The Social Smarty Show: Recent Episodes
Jodine McIntyre
Right now, managing social media for your business probably feels overwhelming, confusing and time-consuming. Where do you start, what do you post and how do you know you’re even doing it right?
You’ve wasted enough time trying to figure it all out on your own. What you need is clarity around your social strategy and practical techniques to bring it to life.
Join Jodine McIntyre, Social Smarty, as she helps you make sense of social media marketing so you can confidently and consistently build buzz around your business online.
Episodes include actionable tactics, the latest trends, tips you wish you knew sooner plus interviews with those nailing it in the social media space.
Let's get excited about the possibilities social media can offer for your business growth!
In this episode, I'm taking it 'Back to Basics' with 'The 8 Steps to Social Media Marketing.'
Whether you're a beginner or seeking a refresher, I've got you covered.
Join me as we dive into the essentials of understanding your audience, setting realistic goals, choosing the right platforms, crafting compelling content, maintaining consistency, engaging with your audience, analyzing and adapting, and staying informed about trends.
Link:
- Join my email community to stay up to date with social media marketing changes and updates here: https://www.socialsmarty.co/signup
In this episode of The Social Smarty Show, I'm taking you on a deep dive into Meta Threads – the latest from Meta, the brains behind Facebook and Instagram.
We'll explore Threads' features, its connection to Twitter (X), and its emphasis on meaningful conversations.
Join me as we delve into Threads:
- Explore Threads' features - Understand Threads' user growth and integration with Instagram
- Evaluate Threads' potential for fostering authentic interactions in your business strategy
- Plus, as an added bonus, grab 31 days of content prompts for your Threads journey!
Continue the conversation on Threads @socialsmarty.co
Resources:
- 31 Thread-Worthy Prompts: https://www.socialsmarty.co/threads
- Connect on Threads: https://www.threads.net/@socialsmarty.co
So you’re ready to show up on social media, reach more people, build your business and make more money. But where do you start?
Do you jump into creating posts? Should you be creating videos and sharing them as Reels? Should you be sharing Stories? It’s all a bit confusing, right?
In this episode of The Social Smarty Show, I’ll be discussing the differences between Reels, Posts and Stories, the purpose of each and which type of social media content you should focus on creating for your business.
When it comes to marketing your business on social media, it can really feel like a full-time job. But when you're running a business, wearing all the hats, you need to use your time wisely, in the places that will have the biggest impact.
If you're wondering whether LinkedIn is worth your time, this episode is for you! I will walk you through 4 questions to ask yourself when making the decision to add the platform to your marketing mix:
- Who is using the platform – are they your target audience?
- How does it differ from the social media platforms you’re already using?
- How do you use the platform effectively?
- Can you repurpose content you’re already creating?
I also give you my top tip on how to leverage the platform even if you decide it's not the right fit for your business.
During the episode, I mention my Learn LinkedIn in 2 Hours online course. You can the waitlist here: www.socialsmarty.co/waitlist-learn-linkedin
Come and find me on LinkedIn here: https://www.linkedin.com/in/jodine-mcintyre/
Showing your face online can be hard. Really hard.
In this episode, I'm sharing with you my own struggle with showing up online and how I'm working to shift that voice in my head from critical to kind.
If this episode resonates with you, I would love to hear from you. You can find me on Instagram here: https://www.instagram.com/socialsmarty.co/ Facebook here: https://www.facebook.com/socialsmarty.co and TikTok here: https://www.tiktok.com/@socialsmarty.co
In this episode, I am sharing with you 6 tactics you can use to increase your Instagram engagement.
In this episode, I also cover the reason why engagement is so important.
The two resources I mention are:
- Instagram Reels Training: www.socialsmarty.co/canva-reels
- Instagram Carousel Post instructions and template: www.socialsmarty.mykajabi.com/blog/instagram-carousel-canva
You can find all of my freebies on my website at: www.socialsmarty.co/freebies
And come and connect with me on Instagram: www.instagram.com/socialsmarty.co
In this episode, I share my thoughts on the super popular social media platform, TikTok, and whether or not I believe you should be using it to market your business.
During the episode I reference an article published by The Guardian - this is the article: www.theguardian.com/technology/2022/apr/09/rise-of-tiktok-why-facebook-is-worried-booming-social-app
I also mention 4 very niche, very creative TikTok Creators who are:
- @airfryerguy www.tiktok.com/@airfryerguy
- @ceilingfanceo www.tiktok.com/@ceilingfanceo
- @bennallsop www.tiktok.com/@bennallsop
- @mikeyyk88 www.tiktok.com/@mikeyyk88
If you would like some help getting started with TikTok, feel free to reach out to me here: www.socialsmarty.co/contact
We all suffer from the 'what to post paralysis' from time to time. When it hits, I have a list of resources I use to get those creative juices flowing!
