Shannon Bain Digital Podcast: Recent Episodes
Shannon
Talking all things digital marketing, online business, Systems and Mindset! Shannon Bain is a website designer, marketing consultant and business coach who works with small business owners and independent professionals to increase their visibility and profitability. @shannonbaindigital
Effective marketing is all about attracting the right people, getting them to make a move toward becoming a client and then converting them into a sale.
In this episode I talk about:
- 3 Steps to take cold leads to clients
- Why marketing is like dating
- What inbound attraction-based marketing is and how to use it
shannonbaindigital.com
Ever wonder how you can start attracting and converting more of your best clients?
The ones that:
- You get the best results for
- You love working with
- Who pay you what you're worth
In this podcast, I will teach you about the power of knowing who your best clients are, how to find them easier and more effectively.
ClickUp Template: https://bit.ly/3uq0aof
Learn more about Shannon Bain
Learn how reframing your mindset for growth can help you build a more effective online business, get more clients and achieve your goals.
Today I talk about:
- What a growth and fixed mindset is
- How to overcome your fears and start taking action
Worksheet: https://bit.ly/39Lv4xI
Fixed vs. Growth Mindset Quiz: https://bit.ly/2XZDwGU
In this episode I explain:
- My 7 step website strategy
- The key elements to using your website to turn cold traffic to paying clients
- How to ensure your website doesn't collect digital dust and actually supports your success
Follow me: https://www.instagram.com/shannonbaindigital/
Learn More: http://shannonbaindigital.com/
In this episode I explain:
- How you can stop chasing clients in your freelance or service-based business
- Setting up systems to bring clients to you
- Balancing client work with sales and marketing
See the full episode transcription:
https://www.shannonbaindigital.com/how-to-stop-chasing-clients/
Follow me: https://www.instagram.com/shannonbaindigital/
Learn More: http://shannonbaindigital.com/
Join me every Friday for a 5-10 minute episode where I provide quick tips and value in one of my key areas and signature service offerings:
- Systems
- Mindset
- Marketing
In Today's Episode I Cover:
What is SEO?
SEO vs Paid Advertising.
The different aspects of SEO
Why Search Engine Optimisation is important .
For the full transcribed episode, click here: https://www.shannonbaindigital.com/podcast-what-is-seo
https://www.instagram.com/shannonbaindigital/
https://www.facebook.com/shannonbaindigital
https://shannonbaindigital.com/
In today's episode I sit down with launch strategist and funnel expert, Abby Louise to talk about the difference between creating funnels for digital products and the difference between live launching and going evergreen.
What We Covered:
- What is a marketing funnel?
- Who should use one?
- What are the key differences between launch vs Evergreen funnels ?
- How to turn your launch funnel into an evergreen funnel
LINKS:
Download Abby's FREE Launch Planner: https://abbylouise.kartra.com/page/launchplanning Kajabi: https://kajabi.com/
Active Campaign: https://www.activecampaign.com/Abby offered an incredible deal on her 90 minute intensive for our listeners!
90-minute 1:1 intensives + 1-week messaging support, £197 instead of £297!!
Abby only takes on a few intensives each month, so make sure to schedule your intensive in, to make sure you can plan your best launch ever!
https://abbylouise.kartra.com/calendar/intensive using coupon code ‘launchplanning’
Instagram _abby_louise_
Website abbylouise.com **-------
Follow Me: https://www.instagram.com/shannonbaindigital/
Learn More:** http://shannonbaindigital.com/
In this episode I explain:
What is a marketing funnel?
The difference between marketing funnels and cycles.
Why you need marketing systems as a coach or service provider.
See the full episode transcription: https://www.shannonbaindigital.com/what-is-a-marketing-funnel/
Follow me: https://www.instagram.com/shannonbaindigital/
Learn More: http://shannonbaindigital.com/
Join me every Friday for a 5-10 minute episode where I provide quick tips and value in one of my key areas and signature service offerings:
- Systems
- Mindset
- Marketing
In Today's Episode I Cover:
5 things I wish I knew before I started freelancing
How you can avoid these mistakes
For the full transcribed episode, click here: https://www.shannonbaindigital.com/5-traps-to-avoid-in-your-freelancing-business
https://www.instagram.com/shannonbaindigital/
https://www.facebook.com/shannonbaindigital
https://shannonbaindigital.com/
In this episode I share the 12 biggest lessons I have learnt since starting my business in April 2020.
Follow me: https://www.instagram.com/shannonbaindigital/
Learn More: http://shannonbaindigital.com/
See the full episode transcription here.
Learn more about the Ultimate Growth Academy here.
Krystle Church is an email marketing expert, copywriter and business mentor who works with female entrepreneurs.
In this episode, we talk about Krystle's story of becoming an online business owner, the things that have been pivotal to her success and how to start using email marketing more effectively in your business.
To connect with Krystle:
Website: https://www.krystlechurch.com/
Instagram: https://www.instagram.com/krystle.church/
Launching a new product or service? Download Krystle's Free Email Templates:
https://www.krystlechurch.com/sales-emails-for-a-kickass-launch-freebie
Becca Martin is an amazing copywriter and Pinterest strategist who works with female online business owners to help them write high-converting copy that sells out services.
