38:33-43:52)

In episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Willey, Founder and CEO of Wet Cement, to discuss her journey with empowering women and advancing gender equity in the workplace. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

Meet Jennifer (0:16-3:48)
The “Why” behind Wet Cement (3:58-6:23)
Unconscious Biases/ Conscious Inclusion (9:00-15:47)
Tokenism (16:00-20:03)
Advice for Women in the Industry (20:55-26:14)
Advice for Men in the Industry (26:18-34:17)
Career vs. Family (34:25-41:33)

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers.To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

To kick off episode 1 of this season’s Digital and Dirt Podcast, Ian welcomes Lamar SVP of Technology and Innovation, Sukhvinder Singh, to discuss his role internally and the power of data and technology. To learn more about this episode check out out Lamar’s blog linked here - Programmatic.lamar.com

00:19 - 3:58 Meet Sukhvinder

4:40 - 8:57 Data Principles & Strategies

9:00 - 31:08 Innovation, Demand, Data & Technology

31:33 - 36:11 Internal Effort at Lamar

36:12 - 39:18 Cybersecurity Strategy

Thank you for listening to the third season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com

In episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company is leveraging advertising technology as a tool to better communicate with guests. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2022 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2023 will bring.
- Ian, Shirley, Claire & Alex

To learn more about this episode check out Lamar’s blog linked here!

In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

Generational Kinetics: 1:40-6:30
Generational Defining Moments: 6:45-12:00
Millennials (Split of the generation): 12:01-15:45
Gen Z & their impact on advertising: 15:46- 20:00

In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

00:15 - 3:350 Meet Paul
3:35 - 8:23 Travels & Adventures
8:24 - 16:35 Founding Canvas Worldwide
16:35 - 20:22 Challenging the Comfortable
20:23 - 37:16 Data, Creativity & Storytelling
37:17 - 41:09 OOH & The OBIEs

In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

00:15 - 2:24 Meet John
2:25 - 5:27 Ping-Pong Pro
5:27 - 8:33 Career Start
8:33 - 23:21 Beginning ADstruc
23:21 - 36:03 Pivot to Project X
36:03 - 45:09 Brands' Relationship with OOH
45:09 - 50:10 Valuing the Medium

In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproff, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
08:00 - Jonathan Gudai CEO of Adomni and Shoutable
15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
32:54 - Paul Woolmington CEO at Canvas Worldwide
45:30 - Kathleen Hall Chief Brand Officer at Microsoft
52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL

In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

In episode 8 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Ryan McPhail, Entertainment Partnerships at Pinterest, to discuss his path from Out of Home to Pinterest and his passions outside of Pinterest which include entertainment, restaurants, and Porsches. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

All things Cars: 1:53 - 6:01
Dyslexia: 6:02 - 10:26
OOH Career: 10:27 - 15:40
Starting at Pinterest: 15:41 - 20:22
Doom Scrolling: 22:39 - 25:04
Entertainment at Pinterest: 25:05 - 26:55
Entrepreneurship: 26:56 - 35:01
Future Projects: 35:02 - 38:30

In episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Over the Rhine - 4:00-6:49
Empower/ Mary Beth- 6:50-16.10
Building trust & values- 16:11- 22:22
Educating the brands- 22:23-31:27

In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

Rushtok/Tiktok Subcultures: 1:00 - 3:52
Her Career/Obviously: 4:45 -14:52
The Creator Economy: 14:53- 20:15
Relationship between Creator & Brand: 20:30- 23:40
Technology/Media: 23:41- 30:56
Brand Journey: 31:00 - 34:40
Converse Tiktok Case Study: 35:15- 37:43

In episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

0:13-2:03 Meet Brian
2:04-8:04 Career Path
8:05-10:00 Brian's Family/Upbringing
10:01-12:44 Gameshow Career
12:50-14:50 Backstage at the Grammys
14:51-27:47 Who is Quan?
27:48-31:39 Networking & Relationships
31:40-34:40 Selling OOH
34:45-39:38 How to Approach Quan

In episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

In episode 3 of this season’s Digital and Dirt podcast, Adam Morgan, Executive Creative Director at Adobe, joins Ian Dallimore to discuss his views on strategic creative processes and how brands can overcome fear to push the limits of their creative boundaries. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - Programmatic.lamar.com

1:30- 5:00 Hobbies/Rock Climbing
5:25- 8:15 Creative Mindset
9:40- 15:22 3 Types of Strategies
16:26- 23:52 Creative Leadership
24:24- 27:00 Understanding Data to Better Define Emotion
27:50- 31:13 The Golden Age of Creativity
32:22- 35:49 AI Machine Learning

