Cosmetic Tattoo Talk: Recent Episodes
Rebecca Cody
Join cosmetic tattoo expert Rebecca Cody each week as she explores how to build your business from the start by positioning yourself as a specialist in cosmetic tattooing.
Rebecca has over 12 years of experience in starting, building, selling, and beauty. She’s a makeup artist, beauty therapist, trainer & assessor, cosmetic tattooist, laser tattoo removalist, and business coach.
This show is all about expanding your knowledge of what it means to be an AMAZING artist and developing easy business steps to help you grow you business.
Welcome to episode 35!
In this episode, I touch on why setting boundaries is essential for any small business to maintain the most professional relationship with your customers. Often your worst customers become your best clients, and your best clients can sometimes become your worst.
In this episode, I share my personal experience as a small business owner and discuss how making small changes can have a significant impact on your business.
I address the challenges of time management and feeling overwhelmed by the multitude of tasks.
I also talk about the importance of finding what works for you and not getting caught up in what others are doing.
Additionally, I share strategies for batch-creating content, tracking expenses, and breaking down tasks to improve productivity.
Join me as I provide practical tips and insights to help you make meaningful changes in your business.
FIND ME : https://www.thecosmetictattoocompany.com/
Hey and welcome to this short episode where we explore the idea of branding using the Payless Shoe Prank as an example.
Payless Shoes created a fake high-end brand called Palessi and invited influencers to shop their shoes, which were normally priced at $35, but sold for $645. The influencers praised the shoes and their perceived value, highlighting the power of branding.
We discuss the importance of positioning your brand and services to attract your desired market. Join me as we delve into the world of branding and perceived value.
Hey there! Welcome to the brand new podcast, "Raising the Standard" by Rebecca Cody.
In this video, I'll be sharing the reasons behind the rebranding and the exciting changes happening in my world. I'll also discuss my decision to shift from face-to-face training to an online program called the Master Artist Method.
This program aims to provide comprehensive training and support to new artists, helping them build confidence and succeed in the industry. Join me as I share my journey and my goal of raising the industry standard.
Let's dive in!
Hayley Osborne joins us to talk about local area marketing and how to reach more customers and have a bigger impact.
We cover all of your salon basics from SEO to word-of-mouth strategies and why you shouldn't outsource your business in the beginning.
Download the Marketing Checklist here https://hayley-osborne.mykajabi.com/marketingplanchecklist
Find Hayley's Superhero Marketing here https://hayleyosborne.com/
Show Notes below https://www.thecosmetictattoocompany.com/31
We welcome Jayd from Studio Conceal, an expert in Camouflage and Stretchmark tattooing, about how new artists can get started in the industry and what qualities to look for in a great trainer!
https://www.thecosmetictattoocompany.com/30
Welcome to this episode where I am brain-dumping everything that has been happening in the last 2 weeks, and why I am so passionate about raising the standard of cosmetic tattoo education!
LISTEN NOW 🎙️
Follow the link below to get the PAS Laws for QLD Australia 👇
CLICK HERE
Word of mouth is one of the best forms of advertising, but HOW do you get your clients to talk rave about you to their friends?
Outstanding Customer Service is the answer.
In this episode I'm talking to you about one of my favourite books by Ken Blanchard, "Raving Fans!" and how to implement the lessons to create a one of a kind experience for your clients without straying from your own business beliefs and goals.
Are you ready to build a waitlist of clients before you even start?
Listen to this podcast episode where I will be talking you through how to book your services out before you finish your course.
https://www.thecosmetictattoocompany.com/fundamental
Have you ever wondered how to market to your ideal client? Or how to even find them in the first place?
The best place to look is your current clients, or if you're just starting out, your former self.
In this episode, I talk to you about how to identify who your ideal client is and how to attract more of them to your business
How to track you numbers and why understanding your budget and where money is being spent in your salon is POWERFUL!
