Enough Already: Recent Episodes
Betsy Jordyn
Had enough already of fear and questions about your worth keeping you on the sidelines instead of making a powerful impact and income with your consulting or coaching? Listen in as Betsy Jordyn, organizational consultant, business mentor and personal brand builder interviews and guides purpose-driven consultants, coaches, thought leaders and change agents to build businesses out of who they are, find their voice, shape their message and make a meaningful difference. Are you ready to shake up the world and forge new paths in business and life? This is Enough Already – your place to learn how to empower transformation…from the inside out.
Ever feel like you're juggling too many balls as a parent and entrepreneur? Seeking that elusive balance between parenthood and business? You're not alone. We had the pleasure of sitting down with certified parent coach, Siri Goodman. A former school principal, Siri transitioned into parent coaching to support families in managing the intricate journey of raising children while running a business.
Siri shares her valuable insights on how to cope when your child is constantly falling ill, especially during these trying times. She emphasizes the importance of building your own 'village' of support - a concept any busy entrepreneur will appreciate! We also delve into the fascinating distinctions between a parent coach and a therapist. Siri's experience in breaking down tasks into manageable pieces not only aids in effective parenting but also helps entrepreneurs become more efficient in their marketing and sales efforts.
As we navigate the world of 'good parenting', Siri reassures us that there's no such thing as a perfect parent. Her advice on how to become a 'good enough' parent and not beat ourselves up for the inevitable mistakes we make is both refreshing and comforting. We also discuss various signs to look out for in children that indicate it may be time to seek help. This episode with Siri Goodman is brimming with real, actionable advice for busy parents and entrepreneurs. So, sit back, relax, and let's get started!
Where to dive in: (0:00:00) - Challenges of Parenting as Coaches (4 Minutes)
I'm joined by parent coach Siri Goodman. We discuss ways to balance being a busy entrepreneur with having kids, who often don't want to hear our advice. We explore how Siri made the transition from education to parent coaching, and learn how to navigate the challenge of being a parent while running a business. Siri also shares tips on how to manage kids that are frequently getting sick due to the pandemic, and speaks to the difficulties of having no time to be sick when running a business and a family.
(0:03:39) - Supporting Parents Through Individualized Coaching (5 Minutes)
Siri Goodman tells her story of becoming a certified parent coach. She recounts her experience as a school principal and how she noticed parents coming to her for help. She explains how she went back to school and is now helping parents at her school and in her community. She shares the challenges she faced to articulate her services and how she overcame them. Lastly, she emphasizes the importance of customizing her services to the individual needs of the families she works with.
(0:08:56) - Parent Coaches vs Therapists (11 Minutes)
We explore the differences between a parent coach and a therapist, as well as how a parent coach can help parents in their current situation. We also discuss the importance of practice and breaking down tasks into smaller pieces to help parents be effective in their parenting. Finally, we touch on how the same approach works in the Purpose to Profits Academy to help entrepreneurs become more effective in their marketing and sales.
(0:20:15) - Managing Parenting and Entrepreneurship (9 Minutes)
Siri Goodman shares tips on how to be prepared as an entrepreneur with young kids. We emphasize the importance of creating a “village” of people who can assist in a pinch, organizing a go-to bag with medication and supplies, and writing emails in advance for clients when a crisis arises. We also look at how to develop strategies to help manage the frequent illnesses of preschoolers, as well as how to stop them from spreading.
(0:29:39) - Guidance for Busy Parents (7 Minutes)
Siri Goodman, a certified parent coach, shares her experience as a school principal and how she noticed parents coming to her for advice about their children. She also explains the differences between a parent coach and a therapist, and how they can help parents in their current situation. We emphasize the need for parents to create a “village” of people who can take on the worrying that comes with parenting, and how to balance that with their own responsibilities. Finally, we discuss the importance of listening to and understanding your children, as well as getting help from specialists when necessary.
(0:36:31) - Exploring the Concept of Good Parenting (13 Minutes)
I'm joined by parent coach Siri Goodman as we explore the concept of being a "good parent". We discuss the pressures that parents feel to be perfect and how our culture judges parents. Siri shares that there is no such thing as a "good parent" or a "bad parent", and that we should not beat ourselves up for the mistakes that we make. We also look at how to be a "good enough" parent and how to give ourselves encouragement in our parenting journey.
(0:49:05) - Understanding Children and Seeking Parental Coach (7 Minutes)
Siri Goodman, a certified parent coach, shares her experience and tips on how parents can better understand their children. We discuss the different life experiences children have and why it's important to take those into account when parenting. We also touch on the signs that it's time to reach out for help, how parents can find support and build their own “village”, and how parents can use a parent coach to create a toolbox of strategies specific to their child's needs. Finally, we talk about how parents can access Siri's services no matter where they are located.
(0:56:14) - Being a Better Parent (1 Minutes)
Siri Goodman, a certified parent coach, shares her experience with helping parents understand their children better and the pressures of being a “good parent”. We emphasize the importance of finding the balance between being a busy entrepreneur and being a parent, as well as creating a “village” of people who can support parents in their journey as entrepreneurs and parents.
About my guest: Sari Goodman is a Certified Parent Educator and private coach, providing parents strategies to reduce worry, frustration, and conflict in their home.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
The Power of Personal Style in Branding with Mellicia Marx (Ep79)
Turn Pain Into Purpose: Sarah Gleason's Inspiring Entrepreneurial Story (Ep78)
Transform Midlife Transitions: Embracing Personal Growth and Self-Discovery with Rajinder Rai (Ep77)
From Employee to Healthpreneur: Adrienne Barela's Inspiring Story (Ep76)
Ready to unlock your personal style potential and transform your career? Join us for a delightful yet enlightening journey with Mellicia Marx, an extraordinary stylist and personal brand builder. Mellicia shares her audacious journey from leaving her job without a plan to turning her passion for styling into a thriving business. She illuminates us with her adventurous perspective on risk-taking and scrappiness, which led her to secure her first clients within a month of starting her business.
We delve into the world of entrepreneurship, challenging the myths surrounding corporate security and flexibility. Mellicia enlightens us on using our unique skills across various industries, emphasizing the importance of creating the right boundaries to maintain a successful business and lifestyle balance. Dressing for success is more than just looking good, it's about feeling good and making a statement. We unpack the significance of dressing according to your brand and how your clothing choices influence not only how you feel, but also how others perceive you.
Later in the show, Mellicia guides us through her comprehensive approach to style, helping you select the right clothing and understand the importance of dressing for your body type. We talk about how to create a wardrobe that aligns with your personal brand and how to use your style to express your business branding. Mellicia 's invaluable tips on dressing for Zoom meetings, speaker dressing, and working with a style expert will surely help you navigate through your style journey. Tune in to this inspiring episode to master your personal style and take your career to the next level.
In this episode, you'll hear:
- Your personal style's impact on brand perception
- Expressing personal style for business branding
- Zoom meetings and website photo tips
- How to unlock your personal brand style potential
Where to dive in: (0:00:02) - Transforming Careers With Personal Branding (6 Minutes)
Mellicia Marx, a stylist and personal brand builder, talks about how to live your brand through your clothes and personal style. She shares her story of leaving her job without a plan and turning her love for styling into a business. She reveals how her risk-taking and scrappiness led her to finding her clients in the very first month and now helps others find their own unique style and brand. This is an inspiring story for anyone who wants to find success in their career and life.
(0:06:33) - Discovering Entrepreneurship and Challenging Myths (5 Minutes)
We uncover the truth behind the myths surrounding corporate security and flexibility. We explore how Mellicia Marx, a stylist and personal brand builder, found her natural risk taking personality and the clarity to trust it. After discovering her natural skills, Mellicia was able to launch her own business and reap the rewards of a more gratifying and impactful role. We also discuss how the same skillsets can be applied to different industries and how to look at them in a different light.
(0:11:38) - Balancing Boundaries and Priorities in Business (4 Minutes)
We explore how to trust our instincts when it comes to business decisions. We manage expectations and create the boundaries needed for a successful business and lifestyle balance. Mellicia Marx emphasizes recognizing the stories we tell ourselves and prioritizing time and resources to create the desired business. We reflect on the importance of saying no and trusting the right opportunities will come.
(0:15:11) - Personal Style's Impact on Brand Perception (9 Minutes)
We discuss the importance of showcasing our authentic selves through our personal style. How our clothing can influence how we feel, how others perceive us, and how it can affect our brand is explored. Mellicia Marx shares her perspective on how to dress according to your brand and how to make sure you're in alignment with how you want to show up in the world. The concept of dressing to fit into certain cultures and how to stand out from the crowd is also discussed. Finally, the example of Senator Kirsten Sinema and how she has used her style to communicate her personal brand is touched on.
(0:24:08) - Authenticity and Experience in Business (3 Minutes)
We examine how Mellicia 's past experiences can give her a competitive edge in her current role. We discuss how her background in different industries has enabled her to relate to her clients and create a unique value proposition. We also explore how understanding the environment a person works in can help when selecting clothing that is authentic and appropriate for the workplace.
(0:27:10) - Expressing Personal Style for Business Branding (10 Minutes)
Mellicia Marx, a stylist and personal brand builder, shares her story of how she learned to trust her instincts when it comes to her personal style. She talks about how finding the right clothing, even if it’s not the most expensive, can help create a sense of professionalism and respect. We also discuss how women have more choices when it comes to clothing and the importance of understanding how to make the right choices that still feel like you.
(0:36:41) - Personal Style and Curated Wardrobe (10 Minutes)
Mellicia Marx shares her insight into how to create a personal style that reflects our authentic selves and aligns with our values. She emphasizes the importance of understanding our body type and color palette, and how it can be used to simplify our wardrobe and create pieces that work together. Mellicia also explains how to use style words to find clothing that reflects our desired look and feel. Finally, she explores how her past experiences can be used to gain a competitive edge in her current role.
(0:46:40) - Zoom Meetings and Website Photo Tips (8 Minutes)
Mellicia Marx, a stylist and personal brand builder, shares her tips for creating a personal style that reflects our true selves. She emphasizes the importance of being aware of our audience and what feels appropriate in different settings. She also shares advice for dressing for our body type, choosing the right colors and prints, and creating a balanced image.
(0:54:41) - Speaker Dressing Tips (4 Minutes)
Mellicia Marx, a stylist and personal brand builder, shares her tips for how to dress for success. She offers advice on how to dress for a specific client base, how to choose clothing that represents our authentic selves, and how to ensure that our clothing doesn't reveal any accidental details. Mellicia also provides advice on what to consider when selecting clothing for a speaking engagement, such as avoiding sheer fabrics, ensuring that there is no visible gap between a mic pack and clothing, and selecting clothing of a quality that aligns with the audience.
(0:58:25) - Work With a Style Expert (4 Minutes)
Mellicia Marx shares her expertise on how to select the right clothing, shoes, and accessories for an event. We discuss how to avoid common pitfalls such as uncomfortable fabrics, loud shoes, and inappropriate clothing. Finally, we explore when it is the right time to seek out an expert like Mellicia to help with personal style.
(1:02:52) - Unlocking Your Personal Style Potential (8 Minutes)
We discuss how to dress for success and how our clothing can influence how we feel and how others perceive us. Mellicia Marx shares her insight into how to create a personal style that reflects our authentic selves, as well as tips on how to select the right clothing, shoes, and accessories for an event. We explore the importance of dressing for the level of success we want to achieve, and how to use existing pieces to create outfits that maximize our time and reduce stress. Mellicia also explains how her comprehensive approach helps clients build the skills they need to master their personal style for life.
About my guest: Mellicia Marx empowers women to communicate their authentic personal style with an intentional, values-based approach to expressing themselves through clothes.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
Turn Pain Into Purpose: Sarah Gleason's Inspiring Entrepreneurial Story (Ep70)
Transform Midlife Transitions: Embracing Personal Growth and Self-Discovery with Rajinder Rai
From Employee to Healthpreneur: Adrienne Barela's Inspiring Story
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Can you imagine turning past pain into purpose and stepping into your true potential? How about overcoming financial obstacles and imposter syndrome? Our guest for this episode, Sarah Gleason, passionately shares her transformative journey of achieving exactly that.
Sarah’s story is a riveting saga of resilience, which she narrates with candor and courage. Once a victim of a con man in the world of personal development, she fought to regain trust, while simultaneously wrestling with the guilt of feeling like a hypocrite in her own life. Sarah managed not only to survive but to thrive, all thanks to her unwavering determination. She transitioned from consulting to mentoring and coaching, and along the way she learned to silence her inner critic. Sarah's insights on overcoming imposter syndrome and the power of personal stories to drive empathy are truly insightful and inspiring.
This episode also explores Sarah's evolution as a business owner. From getting her business up and running, to finding her niche, and understanding the importance of both business and psychological aspects of success, Sarah shares it all. Her belief in the transformative power of coaching and mentorship, and her goal of leading people to their maximum potential, paint a roadmap for personal and professional growth. She also emphasizes on how past pain can be turned into purpose, and how activating your life can lead to long-term success. So, tune in and let Sarah's story inspire you to break free from your past and embrace your future with hope and positivity.
In this episode, you'll hear:
- How to overcome obstacles and find clarity
- About overcoming imposter syndrome in the entrepreneurial journey
- How to discover your purpose and niche
- About turning past pain into purpose
- How to activate your life
Where to dive in:
(0:00:01) - Overcoming Obstacles and Finding Clarity (14 Minutes)
Sarah Gleason shares her long journey of becoming a successful business owner. She had to overcome a lot of obstacles and heartbreak along the way, taking different programs and courses to try to gain clarity on what she wanted to do and how to help people, but it never quite worked out. Finally, she had to learn to trust the world of personal development leaders after being the victim of a con man, and it was a pivotal moment in her journey. We discuss Sarah's backstory, the journey it took to get to where she is now, and how she regained her trust and confidence.
(0:14:22) - Overcoming Financial Obstacles in Personal Development (5 Minutes)
Sarah shares her story of the pivotal moment when she realized she was really helping people turn their pain and challenges into something meaningful. She talks about the struggles she faced growing up in a culture of secrecy, and how she had to overcome the guilt of being a hypocrite. Sarah also gives her advice on how to help people overcome embarrassment and imposter syndrome when it comes to investing in their business and themselves.
(0:19:13) - Overcoming Imposter Syndrome and Entrepreneurial Journey (5 Minutes)
Sarah's journey from consulting to becoming a mentor and coach is explored. She overcame imposter syndrome and learned to not compare herself to others. Every dollar spent and every experience, even those that didn't seem to have a direct return at the time, have served her in her journey of becoming a successful business owner and coach. She also shares how she met the host and how their relationship has evolved over time.
(0:24:03) - Discovering Your Purpose and Niche (10 Minutes)
We discuss the importance of finding your niche and understanding how to utilize your own personal stories to explain it. Sarah was able to get her business up and running by taking a course. We look at how Sarah overcame imposter syndrome and how her connection with people improved when she allowed her personal stories to drive her empathy.
(0:34:22) - Discovering Purpose and Mentorship in Coaching (4 Minutes)
Sarah shares her journey of learning to believe in herself and how she was able to get her business off the ground. She also talks about how mentors can help people to believe in themselves until they can believe in themselves. Through her journey, Sarah found that her goal is to be a coach and a leader, leading people to a place that brings out their best selves and their maximum potential.
(0:38:43) - Turning Past Pain Into Purpose (14 Minutes)
Sarah explains the importance of understanding both the business and psychological aspects of success. She shares how a supportive team of mentors and coaches has helped her build her own business. We also look at how Sarah develops thought leaders from those who have faced difficult situations, and how her Purpose Project program and podcast helps guide people to find their voice and use it to make a positive impact in the world.
(0:52:48) - Activating Your Life (1 Minutes)
Sarah's journey to activating her success is explored. The importance of having a supportive team of mentors and coaches to help along the way is highlighted. Sarah shares her story of overcoming imposter syndrome and learning to trust herself and her ideas. Finding one's niche and the power of personal stories to explain it are discussed. The need to understand both the business and psychological aspects of success for long-term success is also discussed.
About my guest: Sarah Gleeson is a passionate trauma alchemist dedicated to helping individuals transform their pain into purpose. Her mission is to guide and empower others as they embark on their journey of healing, self-discovery, and project creation. With a deep understanding of the transformative power of trauma, she believes that our greatest challenges can serve as catalysts for growth and personal fulfillment. Drawing from her experiences and extensive research in the field, Sarah provides a safe and compassionate space for individuals to explore their past, heal their wounds, and unlock their true potential.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Four Stories Your Consulting and Coaching Business Needs (Ep65)
Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)
Listen in as we engage in a profound discussion with Rajinder Rai, a former pharmacist turned life empowerment coach, as she shares her midlife journey filled with transitions both professionally and personally. Rajinder recounts how personal health issues and her daughter's Hodgkin's lymphoma diagnosis served as a wake-up call, forcing her to reassess her life and priorities. She reveals how this crisis shifted her mindset from a fixed one tied to her pharmacy work, to one that embraced functional medicine and feminine energy, enabling her to uncover her true identity and potential.
We navigate the winding road of self-discovery and personal growth, discussing the necessity of self-care and the courage it takes to look inward. Unraveling personal stories and myths that hold us back, Rajinder shares her POS model of Power, Awakened, and Self that can guide listeners on their own journey. You'll learn about the importance of self-responsibility, how it opens new pathways of self-discovery, and why it is crucial to replace outdated narratives with those aligning with our values.
Our conversation with Rajinder offers a comprehensive exploration of midlife reinvention and personal growth. We examine the significance of understanding lab results and the impact of lifestyle choices on our health. Listen to how Rajinder utilized emotional healing and developed a strong routine to become her own health advocate. The discussion culminates with the power of creating an intentional space for self-care, and how it can aid in finding balance and bouncing back from life's highs and lows. Join us on this journey and learn to harness the energy of midlife as a catalyst to elevate your self-awareness and attract new opportunities.
Where to dive in: (0:00:02) - Transitioning Careers (13 Minutes)
We explore the fear and confusion that comes with a midlife transition and how Rajinder used it as a catalyst to reach her highest potential. Rajinder shares how her personal health issues and her daughter's Hodgkin's lymphoma diagnosis forced her to take a step back and reflect on her life and how she was spending her time. She explains how her mindset shifted from a fixed one tied to pharmacy to one that focused on functional medicine and feminine energy. We learn how understanding her true identity allowed Rajinder to forge her own path to success.
(0:12:35) - Recognizing and Embracing Personal Growth (6 Minutes)
We discuss the importance of self-care and the tough journey of self-discovery. We explore the idea of taking a step back and looking in the mirror to recognize what is off and how to take action. We talk about the physical and emotional aspects of this journey and how Regender's POS model of Power, Awakened, and Self can help guide us through.
(0:18:49) - Awakening and Unraveling in Midlife (6 Minutes)
We explore the power of taking self-responsibility and how it can open up new pathways of self-discovery in midlife. We learn how to prioritize our health, adjust our energy, and make more conscious and intentional decisions. We examine why it is important to replace old stories and beliefs with new ones to align with our values. We discuss how not taking responsibility can lead to staying in old comfort zones and repeating the same patterns.
(0:25:09) - Unraveling Stories, Self-Care, and Personal Growth (8 Minutes)
We discuss the process of unraveling our stories and myths that are holding us back. We take a look at how the energy of midlife can be used as a catalyst to confront our fears and limitations. We explore how awareness and self-care can lead to self-discovery and how taking self-responsibility can open up new pathways. Finally, we prioritize our health and wellbeing to create the life we desire.
(0:33:21) - Self-Care for Personal Growth (6 Minutes)
We look into the importance of creating space for self-care, without guilt or judgement. We explore how to create a balance between taking care of ourselves and taking care of others, and how this can lead to a healthier and more fulfilling life. We also discuss the importance of finding what works for each individual and how to make sure that our actions are reflective of our words.
(0:39:39) - The Power of the Pause (10 Minutes)
I discuss the importance of creating a space for self-care and how that can help us bounce back from highs and lows. We customize our individual needs in order to reach our highest potential, and let go of what other people are doing. The power of taking self-responsibility and how it can open up new pathways for self-discovery in midlife is explored. Finally, we talk about how the energy of midlife can be used as a catalyst to elevate our self-awareness and attract new opportunities.
(0:50:06) - Midlife Reinvention and Personal Growth (10 Minutes)
The importance of understanding lab results and how lifestyle choices can have a major impact on our health is explored. The power of emotional healing and the importance of developing a strong morning or evening routine to help us become our own advocates when working with medical providers is discussed. The connection between self-care, spirituality and mental health, as well as how to use the pause model to unravel the stories and myths that are holding us back is looked into. Finally, the power of creating an intentional space for self-care and how it can help us find balance and bounce back from highs and lows is looked into.
About the guest: Rajinder Rai helps women professionals in midlife regain control of their life, health, and career with her 12 week program, RISE.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Four Stories Your Consulting and Coaching Business Needs (Ep65)
Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)
Navigating the entrepreneurial journey while juggling wellness and health seems daunting, doesn't it? That's the challenge we tackle as we're joined by the incredible Adrienne Barela, gut health expert and successful entrepreneur. Nin's journey from employee to health and wellness business owner is a testament to strength, determination, and the power of grounding oneself, offering inspiration and wisdom for our creative and business pursuits.
One of the most vital elements we explore with Adrienne Barela is how to listen to our bodies, understand early signs of burnout, and prevent adrenal fatigue. Nin's expertise in this field is evident as she sheds light on the misconceptions surrounding stomach acid and the real culprits behind GERD and IBD. We also delve into practical strategies to improve our diets, gradually increase fiber and incorporate more nutrition and protein. Wise advice, simply put, for us all.
We conclude our enlightening conversation with tips for busy entrepreneurs looking to improve their digestion and sleep patterns. With Nin's easy-to-follow strategies, you'll learn how to activate your parasympathetic nervous system, optimize nutrition, and establish a healthy circadian rhythm. Nin's story of building a business from personal experiences emphasizes the importance of boldness and confidence in achieving health goals. This episode is an empowering conversation filled with life lessons, practical tips, and a wealth of information to enhance your wellness and entrepreneurial journey. Tune in and let Adrienne Barela guide you towards better health and success.
Where to dive in: (0:00:01) - Navigating Wellness and Entrepreneurship (10 Minutes)
Today I'm speaking with Nin Borela, an expert in gut health and overall health, about how to stay healthy even when we're super busy. Nin shares her own journey from working for other people to starting her own business, and how her own pain and struggle led to her entrepreneurship calling. We explore how essential it is to anchor and ground ourselves, not only for our health but also for our creativity and success. We also discuss why it's so important to listen to our bodies and make sure our needs are met if we want to be able to come up with new ideas and keep our body healthy.
(0:10:13) - Gut Health Warning Signs (13 Minutes)
Do you ever feel exhausted, bloated, or experience unexpected weight gain? Today, I'm speaking with Nin Borela, an expert in gut health and overall health, about the early warning signs of burnout and how to prevent it. Nin shares her insight on the stages of adrenal fatigue, the importance of digestion, and how to recognize the signs of an unhealthy gut. We also explore the misconception of too much stomach acid and the real root cause of GERD and IBD. Tune in to learn more!