In episode 2 of this season’s Digital and Dirt podcast, Jill Schnitt, President of Outdoor Media Group joins Ian Dallimore to discuss the skills needed for modern leadership and the importance of welcoming young talent and new ideas. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

4:20-5:40 Intro to OMG
5:41-11:35 Jill’s Professional Timeline
11:36-13:15 Jill’s Personal and Family Background
13:17-22:40 Key to Successful Leadership
24:50-27:15 The Importance of Mentorship
27:17-29:20 Female Representation In and Outside the Workplace
29:43-34:55 How to Handle Adversity as a Modern-Day Leader
34:57-36:30 Paths to Success & Educating Yourself for Better Leader

In episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Thank you for listening to the second season of "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon!

In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

1:12 - 4:14 Sophie's Whiskey Portfolio
4:15 - 7:07 Community Driven Marketing
7:30 - 12:20 Importance of Understanding Brands
12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)
17:30 - 21:24 Thoughtful & Authentic Advertising
21:25 - 23:35 Crown Royal OOH Campaign
23:50 - 29:16 Hyper-Local OOH Campaigns
29:17 - 34:26 Inspiring Creativity & Making a Positive Impact

In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

In episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Space Jam set: 1:11-3:06
His Journey: 3:07-10:35
History of Adomni: 10:36-17:11
Adomni's Mission: 12:12-19:26
Important Campaigns: 19:37-27:34
Shoutable: 27:35-34:44
The Chainsmokers: 34:45-37:18

In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:29 – 6:25 Natrian Maxwell GM Emerging Channels, The Trade Desk
6:29 – 11:00 Dylan Mabin EVP Operations/Acting President, Geopath
11:03 – 25:09 Rick Robinson Chief Creative Officer in Residence, OAAA
25:14 – 32:06 Anthony Torrieri Senior Vice President Associate Director, MRC
32:08 – 35:08 Dee C. Marshall Diverse and Engaged, CEO
35:11 – 40:17 Anna Bager President & CEO, OAAA

In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:37 – 12:14 Dr. Sian Proctor First Black Civilian Astronaut on Inspiration4; First Black Female Pilot of a Spacecraft
12:16 – 20:51 Candice Simons Co-Chair, OOH UNITED | President + CEO, Brooklyn Outdoor
20:53 – 26:53 Marc Fenty Co-Chair, OOH UNITED | SVP, OOH, Horizon Media
26:56 – 30:04 Rishad Tobaccowala Author. Advisor. Former Chief Strategist Publicis Groupe
30:09 – 39:58 Peter Chun SVP Global Head of Parterships & Growth, VaynerMedia
40:01 – 47:08 Chris Olsen President, US, Rapport
47:12 – 56:09 Vincent Letang EVP Global Market Intelligence, MAGNA (IPG Mediabrands)
56:11 – 59:56 Loreen Babcock Senior Vice President and Chief Marketing Officer, Montefiore Medical Center

In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Media Village (Mad Men): 1:20-8:09
Cutting through the clutter: 8:10-9:54
Media Diversity: 9:55-15:10
Evolution of Advertising (Metaverse): 15:11-23:39
Retail Media: 23:40-28:48
The Future of Men: 28:49-32:52

In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

His journey: 1:57-9:10
Being mentally present: 9:11-13:44
Entrepreneurship: 13:45-18:22
F-45: 18:23-22:00
Cards & Culture: 22:01-26:04
NIL: 26:05-36:05
NFTs: 36:06-48:14

In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Pivoting during Covid: 2:30-7:00
Her Journey: 7:01-13:13
"People first" Leadership: 13:14-15:27
Sustainability: 15:28-19:20
Transformation & Talent: 19:21-33:00

In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

His journey: 2:44- 4:19
Emerging Channels at The Trade Desk: 4:20-8:55
Gaming: 8:56-13:34
Why DOOH?13:35-15:38
OOH Education: 15:38-23:31
Optimization: 23:50-28:36
Staying focused: 29:02-32:40
Mental toughness in the workplace: 32:41-37:20

In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

How Craig got Started: 3:35-12:33
Accretive Outcome Analytics: 12:40-21:06
How to have the 1-to-1 Convo: 21:22-23:20
IOS14: 23:28-28:53
How Measurement Leads to More spending: 28:54-33:34
Realtime Optimization: 33:35-39:05

