Thinking Aloud with Ratnaja Gogula: Recent Episodes
Ratnaja Gogula
Tracking data on first time used-bicycle buyers in post pandemic India is as important as tracking data on first time car and bike buyers. Such data can be the start point for aspiring entrepreneurs to build business models to cater to a special category of the salaried class who are first time used-bicyle buyers.
I summarise an article on the state of the traditional toy industry in India. One of the challenges that the industry faces is the lack of market desired design innovations. I point out the need for involvement of design school students in enabling the same.