She's the go-to copywriting gal in this online space and I have had the pleasure of working with her in her recent program 'Sold Out Sales Pages' and she is seriously talented when it comes to writing copy.
In this episode we talk about her story going from freelancers to business owner and she gives us her tips on how to write copy to transform your programs and sales.
You can connect with her through the links below:
https://www.becca-martin.com/
https://www.instagram.com/beccamartincreativeco/
Learn more about Shannon Bain Digital: http://shannonbaindigital.com/
Personal Trainer, Youth Mentor and Indigenous Artist, Daniel Evans opens up about his story and how he has manifested a life that he loves.
Daniel has had to overcome adversities in his life and he credits his success to being able to let go of the victim mentality, a consistent mindset routine and finding his true passion in life.
Please be aware we talk about some heavy topics in this podcast, particulary around mental health and some traumatic events which took place in Daniel's past. If this brings up any feeling for you, please call Beyond Blue 1300 22 4636 or go to https://www.beyondblue.org.au/
If you would like to connect with Daniel, follow him on Instagram: @walkabout_warriors_ or his website https://walkaboutwarriors.com/
Learn More about Shannon Bain Digital: http://shannonbaindigital.com/
In today's episode I sit down with Personal Brand Coach, Karla Gregg and talk about what personal branding is, why it's important and how you can incorporate personal branding into your brand strategy.
Karla is an absolute expert in this topic and shares some absolute gems!
We mention her Courageous Personal Brand Guide which you can download on her website: http://karlagregg.com/
You can connect with Karla on Instagram @karlagregg
Lachie Stuart is a Men's Performance Coach, Master NLP Practitioner and owner of The Man That Can Project.
In today's episode I sit down with Lachie and talk about his story of becoming a business owners and creating a strong online community of men.
Lachie's story is inspiring and is passionate about what he does, which is to empower men to master all 8 areas of their lives in order to be better at whatever it is that they do.
His Inner Circle program is open for enrollment and available globally. Learn more about the Inner Circle here: https://themanthatcanproject.com/inner-circle/
If you want to connect with Lachie, use the links below to access this website and social media profiles:
https://themanthatcanproject.com/
http://instagram.com/lachlanstuart
https://www.instagram.com/themanthatcanproject/
Or, join the private facebook community: https://www.facebook.com/groups/themanthatcanproject
SHOW NOTES:
- Welcome to the show
- Tell us a little bit about yourself
- What do you do
- When did you get started
- Tell us about your business
TOPIC ONE: Mindset Shift Required To Start a Business
- What were you doing before starting the Man That Can Project?
- What was the initial reason you wanted to start a business?
- Tell us about the mindset shift you experienced when you made the decision to go from employee to business owner?
- Talk about the first couple of years/months when you went out on your own, what was that like?
- Were there any obstacle you had to overcome to start or grow your busines?
- What’s the biggest lesson you have learnt since becoming a business owner?
TOPIC TWO: Building an Online Community & Consistent Content Creation
- You have been able to build an incredible community of men online, tell me abit that
- How important is your community to the success of your business?
- What has been integral to your ability to create such a community?
- How do you stay so consistent with your content?
- Do you plan/schedule/batch content? What does that look like?
- What motivates you to show up online so consistently?
- Did you struggle with this in the beginning?
- Is there a process you follow to decide what content you are putting out?
OUTRO
- What does 2021 look like for you? Talk about upcoming events/programs etc
- Where can people find you?
WordPress is the best platform available to build your website on, as it is super customisable and truly versatile in the way you can incorporate features that improve the experience for your audience AND produce better results for you.
Your website is everything in an online business, it’s where you drive traffic to, utilising it as an asset that helps communicate your brand to your audience.
It’s like your online home, and you have total control over what is on there!
Are you doing these things on your website?
Consistency: Make the look, feel and messaging clear, concise and consistent across all platforms
Make it user-focused - it’s not about you!
Make it mobile friendly: Mobile visitors can range from 60-70%, so it is important to ensure your site displays optimally on all devices.
Update it regularly: Give people a reason to come back, with new, fresh content weekly or monthly.
Keep It Simple: If your site is hard to read, super text heavy or difficult to navigate, you will lose potential customers.
Offer a Freebie: Start building your email list by offering a free, high value and relevant offer for visitors to opt in to
Include a CTA: What is the purpose of your site? Make it clear, and make it easy for visitors to take action.
Make sure it is secure
A padlock icon, or lock icon, displayed in a web browser indicates a secure mode where communications between browser and web server are encrypted.
5 Ways to Monetize your Website
-
eCommerce: Sell your physical or digital products through an online store
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Membership Portal: Create user restricted content and paid virtual products
-
Online Course: Diversify your services and income by selling your expertise directly from your website
-
SEO: Search Engine Optimisation will increase your traffic and allow you to reach new markets or people looking for your services
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Opt In Funnel: Collect emails and convert clients easier with an evergreen or launch specific funnel designed to elicit action in your ideal clients
In today's episode I break down the difference between inbound and outbound marketing, and how they can be utilised as a part of a marketing strategy. I map out a marketing funnel, the first stages of a customer journey map and how the 6 areas of digital marketing are incorporated into this.
I give you actionable tips on how to optimise your marketing systems including:
- Website
- SEO
- Content Creation
- Social Media
- Email Marketing
- PPC Advertising