The Digital Distillery - A Travel Guide to Digital Media & Marketing: Recent Episodes
The Digital Distillery
The Digital Distillery takes place all across Europe, bringing together some of the brightest minds of the Digital Media industry to put forward their ideas and insights to an audience of professional marketers. In the Digital Distillery Podcast we bring the core conversations and topics of these highly exclusive events to light. Cookieless, CTV, Video Display advertising, Programmatic and even the importance of Analog Advertising in a digital world, all get explored and explained in this first season of the Podcast with audio captured from the Vienna event in 2022. Relax and join us as we take you on an audio tour of the city, venues and of course, The Digital Distillery.
Hello and Welcome Back to The Digital Distillery Podcast. Today on the show I reunite with executive producer Nadia Koski and global TDD event manager Alex Jovanovic to reflect on an incredible year for the Digital Distillery. From live podcasting at the Cannes Lion Festival to the launch of the Women Edition events, we talk all about our highlights from the year so far and give a bit of a sneak preview for whats coming up after the summer break!
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Recorded on the Microsoft Beach in Cannes, this special episode of The Digital Distillery Podcast brings you into the heart of the Cannes Lions Festival of Creativity with two of Microsoft’s insightful voices. Host Nadia Koski sits down with Jonathan Stringfield, VP, Global Business Strategy, Analytics & Trust, and Jesus Serrano, Principal Product Manager, to explore how AI is moving beyond optimization and targeting to transform creativity, brand storytelling, and user experience.
This episode captures the energy of Cannes while unpacking some of the most pressing conversations in media and advertising today. Jonathan shares his perspective on how gaming is shaping emotional brand engagement and what the advertising industry can learn from this immersive world. Jesus dives deep into GenAI innovation, revealing how brands and fans are beginning to co-create in real time, and how emerging tools are reshaping the future of audience interaction.
Listeners will come away with a fresh understanding of how AI is evolving from a behind-the-scenes optimizer to a front-line creative partner. The conversation also highlights the ethical and strategic responsibilities marketers must embrace as intelligent systems become central to the advertising experience.
Whether you’re a marketer, a creative, or an AI enthusiast, this episode is filled with forward-looking insights and firsthand reflections from two of Microsoft’s future-facing leaders. Tune in to hear how strategy meets imagination, live from the Croisette.
LINKS:
Connect on LinkedIn with Jesus Serrano
Connect on LinkedIn with Jonathan Stringfield
Follow Microsoft: Facebook, X
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In this episode of Her Digital Story, host Amelia Parsons speaks with Emma Woodbridge, a Programmatic Analyst at GRV Media.
They discuss Emma's inspiring journey through the digital publishing landscape, her experiences at MailOnline and Integral Ad Science, and her current role at GRV Media. The conversation touches on the importance of user experience, ethical advertising practices, and the challenges facing the digital publishing industry, including the impact of AI. Emma shares her insights on work-life balance, building relationships in the industry, and the significance of trying new things in both personal and professional life.
Connect with Emma on LinkedIn
Connect with Amelia on LinkedIn
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Welcome back to the Digital Distillery Podcast. By popular demand, The Digital Distillery: Women Edition was hosted for the second time in just two months. Held at 4 WALLS in Hamburg May 5th, the second edition explored two main themes between conversation-starting, interactive keynotes and panels: "Why Women Are the Future of Sports Fandom in Sports" and "Abandoning Stereotypes & Breaking Barriers in Brand Communications." Women Lead host, Nadia Koski, sat down with some of the inspirational speakers from the event to bring you the best takeaways from this exclusive content.
Hear from:
Evangelia Mitoli, Sales & New Business Manager - DACH, DOUGLAS Marketing Solutions
Judy Laumayer-Nerzak, Head of Media & AdTech Solutions - Germany, Microsoft
Kim Dammon, Director Strategy & Brand Transformation, Odaline
Lara Weber, Head of Digital at FC St. Pauli
Benjamin Becker, Managing Director, Sports, OMG
Some of the key takeaways:
- Women are increasingly shaping sports fandom across football, F1, tennis, gymnastics, and rising women’s leagues.
- Female fans aren’t just watching, they’re driving engagement and redefining fan culture. Brands and media must adapt to the growing influence of women as athletes, advocates, and decision-makers.
- Traditional gendered marketing is becoming obsolete—products once seen as "male" or "female" are now for everyone.
