Marketing Medic: Recent Episodes
Brenna Murphy
Marketing for the non-marketer. Quick SOAP notes on marketing tools, techniques, and fast-acting strategies for doctors and other professionals who want to learn just the marketing they need to succeed.
You may not get get a Nike contract, but you can make as much as the Fever is paying the #1 draft pick. We break down the key pieces before doing a deep dive into each one in the next 3 episodes. Welcome back to the Merch Nerd Podcast, where I nerd out on merch so you can focus on the game.
Story 7:1. WHAT do you sell-how do you DESCRIBE it?-how do you EDUCATE about it?-how do you create THIRST TRAPS around it?10.7.23
Your ideal clients need to see you, know you, like you, trust you, and believe you before they are ready to buy from you. If you tell your story correctly you can organically taje them in that journey.. Tell it wrong and they will never speak to you again.Learn how to create your Story 7 so you don't scare your ideal client away.
How do you take your story and condense it down so that you can be easily seen by the people you want to serve? Use my banana split method. Listen to today's episode to learn how to build a story your ideal client craves.
Marketing Medic is now Merch Nerd- the place for Merch 1st relationship building. Are you a student athlete who wants to be paid for your NIL? Are you a nonprofit wanting to stabilize your bank account? Are you an artist who wants to share your work far and wide?You are in the right place. I distill down my 15+ years of buisness experience, & my thousands of hours of online entrepreneurship training to help you build your own Merch 1st community.
Merch First Marketing is a framework I've been developing for a few years with my artist friends in mind.. With the recent NIL changes, college athletes can benefit even more. Check out this episode to discover what Merch First Marketing is and how you can use it to connect and serve your WHO.
Sports teams and pop stars use the value ladder every day. Buisness almost never do. Discovet how you can be like Brandi and build a value ladder into your buisness and serve more of your WHO.
Don't worry. I will still be here ploging, but I am also happy that post a video (almost) every day has officially kicked off. What have you challenged yourself to do lately? How is it going?
My solution for overcoming a learning curve is to commit to daily output. I burn through my fear. I overcome the tech challenges. And I start to have fun. So.... what does this have to do with you? Well, I am about to embark on a 5 videos a week YouTube intensive. This is day 1. Follow along as I get efficient and (eventually) share the short cuts so you don't have to do this too.
I am doing a deep dive into the new Click Funnels 2.0 which has been upgraded to include email, crm, payment dashboards and more. Will raise answer all of our digital marketing tech headaches? I will be recording my review (as my first Marjeting Medic YouTube vide) this week. Stay tuned for the unwilling techie review.
What do The Oakland A's and The Savannah Banana's have to teach us about marketing and digital entrepreneurship?
Building a buisness you want to run should take into account your natural energy ebs and flows. I have not been doing that this week. I have recorded the last 5 episodes in the evening, when my brain is at it's worst. And it shows. Learn from my mistakes. When are you at your best?
In the series finale of Parks & Recreation, Leslie Knope quotes Theodore Roosevelt: "Life's greatest gift is doing work worth doing" and adds "what makes work worth doing is doing it with people that you love."
Russell Brunson, Dean Graziosi, Brendon Buchard, and Sys Savanh agree on these 4 steps.
I spent 8 hours testing the top SEO tools so you don't have to. Listen to learn which ones I liked best, and how to use your ABC's to get high quality SEO for free.
How do you create content that preserves your unique voice and serves your ideal Who? And what role do our robot overlords play in all of this? Today we start the deep dive into SEO, SEM, and making the algorithms work in our favor.
Sometimes your ancient lizard brain (your medulla) freaks out and stops you from getting uncomfortable. However, you can't grow in your comfort zone. Therin lies the rub. My lizard brain hit the brakes on my growth hard last week. Learn how to identify your lizard brain and how to overcome it in today's episode.
See. Do. Teach. These are the 3 mentor relationships you need to speed up your success and eliminate roadblocks on your journey.
Is it Math or is it Drama? This simple question will help you cut through fear and overwhelm. Listen to today's recap to learn how to tell the difference.
I signed up for 5 - yes 5! - buisness challenges that all happen to take place this week. In fact, they all go live between 11am and 1pm east coast time. Why am I doing this? Because it is time for me to get crystal clear on how I want to serve. I want to be as ready as possible for Sys Savanhs ultimate, make-it-happen workshop: The 3 Day Online Success Bootcamp (go to 7figursexpertacademy.com to register).Follow along with me this week to get my cliffs notes, feedback, and action steps from this week of training and action taking.
This week unintentionally became mindset week, and today we are talking about celebrating. Specifically celebrating the crappy stuff that comes our way. Pour yourself some rum and join me in celebrating the $#!+.
Today I revisit Physics 2 and circuit diagrams and discover the direct connection between Current (i.e. Flow) and Resistance. tkdr: bye, bye Reddit AITA
U challenged a friend to write a novel in 90ish days. He challenged me stop hiding and actively get this podcast in the ears of my ideal Whos. Thus begins the May Day Challange- 100,000 words for him and 1000 subscribers for me. Can I be brave and make this happen? You know it's good when it scares you....Yikes!
Move as if. Dream as I'd. Talk as if. Today we talk about simple ways you can trick your brain into creating your success.