(0:23:22) - Self-Care for Health and Success (13 Minutes)
I'm joined by Nin Borela, a health and wellness coach and integrative health practitioner, talking about the importance of examining your root cause. Nin and I discuss how to look into our health issues, and how we can trace back to our younger years. We also talk about how our need to be a perfectionist or a type A personality is often rooted in seeking validation and approval from someone, and how understanding this can help us to take better care of ourselves.
(0:36:50) - Increase Fruit and Vegetable Intake Tips (6 Minutes)
I'm discussing how to get enough fiber, nutrition, and protein into your diet without feeling deprived. I talk with Nin Borela, an expert in gut health and overall health, about the importance of having a minimum of one cup of produce at each meal and two cups of vegetables per day. We cover how to gradually increase your fiber intake, what proteins and fats are good to have in your diet, and how to make sure you're getting the right amino acids if you're vegetarian or vegan. We also discuss strategies to make eating healthy easier, like using leftovers and having a smoothie for breakfast. Finally, I share my advice on how to get started with box breathing before meals.
(0:43:16) - Optimal Health for Busy Entrepreneurs (10 Minutes)
Do you want to improve your digestion and sleep patterns? Today I'm speaking with Nin Borela, an expert in gut health and overall wellbeing, about simple and effective strategies to do just that! We discuss how to activate the parasympathetic nervous system with box breathing, how to create optimal nutrition by eating three to seven cups of veggies a day and including protein and fat in each meal, and how to create a healthy circadian rhythm by getting 7-9 hours of sleep each night and avoiding blue light devices before bed. Nin also shares tips for taking care of your adrenals, such as getting outside in the morning and adding in melatonin or CBD to help you sleep. So, if you're looking for a way to get back on track with your health, this conversation is for you!
(0:53:09) - Building a Business From Personal Experience (6 Minutes)
Today I'm joined by Nin Borela, a health and wellness coach and integrative health practitioner, to discuss the importance of being confident and bold when it comes to building a successful business. We {language} how Nin's own journey and research has enabled her to create a roadmap of amazing things for her clients to take advantage of. Nin shares that clarity, cleanliness, and consistency are key when it comes to achieving health goals. She also emphasizes the importance of believing in yourself and honoring your story of transformation. Finally, Nin encourages us to start with one or two habits a week and to not be afraid to try something different.
About my guest: Adrienne is a 45-year-old, proud working mom of two. However, she struggled for years with an imbalanced gut, which led to weight gain (seemingly overnight!), fatigue, eczema, and imbalanced hormones. All of which affected her cycle, mood, and well-being. Doctors always told her everything looked “normal.” But she knew better and was always surprised when they just wanted to prescribe something to mask symptoms vs. getting to the root cause of my issues. After taking a deep dive into Ayurvedic principles and Chinese Medicine herbs and becoming a certified Integrative Health Practitioner, she found the areas that she was either deficient in or too toxic, and got them back into balance through specific protocols. And just like that, I transformed my body and life. Now, she can’t wait to help you detoxify, re-balance your gut and hormones, and optimize your health because a balanced body can't be overweight, overstressed or sick.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Four Stories Your Consulting and Coaching Business Needs (Ep65)
Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)
Have you ever wondered about the pivot points in your life and career? How they could lead you to unforeseen pathways, perhaps towards entrepreneurship?
In today’s episode, we engage in a fascinating discussion with my first business mentor, Chad Barr. Chad’s transition from an Israeli musician to a software guide, photographer, web strategist, and thought leader is nothing short of inspiring. He shares his insightful journey of changing gears from a software development house to an internet company and the invaluable lessons this brought about.
Fear, excitement, risk, and passion all play pivotal roles in our lives, more so when you are an entrepreneur. Chad's personal voyage from music to software to the internet is a testament to this, shedding light on how critical it is to surround ourselves with genius and actively listen to our teams and mentors. Chad's shift from programming software to creating websites underlines the power of embracing change and unleashing creativity. His journey is a testament to the power of following your heart, even when it scares you.
In the ever-evolving world of technology, it is crucial to stay ahead of the curve. Chad and I delve into how businesses can leverage artificial intelligence, like chatbots and UPDs, for growth and impact. We also touch upon Chad’s upcoming venture, the Digital Empire Academy, and his commitment towards his weekly newsletter that has been running since 2013. Tune in to absorb powerful insights on web presence and thought leadership, and learn how to channel your genius within for maximum impact. Don’t miss out on this conversation filled with compelling stories and insights. Get ready to be inspired!
In this episode, you'll hear:
- About pivot points in career and entrepreneurship
- How to follow your heart and entrepreneurship
- How to unleash creativity and embrace change
- About unleashing the genius within
- How to create content from client challenges
- How to leverage artificial intelligence for content creation
Where to dive in:
(0:00:02) - Pivot Points in Career and Entrepreneurship (9 Minutes)
My very first business mentor, Chad Barr, and I chat about web presence, thought leadership, content creation, and chatbots. Chad shares his journey from being an Israeli musician to software guide, photographer, web strategist, content creator, and thought leader. We hear about his experience transitioning his business from a software development house to an internet company and the lessons he's learned along the way. It's a great conversation filled with fun stories, so join us to learn how to maximize your web presence and become a successful thought leader.
(0:09:09) - Following Your Heart and Entrepreneurship (5 Minutes)
Chad and I explore how his personal journey from music to software development to the internet inspired him to become an entrepreneur. We discuss the importance of finding the pivot point in our lives to move onto something new, as well as developing the courage to trust our hearts and take action. We also touch on the importance of passion and the power of taking risks, even when it’s scary.
(0:14:37) - Unleashing Creativity and Embracing Change (8 Minutes)
Chad and I discuss his transition from programming software to building creative websites. We explore how surrounding himself with genius and listening to his team members and his mentor pushed him to challenge himself and his own thinking. We also discuss how photography helped him to shift from the million dollar website idea to a creative expression and content creation.
(0:23:01) - Unleashing the Genius Within (7 Minutes)
How to take the knowledge and skills we have and use them to make an impact on the world. Determine which content resonates and how experimentation is key. Find the right platform to share our ideas and how to use our expertise to create content that will make an impact. Ask yourself what you are good at and what you have learned over time. Emphasize the importance of listening to our hearts and starting the journey of content creation.
(0:30:15) - Creating Content From Client Challenges (9 Minutes)
We discuss how to use our knowledge and skills to make an impact on the world, and how to determine which content resonates. Chad shares his method of experimenting to find the right answers for his clients' challenges, and how his personal journey from music to software development inspired him to become an entrepreneur. He also shares how surrounding himself with genius and listening to his intuition enabled him to make the transition from programming software to building creative websites. Finally, we explore how asking ourselves the right questions helps build the content creation muscle.
(0:39:43) - Leveraging Artificial Intelligence for Content Creation (11 Minutes)
Chad and I explore the ways his clients can benefit from the services of Chad Barred Associates, from web presence to content creation to marketing initiatives. We emphasize creating remarkable content and leveraging artificial intelligence such as chatbots and UPDs to help businesses grow and create a greater impact. Chad shares his plans for launching the Digital Empire Academy and his commitment to his weekly newsletter, which has been running since 2013. We reflect on Chad's journey from music to software development to the internet and how it inspired him to become an entrepreneur.
About the guest: Chad Barr is an Internet marketing strategist with over 25 years of experience transforming businesses through technology innovation. Born and raised in Israel, Chad arrived in the United States at age 22, determined to capture the American dream. He founded his own technology company, CB Software Systems, in 1987, and quickly became a globally sought-after software developer, mentor, and strategist. Today, Chad’s work as president of the Chad Barr Group spans multiple continents, with clients in the UK, Italy, Germany, Australia, New Zealand, Canada, and across the United States. Chad helps his clients leverage the web to dramatically transform their businesses and establish a powerful web presence. His firm, the Chad Barr Group, is recognized as one of the leading strategic Internet development organizations in the world.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Four Stories Your Consulting and Coaching Business Needs (Ep65)
Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)
Imagine harnessing the power of the Enneagram to catapult your consulting and coaching business to incredible success. Enneagram expert Sarah Wallace joins us in this fascinating episode to discuss how this profound tool can spark transformation in both clients and ourselves. Sarah shares her captivating journey from working in construction materials to discovering her true passion for the Enneagram and how she now empowers entrepreneurs and leaders to better understand themselves and their teams.
Together, we dig deep into the various Enneagram types, exploring their unique motives and behaviors. We discuss how different types struggle with challenges such as boundary issues for type twos, workaholic tendencies for type threes, and feelings of inherent wrongness for type fours. As a bonus, we even have a fun conversation about which Marvel characters might fit into these Enneagram types, like Tony Stark, Black Widow, and Captain America.
In this insightful conversation, we delve into how the Enneagram can be employed for business growth, self-coaching through fears and anxieties, and recognizing the diverse approaches to handling fear. Sarah generously offers specific guidance tailored for individual Enneagram types, such as how type twos can confidently step into the spotlight, type sevens can find excitement in routine and structure, and type ones can overcome perfection paralysis. Don't miss this riveting episode that will leave you eager to uncover more about the Enneagram and its transformative potential for your coaching, consulting, and personal growth journey.
In this episode, you'll hear:
- How To Use The Enneagram for Consulting and Coaching Success
- The Enneagram Types Explained
- About Personality Types and Marvel Characters
- How To Use The Enneagram for the Coaching and Consulting Process
- About Using the Enneagram for Business Growth
Where to dive in: (0:00:02) - Enneagram for Consulting and Coaching Success (14 Minutes)
We into the world of the Enneagram and how it can help consultants and coaches ignite transformation in their clients. My guest today is Sarah Wallace, an Enneagram expert who shares her experience in finding the perfect career for her. She started in the construction materials industry then moved into environmental compliance, sales, and eventually consulting. We discuss how the Enneagram can help consultants and coaches break out of their comfort zones, take bigger risks in their businesses, and discover how they can create the perfect life for themselves.
(0:13:41) - Enneagram Types Explained (14 Minutes)
We explore how the Enneagram can help consultants and coaches understand and support their clients. We discuss how types two, three, and four are striving to feel connected, outstanding, and unique respectively, and how their energy can be used with intention to create positive transformations. We also touch on the struggles of boundaries that two’s face, how threes can become workaholics, and how fours can struggle with feeling like they’re inherently wrong.
(0:27:17) - Personality Types and Marvel Characters (7 Minutes)
Today, we discuss the world of Eights, their drive to feel powerful and the need to protect themselves and those in their circle. We explore how Eights can often come across as domineering, aggressive, and controlling, and how they may have shifted their behavior to look like a type two. We also look at how Eights can be very decisive and confident communicators, and how they are often found in the corporate and entrepreneurial spaces. Finally, we explore how Marvel characters like Tony Stark, Black Widow, Mrs. Potts, Captain America, and Thor could be typed according to the Enneagram.
(0:34:14) - Enneagram for Coaching and Consulting (12 Minutes)
We explore the world of Nines, their need for peace and their longing to belong. We examine the intriguing relationship Nines have with anger and how they can reconnect with their own ideas. We compare Twos and Nines and how Twos have the power to comprehend and predict the requirements of others. Finally, we provide tips for consultants and coaches on how to use the Enneagram to help their clients.
(0:46:25) - Using the Enneagram for Business Growth (10 Minutes)
Today, we explore how the Enneagram can be used to self-coach through fears and anxieties. We discuss how each type of the Enneagram handles fear differently, and how understanding those nuances can help entrepreneurs take bigger risks in their business. We look at how type twos can step into the spotlight, how type sevens can still bring excitement with routine and structure, and how type ones can avoid perfection paralysis. Ultimately, the Enneagram provides specific guidance on how to move forward and reach goals.
About the guest: Sarah is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator. With over 15 years in relationship building roles working with government agencies and companies like the US EPA, Federal Reserve Bank, John Deere, and adidas Outdoor, now small business owners, corporations, and event organizers work with Sarah to help them use the Enneagram to develop confident, empathetic, and emotionally intelligent leaders with powerful, productive, and happy teams.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Four Stories Your Consulting and Coaching Business Needs (Ep65)
Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)
Do you ever feel like you're working tirelessly and still feel unfulfilled and disconnected? Puja Madan, a leadership coach who blends spirituality and entrepreneurship, shares her journey through the contrasting worlds of meditation centers and tech startups and how she developed her Amplify Model to help entrepreneurs find clarity in their values, vision, and voice.
In this heartfelt conversation, we delve into the importance of self-connection for success, the power of reflection, and connecting with our authentic selves to create a more meaningful and valuable career. We also discuss Puja's Amplified Life Triangle, a vital tool for understanding energy management and achieving a balance between logic and intuition in our lives and businesses.
Don't miss this powerful conversation on the importance of deep spiritual work, trusting the process of divine timing, and aligning values and genius in work. Puja shares her wisdom on creating space for new opportunities, following our intuition to guide our decisions and actions, and uncovering the secrets to soulful business growth. Allow yourself to be inspired and guided toward a more fulfilling, purpose-driven life.
In this episode, you'll hear:
- about the connection between a purpose driven business and spiritual alignment
- why self connection is integral to success
- why you need a self-energy strategy
- how to align your values and zone of genius
Where to dive in: (0:00:03) - Purpose-Driven Business With Spiritual Alignment (9 Minutes)
Today, I'm talking to Puja Madan, a leadership coach and expert in building a meaningful business that is aligned with your purpose and values. I'm excited to explore how to create a high impact business out of your soul, and learn more about Puja's background and how she uniquely blends spirituality and entrepreneurship. We discuss the contrast between the two worlds she was living in: one was soft, with the meditation centers, and the other was hard, with the tech startups. We also explore why we are set up to be so disintegrated in the world, and how Puja's journey led her to be a leader in coaching and supporting those who are purpose driven but running out of fire.
(0:08:57) - The Natural Progression of Integration (6 Minutes)
We explore how nature provides us with a blueprint of integration and harmony, and how this can be applied to our own spiritual evolution. Puja's Amplify Model is examined, which is her own journey that she has used to help her clients, and how it can provide clarity in our values, vision and voice. We question why our natural inclination is to quickly jump into strategy without taking time for the inner work, and explore how this can be linked to our trauma and sense of survival.
(0:15:20) - Self-Connection for Success (9 Minutes)
We discuss how easily we can be tricked into thinking that we are hustling and working hard, but still feel empty and unfulfilled. We explore the importance of reflection to look at how we are approaching our service-based business, and how to recognize if we are recreating our career or if we are doing work that is meaningful and valuable to us. We also talk about the importance of connecting with our self in order to un-learn what is not authentic, and how to come to a place of grounding and integration to do the work that comes from our presence.
(0:24:21) - The Energy Triangle (5 Minutes)
Puja's Amplified Life Triangle is important for entrepreneurs to understand energy management. We explore how to create a balance between logical and analytical masculine energy and intuitive feminine energy. We also discuss ways to nourish ourselves mentally, physically, emotionally, and spiritually to help sustain our creative goals. Lastly, we talk about how energy, time, and mindset interact with one another and how we can use this to be more intentional and conscious of how we are using our resources.
(0:29:27) - The Importance of Self-Energy Strategy (11 Minutes)
I chat with Puja Madan about the importance of deep spiritual work and how it sets in motion a bigger path and purpose. Puja explains how it takes time to fully percolate and that we need to give ourselves permission, time and space to up level energetically and spiritually. We also explore the difference between evolutionary change and transformational change and how intuition plays an important role in understanding the right timing. Finally, we discuss the importance of trusting the process and divine timing, no matter how long it takes.
(0:40:14) - Aligning Values and Genius in Work (7 Minutes)
Today I'm talking with Puja Madan about the importance of setting intentional time for self-care and reflection. We explore how to create a balance between logic and intuition, how to build a framework that aligns with our values and purpose, and how deep spiritual work can set in motion a bigger path and purpose. Puja shares her Amplified Life Triangle and how it can help entrepreneurs manage their energy and recognize when it's time to uplevel or introduce a new program. We also talk about how nature provides us with a blueprint of integration and harmony, and how to pay attention to our energy when making decisions. Finally, Puja shares how doing things from an overflow of joy can help us scale our business naturally.
(0:47:00) - Letting Go Rituals and Creating Space (7 Minutes)
Today, I'm talking to Puja Madan about releasing programs or courses that are no longer resonating with our current path. We emphasize the importance of taking the time to meditate, pray, and feel what is true to our bodies, and to honor the gifts that something has brought into our lives. We explore a gratitude practice for letting go, and how to create space for something new to come in. We discuss the idea of a flash sale to give a proper goodbye, and how to invite in positive energy for the next phase of our careers. Finally, Puja shares how to work with her and get in touch.
(0:53:40) - Power of Intuition and Self-Connection (3 Minutes)
Today, I'm talking to Puja Madan about the power of following intuition and how it drives our decisions and actions. We focus on the importance of connecting with our inner self and spiritual core to create a reset in our lives. We discuss how this connection allows us to make decisions from a place of alignment and trust, and how it leads to courage to say no to things that are not in alignment. Puja shares her own experiences of how connecting to her intuition guided her in selling her house, relocating to Denver, and how it has changed her approach to her business and clients.
(0:56:51) - Soulful Business Growth (2 Minutes)
Puja's story of vulnerability and willingness to show up as their authentic self without putting on masks or facades is moving and makes them magnetic and compelling to their people. We use nature's blueprint of integration and harmony to spiritually evolve, and how we can be tricked into thinking we are hustling and working hard, yet still be feeling empty and unfulfilled. We focus on Puja's Amplified Life Triangle and how to create a balance between logic and emotion, deep spiritual work, and setting intentional time for self-care and reflection. Finally, we emphasize the power of following our intuition and how it helps us make decisions and take actions.
Next steps: * Check out Puja's products and services: https://radiantpresence.thinkific.com/collections * Name your price and get The Organization Development Consultant’s Toolbox! When you pay, 50% of profits for the program are going to go to Kiva - Kiva is a renowned non-profit organization that empowers entrepreneurs in underserved communities worldwide by providing them with access to micro-loans. These loans enable individuals to start or expand their businesses, lift themselves out of poverty, and create a better future for themselves and their families. Check it out and name your price: www.betsyjordyn.com/toolbox
About the guest: Puja Madan the secret weapon to leaders and executives seeking to be more resilient, productive and conscious in an increasingly complex workplace. Originally from India, Puja has over 15 years experience teaching mindfulness and meditation-based techniques to executives, holds an MBA and is a graduate of the Institute for Integrative Nutrition, New York. She has coached leaders at Sony, LinkedIn and Gilead amongst others. Her work has been featured in publications like the Huffington Post, MindBodyGreen, Thrive Global, and the Washington Post. Puja has carved out a niche for herself amongst industry leaders who are eager to accelerate their businesses through conscious leadership.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Four Stories Your Consulting and Coaching Business Needs (Ep65)
Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)
Can your image make or break your business's success? Find out how personal branding photography can transform your online presence and create a powerful connection with potential clients. Join me, Betsy Jordan, as I chat with the incredibly talented Suzanne Rothmeyer, a photographer with over 20 years of industry experience and a specialization in personal branding photography.
We dive into the evolution of marketing, discussing how the traditional marketing template is becoming less effective, especially with women now making 70-80% of all purchasing decisions. Learn how to build trust and relationships with your audience by showcasing a warm and authentic image of yourself on your website. Plus, don't miss Suzanne's valuable insights into the power of fashion, preparation, and collaboration when creating your visual brand.
Get ready to level up your image game as we explore the world of personal branding photography with Suzanne Rothmeyer. Discover the criteria to look for in a brand photographer and how investing in yourself can lead to business success. So tune in and let's transform your online image together!
In this episode, you'll hear:
- The importance of personal branding photography
- The use of warm images for modern marketing
- Authenticity in branding and photography
- How to boost your online image with branding photography
- Why investing in yourself is critical for business success
Where to dive in: (0:00:00) - The Importance of Personal Branding Photography (8 Minutes)
Suzanne Rothmeyer, a photographer with over 20 years of experience in the industry, chats about how she got into photography and why she specializes in photography specifically for people who have websites. We discuss how she works with her clients to create amazing, warm, and relatable images for their website. Lastly, we talk about the standards and expectations we as women have for ourselves, and how Suzanne had to go through her own process of self-reflection to get on her own website.
(0:08:05) - Warm Images for Modern Marketing (9 Minutes)
Suzanne Rothmeyer, a professional photographer with over 20 years of experience, has used her expertise to help her clients make the connection between their values and brand through the use of photography. We discuss why preparation is key when it comes to pivoting, and how marketing has changed with women now making the majority of buying decisions. We explore the difference between older, obsolete forms of marketing and creating a connection with a potential client, and why stock photos may not be the best way to make a lasting impression. Finally, we touch on the importance of visuals for both men and women when making a connection.
(0:16:43) - Visual Branding Professionalism (14 Minutes)
We discuss the importance of conveying professionalism in photos and how traditional definitions are changing. We explore how elements like location, color palette, wardrobe, styling, hair and makeup can create a professional looking image while still being warm and relatable. We also highlight how repetition and familiarity can build trust and relationships when it comes to business. Finally, we recognize the significance of the work consultants and coaches do, and how having a variety of images of yourself can help clients feel comfortable and build trust with you.
(0:30:34) - Authenticity in Branding and Photography (14 Minutes)
We explore the power of fashion and how clothing choices can be used to tell a story. We look at how to be intentional with clothing choices and the impact it can have on conveying a professional image. I share tips on how to find or hire a stylist to help create a look that reflects your style and value proposition. We also discuss how having a vision and being prepared can help bolster confidence and make the photo shoot process an enjoyable one.
(0:44:22) - Online Image Boost With Branding Photography (11 Minutes)
We discuss the criteria someone should be looking for in a brand photographer. Understand the different platforms for a hero shot, be willing to collaborate with a team, be friendly and make you feel at ease, and understand lighting and posing. We talk about how a brand photographer that meets these criteria can help with clients trusting you faster and being more effective in your work.
(0:54:53) - Investing in Yourself for Business Success (6 Minutes)
We explore how to best invest in yourself when transitioning careers or starting a new business. We discuss the importance of treating yourself as a business, and the value of being prepared for unexpected opportunities. We also look at how to be intentional with fashion choices to tell a story, and the criteria for finding the right brand photographer. Ultimately, we emphasize the need to take your career and your image seriously, and how that investment will pay off.
(1:00:32) - Photographer Confidence and Podcast Promotion (1 Minutes)
We discuss the importance of investing in yourself and treating yourself as a brand. We look at how to make yourself feel confident and ready for a shoot and how to best use fashion to tell a story. We also explore what criteria you should be looking for in a brand photographer and how to collaborate with them to get the best results. Thank you for tuning into this episode of Enough Already and don't forget to rate and review us on Apple Podcasts!
Next steps: * I have a website template freebie and a team that helps with website copywriting and custom website design! Learn more here: https://www.betsyjordyn.com/consulting-website-template
About the guest: Susan always knew the power of a rock-solid brand – from a degree in graphic design to a corporate career as a marketer earning a six-figure salary. She was always drawn to the visuals of it all...everything about a brand could be summed up in a photograph, from the promises they make to the dreams they’ll create. Her resume grew as she attended Photographic Center Northwest, and before she knew it, she was drawing from years of experience in visual identity to creating portraits of people from all walks of life. In her time away from the studio, that’s where the camera stays – she committed to being as fully present with those she photographs as she is with friends and family. She shows up for those in front of her camera with the energy she draws from time off the grid, time to reflect, and time with the ones she loves.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda (Ep68)
How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)
The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)
Four Stories Your Consulting and Coaching Business Needs (Ep65)
Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)
Today, I'm sharing the top solutions that every consultant should know.