- Authentic storytelling and inclusive design are crucial for modern brand relevance. Brands must rethink how they connect with diverse audiences in a more inclusive, stereotype-free world.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In this episode of Her Digital Story: Publisher Truths, host Amelia Parsons speaks with Ashley Footit, Programmatic and Yield Specialist at The Independent, about the evolving landscape of digital publishing with a focus on sustainability.
They discuss the importance of reducing carbon emissions in the programmatic advertising space, the challenges faced by publishers, and the innovative strategies being implemented to achieve sustainability goals. The conversation also touches on the role of AI in enhancing efficiency and creating new job opportunities within the industry.
Connect with Ashleigh Footit
Connect with Amelia Parsons
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Welcome to the debut episode of Her Digital Story: Publisher Truths with host Amelia Parsons, Head of Supply UK at ShowHeroes, the podcast that unpacks the world of digital publishing through the voices of the women shaping it.
In this episode, Amelia speaks with Becca Monahan, Commercial Director, and Lauren Kreisler, Director of Brand & Digital at Official Charts, the home of the UK's biggest music chart moments. Together, Becca and Lauren bring a rich mix of experience across film, music, publishing, and brand development, with previous roles at iconic companies like Bauer and News UK. Amelia discusses their career journeys, how they are helping evolve the Official Charts brand in a fast-changing digital landscape, and the trends they see shaping the future of publishing and media.
In this episode, you will learn about:
- Navigating career pivots across industries — from film to digital music
- Building a brand legacy in the modern, fast-paced media ecosystem
- The unique challenges (and advantages) of working with an iconic media brand
- Audience engagement strategies in a streaming-first world
- Lessons in leadership, collaboration, and adaptability
Whether you're a media professional, a digital strategist, or just curious about the evolving world of publishing, this conversation is packed with insight, inspiration, and real-world advice.
Stay tuned for more inspiring conversations on Her Digital Story. Subscribe, rate, and review to support women’s voices in digital publishing.
LINKS & RECS
Connect with Amelia Parsons on LinkedIn
Connect with Lauren Kreisler on LinkedIn
Connect with Becca Monahan on LinkedIn
Follow Official Charts on:
TikTok
LinkedIn
Instagram
X (Twitter)
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
SPANISH LANGUAGE EPISODE
EN:
In this second episode of ChatCTV: Conectando Realidades, Héctor Rodríguez, ShowHeroes Head of Supply CTV, and Víctor Soldevilla, ShowHeroes Head of Strategy, dive deep into the evolving landscape of Connected TV. They discuss the technical challenges around standardization and metadata, the opportunities for incremental reach beyond traditional TV, and the innovations that are pushing the boundaries of CTV advertising.
En este segundo episodio de ChatCTV: Conectando Realidades, Héctor Rodríguez, Head of Supply CTV en ShowHeroes, y Víctor Soldevilla, Head of Strategy en ShowHeroes, analizan en profundidad la evolución del ecosistema de la televisión conectada (CTV). Hablan sobre los retos técnicos en torno a la estandarización y los metadatos, las oportunidades de incrementar la cobertura más allá de la televisión tradicional, y las innovaciones que están redefiniendo los límites de la publicidad en CTV.
Desde los desafíos de medición hasta los avances creativos, desglosan la complejidad de escalar CTV a nivel global y explican por qué la colaboración en todo el ecosistema es fundamental para su futuro.
En este episodio descubrirás:
- Por qué la estandarización de metadatos de contenido e identificadores de dispositivos es esencial para mejorar la eficiencia programática en CTV.
- Cómo la CTV ya está generando un alcance incremental real para las marcas — y por qué es clave para campañas que buscan expandirse más allá de la televisión lineal.
- Qué innovaciones en inteligencia artificial, creatividades contextuales y medición cross-screen están impulsando la próxima ola de publicidad en CTV.
Sintoniza para conocer de primera mano las fuerzas técnicas, estratégicas y creativas que están moldeando el futuro de la CTV.
Connect with:
Marina Gómez on LinkedIn
Hector Rodríguez on LinkedIn
Victor Soldevilla on LinkedIn
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In this episode, we’re taking you once again to the breathtaking Austrian Alps — straight to the picturesque slopes of Lech Zürs.