Today we are talking about a simple strategy that helped Alex Hormozi grow a 100 million dollar empire.
What are the best strategies for using YouTube, Podcasting, Blogging and Email in 2023? Listen today to get the latest details from all the social media experts so you can get your story out and serve more of your ideal Whos.
I love Dean Graziosi's Best Year Ever exercise. He asks, 1 Year from today, if you had just had the best Year Ever, what would it have looked like? Today I set my 2024 BYE vision. Are you ready to set yours?
The Christmas Prince (and its many spin offs) have alot to teach us about marketing and entrepreneurship. Make a cup of cocoa and listen to today's episode to learn what Holiday movies are actually marketing lessons in disguise.
What do David's Bridal and McDonald's have to teach us about market saturation? That is a lie. Listen to today's episode to learn why it's a myth and how to be confident that your product is needed out there, no matter how many others are doing what you do.
1 year ago I had the first of 2 major surgeries. Unfortunately the first surgery wasn't enough. Exactly 11 months ago I had my Left leg amputated above the knee. While I have learned to walk again, I can't walk well and I can't walk for very long. The gulf between where I am, where I was, and where I want to be is vast. Somedays it's all that I can see. Yesterday was one of those days. Luckily, I have a great Physical Therapist who is helping me navigate this journey. In the process, I am gaining clarity about life. Maybe today's episode will help someone else, but it may just help me. And Brenna, that's OK too.
You are blocking your ability to serve your clients. Make it easy for them to know how to get started. Make it easy for them to communicate with you. Above all, make it easy for them to give you money! Today's episode is all about how to be easy.
Are you caught up on the Russell Brunson Marketing Universe? Have you checked out the latest Anik Sengal Lurn release? Are you excited about the Toby + Dean x RBMU collab? Get the tea behind the different major players in Direct Response Marketing, and learn how I apply scientific principles to these marketing powerhouses.
Don't miss your chamce to experience the Sys magic.. Sign up.for his next event at wwwmexpertmadesimple.com
Did you know that their is 1 weird phrase that will help you choose the name of your buisness. Today I am talking about how Goldilocks, Cinderella, and the secret phrase are helping me narrow down the options for a new name for this community.
It is time to rename this podcast. Let's talk about what I've done wrong, and how to do it better.
Which platform should you be on? I give my run down if pros and cons from the perspective of a busy creative who needs the best bang for the buck.
Emails don't have to be spammy. If you share and serve your clients like you would your friends, people will be happy to see you in their inbox. BONUS- plan out your 1st 40 emails (9 months worth) in less than 20 minutes.
What Phase is your business at? Phase IA. Phase III? Phase VI? Knowing your Phase will let you know where to focus your time and energy to get the most Impact for the least output.
Join me today for our first case study of Tree Inc, a Tree planting 501c3 organization.
People buy from people. YOU are the core of your buisness. Your values, your Who, your Who not, and your ideal life need to be foundational in your buisness if you want to enjoy running it for 5, 10, 20 years.
Your buisness is not about you. It us about your Who! Save yourself some disappointment and learn how to deal with it when your Who says no thank you.
"Start Messy"- Jasmine Starr. Start talking, even though no one is listening. By the time they are, you will be worth listening to.
There are 3 hats you have to wear when you run your own building. The trick is not trying to wear them all at once. It is easy to get sucked into a whack-a-mole rhythm rhythm in your buisness. Taking control of your hats will immediately improve your buisness and reduce your stress.
Finish answering the 5 critical questions so you can create a High Impact, Low Stress business.
Figure out WHY your customers are seeking a solution means less guessing and more helping.
Today I'm sharing with you my (re)Origin Story- how my recent medical crisis and recovery have sent me in a new direction. I don't know fully where I'm going, I do know that helping you cut through the overwhelm of marketing education so you can focus the small, easy actions that work is the core of my new journey.
Learn with me as I take Jenna Kutcher's JK5 and Jasmine Star's Content Categories and create my social media strategy.
I made a big decision this morning. And it will change my life. Will it be for the better or make it worse? That part I don't know. Come along on my journey to see how it goes.
How many times do you use "we", "I", "the clinic", "our team" on your website? Ho many times do you use "you" or "your"?
If you are like most experts, you get excited to talk about the technical aspects of what you do and how it works. The problem is, the people you are trying to serve don't share that passion. In fact, they are often put off by your use of highly technical lingo. So how do you communicate with them so they see that you are the person to help solve their problems?
Listen to the episode to get clear on Features vs. Benefits vs. Feelings and learn a simple shift in how to communicate with your clients so they buy your product or service.
THE GAUNTLET- Can I take a single, in-person service- colonics- and turn it into a $1,000,000 income stream in less than 1 year?
Come along with me as I put everything that I have learned into action in real-time.
WHO do you serve? How having an Ideal Customer will save you time, money, stress, and allow you to serve MORE,
There are 2 questions you MUST answer to get clear on your business. The first question is "WHAT are you selling?" The answer may seem obvious, but there is much more to this question than you might guess. Listen to Episode 2 as I help you figure out what you are selling.
Why is a Naturopathic Doctor doing a marketing and business podcast? Listen to find out. And keep coming back for quick, actionable marketing tips, strategies, and protocols. This is the podcast for marketers who never wanted to know anything about marketing.