Do you have a goal of growing a high-impact, high-income consulting business? Do you want the control it will give you over your career, to make great use of your experience, and to make a difference?
Here's the problem – especially if you're brand new, you probably have a misconception of what a consultant does. And if you don't know what a consultant does, you don't know what to sell.
If you don't know what to sell, you avoid marketing like the plague and procrastinate on meeting someone who expresses interest in your services.
In this episode, we're going to turn this around.
I'll be going over my top five consulting solutions – what they are, why you need to know them, and how to get started.
I have shared some of my Disney background with you through this series. The short story is that after my masters in OD, I landed my dream job at Disney as an internal OD consultant. I had a leader who ran our internal department like we were an external consultancy and expected that we invest 20% of our time building up our mastery in the consulting best practices.
We did quarterly work sessions.
We did weekly practice sessions.
We created an intranet site called the OD workbench that contained all of these best practices we could access wherever we were on the property, which served as an inspiration for a program that I created that I called The Consultant's toolbox.
This is why marketing didn't scare me when I started my business, even though it was new to me. I was confident in what I'd do with a client once I got one.
I created a cheat sheet to give you the big picture of the consulting solutions you could be selling your clients. So head on over to www.betsyjordyn.com/solutions and grab yours.
Want the big picture of the consulting solutions you could be selling your clients? Click here to grab a free sheet >>>Where to dive in:[01:59] Hear how my Disney background influenced this episode.
[04:47] Go to www.betsyjordyn.com/solutions and grab your cheat sheet that details how you can create value for your corporate clients.
[05:16] Hear about how and why you ned to conduct an assessment with your clients.
[09:01] Understand how and why you need to create a strategy so you client has a game plan for winning.
[13:35] Learn more about org design and why it's a high value solution that very few consultants understand.
[16:38] Why leadership development isn't just about training!
[22:00] Hear why executive teams are unique, their challenges, and how to help.
[25:08] Tune in for the quick recap and learn how to understand which solution your client needs!
Next steps:* What's most important right now is expanding your mind on delivering exceptional value to your clients. * Go to www.betsyjordyn.com/solutions and grab your cheat sheet that details how you can create value for your corporate clients. * Subscribe and stay tuned for next week as I wrap up this series on the top power skills that every consultant and executive advisor should have.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53)
Secrets To Consulting Excellence (Ep52)
How To Explain What You Do with Clarity and Confidence (Ep51)
How To Conduct A Market Scan And Find Your Niche (Ep50)
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)
Today I'll discuss the positioning traps that hold consultants back from their impact and earning potential.
To set the context for what I mean by positioning traps – I need to take you back in time to 1997 when my mentor and professor told me – people don't get what you do and what you can offer as an organizational consultant. His feedback was impactful; I will share what he taught me to do and the powerful results!
I learned that if we want to be treated and paid as a strategic partner, we must position ourselves that way. Otherwise, we'll default into one of the positioning traps that will stand in the way of the difference we want to make and the income we want to earn.
This insight about taking charge of my positioning is a theme throughout my consulting and entrepreneurial career – including what I do now as a brand messaging and positioning strategist.
When I got to Disney, I was able to consult with the executives on the strategic projects I mentioned in the last episode because I positioned myself to do that work. I proactively advocated for the work approach I thought was best for my role.
This positioning perspective is behind my approach to landing work, which I call a Partnership Set Up. It is how I grew my business and helped my clients grow small requests into six-figure engagements.
And it's key from a marketing standpoint because the truth is the role of a strategic partner and executive advisor isn't on the org chart and shouldn't be, which I'll explain why in this episode.
Now, let's get into the positioning pitfalls.
Where to dive in: [4:12] Check out the cheat sheet I made for this episode: www.betsyjordyn.com/consulting-approaches
[06:01] Hear why it's so easy to fall into the pair of hands trap and how it can make things worse for your clients.
[11:16] The impact the pair of hands trap has on your income.
[14:54] Why consultants fall into the surrogate leadership trap and its risks.
[21:28] Hear how great consultant positioning is somewhere in the middle of the pair of hands and surrogate leadership trap continuum.
[29:33] Listen to the recap!
Next steps: * Download my free cheat sheet to summarize what we discussed today and determine where your consulting approach falls on the pair of hands to surrogate leader continuum and, most importantly – where you want to be www.betsyjordyn.com/consulting-approaches. * Join the Purpose to Profits Mastermind Academy: https://www.betsyjordyn.com/academy
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Secrets To Consulting Excellence (Ep52)
How To Explain What You Do with Clarity and Confidence (Ep51)
How To Conduct A Market Scan And Find Your Niche (Ep50)
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)
Ready to take your place as a trusted advisor and strategic partner to the C-Suite?
Today, I am sharing my secrets to working with the C-Suite in this first episode of my new Organizational Consulting 101 Series.
More and more people want to leave corporate to start their own consulting or coaching businesses for so many reasons:
- They want control over their career, time, and earning power
- They want to make a significant difference
- They want to help younger versions of themselves, or they want to create healthier work environments
And out of all the businesses they could start, many choose to consult or coach because of the difference they want to make in the world.
So, to achieve these impact and income goals – they want to advise influential senior leaders in organizations.
Marketing and all things related to marketing and getting clients are the #1 pain point for new and seasoned consultants and coaches. And this is a pain point we're all aware of as we make the transition from employee to entrepreneur, but there's more involved with this marketing challenge than meets the eye.
A second challenge is the transition from leader to consultant or coach, which is a whole new job requiring very different skill sets and perspectives, which I'll share more about in this episode.
Before I hosted this business podcast and had my brand positioning, messaging, mentoring, and brand marketing agency, I was an internal organization development consultant at Walt Disney World.
Disney is where I got my start. I had the great fortune of landing this dream job when I was about to turn 30 years old, and I had the opportunity to work with and advise exceptional leaders on visible, strategic projects like the DAK brand relaunch and the Basics project.
When I left Disney to start my own business, I grew it quickly from $0-$300K within 18 months because I knew how to work with executives and their teams. I learned how to influence them and create results without positional authority. And I'll be sharing these fundamental principles in this episode.
In this episode, you'll hear:
- How your role as a consultant or coach is NOT as a contract worker or extra pair of hands
- Why your client is not the organization
- Why your position will never be on the org chart
- Why orgs don't care about your title of consultant, coach, or trainer
- One of the main reasons people fail as consultants to the C-Suite
Only personally powerful consultants and coaches can speak truth to power. Tune in for the secrets you need to succeed in the C-Suite.
Where to dive in: [5:22] Hear about the quiz I created to help you determine if you're ready to be a consultant or executive advisor. Get it at: https://www.betsyjordyn.com/consulting-quiz
[6:00] Number one secret to consulting success and working with the C-Suite.
[09:35] Why consultants need to remember that the client is not the organization.
[14:34] Why the position for a consultant is never going to be on the org chart.
[18:41] Hear why organizations don't care whether you're a coach or a consultant.
[24:00] Learn the big reason you won't succeed in the C-Suite until you accept this key reality.
[34:51] Betsy recaps the five secrets to consulting excellence and why your role is important.
Next steps: 1. Download my free quiz will help you assess your current level of political savvy and five other attributes of in-demand, influential organizational consultants, coaches, and executive advisors. www.betsyjordyn.com/consulting-quiz 2. If your marketing messages and strategies aren’t getting you in front of the corporate buyers you want, let’s work on this. Head to my website at www.betsyjordyn.com/services to learn more about my 1:1 business and brand strategy mentoring. When you’re over there, you can also learn more about the brand-new group coaching/mastermind experience I’m launching in January. Early bird pricing is available now. 3. Next week, I’ll be talking about the Pair of Hands positioning trap (and other positioning traps) that way too many consultants and coaches fall into that keep them from influencing the change that they know is possible for their clients and earning what they worth. So hit subscribe now wherever you’re listening, so you don’t miss it. And be sure to let your colleagues who want to work with executives know about it too.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How To Explain What You Do with Clarity and Confidence (Ep51)
How To Conduct A Market Scan And Find Your Niche (Ep50)
How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger (Ep49)
How to Make Your Contacts Count with Vern Schellenger (Ep48)
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)
Have you ever gotten tongue tied when someone asks you what you do?
I know I have!
Today, I’m wrapping up my "Brand You" series by sharing tips and a script that gets people curious and excited about what you do.
"What do you do?" Is one of the first questions people ask, literally everywhere you go - networking events abound. And each time you go to the grocery store, meet neighbors, go to the kids' soccer match, attend holiday parties, it is a chance to meet clients or people who know your potential clients.
But, if you do not have an engaging answer to the question, you will lose people when you begin speaking. And you’ll leave opportunity on the table.
However, when you have a compelling “What Do You Do?” statement, people will immediately know why they want to work with you or refer you to friends or colleagues.
And you’ll instantly stand out among the crowd because the majority of consultants and coaches don’t do this well.
I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. I'ver heard it many times, when people get the blank stares, they feel like they need to work on their pitch.
There is a difference between a pitch and an engaging story of your business, and that is what we will talk about in this episode.
For consultants and coaches, traditional sales don’t work.
A pitch is about sales.
A story is about service.
I have a free PDF that goes along with today's episode. Check it out here: www.betsyjordyn.com/script.
It’s time to share the story of what you do with clarity, confidence and credibility!
Where to dive in: [2:30] Hear why traditional sales and pitches don't work for consultants and coaches
[4:00] The four mistakes consultants or coaches make when asked, "What do you do?"
[7:20] Why you need to ground your "What I do" statement in your ideal client's transformation and story
[10:34] Hear how to be flexible and deliver the "What I do" script to different audiences in different settings
[18:57] Why no one wants to hear about your generic titles or aspirational phrases. Hear how the right script helps people get to know you.
[20:27] Hear the big recap!
Next steps: 1. To to betsyjordyn.com/script and start to work on your ”What I do” script 2. If you want personalized guidance through the process, I’d love to work with you. You can join my one-on-one brand and business mentoring program or better yet, join my Purpose to Profits Academy, launching in January which provides all the coaching I offer in my one-on-one program PLUS community support, full business implementation online courses and discounts on visual branding, website copywriting and more. Sign up now and get massive discounts and additional coaching from me. You can get all the details and pricing at www.betsyjordyn.com/academy. If it sounds like a good fit for what you’re working on for your business, definitely apply or schedule a consult call to learn more. 3. If you’re enjoying this podcast, I’d love it if you would leave a rating or review where you’re listening. Be sure to subscribe so you don’t miss future episodes. As mentioned at the top of the episode, I’m wrapping up the Brand You series and starting a new one next week all about organizational consulting and advising executives.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger (Ep49)
How to Make Your Contacts Count with Vern Schellenger (Ep48)
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)
What Is A Brand And Why Do You Need One? (Ep46)
Architect Your Business Joy with Jodee Peevor (Ep45)
Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business?
I've got GREAT news! You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche.
The best strategy for dealing with competition is to make the competition irrelevant.
For the last couple of weeks, I've been talking about networking, which I thought was a break from my Brand You series, but the reality is – what makes you a great networker, market scanner, and brand builder are the same skills – it's all about listening and tapping into needs.
In today's episode, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting.
Before we start – let's define a market scan. A market scan is when you talk to former clients and potential clients so you can better understand them better. It's when you try to see the world from their perspective, how they define and describe their problems, the options they consider, why those options fall short, and identify the unmet needs in the market.
Armed with this intel, you'll be able to:
- Figure out the best way to position your consulting and coaching.
- Identify a competitive angle.
- Mine messages that make clients feel like you're reading their minds
- Create products and services your clients will want to buy.
Now that we're clear on what is a market scan and why it's valuable listen to the episode to get into the seven steps!
Where to dive in: [1:20] What is a market scan?
[7:32] Step one: Hear how to get clear on what you want to know and discover.
[10:07] Step two: Hear how to collect and analyze your existing data.
[10:50] Step three: Hear how to decide what type of marketing scan assessment you want to do. Hear how.
[13:15] Step four: Hear how to decide who you want to include in your assessment.
[14:34] Step five: Learn how to design your questions and probes.
[17:32] Step six: How to survey your audience and follow up - and why!
[19:05] Step seven: Hear what to do with your findings.
[22:25] Hear the quick recap of all seven steps.
[24:00] What can you do right now to start a market scan.
Next steps: 1. Start small by simply getting curious, especially when people call you for help. If you're going to probe on anything, probe to understand pain, goals, and human needs. 2. Then talk to former clients. 3. If you're unsure which way you want to take your business and it's holding you back from getting your website done or getting out there and marketing yourself, this is your chance to get powerful group help! Head to www.betsyjordyn.com/academy for more information, or drop me an email at betsy@betsyjordyn.com.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger (Ep49)
How to Make Your Contacts Count with Vern Schellenger (Ep48)
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)
What Is A Brand And Why Do You Need One? (Ep46)
Architect Your Business Joy with Jodee Peevor (Ep45)
Want to know what it looks like to take a strategic approach to networking? I for sure do.
Tune into this special interview where I'm in the hot seat! I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy.
I recently moved to Colorado from Orlando, where I lived for 31 years. So, I need to build a new network. I can build my new network haphazardly, as I'm used to, or I can get strategic like my client Vern suggests, saving me time and making the whole process more enjoyable.
Which is what we all want from your networking, right? Who has extra time going to endless networking events or emails that yield lukewarm responses like "Ummm, sounds interesting, good luck with that."
In this episode, you'll hear:
- The four networks we all have and the ones we undervalue.
- How finding like-minded friends in a new city can start with strategic networking.
- Vern's coaching approach to strategic networking.
Be a fly on the wall as Vern coaches me on how to network in this on-air coaching session.
Where to dive in:
[3:24] The multi-faceted networking needs I face in my personal and professional life and how strategic networking can help
[09:38] How building strong relationships create better referrals
[20:16] Hear Vern's one-on-one coaching approach to strategic networking
[24:46] Vern helps me share my "what I do" statement more effectively through a two-part strategy
[34:04] Why there isn't a single answer to your "what I do" question
Next Steps: 1. If you want a more strategic approach to networking, check out Vern's website at www.contactscount.com. And while you're there, join my team and me in celebrating this website's official launch. We have worked hard to help Vern pinpoint precisely what makes Contacts Count unique and one-of-a-kind, create messages and copy that express that unique value, and then surround those words with powerful images and a fun and engaging custom design. 2. If you want an online home that expresses the essence of who you are and your unique mission, my team and I would love to help you. Book a call with me at www.betsyjordyn.com/schedule, and let's chat about your project.
About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Vern is also the CEO of Contacts Counts. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident. He is a passionate advocate for training and coaching individuals and teams to become more effective when they are networking and building relationships. Vern believes that networking and building relationships can be easy, fun, and a game changer!
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Make Your Contacts Count with Vern Schellenger (Ep48)
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)
What Is A Brand And Why Do You Need One? (Ep46)
Architect Your Business Joy with Jodee Peevor (Ep45)
Why Executives Hire Consultants and Coaches (Ep44)
When it comes to networking, have you thought, "I know I need to network, but I just can't bring myself to do it?"
If so, don't worry; you are not alone! However, if you are experiencing those thoughts, you are networking wrong!
Today, I am talking to Vern Schellenger, president of the premier networking training and coaching company Contacts Count.
My team and I have worked with Vern for the last few months on his brand positioning, messaging, copy, and website design. My work with him has permanently changed how I see and approach networking.
Vern showed me with a few minor tweaks in mindset and skills that I could not only get good at networking but come to enjoy it!
I invited Vern on the show because I want you to discover simple shifts that will help you fill your network with potential clients who are the perfect fit for your business!
In this episode, you'll hear:
- A better way to network that builds authentic relationships, regardless of your personality type
- How to approach networking strategically so you get better results
- Big mistakes consultants and coaches make when networking
Ready to make your contacts count? Let's do this!
Where to dive in: [3:03] Hear how Vern determined networking was the basis for his big idea.
[6:48] Vern shares a better way to answer that "What do you do?" question at networking events.
[12:25] Mistakes Vern sees small business owners, consultants, coaches, and entrepreneurs make while networking.
[19:52] Hear why effective networking is more than attending events and swapping cards and where the best networking happens.
[21:41] Vern shares the WHY behind his business. It all started with being a baker at Dunkin Donuts.
[29:03] The beauty of creating mutually beneficial relationships and how it can lead to huge opportunities and stronger connections.
[36:16] There are no official job postings for consultants and coaches. Hear how to leverage teaching others about your expertise to network better. Vern shares the mindset traps that keep us from effective networking.
[44:40] Betsy recaps the steps it takes to create authentic networking, and Vern talks about what's next.
[48:10] Vern shares the value of Contacts Count for entrepreneurs and anyone looking for a job.
Next Steps: 1. If you want to see the Contacts Count approach in action, join me next week, where Vern puts me on the hot seat. In this unique on-air coaching session, you will see how to create your own networking strategy to help you achieve your goals. Hit subscribe now wherever you listen, so you don't miss it. 2. And if you need help as Vern did on how to describe the unique value of what he does and create a website experience that reflects that value, I would love to help you. Check out my branding and messaging services at www.betsyjordyn.com/services.
About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Vern is also the CEO of Contacts Counts. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident. He is a passionate advocate for training and coaching individuals and teams to become more effective when they are networking and building relationships. Vern believes that networking and building relationships can be easy, fun, and a game changer!
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)
What Is A Brand And Why Do You Need One? (Ep46)
Architect Your Business Joy with Jodee Peevor (Ep45)
Why Executives Hire Consultants and Coaches (Ep44)
Today, I'm continuing my Brand You series. Last week I shared with you what a brand is and why you need one. If you missed it, definitely go back and listen.
But first, I have big news! After living in Orlando for over 30 years, I moved to Denver! Significant time change that I will tell you about later. One of the changes I had to make was with my car, as the Toyota Corolla I bought a few months ago isn’t going to work in the mountains. And everyone had one recommendation for me – a Subaru, which should arrive any day. And this whole experience is a perfect example of the power of a well-positioned brand.
The big takeaway from this episode is that you have a brand whether you do branding work or not because, ultimately, consumers position brands. So the key is to take charge of that impression by understanding how consumers position brands which is what today’s episode is all about.
In this episode, you'll hear:
- The big mistakes consultants and coaches make in branding
- How the stronger the link between a specific problem or situation and you, the stronger your brand will be
- How to frame your unique and distinct expertise
- Why you need to understand the deeper meaning, higher purpose, and intangible value you offer to clients
Our goal is to get your brand Suburu clear – meaning that the connection between you and the clients you want to help is so strong that you become the obvious no-brainer choice or recommendation.
Where to dive in: [2:20] Hear one of the biggest branding mistakes consultants or coaches make.
[7:05] What is the problem you solve for clients? How strong is the link between a problem and you?
[10:34] What makes you unique and distinct in your expertise? What's the difference between expertise and experience?
[12:29] What is the deeper meaning, higher purpose, and intangible value you offer your clients?
[16:17] Hear the big recap and next steps so you can get brand clarity.
Next steps: 1. Evaluate your brand clarity. Go back through this episode and answer the questions provided. If you're stuck, acknowledge that you're not alone! 2. If you need someone to walk you through the process, check out my services: https://www.betsyjordyn.com/services 3. Conduct a market scan! Subscribe wherever you listen so you can hear about it next week.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
What Is A Brand And Why Do You Need One? (Ep46)
Architect Your Business Joy with Jodee Peevor (Ep45)
Why Executives Hire Consultants and Coaches (Ep44)
Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)
Are you a consultant or coach who knows it's crucial to build your brand but honestly has no clue what that means? Is it a logo or tagline?
Today, I'm starting a new series called Brand You. And I am so excited!
By the end of this series, you'll get big boosts of clarity on what makes you unique, how you can stand out in the marketplace, and use your natural strengths to attract clients magnetically.
You'll also get insight into what it looks like to monetize your best-at strengths and have a business that supports your purpose and profit priorities.
Branding, to me, isn't some marketing exercise. It's about identity and reflecting your authentic self to the world, which is the most courageous thing you can do!
In this episode, you'll hear:
- What a brand is and what it's not
- The benefits of branding and how it impacts your business
- How your client will position your branding if you don't
Carl Jung once said that the privilege of a lifetime is to become who you truly are.
Branding, when done right, takes that a step further. The privilege of a lifetime is to become and express who you truly are and the value you uniquely offer.
This journey starts today with this foundational episode, where we'll explore what a brand is and why it's vital to your consulting and coaching business.
Where to dive in:
[1:49] Hear what a brand is not!
[4:03] A brand is rational and emotional; tune in for what it means and why it's crucial.
[06:07] Why would a consultant or coach want to invest in brand building?
[8:52] If you don't position your brand, your client will. Hear why you need to take control of your brand image.
[13:00] Hear what creates a breakthrough brand and how to shape future clients' thinking.
[14:36] Steps to take charge of your brand today!
[17:26] Hear what I've added to my process to help consultants and coaches create a breakthrough brand.
Next steps: 1. Audit the touchpoints along your client's journey with you–from the second they find out about you through finishing up work with you. What image are you portraying? What are you communicating about your value? Is it what you want it to be? 2. If your brand isn't communicating what you want, take a holistic approach to your brand meaning. You need strategy, copy and design to all work together. Everything needs to be consistent and aligned with one another to create a cohesive brand. Head to my website atwww.betsyjordyn.com/portfolio to see some of the sites we built. 3. Pay attention to where you might get stuck or avoid brand building–fear of being seen, money fears, imposter syndrome, and having a business you don't love. This is where connection can help.
I'm also super excited about the Brand Breakthrough Mastermind Experience I'm launching in a couple of months. I'll lead a small group of consultants and coaches through the steps of clarifying and building their breakthrough brand and messaging, adding the dimension of community and support to the guidance I provide. This allows my clients to have more people to test and validate their ideas, provide cheerleading and accountability, and help more people. I'll be sharing more about this program in the coming weeks, but if I have piqued your interest and you don't want to wait for info, email me at betsy@betsyjordyn.com
Next week I'll be continuing my Brand You series and will be sharing with you four parts of a breakthrough brand. So hit subscribe now wherever you're listening to this podcast so you don't miss out on actionable ideas on strengthening and improving your brand perception.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Architect Your Business Joy with Jodee Peevor (Ep45)
Why Executives Hire Consultants and Coaches (Ep44)
Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)
The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)
Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)
Do you want to experience joy and ease as you grow your consulting and coaching business?
Today's guest is my treasured colleague and fellow business mentor Jodee Peevor. She and I worked together years ago when I first got on Kajabi, and she taught me so much about how to use this amazing platform for my website, courses, email, and more.
What really turned my head about Jodee, both then and in this interview, is her natural positivity gift and how she leverages it to serve her clients better, create a business, and life that she loves and does it all with a spirit of grace and balance.
If you are wondering how to have it all, as you define "it all," this interview will give you a boost of inspiration on exactly how to make it happen!
In this episode, you'll hear:
- How to create a business that brings you genuine happiness
- How to build your business by operating in joyful work
- What you need to do to let go of work you no longer enjoy
- How to find balance while striving for more
Where to dive in: [03:02] Jodee shares how her parenting and entrepreneurial journey are the same.
