eCommentary - A Digital Marketing and eCommerce Podcast by The Graygency: Recent Episodes
Andy Gray
Welcome to eCommentary with Andy Gray!
With a mind full of questions and a mic, Andy is here to get the answers you need from the world of digital marketing and eCommerce.
By speaking to thought leaders in the industry, Andy is keeping you in the know with all things eComm. This is your chance to hear from the best and brightest minds in the world of online.
Join us as we get answers on the latest trends, the highs and lows of growing the biggest brands and the lessons learnt along the way.
This is eCommentary. We hope you enjoy the show.
In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman.
Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed.
We begin by discussing the importance of long-term vision in business, highlighting the dangers of short-termism and how it has led to the downfall of many promising companies.
Sid then shares his own experiences with his company, Humanery, including the struggles he faced while trying to raise investments.
In a candid discussion, Sid recounts his public appeal for support on LinkedIn, and the harsh realities of trying to secure funding in a competitive landscape.
Sadly, Sid's story doesn't have the happy ending we often hope for in business. However, his insights offer valuable lessons for entrepreneurs, investors, and anyone interested in the dynamics of startup survival.
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Our guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io.
Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata.
Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it takes to understand your customer and their pain points truly.
This is a super valuable episode for anyone looking for a deeper dive into revenue attribution. The line Steffen walks is an interesting one as the founder of an attribution company who spends his days dealing with other’s data while focusing on attributing revenue and marketing within his own company.
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We’re going deep down the Black Friday rabbit hole this week, with Son of a Tailor Founder & CEO, Jess Fleischer.
Jess shares his views on why Son of a Tailor chooses not to run Black Friday offers or any usual promotions for that matter. As the leader of a sustainable fashion brand, Jess is committed to reengineering the clothing supply chain by offering made-to-order pieces, at scale.
Andy and Jess talk over the positives and negatives of running huge Black Friday campaigns, consumer mindsets, managing inventory levels and dig into the ultimate question – is it possible to run sustainable sales?
Have a listen and, as always, if you’re enjoying eCommentary, leave us a 5-star review! ⭐⭐⭐⭐⭐
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This week, Andy is joined by Jesper Brok, the co-founder and CMO of Tjommi. As a serial co-founder of multiple businesses, Jesper was able to give some incredible insights into the mindset of a founder.
If you’re keen to learn all about TikTok marketing tactics for accelerated growth, this is definitely a must-listen.
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We’re changing things up this week on eCommentary. With Q4 heating up and Black Friday on the horizon, most marketing departments are in the thick of preparing for the busiest month of the year.
Take a peek behind the curtain of a busy agency and listen as we share the top tips in our paid social playbook. In this special episode, Andy discusses the importance of always-on campaigns, budgeting and consumer sentiment.
Join us for this BFCM special and as always, if you’re enjoying eCommentary, leave us a 5-start review! ⭐⭐⭐⭐⭐
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This week, we’re joined by Taylor Fraser, Marketing Director at Outway, an exciting D2C sock and apparel brand. Andy and Taylor dove head first into all things CRO, whitelisting, strategic partnership, and leveraging placements within email, newsletters and more.
Since 2019, Taylor and his team at Outway have been steadily growing and quietly smashing goals in the D2C space. Learn all about how Taylor worked to transform his relatively small team into a content machine, pumping out both high-quality and UGC assets to drive CRO and build brand.
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This week we sat down with Emil Kristensen, CMO at Drip, for an email marketing deep dive.
As a SaaS CMO, keynote speaker and podcast host himself, it’s fair to say Emil knows a thing or two about the world of email marketing.
Emil co-founded Sleeknote before they were acquired by Drip earlier this year. Drip helps thousands of brands improve, personalise, automate and scale their email marketing campaigns.
Andy and Emil covered a range of topics in this episode, including lead generation, acquisition, segmentation, attribution and how brands can prepare for Black Friday.
If you’re looking for full-proof tips and tricks for your Q4 email strategy, be sure to listen and leave us a 5-star review if you enjoy!
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“I can still make things work with two sheets of paper, a bit of sticky tape and half a glass of water.” — Wendy Mak (quoting MacGyver)
This week, Andy takes a B2B deep dive with Wendy Mak, Chief Marketing Officer at Link Group. With over 7000 employees, Link Group connects millions of clients worldwide with their financial assets.
Wendy shared some incredible insights with us, including the delicate balance of leading large marketing teams and the systems and processes they use.
This episode is packed with golden nuggets of marketing wisdom. If you’re looking to learn from a CMO working at the top of her field on large-scale campaigns, delivering world-class results, this is a must-listen!
And, if you’re enjoying eCommentary, we would love if you left us a 5-star review! ⭐️⭐️⭐️⭐️⭐️
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This week, Andy is joined by Trendhim CMO Bjørn Seaton for a deep dive into data-driven marketing science.
Ever wanted to take a peek into a pros MarTech stack? Keen to learn how major brands are leveraging content post iOS update? Now is your chance.
With a background as a growth marketer, Bjørn is a bonafide marketing nerd who now heads marketing operations at Trendhim, a men's accessories brand based in Denmark with an impressive growth track record.
Get insights on balancing data and creative as a CMO, the perfect MarTech stack, leveraging influencer marketing and maintaining a human-focused strategy.
Tune in for all of the above, and as always, if you’re enjoying eCommentary, please don’t forget to leave us a 5-star review! ⭐️⭐️⭐️⭐️⭐️
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Welcome back to eCommentary! This week’s episode is packed to the brim with performance marketing insights from the senior performance marketing manager of Goodbuy Gear, Nicolas Piquet-Gauthier.