My top six resources for generating ideas for your social media content are:
- Answer the Public (https://answerthepublic.com/)
- Your Google and Facebook reviews
- Google related searches
- Facebook groups
- Your direct/private messages
- Snazzy AI (https://snazzy.ai/)
And if you're keen to check out my social media planning guide, head to: www.socialsmarty.co/planner
Working with hundreds of clients and students I see the same mistakes over and over.
And while I can admit to doing some of them myself, I thought I would drop in this week with a reminder for both you and me on the 5 things you (we) need to STOP doing right now on social media!
In the episode, I mention a few tools and resources. You can find these here:
- My free Social Media Content Planning Guide: www.socialsmarty.co/planner
- Publer - social media scheduling tool: https://publer.io/socialsmarty (affiliate link)
- Canva - graphic design software: https://partner.canva.com/socialsmarty (affiliate link)
- Instagram templates - Your Template Club: https://yoursocialteam.mykajabi.com/a/43478/b2vA5F8z (affiliate link)
- Social media Canva templates - Creative Market: https://creativemarket.com/templates/canva?u=SocialSmarty (affiliate link)
Is there any point in adding hashtags to your Instagram posts? Do they increase your reach? Or are they a waste of time?
In this episode, I give you my thoughts on whether or not Instagram hashtags are dead.
I also discuss:
- How Instagram hashtags work
- Whether you should include them in your caption or the first comments
- Should you include hashtags in Stories?
In episode number 6 I will be sharing with you my top time-saving tips when it comes to your social media marketing.
We all know that social media can be a massive time waster! We often spend far more time scrolling than we do actually creating content.
My top 8 tips will help you save time when marketing your business on social media.
During the episode, I mention a social media scheduling tool called Publer. I often recommend this tool and it has some great features to help you save time. In fact, I love it so much that I have become an affiliate which means that if you do decide to try it out and click on the link below I may receive a payment from the company at no additional cost to you. A win-win for both of us!
Click here to try out Publer.
In this episode, I share four tactics you can use right now to get your clients or customers talking about you online.
What's more powerful than having your clients or customers tell their online networks how great you are? Sounds like a dream, right? Well, it's actually easier than you might think!
When it comes to marketing your business on social media I want you working smarter not harder!
There are so many great tools and resources out there that can help you achieve this - sooo many it's overwhelming! So where do you start?
In this episode, you will hear about my top 5 tools and resources for social media marketing. These are the tools and resources I use in my own business and I recommend to my clients.
Before I share the links to the tools just a heads up: some of the links below are affiliate links which means that if you do decide to try the tool or resource I have shared I may receive a payment or reward from the company at no cost or no additional cost to you. A win-win for both of us!
Right, the tools and resources I recommend in the episode are:
#1 MY MOBILE PHONE
I use an older iPhone but I also use these accessories:
- Tripod
- Joby tripod mount to attach my phone to the tripod
- Rode wireless lapel mic (you can also get a 2 pack here to use for interviews or multiple presenters)
- Ringlight
#2 CANVA (Click here)
The most amazing online graphic design software - I'm obsessed!
#3 PUBLER (Click here)
Social media scheduling tool - set and forget, baby!
#4 SPLICE (Click here)
Simple yet powerful video editing mobile app
#5 YOUR TEMPLATE CLUB (Click here)
For the most amazing social media Canva templates
Come and find me on Instagram @socialsmarty.co and let me know if you try any of these tools, if you like them or if there are others that you think I should check out!
If you'd like to find out more about working with me head to www.socialsmarty.co/work-with-me or to check out the Social Smarty Training Hub visit www.socialsmarty.co/hub
We're all guilty of it - watching our social media follower count like a hawk and hoping that it would just go up!
But guess what? More followers is not the silver bullet for business success.
In this episode I break down my top reasons why you need to stop obsessing over your follower count!
Remember, you can grab some of my social media marketing know-how for free over at www.socialsmarty.co/freebies
And if you'd like to find out more about how you can work with me, check out www.socialsmarty.co/work-with-me
Do you feel like you're just spinning your wheels when it comes to your social media marketing?
It's easy to fall into a bit of a rut with posting the same types of content over and over, and using the same, outdated tactics.
Well, 2022 is here and it's time to shake things up online!
In this episode you'll learn the 6 things that are working well in social media right now that will help you reach more of your target audience online, build deeper connections and ultimately grow your business!
And if you want to grab some of my social media know-how for free, head to www.socialsmarty.co/freebies
It's here - the very first episode of The Social Smarty Show!
Rather than dive right into taking action, let's start out slow - just like we're on a first date. Let's get to know each other a little.
To ease into it, in this episode I share the 5 reasons I NEVER thought I would start a podcast. (Spoiler: I did it anyway.)
Come and grab some of my social know-how for free over at www.socialsmarty.co/freebies