[07:45] We discuss why I invited Jodee to the show and why I want you to experience the same joy she has in her success.
[12:12] Hear how Jodee helps clients let go of the work they don't like anymore.
[19:21] How do you balance manifesting the future and rest?
[ 24:00] Hear how Jodee stays in an attitude of abundance.
[34:34] Jodee shares her approach to working with clients.
[40:48] Jodee shares what she would tell her younger self.
Next steps: 1. Be you! The quicker you can do this, the more impact you will achieve. 2. Download the resource you need to start a consulting or coaching business that brings you joy and refine your message: https://www.betsyjordyn.com/downloads 3. If you need help crafting messages about the value of working with you, you'd love my highly personalized brand positioning and messaging programs. Head on over to www.betsyjordyn.com/services to learn more.
About my guest: Jodee started her Totally Fabulous agency back in 2005 and over the 17 years she has developed her ethos “architect your joy”. The premise being that when everyone works in their joy, they over deliver and this is where success for both clients and agency derives. This ethos has enabled her to help her husband retire from his stressful corporate job and for them to buy their dream home in the country to house her family, four cats and four dogs. Live is good when you architect your joy.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Why Executives Hire Consultants and Coaches (Ep44)
Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)
The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)
Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)
Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)
Have you ever wondered why executives hire consultants and coaches like you?
Today, I'm wrapping up my "favorite executive" series by pulling out themes of what my past clients have shared about why executives hire consultants and coaches, so you can be more effective in creating messages that resonate.
In this episode, you'll hear:
- Why C-suite executives hire consultants and coaches
- How executives leverage consultants to gain credibility for their causes
- Why executives hire consultants and coaches when scaling to the next level
- How executives use consultants or coaches as a safe sounding board
Be on the lookout for more tips on how to get into the head of your ideal clients and create messaging and strategies that get them excited to work with you!
Where to dive in:
[0:49] The biggest reason executives hire consultants and coaches Hear why your methodology isn't the main reason you're hired
[4:48] What to consider if you're targeting organizations as your ideal client
[06:03] The second reason an executive hires a consultant or coach, which is all about credibility
[08:16] Why executives go to consultants or coaches when moving into the next phase of the organization's life cycle
[11:48] Why you need to consider the organization's size so you aren't competing with an internal team
[12:14] The fourth reason why executives hire consultants or coaches
[14:26] Hear the big recap!
[14:55] The business case for the four reasons executives hire consultants and coaches
[17:36] Next steps so you can attract executives
Next steps: 1. Do an audit on your website – make sure your image and copy make your clients look good, which makes you look good. If you don't have a website – invest properly in one that makes you appear as a peer to executives. 2. Choose a positioning strategy for your business that sets you up to meet unmet and under-met client needs and not be a competitor with internal resources. 3. Include in your service descriptions on your website and proposal features such as outside perspective, stakeholder alignment, and sounding board support. 4. If you need help crafting messages about the value of working with you, you'd love my highly personalized brand positioning and messaging programs. Head on over to www.betsyjordyn.com/services to learn more.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)
The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)
Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)
Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)
Five Things You Need To Know About Your Ideal Client (Ep39)
Why You Need An Ideal Client Archetype (Ep38)
Want a common sense, down-to-earth approach for developing leaders, growing organizations, and creating a profitable consulting or coaching business?
Today I'm talking with Lee Cockerell, the former Executive Vice President of Operations for Walt Disney resort and currently a consultant, author, and speaker.
He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them.
Lee is not just a great leader; he also turned his leadership success into a highly profitable leadership and management training business, so he's got some best practices on how he stands out in the market and wins clients.
In this episode, you'll hear:
- How Lee evolved as a leader by shedding defensiveness and operating in trust
- Why you need to create a system to be a person of your word
- How your influence is felt all the time and why you have to be aware of this impact as a leader
- Why it's always hard before it's easy
Lee helped me see through this interview that we consultants and coaches don't need a lot of theory and the latest and greatest methods and tools to make a difference with our clients. Instead, our pragmatic advice is all that is needed because what we offer our clients isn't rocket science; it's the courage to act on what they already know they need to do. So tune in for easy-to-implement ideas on how to grow your consulting and coaching effectiveness!
Where to dive in: [1:30] Hear the quick version of Lee's childhood and why Betsy invited Lee on the podcast.
[8:10] Lee talks about why he couldn't develop people until he developed himself and how leaders influence the culture around them.
[15:42] Betsy sums up how Lee came to leadership and how he overcame his struggles with trust so he could be a less defensive leader.
[20:29] Your impact is felt all the time. Lee talks about why you need to be aware of the perceptions you leave behind and your influence on others.
[26:00] Lee shares how time management helps you be a person of your word. Intentions are not enough for good leadership.
[30:00] Hear Lee's passion for customer service and why it's critical to your business.
[38:42] Lee shares why organizations hire him and opens up about his consulting style. We also dive into why it's always hard before it gets easier.
[50:18] Lee shares what he would tell with his 30-year-old self, who was defensive and insecure.
[52:04] Tune in for what you need to know before taking a speaking engagement or going into an organization as a consultant.
Next steps: 1. Check out Lee's website for resources, books, and how to create magic in your organization: https://www.leecockerell.com/ 2. Download the resource you need to start your consulting or coaching business and refine your message: https://www.betsyjordyn.com/downloads 3. Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients? If so, check out my services: https://www.betsyjordyn.com/services
About my guest: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world." One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project. Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor's Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board. He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)
Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)
Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)
Five Things You Need To Know About Your Ideal Client (Ep39)
Why You Need An Ideal Client Archetype (Ep38)
Want to know what it takes to lead a company to scalable profits?
Today, I'm chatting with Mark Johnson. He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm.
I met Mark more than ten years ago when I was advising the leaders at Wyndham Vacation Ownership on an organizational transformation project.
I'm in my "favorite executive" series, and Mark is on my list! Mark is a sage analyst and strategist who creates results through respect and honoring the system he leads. He leads his team to success because of his laser focus on balance between the customer, employee, and business results.
He stands out among dozens of incredible executives because of his thoughtful and intentional approach to everything!
Since we worked together, he took on massive promotions – he became the Chief Hospitality Officer at Wyndham, a very different role than his real estate law background, and then eventually a CEO for another company. So I was curious about the role his sage, analytical, and strategic gifts played in these transitions.
I wanted Mark on the show as part of my "favorite executive series of all time" because I wanted him to share how he continued to use his sage archetype gifts as a C-Suite executive, which is usually comprised of more visionary/warrior types like former Disney COO Jim MacPhee who I interviewed in ep 40.
In this episode, you'll hear:
- How to adopt a new label when you make a significant transition in your career
- Why creating win-win-wins propels the business
- Why you need to hire your weaknesses and get objective outside opinions
- How consultants and coaches can attract C-suite Sage leaders like David
- Why you don't have to choose between purpose and profits
It turns out that using balanced, systems honoring approaches to business growth and change isn't reserved for consultants and coaches like us! Mark will share with you how to keep his eye on the balance between the customer, employee, and business results.
Where to dive in: [1:50] Hear about David's background and why he went to law school
[7:28] What David learned he liked about being a lawyer and how it carried over into his work and relationships
[10:20] Hear why you have a big problem if you lose on strategy or culture and why you have to take care of the customer, associate, and financials to succeed in business
[15:53] How he safely left his law profession and had to grasp onto a new label.
[22:46] Hear how David came into a new role with a different leadership style than his predecessors and what he had to do to gain trust.
[28:29] David's transition into a CEO position in a different organization, the leadership style he took with him, and the new things he learned.
[33:39] How a strength can also be a weakness.
[40:00] What consultants and coaches need on their website to attract C-suite leaders like David.
[54:06] Why the organization is in trouble if you focus on the individual rather than the group
Next steps: 1. Subscribe to the Enough Already podcast wherever you listen. I will keep bringing you insights from C-suite executives so you can learn how to align your brand positioning as a consultant or coach to attract these leaders. 2. Download the resource you need to start your consulting or coaching business and refine your message: https://www.betsyjordyn.com/downloads 3. Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients? If so, check out my services: https://www.betsyjordyn.com/services
Guest bio: Chief Executive Officer with 15+ years of experience delivering exceptional customer-service, high associate morale, and strong financial performance across a variety of sectors and disciplines. Skilled and successful at developing and implementing strategic short and long-term goals that align with an organization's mission and vision—fostering engagement, growth and revenue.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Earn Your Seat in the C - Suite with Darden’s Chief People & Diversity Officer Sarah King (Ep41)
Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)
Five Things You Need To Know About Your Ideal Client (Ep39)
Why You Need An Ideal Client Archetype (Ep38)
Why People Don't "Get It" When You Talk and Write About What You Do (Ep37)
Do you want to know how to get a seat at the table in the C-Suite and get senior leaders to buy into transformational change that you know they need that they don't quite see yet?
I'm in the middle of what I'm calling my "Favorite Executive Series of all time" series, and so, of course, I had to include Sarah King in this series! Sarah King, the Chief People and Diversity Officer for Darden Restaurants, is an extraordinary leader, especially within the HR field.
Sarah and I met in 2012 when she hired me to consult with her and the senior team at Wyndham Vacation Ownership on a massive org transformation project she was leading.
Sarah is a visionary who can see a better future for the organization she serves, AND she is a warrior who can make this type of change happen. She does it all through her ability to influence, which is an essential skill for consultants and coaches – both internal and external.
In this episode, you'll hear:
- Sarah's insight into how to break into larger organizations and connect with this type of buyer as I did with Sarah.
- Why HR often IS your client and not the gatekeeper if you're in the organization development, leadership development, or change management consulting space
- How you can achieve substantial success and the financial rewards that come with it by being yourself.
One of the biggest myths about HR that many consulting mentors promote is that HR is a gatekeeper that stands in the way of consultants and coaches landing business. That is not true! Sarah will tell us why and so much more so you can get your own set of keys to the C-Suite!
Sarah is fun and real. So get ready!
Where to dive in:
[2:42] Hear about what Sarah does and her background.
[14:52] How Sarah learned to speak the language of business.
[19:02] Tune in for the number one barrier to change in an organization and how Sarah combats this challenge.
[25:55] Sarah's advice on how to shape thinking around what really adds value to an organization and why it's so hard.
[30:14] Hear what motivated Sarah to go out and find a consultant when she could do that work on her own.
[33:16] Sarah shares what HR executives look for in consultants and coaches.
[40:08] How are the current organizational pain points (The Great Resignation and economic changes...) influencing the goals large companies trying to achieve?
[43:57] When culture is a competitive advantage, what business case would you present to your client?
[45:43] Why you need to know the success criteria of the company you're going into as a consultant or coach.
[51:37] Hear the advice Sarah would give to her younger self.
[52:55] Sarah talks about why people buy people, not products, and why you can't underestimate the value of building a connection with the people you work with.
Next steps: 1. Subscribe to the podcast wherever you listen because I will keep bringing your interviews and episodes to help you connect with your ideal client. 2. Check out my free downloads so you can take your next step in your business journey: https://www.betsyjordyn.com/downloads
About my guest: Sarah King has spent 25 years leading the Human Resources functions of large, publicly listed global hospitality companies, including in her current role. She is responsible for developing and executing the company's people strategy to attract, develop and retain top talent to support the company's operating objectives and financial commitments.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)
Five Things You Need To Know About Your Ideal Client (Ep39)
Why You Need An Ideal Client Archetype (Ep38)
Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)
How To Create The Business and Life You Really Want In Your Second Act (Ep36)
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Do you want to know what executives in world-class companies think about leadership and why they hire consultants and coaches?
Today, I'm chatting with one of my favorite executives of all time, Jim MacPhee, recently retired Chief Operating Officer and self-proclaimed Experience Steward for Walt Disney World Parks and Resorts. He is also the author of the newly released book Engage, Inspire, Lead.
I have worked on and off with Jim since 1999, first as his Organization Development Consultant at Disney and, more recently, as a sounding board when he retired from his 43-year career.
I invited Jim to join me on the show for several reasons.
First, I have been talking for the last few episodes about the importance of not just identifying your ideal client but getting in their hearts and minds so you can position yourself, products/services, and copy to connect with them. But figuring out how executives think can be challenging for consultants and coaches if we haven't been executives before. So, I thought, why not bring on some of my former clients so you can hear for yourself?
Second, Jim is one of the best executives and lives the values driving consultants and coaches like us, especially around purpose and relationship. It's hard to stay encouraged in our short-term profit-obsessed world that these unicorn executives exist. But they do. Jim offers powerful insight into what created his leadership philosophies and practices.
In this episode, you'll hear why:
- Leaders must surround themselves with people who dare to think differently and will be honest.
- All your experiences, obvious or not, add to your greater purpose and work as a leader.
- Great leaders can't lead from an ivory tower and need to know what it's like on the front lines.
- Consultants and coaches succeed or fail when dealing with the C-Suite.
Ready for new ways of thinking about leadership and actionable inspiration to find and work with C-Suite executives (or executives on their way to the C-Suite) like Jim? You will not want to miss this episode. This interview is THAT powerful.
Where to dive in: [6:55] Hear about Jim's first leadership role at Disney and how he navigated that time in 1978.
[11:34] Jim shares the Disney park most dear to his heart and how he navigated the massive growth the park experienced with its opening.
[14:50] Betsy shares the seeds of Jim's philosophy as he talks about his early experiences at Disney.
[22:36] What is the difference between a leader and a manager? Hear why Jim's mindfulness approach influences how things get done and, ultimately, great leadership.
[27:56] Hear about the provocative organizational structure Jim created for Animal Kingdom, how it was ahead of its time, and his major regret.
[32:10] Jim shares why leaders must surround themselves with people who dare to think differently.
[39:09] Betsy labels Jim's superpower and talks about being a generalist leader and how it relates to his book.
[45:03] Hear about Jim's leadership principles and personal beliefs.
[52:02] Why you need a specialist and generalist mindset to balance day-to-day and a long-term vision.
[1:08] Tune in for Jim's advice to consultants and coaches advising the C-Suite.
What's next: * Buy Jim's new book if you need to develop your Circle of Influence, get in balance, and lean into time-tested leadership guidance. * If you're an org looking for leadership, culture, experience, and transformation, connect with Jim to learn more. * Are you looking to develop your "why" into branding for your consulting or coaching business? If so, check out my services! Let's craft the words, visual branding, and website you need to connect to your ideal client's heart.
About my guest: Jim MacPhee began his career with Walt Disney World in the summer of 1978 and retired on April1st, 2021 as Chief Operating Officer / Senior Vice President, Operations, at the Walt Disney World® Resort. In a career spanning over 42 years, Jim functioned in a variety of roles across all of the theme parks at both Walt Disney World® and the Disneyland® Resort in Anaheim, California.
He began his career in the summer of 1978 as an hourly cast member. In 1996 was promoted to the executive position of General Manager, Disney’s Animal Kingdom. Shortly thereafter, in 1999, Jim ventured off to California to be a part of the opening team for Disney’s California Adventure at the Disneyland Resort as Vice President, Attractions & Guest Services for the Disneyland Resort. In the spring of 2002, Jim returned to Walt Disney World®, and in 2004 was promoted to Vice President of Park Operations Development, Optimization, and Standardization. In early 2007, Jim accepted the role of Vice President, Epcot®, a position he held until March 2009, when he was assigned to lead the transformation of the Walt Disney World vacation experience via the introduction of My Magic+, resulting in co-authorship of multiple patents in the creation and introduction of experience technology enhancements.
He was promoted to the role of Senior Vice President, Walt Disney World® Parks in 2010 and was responsible for the strategic direction of Walt Disney World® Theme Parks, in addition to operationalizing My Magic + across the landscape of the site. In January 2018, Jim was promoted to the role of Chief Operating Officer/Senior Vice President, Walt Disney World® Resort. This role spanned all site operations, including four theme parks, more than 20 resorts, premium experiences, college housing, transportation, Disney Springs, security, two water parks, and the ESPN Wide World of Sports Complex.
In the spring of 2020, Jim played the lead role for the Walt Disney World site in managing the pandemic-driven strategic and executional phases of closure, downtime and re-opening, which included preparing and presenting the re-opening plans to local and state government officials.
Today, Jim is a consultant to large-scale organizations and C-Suite leaders looking for a transformation in leadership, culture, and front-line experience.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Five Things You Need To Know About Your Ideal Client (Ep39)
Why You Need An Ideal Client Archetype (Ep38)
Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)
How To Create The Business and Life You Really Want In Your Second Act (Ep36)
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
Your Superpower Is More Than Your Strengths (Ep28)
I'll never forget the first time I downloaded Pandora.
I set up my channel with my favorite song, and when the next song came on, I was so happy because it was another one of my favorites! And the next one was another hit I loved! Pandora just got me.
That is the power you'll unleash for your ideal clients when you do the work on your ideal clients.
You'll write copy that makes you feel like you were reading their minds – which is far more credibility-building than your latest certification or advanced degrees. And you'll create a product or service experience that makes them say, "This is what I need."
I realized I did a good job on my ideal client archetype this past week when I had two intro calls with people who said similar things. All my work pinpointing the person I want to serve helped me craft my programs - my services help people pull out their vision for their business and put it into words. And it's paying off because I'm attracting the people I love helping who need the gifts I love offering. It's a win-win.
And this is the goal we are after for you!
I want you to have such a clear picture of the person you want to serve that Lin-Manuel Miranda could use your ideal client archetype to write the next Hamilton about that person.
Today, we're talking about the five simple steps to developing your ideal client archetype, which builds on what we talked about in episodes 37 and 38, why people don't get it when you speak and write about what you do and what is ideal client archetype and why you need one. So if you missed either of these episodes, go back and listen.
Let's go from theory into practice and walk through the five simple steps to creating your ideal client archetype so you can have clarity on exactly who wants and needs your consulting and coaching, plus the person you'd love to work with. Create a win-win path for ease in your business.
In this episode, you'll hear:
- Why you should fill your pipeline with the person who you want to serve if you had it all your way
- The archetypal power alley of your ideal client and how it influences their motivations, desires, wants, and challenges
- How understanding your client's pain defines goals your client wants to achieve
- Why you need to know what holds your client back from solving their problems and achieving their goals and what's at stake if they don't get a solution
Where to dive in: [1:42] How to write copy that makes prospective clients feel like you're reading their mind
[3:39] If you had it all your way? Who would you work with?
[6:45] What are the surface details about the person you want to serve? Hear how demographics are a key part of clarifying business models and needs.
[12:08] How your ideal archetype reveals the energy exchange that happens between you and your ideal client
[18:43] Do you know what your ideal client is in pain about and what motivates them to move?
[22:00] Hear why knowing your ideal client's limitations inform your products and services
[27:25] Hear the recap!
What's next: 1. Get into the head of your ideal client. The easiest solution is to talk to real, live clients and ask them meaningful questions to draw out of them their pain, goals, and limits and the words they use to describe this information. Along the way, you'll also get insight into what you do that they find valuable. 2. Are you stuck in the "I" part of this process because you don't know who you want to serve with your business? Check out my word-finder related programs to help you with your brand, business clarity, and messaging. My branding program will help you get clear on who you help and the value you offer, and my website copy program will get you copy for your website and marketing. But the intersection of both of these programs is the messaging help I personally offer you. I will help you find the words that help you manifest the vision that is in your head. Learn more at www.betsyjordyn.com/services or book a call with me for a free consult at www.betsyjordyn.com/schedule.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Why You Need An Ideal Client Archetype (Ep38)
Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)
How To Create The Business and Life You Really Want In Your Second Act (Ep36)
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
Your Superpower Is More Than Your Strengths (Ep28)
"When you speak to everyone, you speak to no one."
This quote from Seth Godin was a catalyst that completely transformed my approach to growing my own business and helping others do the same.
It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. And the result is what I talked about in last week's episode – people don't get it when we speak and write about what we do.
So, what's the alternative? What's a better way to connect with clients?
Today, we're talking about Ideal Client Archetypes – what they are, why you need one, and what will hold you back from creating one.
In this episode, you'll hear:
- Why you need an ideal client archetype to bring in the right clients and scale
- How the ideal client archetype informs all of your marketing activities and changes how you FEEL about marketing
- Myths that keep consultants and coaches from using an ideal client archetype
I promised to share five things you needed to know about your ideal client last week. But instead, I've decided to add this episode to lay the groundwork and build the case for why it's essential to deeply understand WHO your business serves and how it's the key step to getting into flow.
Where to dive in: [1:37] What happens when you don't know your ideal client
[4:17] The right archetype drills down to who hires you, why, and how this influences fees
[6:12] How understanding your ideal client reveals their inner roles and journey and informs how you can position yourself as a solution
[7:51] The tactical and financial reasons why you need an ideal client archetype
[10:42] How your ideal client archetype changes your approach and fears of marketing
[12:05] The strategic reason why you need an ideal client archetype
[14:04] The common objections to creating an ideal client archetype and Bety's response
[17:46] Myths that keep people from using an ideal client archetype
[23:06] Hear the quick recap and next steps
Next steps: 1. To start creating your ideal client, list everyone you have done fantastic work with and think about clients, former bosses, colleagues, and volunteer work. Next, identify what these people have in common regarding demographics, personality, and problems. What is the common thread? 2. Get curious when people reach out to you for help. Ask them about what's happening in their life, career, and business that makes them think of you. Probe more about the problem they are dealing with and why getting a solution matters to them. 3. Need help? Check out my end-to-end creative brand services at www.betsyjordyn.com/services or book a call with me for a free consult at www.betsyjordyn.com/schedule to get one-on-one help unearthing your ideal client and reaching this group through your branding, copy, and website.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)
How To Create The Business and Life You Really Want In Your Second Act (Ep36)
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
Your Superpower Is More Than Your Strengths (Ep28)
Be BRAVE In The Face of Being Seen (Ep24)
Have you ever been asked "what do you do?" at a networking event or just at a party, and despite your best attempt at a response, all you got was blank stares? Or have you spent a ton of time working on website copy, and the response was crickets?
Today we're talking about why people don't get it when you talk and write about what you do. In my early days as a business owner, it was so hard to explain what I did that I often avoided situations where I would have to, which affected more than my marketing results. It affected my self-esteem!
Since then, I have learned what got in my way of effectively communicating what I did and what to do instead, which is what I want to share with you today. Hear four sneaky reasons why you might struggle with this like I did and my strategies for turning this around.
In this episode, you'll hear:
- Why you need to speak your client's language and not your own
- How the corporate speech used in your past career won't help you land clients as a consultant or coach
- How over editing your speech and writing keeps you in analysis paralysis
- Why being all things to all people keeps you from reaching your ideal client
Where to dive in: [1:40] Why making your potential clients feel dumb with industry jargon pushes them away, why what motivates you might not motivate them, and the solution.
[6:60] How corporate speak is the opposite of marketing speech and will keep you from connecting with your ideal client. Tune in for the solution.
[10:39] Do you over edit while you write or speak? Hear why this keeps you in analysis paralysis.
[15:37] "When you speak to everyone, you speak to no one." Tune in for why you won't resonate with everyone and how this influences your message.
[17:30] Hear the quick recap along with solutions.