But this trip wasn't just about skiing. Amidst the snow-capped peaks, we had the chance to sit down for exclusive conversations with some of the event’s top panelists. From brand suitability and AI to the art of nurturing loyal communities, we covered it all.
You can learn more about the event and see our recap video on our website.
Connect with our guests:
Camilla Von Faber-Castell - Senior Marketing Manager CEE & Nordics
Jan-Philipp Heinrichs - Executive Director, Global Agency Partnerships, Integral Ad Science
Isabelle von Medinger - COO, Medinger GmbH
Daniel Lublinsky - CEO, Digital Relation Media GmbH
Carolin Kunert - Innovation Management, HEAD
Learn more about the HORIZONT Snowmasters 2025 edition
Obsession - Germany’s Top Event Agency
Discover Lech Zürs, Austria
Discover Hotel Platinhoff
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Welcome to another TDD episode and the first Spanish-language episode, “ChatCTV: Conectando Realidades”.
Bienvenidos al primer episodio en español para The Digital Distillery. En “ChatCTV: conectando realidades”, estaremos acompañados de Hector Rodríguez, ShowHeroes Head of Supply CTV, y Victor Soldevilla, Head of Strategy. Exploraremos el mundo de la television conectada en España, así como el momento actual que atraviesa. De la mano de nuestros expertos, trateremos temas como el contenxto, los actuales modelos de negocio y cómo los habitos de consumo de los usuarios están impactando en las planificaciones digitales.
Connect with:
Marina Gómez on LinkedIn
Hector Rodríguez on LinkedIn
Victor Soldevilla on LinkedIn
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
The Head of Advertising at Kleinanzeigen discusses the journey towards a more sustainable and efficient advertising industry
Welcome back to another episode of Green About Media.
On this episode of the show I got to sit down with Anna-Lena Mikoteit-Zerb from reselling platform Kleinanzeigen, and discuss how and why she made a professional switch further into sustainability, what other can do to do the same, and how can we have positivity in a world that suddenly seems interested in everything but sustainability.
Links
Anna-Lena Mikoteit-Zerb on LinkedIn
BVDW Sustainability Lab
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Join us for the first ever Women's Edition of The Digital Distillery, held in Hamburg in February 2025, and the first Digital Distillery event of the year.
We had a record number of guests on this one, each discussing the topics and issues that were presented in the panels at the event.
You can connect with the guest on LinkedIn below:
Yasemin Efiloglu - Volt Europa
Katja Garff - makers & breakers
Natalia Hilgers - Equativ
Franziska Brückner - Vodafone
Lena Schütze - DOUGLAS
Patrick Stoltze - Integral Ad Science
Julia Wittich-Sauer - Google
Kathrin Franssen - OMD
Anja Jeremias - pilot Agenturgruppe
Katharina Jäger - BVDW
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Hello and welcome back to a new year full of Digital Distillery Events.
Today on the show I got to sit down [Edit: Dragged in unawares] two colleagues of mine who are responsible for organising the international Digital Distillery events. One a seasoned and grizzled veteran of TDD event organisation, the other a fresh faced untested but mustard full newbie.
We talk about some of the upcoming events for the year, and what it actually takes to get one of these things off the ground.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In this conversation, Seb Royce, Climate Conscious Creative Director, shares his journey from a traditional advertising background to a focus on sustainability in marketing. He discusses the evolution of digital advertising, his awakening to the importance of sustainability, and the challenges of transitioning to a more purpose-driven mindset. Seb emphasises the need for businesses to adopt long-term thinking and the importance of making a business case for sustainability. He also introduces his new initiative, Planet Partners, aimed at bridging the gap between climate science and communication.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
TL:DR all of our content will move over to The Digital Distillery Podcast Network Feed
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
TL:DR all of our content will move over to The Digital Distillery Podcast Network Feed
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In this episode, Phil and Nadia reflect on a busy year filled with events, cultural experiences, and personal anecdotes. From the snow of the Austrian mountains, to the drizzle of London's streets and the baking heat of Madrid, Phil and Nadia relive some of the fondest moments from a year full of exciting events.
Enjoy this end of year reflection and stay tuned for a host of new announcements when we return in the new year.
Happy Holidays!
- Phil & Nadia
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In this special episode of The Digital Distillery Podcast, in partnership with HORIZONT and Obsession, host and Executive Producer Nadia Koski takes you back to the stunning 2024 HORIZONT Snowmasters event in Lech Zürs, Austria. This unforgettable three-day gathering brought together top minds in tech, tourism, media and marketing for a unique mix of skiing, snowboarding, and inspiring conversations.