In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing. Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Meet Matthew & Kristin- 0:15-4:17
Forbes 30 Under 30- 4:18-8:30
Creative Partnership- 8:32-11:45
Personal Creative Projects- 11:46-16:43
New-age Social Media Usage- 16:44-27:20
Influencer Partnerships/"The Charli"- 27:21-35:34
Emerging Mediums- 35:40-38:02
OOH Campaigns & Education- 38:03-42:07

In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Firehouse Agency- 2:39-4:50
Strategy & Creative- 5:15-7:37
Small is the new big- 7:38-10:30
Becoming part of The Machine: 10:51-14:37
The creative process: 14:52-19:13
Data usage & the omnichannel approach: 19:30-26:58
Stripes: 27:05- 30:36
Educating yourself on a new medium: 31:05-34:36
Automation: 35:20-40:00

In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

Being a pizza boy & working at Lamar: 1:11-3:36
RPM: 3:37-9:05
The employees: 9:06-13:54
Staying Relevant: 14:11-20:06
The Importance of advertising: 20:30-31:56
Innovation: 33:00-37:22

In episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, have led him on his current career path. Lastly, Sam and Ian discuss a few brands that have used MilkMoney for hugely successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

His Journey: 1:50-9:18
House of Hype: 9:20-16:23
Why did you leave?: 16:48-27:39
About Milk Money:27:48-33:50
Campaign Highlights: 33:56-44:45

In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB. Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of. Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

Intro to OOH/Modeling Career: 0:54 - 3:52
Arteriovenous Malformation: 3:53 - 7:16
Changed Life Perspective: 7:17 - 10:30
Career Breakdown: 10:40 - 17:18
Who is COMMB: 17:24 - 19:50
OOH in CAN vs USA: 19:51 - 23:52
Handling challenges in OOH: 23:53 - 32:04
Looking to the Future: 32:05 - 34:30

In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA. Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

Early Career: 1:10-7:43
Sculpting:7:46-11:33
Educating the creative world: 16:18-25:34
Approach to always saying yes: 27:55 - 29:25
Evolution of the OOH space: 30:00-35:40
Using data to make informed creative decisions: 35:41-38:01
OOH screens make a community: 38:36 -46:33
Digital age and the future of "community": 47:55- 49:52

Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them!

Learn more by visiting programmatic.lamar.com!

In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

Career Timeline: 0.55-8:06
What makes Lamar Special: 8:07-20:05
The Importance of Family: 20:09-24:12
Persevering during COVID-19: 24:28-29:30
The Golden Age of Advertising: 29:30-33:10
What's Next?: 33:35-37:52

Thank you for listening to the integral season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com

In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences.

Values of leadership: 0:00-118:22
Predict: 18:23-24:22
Pivot: 24:23-31:17
Adapt: 31:20-36:47
Change: 36:52-43:26

Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring.
- Ian, Shirley & Claire

In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.

In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities.

Career path: 2:53-7:32
OAAA: 7:42- 10:50
The importance of OOH: 10:50-21:15
Apple's privacy update: 21:53-35:17
The future of OOH: 35:17-42:05

In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future.

Roey's career: 1:20-7:18
What is the Metaverse: 8:09-10:36
All things Metaverse: 10:55-26:24
Advertising in the Metaverse: 26:45-43:41

In this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming New York Ad Club.

Early Career & Success: 2:14-10:01
Role at OMnet: 10:14-12:33
How Brands Use OOH: 12:51-22:32
Importance of a Strong Media Mix: 22:57-41:19
New York Ad Club: 41:47-44:18

The Advertising Club of New York - Dec 9th Event
Sign-up Virtually Here: https://www.theadvertisingclub.org/out-of-home-now-live/

In this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some of the research she’s been conducting as a Doctoral Candidate.

Stephanie's Early Career: 2:32-7:32
Creating Opportunity: 7:34-15:49
Global Head of DOOH at Yahoo: 15:51-18:59
Importance of Omnichannel and DOOH: 19:01-36:52
Doctoral Research: 36:55-41:03

In this part 1 of a special 2 episode series of Digital & Dirt, host Ian Dallimore speaks with Tommy Teepell, former CMO of Lamar. They begin by discussing Ian’s brief reality TV career on Temptation Island and how Tommy helped begin Ian’s career at Lamar. Tommy and Ian then dive into Tommy’s path at Lamar, starting as working as an accountant, to working in sales for Xerox, to eventually leading sales schools for IBM where he was recruited to work for Lamar. Tommy discusses his time spent leading the IOA (Institute of Outdoor Advertising) and reflects on the importance of building relationships. Lastly, Tommy looks back on a few major events that happened throughout his career, such as – the ban of cigarette advertising and Lamar going public.

