The Social Strategy: Recent Episodes
AspireIQ
A candid conversation analyzing the most important insights from the front lines of the social, digital & influencer marketing industries.
Featuring special guest, AspireIQ's Director of Strategy Magda Houalla!
Did you know nearly HALF of TikTokers are buying products they see on the platform? We'll dive into why TikTok offers unique opportunities for brands of every industry & how to start investing in the platform today through organic brand content and content creator partnerships!
In this week’s episode, we’re diving into Instagram’s recent announcement of a creator marketplace, what this could mean for brands & influencers, and giving advice on your influencer program!
Brand communities are getting their start from things as small as an accidental email CC. Join us as we dive into the phenomena of "brand community" and share with us your favorites!
In this episode of The Social Strategy, we chat all about the death of third-party cookies, Apple's newest "opt out" for users to block tracking in apps, and how the audiences influencers have built are a brands' best asset.
In The Social Strategy’s special 4/20 episode, we’re talking all about how boundary-pushing brands navigate advertising on social!
Learnings from this episode:
- "Take a risk on a low risk moment" - post your more creative/ out of the box content ideas during smaller scale social media 'events' or 'holidays' like March Madness, national theme days, etc to see how your audience will respond. If it does well, that's a great tactic for increasing brand awareness! For example, my ideas around March Madness were:
- A skincare brand could tap their audience of social followers to vote on it’s "star players" for an all star product team - anyone who voted could be entered into a giveaway to win the final “team” of products
- A brand launching a new product could have followers submit their product name suggestions and then create an interactive bracket to vote on to choose the final name
- Great quote from Hootsuite: “Creating positive brand moments using interesting content creates connection, and makes people feel like they’re part of your brand”
We’ve rebranded! AspireIQ’s newest series is now called The Social Strategy! On this episode, we’re talking about the return of the hashtag. Hashtags are back, and they are getting more creative than ever #YASCLEAN! Listen in to learn how both brands and creators can use hashtags to insert themselves in conversations, start new communities, discover new brands/ creators to work with and more.
Listen in as we chat about how social media is your most POWERFUL customer service tool + how influencers play a HUGE role!
AspireIQ's Madison Smith and Bryan Brennan recap the first annual virtual 'Aspire Higher: The Summit,' where thought leaders at the intersection of e-commerce, influencer, brand, social, and community shared their learnings. Catch the session recordings from an event that left thousands of marketers and entrepreneurs buzzing https://www.aspireiq.com/aspire-higher-summit/summit-library/