From cozy fireside chats exploring cutting-edge campaigns to candid “Slope Talks” in the snow, the event was a perfect blend of professional insights and alpine adventure. Looking ahead, HORIZONT Snowmasters 2025 promises to be even more exciting. We’ll be coming back to you live from Lech Zürs March 27–30, 2025, with a very special Digital Distillery event on March 28th.
Tune in to relive the magic from this year’s event, get inspired, and prepare for another unforgettable experience. We’ll see you on the slopes!
Listen to the Women Lead Podcast Live from HORIZONT Snowmasters episode with exclusive interviews with Verena Grundel, Sara Emmerich, and Maud Schock.
Connect with:
Isabelle von Medinger, Company owner and managing director of Medinger Consulting Agency
Jennyfer Hümmer, Manager at ANY EVER, the Audio Experts
Kim-Laura Wieland, Manager Sponsorships & Cooperations at WIRmachenDRUCK
Lena Schlegel, Founder & CEO at Seadster
Eva-Maria Schmidt, Editor-in-chief, HORIZONT
Christine Fuchs, Publishing Director, HORIZONT
Jewgeni Patrouchev, Senior Tourism and MICE Representative Central and Eastern Europe at PROCOLOMBIA
Matthias Girlich, CEO Gravity3
Learn more about the HORIZONT Snowmasters 2025 edition
Obsession - Germany’s Top Event Agency
Discover Lech Zürs, Austria
Discover Hotel Montana
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
On this episode of Green About Media, we sit down with Tim Collier, UK & Northern Europe Head at Scope3.
We dive into discusses the evolving landscape of sustainability in digital advertising. Tim shares insights on the industry's growing awareness of environmental challenges, the importance of collaboration, and the role of generative AI in shaping sustainable practices. W ee talk about the need for industry standards and the significance of making sustainability a core part of marketing strategies.
Tim also provides advice for individuals looking to engage in sustainability efforts within their organisations.
Links:
Connect with Tim on Linkedin
Scope3 Solutions
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In deze aflevering van ShowCast bespreekt host Frans Staal de opkomst van gaming in de digitale advertentie-industrie en de kansen die deze groeiende markt biedt voor adverteerders. Met gasten Harry Homeijer, Jurriaan van Teunenbroek, en Florian Toen duikt Frans in de wereld van in-game advertenties, waarbij het gesprek gaat over trends, technologie, en de impact op zowel gamers als merken.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
On this episode of Green About Media, Michael Hanbury-Williams shares his journey from a traditional advertising role to becoming the Managing Director of Greenbids, an AI company focused on sustainability in digital advertising.
He discusses the importance of integrating environmental responsibility into the advertising industry, the role of AI in optimising media efficiency, and the successes Greenbids has achieved in reducing carbon emissions while enhancing campaign performance.
Michael discusses the need for collaboration and connection among professionals in the sustainability space and offers advice for those looking to make a similar transition in their careers.
Connect with Michael on LinkedIn
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Welcome back for Part 2 of our fantastic recent Vienna event. Nadia Koski is back with the second wave of exclusive interviews from The Digital Distillery.
On today's show we hear from:
Milan Vidovic from GroupM
Maresa Wolkenstein from COPE
Andreas Grasel from Adform
Carina Kaiser from SlopeLift
That will wrap up our actual events for the year but we will have plenty more coming on this channel in the coming weeks. Stay Tuned!
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Hello and welcome back to another episode of The Digital Distillery Podcast.
Today on the show, Executive Producer Nadia Koski takes listener to the Ottakringer Brewery in the heart of Vienna, bringing you the first 5 exclusive interviews from the event.
Guests on todays episode include:
Maximilian Schrems - Founder of NOYB
Stefan Huber - Chief Operating Officer, Content Garden
Christian Kneil - Deputy Editor in Chief at Austrian Press Agency
Bernhard Brückl - Head of Sales and Business Solutions at Laola 1
Nicola Dietrich - COPE
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Hello and welcome back to The Digital Distillery Podcast. Host Phil McDowell is excited today to bring you a new episode from our first TDD event in London.
Held in the stunning historical Hippodrome Casino, smack bang in the middle of the city, the event was a cracker, with heavy-hitting topics mixed with a lick of casino-themed fun.