Next steps: 1. Identify what is standing in your way of clearly communicating what you do and try out one of the solutions I offered. 2. Next time you must put a message together either verbally or in writing – try my WHO, WHAT, HOW communication method. 3. Be sure to check out my Done-For-You Copywriting Service at www.betsyjordyn.com/copywriting. You'll get amazing website copy FAST, plus you'll see tangible examples of how your messages and ideas get turned into words that connect, convince and convert. 4. Subscribe wherever you listen to podcasts so you can hear my next episode, where I'll share who to know who your ideal client is and what you need to know for your branding and messaging to that group.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How To Create The Business and Life You Really Want In Your Second Act (Ep36)
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
Your Superpower Is More Than Your Strengths (Ep28)
Be BRAVE In The Face of Being Seen (Ep24)
Have you hit the top of your profession or exceeded your business goals and wondered what's next?
Tune in for insights and tips on taking the daring leap into your second act and the dramatic change that can lead to greater success, significance, and happiness.
I have big news, on May 14th, I got married to the absolute love of my life!
We went to Nantucket for our honeymoon, where I went ten years ago for a personal business retreat. It was also where I had the initial idea to pivot my business from consulting to executives to mentoring other consultants and coaches. It took me a long time to get here!
I can honestly say that I have a better life and business than I ever envisioned ten years ago. I had no idea that the superpowers I wanted to build my business on were my brand building and strengths-whispering gifts. Today, I've built a creative branding team who can turn the brand positioning strategy I help my clients create into an online platform that reflects the essence of who they are and magnetically appeals to the clients they most want to serve.
I also had no idea that the type of love that I have with my husband existed outside of the movies and books. So, as my husband and I had a magical time in Nantucket, I couldn't help but ponder my journey. I thought about what it took for me to go from Disney, to a profitable consulting business, to a business that I love, and from relationships that were not the best to the incredible ones I have now.
In this episode, you'll hear:
- The role and purpose of a second act and how to operate in the "already" but the "not yet"
- What you need to leave behind to step into your second act
- How to you navigate the nebulous journey from your first to the second act
- What it takes to create the business and life that you want
I share these musings with you because I want to share what's possible with anyone entering their second act! So if you have a career and are thinking about starting a business, or you have a business, but you want it to be more impactful, this episode is for you.
Where to dive in: [04:12] The role and purpose of a second act. How to operate in the "already" but the "not yet."
[7:47] Tune in for what you have to leave behind to enter the second act.
[10:08] Why you need a mentor to succeed in the second act if you want to avoid unnecessary pain and struggle
[14:43] Hear about the values in the second act versus the third act and why they matter.
[17:15] Listen to the quick recap and an important reminder about why you have to go through your second act to reach act three.
Next steps: 1. Visit my blog to see pictures of my magical wedding and honeymoon. See more here. 2. If you want more from your career, business, and life than what you're experiencing, look at what you're holding on to that no longer serves you. Again, no judgment here – I did that for years, but I promise you the life you want won't appear until we let go of the life we don't want. 3. If you're sick and tired of doing all of this business and life transformation on your own and ready for a more personalized branding approach, contact me! You can check out my programs at www.betsyjordyn.com and then schedule a call with me from my website.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
Your Superpower Is More Than Your Strengths (Ep28)
Be BRAVE In The Face of Being Seen (Ep24)
Explore the connection between learning and having a learning mindset that drives exponential success with my guest, Katie Anderson.
Katie is a leadership consultant, entrepreneur, keynote speaker, and best-selling author.
As your virtual mentor – I encourage you to listen to the conversation with Katie from a couple of angles. First, she offers some tips on creating learning organizations and leaders who are learners. Second, if you're a consultant or coach who works with organizations, pay attention to how you can consider these best practices as part of your consulting and coaching.
Katie is a Fullbright Scholar who has lived all around the world and has built her career and business success on her learning superpower. She doesn't talk about learning as a business strategy or as part of her consulting. But, it's what she lives. It oozes out of her. It's the subject of her keynote and her book, which I initially thought would be the focus of our conversation.
But when we talked, it was all about the power of learning, having a learning mindset and lifestyle, and how transformative learning is to organizations and business owners.
In our conversation, Katie shares her unique experience of starting her consulting business, moving to Japan, and forging a deep connection with long-term Toyota executive Isao Yoshino. Isao gave her behind-the-scenes insight into the role of learning and the continuous improvement culture of Toyota.
We go deep into the power of having a learning mindset and how it creates the conditions for excellence, risk-taking, and so much more. We also talked about our shared experiences as internal consultants, leaping into business ownership, and how to stay resilient and focused when scaling to new heights.
In this episode, you'll hear:
- Why entrepreneurs constantly need to step outside of their comfort zone to start or scale their business and how it creates fears and imposter syndrome
- Katie's strategy for development professionals who love to learn
- How you can use your learning superpower to quell fears quickly when you are taking bigger risks with your business
Learning is Katie's superpower, and I bet it is one of yours as a consultant or coach! It may not be #1 like Katie, but it's in your mix. So listen in!
Where to dive in:
[3:55] Hear how Katie started her consulting career
[10:18] How Katie's abilities leading from influence without a formal place on the org chart helped her begin her external consultancy
[13:30] Where Katie's learning superpower comes from
[19:56] Hear what Katie would say to anyone starting a business and falling into the "I should already know this" myth
[25:50] Katie shares the heart behind "Learning to Lead, Leading To Learn" and the attributes of a learning and excellence organizational culture
[32:10] Hear why unlearning is part of a learning culture and the reasons cultures stop learning
[34:02] What Katie has to say to people who find it challenging to apply a culture of learning to their entrepreneurship and what to do in the face of failure
[37:54] The difference between intentions and goals and why the difference matters
[39:57] Hear what's next for Katie and her intentions
[43:11] Why getting just 1% better is enough. Hear Betsy's personal story about working on her signature speech and the learning process
[45:50] What Katie would tell her younger self, who was deciding whether or not she should go out on her own
Next steps: 1. Create a learning cycle for yourself! Set an intention each day and reflect, learn, and adjust so you can achieve more in every area of life. 2. Visit Katie at kbjanderson.com and check out her book, "Learning to Lead, Leading To Learn." 3. If you need more personalized support from someone like me, I'm only a zoom call away. Head on over to my website at www.betsyjordyn.com. Learn more about our end-to-end creative support services, which are the fun and vulnerable stuff essential for bringing high-pact, high-income consulting and coaching businesses to life.
About my guest: Katie Anderson is an internationally recognized leadership and learning coach, consultant, and professional speaker, best known for inspiring individuals and organizations to lead with intention and increase their personal and professional impact. Katie is passionate about helping people around the world learn to lead and lead to learn by connecting purpose, process, and practice to achieve higher levels of performance. Her book Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning is an international #1 Amazon bestseller.
About me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How To Use Your Strengths To Sell and Earn More with Leslie Lyons (Ep34)
How To Pivot From Pair of Hands To Sought-After Expert with Diana Deeney (Ep33)
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)
How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)
Your Superpower Is More Than Your Strengths (Ep28)
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
How can you use your strengths to land more clients and earn what you're worth?
Leslie Lyons and I do a deep dive into the Enneagram tool and how to use it to sell more effectively and overcome the issues and challenges that cause us to sabotage ourselves and play small.
Today, I'm wrapping up my "Owning Your Strengths" series with a powerhouse conversation with my powerful guest Leslie Lyons on how all of this translates to the ultimate goal with our businesses – landing clients who will value us and pay us what we're worth.
And this is where Leslie comes in. Leslie is an expert in helping people build businesses that feeds their souls and bank account. And she does this by assisting them to not just believe in their heads in the value but embody that value, especially when it comes to sales conversations.
Join me as Leslie inspires me and has me rolling on the floor laughing!
We talk about how her background in ministry and ownership of a pole dancing studio influences her business coaching process (and I promise you it fits).
We also differentiate between simply agreeing that we have worth and truly embodying that worth and the impact of that difference in our sales abilities.
Personally, Leslie helped me see my sales strengths and how I got them from a combo of my personality and the role modeling from the best salesperson I ever knew, my Dad. He made his customers feel seen and valued. I always thought that my approach to landing clients came from my Disney experience and how I was taught to set up strategic partnerships with my clients. It turns out that training resonated so much with me because it matched my strengths.
In this episode, you'll hear:
- How your purpose is constant, but the container can change
- Why selling is about advocating
- The two most important things you need to lead and sell well
- Why you need to embrace your shadow self
- How your Enneagram translates into how you sell
Where to dive in:
[4:39] Hear how Leslie's from HR to recruiting to educational sales to opening a pole dancing studio. Discover how her purpose remained constant, but the container changed.
[12:00] Where Leslie sees the connection between spirituality, the body, and the link to sale and landing work.
[14:55] The differences between how men, women, and different personalities do sales.
[18:18] Why women don't just sell, they advocate. Hear how to turn a sales transaction into a legacy transaction.
[24:06] How do you get confidence and know your worth to sell better.
[29:27] The two most important things you need to lead well. Hear why you need to embrace your shadow to lead and sell.
[31:00] Hear how the different enneagrams sell.
[42:00] Hear the big-picture principles around the enneagrams.
[52:57] Tune in for Leslie's big-picture strategy.
[58:33] Leslie shares a thought specifically for women.
Next steps: 1. Check out Leslie's deep-dive to learn your type and how it applies to your business and life. Learn more here: https://www.lesliedlyons.com 2. Keep an eye out for my brand-new course on Contracting and Pricing mastery. It will be a bonus for the people who sign up for my Brand Positioning and Messaging because it's not enough to have a world-class image on your website and a thought leadership position if you don't know what to do with leads once you get them. This program includes step-by-step guidance through my relationally driven sales process, proposal templates, pricing formulas, and more. 3. If you need help monetizing your mission – head over to betsyjordyn.com/schedule, and let's chat about turning this around.
About My Guest: Leslie Lyons is a business strategist, sales coach, soul whisperer, and speaker. Every day, she helps brick-and-mortar bosses like you look your feminine genius in the eye without blinking and use it to take on the world like a girl on fire. In other words, she’ll help you see the best (and sometimes the worst) of you, so you can sell in a way that comes naturally, find your true leadership style, and build a soul-driven marketing strategy that brings all the dream customers to the yard. Because that’s how legacies, million-dollar ventures, and early retirements are made.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How To Pivot From Pair of Hands To Sought-After Expert with Diana Deeney (Ep33)
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)
How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)
Your Superpower Is More Than Your Strengths (Ep28)
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
Get ready for on-air coaching on pivoting your brand and business from pair of hands to sought-after expert with my guest Dianna Deeney.
In today's episode, you'll be a fly on the wall as Dianna and I tap into her ideal business model (which isn't what she initially had), her unique superpowers, and how she can stand out for the clients she wants to serve.
We also brainstormed different ways to position some of the program ideas she has been percolating on. You'll hear it all in real-time!
Dianna and I had a unique business, "meet cute." We were both at a speaking skills intensive retreat hosted by Speaking Your Brand, which was an amazing experience for so many reasons. One of my fellow participants was Dianna, a quality engineering consultant who seemed like she already knew me when I met her.
And she did! It turns out she had found me online last year and bought one of my courses. She shared with me how she was working hard on transitioning from a "pair of hands" to an expert advisor, and I thought it would be great to have her on my podcast and dive into that conversation.
What sealed the deal for me was when she got up in front of the group to practice her signature talk. I could tell from meeting Dianna how brilliant she is as an engineer. But when she got up on stage, she was a natural with a wicked sense of humor.
My thought was, "man, she has a unique combo of skills – I would love to get my branding hands on." So, I begged Dianna to let me put her on the branding hot seat for my podcast, and she graciously agreed.
In this episode, you'll hear:
- Real-time brand positioning work based off of Dianna's unique differentiation
- How you can take the strengths from our past and create a new business that reflects your superpower(s)
- The difference between intention and goals and why you need to hold onto intentions as our business evolves
- How to build a business that allows you to craft the life you need and want
- How to get to the root of your why so you can create a brand position that accurately reflects what you want from your business and attracts your ideal client
If my other guests inspired you, you're going to love Dianna! My "Owning Your Strengths" series brought you guests that have discovered how to build a business out of the best of why they are and what they offer the world. They've gone beyond the WHAT-ifs and experienced the magic of working with someone like me who packages their brilliance and gives them words to express it. Hear that work in real-time on today's episode.
Where to dive in: [7:09] Hear about Dianna's engineering background, the "why" that pushed her to start her own business, and her need to rebrand
[12:40] Hear what changed in Dianna's life and prompted her rebrand
[17:42] Dianna shares how changes in her life inform how she wants to shift her business and brand
[20:30] Dianna explores her ideal client if she "had it all her way" and how it informs her business model
[27:27] We explore the different sides of Dianna that reflect her superpowers
[35:33] Why Dianna needs to do a market scan and what steps she can take to do this review
[43:55] How to test out whether a course is a good idea before spending time and dollars on development
[49:14] Hear what Dianna would tell herself when she was just starting out
Next steps: * Connect with Dianna if you are product design engineer looking for resources, practical advice, and problem-solving techniques to strategically apply quality and reliability engineering methods to product design. Learn more. * Download one of my free templates so you can clearly describe what you do and launch your consulting or coaching business. Learn more. * Schedule a time with me to explore your unique brand position. Learn more.
About my guest: Dianna Deeney is the host of the Quality during DesignSM Podcast and is the founder of Quality during DesignSM. She coaches product development engineers about awareness and use of quality and reliability methods during the design development process. She is an engineer, a senior quality professional, and an active member of ASQ holding certificates as a CQE, CRE, CQA, and CMQ/OE. Dianna believes that design engineers do not need to become quality or reliability engineers to use those methods and benefit from quality thinking. She has seen that using quality as a strategic asset during concept and design development improves the design and the design process and helps design engineers to be recognized as star performers. Her mission is to bridge product managers and designers (entry-level to seasoned) to the world's quality initiatives and quality-minded people.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)
How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)
Your Superpower Is More Than Your Strengths (Ep28)
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
How do you build a brand?
If you've been listening to my series on "owning your strengths," you want a high-income and high-impact coaching or consulting business that leverages your superpowers!
Strengths are the key to helping you activate your passion and purpose in the world. If you're reading this, you're convinced that you deserve the time and control over your earning power. Most consultants and coaches eventually face the big challenge that you can't just "get out there and get clients." If you want more than going from invoice to invoice or client to client, you need a platform that attracts your target audience so you don't have to convince them to work with you. You need more, and that's where this episode comes in! Today, I'm going to share how to make all this happen.
Over the last few weeks, I've given you examples of how my clients have created their attraction model. You've met Roy Bell, Renee Brauns, Jennifer Starns, and Jahaan Blake! Today, I'm going to take you deeper so you learn more about how we go about doing this through the brand positioning and website building process.
I'm going to take you behind the scenes and into the HOW.
In this episode, you'll hear:
- How to go beyond going invoice to invoice
- Best practices from people who have recently launched and people who've been doing this a while
- The number one secret/strategy/shift to create your premium brand and positioning
- Techniques and tools to help you price yourself right and close deals
- The "get seen and paid as an expert" framework
Where to dive in: [5:42] How you stand out in the crowd as a consultant and coach
[11:34] Why you need a credible website that converts and warms people up to become clients
[15:51] Why you need to ditch the corporate speak and trained language on your website
[18:32] What you need to add on every page of your website to help people convert
[20:00] The strategy you need to be a premium brand and land clients, plus how to take action today
[24:36] How to position your proposal and pricing for partnership and the big mistake people make that keeps them from being paid as a partner
[27:40] The number one secret/strategy/shift to create your premium brand and positioning
Next steps: * Think about how you serve and the problem you solve. * Identify one change that will turn your website into a lead generation and conversion machine. * Create a short article, social post, or video about the question you get asked all the time. * Apply the secret that will help you shift your copy, website, services, and pricing to help you create a premium brand position. * And if you need help, book time with me.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)
How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)
How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)
Your Superpower Is More Than Your Strengths (Ep28)
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
In today's episode, Jahaan Blake explores how she let go of the "shoulds" and "ought to's" to become the champion of her dreams.
I was Jahaan's first business mentor when she started her business. We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs.
She did a fantastic job with her website copy, launched, and immediately got clients. And when we worked through her proposals, it hit her. This wasn't her dream business! Instead, she wanted to focus on this other expertise she developed alongside her formal career. Jahaan wanted to mentor high-achieving women who wanted to break into the industry.
So we got to work on pivoting her copy, and this business was born, and today she is crushing it!
During our talk, Jahaan was open about the fears she faced when starting her business. She even shared how to handle the well-meaning feedback that others give when dealing with normal fears and imposter syndrome from exploring things outside our comfort zones.
But my favorite part of our conversation is her philosophy of stepping into your power!
She has stretched her thought leadership by starting a podcast called "Game of her own," with over 200 episodes.
Jahaan had to learn to step into her power and not do the safe thing that others might have wanted her to do to get to this place.
In this episode, you'll hear:
- The definition of courage and how to cultivate it
- The "aha" moment that made it clear to her the business she really wanted
- How she is both an athlete and mentor and fuses those energies into a unique competitive differentiation in the market
On a personal note, before working with Jahaan, I was primarily focused on brand building for consultants. However, through our experience, I realized that many of my clients think they want to start a consulting business when they want to create a coaching business. That's when I began to focus on serving both consultants and coaches and changed my process to include coaching around this upfront.
Where to dive in: [7:06] Hear about Jahaan's transition into consulting and the bad advice she took.
[15:00] Why Jahaan wished she had a thought partner when she made her big transition and why she has always needed a coach.
[18:34] Challenges Jahaan faced when she started her consulting business.
[20:57] The fears that made Jahaan initially made her services too broad.
[24:11] How the processes I went through with Jahaan shaped my own business.
[36:26] Why offering the right work to the right people feels like selling to help instead of selling to make money.
[44:03] How Jahaan had to go through her own journey of stepping into power to help others do the same
Next steps: * Do what you need to do to step into your power. If you are still looking for validation and unhappy where you're working, it's time to act! * If you want your own business but aren't sure what type of business you want, I got you. Let's chat. Head on over to www.betsyjordyn.com/schedule and book some time with me.
About My Guest: Jahaan Blake is a 15-year front-office employee turned Career Coach & Fan Experience, Consultant. While working for the Boston Red Sox, Los Angeles Dodgers, and Chicago Cubs, her favorite part of the role was helping others level up their career. That's exactly what she does today! Jahaan empowers women with what she has learned in the Major Leagues. She helps high-achieving women in sports and entertainment who feel stuck, frustrated, and defeated find their voice and tackle whatever keeps them from getting what they want out of their career.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)
How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)
Your Superpower Is More Than Your Strengths (Ep28)
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
Do you have your own business? Does it bring you joy?
Or are you thinking seriously about starting your own business and want one that brings you joy? Do you need a push of encouragement to make this happen?
Get ready for actionable inspiration from Jennifer Starns. She is a seasoned software professional turned career mentor to aspiring software consultants.
Over the past year, we've been working together on her business brand, positioning strategy, visual branding, website copy, and design. Plus, Jennifer just formally launched her coaching practice a couple of weeks ago!
In the last few episodes, my guests and I discussed how to discover and leverage your strengths and superpowers as the foundation of your consulting and coaching business. We have also dived into the challenges that stand in the way of that discovery.
In this episode, Jennifer and I talk about her journey into business ownership and how she overcame this hidden challenge that many mid-career people face when it comes to starting their business - the expertise that they formally created through their education and experience isn't the expertise that they want to use to build a business.
On the surface, Jennifer's most logical business model was to start her own software consulting. But her heart wasn't in it because what was meant for her related to the informal expertise she developed alongside her formal expertise. Jennifer is great at mentoring other people, especially heart-centered, logical women, and equipping them for success as software consultants!
Today, Jennifer and I talk about how she got to this a-ha moment, the joy it created in her, and how that joy generated fuel and momentum to get her business launched, get outside her comfort zone, and start marketing herself, which was very new.
In this episode, you'll hear:
- How Jennifer discovered who she was passionate about serving
- How we unearthed Jennifer's superpower, which is different from her original career, and how it ignites her joy
- Why living in strength and joy by using your gifting goes beyond finding your strengths
- Jennifer's passion for serving her niche and how she uses her superpowers to meet these needs
- How the transformational process of creating Jennifer's brand spilled into the rest of her life
Where to dive in: [4:25] Hear about what made Jennifer decide to start her own business.
[10:36] The process Jennifer went through to figure out who she was and the business model she wanted. Jennifer shares what ignites her work.
[15:28] Our work revealed how Jennifer's archetype is different from her original career. Hear how it's now the center of her consulting business.
[21:23] Jennifer is living in strength and joy using the gifting/calling she's been given for this life. Hear why this goes beyond strengths.
[27:46] Hear why Jennifer serves women in the software industry and where her superpowers come into play.
[39:40] Jennifer shares what it was like writing her website copy after getting clarity on her business.
[47:03] Hear what Jennifer would tell herself when she was thinking about starting her own consulting business.
Next steps: * Reach out to Jennifer if you are a woman who wants to build a dream career and life you love as a software consultant. Learn more. * Find resources and tools to help you start a business, figure out how to express what you do, build a website and create proposals that get paid as an expert. www.betsyjordyn.com/downloads * Schedule a call with me if you are ready to launch into your brand positioning and craft a consulting or coaching business that aligns with your superpowers and brings you joy!
About My Guest: Jennifer Starns has been a successful IT professional and software consultant for over 20 years. Throughout this time, she built a career that delivered high income and unlimited opportunities to make a difference, alongside an integrated work/life. She resigned from her job and started a coaching business to focus on her mission - to equip and empower talented, ambitious, tech-friendly, and relational women like to take charge of their careers by filling the void in the tech industry. Learn more.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)
Your Superpower Is More Than Your Strengths (Ep28)
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
Is your business aligned with your superpowers? If not, get ready for some actionable tips and guidance from Renee Brauns to make that happen.
In today's episode, Renee shares her story about what she did to discover her superpowers and the important work she did to align her business model to them. At times, scarcity fears set in that told her she needed to offer everything and the kitchen sink to everyone, but she didn't listen to that voice. Instead, she stayed true to who she truly is, and the results are amazing!
Renee worked her way up into leadership roles. The logical next step in her career was not a repeat of what she's already done but to create something new based on what makes her unique and all of her experience. Today, she helps association leaders who want personalized guidance and a strategic approach to achieving their goals of membership growth and organizational sustainability.
I love that she opened up about how she pushed through the challenging parts of figuring out her brand positioning and messaging, especially copywriting! Renee shares how we processed those tough phases to create her ideal brand position and messaging.
In this episode, you'll hear:
- What Renee's past revealed about her superpower
- How to push through a scarcity mindset to create the right brand position
- Why perfectionism holds us back from putting a brand into action
Where to dive in: [1:08] Tune in for Renee's career, background, and what made her decide to start her own business.
[6:45] Renee shares her fear about going out on her own and not knowing how to get started.
[9:00] Hear the antidote to imposter syndrome and "can I do this."
[15:41] Renee shares her journey of discovering her superpower and how she owned it.
[22:12] We discuss Renee's differentiation and brand positioning developed from her superpower.
[27:21] How Renee got to a place where the words about what she does flow out of her.
[35:57] Hear why Renee needed collaborators to dial into her superpower and launch right.