Nicolas offers some seriously class advice on what’s working, what isn’t, and common mistakes you might be making in your own accounts.
Andy and Nico dive into targeting, channel diversification, sustainable growth, budget distribution and more. This episode is a must-listen if you’re keen to pull back the curtain on performance and get some behind-the-scenes insights.
As always, if you’re enjoying eCommentary, leave us a 5-star review, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!
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This week we’re joined by Christopher Day, the CMO of Nordgreen, a leading Danish accessories brand.
After its founding in 2017, Christopher jumped aboard the Nordgreen ship not long after, pushing them to become a pioneering brand in the responsible design space.
Growing at a rapid rate internationally, Nordgreen has blended both performance and brand-driven marketing strategies to maximise its market share. Tune in for insights from Christopher, who cut his teeth with roles at The Hut Group and Unilever before taking on his current role as CMO.
Hear how he got his start from one of the biggest players in global eCommerce and where Nordgreen is heading next.
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This week’s eCommentary episode is a deep dive into Meta marketing automation with Facebook Ads strategist, Jon Loomer.
If you don’t know him already, Jon has been making Facebook marketing content for years, and we were so pleased to have him join us on the show this week.
Andy and Jon discuss the dangers the algorithms pose, the growing trend in hyper-automation and the role of TikTok in all of this. Tune in if you’re keen to learn more about advanced Facebook advertising and hear some tricks of the trade.
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In this week’s eCommentary episode, Andy is joined by Adison Clark, the co-founder of fashion brands P&Co and P&Co Women. Adison now works as a brand consultant, advising and growing some of the biggest D2C brands and startups.
Adison talks about his journey growing P&Co and how this brought him to his current role as a brand specialist and creative strategist.
Learn how brands can transition smoothly from Q3 to Q4 and how brands ought to be leveraging share of voice now, before the silly season kicks into full swing.
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Welcome back to eCommentary! This week, we welcomed Mila Hvilshøj, Marketing Manager of Domino's Denmark to the show to hear all about their latest 'anti-marketing' campaign.
Tune in to hear all about why one of the largest pizza brands on the planet decided to give themselves a one-star review on Trust Pilot and how they're working to futureproof an iconic brand.
As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!
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The Digital PR industry is booming. With more competition online than ever before, how can brands increase visibility and help their customers find them quicker and easier? I bet you didn’t think OnlyFans would be the answer…
In this week’s episode of eCommentary, listen as Andy speaks with Jane Hunt, the founder of JBH, a digital PR agency. Learn how she is helping brands leverage the current news cycle to build brand awareness, jump on pop culture trends and deliver valuable content to their target audience.
Jane and her team have won awards for their digital PR campaigns and this episode contains a goldmine of advice for brands looking to incorporate digital PR into their marketing campaigns.
We hope you enjoy the show!
—
Useful links from today’s episode:
OnlyFans Case Study: https://jbh.co.uk/digital-pr-outreach-case-study/only-fans-rich-list-award-winning-digital-pr-campaign-case-study/
200 Free Data Sources for Content and Digital PR Campaigns: https://jbh.co.uk/blog/content-creation/100-free-data-sources-digital-pr-campaigns/
As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!
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Thomas Barker is the CMO at Eyda, one of the fastest growing Danish activewear brands. Thomas’s CV speaks for itself. With 10 years of experience under his belt,he has worked with some of the biggest household names in Denmark including LEGO, Sunset Boulevard, and Bedre Nætter and just to name a few.
We were lucky enough to get Thomas on the show and hear all about his experiences working on both the agency and client side of marketing.
Andy and Thomas took a deep dive into all things digital first marketing strategy, community driven brand building and how eCommerce can continue to challenge the physical retail space in a post-COVID world.
Thomas also shared his insights into the Nordic market and how international brands should approach Nordic customers. You’re going to want to take out a notepad for this one!
As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!
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Welcome back to eCommentary with Andy Gray — the podcast that keeps you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing.
This week, our guest is Fraser Cottrell, founder of Fraggell, a creative ad agency doing some pretty amazing stuff over in the UK. Fraser and Andy get deep into a content wormhole and Fraser shares some key takeaways about what’s hitting right now (and what isn’t) in the world of digital.
If you’re enjoying eCommentary, don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review!
You can find Fraser on LinkedIn → www.linkedin.com/in/frasercottrell or on Twitter @sourfraser
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We’re back with another instalment of eCommentary with Andy Gray. This week, we’re doing things a little differently and taking a deep dive into the Digital Marketing Reddit thread.
We’re tackling the most upvoted questions and curious conundrums we came across. Andy shares key insights into all things scaling, attribution, botting, geo-targeting, SMS marketing and more. This is a must-listen for any digital marketer.
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Welcome to eCommentary with Andy Gray! By speaking with movers and shakers in the eCommerce and digital marketing space, Andy is here to keep you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing.
This week, our guest is Rich Watson, an augmented reality marketing specialist. Despite being the new kid on the block, AR has the potential to revolutionise the digital marketing industry. Tune in to hear Rich and Andy get into the potential industry applications of AR, who is already leveraging this new tech, and predictions for AR in the future.
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Welcome to eCommentary with Andy Gray! Speaking with movers-and-shakers in the eCommerce and digital marketing space, Andy is here to keep you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing.
This week, Andy sits down with Bryan Bumgardner, the Head of Marketing at Freedom Grooming. They take a deep dive into all things growth, from business mindset, SaaS tools and the importance of a solid creative team.
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