Throughout the day Phil got to hold exclusive interviews with key speakers from the stage including:
Seb Royce - Chief Brand and Communications Officer at ReWire Earth
Hannah Marshall - Head of Performance Activation at Kinesso
Rob Webster - Founder of TAU Marketing Solutions
Claude Spasevski - SVP Data & Retail Media at Equativ
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
In this episode of Green About Media, guest host Nadia Koski interviews Dr. Catherine Cunningham, founder of Natural Intelligence, as she discusses her journey in creating a sustainable production company.
The discussion covers topics such as emphasizing the need to be in service to the community and nature and designing projects that are complementary and synergistic. Dr. Cunningham highlights the value of reconnecting with nature and understanding one's unique role and contribution to any project. She dives into her unique approach to working with clients, government bodies, and the UN, emphasizing the importance of shared missions and deadlines to create momentum and urgency while also building teams based on reciprocity and sustainability.
Dr. Cunningham breaks down how she has developed CSR projects and the importance of sustainability in production. She emphasizes the need to visit sites and assess their viability, as well as the importance of sourcing locally and making sustainable choices in set design and props.
One of the fundamental pillars in Dr. Cunningham's work is creating a positive and joyful work environment, where everyone feels valued and appreciated. She shares her ongoing projects, including an almanac of animal intelligence and working with elders on storytelling. The talk underscores the idea that human experience and connection with nature are irreplaceable in the creative process.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
Hello everyone!
We’re thrilled to kick off our September tour with stops in Vienna, Berlin, and—making its debut—London, baby!
Tune into our exciting teaser to give you a sneak peek of what’s in store for The Digital Distillery London taking place on Wednesday, September 25th at the historic Hippodrome Casino in Leicester Square.
There will be inspiring discussions, industry insights, and networking opportunities that could be yours to experience.
This isn’t just another conference—it’s an exclusive, invite-only gathering designed for those who are serious about staying ahead in digital media. With only 100 spots available, attending this event means you’ll be part of an elite group of industry leaders, engaging in candid discussions and gaining insights you won’t find anywhere else.
Don’t miss your chance to be part of this incredible event. Check out the teaser and learn more about what awaits you in London!
Learn more about how you can attend the event.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
Welcome back to The Digital Distillery Podcast.
On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital makreting at the moment; Attention & Sustainability.
I hope you enjoy and you can check out our guests:
BenitoMarin
FrancescPumarola Campeny
PedroManzanares Perlado
AndreaCaporlingua
LucaBrighenti
Links & Further Reading:
The Garden of Earthly Delights
Attention Span of a Goldfish
Your Eco Plan
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg.
As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the forefront of the conversation. First up, we have Natalia Hilgers of Equativ, whose innovative solutions are shaping the landscape of responsible media consumption.
Next, we welcome Anna-Lena Mikoteit-Zerb, a trailblazer in sustainable digital advertising, whose work with the Sustainable Digital Advertising Lab promises to revolutionise the way we approach marketing in the digital age. Through her lens, we uncover the intersection of technology, sustainability, and ethical advertising practices.
And last but certainly not least, we are honored to be joined by Kerstin Niederauer-Kopf, the visionary CEO of AGF Videoforschung, whose expertise shines a spotlight on the challenges facing the increasingly fragmented media industry in Germany.
Throughout the episode, the stage is alive with the energy of intellectual exchange and thought-provoking discourse. From the grandeur of the Delphi Showpalast Theatre to the depths of our discussions on AI and responsible media, this episode embodies a theatrical tone and vibe that captivates the senses and stimulates the mind.
Join us as we navigate the convergence of technology, ethics, and creativity in the digital age.
For further engagement, questions, or ideas, reach out to us at podcast@the-digital-distillery.com or visit our website's contact page. And for an exclusive behind-the-scenes glimpse of our time at the Delphi Showpalast Theatre, be sure to check out our recap video.
Until next time, embrace the drama of innovation and let your imagination soar in the digital distillery of possibilities.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.
If you missed part 1 of the episode do go and check that out first!
This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.
There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.
Join me as we head to day 2 of the event with interviews from some of the days key speakers.
You can check out our guests here:
Sabine Hodgson - Speed U Up
Reinhard Lanner - St Elmo’s Tourism
Juergen Schmidt - Content Garden
And if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.