[40:31] Check out Renee's website and our work together.
Next steps: 1. Connect with Rene if you are an association leader who wants personalized guidance and a strategic approach to achieving their goals of membership growth and organizational sustainability goals. 2. Check out my free Value Proposition download to articulate what you do, like Renee. 3. Connect with me if you need to discover your superpower, find your ideal client, and refine your services just like Renee.
About My Guest: Renee is anorganizational strategic and alignment specialist dedicated to advancing your association to the next level of engagement, achievement, and sustainable growth! She has spent the last 20+ years as an association executive at a national professional membership association with a total of 44,000 members, 11 Board members, 250 volunteers, and 100 staff. While Renee was effective at leading teams who were responsible for membership, communication & marketing, non-dues revenues, and professional development, she discovered what she enjoy the most is aligning teams – boards, volunteers, and staff – around delivering exceptional value by executing and producing consistent results for member and individual satisfaction. Learn more.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Your Superpower Is More Than Your Strengths (Ep28)
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
Are you ready to find your superpower?
Even though you've taken personality tests and can easily list your strengths, you may still be unclear about what you do that makes you unique and intensely valuable to the people you want to serve.
You might even know how your approach to consulting or coaching differs from others, but you can't isolate that point of differentiation or what drives it.
When you are operating from your superpower, you are in flow, confident, and bold! When you're in this zone of genius, you make more and work less or feel like you're working less because you're doing what makes you happy!
Here is one reason it's hard to really find your superpower:
Strengths are a great description of what we're innately good at and better at than others. But this language isn't sufficient for describing our genius or superpowers because I believe genius is more than what's in our DNA. It's about gifts that we are given for this life that reflect our purpose and joy! The word genius comes from Latin and means "attendant spirit present from one's birth."
We need to get beyond personality tests that give you yet another list of your strengths and weaknesses. Instead, we need language that conveys the power of your being, how you show up with your clients, and what you activate in them.
We need the language of archetypes.
As you listen to this episode, think about which family of archetypes feels most like home to you. Do not focus on where you're successful or proficient, but zoom in on what feels MOST like you - in your core.
In this episode, you'll hear:
- How strengths aren't enough to reflect what truly makes you great
- Why you need to find an archetype based on what's in your heart and not what you "should" be like
- How finding your superpower impacts your brand differentiation
Where to dive in: [1:33] Why you can't find your superpower by only looking at your strengths.
[3:39] Archetypes are the universal language of the soul. Hear about how you see them in everyday life and media.
[6:26] Hear about the four families of archetypes based on how people approach work and how to discover which one is right for you.
[7:14] Tune in for more about the Visionary Family and famous Visionaries like Walt Disney.
[9:10] Hear about the Sage Family, how they step in after Visionaries, and famous Sages like Oprah.
[10:46] Learn more about the Caretaker Family, where they place their value, and famous Caretakers like Ted Lasso.
[12:53] Hear about the Warrior Family, how they serve relative to other archetypes, and famous Warriors like Erin Brockovich.
[14:00] Discover why it's so hard to find your superpower and identify your archetype.
[14:53] The quick test to know the difference between the four archetypes.
Next steps: 1. Start to notice these four families of archetypes all around you. These four show up all the time as a unit. In the Wizard of Oz, you have Dorothy the Visionary/Dreamer, Scarecrow the Sage, Tin Man the Caretaker, and the Lion, who should be the Warrior but is operating in his shadow. That's a different story for a different day. You can see these four in the original Sex and the City – with Carrie the Visionary, Miranda the Sage, Charlotte the Caretaker, and Samantha the Warrior. 2. Pay attention to yourself and what is your true native way of being in the world (without the shoulds and expectations). 3. Pay attention when people come to you for help and advice and what they are asking. For example, do they want your help seeing a situation differently, finding words, or creating images to describe something they see? If so, you might be a Visionary. Do they ask for your wise advice and counsel, or do they ask you to fix something or help them plan? If so, you might be a sage? Do they come to you for comfort, guidance, training, and support? Do they need your help connecting better with others? If so, you might be a Caretaker. Do they need your help getting their butt in gear and getting things happening and moving? If so, you might be a Warrior.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Reverse Engineer Your Fear with Roy Bell (Ep27)
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
Big changes in your career or taking risks with your business can be scary. But it's also an opportunity to reverse engineer your fear and step into something great!
Today, on Enough Already, I continue my conversation with Roy Bell. Roy helps high achievers explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking.
In my last episode, we had a powerful conversation about his journey from consulting business ownership back to corporate leadership to the coaching business he has now. If you missed it, take a listen.
After our last convo, we continued to chat and got on the topic of fear – especially the fear that presents itself during times of growth and change. So, we decided to hit record to share how to deconstruct fear and reframe its role in your transformation.
In this episode, you'll hear:
- Why fear is not your enemy
- Why you need to create space to fail
- Why you should embrace your mistakes to reach new heights personally and professionally
- How to use your whole self (mistakes/accomplishments/past) to propel your vision
Get a step-by-step approach we created on the fly on how to reverse engineer fear so that it's an empowering force vs. a debilitating force.
Where to dive in:
[3:30] Can you find comfort in fear?
[6:07] How do you move from fear into acceptance?
[9:10] Fear is connected to our story. Hear how you can turn your "wounds into wisdom."
[12:15] Do you use your strengths in service of your vision?
[14:58] Step by step on how to reverse engineer fear.
[17:19] Hear my intuition about Roy's ideal client and how he uses his whole self in his work with high achievers.
Next steps: 1) Put our step-by-step guide for reverse engineering fear into practice!
2) Sign up for a FREE 5-Day Mental Detox from Roy at https://roybellcoaching.com/mental-detox. Gain insight and tools to declutter your mind, calm your emotions and transform your life.
3)If you want to find a new use for your established superpowers like Roy did, I'd love to work with you. Head to my website at www.betsyjordyn.com to learn more about my one-on-one brand positioning and messaging mentoring program.
About My Guest: Roy Bell is a father of three amazing kids, an avid knowledge seeker, and mental wellness coach. He loves fearless living, stimulating conversations, and empowering others to walk in alignment with their heart desires. Roy believes coaching is a powerful means for contributing to social change. Which is why he is passionate about helping others break through mental barriers and negative thoughts patterns preventing them from reaching the success they desire.His coaching focuses on guiding individuals to explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking. It was through his own experience with trauma and a desire to help others move beyond adversity and hardship which led him to train at the acclaimed Southwest Institute of Healing Arts, where he proudly earned my Certification as a Transformational Coach. Roy also holds a BS in Computer Science from Alabama A&M University and an MS in Management from Liberty University. Prior to coaching, he spent 20 years in the private sector spearheading organizational & digital transformations. In that time, Roy learned that achieving sustainable change requires solving challenges at the source of the issues and not the symptoms. And it's through this lens that Roy helps clients discover peace, harmony, and freedom!
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)
Why It's Hard To See Your Strengths (Ep25)
Be BRAVE In The Face of Being Seen (Ep24)
How to Create Your Future with Jared Nichols (Ep23)
Get ready for a powerful conversation about why letting go of the business you think you should have IS THE WAY to the business that is meant for you.
Last week I started my series on Owning Your Strengths, and in my previous episode, I explained why it's such a challenge for consultants and coaches to see, let alone own, their strengths.
I'm super excited to have Roy Bell on my show today as he knows first-hand about these challenges and overcoming them.
When Roy and I started working on his business build and brand several years ago, at the time, it made sense for Roy to leverage his process and system expertise as the foundation of his consulting business. Still, he had a tough time pulling the trigger on this business model. His heart wasn't in it, and he had some personal life issues screaming for his attention.
He and I lost touch for a while until I came across him again on LinkedIn and immediately saw something completely different in Roy. His language, his energy, and his confidence were so different! When we worked together, he was NOT a fan of marketing, and now he was out there doing it. So what changed?
In this episode, you'll hear:
- How Roy discovered himself to discover his business
- How Roy learned that he had to apply the skills he used in business to himself
- The "ah-hah" moment that led to his brand clarity and positioning
- The story behind his business and how it fuels him to make micro changes in organizations and people that then change the world
Roy continues to use his process and system engineering mind in a whole new way in his coaching business, and I can't wait for you to hear about it!
Where to dive in: [5:19] Why reactive mode takes away energy from being creative.
[8:00] How Roy applied his process mind to his inner world. Hear what gave him this "Ah-hah" moment.
[13:57] Hear how growing up in the South as a black man shaped how and why he changes microsystems.
[16:24] "Why" questions put people on the defense. Learn how to ask the right questions that lead to exploration and transformation.
[19:45] Hear why Roy thinks we can be the student and the teacher simultaneously in our lives.
[24:10] Who is Roy's ideal client, and how does he help them transform?
[27:45] What happens as we change our beliefs?
Next steps: 1) Sign up for a FREE 5-Day Mental Detox from Roy at https://roybellcoaching.com/mental-detox. Gain insight and tools to declutter your mind, calm your emotions and transform your life.
2) You don't have to do it yourself. Don't be afraid to call on someone to help you co-create a future. You are not a bother or a nuisance to anyone. When you enlist help, you go through these steps faster. Every hero has a mentor.
3)If you want to find a new use for your established superpowers like Roy did, I'd love to work with you. Head to my website at www.betsyjordyn.com to learn more about my one-on-one brand positioning and messaging mentoring program.
About My Guest: Roy Bell is a father of three amazing kids, an avid knowledge seeker, and mental wellness coach. He loves fearless living, stimulating conversations, and empowering others to walk in alignment with their heart desires. Roy believes coaching is a powerful means for contributing to social change. Which is why he is passionate about helping others break through mental barriers and negative thoughts patterns preventing them from reaching the success they desire.His coaching focuses on guiding individuals to explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking. It was through his own experience with trauma and a desire to help others move beyond adversity and hardship which led him to train at the acclaimed Southwest Institute of Healing Arts, where he proudly earned my Certification as a Transformational Coach. Roy also holds a BS in Computer Science from Alabama A&M University and an MS in Management from Liberty University. Prior to coaching, he spent 20 years in the private sector spearheading organizational & digital transformations. In that time, Roy learned that achieving sustainable change requires solving challenges at the source of the issues and not the symptoms. And it's through this lens that Roy helps clients discover peace, harmony, and freedom!
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Why It's Hard To See Your Strengths (Ep25)
Be BRAVE In The Face of Being Seen (Ep24)
How to Create Your Future with Jared Nichols (Ep23)
Do you have a hard time seeing and valuing your strengths?
I'm super-excited about this brand-new series I'm starting - Owning Your Strengths.
You'll discover why this is a common challenge, especially for consultants and coaches. You'll also get practical first steps on how to jump this hurdle and get to your zone of genius.
I hope you get out of the series what my clients love the most about the brand messaging and positioning work we do together – insight into and acceptance of who you truly are in your core and the value that only you can create for others.
When you don't just know your strengths but own them, you can:
- Build a business that you love and are excited about creating.
- Be clear on how you stand out and be confident when sharing what you do.
- Be bolder in your marketing and choose the type of strategies to attract clients to you vs. accepting whatever comes along.
- Ask clients to work with you without hesitation and pay you what you're worth without apology.
- Stop working because it doesn't feel like work when you do what you love.
Where to dive in: [4:56] Common reasons why it's hard to see your strengths.
[7:26] Why owning strengths is uniquely challenging for consultants and coaches.
[11:17] What makes a strength become a superpower?
[12:30] Get the quick recap.
[14:15] Where to start to understand your superpower.
Next steps: 1. Think deeper about the compliments you receive and ask more questions. Go beyond things like "you're so punctual" and listen to what they experience as a superpower and why.
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Look broadly at your track record of success. Don't just look at your formal responsibilities, but what you informally do could indicate the strengths you should build the business on.
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Want personal help tapping into your superpowers and using them as a foundation of your business? Check out my Brand Positioning and Mentoring program. This program is for new and seasoned consultants and coaches. You will gain clarity and confidence in the value of what you do and the words to express that value so you can attract and convert clients with ease and consistency.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
5 Positioning Strategies: Which One is Right for You? (Ep19)
Get Seen as an Expert (Ep18)
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
Do you struggle with a fear of being seen and showing up online?
I planned to wrap up my series on "Getting Seen and Paid as an Expert" by sharing best practices around how to position yourself with a potential client who expresses interest in working with you and how to set the right price.
Instead, I realized what I needed to talk about was the challenge that solopreneurs, especially consultants and coaches, face – the fear of being seen!
I never saw how significantly the fear of being seen affected me and my business development until I got into a Thought Leadership mastermind group last year. I found myself in a spin cycle of analysis paralysis, trying to figure out my big breakthrough idea, even though I say the same things repeatedly with my clients and in my work.
I see now that my big idea is the message I've always shared with clients, "The best and ideal business model is the one that is inside of you."
But if you look at the content I have, a small percentage of what I share publicly is this belief in my heart because I was very good at hiding in plain sight.
Like so many of my clients, I have struggled with the fear of being seen. Unfortunately, this fear hinders our ability to show up, put ourselves out there, and make an impact.
I have been talking about getting seen and paid as an expert on the pod, but I neglected to identify the first step in this process - the courage to be seen.
The fear of being seen, fear of visibility, fear of showing up, playing small – they all are about the same thing. It's about hiding the truth and best of who you are out of fears of being rejected.
In this episode, you'll hear:
- Why being BRAVE is the first step in positioning yourself as an expert
- My journey as a thought-leader and what held me back
- Why the underlying fear holding you back is something to embrace
- What holds my clients back and where fear shows up in their brand positioning journey
Where to dive in: [2:52] What is the first step in getting seen and paid as an expert?
[4:23] Where fear shows up in brand building.
[5:47] How to befriend your fears and appreciate them.
[7:09] How to reframe vulnerability from a problem to be managed to a skill to be developed.
[8:40] How to accept what scares you about being seen.
[10:54] How to voice your value but save your lived wisdom until you're ready.
[12:04] How to embrace the growth process.
If you think you might suffer from a fear of being seen and you're on a growth journey leading you towards greater authenticity and significance, these fears are evidence that you're on the right track!
It's time for you to become BRAVE in the face of the fear of being seen because being seen is the first step towards making the impact you were born to make and the income that you deserve.
Next steps: * Visit my YouTube and blog for more about being seen and paid as an expert. * Look out for ways you are playing small and take a baby step, like publishing a blog post or posting something on social media. * Check out my services for a way to feel safe and empowered as you develop your brand.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Create Your Future with Jared Nichols (Ep23)
Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22)
How to Find and Trust Your Ideas: Becoming a Thought Leader with Dan Weedin (Ep21)
Why Free Content = Instant Credibility (Ep20)
5 Positioning Strategies: Which One is Right for You? (Ep19)
Get Seen as an Expert (Ep18)
Jared Nichols has always been an independent thinker and never wanted to work for someone else.
I met Jared several years ago when we both worked with a company helping us build our online platform and get our start with creating content.
Initially, I wanted to have Jared on the show because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client.
During our conversation, what turned my head was that the root of his content creation and thought leadership-worthy message stems from the idea that the future isn't predicted but created.
You're going to hear about his years moving around as an army brat and how he found solace in music. He never learned to read music, so he created his own. Other people don't like the blank piece of paper, but Jared loved it! A blank slate allowed him to envision something he hadn't seen.
Flash forward to today - his consulting business helps clients create the future and not just respond!
If you got a big vision for your business and your life, but need a jolt of inspiration on how to make it happen, listen in to this powerful interview with Jared.
In this episode, you'll hear:
- How being yourself gives you the freedom to create a business that aligns with your strengths
- Why you need to develop intellectual property through content development
- How he leverages his motivations and gains confidence to propel his business forward
- How he is moving into a thought-leadership brand position and not just a sought-after expert
- What he would have told his younger self that was just starting a consulting business
Where to dive in: [03:49] When did Jared start his first business and why
[10:09] How he became someone that looks at today in the context of the past and the future
[13:55] Jared talks about the early days of building his business as a strategic foresight consultant
[17:35] Why you need to create your intellectual property through focused content
[27:20] How did Jared get clarity on what makes him unique as a futurist
[34:09] Jared shares where his confidence comes from around his ideas and what he wants to do
[37:09] The difference between sought-after-expert and thought leader. How Jared is moving into a thought leadership phase
[48:21] What Jared would tell his younger self who just started a consulting business
Next steps: * Be you! Take time to reflect and trust your gut. Discard what doesn't fit who you are or your business. * Be specific about who you want to work with and focus on character. * Visit my website and book a time with me to clarify your brand position and operate in your unique strengths, just like Jared.
About my guest: Jared Nichols is the founder of the NU FUTURIST and creator of The Foresight Academy, a groundbreaking program that teaches leaders and teams the same skills that innovators, industry disruptors, and change makers, use to guide and make the future they want to see. He is also a futurist, executive advisor, and professor of Strategic Foresight at the University of Tennessee’s Haslam College of Business, in Graduate and Executive Education. Jared’s insight and expertise is utilized by leaders across a wide variety of sectors and industries from US Army Special Forces to Fortune 500 companies, government municipalities to entrepreneurial start-ups, as well as his work in Hollywood with accomplished actors, writers, and producers, helping them reinvent themselves and discover new areas for growth both inside and outside the bounds of their industry. Jared is also musician, composer, competitive cyclist, and trail runner living in Charlotte, North Carolina with his wife and their two sons. Visit www.nufuturist.com to learn more.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22)
How to Find and Trust Your Ideas: Becoming a Thought Leader with Dan Weedin (Ep21)
Why Free Content = Instant Credibility (Ep20)
5 Positioning Strategies: Which One is Right for You? (Ep19)
Get Seen as an Expert (Ep18)
Roberta Matuson is an expert in helping organizations identify, acquire, nurture and retain the best talent in the world.
I have known Roberta for over ten years. I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes.
I invited her on Enough Already as part of my series on Getting Seen and Paid as an Expert because she has established a clear brand position and leveraged her natural ability into thought leadership. And most importantly, we could all learn a thing or two from Roberta's new book, "Can We Talk?" about the importance of having hard conversations in business and life.
In this episode, you'll hear:
- How Roberta leverages her natural ability to make her the unquestionable expert in the minds of her clients.
- Why we need to learn to have hard conversations to get results in business and life.
- Why we should tailor communication to the person we are communicating with.
- Roberta's evolution from C-Suite exec, consultant, to sought-after thought-leader.
- Why thought leaders and consultants must continue to learn to stay relevant.
Where to dive in: [6:26] Hear how Roberta transitioned from HR executive to consultant and why her initial business name didn't bring in decision-makers.
[8:52] How Roberta decided where to focus her consulting.
[11:11] When did Roberta get that "Ah-Hah" moment about what she wanted to do next in her career?
[14:25] How does Roberta stand out relative to competitors?
[16:26] Roberta's big idea evolves as she gets more data. What does this mean for her business?
[19:55] Tune in for Roberta's writing journey. What gave her the idea for her first book? What came first, consulting or writing?
[25:30] Do clients magically come to Roberta now that she has massive recognition as a thought leader?
[33:56] Was Roberta always a writer, or was it something she had to develop and hone?
[37:50] How does Roberta's superpower shine through in her new book? Tune in for why her new book, "Can We Talk?" is crucial in business and life.
Next steps: * Buy "Can We Talk?" on Amazon or wherever you buy books. * Reach out to roberta@matusonconsulting.com if you'd like to work with her. * Schedule an appointment with me to gain clarity on positioning yourself as a thought leader like Roberta.
About my guest: For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She’s the author of six books including, the recently released, Can We Talk? Seven Principles for Managing Difficult Conversations at Work, Evergreen Talent: How to Seed, Cultivate, and Grow a Sustainable Workforce, and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around, a Washington Post Top 5 Business Book For Leaders. Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and who left the show unscathed.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Find and Trust Your Ideas: Becoming a Thought Leader with Dan Weedin (Ep21)
Why Free Content = Instant Credibility (Ep20)
5 Positioning Strategies: Which One is Right for You? (Ep19)
Get Seen as an Expert (Ep18)
Dan Weedin, a treasured colleague of mine for over ten years, is an experienced entrepreneur, thought leader, author, and award-winning speaker who has a passion for consulting, coaching, and mentoring other entrepreneurs and business professionals.
When I first met Dan – he and I were learning how to set up our consulting business for increased profitability and scale.
I've had a front-row seat to Dan's growth as a business owner and a thought leader.
What makes Dan unique is how much he trusts himself and his ideas. That trust has allowed him to refine his focus on his business to be all about risk and resilience. It also expanded his impact as he became a sought-after speaker, guest columnist, podcaster, and author.
Today, he is on my show to talk about his latest book, Back 9 Walking, which is undoubtedly his most powerful! In this book, he shares his reflections on mid-life through his experiences, which is exactly what makes a thought leader. He has been an expert advisor to insurance and risk professionals. But his life wisdom gained from losing parents and becoming a grandparent takes his core message on risk and resilience to whole new levels.
In this episode, you'll hear:
- The difference between risk and resilience
- How to turn inward and listen to how your inner voice is telling you to pivot
- How to trust that your ideas have something to offer others and the world
- How to frame risk in a way that will help you overcome fear
- Why you can't separate your life and business
Where to dive in: [5:36] How do risk and resilience go together?
[11:23] How did Dan get clarity on his business, and how he could stand out in the marketplace?
[19:13] Dan tells Betsy about why he named his new book Back 9 Walking.
[23:37] Dan shares how he tested his book ideas before writing.
[27:44] The difference between a sought-after expert and a thought leader.
[33:07] You can't will yourself into the right mindset. Hear what you need to accept to get to the next level.
[38:20] The advice Dan would have given his younger self.
Next steps: 1. Be persistent and be resilient. Then, find the right help to get you to the next level. 2. Get the Back 9 Walking book at back9walking.com. It's also on amazon. 3. Book a call with me to clarify your brand position and step into your power, just like Dan!
About my Guest: Dan Weedin is an experienced entrepreneur, thought leader, author, and award-winning speaker who has a passion for consulting, coaching, and mentoring other entrepreneurs and business professionals. He has the rare ability to translate his success in the insurance industry, public speaking, non-profit world, and athletic coaching into applicable and transferable principles that dramatically improve the effectiveness of those business owners and executives he works with. Dan just published his fourth solo book, Back 9 Walking: A Guide to Living Life Unleashed. The book offers a unique view of risk and resilience in both a professional and personal way. Dan uses personal stories to share ideas and concepts about unleashing your talents and value in the second half of life. You can find out more about working with Dan at his website at www.danweedin.com or buy his latest book at https://danweedin.com/back-9-walking/
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
Why Free Content = Instant Credibility (Ep20)
5 Positioning Strategies: Which One is Right for You? (Ep19)
Get Seen as an Expert (Ep18)
Do you want to know the number one strategy I've used to position myself as an expert and get clients to come to me? Come with me back to 2010. It was a couple of years after I left Disney. I got some consulting gigs as a freelancer and decided it was time to commit to my business. So I invested in a partnership with Chad, a web designer/business mentor who had a passion for content and thought leadership. And as the excellent student, I am, I did whatever he told me.
He asked me to create videos for my website and YouTube.