Ian's Early Career: 1:18-8:35
Tommy's Career Path: 8:45-23:35
Tommy at Lamar: 23:42-28:01
Building Relationships: 28:02-31:28
Major Events: 31:32-36:50

In part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online video sales school helped Lamar transition during the pandemic. Finally, Tommy reflects on the biggest changes he’s seen in the industry over the years.

Lamar Sales School: 0:20-8:28
Developing Sales Techniques: 9:19-12:34
Evolution of Advertising: 12:36-20:27
Sales Response to Covid-19: 20:31-25:16
Biggest Challenges: 25:35-28:16

In this episode of Digital & Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space.

Early Career: 1:28-3:30
Titan: 8:58-11:24
LinkNYC: 17:24-22:29
Place Exchange: 22:58-32:19

In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar’s internal network operating center and internal maintenance teams who play a key role in Lamar’s Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar’s inventory.

The Idea of DOOH: 2:33 - 10:57
Evolving and Challenges: 11:47 - 23:43
The NOC: 24:10 - 26:27
Competition: 27:41 - 30:21
The Future of the Industry: 30:46 - 36:42

In this episode of Digital & Dirt, host Ian Dallimore speaks with Kelly Peppers, CEO of Colossal Media. They begin by discussing Kelly’s career path and insightful advice for creating a successful career, specifically when it comes to female leadership and Kelly’s advice for young women. They then move on to discuss the history of Colossal Media, a creative company specializing in hand-painted advertising. Ian and Kelly review several campaigns and projects created by Colossal. And finally, they talk about the challenges Colossal has faced, how they were handled and what the future holds for Colossal.

Career Path & Advice: 2:05 - 9:48
History of Colossal: 9:56 - 14:01
Evolving/Beyond Advertising: 14:08 - 17:38
Overcoming Challenges: 18:33 - 29:14
Future of Colossal: 29:21 - 31:33

Colossal Campaigns:
Snickers
Stella Artois
Freeform
Banksy
Scholastic
The Gucci Wall NYC
Colossal Book

In this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.

Beginning Grand Visual: 4:09 - 8:38
Dynamic Campaigns: 8:58 - 13:32
Interactive Campaigns: 13:46 - 18:11
Favorite Grand Visual Campaigns: 18:31 - 28:22
Pros, Cons & Challenges with OOH: 28:53 - 33:55
Future of Out of Home: 34:04 - 35:49

Google Maps USA :
Campaign
Vimeo

Google Play Music:
Campaign
Vimeo

O2 (Bubl):
Campaign
Vimeo

My Disney Side (Shadow):
Campaign
Vimeo

Lynx - Angel Ambush:
Campaign
Vimeo

Pepsi Max
Campaign
Vimeo

Ted Lasso Apple TV+

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

In this episode of Digital & Dirt, host Ian Dallimore speaks with Mikhail Damiani, CEO and Co-founder of Blue Bite. They start by reviewing Mikhail’s unique career path from investment banking to an advertising start-up. They then move on to discuss all things Blue Bite, from where the original idea come from, to tech complications with Bluetooth, all leading the company to where it is today. Ian and Mikhail examine a few of the many successful digital experiences Blue Bite has created using technologies like NFC, QR and geofencing. Mikhail provides insight on how powerful and beneficial it is to add digital experiences to products of all types. Lastly, they discuss what they think the future holds for Blue Bite and Out of Home.

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.

Creating Invite Media: 0:57 – 8:48
Selling to Google: 8:50 – 10:00
Starting Vistar Media: 10:18 - 17:54
Start-up Struggles & Successful Practices: 17:54 - 27:30
Company Culture: 27:30 – 35:25
Michael's Motivation: 35:25 - 37:33
Future for Programmatic Out of Home: 37:50 - 42:10

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

In the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may affect Out of Home Advertising.

Career Background: 0:45 – 5:40
Lamar Career Evolution: 5:40 – 14:40
Lamar Culture: 14:43 – 21:30
Lamar Investments: 22:34 – 27:22
Future of OOH: 28:00 – 41:40

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

Welcome to "Digital & Dirt" – Lamar’s new podcast focusing on Out of Home and innovation. In this short introductory episode, host Ian Dallimore briefly covers what the podcast is about and introduces a few guests from future episodes.

Learn more about Lamar Advertising at lamar.com