Recap Video
As always do get in touch with any questions or ideas at podcast@the-digital-distillery.com or go to the contact page on the website.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.
This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.
There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.
Join me as we head to day 1 of the event with interviews from some of the days key speakers and day 2 will be hot on its heels with a seperate ep coming shortly.
You can check out our guests here:
Benedikt Streb - Brand Matters
Markus Bischof - P8
Julien Chabert - BROIDR
And if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.
Recap Video
As always do get in touch with any questions or ideas at podcast@the-digital-distillery.com or go to the contact page on the website.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
A special holiday season poem for ShowHeroes and the Digital Distillery team
We will be back for another season of the show next year when the event season gets up and running then.
Until then, enjoy you holidays time off and the company of your loved ones.
Thanks for coming on this journey with us for another year.
Your Truly,
Phil
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria.
In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Maxamillian Schwinghammer, Maven Founder Alina Heiner, and St. Elmo's Tourism Media Planning Director Andreea Dumitru.
You can listen to the full interviews with the women of the day on the latest episode of Nadia Koski's Women Lead.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
DMEXCO 2023 is a wrap and by all accounts it was a huge success.
The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT!
The wine tasting from 'The Wine Guys' may have helped too.
Check out our audio recap of the event and some of the topical highlights in this special DMEXCO episode of The Digital Distillery Podcast.
Further Reading:
State of CTV
the anatomy of hype and how to connect with gen twitchFashion goes digital
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September.
This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and the story of how it came to be.
The podcast will be back late September live in Cologne from DMEXCO, followed by Digital Distillery events in Innsbruck, Berlin, Milan and London.
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:
Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are with your ads.
He also talks about how optimising for any one metric can get you some pretty strange and non-useful results.
The best way to avoid this is to use a variety of metrics and to understand the goals of each metric. This will help you make informed decisions about how to optimize your campaigns for the best results.
Here are some additional tips Marc discusses for using metrics to measure the effectiveness of digital marketing campaigns:
- Set clear goals for your campaigns. This will help you determine which metrics are most important to track.
- Use a variety of metrics to get a complete picture of your campaigns' performance.
- Understand the goals of each metric so that you can optimize your campaigns accordingly.
- Track your metrics over time so that you can see how your campaigns are performing.
- Make adjustments to your campaigns based on your findings.
Links and Further Reading:
Green About Media interview with Harvin Gupta from Scope 3
Carl's Junior Ad Scandals
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the surprisingly not at all dull world of advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape.
We go over the IAB's new ad portfolio and have a look at how the standards look today
But what happens when companies neglect to adhere to these standards? Who suffers?
And what about when it is the industry's biggest name that's accused of shirking their own standards?
Listen to find out!
References & Further Reading:
The Digital Distillery Ep on Ad Fraud
IAB - New portfolio guidelines
Blog - IAB Tech Lab's controversial definition of instream vs outstream
History of Advertising Standards
Adalytics Report
Blog - Why are IAB standards important
Blog - Instream vs Outstream Ads
Googles Response
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain.
In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.
Under the sunny Madrid sky, we were privileged to hear from a diverse lineup of esteemed keynote speakers hailing from Spain and Germany as they shared valuable insights on a range of thought-provoking topics including the intersection of artificial intelligence (AI) and digital media, exploring more ways in which AI is reshaping the industry and paving the way for innovative advancements.
Another crucial theme that emerged was the responsibility of media companies in reducing carbon emissions. The speakers shed light on the significant role that media organisations can play in curbing environmental impact and offered insights into sustainable practices and initiatives.
Additionally, we delved into the power of new attention measurement tools, examining how these tools can drive more effective ad campaigns. By minimizing wasted impressions, these campaigns not only enhance advertising efficacy but also contribute to reducing the carbon footprint associated with digital advertising.
Join us as we reflect on another colourful event done and dusted on The Digital Distillery Podcast.
Featured Speakers
AI:
- Benjamin Bunte, Managing Director of Pilot Ignite
- José Antonio Martínez Aguilar, CEO Making Science
Responsible Media:
- Reyes Justribó Ferrer, Managing Director IAB Spain
- Lisa Vieweg, BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google.
Attention:
- Gerardo Mariñas, CEO SERVICEPLAN
- Jon Artolozaga, Director Intelligence Data & Analytics / GroupM
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
Welcome to another exciting episode of The Digital Distillery Podcast.