I didn't realize how powerful my content was until I got a call from AAA's HR team in North Carolina. I couldn't believe how effortless the contracting process was and how easy it was to land a six-figure contract with people I had never contacted. But then I found out why. When I got to the office to start our engagement, two of the HR team members greeted me and treated me like a celebrity. They were both in grad school, found my content, quoted me in their research papers, and begged their VP to bring me in.
That's when I knew the power of content.
In this episode, you'll hear:
- The benefits of content marketing and how it is changed my business
- Why being on social media isn't enough to establish you as a thought leader or attract clients
- Where to start with content creation
- How to create content that converts
In this episode, you'll hear:
- The benefits of content marketing and how it is changed my business
- Why being on social media isn't enough to establish you as a thought leader or attract clients
- Where to start with content creation
- How to create content that converts
Where to dive in:
[01:18] Hear how I started positioning myself as an authority and the tangible steps I took.
[04:19] What is content marketing, and what are the benefits?
[07:44] How content marketing influences how people see your ability to deliver results.
[08:30] How to find a content format that aligns with your client's learning style and your content creation style.
[11:30] Expanding to multiple platforms as you get used to content creation.
[12:47] How to know where to start with content creation.
[13:43] Do you want your content to convert?
[17:44] How much free content is too much?
[19:28] Tangible next steps for creating content.
Next steps: 1. Try automatic writing. Get a journal and commit to writing three pages a day about anything. Anything (how your day went, complaining, anything!) as long as you get out those three pages.
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If you want to figure out what to write about – start an idea document and fill it with the questions you get asked all the time or ideas that come to you.
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If you want to grow your platform – pick one and start. Quantity will lead to quality.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
5 Positioning Strategies: Which One is Right for You? (Ep19)
Get Seen as an Expert (Ep18)
The CURE for Imposter Syndrome (Ep4)
One of the big things on my to-do list this week is finding safe, reliable cars for my daughters, one of whom is leaving for college in a couple of weeks, and the other is graduating. Seriously – what happened to the time?
So I need to figure out what to buy.
I asked around, and I got consistent responses when I said I was looking for safe, reliable, inexpensive cars - Honda Civic, Toyota Corolla, and Nissan Sentra.
There is a strong link between my problem and the solution (at least my car need, not my empty-nester need).
Everyone mentioning the same safe/reliable/inexpensive cars is the perfect example of powerful brand positioning! As a result, I'm seeking these dealers out; they aren't searching for me.
It's the same thing that happens when there is an association between soft drinks and Coke and Pepsi. Popcorn and movies. Runny noses and Kleenex. Magical family memories and Walt Disney World.
Getting to this kind of perception and outcome is possible for your consulting or coaching business! I know it from my own experience growing my business over the past ten years and helping others do the same.
So today, I'm sharing how I help my clients achieve a strong position and the different ways consultants and coaches can stand out in the crowded consultant and coaching marketplace.
In this episode, you'll hear:
- Why branding positioning is the key to your success as a consultant and coach
- How to find your position in the market
- Five ways consultants and coaches position themselves
- What you can do right now to evaluate your brand position
Where to dive in: [2:13] What is brand positioning? How do we create this for ourselves as consultants and coaches? The benefits of finding your positioning.
[5:51] How do you find your position in the market?
[6:38] Popular ways your clients solve problems you should be solving.
[8:13] Five ways consultants and coaches position themselves. Tune in for what might work for you.
[12:39] What is the first step for getting clients to come to you instead of chasing them? Hear the full recap!
[13:33] What can you do right now to improve your positioning?
Next steps: * Everything you do and don't do creates your image: evaluate your website and LinkedIn. Take an objective look at all the potential clients' touch points that inform their impression of you and see what message you're sending. * If you're not sending the message you want and are ready for something more powerful, I want to talk to you. Head on over to www.betsyjordyn.com/schedule to book time with me.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
Consulting vs. Coaching – What’s Best for You? (Ep8)
4 Types of Consulting & Coaching Business Models (Ep7)
Ready out to stand out and be seen in the market as an expert worth premium fees? Let's do this! Then let's do this. Let's make 2022 the year that you, once and for all give up playing small and marketing small. Instead, own your power and that you're already an expert.
The heart of what I do is help my clients position and language their zone of genius in the market to get seen and paid as the experts.
I had this big-aha during a mastermind I've been leading with clients around setting up marketing systems. I found myself saying, "It's all about positioning." over and over. When we talked about their brand, which marketing system best suited them, and words to use, I said, "it's all about positioning." When we talked about proposal writing and pricing, I jumped up and down and said it was about positioning!!
Your brand isn't a logo or a pithy tagline. It's a promise of value that you make and consistently deliver. But it's not enough to have that promise. You have to take charge of all the ways a client can create an image or impression of you and align that promise.
Where to dive in:
[3:55] The essential step to your brand positioning strategy
[8:01] How to to bridge vision and reality
[9:22] Why your words should reflect your power
[10:57] Why all your marketing touchpoints need to reflect who you are
[14:59] Three steps to be seen as an expert
What's next: 1) Make sure the spotlight of your business is on your ideal client. The easiest way to get out of your head writing-wise is to get into your clients. And if you do this, you'll automatically stand out from the crowd!
2) If you need help elevating your perspective on the value of what you do and your brand image or finding the words to describe your value, head on over to www.betsyjordyn.com/schedule to book time with me.
3) We discussed the big picture about being seen as an expert. In the next episode, I will share with you five positioning strategies consultants and coaches use to stand out in the market. Subscribe or follow in your podcast app so you don't miss it. If you enjoyed this episode and have a colleague who might get value out of it, please share with them.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
The CURE for Imposter Syndrome (Ep4)
Do you want to set goals for 2022 that stick?
Entrepreneurs are not always the nicest bosses to themselves. And my theory is that we don't have personal performance standards that are explicit, clear, or what we buy into.
And without those standards, we compare ourselves to others and forget that a big driver for wanting to leave our jobs and start our businesses was to create greater success on our terms.
This episode offers three questions you need to set performance standards that match your total life priorities, work satisfaction, and financial goals.
In this episode you'll hear: * Three questions you need to answer to get the right standards to evaluate this year's performance and set goals for next year * Why your measure of success is unique to your goals and the life you want to create * Why operating in your zone of genius influences your entire business and, ultimately, your life * How going it alone wastes time, energy, and dollars (learn from my mistakes) * Why and how you should shift pricing to match your worth
Where to dive in: [2:42] Are you comparing yourself to others? Are you wondering if you're doing a good job? Then, tune in for what you need to remember.
[4:17] Are you crafting the life you want? Hear the first performance review question you need to answer to make 2022 better than 2021.
[9:01] What are your best-at strengths? Have you prioritized your strengths in your business goals? Hear the second performance standard you need to evaluate yourself against in 2022.
[12:23] Did you meet your financial goals in 2021? I want you to dig deeper into this number for 2022. Hear why past financial goals might not be right in 2022.
Next steps 1. Be clear about your priorities in terms of lifestyle, work/life satisfaction, and finances. Write them down. Refer to them and use them as decision-making filters. 2. Do your year-end review against your standards, no one else's. And be a good boss, okay? Treat yourself like Maya Angelou wants you to do – when you know better, you'll do better. 3. Set goals for next year that put you in the most empowered position. Don't let fear or vanity metrics drive you. Use sober judgment. 4. If you need help – let's talk. Book a call with me at www.betsyjordyn.com/schedule, and let's chat about how I can help you clarify and create greater success on your terms.
If you enjoyed this episode and have a colleague who might get the value out of it, please share it with them. Until next time, thanks for listening.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How Long It Takes to Start a Consulting or Coaching Business and Make it a Success (Ep15)
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
The CURE for Imposter Syndrome (Ep4)
How can you make this holiday season your best one yet – even if your results aren't exactly what you hoped for and you're wrestling with big questions about your consulting and coaching business?
This is what I talk about with forgiveness coach and speaker Brenda Reiss. She is an expert in helping people let go of hidden resentments so that they can activate their highest potential in their careers and lives.
Brenda and I have a meaningful conversation about: * The sneaky ways that hidden resentments jack up with our mindset and confidence * The misconceptions about forgiveness and why it's so much more than an ethereal virtue * Why giving people who harm us a pass stands in the way of forgiveness * The role that forgiveness plays in gratitude and being present in our lives * How to turn forgiveness from an aspiration to a daily self-care skill and practice
Where to dive in: [5:44] Hear about Brenda's background and how she found forgiveness work.
[10:32] When did forgiveness work help Brenda from a physical and an emotional standpoint?
[12:20] Hear the belief that all cancer patients have in common and how it relates to forgiveness work.
[15:19] Science shows we are energetic beings, hear about how tension in our bodies manifests and influences forgiveness work.
[17:35] What Brenda would say to someone who is blindsided and blames themselves when betrayed.
[20:00] How do you balance being an open-hearted person without being judgemental and having boundaries?
[23:13] How would Brenda apply forgiveness work to someone who left corporate or is burnt out?
[28:27] What's underneath the desire for security and perfection? Discover the root, so you can stop sabotaging yourself.
[30:21] What is the connection between forgiveness and gratitude?
[34:43] How do you bring what's in your head down into your heart? Do you remember that scene of Good Will Hunting where Robin Williams tells Matt Damon, "It's not your fault?"
[37:43] Hear three things you can do to be present and feel gratitude this holiday season.
Next steps: * Get the free guide, 11 Steps to Forgiveness, from brendareisscoaching.com. * Schedule a thirty-minute conversation with Brenda to see if you're ready to start the forgiveness journey. Visit brendareisscoaching.com for more. * If you're starting your business, struggling with imposter syndrome, or letting how you left corporate hold you back in your new consulting or coaching business, visit betsyjorydn.com.
About My Guest: Brenda Reiss is a Forgiveness Coach who guides you to discover where harboring resentments can be sabotaging your personal and business lives, limiting your ability to achieve your goals and dreams. Through a simple 5 step process, you can find peace and clarity and the ability to show up whole and empowered in all areas of your lives.
She is the author of two books, "Forgive Yourself" and "Journey to Your Heart Space" that you can find on Amazon and the host of the upcoming podcast "Forgive Yourself – A place to turn your Pain into Peace."
Find out more on her website at www.brendareisscoaching.com and follow her on Instagram @Forgivenesscoach.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Need help nailing your signature talk? I'm thrilled to recommend Speaking Your Brand's Thought Leadership Academy: https://www.speakingyourbrand.com/academy/
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
From Struggle to Strength with Mary Beth Simon (Ep6)
More and more leaders are ditching corporate for the time freedom that having your own consulting and coaching business offers. Therefore, it makes sense that one of the biggest questions aspiring entrepreneurs have is around how long it will take to make money and have a profitable business.
I tackle this topic in today's episode and go over the answers to your time questions:
- How long does it take to go from idea to launch?
- How quickly can you expect to make money?
- How long until sustainable and scalable profits can be achieved?
- When is the right time to make a move?
This is the final episode of my Getting Started in Consulting and Coaching series. I ALMOST didn't do this episode! I nearly overlooked this critical time issue we all face as entrepreneurs. Tune in for answers.
Where To Dive In: [00:58] Hear about the results of my LinkedIn poll (not scientific) asking why people quit their job in August 2021.
[04:20] How long does it take to go from idea to launch? Do you know what kind of business you're creating? Your business model is critical to creating a launch timeline.
[06:17] How quickly can you expect to make money? Tune in for some good news on how to bring in revenue and how I found success after leaving Disney.
[08:11] How long does it take to achieve sustainable profits? Get keys for setting profit goals.
[12:07] Hear the myth that makes me insane!
[16:42] When is the right time to make a move? Hear the accountant answer and hear what I have to say about it.
[18:33] The quick run down.
Next Steps: * Stop wasting time in analysis paralysis. * Set a smart and tangible goal for your business that you will accomplish in six months. Decide how you will efficiently achieve that goal that maximizes both time and money. * If a lack of clarity and what you offer is holding you up, go to betsyjordyn.com/schedule, and let's talk about your goals - this isn't a sales pitch. * Let's connect on LinkedIn https://www.linkedin.com/in/betsy-jordyn/
If you're ready to turn your career into a profitable consulting or coaching business, book an intro call to start working with me on your messaging and positioning strategy. This is a VIP experience where we uncover your point of differentiation in the crowded consulting and coaching marketplace. Along with your strategy, we will create the messaging that expresses it. The process includes us working together to comb through your life story, career highlights, and client perspective to identify the themes and your defining differentiator that makes your consulting and coaching unique and one-of-a-kind.
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide on how to turn your career into your own consulting or coaching business: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
In this episode, Jen and I help you get clear on the finances involved with starting and running a profitable consulting and coaching business so that you make the most of both your money and time.
If you're anything like me, money questions are a constant companion at each stage of the entrepreneurial journey. So raise your hand if angst around how quickly you can replace your salary with business revenue or how to balance investing in your business vs. paying your bills keeps you up at night.
Yep. I've been there.
Here's the thing – ditching the 9-5 for running your own business isn't just a transformation of your career. It's a transformation of your relationship to money. That's why knowing what to invest in can be confusing.
This is why I have my colleague and CPA Jen Hamilton joining me on the show today. During this episode, we dive into how to best align your financial investments with both the immediate and long-term goals you have for your business.
In this episode, you'll get information to help you understand:
- How to invest in the right mentor to guide you to the next level
- How to stop losing your WHY and motivation by waisting money on DIY tactical work
- How to invest in yourself and your business build so you can skip over referrals that eventually dry up
- Costs around building a consulting or coaching business
- How to save yourself from yourself by investing in the wrong tactics for your business
Where To Dive In: [1:10] What did Jen do before she worked with Betsy and how has it refined the work she does today?
[3:30] Hear why Jen found it hard to apply her knowledge to her own business and the limitations of a DIY approach.
[9:44] Betsy shares what her DIY approach was like and how she invested in the wrong steps. What happens when everything that had worked stops working?
[16:22] What is the right support? Does it change? Jen shares what a good investment in support looks like.
[22:03] Jen created a guide to help coaches and consultants through the costs of starting a business and ongoing expenses. Tune in to hear what it covers. Download it here.
[26:26] What is specialized support from a one-on-one standpoint that consulting and coaches should invest in when launching a business?
[31:44] What are the key categories for ongoing business costs?
[36:09] Why do consultants and coaches think they don't need to invest in their business? Jen figured out the costs of investing in a hot dog cart versus starting your consulting or coaching business. Can you guess which one takes more money?
[40:28] Hear Jen's response to someone asking, "Why should I spend money before I make money?"
Next Steps: * Decide if you want a business or want to do some consulting or coaching on the side. Make sure your investment matches the time you hope to get out of it. * Get the RIGHT advice from the RIGHT mentor. Align yourself with someone who has been where you're going. * Invest in your business build right the first time.
About my Guest: Jen Hamilton helps coaches and consultants build a business foundation that generate ongoing revenue. Through her background as a certified public accountant with Price Waterhouse Coopers and as a small business advisor, she helps clients connect the dots between their business goals and their financial investments. You can find out more about Jen’s extensive background at https://www.linkedin.com/in/jenniferdawnhamilton/
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Want help creating your own budget for starting and operating your business? Download my free spreadsheet that gives you recommended tools and estimated costs: https://www.betsyjordyn.com/budget
Related Blog, Video or Podcast Episode:
- How Much Should I Charge for My Consulting Services?
- Five Steps to Getting the Price Right
- Video Tutorial: Want to Create a Consulting Proposal that Converts? Swipe my Proposal Template
Get ready for a powerful conversation on the journey from C-Suite executive to C-Suite consultant with my guest Adam Schwartz.
When Adam was unexpectedly laid off from his role as Sr. VP of Communications for Wyndham Vacation Ownership, he knew that more was going on for him than just a career transition. So he didn't blindly accept opportunities for C-level positions in other companies he received. Instead, Adam paused to look inward and find answers to important life questions around who he was and what he wanted.
This sacred crossroads is where he and I started to work on his brand messaging and positioning. And instead of the typical two months, it wound up taking four years - which was precisely the right thing for Adam.
In our highly vulnerable and open conversation, Adam and I talked about:
- Why he resisted what felt like the logical lure of taking his functional expertise and turning it into a consulting business
- How he figured out that coaching to the C-Suite was the ideal path for him (and what he had been doing all along)
- Why listening to your gut and honoring your intuition is the best approach to never working again
- Adam's 3-step coaching model and how authenticity is the journey of knowing yourself, loving yourself, and trusting yourself
Not going to lie – it was so powerful that I teared up at the end.
Where to dive in: [5:23] Why would Adam leave the C-Suite to have a coaching business? Hear about how a big shift in the company signaled that the end might be coming and how Adam handled the change.
[8:39] When I heard they gave Adam an outplacement firm, I texted him, "No way! You need to go do your own thing!" Hear why he didn't blow me off and thought there might be a reason not to go after another C-Suite position.
[12:59] Hear the unintended theme that has been coming out of my Getting Started interviews. What is it that truly gets someone to leap into the entrepreneurial journey?
[15:43] Are we fashioning ourselves to what others or a big company want us to be? Tune in for what Adam delivers to his clients and his thoughts on how we shape ourselves.
[18:36] What do you want to be in life? Do you know who you are? Are you comfortable with who you are today? Listen to Adam share about how he felt being unemployed for the first time in his life.
[23:23] How did Adam prevent himself from going down a path that was not right? Can we live an effortless life while providing for ourselves and our families?
[29:12] Hear how Adam let go of his identity as a C-Suite exec and what he found to be the most challenging part of this big shift.
[32:40] How do you balance the critics when you start putting out content versus being an audience of one?
[36:09] Hear Adam's value proposition in light of his journey from C-Suite to C-Suite consultant. You'll hear about his new view of power and how he coaches with this in mind.
[40:00] Tune in to hear how to get ahold of Adam and listen to what he'd tell himself if he could go back in time and talk to himself when he was laid off.
Next steps: * Do the work to know yourself, so you're ready to stand up to criticism. Your opinion is the only one that matters. * Don't jump on opportunities just because they are available. Go slow to go fast and take the time to start a business that is true to you. * Contact someone to support you on your journey from corporate to coaching or consulting. The right person will help you look inward to find the answers.
About My Guest: Adam Schwartz has a passion for helping high-level leaders transform critical challenges into catalysts for greater professional growth and personal success. Combining an extensive executive management background with a coaching practice rooted in self-knowledge and awareness, Adam helps leaders “read the road ahead” with greater clarity, confidence and intention.
Adam has spent his entire career helping leaders position themselves for greater success. Beginning as a Press Secretary on Capitol Hill and later as Chief Communications Officer for a $3B global hospitality firm, Adam has developed a keen ability to help leaders navigate complex issues with competing agendas. As a coach and advisor, he specializes in helping clients apply a greater understanding of self to the practice of leading and empowering others. Connect with Adam on LinkedIn: https://www.linkedin.com/in/schwartzcoach/
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
How would you like to fast-track your timeline to your consulting and coaching success while saving yourself years of expensive trial and error?
Spoiler alert - it's not a mad rush to results.
In this episode, I’m joined by my client Heather Havey, affectionately known by her clients as the “Efficiency Queen.” She is a former Disney leader turned consulting business owner and just launched her brand-new website designed by my team.
Before she decided to work with us, she considered working for a consulting firm or doing it independently.
But the productivity expert in her knew that trying to grow her business by herself and being in a rush to get immediate results wasn't efficient.
She knew that in order to half her timeline to type of success she ultimately wanted with her business she needed to slow down and figure out the business she was seeking to create.
In this episode, Heather and I talk about how she applied her efficiency mindset to accelerate her business transformation. We explore:
- The career crossroads created by being laid off
- The four options at that crossroads and how to decide which path is right for you
- Why "just going out there and getting clients" didn't sound like a winning strategy from an efficiency standpoint
- The real difference of having a proven process to follow
- The most challenging parts of the business build process and the value of outside support
- And why efficiency is not a chore or bore but essential when it comes to acting on visions and ideas
She also gets honest and vulnerable about why she is so passionate about efficiency and what drives her to make sure that people around her make the most of every moment and dollar that they have.
This episode is the sixth in our Getting Started in Consulting and Coaching series.
Where to dive in: [4:44] Hear how Heather decided that she didn't want to go back to corporate America.
[9:00] How did Heather overcome the fear of the unknown and allow her vision for life to get bigger?
[11:39] Do you want to build someone else's brand? Hear how Heather decided whether to be a subcontractor or give it a go on her own.
[13:44] Why do people who come out of corporate start cheap when building their consulting or coaching business?
[18:45] We spent a lot of time wrestling out Heather's brand. Tune in to hear about that process and how her personal experience unearthed her ideal client.
[25:30] What is it like now sharing strategic value versus being stuck in methodology mode? Heather tells us about the differences and sharing her methodology with Betsy for the first time.
[28:39] How did it feel to launch a fully fleshed-out and functional website?
[30:00] Hear what Heather recommends to others who are scared of marketing and why being confident in what you bring to the table makes the difference.
[33:00] Check out Heather's freebie for visionaries and big idea people as they are building communication with stakeholders.
Next Steps: * Allow yourself to see possibilities for the future centered around what you really want from life. * Take time to unearth what work fills your tank and do the hard internal work needed to start the right business. * Time is not a renewable resource. Save time, money, and energy by partnering with people who can help you start right.
About my guest: Heather Havey is an efficiency & business transformation expert dedicated to helping leaders with large, complex operations turn their awesome ideas into implemented reality. She combines her 30+ years of experience working with Fortune 50 companies like Disney and GE, her Six Sigma Black Belt certification, her systems thinking and her innate leadership gifts to create for her clients no-nonsense, practical and customized growth solutions that actually work. You can find out more about Heather’s consulting firm at her website: https://www.heatherhaveyconsulting.com/
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
How can you evolve from being a transactional consultant to a recognized industry leader? What tactics need to change? What mindset needs to shift?
I talk about this with Jason Fearnow in today's episode of the Enough Already podcast.
Jason is an accomplished leader with specialized expertise in large contract negotiations for mega-mining projects. So when he got laid off unexpectedly, he was immediately presented with consulting opportunities. One thing led to another, and he found himself with a business, which was great for a while.
Until, Jason was ready to make a more significant impact on his industry, clients, and the world. In other words, it was time for him to evolve from transactional consultant to recognized leader!
Jason and I have an open and candid discussion about:
- Why getting laid off can be the best thing that can happen to your career
- How to be intentional about your business and get the clients you want (vs. settling for the ones that come to you)
- What it takes to do deep reflection work to shift your mindset and confidence
- Strategies for unearthing your superpowers and big, transformational ideas
- The freedom that comes from repelling the WRONG clients
- Why success should be measured first by the quality of your relationships
Where to dive in: [2:47] What made Jason leave a big career?
[5:22] Consulting landed in Jason's lap. Hear what made Jason get intentional about his business.
[9:30] Tune in for how and why Jason positioned himself on value instead of trading time for money. Hear how it impacted his daily life and time.
[11:47] How did I help Jason find his superpower? How did this create a north start for his business and now thought leadership model?
[16:14] Do mining executives want to hear about why relationships are valuable? Hear how Jason harnesses his superpower in these scenarios and attracts the clients he pursuers with his ethics.
[18:26] Hear how gaining clarity helped Jason filter out people that were not his target audience. You hear his passion in this section!
[20:55] Hear what you have to do before you can show up and serve others the way you want.
[24:34] What is thought leadership? What new marketing strategies do you use for thought leadership instead of common marketing tactics.