Get a copy of the Budget Template below 👇
https://www.thecosmetictattoocompany.com/budget
Today we talk about understanding where your clients ingrained beliefs of beauty stem from, the trends that impacted their makeup routine, and their idea of the "perfect" eyebrow.
If you were a customer, would you give your business a 5 star review?
In this podcast episode we explore the points on what it means to give outstanding service and you can take a closer look at your customer experience.
https://www.thecosmetictattoocompany.com/mam
Do you understand the customer journey your clients go on when finding, buying, and interacting with your business?
With business growth expanding so quickly the standard level of customer expectations is growing and we are becoming shorter on time but also more aware of what excellent customer service looks like.
Listen now to find out if you are ticking all the right boxes, and if not, how you can start to reimagine your customer service journey.
Every month I will be recommending a new book that will help you grow your business. This month is The Practice by Seth Godin.
Commit to doing the work, results are the by-product. All that we can control is our intention and our effort, the rest will eventuate, or it won't.
You must pivot to suit your client and serve them with the best intentions.
Highly Recommend a read 5 Stars!
In this podcast, we explore the options you have when first starting your business. I recommend a home salon to help you with steady business growth and to not over-commit yourself too early on.
Listen for more...
In this podcast, we are going to talk about the essential reasons why you need a brand photoshoot and how to get ready for one.
I'm speaking with special guest Claire from Oak Street Images who specialises in Brand photography and why they are essential to creating trust in the virtual space between you and your clients.
Find Claire here: http://www.oakstreetimages.com.au/
In this episode, I talk about what has been happening in Australia with the Pigment laws and how it is affecting cosmetic tattooing. Are we following suite with the EU or are we making out own rules? Listen to the podcast the find out.
Ever wondered how to make your photos look flawless for Instagram straight after a treatment?
These are my top 3 apps for cosmetic tattooists.
Purchasing our first PMU machine is a big decision and an even bigger investment. In this episode, I talk about my top three machines for beginners and why I recommend them to my students.
In this episode we are talking about saline removal and why you need to have "Li-ft" lightening solution on hand at all times to give you more confidence as a new tattooist
In today's episode, I will talk about creating a success mindset, laying the foundations for your future successful self, and why it isn't as easy as some may think.
This week's episode talks about the book by Donald Miller "Building a Story Brand" and how to start developing your business story so your customers hear you over the noise of your competitors
Learn exactly how you can take deposits as a new artist, and how to avoid refunding the no-shows
As a beginner did you think you were ready to charge $999 for a lip tattoo? In today's episode we talk about realistic expectations for treatment prices, and what to know before you join the industry
How will the Diploma affect current artists and will it be mandatory?
In today's episode, I answer your questions about the diploma and shed some light on how you can obtain the qualification as a current artist.
Ever wondered if you're covering everything during a consult? Find out exactly what you need to cover and our top 3 ways to consult with your client.
Have you ever wanted it to be easier for your clients to imagine their brow transformations before you show them the final product?
Find out what are Fordyce Spots and how you can effectively cover them in a cosmetic tattoo treatment
Are you exposing your clients to cross-contamination?
Find out what a needle membrane is and how to test for them
Did you know there is a Diploma of Cosmetic tattoo planned to be released next year?
Find out why it is the biggest buzz in the industry and how it may eventually impact you as an artist.
Have you ever worried that your numbing cream is too strong for eyeliner treatments?
Do you know you can potentially cause a cornea burn on a client's eye?
In this podcast, I will tell you exactly why they happen and how you can avoid them during a treatment
Listen to this weeks episode where I share my Top 5 Cosmetic Tattoo Secrets that can improve your results and make you a more confident artist
Have you been wondering why you are not seeing as many microblading eyebrows on social media? It looks like everyone is focusing more on Ombre eyebrows and I'm here to share why.
- How does microblade age in the skin? This is a question I like to ask whenever a new trend emerges
- Why Microblading has its limitations as a treatment
- Can microblading cause scar tissue in the skin? The answer will surprise you