In this event recap episode, we transport you to the captivating city of Paris, where we brought The Digital Distillery to the enchanting and historical venue, Le Shack.
First and foremost, we delve into the unique atmosphere and vibrancy of Paris, discussing the indescribable feeling of being immersed in the city's charm and culture. From the picturesque streets to the mouthwatering cuisine, we capture the essence of this remarkable location and how it added a touch of magic to 'The Digital Distillery' event.
In this episode, we check out topics discussed at the event from regenerative media, the dynamic world of connected TV (CTV) in the French market, and transformative role of artificial intelligence (AI) in media and marketing. We also experienced first-hand the fascinating field of attention measurement through new eye-tracking hardware from Tobii.
A big thanks to our sponsors, Double Verify, Equative and Audion whose support made The Digital Distillery in Paris possible.
Join us as we embark on a virtual journey to Paris and immerse ourselves in the electrifying world of digital media and marketing. Tune in to this captivating episode filled with inspiration, valuable insights, and the unique allure of the City of Light.
Oh, and if you want to hear more from the live due Matild who performed at the event, you can check out their music here
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
The Digital Distillery Conference is back and bolder than ever before. Let's set the stage for its first stop in Vienna:
CEO speakers reporting from the forefront of digital advertising innovation.
Talks on AI, CTV, and post-cookie targeting.
And... a dating show?
The Digital Distillery Conference is always a special experience. Tune in to our intro episode and get ready for what's to come...
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability.
But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in order to measure this previously unattainable metric?
Listen to find out as we dig the beginnings of what is surely soon to be a much larger conversation.
Sources and further reading:
Advertisers leading carbon reduction
Pro's & Cons of Attention Metrics
Fifty-five Carbon Footprint Study
Mentioned Attention Metrics providers:
Adelaide
LUMEN
ShowHeroes
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
This week at the Digital Distillery we have a surprise extra special episode to wrap things up as we prepare for a host of new events currently being planned for 2023.
We are joined by DOOH Consultancy Founder Thomas Koch as he lets us into his more than 50 years industry insight into the importance of balance between digital and analogue, human and machine.
He also describes the establishment of the Stop Funding Hate campaign, why it needed to be formed and the problem that it is casting into the consciousness of the industry.
And we finish up with an update of what else is happening on the TDD Podcast Network over the next couple of weeks.
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign.
We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure the safety of your own brand.
References:
https://stopfundinghate.info/
https://www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety/
https://pub.doubleverify.com/blog/brand-safety-vs-brand-suitability/#:~:text=Brand%20suitability%20is%20about%20balancing,differs%20from%20brand%20to%20brand.
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
It's been a journey.
A journey we all undertook together when my team and I headed off to Vienna for the relaunch of the much loved Digital Distillery Conference which had been on pandemic hold for a few years.
In this, the last full episode of the season, we are hearing from the very special final speaker, the inimitable Thomas Koch as he holds no bars in tearing down the facade of the weaknesses in our industry and provides key insight into how he helped to deliver the most successful marketing campaign in recent German history.
Links:
https://stopfundinghate.info/
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
Markets, where there are powerful monopolies capable of pushing out the competition and generally setting their own rules, are long known to hamper innovation and restrict consumer freedom.
That's why there are strict regulations in place in the banking, energy, and telecommunications sectors.
So why do the big players in the digital space seen to have free reign?
Today on the Digital Distillery we are looking at something called The Digital Markets act which has just been passed in Europe, and aims to finally curb the gatekeepers of the digital space.
This episode was inspired by the original blog posts from Jean-Philippe Caste which you can find here for further reading (adapted from the original French):
Other articles references you can check out here:
https://www.statista.com/topics/4213/google-apple-facebook-amazon-and-microsoft-gafam/#dossierKeyfigures
https://www.pentalog.com/blog/strategy/gdpr-facebook-affair/
https://politheor.net/how-gafa-can-bully-banks/
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
Since its popularisation in the family home, Television has been somewhat of a household idol.
Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement.
Sarah Lewis is on the Digital Distillery Stage this time as she discusses a recent study on tracking users' attention, and what that can tell us about how we engage with this new TV more differently from its traditional and modern counterparts.
We also look at this study's results, the different CTV advertising options available, and which are most effective. The answer may surprise you, it did me!
This Episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Denis Kirschner & Stefanie Leonardi
Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected.
But what exactly is Ad Fraud and what can you do about it?
In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and programmatic advertising online, and what you can do to protect yourself from this deviant behaviour.
Welcome to another episode of The Digital Distillery Podcast as we continue our exploration of the Digital Media & Marketing topics discussed at the Vienna event.
Today the show is all about storytelling in video advertising campaigns.
The medium is the message and knowing your medium is key to presenting the right kind of story in the right format. What aspect ratio should your video content be in? How do you construct a story? And what is the secret sauce to a successful video advertising campaign?
What makes a good story. Why we remember messages in story form better and why Video has the power to capture attention unlike any other medium.
We hear from the CEO of a video solutions company Ilhan Zengin, cameraman and video content creator Konstantinz Makarovs, as well as keynote speaker at the Digital Distillery Vienna Christian Schneider as he takes about the story behind children’s bicycle company Woom.
Contact the show with your thoughts, questions, corrections or if you want to be involved in the event at podcast@the-digital-distillery.com or fill in the contact form on the website.
Links & References
https://en.99designs.de/blog/video-animation/types-of-videos/
https://screencast-o-matic.com/blog/3-reasons-brain-loves-video/
https://www.visualstorytell.com/blog/how-to-tell-a-story-through-video
https://www.creatopy.com/blog/video-advertising-guide/amp/
ShowHeroes and The Digital Distillery were at DMEXCO 2022 in Cologne and are giving you an inside ear into what it was like.
The event took place between September 20 - 22 at the Koelnmesse and was attended by nearly 40 000 for its first in-person format in three years.
You can see some of the videos from the event by clicking the links below:
Pre Party Video
Episode 2 of the Digital Distillery Podcast sees us meeting Utku Guendez, Senior Media Consultant from the Vienna Startup Refurbed.
Refurbed represents a part of the new digital marketing trend who are hitting out on their own and in-housing various operations that would traditionally be managed by advertising agency's.
Following along with her talk, we explore the benefits and the risks of in-housing and how it is changing the identity and purpose of these traditional marketing roles.
We dip our toes into the deep pool that is Programmatic advertising (this wont be the last episode you hear on this exciting topic) and we meet Amanda Cohrs from the Programmanda podcast who gives us an overview of how it works, as well as offering her insight into the changing roles digital media and marketing.
As always you will find links below to articles referenced making this episode as well as further reading. If you would like to get in touch to give us some feedback, learn more about the event, or just say hi, you can go to the contact form on our website.
Alternatively you can email: podcast@the-digital-distillery.com
Welcome to the Digital Distillery in Vienna and to the rooftop bar of the beautiful 25 Hours Hotel, (not affiliated, just a really cool place to stay and host an event).
The event was back after two years in hiatus and the crowd was buzzing. The first speaker was that of Juergen Schmidt, CEO of STRG, a technology hub in digital media based in Vienna.
Juergen's kick-off talk and the topic of the show day is all about Google's plan to drop the 3rd party cookie, the implications of that for the user and advertiser alike, and what might replace it.
We talk about what cookies are and where they come from, the commonly used variations of them, and how they affect the experiences of advertisers and users alike. We go into the fact that Google have decided to completely drop the use of 3rd party Cookies and what strategy is in line to replace them.
Originally it looked like FLoC was going to be it before backlash forced them to change tack and come back with Topics... but is it that different really?
We have a brief interlude about the story of the famous Vienna Wine Scandal, and finally about how our internet experience is going to change in the next few years and the ever evolving meaning of Privacy in the online world.
If you would like to get in touch with us at the Digital Distillery with comments, corrections, info about the event or just to say G'Day you can find us at our website and hit the Podcast button.
For further reading and references to the topics discussed on todays show you can follow the links below:
https://learn.g2.com/cookieless-future
https://www.forbes.com/sites/augustinefou/2021/03/27/the-cookieless-future-and-what-it-means-for-marketers/?sh=70f873f66808
https://rockcontent.com/blog/cookieless-future/
https://zeotap.com/blog/the-cookieless-future-what-marketers-should-do/
https://www.wired.co.uk/article/google-cookies-floc
https://www.thewinestalker.net/2015/04/austria.html
https://www.thedrum.com/news/2022/01/25/wait-wtf-happened-with-google-floc-we-explain