[28:40] Hear what's next for Jason based on his visions, clarity, and new thought leadership model. Listen in on how he is spreading his skills across industries.
[32:41] What would Jason now tell himself when he was laid off?
What's next: * Are you in transition? Give yourself permission to slow down and figure out what you want. * Reverse engineer a plan based on the step above. You have to go slow to go fast. Enlist the right mentor or coach to help make this happen. * Create a community of like minded people. Rise together.
About My Guest: Jason Fearnow advises leaders in the mining industry on how to get things done better – more strategic, collaborative and forward thinking. Through his prime contract and mega project consulting and individual and group coaching, he helps his clients focus on creating the win-win relationships that create the best results. Using his 20 years of experience in the mining industry, $45 Billion in prime contract negotiations and his passion for neuroscience, he offers solutions that create high-performance and quality relationships. You can find out more about Jason at his website at https://www.jasonfearnow.com
About Me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
Sustaining Success with Trust in Oneself with Dan Weedin
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
How to Take the Courageous Leap into Full-Time Consulting with Bill Carl Johnson
Want to take the best of your career and use it as the foundation of your own business? Then you’re going to love this open and honest conversation I have with corporate leader turned consulting business owner Lori Smith.
Lori Smith had over 20 years of experience working as a senior leader at Wyndham. She created a unique role in the company that combined her finance background with her six sigma efficiency skills. She used her natural relationship-building savvy to corral stakeholders around common strategic priorities.
And then she was laid off. She found herself at a crossroads.
When she and I started to work together on her business strategy and plan, her initial question was, “Do I find another corporate job or take the leap and start my own business?”
We worked on clarifying the value she offered, and this question got transformed into a better question, “How do I take the parts of my career that I loved and build a business around that?”
Lori and I get real as we talk about:
- Why she needed to look at her life goals, not just career when determining if she should start a business
- How to deal with the naysayers who question your decision to start a business
- Why grief is a necessary part of the business build process and how it’s the key to getting to clarity on your niche and superpowers
- Why trusting yourself is the most critical thing you need for success
- How her business goals for being a fully present mom have been met and exceeded
Where to dive in: [8:36] How do people move out of one functional area and see how they can apply their skills to other roles?
[12:00] Tune into Betsy and Lori's conversations about leaving Wyndham and how her skills would transfer to a different career.
[16:05] Hear why Lori knew that recreating her old career was not the answer.
[18:00] It's hard to get people to change their perception of you. Hear why Lori had to practice her "What I do" statement and why she had to learn how to convey this with confidence.
[21:21] There is a grieving process when you leave corporate. Hear what you have to let go of to gain clarity.
[25:00] What are the things you're afraid you're going to lose when leaving corporate? How do they shape what you want to do going forward?
[29:13] Hear what Lori sees when leaders don't go through the grieving process and the consequences.
[31:45] Hear why working on the right things create results.
[34:22] If you could go back in time and talk to Lori when she leaves corporate, what would you say?
[36:04] Hear a big takeaway from Lori about jumping into consulting and coaching business ownership.
Next steps: * Allow yourself to go through the grieving process when leaving corporate. Acceptance will give you clarity. * Give yourself the space to figure out what you want from your business so you start right. * Get the mentorship and guidance you need when starting your business.
About my guest: Lori Smith has a passion for helping senior teams get aligned around strategic priorities that will actually increase profits and grow the business. She combines her 20 years of experience in complex, matrix organizations, financial acumen, project management, process improvement and natural relationship building skills to help her clients achieve their growth goals faster and with harmony among stakeholders. You can find out more about Lori at her website at LoriSmithConsulting.com. You can also get her free stakeholder alignment tool on her website.
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
Sustaining Success with Trust in Oneself with Dan Weedin
How to Embrace Your True Business Calling with Josh & Kristy Groce
How to Take the Courageous Leap into Full-Time Consulting with Bill Carl Johnson
The #1 thing that stands in the way of a great leadership career and an even better consulting and coaching business isn't lack of luck, talent, or even ambition - it's a lack of confidence.
But what is confidence? And how do you get it?
We unpack confidence in this episode so you can move forward with assurance.
I'll reveal what confidence really is (it's not what you think) and actionable strategies you can use RIGHT NOW to develop yours.
This is the third episode of my Getting Started in Consulting and Coaching series.
Where to dive in: [2:00] Hear about what makes people take the leap and work with our team. It surprised us and gave us insight into what we needed to hone.
[6:38] What is confidence? It's not an "I can do anything" attitude. It's not arrogance. Learn what true confidence is and how to use it to your advantage.
[8:02] Hear how confidence relates to courage. Do you trust yourself? How do you act on confidence? I cover how we can build on true confidence and propel ourselves into courageous action. You'll also hear how this relates to consulting and coaching.
[9:10] The transition from executive to consulting and coaching is multifaceted. To tackle this transition, you need to develop confidence and trust in yourself.
[11:36] Hear about the deep and historical role of the consultant or coach. Do you own your new professional identity as a change agent? You should! Hear why.
[14:07] How to develop confidence and trust in your new development with money. Tune in for concrete actions you can take to improve your new relationship with money and why this is so important.
[17:58] Develop confidence and trust in a new way of developing results. Do you have a process you can trust? How do you measure success? Hear actions that will help you gain confidence in your processes.
[23:11] Find a new way of accessing support. Losing support is one of the most challenging things about becoming an entrepreneur. Tune in for what to keep in mind when choosing your support team.
Next steps: * Build your confidence so you can build your business. Choose an action item from this podcast and implement one idea today. * Download my step-by-step roadmap and checklist on how to start your business and get it set up for stability and scale: https://www.betsyjordyn.com/opt-in * Subscribe, so you don't miss the next three episodes in this series.
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links mentioned in this episode:
- For a big boost of validation and confidence building while learning about how we can work together, schedule a free intro call with us: betsyjordyn.com/schedule
- Download a FREE step-by-step guide and checklist on the profitable actions for confidently launching and growing your own business: betsyjordyn.com/opt-in
- Build your breakthrough brand and your marketing and sales system: betsyjorydn/services
Related Blog, Video or Podcast Episode:
Consulting vs. Coaching: What’s Best for You (Ep 8)
4 Types of Consulting and Coaching Business Models (Ep 7)
Laid off from Work? Here’s what to do next…
I live for a good debate.
Deep dish Chicago pizza or flat New York pizza?
Is Schitt's Creek the best TV show EVER or just okay?
But if we're talking about growing a consulting or coaching business – I don't love the debate around the difference between the two roles.
Because the reality is – most of us do both.
So, the real debate is the one that you should be having with yourself:
Consulting vs. Coaching – which business MODEL should you be building?
Aka, who is going to pay you for your great advice and guidance?
And out of whose budget will they pay you?
I have been a consultant and a coach. I have had a consulting AND a coaching business, and I can tell you this – your answer to this question has HUGE implications on the strategies you'll need to master to monetize that great advice and guidance.
In this episode, we'll discuss: * The unique ways consultants and coaches make a difference with individuals and companies, even if they don't have a formal position on the org chart * The main marketing and sales pressure points between B2B and B2C business models * Specific examples of how these business model decisions affect the strategies my clients use to grow their impact and income
Where to dive in: [5:00] Are consultants or coaches advisers? What is the real difference, and who benefits? Learn more about who is hiring you and what value they are looking for so you can position yourself properly.
[9:02] What is a coaching business? Learn how you're paid and the associated business model.
[11:07] Learn more about the overlap between consulting and coaching. What do you lead with to form a profitable business? How do you focus your marketing and services?
[12:19] Is there more money to be made in consulting? How does the engagement work between consultants and organizations? Why should you master your sales and contract skill and learn how to play in the political system? Learn how to maximize your sale and impact.
[16:34] What are the challenges of a coaching business? What is super important for this business model? How do you stay out of the paid-by-the-hour trap?
[18:56] How do you want to get paid, and who do you want to impact? This will help you decide your business model. Hear why it's so important.
Next steps: Clarity equals power. When you can see what you need to do, you can act.
- Decide on your business model. Don't let money fears make the decision for you.
- Book a free strategy session. We are dead serious when we say we customize processes to you.
- Tune in next week to hear about the big shift.
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide and checklist that shows the steps to a profitable consulting or coaching business and life you love: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
4 Types of Consulting & Coaching Business Models (Ep7)
Consulting vs. Leading
Consultants and Coaches vs. Subcontractors
What are the different ways that consultants and coaches launch their businesses and get clients?
Listen to today's episode for my new series on Getting Started in Consulting/Coaching to discover why the business model you choose will determine how to prioritize your time, money, and focus. In addition, it will define the results and lifestyle you create over the long term.
I share the differences between these models, the upsides and downsides of each model and who each model works best for.
I'll also reveal why it's so common for both new and seasoned entrepreneurs to accidentally recreate their career through their business and wind up going from invoice to invoice vs. experiencing the full benefits of business ownership and how to fix it.
Where to dive in:
[3:36] Are you not ready to truly branch out on your own? The business model is great for those who are looking for mentoring and learning experiences. Hear about the pros, cons, and traps of this business model choice.
[7:57] Do you have a strong network and an excellent professional reputation? This model is often used by people who've built up a strong "Rolodex." Hear about why professionals eventually hit a wall with this model.
[10:57] Are you ready to dive into marketing, sales, and scalability? Do you want the control and freedom that business ownership offers? Hear about what it takes to commit to this business model. You'll also learn why so many consultants and coaches hesitate to transition into this approach.
[17:11] Are you a highly seasoned professional or a creative idea person? This business model is for industry-shaping idea professionals. This model is typically chosen by professionals who create shifts in perceptions or share their own stories to invite people into transformation. Hear about the fears and upsides of operating this model.
Three next steps:
- What is true about you and drives your career motivation? Don't let fear dictate your decision.
- Check out our programs and book a FREE strategy session. We will not offer a rush sales call if we are a good fit, we'll tailor a proposal according to your needs. betsyjordyn.com/schedule.
- Subscribe and tune in next week so you can learn about the difference between coaching and consulting.
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide and checklist that shows the steps to a profitable consulting or coaching business and life you love: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
7 Key Decisions for Starting Your Consulting or Coaching Business Right
Want to Start a Business? 10 Reasons Why You Should!
7 Questions to Validate that Consulting/Coaching Business Ownership is Right for You
Have you experienced trauma?
If you think you haven't, think again.
And you know what? Your trauma story may feel like it crippled you, but it qualifies you for the consulting and coaching business you're creating.
My guest today is Mary Beth Simon, who is the founder of Niche Partnership Consulting.
Mary Beth and I met last fall when we both participated in Speaking Your Brand's Thought Leadership Academy. She turned my head when she shared the story of a traumatic event from her childhood that wound up protecting her body and her life.
In this episode, Mary Beth and I talk candidly about the challenges of our lives and how those struggles actually turned into strengths.
Key Takeaways:
- Go to therapy. Heal. If you see one thing you get emotional about over and over again, it's a place that needs healing. Come out stronger, smarter, and on fire.
- Part of dropping shame is dropping shame about mental health care.
- Make sure lifestyle is conducive to stress management and overall health.
- Don't be the internalized abuser to yourself. Be the opposite!
- Put your oxygen mask on first. Taking care of yourself is not a negative. Don't believe the lie even if people don't respect those boundaries.
- Listen to your voice instead of allowing other people to tell your who you are. "70 hr work weeks don't make you a valuable person."
- What cripples us, qualifies us.
The advice Mary Beth would give her younger self, "You are stronger than you realize. Everything will work out fine. You need to trust your instincts because they will protect you and lead you in the right direction."
The advice Mary Beth would give herself when she chose to leave corporate, "Where you are going is beyond your wildest dreams. Whatever you think it is going to be, it will be so much better. You are on the right track. Keep going!"
The advice Mary Beth would give people who want to start their dream business but are afraid their past unqualifies them: "How much you disclose it up to you. When you're ready, your power lies in your authenticity. People will welcome you with open arms."
Listen in to discover why your story holds the clues to everything you need for your ideal business. Lean into the business you are meant to create, your life purpose, and the strengths that are your true superpowers.
About My Guest: After 30+ years in corporate financial services, Mary Beth now uses her strategic talents to coach entrepreneurs and individuals on creating their contingency plans empowering their second-in-command to keep business and life flowing smoothly in an emergency. Mary Beth founded Niche Partnership Consulting because her clients’ transformations inspire her. She believes that the combination of continuous learning, growth, and change is the fountain of youth and recently became a certified Les Mills BodyFlow instructor.
About Me: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guides and training on how to position yourself as an expert consultant and coach: https://www.betsyjordyn.com/free-training
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Connect on social:
- YouTube: https://www.youtube.com/c/BetsyJordyn
- LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
- Twitter = https://twitter.com/BetsyJordyn
Related Blog, Video or Podcast Episodes:
- How to Overcome Your Imposter Syndrome
- Turn Fear into Confident Action with J. Kyle Howard
- The CURE for Imposter Syndrome
- Questioning Your Worth? 4 Reasons Why ALL Consultants and Coaches Struggle with Imposter Syndrome
The world is beginning to see some bright spots in its battle against COVID-19. As a result, many leaders are thinking of shaking up their careers by ditching corporate and starting their own consulting or coaching businesses.
But one thing holds them back – fear.
Fears about money, the unknown, being seen, and their worth.
Today, my guest is J.Kyle Howard, a former CIO turned consulting business owner. He and I are currently working through his brand messaging and positioning, which is playing a big role in giving him clarity and confidence in the value he brings to companies seeking to leverage technology as a competitive advantage.
What is special about J. Kyle is how aware he is of the role that fear has played in his transition from CIO to consultant and coach and the strategies the he has cultivated to make his initial move into business ownership and stay focused on achieving all that is possible for him through his business.
We talk a lot about:
- How to spot imposter syndrome
- Strategies for engaging imposter syndrome with compassion and self-acceptances
- Ways to sidestep fears in the future
How J transcends imposter syndrome and moves out of fear and into action:
- "I embrace imposter syndrome because it's there to protect me."
- "I question the validity of these voices and test this voice against examples of my success."
- "The more I push forward, the lower the voices get."
- "When voices are louder than my confidence, I focus on the life I WANT to live. I won't let the voices stop me from reaching that goal."
- "I realize the foe is myself."
How J tackles long-term messages of imposter syndrome:
- "You can't go back and fix tragedies. But, you CAN go back and change your perception of a situation. Create your own life story."
- "Realize what is not sustainable and needs to change. The same thing you always did won't help you create a different future."
- "Get the knowledge you need to move out of this place."
It's not about how to change the past; it's how to REDEEM the past.
Listen in as he shares the business vision he has to empower CIOs to take a stronger strategic position in the organization and to create careers that support their total life priorities.
This episode is the third in my podcast series on Imposter Syndrome. If you haven't listened to the other two episodes, you're going to definitely want to check them out so you can get your mind and heart aligned with all that is possible for YOU with your business.
About My Guest: J. Kyle Howard, author, former technology executive, and the founder of The BTI Group is an innovative, strategic systems thinker, and insightful business technology catalyst with over 27 years of transformational experience integrating business and technology. He is the creator of the systemic business and technology transformation framework called CBI™ - Cognitive Business Integration. He holds an MBA in business and a Ph.D. in Metaphysics.
About Me: I'm Betsy Jordyn, and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put, we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs, and courses at https://www.betsyjordyn.com
Links:
Download our FREE guides and training on how to position yourself as an expert consultant and coach: https://www.betsyjordyn.com/free-training
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Connect on social:
- YouTube: https://www.youtube.com/c/BetsyJordyn
- LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
- Twitter = https://twitter.com/BetsyJordyn
Related Blog, Video or Podcast Episodes:
- Episode 3: Questioning Your Worth? 4 Reasons Why All Consultants and Coaches Struggle with Imposter Syndrome
- Episode 4: The CURE For Imposter Syndrome
- How to Overcome Your Imposter Syndrome
Ever had your consulting and coaching goals hijacked by imposter syndrome?
I know I have.
Imposter Syndrome is when high-achieving people have a hard time internalizing their accomplishments and question their worth.
I've been thinking about Imposter Syndrome for myself as I have been stepping out in many new directions related to my thought leadership, such as launching this podcast and being more explicit about being a speaker.
Imposter Syndrome is also something my clients wrestle with at some point in their business build.
It's not easy to move from our zone of competence to our zone of genius! The process triggers vulnerability and fears of the unknown. With all this in mind, I share four strategies to transcend imposter syndrome in this episode.
Tune in to learn:
- What imposter syndrome actually is! Chances are, it's not what you think
- How to turn the fears behind imposter syndrome into courage
- My dance with imposter syndrome and what I learned over the years
- Why you need someone to reflect your potential until you can see it for yourself
- How to stop hiding behind fear
Key takeaways:
- Characterize imposter syndrome accurately. I don't buy that it's a condition. It is simply a part of you that needs acceptance. It tries to sabotage your potential because it wants to be safe.
- Understand what you need to overcome imposter syndrome. You need courage! Convert your fight or flight response into bravery.
- Respond with compassion. Give imposter syndrome that oxytocin that comes from connecting with other people and the bigger picture of what you're doing.
- Enroll a mentor that can show you your value until you can see it for yourself.
Embrace imposter syndrome and celebrate it! You are experiencing this fear because you're moving to new levels of growth. Tune in to learn more about the CURE and I'd love to hear from you if you have other strategies that you use.
Email me at betsy@betsyjordyn.com or connect with me on LinkedIn.
This episode is the second in my podcast series on Imposter Syndrome. Hear the first episode in this series.
About Me: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guides and training on how to position yourself as an expert consultant and coach: https://www.betsyjordyn.com/free-training
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Connect on social:
- YouTube: https://www.youtube.com/c/BetsyJordyn
- LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
- Twitter = https://twitter.com/BetsyJordyn
Related Blog, Video or Podcast Episodes:
- How to Overcome Your Imposter Syndrome
- Questioning Your Worth? 4 Reasons Why ALL Consultants and Coaches Struggle with Imposter Syndrome
- Face the Five Fears of Working for Yourself
Have you ever wanted to hide under the bed or rock instead of doing what you need to do to launch or grow your consulting or coaching business?
I know I have.
Listen to today's episode for my new series on Imposter Syndrome to discover why you're totally normal and doing great if you experience the agony of questioning your worth as a consultant or coach.
In this episode, I reveal all the sneaky ways that imposter syndrome gets in the way of your potential. And I show you exactly what you need to do to make it your ally in the journey towards greater success and significance with your work.
You’ll learn:
- 4 totally normal reasons why imposter syndrome is part of building a consulting or coaching business
- Why imposter syndrome is evidence that you’re on the right track with your ambitions and goals
- Strategies you can use right now to reduce the angst and struggle that imposter syndrome can create
This episode is the first in my new series on imposter syndrome. Let's tackle that feeling ofshameless self-promotion and find the limbic connection between our clients and us. Let's build your business in our zone of genius and capitalize on our strengths; that is the profitable path. It's time to release the golden handcuffs of your corporate identity and get the true vision of who you want to be. What you feel cripples you qualifies you for the business you want to create! Don't let imposter syndrome hold you back.
About Me: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guides and training on how to position yourself as an expert consultant and coach: https://www.betsyjordyn.com/downloads
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Connect on social:
- YouTube: https://www.youtube.com/c/BetsyJordyn
- LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
- Twitter = https://twitter.com/BetsyJordyn
Related Blog, Video or Podcast Episodes:
- How to Overcome Your Imposter Syndrome
- How to Overcome Perfection Paralysis
- How to Deal with Money Fears
My initial business build didn’t go exactly the way I wanted. But it was what I needed and now my future clients need from me.
Last week we talked about why some consultants and coaches are able to successful turn their careers into businesses that they love - the elements that they have in common. I’ve gotten great feedback on the episode so go back and listen to it if you haven’t already.
I decided to follow up this episode with more of my story because although I was able to quickly launch a profitable business, it took me years to have the one that feels like me and that I love. You’ll also hear all the powerful ways my partner Jen Hamilton and I are up-leveling our brand and client impact to empower all of us to change the world as consultants and coaches.
Key Takeaways:
-
Even though I didn’t build the right business the first time, it was the right thing to do. Sometimes something really is better than nothing.
-
When you’re making a massive career shift, you need a beginner’s mind so you can quickly and with openness acquire the necessary strategies, mindset and tools
-
Follow your bliss. It takes the same amount of money and time to create an on-purpose business instead of an off-purpose business.
-
Find alignment between who you are, what makes you happy, and the clients you want to serve.
-
Stop hiding in plain sight and bring out the chemical core of who you are.
-
Making money and a difference is not for a lucky few. It's our birthright obligation.
About Me:
I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guides and training on how to position yourself as an expert consultant and coach: https://www.betsyjordyn.com/downloads
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Connect on social:
- YouTube: https://www.youtube.com/c/BetsyJordyn
- LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
- Twitter = https://twitter.com/BetsyJordyn
Related Blog, Video or Podcast Episodes:
- Anyone Can Succeed – Celebrating 15 Years of Business Success with Dan Weedin
- The One Thing You Need to Make the Successful Leap into Consulting
- How to Turn Your Strengths into a Successful Business
If you enjoyed this episode, please rate and review this show on Apple podcasts and subscribe wherever you listen.
Why is it that some people can seamlessly and confidently transition from corporate leadership to consulting and coaching business ownership where others gets stuck?
In this first episode of my brand-new podcast, I explore the three key elements that separate the most successful consultants and coaches from their peers and what can hold us back from achieving our full potential.
I also share the real story of how what it really took for me to leave my high-profile role as an organization development consultant at Disney and WHY it can be so hard for shift from corporate leader to business owner.
Key Takeaways:
- Fear more, not less. Change is not what you fear; it's the unknown. You have to fear the right thing! What is your fear of NOT TAKING THIS step? Don't calculate the cost of what can go wrong; calculate the fear of not moving forward. Time is not a renewable resource. What happens if you don't act?
- Elevate your perception of consulting and coaching. There are broken systems at every level. My firm conviction is that consultants and coaches are wired to solve these problems and are needed! If you want to monetize your purpose, you have to BEGIN with your purpose. You are not an extra pair of hands, you are a world changer.
- Transformed people, transform people. When you take this leap, your identity will no longer be tied to your salary. Your sense of achievement is now about who you are! How you've always done things won't work going forward. You have to flip the script about what your corporate persona said you are.
- Who are you, and what do you authentically want? Not what everyone thinks you should want... What do you need to get the courage to make your dream real?
About Me: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guides and training on how to position yourself as an expert consultant and coach: https://www.betsyjordyn.com/downloads
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Connect on social:
- YouTube: https://www.youtube.com/c/BetsyJordyn
- LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
- Twitter = https://twitter.com/BetsyJordyn
Related Blog, Video or Podcast Episodes:
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Had enough already? Are fear and questions about your worth keeping you on the sidelines instead of making a powerful impact and income with your consulting or coaching? Listen in as Betsy Jordyn, organizational consultant, business mentor, and personal brand builder, interviews and guides purpose-driven consultants, coaches, thought leaders, and change agents to build businesses out of who they are. It’s time to find your voice, shape your message and make a meaningful difference. Are you ready to shake up the world and forge new paths in business and life? This is Enough Already – your place to learn how to empower transformation…from the inside out.